WEBVTT 1 00:00:00.160 --> 00:00:01.599 All right. So I hope you guys are doing well. 2 00:00:01.599 --> 00:00:06.399 If this is your first time joining webinar Wednesday, welcome. I am Jason there on the left. 3 00:00:06.399 --> 00:00:13.200 And as always, we're lucky to be joined by David Rocklin, who is the digital strategist here at Brilliant Directories and a ton more. 4 00:00:13.200 --> 00:00:15.139 So David, welcome to the webinar. 5 00:00:15.335 --> 00:00:18.855 Hey everybody, so glad to be with you for another webinar Wednesday. 6 00:00:18.855 --> 00:00:30.990 We've got a bunch of great updates to share with you today along with a super presentation, a great tip of the week that I think will benefit everybody whether you've had a website for a long time here or if you're just getting started. 7 00:00:31.230 --> 00:00:35.090 Absolutely yeah today's tip of the week someone should be able everyone should be able to take something 8 00:00:35.550 --> 00:00:47.835 from it today so super useful info coming your way and we are streaming live on YouTube so for those of you joining us on YouTube hello you can type in your comments we are monitoring it and we can answer your questions 9 00:00:48.855 --> 00:00:58.055 throughout the webinar if you're not subscribed to the brilliant directories youtube channel definitely invite you to join us there brilliantdirectories.com/youtube 10 00:00:58.055 --> 00:01:03.990 you just click on the subscribe button and it's a great way to get notified as soon as the webinar replays are available 11 00:01:04.849 --> 00:01:20.375 new feature tutorials the tips of the week and tons more and one of the benefits of streaming on youtube live is the replay will be immediately available and we will post it shortly after the webinar finishes into the Facebook group you can join us there brilliantdirectories.com 12 00:01:20.375 --> 00:01:24.054 forward slash facebook I think we just passed 13,000 13 00:01:24.054 --> 00:01:35.430 members in there it's a fantastic very positive and constructive group if If you're just getting started or you've been working on your site for a while, it's a great place to ask questions, bounce ideas off of fellow BD'ers, 14 00:01:36.290 --> 00:01:40.210 and just a great positive place while you're working on your BD site. 15 00:01:40.210 --> 00:01:42.630 So certainly invite everyone to join us there. 16 00:01:42.865 --> 00:01:48.245 And just a little bit quick snippet about webinar wednesdays there are a few new names here 17 00:01:48.865 --> 00:01:51.525 who do we have here Andrea I think is new Glenn 18 00:01:52.705 --> 00:01:53.205 Afshan 19 00:01:53.905 --> 00:01:59.880 Afshan Afshan excuse me for for butchering that but the welcome to the webinar so just a little bit about webinar Wednesday. 20 00:02:00.340 --> 00:02:02.439 So thanks to your suggestions 21 00:02:02.740 --> 00:02:08.519 and emailing into the support team week after week we are pushing new updates and features into the platform 22 00:02:08.819 --> 00:02:13.975 and webinar Wednesday is a great way for us to share with you some of the upcoming or newly released features 23 00:02:14.275 --> 00:02:17.735 that can actually help you grow your community so we'll cover topics 24 00:02:18.515 --> 00:02:23.975 related to increasing your traffic converting visitors to members identifying revenue opportunities 25 00:02:24.520 --> 00:02:29.180 and more to help you grow your online community. Actually today's tip of the week is about 26 00:02:29.640 --> 00:02:34.700 SEO, optimizing your SEO. So a part of it is increasing traffic and optimizing your SEO. 27 00:02:34.920 --> 00:02:39.740 So if you have questions on any of these topics or anything else about your membership site, 28 00:02:40.145 --> 00:02:45.125 please save them we should have plenty of time towards the end of the webinar for the Q and A section. 29 00:02:45.425 --> 00:02:52.565 All right and since the last webinar there have been a ton of updates more of them were small patches and fixes not necessarily notable 30 00:02:52.920 --> 00:02:54.939 to visually show in the webinar. 31 00:02:55.000 --> 00:02:59.959 So I wanted to highlight some of the upcoming features that are coming down the line and a lot of these are game changing. 32 00:02:59.959 --> 00:03:04.620 We've mentioned some of these before, but now they are on the cusp of being released. 33 00:03:05.000 --> 00:03:06.859 So we're gonna stop start here 34 00:03:07.205 --> 00:03:11.465 with this this big one here about the email newsletters. We've been talking about it for months. 35 00:03:11.525 --> 00:03:15.364 I'm gonna show you just we've covered in a previous webinar, but there are some new people here. 36 00:03:15.364 --> 00:03:16.905 I'm gonna show you a glimpse 37 00:03:17.284 --> 00:03:20.730 of the enhanced newsletter features and analytics that are coming soon. 38 00:03:20.970 --> 00:03:25.690 We hope to hope to cross our fingers, have it ready in two weeks for the next webinar. 39 00:03:25.690 --> 00:03:30.970 If not, then the the webinar immediately after that. But it's going through its QA testing now. 40 00:03:30.970 --> 00:03:33.069 It's a big overhaul update. 41 00:03:33.325 --> 00:03:38.125 So let me dive into that right now and just show you a quick snippet of what that's going to look like. 42 00:03:38.125 --> 00:03:42.765 So if you're sending newsletters from the BD system currently, this is not what it looks like. 43 00:03:42.765 --> 00:03:43.984 This is what it soon, 44 00:03:44.685 --> 00:03:46.224 will look like. So, 45 00:03:46.670 --> 00:03:50.610 right here, just on the main page, you're gonna get a better snapshot of, 46 00:03:51.230 --> 00:03:54.130 your stats, delivers, fails, opens, and clicks. 47 00:03:54.270 --> 00:03:58.370 And you can click on any one of these numbers and you'll see the actual people 48 00:03:58.865 --> 00:03:59.584 who comprise, 49 00:03:59.905 --> 00:04:02.805 this category for this specific email newsletter. 50 00:04:03.265 --> 00:04:05.105 From this, you can also create smart lists. 51 00:04:05.105 --> 00:04:13.820 So if you wanted to segment out, people who opened a particular newsletter and then omit them from a future newsletter, vice versa, you'll have those capabilities. 52 00:04:14.280 --> 00:04:18.620 Let's quickly dive into creating a new newsletter. We'll just give it a name called, 53 00:04:18.920 --> 00:04:19.980 webinar test. 54 00:04:20.120 --> 00:04:24.860 And what's nice is from here, you can actually choose from previous newsletters you sent 55 00:04:25.375 --> 00:04:27.375 and you can start working on them. 56 00:04:27.375 --> 00:04:32.355 I'll just choose a welcome email here and you can see a preview of it. If this isn't the one, 57 00:04:32.735 --> 00:04:35.955 you can choose from another one and find the nickname of the template. 58 00:04:37.135 --> 00:04:39.794 After this release, we'll start adding in more 59 00:04:40.480 --> 00:04:40.980 designed, 60 00:04:41.360 --> 00:04:45.139 yeah, email newsletters for you to choose from as your starting point. 61 00:04:45.199 --> 00:04:52.880 In addition to that, we'll also release shortly after this a few additional draggable content blocks so you can build newsletters a lot quicker. 62 00:04:52.880 --> 00:04:55.620 Right now, there's four essential blocks here that pretty much, 63 00:04:56.305 --> 00:04:58.225 I think covers 6075% 64 00:04:58.225 --> 00:05:04.005 of the design you'd want to do with the newsletter so we'll add in a few more blocks just to give you that a little bit more control 65 00:05:04.545 --> 00:05:12.780 so now we're here most notably now when you're creating a newsletter you can edit this newsletter here you don't have have to create the template and then pin it to the newsletter 66 00:05:13.080 --> 00:05:15.740 and all that. So you can edit your newsletter here. 67 00:05:16.520 --> 00:05:20.140 I'll go to the preview tab. You get a nice preview of your newsletter here. 68 00:05:20.200 --> 00:05:24.395 And what's nice is, and we'll improve this over time as well, but you can put a member ID here. 69 00:05:24.395 --> 00:05:35.615 So if you're using variables like their first name or their email address, you can actually see what the email template will look like with a sample member's info prefilled in here in the preview window. 70 00:05:35.914 --> 00:05:37.694 So that'll be a nice touch there. 71 00:05:38.120 --> 00:05:42.540 And I think the most valuable part of the new email newsletter update 72 00:05:43.000 --> 00:05:46.060 is the ability to include smart lists, 73 00:05:46.520 --> 00:05:49.560 but more importantly you can exclude smart lists. 74 00:05:49.560 --> 00:05:57.235 So it'll send to everyone on this list, but it'll also exclude people who are on this list so if they happen to be in the all members 75 00:05:57.615 --> 00:06:03.795 list but they are in this don't send to list they will be omitted giving you more granular control 76 00:06:04.335 --> 00:06:05.555 of your newsletters 77 00:06:06.199 --> 00:06:14.680 And then lastly, if we go to the schedule email newsletter tab here, the best part about this is currently you can just send your email newsletters now. 78 00:06:14.680 --> 00:06:18.139 So if you want to send it early in the morning, you got to wake up and click that button. 79 00:06:18.685 --> 00:06:24.065 With this update you'll be able to schedule your newsletters for the future so you can select tomorrow 80 00:06:24.765 --> 00:06:25.825 at 8AM 81 00:06:26.285 --> 00:06:33.905 and what's nice about this as well it will be pinned to your website's time zone so you'll be sending it in this example 8AM 82 00:06:34.069 --> 00:06:36.949 at the time zone you've set for your website. 83 00:06:36.949 --> 00:06:42.789 So we're really excited about, this newsletter update and hopefully, fingers crossed, it'll be released, 84 00:06:44.150 --> 00:06:48.550 by the next webinar. All right. This next one here is currently being worked on. 85 00:06:48.789 --> 00:06:53.324 We're also a few weeks out from this, but this is a really big section of the admin. 86 00:06:53.324 --> 00:06:56.705 It's going to make a big impact, the ability to tag members 87 00:06:57.245 --> 00:07:03.985 in the admin area. You can, as the admin, create custom tags and then pin members to those tags. 88 00:07:04.340 --> 00:07:07.400 But easier if I show you a visualization of what that looks like. 89 00:07:07.940 --> 00:07:09.220 Currently, we have smart lists. 90 00:07:09.220 --> 00:07:13.000 Smart lists are basically groups of people based on filters you've created. 91 00:07:13.540 --> 00:07:15.720 Tags will be manually explicitly 92 00:07:16.020 --> 00:07:18.135 assigning members to tags you create. 93 00:07:18.135 --> 00:07:21.995 It's going to be in the same section as the smart list, smart list and tags. 94 00:07:22.535 --> 00:07:26.794 But here you'll be able to, as the admin, create custom tags. If you want, 95 00:07:27.175 --> 00:07:29.435 people we love, people who said no, 96 00:07:30.030 --> 00:07:34.289 people who are in New York, people who are in New York, California, and Kansas, 97 00:07:34.669 --> 00:07:38.530 you can assign them a tag and then create a smart list of those people 98 00:07:38.990 --> 00:07:40.289 as you see fit. 99 00:07:40.750 --> 00:07:43.970 You'll be able to create your tags here. Then from here, 100 00:07:44.615 --> 00:07:48.775 this is the quick edit pop up. You can assign tags to a specific member. 101 00:07:48.775 --> 00:07:55.335 There'll also be a bulk action for this, so you can do a bulk search for certain members and assign or remove tags from them. 102 00:07:55.335 --> 00:08:08.090 And then lastly, when you're looking at your members on the search members page, you'll be able to search members who have a specific tag so if you want people who attended an event and you want to manually assign a tag to them or what have you 103 00:08:08.390 --> 00:08:11.850 this is going to give you that that ability and there's a lot of use cases 104 00:08:12.445 --> 00:08:15.505 for this and we'll realize more at once it's released. 105 00:08:16.045 --> 00:08:19.585 So this is a little bit ways out, few weeks out, but it is coming soon. 106 00:08:19.885 --> 00:08:27.265 Also another upcoming feature we're excited about, a very small change, but it's the ability to display the star rating 107 00:08:27.740 --> 00:08:30.000 on the home page for your recent members 108 00:08:31.020 --> 00:08:34.799 or your featured members. And let me show you that as well. So currently, 109 00:08:35.660 --> 00:08:45.134 with your streaming members on the home page, basically on the right side here, this everything pets, that's basically what you can have here you can choose to show us the short description 110 00:08:45.595 --> 00:08:48.894 or their category and location you can choose to show this button 111 00:08:49.274 --> 00:08:52.735 what we're going to do is add the ability to add their star rating 112 00:08:53.194 --> 00:09:02.990 underneath their photograph as well so a seemingly very simple update but it should add a lot of color and animation to your home page with those star ratings 113 00:09:03.850 --> 00:09:26.405 and what's even cooler is you'll be able in this in the settings for this you'll have two two settings display star ratings or not and then only display members with a certain level of star ratings so you can choose if star ratings are not required or they have to be one to five stars or greater so you'll be able to have some control so if you just want to show your five star or four plus star members on the home page 114 00:09:26.709 --> 00:09:28.890 that's an incentive for your members to 115 00:09:29.430 --> 00:09:33.290 start getting reviews on your site so they can show up on that spot. 116 00:09:33.430 --> 00:09:36.490 This one here should be released soon as well. 117 00:09:36.790 --> 00:09:41.610 This one is the ability to search your members by their country name. 118 00:09:42.625 --> 00:09:52.404 So if you want it and it and it checks their IP address so what we're doing is we're checking their sign up IP for you guys or their last login IP and we are pinning that to the country 119 00:09:52.785 --> 00:10:04.740 and then you'll be able to search your members based on the country they signed up from or the login so if you're noticing some spam on your spam on your site you want to search this particular country see if the spam is coming from there 120 00:10:05.040 --> 00:10:06.900 you'll be able to do that with this 121 00:10:07.385 --> 00:10:12.445 if a member says they're located in The United States but their their last login was in 122 00:10:12.905 --> 00:10:15.325 I don't know Myanmar or something like that 123 00:10:15.865 --> 00:10:20.950 you might want to you know further moderate that member and see what's going on there and things like that. 124 00:10:20.950 --> 00:10:23.270 So that's gonna have a screenshot of that as well. 125 00:10:23.590 --> 00:10:30.890 So what you'll have here is another filter here and the user IP country and you can check mark the countries you want to search. 126 00:10:31.190 --> 00:10:47.685 And also here next to the IP address we will put the actual name of the country here so you can visually see that as well so you don't necessarily always have to search but you'll have an indicator here with the country name so again this will be a great way to kind of moderate members a bit better 127 00:10:48.089 --> 00:10:49.449 and see if there's any trends. 128 00:10:49.449 --> 00:10:55.069 Maybe you serve The UK and you're noticing a lot of people from Ireland or or nearby countries 129 00:10:55.370 --> 00:10:59.470 in Europe signing up. You might want to extend your market reach to those 130 00:11:00.170 --> 00:11:00.829 new segments. 131 00:11:01.325 --> 00:11:03.585 All right. This is another big one and, 132 00:11:04.045 --> 00:11:11.165 it's again should be released in these are all few weeks out, but, email alerts for new comments on posts. 133 00:11:11.165 --> 00:11:15.985 So a while ago, we released the feature where you can leave comments on posts, reply to post comments, 134 00:11:16.750 --> 00:11:19.329 but there were never email alerts for those. 135 00:11:19.550 --> 00:11:27.970 So we've created the logic of how we want to implement that, effectively on a post page like a blog article or an event or a coupon, whatever 136 00:11:28.509 --> 00:11:30.045 type of post it might be. 137 00:11:30.445 --> 00:11:33.024 You'll have this follow comments drop down. 138 00:11:33.565 --> 00:11:38.445 And you can choose to get the person who's logged in. You have to be a member to follow comments. 139 00:11:38.445 --> 00:11:42.305 So they'll get the express member registration or whatever it is. 140 00:11:42.950 --> 00:11:45.690 And they can choose to get notified for any new comments 141 00:11:46.390 --> 00:11:48.410 only replies to their own comments 142 00:11:49.030 --> 00:12:00.714 and then if they are following something they can choose to stop following the comments as well so it's going to be something like this and then it'll be a simple email template that just sends a notification ping to them. 143 00:12:01.575 --> 00:12:03.355 Probably in a phase two, 144 00:12:03.735 --> 00:12:07.835 we'll implement a webhook or something of that nature so you can set up 145 00:12:10.090 --> 00:12:13.630 SMS text messages for this type of thing if you wanted to as well 146 00:12:14.090 --> 00:12:28.895 and then lastly here, we are we've announced this earlier, we we were trying to figure out the data providers to work with and things like that but we are going to have a new add on for instant business data this is going to give you access to millions of business records 147 00:12:29.275 --> 00:12:33.295 you can do a search for a location and a category like dentists in Milwaukee 148 00:12:33.995 --> 00:12:39.830 and it'll show you how many results there are and you can choose how many you want to add to your site. 149 00:12:40.050 --> 00:12:43.910 Every BD site is going to get like a minimum of 25 or 50 150 00:12:44.930 --> 00:12:49.910 data records that they can add to their site and then what we've done is we tried to find 151 00:12:50.655 --> 00:12:54.355 we tried to negotiate and find the best data source to give value to BDEers. 152 00:12:55.295 --> 00:13:00.355 So for additional data that you want to your site it'll be at a nominal cost pennies on the dollar 153 00:13:00.735 --> 00:13:02.195 for the data. So, 154 00:13:02.655 --> 00:13:07.050 that's coming soon, and we actually do have a screenshot of what that add on would look like. 155 00:13:07.769 --> 00:13:09.370 Shout out to the arts department. 156 00:13:09.370 --> 00:13:15.709 Actually, David Rockland, the digital strategist here, coming up with the the cover photo for the add on instant business data. 157 00:13:16.365 --> 00:13:19.905 This one is going to come on the tails of the tagging system. 158 00:13:20.445 --> 00:13:22.545 The tagging system is going to come first. 159 00:13:22.765 --> 00:13:30.545 The reason for that is when you choose to import or bulk import some business data, we want to make sure you can tag that group of members. 160 00:13:31.400 --> 00:13:34.360 When you tag it, then you can export them, you know where they came from. 161 00:13:34.360 --> 00:13:37.820 If you need to delete them or re add them, you'll basically have maneuverability 162 00:13:38.280 --> 00:13:38.940 and control. 163 00:13:40.520 --> 00:13:43.875 Some big updates here before we move on to the tip of the week. 164 00:13:44.355 --> 00:13:49.095 Feel free to raise your hand and ask any questions about these upcoming features, maybe a comment 165 00:13:49.555 --> 00:13:53.415 that you have, which one you're excited about, and then we'll move on to the tip. 166 00:13:53.795 --> 00:13:56.775 Feel free to raise your hand. Let's see if we have any questions. 167 00:13:57.170 --> 00:13:58.550 And we got Steven here. 168 00:13:58.930 --> 00:14:03.810 Alright, Steven. How are you doing today? I'm fine. How are you? Pretty good. Thank you so much. 169 00:14:03.810 --> 00:14:04.870 Great. Great updates. 170 00:14:05.010 --> 00:14:13.515 I have a quick quest clarification question and then also a question about something you had mentioned a long time ago to see if it's still in the works or ever gonna be in the works. 171 00:14:13.515 --> 00:14:15.615 Sure. First question is, the tags. 172 00:14:16.075 --> 00:14:24.015 I guess I'm just not understanding the difference between tags and smart list because it sounds like you can do I'm just trying to understand the use case. 173 00:14:24.315 --> 00:14:24.815 Perfect. 174 00:14:25.115 --> 00:14:25.615 Yeah. 175 00:14:26.260 --> 00:14:31.000 So a a smart list is dynamic. So if you make a smart list of all your 176 00:14:31.540 --> 00:14:33.960 active members or all your members in California, 177 00:14:35.380 --> 00:14:36.740 new people who join 178 00:14:37.460 --> 00:14:41.805 who sign up and say they're in California will automatically be added to that smart list. 179 00:14:41.805 --> 00:14:45.285 It's almost like a living it's a living thing. Got it. 180 00:14:45.285 --> 00:14:51.025 With the with the tags, it's static, meaning you're gonna explicitly tag people based on certain 181 00:14:51.405 --> 00:14:53.965 actions they take. And this is just the beginning. 182 00:14:53.965 --> 00:15:03.920 Once this is implemented with Zapier and if members do certain actions like fill out forms on third party sites and you want to tag them that they filled out this form from your other, it's 183 00:15:04.540 --> 00:15:07.360 going to be really versatile how you can use the tagging system. 184 00:15:07.615 --> 00:15:12.835 Then from the tags, you can create smart lists based on those who's tagged and who has certain tags. 185 00:15:13.215 --> 00:15:15.715 Got it. You can create a smart list from a tag. Is 186 00:15:16.335 --> 00:15:20.435 that going to happen later or does it happen once? That's being worked on now. 187 00:15:21.160 --> 00:15:25.560 We're looking for the in the next few weeks. So April, May, that should be released. 188 00:15:25.560 --> 00:15:30.940 And then right after that's released, we're gonna focus on the instant business data coming on the tails of that. 189 00:15:31.400 --> 00:15:34.220 Okay. Great. And then the the On the heels of that. 190 00:15:35.320 --> 00:15:36.975 Alright. The next question that I have, 191 00:15:37.535 --> 00:15:41.875 again, this is a risk that you guys have when you kinda mentioned what's coming what's forthcoming. 192 00:15:42.014 --> 00:15:44.675 But, long a while ago, you had mentioned that, 193 00:15:45.055 --> 00:15:45.954 there was consideration 194 00:15:46.495 --> 00:15:48.194 whereby the BD administration 195 00:15:48.574 --> 00:15:48.990 no. No. 196 00:15:49.149 --> 00:15:57.390 Whereby the member the member can download their LinkedIn profile pretty easily, like, click a button and everything gets downloaded and populated over at BD side. 197 00:15:57.390 --> 00:16:00.589 Is that something that's still being considered, or is it sort of off the list? 198 00:16:00.589 --> 00:16:04.130 Or If we mention that, it was probably years ago. 199 00:16:04.805 --> 00:16:06.165 Okay. Yeah. I, 200 00:16:06.725 --> 00:16:11.785 I know what you're saying. I know when they I I know when people sign up using the Facebook login, 201 00:16:12.404 --> 00:16:17.145 it does fetch their name, and their email address, of course, because that's gonna be their login. 202 00:16:17.205 --> 00:16:19.060 But, it doesn't take 203 00:16:19.600 --> 00:16:24.180 their profile photo, their phone number and stuff like that. I think it was dialed back because of 204 00:16:24.560 --> 00:16:27.860 data security stuff in that Cambridge thing that happened. 205 00:16:29.040 --> 00:16:30.420 But that's not the real reason. 206 00:16:30.865 --> 00:16:31.605 You know, 207 00:16:31.945 --> 00:16:32.805 but the list 208 00:16:33.185 --> 00:16:36.965 is what you're saying. Yeah. It's not on those lists. Yeah. Yeah. Fair enough. Fair enough. Okay. 209 00:16:37.105 --> 00:16:41.025 That's it. Thanks. That's it. All right. Good questions as always, Steven. Thank you. All right. 210 00:16:41.025 --> 00:16:45.345 Let's see if anyone else has their hand up here. Yep. I see Rich here. All right, Rich. 211 00:16:45.345 --> 00:16:46.405 How are you doing today? 212 00:16:47.690 --> 00:16:53.530 So, couple of one question on the star reviews and then two rapid fire questions, time permitting, or after the, 213 00:16:54.170 --> 00:16:56.190 tip of the week. But on these star reviews, 214 00:16:56.970 --> 00:17:00.430 badge, you'll be able to view those on the profile. Can we add, like, 215 00:17:01.290 --> 00:17:02.030 the verified, 216 00:17:02.705 --> 00:17:05.605 you know, check as well or any badges? Or 217 00:17:05.905 --> 00:17:10.464 That's a the verified would be a valid one. Let me, make a note of that actually. 218 00:17:10.464 --> 00:17:13.425 Just a moment here. And, actually, you know, badges are kinda cool. 219 00:17:13.425 --> 00:17:18.800 Like, a lot of websites, you know, will have, like, little icon representing, you know, the type of member. 220 00:17:18.800 --> 00:17:19.280 But yeah. 221 00:17:19.280 --> 00:17:23.200 And I know verified is already part of the program, but that'd be kinda cool to add to the stars. 222 00:17:23.200 --> 00:17:25.220 Yeah. Because that's when people That's the best. 223 00:17:25.680 --> 00:17:26.180 Awesome. 224 00:17:26.560 --> 00:17:30.580 Okay. And then and I have a question, like, on the newsletter because it's a pretty powerful system. 225 00:17:30.695 --> 00:17:31.835 Is there a way to, like, 226 00:17:32.615 --> 00:17:34.955 any way to be able to take, like, a member's profile 227 00:17:35.255 --> 00:17:38.475 and kinda autofill it in the newsletter by just putting in, 228 00:17:39.095 --> 00:17:44.235 you know, their member a link to their profile that would either be embedded or would auto populate? 229 00:17:44.760 --> 00:17:58.945 Like, sometimes you can do it on LinkedIn or other stuff where you put in the, URL, like, on Twitter or social media, and it'll it'll carry over the images because we think it'd be kinda cool in the newsletter and feature members, but not have to copy and paste, you know, their photo and all their all their content. 230 00:17:59.085 --> 00:17:59.565 Gotcha. 231 00:17:59.565 --> 00:18:09.300 So, like, a a card of a member, but you would again put the card in there and then also specify which member you want to that card to be prefilled with. 232 00:18:09.780 --> 00:18:11.160 Yeah. Yeah. Probably 233 00:18:12.100 --> 00:18:13.000 not specifically 234 00:18:13.300 --> 00:18:13.800 that, 235 00:18:14.100 --> 00:18:26.425 but what I can imagine is we could create a a content block that is kinda set up for that, so you just have to change the the image and their name and just a couple pieces of data, but the layout of it 236 00:18:27.285 --> 00:18:29.225 would lend itself to something like that. 237 00:18:29.605 --> 00:18:36.585 Yeah, that'd be really cool because if we can, with the newsletter, be able to spotlight our rock star members or that thing, our new members, 238 00:18:37.010 --> 00:18:39.170 our group, whatever, that'd be cool. Okay? 239 00:18:39.170 --> 00:18:42.950 And then That's that's that's an interesting one, actually. Thank you for suggesting that. 240 00:18:43.330 --> 00:18:47.330 Cool. And then last question since I'm on a rapid fire on a roll here. 241 00:18:48.130 --> 00:18:57.885 You know, unless I'm missing something, when is there a way, like, when people go to log in that they're you know, if you can pull up a you know, it may or may not have to pull up a a a website. 242 00:18:58.105 --> 00:18:58.765 But, like, 243 00:18:59.305 --> 00:19:03.485 when they type in their password, there's, you know, there's the view option that are a lot of websites 244 00:19:03.945 --> 00:19:05.965 so they can prevent from, you know, 245 00:19:07.010 --> 00:19:11.490 having a typo in their password, you know, where you have that little view icon. Yeah. 246 00:19:11.490 --> 00:19:14.929 The eyeball where it kinda Yeah. You can see your password as you're typing. Yeah. 247 00:19:14.929 --> 00:19:18.309 I think that was on our road map, actually. It's just a little down the list. 248 00:19:18.690 --> 00:19:20.470 Yeah. Yeah. Basically, changes. 249 00:19:20.914 --> 00:19:22.934 You think that would be that would be super helpful? 250 00:19:23.235 --> 00:19:23.875 Oh, big time. 251 00:19:23.875 --> 00:19:33.095 Because I know, like, I'm logging in as most everybody else on a lot of different websites and would all have different, you know, password credentials requirements for all these different websites. 252 00:19:33.235 --> 00:19:43.770 And you forget your passwords and stuff like that, you gotta type it and you can't recall it but maybe you're typing in it wrong or you can't visually see it and so then after so many attempts it logs you out you just get frustrated 253 00:19:44.070 --> 00:19:50.845 and then we have members kinda completely constantly resetting their password because they can't visually see it so I gotcha. 254 00:19:50.905 --> 00:19:53.385 We we do have a card for that. I'll see where it is on our list. 255 00:19:53.545 --> 00:19:57.785 I think it's it's not too difficult as well. So thank you for mentioning that. Cool. 256 00:19:57.785 --> 00:20:01.225 And then I'll save, my last is about, member credits. 257 00:20:01.225 --> 00:20:05.320 I'll save that as a cliffhanger for after the, tip of the week if time permits. 258 00:20:06.340 --> 00:20:08.520 You got it, Rich. Thank you, man. Appreciate it. Thank 259 00:20:09.220 --> 00:20:12.420 you. Alright. We got one more here. We'll move on to the tip of the week. Got Roger. 260 00:20:12.420 --> 00:20:16.020 How you doing, Roger? There we go. Am I on? You're on, Roger. How are you today? 261 00:20:16.020 --> 00:20:19.775 Where are you calling in from? No. You're good. Okay. Great. Thanks. 262 00:20:19.995 --> 00:20:23.775 I I was had a question from last time, and, we ran out of time. 263 00:20:23.835 --> 00:20:30.015 I I don't need you to actually show me how to do this, but I did put together a thing where, 264 00:20:30.740 --> 00:20:31.880 my client could, 265 00:20:32.340 --> 00:20:35.400 put on an event and let people register for it. 266 00:20:35.780 --> 00:20:39.540 And I have screwed up somehow screwed up the the whole thing. 267 00:20:39.540 --> 00:20:47.794 And I all I'm wondering is where do you have a a record of where you have your videos that show how to set that up properly? 268 00:20:47.794 --> 00:20:51.174 I did find one, but it looked like it was outdated because the, 269 00:20:51.715 --> 00:20:56.695 lakes and things it said to go to weren't there anymore. So it was like it was an old video. 270 00:20:57.510 --> 00:21:00.890 So I was wondering if you had a newer one. What was the video on? 271 00:21:01.510 --> 00:21:03.450 When I I'm I'm adding, 272 00:21:03.830 --> 00:21:05.210 yeah, using the, 273 00:21:05.830 --> 00:21:10.755 you know, events module to or not a module, but, yeah, I guess it is. 274 00:21:10.835 --> 00:21:15.795 Oh, the the the download digital the the digital products to sell event ticket? Download stuff. 275 00:21:15.795 --> 00:21:20.455 Gotcha. I'll yeah. Let me send that to you real quick, and then we'll move on to the, the tip here. 276 00:21:21.475 --> 00:21:23.335 Great. Yeah. I got you here. 277 00:21:24.620 --> 00:21:28.560 Here you go. How to create and sell event tickets through your b b site. 278 00:21:28.860 --> 00:21:33.020 This should be what you're looking for. If not, have a look, see at it while we're doing the tip. 279 00:21:33.020 --> 00:21:33.820 And if not, 280 00:21:34.220 --> 00:21:38.325 we can we can, find it in the in the q and a section a little later. Okay. 281 00:21:38.325 --> 00:21:42.505 It looks like the one I was on, but I'll I'll check it out again. So thank you so much. 282 00:21:42.645 --> 00:21:43.304 You're welcome. 283 00:21:43.605 --> 00:21:47.044 Alright, guys. Let's move on to the tip of the week. Simon, I see your hand up there. 284 00:21:47.044 --> 00:21:52.585 Keep that hand up. We'll get to you in just a little bit. Today's tip of the week is SEO roadmap, 285 00:21:52.965 --> 00:21:56.549 where to make edits to optimize your BD website's 286 00:21:57.090 --> 00:21:57.590 SEO. 287 00:21:57.809 --> 00:22:05.590 So we're not necessarily gonna dive into SEO strategies and and how to leverage them for Google, but we wanna show you where you can access, 288 00:22:06.210 --> 00:22:09.090 different places to edit the SEO of your site. 289 00:22:09.090 --> 00:22:13.385 So David was kind enough and did a great job putting together some slides 290 00:22:13.685 --> 00:22:18.265 covering this topic. If it's all right, I can pass things over to you now, David. Absolutely. 291 00:22:18.405 --> 00:22:19.065 Thank you. 292 00:22:19.765 --> 00:22:22.905 We won't be diving into specific SEO strategies 293 00:22:23.445 --> 00:22:24.810 and tactics and best practices. 294 00:22:25.050 --> 00:22:30.430 There's just so many variables that go into search engine optimization with each and every website, 295 00:22:30.890 --> 00:22:32.990 just based on a bunch of different factors. 296 00:22:33.290 --> 00:22:44.695 But there is a lot of flexibility with the BD platform in terms of adding different content and editing certain SEO settings for your website to really try to optimize it as best as possible. 297 00:22:44.695 --> 00:22:51.274 And so that's what we wanted to cover in this tip of the week here, is where to go to make specific changes, 298 00:22:51.910 --> 00:22:57.130 to your website's SEO. So, starting off real basic here, just wanted to cover, 299 00:22:57.590 --> 00:22:59.930 some real simple key points first. 300 00:23:00.390 --> 00:23:02.490 Why SEO is so important? 301 00:23:02.790 --> 00:23:06.570 Most of us probably know this, but if it's our first time building a website, 302 00:23:06.895 --> 00:23:10.434 search engine optimization is incredibly important for every website. 303 00:23:10.735 --> 00:23:13.875 Most of it is already done out of the box with BD, 304 00:23:14.415 --> 00:23:20.240 but having your website optimized for search engines can boost your site's visibility in, 305 00:23:20.620 --> 00:23:22.940 search results driving organic traffic. 306 00:23:22.940 --> 00:23:26.880 That's traffic that comes to our website naturally on its own. 307 00:23:27.740 --> 00:23:29.600 That, in turn, leads to, 308 00:23:30.300 --> 00:23:33.360 credibility and trust with users when we're ranked highly, 309 00:23:33.845 --> 00:23:37.945 in search results based on specific keywords and search terms. 310 00:23:38.405 --> 00:23:42.085 It's also an incredibly cost effective way to gain, 311 00:23:42.405 --> 00:23:44.425 website visitors and new members, 312 00:23:44.885 --> 00:23:47.065 long term traffic without those ongoing 313 00:23:47.445 --> 00:23:49.500 advertising and other marketing costs. 314 00:23:49.980 --> 00:24:03.360 If we can optimize our website for search engines and being ranked high in search results, then hopefully, we won't have to pay quite as much on other marketing efforts to get, visitors to our website and gain new members. 315 00:24:03.715 --> 00:24:06.055 And then lastly here, just a little more broadly speaking, 316 00:24:06.915 --> 00:24:17.415 having high search rankings can help us stay ahead of any of our potential competitors in, in the industry or the niche that we're in and increase our, overall 317 00:24:17.795 --> 00:24:22.680 market share. And just a quick tip, you know, SEO is awesome and it is very important, 318 00:24:23.060 --> 00:24:25.220 but it should be one, 319 00:24:25.780 --> 00:24:27.940 one spoke on your marketing wheel. 320 00:24:27.940 --> 00:24:35.365 There's also there are there are ads and you should, certainly explore that if you can get a fair return on your investment with those. 321 00:24:35.664 --> 00:24:36.965 There's social marketing, 322 00:24:37.505 --> 00:24:40.725 there's referral programs, affiliate programs, and more. 323 00:24:41.265 --> 00:24:48.405 So SEO should be one, again, one spoke on that marketing wheel that you have, and I'll just leave it at that there. 324 00:24:48.640 --> 00:24:53.460 Great point. And it's not something that we necessarily want to constantly obsess over. 325 00:24:54.160 --> 00:24:57.620 Really a more important factor here is having 326 00:24:58.080 --> 00:24:59.220 unique content 327 00:24:59.840 --> 00:25:02.020 on our website that's relevant to 328 00:25:02.595 --> 00:25:08.054 the overall theme of our website, what users might be searching for in Google and other search engines. 329 00:25:08.355 --> 00:25:12.695 And so that brings us here to this slide. Some of the key SEO elements. 330 00:25:13.075 --> 00:25:15.360 Meta titles. So this is basically just 331 00:25:15.840 --> 00:25:19.460 the title of the specific web page that we might be editing 332 00:25:19.760 --> 00:25:20.500 or creating. 333 00:25:21.120 --> 00:25:23.460 This obviously shows in search results, 334 00:25:23.920 --> 00:25:29.735 and we want to make sure that, it does contain some of the primary keywords for whatever the page is talking about. 335 00:25:29.735 --> 00:25:31.255 We don't want to load it with keywords. 336 00:25:31.255 --> 00:25:35.435 It doesn't need to be a string of just random keywords, but it should include, 337 00:25:35.815 --> 00:25:39.995 some of the main search terms that people might be searching for related to that page. 338 00:25:40.695 --> 00:25:41.575 Same thing with, 339 00:25:42.409 --> 00:25:46.429 description, the meta description in search results that appears directly underneath 340 00:25:46.890 --> 00:25:50.409 the page title. So we can see that here in the screenshot to the right. 341 00:25:50.409 --> 00:25:53.630 This is just a screenshot of some Google search results. 342 00:25:53.690 --> 00:25:58.904 So we can see the meta title in blue and then the page description or the meta description 343 00:25:59.365 --> 00:26:01.065 just beneath that. Another, 344 00:26:01.684 --> 00:26:03.625 SEO element would be meta keywords. 345 00:26:04.005 --> 00:26:10.005 So, these aren't quite as critical as the titles, the descriptions, and the overall content as a whole. 346 00:26:11.320 --> 00:26:16.940 But if we have the ability to add keywords to specific pages, with BD we do, 347 00:26:17.400 --> 00:26:19.020 we do want to add some keywords. 348 00:26:19.160 --> 00:26:24.620 And again, we want to make sure that they are relevant and we don't want it to be just a long list of 349 00:26:25.000 --> 00:26:27.905 random keywords where we're kind of hoping to, 350 00:26:28.925 --> 00:26:33.345 to get ranked in each and every search result. We really want them to be specific. 351 00:26:33.485 --> 00:26:39.345 And also, lastly here, main heading. We do only want to have one main heading per page. 352 00:26:39.660 --> 00:26:44.080 So, if you're looking at the HTML code of a web page, that would be the h one. 353 00:26:44.540 --> 00:26:46.940 We only want one main heading per page. 354 00:26:46.940 --> 00:26:51.360 That should reflect the main content of the theme, similar to the page title. 355 00:26:52.055 --> 00:26:54.155 And then we can have some additional subheadings 356 00:26:54.615 --> 00:26:58.075 throughout the rest of the page or the piece of content that we're publishing. 357 00:26:58.215 --> 00:27:02.955 But again, here, the main thing is to emphasize unique and relevant content. 358 00:27:03.830 --> 00:27:09.130 We want to utilize relevant headings and subheadings and if we can, we also want to incorporate 359 00:27:09.430 --> 00:27:16.150 internal and external links in the page or the content that we're publishing on our website. 360 00:27:16.150 --> 00:27:21.735 So, if there's a piece of text in, the blog article or the web page that we're publishing 361 00:27:22.195 --> 00:27:38.840 that is relevant to another piece of content or another page on our website, we want to link that so that if a visitor is reading that page, they can click that link to read some more information on another page on our website or if you want to link out to a third party reputable 362 00:27:39.380 --> 00:27:44.840 website we can do that as well. And just some tips here about Google and Bing and how they display 363 00:27:45.265 --> 00:27:47.205 your website in their search results. 364 00:27:47.585 --> 00:28:01.950 Sometimes the title, even though you set an explicit title as it should be here, they're always experimenting with user experience and sometimes they might they might amend what you've written or they might take another piece of your page and show that as the title or the description. 365 00:28:02.090 --> 00:28:07.390 So if you're searching searching your site in Google, you might notice that they've modified 366 00:28:07.690 --> 00:28:08.430 things sometimes. 367 00:28:09.370 --> 00:28:14.190 And one more piece here that we actually forgot here David is the featured image. 368 00:28:14.570 --> 00:28:21.955 We've noticed in search results now more and more search engines, again not always, but they might include an image here on the right 369 00:28:22.495 --> 00:28:24.995 to complement the the specific search result. 370 00:28:25.534 --> 00:28:26.835 BD sites do 371 00:28:27.135 --> 00:28:29.774 account for that. We'll talk about that in just a little bit. 372 00:28:29.774 --> 00:28:38.080 But another key SEO element I would say is what's called the OG image in the meta tag, and BD sites definitely include that. 373 00:28:38.540 --> 00:28:40.700 So, just wanted to mention that as well. 374 00:28:40.700 --> 00:28:47.345 And, yeah, with that, I guess this side, just moving on to this side, the good news is BD sites are SEO ready. 375 00:28:47.805 --> 00:28:50.705 They're pre equipped with all the essential elements 376 00:28:51.565 --> 00:28:55.985 that are needed for Google to recognize and rank your site and your content. 377 00:28:56.525 --> 00:28:57.665 As you add members 378 00:28:58.200 --> 00:29:08.779 and pages to your site all the SEO value will continue to grow a lot of questions from people who are kind of checking out brilliant directors is do I need to build a page for each city that I want to target 379 00:29:09.640 --> 00:29:21.295 or do I need to make the profile page for each member and and the thing is they're all dynamically created as a member joins your site their profile page is automatically created we kind of take that for granted because it's so easy and seamless. 380 00:29:21.675 --> 00:29:25.455 Same thing with the search results pages and in older systems you have to manually 381 00:29:26.160 --> 00:29:28.020 account for and create and build 382 00:29:28.480 --> 00:29:29.940 a specific search results 383 00:29:30.240 --> 00:29:44.945 page but all of this is done dynamically so just add as you grow your site the pages grow and that helps with your SEO value And now with that, I think David, now we can go into kind of showing people where to make SEO edits on your site. 384 00:29:45.085 --> 00:29:46.304 And a lot of this stuff 385 00:29:46.684 --> 00:29:47.745 might be familiar, 386 00:29:48.284 --> 00:29:53.345 for if you're familiar with the Brilliant Directories platform, but there's gonna be a few gems in here that you may have not known. 387 00:29:53.860 --> 00:29:56.179 And I'll go ahead and start with the home page. 388 00:29:56.179 --> 00:29:59.460 Where can we edit the SEO elements of your home page? 389 00:29:59.460 --> 00:30:05.779 I'll try to breeze through these quickly because they're just a small handful of them, and if we have more questions, we can take them in the q and a. 390 00:30:05.779 --> 00:30:12.695 So to edit your home page SEO and let me get a site queued up here that we can kind of practice on give me one a quick moment 391 00:30:13.235 --> 00:30:14.695 all right perfect so 392 00:30:15.075 --> 00:30:21.990 here's our webinar test site so to edit the SEO of the home page and let's go to the home page of this site here. 393 00:30:21.990 --> 00:30:26.490 So we can see the meta title, and let's look at the source code. That's always fun as well. 394 00:30:26.870 --> 00:30:29.049 So the meta title is here, 395 00:30:29.350 --> 00:30:30.309 the member directory. 396 00:30:30.309 --> 00:30:36.285 This is what would show in the Google search results as the title of the page, and then we see the description and the keywords. 397 00:30:36.905 --> 00:30:42.365 And if we scroll down a little bit more, we have the o g image. Let me search for that as well, 398 00:30:42.665 --> 00:30:46.285 and we'll show you where you can make this. So here's the o g image. There's an image, 399 00:30:46.905 --> 00:30:47.725 set here. 400 00:30:48.265 --> 00:30:48.765 And 401 00:30:49.090 --> 00:30:50.050 let's go to, 402 00:30:50.530 --> 00:30:54.210 the dashboard. Go to my content and web page builder. 403 00:30:54.210 --> 00:30:58.710 And we're going to look for the first one here is usually home page, and we can click edit. 404 00:30:58.930 --> 00:31:02.770 And you'll notice, here there's a link here. It says to go to the design settings. 405 00:31:02.770 --> 00:31:04.290 The home page is a special page. 406 00:31:04.290 --> 00:31:07.645 You can have special elements on there and whatnot, the hero background. 407 00:31:07.945 --> 00:31:15.165 It does tell you to go to design settings for some of those things, but every page in the web page builder has a tab called SEO settings. 408 00:31:16.345 --> 00:31:20.525 Again, this is what I was talking about. BD sites are primed for your SEO. 409 00:31:21.490 --> 00:31:23.510 They are prefilled with variables. 410 00:31:23.570 --> 00:31:27.990 So as you change the variables in your general settings, they will be adjusted for, 411 00:31:28.370 --> 00:31:32.470 for your site. And I will show you an example of that. Let's go to general settings. 412 00:31:32.770 --> 00:31:33.990 And we can see here, 413 00:31:34.505 --> 00:31:37.325 the industry name is professional and the profession name 414 00:31:37.785 --> 00:31:43.885 is members these are just two small things you can do let's use the example there let's say the industry is interior design 415 00:31:44.185 --> 00:31:46.205 and the profession name was interior 416 00:31:46.825 --> 00:31:48.685 designer and save the changes 417 00:31:49.010 --> 00:31:51.270 And we'll just go ahead and refresh, 418 00:31:51.890 --> 00:31:52.950 here actually 419 00:31:53.490 --> 00:31:54.630 the code view. 420 00:31:55.090 --> 00:32:00.550 And we'll notice that the title of the page now says interior designer directory find interior designers. 421 00:32:00.690 --> 00:32:07.805 And again, here's my new website that actually corresponds to the website name, so we can just call that whatever it might be here. 422 00:32:08.665 --> 00:32:14.205 So here we have several things that David pointed out the page meta title, the description, and the keyword. 423 00:32:14.825 --> 00:32:20.680 If the variables are confusing for you, this is just so when a new site launches it's all pre filled for you. 424 00:32:20.680 --> 00:32:26.140 It'll just work dynamically. You could erase this and write your own meta title if you choose to, 425 00:32:26.440 --> 00:32:27.740 same with the meta description. 426 00:32:28.680 --> 00:32:32.040 And a bonus here is, the social media sharing. 427 00:32:32.040 --> 00:32:40.095 So if someone shares your home page or whatever page it may be on social media, you can choose what the share title is gonna be, the share description, 428 00:32:40.715 --> 00:32:42.015 and add a 429 00:32:43.034 --> 00:32:46.910 social media share image here. But this is also your OG image. 430 00:32:46.970 --> 00:32:53.390 Even if the site's not being shared on social media, you're going to want to I highly recommend adding an image here, 431 00:32:53.929 --> 00:33:00.855 so that even in the Google or Bing search results, when they choose to show an image for a specific page, there is a chance that they might 432 00:33:01.155 --> 00:33:07.335 show this image and that's going to give you more real estate and visibility in those SERPs in those search engine results. 433 00:33:08.355 --> 00:33:11.175 So that is basically where you can edit the home page. 434 00:33:11.630 --> 00:33:18.670 Now very similar to the home page, static pages if you're creating one off pages with the web page builder that will follow suit. 435 00:33:18.670 --> 00:33:22.370 I'll just quickly go here to the web page builder. We had our home page, 436 00:33:22.910 --> 00:33:29.125 you know your pricing page, your about page, you might create static pages as we call them for many different reasons. 437 00:33:29.125 --> 00:33:34.185 Let's edit your about page and here's the about page for the site. If we go to SEO settings 438 00:33:34.565 --> 00:33:37.145 we have the page title, description, and keywords. 439 00:33:37.605 --> 00:33:42.905 Now when we didn't see it on the home page because that is in the design settings but for your static pages 440 00:33:43.440 --> 00:33:48.260 this is your h1, your main title heading, and this is what David was talking about. 441 00:33:49.200 --> 00:33:51.919 This could be keyword friendly. It doesn't have to always be. 442 00:33:51.919 --> 00:33:54.980 It can just be about us as it was earlier 443 00:33:55.455 --> 00:33:55.955 because 444 00:33:56.495 --> 00:34:01.875 the user experience counts too. You don't want to keyword stuff your H1 title heading, 445 00:34:02.495 --> 00:34:08.034 but you can get clever and find ways to do this like our interior design 446 00:34:08.335 --> 00:34:08.835 mission. 447 00:34:09.750 --> 00:34:14.489 You're putting the word interior design in there as the example, and this is your about page and things like that. 448 00:34:14.630 --> 00:34:18.810 You want it to make sense, the h1, because that's what people actually see on the page. 449 00:34:19.110 --> 00:34:23.295 I'll just go here real quick. This is our mission and promise. That's what it was earlier 450 00:34:23.755 --> 00:34:39.109 but the meta title you can get a little bit more creative with and also you want something that people are going to click on right so the meta title can also be a little click baity you don't want to make it too spammy or anything like that but something that's going to encourage or or compel a click from a user 451 00:34:39.569 --> 00:34:43.510 because that's what they're going to see in the search results when they're searching Google. 452 00:34:43.889 --> 00:34:47.909 Then the rest of the elements are the same here as well, title, description, keywords. 453 00:34:48.049 --> 00:34:49.989 Now about the keywords, Google dropped 454 00:34:50.495 --> 00:34:54.015 valuing the comma separated list of keywords a long time ago. 455 00:34:54.015 --> 00:34:56.574 They might attribute a small value to it, but, 456 00:34:56.975 --> 00:34:59.855 people were just keyword stuffing in there, taking advantage of it. 457 00:34:59.855 --> 00:35:05.240 And really now Google looks at the whole context of an entire web page. So that specific 458 00:35:05.540 --> 00:35:17.080 meta tag the meta keywords is not very valued by Google at this time and then of course we have the social media options here one point of clarification I do want to chime in with we had Neil over on YouTube 459 00:35:17.595 --> 00:35:25.375 asking if BD automatically creates the h one, that main heading for blog posts, as well as pages and other forms of content. 460 00:35:25.915 --> 00:35:26.655 It does, 461 00:35:27.195 --> 00:35:30.265 and what we're kind of showing here throughout the rest of this presentation are just some extra steps you could take if you really wanted to make 462 00:35:30.789 --> 00:35:33.769 are just some extra steps you could take if you really wanted 463 00:35:34.150 --> 00:35:39.289 to make some specific SEO changes to the various pieces of content throughout your website. 464 00:35:39.349 --> 00:35:43.930 If you didn't want to do any of this, you don't have to. The BD system really does take care of, 465 00:35:44.309 --> 00:35:45.450 pretty much everything 466 00:35:45.865 --> 00:35:49.885 straight out of the box, in a more general sense. I think that's well said. 467 00:35:50.105 --> 00:35:52.265 Everything is turnkey with the BD system. 468 00:35:52.265 --> 00:35:55.885 So if you don't want to do any of this, you don't have to do any of this. 469 00:35:56.185 --> 00:36:06.470 As your members create their profiles and posts and the search results pages, that pretty much is 99% of what your directory or membership site is all the SEO is taken care of for you. 470 00:36:06.530 --> 00:36:10.790 This is just showing you where you can go if you want to enhance things a bit further. 471 00:36:11.490 --> 00:36:16.470 This is more for navigation and it's David like a roadmap on where to go to make certain changes. 472 00:36:17.265 --> 00:36:22.085 You know once you reach a certain plateau you're going to want to edge your site a bit more with SEO. 473 00:36:22.545 --> 00:36:25.765 Once you have your other mechanisms in place like signing up members 474 00:36:26.145 --> 00:36:29.605 the next frontier will be optimizing for SEO at some point 475 00:36:30.145 --> 00:36:31.365 with with a website. 476 00:36:32.470 --> 00:36:34.410 The next section here are those dynamic 477 00:36:34.710 --> 00:36:38.170 pages. What is a dynamic page? It's a page that's 478 00:36:38.870 --> 00:36:43.450 automatically created by the system and all the SEO is taken care of for it. 479 00:36:43.935 --> 00:36:44.435 If 480 00:36:44.895 --> 00:36:48.035 you don't have any members in Los Angeles, there's no 481 00:36:48.575 --> 00:36:50.915 Los Angeles page, there's no results there. 482 00:36:51.695 --> 00:36:56.755 But once someone joins from Los Angeles, that page will then automatically exist. 483 00:36:57.480 --> 00:36:59.900 The pretty URL I'll show you the difference in a second 484 00:37:00.520 --> 00:37:01.020 and 485 00:37:01.880 --> 00:37:05.240 it will be populated with members who are in that region. 486 00:37:05.240 --> 00:37:11.500 Now what we want to do is figure out how to edit these dynamic pages and let me show you what they are first. 487 00:37:11.715 --> 00:37:20.535 There's a section in Brilliant Directories called SEO templates and for newbies and things like that, it might seem a little foreign, so hopefully this little demo here will kind of 488 00:37:20.915 --> 00:37:21.415 debunk 489 00:37:22.435 --> 00:37:24.990 any confusion or what this might be about. 490 00:37:25.470 --> 00:37:31.650 So let's go to the front end of this site together, and notice I clicked on this magical orange button here, visit website, 491 00:37:32.190 --> 00:37:38.850 and when you do that visit website button you have this kind of dark gray admin bar here, 492 00:37:39.565 --> 00:37:44.065 And let's actually do a just an open search here. Click the search button. 493 00:37:44.845 --> 00:37:46.705 Here is a search results page, 494 00:37:47.325 --> 00:37:47.825 and, 495 00:37:48.445 --> 00:37:49.805 it has it has, 496 00:37:50.285 --> 00:37:52.125 the SEO elements right here. 497 00:37:52.125 --> 00:37:57.420 So we see a title here, interior designers, find and compare interior design professionals. 498 00:37:57.420 --> 00:38:00.000 So again, that's all I did is change those two things, 499 00:38:00.540 --> 00:38:06.480 in the general settings, and now we can see even the search results pages are optimized for the target market. 500 00:38:06.815 --> 00:38:09.235 We see the description, the keywords, etc. 501 00:38:10.495 --> 00:38:15.535 And we also see here the title interior designer results, but this is not a static page. 502 00:38:15.535 --> 00:38:19.155 This page won't be found in the web page builder. 503 00:38:19.619 --> 00:38:25.079 Instead it's going to be found in a place called SEO templates. It's a dynamic page 504 00:38:25.700 --> 00:38:27.400 and the way that we know that 505 00:38:27.700 --> 00:38:35.895 if we come back here on the search results page all we did was click this button is when we have this navigation bar here we can see that this is SEO template 506 00:38:36.515 --> 00:38:37.335 200. 507 00:38:38.755 --> 00:38:45.815 There's SEO templates there aren't 200 of them but they're labeled in the one hundreds, two hundreds, three hundreds, etc. 508 00:38:46.630 --> 00:38:50.950 So let me just edit this SEO template. It should take me to the admin area. 509 00:38:50.950 --> 00:38:55.830 It's pre filling 200 here in the filter, and I can go ahead and customize this one. 510 00:38:55.830 --> 00:38:57.750 We can see here we're seeing a lot of variables. 511 00:38:57.750 --> 00:39:07.105 The profession name, that was the profession, interior designer, and then we have a text label for results, but we can get rid of all this and say the official 512 00:39:08.205 --> 00:39:08.705 interior 513 00:39:09.724 --> 00:39:10.224 designer 514 00:39:10.925 --> 00:39:11.425 directory. 515 00:39:12.460 --> 00:39:15.440 You know, and we can even give it a subheading, say, 516 00:39:16.140 --> 00:39:17.440 find and search 517 00:39:17.980 --> 00:39:18.480 interior 518 00:39:19.500 --> 00:39:20.000 designers. 519 00:39:20.300 --> 00:39:22.700 Okay. Let's save the changes here. Okay. Great. 520 00:39:22.700 --> 00:39:25.520 Let's go back to SEO templates, and it took me there. 521 00:39:26.035 --> 00:39:27.475 So that was number 200. 522 00:39:27.475 --> 00:39:35.075 Let's see where that is here, and it doesn't want to show me that for some reason, of course, on the webinar on the demo site, but let's refresh it. 523 00:39:35.075 --> 00:39:37.830 Maybe something refreshed here. There we go. 524 00:39:37.910 --> 00:39:45.850 All right so for some reason it wasn't showing it back in the SEO templates it should be a customized SEO template here and there it is it just took a second to get there so 525 00:39:46.550 --> 00:39:48.570 here it is the the search results 526 00:39:48.950 --> 00:39:55.055 and if we click on this we can see here the official interior designer directory find interior design. 527 00:39:55.055 --> 00:39:56.435 So we've actually 528 00:39:56.975 --> 00:40:02.515 enhanced this page now instead of saying interior designer results, which actually is true for the directory, 529 00:40:03.150 --> 00:40:04.510 we have optimized this. 530 00:40:04.510 --> 00:40:11.170 So what we've done is we've identified and now it has the SEO template five zero six because we did go ahead and customize it. 531 00:40:12.270 --> 00:40:18.530 So that is a custom template and we can always come back here and find out what template a dynamic page 532 00:40:18.965 --> 00:40:19.705 is using. 533 00:40:20.245 --> 00:40:22.405 And the same thing works for your post page. 534 00:40:22.405 --> 00:40:26.585 So if we go to latest news, these are the blogs on the site. It says website blog. 535 00:40:26.725 --> 00:40:29.465 We can go edit SEO template 300. 536 00:40:29.685 --> 00:40:35.660 So we can go here and we're gonna customize this one. And this is the h one and h two. 537 00:40:35.660 --> 00:40:39.180 And actually, David, we didn't cover this. This is a post type. 538 00:40:39.180 --> 00:40:44.320 It's the website blog post type, so I'm actually happy that we kind of ran into this here. 539 00:40:44.815 --> 00:40:45.855 To edit this, 540 00:40:46.175 --> 00:40:51.955 would it necessarily be let me stop bouncing around from the SEO template because this is saying h1 and h2, 541 00:40:52.735 --> 00:40:56.835 but that is actually in the edit post settings. For post types 542 00:40:57.450 --> 00:40:58.990 for the search results pages, 543 00:40:59.290 --> 00:41:02.589 we can actually control the main heading and the subheading 544 00:41:03.290 --> 00:41:06.589 here in the edit post types page. So let's go to 545 00:41:06.890 --> 00:41:13.744 the blog edit post types website blog will edit this and this has a search results design tab. 546 00:41:13.744 --> 00:41:17.045 And we can see here the search results page title h1 547 00:41:17.585 --> 00:41:18.405 and h2. 548 00:41:19.025 --> 00:41:22.484 So website blog is pretty boring. We can just say interior 549 00:41:23.150 --> 00:41:25.730 design news and resources, 550 00:41:26.110 --> 00:41:27.330 zhuzh it up a bit, 551 00:41:27.790 --> 00:41:30.050 and then we say find everything 552 00:41:30.670 --> 00:41:31.170 interior 553 00:41:31.710 --> 00:41:32.210 design 554 00:41:33.470 --> 00:41:35.010 in our blog or whatever, 555 00:41:35.815 --> 00:41:37.755 anything clever you want to come up with. 556 00:41:38.215 --> 00:41:39.115 But doing this, 557 00:41:39.495 --> 00:41:40.955 we're not locked into 558 00:41:41.335 --> 00:41:43.655 how the site comes delivered to you by default. 559 00:41:43.655 --> 00:41:46.775 That's just so we can deliver a site to many people at once. 560 00:41:46.775 --> 00:41:49.020 It is meant for you to make these small modifications. 561 00:41:55.340 --> 00:41:59.440 Resources and that is good for SEO. You can probably come up with more clever titles, 562 00:41:59.740 --> 00:42:05.365 but that is the h1 the main heading and it says find everything interior design in our blog. 563 00:42:05.365 --> 00:42:09.224 So that is how you can control the subheadings here. However 564 00:42:09.525 --> 00:42:17.810 with the SEO template even though the h1 and h2 were from the post type, we can again control the meta title description keywords 565 00:42:18.190 --> 00:42:20.609 and so forth of social media share image 566 00:42:21.069 --> 00:42:21.569 etc. 567 00:42:21.950 --> 00:42:26.849 So let's come back here does that cover everything on this one David because I know I go quick sometimes 568 00:42:27.150 --> 00:42:29.255 I think the next slide is it Okay. 569 00:42:29.255 --> 00:42:32.875 The next slide is converting it so it doesn't work off of the dynamic 570 00:42:33.655 --> 00:42:39.095 engine and it turns into a static page. So let's see how we can do that together. 571 00:42:39.095 --> 00:42:43.755 So all of this is being powered. Basically, let's go back to the member search results page. 572 00:42:43.850 --> 00:42:47.230 It's being powered by the SEO template that kind of covers, 573 00:42:48.410 --> 00:42:54.350 all the pages. So let's actually do a search for Los Angeles. I think this should be connected here. 574 00:42:54.410 --> 00:42:55.710 And let's search now. 575 00:42:55.865 --> 00:43:01.645 So it's done a search for Los Angeles in the member results, and we can see here that we have an h1 576 00:43:02.265 --> 00:43:06.125 interior designer results Los Angeles California United States Of America. 577 00:43:06.424 --> 00:43:08.365 So maybe you don't want the country 578 00:43:08.880 --> 00:43:11.359 here in this search results page. 579 00:43:11.359 --> 00:43:15.460 And the search results have the most SEO templates because it does combinations of locations, 580 00:43:15.839 --> 00:43:17.619 which include countries, states, 581 00:43:18.079 --> 00:43:20.420 and cities, as well as their corresponding 582 00:43:20.880 --> 00:43:25.345 category combinations. So you can have city state and top level category 583 00:43:25.805 --> 00:43:29.345 city state top level category sub level category and more but 584 00:43:29.645 --> 00:43:37.425 again it's all done for you you don't necessarily have to edit it but you certainly can so this is telling us the SEO template is two sixteen 585 00:43:38.160 --> 00:43:49.859 and I want to go ahead and edit this and we'll cut out the country name here just as an example so we here see here search results member country state city let's customize this and we can see here 586 00:43:50.319 --> 00:43:51.140 it's adding 587 00:43:51.440 --> 00:43:52.579 all this here city 588 00:43:53.085 --> 00:43:56.305 state, country. Let's delete this and let's actually 589 00:43:56.845 --> 00:43:59.425 move this stuff around. Results for 590 00:43:59.805 --> 00:44:04.625 the profession is interior designers. It's just wrapped in the variable and I'll say in 591 00:44:04.925 --> 00:44:06.845 the state, the city, and the state. 592 00:44:06.845 --> 00:44:12.040 Let's save that and that will affect all the city searches that happen on my site. 593 00:44:12.040 --> 00:44:15.180 So all the dynamic city searches that are created, 594 00:44:15.960 --> 00:44:21.020 this will be the new h1 title and then again you can further modify the meta title 595 00:44:21.375 --> 00:44:27.075 description and keywords so now it says results for interior designer we can actually change that to be plural 596 00:44:27.455 --> 00:44:42.690 let me do that for you guys let's edit this so to make any variable plural instead of two percentage sign three percentage signs we change it to two percentage signs and that will make any variable plural so let's come here and refresh this 597 00:44:42.990 --> 00:44:48.130 results for interior designers in Los Angeles California so we've dropped the country 598 00:44:48.595 --> 00:44:49.415 kind of rearranged, 599 00:44:50.195 --> 00:44:53.815 the order of the elements here, but we have granular control. 600 00:44:54.115 --> 00:45:00.450 And another thing related to that is the page meta title. You can also rearrange it here. So, 601 00:45:00.770 --> 00:45:04.550 It's saying city, state, country name. Maybe you want to get rid of the country name. 602 00:45:07.329 --> 00:45:12.690 On these pages, I would recommend keeping the variables because that city name is going to constantly change and be dynamic. 603 00:45:12.690 --> 00:45:17.825 It's not like a static page, like your About Us page. These are dynamic, so you want to continue 604 00:45:18.125 --> 00:45:20.625 keeping the variables, but you can inject 605 00:45:20.925 --> 00:45:26.065 some keywords that you want the website as a whole to rank for, like interior 606 00:45:26.765 --> 00:45:27.985 designer directory 607 00:45:28.445 --> 00:45:29.265 at the end, 608 00:45:29.650 --> 00:45:30.710 just as an example 609 00:45:31.010 --> 00:45:38.869 spelling's not right but we get the point here so you can cut some out you can add some in just to harden and strengthen your own website's 610 00:45:39.330 --> 00:45:43.750 seo here and let's folk learn how we can convert pages into 611 00:45:44.085 --> 00:45:47.365 static pages even further. So this is still a dynamic page. 612 00:45:47.365 --> 00:45:50.585 It's it's not a static page in your web page builder, 613 00:45:51.045 --> 00:45:56.005 but we can convert this to be a static web page. So let's do this, 614 00:45:56.325 --> 00:46:04.599 let's click create static page, and what we want to do is we want to find out what the what's called the pretty URL because this is a search. 615 00:46:04.599 --> 00:46:08.380 It does, it's got all these, kind of when you do a search on Amazon, 616 00:46:08.680 --> 00:46:12.140 it's got all this stuff here, but we know Amazon pages rank in Google. 617 00:46:12.280 --> 00:46:13.819 It's because they have a corresponding 618 00:46:14.975 --> 00:46:15.875 what's called a pretty URL. 619 00:46:16.415 --> 00:46:19.795 And if you do a control u and look for the canonical 620 00:46:20.095 --> 00:46:20.595 URL, 621 00:46:21.135 --> 00:46:27.250 the pretty URL for this page is here forward slash Los Angeles because that is what we 622 00:46:27.710 --> 00:46:32.510 searched for. I did a control u, it takes me to source code view here, and I look for it canonical. 623 00:46:32.510 --> 00:46:33.890 You can just type in Canon 624 00:46:34.270 --> 00:46:37.650 in your search, and I see here that it is Los Angeles. 625 00:46:38.750 --> 00:46:41.329 What we can do is, let me backtrack a bit, 626 00:46:41.805 --> 00:46:52.865 We're going to hit create static page and I'm going to put Los Angeles here and the page type is going to be a member search results page and I'll just go ahead and save the changes. 627 00:46:53.484 --> 00:46:59.140 Perfect. Now if we go to that URL view page, the pretty URL is what ranks in Google. 628 00:46:59.140 --> 00:47:02.180 The dynamic URLs are not the ones that rank in Google. 629 00:47:02.180 --> 00:47:07.880 Those are when people are doing searches on your site. So now we have a page for Los Angeles, 630 00:47:08.340 --> 00:47:12.755 and let's update some things here. We can have a sidebar, 631 00:47:13.135 --> 00:47:18.255 show sidebar, the member search results sidebar on the left side. We can say this, 632 00:47:18.895 --> 00:47:21.635 Los Angeles, and we've talked about this in previous webinars, 633 00:47:22.174 --> 00:47:23.315 interior designers, 634 00:47:24.110 --> 00:47:38.210 and you know we can have a subheading this is where you can have a hero section for specific areas of your site I'm not going to get too much into this I'll just do something pretty quick and you can see how you can create static pages and then also further customize 635 00:47:38.515 --> 00:47:45.655 now when you make it a static page it's in your web page builder I'll show you that real quick this is taking a long time so we'll just skip that for a moment 636 00:47:46.115 --> 00:47:52.540 but let's save this and I'll show you something you can do when it's a static page Let's give it a nickname too. 637 00:47:52.540 --> 00:47:55.920 Let's make it Los Angeles, let's call it a city page 638 00:47:56.300 --> 00:47:57.040 Los Angeles 639 00:47:57.420 --> 00:47:57.920 members 640 00:47:58.380 --> 00:48:04.140 and save the changes and we'll go down to the web page builder. It's no longer a dynamic page. 641 00:48:04.140 --> 00:48:09.835 The member results will be dynamic but the SEO will not be dynamic it will be pinned to that page 642 00:48:10.215 --> 00:48:17.275 so we can edit this city page now we'll click edit and when we do this actually because it is its own static page 643 00:48:17.575 --> 00:48:25.960 we can actually put whatever we want in the meta title We don't have to use the variables anymore because it's not pinned to other pages 644 00:48:26.420 --> 00:48:28.200 that might rely on that dynamic, 645 00:48:28.740 --> 00:48:32.760 those dynamic values. So Los Angeles Interior Designers 646 00:48:33.220 --> 00:48:36.920 and, we'll just say the name of the website. 647 00:48:37.674 --> 00:48:40.174 Of course, you can have a description. Let's save the changes. 648 00:48:40.555 --> 00:48:45.515 We'll refresh this here. Oops, not that one. This one here. We'll have the sidebar back here again. 649 00:48:45.515 --> 00:48:49.694 Okay. That's because I chose to have the hero section. Let me turn that off. 650 00:48:49.914 --> 00:48:51.615 We'll demo that in this example. 651 00:48:52.110 --> 00:48:56.610 Perfect. So we have Los Angeles Interior Designers, and I'll go back to that source code view here. 652 00:48:56.910 --> 00:49:00.610 And we can see here Los Angeles Interior Designers, the name of 653 00:49:00.910 --> 00:49:01.650 the website. 654 00:49:01.790 --> 00:49:08.005 And we can see if the other elements are blank, they will fall back to the main SEO templates value. 655 00:49:08.005 --> 00:49:09.065 You don't necessarily 656 00:49:09.525 --> 00:49:11.385 have to fill in those empty fields, 657 00:49:11.845 --> 00:49:16.505 but if you can, it will override what it's relying on from the main dynamic 658 00:49:16.805 --> 00:49:17.785 SEO template. 659 00:49:17.845 --> 00:49:23.820 That's good for you guys to know out there who are doing these types of customizations and modifications to your site, 660 00:49:24.360 --> 00:49:29.420 that it will fall back and rely if the if these fields are left, empty here. 661 00:49:29.640 --> 00:49:37.195 You could, if you want to actually have them blank for whatever reason, you could put a space bar in there and save your changes and it should be blank. 662 00:49:37.815 --> 00:49:39.515 Just to recap, when you're on 663 00:49:39.815 --> 00:49:44.395 a search page, you can create create static page, get the canonical URL. 664 00:49:44.455 --> 00:49:46.795 In this case, it would be forward slash Los Angeles. 665 00:49:47.150 --> 00:50:04.745 If you if you're not familiar with going to the source code view a good thing you can do is just come to the breadcrumbs on the member's profile page and you can for example click on Los Angeles and we see here United States California, Los Angeles I'll take the Los Angeles away now you have a page for California 666 00:50:05.205 --> 00:50:09.145 and you can even take The United States away and you have California 667 00:50:09.605 --> 00:50:10.505 here so 668 00:50:10.885 --> 00:50:17.440 all the slugs if you're just wanting to find the shortest path to a specific location, you can just do the breadcrumb and, 669 00:50:17.820 --> 00:50:22.940 let's actually do this. And we know forward slash Los Angeles works forward slash California works. 670 00:50:22.940 --> 00:50:25.920 So again, all this is done for you within the BD platform. 671 00:50:26.345 --> 00:50:29.464 Alright moving on from here, the member profile pages. 672 00:50:29.464 --> 00:50:33.805 So to customize is customizing SEO template 100 673 00:50:33.865 --> 00:50:37.805 and this is for the member profile pages. We'll click on this one here, 674 00:50:38.520 --> 00:50:39.020 Angelini 675 00:50:39.480 --> 00:50:43.660 Osteria, a restaurant here and for the member profile pages, 676 00:50:44.360 --> 00:50:51.740 again they have their own meta titles let's actually look at the source code so this is Angelina Osteria restaurants interior designers 677 00:50:52.075 --> 00:50:57.215 So if we wanted to add the location in the title, we certainly can. We see the description 678 00:50:57.515 --> 00:51:02.255 is created here connect with Angelina Astoria restaurants in Los Angeles, California, 679 00:51:03.355 --> 00:51:06.655 find Angelini, Asteria reviews, and more. So 680 00:51:06.960 --> 00:51:07.460 this 681 00:51:07.920 --> 00:51:11.540 particular description is focusing not only on the restaurant and the location, 682 00:51:12.320 --> 00:51:15.540 but also the reviews and connecting with them or contacting 683 00:51:16.320 --> 00:51:16.820 them. 684 00:51:17.280 --> 00:51:17.780 So 685 00:51:18.080 --> 00:51:24.765 let's go here to the site, and we can see that it is SEO template 100. And I noticed something here. 686 00:51:24.984 --> 00:51:30.045 Let's edit this. I would like to add their city or state name into 687 00:51:30.505 --> 00:51:31.005 the 688 00:51:31.944 --> 00:51:37.210 meta title. So what we can do here, and let me see, we have the location as a value here. 689 00:51:37.210 --> 00:51:43.950 So let's say we wanted to put full name interior designer, and then we could put Los Angeles, that's their location. 690 00:51:44.250 --> 00:51:46.030 Looks like I cut something off there. 691 00:51:46.365 --> 00:51:50.625 Yes. Okay. Let me open this up a bit. Okay. Hyphen location 692 00:51:51.005 --> 00:51:52.125 and hyphen industry. 693 00:51:52.125 --> 00:52:00.845 So let's save the changes, and we can see here it's Angelina, Osteria, and we do have a cheat sheet somewhere in our documentation with some of the variables that are available to use. 694 00:52:00.845 --> 00:52:04.789 If we refresh this here now, we could see here now Los Angeles, California 695 00:52:05.250 --> 00:52:08.549 is in here as part of the meta title. 696 00:52:09.089 --> 00:52:11.750 This is how you can edit the 697 00:52:12.690 --> 00:52:14.549 member profile page SEO 698 00:52:15.705 --> 00:52:16.205 metadata. 699 00:52:16.505 --> 00:52:22.045 To take it a step further, you can actually modify the URL structure of the profile pages. 700 00:52:22.425 --> 00:52:24.845 We can see here that the website 701 00:52:25.225 --> 00:52:27.485 URL for this profile is California, 702 00:52:27.865 --> 00:52:28.685 Los Angeles, 703 00:52:29.130 --> 00:52:34.349 restaurants which is their top level category even though they have many sub level categories nine selected 704 00:52:34.730 --> 00:52:39.230 and then their name. If you go to your settings advanced settings 705 00:52:39.609 --> 00:52:50.375 and then search for member profile URL I'll just search for URL structure we'll be able to see the current template and model that creates the member's profile page. 706 00:52:50.375 --> 00:52:55.175 So if we search for URL structure we see here the member profile URL structure. 707 00:52:55.175 --> 00:52:58.390 So if there's a country available, it'll do that. 708 00:52:58.390 --> 00:53:01.990 The city name, top level category, and then the member name. 709 00:53:01.990 --> 00:53:05.110 And we can see the slugs being added 1 x 1. 710 00:53:05.110 --> 00:53:09.690 But let's say we wanted to add their postal code, we can do so here. 711 00:53:09.875 --> 00:53:16.674 State and their full state name, if we wanted that one, then we can drag the order of that here or we can use the short state name. 712 00:53:16.674 --> 00:53:19.494 So if we wanted CA instead of California, 713 00:53:19.954 --> 00:53:21.015 we can add this 714 00:53:21.315 --> 00:53:25.770 and remove this here. Now this won't update existing members profiles. 715 00:53:26.390 --> 00:53:35.050 It will, if members resave their information with different data for any one of these or new members sign up, then their URL will be updated. 716 00:53:35.109 --> 00:53:36.570 That's because in case 717 00:53:36.905 --> 00:53:44.925 existing profiles are already ranking in Google, we don't want to lose that link juice and value that we have from them already. 718 00:53:45.065 --> 00:53:48.665 We'll cover it in just a little bit, but you can do the same with their post URLs. 719 00:53:48.665 --> 00:53:50.605 That's your blog post events coupons, 720 00:53:51.330 --> 00:53:54.310 etc. There is a post URL structure here. 721 00:53:54.610 --> 00:53:59.030 Now staying on topic with the member profile URL structure, this is for all members. 722 00:53:59.090 --> 00:54:01.350 This will be the model that it will use. 723 00:54:01.650 --> 00:54:04.470 However, you can create a custom URL 724 00:54:05.010 --> 00:54:10.605 for a specific member. I do want to highlight that this could be an upsell opportunity 725 00:54:11.065 --> 00:54:15.724 for site owners or make it available only for your premium members. 726 00:54:16.025 --> 00:54:18.825 You the admin would have to manually set it for them. 727 00:54:18.825 --> 00:54:24.760 There are ways to allow them to do it, but generally you the admin would set the the custom URL for them let me show you how 728 00:54:25.140 --> 00:54:34.440 to do that so let's say this person wanted a shorter just like your Facebook page you wanted a shorter one they didn't want the cookie cutter one that's coming with the site 729 00:54:34.785 --> 00:54:38.405 Let me show you. You can go to the admin area under search members. 730 00:54:38.625 --> 00:54:41.664 And what's cool here is we can search even the URL of a member. 731 00:54:41.664 --> 00:54:44.085 So this keyword field searches a lot actually. 732 00:54:44.545 --> 00:54:45.684 So Angelini 733 00:54:45.984 --> 00:54:48.240 Osteria. Let's go and do quick edit. 734 00:54:48.320 --> 00:54:53.119 Now this quick edit is you can edit specific elements for a specific member on your site. 735 00:54:53.119 --> 00:54:58.180 Of course, you, the admin, are going to do these things, and there's a tab here called Advanced Options. 736 00:54:58.720 --> 00:55:10.995 For your coders out there and things like that, at the top here, just to let you know, you can include custom head, footer code like JavaScript, etc, or custom CSS on a single member specific profile page. 737 00:55:10.995 --> 00:55:15.690 You can get pretty granular here. The second thing here is customizing the listing URL. 738 00:55:15.690 --> 00:55:18.510 So this is the current URL for this, member. 739 00:55:18.650 --> 00:55:21.390 Let's say we wanted to shorten that and just do Angelenos 740 00:55:21.770 --> 00:55:24.110 Angelini Osteria and save the changes. 741 00:55:24.650 --> 00:55:26.490 Perfect. Let's see if that got saved. 742 00:55:26.490 --> 00:55:31.505 So now if we come here and we want to go, that should be their new profile URL. 743 00:55:31.505 --> 00:55:35.665 A lot shorter, a lot cleaner. Some members might value that, maybe, maybe not. 744 00:55:35.665 --> 00:55:42.500 Maybe you can sell this to members as an upsell or a premium feature to have kind of a premium handle URL 745 00:55:42.960 --> 00:55:46.580 for their profile page a lot easier to share obviously because it is 746 00:55:47.680 --> 00:55:56.295 shorter and in addition to that the custom URL for a member in that quick edit pop up let me find my place here so you can customize the URL. 747 00:55:56.835 --> 00:55:59.655 And in addition to that, just like we talked about for, 748 00:56:00.115 --> 00:56:02.055 all the web pages, you can 749 00:56:02.915 --> 00:56:04.115 customize the meta title. 750 00:56:04.115 --> 00:56:09.415 So you can fetch it from the dynamic SEO template if you want and then make additional amendments and modifications 751 00:56:09.810 --> 00:56:10.550 to it. 752 00:56:10.770 --> 00:56:16.790 Again same with the description and the meta keywords it just pulls it from the dynamic one so you can 753 00:56:17.330 --> 00:56:18.070 make modifications 754 00:56:18.770 --> 00:56:19.830 if you need it. 755 00:56:21.010 --> 00:56:24.550 So that is how we can do a quick edit on a specific member's 756 00:56:25.385 --> 00:56:29.085 meta SEO data as well as their listing URL. 757 00:56:29.865 --> 00:56:35.805 And kind of in the same vein but for posts, like posts would be your blog articles, events, coupons, property listings, 758 00:56:36.185 --> 00:56:39.020 things like that. Same thing with the SEO templates. 759 00:56:39.320 --> 00:56:42.220 The SEO templates, the dynamic ones for, 760 00:56:42.600 --> 00:56:46.140 for example, all your single post pages, these are your blog articles, 761 00:56:46.680 --> 00:56:49.900 events, anything that's not a photo album with multi photos, 762 00:56:50.200 --> 00:56:51.820 that you kind of scroll through. 763 00:56:52.515 --> 00:56:55.095 That is SEO template three zero two. 764 00:56:55.555 --> 00:56:59.734 I won't go through all the specific details, but let me show you again how you can find that. 765 00:57:00.194 --> 00:57:04.615 We can see if we go to a specific blog article here, SEO template. 766 00:57:04.674 --> 00:57:09.280 This one's already been customized. It's in the five hundreds. Let's go there and see what we did 767 00:57:10.060 --> 00:57:11.280 so we can see here 768 00:57:11.820 --> 00:57:21.920 the meta details are here so again this is dynamic when you're working in the SEO templates remember that you don't want a hard code like a city name unless that's the entire focus of your website 769 00:57:22.285 --> 00:57:34.465 you want to stick with the variables but you can't put single text in here for example by it's saying that you know who the article was published by and the full name of the author which is the member as well as their location 770 00:57:35.070 --> 00:57:39.090 Maybe you don't want the location in this because your site has nothing to do with searching locations. 771 00:57:39.630 --> 00:57:43.970 So again, you can harden your SEO by removing things that might dilute 772 00:57:44.350 --> 00:57:45.730 the meta title value. 773 00:57:46.030 --> 00:57:51.224 The more keywords you have, it dilutes kind of the value of all the other keywords that's why it's good to keep them concise. 774 00:57:52.165 --> 00:57:54.665 However it's not bad to include things that are definitely 775 00:57:55.445 --> 00:58:00.724 relevant. So let's actually look at this article's title here and let's see here. 776 00:58:00.885 --> 00:58:05.370 So this is sample SEO title and let's see what else we have here. 777 00:58:05.450 --> 00:58:09.230 Oh also if there isn't information available it won't necessarily 778 00:58:09.690 --> 00:58:15.950 include it but I'm not seeing the full name of the member here it should be included let's see here. 779 00:58:16.490 --> 00:58:20.990 Ah this is posted by the website admin we see there's no author information 780 00:58:21.345 --> 00:58:22.805 because it's a hidden profile, 781 00:58:23.185 --> 00:58:25.285 so the system is smart enough to know 782 00:58:25.744 --> 00:58:34.965 that when a member's profile is not searchable on the site, kind of like the admin of the site that has a member profile or other members who might be hidden or members only, 783 00:58:35.510 --> 00:58:39.430 it will not show their name. However so that's actually good to reference here. 784 00:58:39.430 --> 00:58:41.290 However, if it was available, 785 00:58:41.670 --> 00:58:44.010 it would have shown in, the metadata 786 00:58:44.310 --> 00:58:44.810 there. 787 00:58:45.829 --> 00:58:48.569 So the same, same logic and flow works here. 788 00:58:48.855 --> 00:58:51.595 You just search for the SEO template, and then you can modify, 789 00:58:52.135 --> 00:58:53.595 the information there. 790 00:58:53.655 --> 00:58:57.755 Also, so you can do that for your photo album pages and your single post pages. 791 00:58:57.895 --> 00:59:04.235 Also, as I mentioned before, the URL structure for your post, let's go back to the, the advanced setting here 792 00:59:04.539 --> 00:59:06.799 and search for URL structure. 793 00:59:07.180 --> 00:59:11.039 So we have the member profile URL and also the post URL structure. 794 00:59:11.579 --> 00:59:17.119 So we can see by default it's post type and post title. Those are the two required elements here, 795 00:59:17.615 --> 00:59:20.915 but you can include, for example, the post author's name, 796 00:59:21.295 --> 00:59:22.275 the post location, 797 00:59:23.135 --> 00:59:26.275 and other elements here, the post ID, the post category. 798 00:59:26.734 --> 00:59:29.635 If you want to have a longer URL for your post, 799 00:59:30.000 --> 00:59:35.540 it's not necessarily a bad thing at all, but you can certainly create that URL structure here. 800 00:59:36.000 --> 00:59:37.780 Any new posts that are created 801 00:59:38.240 --> 00:59:40.820 will follow this new URL structure 802 00:59:41.280 --> 00:59:41.840 for them. 803 00:59:41.840 --> 00:59:47.265 In this case, we can just see this is blog and then the title of the article that usually generally works 804 00:59:47.725 --> 00:59:48.465 very well. 805 00:59:49.725 --> 00:59:52.065 But yeah, you can edit that there. 806 00:59:52.445 --> 00:59:53.905 The bonus here is 807 00:59:54.205 --> 00:59:56.865 similar to the member profile URLs, 808 00:59:57.280 --> 01:00:01.780 you can further enhance the URL of a specific post on your site. 809 01:00:02.000 --> 01:00:04.880 This is something new we added not too long ago. 810 01:00:04.880 --> 01:00:11.275 So if there is a post here, so this one is sample blog article three, Let's actually search for that one. 811 01:00:11.355 --> 01:00:16.475 We can go to our blogs here. Let's type this here and see if it picks that up. Nope. Let's see. 812 01:00:16.475 --> 01:00:17.295 This is a blog. 813 01:00:17.995 --> 01:00:22.075 Doesn't want to find that. We'll come here. There we go. Okay. Sample blog article three. 814 01:00:22.075 --> 01:00:26.300 So what you have in these action links, so this is managed post. This is all the posts of your site. 815 01:00:26.300 --> 01:00:30.320 This is your command center for all the user generated content on 816 01:00:30.620 --> 01:00:33.280 your site. If you click on customize URL, 817 01:00:33.900 --> 01:00:36.940 we can see here that it's using the default post URL. 818 01:00:36.940 --> 01:00:40.615 You can actually customize this and enhance it further if you want. 819 01:00:40.615 --> 01:00:43.755 You can, again, put whatever you need or want in here. 820 01:00:44.295 --> 01:00:48.055 It will check if there's any duplicates because you don't want duplicate URLs. 821 01:00:48.055 --> 01:00:49.914 Two pages can't have the same URL. 822 01:00:50.454 --> 01:00:53.835 It validates it and you can enhance the URL of this post. 823 01:00:54.220 --> 01:00:57.740 Then of course, if you do this, make sure that you're doing a redirect for your older post. 824 01:00:57.740 --> 01:01:06.555 I think the system may or may not create that redirect, but you want to make sure that if you're ever changing URLs for seasoned pages that have been pages that have been online for a while, 825 01:01:06.954 --> 01:01:08.734 you are creating a corresponding 826 01:01:09.275 --> 01:01:11.775 three zero one redirect that takes the old URL 827 01:01:12.155 --> 01:01:14.815 and forwards all traffic to the new URL. 828 01:01:15.035 --> 01:01:19.214 I won't go into too much detail, but let me show you where you would do those three zero one redirects. 829 01:01:19.675 --> 01:01:21.615 They are in the developer hub, 830 01:01:22.299 --> 01:01:24.240 and you can go to three zero one redirects 831 01:01:24.779 --> 01:01:27.119 and you can create a new rule. 832 01:01:27.420 --> 01:01:28.480 We can see here 833 01:01:28.940 --> 01:01:29.440 updating 834 01:01:29.819 --> 01:01:34.720 the Angelina Osteria, it was automatically updated here. I didn't have to create that redirect. 835 01:01:34.779 --> 01:01:36.193 This was the old URL, the source URL, it's redirecting to the new shorter one. 836 01:01:36.193 --> 01:01:37.039 I think the again, the post updating 837 01:01:41.315 --> 01:01:43.815 updating the post URL will do the same thing. 838 01:01:44.035 --> 01:01:48.135 You can always come here and check, but if you need to create a new redirect rule, 839 01:01:48.515 --> 01:01:54.050 just put your source URL here, whatever it might be, and the new page that it's linking to. 840 01:01:54.910 --> 01:01:57.090 So yeah important note for that. 841 01:01:57.870 --> 01:02:01.490 So yep URL structures post URL structures I think 842 01:02:01.950 --> 01:02:02.850 that ends 843 01:02:03.550 --> 01:02:13.085 all the areas where you can again this was a roadmap on where to edit SEO on your site and David do you think we left out anything or should cover any final notes with this? 844 01:02:13.085 --> 01:02:15.005 I think that covers the basics here. 845 01:02:15.005 --> 01:02:23.980 Okay fantastic I know it was a mouthful but it's important stuff to know and there you can there's even more we can do but we kind of just did the surface level items here. 846 01:02:23.980 --> 01:02:26.799 So with that we can move on to the Q and A section. 847 01:02:27.180 --> 01:02:31.099 This is a free form. You can ask questions about your sites, raise your hands. 848 01:02:31.099 --> 01:02:33.500 Those of you who waited patiently, thank you so much. 849 01:02:33.500 --> 01:02:35.760 If you have questions at the tip of the week, etc, 850 01:02:36.095 --> 01:02:37.055 now would be the time. 851 01:02:37.055 --> 01:02:41.694 Just raise your hand or type them in on YouTube and we will try to get to as many questions as we can. 852 01:02:41.694 --> 01:02:43.234 I see a lot of hands up. 853 01:02:43.535 --> 01:02:47.075 I'll start here with Bill at the top of the list. How are you doing, Bill? 854 01:02:47.454 --> 01:02:48.510 Are you there? Sorry. 855 01:02:48.990 --> 01:02:49.970 How are you doing today? 856 01:02:50.270 --> 01:02:54.130 Good. Thank you. So when somebody fills out a form on my website and, 857 01:02:54.590 --> 01:03:03.810 I reply to them from the platform, is there a way I I could see that a reply was sent, but is there a way I can actually see what the message was that I sent to them? 858 01:03:04.175 --> 01:03:06.755 I'd love that you're asking that question. We are 859 01:03:07.055 --> 01:03:12.035 focused on with the email newsletter updates. Part of that, it will be creating an outbox 860 01:03:12.655 --> 01:03:15.635 and that outbox will store what your reply was 861 01:03:16.095 --> 01:03:19.830 if you email them through the system. Coming soon is the answer for that 862 01:03:20.390 --> 01:03:21.830 and you'll you'll have an outbox. 863 01:03:21.830 --> 01:03:27.530 What it's going to do is reconcile all your outbound mail and also show you what the body of that email was. 864 01:03:27.910 --> 01:03:30.470 Yeah. It'll be helpful for when my VA goes in there. 865 01:03:30.470 --> 01:03:34.410 She can just copy and paste a response when she sees something that's recurring. 866 01:03:34.815 --> 01:03:39.555 Cool. Right. I'm with you there. Thank you for asking. Thanks so much. You're welcome. 867 01:03:39.935 --> 01:03:40.655 Alright. We got, 868 01:03:41.135 --> 01:03:45.214 Dwayne here. Let me unmute you, Dwayne. Make sure you're unmuted on your end there. 869 01:03:45.214 --> 01:03:47.474 How are you doing, Dwayne? I'm doing great. 870 01:03:47.970 --> 01:03:51.030 When someone writes a review, is there a way to add stars to that? 871 01:03:51.250 --> 01:03:55.590 Instead of just the basic type it in where they could actually star rate it for our member? 872 01:03:57.810 --> 01:04:01.910 When people leave a review for a member, they're choosing a star rating 873 01:04:02.290 --> 01:04:02.790 automatically, 874 01:04:03.090 --> 01:04:03.590 actually. 875 01:04:04.075 --> 01:04:07.615 So here let me let me make sure I'm sharing my screen here. Yep. 876 01:04:07.835 --> 01:04:10.095 So if we go to write a review, Duane, 877 01:04:11.675 --> 01:04:12.655 there's a title, 878 01:04:12.955 --> 01:04:16.895 the actual review, and then there's a few criteria here that can be ranked. 879 01:04:17.090 --> 01:04:20.870 See, I don't have any of that criteria on my site. How would I do that? 880 01:04:20.930 --> 01:04:22.790 Can we check your site real quick together? 881 01:04:23.090 --> 01:04:24.950 Sure. What's the name of it? 882 01:04:25.250 --> 01:04:27.350 ReviewLocalBiz.com. 883 01:04:27.650 --> 01:04:29.910 That's an important site to have reviews 884 01:04:30.645 --> 01:04:33.145 Let's get there. Let's get that, working for you. 885 01:04:33.445 --> 01:04:33.765 Alright. 886 01:04:33.765 --> 01:04:39.845 Let me quickly go to, a member's profile page on your site, and we can have it remember my oops. 887 01:04:39.845 --> 01:04:42.585 I went too quick there. Alright. Yeah. We can allow that. 888 01:04:43.480 --> 01:04:45.340 We'll do a Griffin's Auto Repair 889 01:04:45.800 --> 01:04:47.180 and we'll write a review. 890 01:04:47.880 --> 01:04:50.040 I do see the criteria is missing here. 891 01:04:50.040 --> 01:04:53.420 There's two reasons that might be happening and we can get that fixed for you. 892 01:04:53.960 --> 01:04:55.980 Let me just check one thing here. 893 01:04:56.415 --> 01:04:59.395 It's either the text labels are empty because sometimes, 894 01:05:00.175 --> 01:05:03.695 people don't want all the criteria. They maybe just want the overall rating. 895 01:05:03.695 --> 01:05:04.815 So these are text labels. 896 01:05:04.815 --> 01:05:10.540 They're they're dynamic text that you can clear out, and it removes the entire line from here. 897 01:05:10.540 --> 01:05:12.480 So let's check your text labels first. 898 01:05:13.020 --> 01:05:16.160 And you do have your text labels, which would lead me to believe 899 01:05:16.460 --> 01:05:19.680 that it might be a custom form, would be the second thing, 900 01:05:20.060 --> 01:05:26.965 and it is a not a form, which would lastly lead me to believe that it might be some CSS on the site. 901 01:05:27.265 --> 01:05:30.405 Granted this is an odd one here that we're seeing. I haven't seen 902 01:05:30.785 --> 01:05:33.505 the star ratings not display on a site. 903 01:05:33.505 --> 01:05:38.565 Let me see let me check if anyone is texting me on the side here with reasons for that. 904 01:05:38.660 --> 01:05:43.640 That is an odd one. Let me just check your custom widgets here. Nope. You don't have anything here 905 01:05:43.940 --> 01:05:45.160 that would affect 906 01:05:45.700 --> 01:05:49.540 that specifically. Let me do one more thing. Let's open up, 907 01:05:50.020 --> 01:05:53.560 show widgets. This will show us anything custom on this page here. 908 01:05:54.435 --> 01:05:55.815 Nothing out of the norm 909 01:05:57.315 --> 01:05:59.175 ordinary that's just a review here 910 01:05:59.955 --> 01:06:00.455 display 911 01:06:00.755 --> 01:06:01.655 rating options 912 01:06:02.035 --> 01:06:02.695 ah okay 913 01:06:03.315 --> 01:06:04.695 under membership plans 914 01:06:04.995 --> 01:06:06.455 I think there is a setting 915 01:06:08.080 --> 01:06:11.619 for hiding the star ratings just a moment let me check that 916 01:06:12.800 --> 01:06:14.180 so right now they're still as 917 01:06:14.560 --> 01:06:17.060 an unclaimed could that be it because they're unclaimed 918 01:06:18.240 --> 01:06:19.785 let's let's check out this 919 01:06:20.085 --> 01:06:22.405 thing here. I don't think it's because they're unclaimed. 920 01:06:22.405 --> 01:06:24.565 I think it might be pinned to the membership plan. 921 01:06:24.565 --> 01:06:27.065 Let me find out what membership plan this person is. 922 01:06:29.045 --> 01:06:31.785 We're watching troubleshooting in action here. This is unclaimed, 923 01:06:32.325 --> 01:06:34.265 and I'm going to search for review. 924 01:06:35.340 --> 01:06:37.040 And under profile page 925 01:06:37.580 --> 01:06:38.560 let's see here 926 01:06:40.220 --> 01:06:41.040 hide review 927 01:06:41.660 --> 01:06:47.200 star rating option let's that's what it is so we're gonna not hide that and save the changes 928 01:06:47.820 --> 01:06:49.600 there was a setting for it so 929 01:06:50.465 --> 01:06:57.925 again some sites don't need the star ratings altogether so it just hides them, so there you go so now they're back on your site so just to recap, 930 01:06:58.465 --> 01:07:06.005 we edited the specific membership plan that it's that's not on by default so maybe as you were kind of modifying things potentially or somebody 931 01:07:06.570 --> 01:07:07.790 triggered that on, 932 01:07:08.250 --> 01:07:12.910 but it's under the profile page tab and all the member review settings. 933 01:07:12.970 --> 01:07:16.350 We want to make sure this is off hide review star rating options. 934 01:07:17.050 --> 01:07:19.790 Easy enough. Thank you. Alright. Thank you. 935 01:07:20.325 --> 01:07:24.505 Okay. Great. I would just troubleshoot a few things there, but we got it for you, Dwayne. Alright. 936 01:07:25.205 --> 01:07:29.045 Let's keep, going down the list here. I see Lisa. Let me get you here. 937 01:07:29.045 --> 01:07:30.905 Lisa, how are you doing today? Hi, Jason. 938 01:07:31.285 --> 01:07:39.750 I wanna say, first of all, the newsletter thing and the SEO thing is right on time for me because I'm working on both of those things. 939 01:07:40.210 --> 01:07:40.710 So 940 01:07:41.250 --> 01:07:44.130 my question is for newsletters when, 941 01:07:44.850 --> 01:07:45.350 your 942 01:07:45.810 --> 01:07:46.310 variables, 943 01:07:46.770 --> 01:07:53.325 will you be supplying a more robust list of variables that we can add to those newsletters? 944 01:07:54.265 --> 01:07:57.805 What what type of variables will you be, like, expecting or wanting? 945 01:07:58.185 --> 01:08:02.525 So, I mean, obviously, the regular ones that are in the, 946 01:08:03.065 --> 01:08:04.605 email templates already. 947 01:08:05.100 --> 01:08:08.480 And it would be helpful to have at least one where 948 01:08:09.020 --> 01:08:09.840 they can 949 01:08:10.140 --> 01:08:10.640 either 950 01:08:11.260 --> 01:08:13.600 log in to their member dashboard or 951 01:08:13.900 --> 01:08:20.479 go to their profile page so that if I say to them, do you have this turned on on your profile? 952 01:08:20.915 --> 01:08:24.854 Click here to view your live profile. I gotcha. Okay. 953 01:08:26.354 --> 01:08:32.215 It gets me clicks. Like, I call it a company listing page. And when I came for WordPress, 954 01:08:32.515 --> 01:08:33.814 I owe I had, 955 01:08:34.350 --> 01:08:43.250 one built into the my email templates so that they could immediately go either log in to their back end or go directly to their live profile. 956 01:08:43.390 --> 01:08:46.290 I'm with you. Those are great. Those are great variables. 957 01:08:46.675 --> 01:08:52.295 I'll probably come up with more because I have been on an email crusade for the past couple of years. 958 01:08:52.595 --> 01:08:55.255 And that's why I say, I've been using ActiveCampaign. 959 01:08:55.475 --> 01:09:02.520 And if I can switch over to BD and have it more internally and not have to do so much web hooking, 960 01:09:02.979 --> 01:09:04.200 that would be I'm 961 01:09:04.979 --> 01:09:06.100 with you. Okay. 962 01:09:06.100 --> 01:09:15.399 I know two other variables that you might like is one is going to be their profile photo image or their logo photo image, which could come in handy, when you're creating some emails. 963 01:09:15.484 --> 01:09:25.104 And also, I think like Rich was mentioning, like, just a little module that would stream, like, recent members or some other dynamic content on the site that it just kind of does a simple, 964 01:09:26.045 --> 01:09:28.500 layout of of some dynamic content from the site. 965 01:09:28.580 --> 01:09:38.260 So That would be really helpful because that is a great upsell, you know, for sponsored newsletters and stuff like that where you can plug in that little module and it's already filled in for you. 966 01:09:38.260 --> 01:09:40.439 I love that idea when he mentioned it. 967 01:09:40.835 --> 01:09:44.755 Awesome. Okay. Well, thank you for the for the positive support and feedback. Appreciate it, Lisa. 968 01:09:44.755 --> 01:09:51.895 And then the only the only other comment I have on the update was, will there be a post notification 969 01:09:52.354 --> 01:09:53.175 for admins? 970 01:09:54.700 --> 01:10:00.320 In your updates, you said that people were gonna be able to get an email when they posted a comment 971 01:10:00.700 --> 01:10:01.440 on a post. 972 01:10:02.780 --> 01:10:03.340 Yes. Will 973 01:10:04.300 --> 01:10:05.980 so actually, that's a good question. 974 01:10:05.980 --> 01:10:13.594 So currently, the admin, I think, does get noted, does not get notified actually, that would be an admin setting. 975 01:10:13.735 --> 01:10:19.014 I'll add that as a note there so you can get pinged whenever there's a new reply to any post as well. 976 01:10:19.014 --> 01:10:19.514 Yeah. 977 01:10:20.054 --> 01:10:22.695 Because right now you can moderate post but there's no ping. 978 01:10:22.695 --> 01:10:24.955 You got to check log into your admin to check 979 01:10:25.530 --> 01:10:29.150 manually. I think I will add that to there as well. 980 01:10:29.530 --> 01:10:30.010 Admin, 981 01:10:30.489 --> 01:10:31.389 email notification 982 01:10:32.250 --> 01:10:34.270 when new post comment 983 01:10:34.650 --> 01:10:38.969 created, and that's going to be an admin setting, not a front end setting when you're looking at a post. 984 01:10:38.969 --> 01:10:44.275 Okay. Yes. Thank you. Amazing. Thank you, Lisa. That's fire right there. Alright. Good stuff. 985 01:10:44.655 --> 01:10:47.235 And we got Sean here. I'm gonna unmute you. Sean? 986 01:10:47.614 --> 01:10:48.595 Okay. Hi. 987 01:10:48.975 --> 01:10:52.515 I appreciate that. We're talking about the SEO. A couple of question. 988 01:10:53.470 --> 01:10:54.290 Are we able 989 01:10:54.750 --> 01:10:59.650 to purchase a dedicated IP for hosting that you guys as a part of the package? 990 01:11:00.110 --> 01:11:04.450 Say that it was a little hard to hear you. Are you able to purchase what? Dedicated 991 01:11:04.830 --> 01:11:05.330 IP. 992 01:11:05.775 --> 01:11:10.675 Dedicated IP. Yes. I think you can email the BD support team and they have a a dedicated 993 01:11:11.375 --> 01:11:12.195 IP option. 994 01:11:12.895 --> 01:11:15.215 I forget how much it runs. I think it's somewhere 995 01:11:15.615 --> 01:11:20.355 don't quote me on this. I think it's 35 to a hundred dollars or something for a dedicated IP. 996 01:11:21.870 --> 01:11:22.610 So yes. 997 01:11:22.990 --> 01:11:24.370 Is it ten months? 998 01:11:24.670 --> 01:11:30.190 You know what? I'm not too familiar on that because I don't see it so much. I know we offer it. 999 01:11:30.190 --> 01:11:34.055 I shouldn't know the price, to be honest. That's shame on me. But, email the support team. 1000 01:11:34.055 --> 01:11:37.895 It is it is a product that or service they offer having a dedicated IP for your site. 1001 01:11:37.895 --> 01:11:40.555 To my knowledge, I'm I'm 70% sure on that. 1002 01:11:41.015 --> 01:11:43.495 They would have more pricing information on that. Yeah. 1003 01:11:43.495 --> 01:11:47.435 Because you are facing some bad neighborhood IP or something of website 1004 01:11:48.060 --> 01:11:55.520 that they're using the same IP, and they don't have any the people should from Google perspectives or is hurting our SEO. 1005 01:11:55.579 --> 01:11:56.960 We do it massively 1006 01:11:57.340 --> 01:11:58.000 on the directory. 1007 01:11:58.699 --> 01:12:07.445 The other question I have, I think, last time I asked, is it possible to be able to sort based on the reviews per number? 1008 01:12:07.825 --> 01:12:15.525 So when you go to the back office, there is a drop down menu that shows you the latest and newest, the home credits, 1009 01:12:15.825 --> 01:12:16.885 or more revenue. 1010 01:12:17.390 --> 01:12:20.850 But doesn't shows for our purpose, for marketing purpose, 1011 01:12:21.230 --> 01:12:23.410 which of the member, they have the highest 1012 01:12:24.110 --> 01:12:26.290 or short based on the number of the view, 1013 01:12:26.750 --> 01:12:32.210 you know, directly. Because that's the issue for us when we try to resell or renew their membership. 1014 01:12:33.145 --> 01:12:35.965 It's very important to show them that, hey, 1015 01:12:36.744 --> 01:12:41.005 since that date you received 2,000 review or 90 reviews. 1016 01:12:42.425 --> 01:12:46.125 So now you bring up a good point here, let me so we have the 1017 01:12:47.860 --> 01:12:50.760 there's a couple things you can do let me show you real quick okay? 1018 01:12:53.060 --> 01:12:57.000 Let me find a member that has reviews on this site real quick I'll show you what you can do. 1019 01:12:57.860 --> 01:13:01.320 Let me go to anyone have a review here this guy has a review 1020 01:13:02.205 --> 01:13:05.025 okay sample member one he has he has one review 1021 01:13:05.965 --> 01:13:07.185 if you go to 1022 01:13:07.885 --> 01:13:09.264 give me a moment here 1023 01:13:10.205 --> 01:13:18.690 yes there is a page you can link them to that's separate from their profile page that will show them how many reviews they have to answer your question let me show you how to get there okay 1024 01:13:19.150 --> 01:13:20.690 let me just copy this 1025 01:13:22.670 --> 01:13:23.170 and 1026 01:13:23.470 --> 01:13:30.050 okay his member ID is one so bear with me let me again I'm going to recall from the top of my head so if we go to review 1027 01:13:31.470 --> 01:13:31.970 reviews 1028 01:13:34.165 --> 01:13:38.425 okay so your site has a page called reviews this site only has one review for one member 1029 01:13:39.925 --> 01:13:40.425 but 1030 01:13:40.805 --> 01:13:41.705 if you do 1031 01:13:42.245 --> 01:13:46.185 user ID equals one let me see if that works 1032 01:13:48.140 --> 01:13:54.800 yeah this should this should let me put three here then there's no user ID three has no reviews no that wasn't correct 1033 01:13:55.180 --> 01:13:56.700 let me think real quick 1034 01:13:57.180 --> 01:14:00.000 we just pushed this update let me ask the bd bot 1035 01:14:03.655 --> 01:14:07.594 How can I get the URL for search results 1036 01:14:08.055 --> 01:14:09.195 for a specific 1037 01:14:09.735 --> 01:14:10.235 member's 1038 01:14:10.775 --> 01:14:13.435 reviews? Let's see. Let's cross our fingers here. 1039 01:14:16.869 --> 01:14:17.369 Navigate. 1040 01:14:17.670 --> 01:14:18.969 No, this is not correct. 1041 01:14:22.389 --> 01:14:23.909 No, that's not correct answer. 1042 01:14:23.909 --> 01:14:31.745 If you want to ask it in the Facebook group because I just can't recall off the top of my head, there is a way to get a link it's gonna be it's either user ID 1043 01:14:32.285 --> 01:14:32.785 or 1044 01:14:33.645 --> 01:14:38.625 yeah that's it user ID no no underscore I think yeah there you go see user I reviews 1045 01:14:39.325 --> 01:14:41.105 let me put this in the chat here 1046 01:14:42.250 --> 01:14:44.510 and that will be the link for that. 1047 01:14:45.690 --> 01:14:55.550 I had the underscore there so it's without just user ID no underscore equals and their ID number and it will pull all the reviews they have here but you again you gave me a good idea actually 1048 01:14:56.065 --> 01:14:58.885 We have the profile statistics add on. 1049 01:14:59.105 --> 01:15:06.405 What we should add there is because it tracks their profile counts since you're talking about wanting to add value before they cancel. 1050 01:15:07.025 --> 01:15:11.280 This will show them how many clicks to their website they got, how many profile views they got. 1051 01:15:11.360 --> 01:15:14.820 We should also, with those stats, show them the count of reviews 1052 01:15:15.360 --> 01:15:20.159 that they have. So I'm gonna make a note of that there. So thank you, Sean. Alright. 1053 01:15:20.159 --> 01:15:24.000 Good questions there from Sean. Let me just quickly make a note here, guys, about, 1054 01:15:24.400 --> 01:15:25.360 this, the, 1055 01:15:27.335 --> 01:15:27.835 display 1056 01:15:28.295 --> 01:15:29.355 reviews count. 1057 01:15:29.895 --> 01:15:30.955 Thank you for that. 1058 01:15:31.335 --> 01:15:34.554 Alright. We got Veronica here. Let me unmute your microphone, Veronica. 1059 01:15:35.655 --> 01:15:36.155 See, 1060 01:15:36.695 --> 01:15:39.915 looks like you're muted on your end. You can unmute yourself. 1061 01:15:40.375 --> 01:15:45.400 Okay. Can you hear me? Yes. How are you? Oh, excellent. Great. Great. I'm new, 1062 01:15:46.340 --> 01:15:51.560 to BD, but I am loving it. It is a dream come true for me. I'm in the spa industry, 1063 01:15:52.260 --> 01:15:53.960 and so I created the directory. 1064 01:15:54.455 --> 01:15:59.415 I had the domain name spa events for thirty years, never used it. Wow. 1065 01:15:59.415 --> 01:16:04.215 And now I am using it, and I was offered $15,000 1066 01:16:04.215 --> 01:16:07.770 for the domain name, so I'm thinking it's kind of hot. Okay. 1067 01:16:08.410 --> 01:16:10.270 Nonetheless, created a directory, 1068 01:16:10.730 --> 01:16:15.790 for that. Didn't sleep for four days, got it up. It's running now. My question, I have 1069 01:16:16.330 --> 01:16:21.950 a lot of questions, but I'm just gonna ask one question today. So I put in the question chat, 1070 01:16:22.655 --> 01:16:25.075 I have spayevents.com. 1071 01:16:25.215 --> 01:16:27.635 Obviously, I want people to search for 1072 01:16:28.175 --> 01:16:29.155 spa events, 1073 01:16:29.615 --> 01:16:31.475 but I'm just wondering with SEO, 1074 01:16:33.295 --> 01:16:35.555 how that's gonna work? What is gonna be 1075 01:16:35.960 --> 01:16:41.179 some of the, you know, three key factors that I need so that when people are searching for spa events, 1076 01:16:43.320 --> 01:16:45.739 I'm thinking it's kind of almost a no brainer. 1077 01:16:45.800 --> 01:16:49.500 But then again, there's quite a few spy events going on out there 1078 01:16:49.995 --> 01:16:52.975 that are probably using keywords spy events. So I'm thinking 1079 01:16:53.594 --> 01:16:55.614 for me less is gonna be more, 1080 01:16:57.114 --> 01:16:57.614 because 1081 01:16:58.155 --> 01:16:58.655 it's 1082 01:16:59.435 --> 01:17:00.735 spy events. So 1083 01:17:01.514 --> 01:17:05.929 what is your thought on that as far as what I should use for SEO and, 1084 01:17:06.789 --> 01:17:07.929 keywords and 1085 01:17:08.230 --> 01:17:10.250 and that type of thing in this situation? 1086 01:17:10.630 --> 01:17:13.289 Great, great question. Can I ask you a question? 1087 01:17:13.750 --> 01:17:15.915 Yes. What is a spa event? 1088 01:17:16.155 --> 01:17:21.535 We love spas at BD, we love our massages and it's a cool town, but what is a spa event? 1089 01:17:21.915 --> 01:17:23.595 Okay, so a spa event, 1090 01:17:23.995 --> 01:17:28.475 is like a spa expo for professionals. They go to different spa events. 1091 01:17:28.475 --> 01:17:32.420 A spa event can be in your town. Maybe you're throwing a spa party. 1092 01:17:33.039 --> 01:17:34.400 Maybe you are, 1093 01:17:34.800 --> 01:17:39.280 a product rep and you're doing, you know, some product demos or something like that. 1094 01:17:39.280 --> 01:17:41.219 A spa event can also be 1095 01:17:41.599 --> 01:17:44.420 just, you know, a spa or 1096 01:17:45.815 --> 01:17:48.695 a spa professional, which I'm also having, 1097 01:17:49.255 --> 01:17:51.275 spa professionals to join, 1098 01:17:52.054 --> 01:17:53.594 on the site as members, 1099 01:17:54.054 --> 01:17:59.520 but I've also looked at all of the different spa events that go on around the country. 1100 01:17:59.520 --> 01:18:05.780 It can even be a tea expo, which we have the World Tea Expo every year. We have massage conferences. 1101 01:18:06.000 --> 01:18:06.820 There's about 1102 01:18:07.280 --> 01:18:09.060 probably about 35 1103 01:18:09.120 --> 01:18:11.860 massage conferences that go on throughout the year. 1104 01:18:12.160 --> 01:18:12.820 I gotcha. 1105 01:18:13.205 --> 01:18:16.105 Okay. It's it's it's a lot. I have about 1106 01:18:16.725 --> 01:18:20.905 400 something people to reach out to for that. I'm with you. Okay. 1107 01:18:21.925 --> 01:18:23.625 So spa is like the broad, 1108 01:18:25.205 --> 01:18:28.585 like the broad name for it. Yeah. That's that's really good. 1109 01:18:29.180 --> 01:18:30.560 My suggestion vegans. 1110 01:18:31.340 --> 01:18:34.960 V what do you mean? Even vegans, like people who are, like, 1111 01:18:35.260 --> 01:18:37.360 you know, health and wellness. Holistic. 1112 01:18:38.060 --> 01:18:38.560 Holistic. 1113 01:18:39.180 --> 01:18:40.960 Yeah. Yeah. Gotcha. 1114 01:18:42.405 --> 01:18:46.245 And then but everything you said so far is is I'm thinking of hardware. 1115 01:18:46.245 --> 01:18:50.425 It's the it's like the spa it's like a spa conference you're looking for, merchandising 1116 01:18:50.725 --> 01:18:53.785 products, you know, massage chairs, pedicure chairs 1117 01:18:54.165 --> 01:18:57.545 Mhmm. Things like is that is that more what it's leaning towards? 1118 01:18:58.300 --> 01:19:01.680 Or or like massage convention I'm thinking like there there's like 1119 01:19:02.140 --> 01:19:12.320 rollers and the beds that people walk around and travel with to go to clients homes or if you're like a retail brick and mortar like the beds to have is that is that more product based 1120 01:19:14.434 --> 01:19:19.415 so it's it's kind of it's kind of half and half. So here's the thing. The the real 1121 01:19:20.594 --> 01:19:27.574 the real premise of the site is for, you know, anything and everything spa where spa people meet, right? 1122 01:19:27.800 --> 01:19:29.180 So it's spa professionals, 1123 01:19:30.200 --> 01:19:34.620 as well as people who support the spa industry, as in suppliers, 1124 01:19:35.000 --> 01:19:35.500 products, 1125 01:19:36.440 --> 01:19:41.020 even people who design spots, you know, just this this a very broad 1126 01:19:41.615 --> 01:19:42.115 place. 1127 01:19:44.495 --> 01:19:47.235 There's a few key things we need to keep in mind here. 1128 01:19:47.695 --> 01:19:50.035 Let's say you want to make a directory that includes 1129 01:19:50.895 --> 01:19:52.515 all of those resources and data. 1130 01:19:53.055 --> 01:19:54.835 When we're approaching those companies, 1131 01:19:55.420 --> 01:19:59.280 there's a few things that we have to think about. Number one is 1132 01:19:59.980 --> 01:20:01.920 who or how many 1133 01:20:02.460 --> 01:20:03.920 decision makers are there? 1134 01:20:04.539 --> 01:20:05.760 Right. Right. 1135 01:20:05.820 --> 01:20:27.710 So for, I don't know, there's companies that make like jacuzzi spas, right, or whatever like these are like corporate company or they're they're pretty established companies and to get their attention they might be more structured and they only have budgets for like booths at events and conferences and they're not really thinking or there really is no decision maker there or it's going to be like a zoom meeting or you need to have a media kit. 1136 01:20:28.330 --> 01:20:32.650 You know you need to do an in person pitch to them to join your site and things like that. 1137 01:20:32.650 --> 01:20:34.750 So who or how many decision makers 1138 01:20:35.210 --> 01:20:38.895 are there is an important question and then how long 1139 01:20:40.235 --> 01:20:41.935 is that process going to take? 1140 01:20:45.035 --> 01:20:47.375 Now, one way to fast track all that, 1141 01:20:47.835 --> 01:20:54.890 I'll just give you a shortcut, let's say you go that route and you're going to go after all the major manufacturers of spa equipment and stuff like that. 1142 01:20:55.110 --> 01:21:01.130 What you should do is, just yourself is add links for their competitors, for some competitors, 1143 01:21:02.855 --> 01:21:10.554 and then show them the decorated profiles of their competitors, and you say, you know, SpaUSA is here, you know, don't you want, you know, JacuzziUSA 1144 01:21:10.935 --> 01:21:14.635 to be here? You guys should be here too. So add links for some competitors 1145 01:21:15.094 --> 01:21:16.315 and leverage those, 1146 01:21:17.175 --> 01:21:19.430 when you're pitching or when you're going. 1147 01:21:20.050 --> 01:21:26.870 So my thought process too was to, not to take up too much time here, but my process too was 1148 01:21:27.570 --> 01:21:32.870 the long list of some of the top shows that I have, every every expo 1149 01:21:33.570 --> 01:21:34.070 has 1150 01:21:34.905 --> 01:21:35.405 exhibitors, 1151 01:21:35.864 --> 01:21:38.844 right? Yep. And so I'm wanting to give 1152 01:21:39.304 --> 01:21:41.405 to give the highest membership 1153 01:21:41.784 --> 01:21:43.244 that I have available 1154 01:21:43.945 --> 01:21:45.165 to those shows 1155 01:21:45.864 --> 01:21:51.080 because if I give them the highest one and they are on the website and I help them 1156 01:21:51.619 --> 01:21:53.239 to populate their page, 1157 01:21:53.940 --> 01:21:56.599 then they're there and then all of their 1158 01:21:56.980 --> 01:22:13.265 exhibitors and I can even tell them, hey, I'd like to also give you 10 memberships to give away to your exhibitors, to some of your exhibitors or what have you and package it that way to let them know, hey, come on in, use the product, I'll give you a whole year membership 1159 01:22:13.885 --> 01:22:16.465 and then something to give away to your exhibitors. 1160 01:22:17.085 --> 01:22:22.680 So That's my marketing plan. I mean, well, not the whole plan, but No. No. I I love that. 1161 01:22:22.680 --> 01:22:27.960 So, you know, you keep using, like, the name is spa events. So it really is it starts 1162 01:22:28.360 --> 01:22:34.575 I mean, it's it is expos and conferences and events, and then it can trickle out to, like, products and things like that. 1163 01:22:34.575 --> 01:22:37.875 What I would Mhmm. With my first like knee jerk reaction 1164 01:22:38.655 --> 01:22:45.395 is find the five you need you need categories right so if you're gonna be spa events what I would ask ChatGPT 1165 01:22:45.695 --> 01:22:49.955 like what the top top five categories would be you said a few you said massage 1166 01:22:50.480 --> 01:22:53.380 I'm thinking, Jacuzzi. Aesthetic, skin care. 1167 01:22:53.760 --> 01:22:57.780 There's no Jacuzzi. Yeah. Because that that is a whole 1168 01:22:58.159 --> 01:23:02.445 other industry. That's fine. I would pick five. I would pick five. Okay. 1169 01:23:02.605 --> 01:23:07.565 And then what I would do is these shows and expos, they are brands of themselves. Right? 1170 01:23:07.565 --> 01:23:09.824 There's different shows and expos, but they are 1171 01:23:10.125 --> 01:23:15.665 they should have a profile of their own. So I would create a profile of the shows and expos. 1172 01:23:15.980 --> 01:23:19.760 I would just do five I would do I would just I like round numbers I would do five 1173 01:23:20.140 --> 01:23:22.400 massage expos or events or conferences 1174 01:23:23.100 --> 01:23:24.239 five skin care 1175 01:23:24.699 --> 01:23:27.920 and five other ones equipment or yeah 1176 01:23:28.300 --> 01:23:29.440 equipment sure 1177 01:23:31.365 --> 01:23:32.505 Make them and then 1178 01:23:34.645 --> 01:23:36.105 when you create their profile, 1179 01:23:36.485 --> 01:23:37.465 go ahead and 1180 01:23:38.245 --> 01:23:40.345 make a post of their upcoming event. 1181 01:23:41.860 --> 01:23:44.520 And now now have all these expos on there 1182 01:23:44.820 --> 01:23:45.880 and then say 1183 01:23:46.260 --> 01:23:49.140 and put their competitor on there as a featured expo, right? 1184 01:23:49.140 --> 01:23:50.840 Because you're gonna have five different ones 1185 01:23:51.220 --> 01:23:55.300 and and start pinning them against each other not in a negative way, but in a competitive way. 1186 01:23:55.300 --> 01:24:01.855 And that and you make have a professional media kit ready can be a one pager and you just tell them it's $250 1187 01:24:01.855 --> 01:24:05.875 for a month to be featured at the top of our site we can do that a month before 1188 01:24:06.415 --> 01:24:12.115 your expo begins that's the best way that that's how that's how most of our members have the most success 1189 01:24:12.950 --> 01:24:19.690 we can give you a highlighted package we could put you on our home page really they're paying for visibility and this is an advertising move for them 1190 01:24:20.470 --> 01:24:30.635 no one's going to pick up the phone and call them they want to sell tickets or they want to get booths sold So the there's, like, two markets there are the vendors and then the the the consumers or end user who would go there, 1191 01:24:31.415 --> 01:24:33.175 for the for the booths that are there. 1192 01:24:33.175 --> 01:24:37.035 So that would be my suggestion is to start with the five and five. 1193 01:24:37.920 --> 01:24:39.060 Find five categories, 1194 01:24:39.600 --> 01:24:44.500 create profiles for the five expos, list go ahead and manually list some of the upcoming events, 1195 01:24:45.360 --> 01:24:52.580 make a one pager media kit they should know what they're paying for or what to expect if they pay $2.50, 5 hundred, 1 thousand dollars 1196 01:24:53.805 --> 01:25:11.410 you know and you can we have webinars on what you can offer and stuff like that let me give you one that'll be helpful and we can and we can move on because yeah I do see a few other hands up yeah I didn't want to take up too much time thank you it's a valid question you know these people wanna do everything for everyone, and that's usually not the best route because, you know, you're a solopreneur. 1197 01:25:11.550 --> 01:25:12.990 You're gonna spread yourself thin. 1198 01:25:12.990 --> 01:25:19.970 So it's better to get strong in one focus, and then you can expand once you kind of grow a bit. 1199 01:25:21.175 --> 01:25:23.515 So I think it's the 15 plus upsells, 1200 01:25:24.855 --> 01:25:26.075 members will pay for. 1201 01:25:27.015 --> 01:25:29.275 And I would watch this webinar 1202 01:25:29.575 --> 01:25:32.295 towards the end, and there's another one I'm going to show you too. 1203 01:25:32.295 --> 01:25:36.520 This is good for everyone to watch. These are just 15 additional things you can upsell to members. 1204 01:25:36.520 --> 01:25:41.420 Even if you just have free member sign ups, these are other things that they can, upgrade to. 1205 01:25:42.120 --> 01:25:46.860 And let me find the other one. It's highlight, I think. 1206 01:25:49.485 --> 01:25:52.844 Let's see if I can find this one. No. I'm not going to find it right. 1207 01:25:52.844 --> 01:25:56.065 I think it's, let me search for upsell one more time. 1208 01:25:57.245 --> 01:26:01.725 That's that same one there. No worries. That first one has a lot of benefit in it. 1209 01:26:01.725 --> 01:26:04.590 So thank you for the question, though. This is a really good topic. 1210 01:26:05.130 --> 01:26:06.350 Okay. Thank you. 1211 01:26:06.410 --> 01:26:11.610 I'm I'm I still need to know about the you know, how to run the SEO for that, but I I can, 1212 01:26:12.170 --> 01:26:16.105 put something in a chat or something. You know, SEO will happen over time. 1213 01:26:16.105 --> 01:26:21.465 And as I mentioned before, your BD site's SEO is already, like, established, like, it's already set up. 1214 01:26:21.465 --> 01:26:26.670 I would you can kinda rewatch this if you need to enhance it further, but I would focus on, 1215 01:26:27.150 --> 01:26:30.929 basically creating FOMO for these expos and whoever you're gonna contact 1216 01:26:31.310 --> 01:26:31.810 by 1217 01:26:32.190 --> 01:26:42.275 by kind of leverage leveraging them against each other by decorating one profile or over another and and having that one pager that has the what what they can purchase like a media kit almost. 1218 01:26:42.735 --> 01:26:43.235 Okay 1219 01:26:44.175 --> 01:26:46.575 sounds great. All right thank you so much. 1220 01:26:46.575 --> 01:26:50.835 Good luck join us in another webinar Veronica we'd love to see your progress. 1221 01:26:51.510 --> 01:26:54.730 Alright. We do have some more hands up here. Let me see here. 1222 01:26:55.270 --> 01:27:00.150 I got our good friend Brian b. How you doing, Brian? Pretty good. And you? Pretty good. 1223 01:27:00.150 --> 01:27:01.849 Thanks for hanging in there with us here. 1224 01:27:02.150 --> 01:27:02.869 No problem. 1225 01:27:03.190 --> 01:27:04.730 I just had, like, a recommendation. 1226 01:27:05.510 --> 01:27:06.615 Just a quick one here. 1227 01:27:07.255 --> 01:27:09.435 So I noticed how you were talking about, 1228 01:27:09.735 --> 01:27:10.295 like, the 1229 01:27:10.695 --> 01:27:15.915 on the home page, you have, like, the display, and you wanted to put the star ratings and stuff underneath that. 1230 01:27:16.135 --> 01:27:26.489 But, like, on the profile or whatever, I don't see, like, anything that says members online online right now, which would also be kinda cool because 1231 01:27:27.030 --> 01:27:28.810 if you can see a members online, 1232 01:27:29.429 --> 01:27:33.370 and it could, like, link in with the private chat system and everything. 1233 01:27:33.590 --> 01:27:38.355 So, like, you'd be more apt to message somebody that's, like, online right now 1234 01:27:38.735 --> 01:27:39.235 versus 1235 01:27:39.775 --> 01:27:41.475 somebody that's not online, 1236 01:27:41.935 --> 01:27:42.995 if that makes sense. 1237 01:27:43.375 --> 01:27:44.095 True. True. 1238 01:27:44.975 --> 01:27:48.195 You could you could repurpose the verified. 1239 01:27:48.850 --> 01:27:53.830 I'm just thinking of existing variables that exist and change it from verified to online now 1240 01:27:54.370 --> 01:27:59.190 and add that to their contact form and allow them to toggle that, and just update the existing 1241 01:28:00.449 --> 01:28:01.845 text labels around that. 1242 01:28:01.845 --> 01:28:06.905 That's just the first knee jerk reaction I have on how you can implement that with something that already exists. 1243 01:28:08.485 --> 01:28:12.025 Second to that, you can if you need to recreate that, 1244 01:28:12.485 --> 01:28:14.185 you could technically do that 1245 01:28:14.725 --> 01:28:15.225 if 1246 01:28:15.640 --> 01:28:19.080 repurposing the verified batch doesn't, work for you. Yeah. 1247 01:28:19.080 --> 01:28:26.140 So I I was actually trying to, like, make it so, like, if the user was, like, logged into their account, 1248 01:28:27.480 --> 01:28:29.660 that it would basically display 1249 01:28:30.040 --> 01:28:30.700 an online 1250 01:28:31.365 --> 01:28:31.865 message. 1251 01:28:32.405 --> 01:28:32.905 But, 1252 01:28:33.285 --> 01:28:36.425 the only thing I can see is, like, user ID, 1253 01:28:37.445 --> 01:28:40.105 cookie session, but that's for the user that's 1254 01:28:40.485 --> 01:28:43.385 actually currently logged in, not for, 1255 01:28:44.510 --> 01:28:47.970 the user that you wanna see if they are logged in, if that makes sense. 1256 01:28:48.430 --> 01:28:49.250 Right. Right. 1257 01:28:49.390 --> 01:28:53.410 You know, another thing which might be interesting in, like, a lot of these, like, service, 1258 01:28:54.350 --> 01:28:58.610 service apps like Yelp or Thumbtack, they have, like, a response and, you know, average 1259 01:29:01.235 --> 01:29:03.415 interesting stat that we might be able to 1260 01:29:03.875 --> 01:29:07.475 create based on the private chat messages because those are like the one on one thing. 1261 01:29:07.475 --> 01:29:10.614 How long does it take them to respond to the initial chat message? 1262 01:29:11.290 --> 01:29:11.690 Mhmm. 1263 01:29:11.690 --> 01:29:17.310 And all that is is subtracting the time from the when the message is created till when the member first responds. 1264 01:29:18.490 --> 01:29:25.665 And then you can have, like, a threshold where it only an advanced setting where if it's less than fifteen minutes, show this badge and then put the number. 1265 01:29:25.745 --> 01:29:32.645 So you don't want to say like average response time four hours or unless you want to I see that though actually that's a good idea 1266 01:29:33.585 --> 01:29:37.445 it's it's a no that's I'm just thinking the quickest way to get there 1267 01:29:38.225 --> 01:29:40.725 for you average response time badge 1268 01:29:42.160 --> 01:29:42.980 based on, 1269 01:29:44.000 --> 01:29:44.500 initial, 1270 01:29:45.520 --> 01:29:46.740 private chat response. 1271 01:29:46.880 --> 01:29:50.400 Because that's the only dynamic thing that's really going back and forth between, 1272 01:29:50.720 --> 01:29:53.060 like, a consumer trying to reach out to a professional, 1273 01:29:53.440 --> 01:29:54.820 who's browsing your site. 1274 01:29:55.255 --> 01:29:55.995 Yeah. I 1275 01:29:56.375 --> 01:29:58.375 I was toying around with like, 1276 01:29:59.735 --> 01:30:00.235 the 1277 01:30:01.175 --> 01:30:05.675 because I actually got it to where, like, I can make it say like, 1278 01:30:06.455 --> 01:30:09.515 the person last updated by just adding like, 1279 01:30:10.120 --> 01:30:10.860 a PHP, 1280 01:30:11.400 --> 01:30:11.900 like, 1281 01:30:12.520 --> 01:30:15.500 what is Right. The current date. 1282 01:30:16.120 --> 01:30:20.620 And then I just put that in there with PHP and then 1283 01:30:20.920 --> 01:30:21.660 hide it. 1284 01:30:21.960 --> 01:30:22.620 But then 1285 01:30:23.145 --> 01:30:27.724 if they've updated any of their profile pages, I have to put it on each page, you know? 1286 01:30:28.184 --> 01:30:29.005 So then 1287 01:30:29.385 --> 01:30:36.150 but it that's the closest I've gotten to, like, online now is, like, last updated kind of thing. 1288 01:30:36.390 --> 01:30:38.710 Last update is also a good start up for you. 1289 01:30:39.110 --> 01:30:49.929 The private chat would be good sometimes they're logged in and they just don't log out they just close their computer or laptop and technically they're logged in on the internet but they not might not be at the computer 1290 01:30:50.745 --> 01:30:53.165 I can see that sometimes being problematic, 1291 01:30:54.745 --> 01:30:56.345 but there's ways around that. It's interesting. 1292 01:30:56.345 --> 01:31:00.205 It hasn't come up too much, to be honest, but it would be a nice little stat 1293 01:31:01.145 --> 01:31:02.525 now that you're mentioning it. 1294 01:31:03.270 --> 01:31:06.250 Cool. Thank you. Thank you for that. Yeah. Good stuff, Brian. 1295 01:31:06.789 --> 01:31:07.110 All right. 1296 01:31:07.110 --> 01:31:10.389 Let's say we're running a little over time here, but the conversation is really good today. 1297 01:31:10.389 --> 01:31:13.750 All right. Let's see who else got their hand up here. Let's circle back to Rich here. 1298 01:31:13.750 --> 01:31:15.190 Rich, why don't you take us home here? 1299 01:31:15.190 --> 01:31:18.570 We did, went over like forty minutes, but again, good conversation. 1300 01:31:19.085 --> 01:31:22.625 What was the last question you had for us there? Yeah. Great stuff. 1301 01:31:23.005 --> 01:31:23.585 Again, Jason, 1302 01:31:25.085 --> 01:31:26.864 one thing just a compliment overall. 1303 01:31:27.085 --> 01:31:31.260 I've noticed with, what's unique about Brilliant Directories as opposed to some other 1304 01:31:32.219 --> 01:31:37.679 online services or websites, yada yada, is that when you guys release the updates, there tends to be no glitches. 1305 01:31:39.099 --> 01:31:44.639 You know, I've been a customer for quite a few years, and it's unusual to have a website without, 1306 01:31:44.965 --> 01:31:49.525 you know it doesn't the rollout of their, their road map always seems to have some glitches. And, 1307 01:31:51.285 --> 01:31:54.585 so knock on wood, that's the way it's been it's been happening. 1308 01:31:54.645 --> 01:31:58.345 Well, I don't wanna take I don't wanna take credit, but I'm gonna give a shout out to Jeffrey Wyatt, 1309 01:31:59.380 --> 01:32:00.200 our chief 1310 01:32:00.980 --> 01:32:01.480 operations. 1311 01:32:03.140 --> 01:32:12.900 Sometimes things do happen but we're quick to roll them back so they go unnoticed maybe but, yeah we do have a pretty thorough QA quality assurance process before things get pushed out. 1312 01:32:12.900 --> 01:32:14.840 So shout out to the development team. 1313 01:32:15.345 --> 01:32:18.165 Big time. Super impressive. Yeah. And, very unusual, 1314 01:32:19.665 --> 01:32:22.885 with all the moving parts. So quick question really on the SEO. 1315 01:32:23.585 --> 01:32:28.485 Well, first, on the SEO, that was a very great tip of the week and great in-depth 1316 01:32:28.920 --> 01:32:30.140 information so forth. 1317 01:32:30.360 --> 01:32:37.900 One thing we've we've done is, you know, we use Google alerts, and I'm sure you're familiar with that, but it wasn't part of the SEO presentation. 1318 01:32:38.040 --> 01:32:38.540 But, 1319 01:32:39.160 --> 01:32:47.055 we get alerts on a pretty regular basis of, you know, based on what we submit to Google alerts, showing us our traffic and organic, you know, 1320 01:32:47.835 --> 01:32:51.675 traffic and so forth. But the actual question, the last question I was on the SEO. 1321 01:32:52.315 --> 01:32:54.975 I I did the changes in real time, which you were explaining 1322 01:32:55.360 --> 01:32:58.260 under the SEO settings, but I'm getting kind of a partial 1323 01:32:58.800 --> 01:33:02.880 update. I don't know if you go to, like, our home page and try to click on the social media, 1324 01:33:03.280 --> 01:33:06.320 links. What's what's what's the what's the site? You just 1325 01:33:06.800 --> 01:33:07.300 podcasters 1326 01:33:07.760 --> 01:33:09.860 yeah. Podcastersdirectory.com. 1327 01:33:09.965 --> 01:33:10.704 That's right. 1328 01:33:10.844 --> 01:33:16.784 And I had it on, like, one of our features pages, but I added the, share this page on the home page. 1329 01:33:17.324 --> 01:33:24.465 And I updated the SEO settings, and it it updated some of it, but it still carried over some of the older stuff too. 1330 01:33:24.900 --> 01:33:25.400 I 1331 01:33:26.580 --> 01:33:31.719 think I may know why. We're on your homepage here. We go to the edit static page. 1332 01:33:34.260 --> 01:33:35.080 Let's see 1333 01:33:35.540 --> 01:33:37.960 what you've done here. Under SEO settings, 1334 01:33:38.775 --> 01:33:44.215 so, you're saying this title is not getting picked up or which part is not getting picked up on? 1335 01:33:44.215 --> 01:33:48.475 Well, if you like, you click on the page, you'll see what's so that's what should be picked up. 1336 01:33:48.695 --> 01:33:53.275 But then when you scroll down about halfway down is the share social media right there. 1337 01:33:53.390 --> 01:33:57.170 Click on Twitter, for example. It's easier one to think, to illustrate. 1338 01:33:57.550 --> 01:34:00.530 And maybe it's a cache or a cookie situation on my end. 1339 01:34:01.150 --> 01:34:03.650 Yeah. I can show you. Well, yeah. So 1340 01:34:03.950 --> 01:34:05.250 these sites cache 1341 01:34:05.865 --> 01:34:06.365 shares. 1342 01:34:07.545 --> 01:34:09.805 They'll update them over time. 1343 01:34:10.825 --> 01:34:13.405 Let's see what happens when we do Facebook real quick. 1344 01:34:14.345 --> 01:34:17.545 Let's just backtrack here. You've entered just one sentence here. 1345 01:34:17.545 --> 01:34:20.110 The community for podcasters, speakers, and authors. Yeah. 1346 01:34:20.110 --> 01:34:23.490 I changed all that actually, all those boxes, but I wasn't sure where they'd appear. 1347 01:34:24.270 --> 01:34:29.650 It's saying member directory, find members, podcasters directory. What we want to do is this, 1348 01:34:30.270 --> 01:34:32.210 I'm going to show you a link, Facebook, 1349 01:34:33.385 --> 01:34:36.605 they used to call it the links or they called it something else. Now it's called a debugger. 1350 01:34:37.225 --> 01:34:39.165 What we want to do is take your URL 1351 01:34:40.745 --> 01:34:42.285 and you should do this on all your 1352 01:34:42.745 --> 01:34:43.785 super important changes. 1353 01:34:43.785 --> 01:34:47.945 Again, they have their own mechanisms, but I'm just curious what this is going to do. 1354 01:34:47.945 --> 01:34:51.620 It's going to reset their cache and rescrape your site. So, 1355 01:34:52.720 --> 01:34:56.260 yeah, because LinkedIn is real bad about that. Like, I did something unrelated. 1356 01:34:56.480 --> 01:34:57.940 I was unboxed on LinkedIn. 1357 01:34:58.480 --> 01:35:01.440 So this this was last scraped in 2021. 1358 01:35:01.440 --> 01:35:07.925 Interesting why they would do that, but it's I don't know why let's rescrape it now two seconds ago so now it's it's the correct one. 1359 01:35:09.045 --> 01:35:19.040 Let's see here for the based on the raw tags podcast directory let's look at your source code as well and what we want to look for is we'll search for o g image here. 1360 01:35:19.980 --> 01:35:21.200 It should be taking, 1361 01:35:21.820 --> 01:35:23.520 this here, the 1362 01:35:24.060 --> 01:35:28.880 title, the community for podcasters speakers and authors. This is the o g title description 1363 01:35:29.865 --> 01:35:34.905 and the image head let's see what what it took here it is a caching you got the right image 1364 01:35:35.305 --> 01:35:38.125 but it's not it's chosen to take 1365 01:35:39.305 --> 01:35:44.765 your see the og title here your og title is right here the community of podcaster speakers 1366 01:35:45.120 --> 01:35:48.900 facebook has been buggy recently with their images that's a known thing 1367 01:35:50.239 --> 01:35:51.699 let's see if it took the description 1368 01:35:54.719 --> 01:35:55.380 the description 1369 01:35:55.840 --> 01:35:57.940 search the most it looks like it's taking 1370 01:35:59.625 --> 01:36:00.744 to see I updated all that. 1371 01:36:00.744 --> 01:36:05.005 Now that was what used to appear a few minutes ago, but I did it live during the webinar, 1372 01:36:05.465 --> 01:36:10.445 and I replaced. I'm not sure if I put it all the right boxes for it as far as the SEO settings. 1373 01:36:10.665 --> 01:36:13.405 Right. Let me reset this real quick. Yeah. 1374 01:36:13.970 --> 01:36:15.750 Let's just check one more thing here. 1375 01:36:16.850 --> 01:36:18.390 So let's see your SEO settings. 1376 01:36:19.490 --> 01:36:23.750 It should be pulling from here. Your OG description is right here. 1377 01:36:25.810 --> 01:36:28.995 There it is. We believe it's to be heard. Let's do this. Let's, 1378 01:36:29.554 --> 01:36:30.935 get rid of the home up here 1379 01:36:32.435 --> 01:36:33.574 and scrape this. 1380 01:36:35.795 --> 01:36:38.695 URL returned a bad HTTP response. 1381 01:36:39.074 --> 01:36:41.495 Oh, I have let's see why that's happening too. 1382 01:36:43.750 --> 01:36:45.369 Should be all good. Let's see. 1383 01:36:49.110 --> 01:36:51.130 Let's try one more time for you here. 1384 01:36:53.270 --> 01:36:57.369 I mean, those share links that I put on there, I'm not sure where those originated from, 1385 01:36:58.845 --> 01:37:01.665 because it looks a little wonky the way it spreads out like 1386 01:37:02.125 --> 01:37:06.545 Yeah. These so these are link? Yeah. These are side this is main for the sidebar. 1387 01:37:06.765 --> 01:37:11.905 Since x updated, they don't fill the width. This is coming from the Twitter. It's a iframe. 1388 01:37:12.125 --> 01:37:17.250 So they don't Click on the Twitter click on the Twitter one because it kinda updated partially on Twitter. 1389 01:37:19.470 --> 01:37:23.170 See? No. That one's actually the original. Yeah. That. Yeah. 1390 01:37:23.310 --> 01:37:26.050 But when I clicked on it, it, Let's see. 1391 01:37:26.495 --> 01:37:32.195 Let's see what they have for that. Can you put that link in the chat too? Because then I can use 1392 01:37:32.495 --> 01:37:34.275 this moving forward, these debug views. 1393 01:37:34.815 --> 01:37:36.115 I didn't know that was 1394 01:37:36.575 --> 01:37:38.195 a scenario there. Absolutely. 1395 01:37:39.055 --> 01:37:40.355 Let me get rid of the 1396 01:37:41.300 --> 01:37:44.680 link here. You just have to be logged into Facebook to get prompt with this. 1397 01:37:46.020 --> 01:37:46.920 Just know that. 1398 01:37:48.100 --> 01:37:50.100 Let me share that link there. That's interesting. 1399 01:37:50.100 --> 01:37:53.640 I'm going to take a look at that after the webinar and see why that might be happening because everything 1400 01:37:54.625 --> 01:37:58.304 is is coded coded properly but maybe we're missing something here. 1401 01:37:58.304 --> 01:38:01.205 Yeah this should this is not this is not correct 1402 01:38:01.585 --> 01:38:08.655 there's member directory is nowhere on in your look if I search for member directory in your source code just a moment 1403 01:38:09.100 --> 01:38:09.920 let's come 1404 01:38:10.300 --> 01:38:10.800 here 1405 01:38:11.180 --> 01:38:13.680 and search for that actual explicit text 1406 01:38:16.060 --> 01:38:17.280 member directory 1407 01:38:19.020 --> 01:38:25.895 it's here browse member directory but it's not in it that's the only member directory on on this page It's very strange that it's choosing 1408 01:38:26.755 --> 01:38:27.575 this here. 1409 01:38:28.755 --> 01:38:31.015 That was what it used to. That's 1410 01:38:31.395 --> 01:38:31.895 right. 1411 01:38:33.075 --> 01:38:34.675 Let's take a look at this actually in a little bit. 1412 01:38:34.675 --> 01:38:39.450 I don't have an answer for you right now, but I want to see why it's saying this bad response code. 1413 01:38:40.970 --> 01:38:43.150 Maybe try your demo site, see if maybe, 1414 01:38:44.170 --> 01:38:45.450 I know what side. 1415 01:38:45.450 --> 01:38:50.110 You need to see if and notice, like in my settings, did I do something incorrect there? 1416 01:38:50.410 --> 01:38:52.750 Check your robots real quick. Just a second. 1417 01:38:53.255 --> 01:38:57.175 That's what they we we're pushing an update to add this to all sites next week. Okay. 1418 01:38:57.175 --> 01:38:59.034 Let me just throw your default real quick. 1419 01:38:59.735 --> 01:39:01.114 What they've wanted is 1420 01:39:01.655 --> 01:39:05.175 this new one here, this Facebook external hit. That's what's being added. 1421 01:39:05.175 --> 01:39:07.550 So that's because of this little glitch that they added. 1422 01:39:07.550 --> 01:39:11.970 They're forcing all sites to add this to their robots, so we're adding this to all BD robots 1423 01:39:12.830 --> 01:39:16.130 that are using our default code. Let's try this now because now I'm actually 1424 01:39:16.510 --> 01:39:17.010 curious. 1425 01:39:18.190 --> 01:39:19.650 They make the robots happy. 1426 01:39:20.145 --> 01:39:22.085 Yeah. The robots are the crawlers. 1427 01:39:22.625 --> 01:39:23.525 Scrape again. 1428 01:39:25.184 --> 01:39:28.104 Nope. Still doesn't like that. I'm going to check this one out for you, Rich. 1429 01:39:28.104 --> 01:39:30.724 I don't have an answer just yet for you. No worries. 1430 01:39:31.425 --> 01:39:33.364 Do you want to compare your 1431 01:39:34.304 --> 01:39:35.605 updates on your 1432 01:39:37.000 --> 01:39:37.900 demo site. 1433 01:39:38.519 --> 01:39:39.019 I 1434 01:39:39.639 --> 01:39:43.480 don't want to take up anymore on the webinar time here, but I would create a support ticket. 1435 01:39:43.480 --> 01:39:46.440 I would also ask in the Facebook group and I'm pretty curious about this one. 1436 01:39:46.440 --> 01:39:54.255 I'm going to compare it after the webinar here to see what could be causing this warning here because everything to our eyes looks, looks correct here. 1437 01:39:55.195 --> 01:39:57.934 But thank you for bringing that up, Rich. Yeah, absolutely. 1438 01:39:58.315 --> 01:40:00.895 All right, good stuff there. Our good friend Rich there. 1439 01:40:01.034 --> 01:40:05.594 Guys, we went way past the time here, but it was a super informative webinar. Thank you so much. 1440 01:40:05.594 --> 01:40:07.570 The next webinar is in two weeks. 1441 01:40:07.570 --> 01:40:11.330 A big shout out to David Rocklin putting together these sides slides. 1442 01:40:11.330 --> 01:40:16.150 Super valuable tip of the week, where to make edits to optimize your BD websites SEO. 1443 01:40:16.690 --> 01:40:19.605 Lots of good lab updates coming down the pipeline. 1444 01:40:19.744 --> 01:40:23.605 I'm anticipating the next two months are gonna be very exciting in BD land. 1445 01:40:24.545 --> 01:40:28.784 We will post the replay of this webinar shortly after in the Facebook group. 1446 01:40:28.784 --> 01:40:33.000 If you're not a member, join us brilliantdirectories.com/Facebook 1447 01:40:33.000 --> 01:40:38.619 and again subscribe to the BD YouTube channel brilliantdirectories.com/YouTube 1448 01:40:39.079 --> 01:40:47.575 I have to be I'm so humbled and grateful there were amazing questions today and it was tons of fun truly a great honor to be with you guys here today on behalf of 1449 01:40:48.035 --> 01:40:50.775 myself David and the entire Brilliant Directories family 1450 01:40:51.075 --> 01:40:58.055 thank you guys so much have a great day and a brilliant week the next webinar is in two weeks we'll see you there take care guys bye bye