WEBVTT

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And let's get things started off here. So if this is your first time joining, welcome.

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I am Jason there on the left, and we're lucky to be joined by David Rockland, the digital strategist and so much more here at Brilliant Directories.

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So, David, thank you for taking the time to join us today. Hey, everybody.

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So glad to be back with you for another webinar Wednesday. We got number one eighty here.

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We're really moving up the numbers.

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And for the big one eighty, we've got a special guest presenter coming up in today's webinar as well.

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I'm sure many of you know him. So, really looking forward to that. Awesome. Yeah.

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We do have a special guest joining us today for the tip of the week, so we'll unveil that, in just a few clicks.

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Karen, I see you just logged in here. Welcome, Karen, to the webinar and also Dominic. Alright.

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We are streaming on YouTube.

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If you're not subscribed to the Brilliant Directories YouTube channel, highly recommend doing so.

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Recommend doing so. You can go to brilliantdirectories.com/youtube

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and just click on that subscribe button.

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You'll get notified as soon as the webinar replays are available, tips of the week, featured tutorials, and tons more.

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And one of the benefits of streaming on YouTube live is one, we get to reach out to our friends on YouTube, but also the replay will be immediately

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available and we will post it in the Brilliant Directories Facebook group.

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And we invite you to join us there as well. You can go to brilliantdirectories.com/facebook

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and just click on that blue join button. I'm in there myself. There are some really constructive,

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discussions asking

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about growth strategies, marketing ideas, people sharing feedback, asking questions.

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So if you're just starting out or you've been working on your site for a while and you want to mingle with some fellow membership website owners, it is a great place to be.

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And actually, yeah, in the Facebook group last month, we were running an iPad giveaway with some runner-up prizes.

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Lars was our big iPad winner.

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So again, if you want, we do these from from time to time in the Facebook group.

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So, again, definitely recommend going to brilliantdirectories.com/facebook.

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Lars won the iPad this time, a new iPad. Aries located in Germany.

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That delivery is on the way and probably expected for tomorrow.

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And we had some runner-up winners, for some lifetime website plans. And several,

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runner runner-up winners won some Amazon, gift cards, dollars 150

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Amazon gift cards. I think almost everyone, has received their prizes.

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We might be waiting to hear back from a couple of you there.

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But, if you're on the webinar and you're seeing this, just reach out to, the support team or to us via Facebook and we'll make sure you get your prizes delivered to you.

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Doctor.

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Joe Carlasare (zero thirty three): Actually, one thing about this, that part of that contest was just leaving a comment on a post.

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And I think we got super close to a thousand comments,

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in the group,

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which is great.

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I think the next time we run this, if we can get to a thousand, we'll give away two iPads instead of just one.

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So, we'll have you double your chances of winning an iPad if we get,

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a little bit more commenting on that post there. And, again, we see a lot of new names and faces.

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Just a little bit about webinar Wednesday.

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You know, week after week, thanks to your suggestions to BD Community, we're pushing new updates and features,

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into the platform.

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So Webinar Wednesday really gives us an opportunity to share with you some of those features that help you grow your community a bit faster, things that you can actually take actionable steps with, things such as increasing your traffic, converting visitors to members.

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We kind of discussed revenue opportunities in some of the webinars.

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So if you have questions about your membership website, we should have some time towards the end for a Q and A.

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If you're stuck on something with your site, this would be a great time to ask us, and we'll always do our best to assist you.

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And we do have a big tip of the week today. So I'm gonna breeze through these lab updates.

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But, actually, these are some pretty meaty lab updates.

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They probably warrant their own tip of the week, shortly in the future.

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But I'm just going to breeze through these, so that everyone, is aware of some of these new features that are available.

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At the top here, digital products.

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In the last webinar, we were just a few days away from releasing this, And I think the tip of the week actually did review the digital products.

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So that'll be its that's that segment already exists, I think, on YouTube.

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But basically, with the digital products now, instead of only being able to offer a one time payment option, you can allow users to donate to your site so they can enter a custom donation amount, 1 to a million dollars, whatever, however generous they're feeling.

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You can also have recurring donations.

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So if someone wanted to donate to your site, like, $20 a month,

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like NPR

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radio or whatever it might be, you can now collect recurring donations to your site.

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Effectively, the user can enter their recurring amount, and that could be monthly, yearly,

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semi annually, etcetera.

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In addition to the custom donation amounts, you can also just have recurring subscriptions.

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And I think I have an example here.

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Yeah, this is a test site we have for the digital product.

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So if you go and create a new digital product,

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and again, if you're not familiar, digital products are basically additional services,

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or items that you can sell beyond the main membership plan, that a user might have on your site.

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So when you come here to create a digital product as the website owner,

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in addition to a one time payment, here we go, you have a free product,

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recurring subscriptions or a custom donation amount. So if we click on recurring subscription,

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you can choose what cycles are available

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and the prices for each cycle.

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So if you wanted to enable,

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monthly and let's just say annually,

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you can set the prices like that.

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And, and that would be the price of the digital product and it'll automatically bill just like the membership plan.

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So, the big news here is

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prior to this, BD,

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website owners could only pin a member to one recurring subscription.

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Now, you can have infinite and unlimited.

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It's only up to your imagination as to what you want to offer your members and your community.

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Also, a major thing, there are if you have the member credits add on with this, you can now choose to grant credits after the initial purchase.

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So if you wanted to sell, you know, 202

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hundred dollars worth of credits of your to your site for a hundred bucks,

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you can do that here by setting how many credits they'll be granted to your site afterwards.

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And even bigger, you can choose if members can or cannot use their existing credits

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towards this purchase. So if I have a hundred dollars of credits

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in my account,

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I I can't you can choose it, so they cannot use it.

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They have to use their credit card or a valid payment method.

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So you, the website owner, actually collect real funds

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for the purchase. So in effect, you can sell credits and ensure that you are receiving

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a real monetary value for that purchase, not not the user just using their credits.

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Alright. Next one here. This is huge. And, again, it does warrant its own,

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tip of the week, but tags in the admin area are now available. You can create custom tags

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and pin your members to these static,

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tags. Let me show you where those are.

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And David, while I'm going here, are there any use cases or just common use cases you can think of off the top of your head,

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for member tags and why anyone would want to use these?

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They could be used when you're importing a specific list of of members,

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for people who submit

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specific forms on your website.

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It doesn't necessarily have to be the same as smart lists, which are dynamically updated,

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but custom tags allow you to essentially add kind of keywords

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to

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specific members so that you can better organize them in a little bit different of a way compared to smart lists.

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I think that's a that's great. And,

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I'm just creating a sample here. So you can create tag groups.

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So maybe you want to create a group of tags just to identify I'm doing, in this example, imported members.

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So let's just make a a tag called January 2024.

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I can choose the tag group it belongs to.

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So it's gonna be really scalable and expandable as this evolves into more than kind of this phase one release.

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But here, what we've done is we've created the tag group, And then you could have multiple tags nest as part of the tag group.

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Let's go to search members real quick.

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And let's actually assign,

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a few people, just this first group of 20 people,

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to that tag group. So there's bulk actions here. And you can do add or remove tag.

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And we'll hit apply.

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And you just choose, we're going to add a tag. And I'm going to choose lawyers imported January

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2024.

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This could be people who maybe

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attended an event of yours and you wanna just tag them on your site that they attended an event.

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And later,

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what you can do is you can do you can search for member tags here. So lawyers imported January 2024.

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I think I did, 20 members. Let's see if they come up. 25 members here.

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So from this, with this tag group, we can create a smart list.

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And from the smart list, then we can send newsletters.

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And we know nobody's going to enter or exit the smart list,

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because it is a static list. We had to manually tag these people as the admin of the site.

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So we know it's always gonna be the same

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25 people.

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And what you can also do is you can also do a a quick edit if you want to individually add or remove someone from tags.

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You'll have a new tab here called member tags and then you can untag or tag the person.

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You'll see all the tag groups and their tags and the available tags on your site here.

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In later phases, we we're gonna want this to work with the API.

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So as you're importing members, you can tag them via the API.

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Or if certain actions happen, you can update them via the API.

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And then even further later,

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with form fields, if users fill out certain form fields on your site or certain forms on your site, we can create,

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actions that will add tags,

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to those users on your site. So,

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this first,

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this first, rendition of it is is still super powerful, and there's gonna be lots more coming down the way.

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Alright. This next one, it seems so simple, and it's been highly requested.

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But now you have a email outbox to see all the system emails that your website is sending out, all the lead emails to the member and the website visitor, the review emails, the sign up emails, the past due emails, the billing reminder emails.

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Any email that your website,

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start is starting to send out now is going to be tracked in the email

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outbox.

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So you'll be able to see who an email was sent to and exactly what that email said even if it was a system email.

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Let me show you where you can see that.

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That is in the email section, of course. And we'll go to email outbox,

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and everyone should have this on their BD site.

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And, basically, this is just a stream of activity just like the website activity

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log. This is just a log of all the emails that the website is sending out.

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And the beauty about this is you can actually see the status if it was delivered, opened.

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I even think there's a click status here if we can see it.

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I don't see one here, but it will show if it's clicked,

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or if the email has bounced. So, you can get some stats here.

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You can actually filter by some of the statuses here as well, unopened clicked, spam complaints even,

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and things of that nature.

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And again, this is a first iteration of the email outbox.

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We'll be looking into adding more functionality

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functionality.

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But as of now, as the website owner, you can reconcile and see all the individual emails

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your site is going out. And in my opinion, emails are the heart of any online business.

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So if you wanted to see a pulse of your business and how hard your website is working or what it's doing,

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this would be a great place to come and check,

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which is your email outbox. And, again, this is in the sidebar under emails,

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and it's under forms inbox. It's email outbox.

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Alright. This next one here, we did allude to it in the previous webinar.

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For post comments,

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up until now, users could come to your site and leave comments on post if you've enabled post.

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But if they got a reply

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to their comment or they wanted to follow the post in case new replies,

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or new comments were created,

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There was no way for them to get notified. So in this iteration,

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users can can now follow posts via,

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following comments. And let me show you,

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what that looks like. Give me a second to just, pull up a sample site that that I can use here.

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Alright. Let's log in here. Alright. Let me check out this site.

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And let's go to I think,

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latest news should have something in it. Perfect.

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And what everyone has on their BD sites is post comments. So now there will be this, button here.

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It says follow comments.

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And what's great about this is in order to follow comments, you need at least a basic user account because you need to register an email address so it knows who to send the notification email to,

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when you are following comments. So there are two settings with this.

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When you follow comments, you can choose to get notified via email for any new comments on this particular post.

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So this is great for discussion threads or, posts that have a lot of activity or asking people for their opinions.

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So any new comments or the user can get

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notified only for replies to comments that they have left.

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So if they leave a comment, someone replies to that comment, then they'll get notified via email.

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And,

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also related to this, if you want to turn off following comments so you don't enable this,

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you can do so if you go to interactions

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and go to post comments.

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And what's really nice about the post comment settings is you for each of your post types, whether it's articles, property listings, jobs, events,

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there are, I think, individual settings for each post type.

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So perfect. So if you have post comments enabled,

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so we have post comments enabled for community articles, discussions, and website blog articles.

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If we scroll down here, here is the option

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to display,

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sorry, to display the follow comments

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button.

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So we can actually turn it off. Let's see which post type this is.

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This is the blog one, so website blog article. Let's actually turn that off together.

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And if we come and refresh this page, the red button should

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be gone. So,

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you as the website owner can decide if you want people to follow comments or not.

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If you've enabled comments, I think it's great. It's just more people registering on your site,

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more engagement and activity, the the email reminders that the notifications that people get, it brings them back to your website.

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So you're driving traffic to your website. So, really, I just see it as a win win.

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And I hate predicting the future or saying things too soon, but I I'm gonna say later in the year related to post comments,

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I think we'll have up upvote features for comments.

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So you can like a comment or upvote it, whatever you'd like to call it, and then sort comments

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by,

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you know, who has which one has the most like or or bubble them to the top similar to a Stack Overflow or Reddit.

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And right now, users can't edit or delete their comments.

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That will be a setting, later this year so users can modify or delete their comments.

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Some sites don't allow that.

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Once the comments left, they want it to remain as it was because people reply to comments and then they change their the original comment.

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But we don't need to get into all that. That's just some things coming down the line in the future.

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Alright. This next one here, is going to be a security update starting with the admin login.

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As website owners, we log in to that domain managed by directory.

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We will be,

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making two factor authorization

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available via email so that when you log in to the email, you have to, put a token in in order to actually complete your login.

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So just adding an additional layer of security.

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After we get things smooth for the admin login, we're going to see about releasing it for your own,

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websites after we smooth things over with that and it's working properly.

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Because once you start introducing this to your members and stuff, a benefit, but it will come with additional customer service, people locking themselves out of their account.

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So there needs to be methods and protocols

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to to mitigate some of those things.

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So, we're gonna be making it available soon for you guys, the website owners, when you log in to work on your sites.

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And later this

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year, we'll see and about making it available.

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So you can make it available on your membership websites as well.

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And then last but not least, the business data. There's been a lot of chatter in the Facebook group.

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I announced it earlier this year. It's a really big update.

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The first hard part of this was trying to find data providers,

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where we can pass on the savings for the data to the Brilliant Directories community.

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Data can get pretty expensive, so we've done our best to work with data providers so that, we can, give you guys the best, the price per record.

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And I actually have a quick demo that I can show you guys. This isn't ready yet.

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This is just a quick preview.

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So I'm gonna show you a little bit, one minute, two minutes on how this is going to work, and then we'll dive into the tip of the week.

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So, again, not released yet. Coming very soon. Very soon, meaning in the next week or two.

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So this month in June, it should be released.

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When it's released, you'll have a tab here in your sidebar link called business data.

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I'll just do a refresh on this page here.

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And what you'll be able to do is search by business category.

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So there's like 5,000 plus categories here. We'll just look for chiropractors.

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And you can search any location. By default, it will start on your primary country of your site.

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But you can put Los Angeles.

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You can put Los Angeles County. You can put Berlin, Germany.

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You know, you can do whatever you'd like.

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Then it's not always a % guaranteed, but you can actually check and we and we check them for you by default preferred attributes

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just to get better records

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or better quality of data.

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So asking the system to prioritize,

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that the record has a phone number, a logo image,

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website URL, company description,

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and or it's been updated with the data provider in the last thirty days.

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That's a pretty good indicator.

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But, just to show you, and we'll just do The United States as an example here.

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Let's do search for records.

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So there's 51,000

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records that are chiropractors

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in The United States. I'll just go back and I'll check box a few of these. So that was 51,000.

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Let's search for records.

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And we see that got cut down to 20,000.

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So 20,000

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have the or presumably have the preferred attributes we have.

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So depending on the type of data you want, some people might just want the the best quality data the system can find.

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You'll wanna check checkbox all these.

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But if you're a little bit loosey, you don't really care if there's a phone number or not, you just wanna fill your site with more as much data as possible.

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You may wanna uncheck some of these.

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But let's go ahead and check these off here and go to search for records.

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And what we're gonna do is we're gonna start every BD site off with the ability to download 50 records.

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So any BD site will have 50 records. After that, there will be a price.

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We can share that later with you guys. It's a nominal cost, but you'll have credits.

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And every credit will be a business listing that you can import to your site.

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So in this case, there were 20,000 records found,

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and this site has 6,700

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import credits available. So it can import 6,700

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of the 20,000 credits. But you might not wanna do that.

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You might wanna just upload do a hundred because you're gonna go do a bunch of different categories.

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Right? You might do chiropractors, lawyers, doctors, Italian restaurants, and so on.

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So you don't have to use your entire credit limit on just one search.

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Just for this example, I'll do five

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and we'll hit continue to import.

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And what's nice about this, it's just like the CSV or fire file import that you do with,

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your with your members, when you're adding members to your site via CSV file.

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So we're gonna choose the membership plan we want them to be.

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Their status is active or not active.

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Now member tags were just recently released.

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And with this, you can assign a member tag for this highly recommended.

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So if you ever have an issue with this import or you need to segment people from this import, they will have their own tag.

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So you can create a tag or you can assign them to an existing tag on the site.

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My recommendation is just create a new tag, give this import a nickname just so you can, identify these members after they're imported.

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And then lastly, and I think this is the most special part is how do you wanna handle the category

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for chiropractor in this case? Are we gonna add these members to an existing category?

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I think we might have a chiropractor

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category.

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So it would just add them to an existing category, or are we gonna create a new top level category or create a new category

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under a top level,

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or a sublevel category? So, really, the category placement here is really nice.

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And if you ever need to change the category URL or the actual name, you can do that, in the member categories page.

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So let's go ahead and import these five records here.

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So that looks like it's starting.

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Then what you do is we can go to the imports

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products page,

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and I'll just go there with you guys.

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So after import, we'll come back here. You have a tab here that says my imports.

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And here we can see that now it's it's it's finding logos.

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It's geocoding the records, meaning that they'll be searchable when you when you type in a location on your site.

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And it'll just process here. So here we have two out of five records. It's 40% complete.

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And what's nice is if we go to search members here,

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there we go. We can see it's still working a little bit. So,

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yeah, here. So we have the joint chiropractic, Bradshaw chiropractic.

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Again, this was all over The United States. You can put,

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smaller regions if you like. But what's nice is the profile is created.

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It attempted to get, as many, logos or profile images as possible.

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So these are all here.

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And let's see if that finished. So that just finished. It's a % complete now.

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And just with a few clicks, you've added listings to your site. So it's not necessarily that,

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you know, these businesses are gonna convert to paying members.

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But if you wanna make your site or help your site appear seasoned or established

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and you're just starting out, you know, this is and and a hundred or or, you know, 500 listings goes a really long way just to make a site feel useful and resourceful, I should say,

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and seasoned. So this will be a great way to start populating

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your site.

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So that'll be its own tip of the week. With that, we will move on to the tip of the week.

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And David, if it's all right with you, I'll I'll pass over the reins, and you guys can take it from here with our special guest, Spencer Mercy.

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Yeah. We are very lucky to be joined by Spencer here in today's webinar.

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Many of you of you might know him. Spencer's from Brilliant Setups.

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Brilliant Setups is one of the, third party partners

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in our marketplace.

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Spencer's been working on, on BD sites for a long time.

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I think,

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going back to 2019, maybe even earlier,

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but lots of experience working with lots of BD website owners,

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not just with basic website setup, but also,

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going into

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the, members journey and kind of helping put together a more full and holistic

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sort of business plan for, directory and membership websites.

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And so, we're lucky to be joined by Spencer today. He's, put together a presentation

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for us,

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focused on a specific case study, but tying into,

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just some simple strategies to help increase member sign ups and and the overall health of, of a membership business.

348
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So, Spencer, thanks for joining us. I'll I'll pass the reins over to you. Yeah. No problem.

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Nice to meet everybody. And and and thank you, David and Jason, for having me today. Alright. Yeah.

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It's super great to have you here, Spencer. Excited for what you have to present for us today. Yeah.

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No problem. No problem. Let me see here.

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Like I was, like, David and Jason are saying, it's nice to meet everybody. My name is Spencer Mercy.

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I'm the founder and senior strategist here at Brilliant

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Setups.

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You know, we're really proud to say that a % of our clients run their businesses on the Brilliant Directory platform.

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A lot of things that we help with is the strategy before the implementation and building out your Brilliant Directory website.

357
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Or

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if you've launched and, you know, you're not getting that traffic or

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members signing up and and focusing more on that buyer journey,

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which we'll talk a little bit about today, we help focus on those things as well.

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You know, we we do offer, we are a full stack agency, so we do have, you know, a team of developers and also a marketing team to to help out as well.

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And and anyone who's really

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looking to just get some quick website setups, we we follow into that as well.

364
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So today, what we're gonna talk what I wanted to talk about

365
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is just some simple strategies,

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to help increase sign ups and and sales that ultimately leads for your for your brilliant directory,

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website.

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We have a client,

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a a client here called the alternative pain treatment directory.

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And,

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the owner of the alternative pain treatment directory, her name is Cindy Perlin.

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Cindy Perlin has been an alternative

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pain treatment practitioner for,

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very, very long time. She has a whole career in this field. And

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for those who don't know what alternative pain treatment is, it's really another avenue for people who are wanting to get help without having to go through pharmaceuticals.

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So throughout her career in this in this field, she's, you know, built up a very big extensive network of alternative pain streamer professionals

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and vendors.

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And working in this,

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industry as well, she she was able they identified a problem.

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And the problem is is that many alternative pain treatment practitioners

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and and vendors

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often get their services or products banned on other platforms just because it's not widely

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accepted yet. And, you know, that's big pharma,

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is has a big play in that. So the opportunity for Cindy with to to launch a Brilliant Directory,

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website was that she identified that need to create a space

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where you could find pain alternative pain treatment professionals

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and products,

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hence why she launched,

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the alternative pain treatment directory.

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00:26:53.160 --> 00:26:55.560
So we'll just take a quick look at her her website here.

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So when you click into her her website on her homepage, a couple of things you can kinda notice,

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David and Jason, everyone is right off the bat, it's not immediately

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just throwing people into a search.

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It's it's more on educating them on what the brand is, the value that she's providing, and the type of content people can expect to find.

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I know working with a lot of brilliant directory owners, a lot of times, you know, they they have their site set up, but if you if you go to the home page, it's, you know, it's a search at the top, then it's streaming articles, and then streaming some members.

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But when people

397
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when you're a new brand and people don't really know who you are or what it is you do,

398
00:27:35.835 --> 00:27:44.655
it's it's important that you're able to to persuade that on your homepage and and tell that story so that people don't have to go in and figure it out.

399
00:27:44.794 --> 00:27:52.990
Because if they have to go in and figure it out, the chances of them of, you know, searching around the site or continue searching or learning more, it's very minimal.

400
00:27:53.130 --> 00:27:54.830
So it's always good here

401
00:27:55.290 --> 00:28:02.030
to use this space to talk first about what your site is and what it is you do and the problems you're solving and making that connection,

402
00:28:02.810 --> 00:28:03.770
with your audience.

403
00:28:03.770 --> 00:28:08.665
And then if you scroll down just a bit, you can see she has a search and a couple of information,

404
00:28:09.285 --> 00:28:10.745
of articles below that.

405
00:28:11.045 --> 00:28:13.605
And if you could just wanna interrupt you for a second, Spencer.

406
00:28:13.605 --> 00:28:18.480
Can we go back to her slide with the you had, like, a who, what, or yeah.

407
00:28:18.559 --> 00:28:24.740
So she was already working in this industry and Correct. Okay. I feel like most people's directory

408
00:28:25.120 --> 00:28:28.100
journeys start with they're familiar with an industry

409
00:28:28.640 --> 00:28:29.140
and,

410
00:28:30.400 --> 00:28:38.045
you know, they work in the industry and they see there's an opportunity or there's a a problem or or a bottleneck that they could resolve by with the directory,

411
00:28:38.825 --> 00:28:41.005
with two things, like helping to promote

412
00:28:41.305 --> 00:28:44.685
or, be professional or give more visibility to the professionals

413
00:28:45.065 --> 00:28:46.605
and also helping to attract

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00:28:47.040 --> 00:28:48.260
consumers or end

415
00:28:48.640 --> 00:28:51.780
users, who need the services of those professionals.

416
00:28:51.920 --> 00:28:57.840
Is that kind of what I'm re what I was reading here? The Yeah. That's exactly right. Exactly. Yeah.

417
00:28:57.840 --> 00:29:03.315
She's she's been, she she started this business in the industry that she she works in,

418
00:29:03.695 --> 00:29:07.235
because, you know, over the many years, being able to identify that problem.

419
00:29:07.534 --> 00:29:11.394
And I know a lot of, BD owners, you know, some they they start businesses

420
00:29:11.695 --> 00:29:13.394
in their industries as well.

421
00:29:14.110 --> 00:29:17.330
And just and I also wanna just bring focus to what I've noticed as far

422
00:29:17.950 --> 00:29:22.049
as successful directory sites. The more niche or targeted your market is,

423
00:29:22.830 --> 00:29:32.835
the easier it is to connect with that market because they can see themselves and envision themselves on your website, and it's a lot easier to speak to that audience.

424
00:29:33.215 --> 00:29:37.455
And what I'm seeing here and I've only I only took a look at this site, like, before the webinar.

425
00:29:37.455 --> 00:29:40.275
You kinda shared it with us. But is that kinda the

426
00:29:40.815 --> 00:29:44.915
the way she's positioned this this directory site? Is is that niche market?

427
00:29:45.659 --> 00:29:50.220
Correct. Exactly. Yeah. So she she only focuses on alternative pain treatment.

428
00:29:50.220 --> 00:29:54.720
She doesn't venture out of that. But she does have a a couple of,

429
00:29:55.100 --> 00:29:58.755
personas that she that she talks to, which we'll jump into here in a second.

430
00:29:59.235 --> 00:29:59.315
Okay.

431
00:29:59.315 --> 00:30:05.395
And just last thing, you showed us her home page, if you wanna show her home page on so you you

432
00:30:05.875 --> 00:30:10.595
beef before she started working with you guys, like, what was the focus of her home page?

433
00:30:10.595 --> 00:30:11.575
I know you mentioned

434
00:30:12.275 --> 00:30:14.550
not having search modules and stuff, but Mhmm.

435
00:30:14.790 --> 00:30:18.170
What's the difference between what how it was and what you helped

436
00:30:18.550 --> 00:30:19.210
her do?

437
00:30:19.750 --> 00:30:23.850
Exactly. Yeah. So when we started working with Cindy a couple a couple years ago,

438
00:30:24.350 --> 00:30:29.270
you know, it it was exactly, like, the search at the top and then the streaming content.

439
00:30:29.270 --> 00:30:30.525
And it wasn't

440
00:30:31.145 --> 00:30:37.085
really educating people a lot on what her brand is about. So we help curate and experience

441
00:30:37.385 --> 00:30:37.885
and

442
00:30:38.265 --> 00:30:42.330
and content that goes with that to talk about what her business is.

443
00:30:42.809 --> 00:30:46.269
And that's and that's a lot of what we we helped her with for for this page.

444
00:30:46.730 --> 00:30:47.230
Gotcha.

445
00:30:47.289 --> 00:30:52.490
And just to say, like, that doesn't necessarily mean for other sites having a search on there is a bad thing.

446
00:30:52.490 --> 00:30:54.795
It's just it depends on the market you're in.

447
00:30:55.435 --> 00:30:56.395
Exactly. Right.

448
00:30:56.395 --> 00:31:01.615
And it it does take some some strategy and and tweaking to figure out what's the best way for you.

449
00:31:01.675 --> 00:31:02.555
Got it. Okay. Yeah.

450
00:31:02.555 --> 00:31:08.640
This this just from looking at the home page, it looks text heavy to me, but I can understand that someone looking for,

451
00:31:09.040 --> 00:31:16.560
you know, something medical like alternative pain treatment, they're gonna want to kind of absorb as much information as possible.

452
00:31:16.560 --> 00:31:19.700
So I can see how in in this market, that makes a lot of sense.

453
00:31:20.400 --> 00:31:22.880
Yeah. Exactly. It's it's educating again.

454
00:31:23.775 --> 00:31:32.915
So moving to to one of the strategies here is is when when we were working with Cindy, she really wanted to have a $50 to $60 a month payment subscription.

455
00:31:32.975 --> 00:31:36.755
But in in this industry, from what we've learned, that it's really hard,

456
00:31:37.590 --> 00:31:41.770
and we're receiving some resistance from practitioners from signing up at that price point.

457
00:31:42.070 --> 00:31:52.455
So we worked with her on figuring out what's the what's a way that we can, one, get to that price point, but still have a way for people to technically get their their foot in the door.

458
00:31:52.855 --> 00:31:56.635
And the the the strategy that that we worked with was, one,

459
00:31:57.095 --> 00:31:59.195
people can sign up as a practitioner

460
00:31:59.975 --> 00:32:01.335
for $25

461
00:32:01.335 --> 00:32:05.515
a month and list their services as a alternative pain treatment practitioner,

462
00:32:06.294 --> 00:32:06.794
or

463
00:32:07.350 --> 00:32:09.610
they can sign up as a vendor

464
00:32:10.309 --> 00:32:11.610
and list their products.

465
00:32:12.070 --> 00:32:21.850
And we and once we kinda had your foot in the door and and you start becoming more familiar with the brand and you start becoming familiar with the the the content and the audience,

466
00:32:22.174 --> 00:32:24.755
it's much easier for us to kinda upsell

467
00:32:25.215 --> 00:32:26.835
excuse me, upsell you to,

468
00:32:27.455 --> 00:32:30.275
that 50 or $60 monthly subscription mark,

469
00:32:30.735 --> 00:32:35.670
because most practice some practitioners, they do have products, so they do wanna start advertising now on the site.

470
00:32:35.910 --> 00:32:40.090
Or vendors do offer services. They wanna start marketing those on the site as well.

471
00:32:40.150 --> 00:32:49.850
So that was one, so that was a way that we were able to hit that 50 to $60 price point was upselling people over time once they got, once we kinda got them in.

472
00:32:50.625 --> 00:32:59.045
So another thing, that I wanted to decide that that we helped with that I also wanted to touch base on was that I know a lot of challenges Brilliant Directory owners face

473
00:32:59.505 --> 00:33:02.245
is there's a lot of value that Brilliant Directory offers

474
00:33:02.545 --> 00:33:03.045
and,

475
00:33:03.520 --> 00:33:07.940
a lot of things that features and, that the platform can do.

476
00:33:08.320 --> 00:33:17.940
So on the pricing page, a lot of times when we see directory sites, you know, it's on the pricing page, it's a it's either a nice hero image and then, you know, straight to the membership plans.

477
00:33:18.325 --> 00:33:21.545
And there's no real connection being built there.

478
00:33:22.005 --> 00:33:27.545
When when people are trying to make a buying decision, they really wanna understand that you know who they are

479
00:33:27.845 --> 00:33:33.305
and that you're able to make that connection between their pain points and the benefits. So

480
00:33:34.070 --> 00:33:36.890
on on Cindy's join page, we worked with her

481
00:33:37.350 --> 00:33:42.010
to get this video up with her with her brand in the background, with her camera on, her talking,

482
00:33:42.470 --> 00:33:44.570
introducing herself, telling her story

483
00:33:45.030 --> 00:33:49.645
of who she is and and her journey as an alternative pain, pain treatment practitioner.

484
00:33:50.505 --> 00:33:55.485
And then here on the text, we focused on the why and the problems that she's solving

485
00:33:55.865 --> 00:33:57.405
and making that connection,

486
00:33:58.345 --> 00:34:03.620
between the pain points that practitioners or vendors have because a lot of times, like we said before,

487
00:34:04.320 --> 00:34:06.340
they get banned off other platforms.

488
00:34:06.880 --> 00:34:09.139
So we wanted to make that connection here,

489
00:34:09.760 --> 00:34:15.060
before just, you know, throwing the membership plans kinda in their face. So we really

490
00:34:15.565 --> 00:34:19.425
hone in on that. And then down here, we talk about the plans.

491
00:34:19.485 --> 00:34:22.525
And here, you can see we do have that $25

492
00:34:22.525 --> 00:34:25.265
a month just to get people started on the website.

493
00:34:25.485 --> 00:34:30.230
So at the top there, I noticed that it's all, again, all text. But Mhmm.

494
00:34:30.550 --> 00:34:32.170
What you've done is you've highlighted

495
00:34:33.190 --> 00:34:36.310
benefits rather than just telling them what they're gonna get.

496
00:34:36.310 --> 00:34:40.090
Like, you get to choose 10 categories. You get to have your phone number.

497
00:34:40.630 --> 00:34:44.945
Mhmm. So so speak to that a a bit on how you chose these,

498
00:34:45.724 --> 00:34:47.824
as the benefits to highlight up here.

499
00:34:48.364 --> 00:34:50.385
Right. So a lot of times

500
00:34:50.925 --> 00:35:02.760
in and especially with brands that that that just launched, it's it's important to talk up and face on the the benefits that people get, kinda like what Jason was saying, and not the features that your site can do.

501
00:35:03.220 --> 00:35:05.960
It's kinda like selling the sizzle, not the steak.

502
00:35:06.339 --> 00:35:12.645
And when doing the sales journey, you're trying to paint a picture in someone's head of what their

503
00:35:12.945 --> 00:35:15.525
life would kinda be like if they were to move forward

504
00:35:15.825 --> 00:35:16.625
with your product.

505
00:35:16.625 --> 00:35:25.200
And so instead of saying, you know, list your phone number, list your email, you know, do massive reach and how we promote the directory and

506
00:35:25.900 --> 00:35:27.920
doing those targeted connections here.

507
00:35:28.460 --> 00:35:29.840
So it's more about

508
00:35:30.140 --> 00:35:33.440
those benefits that people can can relate to.

509
00:35:33.980 --> 00:35:42.905
And then once you've kinda honed in on that, down here on the plans, we start focusing more on the features that people can get and what they unlock on different tiers.

510
00:35:43.285 --> 00:35:44.165
And have you guys,

511
00:35:44.645 --> 00:35:45.925
so the $25

512
00:35:45.925 --> 00:35:49.065
is the entry level. I noticed you're not offering a free listing.

513
00:35:49.205 --> 00:35:51.945
Did did was there a free listing offered prior,

514
00:35:52.410 --> 00:35:53.710
or was it always,

515
00:35:54.089 --> 00:35:55.950
like, you needed to pay for at least,

516
00:35:56.410 --> 00:35:57.549
a nominal membership?

517
00:35:58.410 --> 00:36:04.190
Yeah. So it it was always paid to sign up. There was there was never a a free option.

518
00:36:04.730 --> 00:36:05.230
Though

519
00:36:05.690 --> 00:36:09.035
to that point, you know, when you offer a free membership,

520
00:36:09.735 --> 00:36:15.994
I think that the importance that a free membership plan can be for those who are thinking about doing it is more about

521
00:36:16.775 --> 00:36:22.869
getting someone's foot in the door so you can then nurture them to your paid content, to your paid features,

522
00:36:23.490 --> 00:36:26.790
and giving some giving them time to build that relationship.

523
00:36:27.569 --> 00:36:35.704
So if if you're a new brand, you know, if there's if the only way that I can build a relationship with you is by paying you to sign up to the website,

524
00:36:36.565 --> 00:36:44.025
it's really hard for me to wanna do that, especially if I don't know who you are or what your brand does or I'm not a % clear on that.

525
00:36:44.085 --> 00:36:48.330
So having a way that either have a free membership plan or,

526
00:36:48.890 --> 00:36:53.310
a lead magnet that people can download that you then, you know, send out newsletters to,

527
00:36:53.770 --> 00:36:58.030
those are really good strategies to start nurturing people to your paid content.

528
00:36:58.330 --> 00:37:04.215
Then when we were talking before you, you haven't really mentioned it here, but the business journey what was it what was it?

529
00:37:04.215 --> 00:37:05.835
What did you call it? The business journey?

530
00:37:06.135 --> 00:37:08.475
The buyer Journey. Yeah. The buyer journey.

531
00:37:08.855 --> 00:37:10.155
Mhmm. Buyer journey.

532
00:37:10.375 --> 00:37:18.079
So so just outline the buyer like, just I know you showed us different pages here, but what's the goal of the buyer journey here?

533
00:37:19.500 --> 00:37:23.680
And then what would be the goal of a buyer's journey when there's a free membership plan?

534
00:37:24.540 --> 00:37:27.900
So the goal of the buyer's journey is Let me rephrase this. Sorry.

535
00:37:27.900 --> 00:37:31.875
The pathway of of a of a buyer's journey with a free membership

536
00:37:32.335 --> 00:37:36.355
plan. The pathway of a free of the buyer's journey with a free membership plan

537
00:37:36.974 --> 00:37:43.075
normally starts with, a landing page that focuses again on the pain points that someone is experiencing

538
00:37:44.100 --> 00:37:48.360
to the benefits that they get with signing up with your web to to your website.

539
00:37:48.900 --> 00:37:54.120
And once you have that, it's it's really about keeping their attention and and continue to

540
00:37:54.580 --> 00:37:57.000
market to them either through email automation

541
00:37:57.485 --> 00:37:59.745
or you do a discovery call with them.

542
00:38:00.525 --> 00:38:03.905
And, really, in the beginning, it's about building that relationship.

543
00:38:04.685 --> 00:38:08.785
Then once you've done that and you maybe you've sent them a few emails,

544
00:38:09.245 --> 00:38:13.185
you've, met with a a potential member looking to sign up,

545
00:38:13.820 --> 00:38:14.960
then you can start

546
00:38:15.260 --> 00:38:20.700
focusing on on the paid content and and offering those chances for them to get in on those things.

547
00:38:20.700 --> 00:38:26.720
Gotcha. I think that that's what I wanted to hear is when you have a free free membership plan,

548
00:38:27.045 --> 00:38:29.865
just waiting for somebody to upgrade on their own

549
00:38:30.405 --> 00:38:34.025
is probably gonna be hard. It's gonna be a long time waiting.

550
00:38:34.244 --> 00:38:40.260
But if you build in the fact that you're you're planning on that free sign up And as we just showed,

551
00:38:40.740 --> 00:38:44.280
I think I think it was Steven. He wanted to add some buttons in his dashboard

552
00:38:44.980 --> 00:38:50.360
on things that he can offer or sell to them. Just making that part of the journey,

553
00:38:51.285 --> 00:38:53.525
and not just waiting for a membership plan upgrade.

554
00:38:53.525 --> 00:38:59.204
I think more people will have success with that type of buyer's journey when you offer a free membership plan.

555
00:38:59.204 --> 00:38:59.525
Right.

556
00:38:59.525 --> 00:39:12.380
And and one thing I I also wanted to add was if you do offer a free membership plan and you do, you know, create either newsletters that you're sending out or you do have an email nurture sequence you're using,

557
00:39:12.680 --> 00:39:23.085
if you're able to actually have a way for people to book calls with you and meet with you and talk to you, that also speeds up the buying process because people want that relationship.

558
00:39:24.105 --> 00:39:24.605
Gotcha.

559
00:39:25.385 --> 00:39:27.085
Alright. Great. Great. Great.

560
00:39:27.625 --> 00:39:28.345
Yeah. And,

561
00:39:28.905 --> 00:39:29.405
so

562
00:39:29.705 --> 00:39:35.680
the the next thing that we also focused on with her was the type of content that's being added to the website.

563
00:39:36.060 --> 00:39:39.820
So we all know that Brilliant Directories offers a lot of different great features.

564
00:39:39.820 --> 00:39:45.280
You know, you can add events. You can add articles, coupon shops. You know, the list goes on and on.

565
00:39:45.500 --> 00:39:46.000
But

566
00:39:46.385 --> 00:39:50.405
if you don't have coupons, if you don't have events to promote,

567
00:39:50.865 --> 00:39:52.165
you don't wanna be

568
00:39:52.785 --> 00:40:00.484
listing those on your website because you don't want to have users who click in on on those tabs, either if you have them in the header or on the home page,

569
00:40:01.160 --> 00:40:05.580
and there's no results or there's only one results. Right? It's not really

570
00:40:06.520 --> 00:40:07.820
giving the great experience.

571
00:40:08.040 --> 00:40:16.675
So we always recommend that you find two to three post sites that you can really hone in on and focus on giving a great experience

572
00:40:17.535 --> 00:40:23.235
and do that instead of listing out all the different things that a brilliant directory website can do.

573
00:40:23.375 --> 00:40:27.615
And that's what we worked with with Cindy here is figuring out what are those post types.

574
00:40:27.615 --> 00:40:32.770
And and like you said earlier, Jason, in this industry, it's a lot about educating and kinda content.

575
00:40:32.770 --> 00:40:33.270
So

576
00:40:33.570 --> 00:40:35.350
articles was a really great,

577
00:40:36.130 --> 00:40:38.390
way for her to help promote

578
00:40:39.250 --> 00:40:39.990
her website.

579
00:40:40.745 --> 00:40:46.025
So one thing that we that Cindy does is also have an article that gets added every week.

580
00:40:46.025 --> 00:40:49.485
And these articles aren't just randomly picked, but,

581
00:40:50.025 --> 00:40:55.020
she figures out kinda what is the what is trending in the industry? What is,

582
00:40:55.580 --> 00:40:57.120
what are people talking about?

583
00:40:57.900 --> 00:41:05.520
And for people who don't know maybe how to find out that information, there's a lot of platforms out there, one of them being, moz.com.

584
00:41:05.980 --> 00:41:08.635
And those platforms can tell you that.

585
00:41:08.635 --> 00:41:19.050
They they they use search engines and as they pull SEO to tell you what is trending and what keywords are being used a lot and what location and what area or what time.

586
00:41:19.610 --> 00:41:30.030
So that's a great way to figure out what some content that I wanna publish on my site that I can help kinda boost either the traffic or get more clicks to my site.

587
00:41:30.410 --> 00:41:32.670
So Cindy does that through through blogs.

588
00:41:33.225 --> 00:41:33.965
Another way

589
00:41:34.345 --> 00:41:35.405
she she utilizes

590
00:41:35.705 --> 00:41:40.925
Brilliant Directories is we've kinda renamed the community articles page to inspiring stories

591
00:41:41.385 --> 00:41:44.525
where she talks about practitioners who had a really great experience

592
00:41:45.065 --> 00:41:54.240
with a client, and she wants to promote that and promote that experience for for her users and and getting people to be more familiar with these types of practitioners

593
00:41:54.780 --> 00:41:56.319
and alternative pain treatment.

594
00:41:56.859 --> 00:42:00.015
So she does these every every couple of months or so.

595
00:42:00.575 --> 00:42:06.035
But you can see that, you know, articles. She is really good at keeping those going every week.

596
00:42:06.654 --> 00:42:12.414
The next thing to kinda that I also wanted to touch base on was how she promotes her members.

597
00:42:12.414 --> 00:42:14.015
Now this is a %

598
00:42:14.015 --> 00:42:16.860
Cindy. We we did not help her with this part.

599
00:42:16.920 --> 00:42:21.660
But Cindy, being a professional in an industry that she's been working in,

600
00:42:22.120 --> 00:42:22.620
she's,

601
00:42:23.400 --> 00:42:26.220
and getting that network that she has, she

602
00:42:26.600 --> 00:42:33.405
is able to to kind of flex her social media followers and also the newsletters that she sends out

603
00:42:33.945 --> 00:42:34.445
and

604
00:42:34.985 --> 00:42:37.805
using that to help sell the brand as well.

605
00:42:38.265 --> 00:42:40.685
So she's laser focused on using,

606
00:42:41.145 --> 00:42:41.645
newsletters

607
00:42:41.990 --> 00:42:45.829
and social media to help promote her members and the products that they sell.

608
00:42:45.829 --> 00:42:52.089
And a couple of things with newsletter send outs that we helped her with is if if you're sending out a newsletter,

609
00:42:52.390 --> 00:43:03.625
it is not about cramming the brand in someone's face, but showing that you're the expert in the industry and building that trust and slowly getting them into the door.

610
00:43:04.165 --> 00:43:06.565
And that's exactly what Cindy does.

611
00:43:06.565 --> 00:43:12.109
And her newsletters that she sends out every month is really just content that people wanna read.

612
00:43:12.650 --> 00:43:17.069
And as you go down the newsletter, you'll see that she has articles and blogs

613
00:43:17.450 --> 00:43:21.309
that go back to her website. They're always going back to the website.

614
00:43:22.010 --> 00:43:27.205
And when you click on an article, you can see this experience that we helped her build up is she has

615
00:43:27.665 --> 00:43:28.165
blogs

616
00:43:28.465 --> 00:43:34.725
that I can also click on. She has banner ads on the sidebar she uses. And in the article itself,

617
00:43:35.105 --> 00:43:38.805
there are backlinks and links to other articles and videos

618
00:43:39.400 --> 00:43:39.900
that

619
00:43:40.200 --> 00:43:42.680
someone would wanna read and and watch.

620
00:43:42.680 --> 00:43:50.860
And and another thing is, like, search engines really like this because they want to give sites that produce the best user experience, produce the most content.

621
00:43:51.560 --> 00:43:52.220
So Cindy,

622
00:43:52.965 --> 00:43:58.985
and and and what we've been working with her is we've done a really good job at trying to give that experience and that synergy

623
00:43:59.525 --> 00:44:00.665
that people feel.

624
00:44:01.365 --> 00:44:05.065
The next thing also kinda going on when I said about social media. So

625
00:44:05.700 --> 00:44:06.840
Cindy does have

626
00:44:07.220 --> 00:44:09.240
a pretty massive following on LinkedIn,

627
00:44:09.700 --> 00:44:13.560
and every week, she's promoting products and her professionals.

628
00:44:14.099 --> 00:44:21.214
So when she posts a social media ad, she always has a link about a product that goes

629
00:44:21.515 --> 00:44:24.895
back to her website. It always goes back to her website,

630
00:44:25.355 --> 00:44:28.815
back to where I can click on other products or other articles.

631
00:44:29.355 --> 00:44:32.540
Again, the ads. And then there's more information.

632
00:44:32.680 --> 00:44:42.520
It's not just the description that's about the product, but reviews that someone might have had on the product or other products that are related to the one that I've I'm looking at.

633
00:44:42.520 --> 00:44:45.585
And, also, again, the benefits of what that product is.

634
00:44:45.744 --> 00:44:51.585
So we really helped her kind of focus in on that synergy of what the linking is going to be.

635
00:44:51.585 --> 00:44:56.885
And I wanted to show another one that she does for the professionals. So she also creates articles,

636
00:44:57.665 --> 00:45:01.125
for different types of pain, alternative pain treatments.

637
00:45:01.390 --> 00:45:08.130
This article here is about therapeutic massage and, you know, best types of therapeutic massages for chronic leave.

638
00:45:08.270 --> 00:45:14.690
And if you just scroll down here, you'll see that she links out back to her website for professionals.

639
00:45:15.305 --> 00:45:18.665
So I can see there's a hun almost over 130

640
00:45:18.665 --> 00:45:22.925
professionals on her site that focus in on this type of

641
00:45:23.305 --> 00:45:24.445
therapeutic massage.

642
00:45:24.985 --> 00:45:28.525
And again, it's just great to see this because it's constantly

643
00:45:28.825 --> 00:45:29.325
promoting

644
00:45:29.820 --> 00:45:31.360
her members, her products.

645
00:45:31.900 --> 00:45:34.080
And when she does meet with potential

646
00:45:34.700 --> 00:45:38.960
professionals or or vendors that are looking to sell, again, connecting with them,

647
00:45:39.260 --> 00:45:41.040
these are things that she uses

648
00:45:41.905 --> 00:45:47.025
when she's talking to people. She shows them the social media posts. She shows them the newsletter.

649
00:45:47.025 --> 00:45:50.165
She shows them the followers. She shows them the site, the

650
00:45:50.545 --> 00:45:57.205
the experiences that she's giving. So it really helps for someone who's interested in in signing up

651
00:45:57.810 --> 00:46:01.830
to see that and and start building that that connection and, ultimately,

652
00:46:02.530 --> 00:46:07.410
having me trust her that she's gonna help me promote myself and my products. Yeah.

653
00:46:07.410 --> 00:46:12.464
Just a side we've done webinars on spotlighting members and how valuable that is for the site.

654
00:46:12.464 --> 00:46:16.724
And if you're just starting out, you don't necessarily need permission

655
00:46:17.184 --> 00:46:20.224
to do a spotlight article on a person or a company.

656
00:46:20.224 --> 00:46:23.525
That's basically what newspapers and magazines do all the time.

657
00:46:23.829 --> 00:46:26.089
But if you write something favorable for,

658
00:46:26.630 --> 00:46:29.290
somebody in the industry or an up and comer in the industry,

659
00:46:29.670 --> 00:46:31.369
you share that on social media,

660
00:46:31.750 --> 00:46:37.535
they're gonna help aggregate that to their followers and so on. And it's a really great way to,

661
00:46:38.155 --> 00:46:47.055
one, make someone feel special but that spotlight article is gonna catch the interest of someone else who's gonna say, hey, how do I get a spotlight article

662
00:46:47.355 --> 00:46:50.494
on this site? So the benefits are just, they're just perpetuating

663
00:46:51.035 --> 00:46:51.535
benefits

664
00:46:52.059 --> 00:46:55.200
when you do spotlight or highlight articles on,

665
00:46:55.500 --> 00:46:57.359
your members and professionals because,

666
00:46:57.740 --> 00:47:00.319
you not only have assets for marketing, but,

667
00:47:00.619 --> 00:47:02.299
it's bringing people back to your site.

668
00:47:02.299 --> 00:47:04.935
You're creating interest in people who may want to advertise on your site or

669
00:47:18.309 --> 00:47:22.730
you know, email newsletters, articles she's adding to her site, the LinkedIn post.

670
00:47:22.950 --> 00:47:23.930
Do you have, like,

671
00:47:24.470 --> 00:47:31.289
rough idea of of how many hours a week or how many people are on her team helping her do all this stuff, or is it just her?

672
00:47:31.589 --> 00:47:35.585
Yeah. So it's it's a it's about a few hours a week. And,

673
00:47:36.365 --> 00:47:38.225
writing the articles, getting them ready,

674
00:47:39.005 --> 00:47:42.785
for the next week, and just being ahead of the curve on a lot of things.

675
00:47:43.885 --> 00:48:04.275
You know, one thing is when when defining in your industry and and and with this, it's it's sometimes kinda like tweaking what's going to work in my industry and what's not going to work and learning from that and seeing not well, not just from from the from the tweaking, but not spending hundreds of hours on the wrong thing, I think, is important to know as well.

676
00:48:04.415 --> 00:48:04.915
Gotcha.

677
00:48:05.295 --> 00:48:09.234
So it's more routine based now Mhmm. You're you're saying? Okay.

678
00:48:09.535 --> 00:48:11.635
Exactly. And it and it takes time

679
00:48:12.020 --> 00:48:17.060
to kinda figure these things out. It's not just, oh, I'm gonna do articles, and that's my solution.

680
00:48:17.060 --> 00:48:17.380
Right?

681
00:48:17.380 --> 00:48:23.300
Again, it's about tweaking and figuring out what's the best for your for your brand in the industry that you're in.

682
00:48:23.300 --> 00:48:28.295
Gotcha. Yeah. It looks like a nice clean system she's got going here. She's in hell.

683
00:48:28.515 --> 00:48:37.655
The home page is good, the pricing, and then she's got a system for promoting content that also helps to bring people back to the site and and makes her like an industry expert.

684
00:48:37.954 --> 00:48:42.855
It seems all it seems very effortless, but I'm sure there's a ton of work that has gone in into this infrastructure.

685
00:48:43.400 --> 00:48:46.200
Yes. Yeah. She's she's been on Brilliant Directories for,

686
00:48:46.600 --> 00:48:48.120
several a few years now.

687
00:48:48.600 --> 00:48:57.100
So it's been really good going on that journey and and and learning this with her and and seeing the the success she's having now with her Brilliant Directories website.

688
00:48:57.535 --> 00:49:09.235
And has she done, like, a tremendous amount of, like, custom design work on the site, or or did most of your effort with her go towards, like, the like like you said, the buyer's journey and the content and the marketing ideas?

689
00:49:09.775 --> 00:49:15.030
So So a lot of this was the buyer's journey. This site, I would say, is about 95%

690
00:49:15.570 --> 00:49:18.450
default billing directories. There's not a lot that's customized.

691
00:49:18.450 --> 00:49:23.990
Like, this home page is is really using the custom content blocks and putting the text in there.

692
00:49:24.635 --> 00:49:27.454
But a lot of this is is just default brilliant directories.

693
00:49:27.994 --> 00:49:30.175
Gotcha. Okay. Good to know that too.

694
00:49:30.875 --> 00:49:31.994
Yeah. Well,

695
00:49:32.714 --> 00:49:34.255
I guess with with everything,

696
00:49:34.795 --> 00:49:37.454
for those who who really want to to learn more,

697
00:49:38.340 --> 00:49:39.400
I we do have,

698
00:49:39.700 --> 00:49:40.440
a free

699
00:49:40.820 --> 00:49:47.780
sales video course on buyer journeys that deep dives more into these topics that I that we go over that we went over today.

700
00:49:47.780 --> 00:49:52.600
All you need to do is go to www.brilliantsetups.com/go,

701
00:49:52.925 --> 00:49:56.465
and that's gonna take you here to this, video course we have.

702
00:49:57.085 --> 00:50:03.005
It's it's a free course. Anyone can take it, and you can watch it at at your own pace.

703
00:50:03.005 --> 00:50:05.370
There's no expiration or anything like that.

704
00:50:06.010 --> 00:50:09.470
And, again, it talks so we deep dive more on a lot of these topics.

705
00:50:09.690 --> 00:50:13.710
Or if people who want to to meet with me and go over their sites more one on one

706
00:50:14.090 --> 00:50:20.270
and kinda pick my brain on some things, you can feel free to book a call with me at the link below that, which is,

707
00:50:20.694 --> 00:50:24.555
brilliantsetups.com/discovery-call.

708
00:50:25.095 --> 00:50:28.714
Alright. Thank you so much for that. That was amazing.

709
00:50:29.174 --> 00:50:31.275
Let me get my bearings here as well.

710
00:50:33.069 --> 00:50:35.010
Thank you, Spencer. That was super informative.

711
00:50:36.430 --> 00:50:41.809
And nice to know that a lot of this stuff is just creating a routine and figuring out a system that works

712
00:50:43.309 --> 00:50:48.115
for your market. Let Let me grab the controls here again. Yeah. Go for it. Yeah.

713
00:50:48.115 --> 00:50:51.335
Thank you so much, Spencer. That was a great presentation.

714
00:50:51.474 --> 00:50:56.115
We actually do have a few questions that were asked in the live YouTube chat, if you don't mind,

715
00:50:56.435 --> 00:51:01.839
us firing off a few quick fire questions for you. Okay. All right. So the first one,

716
00:51:02.700 --> 00:51:03.839
go in to

717
00:51:04.140 --> 00:51:08.079
the vendors. So there were the practitioners and then there were also vendors

718
00:51:08.460 --> 00:51:10.559
on, on this specific site.

719
00:51:10.935 --> 00:51:16.075
Isaac was asking, were the vendors assigned to a top level category or did you leave them uncategorized

720
00:51:16.775 --> 00:51:20.395
so that they wouldn't interfere with, practitioner searches?

721
00:51:20.615 --> 00:51:24.780
Or are they just two separate top categories? How did that work? Great question. Yeah.

722
00:51:24.780 --> 00:51:27.840
So they're two soft two separate top level categories.

723
00:51:27.980 --> 00:51:32.320
The vendors have their own membership plan, and the practitioners have their others

724
00:51:32.620 --> 00:51:33.360
have theirs.

725
00:51:33.660 --> 00:51:36.000
So it's two separate top level categories.

726
00:51:36.855 --> 00:51:39.835
Excellent. And then also, staying on, the vendors,

727
00:51:40.215 --> 00:51:43.494
do you know which post type was used for their products?

728
00:51:43.494 --> 00:51:45.515
Was it the products post type or the classifieds?

729
00:51:46.375 --> 00:51:50.475
It's the products post type. That's the products post type. Excellent. Very simple.

730
00:51:51.350 --> 00:51:53.450
Just a couple last ones here.

731
00:51:54.070 --> 00:51:55.930
Grayvision was asking asking,

732
00:51:56.630 --> 00:52:05.530
what was the process for identifying the pain points and then also how to figure out the messaging in terms of the benefits that the website

733
00:52:05.865 --> 00:52:06.365
provides.

734
00:52:06.825 --> 00:52:12.765
Was that mostly just from, her experience within the industry? Did some other research go into that?

735
00:52:12.905 --> 00:52:13.225
Right.

736
00:52:13.225 --> 00:52:22.150
So if if you are a professional and and you're starting a a a directory site in your industry, it it for you, it might be very simple to see

737
00:52:22.450 --> 00:52:24.390
those type of pain points and

738
00:52:24.930 --> 00:52:27.430
what people are going through to define

739
00:52:27.890 --> 00:52:32.390
what's the solution to this, kinda like what Cindy did with the directory because

740
00:52:33.010 --> 00:52:34.695
professionals and vendors couldn't

741
00:52:35.015 --> 00:52:37.195
have platforms to post their content on.

742
00:52:37.575 --> 00:52:40.475
So working with her because she was the expert

743
00:52:40.855 --> 00:52:42.235
on the in in the industry,

744
00:52:42.775 --> 00:52:50.670
using her knowledge in the industry and and and our strategies going through the buyer journey, we were able to create and touch on those pain points in a way that

745
00:52:51.150 --> 00:52:55.890
hits an emotional effect on people when they read it so they can better understand it.

746
00:52:56.270 --> 00:53:07.545
If you're starting a directory in an industry you're you're not familiar with, I think a couple of pointers you wanna look at is what are other companies in this industry doing that's that's working for them?

747
00:53:07.545 --> 00:53:09.085
What are my competitors doing?

748
00:53:09.385 --> 00:53:14.445
And, ultimately, what is the problem that you're trying to solve if it's your directory site?

749
00:53:14.505 --> 00:53:17.225
I think those are some great tips for people who might not be,

750
00:53:17.840 --> 00:53:22.820
quite as deeply embedded within a certain industry that they're creating a website for.

751
00:53:23.520 --> 00:53:29.620
Last question here. Do you know what the rough share was in terms of the different marketing avenues

752
00:53:30.640 --> 00:53:33.905
that that were taken for the site, whether it was organic

753
00:53:34.445 --> 00:53:37.185
search, PPC ad campaigns, social media.

754
00:53:37.565 --> 00:53:38.065
Mhmm.

755
00:53:38.365 --> 00:53:43.265
Kind of going back to Sydney's credit, having her extensive network, she she does use LinkedIn.

756
00:53:43.325 --> 00:53:48.180
Like, she has a lot of followers on LinkedIn that that she she posts,

757
00:53:49.200 --> 00:53:55.440
regularly to get clicks back to the site. SEO, like I said before with articles, it's it's good.

758
00:53:55.440 --> 00:53:58.100
SEO is, you know, kind of a long term play.

759
00:53:58.960 --> 00:54:05.065
And if if SEO is the avenue you wanna go down, I highly recommend take checking out sites like moss.com

760
00:54:05.445 --> 00:54:06.265
to do that.

761
00:54:06.885 --> 00:54:09.065
She she did she did do some

762
00:54:09.685 --> 00:54:10.505
social media,

763
00:54:10.965 --> 00:54:11.465
marketing

764
00:54:11.765 --> 00:54:14.630
on, like, Facebook, which is where a lot of her professionals

765
00:54:15.170 --> 00:54:18.230
are also on. But she's seeing a lot of the success through LinkedIn.

766
00:54:18.530 --> 00:54:23.829
So it was a little bit of both, but more heavily through LinkedIn and the newsletters that she sends out.

767
00:54:24.050 --> 00:54:29.025
Great stuff. Thank you so much again for, the, the really in-depth presentation here.

768
00:54:29.025 --> 00:54:32.545
I think it's going to be a great resource for a lot of users.

769
00:54:32.545 --> 00:54:35.525
And I think those were all the questions we had

770
00:54:35.905 --> 00:54:37.845
for you from the YouTube channel. Awesome.

771
00:54:38.464 --> 00:54:42.405
Awesome. All right. All right, guys. Yeah. We'll switch things over to

772
00:54:43.430 --> 00:54:46.790
any questions you might have about your Brilliant Directories website.

773
00:54:46.790 --> 00:54:49.930
If you're stuck on something, if you have a strategy question, if you want to ask

774
00:54:50.630 --> 00:54:51.690
Spencer a question,

775
00:54:52.230 --> 00:54:57.165
just feel free to use the raise your hand feature and we'll start diving into some of the questions right now.

776
00:54:57.325 --> 00:54:59.505
Alright, we got Dave here. Let me get you Dave.

777
00:55:00.205 --> 00:55:02.225
How you doing? Where are you calling in today? I've been talking twice.

778
00:55:02.925 --> 00:55:03.665
San Diego.

779
00:55:04.205 --> 00:55:07.025
Alright. Love, love San Diego. What's your question for us today?

780
00:55:08.285 --> 00:55:09.665
I put it in that

781
00:55:10.125 --> 00:55:13.870
little question board there but is there any plans to have the content

782
00:55:14.490 --> 00:55:18.030
so that we can filter it by member levels? So like

783
00:55:18.490 --> 00:55:21.390
content on post, content on members pages,

784
00:55:21.850 --> 00:55:25.630
that sort of thing. So if they're this member level, they can see this information.

785
00:55:26.165 --> 00:55:29.305
If they're another member level, they can see even more information?

786
00:55:30.165 --> 00:55:33.865
That kind of thing? Or is there a way to do that now and I'm not aware of it?

787
00:55:34.645 --> 00:55:35.145
Okay.

788
00:55:35.845 --> 00:55:36.505
Let me

789
00:55:36.805 --> 00:55:38.585
restructure your question. So

790
00:55:38.885 --> 00:55:41.140
you want like based on

791
00:55:41.440 --> 00:55:46.500
the membership level somebody is, they have access to certain types of content on your site?

792
00:55:47.760 --> 00:55:54.195
Well you've got so you've got I've the way I've got it set up, I've got members like businesses that are putting their content on the page.

793
00:55:54.355 --> 00:55:57.955
Then I've got end users that are coming in and those are another member level. Right?

794
00:55:57.955 --> 00:56:00.855
They're signing up to be able to access the Okay. Information.

795
00:56:01.315 --> 00:56:06.135
And so the end users in this case, if they were to go to one of the business member pages,

796
00:56:07.599 --> 00:56:09.220
you know, if they're at this level,

797
00:56:09.680 --> 00:56:11.140
they see this much information.

798
00:56:11.520 --> 00:56:15.140
If they're on a higher level, they would see even more information.

799
00:56:15.200 --> 00:56:19.460
So this way, you can kind of meter what they get versus they just get everything

800
00:56:19.760 --> 00:56:21.855
no matter what level they are? Okay.

801
00:56:21.855 --> 00:56:26.035
So when you say they they get this much information, do you mean that they,

802
00:56:26.734 --> 00:56:29.375
so the so with BD, you can kind of,

803
00:56:30.655 --> 00:56:35.555
make the different post types members only and choose which members can see certain post types.

804
00:56:35.750 --> 00:56:37.690
But when you say limit the information,

805
00:56:38.150 --> 00:56:39.930
what do you mean exactly with that?

806
00:56:40.470 --> 00:56:45.130
Well, let's say, like, okay, the standard information is an image, is the

807
00:56:45.670 --> 00:56:49.130
address, is the, you know, the the, you know,

808
00:56:49.585 --> 00:56:52.325
whatever the phone number for the person or what have you.

809
00:56:52.385 --> 00:56:56.645
Let's say that there's additional information that would be available to only certain members.

810
00:56:57.425 --> 00:57:00.645
Got it. Okay. So you could do two things.

811
00:57:02.190 --> 00:57:07.970
I'll I'll show you the not exactly what you're talking about but I'll kind of help you get close there so you can create that

812
00:57:08.349 --> 00:57:11.650
kind of, like, that separation of of access.

813
00:57:12.030 --> 00:57:13.570
So what you'd want is,

814
00:57:13.950 --> 00:57:15.570
with the members only

815
00:57:16.415 --> 00:57:18.435
the members only content add on,

816
00:57:19.295 --> 00:57:21.475
what you can do is number one is yeah.

817
00:57:23.215 --> 00:57:33.130
Let's say that the pro members can post articles and events and a general user, they can only see those articles and events if they're a higher tier general user or something like that.

818
00:57:33.130 --> 00:57:33.530
So,

819
00:57:34.089 --> 00:57:37.309
so that's one way to do it. The second thing to do,

820
00:57:37.690 --> 00:57:43.625
and there's a video here, but this might be even even better for you. What you might want to do is,

821
00:57:44.245 --> 00:57:47.305
is, let me go to a post type here, just a second,

822
00:57:48.005 --> 00:57:50.985
is allow people to reach the search results pages

823
00:57:51.525 --> 00:57:55.270
but don't allow them to like read the blog article as an example.

824
00:57:55.270 --> 00:57:58.170
So they can kind of see a preview of it in the search results.

825
00:57:58.790 --> 00:58:04.069
They basically get the teaser of it but when they want to read it So what you want to do is just protect here.

826
00:58:04.069 --> 00:58:08.730
So I'm editing a post type here. I know I'm going pretty quick. So let's say member podcasts.

827
00:58:09.414 --> 00:58:15.414
When you have the members only add on, you can choose to protect the search results page or protect also the detail page.

828
00:58:15.414 --> 00:58:18.714
That's the meat of the article or whatever the post is.

829
00:58:19.174 --> 00:58:19.755
So if

830
00:58:20.134 --> 00:58:27.450
you just protect the detail page, people can still access the search results page but all they're going to see is the image and the one sentence,

831
00:58:28.069 --> 00:58:29.509
and the title of it.

832
00:58:29.509 --> 00:58:33.849
When they click to view the whole article, it's going to tell them it's going to ask them to upgrade,

833
00:58:34.950 --> 00:58:37.930
to a plan that has access to that full information.

834
00:58:38.915 --> 00:58:40.675
Yeah. That's what I'm kind of referring to.

835
00:58:40.675 --> 00:58:53.670
I mean, just kind of this whole idea of, you know, you were mentioning earlier in the presentation that the other gentleman was giving and the idea of of kind of gating some of the bits so that way if they or even actually before his presentation, but gating some of the information.

836
00:58:53.670 --> 00:59:03.350
So this way along the way, they realize what they want this, then they gotta sign up for this other member level or they gotta sign up for a membership if they didn't have it, on that end.

837
00:59:03.350 --> 00:59:08.935
And that's kind of where we're going with it. So I like this strategy of gating the detail page,

838
00:59:09.315 --> 00:59:21.095
and allowing the search results page because then they see there's all this juicy content on your site and they're just one click away or one level away from being able to access all this premium content on your site.

839
00:59:21.690 --> 00:59:23.210
Yeah and then we took it a step further.

840
00:59:23.210 --> 00:59:29.950
I know you probably need to move on to other questions but I've already done a version of this with one of the other gentlemen that's been on one of your,

841
00:59:30.410 --> 00:59:32.190
you know, your sessions before,

842
00:59:32.730 --> 00:59:33.710
and was fantastic.

843
00:59:33.849 --> 00:59:44.365
And basically what we set it up is on the post type that we're using, we have it to where if there there's three different member levels for our end users, right, that are essentially,

844
00:59:45.305 --> 00:59:49.645
paid member levels. And so if they're this member if they're member level number one

845
00:59:50.070 --> 00:59:54.650
on that post, they can see this kind of information or this much of the information.

846
00:59:54.870 --> 00:59:58.330
If they're member level number two, they can see this other section of information

847
00:59:59.110 --> 01:00:01.830
that we've added in there. And then if they're member level

848
01:00:02.230 --> 01:00:07.825
member number and member level number three, that's tricky, they can see even more information.

849
01:00:07.885 --> 01:00:11.265
So and we kinda have them do the custom code, but it worked great.

850
01:00:11.485 --> 01:00:16.445
It is a little custom code, and, let me and and thank you for bringing this up, Dave.

851
01:00:16.445 --> 01:00:22.220
So, actually, what Dave's referring to is we did an update a while ago where if you go to,

852
01:00:22.760 --> 01:00:24.380
the body of the,

853
01:00:25.960 --> 01:00:28.360
the body this is more for the developers out there.

854
01:00:28.360 --> 01:00:35.355
When a user is signed in, for example, this this member is signed in, in the body, we have the class's

855
01:00:35.815 --> 01:00:38.315
user session and their plan ID.

856
01:00:38.775 --> 01:00:42.315
So when we have this, this is again for the developers out there, we know

857
01:00:42.615 --> 01:00:47.490
the plan that the member signed. So this is a membership plan level four person that signed in.

858
01:00:47.810 --> 01:00:50.790
What we can do then is and I'll just show a quick

859
01:00:51.090 --> 01:00:54.710
snippet here. Say you wanted to hide all the send message stuff. So,

860
01:00:55.330 --> 01:00:59.750
you know, you could with CSS, you can do this and front load it with the

861
01:01:00.425 --> 01:01:02.125
the body class like this,

862
01:01:03.145 --> 01:01:07.725
again, more for the developers out there, and do a display none. And that goes away

863
01:01:08.105 --> 01:01:08.605
for

864
01:01:09.065 --> 01:01:12.105
for people who are logged in as membership plan four.

865
01:01:12.105 --> 01:01:28.335
So what Dave did is he worked with a designer who probably maybe did it a different method but this is like a quick and dirty way to kinda just not dirty way but quick and easy way to kinda hide elements or show elements on your site based on if a user is logged in as well as if when a user is logged out.

866
01:01:28.335 --> 01:01:30.115
When a user is logged out,

867
01:01:30.815 --> 01:01:34.175
let's go look at that. It just says general session here in the body class.

868
01:01:34.175 --> 01:01:38.190
So you can, again, for web designers out there, you can utilize CSS

869
01:01:39.150 --> 01:01:45.069
to hide or show elements based on its if they're logged in, their membership plan, or if they're not logged in.

870
01:01:45.069 --> 01:01:49.810
So glad you brought that up, dude. Let's move on to our friend Brian here. How are you doing, Brian?

871
01:01:50.190 --> 01:01:51.329
Pretty good. And you?

872
01:01:51.775 --> 01:01:53.155
Pretty good. Thank you so much.

873
01:01:53.935 --> 01:01:56.115
I just had, like, two or three,

874
01:01:57.055 --> 01:01:57.535
quick,

875
01:01:58.895 --> 01:02:00.115
things that I think

876
01:02:00.575 --> 01:02:02.015
I mean, I would like to have them.

877
01:02:02.015 --> 01:02:07.030
I I've heard other people say some stuff as well about these as well. The first one,

878
01:02:07.990 --> 01:02:10.250
would be, like, do you guys have the availability

879
01:02:10.630 --> 01:02:12.730
to add to be able to delete,

880
01:02:13.589 --> 01:02:15.770
sent items from your outbox?

881
01:02:17.190 --> 01:02:24.305
Not right now because they're system emails, and the system is actually counting how many emails your site has sent out.

882
01:02:25.325 --> 01:02:28.305
So just just for the fact for the sake of reconciling,

883
01:02:29.165 --> 01:02:30.385
your the email usage,

884
01:02:31.165 --> 01:02:32.705
it would keep it in the outbox.

885
01:02:33.420 --> 01:02:33.819
Okay. Yeah.

886
01:02:33.819 --> 01:02:39.680
Because that would be kinda cool, like, in the future if if you guys could figure something out like that.

887
01:02:40.059 --> 01:02:43.119
On an archive? Would an archive system be better there?

888
01:02:43.579 --> 01:02:44.059
Yeah.

889
01:02:44.460 --> 01:02:47.599
If you could move them to archive, that would be cool too. Like, just

890
01:02:48.555 --> 01:02:54.974
it just seems like if you're going through that stuff, like, you kinda wanna archive it and, like, get out of the way if there's, like,

891
01:02:55.515 --> 01:02:56.895
a bunch of them in there.

892
01:02:57.515 --> 01:02:57.675
Yeah.

893
01:02:57.675 --> 01:03:05.660
The the that outbox will probably be pretty busy because it's all the system emails, the sign ups, the the lead emails that probably go out to multiple people at a time.

894
01:03:05.660 --> 01:03:07.520
So I think it's always gonna be

895
01:03:07.820 --> 01:03:10.720
almost like a a stream of consciousness of your site.

896
01:03:11.180 --> 01:03:13.680
Or even like a a filter, like,

897
01:03:13.980 --> 01:03:18.595
for different types of stuff like you guys do in the Oh, it's a good idea too.

898
01:03:18.895 --> 01:03:19.795
And admin,

899
01:03:20.255 --> 01:03:21.475
area for

900
01:03:22.015 --> 01:03:24.035
what people have done like

901
01:03:24.655 --> 01:03:25.795
in the admin section?

902
01:03:26.735 --> 01:03:28.515
Yeah. Welcome emails, leads,

903
01:03:29.535 --> 01:03:32.860
one offs, right? Because you can compose one off emails.

904
01:03:33.400 --> 01:03:37.260
Yeah. That's a great suggestion. Thank you. What else you got, Brian? Wow.

905
01:03:37.880 --> 01:03:40.060
The next one is, phone number

906
01:03:40.440 --> 01:03:42.540
formatting standards. I know,

907
01:03:43.160 --> 01:03:44.745
like, depending on

908
01:03:45.705 --> 01:03:53.625
who is filling out and creating their profile or whatever, they may have, like, a million different ways that you could do a a,

909
01:03:54.745 --> 01:03:56.685
a phone number. Right? You could

910
01:03:57.225 --> 01:04:01.780
but, I mean, this should be, like, something because you have people around the world.

911
01:04:01.780 --> 01:04:05.079
So, obviously, you'd have to figure out, like, for everybody

912
01:04:05.460 --> 01:04:08.980
around the world because I'm actually branching out into other countries now.

913
01:04:08.980 --> 01:04:13.755
So it would be good to, like, have that kind of stuff as well to where you could do that.

914
01:04:14.075 --> 01:04:17.775
I'm with you. We have a country option for the phone number field.

915
01:04:18.234 --> 01:04:24.174
We may be able to, for certain countries, pin a format to the phone number entered,

916
01:04:25.035 --> 01:04:30.260
when you're using that input. So you would so that way it knows based on the the country, the flag.

917
01:04:30.260 --> 01:04:34.040
Right? We we've seen that before where you you choose your country code with a flag

918
01:04:34.340 --> 01:04:36.760
and and then you you enter your phone number. So,

919
01:04:38.420 --> 01:04:40.840
yeah. That's that's, something to look into.

920
01:04:42.045 --> 01:04:45.984
Just something to where, like, if if they're typing in there, it automatically

921
01:04:46.285 --> 01:04:48.944
will format it like some certain sites do.

922
01:04:49.244 --> 01:04:49.744
Because,

923
01:04:50.444 --> 01:04:57.425
the problem I have is, yeah, you can select that little flag or the plus one or whatever you are selecting,

924
01:04:58.650 --> 01:05:01.069
And then they end up putting it in there

925
01:05:01.770 --> 01:05:02.510
in the

926
01:05:03.130 --> 01:05:07.770
spot next to it. So, like, now you have a plus one plus one or you know what I'm saying?

927
01:05:07.770 --> 01:05:15.464
Like, they just and you can't be like, oh, well, I only want 10 characters because maybe, like, it's 11 in another country or something like that.

928
01:05:15.464 --> 01:05:15.964
Right?

929
01:05:16.345 --> 01:05:18.685
Right. Right. That's a great suggestion as well.

930
01:05:19.464 --> 01:05:21.085
And then my third one,

931
01:05:22.585 --> 01:05:23.325
would be

932
01:05:23.785 --> 01:05:24.845
either a password

933
01:05:25.320 --> 01:05:27.820
generator in the admin area for when you're adding,

934
01:05:28.200 --> 01:05:29.420
like, a brand new,

935
01:05:30.120 --> 01:05:30.620
member.

936
01:05:31.720 --> 01:05:33.660
Because a lot of times I add a lot

937
01:05:34.200 --> 01:05:36.620
of members in the admin area just

938
01:05:37.000 --> 01:05:37.820
on the fly.

939
01:05:39.685 --> 01:05:40.425
So either

940
01:05:40.964 --> 01:05:48.345
password generator in there or, like, if you can add an app option to skip the password, kinda like it does when it imports them from,

941
01:05:49.125 --> 01:05:49.625
CSV.

942
01:05:50.085 --> 01:05:50.825
Fair enough.

943
01:05:51.125 --> 01:05:52.560
These are good. These are all good,

944
01:05:53.360 --> 01:05:53.860
suggestion.

945
01:05:54.800 --> 01:05:57.380
Yeah. Those are the three that I have for today.

946
01:05:57.840 --> 01:06:01.940
Alright. Thank you, Brian. Always appreciate them very much. Thank you for that. Yeah. Thank you.

947
01:06:02.160 --> 01:06:04.020
Alright. Good stuff there for Brian.

948
01:06:04.320 --> 01:06:08.235
Alright. We got, let's see here. Isaac. Got you here, Isaac on deck.

949
01:06:08.695 --> 01:06:11.995
There we go. How are you doing, Isaac? I'm doing well. How about yourself?

950
01:06:12.695 --> 01:06:15.035
Pretty good. Thank you. What's your question for us today?

951
01:06:15.655 --> 01:06:17.675
My question was back towards,

952
01:06:18.295 --> 01:06:20.875
when Ryan was talking about the

953
01:06:21.415 --> 01:06:21.915
vendors

954
01:06:23.200 --> 01:06:24.260
that he was

955
01:06:25.200 --> 01:06:26.100
selling products

956
01:06:26.640 --> 01:06:31.860
on that particular site. My question is, you know, my site is more directed towards

957
01:06:32.640 --> 01:06:35.780
an industry professional and finding that industry professional.

958
01:06:36.425 --> 01:06:40.205
So but I do would like to add vendors on the site

959
01:06:40.744 --> 01:06:46.525
to possibly sell their products to those industry professionals as well as drive more traffic and so forth.

960
01:06:46.984 --> 01:06:47.484
So

961
01:06:48.420 --> 01:06:49.319
when adding,

962
01:06:49.700 --> 01:06:52.359
let's say a vendor to a site that is specific

963
01:06:52.980 --> 01:06:53.960
or just

964
01:06:54.420 --> 01:06:54.920
binding

965
01:06:55.940 --> 01:06:57.160
those industry professionals,

966
01:06:57.859 --> 01:07:00.680
would it be I know he had mentioned that

967
01:07:00.980 --> 01:07:03.079
he gives them a top level category,

968
01:07:03.975 --> 01:07:05.435
but from my assumption is

969
01:07:05.895 --> 01:07:08.635
some of you do not want to show up on the search,

970
01:07:09.575 --> 01:07:11.515
when they're searching for those professionals,

971
01:07:11.975 --> 01:07:17.995
you would most likely not assign a top level category unless I'm mistaken with that, which is possible.

972
01:07:18.560 --> 01:07:21.140
So my thought was when adding a

973
01:07:22.480 --> 01:07:26.020
vendor who's just selling products, let's say with the product post structure,

974
01:07:28.720 --> 01:07:31.545
would it be most wise not to give them that

975
01:07:32.025 --> 01:07:34.924
top level category and just have a membership plan,

976
01:07:35.224 --> 01:07:38.045
which they would just have access to posting

977
01:07:38.665 --> 01:07:42.045
XYZ amount of products as per the limit of that plan?

978
01:07:42.585 --> 01:07:43.085
Or

979
01:07:43.625 --> 01:07:45.244
is that way of thinking

980
01:07:45.545 --> 01:07:46.045
something

981
01:07:46.585 --> 01:07:48.109
like that? Gotcha.

982
01:07:48.410 --> 01:07:49.069
He could

983
01:07:51.130 --> 01:07:58.269
Sorry to interject one last time, I know you were about to answer, but he had mentioned so forth about, yeah, they do have a top level category.

984
01:07:58.569 --> 01:08:05.724
So I'm assuming that he does have them show up on search too, even though they're just selling products or maybe they are also a practitioner.

985
01:08:06.184 --> 01:08:09.565
But in my case, I wouldn't want them to show up on search.

986
01:08:10.265 --> 01:08:10.905
Got you.

987
01:08:10.905 --> 01:08:17.859
Spencer, do you want me to pass it over to you asking about how the your the product vendors are classified on the site?

988
01:08:18.239 --> 01:08:22.500
The product vendors, they sign up do you mean, like, how they join the website?

989
01:08:23.279 --> 01:08:32.915
Well, you you mentioned that you assign them a top level category, but is that top level category searchable on the site as well with the rest of the the members, or

990
01:08:33.295 --> 01:08:36.274
do you do you do it, like, where it's only the subcategory

991
01:08:36.575 --> 01:08:37.795
search on the site?

992
01:08:38.415 --> 01:08:44.750
So, yeah, it's it's the subcategory search, so it doesn't mix with professionals that are signed up.

993
01:08:45.290 --> 01:08:49.449
The vendors, they don't have a search result, quote, unquote, page for them.

994
01:08:49.449 --> 01:08:50.909
They they just list the products.

995
01:08:51.210 --> 01:08:51.870
Got it.

996
01:08:52.170 --> 01:08:57.255
So to answer let I'll I'll explain to you how it works real quick in this example here, Isaac.

997
01:08:57.875 --> 01:09:00.534
Follow follow me here. Let's go to design settings,

998
01:09:01.474 --> 01:09:04.135
and I'll show you how Spencer achieved,

999
01:09:04.755 --> 01:09:05.255
this.

1000
01:09:05.875 --> 01:09:08.454
I'll I'll go to home page design, and

1001
01:09:09.040 --> 01:09:12.819
there's search boxes here, and there are some that are only,

1002
01:09:13.840 --> 01:09:17.380
you see all these top sub, top sub sub.

1003
01:09:17.760 --> 01:09:22.819
There are some that are just sub and sub sub search or or subcategory and location.

1004
01:09:23.245 --> 01:09:25.665
Let's just search the sub and sub sub.

1005
01:09:27.404 --> 01:09:34.385
And the first question is, okay, if you're going to search sub and sub sub, it needs to initially be pinned to a category.

1006
01:09:34.444 --> 01:09:37.965
So here we have select a sub level category and then the sub sub.

1007
01:09:37.965 --> 01:09:41.060
So if we come here, we're seeing commercial and residential.

1008
01:09:41.840 --> 01:09:45.120
And what's happening here is there is a top level category.

1009
01:09:45.120 --> 01:09:49.060
It is the first top level category in the database.

1010
01:09:49.439 --> 01:09:51.380
So if we go to member categories

1011
01:09:53.045 --> 01:09:56.185
and we see our top level categories, it's actually

1012
01:09:56.804 --> 01:10:01.864
pinning it. We don't see it but it's pinning it to this roofing top level category.

1013
01:10:02.725 --> 01:10:09.679
So, Isaac, if you made a top level category like professionals and a second top level category called

1014
01:10:10.380 --> 01:10:12.960
product vendors or whatever you want to call it,

1015
01:10:13.420 --> 01:10:19.520
you could then utilize the sub and sub sub search on your site and totally skip the top level category.

1016
01:10:19.579 --> 01:10:22.000
It'll jump right into searching for

1017
01:10:22.315 --> 01:10:24.255
the practitioners, the professionals

1018
01:10:24.954 --> 01:10:30.175
in this way. This is one way to go around that and do that. I see what you're saying.

1019
01:10:30.395 --> 01:10:32.815
Since it's so focused on the practitioner,

1020
01:10:34.732 --> 01:10:38.850
I I don't know if I'd want to have sub sub showing up on the front page like that.

1021
01:10:39.470 --> 01:10:44.850
Well, I was just I was just showing you that, when you're doing the search modules, it doesn't have to be on the home page,

1022
01:10:45.230 --> 01:10:49.810
but you can start your search modules, whether they're in the sidebar or wherever,

1023
01:10:50.344 --> 01:10:52.685
omitting the top level category selection.

1024
01:10:53.225 --> 01:10:57.565
So it will jump right into the subs and sub subs for

1025
01:10:58.025 --> 01:10:59.645
the professionals that you're searching.

1026
01:11:00.025 --> 01:11:03.390
So basically, it could also be added as a menu item where

1027
01:11:03.930 --> 01:11:05.470
it would direct them to

1028
01:11:06.250 --> 01:11:07.550
that sub sub, right?

1029
01:11:07.930 --> 01:11:11.950
That's also another, yeah, you can link directly as a menu item as well, correct.

1030
01:11:12.170 --> 01:11:15.950
So then if that were the case, those members then would have,

1031
01:11:16.575 --> 01:11:18.675
that our vendors would have basically

1032
01:11:18.975 --> 01:11:23.075
a similar style structure in what their profile would look like on search,

1033
01:11:23.455 --> 01:11:24.195
but only

1034
01:11:24.815 --> 01:11:31.330
when they click on, let's say that menu item or however they get to that page, wherever that link would be placed, But they would Yeah.

1035
01:11:31.330 --> 01:11:31.989
But basically

1036
01:11:32.610 --> 01:11:36.790
profile that once you would go into the profile, then you would go see their their products?

1037
01:11:37.250 --> 01:11:39.410
Yes. That is that is that is correct.

1038
01:11:39.410 --> 01:11:44.895
So well, actually you would search the products and it would say who the publisher is of of those products.

1039
01:11:44.955 --> 01:11:48.175
Right. Okay. So it would send directly to the products page

1040
01:11:48.795 --> 01:11:53.355
and then they can click on that product and see who posted it and see who the poster was. Got it.

1041
01:11:53.355 --> 01:11:56.875
Yes, that is correct. You're just giving me an idea. It's come up so many times.

1042
01:11:56.875 --> 01:12:04.840
Just an option to hide specific categories from the public search modules so that you can have categories but they're not necessarily searchable

1043
01:12:05.380 --> 01:12:06.760
or they're omitted from

1044
01:12:07.460 --> 01:12:08.360
the search modules.

1045
01:12:12.255 --> 01:12:14.275
I'm sorry, go ahead. No, that

1046
01:12:15.855 --> 01:12:24.895
would solve a lot of problems for a lot of people trying to create categories but they don't want the category searchable or the member searchable or both or vice versa.

1047
01:12:24.895 --> 01:12:28.180
So I could see how a setting like that would be highly valuable.

1048
01:12:28.800 --> 01:12:30.660
Yeah, because currently I have

1049
01:12:31.600 --> 01:12:33.060
employers per se,

1050
01:12:34.800 --> 01:12:36.900
and I have that as a membership plan,

1051
01:12:37.280 --> 01:12:40.915
but I remove them from any type of category, at least the

1052
01:12:41.295 --> 01:12:47.395
accounts I have on there, so that way they would not search, they would not come up on a general search

1053
01:12:48.095 --> 01:12:52.195
and the only way to find them is to go through an actual link through

1054
01:12:53.690 --> 01:12:57.950
a many link that sends each. Right. Through an alternate pathway.

1055
01:12:58.490 --> 01:12:59.390
Right. So

1056
01:13:00.410 --> 01:13:02.750
curious how Ryan put Gable in the categories

1057
01:13:03.930 --> 01:13:04.430
and

1058
01:13:04.810 --> 01:13:05.550
how he

1059
01:13:06.250 --> 01:13:06.750
differentiated

1060
01:13:07.665 --> 01:13:09.445
the vendors from the practitioners,

1061
01:13:10.145 --> 01:13:12.165
if they were coming up on a search log.

1062
01:13:12.545 --> 01:13:15.585
Gotcha. Yeah. You can always say, like, what are you searching for?

1063
01:13:15.585 --> 01:13:20.580
If you're gonna include both of them, a simple thing would just to say, you know, what are you searching for?

1064
01:13:20.580 --> 01:13:21.060
And,

1065
01:13:21.540 --> 01:13:30.280
and then from there, you say, I I need a expert practitioner or I'm looking for products and and whatever and and then and then narrow it down from there.

1066
01:13:30.500 --> 01:13:31.480
However, the vendors,

1067
01:13:32.545 --> 01:13:35.684
you're not really looking for the vendors. You want to look for actual products.

1068
01:13:35.985 --> 01:13:36.804
So I think,

1069
01:13:37.505 --> 01:13:39.125
yeah, making it a menu link

1070
01:13:39.905 --> 01:13:42.565
is probably the best way to do that, as you mentioned.

1071
01:13:43.585 --> 01:13:47.160
Thank you so much, Isaac, for those questions. And let's see here.

1072
01:13:47.160 --> 01:13:49.580
We have, our good friend, Steven, here.

1073
01:13:49.960 --> 01:13:53.520
How are you, Jason? Good. Thank you. Thank you. How are you? Great. Thanks. Hey.

1074
01:13:53.520 --> 01:13:57.340
I have a question for you. Obviously, I I've spent a a lot of money on customizations.

1075
01:13:57.880 --> 01:14:01.580
And over the past couple years of doing all these customizations,

1076
01:14:02.505 --> 01:14:04.364
you know, BD has been

1077
01:14:04.745 --> 01:14:08.925
aggressively putting out new and updated features, which

1078
01:14:09.225 --> 01:14:13.005
kind of takes all my customization, not all of them, but a lot of them away.

1079
01:14:13.705 --> 01:14:16.125
Is there any easy way to identify

1080
01:14:16.900 --> 01:14:22.360
those customizations that are no longer needed, such as my search boxes and things like that?

1081
01:14:22.900 --> 01:14:24.820
And is there an easier way to do that?

1082
01:14:24.820 --> 01:14:29.000
And then, you know, use utilizing the standard features in BD?

1083
01:14:29.614 --> 01:14:31.135
Absolutely. That's a fair question.

1084
01:14:31.455 --> 01:14:34.175
One of the one of the easiest things you can do is,

1085
01:14:34.895 --> 01:14:36.594
you can check out our blog.

1086
01:14:36.975 --> 01:14:41.635
These are also replicated in the support center, support dot brilliant directories dot com.

1087
01:14:42.630 --> 01:14:46.730
Let me let me actually go there as well, with you, just a moment here.

1088
01:14:47.270 --> 01:14:51.110
Okay. This will probably be better. So if you come to support.brilliantdirectories.com,

1089
01:14:51.110 --> 01:14:56.925
we have a change log here, and I think you can follow it. This is a week by week,

1090
01:14:58.204 --> 01:14:59.665
and I think you can

1091
01:15:00.125 --> 01:15:00.625
get

1092
01:15:01.085 --> 01:15:01.585
notified.

1093
01:15:01.965 --> 01:15:04.204
There's an RSS feed. I'll have to find it for you.

1094
01:15:04.204 --> 01:15:08.204
But basically here and the week by weeks are a lot shorter than the monthly ones.

1095
01:15:08.204 --> 01:15:12.704
The monthly one's over 100 updates. But you'll see in bold text widget involved.

1096
01:15:13.750 --> 01:15:20.410
So anytime because when you do a customization on your site, you may be customizing some of the available and default widgets

1097
01:15:20.790 --> 01:15:24.330
that you have source code access to. So really, I mean,

1098
01:15:24.965 --> 01:15:29.764
what's being pushed week after week, it's just based on time and priority and things like that.

1099
01:15:29.764 --> 01:15:34.264
But this is the best way to kind of see what's changed. And if you notice one

1100
01:15:34.724 --> 01:15:37.290
of your widgets that you have customized on your sites

1101
01:15:37.690 --> 01:15:40.270
has been updated in the widgets involved here,

1102
01:15:40.650 --> 01:15:48.750
you might wanna take a second look at your customization or what the update was and see if, you might wanna disable your custom widget and just use the default functionality.

1103
01:15:49.370 --> 01:15:50.110
So if I disable the custom widget, will it automatically revert to the default? Yeah. That's

1104
01:15:50.810 --> 01:15:51.310
a

1105
01:15:56.145 --> 01:15:56.465
question.

1106
01:15:56.465 --> 01:16:01.745
And, actually, that's a a huge benefit here is you can you don't have to delete your custom work.

1107
01:16:01.745 --> 01:16:05.640
You can simply disable the custom widget. Not delete it, disable it.

1108
01:16:05.800 --> 01:16:11.820
And then, you can go visit your site and see how your site's performing or or how that area is being affected.

1109
01:16:12.120 --> 01:16:18.735
And if you choose to, you can simply re enable it if you want to reactivate that that customized widget without deleting it at all.

1110
01:16:19.215 --> 01:16:22.514
Oh, that's awesome. Yeah. Thanks so much. That answers my question.

1111
01:16:23.054 --> 01:16:25.215
Alright. Good stuff there, Steven. Yeah.

1112
01:16:25.215 --> 01:16:28.275
Steven's been with BD for quite a while and call him a BDOG.

1113
01:16:29.215 --> 01:16:34.275
Alright. We have, a good friend, Steven, here with a V. Let me unmute your microphone here, Steven.

1114
01:16:34.510 --> 01:16:36.210
Okay. Hey, hi. Hi. How you doing?

1115
01:16:36.830 --> 01:16:38.450
So quick question, I guess,

1116
01:16:38.990 --> 01:16:42.450
the question's for Spencer, but anyone can answer it. I guess, regarding

1117
01:16:42.990 --> 01:16:44.450
the whole concept of,

1118
01:16:45.230 --> 01:16:50.775
is it better to generally speaking, I know everything was different based on your website, but generally speaking,

1119
01:16:51.235 --> 01:16:52.755
is it better to have a,

1120
01:16:54.034 --> 01:16:54.534
perspective,

1121
01:16:56.114 --> 01:16:57.655
I guess, member or client

1122
01:16:58.114 --> 01:17:04.380
do a free trial or is it better to do a demo? I've seen both, you know, I've seen both being done.

1123
01:17:04.380 --> 01:17:07.920
I mean, obviously, with the demo, you know, you're speaking to someone,

1124
01:17:08.780 --> 01:17:10.000
you know, the BD admin,

1125
01:17:10.460 --> 01:17:18.225
you it has an opportunity to guide them in a way that shows them the great parts of your site and not the other parts of the site you don't want them to see.

1126
01:17:18.285 --> 01:17:19.165
But, of course, the,

1127
01:17:19.725 --> 01:17:21.885
the speed trial gets them in, you know.

1128
01:17:22.605 --> 01:17:27.585
So I don't know if there's a school of thought on that as to kinda what's the best strategy to to win them over.

1129
01:17:27.805 --> 01:17:31.025
Yeah. So I I can answer that, Jason. So with with

1130
01:17:31.480 --> 01:17:46.545
a demo kind of looking at it like a discovery call or or when you meet with people, I probably they when you meet with them, they've they have an idea of what your product is or what your services are or what you're doing, and they're wanting to learn more and and kind of build that that relationship up.

1131
01:17:46.705 --> 01:17:50.324
Plus if if you have a way of people meeting with you, you might have,

1132
01:17:50.785 --> 01:17:54.565
a booking calendar of some kind that collects contact information.

1133
01:17:54.625 --> 01:17:57.185
So you can always keep nurturing to them.

1134
01:17:57.185 --> 01:18:01.344
Kinda like what I was saying before with a free trial or even a free membership plan.

1135
01:18:01.344 --> 01:18:12.640
If if I think having that is great because you can get it's easier for people to get their foot in the door for you to then start nurturing them to your paid content and start educating them more on what it is you do.

1136
01:18:12.780 --> 01:18:16.625
Because if you're a new brand and the only way that, like I was saying before,

1137
01:18:17.005 --> 01:18:21.005
the only way that I can interact with you is by paying you money to be listed on the site.

1138
01:18:21.005 --> 01:18:23.885
I still don't really have a clear understanding of what it is.

1139
01:18:23.885 --> 01:18:26.925
You wanna have ways where you can build relationships with people.

1140
01:18:26.925 --> 01:18:30.305
So you would say the free trial is the better approach?

1141
01:18:31.480 --> 01:18:35.320
I would probably if you are able, I would I would definitely do both.

1142
01:18:35.320 --> 01:18:51.005
The free trial will be good to get people's, you know, contact information or get them signing up to get them more familiar with the site and still nurture them to possibly book a call with you and meet with you personally and and and you talk to them about the site and learn their pain points.

1143
01:18:51.065 --> 01:18:55.304
So I I would say it's both of them you'd wanna be doing. And last quick question.

1144
01:18:55.704 --> 01:19:04.710
What's what's the sort of the school of thought on when when it comes to free trials, free trial with credit card entered so that after free trial finishes, credit card stores charging

1145
01:19:05.170 --> 01:19:10.370
or the idea of free card free trial, no credit card, needed kind of thing.

1146
01:19:10.370 --> 01:19:14.310
Obviously, you can see the the pros and cons of both approaches and obviously from the BD,

1147
01:19:15.085 --> 01:19:15.985
admin person,

1148
01:19:16.364 --> 01:19:17.264
one would think

1149
01:19:17.724 --> 01:19:24.125
the street trial with the credit card is the better way to go because you have a chance of, you know, charging when they're done with the street trial.

1150
01:19:24.125 --> 01:19:26.445
So any thoughts around that? I was just gonna say one thing.

1151
01:19:26.445 --> 01:19:29.910
I think, and I'll let you take over, part of that depends on how

1152
01:19:30.790 --> 01:19:31.690
sticky your

1153
01:19:32.230 --> 01:19:33.750
product or service is.

1154
01:19:33.750 --> 01:19:44.170
If you have confidence that they're not going to want to leave after the free trial, you may want to skip asking for the credit card upfront and get more free trial users upfront.

1155
01:19:44.425 --> 01:19:51.885
I'll I'll just say that part of it is is a little bit depends on how sticky, addictive, or or useful your your product or services.

1156
01:19:52.425 --> 01:19:55.565
That would dictate that decision. I'll pass it over to you, Spencer.

1157
01:19:55.945 --> 01:20:00.329
Yeah. I was just gonna say, yeah. It's it's how easy is it for people to understand

1158
01:20:01.349 --> 01:20:02.789
and how you're educating them?

1159
01:20:02.789 --> 01:20:08.230
Like, if you're sign signing up for a free trial, well, what are you doing after they sign up?

1160
01:20:08.230 --> 01:20:12.230
How how much are you still interacting with them? How many emails are they getting?

1161
01:20:12.230 --> 01:20:16.495
How well do they understand what it is that you're you're doing in a course?

1162
01:20:16.795 --> 01:20:20.255
Over time, this takes tweaking to really perfect that.

1163
01:20:20.395 --> 01:20:24.735
But I think it's it's really more on the understanding of it all. Okay.

1164
01:20:25.040 --> 01:20:26.180
Alright. Thank you. That's

1165
01:20:26.719 --> 01:20:30.820
it. Alright. Thank you so much, Steven. Thank you so much, Spencer. It was a, fantastic

1166
01:20:31.360 --> 01:20:31.860
webinar.

1167
01:20:32.480 --> 01:20:34.900
Thank you so much, Spencer, for your presentation.

1168
01:20:35.760 --> 01:20:38.640
And, yeah, you guys can go to brilliantsetups.com.

1169
01:20:38.640 --> 01:20:41.375
And you Spencer, you mentioned there's a free,

1170
01:20:41.994 --> 01:20:45.135
a workshop or a road map video. What was that exactly?

1171
01:20:45.914 --> 01:20:51.994
So it's a free video course that anyone can sign up to. It's brilliantsetups.com

1172
01:20:51.994 --> 01:20:53.295
forward slash go.

1173
01:20:53.835 --> 01:20:55.295
And it this

1174
01:20:55.830 --> 01:20:57.929
course talks a lot about the buyer journey,

1175
01:20:58.389 --> 01:21:02.570
talking about how you're introducing the brand to people who are new to your site, new visitors.

1176
01:21:03.349 --> 01:21:04.330
What does your,

1177
01:21:04.949 --> 01:21:08.969
you know, landing page where for people to sign up, what does that talk about?

1178
01:21:09.125 --> 01:21:13.525
So we deep dive a lot more on those things and on other topics as well. Awesome.

1179
01:21:13.525 --> 01:21:16.025
So it seems like a little bit more than just general configuration.

1180
01:21:16.085 --> 01:21:20.824
We're talking about the psychology of marketing and how to compel people to take action on your site.

1181
01:21:21.364 --> 01:21:21.864
Right.

1182
01:21:22.405 --> 01:21:23.465
Awesome. Okay.

1183
01:21:24.550 --> 01:21:27.770
And then let's see what else. The next webinar is in two weeks.

1184
01:21:28.070 --> 01:21:30.310
We have huge lap updates that we shared today.

1185
01:21:30.310 --> 01:21:34.090
The business data, I am crossing my fingers and confident it will be released

1186
01:21:34.470 --> 01:21:39.770
by the next webinar. So this month in June, big shout out to the BD development team there.

1187
01:21:40.245 --> 01:21:42.245
And, yeah, the Facebook group winners.

1188
01:21:42.245 --> 01:21:47.625
If you're not part of the Facebook group, please join us at brilliantdirectories.com/facebook.

1189
01:21:48.005 --> 01:21:52.105
We will post the YouTube live replay in that group. We also recommend,

1190
01:21:52.645 --> 01:21:58.350
and invite you to subscribe to our YouTube channel, brilliantirectories.com/youtube.

1191
01:21:58.350 --> 01:21:59.410
On behalf of

1192
01:21:59.790 --> 01:22:07.310
Spencer from Brilliant Setups, myself, David, and the entire Brilliant Directories family, it's been a pleasure and awesome being with you guys here today.

1193
01:22:07.310 --> 01:22:11.500
Thank you so much. Next webinar is in two weeks, mid June. We'll see you there.

1194
01:22:11.500 --> 01:22:14.560
Have a great day and a brilliant week. Take care, guys.