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Great to be with everyone here today. If this is your first time joining, welcome.

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We have a great webinar today.

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I am Jason there on the left, and we're lucky to be joined by David Rockland, the digital strategist and so much more here at Brilliant Directories.

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David, thank you for joining us, and also thank you for the tip of the week today.

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I think it's gonna be pretty exciting. Hey, everybody.

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So glad to be back with you for another webinar Wednesday. Yeah.

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Like Jason said, really excited for this tip of the week.

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It's a big one, and, so we've got a little bit few surprises in there, but this is a great one.

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I think it'll be really useful for everybody in here. Definitely. Definitely.

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And we are streaming live on YouTube. So for those of you joining us on YouTube, hello out there.

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If you're not subscribed to the Brilliant Directories YouTube channel, certainly invite you to do so.

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You can go to brilliantdirectories.com/

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youtube and click on that subscribe button.

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You'll get notified as soon as the webinar replays are available, tips of the week, any tutorials, and more.

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And one of the perks and benefits of streaming on YouTube live is the replay video will be immediately available, and we will post it in the Brilliant Directories Facebook group.

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So, again, if you're not part of the Facebook group, we invite you to join us there.

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You can go to brilliantdirectories.comforward

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slash Facebook and click on that blue join button.

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Whether you're just starting out or you're seasoned with your website, you have an established site, it's a great way to share ideas, get feedback, and more.

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It's a super positive community there.

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And for those of you joining for the first time, welcome, Veronica.

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You said it's your second time joining. So just a little bit about webinar Wednesday.

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You know, week after week, we're pushing new updates and features into the platform.

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Some are worth mentioning, some are just behind the scenes.

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So in the webinars, we like to share some of the newer updates that can help you grow your community a bit faster.

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We cover topics such as increasing traffic, converting

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regular visitors into free or paying members,

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generating leads, improving navigation, and more.

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So if you have questions about your website, we can also help you in the webinar for that.

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We'll get to as many questions as we can in just a little bit, whether it's on these topics or anything related to your membership website.

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We should have plenty of time today to get to questions.

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And before we dive into the tip of the week, we have some BD Lab updates to share with everyone.

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I'll breeze through these. It's a fairly large list here. We'll start at the top here.

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This is related to speed. You can now enable your search results, posts, and members to be cached.

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What cached means is that when a search is conducted, it doesn't need to query the database.

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Basically, that can take a long time

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on sites that have thousands of posts or thousands of members.

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By enabling the cache search results, you'll deliver your search results pages.

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When visitors do searches on your site, they'll get to that search results page a lot faster.

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Let me show you where you can enable this new setting.

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Again, if your site is fairly small or just starting out, you might not notice a difference.

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But if you have thousands of members or thousands of posts, like thousands of blog articles, events, coupons,

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etcetera,

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this can help tick the needle and improve that page speed score by delivering cache results.

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Just one note about the cache results.

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If there is a change to a post, a revision, or an update, or there is a new post created on your site by either you or a member, that cache is automatically

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refreshed.

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If you want to enable this on your site, I'll show you where you can go.

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You can go to any of your post types. In this case, we can go to my content and edit post settings.

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Let's say you have a post type that has a lot.

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Let's say you have a blog articles and there are thousands of them or high in the hundreds.

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You can also enable this for for all your post types if you wanted to.

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But you can come here to the edit post settings and choose a post type like article here, and the setting is gonna be in the same place for each post type.

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You're gonna come to the search results design tab,

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and under additional settings,

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you'll see here enable search results cache.

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Now, this wouldn't have any negative effect on your site if you wanted to enable it.

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You're just gonna see if you have a large site of a slight improvement in your page speed scoring and the time it takes to load your search results pages.

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So this is available here for everyone, and it should help a bit for larger sites.

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And the next one here is related to our integration with Pabbly.

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As you know, in the last year, we joined the integration library with Zapier,

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Pabbly, and Integrately.

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Some of the settings in Pabbly didn't exactly Pabbly didn't exactly line up with what was available in Zapier.

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We've worked with the Pabbly team, so

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now Pabbly better aligns with the settings, the same settings that users find in Zapier when they're using brilliant directories, actions, and things like that.

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Those should be all lined up.

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If there are any inconsistencies,

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let our support team know.

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We're also working with Pavly directly to make sure that things remain aligned.

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This next one here is related to the design of your site.

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Now, if you have your brand colors and you're all set up, this might not relate to you as much.

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But if you're just getting started and need some direction, we have new and updated color sets and schemes that you can choose to use for your site.

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Let me show you where those are.

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If you head on over to the design settings and it's always fun to play around, especially if you're just starting a site.

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Depending on your niche or market, you might want a certain

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tone. You know, different colors mean different things, in marketing and things like that.

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So if you scroll down here, there are some familiar color set names that you're that you know here, but we've updated some of them to just be slightly more modern, a little more uniform, a little more presentable.

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And we've tried to put them in some kind of an array here, so the green ones are together

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and so on. And then we get into some purple and red ones here,

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and then to the darker color set. So it's really fun. You can just choose a color set.

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I'll just choose a royal plum as an example here and save the changes.

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And this is just, one of our sample sites here, holistic health finder.

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We'll come here, and we can go to the search results page as an example,

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and we can see royal plum is now enabled. So it's really nice, the color sets.

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And, also, just a quick tip. This is a side note. We are working on developing

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new dedicated themes that are industry

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specific. So this isn't available just yet, but as an example,

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we're creating a theme specifically for a lawyer directory, for example.

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So the site's gonna be more attuned to for that market.

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We'll do things like lawyers, a theme for doctors,

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popular markets, and categories.

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And what we wanna do is not just provide the aesthetic, the starting aesthetic for for these themes, but also, for example,

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popular categories for these themes.

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So as we launch these themes, we wanna include, like, the top 100 categories to start you off.

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So that can kinda save everybody some time. So in this example, you have 10 top

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level categories

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and 10 corresponding sub level categories.

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You have a total of a hundred starter categories and you can add or edit that list as you see fit.

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This is just to give people a head start. We're noticing some trends, directories being started

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in certain niches and markets.

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So those of you starting those types of directories will try to create a theme for those.

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And also share in the Facebook group if there is a theme you'd like to see, let us know, and we'll do our best to get one created, for the community.

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Alright. This next one is also related to speed and there are no settings for this.

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The system will now auto add missing alt attributes from images.

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Alt attributes, when you have an image on a page, it is alternative

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text that screen readers rely on to understand what that image is. It partially is helpful for SEO,

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but it does affect your page speed scores with accessibility

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category,

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the SEO category, and that affects the overall performance

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category.

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Now if there is a missing alt attribute, it will use the file name of the image to create an alt attribute, and that will help improve

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scores in all three of those categories, performance, SEO, and accessibility,

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and that should help all BD sites across the board.

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This next one here, we've been waiting on it for a while. Big shout out to the dev team.

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Thank you so much. We were trying to get this released for this webinar here.

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This is another way to moderate sign ups on your site.

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Sometimes you have a lot of unwanted sign ups or you just want information about where your members are joining your site from.

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Someone might list in New York, but they signed up from, I don't know, Australia, and we're trying to figure out why that's happening.

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Maybe they're on vacation and they visited your site. Maybe it's an SEO company who's

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creating lots of listings on your site from Australia or some other country.

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Let me show you how this works and how you can use it.

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Pay attention to this one.

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This will be very helpful, especially if you want better moderation on your site.

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When you come into your admin area, you can go to the search members page and everyone should have this new drop down here.

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It's user IP country.

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For a while, we've been tracking your site, does track the IP address when someone joins your site

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and generally their last log where they log in from.

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Joining your site and then when they log in with their username and password, it also stores that IP address.

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What we've done is we've now pinned that IP address to a country location.

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With that information

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now, you can come to this tab and the first time you come here, we have to sync it.

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You're gonna see a message initial sync required.

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So a one time sync is required and it may take several minutes for larger sites.

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So larger sites are in the thousands, tens of thousands.

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You might wanna let it sit for, you know, for sites that have tens of thousands of members, let it sit for about three minutes or so, two minutes, and it will process the initial sync.

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Then it'll be smooth sailing moving forward.

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This site has about 312 members.

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I'll just go ahead and start the initial sync and then we can start searching users by their IP.

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That was relatively quick. It just took a few seconds there.

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Now that we've done the initial sync,

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it will show us all the countries, not all the countries in the world, but all the IP addresses that people signed up from.

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It's identified

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those countries so we can see the list of countries here. And also,

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we can also search for members who have

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unknown countries. There's no IP address for their join,

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or their last last login.

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That's not necessarily a red flag. It might mean that you,

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created that member from the API, from Zapier. You imported them with a CSV file.

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So it doesn't necessarily mean that it's a red flag. There's just no physical

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IP address when they joined or last logged in.

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But let's say your site is in The UK and you only have UK users or it's in Canada and you only have Canadian users,

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but you're noticing a lot of IP signing up from, for example, India.

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You can quickly search India here and do a search.

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And what it's gonna do

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is find all the members who have a joined from an India IP or their last login was from an India IP.

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And we can see here small text here says join IP India. Let me just zoom in just a bit here.

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Join IP India. We have an IP address here, and also now there's a nifty copy button here.

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So if you do wanna block an IP for whatever reason, you can certainly do so.

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So when you when you're here now, we can see that all these members are from that from join countries in India.

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We can do something. We can create a smart list from them. We can email them.

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You know, we can say, like, you know, looks like you joined from this location.

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Are you using our site? Is it are are you a real person?

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Maybe you're noticing if you're a UK Director, you you're realizing a lot of sign ups from Ireland.

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Maybe that's a new market that you want to venture out in.

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So it's good it's a good pulse on, like, a marketing radar on where your site is expanding to or growing to as well.

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So it could be used for moderation, it could be used for market research,

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but now you can search your site and you can see, where people are joining.

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Now again, if for example, this address is in Michigan here, Michigan US, and the sign up country is India, it's probably an Indian company who created this listing.

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It could be the real company. You might not wanna jump to conclusions and delete them right away.

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You might wanna email them and see if you get a response back, Or the person could have been on vacation and they were just surfing the web from another country and that's where they joined your site from.

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So

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again, don't jump to too many conclusions you but this will give you kind of a visual on where people are visiting your site from as far as joining and logging in from, and then you can take further steps and action from there.

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Alright. These next two are up and coming. We hope to have them released for the next webinar.

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We were trying to get this email newsletter update released for this webinar, but we're just a few more things we're adding in there to make it chef's kiss perfect, but it is gonna be an enhancement to the newsletter functionality.

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It's gonna give you better segmenting. You're gonna be able to schedule newsletters for the future,

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and a lot more.

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So we've covered it in previous webinars, and we should have it ready for the next one.

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Also, we're hoping to have ready for the next webinar is the tagging system.

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So in the admin area, you'll be able to create custom tags and pin members to them.

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So if you wanna if members attended an event and you have that list and you wanna tag them on your site internally admin, in the admin, you'll be able to do that.

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People who filled out certain forms, you can tag them. There's a lot of use cases for tagging.

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Once that released, we'll try to figure out some of the most common and popular use cases for tagging, and we'll probably expand on that further as we move forward.

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So those are just a handful of the updates we selected for this webinar.

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Before we move on to the tip

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of the week, if you wanna raise your hand, if you have any questions or comments about what you're seeing on your screen about these new and upcoming features,

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please feel free to share a comment or ask a question. We could take one or two here.

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I do see a hand up. I see Lisa, your hand is up. Let me get you there. How are you doing Lisa?

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Jason, I'm just curious about the tagging.

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Will we be able to use conditional content in the newsletters based on tagging or conditional content on the site at all based on tags?

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So, you'll be able to create smart lists based on tagging. So if you wanted to

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send a newsletter just to people who are tagged a certain way, you'll be able to do that with probably the help of a developer.

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If you know some coding, you'll be able to do some like conditional if statements based on tagging,

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on the front end of your site.

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So I think it's gonna evolve over time.

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I think just the most straightforward thing to begin with is you'll be able to create smart lists

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based on users that have a specific custom tag, and then you'll be able to send newsletter to them in that style.

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Good deal. Thanks. Okay. Thank you. Good question there.

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Alright. I see another hand up here.

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There we go. We have Colette here, a good friend Colette. How are you doing, Colette?

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Hi, Jason. I'm good. How are you? Very good. But before we move forward,

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guys, Colette is from New Zealand, if if I'm if, if you wanna correct me there, and she has recently joined the brilliant directories,

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marketplace.

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She has several BD websites, and she's been helping people with a website setup.

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And, this wasn't a stage promo, but I just wanted to Colette's been a great member of the BD community, so I just wanted to give you a little shout out there.

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Thanks, Jason. Appreciate that.

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I love love the BD platform so much, and I really enjoy the creativity of helping others develop their site.

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So

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I appreciate your shout out

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there. Thank you. And what's your question for us today?

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It's on page speed.

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I haven't changed anything with my site other than obviously a few people joining or leaving, but the page speed in the last month or so has got really bad.

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And I just wondered if you had any ideas as to what could have caused that?

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Yeah. Let's do this. Let's let's take a look at it during the q and a.

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We can check out page speed and see if there's anything obvious that stands out.

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We could do a few minutes of testing on that.

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Perfect. Thanks. Okay. You got it.

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Alright. Great stuff there, guys. With that, we'll segue on to the tip of the week.

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We're gonna be talking about advertising, specifically

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remarketing

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advertising, and that might be a new

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term for a lot of you.

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So, David, if it's okay, I'd like to pass things over, and you can kinda navigate us and explain to us what remarketing ads are.

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Yeah. Absolutely.

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So in previous webinars, you know, we've touched on the importance of, generating traffic to your website, obviously.

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And we've talked about some different ways to go about doing that both organically

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as well as through online advertising, but we've never really done a deep dive into remarketing, which is

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a very cost effective way of

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kind of

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getting your website out in front of more people, staying top of mind.

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It's not too complicated, actually. And even if you're unfamiliar with the term remarketing,

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we've all received remarketing ads. We've all been on the receiving end of it.

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So we'll do a, a little bit of an introduction here. This will be part one,

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going into remarketing ads. In an upcoming webinar, we'll go a little further in-depth,

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in part two.

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But, in this initial part, we'll we'll kind of cover the basics of, what remarketing ads are, why it's important,

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how they differ from traditional online advertising,

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things like that.

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Hopefully, it'll get some gears turning, and then we can go more in-depth in, in part two.

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I I just wanna preface this by saying, if you're not familiar with remarketing ads, I would I would recommend really paying attention here.

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It's basically gonna bridge and fill the gaps

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with your marketing efforts. So if you're doing social media marketing,

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if you're doing Google pay for ads marketing or or whatever it might be, Facebook ads, if you're not doing remarketing, this is really gonna bridge the gap between all your marketing efforts and continuously

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marketing to people who have visited your website. But I don't wanna give too much away.

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I'll pass it over to you, Dave. Thank you. So what is remarketing?

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Essentially, it boils down to targeted

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advertising.

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We're gonna be showing ads to people who have actually already visited our website, so they might have come to our website through

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social media posts, or maybe they found our site organically in Google.

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Either way, it's people who have already visited our website

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and in some way have interacted on our website.

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Maybe they visited a specific web page or something like that.

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And the real benefit here is that it reinforces engagement. We're reengaging

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these prospective customers, whether it's, just a general user or maybe it's a a professional who might want to, register as a member and create a listing on our website.

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We're reengaging these people who have already shown

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some form of interest

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in whatever it is our website is offering, and we know they've shown some form of interest

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because they've already visited our website.

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And we're gonna be reengaging them by displaying relevant ads to them

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in other places

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online as they're browsing the Internet.

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And so that is a nice segue into the next slide here of how remarketing

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actually differs from

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just standard online advertising,

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that we're all pretty used to, you know, like, getting a paid spot in Google search results

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or some display ads or something like that.

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So, again, with remarketing,

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we have a specific targeted audience here where we're focusing on users who have already visited our website

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rather than just the standard keyword targeting like we're

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most of us at least are used to if we're gonna be purchasing ads like in Google.

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This also provides us with an opportunity for personalized

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relevance.

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These remarketing ads, they're they can be depending on how we want to go about

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creating them and the different audiences we wanna set up, but they can be tailored to these website visitors'

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past behaviors.

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So like I mentioned previously, maybe they visited a specific web page on our site, and we wanna show them an ad that's specific to that page that they already previously visited.

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And so this differs from our typical online marketing ads because those are just standard ads that we're kind of showing to

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anyone and everyone as long as they meet some form of criteria.

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Maybe they search for a specific keyword in Google, and so our website is showing up as a paid

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spot in the Google search results.

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So this, we can get a little more personalized with the ads and really send them much more targeted messaging in the ads because we already know that they visited our website, and in some cases, we might know that they visited specific pages

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on our website.

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And also, as I mentioned, it's a much more cost effective way

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of, marketing online

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compared to standard advertising.

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With remarketing, it really is pennies on the dollar when compared to the standard online ads.

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Those might cost a few dollars per click

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depending on the search volume

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and the, the other bidders

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on specific keywords may go up to dozens of dollars per click actually.

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But because we're targeting users who have already shown interest and have already visited our website,

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it's much cheaper. Yeah. And just to touch a bit about standard advertising.

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So if you're if you're doing advertising on Facebook, you're probably targeting people based on their interests.

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You know, they like a certain

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magazine

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or a certain topic,

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whatever it might be, cryptocurrency

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or what have you.

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With remarketing,

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you're basically

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targeting them because they visited your website already.

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So we know who they are, and we know the pages they visited on our website, and then we can deliver,

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ads that correspond to that information and that data that we have. Yeah.

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And to really drive this point home, just a quick example

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explaining kind of in practice what a remarketing

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ad is.

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In one example,

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we can think of someone visiting a web page. Say it's on a directory website,

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where they have attorneys or lawyers listed in their directory.

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So someone visits that website.

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They do a search for attorneys in Dallas, Texas.

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And so they visit the web the the search result page on that directory site for attorneys in Dallas.

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Then they can be presented with an ad, say, on Facebook,

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asking if they still need a lawyer

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in Dallas. Or if they are a lawyer, we can present them with a an ad

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telling them that they can get listed and get their practice listed and displayed

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in our directory site. So that's just one example.

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Here are a couple other common examples that we've probably seen, especially when shopping for products online.

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It's the same exact concept.

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In this, bottom example here

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might be, on Cole Hahn's website searching for a pair of shoes, and then you get an ad on Facebook for the exact same pair of shoes.

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So remarketing ad, they know that we visited their website.

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They know that we were looking at that pair of

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shoes, but maybe we didn't purchase that pair of shoes yet. So then they give us an ad on Facebook

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reminding us that, hey. You know, we looked at these shoes. Maybe we really do want them.

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Click here. We can buy them.

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And then here, you can also see in this example, they're offering a 40% off discount code as well if you go back to purchase those shoes.

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And over on the right, just a a different type of, remarketing ad, but again, the same exact concept.

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This one from,

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some sort of gym or a fitness center saying, we miss you. Join the gym again

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and get the first month on us. As a previous customer,

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you can also enjoy a lower monthly fee.

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So they know that, you know, maybe in our online account on their website, we visited the cancellation page.

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We went through with canceling our membership.

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They know that.

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And so now on Facebook, they're showing us an ad specific to us because we've already canceled saying, hey.

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Come back, and you can get a discount. So,

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few different examples, but these are all remarketing ads.

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And, again, it boils down to ads being delivered to people who have already visited your website and in some cases, maybe taken some sort of specific action or viewed a specific page.

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In the back end of the day, I wondered why I was seeing

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ads

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from from pay from websites I visited, and and I'm on another website like a blog, and I'm seeing

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the same product or offers that corresponded to something I was on yesterday.

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And when I learned about this, I'm like, oh, it's it's like magic almost.

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And there's something to be said about, the frequency of seeing a brand or a product,

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and that compels you to make a purchase purchasing,

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decision or or signing up for something. So

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really effective here.

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Once I learned about this years ago, and, it's definitely something I'd recommend everyone doing.

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So I will continue here with why remarketing is important.

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Yeah. And there's really three

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main reasons why it's important and then one overall

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benefit here. The first one is reengaging interested

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visitors.

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We're bringing back visitors who have, again, previously showed interest but didn't convert.

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So didn't convert can mean a variety of things depending on what action we want our website visitors to take.

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Maybe it's,

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submitting a lead. Maybe it's creating a membership account.

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It could be a variety of things, but we know that they visited our website, and so we're reengaging them.

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We're retargeting them

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to display ads to try to bring them back to the website

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and complete that final,

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that final piece of the puzzle that we want them to do, whatever

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that conversion would be.

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The second thing is brand awareness.

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Even if, say, we already have a website visitor who did convert, they became a member,

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we can still show them remarketing ads because that'll keep us top of mind with these people.

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It'll keep our website,

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it'll keep our website, excuse me, in front of them.

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Top of mind, we'll all they'll always be reminded of our website as if we can keep giving them constant ad exposure.

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You know, it's kinda it's not necessarily remarketing, but if you think of a Coca Cola ad, we all know what Coca Cola is, but they still advertise a lot simply to stay top of mind

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to remind us that, hey, we're out here. You want something sweet? You want a refreshing beverage?

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Grab a Coke.

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Similar concept there. The third benefit here is tailored messaging. Again, we can personalize

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these remarketing ads

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based on these website visitors' past interactions

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to encourage action. So that goes,

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again to,

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the previous example of the Cole Haan shoes where they know we viewed

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a specific pair of shoes on their website, and now they're delivering

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an ad for that exact same pair of shoes to us

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over on Facebook.

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And the last benefit here, more overall, again, being really cost effective,

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boosted ROI targeting these familiar users because we already know that,

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they have some interest in what it is we're offering.

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That can lead to higher conversion rates

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and, better returns on investment. One, because,

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we're casting a smaller net here.

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People who have already visited our website, they're familiar with what we're offering, and it's much cheaper

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than,

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than bidding on just generic keywords that have many other competitors.

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So going into the basics here of how remarketing actually works, there's a few key platforms.

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It's the same online ad platforms

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that we'd probably be using anyway for,

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just standard online marketing, Google, Bing, Meta.

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Of course, Meta has a few platforms that you can advertise on Facebook, Instagram.

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You can also advertise within Facebook Messenger.

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I believe they just call it Messenger now since it's on Instagram as well.

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So those would be three of the largest key platforms that we can remarket on,

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and they'll give us a pixel code. It's just a short snippet

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of code that we can copy

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from Google, Bing, or Meta, and then we go ahead and paste it onto our website.

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That pixel code basically tracks when somebody has visited our website so that the ad platform knows who has been to our website,

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what pages they visited, and who hasn't.

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And so if we wanna deliver remarketing ads to people who have visited our website,

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that's how the platform knows us through that pixel code.

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After that, we can create different audiences

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or lists of website visitors.

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We can create just a generic list of website visitors, so anybody who comes to our website.

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But we can also get more granular in these ad platforms

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based on specific actions that these website visitors take.

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For example, if they visited the pricing page,

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we can target

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only those website visitors

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who visited the pricing page or, again, in our previous example,

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maybe someone who visited a search result page for Dallas, Texas.

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We can deliver specific ads to those website visitors

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on these other platforms like Facebook, for example.

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And then the last thing here is actually creating these remarketing ads.

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So we wanna deliver personalized ads

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on Google, Facebook, whatever platform it is we are displaying these remarketing ads on

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that target the visitors within those custom audiences.

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And in this case, the ads really should compel users to click

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and then direct them over to landing pages that have some sort of offer or create some more interest,

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with them that showcases our brand as an authority.

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Because, again, with remarketing, we're targeting people who have, yes, already visited our website,

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but either we wanna stay top of mind with them or we really wanna try to get them to come back to the website

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to convert. So that, again, that could mean,

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submitting the lead form, creating a membership account,

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downloading an ebook, whatever it is,

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we want them to do.

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So this is kind of the basics here of how remarketing ads would work from start to finish.

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00:29:58.840 --> 00:30:02.220
I think this is what we're gonna cover in a part two here is,

433
00:30:02.840 --> 00:30:12.815
just the basics of setting up a pixel code, having your audience lists, and then creating ads that can deliver to be delivered to those audience lists.

434
00:30:12.815 --> 00:30:17.315
So, in this part one, we're just doing kinda like a a surface level, overview.

435
00:30:17.855 --> 00:30:23.395
But this is really amazing stuff because we put so much effort in bringing traffic to our site.

436
00:30:23.680 --> 00:30:27.520
And if you're not doing remarketing ads, most people leave websites. They just do.

437
00:30:27.520 --> 00:30:30.100
You know, they're they're just checking in. They're just exploring.

438
00:30:30.160 --> 00:30:33.120
You know, they're they're not ready to make a decision one way or the other.

439
00:30:33.120 --> 00:30:40.125
So with remarketing ads, we have we can have brand awareness for, you know, ninety days, a hundred and twenty days, and longer,

440
00:30:40.505 --> 00:30:42.284
if we wanted to. And done tastefully,

441
00:30:42.585 --> 00:30:44.845
we can really bring people back to our site.

442
00:30:44.904 --> 00:30:51.014
It can work better than search engine optimization waiting to rank in Google, and it's cheaper than intent, intent ad advertising like PPC, and things for that, because, again,

443
00:30:54.020 --> 00:31:01.560
and things for that, because, again, it's tailored marketing to to smaller lists of people who have already visit our visited our websites.

444
00:31:02.180 --> 00:31:05.795
Yeah. And that's a great segue actually into this first bullet point here.

445
00:31:06.115 --> 00:31:09.495
What happens if we're not utilizing remarketing ads?

446
00:31:09.795 --> 00:31:12.935
Well, the biggest thing is a potential loss of conversions.

447
00:31:13.235 --> 00:31:25.200
We risk losing those potential conversions from people who did show some sort of initial interest because they visited our website for whatever reason, but they didn't take a specific action that we want them to take.

448
00:31:25.340 --> 00:31:33.155
So by presenting them with remarketing ads, we can try to get them to revisit our website and take whatever action it is we want them to take.

449
00:31:33.155 --> 00:31:35.255
Same thing with missed engagement opportunities.

450
00:31:35.875 --> 00:31:41.414
We really do want to reengage with our users. If we don't, that can result in lost opportunities,

451
00:31:42.034 --> 00:31:45.315
and we really wanna foster ongoing relationships and loyalty.

452
00:31:45.315 --> 00:31:47.735
So, again, going back to one of our previous points,

453
00:31:48.310 --> 00:32:05.825
even if somebody already is a member and that's, you know, the only type of conversion we wanted from them, we still want to show them some remarketing ads to stay top of mind, whether it's, just presenting them with ads for content on our website, you know, maybe some new articles or something like that.

454
00:32:05.965 --> 00:32:12.465
We still wanna present them with remarketing ads to stay top of mind, get them clicking on those ads, and coming back to our website,

455
00:32:13.005 --> 00:32:15.184
rather than just hoping that they remember

456
00:32:15.580 --> 00:32:17.760
and come back, you know, whenever

457
00:32:18.060 --> 00:32:20.080
we eventually pop into their minds.

458
00:32:20.300 --> 00:32:24.780
We kind of wanna be proactive there and stay top of mind with remarketing ads.

459
00:32:24.780 --> 00:32:27.360
And the last thing here, decreased brand recall,

460
00:32:27.784 --> 00:32:32.125
similar to staying top of mind. We just wanna have that consistent exposure

461
00:32:32.505 --> 00:32:36.044
to make sure that our users, whether they're members already or not,

462
00:32:36.424 --> 00:32:37.725
never forget our website.

463
00:32:37.865 --> 00:32:45.510
And if we don't do that, we there is always the potential, especially if we're not, you know, charging a membership fee or something like that, that eventually,

464
00:32:46.289 --> 00:32:48.150
they just forget about our website.

465
00:32:48.530 --> 00:32:51.669
That results in, you know, reduced brand awareness and engagement.

466
00:32:51.970 --> 00:32:55.350
So, really, here, the key things are staying top of mind,

467
00:32:55.665 --> 00:33:00.165
fostering ongoing relationships and loyalty with both converted and unconverted

468
00:33:00.705 --> 00:33:01.605
website visitors,

469
00:33:02.145 --> 00:33:03.205
and most importantly,

470
00:33:03.665 --> 00:33:15.280
grabbing those conversions and getting people to take those specific actions that we want them to, whether it's submitting a lead form, downloading an ebook, and giving us their email address, or, creating a membership account.

471
00:33:15.340 --> 00:33:20.060
And so what we'll be covering in part two, this was kind of just the appetizer course.

472
00:33:20.060 --> 00:33:24.800
Hopefully, it wet your whistles. Hopefully, it got some gears turning on how you can utilize

473
00:33:25.455 --> 00:33:25.955
remarketing

474
00:33:26.654 --> 00:33:32.034
ads. It's much simpler than it really does sound. But in part two, we'll be diving into

475
00:33:32.335 --> 00:33:34.674
really some of the more technical aspects

476
00:33:35.294 --> 00:33:40.515
of remarketing. So we'll be going through how to actually set up some remarketing ad campaigns.

477
00:33:40.860 --> 00:33:43.840
We'll go over the popular ad platforms. Again, Bing,

478
00:33:44.140 --> 00:33:46.480
Google, of course, Meta with Facebook,

479
00:33:46.780 --> 00:33:48.720
Messenger, and, and Instagram.

480
00:33:49.340 --> 00:33:51.840
Where to place the pixel code on your website?

481
00:33:51.900 --> 00:33:56.475
Again, it's just a short snippet of code that they provide, and we just copy and paste it onto our website.

482
00:33:56.475 --> 00:33:58.335
Same thing like with Google Analytics,

483
00:33:59.115 --> 00:33:59.615
snippet.

484
00:34:00.315 --> 00:34:05.135
And then also, what kind of remarketing audience lists we can create.

485
00:34:05.755 --> 00:34:10.255
And then going into the remarketing ads, we'll cover some ideas and some examples

486
00:34:10.790 --> 00:34:14.730
of ads that you can use specifically for directory and membership websites,

487
00:34:15.030 --> 00:34:17.690
and then also what sort of ad destination pages

488
00:34:17.989 --> 00:34:19.210
you'll want to include.

489
00:34:19.510 --> 00:34:25.130
So those would be the landing pages that we're sending people to when they click on the remarketing ads.

490
00:34:25.265 --> 00:34:29.265
There's some specific key elements that we want to include on those landing pages.

491
00:34:29.265 --> 00:34:32.965
We've done a webinar actually on how to optimize landing pages,

492
00:34:33.344 --> 00:34:35.505
and the same concept would apply here.

493
00:34:35.505 --> 00:34:40.679
We want some specific calls to action, keep it relatively simple, things like that. Awesome.

494
00:34:40.679 --> 00:34:42.380
Thank you, David. Super informative.

495
00:34:42.839 --> 00:34:51.000
Again, just surface level information, kind of, like you said, an appetizer to what remarketing is, but I'm a huge advocate for remarketing ads.

496
00:34:51.000 --> 00:34:57.485
It really bridges the gap between all the marketing efforts you do and then continuously reaching out to people after they visited,

497
00:34:58.185 --> 00:35:01.645
your site. So with that, we can move on to the q and a session.

498
00:35:01.705 --> 00:35:08.640
If you have questions about the tip of the week, about remarketing ads, how to implement them, obviously, we'll cover more in the in part two.

499
00:35:08.799 --> 00:35:13.279
Or if you need any help with your membership website, feel free to raise your hand right now.

500
00:35:13.279 --> 00:35:16.819
We'll unmute your microphone, and we can take some questions here.

501
00:35:17.039 --> 00:35:21.039
And I do see some hands going up here. We can start with our good friend, Steven, here.

502
00:35:21.039 --> 00:35:24.795
Start us off here, Steven. Good to see you here in the webinar. Is that is that good now?

503
00:35:24.795 --> 00:35:26.815
Can you hear me? Yes. Yes. How you doing?

504
00:35:27.355 --> 00:35:32.095
Okay. How you doing, Yam? Yeah. So can I I know you're gonna get into this in on part two,

505
00:35:32.795 --> 00:35:33.295
but

506
00:35:34.075 --> 00:35:35.855
are are those the three primary platforms,

507
00:35:36.555 --> 00:35:37.455
you know, Facebook,

508
00:35:38.315 --> 00:35:39.295
Bing, and

509
00:35:40.570 --> 00:35:45.690
and, Google? Or does do can you have it on Amazon or there are there any others?

510
00:35:45.690 --> 00:35:47.070
And what sort of the

511
00:35:47.770 --> 00:35:48.329
So the idea

512
00:35:48.890 --> 00:35:50.970
this is a good that's a great question. Thank you.

513
00:35:50.970 --> 00:35:55.635
So, a remarketing ad is someone who's visited your site, and then they leave your site.

514
00:35:55.635 --> 00:35:57.895
Now they're in the wild on the Internet.

515
00:35:58.994 --> 00:35:59.815
So the Internet

516
00:36:00.515 --> 00:36:02.934
most people live in two places on the Internet.

517
00:36:03.395 --> 00:36:07.415
It's other websites and blogs. And, generally, if people have,

518
00:36:07.770 --> 00:36:11.150
not always, but generally, if people have ads on their blogs,

519
00:36:11.530 --> 00:36:13.070
they're usually Google ads.

520
00:36:13.450 --> 00:36:14.830
And when you do remarketing,

521
00:36:15.450 --> 00:36:19.710
it is Google ads. It is your ad that Google is going to display

522
00:36:20.010 --> 00:36:20.670
on those

523
00:36:20.994 --> 00:36:24.994
other blogs that people who recently visited your site, are now on.

524
00:36:24.994 --> 00:36:29.575
So Google is probably the the top one, that you want to remarket with.

525
00:36:29.714 --> 00:36:38.490
Number two would be Facebook because the number two place on the Internet people are seeing ads or scrolling and and things like that is on Instagram,

526
00:36:38.790 --> 00:36:43.369
is on on the meta on the, the the meta platforms, Instagram, Facebook, Messenger,

527
00:36:43.829 --> 00:36:48.089
and so on. So if someone leaves your site, now they're in their Facebook account,

528
00:36:48.654 --> 00:36:51.714
and they're streaming. They're gonna see your ad saying, hey.

529
00:36:51.775 --> 00:36:53.454
Looks like you were looking for a lawyer.

530
00:36:53.454 --> 00:36:55.954
Why don't you click this link, and we'll get you connected?

531
00:36:56.414 --> 00:36:59.934
Or if you are a lawyer, you know, looks like you were thinking about signing up.

532
00:36:59.934 --> 00:37:04.340
You visited our pricing page five times. Here's a 10% coupon code to sign up.

533
00:37:04.340 --> 00:37:06.680
You know, you put that text in the ad. So

534
00:37:07.060 --> 00:37:12.680
the remarketing is to hit people up on other places on the Internet where they might be,

535
00:37:13.060 --> 00:37:13.560
trafficking,

536
00:37:13.940 --> 00:37:14.440
trafficking,

537
00:37:15.285 --> 00:37:16.005
or visiting.

538
00:37:16.724 --> 00:37:20.964
I didn't mute your microphone there, Steven. Let me know if you have a follow-up question there.

539
00:37:20.964 --> 00:37:23.704
Yeah. I I do have a quick question and a follow-up question.

540
00:37:24.325 --> 00:37:34.150
There's there's times I've been on Expedia, for example, and you and you're looking for an airline ticket, for example, or or some other website like that, and you come back and you look and you come back and look, and now you're ready to purchase it.

541
00:37:34.150 --> 00:37:37.910
And as soon as you come back, the price has changed. And this happened it's not a coincidence.

542
00:37:37.910 --> 00:37:42.285
It happened a lot. So is that a similar type of thing, or is that totally different?

543
00:37:42.605 --> 00:37:44.545
That's totally more than in my head.

544
00:37:45.164 --> 00:37:48.224
No. No. No. That's totally different. That's them playing games with consumers.

545
00:37:49.565 --> 00:37:52.065
That's that's different. Remarketing is basically

546
00:37:52.525 --> 00:37:59.450
someone's visited your site, and you can have some brand exposure when they're where they're when they're traversing the Internet on other websites.

547
00:37:59.830 --> 00:38:05.670
As long as that website is displaying, like, Google Ads or if you're on or if they're on Facebook, then your ad, will show.

548
00:38:05.670 --> 00:38:11.145
There are other platforms, but those are the two primary ones that are probably the best place for most people to start.

549
00:38:11.145 --> 00:38:12.685
I I think LinkedIn might

550
00:38:12.985 --> 00:38:16.045
have remarketing, and also Twitter, might have a remarketing

551
00:38:16.425 --> 00:38:17.865
snippet that you could put on your site.

552
00:38:17.865 --> 00:38:26.180
So, again, you're gonna wanna put those remarketing ads or use a platform that will serve people where they're visiting or where they're, going around the Internet.

553
00:38:26.800 --> 00:38:28.660
Great. Thanks. Thank you. You're welcome.

554
00:38:29.280 --> 00:38:32.260
Yeah. Good question. I know it's a little hard to wrap your head around sometimes.

555
00:38:32.720 --> 00:38:37.295
I see Veronica's got her hand up. Let me unmute you here, Veronica. Okay. Hi. So,

556
00:38:37.855 --> 00:38:47.075
the remarketing, I kinda I I kind of get that, but I think the scary part and this was not my question, but but I think the scary part for for me thinking about it is,

557
00:38:47.535 --> 00:38:50.175
and I think you just mentioned that there's, like, a,

558
00:38:51.020 --> 00:38:55.440
not a widget, but like a snippet or something that can be used to facilitate that.

559
00:38:55.500 --> 00:38:58.560
Because I was a little lost in the sauce when it's like, okay,

560
00:38:59.339 --> 00:39:04.000
you've marketed to these people before because they've been to your website.

561
00:39:04.535 --> 00:39:07.275
But now you're going to catch them while they're

562
00:39:07.655 --> 00:39:11.835
on the Internet, just out there in the world, and somehow, miraculously,

563
00:39:12.935 --> 00:39:17.595
they're gonna get if they're looking for a lawyer, which is the example you used,

564
00:39:17.920 --> 00:39:20.100
now they're just somehow miraculously

565
00:39:20.480 --> 00:39:23.380
you're gonna be at the right place at the right time

566
00:39:23.760 --> 00:39:27.540
to have your ad pop up for them while they're on the Internet.

567
00:39:28.240 --> 00:39:31.700
That was the kind of disconnect for me with that.

568
00:39:34.305 --> 00:39:38.325
So you're saying that there is a tool or a snippet that you can use

569
00:39:39.105 --> 00:39:42.165
that will facilitate that happening. Is that correct?

570
00:39:42.545 --> 00:39:46.724
Correct. And you bring no. You actually, what you described is exactly what it is.

571
00:39:47.825 --> 00:39:48.325
However,

572
00:39:48.789 --> 00:39:53.369
we can get more creative because if I've left your site, now I'm reading a blog about,

573
00:39:53.990 --> 00:39:55.930
the top 10 pancake recipes

574
00:39:56.309 --> 00:39:57.289
on another website,

575
00:39:57.829 --> 00:40:01.849
and then I'm seeing an ad for your website. Right? Let's say you're a lawyer website.

576
00:40:02.065 --> 00:40:05.905
Maybe you don't ask them, do you need another law do you need a lawyer right now?

577
00:40:05.905 --> 00:40:09.205
You can create an ad that says, like, top five questions

578
00:40:09.665 --> 00:40:16.885
to ask a lawyer before you hire them or something else that is like that will indirectly get their attention because we know they're kind of interested

579
00:40:17.540 --> 00:40:21.960
and it links to a blog article on your site that is super compelling and informative

580
00:40:22.260 --> 00:40:23.640
and in the blog article

581
00:40:24.020 --> 00:40:40.505
then they might take additional action but we're bringing traffic back to our site for for as David said pennies on the dollar And a small percentage of them will convert the more compelling, the more conversions we'll see, but it is really low hanging fruit for bringing additional traffic to your site.

582
00:40:40.505 --> 00:40:51.099
And whether they convert or not, just the fact that we're bringing traffic to our site has inherent value for not only the domain and the brand, but but but actually that's what I mean, not just the domain but the brand itself.

583
00:40:51.099 --> 00:40:55.279
You know, just thinking forward, if you ever wanna sell your site and people wanna see traffic,

584
00:40:55.579 --> 00:41:01.119
you know, you can show them how you're how you're getting traffic, which will be a mixed mixed channels of organic,

585
00:41:01.695 --> 00:41:06.035
remarketing, pay per click, and so on. And it's good to have that variety of that mix.

586
00:41:06.815 --> 00:41:11.795
Okay. That sounds great. And the And the process of it, you nailed it when you explained it.

587
00:41:12.255 --> 00:41:12.755
Okay.

588
00:41:13.055 --> 00:41:13.555
Awesome.

589
00:41:13.980 --> 00:41:17.760
Okay. So that was not even my question. Okay. That's fine.

590
00:41:17.980 --> 00:41:22.000
Wanted to throw that out there because I was like, I think I'm there. I think I'm there.

591
00:41:22.619 --> 00:41:25.040
So here was my question. My question was

592
00:41:25.740 --> 00:41:28.560
nothing to do with that that type of marketing, but

593
00:41:28.905 --> 00:41:29.984
when a,

594
00:41:30.425 --> 00:41:33.645
and I'm still new, when a member has a

595
00:41:34.505 --> 00:41:38.125
a page and I set mine up so that a certain membership,

596
00:41:39.625 --> 00:41:40.125
level

597
00:41:40.745 --> 00:41:41.645
can get

598
00:41:42.025 --> 00:41:43.805
referral fees back

599
00:41:44.720 --> 00:41:45.940
for referring people.

600
00:41:46.400 --> 00:41:50.740
So my question with the few members that I do have and myself,

601
00:41:51.520 --> 00:41:55.380
where is that referral number showing up? And I set

602
00:41:55.760 --> 00:41:57.859
my site up so that

603
00:41:58.805 --> 00:42:01.385
in their dashboard, it's supposed to show

604
00:42:02.165 --> 00:42:02.905
how much,

605
00:42:03.205 --> 00:42:07.065
you know, how many like, it's supposed to show, like, their referral fees.

606
00:42:07.605 --> 00:42:11.545
But I've been looking on people's profiles, and I don't see

607
00:42:13.480 --> 00:42:16.140
the not like, their their referral number.

608
00:42:17.000 --> 00:42:18.280
Got you. So,

609
00:42:18.680 --> 00:42:24.135
the how much credits they have on the site, you mean? Or It's but then Okay.

610
00:42:24.375 --> 00:42:30.375
When a new member is joining and it says who referred you, what's their referral code?

611
00:42:30.375 --> 00:42:31.675
And I'm like, I

612
00:42:32.135 --> 00:42:37.275
I haven't seen it. Gotcha. Okay. So the referral code, that's a good question, will correspond

613
00:42:37.655 --> 00:42:42.290
correspond to their member ID number. So I'll I'll I'll show you this right now.

614
00:42:42.290 --> 00:42:45.190
Let's log in as a as a member here.

615
00:42:45.490 --> 00:42:45.990
Okay.

616
00:42:46.370 --> 00:42:46.870
So

617
00:42:48.130 --> 00:42:54.450
and I think we have documentation on this in the support center, but their user ID is their referral ID.

618
00:42:54.450 --> 00:42:57.945
Okay? So this is the number that they could tell people to input.

619
00:42:58.005 --> 00:43:01.945
I think the email address works also. I'm not a % sure on that.

620
00:43:02.005 --> 00:43:06.505
But let me, just ask our chatbot real quick because I think we have documentation

621
00:43:06.805 --> 00:43:07.465
on this.

622
00:43:07.910 --> 00:43:09.290
How to add

623
00:43:09.830 --> 00:43:11.770
referral ID link in

624
00:43:12.230 --> 00:43:12.970
member dashboard.

625
00:43:13.350 --> 00:43:14.570
Let's see if the chatbot

626
00:43:15.510 --> 00:43:16.010
can

627
00:43:16.630 --> 00:43:17.930
get this for us.

628
00:43:20.805 --> 00:43:23.445
That is correct. I think there should be a link to an article here.

629
00:43:23.445 --> 00:43:26.105
And if there is, I can pass it over to you.

630
00:43:27.205 --> 00:43:28.984
Okay. Here's a link to the article.

631
00:43:29.605 --> 00:43:30.505
How to make

632
00:43:31.045 --> 00:43:35.580
how to make a link with a member's referral ID in the URL. So let me share this with you.

633
00:43:36.220 --> 00:43:39.760
And there should be images here with step by step on what to do.

634
00:43:41.500 --> 00:43:44.300
Let me put this in the chat. Okay. I dropped that in the chat, Veronica.

635
00:43:44.300 --> 00:43:45.760
So you can take a look at that.

636
00:43:46.700 --> 00:43:51.625
I think it provides you with everything you may need, for that and the chatbot also.

637
00:43:52.085 --> 00:43:56.025
But I'm just gonna put this here as well, the answer from the chatbot.

638
00:43:56.565 --> 00:43:57.365
Take a look at that.

639
00:43:57.365 --> 00:44:02.025
Also, ask the support team or ask in the Facebook group if you need additional, guidance with that.

640
00:44:02.244 --> 00:44:05.045
Okay. But but we know that the

641
00:44:05.840 --> 00:44:08.260
their referral code is their member number?

642
00:44:08.640 --> 00:44:10.740
Correct. Yes. Okay. Alright.

643
00:44:11.840 --> 00:44:12.340
Okay.

644
00:44:12.880 --> 00:44:17.300
Now The one one last little caveat to that that I was asking too is

645
00:44:17.855 --> 00:44:20.595
when they are when they have referred someone,

646
00:44:21.375 --> 00:44:23.795
I set it up so that it would show them,

647
00:44:24.255 --> 00:44:25.395
you know, what

648
00:44:25.775 --> 00:44:28.595
what their their balance is of, you know,

649
00:44:28.974 --> 00:44:29.615
their referral

650
00:44:30.450 --> 00:44:36.290
I don't even know how to say this, but whatever they they've they've monetized or made from referrals.

651
00:44:36.290 --> 00:44:41.430
Like, if they get $20 per per referral and now they're at $40,

652
00:44:41.730 --> 00:44:44.230
there was supposed to be somewhere on their page

653
00:44:44.744 --> 00:44:47.484
in their dashboard that they can actually see

654
00:44:48.904 --> 00:44:50.265
where that $20.

655
00:44:50.265 --> 00:44:55.085
I think we're in their in their transaction summary, we have an update that's gonna show

656
00:44:55.464 --> 00:45:01.950
the additions and when when they're granted credits, like, when they get a referral, it's gonna show a line item for that.

657
00:45:01.950 --> 00:45:03.950
So there's gonna be an update coming soon.

658
00:45:03.950 --> 00:45:09.170
Right now, it just shows the full number, like, how much they total have. But, in a upcoming,

659
00:45:09.630 --> 00:45:15.810
release, it'll show in their transaction history when credits were granted to them when they when they gained credits

660
00:45:16.345 --> 00:45:20.825
or used credits. So they'll be able to see, oh, I got 20 from this referral.

661
00:45:20.825 --> 00:45:27.960
I got 20 from that referral, and it'll all be in the transaction summary for the for the rest for the for their transactions on the site.

662
00:45:28.119 --> 00:45:29.900
Okay. And that'll show in their dashboard?

663
00:45:30.520 --> 00:45:35.020
Correct. They can access it when they log in and look at their transaction history. Okay. Great.

664
00:45:35.160 --> 00:45:40.440
Alright. Thank you. You're welcome. I'm glad to hear that you're using that, referral credits there.

665
00:45:40.440 --> 00:45:43.260
It's a great incentive for members to refer other members.

666
00:45:44.085 --> 00:45:49.205
Alright. We got few more hands up here. We got Bill. Let me unmute you here, Bill. Hey. Hi, guys.

667
00:45:49.205 --> 00:45:51.205
How are you doing today? Good. Thanks.

668
00:45:51.445 --> 00:45:56.345
Question I have is I have two levels of membership on my directory. One's free, one's paid.

669
00:45:56.480 --> 00:45:58.960
And for the free level, I charge $25

670
00:45:58.960 --> 00:45:59.619
per lead.

671
00:45:59.920 --> 00:46:03.859
Is there a way in the finance to kind of, like, do a report that shows,

672
00:46:04.400 --> 00:46:08.740
you know, all the the revenue that was created just for the lead purchases?

673
00:46:10.885 --> 00:46:14.184
Yes. I think you should be able to filter

674
00:46:14.964 --> 00:46:20.585
by the type of transaction in your finance. Like, if it's a digital product, pay per post, or lead.

675
00:46:21.125 --> 00:46:24.184
If we go to let me see here.

676
00:46:25.270 --> 00:46:26.490
You wanna go to my site?

677
00:46:27.270 --> 00:46:30.730
Yeah. We can go to your site. I'll probably see some examples there. What's your site?

678
00:46:30.870 --> 00:46:32.970
It's uppercervicalcare.com.

679
00:46:33.270 --> 00:46:34.250
So here,

680
00:46:34.870 --> 00:46:36.810
let me see here. There is

681
00:46:37.485 --> 00:46:42.365
just one. Let me ask my my partner right here next to me. I think there was something here.

682
00:46:42.365 --> 00:46:46.045
Just a moment. Let's do this. If you go to product name and search lead here

683
00:46:46.765 --> 00:46:49.500
Yep. Let's see if that will pull it up there.

684
00:46:49.500 --> 00:46:52.460
There it should be there should be a drop down there as well. Yeah. There you go.

685
00:46:52.460 --> 00:46:56.320
You can type in lead here, and then you'll see

686
00:46:57.180 --> 00:47:01.040
it here. It's any any item with the word lead in it.

687
00:47:01.515 --> 00:47:06.494
I'm seeing this here, though, so I'm wondering oh, this had a coupon code leads 10.

688
00:47:06.795 --> 00:47:12.335
There should be something here that allows you to filter if it's digital product, paper, poster, leads.

689
00:47:12.474 --> 00:47:14.850
Maybe I'm imagining that, but I'm gonna look into that

690
00:47:15.730 --> 00:47:20.150
later. Thank you for bringing that up. Cool. Cool. I appreciate it. Thanks, guys. You're welcome.

691
00:47:20.770 --> 00:47:25.670
Let's see here. We got some more hands up here. We got Linus. Let me unmute your microphone. Linus.

692
00:47:26.130 --> 00:47:28.365
Alright. Linus, there we go. How are you doing today?

693
00:47:28.845 --> 00:47:35.165
I'm I'm doing good. Thank you for taking my question. Sure. So so I there are two questions for me.

694
00:47:35.165 --> 00:47:39.744
I just wanted to find find out if I there's a way I can easily,

695
00:47:40.445 --> 00:47:43.025
go in and improve my site SEO.

696
00:47:44.349 --> 00:47:45.710
For example, if I were to, like,

697
00:47:47.070 --> 00:47:51.810
optimize my site for meta title, meta description, where do I put that information?

698
00:47:52.590 --> 00:47:53.230
And It's a good

699
00:47:54.270 --> 00:47:57.090
And then Oh, yeah. Okay. Go ahead. Second question

700
00:47:57.550 --> 00:47:58.290
would be,

701
00:47:59.655 --> 00:48:01.735
if you can just comment on how I can,

702
00:48:02.135 --> 00:48:03.015
make use of,

703
00:48:04.935 --> 00:48:07.835
custom audience and and look alike audience.

704
00:48:09.495 --> 00:48:10.855
That's a good question as well.

705
00:48:11.095 --> 00:48:16.380
David, did we I think two webinars ago, we did, like, an overview of of where to make SEO edits.

706
00:48:16.440 --> 00:48:19.820
Is that in YouTube, or is that in our edited in our blog yet?

707
00:48:20.520 --> 00:48:22.040
It will be in the blog shortly.

708
00:48:22.040 --> 00:48:27.660
I'll go ahead and grab the, the replay link, though, for that webinar, and I'll post that in the chat here.

709
00:48:28.135 --> 00:48:32.855
Okay. Thank you. Yeah. Linus, two webinars ago, we covered where to make SEO edits.

710
00:48:32.855 --> 00:48:36.555
So if you wanna edit metadata on different types of pages, etcetera, etcetera,

711
00:48:37.015 --> 00:48:39.115
we did a great walk through for that.

712
00:48:39.575 --> 00:48:41.515
With regards to your second question,

713
00:48:42.520 --> 00:48:45.900
personally, I don't like using lookalike audiences.

714
00:48:47.000 --> 00:48:51.340
I've experienced them myself. I'd it might work with some niches and industries.

715
00:48:51.880 --> 00:48:53.660
From what I've personally experienced,

716
00:48:53.960 --> 00:48:55.500
it wastes your ad budget,

717
00:48:55.944 --> 00:49:01.885
And the quote, unquote look alike audiences is just a way for them, again, to spend your ad budget a lot quicker

718
00:49:02.345 --> 00:49:03.964
because it's they're using

719
00:49:04.345 --> 00:49:05.164
their own

720
00:49:05.464 --> 00:49:05.964
aggregated,

721
00:49:06.265 --> 00:49:08.025
like, data attributes for people.

722
00:49:08.025 --> 00:49:12.360
It's not very it's not very accurate in my opinion, so that's why it's kinda

723
00:49:12.740 --> 00:49:16.280
wasting ad clicks. If you're just trying to do broad advertising

724
00:49:16.660 --> 00:49:21.380
and you're not you're not trying to be very targeted, in that case, it can work well.

725
00:49:21.380 --> 00:49:23.320
It can also work well for lifestyle.

726
00:49:24.135 --> 00:49:27.175
You know, if you're advertising a pair of shoes, everybody loves shoes.

727
00:49:27.175 --> 00:49:31.275
There's probably no harm in showing, you know, shoe advertisement to a broader,

728
00:49:31.815 --> 00:49:33.915
audience through look alike audiences.

729
00:49:34.375 --> 00:49:39.115
But for directories and membership sites and and things of that nature, I would I would

730
00:49:40.190 --> 00:49:43.089
steer away from look alike audiences just from experience,

731
00:49:43.789 --> 00:49:47.569
because it does tend to waste your budget. And a look alike audience,

732
00:49:47.869 --> 00:49:51.650
we don't know what their definition of look alike is or similar audiences.

733
00:49:51.869 --> 00:49:55.325
They they call it sometimes too. Let's say you're targeting lawyers.

734
00:49:55.325 --> 00:50:01.805
They might consider dog walkers a look alike audience because they're they're service professionals and only for that reason.

735
00:50:01.805 --> 00:50:08.865
So in my opinion, I'd stay away from look alike audiences, but or if you're going to test it out, test it out with a low budget

736
00:50:09.260 --> 00:50:13.680
so that you you can tip your toe in before you make a a larger financial,

737
00:50:14.140 --> 00:50:15.839
investment in that type of marketing.

738
00:50:16.700 --> 00:50:17.839
Thank you very much.

739
00:50:18.140 --> 00:50:18.800
You're welcome.

740
00:50:19.260 --> 00:50:21.819
Alright. Good question. There I'll be I'll be honest.

741
00:50:21.819 --> 00:50:26.955
A lot of these ad platforms, they try to push you to create campaigns for look alike audiences or similar audiences.

742
00:50:27.415 --> 00:50:34.295
And, again, if it's like lifestyle products and things like that or, you know, just trending topics and news, that could work very well.

743
00:50:34.295 --> 00:50:39.410
But from my experience or maybe I just haven't done it well myself, it does tend to waste your budget.

744
00:50:39.410 --> 00:50:43.109
It's better just to figure out more targeted ways to to reach your audiences.

745
00:50:43.970 --> 00:50:45.510
Alright. Good question there, Linus.

746
00:50:45.970 --> 00:50:51.515
We'll stay with the l's. We'll go to Lisa here. Let me unmute your microphone, Lisa. Thanks, Jason.

747
00:50:52.055 --> 00:50:53.194
I'm trying to

748
00:50:53.494 --> 00:50:53.994
do

749
00:50:54.775 --> 00:50:55.515
some organic

750
00:50:56.055 --> 00:50:59.434
marketing and working on publishing my content

751
00:51:00.135 --> 00:51:02.954
more so. And so I have questions

752
00:51:03.255 --> 00:51:03.755
around

753
00:51:04.730 --> 00:51:09.210
the created date of blogs or any post type, I guess, really it is.

754
00:51:09.210 --> 00:51:14.109
A created date, the last edit date, and a start and publish date.

755
00:51:14.410 --> 00:51:18.750
And if you wanted to pull up my site, I could you could give me a great example.

756
00:51:19.555 --> 00:51:20.055
Sure.

757
00:51:20.355 --> 00:51:21.255
What's the site?

758
00:51:21.715 --> 00:51:24.615
It's myrbresource.com.

759
00:51:24.755 --> 00:51:25.255
Okay.

760
00:51:25.635 --> 00:51:27.155
And I'll go to your,

761
00:51:27.635 --> 00:51:28.935
manage posts here.

762
00:51:29.715 --> 00:51:30.215
Alright.

763
00:51:31.235 --> 00:51:31.735
And

764
00:51:32.730 --> 00:51:34.830
If you filter for RV

765
00:51:35.530 --> 00:51:36.030
enthusiast

766
00:51:36.650 --> 00:51:37.050
resources

767
00:51:38.410 --> 00:51:38.910
Okay.

768
00:51:40.890 --> 00:51:44.970
So we have, like, four different post types that are gonna be blogs and articles.

769
00:51:44.970 --> 00:51:47.230
But the first one, for example,

770
00:51:49.275 --> 00:52:00.175
I noticed on there it says, you know, when it was created and then I put the start publish date because I'm migrating from a WordPress and I'm I'm bringing all of my blogs over.

771
00:52:00.530 --> 00:52:03.510
And, of course, it takes time for me to do that.

772
00:52:04.050 --> 00:52:04.550
So

773
00:52:05.170 --> 00:52:07.109
I created the post on the third,

774
00:52:07.890 --> 00:52:11.829
but the original publish date was in 2023,

775
00:52:12.369 --> 00:52:16.365
but I edited it today. Am I handling that the right way?

776
00:52:17.385 --> 00:52:25.565
So there's something to be said that Google likes fresh or updated content, but also Google loves seasoned and established

777
00:52:26.025 --> 00:52:26.525
content,

778
00:52:26.984 --> 00:52:27.724
as well.

779
00:52:28.550 --> 00:52:29.770
Let's go to the article

780
00:52:30.150 --> 00:52:30.650
first,

781
00:52:31.110 --> 00:52:34.330
and let me just check a couple things for you first.

782
00:52:35.110 --> 00:52:38.410
What I'm gonna do is I'm gonna search for a rich

783
00:52:38.790 --> 00:52:39.770
snippet tester,

784
00:52:40.655 --> 00:52:42.494
and it's gonna take us to Google's rich.

785
00:52:42.494 --> 00:52:47.635
And let's just see currently what it's storing as far as the schema markup because what you're talking

786
00:52:47.935 --> 00:52:52.255
is more for the schema markup, the rich snippet markup, what's on the actual page.

787
00:52:52.255 --> 00:52:54.355
Obviously, Google reads, as well.

788
00:52:54.800 --> 00:52:57.600
Here it says posted 06/11/2023.

789
00:52:57.600 --> 00:52:58.660
It's also fine.

790
00:52:59.280 --> 00:53:03.920
What we wanna also check is, like, is Google indexing this article? You can check-in your,

791
00:53:04.640 --> 00:53:06.500
your search console for that,

792
00:53:06.915 --> 00:53:09.575
but I'm just doing a search here. Doesn't look

793
00:53:10.035 --> 00:53:14.615
like this article is being indexed, but you said you just added it a few days ago. Right?

794
00:53:14.995 --> 00:53:20.535
Yeah. That I I have a more historical one that might be better. But I will say,

795
00:53:21.000 --> 00:53:28.280
my slug is a little bit different because on the old site, we didn't have that, you know, it was a different category.

796
00:53:28.280 --> 00:53:31.580
Like, we didn't have RV service per RV enthusiasts

797
00:53:32.680 --> 00:53:34.375
in between them. No worries.

798
00:53:34.375 --> 00:53:39.755
So, yeah, this article was just published, so Google's still probably waiting to index it or or find it.

799
00:53:40.215 --> 00:53:43.735
But if we look at the rich snippet here, we can see I'll zoom in here a bit.

800
00:53:43.735 --> 00:53:49.620
So we can see that with the schema markup that b b has going on in the back end, the rich snippet, it is,

801
00:53:50.160 --> 00:53:54.340
defining the date published based on what you said and then date modified.

802
00:53:54.880 --> 00:53:57.300
Actually, having these both is beneficial,

803
00:53:58.080 --> 00:54:02.615
because anytime you make an update, Google will read it as fresh, fresh content,

804
00:54:02.915 --> 00:54:05.395
and then the date published will publish will create,

805
00:54:06.115 --> 00:54:10.595
save the historical value of the article since it's been online and its season.

806
00:54:10.595 --> 00:54:16.055
So in my opinion, this is fine the way it's set up. We just wanna get the article indexed quicker,

807
00:54:16.470 --> 00:54:19.630
with Google. Do you have your site map shared with Google? Just,

808
00:54:20.230 --> 00:54:25.930
Yeah. I do. And I have my I have I actually hired an SEO team. They're doing a great job, but,

809
00:54:26.310 --> 00:54:31.369
it's it's quite the undertaking. So I'm publishing new content while they're kind of migrating

810
00:54:32.005 --> 00:54:37.445
or vice versa. They're publishing new content. I'm migrating old content. And I have a question.

811
00:54:37.445 --> 00:54:41.545
Is the domain the old content, it was on the same domain

812
00:54:41.925 --> 00:54:43.525
my rvresource.com

813
00:54:43.525 --> 00:54:45.305
or it was on a a different domain?

814
00:54:45.789 --> 00:54:50.130
The domain is the same. It's it's I knew everything after that.

815
00:54:50.510 --> 00:54:53.089
Okay. This is a good this is a good point. So

816
00:54:53.630 --> 00:54:55.329
when you have the other guys

817
00:54:56.029 --> 00:54:59.010
creating new articles and and for the older articles,

818
00:54:59.415 --> 00:55:01.415
are they creating a three zero one redirect?

819
00:55:01.415 --> 00:55:04.475
Because you said the URL structure is a little bit different sometimes.

820
00:55:05.175 --> 00:55:06.315
So my recommendation

821
00:55:06.615 --> 00:55:07.275
would be

822
00:55:07.655 --> 00:55:09.595
anytime they're doing this,

823
00:55:10.935 --> 00:55:13.915
the because it's the same URL. So this would be the old

824
00:55:14.740 --> 00:55:15.640
article link,

825
00:55:16.660 --> 00:55:18.760
and then put the the new article

826
00:55:19.060 --> 00:55:21.960
link the on your on your BD site here.

827
00:55:22.180 --> 00:55:26.100
So this is gonna redirect the old article link to the new article link.

828
00:55:26.100 --> 00:55:28.840
So if the old article is ranking in search engines,

829
00:55:29.145 --> 00:55:31.645
all that traffic is gonna flow to the new article

830
00:55:32.345 --> 00:55:34.365
URL. Yeah. And we're doing that,

831
00:55:34.825 --> 00:55:37.545
Okay. That's a great that's a great thing to note.

832
00:55:37.545 --> 00:55:42.685
They have gone, you know, they've done the audit and we've found a lot of four zero one's,

833
00:55:43.225 --> 00:55:43.725
errors

834
00:55:44.250 --> 00:55:47.070
and, four zero four pages rather, whatever.

835
00:55:47.690 --> 00:55:48.090
And,

836
00:55:48.570 --> 00:55:50.510
so, yes, we're trying to

837
00:55:50.810 --> 00:55:57.450
diligently work on this, but it it's quite the undertaking because I did we we did it too fast, you know.

838
00:55:57.450 --> 00:55:59.135
We should've we should have,

839
00:55:59.595 --> 00:56:05.215
thought out that migration faster but the old site was non functional at that point.

840
00:56:05.515 --> 00:56:05.915
But,

841
00:56:06.875 --> 00:56:13.375
so to go back to the original question then, so is there something to be said then

842
00:56:13.980 --> 00:56:14.720
to publish

843
00:56:15.100 --> 00:56:16.000
the updated

844
00:56:16.300 --> 00:56:16.800
date

845
00:56:17.180 --> 00:56:20.000
on the front end? Like, should I add a widget

846
00:56:20.300 --> 00:56:21.119
in that

847
00:56:21.580 --> 00:56:22.080
update?

848
00:56:22.619 --> 00:56:26.720
Technically, it's not technically necessary because it is in the schema,

849
00:56:27.275 --> 00:56:29.615
and Google and other engines and bots

850
00:56:30.075 --> 00:56:32.815
do rely on the schema sometimes to understand

851
00:56:33.435 --> 00:56:37.775
the additional metadata or data attributes associated with a web page.

852
00:56:38.315 --> 00:56:44.380
So the fact that this is here is you're already kind of hinting to the search engines, this information.

853
00:56:44.920 --> 00:56:50.140
If you would wanted to explicitly put it just as a safe measure, you certainly can.

854
00:56:50.279 --> 00:56:53.020
I haven't really seen too many blogs that say,

855
00:56:53.400 --> 00:56:54.859
you know, create date,

856
00:56:55.295 --> 00:56:59.215
published on, and then last updated. I don't really see those three dates.

857
00:56:59.215 --> 00:57:03.475
I usually people usually just choose one date or the other to display on the site.

858
00:57:03.695 --> 00:57:05.555
However, again, your your schema

859
00:57:06.015 --> 00:57:08.820
is is covering both bases in this case here,

860
00:57:09.220 --> 00:57:11.240
with the date published and the date modified.

861
00:57:11.940 --> 00:57:13.140
Okay. That's cool.

862
00:57:13.140 --> 00:57:20.200
And and just just to say, I think I've I've seen myself where it's kinda just the updated

863
00:57:20.500 --> 00:57:21.000
date.

864
00:57:21.734 --> 00:57:26.394
But it this whole process is also a method of

865
00:57:27.974 --> 00:57:37.770
displaying the results on the BD site so that the newer articles are published ahead of the articles that were published on the old website.

866
00:57:38.230 --> 00:57:41.050
So it's also a little bit for some, like,

867
00:57:41.670 --> 00:57:43.050
aesthetics, if you will.

868
00:57:43.430 --> 00:57:45.369
Right. Right. Right. Right. I understand.

869
00:57:46.150 --> 00:57:49.270
Well, as long as it's part of the sitemap, that's why the sitemap's important.

870
00:57:49.270 --> 00:57:54.765
It kinda Google the sitemap is like an optional thing. It just gives Google a head start on

871
00:57:55.145 --> 00:58:02.924
internal deep internal pages on your site that might not be linked in the main menu or you have to do several clicks to get to those older pages.

872
00:58:03.240 --> 00:58:07.420
So the site map just kinda gives Google everything and it sounds like you've done that already.

873
00:58:07.800 --> 00:58:11.400
The thing about a site map is a site map could have 20,000 pages in it.

874
00:58:11.400 --> 00:58:22.295
Google might only wanna index 2,000 of them, because some of them are what they call thin content or duplicate or it's just a generic page like a search results page or or the fifth page of a search results.

875
00:58:22.295 --> 00:58:25.035
They only wanna index the first page of a search result,

876
00:58:25.655 --> 00:58:27.355
at their discretion. So,

877
00:58:27.815 --> 00:58:29.895
it sounds like you're doing everything right, to be honest.

878
00:58:29.895 --> 00:58:32.455
I think it just needs it sounds like you're working on it right now.

879
00:58:32.455 --> 00:58:34.600
So I'd give it a little more time and,

880
00:58:35.460 --> 00:58:46.600
you know, with search console, you can see how certain pages are moving up or down in Google's SERPs in the index and just see just check Google search console is the best thing to see that more pages are getting indexed,

881
00:58:46.980 --> 00:58:48.360
and so on and so forth.

882
00:58:48.875 --> 00:58:51.855
Yeah. That's great. That's great. And is there a way to

883
00:58:52.474 --> 00:58:52.974
set,

884
00:58:53.595 --> 00:58:54.575
like, links

885
00:58:54.954 --> 00:58:55.454
being

886
00:58:55.915 --> 00:58:57.295
bold and underlined

887
00:58:58.155 --> 00:59:00.494
in all of them without doing CSS?

888
00:59:02.010 --> 00:59:06.030
Because I did ask to chatbot that. You mean, like, a link like this?

889
00:59:06.330 --> 00:59:09.950
Yeah. Like, I'm having to bold and underline that all myself.

890
00:59:12.740 --> 00:59:13.240
Article.

891
00:59:14.045 --> 00:59:18.845
Yeah. You don't have to do that. What you can do is just this. I'll I'll I can add it for you here.

892
00:59:18.845 --> 00:59:23.665
So this is in the the post description. That's the the text of the thing. So we'll do,

893
00:59:24.045 --> 00:59:26.145
the post description, any a links,

894
00:59:26.685 --> 00:59:28.705
do font weight bold, and

895
00:59:29.150 --> 00:59:29.970
text decoration,

896
00:59:31.150 --> 00:59:31.650
underline.

897
00:59:32.190 --> 00:59:36.510
Let's go down and see if this is now bold and underlined. Yep. There there it is there.

898
00:59:36.510 --> 00:59:39.250
Oh, that's fantastic. So that'll be sign off then?

899
00:59:39.790 --> 00:59:45.425
That'll be for all your posts, and any links in the descriptions are the description is the contents of the article.

900
00:59:45.425 --> 00:59:47.925
So I can add that to your CSS if you like.

901
00:59:48.385 --> 00:59:49.845
Yeah. Yeah. Okay.

902
00:59:50.145 --> 00:59:53.985
I'll do that now. Let me do it with you here and then, yeah. The site's looking great though.

903
00:59:53.985 --> 00:59:57.200
Thank you, Lisa. Oh my gosh. It's been a labor of love.

904
00:59:57.200 --> 01:00:02.640
And, I will tell you, our SEO, we are sailing now. I'm I'm very excited. I'm happy to have

905
01:00:03.599 --> 01:00:04.000
yeah.

906
01:00:04.000 --> 01:00:10.500
I'm happy to be doing what we're doing because last November, I was ready to sell the whole thing, which would have only gained me about $3.

907
01:00:10.785 --> 01:00:11.105
So

908
01:00:11.984 --> 01:00:16.885
I I do have a one recommendation since we're talking about SEO and they're actively working on the articles.

909
01:00:17.184 --> 01:00:18.244
In each article,

910
01:00:18.545 --> 01:00:23.670
I would recommend linking to other pages of your website. Yes. Yes.

911
01:00:23.670 --> 01:00:31.109
So, like, transport your RV, link to the category for transporting IDs if if you have it, or another article that talks about transporting IDs.

912
01:00:31.109 --> 01:00:32.310
So do internal linking.

913
01:00:32.310 --> 01:00:35.609
You just need, like, two or three of them in each article to really make an impact,

914
01:00:35.990 --> 01:00:41.415
but that simple thing will will really help the the whole the, the value of the site in in Google.

915
01:00:41.875 --> 01:00:43.015
That is the plan.

916
01:00:43.555 --> 01:00:44.055
Okay.

917
01:00:44.355 --> 01:00:45.234
Alright. Well, that's saved.

918
01:00:45.234 --> 01:00:49.075
Let me just refresh this here, and we can check that, and we can take, another question here.

919
01:00:49.075 --> 01:00:51.015
There you go. It's bold and underlined now.

920
01:00:51.315 --> 01:00:54.200
Thank you so much. You're welcome. Thank you for the questions.

921
01:00:54.740 --> 01:00:59.400
Good to see Lisa. They're busy on her site. Oh, we got some more hands up here.

922
01:00:59.540 --> 01:01:04.040
Got a good friend, Sean, here. Sean, let me unmute your mic. There you go. How are you doing, Sean?

923
01:01:04.420 --> 01:01:07.960
Good. Great. It was a pleasure to have this, webinar.

924
01:01:09.115 --> 01:01:12.895
Questions for you. I have a I mean, we build a website.

925
01:01:12.955 --> 01:01:16.415
We have excellent position, a large number of the members.

926
01:01:16.795 --> 01:01:19.535
We're looking this, but the only concern we have

927
01:01:20.395 --> 01:01:21.295
is the

928
01:01:21.595 --> 01:01:23.215
SEO templates modification.

929
01:01:24.660 --> 01:01:25.240
We can't,

930
01:01:26.339 --> 01:01:28.440
there is a there is a ratio between

931
01:01:29.380 --> 01:01:32.440
the number of the content and the code in

932
01:01:32.740 --> 01:01:33.720
the wherein directories.

933
01:01:34.579 --> 01:01:42.605
So I wish we had we were able to add a text box or something that under the SEO template, especially to a team,

934
01:01:43.065 --> 01:01:46.365
to be able to add our own content. Right now,

935
01:01:48.105 --> 01:01:52.684
for the main parent category, we have excellent position on Google. But

936
01:01:53.450 --> 01:01:53.950
for

937
01:01:54.650 --> 01:01:56.829
the dynamic page that we created

938
01:01:57.130 --> 01:01:58.190
based on the location

939
01:01:58.650 --> 01:01:59.470
and the services,

940
01:02:00.490 --> 01:02:02.029
we have zero

941
01:02:02.490 --> 01:02:03.869
link, zero content,

942
01:02:04.170 --> 01:02:07.789
and we have a tough time to Google because the website is hundred.

943
01:02:08.605 --> 01:02:10.305
For thousand pages

944
01:02:10.845 --> 01:02:12.065
with only 10,000

945
01:02:12.205 --> 01:02:16.465
index. So one of the drawback or option is if you'd be able to add,

946
01:02:17.245 --> 01:02:18.465
be able to modify

947
01:02:18.925 --> 01:02:20.145
the SEO template.

948
01:02:20.730 --> 01:02:25.290
I contacted support. They told us just create a static page. It's okay.

949
01:02:25.290 --> 01:02:27.070
We did it for the main pages.

950
01:02:27.770 --> 01:02:31.230
But for deep pages, there's no way we can create

951
01:02:31.530 --> 01:02:33.630
a 44,000

952
01:02:34.095 --> 01:02:35.234
static page manual.

953
01:02:35.615 --> 01:02:36.095
So,

954
01:02:36.895 --> 01:02:38.994
what custom content will you add,

955
01:02:39.695 --> 01:02:41.875
in addition to the to the page title?

956
01:02:42.575 --> 01:02:45.395
You would you would create a block of text that's the same,

957
01:02:45.775 --> 01:02:48.755
but it just it just fills in that that category

958
01:02:49.940 --> 01:02:50.839
as a variable.

959
01:02:51.460 --> 01:02:52.279
Yeah. So, basically,

960
01:02:52.740 --> 01:02:54.420
the website is about attorneys.

961
01:02:54.420 --> 01:02:58.839
So you're gonna say 10 tips about how to try choose the right lawyers or attorneys,

962
01:02:59.299 --> 01:03:02.519
and then I put a city as a tagline, which is dynamically

963
01:03:02.819 --> 01:03:03.319
grabbed

964
01:03:04.405 --> 01:03:04.905
from

965
01:03:05.205 --> 01:03:09.145
the dynamic URL instead of the attentives to choose the right or general essentials.

966
01:03:09.845 --> 01:03:12.905
And then the con the rest of the content is with general.

967
01:03:13.365 --> 01:03:14.425
Gotcha. Okay.

968
01:03:15.245 --> 01:03:20.110
I What's your I I think I might have a a method for you to do that as an example.

969
01:03:20.350 --> 01:03:22.850
Let me just put you in the right direction here.

970
01:03:24.030 --> 01:03:24.530
So

971
01:03:24.910 --> 01:03:30.450
the member search results pages, it works off this widget, Bootstrap theme, member results.

972
01:03:30.895 --> 01:03:35.795
Okay. So I'm gonna go ahead and customize this real quick. Bootstrap team member results.

973
01:03:35.935 --> 01:03:38.035
Let me point you in the right direction.

974
01:03:38.575 --> 01:03:39.075
Mhmm.

975
01:03:41.855 --> 01:03:44.355
It's tread carefully here, but I'll I'll show you

976
01:03:44.760 --> 01:03:47.660
some things you can do. Where were you planning to put this? At the bottom

977
01:03:49.080 --> 01:03:53.020
or at the top? At the bottom bottom is fine. Yeah. Basically Okay. Backwards.

978
01:03:53.400 --> 01:03:59.180
So okay. So, actually, now that I'm thinking about it, you don't even need to customize that widget.

979
01:03:59.565 --> 01:04:03.185
What you can do is go to edit post settings.

980
01:04:03.405 --> 01:04:08.285
I don't know the variables to use off the top of my head, but I'll show you where you can where you can start with this.

981
01:04:08.285 --> 01:04:12.305
So what you wanna do is look for listing or member listing. Let me search for listing.

982
01:04:13.130 --> 01:04:14.350
And when you're here,

983
01:04:14.890 --> 01:04:17.390
you can go to the search results page design,

984
01:04:18.090 --> 01:04:18.990
code view,

985
01:04:19.850 --> 01:04:22.030
and scroll down to the page footer.

986
01:04:22.330 --> 01:04:24.190
I'm just gonna put some text here.

987
01:04:25.130 --> 01:04:25.950
Los Angeles

988
01:04:26.810 --> 01:04:27.310
Attorney,

989
01:04:28.535 --> 01:04:30.315
Forget the spelling. Top 10.

990
01:04:31.095 --> 01:04:34.155
Here is content. Okay. I'm gonna save the changes.

991
01:04:36.935 --> 01:04:40.555
And let me just refresh the search results page now.

992
01:04:40.700 --> 01:04:44.320
So if we scroll down now, here we see the content Los Angeles.

993
01:04:44.460 --> 01:04:47.360
Now we just have to put the variables based on the page,

994
01:04:47.740 --> 01:04:50.060
you know, the targets that are happening on the page.

995
01:04:50.060 --> 01:04:54.585
I don't know off the top of my head exactly what to to do for that, but you're gonna have your subcategory,

996
01:04:54.885 --> 01:04:55.625
your location,

997
01:04:55.925 --> 01:04:57.305
top category, etcetera.

998
01:04:57.685 --> 01:04:58.185
Sure.

999
01:04:58.485 --> 01:05:04.425
So just to put you in it so that's where you would do it, in the member listing, search results, design, footer code.

1000
01:05:04.565 --> 01:05:06.085
And you can also create a widget.

1001
01:05:06.085 --> 01:05:10.320
So if you wanna do your little your code in the widget, you can do widget equals,

1002
01:05:10.940 --> 01:05:12.000
you know, the

1003
01:05:12.380 --> 01:05:13.200
custom content,

1004
01:05:13.740 --> 01:05:14.480
and then

1005
01:05:14.940 --> 01:05:18.240
and then just have and then do your work in the custom widget.

1006
01:05:18.540 --> 01:05:20.400
So you just put this here in the bottom.

1007
01:05:21.945 --> 01:05:28.425
But if you in future, you can add as an option to see a template to be modified. That's a no.

1008
01:05:28.425 --> 01:05:30.525
Absolutely. That's a wonderful suggestion.

1009
01:05:30.985 --> 01:05:35.785
Maybe you have descriptions for each category, and then you can choose to render that in a certain location.

1010
01:05:35.785 --> 01:05:39.990
I'm with you. I I I totally understand what you're what you're saying. It's a good suggestion.

1011
01:05:40.609 --> 01:05:43.750
I appreciate it. Thank you. Thank you, Sean. Good question there.

1012
01:05:44.609 --> 01:05:45.089
Okay. Yeah.

1013
01:05:45.089 --> 01:05:50.070
And keep us updated on your progress, Sean, as you, continue to rank, your site in Google there.

1014
01:05:50.735 --> 01:05:54.015
Alright. Let's see if we have any other hands up here. We got a few more hands up here.

1015
01:05:54.015 --> 01:05:55.555
We have time for a few more questions.

1016
01:05:55.935 --> 01:06:00.995
Colette, let me get to you. We promised to take a look at your site. I've unmuted your microphone.

1017
01:06:01.855 --> 01:06:03.695
Thanks, Jason. That would be great.

1018
01:06:03.695 --> 01:06:10.140
It it seems to be the mobile view that's really slow at the moment, and I just can't figure out what's causing that.

1019
01:06:10.759 --> 01:06:12.140
Which website is this?

1020
01:06:12.440 --> 01:06:14.940
Selwynconnect.c0.nzed.

1021
01:06:15.240 --> 01:06:17.420
Okay. Great. Let me get all my speed,

1022
01:06:17.720 --> 01:06:19.420
tools up here, and

1023
01:06:20.015 --> 01:06:25.455
what we can do is visit your site here. Should we just try the home page as the Yeah.

1024
01:06:25.455 --> 01:06:28.435
That's that's what I've been trying, just on page speed insights.

1025
01:06:29.215 --> 01:06:32.835
Great. Let me take a quick look here and just run a couple tests

1026
01:06:33.510 --> 01:06:35.910
and see if there's anything that stands out.

1027
01:06:36.230 --> 01:06:37.130
Let me check

1028
01:06:37.830 --> 01:06:42.470
out myself visually on the home page. Yep. Pretty straightforward. I remember your site.

1029
01:06:42.470 --> 01:06:43.610
This looks very nice.

1030
01:06:44.710 --> 01:06:48.090
Let me go to your design settings. I just wanna see

1031
01:06:48.444 --> 01:06:52.204
what I know you're you were running AdButler on your site before and things like that.

1032
01:06:52.204 --> 01:06:53.184
Let me just see,

1033
01:06:54.045 --> 01:06:55.744
what might still be here.

1034
01:06:56.204 --> 01:07:01.984
So in the head, we are running, this script here, Google Tag Manager. That's fine.

1035
01:07:02.440 --> 01:07:03.640
And we have this script here.

1036
01:07:05.800 --> 01:07:10.460
I think this is for your ad. This delays the ad plug, so that's smart to do.

1037
01:07:10.840 --> 01:07:16.220
So on mobile here, we have a 85. Not horrible. We always like to see all greens, though.

1038
01:07:16.845 --> 01:07:19.825
Mine was 36 a few minutes ago, so that's interesting.

1039
01:07:21.725 --> 01:07:25.425
So it's 85 here, but, well, I'd like to cross reference it with GTmetrix

1040
01:07:25.725 --> 01:07:27.905
as well. Yeah. So it's showing here.

1041
01:07:28.490 --> 01:07:32.190
Are you doing page speed just like this? Is this where you're coming to do your testing?

1042
01:07:32.650 --> 01:07:35.690
Yeah. Exactly like that. Let's do one more run.

1043
01:07:35.690 --> 01:07:39.450
It's good to do another run, or let me do this so we can actually do it.

1044
01:07:39.450 --> 01:07:41.299
So if you're if it if it just kind of

1045
01:07:41.955 --> 01:07:46.055
well, it's it's doing it, so that's fine. Let's give it a second here and see

1046
01:07:46.595 --> 01:07:50.855
what it's going to show us. But let me also take a look at the waterfall here.

1047
01:07:52.595 --> 01:07:53.975
Everything is loading

1048
01:07:54.830 --> 01:08:00.610
nicely. There's no major lags, which is what we wanna see. Just just everything one after another.

1049
01:08:01.390 --> 01:08:03.010
And as far as size,

1050
01:08:03.870 --> 01:08:07.810
yep, your largest image is a hundred kilobytes. That is absolutely perfect.

1051
01:08:07.870 --> 01:08:09.810
And then you have your Google Tag Manager.

1052
01:08:10.164 --> 01:08:11.144
I would recommend,

1053
01:08:11.444 --> 01:08:14.664
actually, your Google Tag Manager loading it in the footer.

1054
01:08:15.285 --> 01:08:15.525
Okay.

1055
01:08:15.525 --> 01:08:20.885
If you're using Google Tag Manager, it means you have other scripts in there, like analytics and maybe a couple others.

1056
01:08:20.885 --> 01:08:21.385
Correct?

1057
01:08:22.130 --> 01:08:24.949
Or do you do you are you familiar with what's in there?

1058
01:08:26.609 --> 01:08:27.510
It's mostly

1059
01:08:27.969 --> 01:08:34.069
just for the analytics, but because I was on the old version and had to update, I couldn't do it,

1060
01:08:35.010 --> 01:08:36.710
on your updated option.

1061
01:08:37.145 --> 01:08:37.645
Okay.

1062
01:08:37.785 --> 01:08:43.385
I think it's safe to put it in the footer so it doesn't delay the the, like, the main page from loading.

1063
01:08:43.385 --> 01:08:50.370
All the any script you use, whatever it is, if it's Facebook or they always say put it in the head, put it at put put the snippet of code in the head.

1064
01:08:50.450 --> 01:08:52.390
They just wanna prioritize the loading

1065
01:08:53.090 --> 01:08:53.970
of their scripts.

1066
01:08:53.970 --> 01:08:57.830
It doesn't necessarily mean that their script is not gonna work being in the footer.

1067
01:08:57.890 --> 01:09:00.630
It just delays it a bit more, which actually helps

1068
01:09:00.930 --> 01:09:05.110
with your page speed score because it's not a critical asset for the site. It's analytics.

1069
01:09:05.170 --> 01:09:10.435
It's we want the page to load first. So then we because, actually, let me side note here.

1070
01:09:10.435 --> 01:09:27.600
When Google Analytics and all these guys want you to improve your SEO and they tell you to put this code in the head of your site, which is the top of your site, and you wanna reduce bounce rates and and your load times, they're actually doing you a disservice because it's actually increasing load times, which actually increases bounce rates.

1071
01:09:27.600 --> 01:09:28.740
So it's very counterintuitive,

1072
01:09:29.920 --> 01:09:34.864
to have certain scripts in the head. Most don't rely on being in the head. They just,

1073
01:09:35.245 --> 01:09:40.385
want it to be. So I'm seeing 93 here for mobile and 92. Let's run it one more time

1074
01:09:40.844 --> 01:09:42.385
now that this is here.

1075
01:09:44.530 --> 01:09:49.590
And I'm gonna I'm gonna mention one more thing to you. You are in New Zealand as well.

1076
01:09:49.729 --> 01:09:56.790
We are working on a global site delivery service for since our BD servers are in The US,

1077
01:09:57.165 --> 01:10:01.344
sometimes more international users in Australia, New Zealand, UK

1078
01:10:01.804 --> 01:10:03.824
might themselves experience slower

1079
01:10:04.284 --> 01:10:07.905
or or more latency or longer times for pages to load.

1080
01:10:07.965 --> 01:10:11.965
So we're working on a on a on a service or tool to speed that up.

1081
01:10:11.965 --> 01:10:16.679
So you'll have fast lightning speeds worldwide for your site. Right.

1082
01:10:17.300 --> 01:10:21.160
But I'm seeing here yeah. Now we're have all greens here 94

1083
01:10:21.540 --> 01:10:24.435
desktop. Let me run GT metrics one more time.

1084
01:10:24.515 --> 01:10:28.215
And from what I'm seeing in the waterfall, you're not you don't have any heavy resources.

1085
01:10:28.435 --> 01:10:33.095
Nothing is everything was perfect, actually. Your largest image is a hundred kilobytes.

1086
01:10:33.155 --> 01:10:36.450
So it would really just depends on the person's Internet at that point.

1087
01:10:37.010 --> 01:10:40.550
Okay. So I shouldn't worry too much about the Core Web Vitals failing

1088
01:10:41.090 --> 01:10:42.310
on Google Analytics?

1089
01:10:42.930 --> 01:10:47.590
No. That's really the the Core Web Vitals are really tough. They're continuously

1090
01:10:48.050 --> 01:10:52.485
visiting your site. This is probably one of the hardest things to get green.

1091
01:10:52.485 --> 01:10:57.945
I think if you're seeing performance scores here in the greens on your test and you do multiple trials

1092
01:10:58.325 --> 01:11:00.425
and you're seeing it, that's a good indicator.

1093
01:11:00.805 --> 01:11:11.880
We're always looking at sites like especially like yours, Colette, and seeing where we can improve some of these things that are might be in the red and and what can turn this to the to the past,

1094
01:11:12.580 --> 01:11:14.440
the green past that we like to see.

1095
01:11:15.060 --> 01:11:18.740
Mhmm. So, yeah, there's always work to to be done to improve.

1096
01:11:18.740 --> 01:11:22.704
But remember, you got to compare your site across other websites around the Internet.

1097
01:11:22.704 --> 01:11:26.545
Most sites are not even in the fifties for their performance. You know?

1098
01:11:26.545 --> 01:11:28.625
Oh, I'm more than more than happy with that.

1099
01:11:28.625 --> 01:11:32.580
I've just run it a few times this last month, and it's been in the thirties for

1100
01:11:32.960 --> 01:11:34.260
mobile. So Gotcha.

1101
01:11:34.800 --> 01:11:39.120
I'm excited to see it's it's not stuck there everywhere. And, also, this this is for everyone.

1102
01:11:39.120 --> 01:11:42.320
If you're doing your your scores, feel free to email the BD support team.

1103
01:11:42.320 --> 01:11:50.315
I don't wanna put them on blast, but we always like to explore and see why a page might not be getting optimal scoring, because it could be something on our end.

1104
01:11:50.315 --> 01:11:54.735
Sometimes it's an asset the user added to their site, like a really large image or,

1105
01:11:55.514 --> 01:11:58.395
scripts that are really just sucking the bandwidth and things like that.

1106
01:11:58.395 --> 01:12:03.430
But if it's something on our end, we always wanna try to fix those, to keep scores in the high nineties.

1107
01:12:04.370 --> 01:12:08.930
Awesome. Well, thank thanks for that, Jason. I appreciate your time. Alright. Thank you, Colette.

1108
01:12:08.930 --> 01:12:13.170
Good question there. Always good to check up on the sites. Alright. We got a few more hands up here.

1109
01:12:13.170 --> 01:12:15.830
We'll go we'll go with Jim here. Jim, how are you doing, Jim?

1110
01:12:16.395 --> 01:12:17.775
Good. Good. Good. Quick question.

1111
01:12:18.395 --> 01:12:22.795
I just recently restructured my categories. Still the site is still growing.

1112
01:12:22.795 --> 01:12:27.614
But in a member category, you have a place where you can upload an image for the category.

1113
01:12:28.155 --> 01:12:31.775
I could not figure out any way to actually display that image

1114
01:12:32.370 --> 01:12:33.830
when looking at a list

1115
01:12:34.370 --> 01:12:37.830
of of, members in that category or looking at a list of categories.

1116
01:12:38.530 --> 01:12:43.270
How do you use the image that is associated to an image, a member category?

1117
01:12:43.730 --> 01:12:45.250
Okay. Great question there.

1118
01:12:45.650 --> 01:12:47.915
Let's actually take a look here.

1119
01:12:47.915 --> 01:12:52.075
Basically, we want to know what the, like the PHP variable is for that.

1120
01:12:52.715 --> 01:12:56.815
Let me see what we can figure out for you here. Let me share my screen. Yep.

1121
01:12:56.875 --> 01:12:58.975
Let's go to this test site here,

1122
01:12:59.840 --> 01:13:03.700
and we're looking at categories. I will add an image just to,

1123
01:13:04.800 --> 01:13:07.220
to the detailing here. Just a moment.

1124
01:13:08.080 --> 01:13:09.940
Let's go to member categories.

1125
01:13:10.880 --> 01:13:15.140
And where are you looking to add these images? Is it is it on this page or?

1126
01:13:15.775 --> 01:13:18.494
Where are you currently loading them, I should say.

1127
01:13:19.114 --> 01:13:19.994
Yeah. There you go.

1128
01:13:19.994 --> 01:13:25.135
I I originally had all of my categories as top level, which was wrong, and I have moved them into sublevels.

1129
01:13:25.195 --> 01:13:33.820
But as a top level, when I went to, you know, the member directory here, it would list all of my categories, but it would just list them by name.

1130
01:13:34.040 --> 01:13:37.659
And I was hoping at that point to have the picture next to them.

1131
01:13:38.600 --> 01:13:39.100
Or

1132
01:13:39.719 --> 01:13:42.940
if I have to create my own page, that's fine.

1133
01:13:43.594 --> 01:13:47.935
Just letting me know the variable I can use to to put it in, that would be great.

1134
01:13:48.635 --> 01:13:54.335
And how many categories are we talking about here? Because it's gonna I don't know. 25 or 30.

1135
01:13:54.554 --> 01:13:55.775
20 five or 30.

1136
01:13:56.130 --> 01:14:01.590
To be honest with you, instead of customizing, like, the widget here and figuring out how to put

1137
01:14:01.970 --> 01:14:02.710
code in

1138
01:14:03.330 --> 01:14:07.250
the the image, what I would recommend is exactly what what you said,

1139
01:14:07.810 --> 01:14:09.635
is just the greatest data.

1140
01:14:10.655 --> 01:14:13.074
Yeah. Let's do a quick one together here.

1141
01:14:13.775 --> 01:14:14.275
So

1142
01:14:15.054 --> 01:14:17.454
with the you can choose from one of the blocks here.

1143
01:14:17.454 --> 01:14:21.795
I think there's I mean, again, it depends what you have, but you could do something like this

1144
01:14:22.350 --> 01:14:24.130
and just replace these images.

1145
01:14:24.430 --> 01:14:26.930
I don't know what's on this site. Let's just quickly look.

1146
01:14:27.070 --> 01:14:32.270
And we'll just use this light bulb as an example, but or this car. Right? So you can replace it.

1147
01:14:32.510 --> 01:14:33.970
This obviously has some

1148
01:14:34.815 --> 01:14:40.035
size things, but you can basically use one of the premade blocks and just swap out the images.

1149
01:14:40.415 --> 01:14:44.035
It'll probably take you, you know, five, ten minutes to to do the thing.

1150
01:14:44.575 --> 01:14:45.555
Another block,

1151
01:14:45.935 --> 01:14:48.950
that would be good. Let's see here. Yeah. Because there's no

1152
01:14:49.330 --> 01:14:52.870
simple way just to use the, the image that we've assigned to the category.

1153
01:14:53.490 --> 01:14:53.990
So

1154
01:14:54.530 --> 01:14:57.910
what you could do is, there's another thing you could do, actually.

1155
01:14:58.130 --> 01:15:00.195
Let's go, since you're asking that.

1156
01:15:00.994 --> 01:15:03.815
If you were gonna do it here, you'd have to edit this widget,

1157
01:15:04.195 --> 01:15:06.915
which means you're gonna have to get into some complicated code.

1158
01:15:06.915 --> 01:15:11.974
So the widget would be groups, member categories. Let's let's actually add an image here

1159
01:15:12.370 --> 01:15:16.930
and see what we can get for you. I'm a developer, so this is not the Okay. You are. Okay. Okay.

1160
01:15:16.930 --> 01:15:18.310
I was trying to keep things,

1161
01:15:18.770 --> 01:15:22.870
as simple as possible there. So let's actually add an image. So this has an image here,

1162
01:15:23.410 --> 01:15:24.950
restaurants, auto services.

1163
01:15:25.489 --> 01:15:25.969
So here

1164
01:15:26.615 --> 01:15:29.435
if we come here, let's go back to this.

1165
01:15:31.335 --> 01:15:36.475
And what I like to do is look for the, the classes here so I can find them in the code real quick.

1166
01:15:37.895 --> 01:15:42.770
Okay. Here's a panel heading. So here we have echo, a profession file name.

1167
01:15:42.770 --> 01:15:44.389
If we go into the database,

1168
01:15:44.770 --> 01:15:47.409
we should be able to see the image that's associated with it.

1169
01:15:47.409 --> 01:15:51.429
Since you already said your developer will go a little higher level here, let's go to the SQL database.

1170
01:15:52.690 --> 01:15:54.790
And if we go to the

1171
01:15:55.324 --> 01:15:56.465
professions table,

1172
01:15:57.565 --> 01:16:01.804
it should show us the variable to use. So there's two. There's list services.

1173
01:16:01.804 --> 01:16:03.105
Those are all your subcategories,

1174
01:16:03.725 --> 01:16:06.705
and there's list professions. Those are your top level categories.

1175
01:16:07.710 --> 01:16:11.170
So here we have the image here. It's images restaurant PNG.

1176
01:16:11.390 --> 01:16:17.250
So if we just do like if we just render that here, I'll do the quick and dirty way here.

1177
01:16:18.590 --> 01:16:24.315
Here it says echo file name. I'm just gonna do an image. Again, this is just quick and dirty.

1178
01:16:24.315 --> 01:16:26.574
So image src equals this,

1179
01:16:28.715 --> 01:16:30.974
and I'll close this, and I'll do image,

1180
01:16:31.915 --> 01:16:33.215
and we'll save it.

1181
01:16:36.410 --> 01:16:41.070
And again, yeah, it's just image. So if I refresh this page, we should see some images here now.

1182
01:16:41.449 --> 01:16:42.270
There you go.

1183
01:16:42.489 --> 01:16:48.775
So these are the, again, this is the quick and dirty, not the pretty way, but that is how you can how you can render it here.

1184
01:16:48.835 --> 01:16:52.215
You just have to style it up yourself. That's why I was kinda going towards the other,

1185
01:16:52.675 --> 01:16:55.074
direction. That works fine. That's a good that's a good,

1186
01:16:55.955 --> 01:17:00.614
good direction to go. Appreciate it. Okay. You're welcome. Good question there. Thank you.

1187
01:17:01.850 --> 01:17:04.170
Little higher level stuff there for for the devs. Yeah.

1188
01:17:04.170 --> 01:17:08.330
You anything in the database, you technically can print or render on the front end of your site.

1189
01:17:08.330 --> 01:17:09.930
You just need to know the the variables.

1190
01:17:09.930 --> 01:17:13.950
That's kinda what Sean was referring to with his, the SEO variables,

1191
01:17:14.330 --> 01:17:15.230
for his pages.

1192
01:17:16.155 --> 01:17:21.115
Alright. Guys, I think that's a great place to, put a pin in it and, take a pause.

1193
01:17:21.115 --> 01:17:28.575
Thank you guys so much for joining us in this webinar, and big shout out to David for putting together the part one of what is,

1194
01:17:29.180 --> 01:17:33.120
what are remarketing as. I'm very excited for part two,

1195
01:17:33.660 --> 01:17:36.080
which we'll do in an upcoming webinar.

1196
01:17:36.940 --> 01:17:38.240
Lots of lab updates,

1197
01:17:38.700 --> 01:17:40.060
released and coming soon.

1198
01:17:40.060 --> 01:17:44.080
Some big ones are gonna be released soon, so it's gonna be, I think, a pretty exciting May,

1199
01:17:44.765 --> 01:17:45.425
next month.

1200
01:17:46.045 --> 01:17:49.885
And, yeah, I will post a replay of this webinar in the Facebook group.

1201
01:17:49.885 --> 01:17:54.525
You could join there join us there at brilliantdirectories.com/Facebook.

1202
01:17:54.525 --> 01:17:58.845
Just hit that join button. The next webinar will be in two weeks, and we will be in May.

1203
01:17:58.845 --> 01:18:02.500
We're almost reaching the middle of the year. Time is really going fast.

1204
01:18:02.800 --> 01:18:06.240
And those of you who joined us, on YouTube, thank you so much.

1205
01:18:06.240 --> 01:18:11.380
You can subscribe to our YouTube channel. Go to brilliantdirectories.com/youtube.

1206
01:18:11.520 --> 01:18:16.700
And on behalf of myself, David, and the entire Brilliant Directories family, thank you guys so much.

1207
01:18:16.700 --> 01:18:20.860
It's been a blast. We'll see you in the next webinar. Have a great day and a brilliant week.

1208
01:18:20.860 --> 01:18:21.840
Take care, guys.