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Alright. Well, welcome to another edition of webinar Wednesday.

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We are where are we? We're just at the May,

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and May is gonna be a big month.

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I foresee a lot of the updates we've been talking about all year are gonna come to fruition between May and June.

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So I wanna welcome everyone. If this is your first time joining, welcome.

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I am Jason there on the left.

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And as always, we're very lucky to be joined by David Rocklin, who is the digital strategist here at Brilliant Directories and so much more.

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So David, thank you for taking the time to join us today. Hey, everybody.

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So glad to be back with you for another webinar. I believe this is webinar Wednesday January.

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Really, moving up the numbers there. But, yeah. I got a great update to share with you today.

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One of those big ones that we've been teasing for quite a while now.

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We're gonna hit 200 webinars this year if my calculations are correct. Is that right? I believe so.

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It's approaching fast. Okay. Great. We'll have a we'll do some kind of a special party.

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That'll be lots of fun.

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Good news. We are streaming on YouTube live.

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So those of you joining us on YouTube, welcome to the webinar.

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I also wanna recommend subscribing to the brilliant directories YouTube channel.

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You can go to brilliantdirectories.com/youtube.

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You'll get notified as soon as the webinar replays are available.

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Tip of the weeks, new feature tutorials and lots more.

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So we appreciate the support and you can go to brilliantdirectories.com/youtube.

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And one of the benefits of streaming on YouTube live is the replay will be immediately available after the webinar and we will post it in the Facebook group shortly after.

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So also want to recommend everyone join us in our Brilliant Directories Facebook group.

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You can head on over to brilliantdirectories.com/

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Facebook and click on that join button.

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Tons of great conversations happening there whether you've been working on your site for a while or just starting out.

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It's a great place to ask questions, get feedback, strategize with other membership website owners and lots more.

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I'm in there myself. It's pretty active and it is tons of fun. So certainly,

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invite everyone to join us there and if you do, I will see you in there.

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Oh, and also happening in the Facebook group, David, I forgot about this slide.

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We are doing we do this, periodically throughout the year. There's an iPad

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giveaway.

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All you have to do is go to the Facebook group and comment on the giveaway

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post. Let me share a link there. I got it handy here.

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I'm gonna put this link in the chat for everyone.

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And if you're not joined to the Facebook group, just join the Facebook group and leave a comment on this post.

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At the end of the month,

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we will spin the magical raffle wheel and, we'll choose a lucky winner.

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Just comment below with the the iPad color that you'd like,

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and, yeah, you'll be automatically entered into the the contest.

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We have, some shout outs to some previous winners here.

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And, David, what's what's the caveat with the 1,000 comments here? So if we hit a thousand entries

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on this post here and again all you have to do is just leave a comment with the color you want.

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But if we hit a thousand

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we will pick a second winner. So we'll end up giving away two iPads, not just one.

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Did we do that last time as well?

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We did it last time, but because we've gotten so many more members since the last giveaway, we have increased that limit.

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I believe the last one was seven or 800 comments.

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So we went ahead and bumped it up a little bit, but I have a feeling we'll still be able to hit it.

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But, if you guys want to really make sure we do, feel free to invite some of your friends, colleagues to join the group and enter as well.

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Awesome. Alright. That should be exciting, and that's gonna be announced on May 31.

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So we got a few weeks till the that date and we hope that you guys can join us in that fun contest there.

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And also a little bit about webinar Wednesday, we see a lot of new names and faces out there.

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Welcome.

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So webinar Wednesday is a great way for us here at Brilliant Directories to share with you some of the newer features we build into the platform

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week after week. Big shout out to the BD community.

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A lot of the updates and features that we release are based on your suggestions, your ideas, and feedback.

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So thank you for that.

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It's a great way for us to share some of those updates and we specifically focus on the updates that can help you grow your community

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or better manage your community.

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So we'll cover topics like increasing traffic, converting website visitors to members,

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improving your website navigation and generating revenue and a lot more.

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So we should have plenty of time in today's webinar for a fun q and a session.

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If you have questions on these topics or anything about your membership site,

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please save them and we will get to as many questions as we can today.

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And let me just check something. I'm getting some dings on my computer.

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I'm gonna pause the screen just temporarily, guys, and let me see what I'm getting dings on.

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Oh, it's the Facebook group. Alright. Let me log out of there, and we are back here. Alright.

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So, we have a great tip of the week today, but before we get into that, we have even better lab updates, to share with you guys.

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This is a pretty extensive list. I'll breeze through it shortly after this.

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You can ask questions on these new and upcoming features then we'll shift our focus to the tip of the week.

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So start here at the top. We released this in a previous webinar.

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It's short code

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for when your members are logged in.

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Maybe you want to welcome them with their name on their dashboard.

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Now you can use this short code anywhere on the site, not just the dashboard when they're logged into their membership dashboard of their site.

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I'll show you a quick example of what this works with and for those of you who are kind of intermediate level,

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this this should be easy for you. Basically, you do me equals and the variable name.

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There's a cheat sheet somewhere in our support center for the variable names for your members like their first name, last name, their subscription,

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their company name, their phone number.

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So you could do me equals any of those and if it exists, it will render for them.

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I'll show you an example of how I added that to the main menu here so it says Hello Mike.

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Just a very very basic example here.

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So if we go to the dashboard area

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and in this example I've put it in a menu but you can put it on a web page,

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you can put it in their dashboard like I said and lots more so if we go to edit on the main menu

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I've simply added in the first main menu link Hello

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Mike.

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Now you probably don't want to do this on your public site we have ways to show a different main menu when your members are logged in, but I just wanted to show you how you can add shortcode like this in different areas of the,

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of the admin that will reflect on the front end of your site.

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So I'm just gonna pop this me equals into the chat here.

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So if you guys are logged into your site you can practice putting this in different places and seeing how it behaves on your site.

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Alright moving along here. This next one is related to design.

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The related posts you've seen in your side bar.

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So if you're looking at a blog article or a video etcetera,

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you'll notice that you have an option to have related post there in the sidebar and that thing is pretty intelligent.

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It'll show related post from the same member first and the same post type and then it goes down from there.

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If if there isn't more from the same member, it'll show more of the same post type and so on.

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However, the design was lacking to say the least and we've seen some people customize it, in the past.

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But just for the greater good, we've kind of updated it and we've here's the old layout of the related post.

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Let me zoom in here a bit.

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So it was a little image here and if the title was long, it created a lot of negative space on the page.

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So I'll just zoom back out. And now this is the the new layout. I like this better myself.

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It shows a a larger image which grabs people's attention.

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If there's no image, it won't show an image here. And then the title is beneath it.

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And again, it gets to take advantage of the full width of that sidebar.

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So even longer titles can present a bit better here.

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So not many settings with the related post but as far as aesthetics it should help with getting people to click on related post now they're just a little bit

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prettier here in the sidebars.

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Alright moving on this next one was thanks to you guys and your feedback.

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The ability to export members when you have the export add on here.

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The system will now remember your preferred

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export fields and I'll show you an example of what I'm talking about.

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So if we go to the search members page here

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in the admin area and we'll just let this load.

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If we go to export list of of current member results, we can see here that it's actually saved my response.

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So by default, it kind of includes a ton of of data points you want to export for your members, but people have different preferences and different use cases and common

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reasons they're exporting members So let's say I just needed basic information like the last name

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and the phone number

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and I'll just go ahead and export this. So I've added first name, last name, and phone number.

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User ID and email will always be exported. I'll just do an export here and give that a second

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and once it's exported

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great okay we see the zip files there so I'll just refresh this page

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and when I come back here to export

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members

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we'll see it's now updated with the new last name and phone number as well so if you're exporting members often this is just a quality of life update.

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It'll remember your selected fields here. So pretty straightforward there.

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This next one is for the designers to start and for everyone very soon.

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We now support the button outline class for buttons and I'll show you that in a second.

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Let me show you what it does first.

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So if you're a web designer and working on a BD site, I'll just go to a search results page real quick.

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Now if you wanted to get into the code or you're working in the page editor,

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currently you have to do this manually.

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So if you add though but there is support for it so if you add for example button outline and hit enter, oops I spelled that wrong, we're gonna get the outline style for that for the corresponding button.

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I'll just do a couple of them here.

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And is this is definitely a nice style for some buttons in certain places.

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It can help highlight like a more important button and things like that. So

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in this phase we now have support for button outline.

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In the next phase we're gonna find places in the design settings, in the web page builder and other areas where you're choosing your button colors

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if you want it to be the style of a button outline.

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So that'll be coming in a phase two and that will give you more granular control over how certain buttons appear on the site and it can just update the aesthetic a bit, based on your needs.

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So b t n outline, I'll put that in the chat.

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So again, right now it's for more of the web designers and developers out there, but I just put the class in the chat here, and you can play around with that if you know how to get into the code.

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Coming soon, it will be in the design settings and the web page builder, etcetera. Alright.

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This next one here also was a suggestion

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from you guys in the Facebook group and notifying our support team. It is a brand new webhook.

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If you're not familiar with webhooks, they are triggers to update third party platforms based on actions that are taking place on your site.

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Nevertheless there is a new webhook

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and

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it's an alert when a member clicks on their email verification

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link.

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So for example a free member signs it up there's a webhook for that but when they click on the email verification link in their email to kind of activate their account we were flying blind.

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There was no way to know that far as notifying third parties platforms and things like that.

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So now there is a new webhook it's called member click email verification link.

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I'll show you where it is in the webhook section. Go to developer hub and we'll go to webhooks

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and I'll just search for verification. So

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email clicked, email verification link. So now you can get notified on your third party platforms.

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This is very helpful if you're using Zapier or Pabbly, and then you want other actions to take place after someone has not only signed up as a free member but also verified their email address by clicking on that link.

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Then you can start additional workflows based on that specific action

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and actually this is very useful now that I'm thinking about it if they sign up as a free member you can drip email them using you know other email automation systems out there and until they click that verification link

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you can send them reminders etcetera and then once they click on that email verification link, switch to the next nurture sequence email sequence that you're, that you wanna present to those now activated

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free member sign ups. So that's there and if you're using webhooks, that is awesome. Alright.

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And we have three big ones that are coming soon and I have examples to show you for each of these.

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The first is a tagging system.

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In the admin area, you'll be able to create custom tags to pin your members to and I foresee a lot of use cases for this but I'm just gonna show you the basics of what this is gonna be released as and I'm sure that you guys, the community will come up with lots of use cases for this.

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I'd expect for this to be released before the May,

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but because it's really close to getting there.

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So when this is released, in your smart list section, it'll now be called smart lists and tags,

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and you'll have two columns the member tags this is a test site you're going to see a lot of like testing going on here and you'll have tag groups

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so if you wanted to create a group something called like webinar

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you can go ahead and do that and we now have a tag group called webinar.

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So what we could do now is we can create a set of tags that are part of the webinar tag group if we wanted it to be.

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So we can say May 6

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attendees,

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and we'll put that in the

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webinar group.

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And we'll go ahead and save that. So now we have a tag and a tag group.

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So if we go to search members,

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and I'll show you just a very this is the first iteration of all this that'll be coming out soon.

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If you go to quick edit, you'll have a new tab here called member tags.

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And from here, you can manually assign those tags

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to the member. So if we scroll down here we can see webinar May 6 attendees

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and I'll go ahead and save that

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and I will close that and also you'll have bulk actions

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so we'll do add or remove tags.

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It's only five sample members on this site so So we'll get this pop up. We're going to say add tags

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and we'll do the let's see here.

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May 6 attendees. There we go. And we'll hit yes, continue.

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And okay. Great. And now if we wanna search for who has certain tags, we can certainly do so.

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We can search for the May 6 attendees tag. Those are all members who have that tag.

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We'll search that. And there are five members here.

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From this, after the tagging, the static tagging, we can create smart lists of these of these people.

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We could just say

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people tagged as you know May 6 attendees

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and to close the circle here

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attendees, there we go.

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To close the circle here, once it's a smart list then we can send newsletters to these people because we select smart lists when we send email newsletters.

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A lot of use cases I foresee for this later this will work with the API so based on actions people take outside your site, you can create workflows again with Pabbly or Zapier that will automatically assign tags.

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Later, you can if people have certain fields filled out on their profile, we can assign tags to them like, you know, has filled out this field on their profile like added an image

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or they filled out their insurance information.

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We can do later conditional things like that. So it'll evolve over time.

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So this will be the first iteration pretty straightforward just tagging members and searching members who have certain tags.

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So pretty excited about that one.

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This next one here we also expect a may release the ability for your digital products to support both custom donation amounts

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as well as recurring subscriptions.

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Currently, digital products only support

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one time pay products or you can set them as free. Basically they're just opting into

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rent to get access to whatever that digital product is for free and I have a small example to show you guys.

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Let me show you from the website owner's perspective when you're creating,

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your digital product what you're gonna see. Let me go to manage posts

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and I'll go ahead and just,

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edit this digital product here.

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So what you'll see once this is released, and, yeah, we do expect before the end of this month, when you're creating a digital product prior to this update, you would just have the buy button text and the price.

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What what you're gonna have when this is released are a drop down with four options for the payment type

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of this digital product so it can be a free product so you're just establishing it as a $0

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anyone can grab it thing like that maybe it's an ebook they just have to you know create a, you know, subscribe as a free account and then they can get access.

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One time payment, we're all familiar with that. A recurring subscription,

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so you can choose if this digital product is a recurring subscription.

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So maybe it's access to premium areas of your site.

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Maybe this is alternate services you're selling outside your website.

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Maybe you're selling marketing services,

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SEO services.

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Maybe it's a subscription for something that's off your website.

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You can choose what's available when they for the recurring amounts monthly, quarterly, semi annually, or annually.

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And then you can have custom donations

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as well.

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So you'll notice here the price fields go away but you can choose what type of donations people can do.

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Monthly, quarterly, semi annually, annually or a one time.

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So depending on what you check that will be available on the front end when the person is trying to make their donation.

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In addition to this, if you have the member credits add on, you'll be able to sell credits

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to your members. It won't be on a recurring basis at this stage.

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It'll just be for their initial payment but what you can do is set it up so if somebody pays, let's do one time payment

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for a hundred dollars

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they will get $200

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in credits. So this incentivizes them to purchase credits at a discount.

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The important part here is this next setting allow using existing credits for this purchase.

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So this if you want them to straight up buy pay a hundred dollars to get $200 of credits and not use their existing credits towards this purchase we're gonna set this to no.

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But if we want to allow them to use credits for this purchase of this digital product We wanna set this to yes.

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We'll do an in-depth dive on this in a separate webinar but this kind of is a breakdown of the new features that will be available and I won't do anything else but just show you a quick example of what some of the payment options look at when the user is checking them out

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on the front end. So here just sample test products we're doing on this site here.

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This is just a digital product where you would be able to choose recurring amounts here so monthly,

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semi annually, annually,

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and then based on what they select here, they can go ahead and purchase it.

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There's also a sidebar module available.

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It's optional so you can have both in the body and the sidebar.

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Let's go back here and let's look at a donation amount.

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So a donation example is there will be an input field.

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Again, both you can have it in the sidebars optional.

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And based on the check boxes you selected, they will be available here.

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So if you only selected monthly, there won't be any drop down. It'll just be the monthly option.

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But if you've selected multiple they will be available

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here and the user can go ahead and decide how much they want to donate.

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So it's very simple and straightforward but this should allow a lot of sites to collect additional revenue from their members and website visitors with these new tools and features.

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I know the first question that's coming to people's mind, can it support quantity limits?

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Can we have a shopping cart?

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Probably in the near future, we're gonna release this, let the dust settle a bit, and then we're gonna explore the best plan if we're going to implement

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a shopping cart functionality

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as well as quantity limits. And then lastly here, I know there's been a lot of updates here.

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Hopefully you guys are excited as I am. The last one here is an email outbox.

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So this, we're looking to have this released in May as well.

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So right now you really can't see all the system emails that your site is sending out when someone signs up, leaves a review, gets a lead.

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So this is going to be just an email outbox to show you all the individual emails that are being sent out from your website.

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Not only can so you can see them, but you can also see the status if they failed and bounced.

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You can see all of those and take moderation

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action if you need to find a way to contact the member.

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Maybe they incorrectly put their email address and so forth.

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I have a small preview of what that's gonna look like. This is just a screenshot of the mock up.

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It will be in your activity tracker is where we're deciding right now.

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You'll have a separate tab called email outbox

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and what you're going to see is just a stream of the email sent out from your website and you'll actually see the body and substance of what that email included and on the right side you're going to have the activity so you'll be able to see if it's delivered, open, failed, bounced, etcetera even clicked on.

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So that will be very useful for website owners

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not only to see the activity but you can actually feel the pulse of your website and how people are interacting with it.

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So there's a lot of updates, a lot of exciting stuff coming this May and also recently released.

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Before we move on over to the tip of the week, just looking at this slide, if you have any questions,

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feel free to use the raise your hand feature or any comments that you wanna make about these upcoming features.

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We'd love to hear them and then we'll move on to the tip of the week.

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We'll move over to Veronica here. How you doing, Veronica? Hi. I'm doing great. How are you?

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So glad to join you guys again.

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I've been real diligent about being here every time you have something. So this is awesome.

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Love the new features. Kudos. Thumbs up. Excellent.

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I know it's a lot of hard work, but we appreciate it. My question is about the digital product,

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products,

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and it's not about a shopping cart or anything like that. But my question really is that,

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my site is for the spa industry,

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and so we have, like, you know, t shirts and other paraphernalia or whatever for, you know, our company outside of the membership.

286
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But some members would like to maybe purchase t shirts

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or something or, I don't know, a towel or something or whatever.

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Would digital products be in that same category? And then the second part to that question is,

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will this

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ever be available

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for

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the members

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to use

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on their

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actual pages?

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Because

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as it stands right now,

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they have the opportunity to,

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you know, they have a tab for products,

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but it's not

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as dynamic as what you just showed, the digital products. So is it just for

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the is it just available for admin,

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the

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site owner? I'm with you. Yeah. Yeah. No. I'm totally with you. So with regard to the the,

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we'll call it the the swag, you know, like t shirts and stuff like that, that's great.

306
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The only thing you'd wanna do is on the the success page after they pay,

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you might wanna have a form that congratulates them on their purchase and then to enter the shipping address that they want for that because the payment form doesn't have fields for additional information so they're gonna pay and then on the on the thank you page you can have a separate form for them to confirm their their shipping address for that physical product that they'd like.

308
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So that's just kind of a dirty work around that I'd recommend for for something like that.

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With regards to allowing members to sell their products and get paid for their products,

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we've talked about that.

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It it is a little murky for us because it goes into what's called a multi vendor marketplace

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platform, more like an Etsy or

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even like a like a freelancer.com

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or a Fiverr where the the website is collecting the money and then paying it out.

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I would say not the roadblock, but just the thing that we have to come around is who's gonna collect the money first.

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And the closest we've gotten to this that because we've talked about it

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is if we can allow the member, the easiest thing would be allow the member to kind of put like their PayPal

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email address

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and in those instances

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allow the website the the member to just get the get paid through PayPal and get notified when someone purchases that product.

321
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Right. That wouldn't allow for the website to take like a 5% cut or anything like that.

322
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There's other ways where you set it up where if a certain product is purchased the member gets like a an affiliate commission and you pay them out at the end of the month like 95% of that sale so you get a % of the money upfront and then they get 95%

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as an affiliate for selling that product through your site. The second lot to manage.

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It's a lot to manage and then there's fulfillment and fraud and things like that.

325
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So if your members are posting things and not fulfilling on the purchase,

326
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the purchaser is gonna get mad at the website and of course you can have you know terms and conditions and recourse and and reporting and flagging but just adds a level of complexity when you put

327
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the power into the members hands to to sell their products to a site.

328
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That's why it's it's like we're two steps away from it but it's it's a big pivot to to go in that direction.

329
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Can I suggest something that I'm sure you guys have kicked the can on? Yes.

330
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So I'm wondering if, you know, just like like I've got all your, you know, your VIP,

331
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features. I have all of those. But I'm wondering if it would be something to have that

332
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in you know, for every every site to have that as an add on

333
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for members. I mean, let that be an add on for members where they would have to pay

334
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an additional,

335
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maybe, you know, $5

336
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a month or whatever for that feature to be able to sell digital products

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on their page.

338
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And then that way, they would still be in control of everything that they had, fulfillment,

339
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payment,

340
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collecting payment, all of that, and have that noted that this is, you know Right. Right.

341
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Or you can have all this is their store. It's like their their yeah. I I see that.

342
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You you could sell that as a digital product to your members as an admin digital product to your members and then give them that service.

343
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You can clone the digital product but

344
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have one called like digital product members

345
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and, you know, on that page, the search results page and the detail page, you can put all the buyer beware notices you want and like any conflicts with this order and you have to you can publicize their phone number and email address that you maybe you've pre verified so you know they know the the the consumer knows that purchasing this they're gonna have to take it up with the with the seller not the website per se.

346
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Okay. So we could do that right now then. Is is that what you're saying?

347
00:26:50.425 --> 00:26:53.945
You could do that, but they don't have a way to connect their PayPal or get paid.

348
00:26:53.945 --> 00:26:56.025
The website would still get paid first right now.

349
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So we need the logic for the member to connect their PayPal or or something like that to the site.

350
00:27:01.465 --> 00:27:01.965
Okay.

351
00:27:02.360 --> 00:27:06.240
No no big deal. Thank you so much. I don't wanna take up too much time, but No worries.

352
00:27:06.600 --> 00:27:07.580
Last question.

353
00:27:08.440 --> 00:27:11.020
You mentioned for these digital product products,

354
00:27:11.560 --> 00:27:13.340
the part that I missed was

355
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how are the payments going through for, like, it like, I if I was to sell swag, right, and I have the drop down menu, one time purchase, you know, whatever, and they're wanting, like, two t shirts or whatever it is,

356
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What happens after that? Because I know we don't have a shopping cart.

357
00:27:30.529 --> 00:27:33.890
I know we don't have you know, couple of things that are missing there.

358
00:27:33.890 --> 00:27:35.650
How are these people making their payment?

359
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I know they have the option to use credit that they already have, but if they choose to use something else, how are we doing that?

360
00:27:43.544 --> 00:27:46.424
So it would just be the the payment method through the website.

361
00:27:46.424 --> 00:27:53.384
So if you have Stripe connected they're gonna get a pop up and the pop up let's say it's it's annual you just click on this.

362
00:27:53.384 --> 00:27:55.565
Let's say this is a purchase for t shirts

363
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this says annually but assume it's one time they're just gonna finish their their purchase here.

364
00:28:00.290 --> 00:28:06.530
Oh okay that's the part I missed because I was like oh this is I should have shown that now it's a valid valid point there.

365
00:28:06.530 --> 00:28:11.745
So anything you select here like $10 1 time donation if you click this Okay.

366
00:28:12.044 --> 00:28:16.445
It's gonna be a pop up with basically the order summary. So that that's a valid question there.

367
00:28:16.445 --> 00:28:21.565
Got it. Okay. Okay. I'm good. Thank you so much. Thank you. Great questions there.

368
00:28:21.565 --> 00:28:25.890
Thank you, Veronica. Alright, Steven. I got you here. Let me unmute your microphone, Steven. Okay.

369
00:28:25.890 --> 00:28:28.230
Can you hear me? Yes, sir. How are you doing today? Okay.

370
00:28:28.610 --> 00:28:31.270
How's everyone doing? How are you doing? Great great work, guys. Thank you.

371
00:28:31.570 --> 00:28:35.110
So two real quick questions. The first one has to do with the export,

372
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preferred export fields.

373
00:28:37.570 --> 00:28:42.034
Is it possible that you can do the exact same thing for the, syncing of the smart list?

374
00:28:42.174 --> 00:28:47.075
Because it's the same concept where you have, like, a whole bunch of possible fields that you can move

375
00:28:47.534 --> 00:28:48.975
over. And is that possible?

376
00:28:48.975 --> 00:28:54.514
We don't have that yet, but that's not a bad solution because there is a lot of data being sent, I'm assuming.

377
00:28:54.735 --> 00:28:55.475
Yeah. So

378
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choosing

379
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what data

380
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sent when.

381
00:29:00.270 --> 00:29:04.669
Smart list syncing. I'll pass that on and see what we can do about that. Yeah.

382
00:29:04.669 --> 00:29:08.110
I I mean, it seems like it's the same logic, really. It seems like it's the exact same logic.

383
00:29:08.110 --> 00:29:09.794
It's close it's close to it. Yeah.

384
00:29:09.794 --> 00:29:15.815
And it actually might be even better because, it'll reduce the total size of data being sent, which is always a plus.

385
00:29:16.355 --> 00:29:17.235
Exactly. Yeah.

386
00:29:17.235 --> 00:29:21.735
And the second question is regarding that email verification link that serves as a trigger

387
00:29:22.070 --> 00:29:23.530
for Pabbly or for,

388
00:29:23.910 --> 00:29:25.370
Zapier, is there

389
00:29:25.990 --> 00:29:27.590
anything unique about that link?

390
00:29:27.590 --> 00:29:36.490
And what I'm asking is, is it possible for me then to create my own link, you know, a link that make takes them to a particular website, for example, or do does whatever, you know.

391
00:29:36.655 --> 00:29:42.915
And then if they click that particular link, it then serves as a trigger, or is it something unique about the the verification link?

392
00:29:43.215 --> 00:29:44.355
This one is specific

393
00:29:44.815 --> 00:29:47.075
specifically unique to that email verification

394
00:29:47.375 --> 00:29:52.115
link. Creating custom links in emails and then doing triggers, again,

395
00:29:52.570 --> 00:29:53.530
interesting, by the way.

396
00:29:53.530 --> 00:29:59.370
There isn't anything like that, but I'm gonna I'm gonna note that too because that actually is is useful too.

397
00:29:59.370 --> 00:29:59.870
Webhook

398
00:30:00.490 --> 00:30:02.030
for custom links

399
00:30:03.130 --> 00:30:04.030
in emails,

400
00:30:04.650 --> 00:30:05.150
clicked.

401
00:30:05.445 --> 00:30:09.445
Again, it's just conceptual thinking about it, but that's a that's a good suggestion there, Steven.

402
00:30:09.445 --> 00:30:12.505
Okay. Just wanted to ask. Go ahead. That's that's it for me. Thank you. Appreciate.

403
00:30:13.125 --> 00:30:14.485
And just a shout out to Steven.

404
00:30:14.485 --> 00:30:18.965
He's asked some good questions in the past that have led to, some some updates. So thank you there.

405
00:30:18.965 --> 00:30:22.650
I will take two more questions before we go on to the tip of the week. Ronnie, I got you here.

406
00:30:22.650 --> 00:30:26.730
Let me unmute your microphone. Just make sure you're unmuted on your end, Ronnie. There we go. Hey.

407
00:30:26.730 --> 00:30:29.310
How are y'all doing today? Very good. Where are you calling in from, Ronnie?

408
00:30:29.690 --> 00:30:36.125
I'm calling in from well, I'm actually physically planted in Georgia right now because my family is way out in the country, but I'm from Phoenix, Arizona.

409
00:30:36.125 --> 00:30:38.845
I'm assuming for Mother's Day maybe. I don't I don't wanna No.

410
00:30:38.845 --> 00:30:41.825
I came for the whole month, but I've been getting Mother's Day in there.

411
00:30:42.125 --> 00:30:44.365
Okay. But I I I wanna take your time up.

412
00:30:44.525 --> 00:30:48.205
One thing I wanted to share with some all of you that are here today that I did.

413
00:30:48.205 --> 00:30:54.300
You know, we have people who come in and we sell training on our website, and that's the biggest appeal of the site.

414
00:30:54.680 --> 00:30:58.300
And then we have people who downgrade, you know, and go to our free listing level.

415
00:30:58.440 --> 00:31:03.960
And we actually charge now for even the free listing at least and what we call it listing only now at annual.

416
00:31:04.120 --> 00:31:08.225
We're about, I think, five years in with you guys. Actually, we do have five years now.

417
00:31:08.465 --> 00:31:12.305
Thank you for our 10,000 users. So I've always wondered, how can I bring these people back?

418
00:31:12.305 --> 00:31:14.965
And I don't wanna send out thousands of emails. So

419
00:31:15.345 --> 00:31:20.960
one thing that I did was I created a membership level just for those people on that free listing

420
00:31:21.260 --> 00:31:25.340
if they were there before a certain date. So after a while, I said, hey.

421
00:31:25.340 --> 00:31:27.919
If you come back, we'll give you the old time rates.

422
00:31:28.220 --> 00:31:30.640
And it's actually worked, bringing people back.

423
00:31:30.780 --> 00:31:33.360
When they log in to their listing, they go in and update,

424
00:31:33.740 --> 00:31:35.355
their listing. They're seeing this

425
00:31:35.915 --> 00:31:37.135
upgrade now message

426
00:31:37.515 --> 00:31:40.955
and get the old time rates. We appreciate you being here this long.

427
00:31:40.955 --> 00:31:43.855
We'd love to offer you the rates when you first started.

428
00:31:44.075 --> 00:31:47.934
And it actually worked as a great marketing ploy. So I just wanted to share that with everybody.

429
00:31:48.330 --> 00:31:58.110
If you're wondering of a of a way to recapture people who might downgrade from a higher level, offering them, you know, if they've been there for since the beginning or whatever five years later,

430
00:31:58.890 --> 00:32:02.895
all I had to do was create the membership levels and duplicate and make them

431
00:32:03.215 --> 00:32:08.435
the the same pricing, and then they switch over. The only caveat is is I have to go back in and

432
00:32:08.815 --> 00:32:12.435
move them to the other level pretty quickly so they can have access to everything.

433
00:32:13.055 --> 00:32:14.995
Gotcha. That that's a great suggestion.

434
00:32:15.289 --> 00:32:23.370
Any reason to do a promo is always a good reason to do a promo, especially if you can you know, it's good context and framing around it and make sense to the consumer.

435
00:32:23.370 --> 00:32:27.370
So that that is great great suggestion there, Ronnie. Thank you for sharing that. Thank you.

436
00:32:27.370 --> 00:32:29.985
It leads to one question, though, and I'll make it very quick.

437
00:32:30.465 --> 00:32:35.125
I I mentioned it before, but now I'm gonna start mentioning it all the time because I really think it would be beneficial.

438
00:32:35.585 --> 00:32:49.360
For the people who subs unsubscribe to the subscribe list or that are members that unsubscribe, is there any way that you can use this new tag feature or create something that if someone has a listing, but they unsubscribe to your email?

439
00:32:49.360 --> 00:32:53.760
Because that's also important when we have special things for members, and we don't know if they're getting the email.

440
00:32:53.760 --> 00:32:58.125
So when maybe we can use a text message instead. Let me check one thing real quick for you.

441
00:32:58.205 --> 00:33:00.945
If we that's a good question. If we go to search members

442
00:33:01.485 --> 00:33:01.985
the

443
00:33:02.525 --> 00:33:06.965
I'm just curious here. We do have forms submitted. Let me see if unsubscribe

444
00:33:07.405 --> 00:33:08.945
yeah. The unsubscribe

445
00:33:09.245 --> 00:33:10.305
form is here.

446
00:33:10.570 --> 00:33:18.990
So if they filled that out, you can you can search for people who who have filled out this form, meaning their email was filled out for this form.

447
00:33:19.050 --> 00:33:23.390
That will give you an indicator of who's filled out the unsubscribe list, the unsubscribe,

448
00:33:24.090 --> 00:33:24.590
form.

449
00:33:25.255 --> 00:33:29.655
Perfect. Awesome. Thank you so much for your time. You're welcome. Thank you. Alright, guys.

450
00:33:29.655 --> 00:33:31.575
With that, I think that was a good q and a. Thank you.

451
00:33:31.575 --> 00:33:34.135
If you have questions, you just save them for a little bit.

452
00:33:34.135 --> 00:33:37.755
We'll move on to actually the tip of the week, which is related to the newsletters

453
00:33:38.240 --> 00:33:44.260
and the emails. David has some updates on what this the new newsletter update system includes

454
00:33:44.720 --> 00:33:46.400
and some of the benefits of it.

455
00:33:46.400 --> 00:33:52.155
So if it's okay with you David, I'd like to pass over the reins and you can kind of take us through this little tip of the week today.

456
00:33:52.475 --> 00:33:55.615
Absolutely. Super excited to share this update with everyone.

457
00:33:55.755 --> 00:34:02.655
We've got, a lot of updates actually kind of bundled into this this one single update here with the newsletter and email

458
00:34:03.115 --> 00:34:05.855
functionality. So this really helps to

459
00:34:06.155 --> 00:34:11.190
create a more all encompassing and complete all in one solution that

460
00:34:11.569 --> 00:34:18.310
we shoot for BD being. With this, it really the goal was to try to reduce

461
00:34:18.690 --> 00:34:19.829
all of your reliance

462
00:34:20.344 --> 00:34:23.565
on alternate email solutions. These would be dedicated

463
00:34:23.944 --> 00:34:26.444
email marketing platforms. The most common,

464
00:34:26.904 --> 00:34:27.964
probably Mailchimp,

465
00:34:28.344 --> 00:34:31.724
SendGrid, maybe Campaign Monitor, or Active Campaign.

466
00:34:32.120 --> 00:34:40.540
So we really wanted to try to include as many new features as we could that would give you just a lot more information, a lot more flexibility

467
00:34:41.160 --> 00:34:45.434
with the built in tools so that you don't have to rely on these dedicated

468
00:34:45.734 --> 00:34:46.474
third party

469
00:34:46.775 --> 00:34:49.014
platforms and solutions quite as much. Yeah.

470
00:34:49.014 --> 00:34:53.415
What we were aiming for because we've we've used these internally a lot of these solutions ourselves.

471
00:34:53.415 --> 00:34:56.054
You know, these are dedicated email sending solutions.

472
00:34:56.054 --> 00:35:00.780
So what we wanted to do is at least take, you know, 80 to 90% of what they offer users,

473
00:35:01.320 --> 00:35:04.680
and bring it directly into the Brilliant Directories platform, as David said.

474
00:35:04.680 --> 00:35:14.695
So you don't have to rely on these alternate email solutions, just making BD like a stronger and better all in one, especially related to email marketing, sending newsletters, and more.

475
00:35:14.695 --> 00:35:34.770
Yeah and we will show you a a demo of the new email system, the newsletter system here, but we figured the best way to kind of explain some of the major and primary benefits of the new version is just through this real simple comparison chart here between the old version and the newly released version of the newsletter and email functionality.

476
00:35:34.829 --> 00:35:39.010
So just go and write down this list here. Individually create and edit newsletters

477
00:35:39.545 --> 00:35:40.425
and email blasts.

478
00:35:40.425 --> 00:35:50.525
So with the old newsletter system, you needed to first create an email template, and then from there you would be able to send it out right away or make any necessary changes

479
00:35:50.985 --> 00:35:53.100
to a template before sending it out.

480
00:35:53.180 --> 00:36:01.040
You can still create new email templates and edit existing ones, but now you'll be able to go right into creating a brand new newsletter

481
00:36:01.580 --> 00:36:02.800
without being required

482
00:36:03.100 --> 00:36:04.960
to first select a template

483
00:36:05.355 --> 00:36:10.494
to start from. So that should help make things get going a whole lot faster and easier.

484
00:36:10.875 --> 00:36:11.855
Also, excluding

485
00:36:12.235 --> 00:36:13.035
smart lists.

486
00:36:13.035 --> 00:36:18.635
So with the old newsletter system, you could include smart lists to send newsletters to.

487
00:36:18.635 --> 00:36:24.730
So you could check off which smart lists would be the recipients of a newsletter that you were sending out.

488
00:36:25.030 --> 00:36:27.450
But now you can also choose to exclude

489
00:36:27.830 --> 00:36:32.810
smart lists when sending a newsletter. So for example, you can choose to send a newsletter

490
00:36:33.270 --> 00:36:34.650
to all of your members,

491
00:36:35.030 --> 00:36:35.930
but exclude

492
00:36:36.655 --> 00:36:39.395
your inactive members, or exclude members

493
00:36:39.695 --> 00:36:44.195
in a specific location, or exclude members who first joined,

494
00:36:44.815 --> 00:36:45.955
on a particular

495
00:36:46.255 --> 00:36:47.935
date, scenarios like that.

496
00:36:47.935 --> 00:36:54.970
So that should give you some more flexibility in terms of, your recipient lists and who you're sending newsletters out to.

497
00:36:54.970 --> 00:36:58.350
Detailed statistics, this is probably one of the bigger

498
00:36:58.810 --> 00:37:03.770
updates here and benefits with the new version of the newsletter and email system.

499
00:37:03.770 --> 00:37:06.190
So, with the old system, you could see

500
00:37:06.575 --> 00:37:16.914
which smart lists you sent a newsletter to, but the only real data you were given was how many emails were sent out in that newsletter blast and how many of those emails,

501
00:37:17.454 --> 00:37:17.954
bounced.

502
00:37:18.760 --> 00:37:27.980
Now, you'll see full stats on delivered emails, failed emails, opened emails, the number of clicks on links that were included in the email that was sent out.

503
00:37:28.200 --> 00:37:30.460
Overall, just much more, transparency

504
00:37:30.840 --> 00:37:35.175
providing you with ideally more information on how you may be able to improve

505
00:37:35.555 --> 00:37:36.775
your future newsletters

506
00:37:37.235 --> 00:37:40.535
performance. So really looking forward to to showing off

507
00:37:40.835 --> 00:37:44.670
that update there. You'll also be able to create smart lists

508
00:37:45.069 --> 00:37:47.329
based on those particular statistics

509
00:37:47.710 --> 00:37:50.930
so you can target specific recipients in your future newsletters.

510
00:37:51.309 --> 00:37:52.210
So, for example,

511
00:37:52.829 --> 00:37:54.369
you can send out a newsletter,

512
00:37:55.069 --> 00:37:58.530
make a smart list of recipients who opened that email,

513
00:37:59.045 --> 00:38:16.940
and then send another newsletter to that smart list saying, so you opened the email from yesterday and you can present them with a special offer or make a smart list of recipients who didn't open that initial email and send them an alternate email employing a different strategy to try to get their attention.

514
00:38:17.240 --> 00:38:21.720
Future scheduling. Another huge more so quality of life update here.

515
00:38:21.720 --> 00:38:26.460
With the old system, if you wanted to send out a newsletter at say 6AM tomorrow,

516
00:38:26.855 --> 00:38:30.934
you'd have to wake up tomorrow and manually click the send button at 6AM.

517
00:38:30.934 --> 00:38:33.515
Now, you'll be able to draft your newsletters in advance,

518
00:38:33.815 --> 00:38:40.055
select the recipients of those newsletters, and then schedule when you would like those newsletters to be sent out.

519
00:38:40.055 --> 00:38:45.180
So much more convenient with that one there. Flexible monthly sending limits.

520
00:38:45.240 --> 00:38:46.220
With the old newsletter

521
00:38:46.520 --> 00:38:49.160
system, there was a limit of 1,000

522
00:38:49.160 --> 00:38:50.619
emails per batch.

523
00:38:51.000 --> 00:38:54.040
So, if you wanted to send a newsletter to 1,500

524
00:38:54.040 --> 00:38:54.540
members,

525
00:38:54.875 --> 00:38:56.575
it needed to be done in two batches.

526
00:38:57.434 --> 00:39:01.214
Now, if you want to send a newsletter to more than a thousand recipients

527
00:39:01.515 --> 00:39:11.500
at a time, you can opt to increase your sending limit based on your list size at far cheaper rates actually than virtually all of the dedicated email marketing

528
00:39:12.040 --> 00:39:12.540
platforms.

529
00:39:12.840 --> 00:39:14.120
So that's a great benefit there.

530
00:39:14.120 --> 00:39:19.095
And then lastly, our team will always be working to provide further improvements and updates.

531
00:39:19.255 --> 00:39:23.835
In this case, specifically related to a more detailed reporting and statistics.

532
00:39:24.455 --> 00:39:32.375
Providing you with additional default newsletter templates to make it easier to quickly send out newsletters and draft them as well.

533
00:39:32.375 --> 00:39:36.950
Creating new pre made content blocks specifically for newsletters

534
00:39:37.490 --> 00:39:40.390
that you can easily drag and drop into your emails.

535
00:39:40.530 --> 00:39:43.590
Yeah, we've got a lot of pre made content blocks already.

536
00:39:43.890 --> 00:39:46.950
They're really useful when you're building web pages.

537
00:39:47.205 --> 00:39:55.865
They're still useful when you're drafting emails and newsletters, but they're not specifically catered to the types of content that might be included in

538
00:39:56.245 --> 00:40:00.985
newsletters. So, we're going to be working on creating some new pre made content blocks specifically

539
00:40:01.720 --> 00:40:05.340
for newsletters to make it easier and faster to draft those modern

540
00:40:05.640 --> 00:40:06.780
great looking emails.

541
00:40:07.320 --> 00:40:07.820
And

542
00:40:08.120 --> 00:40:08.940
much more

543
00:40:09.320 --> 00:40:11.320
updates beyond that as well.

544
00:40:11.320 --> 00:40:16.615
So, overall just a huge update here with a lot of really amazing new features. Yeah.

545
00:40:16.615 --> 00:40:21.595
And with the ongoing systems, as David mentioned, now that this this new system is released,

546
00:40:22.135 --> 00:40:25.735
you'll be able to use the old system, through May 31,

547
00:40:25.895 --> 00:40:26.855
2024

548
00:40:26.855 --> 00:40:30.695
or you can just opt to start using, the new system. Both will be available.

549
00:40:30.695 --> 00:40:33.650
But moving forward after this is released, we're going to create,

550
00:40:34.130 --> 00:40:39.410
more standard newsletter templates that you can start with, more blocks as David mentioned, more variables that you can use.

551
00:40:39.410 --> 00:40:43.109
So now that this is released, we're gonna make kind of designing a newsletter.

552
00:40:43.410 --> 00:40:47.155
That'll be our next frontier that we want making that a lot, easier.

553
00:40:47.535 --> 00:40:52.675
And yeah with that, we've done it in a previous webinar but we can kind of see the update in action

554
00:40:53.135 --> 00:40:54.435
and see some examples

555
00:40:54.815 --> 00:40:57.635
of the workflows of how this will work.

556
00:40:58.015 --> 00:41:03.109
And we can actually schedule a sample newsletter and see how that is is going to work.

557
00:41:03.410 --> 00:41:05.829
Okay great so we're in the admin area here

558
00:41:06.130 --> 00:41:11.109
and we'll go to send newsletter here and let's just give it a minute here.

559
00:41:11.170 --> 00:41:18.855
Alright so we're on the legacy system here so if you're using the older limit we were doing a ton of testing on on this site here.

560
00:41:18.855 --> 00:41:22.695
But if we're here, we can see that there is a new version available.

561
00:41:22.695 --> 00:41:26.315
So Ronnie and anyone else, Colette, I know you've sent newsletters in the past.

562
00:41:26.375 --> 00:41:39.030
You can continue using the same newsletter system that you've always used through May 31 of this to the end of this month and it'll be exactly the same or you can go ahead and click try it now the new email

563
00:41:39.330 --> 00:41:47.865
sending here and it will bring you to the new email newsletter system and when we're here we can see kind of the difference of just from this page what you're seeing.

564
00:41:47.865 --> 00:41:50.745
I'll just even open up, this previous page here.

565
00:41:50.825 --> 00:42:01.580
When you come to this page, if you're if you're still comfortable with the new the older newsletter system version, you can click back to legacy and again that'll work through 05/31/2024.

566
00:42:01.580 --> 00:42:06.700
So I'll just open this. We could do a side by side here. So just a lot better stats here.

567
00:42:06.700 --> 00:42:11.500
Basically, what we're seeing here is you can see the delivered rate, any failed email.

568
00:42:11.500 --> 00:42:15.375
So these are invalid emails, bounces, things like that. I'll show you more on that.

569
00:42:15.535 --> 00:42:17.235
Who opened and who clicked.

570
00:42:17.775 --> 00:42:24.755
So what's really awesome as David was saying is for any of these stats after a send, you can go ahead and click on it here

571
00:42:25.535 --> 00:42:28.035
and what you're gonna see are the statistics

572
00:42:28.359 --> 00:42:32.280
for that email send. And from this, you can create a smart list.

573
00:42:32.280 --> 00:42:37.260
So currently we're looking at the people who opened an email. And again we see here the journey,

574
00:42:37.560 --> 00:42:39.099
delivered, open, clicked,

575
00:42:39.400 --> 00:42:41.000
soft bounce delivered, open.

576
00:42:41.000 --> 00:42:45.885
So So you can actually visually see the journey of this email to that recipient.

577
00:42:46.505 --> 00:42:50.285
And if we toggle here, we can also see recipients that were omitted.

578
00:42:50.345 --> 00:42:53.085
These are people with either invalid email addresses,

579
00:42:53.589 --> 00:43:00.550
people on the unsubscribe list, so you can see it here and you can obviously filter for some of these reasons as well.

580
00:43:00.550 --> 00:43:03.930
Same domain, it won't send to emails that are part of your same domain.

581
00:43:03.990 --> 00:43:09.215
Excluded smart list, so if you've excluded certain smart list and I'll show you that in a second, you see that here.

582
00:43:09.215 --> 00:43:12.435
So you get a lot more granular reporting here.

583
00:43:12.495 --> 00:43:18.655
You can even see who reported you as spam once they received your email and they clicked on the spam,

584
00:43:19.135 --> 00:43:20.675
complaint in their inbox.

585
00:43:21.055 --> 00:43:25.369
So you can decide not to send to these people in the future. You can make a smart list of them,

586
00:43:25.750 --> 00:43:31.690
and so on. But let's go to the newsletter creation aspect of this. So we'll create a new newsletter.

587
00:43:32.470 --> 00:43:35.849
And prior to this, all you would do is select a template.

588
00:43:36.165 --> 00:43:38.985
And that's all you could do with your newsletters choose a

589
00:43:39.285 --> 00:43:43.365
email template you worked on before and then choose your recipients and send it.

590
00:43:43.365 --> 00:43:55.660
So you could do a lot more now we'll just call this a webinar test and what's cool here is you can certainly start with a blank template or if you send monthly newsletters or you have a template saved that you do like you can also

591
00:43:56.040 --> 00:44:00.460
choose that but it's not going to only just use that template you can start editing

592
00:44:00.760 --> 00:44:01.160
further.

593
00:44:01.160 --> 00:44:06.125
We don't really have, we have a ton of tests here but I'll just go ahead and choose one of these here.

594
00:44:06.125 --> 00:44:07.665
I don't know what's in it exactly,

595
00:44:08.125 --> 00:44:15.645
it's just part of a test but we can go ahead and select a template to start with but the cool part is now we can actually start editing this.

596
00:44:15.645 --> 00:44:20.020
Prior to this you couldn't do any further editing you'd have to do it as the email template.

597
00:44:20.900 --> 00:44:23.800
So you can go ahead and edit the template as you see fit.

598
00:44:24.100 --> 00:44:34.305
What's awesome is you can choose a custom from name maybe it's your website name, the admin of the site, the support center, whatever it is who's sending it And then also the from address.

599
00:44:34.845 --> 00:44:37.985
So it could be info at, your name at, etcetera etcetera.

600
00:44:38.445 --> 00:44:46.065
And what we were talking about the enhancements coming soon is this area here where you're designing your site, we're gonna try to enhance that over time

601
00:44:46.430 --> 00:44:51.470
and make it a little more user friendly, add more content blocks and and more.

602
00:44:51.470 --> 00:45:01.305
What's also nice is there's a nice preview here so it'll show you a preview of your email so while you're working on your email you can just keep toggling back and forth to the preview tab and it'll dynamic

603
00:45:01.704 --> 00:45:05.145
update. Even better, let me show you a cool example here.

604
00:45:05.145 --> 00:45:13.484
If you wanted to see your email with a member's name in it, so here we have Fern, his member ID is 21404.

605
00:45:13.650 --> 00:45:27.589
So if we do right here I'll just do something real quick and again this is all going to be a lot easier soon enough but we'll just kind of do quick and dirty right here so if we put the first name here that's the variable for the first name if we go to preview email

606
00:45:28.105 --> 00:45:33.165
we're not going to see the first name here because it's a preview but if you put the members ID number in here

607
00:45:33.545 --> 00:45:38.605
it should update it with their name here so you can see the preview from the members perspective

608
00:45:39.145 --> 00:45:50.760
right now it's working with the ID later you'll be able to type in a name and you'll be able to see the preview as a member would receive it so that's pretty cool and I think the most valuable part of this entire update

609
00:45:51.140 --> 00:45:53.079
is selecting the recipients

610
00:45:53.619 --> 00:45:54.839
and the omitting

611
00:45:55.464 --> 00:45:59.405
excluding certain smart lists so as David mentioned let's say we want to send this email

612
00:45:59.944 --> 00:46:01.244
to all our members

613
00:46:01.944 --> 00:46:03.405
but we want to exclude

614
00:46:03.944 --> 00:46:14.040
other smart lists that we have people in Florida with Outlook emails you know we were just doing tests here but you know now it omits these people even if they were on this list.

615
00:46:14.040 --> 00:46:17.660
And only a few emailing platforms offer this exclude option.

616
00:46:18.200 --> 00:46:29.095
So I'm kind of just a little bit of pride and happy that we're able to offer this to the Brilliant Directories community because it makes it a lot easier to send more laser focused emails to particular segments.

617
00:46:29.315 --> 00:46:33.015
So here you can omit and things like that. Let's actually

618
00:46:33.395 --> 00:46:34.454
switch this up

619
00:46:35.680 --> 00:46:37.540
and we'll just add this one here.

620
00:46:38.000 --> 00:46:40.100
And if we go to scheduling emails,

621
00:46:40.400 --> 00:46:46.180
also what was missing from the previous option was the ability to schedule for later.

622
00:46:46.320 --> 00:46:53.945
So now as David said, if you wanna send your email, you know, the next morning at 8AM or whatever time you want, you can certainly do that.

623
00:46:53.945 --> 00:46:57.005
You don't have to wake up at that time and click that send button.

624
00:46:57.065 --> 00:47:00.525
So this will be available here or you can do send now

625
00:47:00.825 --> 00:47:03.645
and then you can click to schedule your email.

626
00:47:04.100 --> 00:47:11.720
All the while you can save your draft as you're making changes to your email and then you can also send test emails to yourself.

627
00:47:12.340 --> 00:47:13.240
You can include

628
00:47:13.540 --> 00:47:20.595
up to three recipients in your test emails and you can also do you can send the test email as a member would receive it.

629
00:47:20.595 --> 00:47:24.855
You can see it here and then you would receive the email as this member.

630
00:47:25.474 --> 00:47:28.295
So pretty cool stuff here with this pretty straightforward

631
00:47:28.595 --> 00:47:32.210
but a huge ways away from from where we were with the email newsletter

632
00:47:32.510 --> 00:47:35.410
previous one. Let's actually look at the older one here.

633
00:47:35.630 --> 00:47:38.930
You had a simple table here and when you wanted to do a new newsletter

634
00:47:39.550 --> 00:47:43.330
you'd basically have this grid here. You'd have some of the same options there.

635
00:47:43.555 --> 00:47:46.775
You were also limited to a thousand recipients per send.

636
00:47:46.835 --> 00:47:51.895
Now if your list size is greater there are options to opt for larger sending limits

637
00:47:52.275 --> 00:48:01.450
so that you can send the email to your entire list in one batch rather than waiting daily and sending you know a batch of a thousand at a time.

638
00:48:01.510 --> 00:48:04.330
Let's see here. Let's go back to the stats here

639
00:48:05.030 --> 00:48:10.090
and also if you click on an email that's been sent and click on view details

640
00:48:11.345 --> 00:48:16.005
it'll kind of give you an overview of that email send, who scheduled it,

641
00:48:16.385 --> 00:48:17.444
the send date,

642
00:48:17.744 --> 00:48:21.285
and the lists that were included and the lists that were excluded

643
00:48:21.904 --> 00:48:24.724
from that send and the total qualifying recipients

644
00:48:25.460 --> 00:48:31.160
from that send. So you get a little snapshot of that email along with the stats here.

645
00:48:31.220 --> 00:48:35.720
Anything else I need to mention at this point David? The filtering is here you can search by date,

646
00:48:36.260 --> 00:48:37.380
the status of an email.

647
00:48:37.380 --> 00:48:43.424
So if you want to see all the emails that were canceled, you can cancel an email in the middle of it sending if you need to.

648
00:48:43.424 --> 00:48:49.684
You can also see all your draft emails here the ones that are pending that haven't been sent yet that you're working on.

649
00:48:50.065 --> 00:48:56.450
And what's really cool is if you've done a newsletter email and you've sent it, I'll just show this one final thing here.

650
00:48:56.450 --> 00:49:15.455
If you look at your sent emails what's nice is with all your emails you can create a clone so again you can if your newsletters are always the same just the content is changing for each month or whatever it is You can create the clone and then all you need to do is change the content in that newsletter send as you're editing your email your newsletter draft.

651
00:49:15.455 --> 00:49:22.915
So with just a few clicks you can just rapidly clone your, your previous newsletters that you've sent and send a brand new newsletter.

652
00:49:23.740 --> 00:49:24.940
Anything else we need to mention there?

653
00:49:24.940 --> 00:49:28.640
I know it's pretty straightforward there, David, but, lots of exciting stuff.

654
00:49:29.020 --> 00:49:30.220
Yeah. I think that covers it.

655
00:49:30.220 --> 00:49:34.620
It looks like a lot of people in the chat are, excited for this big update here.

656
00:49:34.620 --> 00:49:37.815
I'm really looking forward to the future updates as well when it comes to,

657
00:49:38.295 --> 00:49:40.555
further statistics and then drafting newsletters.

658
00:49:41.015 --> 00:49:44.855
Likewise. Likewise. And again, this is the first iteration. I'm sure things are gonna come up.

659
00:49:44.855 --> 00:49:49.275
One thing I'm gonna mention is there is a button here. It says beta newsletter update.

660
00:49:49.590 --> 00:49:55.030
If you do experience an issue, our team is online and we are, we we'd love to be alerted.

661
00:49:55.030 --> 00:49:57.350
There is a report an issue button here.

662
00:49:57.350 --> 00:50:00.710
You know, it'll be here for the next few weeks until we can roll into June.

663
00:50:00.710 --> 00:50:03.910
So if you do experience any issues, please notify our team.

664
00:50:03.910 --> 00:50:06.685
We'll rectify them for you guys as quickly as possible.

665
00:50:06.685 --> 00:50:10.845
And, yeah, with that, we can move on to the questions and answers, the q and a section.

666
00:50:10.845 --> 00:50:12.365
Ryan, I do see your hand up there.

667
00:50:12.365 --> 00:50:17.490
We'll go ahead and start with you and would love, any questions you have or any feedback you have.

668
00:50:17.570 --> 00:50:20.369
Hey. Great stuff, guys. I was just putting the, YouTube chat.

669
00:50:20.369 --> 00:50:24.550
This is probably one of the, the the biggest move to needle sessions in one

670
00:50:24.850 --> 00:50:29.410
group that you guys have done with the tags and the, the especially the subscriptions for the products.

671
00:50:29.410 --> 00:50:31.855
So a really good job this time. Had a quick question.

672
00:50:31.855 --> 00:50:36.115
This is more of a, I guess, a a workflow thing. It kinda ties in all these things

673
00:50:36.415 --> 00:50:37.135
that you guys have.

674
00:50:37.135 --> 00:50:42.815
I didn't hear you guys mention these three things, so I'm just gonna throw these out there just so you can put them on the the maybe to do less.

675
00:50:42.815 --> 00:50:49.300
And they're probably already on your your scope for this, but, really, what what I think would, raise the bar and kinda actually replace,

676
00:50:49.680 --> 00:50:52.420
the ability and some of the stuff that that I use,

677
00:50:52.800 --> 00:50:56.320
that I think a lot of other people use that would really, tie this together.

678
00:50:56.320 --> 00:51:01.955
But the first one would be, unless I miss these, but, like, tagging somebody when they buy something

679
00:51:02.415 --> 00:51:06.035
so that, they auto get tagged with a kind of a purchased,

680
00:51:06.895 --> 00:51:11.955
x or, you know, a subscriber to magazine or whatever. So you tag them when they buy something.

681
00:51:12.330 --> 00:51:18.170
And then the second piece of that is being able in the emails to add tags instead of smart list.

682
00:51:18.170 --> 00:51:20.110
So you can email the tags as well.

683
00:51:20.250 --> 00:51:27.855
Because right now, it would be a manual process that you'd have to manually add the tag and then add a tag, do a smart list, and then select the smart list of the email.

684
00:51:27.855 --> 00:51:32.195
So if they could, you know, just email to a tag, and then you guys have the scheduling,

685
00:51:32.735 --> 00:51:34.355
thing, which also is amazing.

686
00:51:34.495 --> 00:51:39.800
Would it be great if you could do the auto scheduling, like, when somebody is tagged, it sends that email.

687
00:51:39.800 --> 00:51:41.900
So to kinda really be an autoresponder.

688
00:51:42.120 --> 00:51:53.580
So that having those three things where you can tag them when they buy something, having pre preset emails set up for that tag and then auto do it when they do get tagged, that would be game change.

689
00:51:54.155 --> 00:51:54.875
I'm with you.

690
00:51:54.875 --> 00:52:00.175
Auto scheduling an active email campaign and sending the email when a condition is met. Okay.

691
00:52:00.234 --> 00:52:03.195
Fantastic suggestions. Suggestions. Yeah. Yeah. Appreciate it, Ryan.

692
00:52:03.195 --> 00:52:04.555
These are these are all these are all great.

693
00:52:04.555 --> 00:52:08.335
I think that'll be the next iteration with tags is kind of this dynamic

694
00:52:08.990 --> 00:52:20.670
movement of when actions happen on the front end of the site automatic tagging can take place and then once that's happening the next iteration will be certain actions can happen such as sending an email and things like that.

695
00:52:20.670 --> 00:52:23.985
So yeah, certainly appreciate the feedback there Ryan as always thank you.

696
00:52:24.705 --> 00:52:29.285
Alright, let's move on, we got a good friend Roger here, let me unmute your microphone Roger.

697
00:52:29.745 --> 00:52:32.565
There we are. How you doing Roger, where are you calling in from?

698
00:52:32.865 --> 00:52:34.725
I'm calling from Superior, Wisconsin.

699
00:52:35.105 --> 00:52:37.740
Alright, welcome to the webinar, what's your question for us?

700
00:52:37.900 --> 00:52:42.700
Well, first I have to tell you I'm really excited about the newsletters and the donation button.

701
00:52:42.700 --> 00:52:45.600
I had asked about that donation thing a couple,

702
00:52:46.060 --> 00:52:51.495
months ago I think and you said that was future and here it is. So when are those rolled out?

703
00:52:52.215 --> 00:52:55.355
So this May we're looking to have both, the donate

704
00:52:56.055 --> 00:52:56.715
the email's,

705
00:52:57.095 --> 00:53:04.470
live now and the donation should be released I hope by the next webinar, so within the next two weeks, at least by this month of May for sure.

706
00:53:05.030 --> 00:53:08.490
Excellent. Well, thank you. Finally, I have some of those sites are live

707
00:53:08.869 --> 00:53:10.170
and when they,

708
00:53:10.630 --> 00:53:14.630
got white labeled, the help center disappeared in those sites.

709
00:53:14.630 --> 00:53:21.675
I can easily get to the help center with the chat box in like the one I'm working on right now that we're just looking at.

710
00:53:21.675 --> 00:53:22.735
But, otherwise,

711
00:53:23.195 --> 00:53:25.375
when I'm in a live site now,

712
00:53:25.915 --> 00:53:30.415
the the help center at the bottom right corner of the chatbot, all of that is missing.

713
00:53:31.490 --> 00:53:34.770
Correct. So, there's an option and but this is good information for anyone.

714
00:53:34.770 --> 00:53:42.530
If you ever have staff or you made a site for a client, if you're an agency and such, you can remove all the Brilliant Directories help center text here.

715
00:53:42.530 --> 00:53:43.030
So,

716
00:53:43.365 --> 00:53:49.385
Roger, if you have the white labeled admin, you're you're not gonna see any of the helps brilliant directories help center links.

717
00:53:49.605 --> 00:53:49.845
Okay.

718
00:53:50.565 --> 00:53:52.825
But if you want to undo that, you can just

719
00:53:53.205 --> 00:53:58.480
notify the support team to remove the white label from the admin if you prefer to have the help center links there.

720
00:53:58.480 --> 00:53:59.220
Oh, okay.

721
00:53:59.279 --> 00:54:06.180
Now it but it would still be white labeled but it would just have the help center added back in or would it remove the white label completely?

722
00:54:06.400 --> 00:54:10.880
It would so the the white label means we're we don't brand with brilliant directories in the admin.

723
00:54:10.880 --> 00:54:16.924
The only thing that kind of indicates that it's a brilliant directories admin are kind of the the help documents and and the chat stuff.

724
00:54:16.924 --> 00:54:19.645
Oh, I see. And that's to help the website owner.

725
00:54:19.645 --> 00:54:25.724
So once once we quote unquote white label the admin effectively, we're just removing help center links and things like that.

726
00:54:25.724 --> 00:54:32.760
So it's just there's no there's there's no help from brilliant directories in the admin when you quote unquote white label it.

727
00:54:32.900 --> 00:54:34.920
I get it okay very good.

728
00:54:35.380 --> 00:54:39.800
Okay all right well thank you so much. Appreciate you Roger thank you for the questions.

729
00:54:40.020 --> 00:54:43.234
All right good stuff there. Let's see who's got their hand up. Oh, we've got Lisa here.

730
00:54:43.234 --> 00:54:48.694
Let me unmute your microphone, Lisa. Hi, Jason. Hi, David. Great, great, great updates.

731
00:54:49.315 --> 00:54:50.855
One small suggestion

732
00:54:51.315 --> 00:54:54.934
on the newsletter before I get into my main issue.

733
00:54:55.640 --> 00:54:57.580
And that would be in the variables.

734
00:54:58.120 --> 00:54:58.940
When you

735
00:54:59.400 --> 00:55:00.460
copied the variable,

736
00:55:00.760 --> 00:55:02.220
it had one percentage,

737
00:55:02.680 --> 00:55:03.900
you know, symbol.

738
00:55:04.440 --> 00:55:04.940
Yes.

739
00:55:05.480 --> 00:55:07.820
And I would recommend doing all three

740
00:55:08.175 --> 00:55:12.115
so that when we are copying and pasting from one to another,

741
00:55:12.735 --> 00:55:13.555
it'll take

742
00:55:14.735 --> 00:55:17.395
the correct, you know, mixed case, title case,

743
00:55:17.775 --> 00:55:18.995
all caps, whatever.

744
00:55:19.535 --> 00:55:20.515
However they enter.

745
00:55:20.950 --> 00:55:25.430
Okay. That's fair. I'm gonna also share one more thing about this since we're on that same topic.

746
00:55:25.430 --> 00:55:27.050
Let me see if I can get,

747
00:55:27.590 --> 00:55:30.810
to there just since we're talking about it. Let me go to newsletters.

748
00:55:31.750 --> 00:55:32.250
Oops.

749
00:55:32.885 --> 00:55:37.444
Alright. I'll come back to it. What I was gonna say is we're gonna put the newsletter as part of,

750
00:55:37.765 --> 00:55:40.645
the editor. So you just click a toolbar in the editor.

751
00:55:40.645 --> 00:55:47.545
You don't have to go to the sidebar and you just select the variable you want and it'll add it directly from the text editor into

752
00:55:48.530 --> 00:55:49.990
the, the body of the email.

753
00:55:50.450 --> 00:55:51.670
Even better. Perfect.

754
00:55:51.970 --> 00:55:52.470
Perfect.

755
00:55:53.170 --> 00:55:55.109
Alright. What's your question for us?

756
00:55:55.250 --> 00:56:01.590
So I'm actually having an issue, and probably you'll wanna go to my site, my RV resource.

757
00:56:02.130 --> 00:56:02.630
Okay.

758
00:56:03.395 --> 00:56:08.375
And so forgive me because I'm reading a message that me and my husband formulated.

759
00:56:09.155 --> 00:56:09.655
So

760
00:56:10.115 --> 00:56:16.890
we've noticed that since March, there's been a lot more of the page not found messages on the website.

761
00:56:17.049 --> 00:56:20.029
And when we dug into it, we found that a bunch of URLs

762
00:56:21.450 --> 00:56:22.910
are causing these errors.

763
00:56:24.329 --> 00:56:24.829
And

764
00:56:25.289 --> 00:56:29.869
it seems like the issue might be because we changed the top level category

765
00:56:30.170 --> 00:56:31.789
to RV service pros.

766
00:56:32.235 --> 00:56:35.135
And Okay. And Are these are these Google search console,

767
00:56:35.835 --> 00:56:36.335
warnings?

768
00:56:36.955 --> 00:56:38.255
Some of them are. Yes.

769
00:56:38.635 --> 00:56:40.955
Okay. So they're saying that there's,

770
00:56:41.435 --> 00:56:44.815
pages that can't be found that previously were able to be found.

771
00:56:45.210 --> 00:56:45.710
Yes.

772
00:56:46.010 --> 00:56:47.230
Okay. And

773
00:56:47.530 --> 00:56:47.770
they

774
00:56:48.330 --> 00:56:51.630
it sounds like you changed the URL of the top level category.

775
00:56:52.490 --> 00:56:58.830
We so we changed the URL in its entirety. When we brought in all of our yeah. So

776
00:56:59.744 --> 00:57:03.045
my concern is how does changing the URL

777
00:57:03.585 --> 00:57:04.085
impact

778
00:57:04.545 --> 00:57:05.605
all of those things?

779
00:57:06.065 --> 00:57:09.204
Okay. So couple couple things you should take into consideration,

780
00:57:10.065 --> 00:57:13.260
because I know you had a previous version of your site. So let me actually open up.

781
00:57:13.260 --> 00:57:17.440
So let me let me share with you a couple things you you can and should do.

782
00:57:17.580 --> 00:57:21.740
One is four zero four page warnings are necessarily bad on their own.

783
00:57:21.740 --> 00:57:26.400
Sites have, you know, page old pages that they that they turn off all the time.

784
00:57:26.495 --> 00:57:34.515
What I would recommend doing is if you're seeing those those four those four zero four warnings or page not found and they were important pages,

785
00:57:35.055 --> 00:57:38.835
I would create a three zero one redirect. I think we talked about this before.

786
00:57:38.895 --> 00:57:41.075
A three zero one redirect to the correct

787
00:57:41.570 --> 00:57:42.390
and corresponding

788
00:57:42.850 --> 00:57:47.090
URL for that page that exists now. And what that's go ahead.

789
00:57:47.090 --> 00:57:52.070
I think you've done that and I I want you to check and make sure we've done that correctly.

790
00:57:52.370 --> 00:57:55.350
Let's do that together then. Let's go to your three zero one redirects.

791
00:57:56.355 --> 00:57:56.855
And

792
00:57:57.155 --> 00:58:00.915
over here, what's a page that what's one of the error pages that,

793
00:58:01.475 --> 00:58:04.535
you found in in your in the reporting that you got?

794
00:58:05.075 --> 00:58:07.494
Hang on one second. Let me get to that.

795
00:58:08.035 --> 00:58:09.155
Let's do

796
00:58:09.770 --> 00:58:14.430
type in Castle Hyphen Rock and see if that one comes up. Oh.

797
00:58:15.050 --> 00:58:17.950
So then what's the URL? What's the old URL for that?

798
00:58:18.410 --> 00:58:20.990
It was United States Of America, Colorado,

799
00:58:21.290 --> 00:58:24.910
Castle Rock Business, RV Repair Shop. Okay.

800
00:58:25.825 --> 00:58:27.845
Let's just look. You said Colorado?

801
00:58:28.145 --> 00:58:31.765
Let's just do a search for your site. Let's let's find the correct one first.

802
00:58:31.905 --> 00:58:35.825
What's the name of the business? I believe it's just Castle Rock. Okay.

803
00:58:35.825 --> 00:58:38.545
I'll just search Castle here. I'll just search Castle here.

804
00:58:38.545 --> 00:58:42.770
So Castle Rock, Colorado, company name Castle. There's a few of them here.

805
00:58:42.910 --> 00:58:44.530
There's a lot of Castle Rocks.

806
00:58:45.070 --> 00:58:49.010
Okay. Wait. Let me give you a better let me give you a better thing here.

807
00:58:49.070 --> 00:58:52.850
But in a nutshell, what you can do is let's let's take this one for example.

808
00:58:53.075 --> 00:58:56.215
So the the new and correct URL is is United States

809
00:58:56.515 --> 00:58:57.795
Colorado Castle Rock.

810
00:58:57.795 --> 00:59:06.960
So if you had an old URL for this business and it's giving you a page not found, what you can do is is you'd wanna create a three zero one redirect rule for that.

811
00:59:06.960 --> 00:59:09.780
So that one, Jason, is the old,

812
00:59:10.320 --> 00:59:12.900
and we've changed it to add

813
00:59:13.440 --> 00:59:14.900
RV service pros

814
00:59:15.840 --> 00:59:17.380
as the top level category.

815
00:59:18.965 --> 00:59:21.465
Got it. So you're showing the top level category

816
00:59:21.925 --> 00:59:23.785
now in the URL structure?

817
00:59:24.485 --> 00:59:24.985
Correct.

818
00:59:25.525 --> 00:59:28.645
Okay. There is a tool if you can email the support team.

819
00:59:28.645 --> 00:59:33.465
It's gonna be public for for for for the general BD community soon.

820
00:59:34.250 --> 00:59:40.510
Ask them to email the support team, ask them to do the update member URLs on their end.

821
00:59:40.809 --> 00:59:44.430
What that's going to do is going to update all the existing member URLs

822
00:59:44.809 --> 00:59:49.150
based on the new profile URL format that you have and it should automatically

823
00:59:49.515 --> 00:59:50.815
create the redirects

824
00:59:51.275 --> 00:59:53.375
for those for that for that update.

825
00:59:53.674 --> 00:59:57.835
So what you're saying is you have a new format for the member profile URL.

826
00:59:57.835 --> 01:00:04.890
This is currently the active URL for this member, but you want it to update to to include the top level category in here.

827
01:00:05.289 --> 01:00:11.230
Yes. Because that's the way that it was on the old WordPress site, and we thought the remedy was to

828
01:00:11.609 --> 01:00:12.510
change that

829
01:00:12.890 --> 01:00:14.109
top level category.

830
01:00:14.490 --> 01:00:16.589
But what's happening is since

831
01:00:17.049 --> 01:00:24.665
we're doing this, since it only gets updated either when I do a quick edit or when the member comes in and does it or something active happens,

832
01:00:24.965 --> 01:00:26.425
it seems like it creates

833
01:00:27.205 --> 01:00:28.265
multiple pages

834
01:00:29.445 --> 01:00:31.465
every time we do that individually.

835
01:00:32.060 --> 01:00:36.780
So that makes me nervous with doing using this tool and updating 12,000

836
01:00:36.780 --> 01:00:37.280
listings.

837
01:00:37.820 --> 01:00:43.440
Is that gonna cause a huge problem? No. It doesn't cause a huge problem. What it's gonna do is

838
01:00:43.740 --> 01:00:46.880
the live URLs are gonna exist, and the old URLs

839
01:00:47.225 --> 01:00:51.645
are gonna point to the new URLs. So it's actually the best thing that you could do in that case.

840
01:00:52.265 --> 01:00:54.985
Okay. So I need to have them do them all. We were

841
01:00:56.105 --> 01:00:56.425
Yeah.

842
01:00:56.425 --> 01:01:01.885
Tell them to do it all and then moving forward, it's gonna be the correct format because you've now you've chosen that format

843
01:01:02.250 --> 01:01:04.590
moving forward in the in that advanced setting.

844
01:01:04.730 --> 01:01:09.390
So just to show everyone what what you're referring to here we'll go to the advanced setting

845
01:01:10.410 --> 01:01:15.835
and what you've done is let me just search profile URL. Let's see if that gets it. Yep.

846
01:01:15.835 --> 01:01:20.555
So what you're doing is just the top level category and the name for the profile URL structure.

847
01:01:20.555 --> 01:01:25.375
Is that how you're gonna want it moving forward? Yes. Yes. Okay. So when they run that function,

848
01:01:25.675 --> 01:01:31.290
it's gonna update all the existing members to this format and it will also create the three zero one redirects.

849
01:01:31.750 --> 01:01:38.250
So any of the these we'll call them bad URLs that are ranking Google right now the link juice or the value

850
01:01:38.630 --> 01:01:43.825
won't go to waste. They won't be page not found it'll be page redirect it to this new URL structure.

851
01:01:44.045 --> 01:01:50.464
And that should remedy, like, probably 90% of this page not found issues you're having with your member profile pages.

852
01:01:51.165 --> 01:01:56.224
Okay. Okay. And then leave the URLs alone. We can't really do any more

853
01:01:56.550 --> 01:02:02.010
profile changing because we considered doing a customized, you know, a tailored

854
01:02:02.710 --> 01:02:04.730
URL for our premier members

855
01:02:05.110 --> 01:02:08.170
to remove that RV service pro category

856
01:02:08.845 --> 01:02:15.105
so that their name was right after our domain. And so we probably do you should we do that or no?

857
01:02:15.325 --> 01:02:17.505
Yeah. Do that. Sell it as a service. And,

858
01:02:17.965 --> 01:02:23.400
I mean, just create the three zero one redirect when you're when you're doing the custom rule when you're doing the custom domain rule.

859
01:02:23.480 --> 01:02:31.880
Then if there if that page is ranking in Google already and you're gonna change the domain, what you the proper best practices is to create that three zero one redirect rule.

860
01:02:31.880 --> 01:02:42.005
So both URLs will work effectively, but the one that's gonna start indexing in Google is the newer one and eventually Google will drop the older URL that that's now pointing to the newer URL.

861
01:02:42.785 --> 01:02:45.285
Perfect. Thank you. Appreciate you, Jason.

862
01:02:45.825 --> 01:02:48.384
Of course. Yeah. Your site's looking great. Good questions there.

863
01:02:48.384 --> 01:02:53.500
Lisa's power user here with her site. Let's continue here. We got some more hands up.

864
01:02:54.280 --> 01:02:57.420
We got Steven here. Let me unmute your microphone again here, Steven.

865
01:02:58.120 --> 01:03:02.600
Yeah. So, yes. So great great work on the newsletter. We're very excited about it. Quick question.

866
01:03:02.600 --> 01:03:08.065
It's actually a follow-up question because it's something that I brought up, a while ago see if there's any consideration for.

867
01:03:08.204 --> 01:03:09.984
And that is being able to

868
01:03:10.525 --> 01:03:11.025
schedule

869
01:03:11.645 --> 01:03:14.464
newsletters on interval basis. So for example,

870
01:03:14.845 --> 01:03:19.184
you know, I know of a company, for example, that every other Wednesday, they offer a a webinar.

871
01:03:19.565 --> 01:03:23.280
And I get a email one week before the webinar starts.

872
01:03:23.280 --> 01:03:27.460
And then I also get another email reminder one hour before the webinar starts.

873
01:03:27.920 --> 01:03:31.200
So that type of thing, that kind of use case, is that something that's possible?

874
01:03:31.200 --> 01:03:34.565
Obviously, you know what the company is. Right? So is that possible?

875
01:03:35.025 --> 01:03:40.244
It's not possible right now. Right now the options would be to send now or schedule for the future.

876
01:03:40.385 --> 01:03:49.045
However, similar to what Ryan was saying is some type of an auto scheduling, you know, based on certain tagging conditions or signing up to something conditions.

877
01:03:49.550 --> 01:03:53.010
You know, I don't think brilliant directors is going to go into the full

878
01:03:53.470 --> 01:03:58.609
email workflow automation things. However, I do think we may dabble into

879
01:03:59.230 --> 01:04:05.445
just like sending an email a delay of delay time sending another email like the most basic thing we can do for a work

880
01:04:06.005 --> 01:04:06.165
flow.

881
01:04:06.165 --> 01:04:11.685
So with regard to what you're saying is, you know, basically, let's say someone fills out a form.

882
01:04:11.685 --> 01:04:12.565
I'm trying to think.

883
01:04:12.565 --> 01:04:17.225
Wouldn't be based on a time it would go out on a certain day and time, like, one day before something.

884
01:04:17.780 --> 01:04:20.500
I I I wasn't even I wasn't even thinking that sophisticated, really.

885
01:04:20.500 --> 01:04:28.760
I was just thinking, like, the beginning of the month, you know, to be able to schedule it for the beginning of the month, the first of the month, or the fifteenth of the month, every month on the fifteenth,

886
01:04:29.300 --> 01:04:34.375
or that that type of thing, which I think sounds a lot less simple than than automation.

887
01:04:35.715 --> 01:04:36.515
No? No. No.

888
01:04:36.515 --> 01:04:44.695
This actually we were Matt and I were talking about this here before is having, like, an open campaign that does something that you're that exactly what you're mentioning,

889
01:04:45.280 --> 01:04:51.860
where either if someone hits a tag or a smart list, they get a certain email and it omits people who have already received that email.

890
01:04:51.920 --> 01:04:52.160
Yeah.

891
01:04:52.160 --> 01:04:59.620
So I'd I'd say in the future, let we can let this marinate and simmer, but I think there's gonna be some evolution to this with some of the stuff that you're suggestion

892
01:04:59.920 --> 01:05:03.655
suggesting and others have suggested here. Okay. Fair enough. Fair enough. Yeah.

893
01:05:03.655 --> 01:05:07.095
But but again, it's just like what what BD does every Wednesday.

894
01:05:07.095 --> 01:05:10.535
Like I said, I get an email from you guys Right. Right. Right. Before.

895
01:05:10.535 --> 01:05:13.655
And and I'm assuming you're not sending it out, hitting send. Right?

896
01:05:13.655 --> 01:05:18.890
I'm assuming it's automated in some way. It it is automated with GoToWebinar. Yes. Yeah. Yeah. Yeah.

897
01:05:18.890 --> 01:05:23.690
Okay. Alright. Thank you. Okay. Alright. Good stuff there, Steven. Yeah. It's super exciting stuff.

898
01:05:23.690 --> 01:05:27.150
I think we're gonna see a little bit of evolution as as time goes by with this.

899
01:05:27.450 --> 01:05:31.595
Let's see here. I think we're just about out of time. I'm gonna let Jean Michel here,

900
01:05:31.895 --> 01:05:35.275
good friend. Let me unmute you here. We'll take your question. How you doing Jean Michel?

901
01:05:35.735 --> 01:05:40.635
Hello, Jason. Can you hear me? Loud and clear, buddy. How you doing today? Good. Good.

902
01:05:41.175 --> 01:05:47.559
So it's it's more like a general question. And if there is a a webinar, you can point me to, listen.

903
01:05:47.559 --> 01:05:48.859
I will. It's about,

904
01:05:49.240 --> 01:05:51.900
because my my website are still in development.

905
01:05:53.400 --> 01:05:54.700
But I am procrastinating

906
01:05:55.240 --> 01:05:55.740
about

907
01:05:56.244 --> 01:05:56.984
the pricing,

908
01:05:57.365 --> 01:05:59.385
and I'm curious to

909
01:05:59.885 --> 01:06:00.385
hear

910
01:06:00.885 --> 01:06:03.145
your input about the best strategy

911
01:06:03.525 --> 01:06:04.005
to,

912
01:06:04.565 --> 01:06:06.665
for the initial pricing of the

913
01:06:07.045 --> 01:06:07.945
paying members.

914
01:06:08.484 --> 01:06:13.630
Okay. Do you wanna take a look at your site, or do you wanna just type top high talk hypothetical?

915
01:06:14.970 --> 01:06:18.430
You can, it's Quebecenvelope.com.

916
01:06:18.890 --> 01:06:21.150
Let's take a look at your pricing page together.

917
01:06:21.505 --> 01:06:21.744
Okay.

918
01:06:21.744 --> 01:06:27.605
So I can't read it myself, but let me know what is, who is the target audience that will be signing up to your site?

919
01:06:27.744 --> 01:06:30.165
So so it's a website aimed at,

920
01:06:31.025 --> 01:06:32.005
cyclist enthusiasts,

921
01:06:33.025 --> 01:06:35.605
and anyone who practice the the sport.

922
01:06:36.240 --> 01:06:36.740
And,

923
01:06:37.200 --> 01:06:38.420
right now, my

924
01:06:38.720 --> 01:06:44.180
my target is to offer the paying membership for businesses like bike shops,

925
01:06:45.360 --> 01:06:48.020
professionals working in the industry as well.

926
01:06:48.585 --> 01:06:49.065
Okay,

927
01:06:49.545 --> 01:06:50.045
so

928
01:06:50.505 --> 01:06:53.724
this is a great topic by the way. So anytime we're doing pricing,

929
01:06:54.265 --> 01:06:56.685
there's a few automatic things that we can do.

930
01:06:56.744 --> 01:07:04.620
The first thing we can do is we can look at competitor sites or sites in the similar industry and see generally what the pricing is that they have.

931
01:07:05.080 --> 01:07:07.880
Generally that's an indicator for a couple of things.

932
01:07:07.880 --> 01:07:13.820
One is it's what's the going rate for this type of service you know online listing for for this industry.

933
01:07:14.265 --> 01:07:14.984
It's also,

934
01:07:15.865 --> 01:07:19.565
demonstrates and illustrates kind of the limit that people in this industry

935
01:07:19.944 --> 01:07:21.545
can or are willing to pay.

936
01:07:21.545 --> 01:07:28.125
So more affluent industries or more enterprise corporate industries, probably it's a higher ticket membership plan.

937
01:07:28.390 --> 01:07:32.090
And as we get, you know, to smaller services and simpler services,

938
01:07:32.710 --> 01:07:38.550
and smaller groups and private organizations, the the the ticket price of the membership probably goes down.

939
01:07:38.550 --> 01:07:40.490
So that would be my first suggestion.

940
01:07:42.135 --> 01:07:43.655
Are you in line with with,

941
01:07:44.135 --> 01:07:48.795
competitors and and things of this industry right now based on the pricing you have?

942
01:07:49.815 --> 01:07:51.675
There's not many competitors.

943
01:07:53.095 --> 01:07:55.915
There there there are others options, but

944
01:07:57.519 --> 01:08:00.819
like, directory and what I want to offer with the website,

945
01:08:01.200 --> 01:08:04.500
there's not many competitors. So the pricing is

946
01:08:05.039 --> 01:08:06.640
is a bit in the air. Like,

947
01:08:07.119 --> 01:08:13.785
for me, I'm thinking, okay, is that the the egg or the or the or the chicken? Sure. As a Okay.

948
01:08:13.785 --> 01:08:17.005
So so another thing we can do here is and this looks very straightforward.

949
01:08:17.305 --> 01:08:22.285
You can create a sense of urgency. You know, you can have, like, a founding member's promotion.

950
01:08:22.745 --> 01:08:26.104
You know, you can you can put the normal price as $99

951
01:08:26.104 --> 01:08:30.020
per month and say that currently you can sign up for $49.99

952
01:08:30.020 --> 01:08:30.599
a month.

953
01:08:30.899 --> 01:08:33.300
Okay. So you you can do things like that.

954
01:08:33.300 --> 01:08:37.159
Are you advertising this as a new networking group or a new website?

955
01:08:37.619 --> 01:08:42.885
Or are you trying to kind of pull it off that's been it's been established and online for many years?

956
01:08:43.984 --> 01:08:51.045
No. I I will launch it as a new thing, but I and I I do have a big, network and email list,

957
01:08:51.665 --> 01:08:52.165
ready.

958
01:08:52.779 --> 01:08:58.719
It's just because I'm conscious about the fact that if the pricing is not right, it can affect

959
01:08:59.580 --> 01:09:01.199
the the launch success

960
01:09:01.500 --> 01:09:03.279
or it's a bit wide. It's,

961
01:09:04.219 --> 01:09:08.534
another another thing here and again I can't read here but this seems like a pretty tight knit community,

962
01:09:09.635 --> 01:09:13.654
of enthusiasts and people who are passionate about, you know, the art of bicycling.

963
01:09:13.954 --> 01:09:21.094
And it sounds like you're gonna be reaching out to vendors and and companies that that service the cycling, you know, market.

964
01:09:21.234 --> 01:09:30.489
What I would recommend putting here is not only that they're advertising their listing but I would I would do an emotional touch also that you know you're supporting the cycling industry.

965
01:09:30.949 --> 01:09:40.945
Just put like three big things that all the membership plans include like by joining you know just make them like badges or something like support the cyclist industry, obviously, in French.

966
01:09:41.005 --> 01:09:42.145
You know, basically,

967
01:09:42.524 --> 01:09:47.024
some bigger things that they're gonna get, like, your brand will be showcased to maybe

968
01:09:47.325 --> 01:09:53.185
say how many people are in your network, like 10,000 cyclists, one thousand cyclists, that they're gonna get visibility

969
01:09:53.970 --> 01:09:56.850
because these things will add more perceived value.

970
01:09:56.850 --> 01:10:01.030
I I can't read this, but are you just itemizing benefits of the listing they get?

971
01:10:01.570 --> 01:10:02.550
Yeah. It it

972
01:10:03.010 --> 01:10:03.730
I I haven't,

973
01:10:04.210 --> 01:10:04.930
put much,

974
01:10:05.330 --> 01:10:09.035
emphasis on the on on this page yet. No worries.

975
01:10:09.415 --> 01:10:16.955
I would put not only what they get with each listing, but put the bigger picture of why they should join the website, which is participate being

976
01:10:17.255 --> 01:10:20.155
visible within the industry, who they're gonna reach,

977
01:10:20.610 --> 01:10:27.170
that they're supporting the cycling industry, they're gonna get the visibility to cyclists and that there's, you know, things like that.

978
01:10:27.170 --> 01:10:29.410
So I would try to make an emotional connection.

979
01:10:29.410 --> 01:10:32.930
The reason for that is that's gonna help justify your pricing.

980
01:10:32.930 --> 01:10:35.910
I don't know if you have a high price or low price for this industry,

981
01:10:36.505 --> 01:10:38.765
but, you know, I wouldn't sell yourself short.

982
01:10:38.905 --> 01:10:43.645
You the cycling, like tennis and golf is is one of the more affluent

983
01:10:44.185 --> 01:10:45.405
sports out there.

984
01:10:45.465 --> 01:10:51.000
So, again, you might want to, you know, show a higher ticket price of, like, a thousand a year.

985
01:10:51.000 --> 01:10:57.080
You can play around with numbers later but $50 per month is what? $600 a year? Yeah? Yeah.

986
01:10:57.080 --> 01:11:03.000
And it's Canadian dollars so it's it's not much. Okay. So, yeah, you I wouldn't sell yourself short.

987
01:11:03.000 --> 01:11:05.325
You know, you can I would you can have a higher price?

988
01:11:05.325 --> 01:11:10.785
You can call them your founding members or come up with another clever name. You can ask chat g p t.

989
01:11:11.005 --> 01:11:21.420
But you can let them know that signing up early, they're gonna be getting a discount and maybe add some incentives for, you know, the first one hundred people who sign up or, you know, through the June.

990
01:11:21.420 --> 01:11:24.880
If you sign up, you're gonna get an extra year free if you pay annually,

991
01:11:25.500 --> 01:11:27.360
things like that just to get the ball

992
01:11:27.740 --> 01:11:28.720
rolling. So,

993
01:11:29.100 --> 01:11:30.800
I would make an emotional connection.

994
01:11:30.860 --> 01:11:36.235
I would also would add a sense of urgency like, again, showing that the price is currently on sale.

995
01:11:36.235 --> 01:11:40.955
You can start really high and then cut it, and then also I wouldn't go too too low as well.

996
01:11:40.955 --> 01:11:43.935
If you if you price it too low, again, for the

997
01:11:45.610 --> 01:11:46.269
you might actually

998
01:11:46.570 --> 01:11:47.289
not get anyone's interest.

999
01:11:47.289 --> 01:11:51.789
When something's more expensive, sometimes people will actually take it a little bit more seriously.

1000
01:11:52.489 --> 01:11:55.469
Okay. And, just one last question about the pricing.

1001
01:11:55.610 --> 01:12:00.245
Is my rationale correct thinking that the other members, like, the the

1002
01:12:01.505 --> 01:12:02.485
the the normal cyclist

1003
01:12:02.865 --> 01:12:04.625
would be a free plan? Yeah.

1004
01:12:04.625 --> 01:12:07.925
I I think what you because you're you're trying to create that marketplace.

1005
01:12:07.985 --> 01:12:17.160
So you wanna sign up as many cyclists as you can because they're gonna be the bait and balance to the the opposite side of the marketplace for all the vendors and things like that.

1006
01:12:17.380 --> 01:12:17.880
Okay.

1007
01:12:18.100 --> 01:12:25.160
So what what you may actually wanna do, what I would recommend is splitting it up and creating another page.

1008
01:12:25.305 --> 01:12:28.105
Let me show you an example here. This is a bad example.

1009
01:12:28.105 --> 01:12:32.845
Let me just quick the quickest thing I have is create a page. It's not here anymore.

1010
01:12:33.145 --> 01:12:34.925
Let me think real quick. It's basically

1011
01:12:35.705 --> 01:12:38.585
the business or whatever and then take them to their sign up page.

1012
01:12:38.585 --> 01:12:41.280
The cyclist one can go directly to the free sign up page.

1013
01:12:41.520 --> 01:12:46.559
The business one can come to your pricing page here and they can have two options.

1014
01:12:46.559 --> 01:12:47.860
That way you're not commingling

1015
01:12:48.320 --> 01:12:51.139
the sign up for each of them and you're funneling people.

1016
01:12:51.280 --> 01:12:55.815
Also, that's an indicator to the businesses that you're busy signing up cyclists as well.

1017
01:12:56.775 --> 01:13:05.255
So I would put one more page in front of this and then just have two boxes sign up as a cyclist, sign up as the whatever the business is that you're calling for here.

1018
01:13:05.255 --> 01:13:05.755
Sounds

1019
01:13:06.055 --> 01:13:10.440
sounds good. Thank you very much. You're welcome. Thank you. The site's looking great as well.

1020
01:13:10.760 --> 01:13:15.400
Thank you, Jean Michel. Alright, guys. With that, we are just about a thirty five minutes over time.

1021
01:13:15.400 --> 01:13:19.080
Thank you guys so much for an amazing webinar. Thank you, David, for these slides.

1022
01:13:19.080 --> 01:13:22.300
We're very excited for the new email newsletter send that system.

1023
01:13:22.760 --> 01:13:31.145
Send your guys, send your members some newsletters if if you encounter any obstacles or have any suggestions, please email our support team.

1024
01:13:31.445 --> 01:13:36.425
Ton of BD app, lab updates already pushed and some awesome things to come.

1025
01:13:36.530 --> 01:13:40.450
Thank you to the BD development team. The next webinar will be in two weeks.

1026
01:13:40.450 --> 01:13:45.410
Head on over to the brilliant directories Facebook group and sign up for that free iPad giveaway.

1027
01:13:45.410 --> 01:13:48.465
Just comment on the pin post at the top of the group.

1028
01:13:48.625 --> 01:13:54.705
We will post the replay in the Facebook group shortly after you can go to brilliantdirectories.com/Facebook.

1029
01:13:54.705 --> 01:14:00.304
We'll post that in about ten or fifteen minutes and for those of you who joined us on YouTube, thank you very much.

1030
01:14:00.465 --> 01:14:05.640
Also subscribe to our YouTube channel. You can go to brilliantdirectories.com/YouTube.

1031
01:14:05.640 --> 01:14:07.740
The next webinar will be in two weeks.

1032
01:14:08.040 --> 01:14:13.203
Look forward to seeing you there on behalf of myself, David, and the entire Brilliant Directories family.

1033
01:14:13.203 --> 01:14:16.743
We love doing these webinars. It's been great to be with you guys here today.

1034
01:14:16.884 --> 01:14:21.223
We'll see you in the next one. Have a great day and a brilliant week. Take care, guys.