WEBVTT 1 00:00:00.240 --> 00:00:01.520 We have a great webinar today. 2 00:00:01.520 --> 00:00:10.099 It's gonna be, short and sweet, but I promise we will have some really good updates to share and we should have a generous amount of time for some questions and answers. 3 00:00:10.559 --> 00:00:12.975 If this is your first time joining us, welcome. 4 00:00:12.975 --> 00:00:20.515 I am Jason there on the left and we are lucky to be joined by David Rockland, the digital strategist and so so much more here at Brilliant Directories. 5 00:00:20.895 --> 00:00:24.415 David, thanks for taking the time to join us on the webinar today. Hey everybody. 6 00:00:24.415 --> 00:00:28.810 Glad to be with you for another webinar. Hey, everybody. Out on YouTube as well. 7 00:00:28.810 --> 00:00:30.590 John over there in the live chat. 8 00:00:30.970 --> 00:00:32.809 Got a great tip of the week coming up. 9 00:00:33.129 --> 00:00:36.890 One that I think a lot of you will want to take advantage of, as well as some great updates. 10 00:00:36.890 --> 00:00:41.309 So really looking forward to this one. Thank you. Yes. We are streaming on YouTube. 11 00:00:41.765 --> 00:00:45.845 If you're not subscribed to the Brilliant Directories YouTube channel, I definitely recommend it. 12 00:00:45.845 --> 00:00:50.005 You can go to brilliantdirectories.com/youtube 13 00:00:50.005 --> 00:00:54.105 and click on the red subscribe button. You'll get updated as soon as we upload, 14 00:00:54.750 --> 00:00:59.010 new tutorials, the webinar replays, tips of the week, and more. 15 00:00:59.310 --> 00:01:08.850 And one of the benefits of, streaming live on YouTube live, which we're doing today, is the replay will be immediately available and we'll post it in the Facebook group. 16 00:01:09.035 --> 00:01:11.295 If you're not a member of the Facebook group, we definitely 17 00:01:11.675 --> 00:01:16.575 invite you to join us there, brilliantdirectories.com/facebook. 18 00:01:16.795 --> 00:01:22.335 It's a great way to stay in touch in between webinar Wednesdays. It's a super productive 19 00:01:22.970 --> 00:01:27.470 and buzzing group. Lots of good questions being asked and answered in there. 20 00:01:27.530 --> 00:01:32.270 I'm in there myself helping out the community and we definitely invite all of you to join us there. 21 00:01:32.410 --> 00:01:34.970 And we do see a good handful of new names. 22 00:01:34.970 --> 00:01:38.975 So welcome to the BD family and thank you for joining us if This is your first webinar. 23 00:01:39.195 --> 00:01:41.454 Just a little bit about webinar Wednesdays. 24 00:01:41.835 --> 00:01:45.534 You know, week after week, we're pushing new updates into the platform. 25 00:01:45.914 --> 00:01:53.054 And webinar Wednesday is just a nice way for us to kind of highlight some of the newer features that are, built into the platform 26 00:01:53.440 --> 00:01:57.540 that you can take advantage of to help grow your online community a bit quicker. 27 00:01:58.080 --> 00:02:00.740 We'll touch on topics such as how to increase traffic, 28 00:02:01.119 --> 00:02:06.740 converting visitors to members, revenue opportunities, which is actually kinda geared towards the tip of the week today, 29 00:02:07.405 --> 00:02:09.805 improving navigation and much more. 30 00:02:09.805 --> 00:02:16.225 So if you have questions on these topics or anything else about your directory or membership website, 31 00:02:16.605 --> 00:02:21.425 please save them and we will do our best to get to as many questions as we can in just a little bit. 32 00:02:21.780 --> 00:02:22.280 Okay, 33 00:02:23.299 --> 00:02:29.219 and today we just wanted to share some upcoming features that are coming down the pipeline and on the roadmap for BD. 34 00:02:29.219 --> 00:02:32.599 These are on the cusp of being released very, very soon. 35 00:02:33.060 --> 00:02:34.680 I'll start at the top here. 36 00:02:35.459 --> 00:02:37.159 It's related to data syncing. 37 00:02:37.675 --> 00:02:38.655 You'll be able 38 00:02:39.194 --> 00:02:42.815 to export CSV files and also create smart lists 39 00:02:43.115 --> 00:02:44.255 from your transaction 40 00:02:44.715 --> 00:02:45.215 history, 41 00:02:45.755 --> 00:02:48.255 page, and I'll show you an example of that real quick. 42 00:02:48.715 --> 00:02:51.090 So this is just a little mock up we have here. 43 00:02:51.489 --> 00:02:53.989 And if you're on your transaction history page, 44 00:02:54.530 --> 00:03:02.069 you'll start seeing when this is released the list actions here, you'll be able to export the current results so you could do a preset filter, 45 00:03:02.690 --> 00:03:06.150 export the results, or also do a preset filter, 46 00:03:06.585 --> 00:03:08.765 maybe it's of a particular membership plan 47 00:03:09.145 --> 00:03:13.885 and create a smart list, from that. Of course, smart list can be used for targeted, 48 00:03:15.305 --> 00:03:17.085 segmenting when you're sending newsletters, 49 00:03:17.865 --> 00:03:22.125 or also when you're just saving a list to export at a later time. 50 00:03:22.599 --> 00:03:26.700 And then each tab, the payments received, upcoming payments, past due, etcetera, 51 00:03:27.080 --> 00:03:32.060 you'll have the same list actions there. Also in the realm of data, continuous 52 00:03:32.360 --> 00:03:33.480 Smart List syncing. 53 00:03:33.480 --> 00:03:38.765 So if you are using the Smart List feature, you are creating segmented lists of your, 54 00:03:39.145 --> 00:03:40.365 members and contacts. 55 00:03:40.985 --> 00:03:43.965 And if you are also using the, webhooks, 56 00:03:44.345 --> 00:03:48.605 with your smart list, you can send those emails, the batches of those emails, 57 00:03:48.905 --> 00:03:53.850 that are the members who are in those segmented smart list out to third party platforms. 58 00:03:54.230 --> 00:04:00.170 Maybe you're sending a smart list, to a Mailchimp list or Constant Contact or another CRM. 59 00:04:01.030 --> 00:04:03.050 That's a great use case for this. 60 00:04:03.510 --> 00:04:12.895 Right now you the smart list is dynamic, so members will either fall in or fall out of your brilliant directory smart list based on if they match the filters of that smart list. 61 00:04:13.515 --> 00:04:16.335 So with this new update, you'll be able to continuously 62 00:04:16.635 --> 00:04:18.735 sync your smart list with the webhooks. 63 00:04:19.099 --> 00:04:22.879 You can ask it to check the smart list hourly, daily, weekly, or monthly. 64 00:04:23.180 --> 00:04:28.400 That way you can keep data in your external CRM or another emailing platform. 65 00:04:28.699 --> 00:04:30.479 You can keep those lists updated, 66 00:04:30.860 --> 00:04:33.520 in a timely manner, with any new records, 67 00:04:33.944 --> 00:04:36.044 that have been added to that smart list. 68 00:04:36.425 --> 00:04:42.185 Also coming down the line here, we've been talking about this, and it's almost ready for release, new, 69 00:04:42.585 --> 00:04:47.405 new email newsletter UI, a new design for scheduling and sending newsletter. 70 00:04:47.750 --> 00:04:51.290 And what's big about this one is you're going to see better stats 71 00:04:51.750 --> 00:04:53.830 after a newsletter is sent. 72 00:04:53.830 --> 00:05:00.405 So you'll be able to see, open rates, click rates and even better, I do have a screenshot of this one 73 00:05:00.725 --> 00:05:08.565 is you'll be able to see the stats delivered, failed, also opened and clicked, and you'll be able to create smart lists from these lists. 74 00:05:08.565 --> 00:05:09.865 So if you send a newsletter 75 00:05:10.485 --> 00:05:21.850 and, there's a group of people who didn't open an email or did open an email and you wanna kinda hit them again, you can create a smart list of that segmented list and then remarket to them with another newsletter campaign. 76 00:05:21.990 --> 00:05:23.850 And this one is related to post. 77 00:05:24.550 --> 00:05:27.370 Recently we created the ability to import, 78 00:05:27.830 --> 00:05:38.211 bulk import posts via a CSV file similar how you import members to your site, posts being blog articles, events, coupons, any type of content like that. 79 00:05:38.211 --> 00:05:49.480 Currently, there is not a way to bulk, geocode them using Google Maps, meaning pinning a longitude and latitude location, thereby making them searchable by location on the site. 80 00:05:49.780 --> 00:05:54.840 So we are soon releasing a bulk geocoding tool for your imported posts, 81 00:05:55.220 --> 00:05:59.960 and also any posts that are existing on the site that may not have a location geocodes, 82 00:06:00.740 --> 00:06:02.565 yet. So this will allow you to keep 83 00:06:03.045 --> 00:06:09.385 location data for your post nice and tidy and updated and searchable by location on the front end of your site. 84 00:06:09.765 --> 00:06:13.285 And then, last one here on this list mainly, around billing. 85 00:06:13.285 --> 00:06:15.465 We talked about this in the previous webinar, 86 00:06:16.389 --> 00:06:19.690 better workflow when members are purchasing additional products, 87 00:06:20.310 --> 00:06:23.050 mainly use cases where if a member, 88 00:06:23.509 --> 00:06:29.690 if the price of the purchase is $0, the system does not need to ask them for their credit card. 89 00:06:30.145 --> 00:06:37.525 So maybe they are purchasing a digital product or purchasing a lead, and they're applying a coupon code, or they have member credits, 90 00:06:37.985 --> 00:06:40.085 that can be applied towards the purchase. 91 00:06:40.785 --> 00:06:45.510 If the price is $0 they won't be prompted to enter a credit card. 92 00:06:46.070 --> 00:06:47.770 Only when a credit card is necessary, 93 00:06:48.230 --> 00:06:50.490 will it ask them and that should help streamline 94 00:06:51.190 --> 00:06:52.890 purchases through the site. 95 00:06:53.350 --> 00:06:57.525 In addition to that tons more speed and security and stability updates. 96 00:06:58.005 --> 00:07:02.725 There are some updates coming around the text editor, making a bit easier to use. 97 00:07:02.725 --> 00:07:04.345 Sometimes it can be a little finicky, 98 00:07:04.805 --> 00:07:14.030 so we're working on making that a bit more smoother so you guys can work more quickly when you're creating landing pages or any type of content on your site. 99 00:07:14.250 --> 00:07:23.565 And excited about these updates with that, we can move things along to the tip of the week and the tip of the week is actually an update to the member credit system, add on. 100 00:07:23.885 --> 00:07:25.265 This was an add on released, 101 00:07:25.805 --> 00:07:28.145 just about within the last year or so, 102 00:07:28.525 --> 00:07:32.945 giving you the ability to give your members credits that could then be applied towards, 103 00:07:33.565 --> 00:07:35.745 purchases on your website. 104 00:07:36.110 --> 00:07:41.650 And David, if it's alright with you, I'll pass things over and you can, share with us what this update is here. 105 00:07:41.790 --> 00:07:46.370 Yeah. This is a very exciting update. This is one that has been requested a lot, 106 00:07:46.750 --> 00:07:48.210 and this is prorated 107 00:07:48.510 --> 00:07:50.610 member upgrades and downgrades. 108 00:07:51.095 --> 00:07:53.335 It does require the member credit system add ons. 109 00:07:53.335 --> 00:08:02.955 So, if you have that individual add on or the VIP add ons club, you'll be able to enable this new functionality that goes along with this add on, the prorated upgrades and downgrades. 110 00:08:03.095 --> 00:08:11.970 So, with this, your website will now be able to calculate a prorated amount of credits to distribute and apply to your member 111 00:08:12.350 --> 00:08:14.670 when they're, changing their plan. 112 00:08:14.670 --> 00:08:27.875 So real quick, just going over kind of the the member credit system add on as a whole and what it allows you to do up until this point, is you'd be able to manually add and deduct credits to individual members accounts. 113 00:08:28.335 --> 00:08:35.289 And credits could also automatically be added after they sign up or upgrade to a specific membership plan. 114 00:08:35.589 --> 00:08:47.529 So if, say, for example, you're charging members to purchase leads and you wanna give them their first handful of leads for free, after they sign up, you could automatically give them a certain number of credits 115 00:08:47.845 --> 00:08:48.985 to be used on, 116 00:08:49.445 --> 00:08:51.545 some of their initial lead purchases. 117 00:08:52.245 --> 00:08:55.705 Members would also be able to automatically earn credits 118 00:08:56.085 --> 00:09:01.845 by referring new member sign ups. So almost like a a bit of a, an affiliate program. 119 00:09:01.845 --> 00:09:05.880 They're kind of self contained within the site working through the credit system. 120 00:09:06.260 --> 00:09:13.400 Credits would also automatically be applied to your members next, like, renewal payment, assuming they did have credits 121 00:09:13.860 --> 00:09:17.685 on their account. And credits could also be used for any other purchases, 122 00:09:18.225 --> 00:09:23.845 that a member would make on your website. So that would be their membership plan renewals, 123 00:09:24.305 --> 00:09:27.265 any upgrades, if they'd be upgrading their membership plans. 124 00:09:27.265 --> 00:09:30.565 Again, if you might be selling leads or, selling 125 00:09:30.899 --> 00:09:31.399 post 126 00:09:32.019 --> 00:09:33.319 publishing on your website, 127 00:09:33.620 --> 00:09:37.560 credits could be used for all those sorts of things on your site. And now with this update, 128 00:09:37.940 --> 00:09:39.639 membership plan changes, 129 00:09:40.339 --> 00:09:44.040 prorating those and adding credits if necessary, 130 00:09:44.714 --> 00:09:48.795 is now also part of this add on. Yeah, this is a really great add on. 131 00:09:48.795 --> 00:09:56.634 I really like when members sign up when they get credits as an incentive or benefit or perk especially to maybe a higher tiered membership plan. 132 00:09:56.634 --> 00:09:58.339 It helps get the ball rolling, 133 00:09:58.959 --> 00:10:01.060 in lieu of maybe providing a discount, 134 00:10:01.600 --> 00:10:08.420 on the initial payment, you can give them credits after the sign up that could then be used towards their future transactions on their site. 135 00:10:08.720 --> 00:10:10.320 And we'll move on with the slides here. 136 00:10:10.320 --> 00:10:16.315 We'll see how the proration is kind of pinned to the credit system and how it kind of marries the two together here. 137 00:10:16.535 --> 00:10:20.715 Yeah. So let's talk about kind of how this process would differ, 138 00:10:21.175 --> 00:10:25.195 from just the normal default process when a member would upgrade or downgrade 139 00:10:25.730 --> 00:10:26.610 their account. 140 00:10:26.610 --> 00:10:39.045 So, let's assume, you know, a new member signs up to the premium plan on your website, your most expensive plan, but then they decide they want to downgrade to a lower priced basic plan on your site. 141 00:10:39.204 --> 00:10:41.464 Well, up until this point without proration, 142 00:10:42.325 --> 00:10:48.105 when a member were to change their plan, they would simply pay the listed price of that new plan. 143 00:10:48.165 --> 00:10:50.485 The website wouldn't take into account kind of, 144 00:10:50.885 --> 00:10:52.024 what they previously 145 00:10:52.325 --> 00:11:00.840 paid for their current plan and kind of how much time has been used up, they would just pay that, that listed price of the plan that they wanna change to. 146 00:11:01.140 --> 00:11:02.680 However, with proration, 147 00:11:03.300 --> 00:11:12.415 now your website would take into account how much time and value is left on your member's current plan, and if they have, you know, time remaining on their current plan. 148 00:11:12.555 --> 00:11:16.895 So, if they paid for a month and it's only been five days since they paid, 149 00:11:17.515 --> 00:11:18.015 that, 150 00:11:18.475 --> 00:11:19.615 additional time 151 00:11:19.980 --> 00:11:25.040 be applied as a prorated credit, which they can then use, when changing their plans. 152 00:11:25.339 --> 00:11:33.440 So, some example scenarios here when a member might be downgrading their plans, and then also when they'd be upgrading because these would be handled a little bit differently. 153 00:11:33.745 --> 00:11:38.725 So when a member downgrades, let's say they pay $200 154 00:11:38.785 --> 00:11:43.345 per year for one of your plans, and that same day they immediately decide, you know what? 155 00:11:43.345 --> 00:11:46.085 Actually, I only wanted the hundred dollar a year plan. 156 00:11:46.305 --> 00:11:49.205 So essentially, they paid a hundred extra dollars. 157 00:11:49.829 --> 00:11:53.130 So when that member downgrades, that extra hundred dollars, 158 00:11:53.750 --> 00:11:56.649 in credits would be added to their account. 159 00:11:56.870 --> 00:12:00.889 That hundred dollars in credits, it could be used on their future renewal payment, 160 00:12:01.269 --> 00:12:02.265 or it could be used 161 00:12:02.745 --> 00:12:05.625 on any other purchases that they might be making on your website. 162 00:12:05.625 --> 00:12:10.285 Again, maybe, for purchasing leads, publishing posts, things like that. 163 00:12:10.585 --> 00:12:12.605 Now when a member were to upgrade, 164 00:12:12.985 --> 00:12:17.990 let's say they initially signed up for the hundred dollar a year plan and then that same day immediately 165 00:12:18.610 --> 00:12:19.350 they decided, 166 00:12:19.730 --> 00:12:21.990 actually, I wanted the $200 167 00:12:22.290 --> 00:12:23.270 premium plan. 168 00:12:23.410 --> 00:12:31.110 Well, if this all happens on that same day, then, when the member goes to upgrade their plan, they'll only need to pay that additional 169 00:12:31.575 --> 00:12:32.795 hundred dollar difference. 170 00:12:33.015 --> 00:12:37.595 Again, before this without the proration, they'd have to just pay that $200 171 00:12:37.655 --> 00:12:40.375 face value of that other plan that they want to change to. 172 00:12:40.375 --> 00:12:45.115 So, now the website takes into account what they've already paid for and how that differs 173 00:12:45.820 --> 00:12:51.519 from which plan they're looking to move to. And in these two examples we we did the same day 174 00:12:51.980 --> 00:12:56.940 but the proration gets credit goes smaller and smaller as each day goes by. 175 00:12:56.940 --> 00:13:04.935 So if if we look back at the downgrading example, if the member buys the $200 per year plan and they're on that plan for half the time, 176 00:13:05.555 --> 00:13:06.855 half a year exactly, 177 00:13:07.315 --> 00:13:11.895 they've used up about a hundred dollars worth of their plan. When they go to downgrade, 178 00:13:13.120 --> 00:13:14.820 they will have a hundred dollars 179 00:13:15.600 --> 00:13:16.339 that they 180 00:13:16.720 --> 00:13:24.320 could downgrade to the hundred dollar year plan and their payment would be zero and the credits they would get would be zero because they've already used up half their plan. 181 00:13:24.320 --> 00:13:28.935 So the prorated time and value it kind of gets smaller and smaller as 182 00:13:29.315 --> 00:13:31.975 the the end of the cycle of that current plan 183 00:13:32.355 --> 00:13:33.415 starts getting closer. 184 00:13:33.795 --> 00:13:36.935 Excellent. So quickly just going over some of the benefits of prorating 185 00:13:37.394 --> 00:13:38.935 these membership plan changes. 186 00:13:39.110 --> 00:13:42.630 Some of these are probably pretty self evident, so we'll go through these pretty quick. 187 00:13:42.630 --> 00:13:46.570 But, enhanced member experience, you know, by offering this proration 188 00:13:47.030 --> 00:13:47.530 ability, 189 00:13:47.910 --> 00:13:50.810 your website's allowing members the flexibility to 190 00:13:51.190 --> 00:13:52.730 adjust their plans without, 191 00:13:53.045 --> 00:14:01.845 you know, maybe feeling penalized or or burdened by having to pay that full price for the new plan because now the website takes into account what they've already paid for. 192 00:14:01.845 --> 00:14:03.785 Customer satisfaction and loyalty 193 00:14:04.325 --> 00:14:08.105 proration, you know, it can demonstrate that your website does value, 194 00:14:08.740 --> 00:14:12.680 your members needs and that you're willing to accommodate their changing preferences. 195 00:14:13.140 --> 00:14:15.400 So, by taking kind of their needs 196 00:14:15.780 --> 00:14:24.235 and changing preferences into account, you know, possibly helping your members feel more heard, supported, increasing that satisfaction and and long term loyalty. 197 00:14:25.095 --> 00:14:26.714 Reduced financial barriers. 198 00:14:27.254 --> 00:14:38.570 Members may be more willing to upgrade or downgrade their plans if they know that they're only gonna be required to pay the difference or if they'll be downgrading and they've kind of initially paid too much, 199 00:14:39.029 --> 00:14:43.610 and they know that they'll be receiving a credit for their remaining option. Again, it it can, 200 00:14:43.990 --> 00:14:45.370 alleviate any barriers, 201 00:14:45.830 --> 00:14:55.885 and kind of get them through the door quicker when they know that they can easily make those plan changes without losing out on on any money, or you know, being difficult to receive a credit. 202 00:14:56.185 --> 00:14:58.445 Increased plan adoption offering that proration, 203 00:14:59.065 --> 00:15:03.725 can encourage the members to, like I said, explore those different membership plans that you're offering. 204 00:15:04.140 --> 00:15:07.200 Potentially upgrade to higher priced plans if, 205 00:15:07.580 --> 00:15:11.840 they know that they'll only have to pay that difference from what they've already paid for their current plan. 206 00:15:12.140 --> 00:15:13.840 Retention and long term value. 207 00:15:14.060 --> 00:15:20.505 Proration, it can contribute to member retention by allowing them to change their plans rather than just canceling 208 00:15:20.885 --> 00:15:21.625 their membership 209 00:15:22.085 --> 00:15:25.225 altogether. You know, by providing a smooth plan change 210 00:15:25.605 --> 00:15:31.170 experience, you have a better chance of increasing the likelihood of retaining those members in the long term, 211 00:15:31.649 --> 00:15:34.630 resulting in higher, in this case, member lifetime value. 212 00:15:35.329 --> 00:15:40.149 A higher revenue potential going right into that by offering proration, you know, you can encourage 213 00:15:40.690 --> 00:15:46.790 more members to upgrade their plans leading to increased revenue through higher priced memberships, but also 214 00:15:47.295 --> 00:15:49.075 the membership plan downgrades. 215 00:15:49.695 --> 00:16:03.339 While in the short term, it might seem like you'd be losing out on a little bit of revenue there, in the long term, it has the potential to lead to higher revenue if you're able to retain those members who downgrade instead of simply losing them altogether 216 00:16:03.640 --> 00:16:04.540 through a cancellation. 217 00:16:04.920 --> 00:16:13.820 And then lastly here, upselling opportunities, you know, allowing you to showcase your higher priced plans as more accessible options to current members. 218 00:16:14.165 --> 00:16:26.485 You know, they may be more inclined to upgrade to a higher tier plan if they know that they only need to pay the difference rather than, again, how it would be without proration where they would just have to pay that normal face value of that plan that they wanna change to. 219 00:16:26.485 --> 00:16:28.585 And, again, if they're downgrading their plan 220 00:16:28.930 --> 00:16:30.230 and receiving a credit, 221 00:16:30.610 --> 00:16:32.550 that may present some potential upsell 222 00:16:32.930 --> 00:16:42.195 opportunities for you as well if you also charge for things like leads or to publish posts, some advertising opportunities on your website, things like that. 223 00:16:42.195 --> 00:16:44.935 So it it really kind of expands the possibilities 224 00:16:45.555 --> 00:16:46.935 of not only what 225 00:16:47.315 --> 00:16:55.495 your members can do, but also what you can do since you'll likely be retaining more of that revenue within the website rather than issuing refunds 226 00:16:56.050 --> 00:17:00.310 since you'll just be giving out credits instead of refunds, and then also potentially 227 00:17:00.770 --> 00:17:09.349 increasing that lifetime value of your members by keeping them as a member should they eventually maybe need to downgrade instead of canceling. 228 00:17:09.744 --> 00:17:15.044 Yeah, I think this is a great list and I think the the biggest takeaway here is that 229 00:17:15.424 --> 00:17:19.605 the money that the website already generated can stay inside the website. 230 00:17:19.744 --> 00:17:25.044 We don't have to return it back as a full or partial refund in the cases of downgrades, 231 00:17:25.720 --> 00:17:31.400 and it makes it easier for people to upgrade because they've already bought in halfway to that upgraded plan. 232 00:17:31.400 --> 00:17:37.080 Maybe they started with a lower priced basic plan, but now they're just halfway to that higher tiered plan. 233 00:17:37.080 --> 00:17:42.595 So, it makes that a lot more fluid, to get those members at the higher tiered plan. So, 234 00:17:42.895 --> 00:17:45.795 great list here, David. Just one quick note. 235 00:17:46.415 --> 00:17:54.435 If you do have the member credit system add on, you'll wanna make sure to go into the advanced settings and enable the advanced setting, 236 00:17:54.850 --> 00:17:56.710 enable prorated plan changes 237 00:17:57.090 --> 00:17:57.990 if you want 238 00:17:58.450 --> 00:17:59.830 to offer this proration. 239 00:18:00.450 --> 00:18:02.149 If that's off, then proration 240 00:18:02.769 --> 00:18:06.149 would not be taken into account when your members upgrade or downgrade. 241 00:18:06.210 --> 00:18:10.785 So, make sure you turn that advanced setting on if you want to utilize this. 242 00:18:11.165 --> 00:18:15.725 That's great. And we do have an example. We want to see how the proration adjustment works. 243 00:18:15.725 --> 00:18:21.425 So we've set up a small demo and what we can do is we can sign up as a paid member on a site 244 00:18:21.730 --> 00:18:25.350 with this setting turned off and see what it looks like when we wanna downgrade. 245 00:18:25.570 --> 00:18:33.009 And then we'll go ahead and turn this setting on and see what it looks like when we wanna downgrade and we'll continue and do some more simulations so you guys can get a grasp of it. 246 00:18:33.009 --> 00:18:37.445 And there is another secret setting in here that we'll show you as we are doing these simulations. 247 00:18:37.664 --> 00:18:41.605 So, let's go to our test site here. I'll close down some of these other windows. 248 00:18:42.304 --> 00:18:44.705 And here is the sample site that we have. 249 00:18:44.705 --> 00:18:49.284 I'll just go to the admin area and I wanna show you I've set up a few membership plans here. 250 00:18:49.730 --> 00:18:53.430 The three membership plans we're gonna play around with are premium paid plan, 251 00:18:53.970 --> 00:18:58.390 basic paid plan, and we have a free general user account. 252 00:18:58.850 --> 00:19:02.070 So let's go ahead and sign up as this premium paid plan. 253 00:19:02.530 --> 00:19:03.750 And we have 254 00:19:04.495 --> 00:19:09.054 test credentials we can use. So we'll do webinar1webinar.com. 255 00:19:09.054 --> 00:19:11.855 And what we're gonna do is we're gonna sign up to the $200 256 00:19:11.855 --> 00:19:13.315 per year annual plan 257 00:19:13.615 --> 00:19:20.970 and we'll just put name here and we can put test credentials in here and it should sign us up in just a few moments. 258 00:19:21.670 --> 00:19:27.270 And let's click on create my profile. So in this example, we have the proration turned off. 259 00:19:27.270 --> 00:19:29.690 So we're signed up as the paid member. 260 00:19:30.165 --> 00:19:36.485 So in theory, it was a test account with with just some dummy credit card information, but we just paid $200 261 00:19:36.485 --> 00:19:37.625 to join this site. 262 00:19:37.925 --> 00:19:42.265 And let's say we did a little exploring, we spent about thirty minutes and we realized 263 00:19:42.670 --> 00:19:47.090 we don't need this this premium plan and we wanna change our plan. 264 00:19:47.390 --> 00:19:51.170 So right now the proration is turned off. Let's downgrade to the basic 265 00:19:51.550 --> 00:19:52.290 paid plan 266 00:19:52.670 --> 00:19:54.050 and we can see here 267 00:19:54.510 --> 00:19:57.435 it's simply asking me to pay another hundred dollars. 268 00:19:57.435 --> 00:20:03.455 So if I wanted to then I'm on the same day, I've paid $300 to navigate myself through this site sign up process. 269 00:20:03.755 --> 00:20:06.415 So let's go ahead and turn the proration on now. 270 00:20:06.715 --> 00:20:07.775 We'll go to 271 00:20:08.315 --> 00:20:09.055 the settings 272 00:20:09.355 --> 00:20:10.575 and advanced settings 273 00:20:11.650 --> 00:20:17.270 and just search for prorate. That should kinda find you there. Yeah. Enable prorate plan changes 274 00:20:17.570 --> 00:20:20.630 and we'll hit turn that on and hit save. 275 00:20:20.930 --> 00:20:25.430 And here is that extra setting. We'll talk about this in a second, deduct first date usage. 276 00:20:25.745 --> 00:20:27.765 We'll explain how that can come in handy. 277 00:20:27.905 --> 00:20:33.665 So I signed up today, I paid $200 and I just realized I want to go to the lower tiered basic plan. 278 00:20:33.665 --> 00:20:35.365 So now proration is enabled 279 00:20:35.745 --> 00:20:38.850 and the order summary is a bit different here. 280 00:20:39.309 --> 00:20:47.409 So in the order summary, we can see that we have a prorated discount of a hundred dollars and these are all text labels, that you can translate into 281 00:20:47.789 --> 00:20:51.090 another language if you're translated your BD site to another language. 282 00:20:51.225 --> 00:20:53.785 But what this is saying is there is $200 283 00:20:53.785 --> 00:20:58.664 worth of prorated time left on your current plan because I signed up today. 284 00:20:58.664 --> 00:21:03.485 I get three hundred and sixty five days, and so I haven't used any days of this, 285 00:21:04.220 --> 00:21:06.620 this plan yet. So I have $200 of credit. 286 00:21:06.620 --> 00:21:12.720 Like I said, if I went halfway through the days, then I'd have a hundred dollars worth of credit because I would have used half my plan at that point. 287 00:21:12.780 --> 00:21:16.720 But in this case, I have my full time and full value of $200 288 00:21:16.924 --> 00:21:21.105 and it's saying that a hundred dollars of that 200 will be applied today. 289 00:21:21.565 --> 00:21:23.825 The cost to change my plan is a hundred. 290 00:21:24.365 --> 00:21:29.025 I have a prorated discount of a hundred. So due today is $0 and 291 00:21:30.110 --> 00:21:32.930 a hundred dollars, the extra hundred dollars of the 200 292 00:21:33.150 --> 00:21:36.290 will be added to my account as credit to be applied, 293 00:21:36.670 --> 00:21:37.890 for future payments. 294 00:21:38.110 --> 00:21:42.430 And this is just reminding me what my new recurring annual payment is going to be. 295 00:21:42.590 --> 00:21:47.105 So let's go ahead and change my membership plan. Dollars 100 being used 296 00:21:47.485 --> 00:21:54.525 for this and $100 being used, applied as credit. So I pay nothing out of pocket today and I got $100 297 00:21:54.525 --> 00:21:57.245 worth of credits on the site. That's where my $200 298 00:21:57.245 --> 00:21:59.929 has gone. So we can just go back to our listing 299 00:22:00.470 --> 00:22:04.570 and now we can see we are on the basic paid plan here. 300 00:22:04.790 --> 00:22:11.050 And if I go to my billing information area and I'm gonna check that the credits is turned on here, if not, we can turn it on. 301 00:22:11.135 --> 00:22:13.775 Let's go ahead and turn the credits display on here. 302 00:22:13.775 --> 00:22:15.935 You're gonna wanna also, it's actually good to know. 303 00:22:15.935 --> 00:22:19.715 If you're using the credit system, you should wanna make sure that your members can see, 304 00:22:20.335 --> 00:22:24.035 how many credits they have in their account. Let me show you where we can do that. 305 00:22:24.255 --> 00:22:26.675 If we go to finance and membership plans, 306 00:22:27.190 --> 00:22:29.610 and we'll go to the basic paid plan. 307 00:22:30.070 --> 00:22:32.810 And here I'll just do a search for credits. 308 00:22:33.590 --> 00:22:39.590 And here it is, display available credits inside members dashboard. And we wanna set this to yes. 309 00:22:39.590 --> 00:22:50.794 There's cases where you may not want to show the credits to the members, but in this example, we want to, so I'll refresh this page now and we can see this member has a hundred dollars now of credits available. 310 00:22:50.794 --> 00:22:59.140 So instead of the member reaching out to the website owner and saying, I wanna downgrade, can you refund me the difference and now you lost cash out of your pocket from the website's revenue. 311 00:22:59.920 --> 00:23:04.180 We have credits available. So it's almost like if you've ever gone to, 312 00:23:04.560 --> 00:23:10.335 a store and they say, no cash no cash refunds, store credit only. This is kinda similar to that. 313 00:23:10.335 --> 00:23:13.155 And again, it helps you keep the cash in the website's, 314 00:23:13.615 --> 00:23:14.115 pocketbook. 315 00:23:14.815 --> 00:23:19.475 So what we've done now is we've we're now on the basic paid plan, 316 00:23:19.775 --> 00:23:22.600 and it's a hundred dollars per year and it's still the same day. 317 00:23:22.600 --> 00:23:27.000 Now let's say I want to change my plan and I wanna downgrade. I don't like this plan either. 318 00:23:27.000 --> 00:23:31.980 It's the same day. I wanna go to the free general user account. So let's continue 319 00:23:32.520 --> 00:23:33.660 with our plan change 320 00:23:34.304 --> 00:23:36.384 and let's see here. Okay. 321 00:23:36.384 --> 00:23:41.985 So it's telling us that it's a free plan and it's gonna give us back another hundred dollars of credit. 322 00:23:41.985 --> 00:23:49.200 So there's a hundred dollars worth of prorated time left on your current plan and zero dollars will be applied today because it's a free account change. 323 00:23:49.519 --> 00:23:52.340 Therefore, a hundred dollars will be added to your account as credit. 324 00:23:52.639 --> 00:23:56.179 So let's change the membership plan. And let's continue. 325 00:23:56.639 --> 00:23:58.820 And if we go back to our billing information, 326 00:23:59.519 --> 00:24:01.120 we can see now the member has 327 00:24:01.945 --> 00:24:06.665 oh, I have to enable it for you wanna make sure you enable credits for each plan that you're doing it for. 328 00:24:06.665 --> 00:24:09.165 So general user accounts, let's do that together. 329 00:24:09.465 --> 00:24:12.825 Then I'm gonna show you how this alternate advanced setting works as well. 330 00:24:12.825 --> 00:24:15.405 So let's go to the general user account here 331 00:24:15.820 --> 00:24:22.080 and click on credit and just enable this, display available credits inside member's dashboard. 332 00:24:22.220 --> 00:24:25.120 We'll hit save. And if we refresh this, 333 00:24:25.500 --> 00:24:30.000 we can see now I initially spent $200 to sign up to the premium plan. 334 00:24:30.315 --> 00:24:35.914 Same day I downgraded to the basic paid plan and also the same day I downgraded to the free plan. 335 00:24:35.914 --> 00:24:40.394 So instead of applying a refund to this user, they now have $200 336 00:24:40.394 --> 00:24:44.110 that they can use on the site. Maybe they never use it in the future. 337 00:24:44.110 --> 00:24:47.970 Maybe they use it to purchase leads or upgrade to another plan in the future. 338 00:24:48.110 --> 00:24:52.930 But as David was saying, one of the perks here is it allows for almost membership fluidity. 339 00:24:53.070 --> 00:24:55.575 So members can kind of tip their toe in, 340 00:24:55.975 --> 00:25:05.495 and see if they they wanna check the temperature of a certain plan and see if they wanna stick on that plan, if they're gonna use the features of that plan, or maybe they just wanna take advantage of that plan for a moment. 341 00:25:05.495 --> 00:25:07.434 Like, let's say you have 342 00:25:08.250 --> 00:25:10.570 protected content for your premium members. 343 00:25:10.570 --> 00:25:16.090 You have premium content that only your premium level tiered members have access to. 344 00:25:16.090 --> 00:25:20.010 So when they sign up, they get access to this premium content. 345 00:25:20.010 --> 00:25:23.470 It can be videos, it could be articles, it could be PDF downloads, 346 00:25:23.985 --> 00:25:29.445 whatever it may be, but they sign up as a premium member and they get to take advantage 347 00:25:29.905 --> 00:25:33.045 of accessing all that content on that day. 348 00:25:34.225 --> 00:25:38.325 So we found a loophole with this. If somebody signed up to your site as a premium member, 349 00:25:38.790 --> 00:25:44.170 got access to all that content, and then that same day downgraded to the free plan, 350 00:25:44.470 --> 00:25:46.010 they would have in effect, 351 00:25:46.310 --> 00:25:50.570 they didn't pay for that day that they spent on your site getting that, 352 00:25:50.995 --> 00:25:54.275 data. So I wanna show you how you can kind of, 353 00:25:55.715 --> 00:26:07.350 account for charging for first day usage because right now we're giving them all their money back in this example, but when someone has access to all that premium content or whatever the use case may be, 354 00:26:07.730 --> 00:26:14.625 you might wanna ding them or subtract from the prorated calculation the very first day of usage that they signed up. 355 00:26:14.705 --> 00:26:18.725 So let's do that together. Let's change this plan back to a premium 356 00:26:19.105 --> 00:26:19.845 paid plan 357 00:26:20.225 --> 00:26:21.505 with our $200 358 00:26:21.505 --> 00:26:26.245 here. And I have that $200 of credit, so I'm not gonna have to pull out my credit card again. 359 00:26:26.785 --> 00:26:28.725 The amount I have due now is 360 00:26:29.040 --> 00:26:31.620 $0 because I have that $200 of credit. 361 00:26:31.840 --> 00:26:37.860 And again, the more we're using this in this example, the more I'm seeing, you know, the advantages of that membership plan fluidity, 362 00:26:38.480 --> 00:26:44.500 and the member is able to kinda test and and check the waters of these different membership plans without emailing you 363 00:26:44.804 --> 00:26:49.465 and figuring it out on their own. So now I am back on my premium plan 364 00:26:50.164 --> 00:26:55.144 and let's say I now this website was a premium content site and only, 365 00:26:55.684 --> 00:26:59.830 access to that premium content was through the membership, the premium paid plan. 366 00:27:00.070 --> 00:27:04.010 So I've gone through the site. I've scoured it. I've watched as many videos as I can today. 367 00:27:04.230 --> 00:27:09.450 I've I've absorbed all the the premium content that I could for this day, and now I wanna downgrade 368 00:27:09.990 --> 00:27:13.450 to a free plan and I wanna be sneaky so I don't have to pay anything. 369 00:27:13.934 --> 00:27:18.115 So, or let's say I wanna go to the basic plan. So let's hit click to continue. 370 00:27:18.735 --> 00:27:19.955 And in this case, 371 00:27:20.495 --> 00:27:25.134 without the advanced setting turned on yet right now I'm gonna get a hundred dollars and a hundred dollars. 372 00:27:25.134 --> 00:27:28.255 So I basically for free, I'm gonna get it all back in credits. 373 00:27:28.255 --> 00:27:31.649 Basically for for free, I got to access the premium paid plan content. 374 00:27:31.950 --> 00:27:34.929 So let's go back to this alternate advanced setting here 375 00:27:35.309 --> 00:27:37.570 and click on pro and type in prorate. 376 00:27:38.029 --> 00:27:43.054 Here is that additional setting, deduct first day usage from the proration 377 00:27:43.355 --> 00:27:48.635 calculation. Basically, the member's gonna start paying for their membership from day one. 378 00:27:48.635 --> 00:27:54.315 They don't get the first day to kind of jostle around membership plans without incurring any costs. 379 00:27:54.315 --> 00:27:56.255 So I'm gonna hit save changes here, 380 00:27:56.570 --> 00:27:59.630 and this is an annual plan. So there's three sixty five, 381 00:28:00.330 --> 00:28:00.830 days. 382 00:28:01.130 --> 00:28:03.850 So if I hit and I was on a $200 383 00:28:03.850 --> 00:28:06.030 plan. So if I hit refresh now, 384 00:28:06.490 --> 00:28:08.670 we're gonna see that I used, 385 00:28:09.095 --> 00:28:12.615 there is $199.45 386 00:28:12.615 --> 00:28:16.375 worth of prorated time left on your current plan. It's not $200 387 00:28:16.375 --> 00:28:16.875 yet. 388 00:28:17.175 --> 00:28:21.195 This current day I'm paying for it and let me show you how that's happening. 389 00:28:21.575 --> 00:28:25.510 So we have a calculator here. The plan was $200 390 00:28:26.049 --> 00:28:28.470 divided by three sixty five days 391 00:28:28.929 --> 00:28:30.309 equals about 50, 392 00:28:30.690 --> 00:28:32.790 54.7¢, 393 00:28:33.330 --> 00:28:37.190 per day. So, let me just copy that and with two hundred 394 00:28:37.725 --> 00:28:40.045 minuteus the 54.7¢. 395 00:28:40.045 --> 00:28:43.184 It's $199.45. 396 00:28:43.565 --> 00:28:45.025 So if I came to the site, 397 00:28:45.405 --> 00:28:47.184 absorbed all the premium content, 398 00:28:47.565 --> 00:28:52.545 even that first day, I'm technically paying the value of having access for that one day, 399 00:28:53.240 --> 00:28:58.200 right off the bat. So I'm not getting a super freebie day on the first day of my plan. 400 00:28:58.200 --> 00:29:01.740 So that's just one use case you may want to enable 401 00:29:02.200 --> 00:29:06.060 this advanced setting, deduct first day usage from proration calculations. 402 00:29:07.184 --> 00:29:13.684 If you wanna allow your members to explore the first day without incurring any first day subtraction from the prorated calculation, 403 00:29:14.225 --> 00:29:15.985 then you can go ahead and leave that off. 404 00:29:15.985 --> 00:29:25.080 But if you're worried that, hey, you signed up to an account that has premium access to things and you did get access to those premium things, or again, whatever the use case may be, 405 00:29:25.460 --> 00:29:27.640 you might want to turn this setting on. 406 00:29:28.020 --> 00:29:29.880 But we can now see very clearly 407 00:29:30.180 --> 00:29:33.940 how having the prorated support one works with the member credit system. 408 00:29:33.940 --> 00:29:37.400 They work hand in hand because we're giving credits as members upgrade or downgrade, 409 00:29:37.885 --> 00:29:40.225 And it allows for membership plan fluidity, 410 00:29:41.005 --> 00:29:50.525 which can help encourage members to not only explore their plans, but to also stay on some type of paid plan on your site before canceling out. 411 00:29:50.525 --> 00:29:52.785 And, we did another webinar. 412 00:29:53.690 --> 00:30:00.010 I wanna share this because it also goes hand in hand with membership plan changes and it was on exit surveys. 413 00:30:00.010 --> 00:30:03.470 So when your members want to, and I wanna share this, 414 00:30:03.770 --> 00:30:06.990 when your members want to cancel before they cancel, 415 00:30:07.765 --> 00:30:17.065 their account on your site, you can provide them with an exit survey and part of that exit survey can let them know that they have downgrade options 416 00:30:17.605 --> 00:30:21.940 and that they can downgrade for a prorated amount, whatever messaging you wanna put in there. 417 00:30:21.940 --> 00:30:23.640 I put a link to this article here, 418 00:30:24.100 --> 00:30:28.200 but we talk about how to mitigate cancellations and how an exit survey, 419 00:30:28.580 --> 00:30:33.960 can be your final plea and what the best thing you can do is to get them on a downgraded plan 420 00:30:34.275 --> 00:30:36.855 rather than having them leave your site altogether. 421 00:30:37.475 --> 00:30:37.975 And 422 00:30:38.275 --> 00:30:41.235 I think we covered a lot there. There's a lot of numbers flying around. 423 00:30:41.555 --> 00:30:44.135 I think the crux of it is pretty simple with the proration. 424 00:30:44.195 --> 00:30:48.840 We're all kind of used to it a bit, with other services we've probably used in the past. 425 00:30:49.080 --> 00:30:51.260 David, is there anything else you wanted to add? 426 00:30:51.320 --> 00:31:07.185 I think the major benefit is like we said, really keeping a lot of that revenue in the website rather than having to distribute full or partial refunds to members when they're looking to, say, for example, downgrade their plan, and also making it easier for members to upgrade their plan and hopefully stay 427 00:31:07.565 --> 00:31:09.825 on that more expensive upgraded plan, 428 00:31:10.205 --> 00:31:14.685 knowing that they could apply what they've already paid for a lower plan when they go ahead and upgrade. 429 00:31:14.685 --> 00:31:14.925 Yeah. 430 00:31:14.925 --> 00:31:28.780 And actually going through it in the webinar here, it was kind of fun going between the plans because I felt like it was almost risk free to kinda go ahead and, like, explore and check out what the other plan had, even if it was a downgrade or an upgrade one way or the other. 431 00:31:28.780 --> 00:31:30.880 I didn't feel like I was losing out on anything. 432 00:31:31.544 --> 00:31:45.404 So again, that's something that you that's an a benefit you guys can maybe educate your members about and kind of, address any fears or concerns they might have of of signing up to a higher tiered plan is letting them know that they can downgrade or vice versa, 433 00:31:45.850 --> 00:31:46.649 without losing, 434 00:31:46.970 --> 00:31:52.190 any value of their membership for your site wherever they they end up landing, as far as their membership. 435 00:31:52.409 --> 00:31:55.769 So with that guys, that was a lot of fun. Thanks for putting those slides together, David. 436 00:31:55.769 --> 00:31:59.995 What we can do now is we can open it up to Q and A. Let those hands fly up. 437 00:31:59.995 --> 00:32:01.355 We'll take as many questions, 438 00:32:01.755 --> 00:32:07.375 as we can here. And I do see some hands flying up. Let me see who we'll call on first. 439 00:32:07.835 --> 00:32:12.235 We'll start with our BD all star, Ryan, here. Let me unmute your microphone here. 440 00:32:12.235 --> 00:32:16.450 How's How's it going, Ryan? Hey. Good evening, Jason. How are you doing? Good. Good. Thanks. 441 00:32:16.990 --> 00:32:17.470 So, 442 00:32:17.950 --> 00:32:18.830 that's that's great. 443 00:32:19.390 --> 00:32:20.590 With the upgrade stuff, 444 00:32:21.070 --> 00:32:24.350 that's gonna be really useful. I know it's come up a bunch of times. 445 00:32:24.350 --> 00:32:30.255 One one, and you guys have probably already thought about this, but one thing I know will be an issue is for a content based 446 00:32:30.635 --> 00:32:31.855 kind of sites where, 447 00:32:32.315 --> 00:32:34.255 I can get a lot more than 50¢ 448 00:32:34.395 --> 00:32:35.695 of, of content, 449 00:32:36.075 --> 00:32:37.035 worked out in one day. 450 00:32:37.035 --> 00:32:50.520 In fact, I could probably get everything, you know, if I watch all the videos or I went to all of the locked down pages that were for the premium level and downloaded all the PDFs or whatever that were on those resource pages or whatever, and then I just downgrade for 50¢. 451 00:32:50.520 --> 00:32:51.020 So, 452 00:32:51.560 --> 00:32:55.740 there may be a a future thing that of, kinda like what you have the, 453 00:32:56.405 --> 00:33:04.265 the, you know, if they recommend somebody for a membership level, they get a certain number of credits where they're you just have a setting where there's, like, a minimal credit deduction, 454 00:33:05.205 --> 00:33:07.605 if they downgrade, you know, downgrade within a week. Like, hey. 455 00:33:07.605 --> 00:33:12.320 I'm gonna assume you got at least $50 worth of content for that $300 456 00:33:12.320 --> 00:33:16.560 thing for the year or whatever that it kinda laps that off, assuming you got some content. 457 00:33:16.560 --> 00:33:20.260 It's kind of a sunk cost and or, I guess, maybe a, 458 00:33:20.960 --> 00:33:27.405 a thing where it has, like, I guess, membership level pricing on digital downloads or something where if I, 459 00:33:27.845 --> 00:33:31.525 kinda get it for free at a certain level, it's included in the premium, for example. 460 00:33:31.525 --> 00:33:36.985 But if I clicked and downloaded that or opened that digital product or that page, I kind of deducted 461 00:33:37.730 --> 00:33:39.090 30 credits of, 462 00:33:39.650 --> 00:33:41.250 of information or whatever. 463 00:33:41.250 --> 00:33:48.210 So if I go to downgrade, the system knows that I opened up a a resource page or a I down 464 00:33:48.690 --> 00:33:50.390 I I quote purchased a 465 00:33:50.924 --> 00:33:55.085 product or something, and they kinda know or I watched a video or went there and loaded that page. 466 00:33:55.085 --> 00:33:55.644 I don't know. 467 00:33:55.644 --> 00:34:02.304 Some sort of credit system for a content consumption that it could then take off or not credit me back for 468 00:34:02.605 --> 00:34:05.164 if, if it knows I kinda consume that content. 469 00:34:05.164 --> 00:34:11.060 Because right now, if you have any content stuff, it's kind of a free for all, and and you can get all the the content stuff for free. 470 00:34:11.440 --> 00:34:13.120 Does that make sense? Yeah. Yeah. Yeah. 471 00:34:13.120 --> 00:34:16.639 That that was that was why that one setting was created is is for that. 472 00:34:16.639 --> 00:34:19.600 But, definitely, what you what you're bringing up is is a valid 473 00:34:20.625 --> 00:34:23.284 and there are other ways around that too. For example, 474 00:34:24.065 --> 00:34:24.804 the membership 475 00:34:25.185 --> 00:34:32.645 maybe for very heavily for access to to premium content sites explicitly premium content site, you just charge a flat fee, 476 00:34:33.425 --> 00:34:36.005 or the downgrade options are to, 477 00:34:36.860 --> 00:34:40.960 kinda higher tiered downgrade options, not the regular sign up options. 478 00:34:42.060 --> 00:34:43.660 But, yeah, I I totally see what you're saying. Yeah. 479 00:34:43.660 --> 00:34:48.219 We'll we'll talk about it and explore it more, as people use this a bit more and we get some more feedback. 480 00:34:48.219 --> 00:34:52.224 So thank you for. Alright. Let's, we got more hands up here. We got Barbara. 481 00:34:52.605 --> 00:34:54.384 Barbara, you can unmute your microphone. 482 00:34:55.164 --> 00:35:00.464 Hi. Can you hear me? Yes. How you doing? Where are you calling in from? From Kalama, Washington. 483 00:35:01.164 --> 00:35:05.359 Okay. Great. Thanks for joining us. What's your question for us? How do I create 484 00:35:05.660 --> 00:35:06.160 hover 485 00:35:06.779 --> 00:35:08.960 hover text so that when you're on a, 486 00:35:09.980 --> 00:35:16.640 a link kind of a thing, you just put your cursor there and a little bit of text comes up explaining that? 487 00:35:17.205 --> 00:35:20.425 Sure. In the text editor, you're wondering how to add a link, basically, 488 00:35:20.885 --> 00:35:21.945 a a clickable link? 489 00:35:22.245 --> 00:35:26.185 No. I know how to do that. But if I have a little bit of text, 490 00:35:26.485 --> 00:35:30.665 I don't want a whole new page to come up just for that little bit of text 491 00:35:31.150 --> 00:35:36.290 explaining. I want it to just show up when they put their cursor on it and, 492 00:35:36.590 --> 00:35:37.330 the text. 493 00:35:37.790 --> 00:35:43.090 Right. Right. I got you. What are they called? No. You're right. It's it's title text, basically. 494 00:35:44.244 --> 00:35:49.224 There's actually a few ways to accomplish that, but, let me just see if we have that here. 495 00:35:49.685 --> 00:35:50.505 Just a moment. 496 00:35:51.045 --> 00:35:55.464 If we highlight just a bit of text here and convert it to a link. 497 00:35:55.925 --> 00:35:57.305 Yes. This this, 498 00:35:58.600 --> 00:36:02.720 oh, we don't have it actually, and we should have it. See, you're bringing up a good point here. 499 00:36:02.720 --> 00:36:04.660 So you can have the 500 00:36:05.120 --> 00:36:10.820 you can have the URL, which would be, you know, the, you know, forward slash join page and then the text, 501 00:36:11.535 --> 00:36:13.055 that's being here. So, 502 00:36:13.615 --> 00:36:15.635 this is the link text 503 00:36:16.095 --> 00:36:21.615 and what you want is the hover text, which is called, let's see, this is the link text, but what you want is called a title tag text. 504 00:36:21.615 --> 00:36:27.260 So let me, make a note here for the team. Just a moment. This is a good suggestion, Barbara. 505 00:36:27.260 --> 00:36:27.920 Thank you. 506 00:36:28.780 --> 00:36:30.060 So what we'll do is, 507 00:36:31.020 --> 00:36:32.160 in text editor, 508 00:36:32.780 --> 00:36:33.520 add a, 509 00:36:34.300 --> 00:36:35.280 title text, 510 00:36:36.060 --> 00:36:40.080 input field. And that will allow you, so when you hover over, 511 00:36:40.925 --> 00:36:49.484 that link, you're gonna see a little bit of text that says, you know, just a small snippet of text on on what that link is or or what where it goes, whatever you put there. 512 00:36:49.565 --> 00:36:52.385 Explain it a little bit more. Yeah. Right. 513 00:36:52.690 --> 00:36:53.190 Okay. 514 00:36:53.570 --> 00:36:54.070 That's 515 00:36:55.010 --> 00:36:55.810 good for SEO. 516 00:36:55.810 --> 00:37:03.490 If you wanted to do it in the meantime and I don't, I always hate getting into the code here, but you can go to the code view here, okay. 517 00:37:03.490 --> 00:37:03.990 Uh-huh. 518 00:37:04.290 --> 00:37:08.204 And I'll show you a very clearly what you can do. Look for the link. 519 00:37:08.204 --> 00:37:11.105 So in this case, the link is here, the 520 00:37:11.644 --> 00:37:14.464 join. This is the link text. What you wanna do is 521 00:37:15.325 --> 00:37:19.664 is you wanna do title equals and you wanna say, Barbara. 522 00:37:20.204 --> 00:37:21.744 Did I spell that right? Bar 523 00:37:22.539 --> 00:37:23.359 bar bara. 524 00:37:23.740 --> 00:37:26.000 So and then let's take a look at this together. 525 00:37:26.700 --> 00:37:30.559 And I'll put this in the chat here right now. Okay? So you got you have some reference. 526 00:37:31.099 --> 00:37:33.039 So let's look at this page real quick. 527 00:37:33.339 --> 00:37:34.000 And just 528 00:37:34.375 --> 00:37:38.715 very simple, here's the link text. If I hover over it, we can see it says Barbara there. 529 00:37:39.015 --> 00:37:43.895 Oh, I see. Uh-huh. Uh-huh. Right. That's just the most simple and direct way, to do it. 530 00:37:43.895 --> 00:37:44.855 Let me put this 531 00:37:45.415 --> 00:37:50.330 I need to take make sure you have that code. I'm gonna put this in the, 532 00:37:51.210 --> 00:37:54.190 the chat here so you kinda have some reference. Okay. 533 00:37:54.650 --> 00:37:55.150 Alright. 534 00:37:55.690 --> 00:37:56.590 Thank you, Barbara. 535 00:37:56.890 --> 00:38:00.890 Thank you. Alright. Great questions there from Barbara. And, yes, she is correct. 536 00:38:00.890 --> 00:38:06.195 We do not have a title tag for the URLs in the text editor. We do have them in the menu builder. 537 00:38:06.335 --> 00:38:11.295 We'll move on to Brian Vier, our good friend Brian here. How you doing? Pretty good. And you? 538 00:38:11.295 --> 00:38:15.935 Pretty good. How'd you like the webinar so far today? Oh, it's great. Thank you. Awesome. 539 00:38:15.935 --> 00:38:17.475 And what's your question for us? 540 00:38:17.870 --> 00:38:20.270 Well, I just, had a question about your, 541 00:38:21.070 --> 00:38:25.810 about the, credit system, like when you enable the first day, and you're 542 00:38:26.110 --> 00:38:28.210 moving between the plans and everything. 543 00:38:29.070 --> 00:38:31.970 Now when it's doing the credits, say you moved from 544 00:38:32.445 --> 00:38:36.625 premium plan to basic plan, which is also a paid plan, and then back down 545 00:38:37.245 --> 00:38:37.905 to the 546 00:38:38.205 --> 00:38:39.265 free plan again, 547 00:38:39.885 --> 00:38:43.885 and you're using that first aid, the how does that affect on those credits? 548 00:38:43.885 --> 00:38:48.440 Because I didn't hear you talk about that part. Lots of use cases here with that. 549 00:38:48.440 --> 00:38:53.160 Let's let's actually just test it out together. So this is going from the $200 550 00:38:53.160 --> 00:38:57.180 down to the hundred dollar a day plan, and let's go ahead and complete that. 551 00:38:57.400 --> 00:38:59.820 And technically now I have access to this 552 00:39:00.225 --> 00:39:05.205 basic plan that we're we're calling it a downgrade, but it just could be access to different types of materials. 553 00:39:05.905 --> 00:39:07.845 So if I have this setting enabled, 554 00:39:08.465 --> 00:39:09.525 let's see that, 555 00:39:09.905 --> 00:39:11.365 when I change my plan 556 00:39:11.745 --> 00:39:13.105 back to the $200 557 00:39:13.105 --> 00:39:15.605 plan, let's see here, let's change plans 558 00:39:16.119 --> 00:39:18.280 And let's go back up to the $200 559 00:39:18.280 --> 00:39:19.660 plan. Let's see if it says, 560 00:39:20.760 --> 00:39:24.700 how much prorated time I have left. I think it's gonna ding me for today. 561 00:39:25.080 --> 00:39:29.000 Yep. Instead of giving me a hundred, it's now dinging me $99.73, 562 00:39:29.000 --> 00:39:33.145 which it should because now I technically got all the access to this plan for this day. 563 00:39:33.205 --> 00:39:36.105 So I'm paying for my day's usage in this plan as well too. 564 00:39:36.485 --> 00:39:38.905 Whereas before with the setting turned off, 565 00:39:39.445 --> 00:39:41.285 you know, everything was staying the same. 566 00:39:41.285 --> 00:39:46.500 All the amounts were staying the same for for jostling between the accounts, the membership plans that same day. 567 00:39:46.820 --> 00:39:49.400 Now say you, move back down 568 00:39:49.700 --> 00:39:57.220 or, like, if you moved up to the this plan and then back down, like, would it start taking a lot of money off of this, like, back and forth? 569 00:39:57.220 --> 00:40:01.995 Or do you want me to yeah. I think it's just gonna keep doing that same calculation 570 00:40:02.455 --> 00:40:06.555 where it's gonna ding you for for that day with that setting on. 571 00:40:06.695 --> 00:40:10.715 So let's let's continue doing it one more time here. So it dinged us for today. 572 00:40:11.589 --> 00:40:12.710 What, 37¢, 573 00:40:12.710 --> 00:40:13.770 27¢. 574 00:40:14.070 --> 00:40:18.329 So let's continue here. But I had to pay a little bit, due now 82¢ 575 00:40:18.710 --> 00:40:23.430 because I didn't have I'm already dinged I'm going into that initial $200 that I paid into the site. 576 00:40:23.430 --> 00:40:24.730 So I've already lost 577 00:40:25.030 --> 00:40:25.910 82¢ 578 00:40:25.910 --> 00:40:31.045 now doing this. And and rightfully so because we have that setting turned on. So every time, 579 00:40:31.744 --> 00:40:32.545 I have the, 580 00:40:33.105 --> 00:40:36.565 I'm changing plans, I'm paying for my day's access to that plan. 581 00:40:36.865 --> 00:40:40.385 So, yeah, it's it's, it's it's definitely, it's dinging it. 582 00:40:40.625 --> 00:40:45.800 It's it's it's doing it as if it's the first day of usage for that plan going between the plans like this. 583 00:40:45.940 --> 00:40:46.680 K. Cool. 584 00:40:46.980 --> 00:40:52.920 It's basically it's basically thinking that this counts as a day as opposed to being day zero in a way. 585 00:40:53.140 --> 00:40:54.840 Yeah. Alright. Good stuff. 586 00:40:55.875 --> 00:41:00.275 Darren just said he got on. Yes. Replay will be available in the Facebook group, Darren. 587 00:41:00.275 --> 00:41:03.175 Alright, guys. Like I said, this webinar is gonna be short and sweet. 588 00:41:03.635 --> 00:41:09.575 Definitely recommend if you have the member credits add on to enable proration and start educating your 589 00:41:10.029 --> 00:41:20.529 members or new prospective members that they can sign up risk free and they can upgrade and downgrade without any fears, because they'll get credits to the website if they change their plan, 590 00:41:20.829 --> 00:41:23.410 and there is a surplus of revenue there for them. 591 00:41:23.795 --> 00:41:25.895 David, thank you for putting together these slides. 592 00:41:25.955 --> 00:41:32.595 If we went over something a little too quickly, not to fear, we will post a replay in just a few moments in the Facebook group. 593 00:41:32.595 --> 00:41:39.030 If you're not already part of the Facebook group, please join us brilliantdirectories.com/Facebook. 594 00:41:39.089 --> 00:41:41.589 And to our friends out there in YouTube 595 00:41:42.130 --> 00:41:42.789 Live Land, 596 00:41:43.170 --> 00:41:46.069 thank you for joining us today. Everyone, the next webinar 597 00:41:46.369 --> 00:41:50.530 will be it will be actually in three or four weeks. We'll find out the next date. 598 00:41:50.530 --> 00:41:52.309 We're taking a quick summer break 599 00:41:52.765 --> 00:41:54.925 from the webinars, but we will be back, 600 00:41:55.565 --> 00:42:00.385 early August. We'll find the exact date for you guys and make sure to let you guys know. 601 00:42:00.525 --> 00:42:07.005 And on behalf of myself, David, and the entire Brilliant Directories family, always great to be with you guys here today. 602 00:42:07.005 --> 00:42:10.586 Have a great day and a brilliant week. Take care, guys. Bye bye.