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All right. Well, welcome everyone to the webinar.

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And if this is your first time joining us, welcome.

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I do see a lot of familiar names out there and a few new ones.

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I'm Jason there on the left, and we are always lucky to be joined by David Rocklin, who is the digital strategist and so much more here at Brilliant Directories.

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Thank you for taking the time to join us today, David, and for the tip of the week you put together for us.

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Hey, everybody. So glad to be back with you for, webinar Wednesday, January

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today. Yeah. We've got a great tip of the week coming up. A little bit more on the creative side,

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so we'll get into that, shortly here. Really looking forward to it. Hope you stick with us. Awesome.

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And we are, streaming live on YouTube. So those of you joining on YouTube, thank you for joining us.

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If you're not subscribed to the Brilliant Directories YouTube channel, please feel free to go to brilliantdirectories.com/youtube

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and click on that subscribe link.

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It's a great way to get updated when the webinar replays are available, tips of the week and feature tutorials.

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And one of my favorite parts of streaming on YouTube is the video replay is immediately available and we'll post it in the BD Facebook group after the webinar.

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There's been a lot of activity recently in the Brilliant Directories

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Facebook group. People are just really busy working on their sites and it's fantastic.

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We also got a lot of new suggestions

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and people were pointing out like few small issues.

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And it really helped us find ways to enhance speed, security,

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and other ways to improve the platform.

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So if you're not in the Facebook group, highly recommend joining us there. You can ask questions.

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There are no wrong questions or stupid questions.

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As they say, all questions are welcome and we're all learning together.

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So I hope to see you in there. Go to brilliantdirectories.com/facebook.

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And also, if you didn't know yet, we really haven't marketed it too much or promoted it, but there is a free Brilliant Directories app for BD website owners.

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You can go to the App Store or Google Play Store. Just go to brilliantdirectories.com/appleapp

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or Google App and it will direct you there or you can just search for it, on your smartphone or device.

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It's a great way to stay updated with,

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seeing new members on your site, new transactions come in.

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If you have forms, you know, you're doing contests and you're getting applications and things like that, you can see all of that in the app.

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We are looking to, expand more functionality for the app towards the end of the year, but the phase one is available and it is free for everyone.

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So if you have a BD site, highly recommend downloading the app as well.

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Great way to see, your pulse of your website while you're on the go.

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And for those joining for the first time, welcome. Just a little bit about Webinar Wednesday.

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I see a lot of people who have joined us before, so you've heard me say this many times.

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But for those who are new, Webinar Wednesday is a great way for us to share newer updates as that are now available in the platform.

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We like to focus on updates that

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you can take actionable steps on, that can help you increase traffic, convert visitors,

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increase revenue, and things like that.

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So if you have questions for your website, Webinar Wednesday is also an opportunity for us to try to quickly help you troubleshoot something or figure something out that you might be stuck on.

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So we'll have a short Q and A session.

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We should have plenty of time to get to everyone's questions here today.

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And yeah, with that, before we get to the tip of the week, we'll go over some new ED Lab updates.

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There are, a few of them here, so I'll just breeze through this list starting from the top.

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Two of them related to the business data, the importing of business data to the site.

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There's now a feature to reimport

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records that you may have deleted. You know, each imported record is credit.

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You need to use a credit to get that.

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So if you accidentally or maybe you were doing some testing and you deleted a record, you can now import those records.

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Let me quickly show you what that looks like.

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And then the second one on this list, when you import the business data, we've improved the longer with longer SEO friendly descriptions

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for the imported businesses.

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Hopefully, it gives, something for Google to wanna hang on to help rank these imported listings better, in their index.

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So let's go on over to the dashboard here,

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And we'll head on over to the business data section. And actually, I just imported

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two records as a sample right before the webinar, two law firm records here.

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We could see two of two.

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And they are added to the site. You can check that out together. And check this one out here.

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We'll view their profile very quickly as well.

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So this is the listing that was imported, a law firm in New Orleans.

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And personally, I'm really satisfied with the, the outputs of the descriptions here, and I'm hopeful that it'll provide some SEO value beyond just the business name, phone number, and address.

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So with regards to the reimporting, let's actually delete

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this person here. We'll click delete account.

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And now that that's deleted, if we go back to the business data page here, I'll go ahead and refresh this page.

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We already see it there. It says reimport data.

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If any records have been deleted, you can reimport the data free of cost because you've already imported it.

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I'll just go ahead and click reimport data. It's gonna tell me that one record from this import.

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So let's say the import was 10,000 records. There's 10 missing.

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It'll tell you that that the counts of the records that are missing from this import, and you can go ahead and reimport it to your site.

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It just takes a second to to get started up here.

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If we go to the search Managers page, we can see it was deleted.

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But if I refresh this, should be trying to add it back here now. Yep. There we go.

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And it's going through the processing. It's finding a logo. There we go. It's done here.

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We'll refresh the page.

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And there we go. I got the logo back as well. So, some good updates there.

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We've got some good feedback. A few more, updates to the business import data tool.

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But overall, it seems to be working well.

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And we appreciate you guys for all the feedback you've provided so far.

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This next one is related to translating

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your website.

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Essentially, all the text on your BD website can be translated into another language.

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Some harder areas for us, that were a bit slower to get going for you were the URL links.

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When a member logs into their account and it says, you know, forward slash account forward slash, you know, additional details or whatever, those URLs in the member account, it was harder to edit those because

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they were based on some system updates as well. But they are now available virtually.

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You can translate all the text on your site now and including the URL links that are system URL links of your site.

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Let me show you how you can get to the majority of those.

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So if you go to your admin area and go to settings and advanced settings,

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and we can search for page URL. That's a good filter. It should basically get all of them.

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There are a handful of them here.

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And based on the language or what you want this text to say, you can modify it here.

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If your site's in English, I would just let it be.

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If translation is not so important for your site, I would also just let it be.

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But if it's critical to translate all the text including all the URL structure,

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on your site, you now have the ability to do so. Let me just quickly show you what I'm referring to.

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So if we go to the members dashboard here, we can see it says account home here.

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These are the ones that I'm more specifically referring to now that you can, that you can edit and modify.

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I'll even click on one more link. So this says account.

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Articles will be the name of the post type, the file name and this word add.

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So you can change all this to the to the language that you need it to be.

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This next one is related to speed, and it was a big thank you to Lisa in the the Facebook group.

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She provided, some cues of things that can be improved. So now,

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for all BD sites, the system will dynamically add images that have missing attributes are now,

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will now have them added dynamically

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and this will help boost page speed scoring. Messed up the description there.

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So effectively with the page speed scoring, they're really looking for all images to have width and height attributes whether or not it actually affects what the user is seeing on the page as well as alt tags.

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These are just attributes for accessibility and things like that.

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So, the system will now dynamically add it to images that wave may be missing them and that's really going to boost up scores because that's usually the, the lowest hanging fruit and the and the largest impact for sites are just images with missing attributes.

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So that should help, across the board with all BD sites and their PH speed scoring.

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The next three here, I did mention, these two in the previous webinar. They will be coming soon.

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The ability to use member credits and select which types of transactions those member credits can be used for.

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The member credits,

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add on has been very popular, giving your members basically credits to spend on your website.

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However, there are cases where the website owner doesn't want the member to use that towards, for example, their membership plan payments.

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They just want them to use it for purchasing leads or purchasing digital products.

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So you'll have more granular control coming soon with that.

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This next one is when members want to cancel their paid accounts.

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Currently, when they cancel their accounts,

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it is in real time their account is canceled even if they have a remaining time they've already paid for.

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So they'll be able to choose whether they wanna close their account immediately

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or if they want it to auto close based on the end date of their current subscription.

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This is good because it'll keep them around longer. They've already paid for the time.

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They won't be asking for partial refunds. And also the extra time that they're using your site until

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anytime

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they're on your site, there'll be a button to cancel that action.

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So anytime they're on your site, there'll be a button to cancel that action so their subscription remains active as normal.

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So, again, that'll be a really nice feature we're all looking forward to, and it should help websites retain,

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more of their recurring revenue. And then lastly here, this is a fun one for the email templates.

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We're looking at creating more default templates that you can choose from as well as content blocks specifically to drag into your email newsletters.

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The goal being making it easier,

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to design attractive newsletters also more quickly, so you can just drag the elements you need and swap out the content for, for what your messaging is going to be.

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So we have a ton of updates coming down the line. The BD development team is super busy.

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But a big thank you to you guys, the Facebook group, the emails you send to our support team.

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We take it all in. It keeps us busy here, and and we really appreciate it.

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So thank you for all those updates. What we can do

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is if you have any questions

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on these new and upcoming features or comments, just raise your hand.

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We'll take a question or two and then we'll move on to tip of the week.

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All right. No updates. Oh, we got one hand up. Let's see who the lucky person is.

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We got Michael here. Yeah. Hey there. Just a quick question. So I have an email marketing

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solution that I use for keeping in touch with with all of my customers, but can you describe a little bit more about the email

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functionality? Is it intended for doing large emailings,

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or is it more targeted

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transactional type emails? Or what what is the idea behind it? Great.

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So the transactional email that's a great question.

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The transactional emails are always taken care of by the BD system.

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Few months is,

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more functionality

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around, like, marketing emails. So, if you want to bulk email,

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lists of recipients or groups of,

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recipients,

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you can do that in the BD,

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platform.

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Let me share a video with you.

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My question for you is, with that alternate emailing platform that you use,

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like, what what features or functionality are you using?

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So you have groups or lists of, email recipients, and then what do you

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do with regards to newsletters or emails to them?

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Well, probably not much that I couldn't do with BD.

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I mean, it was something I had in place for years that,

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maybe I have forms on the site that people would opt into the newsletter,

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things like that. So pretty much everything that you can do on the BD site. Gotcha. Yeah.

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I just shared a link with you. You can certainly do that.

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You can create forms and put them around your BD site, like your newsletter subscription form or whatever the form might be collecting information for.

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And then from the people who fill out that form, you can then put them on a what we call a smart list and then email all those people in newsletter or send them an email for whatever purpose you need.

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So for any of the members that have subscribed to a plan,

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are they automatically

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opted

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into

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being on a a newsletter list, or do they

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would I need to add some sort of

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messaging, you know, letting them know they're opting in?

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Or Well, generally, when someone joins joins a site, your terms and conditions basically let them know that they're agreeing to receive emails from you.

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It's a website visitor who's not a member, who's subscribing to your newsletter,

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who's opting who's who's going out of their way to specifically opt in to your, to your newsletter.

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So Got it. Okay. So if I Yeah.

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Wanna send an email newsletter out to everyone that's a member that's paying for a subscription, you know, with new updates or whatever, that's

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pretty straight up forward. Absolutely.

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They might actually appreciate that. Yeah.

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Like you said, new updates, spotlighting other members, other new services or features that are available on the site, company news,

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industry news that, you know, unrelated to your specific company.

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So, yeah, it's a great way to keep in touch with your existing members.

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All right. Good question there, Michael. Thank you so much.

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Alright. I think, yeah, with that, we can move on to the tip of the week.

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I like this tip of the week.

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I think it's something actionable that everyone here on this webinar can do right after the webinar ends, and it's fun and it's easy.

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So,

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with that said, David, I'll pass things over to you, and you can help us understand how we can turn lost visitors into engaged users mastering four zero four pages.

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Yeah. I think this is a really great tip of the week.

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We'll get into some of the creative side of this as well,

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later on in this tip of the week. It'll be a relatively short one, pretty simple one.

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But first off, we wanted to just give an overview of what a four zero four error is, what the four zero four pages are.

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We've all probably come across these four zero four pages on various websites

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online.

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And basically, we get presented with a four zero four page when we're trying to visit a page on a website that doesn't exist.

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Maybe at one time it did, maybe it never did.

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But at the current time when we're trying to open up that web page, it's no longer there.

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So it indicates that a requested page couldn't be found and it's triggered either by broken links or mistyped

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URLs,

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as well as those potentially old links. So pages that may have been taken offline

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at some point in the past. So it communicates

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with users when they're trying to view content that's missing. It's no longer on the website.

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And the design of these four zero four pages, as I mentioned, we've all probably come across them.

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They vary a bit. We'll get into some really great examples towards the end of this tip of the week.

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But generally speaking,

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they're very simple. They're kept very light, but the design can be customized

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to improve the user experience and try to keep those users,

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on our web page and keep them clicking around and exploring

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instead of just leaving the website and potentially going somewhere else to try to find the information they're looking for.

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And real quick, also diving into three zero one redirects.

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This is something we've mentioned in a lot of previous webinars, specifically

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when people are asking about migrating their site to Brilliant Directories.

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If you're migrating your website from one platform to another,

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you always want to keep in mind three zero one redirects.

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And the reason for it is it prevents four zero four errors from affecting users.

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So a three zero one redirect

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basically allows you to direct one URL

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to another URL.

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So if a visitor comes to your website and they try to go to a specific URL that you no longer have, maybe you deleted the page, maybe you created a new page to replace it, but if they try to go to that old URL,

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your website will automatically redirect them to the new URL that you set.

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So that's what a three zero one redirect is, and it helps prevent those four zero four errors from occurring.

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This helps to maintain also search engine rankings by preserving link equity.

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This is why it's so important when you're migrating your website from one platform to another or even just building a brand new website, maybe on the same platform.

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Again, if you have existing content on your website

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and that those pages are already being indexed by Google and other search engines, and they're being listed in search results, you want to maintain that.

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You don't want to lose your, your rankings in search engines.

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So you can set up a three zero one redirect to make sure that that old page that was previously

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indexed and listed in Google, that you maintain that link equity.

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And when a visitor goes to that old link, they'll be redirected to the new relevant page that you've set up.

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So again, this is essential for site migrations or really any content updates if a URL for a web page is being changed.

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And this can really help to overall improve the user experience and overall site navigation when people are visiting your website.

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So it kind of goes hand in hand with four zero four error pages, which is why we wanted to mention these briefly here.

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Yeah. The way I see three zero one redirects, it's like traffic control.

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We had a blog article, it was ranking really well and

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it had a specific URL.

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But we learned that if we add the word best into the URL, so it was like best directory blah, blah, blah in the URL,

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it would actually maybe help ranking down the line. But it's gonna effectively change the old URL.

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So we created a three zero one redirect from the old URL,

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and it points to the new updated URL for that blog article.

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And what that does is it if I didn't do that three zero one redirect,

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basically, people try to visit the old URL, they're going to hit a four zero four page.

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But the good news is we're going to show you,

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exactly how you can zhuzh up that four zero four page in this tip of the week. Yeah.

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What you were mentioning actually kind of is a great segue into this slide here.

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Seeing four zero four warnings in Google Search Console.

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Not everybody uses Google Search Console, but if you do and you have some broken URLs on your website or pages that Google may have already indexed but no longer exist and haven't been redirected elsewhere,

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you may see these four zero four warnings. So we just wanted to address,

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this specific item here real quick having to do with four zero four pages.

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So when you see these warnings in Google Search Console,

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it's only informational. It's not a penalty.

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Google's not going to penalize your website for having these four zero four warnings.

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It just lets you know that Google found a URL

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on your website and that page can no longer be found. Google can't access it.

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So it's just letting you know that. And so it's indicating some potential issues

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with links on your website, but it does provide you with an opportunity

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to create those three zero one redirects. So, again, you don't use that

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link equity that you've already built up. Google already knows those old pages exist.

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Let them know that they're being redirected elsewhere by setting up those three zero one redirects.

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So again, if you see these four zero four warnings in Google Search Console, it's purely informational.

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They're not going to penalize your website. Yeah.

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There's plenty of cases, just to quickly chime in here.

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You might have had a webpage online for a contest or a promotion,

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and then you take it offline. You delete the web page. You don't need it anymore.

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So that page doesn't exist, and you just wanna let it go to your four zero four page.

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You don't necessarily

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need it to 301 redirect to another URL. You don't care to.

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You just you're happy with your it going to your four zero four page.

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So you're it's okay to see that warning in your Google Search Console.

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Again, they're more informational.

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They're not necessarily errors or penalties on your site. That's right. And so now going into,

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kind of the more creative side of this presentation.

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First, we just wanted to show you what the default four zero four page on Brilliant Directories websites

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looks like.

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So when somebody is on your website and they try going to a URL that you don't actually have a page for, they're gonna see this page.

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This is the default four zero four error page. So it says four zero four.

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Most people are familiar with that code because most of us have, come across these pages in the past.

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But below that, it says this page does not exist, and then there's a link so that the visitor can go back to the home page and continue clicking around.

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But as we mentioned, these pages can be customized.

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And so, now is the, is the exciting time where, we'll dive into some of the design elements

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and thought that should go into

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customizing the four zero four page if you choose to do so.

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And so firstly, we wanted to address why four zero four pages are typically

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very minimal, not in all cases, but in most cases.

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And the reason for that is to have really laser focused design in order to reduce user frustration and confusion.

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Let them know the page they're looking for doesn't exist, and then provide them with one or maybe two links to keep them on the website and continue clicking around.

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That's really the only purpose

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of these four zero four pages.

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We also want to minimize the content

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and the images that are displayed on these pages in order to ensure quick load times so that users aren't waiting for a page to load that doesn't really actually present them with the content they were hoping to find.

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Likewise, we also want to minimize the bandwidth usage of our website because these pages don't serve any real benefit to users since they're telling the user that the page they're trying to access doesn't exist.

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So we want to keep it simple, minimize our website's bandwidth usage that way.

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And then, again, having that simple layout on the page really helps to direct users back to the primary content on the website or to some other content we might want to direct them to.

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So really minimizing the distractions

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and encouraging users to stay on our website

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is the overall goal with these four zero four pages.

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That's right.

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Again, just because someone landed on a page of your site that doesn't exist doesn't mean that they don't want something from your company or they don't want something from your website.

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They just had a bad URL

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and they were directed somewhere

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that doesn't currently exist.

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So being able to navigate them somewhere else is going to be one of the key things we talk about in these upcoming slides.

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That's right.

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We really wanna keep in mind that the goal here is to keep our users engaged instead of leaving our website because they came to our website for a reason.

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So presumably we've got some information that they want.

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So we still want them to stay on our website and we want to transform that potentially negative

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experience into a positive one, providing them with clear navigation options.

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Again, keeping them on our website, keeping them clicking around, viewing other web pages on our site.

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And it also gives us actually an opportunity to showcase a little bit of our brand's

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personality.

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This will make more sense in the few examples that we have to show you in just a moment here, but you can get a little bit creative

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and a little bit fun with these pages as well while maintaining that minimalism

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and encouraging users to explore other content

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on our website. So the first example we have here is actually from Red Bull, huge brand.

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So they maintain that four zero four code at the top.

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Again, most people are familiar with what that means, and they kind of lean into it a bit.

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Well, this is embarrassing. Where did the page go?

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But right below that, to keep users on their website,

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they have an embedded video that you can watch directly on this page. And then below that,

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it's not quite as apparent, but they have a give me more button.

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So if a visitor clicks that, they'll be presented with additional content.

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Again, keeping the visitor on the website even though the link that they tried going to doesn't exist.

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And we'll notice something between some of these different four zero four pages.

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Some of them include

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additional navigation links at the top. There's we even see a search here, a link to their homepage,

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and other things. Other four zero four pages just show text and images,

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and they don't show, any any other navigation links. That's right.

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And this one here, we still see the website's main menu up at the top.

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And this one, they're leaning a bit into pop culture here with a matrix reference. Oops.

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Looks like this page got lost in the matrix, and then we're presented with the red and the blue pills, the red and the blue button so that we can click get prepared, presumably linking us to items that they have listed in their online store and then also a link just to go back to their home page.

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And then also in the bottom left hand corner, it's a little hidden, but they have a little pop up that says want our biggest discount?

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Yes, please. So they're also providing

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visitors

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with a discount here. Again, trying to keep them on the website, keep them clicking around.

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And in this case, the goal is to allow the user to actually make a purchase.

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And so they're sticking with that even on the four zero four page when a visitor goes to a page that doesn't exist.

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I like the attitude of this page because not not necessarily the design and stuff, but they're assuming the close.

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They're assuming the sale of the customer.

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They're assuming that even though they're on the wrong page,

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they still want something from this company, as I mentioned before.

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And there's a lot you can do with membership and directory websites because you do offer a lot both to regular visitors and prospective members.

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And the last one here, we've got a law firm website.

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Kind of a funny image here. Error four zero four. You've been served a bad link.

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Use the menu options above or search to find your destination.

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Personally, I think something else could have been used instead of an open search field, just because, users might not necessarily know exactly what to search for to be presented with the content they want.

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However, they are telling visitors

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to, look up above, click on the links in the main menu. So they're still showing

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the website's header on the four zero four page.

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And one thing to point out is really the common thread between these three examples.

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They all kind of do something a little bit different,

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but the commonality is that they're all incredibly minimal.

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They let the user know that they've come to a link that doesn't exist, and then they do something

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to try to maintain the visitor's interest and allow them to continue their journey

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exploring the website.

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And so if you want to either customize the four zero four page on your BD site or create a brand new page and set that as, as the default four zero four error page, you can do so.

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It's really simple. There's just one advanced setting.

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So if you go into your advanced settings and if you just search for four zero four in the, search bar, you should see this advanced setting here, the default 404 error page.

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And you can select from a dropdown

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of which page you want to present visitors with when they try going to a URL on your site that doesn't exist.

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Awesome. Is this a good time to kind of show,

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the example we made and kind of how to edit this stuff on the BD sites?

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This would be the perfect time to do that. All right. Let's dive into it here.

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So I'll start fresh from the dashboard.

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And if we go to settings,

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advanced settings,

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and just like David said, I'll just search for four zero four in the keyword filter here. So,

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by default,

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I'll just switch this back. By default, it always starts with the default four zero four page.

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And I'll go ahead and save the changes.

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And what is a four zero four page? How do you get to a four zero four page? Well, I'll show you how.

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Let's just type in some gibberish up here and we'll hit enter

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and we're taken to a page that doesn't exist. Now, this can happen from misspelling,

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someone's linking to your site in a blog and they really didn't, they misspelled it or they didn't link to the correct page.

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So now the person's on the four zero four page.

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So with this advanced setting that you have here,

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effectively what you can do is you can choose

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any of the web pages that exist. This is a list of pages that exist

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inside of your web page builder. So go to the webpage builder here.

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And we have all these different pages

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created for this site and we can choose any one of them to be the four zero four page.

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As an example,

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let's just do the homepage.

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So we'll save the homepage

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and I'll go ahead and refresh this page.

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And when you get to the four zero four page, it brings you to the homepage.

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This is also a great strategy

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because, hopefully, your homepage has enough resources

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to kind of navigate people to or keep their interest on things they can do on your website. So,

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if you wanna do that, that's that's great.

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What we were talking about bandwidth usage is four zero four pages are often frequented by,

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bots that crawl your site. Googlebot this and that.

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And also regular visitors probably a really high volume.

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So we want the four zero four page to be as,

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low in size as possible, images, JavaScripts,

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things like that. So the home page is good.

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I wouldn't worry about it too much about the Bandwidth stuff.

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It's just a consideration to keep in the back of your head, but this is the home page option.

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And then you can choose from any of the the other pages you want.

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What David and I did just before the webinar is we created a little fun four zero four page.

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I'll just go ahead and edit this using the web page builder. I came here, I created a new page

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and,

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all I did is I put some title text here. It looks like the page you need is in here.

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Not to worry. You've got options.

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And then I just created a table with a big image on the right and some actions on the left using the, the premade elements here.

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So let's actually look at this page here.

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And,

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yep, so this is the four zero four page we we created.

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And to prove it's the four zero four page, well, let's actually save it here.

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Scroll down

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here. So that's the URL that I gave it.

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And we'll,

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we'll now just put some gibberish up here.

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And we can see here, it is the four zero four page that's bringing us here.

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So, what we did is we said, you know, visit the homepage. Again, you can get creative.

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There's a million and one things you can add to the page. You can link them to your contact us form.

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Maybe they're looking for your contact

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information.

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Join our site.

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And again, assuming you'll close, become a member or learn about our membership plans.

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And like the Red Bull one, like watching videos, I put a have fun, click here to read our blog link.

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So again, you can

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style this however you want. I think one thing that David was mentioning is simplicity is key.

420
00:30:50.044 --> 00:30:55.804
We may not want to overwhelm them too much because if they're already we have to assume the psychology here.

421
00:30:55.804 --> 00:31:01.405
They're coming to a page where they thought they were going to maybe read a blog article or see a member listing.

422
00:31:01.405 --> 00:31:06.320
And now, they're going to be confronted with this information that is very unexpected.

423
00:31:06.539 --> 00:31:10.159
So we want it to be the reason it's friendly is by design.

424
00:31:10.380 --> 00:31:14.399
We don't want to scare them away and we want to invite them,

425
00:31:15.100 --> 00:31:17.565
to continue clicking into our site,

426
00:31:18.365 --> 00:31:20.225
in some way, shape or form.

427
00:31:20.924 --> 00:31:25.424
Now just to even simplify this further, just to show you some of the page options with BD,

428
00:31:26.764 --> 00:31:30.150
if we go to edit this page, there are page options here.

429
00:31:30.390 --> 00:31:38.870
We could choose to hide the header and footer to make the page even lighter and put a stronger focus on the content from the text editor.

430
00:31:38.870 --> 00:31:40.330
Go ahead and refresh this.

431
00:31:41.270 --> 00:31:45.370
So here we can see that the, the header and footer, menus are now

432
00:31:45.685 --> 00:31:46.185
gone.

433
00:31:47.285 --> 00:31:56.025
And then also, if you're a developer, what you could do is you could pop a widget in here and you could do, like, full custom code instead of just using the text editor with images

434
00:31:56.565 --> 00:31:58.665
and links and things like that.

435
00:31:59.960 --> 00:32:02.220
Anything else we should cover here, David?

436
00:32:03.960 --> 00:32:10.140
I think really the only thing is, like with any web page, you can add any content you want on here,

437
00:32:10.440 --> 00:32:12.675
forms, widgets, whatever it might be.

438
00:32:13.315 --> 00:32:15.475
But I think you made a great point in that.

439
00:32:15.475 --> 00:32:23.495
We do wanna keep it simple because if we put ourselves in the shoes of our visitors who are coming to the four zero four page, they were expecting

440
00:32:24.035 --> 00:32:28.080
to land on a specific page and that page doesn't exist.

441
00:32:29.020 --> 00:32:32.620
So maybe in all cases, it might not be best to redirect them to the home page.

442
00:32:32.620 --> 00:32:34.159
That might be a little bit confusing.

443
00:32:34.539 --> 00:32:41.260
Having some four zero four page is generally pretty beneficial because you're at least being transparent, letting the visitor know, hey.

444
00:32:41.260 --> 00:32:42.080
That content

445
00:32:42.585 --> 00:32:43.325
isn't available,

446
00:32:43.625 --> 00:32:50.205
but here's some other information that, you know, that that might be useful or other content you might find interesting.

447
00:32:50.905 --> 00:32:56.125
So I think that's, that's a key here is trying to put yourself in the shoes of your visitor

448
00:32:56.509 --> 00:33:02.990
and what they would expect or what they would want or find useful if they came to your four zero four page.

449
00:33:02.990 --> 00:33:04.769
And also, you know, don't be afraid

450
00:33:05.389 --> 00:33:08.929
to have a little fun with it. Be a little cheeky. Yeah. We see

451
00:33:09.389 --> 00:33:15.525
a lot of huge brands doing that now. Yeah. Crying kittens are always fun to put on there.

452
00:33:15.525 --> 00:33:16.825
The animated GIFs,

453
00:33:17.445 --> 00:33:20.424
those are always good. So, David, thank you for that tip of the week.

454
00:33:20.645 --> 00:33:24.660
What we can do now, we can shift our focus to questions and answers.

455
00:33:24.660 --> 00:33:30.500
If you wanna ask questions about the updates, something about your site that you need help with, the tip of the week.

456
00:33:30.500 --> 00:33:36.100
Please feel free to raise your hand and, we can get things started here with our good friend, Brian.

457
00:33:36.100 --> 00:33:40.174
Hello. How are you doing, Brian? Pretty good. And you? Pretty good. Thanks for joining the webinar.

458
00:33:40.475 --> 00:33:43.855
I just had a quick question. I know I mentioned this a while back,

459
00:33:44.315 --> 00:33:51.995
about having, like, you know how the menu has two different menus that it uses based on if you're logged in or logged out.

460
00:33:51.995 --> 00:33:57.700
I was just wondering if you guys had something going for the footer yet or not to do the same thing.

461
00:33:57.840 --> 00:34:01.680
I think we have a card for that a project card for that.

462
00:34:02.000 --> 00:34:06.800
I don't know where it is in the queue, but, you're not the first person to have suggested that.

463
00:34:06.800 --> 00:34:07.695
So, yeah, I think,

464
00:34:08.255 --> 00:34:12.094
it is in the queue. I'll check on that and see where it is where what the status is on that.

465
00:34:12.094 --> 00:34:16.974
But it is it is in the on the road map. Cool. Alright. Thank you. Thank you. Yeah.

466
00:34:16.974 --> 00:34:19.395
What Brian is referring to is,

467
00:34:20.014 --> 00:34:23.635
well, with the main menu, you can show a different main menu

468
00:34:23.989 --> 00:34:28.730
after a member is logged in. I'll go ahead and actually share a link to that.

469
00:34:28.790 --> 00:34:33.849
But what he's asking for is to do the same logic and settings for the footer menu.

470
00:34:34.230 --> 00:34:36.409
Let me just search menu here real quick.

471
00:34:36.869 --> 00:34:37.369
And,

472
00:34:39.974 --> 00:34:40.875
here we go,

473
00:34:41.574 --> 00:34:46.375
with a custom main menu for registered members. It's a really good webinar. I recommend doing this.

474
00:34:46.375 --> 00:34:48.775
Actually, there's some really good tips in this video here.

475
00:34:48.775 --> 00:34:51.869
So I just shared that link in the chat for everyone. Alright.

476
00:34:52.330 --> 00:34:56.810
Any other questions? Feel free to raise your hand. We got some time left over.

477
00:34:56.810 --> 00:35:01.630
If you're stuck on your site, have a marketing question. Here we go. We got Al here.

478
00:35:02.010 --> 00:35:03.869
So, when we're importing

479
00:35:04.250 --> 00:35:07.125
the, business data, I noticed that

480
00:35:07.664 --> 00:35:09.924
those files come in, those profiles

481
00:35:10.384 --> 00:35:16.325
with a contact us button. Is that something that has to be manually turned off,

482
00:35:16.625 --> 00:35:17.125
activated

483
00:35:17.505 --> 00:35:22.349
so you're putting in the right email address in there and so forth? Great. Great question.

484
00:35:22.730 --> 00:35:27.150
Let's actually look at one of the imported listings together. So view profile.

485
00:35:28.890 --> 00:35:30.910
So this listing was added to the site.

486
00:35:31.130 --> 00:35:35.369
They have a contact form, which is effectively a lead in the BD system.

487
00:35:35.369 --> 00:35:39.005
Are you familiar with the leads that come in and get distributed to the members?

488
00:35:39.385 --> 00:35:44.125
No. No. I'm pretty new. No. No? Okay. So good. So I

489
00:35:44.585 --> 00:35:47.244
can get real in-depth with it, but I'll keep it simple. So,

490
00:35:48.185 --> 00:35:53.940
you can turn off, when you import members, you can choose the membership plan you want to assign them to.

491
00:35:54.160 --> 00:36:01.140
And then based on the membership plan settings, you can choose to turn these send message and contact me forms off

492
00:36:01.440 --> 00:36:02.980
if you choose to do that.

493
00:36:03.635 --> 00:36:06.775
Because sometimes when you're importing data, you don't have

494
00:36:07.155 --> 00:36:11.175
an actual email address so it's just going to go into the abyss is what we think.

495
00:36:11.714 --> 00:36:12.214
However,

496
00:36:12.595 --> 00:36:18.710
a visitor that comes to the BB site, let's say this listing was imported, there's no valid email for them, but,

497
00:36:19.570 --> 00:36:22.630
visitors are coming to the site and filling out this form.

498
00:36:22.930 --> 00:36:26.470
Well, we know that it's a law firm and we know that they're in New Orleans.

499
00:36:27.570 --> 00:36:30.950
What you can do when a visitor fills out this form

500
00:36:31.305 --> 00:36:32.845
is actually match it.

501
00:36:33.145 --> 00:36:35.704
Yeah. There's a little write a message here of what you need.

502
00:36:35.704 --> 00:36:41.885
You can match it to actual real members on your site who are also law firms in New Orleans,

503
00:36:42.345 --> 00:36:49.279
and that lead can get sent to as many members that match the category plus location criteria. So

504
00:36:49.579 --> 00:36:53.440
what you can do is you can give them an opportunity to purchase the lead.

505
00:36:53.900 --> 00:36:56.240
This can be a revenue channel for

506
00:36:57.099 --> 00:37:01.135
your business or these leads. You can sell let's say a lead comes in.

507
00:37:01.135 --> 00:37:06.675
You can sell it, let's say, three or four times, let's say, for $10, whatever makes sense for that industry.

508
00:37:06.895 --> 00:37:09.795
So one lead, you can net, like, 30 or $40

509
00:37:10.335 --> 00:37:13.954
and that's usually that's how Thumbtack works. That's how Yelp works now.

510
00:37:14.380 --> 00:37:16.400
We always see these, would you like to get,

511
00:37:16.780 --> 00:37:18.160
quotes from other providers?

512
00:37:18.460 --> 00:37:21.820
They're basically selling that lead three or four times over, not a hundred times.

513
00:37:21.820 --> 00:37:24.560
That would create too much competition among their own members.

514
00:37:24.859 --> 00:37:29.015
But they sell it, you know, two, three, four times and then those members

515
00:37:29.315 --> 00:37:33.575
reach out to the customer or the the consumer who filled out this lead form.

516
00:37:35.075 --> 00:37:36.454
So I'll share,

517
00:37:37.155 --> 00:37:38.375
one thing with you

518
00:37:38.675 --> 00:37:41.095
here. We David and I have been talking about

519
00:37:41.559 --> 00:37:42.059
doing,

520
00:37:42.760 --> 00:37:48.440
a webinar on the leads, and it's just there's just so much to cover, so we have to distill down what we wanna cover.

521
00:37:48.440 --> 00:37:49.720
But there is a video here.

522
00:37:49.720 --> 00:37:54.380
I think it's it it should still suffice with explaining the automatic lead matching,

523
00:37:55.545 --> 00:37:57.484
and the benefits of it.

524
00:37:57.625 --> 00:38:05.325
So to answer your question in short, if you're importing listings to your site and there's no email at the end of that listing, there's no actual person,

525
00:38:05.945 --> 00:38:12.340
that page on your site can still get visitors to fill out that lead form And you could sell those leads,

526
00:38:12.720 --> 00:38:17.780
whether it's to members on your own site or even to third parties if you have a channel

527
00:38:18.080 --> 00:38:18.900
to sell

528
00:38:19.520 --> 00:38:20.340
warm leads

529
00:38:20.640 --> 00:38:26.755
or leads to other third parties. So it really is a lead matching, you know, lead network situation,

530
00:38:27.375 --> 00:38:29.474
these forms on their profile pages.

531
00:38:30.175 --> 00:38:34.115
Yeah. No. I I definitely appreciate that, that feature. But,

532
00:38:34.415 --> 00:38:35.155
my question,

533
00:38:35.855 --> 00:38:37.770
in in in particular was

534
00:38:38.330 --> 00:38:38.830
involving,

535
00:38:40.330 --> 00:38:43.550
the contact that comes in with an email address.

536
00:38:44.650 --> 00:38:49.790
Is that something that has to be set up? Say, they're like a maybe like a tier two

537
00:38:50.285 --> 00:38:53.345
where they have the ability to reply back to

538
00:38:53.965 --> 00:38:54.705
a potential

539
00:38:55.325 --> 00:38:55.825
customer.

540
00:38:56.845 --> 00:38:59.345
Do you have to set that up manually so

541
00:38:59.805 --> 00:39:00.305
that

542
00:39:00.685 --> 00:39:03.345
send button goes to their email address?

543
00:39:03.770 --> 00:39:05.070
Good question. So,

544
00:39:05.530 --> 00:39:07.930
just I'll I'll digress just for a moment.

545
00:39:07.930 --> 00:39:11.630
So on the membership plan settings, on the profile page tab,

546
00:39:12.250 --> 00:39:15.930
you can turn off the send message button. So that can be a yes or no.

547
00:39:15.930 --> 00:39:26.665
So if you have it set to yes, which is what I think we're leaning towards in this question, it's gonna show those the contact form and the said message form, but we can also turn it off so they won't get direct messages.

548
00:39:27.445 --> 00:39:27.945
Now

549
00:39:28.325 --> 00:39:33.225
what you're referring to, we wanna go to the member leads section under interactions.

550
00:39:34.539 --> 00:39:36.079
And under lead settings,

551
00:39:36.700 --> 00:39:39.260
again, this is with the auto match, so it gets a little deeper.

552
00:39:39.260 --> 00:39:41.920
But in the lead settings, what you have here,

553
00:39:42.700 --> 00:39:48.160
if we edit a lead setting, they are instructions on how to handle a lead that comes in.

554
00:39:48.435 --> 00:39:50.135
So there's two types of leads.

555
00:39:50.515 --> 00:39:54.295
There's a direct lead and a direct lead is when a visitor

556
00:39:55.475 --> 00:39:58.215
fills out this lead form on a member's

557
00:39:58.515 --> 00:40:01.415
specific profile page. So this is

558
00:40:01.715 --> 00:40:04.135
a direct lead for this member here.

559
00:40:04.730 --> 00:40:08.910
And then you can you have settings for that. Members should receive direct leads immediately.

560
00:40:08.970 --> 00:40:10.589
Yes or no. If it's off,

561
00:40:11.289 --> 00:40:15.470
they will not be delivered to their email. You have to manually, as the admin,

562
00:40:15.770 --> 00:40:20.994
go into this system and start sending those leads to the members. But if you have it on,

563
00:40:21.615 --> 00:40:23.635
you can choose to send them a preview,

564
00:40:24.095 --> 00:40:26.835
which means they're not gonna see the the phone number,

565
00:40:27.295 --> 00:40:29.394
and and email of the lead.

566
00:40:29.934 --> 00:40:32.755
They have to purchase the lead or manually accept the lead

567
00:40:33.135 --> 00:40:33.875
or complete

568
00:40:35.750 --> 00:40:38.170
notification, which means they're gonna get all the information

569
00:40:38.550 --> 00:40:42.250
for that lead that was created on their profile page.

570
00:40:43.190 --> 00:40:47.210
So those are direct leads. You can turn it off and on from their profile page.

571
00:40:47.590 --> 00:40:48.950
An indirect lead

572
00:40:50.045 --> 00:40:52.785
and let me see if this site has it. I think we have

573
00:40:53.645 --> 00:40:54.625
a page here.

574
00:40:55.805 --> 00:41:00.125
Yeah. You can create pages where it's a landing page for the lead form.

575
00:41:00.125 --> 00:41:02.225
So this could say get quotes from plumbers

576
00:41:02.700 --> 00:41:04.300
and then someone fills out this form.

577
00:41:04.300 --> 00:41:12.780
They're just creating a lead on your site and then the auto match kicks in and based on the service and their location, it's gonna auto match it with members.

578
00:41:12.780 --> 00:41:15.494
So this lead was not filled out on their profile page.

579
00:41:15.494 --> 00:41:18.714
It was filled out on an alternate landing page of the site.

580
00:41:19.095 --> 00:41:24.615
Those are considered indirect leads, and there are settings on how to handle indirect leads as well.

581
00:41:24.615 --> 00:41:35.100
So just a little again, there's a lot to cover with leads, but there are direct leads from the profile page and indirect leads that could be matched with members from other landing pages that you have on your site.

582
00:41:35.640 --> 00:41:38.860
Okay. Great. Go back to that, that one,

583
00:41:39.400 --> 00:41:41.180
other page that had the

584
00:41:41.800 --> 00:41:43.905
Sure. If you go if you go to Yeah.

585
00:41:43.905 --> 00:41:55.205
If you go to your site forward slash get matched or go to your web page builder and look for the get matched page, again, very simple design here, but effectively, this is a lead generating page for you where where

586
00:41:55.980 --> 00:41:58.320
consumers can come and request to be matched

587
00:41:58.700 --> 00:41:59.600
with your members.

588
00:42:00.300 --> 00:42:02.800
And that that previous page had a send message,

589
00:42:03.340 --> 00:42:08.000
button. And that I guess that's the one that I was kinda referring to. Sure. That

590
00:42:09.645 --> 00:42:12.625
was the profile page. Yeah, that's a direct lead.

591
00:42:12.925 --> 00:42:13.905
So Oh, okay.

592
00:42:14.365 --> 00:42:19.425
Yeah, this is the member's actual listing, their actual profile page. And this form here,

593
00:42:20.285 --> 00:42:24.840
when the consumer fills out this form, it's considered a direct lead for this member. No.

594
00:42:24.840 --> 00:42:27.340
But what about that send message button, that green

595
00:42:27.640 --> 00:42:28.300
button? So

596
00:42:28.680 --> 00:42:29.980
good good thing. So

597
00:42:30.520 --> 00:42:33.260
visitors respond to different things on websites.

598
00:42:33.400 --> 00:42:37.515
So what we've done by default is we've created several calls to action

599
00:42:38.295 --> 00:42:40.875
to encourage a visitor to contact this member.

600
00:42:41.175 --> 00:42:44.315
Some visitors might respond to this form in the sidebar.

601
00:42:44.935 --> 00:42:51.595
Some visitors want to, for example, click send message and basically, this is the exact same form that was in that sidebar

602
00:42:51.950 --> 00:42:53.970
but it looks like a dedicated page

603
00:42:54.350 --> 00:42:55.090
to contact

604
00:42:55.390 --> 00:42:56.290
this member.

605
00:42:56.670 --> 00:43:11.184
And then alternatively, there's also a make a connection call to action here, and it also says send message and directs you to the page where you can it's like a dedicated page to send a message to this member, a lead, send a lead to this member.

606
00:43:11.184 --> 00:43:14.644
So visitors respond to different things but the

607
00:43:15.025 --> 00:43:18.885
concept is exactly the same. It's sending a direct lead to the member.

608
00:43:20.200 --> 00:43:23.020
Okay, great. Awesome. Thank you. You're welcome.

609
00:43:23.480 --> 00:43:25.560
So we could talk forever about the leads.

610
00:43:25.560 --> 00:43:30.300
I think, David, yeah, I think a good idea would be to figure out Maybe we do it in several,

611
00:43:31.445 --> 00:43:34.905
several tip of the weeks on on the leads, maybe an introduction,

612
00:43:35.525 --> 00:43:40.744
some basics, best practices, and higher level workflows that can be done with leads that that might work.

613
00:43:40.805 --> 00:43:44.369
Alright. Let's go with Don here. How you doing, Don? Hi.

614
00:43:44.369 --> 00:43:50.369
I actually the question is answered already here. So that's that's great. Okay. Thank you, Don.

615
00:43:50.369 --> 00:43:50.869
Alright.

616
00:43:51.410 --> 00:43:56.835
Got a Biggie here. How you doing, Biggie? Hey, Jason. Hi. I'm doing well. How are you? Very good.

617
00:43:56.835 --> 00:43:58.455
Thanks for joining the webinar again.

618
00:43:58.915 --> 00:44:04.775
Yep. And I've got some questions for you again. Oh. On the last call, you had somebody's website.

619
00:44:05.235 --> 00:44:09.315
I think it was for design, possibly interior design or something like that.

620
00:44:09.315 --> 00:44:14.160
And you mentioned that I think the public can post their design project

621
00:44:14.460 --> 00:44:19.760
for the members, basically. And I'm wondering which feature in BD is that?

622
00:44:20.060 --> 00:44:33.185
I don't recall that, but you would like the consumer, the website visitor to post, like, projects that the interior designers are able to then reach out and bid on and stuff like that?

623
00:44:33.325 --> 00:44:39.025
Right. Basically, similar to how Upwork works. Right? Got you. Okay. In that case,

624
00:44:39.565 --> 00:44:40.065
what

625
00:44:40.445 --> 00:44:41.585
what you can do,

626
00:44:41.930 --> 00:44:45.870
I I don't recall that, but but I'll explain to you what you can do in short,

627
00:44:47.530 --> 00:44:48.990
is the visitor

628
00:44:49.290 --> 00:44:52.190
needs to register an account, an email address, password.

629
00:44:53.050 --> 00:44:56.110
And then what we wanna do is we want to allow them

630
00:44:56.495 --> 00:44:58.675
to post a job. So, effectively,

631
00:44:59.615 --> 00:45:02.515
all you really need is a membership plan.

632
00:45:04.095 --> 00:45:04.755
You can

633
00:45:05.455 --> 00:45:06.195
you can

634
00:45:06.575 --> 00:45:07.875
you should make it searchable,

635
00:45:08.575 --> 00:45:12.150
because they should have a profile, like who they are, who's posting the job. Right?

636
00:45:12.630 --> 00:45:17.289
But you can decide that. But effectively, a very simple plan that is not,

637
00:45:19.349 --> 00:45:21.130
just a moment here. Edit.

638
00:45:21.589 --> 00:45:24.069
I'm gonna show you two things you wanna you would wanna do with this.

639
00:45:24.069 --> 00:45:25.690
So if you have the general user,

640
00:45:26.575 --> 00:45:31.475
under post publishing, whatever you call your post type, you can call it jobs or projects.

641
00:45:32.255 --> 00:45:35.875
But how come I can't see it? Job list. You can you can post it here.

642
00:45:36.335 --> 00:45:38.275
Can post. So now they can post.

643
00:45:39.210 --> 00:45:42.350
What you would wanna do is under search visibility,

644
00:45:43.210 --> 00:45:48.270
I would chain I would turn this set this to no. Are these members searchable on the website?

645
00:45:48.650 --> 00:45:54.115
Because you don't want them to be found in the directory if you're searching for professionals, the the interior designers.

646
00:45:54.115 --> 00:45:55.974
That's your interior designer directory.

647
00:45:56.115 --> 00:46:01.174
But we still want them to have an account and we want them to be able to post job listings.

648
00:46:01.474 --> 00:46:03.494
And then from the job listings page,

649
00:46:03.795 --> 00:46:10.380
the designers can search the job listings and send messages to the person who posted the job listings.

650
00:46:10.440 --> 00:46:14.380
So in a nutshell, that's that's basically how you can create that type of marketplace.

651
00:46:15.320 --> 00:46:17.080
Mhmm. And that makes sense.

652
00:46:17.080 --> 00:46:23.180
Now my question is, I was going to allow my members to also post their job openings

653
00:46:23.805 --> 00:46:26.305
at their company? How am I gonna differentiate

654
00:46:26.605 --> 00:46:27.165
the two,

655
00:46:27.645 --> 00:46:29.805
you know, in That's a fantastic

656
00:46:30.444 --> 00:46:30.944
visibility.

657
00:46:31.565 --> 00:46:35.345
No. I I love that question. So what we can do is we can go to my content

658
00:46:35.885 --> 00:46:39.119
and go to edit post types. And this is very common.

659
00:46:40.060 --> 00:46:45.360
Once you unlock this in your head, you realize that BD is just like a content

660
00:46:45.980 --> 00:46:49.280
machine because you can easily create different channels of content.

661
00:46:49.820 --> 00:46:53.280
So what we can do here is we can look for job listings

662
00:46:54.115 --> 00:46:57.895
or whichever one looks the nicest to us as far as a starting point.

663
00:46:58.275 --> 00:47:00.215
And we can clone this and

664
00:47:01.715 --> 00:47:12.750
we can clone this, we can call this one available projects, we don't have to call it job listings, you know, And we can call this one that says copy of job listings, but we can change it to actually very similar.

665
00:47:12.970 --> 00:47:14.430
We can change it to job

666
00:47:14.970 --> 00:47:15.470
openings.

667
00:47:17.370 --> 00:47:22.190
So now we have two different post types on the website. I'll go ahead and save this one.

668
00:47:24.135 --> 00:47:28.935
And if we go back to the membership plan, so we've created a new post type.

669
00:47:28.935 --> 00:47:35.435
The next step after you create a post type is you assign it to the members who should have the privilege or ability

670
00:47:35.960 --> 00:47:39.339
to publish that type of post. So if we go back to post publishing

671
00:47:39.960 --> 00:47:43.480
and scroll down, we now have job listings and job openings.

672
00:47:43.480 --> 00:47:46.119
Again, you'll call it whatever you're going to call it, name it.

673
00:47:46.119 --> 00:47:48.619
But now you have two different channels of content

674
00:47:48.924 --> 00:47:53.505
separate from each other. I'm giggling with joy over here. This is really

675
00:47:54.365 --> 00:47:56.944
this is amazing. This is super flexible.

676
00:47:57.565 --> 00:47:58.065
Fantastic.

677
00:47:58.525 --> 00:47:59.025
Wow.

678
00:47:59.724 --> 00:48:01.910
Thank you. Thank you. You're welcome.

679
00:48:02.290 --> 00:48:05.430
Another thing that has kind of kept me from getting started.

680
00:48:05.569 --> 00:48:11.510
I know you have a lot of resources and information you have shared on categories and setting up your categories.

681
00:48:11.890 --> 00:48:15.589
And I know on listings, we also have specialties.

682
00:48:16.445 --> 00:48:19.025
First question regarding that, are specialties

683
00:48:19.645 --> 00:48:20.145
searchable

684
00:48:20.445 --> 00:48:21.185
as well?

685
00:48:21.965 --> 00:48:23.985
Yes. We use the word specialties

686
00:48:24.365 --> 00:48:27.025
on the front end of the website, but, effectively,

687
00:48:27.325 --> 00:48:30.545
specialties are the sublevel categories or additional

688
00:48:31.290 --> 00:48:32.430
additional services

689
00:48:32.810 --> 00:48:34.190
that the member offers.

690
00:48:35.610 --> 00:48:39.470
So for for a visitor coming to the site, we don't wanna say select a subcategory.

691
00:48:40.250 --> 00:48:42.110
You say, I'm looking for a doctor

692
00:48:42.730 --> 00:48:43.230
specializing

693
00:48:43.530 --> 00:48:45.390
in, you know, pediatrics,

694
00:48:45.815 --> 00:48:50.775
And that would be, that's why we use the word specialty or whatever makes sense, again, for your website.

695
00:48:50.775 --> 00:48:51.515
But effectively,

696
00:48:51.895 --> 00:48:53.355
they're searching these subcategories.

697
00:48:55.895 --> 00:48:58.475
And now if I wanted a doctor that specializes

698
00:48:58.775 --> 00:48:59.255
in,

699
00:48:59.655 --> 00:49:00.155
pediatrics

700
00:49:01.020 --> 00:49:06.700
but also currently accepts new patients or patients with insure without insurance or something like that.

701
00:49:06.700 --> 00:49:07.520
Are there also

702
00:49:07.980 --> 00:49:08.960
like tags

703
00:49:10.300 --> 00:49:12.240
that I can use and that are suitable?

704
00:49:13.260 --> 00:49:15.195
What I would recommend in those

705
00:49:16.155 --> 00:49:16.655
cases,

706
00:49:16.955 --> 00:49:18.495
there's there's a small limitation,

707
00:49:18.955 --> 00:49:22.655
but I would direct you to the dynamic category filtering.

708
00:49:23.195 --> 00:49:29.055
And what this does is it allows you to create like an Amazon filter on the side of the search results,

709
00:49:30.160 --> 00:49:33.540
kind of like this. We did a webinar on it also.

710
00:49:35.200 --> 00:49:36.020
And basically,

711
00:49:36.560 --> 00:49:38.100
the user can check off

712
00:49:38.640 --> 00:49:42.180
what they're looking for, like accepting new patients, not accepting,

713
00:49:42.720 --> 00:49:44.820
and things like that. So it's a pretty powerful

714
00:49:45.414 --> 00:49:48.714
add on here. And I think it works well for most cases.

715
00:49:49.095 --> 00:49:54.234
If you have hundreds of sub and sub sub level categories, I don't think it's a good idea because,

716
00:49:55.335 --> 00:50:01.290
you know, a user actually You know, like, this looks normal, amenities with three options or, you know, even eight options.

717
00:50:01.290 --> 00:50:04.350
But if it's going to be a list of like a hundred choices,

718
00:50:04.730 --> 00:50:08.030
it's better to use the type in filters that we have. The

719
00:50:08.330 --> 00:50:10.030
select tos is what we call them.

720
00:50:10.330 --> 00:50:13.550
But this might be a great option allowing people to select

721
00:50:13.955 --> 00:50:15.015
multiple subcategories

722
00:50:15.315 --> 00:50:17.255
that are requirements for their search.

723
00:50:17.955 --> 00:50:22.215
Yeah. This looks really great. Would you mind throwing that URL into

724
00:50:22.675 --> 00:50:23.815
the chat for me?

725
00:50:24.195 --> 00:50:29.520
Yeah. And David did yeah. I put it in the chat there. David, did we I think, did a webinar on this.

726
00:50:29.520 --> 00:50:35.380
Did we not? I believe it's actually the video embedded on, on that add on page. On that page. Okay.

727
00:50:35.440 --> 00:50:37.440
Yeah. Watch Okay. Thank you for that.

728
00:50:38.080 --> 00:50:42.555
I'm losing my place here. Yeah. The video on this page here, Biggie,

729
00:50:42.955 --> 00:50:44.975
explains how to use the dynamic category

730
00:50:45.355 --> 00:50:45.855
filtering.

731
00:50:46.875 --> 00:50:51.695
Alright. Good questions there. Thank you so much, Biggie. Glad that we can make your day there.

732
00:50:51.835 --> 00:50:55.350
And let's move on to our friend Michael here. Sure.

733
00:50:55.990 --> 00:51:01.370
If you can go back to that page with the sample law firm that you had. Sure. Sure.

734
00:51:02.790 --> 00:51:03.290
So

735
00:51:03.670 --> 00:51:05.850
right below the law firm name,

736
00:51:06.150 --> 00:51:08.890
it has the top level category law firm.

737
00:51:09.635 --> 00:51:10.935
Is it possible

738
00:51:11.635 --> 00:51:13.575
to hide that from their page?

739
00:51:14.275 --> 00:51:19.095
Yeah. I think you you could do that. I think, there's an advanced setting for that, actually.

740
00:51:19.155 --> 00:51:24.035
Let's let's go to this site and see. You could do it with CSS. Let me just quickly check that out.

741
00:51:24.035 --> 00:51:25.390
It's always my favorite.

742
00:51:25.690 --> 00:51:26.990
Yeah. You could just actually

743
00:51:27.450 --> 00:51:31.210
yeah. I'll just pop the code just to display none. So I'll put this in the chat here.

744
00:51:31.210 --> 00:51:34.030
Just put this in your custom CSS and design settings.

745
00:51:34.330 --> 00:51:36.810
There's also a setting for it. I'll show you where to pop it.

746
00:51:36.810 --> 00:51:42.135
But I put this in the chat, so it should be there. But effectively, we go to design settings and we,

747
00:51:42.935 --> 00:51:46.234
let this load. If we go to the last tab here, custom CSS,

748
00:51:46.855 --> 00:51:51.355
we can just drop this. These are just simple design rules. We're saying display none.

749
00:51:51.810 --> 00:51:55.270
And if I refresh this page now, it's still gonna apply it.

750
00:51:56.930 --> 00:51:59.970
Great. Okay. And where where was it that you popped it? In

751
00:52:00.530 --> 00:52:03.970
Design settings. Design settings. The last tab. Custom CSS.

752
00:52:03.970 --> 00:52:06.505
And this box here that says additional CSS.

753
00:52:06.565 --> 00:52:11.685
Just make sure you have the closing bracket and the opening bracket and the period in the front here.

754
00:52:11.685 --> 00:52:15.925
I paste Yeah. It should be in the chat there. So just to let you know, what you need is this period.

755
00:52:15.925 --> 00:52:19.545
But I think there's an advanced setting for that also. Let me just quickly check,

756
00:52:20.260 --> 00:52:23.080
so you don't have to use that. Let's just search for top.

757
00:52:25.620 --> 00:52:27.400
Show top in search results.

758
00:52:29.060 --> 00:52:32.900
Yeah, that's Oh, here we go. High top level category on member profile page.

759
00:52:32.900 --> 00:52:38.265
Just go to your advanced settings and search for this. I'll also pop this in. So Okay.

760
00:52:39.285 --> 00:52:42.984
I'll put this in the chat. So that's under settings, advanced settings,

761
00:52:43.845 --> 00:52:44.744
and filter

762
00:52:46.190 --> 00:52:49.650
for that disc and just turn it on. It should hide it.

763
00:52:50.190 --> 00:52:53.650
There's multiple pants for everything in Berlin. Yeah,

764
00:52:54.349 --> 00:52:56.130
there's definitely more than one way.

765
00:52:56.430 --> 00:52:57.010
All right.

766
00:52:57.630 --> 00:52:59.925
I don't see any more hands up.

767
00:53:00.325 --> 00:53:05.065
We're going to do one more free swag giveaway. There's no need to enter comments anywhere.

768
00:53:05.525 --> 00:53:13.065
If you haven't gotten swag in a previous webinar, we invite you to go and purchase yourself a piece of swag.

769
00:53:13.910 --> 00:53:16.890
Let me, share with you the shop here.

770
00:53:17.670 --> 00:53:21.530
So, you can go to the BD Shop. There's some fun swag here.

771
00:53:21.590 --> 00:53:25.450
Again, if you haven't gotten swag from us in the last ninety days,

772
00:53:25.990 --> 00:53:31.705
please go to this link. And when you check out, use the following two promo codes.

773
00:53:31.705 --> 00:53:35.005
I'm putting all this in the chat here. The first one is webinar20.

774
00:53:35.545 --> 00:53:41.100
It'll take $20 off your order, which, I think the most expensive items on here are just $20

775
00:53:41.340 --> 00:53:44.160
If it's $15 you can get a mug and some stickers.

776
00:53:44.780 --> 00:53:45.840
So use webinar20

777
00:53:46.700 --> 00:53:50.560
and also, I think it's free ship, David, or ship free?

778
00:53:51.180 --> 00:53:56.475
It is free ship for free ship. Free ship. So use the two promo codes, WEBINAR20

779
00:53:56.855 --> 00:53:57.595
and FREESHIP.

780
00:53:57.895 --> 00:54:03.035
FREESHIP will take, up to $30 off your shipping cost. So that's like for our international BDers.

781
00:54:03.175 --> 00:54:09.620
But for the most part, the WEBINAR20 and the free ship should allow everyone to get a piece of swag from the shop here.

782
00:54:09.780 --> 00:54:14.980
So I put the link in the chat as well as the two promo codes, webinar 20 and free ship.

783
00:54:14.980 --> 00:54:17.060
And, yeah, you don't have to enter a comment anywhere.

784
00:54:17.060 --> 00:54:19.720
Just go to the store and use those promo codes.

785
00:54:20.100 --> 00:54:22.760
So great questions here today. Super fun webinar.

786
00:54:23.085 --> 00:54:25.325
I encourage you to add a little,

787
00:54:26.125 --> 00:54:29.724
excitement to your four zero four page. You know how to do it now.

788
00:54:29.724 --> 00:54:33.405
So thank you, David, for the tip of the week. Great lab updates,

789
00:54:33.805 --> 00:54:34.305
underway.

790
00:54:34.605 --> 00:54:38.545
More to come. And the next webinar will be in two weeks.

791
00:54:39.060 --> 00:54:43.960
Again, don't forget to download the app in the App Store. You have the links here.

792
00:54:44.020 --> 00:54:47.960
And also, we'll post a replay in the Facebook group.

793
00:54:48.020 --> 00:54:51.960
Those of you that joined us on YouTube today, thank you so much. Thank you for commenting

794
00:54:52.420 --> 00:54:53.140
as well.

795
00:54:53.140 --> 00:54:59.015
On behalf of myself, David, and the entire Brilliant Directors family, we appreciate you guys so much.

796
00:54:59.015 --> 00:55:04.215
The next webinar will be in two weeks, so we'll see you then. Have a great day and a brilliant week.

797
00:55:04.215 --> 00:55:05.035
Thanks, guys.