WEBVTT 1 00:00:09.360 --> 00:00:10.820 Hey there, everybody. 2 00:00:12.000 --> 00:00:12.900 Happy Tuesday. 3 00:00:14.645 --> 00:00:16.425 Good, good morning to you, 4 00:00:17.205 --> 00:00:22.265 those of you in The United States, and good evening to those of you on the European side. 5 00:00:23.365 --> 00:00:25.785 I'm now joining you. I live in Cape Town, so 6 00:00:26.404 --> 00:00:29.830 I am, excited for dinner after this workshop. 7 00:00:30.290 --> 00:00:31.350 Good to see you guys. 8 00:00:33.250 --> 00:00:37.350 Cool. I'm just gonna get into it. I'm Silas. I work for the customer success team. 9 00:00:37.489 --> 00:00:42.205 A few of you, I am familiar with, Anne, I've not seen you before. It's good to see you. 10 00:00:42.205 --> 00:00:44.705 Maybe I have, and I apologize if I have. 11 00:00:45.565 --> 00:00:50.125 Cool. Awesome. Good to see you. There may be some more people joining us slowly. 12 00:00:50.125 --> 00:00:51.165 This tends to happen. 13 00:00:51.165 --> 00:00:56.559 We got quite a few registrations, but people are just gonna fill in, and I'm gonna keep admitting them. 14 00:00:57.100 --> 00:01:00.320 But today's workshop is gonna be about a particular topic, 15 00:01:00.780 --> 00:01:03.360 and today's topic is upsells, 16 00:01:03.820 --> 00:01:06.159 downsells, and order bumps. So 17 00:01:06.540 --> 00:01:07.759 we're gonna focus 18 00:01:08.204 --> 00:01:13.185 solely on that. Right? And then we will have a q and a at the end where we can pick apart 19 00:01:13.564 --> 00:01:16.064 the whole upsell, downsell, order bump, 20 00:01:17.085 --> 00:01:17.585 subject. 21 00:01:17.725 --> 00:01:23.265 And but let's try and kind of keep it within those guardrails because this also does get recorded, 22 00:01:23.590 --> 00:01:26.330 and we use it for future education. So 23 00:01:26.710 --> 00:01:27.930 thanks for joining me. 24 00:01:28.230 --> 00:01:30.090 Let's get into it. I have an outline. 25 00:01:30.230 --> 00:01:37.250 So we're gonna start with me just kind of walking you through this world of order bumps, upsells, and downsells, how it works inside of Simplero. 26 00:01:37.430 --> 00:01:43.485 I'm gonna be using our test account, our demo account, and we're gonna do all kinds of fun, interesting stuff. 27 00:01:43.485 --> 00:01:44.865 So you guys can 28 00:01:45.325 --> 00:01:48.545 utilize this feature to get more value out of your customers 29 00:01:49.085 --> 00:01:50.284 during checkout. Right? 30 00:01:50.284 --> 00:01:56.409 So that it's kind of the whole purpose for this order bump being, like, you know, throw some 31 00:01:57.030 --> 00:02:03.990 arugula on top of the steak, please, and then upsell being I'll just buy the restaurant because I really loved your food. 32 00:02:03.990 --> 00:02:08.885 So that's a horrible analogy, but maybe that makes sense for you guys. Awesome. 33 00:02:09.345 --> 00:02:10.645 This is for scale 34 00:02:11.185 --> 00:02:12.165 and skyrocket. 35 00:02:13.025 --> 00:02:14.405 Yes. That's a great question. 36 00:02:14.945 --> 00:02:18.405 It was it's, it is a feature that's only for scale and skyrocket. 37 00:02:19.345 --> 00:02:23.525 You should still hang out. It's, it's a feature that you may need in the future. 38 00:02:23.640 --> 00:02:25.100 Even though you're on starter, 39 00:02:25.560 --> 00:02:32.780 you're gonna graduate someday all the way up because you're gonna grow your business massively and need all of these awesome new cool features. 40 00:02:32.840 --> 00:02:35.580 So hang out with us. It'll be fun and exciting, 41 00:02:36.215 --> 00:02:37.055 and we'll work, 42 00:02:37.495 --> 00:02:38.555 through this feature. 43 00:02:39.095 --> 00:02:39.595 Cool. 44 00:02:40.215 --> 00:02:42.955 Not for companies with physical products. Great questions. 45 00:02:43.015 --> 00:02:46.075 Actually, these are good questions to get started with just so we can clarify. 46 00:02:47.015 --> 00:02:51.209 This is not for physical products. This can be for Simplero 47 00:02:51.590 --> 00:02:52.970 is is used predominantly 48 00:02:53.510 --> 00:02:55.450 for digital products or, 49 00:02:56.630 --> 00:02:59.290 remote events and sometimes in person events, 50 00:02:59.830 --> 00:03:04.970 but this is basically for digital stuff. You could definitely do this for a physical product. 51 00:03:05.235 --> 00:03:08.375 But just to clarify, Simplero is not great at handling 52 00:03:08.835 --> 00:03:09.335 inventory. 53 00:03:09.955 --> 00:03:15.575 So most of our users use, Simplero for for digital stuff. But, yeah, this is for predominantly 54 00:03:15.875 --> 00:03:19.300 digital products. So you got, you know, a a course. 55 00:03:19.300 --> 00:03:22.440 You're gonna upsell them into one on one coaching, for example. 56 00:03:22.580 --> 00:03:26.520 So we'll we'll get through that there. That would probably be a good u use case. 57 00:03:26.900 --> 00:03:28.260 Alright. Well, I'm gonna get started. 58 00:03:28.260 --> 00:03:31.785 I'm gonna share my screen, and I'm gonna keep an eye out for comments and, 59 00:03:32.185 --> 00:03:35.625 chat questions as we're going so I don't totally lose you guys. 60 00:03:35.625 --> 00:03:39.725 I'll keep checking back, but I'm gonna be, you know, sharing my screen so I won't see this 61 00:03:40.025 --> 00:03:44.205 very often until I check on it. So let's go here. I'm gonna share. 62 00:03:45.145 --> 00:03:48.140 And like I said, we are currently 63 00:03:48.840 --> 00:03:49.319 inside 64 00:03:49.640 --> 00:03:52.060 hold on one second. Lisa's here. Awesome. 65 00:03:52.920 --> 00:03:54.459 We are inside of 66 00:03:54.760 --> 00:03:56.060 our Simplero support. 67 00:03:56.599 --> 00:04:00.920 So let's get that out of the way. Now I'll just start, like, very beginning. 68 00:04:00.920 --> 00:04:05.645 I'm gonna try and go slow, make sure you guys can see my cursor. I'm clicking around. 69 00:04:07.225 --> 00:04:11.325 We're gonna work through this one piece at a time. There's kind of a lot here. 70 00:04:11.945 --> 00:04:20.660 It's not necessarily complicated, but there's a bunch of moving parts when you have multiple products and some of them being used as upsells and some of them being used as downsells. 71 00:04:21.199 --> 00:04:25.540 So just to kick things off, what I'm gonna do is I'm gonna share with you all the things I made. 72 00:04:25.919 --> 00:04:31.699 It would have taken me much longer to make every piece during this workshop, so I built this, 73 00:04:32.535 --> 00:04:36.875 kind of framework or structure first, but I labeled it all really well. 74 00:04:37.175 --> 00:04:41.755 It all has, you know, understandable product names so you can see where all the pieces work together. 75 00:04:42.135 --> 00:04:44.970 But I'll just show you where those are. I labeled every piece. 76 00:04:45.130 --> 00:04:47.870 I'm gonna go to settings and then labels, and you can see that 77 00:04:48.410 --> 00:04:52.170 in this workshop, we got six objects that we're kinda gonna be talking about. 78 00:04:52.170 --> 00:04:54.030 We have the main product. 79 00:04:54.490 --> 00:04:57.390 We have upsell one, upsell two, 80 00:04:58.035 --> 00:05:03.795 downsell one, downsell two, and an order bump. Right? You can use some of these one of these. 81 00:05:03.795 --> 00:05:04.775 It doesn't matter. 82 00:05:05.155 --> 00:05:09.335 The point is I just wanted to have some some content here that we could play with. So 83 00:05:09.875 --> 00:05:13.699 let's go first. I'm actually gonna use this as a, like, a little starting point. 84 00:05:13.699 --> 00:05:16.840 Let's go to the main product, and I'm gonna open this in a new tab. 85 00:05:19.620 --> 00:05:23.539 So I'm in my main product, and it's just something I created. 86 00:05:23.539 --> 00:05:25.600 The important pieces, if you're new to Simplero, 87 00:05:26.100 --> 00:05:30.415 that we built are it has a price. Right? Thousand bucks lifetime access. 88 00:05:31.595 --> 00:05:34.955 There's been one purchase. Here's some participants. The configure tab. 89 00:05:34.955 --> 00:05:40.715 We're not gonna go through, like, just the structure of our product because it's kind of outside of the scope of this workshop. 90 00:05:40.715 --> 00:05:44.014 You should have a little bit of a prerequisite knowledge of products. 91 00:05:44.580 --> 00:05:48.980 But it's got a name. We gave it a label so I could organize it better, but it's just nothing. 92 00:05:48.980 --> 00:05:52.740 It's simple. It's a digital program. It it can be literally anything. 93 00:05:52.740 --> 00:05:55.960 This could be a in person event, private, live, whatever. 94 00:05:56.354 --> 00:05:57.815 Or it could be a a physical 95 00:05:58.275 --> 00:05:59.555 product, all of those things. 96 00:05:59.555 --> 00:06:07.175 It could be also you know, if we go to the content tab, which is also very important, it could be a digital download, something of that nature. 97 00:06:08.600 --> 00:06:09.980 But this is just a a, 98 00:06:11.080 --> 00:06:13.639 vanilla product. It mean it doesn't really do anything. 99 00:06:13.639 --> 00:06:17.260 But this is our main product, and this is what we're gonna use to build off of. 100 00:06:17.639 --> 00:06:21.135 Now if I look at the order form right now let's just go look at it. 101 00:06:22.015 --> 00:06:24.835 It's just an order form with the product. 102 00:06:25.855 --> 00:06:26.355 Load, 103 00:06:27.055 --> 00:06:27.555 please. 104 00:06:28.415 --> 00:06:28.915 Cool. 105 00:06:30.735 --> 00:06:32.755 So it's just a a regular product. 106 00:06:33.289 --> 00:06:38.509 A thousand dollars doesn't do anything, but there's no order bumps or upsells yet that you can see. 107 00:06:38.569 --> 00:06:42.110 Just got our price, our billing stuff. There's all that. 108 00:06:42.410 --> 00:06:46.305 Good to go. They can pay via Stripe. Just set up as a regular product. 109 00:06:46.785 --> 00:06:52.245 Now if we go back, what the first thing I wanna do is go to this upselling tab so we can look at what it says. 110 00:06:52.865 --> 00:06:56.324 Now this is gonna give you the opportunity to do a few things. 111 00:06:56.785 --> 00:07:01.340 The first would be an order bump. This is probably the easiest part of this workshop to explain. 112 00:07:01.340 --> 00:07:03.680 So order bump is as they're 113 00:07:04.300 --> 00:07:04.800 purchasing 114 00:07:05.260 --> 00:07:11.985 on the order form, they have a checkbox or a radio button option to select this order bump. Right? 115 00:07:11.985 --> 00:07:15.685 So you're you're catching them well. They're hot, while they're interested. 116 00:07:16.065 --> 00:07:18.085 You know, give them a little bit of an upgrade. 117 00:07:18.305 --> 00:07:21.205 That's what an order bump is for, and you can add it here. 118 00:07:21.745 --> 00:07:24.419 An upsell is post sale. Right? 119 00:07:24.419 --> 00:07:30.039 It says right here, show after the purchase has gone through and before they get to your thank you page. 120 00:07:30.100 --> 00:07:34.500 Right? So they already put in their credit card information. They said, yes. I want this thing. 121 00:07:34.500 --> 00:07:36.645 We're gonna bring them to another page. 122 00:07:36.805 --> 00:07:42.985 It could be a custom URL sales page that you made or the defaulted upsell page. 123 00:07:43.205 --> 00:07:47.444 But it's gonna bring them somewhere next and say, do you do you want this next thing? 124 00:07:47.444 --> 00:07:52.000 And they're gonna have the opportunity to say, yeah. Absolutely. Our no. No. Thank you. Right? 125 00:07:52.140 --> 00:07:53.600 I'll show you that in a second. 126 00:07:54.060 --> 00:07:56.300 And then finally, this product as an upsell. 127 00:07:56.300 --> 00:08:01.440 This is where you're gonna say, I want this product here to be offered as an upsell 128 00:08:01.820 --> 00:08:04.455 as well as being a stand alone. It can be both. 129 00:08:04.455 --> 00:08:08.615 But I want this thing to be an upsell someday, and we're not gonna do that yet. 130 00:08:08.615 --> 00:08:11.335 So this product as an upsell is where you would do that. 131 00:08:11.335 --> 00:08:17.275 It's all under this upselling tab, and that's where you're going to to be able to affect these changes. 132 00:08:17.659 --> 00:08:19.039 So here's our main product. 133 00:08:19.419 --> 00:08:21.979 The first thing I'm gonna do is I'm gonna create an upsell. 134 00:08:21.979 --> 00:08:24.560 I already built it, but it's just, like, a regular product. 135 00:08:24.620 --> 00:08:28.319 And we're gonna make it into an upsell so you guys can see that process. 136 00:08:28.780 --> 00:08:33.605 And this product is called upsell one. Just the name I gave it. That's all it is. 137 00:08:34.225 --> 00:08:38.965 And, again, super simple. I think it made it super cheap. Let's just look at the price real quick. 138 00:08:39.105 --> 00:08:40.085 It's $50. 139 00:08:40.385 --> 00:08:43.664 Simple price, not reoccurring membership. It could be if you wanted to. 140 00:08:43.664 --> 00:08:45.285 But just for the sake of this workshop, 141 00:08:45.585 --> 00:08:47.810 very simple simple upsell product. 142 00:08:48.430 --> 00:08:55.329 And currently, it is not listed as an upsell, so I can't use it in my main product as an upsell. 143 00:08:55.550 --> 00:09:00.350 Right? So this is the main product. If I tried to do it, it wouldn't even let me. 144 00:09:00.350 --> 00:09:01.730 It wouldn't even show up. 145 00:09:02.485 --> 00:09:04.745 So I'm gonna go back here, and I'm gonna go to 146 00:09:05.205 --> 00:09:07.065 upselling on upsell one. 147 00:09:07.685 --> 00:09:09.945 And I'm gonna make this product 148 00:09:10.485 --> 00:09:11.305 an upsell, 149 00:09:12.085 --> 00:09:15.925 and I'm gonna add an offer. So that's what you need to do. And we're gonna give it a name. 150 00:09:15.925 --> 00:09:20.430 So give your offer a name so you can differentiate them. Only I'm gonna see this. We're gonna say, 151 00:09:21.610 --> 00:09:22.110 upsell 152 00:09:22.650 --> 00:09:23.790 one, upsell 153 00:09:24.250 --> 00:09:24.750 offer. 154 00:09:25.370 --> 00:09:25.870 Right? 155 00:09:26.250 --> 00:09:30.990 So this is the name of the product, and then this is my upsell offer for it. 156 00:09:31.450 --> 00:09:34.654 And then now this is gonna be important. If you 157 00:09:35.755 --> 00:09:39.375 don't give this thing, the sales page piece, 158 00:09:39.995 --> 00:09:42.495 some sort of copy, you're gonna get an error 159 00:09:42.875 --> 00:09:44.815 when you try and add this product 160 00:09:45.195 --> 00:09:47.295 to your main product as the upsell. 161 00:09:48.075 --> 00:09:48.575 So 162 00:09:48.910 --> 00:09:51.410 I don't know if that's confusing or not, but, essentially, 163 00:09:52.270 --> 00:09:55.010 this product as an upsell could have its own sales page, 164 00:09:55.470 --> 00:09:57.250 or you just give this 165 00:09:57.710 --> 00:10:02.430 section some text, and we're gonna show them this enticing them to sell. And you can do stuff to it. 166 00:10:02.430 --> 00:10:05.395 You can add imagery. You can change all of the headings. 167 00:10:05.395 --> 00:10:10.855 Like, you could kind of build this out as a pretty little sales page if you wanted to, but I'm gonna make it super simple. 168 00:10:11.075 --> 00:10:12.215 I'm gonna say a headline 169 00:10:13.075 --> 00:10:14.135 buy upsell 170 00:10:15.155 --> 00:10:15.655 one 171 00:10:17.690 --> 00:10:20.350 exclamation points. Okay. And then 172 00:10:20.730 --> 00:10:25.290 we'll do this. Here's a little bit of sales copy. Sales copy one zero one. 173 00:10:25.290 --> 00:10:30.225 Just hit them hard with all caps. They'll purchase immediately for sure by upsell one. Cool. 174 00:10:30.225 --> 00:10:30.885 Got that. 175 00:10:31.265 --> 00:10:34.705 And then this is super important. So we got the headline. We got the body text. 176 00:10:34.705 --> 00:10:37.925 This is what they're gonna see post sale. They're gonna get opportunities 177 00:10:38.705 --> 00:10:40.485 to opt in or out of this upsell. 178 00:10:40.865 --> 00:10:41.365 So 179 00:10:41.825 --> 00:10:46.670 label for yes button. Meaning, yes. I want this upsell. We're gonna say yes. Absolutely. 180 00:10:47.930 --> 00:10:50.990 And then for no, we're gonna say no. Thanks. 181 00:10:52.730 --> 00:10:57.870 So they're gonna have an opportunity when this page pops up to buy it or not buy it. 182 00:10:58.395 --> 00:11:03.275 And then the price is and also a big thing. You can it only has one price on it. 183 00:11:03.275 --> 00:11:08.975 If there was multiple prices on this product, we'd be able to choose them, but I just gave it one price. 184 00:11:09.195 --> 00:11:16.510 So I choose the simple price, and then I also have the opportunity to give it a discount if I wanted to provide even more value or 185 00:11:16.890 --> 00:11:19.290 really get them to convert. I could give them a discount. 186 00:11:19.290 --> 00:11:21.450 So I'm gonna do that anyway just just for fun. 187 00:11:21.450 --> 00:11:25.455 We'll give them a 10% discount on this product if they buy it as an upsell. 188 00:11:25.935 --> 00:11:26.095 Right? 189 00:11:26.095 --> 00:11:30.995 And you can have some other options here too, like if it's renewing subscription or additional installments. 190 00:11:31.615 --> 00:11:35.235 That's gonna be totally up to you based on what this upsell product is. 191 00:11:36.015 --> 00:11:38.035 Now I'm gonna create this upsell offer. 192 00:11:40.490 --> 00:11:40.990 Boom. 193 00:11:41.530 --> 00:11:46.490 Now we're in upsell one of our upsells workshop products. Right? It's not our main product. 194 00:11:46.490 --> 00:11:52.270 This is the product that will be sold as an upsell, and now it is available to be sold as an upsell. 195 00:11:52.835 --> 00:11:57.895 So it's here. I'm gonna leave it alone, and now I'm gonna add it to our main product. 196 00:11:58.195 --> 00:11:59.975 So I think I got that tab here. 197 00:12:00.515 --> 00:12:02.915 Again, this is our main product in the upsells workshop. 198 00:12:02.915 --> 00:12:09.450 I just navigated over to it, and now I can add it to I can add our upsell to this main product. 199 00:12:09.830 --> 00:12:11.690 So, again, upselling tab. 200 00:12:12.070 --> 00:12:15.050 I'm gonna add my first upsell to my main product. 201 00:12:16.230 --> 00:12:17.450 If I click on it, 202 00:12:18.150 --> 00:12:19.290 I should see 203 00:12:20.320 --> 00:12:20.820 so 204 00:12:22.274 --> 00:12:22.774 one. 205 00:12:24.514 --> 00:12:28.214 I don't see it. Here it is. Upsell one. Cool. Upsell one offer. 206 00:12:28.595 --> 00:12:31.254 Now, again, we talked about this for a second. 207 00:12:31.555 --> 00:12:34.615 External sales page URL. It says optional. 208 00:12:35.399 --> 00:12:38.779 You can use an external sales page instead of Simplero built in. 209 00:12:38.839 --> 00:12:45.000 To do that, you need to enter the URL of your page here and use the yes and no links given after you hit save. 210 00:12:45.000 --> 00:12:46.860 And then if in doubt, leave this blank. 211 00:12:47.255 --> 00:12:50.695 I'm gonna demo this for you in a little bit just so you can see what they're talking about. 212 00:12:50.695 --> 00:12:52.714 But to simplify this completely, 213 00:12:53.015 --> 00:12:57.355 we gave it that sales copy that I just talked about. So we're gonna leave this blank. 214 00:12:57.575 --> 00:12:59.595 So I can now add this as an upsell, 215 00:13:00.830 --> 00:13:04.210 and here we go. We have a decision tree that has started. Right? 216 00:13:04.510 --> 00:13:10.050 So, again, main product added an upsell. The offer is this upsell offer. 217 00:13:10.590 --> 00:13:16.210 Now you can do even more. You can if they say yes, add another upsell 218 00:13:17.285 --> 00:13:17.785 or 219 00:13:18.165 --> 00:13:19.385 no, add a downsell. 220 00:13:20.325 --> 00:13:24.085 So to make things super complicated, let's go ahead and do that. 221 00:13:24.085 --> 00:13:28.885 We already have another upsell product I've created, and I actually have a downsell product as well. 222 00:13:28.885 --> 00:13:34.410 Just so we can test this flow so you guys can see when I go and test it what happens on the back end. 223 00:13:34.410 --> 00:13:37.149 But, essentially, right now, we got main product with an upsell. 224 00:13:37.610 --> 00:13:42.750 They said yes. Now what happens? It's either gonna take them nowhere, be done, 225 00:13:43.115 --> 00:13:46.095 or go somewhere else. So we're gonna add another upsell. 226 00:13:47.035 --> 00:13:51.375 And I'm gonna say upsell two. I already built it. It's the same as upsell one, basically. 227 00:13:52.315 --> 00:13:54.894 And now we start to see this decision tree happening. 228 00:13:55.435 --> 00:14:00.770 Some of you may never use this this level of of, you know, upselling and downselling. 229 00:14:00.770 --> 00:14:05.830 Some of you might just try and offer one thing, but there's always more opportunity when they're ready to buy. 230 00:14:06.290 --> 00:14:09.350 You might see this a lot when you're purchasing things online yourself. 231 00:14:09.890 --> 00:14:11.510 Either it's annoying to you or 232 00:14:12.105 --> 00:14:15.725 super valuable. So it's all about, you know, the product and the context. 233 00:14:16.345 --> 00:14:20.365 But so we got upsell one happening. If they say yes, upsell two gets offered. 234 00:14:20.505 --> 00:14:22.925 And then if they say no to upsell two, 235 00:14:24.260 --> 00:14:25.240 let's add a downsell. 236 00:14:26.020 --> 00:14:28.420 So let's go with downsell one. 237 00:14:28.420 --> 00:14:32.360 Again, these are products that are already made in the same manner that I just showed you, 238 00:14:32.820 --> 00:14:34.100 and it says add upsell. 239 00:14:34.100 --> 00:14:38.745 I know that sounds confusing, but we're actually adding a downsell to when they say no. 240 00:14:39.525 --> 00:14:42.885 And then we're we're pretty built out here. We got it going on. 241 00:14:42.885 --> 00:14:47.945 So the last piece is I'm gonna add a downsell if they say no immediately to my upsell. Right? 242 00:14:48.165 --> 00:14:53.589 They bought my product for its regular price. A page pops up, says, you wanna buy upsell one? 243 00:14:53.589 --> 00:14:54.730 And they're all now. 244 00:14:55.110 --> 00:14:59.290 So what do I do? I can give it an actual downsell if they do say no. 245 00:14:59.430 --> 00:15:03.050 If I leave this blank, it's gonna do nothing. Just go straight to the thank you page. 246 00:15:03.190 --> 00:15:05.529 So we'll go downsell one. 247 00:15:06.795 --> 00:15:09.935 Again, we're adding a down sell, not an up sell, but we're just gonna add 248 00:15:10.394 --> 00:15:12.014 it. No external sales page, 249 00:15:12.714 --> 00:15:14.175 and there we go. 250 00:15:14.875 --> 00:15:16.894 So super convoluted, complicated, 251 00:15:17.780 --> 00:15:19.080 but really good for marketing 252 00:15:19.780 --> 00:15:21.160 if they see the value. 253 00:15:21.540 --> 00:15:22.520 So here it is. 254 00:15:23.140 --> 00:15:29.880 Now let's test this quickly so you guys can wrap your heads around what I just did. I talked a lot. 255 00:15:30.065 --> 00:15:34.644 Hopefully, it's making sense. I can't see your faces because I'm deep in my screen share. 256 00:15:34.785 --> 00:15:38.945 But let's check this out here. So I am going to go here to this order form. 257 00:15:38.945 --> 00:15:42.704 I can go to this little link grabber right here. Got this order form all set up. 258 00:15:42.704 --> 00:15:45.045 This is the order form for my main product, 259 00:15:45.839 --> 00:15:50.339 and I'm gonna grab it. I'll just grab it like that, and let's give it a test. 260 00:15:51.920 --> 00:15:53.540 So here we go. Got Silas. 261 00:15:54.959 --> 00:15:56.339 We'll call it upsell 262 00:15:56.720 --> 00:15:57.220 workshop. 263 00:15:57.600 --> 00:15:58.740 That's my last name. 264 00:15:59.635 --> 00:16:00.535 Then we go Silas 265 00:16:00.915 --> 00:16:01.415 plus 266 00:16:02.115 --> 00:16:02.615 upsell 267 00:16:03.395 --> 00:16:03.895 workshop 268 00:16:04.515 --> 00:16:07.415 two. I already did it once, so I have the second guy. 269 00:16:08.515 --> 00:16:09.015 Cool. 270 00:16:09.555 --> 00:16:10.455 I am in 271 00:16:11.315 --> 00:16:12.135 Cape Town, 272 00:16:12.779 --> 00:16:14.139 Western Calvin, 273 00:16:14.139 --> 00:16:16.320 and then here's my price, thousand bucks. 274 00:16:16.699 --> 00:16:19.199 So I'm gonna enter in our test card. 275 00:16:23.980 --> 00:16:27.735 You guys can copy this all you want. It'll never work for you, just so you know. 276 00:16:28.855 --> 00:16:30.394 Understanding the degree of the terms. 277 00:16:30.695 --> 00:16:33.915 So I'm gonna complete this purchase, and then we're gonna see what happens. 278 00:16:34.375 --> 00:16:35.755 So let's complete the purchase, 279 00:16:36.375 --> 00:16:38.475 and we are immediately taken to 280 00:16:42.540 --> 00:16:48.160 buy upsell number one. This is that sales page I was talking about. I added literally nothing. 281 00:16:48.380 --> 00:16:48.880 Title, 282 00:16:49.339 --> 00:16:52.959 one sentence of copy. This could be big and built out with imagery, 283 00:16:53.500 --> 00:16:55.200 different, you know, typography, 284 00:16:55.985 --> 00:16:59.764 cool stuff talking about upsell one. But they're gonna say yes. Absolutely. 285 00:16:59.985 --> 00:17:02.245 This big green button here or no. Thanks. 286 00:17:03.665 --> 00:17:07.825 So let's go ahead and follow the the decision tree that I created. So let's just click on yes. 287 00:17:07.825 --> 00:17:08.325 Absolutely. 288 00:17:09.970 --> 00:17:13.889 Cool. You wanna buy it? And then it says, wait a minute. What about upsell two? 289 00:17:13.889 --> 00:17:17.329 And now you could have added a different title to give them more context like, cool. 290 00:17:17.329 --> 00:17:21.190 Upsell one's on its way. What about upsell two? You might want that as well. 291 00:17:21.569 --> 00:17:23.025 You gotta buy upsell two. 292 00:17:23.105 --> 00:17:29.205 And then you can say, I need this, and it's gonna add it to their checkout and go straight to the thank you page. 293 00:17:29.425 --> 00:17:33.685 But we're not gonna do that. We're gonna hit no thanks because we don't want upsell two. 294 00:17:33.905 --> 00:17:35.285 What's gonna happen next? 295 00:17:36.310 --> 00:17:37.130 No. Thanks. 296 00:17:37.910 --> 00:17:40.650 Buy downsell one. Right? So here's this downsell. 297 00:17:41.030 --> 00:17:42.950 And, hopefully, you're understanding what I'm saying here now. 298 00:17:42.950 --> 00:17:49.510 You can add as many upsells or downsells or create a completely different decision tree, but this is how it's gonna work. 299 00:17:49.510 --> 00:17:53.985 You're you're giving them the opportunity to do one of two things, grab the upsell 300 00:17:54.365 --> 00:17:57.105 or no, they don't want the upsell, grab the downsell. 301 00:17:57.404 --> 00:18:01.325 Or, yes, they wanted the upsell, go seven more upsells and then a downsell. 302 00:18:01.325 --> 00:18:12.050 Like, you could make this as complicated as you want to, but you've built these products in a manner where they can be added to your main product, and you're allowing the customer decide the flow that they wanna take. 303 00:18:12.830 --> 00:18:15.090 So I'm gonna say buy downsell one. 304 00:18:15.550 --> 00:18:19.170 Cool. I'm gonna say I need this. We're gonna buy both of them. We're gonna get 305 00:18:19.555 --> 00:18:20.055 upsell 306 00:18:20.435 --> 00:18:21.255 one, upsell 307 00:18:21.955 --> 00:18:24.775 two we didn't buy, and we're gonna buy downsell one. 308 00:18:25.475 --> 00:18:26.535 Let's go ahead and hit 309 00:18:27.715 --> 00:18:30.215 it. And because this is the end of our tree, 310 00:18:30.515 --> 00:18:32.855 downsell one workshop has been added to my order. 311 00:18:33.809 --> 00:18:39.730 We did buy two things, but here's my main product. This is my person, my profile that I just added. 312 00:18:39.730 --> 00:18:43.429 And if I go to view, it's gonna show me what I just bought. 313 00:18:44.450 --> 00:18:48.404 So I got the main product, and I added on upsell one 314 00:18:49.024 --> 00:18:50.325 and downsell one. 315 00:18:51.264 --> 00:18:54.565 So that's what we just did. That's what we just built out. 316 00:18:54.865 --> 00:19:01.205 I'm gonna pause for questions right now just because I think that we kinda covered a lot, and this may be confusing. 317 00:19:02.120 --> 00:19:07.400 So let's pick apart what I just did. Does anybody have any questions about that that little Okay. 318 00:19:07.400 --> 00:19:12.540 Quick question there, Silas. Please. Yes. I think this is, I think it's super interesting. 319 00:19:13.080 --> 00:19:15.500 So I need to get starting on the on the scale 320 00:19:15.800 --> 00:19:16.860 scale thing. Right? 321 00:19:17.595 --> 00:19:21.295 Quick question. So so so there's no need for entering credit card information 322 00:19:21.755 --> 00:19:26.815 except for the first one. So you just have to click that button. Boom. Then it's, then it's done. 323 00:19:27.115 --> 00:19:31.054 Absolutely. They've given consent already by giving you the credit card. So 324 00:19:31.559 --> 00:19:35.159 that's that's kind of how it works. And it's, you know, within all legal boundaries to do that. 325 00:19:35.159 --> 00:19:35.980 So it's just 326 00:19:36.600 --> 00:19:40.700 creating, you know, more of an ease of purchase for them taking taking any yeah. 327 00:19:41.080 --> 00:19:42.299 Yeah. Exactly. 328 00:19:43.159 --> 00:19:43.659 Yeah. 329 00:19:45.805 --> 00:19:48.305 You, Lina, thinking really hard. I love it. 330 00:19:49.805 --> 00:19:53.965 Yeah. Could I ask you a question, please? Please. No problem. Yeah. 331 00:19:54.285 --> 00:19:57.585 I'm I'm not sure if I get, the whole thing with the downsell, 332 00:19:58.365 --> 00:20:01.265 upsell thing. Why is it two different names? 333 00:20:01.700 --> 00:20:05.560 Couldn't you just have, upsell one, two, three, four, five? 334 00:20:06.500 --> 00:20:08.820 You could. You could do it that way, but I think, 335 00:20:10.020 --> 00:20:13.080 as far as for the admin's sake, 336 00:20:13.380 --> 00:20:15.880 they said no to this thing that was better. 337 00:20:16.005 --> 00:20:19.225 So let's try and offer them something that's a little bit less. 338 00:20:19.525 --> 00:20:21.945 Okay. Right? So so that is the the 339 00:20:22.405 --> 00:20:28.345 the downsell is, when they say no. Thank you, and then they'll be directed to the the downsell. 340 00:20:28.870 --> 00:20:30.169 Absolutely. Yep. 341 00:20:30.470 --> 00:20:34.330 Okay. Then I'd like to just to get my head around it. Thank you. 342 00:20:34.630 --> 00:20:35.110 Yep. Yep. 343 00:20:35.110 --> 00:20:40.490 Because as soon as they say no, it stops that forward flow but allows you to also bring them back 344 00:20:40.870 --> 00:20:43.955 bring them back in instead of just going straight to the thank you page. Yeah. Okay. 345 00:20:43.955 --> 00:20:47.395 I I just read the book, by Alex Somosi, money models. 346 00:20:47.395 --> 00:20:51.575 I guess, maybe you might have read that as well. It's totally like a upsell, downsell, 347 00:20:52.275 --> 00:20:53.895 auto bump, and so on and so forth. 348 00:20:54.300 --> 00:20:54.800 Exactly. 349 00:20:54.860 --> 00:21:01.980 It's you know, Alex is the greatest of all time, basically, and he he's really figured out how to get the most value out of the customer. 350 00:21:01.980 --> 00:21:03.440 And not in a conniving 351 00:21:03.740 --> 00:21:08.380 or cheating type of way. Like, we're we're offering value that they may not have even knew existed. 352 00:21:08.380 --> 00:21:08.700 Right? 353 00:21:08.700 --> 00:21:14.134 So and it's a good time to catch them because they know, love, and trust you enough to give them 354 00:21:14.514 --> 00:21:19.475 to give you their credit card at that time. So And and, Silas, just just a just a question as well. 355 00:21:19.475 --> 00:21:23.654 So definition wise, so the way that I understand it when you have your main offer. Right? 356 00:21:24.010 --> 00:21:24.490 Mhmm. 357 00:21:24.730 --> 00:21:32.410 Then it's the normal procedure is to have an order bump that is closely related to the main product, and then you do an upsell afterwards. 358 00:21:32.410 --> 00:21:36.730 Is that the right option? Yeah. We haven't even gotten to order bumps yet. So No. No. No. 359 00:21:36.890 --> 00:21:39.065 That's a great question. No. Yeah. Yeah. 360 00:21:39.205 --> 00:21:43.125 I I probably should have inserted that order bump at the same time because that that makes sense. 361 00:21:43.125 --> 00:21:44.164 You're absolutely right. 362 00:21:44.164 --> 00:21:49.625 The order bump is actually gonna be on the order form, and it it is related. Right? It's it's the, 363 00:21:51.240 --> 00:21:55.960 I I wanna come up with another horrible metaphor. It's the truffle salt on top of the rib eye steak. 364 00:21:55.960 --> 00:21:59.660 Right? Like, it's another $4 or whatever, but, man, it's gonna taste so good. 365 00:21:59.720 --> 00:22:04.380 So that's where that order bump comes in. And it's on the same the same form? 366 00:22:04.635 --> 00:22:09.595 It's on the same order form as the main. Yeah. I'll show you, like, literally, like, right now. 367 00:22:09.595 --> 00:22:14.575 So let's look at that order form one more time, and I'll kind of point to where it's going to be. 368 00:22:15.035 --> 00:22:20.350 And then we'll we'll add an order bump so you can see it. So it actually comes, I think, 369 00:22:21.049 --> 00:22:22.330 right before this price. 370 00:22:22.330 --> 00:22:26.730 It goes right in here after the address, and they'll be able to click on it. So we can do that now. 371 00:22:26.730 --> 00:22:30.890 Let's do that right now. And then you guys are totally welcome to ask me questions in the meantime. 372 00:22:30.890 --> 00:22:33.149 But I'm back to the main product. 373 00:22:34.055 --> 00:22:35.995 Right? Upsells workshop main product. 374 00:22:36.215 --> 00:22:39.755 I have all these crazy upsells, this decision tree that we kind of went through. 375 00:22:39.815 --> 00:22:44.135 Now I'm gonna add a order bump to this just to make matters even more confusing. 376 00:22:44.135 --> 00:22:47.570 So label on checkbox on order form said 377 00:22:48.029 --> 00:22:49.409 this is the truffle 378 00:22:50.110 --> 00:22:50.610 salt. 379 00:22:51.470 --> 00:22:51.970 Alright. 380 00:22:52.909 --> 00:22:53.409 Push. 381 00:22:54.110 --> 00:22:58.990 K. So now I'm gonna choose my product and price. And, again, I gave these very obvious names. 382 00:22:58.990 --> 00:23:01.330 They're not gonna have names like upsell one, 383 00:23:01.705 --> 00:23:06.045 downsell order bump. They're probably gonna be something else that you offer. So just remember that. 384 00:23:06.665 --> 00:23:10.365 But here's the order bump, and it's got one price. $10. 385 00:23:10.985 --> 00:23:13.005 Right? So Simplero price. Awesome. 386 00:23:13.305 --> 00:23:16.365 And then there are some options here. Let me move you guys. 387 00:23:16.860 --> 00:23:21.260 I can hide the price until the bump is selected. Like, they may not even know how much it is. 388 00:23:21.260 --> 00:23:24.400 I can make it visible or not until they they select it. 389 00:23:24.540 --> 00:23:29.040 You can preselect this order bump when the form is opened. Like, it's already selected. 390 00:23:30.025 --> 00:23:33.465 You know, feel with that how you will. Some, you know, some people might be like, hey. 391 00:23:33.465 --> 00:23:36.045 But I didn't click on this. Maybe they wanted it. 392 00:23:36.185 --> 00:23:38.505 People read stuff, so I wouldn't be too worried about it. 393 00:23:38.505 --> 00:23:43.370 And then follow selected price conditions, like, depending on the the conditions that are available, 394 00:23:44.470 --> 00:23:48.410 for this this price itself. So let's just create this order bump, 395 00:23:49.270 --> 00:23:53.110 and now we can look at so here it is. You can see it got added. This is the truffle salt. 396 00:23:53.110 --> 00:23:54.730 Here's my order bump. It's delicious. 397 00:23:55.190 --> 00:23:56.330 It's only $10. 398 00:23:56.870 --> 00:23:57.930 If I go back 399 00:23:58.285 --> 00:24:01.185 to this order form that we have opened, if I refresh it 400 00:24:03.885 --> 00:24:06.845 here it is. Alright. Sorry. So it's under the main price. 401 00:24:06.845 --> 00:24:10.705 So they're gonna contact information, last name, email, address. 402 00:24:10.920 --> 00:24:15.100 Here's the price for the main steak, and then add that truffle salt to the order. 403 00:24:15.160 --> 00:24:16.860 If I click add to order right now, 404 00:24:17.240 --> 00:24:20.780 it's gonna go into my sidebar here where they can see the total. 405 00:24:21.960 --> 00:24:23.820 So that's where we're at. And then 406 00:24:24.184 --> 00:24:30.445 complete the purchase, go through the whole upsell, downsell decision tree as well in this particular case. 407 00:24:34.745 --> 00:24:35.245 Thoughts? 408 00:24:35.705 --> 00:24:36.205 Questions? 409 00:24:38.429 --> 00:24:38.929 Always. 410 00:24:39.629 --> 00:24:40.710 Yeah. Silas, 411 00:24:41.149 --> 00:24:45.149 just a question from my side as well. So so my plan when I get to this, 412 00:24:46.190 --> 00:24:48.529 upsell and downsell and so on and so forth, 413 00:24:48.909 --> 00:24:51.070 the idea is that the one who takes, 414 00:24:51.629 --> 00:24:52.690 the second upsell, 415 00:24:53.355 --> 00:24:55.515 can I can I add an attack to that? 416 00:24:55.515 --> 00:25:00.015 Because then that should put then the the the buyer should be put on a list 417 00:25:00.395 --> 00:25:04.315 that is subject for my high ticket. Do do you do you understand that, Michel? Yeah. Yeah. 418 00:25:04.315 --> 00:25:04.815 Absolutely. 419 00:25:05.035 --> 00:25:09.117 So I think the best way to do that, and there's probably a bunch of different ways to do that in Simplero, 420 00:25:09.899 --> 00:25:14.080 is let's say we're gonna do upsell too. This is the one that's the high ticket. 421 00:25:15.260 --> 00:25:18.240 This price here that you're using for your upsell, 422 00:25:19.144 --> 00:25:22.365 you could create, you know, a specific price that's not just 423 00:25:22.745 --> 00:25:28.445 the simple price. You could create a price called upsell price. So when you go to select it 424 00:25:28.985 --> 00:25:31.325 from your main product, when you're adding that upsell, 425 00:25:31.625 --> 00:25:33.965 you would go ahead and add a trigger to that price. 426 00:25:34.260 --> 00:25:37.060 And then purchase activate it first time, whatever you wanna use. 427 00:25:37.060 --> 00:25:40.360 There's a bunch of different options here. The thing that you would do then 428 00:25:40.660 --> 00:25:41.160 is 429 00:25:41.540 --> 00:25:42.760 subscribe to a list. 430 00:25:43.380 --> 00:25:45.480 So that's how you could definitely do that. 431 00:25:45.780 --> 00:25:46.280 Yep. 432 00:25:46.820 --> 00:25:52.784 Add tags. Sorry. Tags, lists, anything that that trigger will allow you to do based on the price. 433 00:25:53.164 --> 00:25:53.664 Super. 434 00:25:54.125 --> 00:25:54.625 Yeah. 435 00:25:56.524 --> 00:25:57.424 Love that idea. 436 00:25:58.160 --> 00:26:04.430 Calvin I also ask, one more question? As many as you want. Hey. We got time for you in half an hour. 437 00:26:04.430 --> 00:26:07.250 Like, what are we gonna do the rest of the time? Lovely. 438 00:26:07.550 --> 00:26:11.410 No. I'm I'm thinking about if I, sell a product, 439 00:26:12.190 --> 00:26:13.410 with the with the, 440 00:26:14.190 --> 00:26:15.410 upsell and everything, 441 00:26:15.934 --> 00:26:18.115 But then I want to sell another product 442 00:26:18.415 --> 00:26:20.755 a little bit later because I do courses. 443 00:26:21.215 --> 00:26:21.855 And I want to sell, 444 00:26:24.095 --> 00:26:30.240 offer one main course, and then after three weeks, maybe the next course, and then the next course. 445 00:26:30.480 --> 00:26:33.380 Is that a funnel then? Or how can I 446 00:26:34.559 --> 00:26:37.300 Let's let's talk in in in some Plural definitions? 447 00:26:37.760 --> 00:26:41.040 Because they're they have already purchased. They're in your world. Right? 448 00:26:41.040 --> 00:26:43.275 They're in your admin dashboard. They're a contact, 449 00:26:43.755 --> 00:26:46.975 but they're not necessarily in a in your funnel. 450 00:26:47.595 --> 00:26:48.975 Right? You could create, 451 00:26:49.835 --> 00:26:50.655 an automation 452 00:26:51.115 --> 00:26:52.715 based on a purchase. Right? 453 00:26:52.715 --> 00:26:56.575 Like, you would build an automation that says they activated for the first time only. 454 00:26:56.795 --> 00:27:00.650 That's when you would have the wait steps that you were that you're talking about. 455 00:27:00.650 --> 00:27:03.230 Like, you wanna wait three months before you hit them again. 456 00:27:03.690 --> 00:27:07.530 Right? So this this is kind of outside of the the order bumps and upsells, and that's totally fine. 457 00:27:07.530 --> 00:27:11.370 This is a great question. No. No. It's totally fine. I just want I don't want you to get confused. 458 00:27:11.370 --> 00:27:14.190 Like, it doesn't really have much to do with what we're talking about today. 459 00:27:14.505 --> 00:27:16.345 But, yes, that's something you can totally do. 460 00:27:16.345 --> 00:27:19.165 Like, when you build an automation we'll go there quickly. 461 00:27:19.385 --> 00:27:22.445 You you have all types of triggers that you can use 462 00:27:23.305 --> 00:27:27.085 for that. And and what we're listening for is that participant activation. 463 00:27:27.300 --> 00:27:31.720 Like, what did they do they buy that thing? Cool. They bought it. Then you can add wait steps. 464 00:27:31.860 --> 00:27:33.560 And you could even have one automation 465 00:27:34.420 --> 00:27:38.680 where they wash out of it. Let's say they bought the thing after two months, 466 00:27:39.140 --> 00:27:42.235 and you still want them to buy the thing after five months, you could do that. 467 00:27:42.235 --> 00:27:46.235 Or you could say they bought the thing after two months, they're done in the automation. 468 00:27:46.235 --> 00:27:49.295 There's all types of ways with these automations to make them, 469 00:27:49.755 --> 00:27:55.230 you know, build that story that you'd like. And when when I think funnel, Simplero 470 00:27:55.409 --> 00:28:00.470 has a definition of a funnel, which is just, like, the visual aspect, the landing pages, surveys, 471 00:28:01.649 --> 00:28:03.669 scheduling links. Like, we take 472 00:28:03.970 --> 00:28:09.785 this bigger definition of a funnel and put it into this kind of, like, bite sized visual steps that your customer goes through. 473 00:28:09.785 --> 00:28:10.825 But you're correct, Anne. 474 00:28:10.825 --> 00:28:21.245 There is there is the the funnel with a capital f where it's they bought your smaller thing or they got on your opt in list, and you're slowly bringing them through this massive awesome marketing machine till they 475 00:28:21.690 --> 00:28:23.370 they're on your $20,000 476 00:28:23.370 --> 00:28:25.470 yacht weekend or whatever. Right? 477 00:28:26.169 --> 00:28:26.990 So yes. 478 00:28:27.289 --> 00:28:33.850 So I would say automations are the way to do that, and we do have a workshop on those specifically that would probably be helpful too. 479 00:28:33.850 --> 00:28:34.350 Yeah. 480 00:28:36.125 --> 00:28:36.785 Thank you. 481 00:28:37.085 --> 00:28:38.065 Oh, no problem. 482 00:28:39.645 --> 00:28:41.585 Silence? Go ahead. Yes, please. 483 00:28:43.085 --> 00:28:54.240 Another question is so so I think if you if you do an upsell of, you know, set of $10.10 dollars, I think it's fine using the method that that you showed that you have a page with the upsell and you click yes. 484 00:28:54.780 --> 00:28:56.640 But what if the upsell is, like, 485 00:28:57.340 --> 00:28:58.380 $100,100 486 00:28:58.380 --> 00:29:01.100 dollars? Then I'd like to use a a landing page. 487 00:29:01.100 --> 00:29:05.235 So so can can you for some reason, show an example is and and what's the borderline really? 488 00:29:05.235 --> 00:29:10.995 Do you have any statistics saying it's okay up to $10 to do the what you showed us? Or Yeah. 489 00:29:11.315 --> 00:29:16.295 What sort of the the the borderline pick? Because if you sell an upsell for a $100, 490 00:29:16.355 --> 00:29:20.590 then you probably need to say a little bit more about the upsell. You know what I mean? Absolutely. 491 00:29:20.590 --> 00:29:23.090 Yeah. So that's a great point. Like, your main 492 00:29:23.710 --> 00:29:28.370 I Calvin it main product. It could just be the base product. Right? It could be a $100, 493 00:29:28.669 --> 00:29:31.755 but the upsell is the weekend with Mads, which is 2,000. 494 00:29:31.995 --> 00:29:35.675 Right? There's no problem with that. Right? And that's that is a good time to grab them. 495 00:29:35.675 --> 00:29:37.055 So the upsell itself, 496 00:29:37.515 --> 00:29:40.015 by definition, is an upsell. Like, it can be 497 00:29:40.955 --> 00:29:44.575 more than the main product. So just to clarify for everybody for sure. 498 00:29:44.715 --> 00:29:47.530 And then the way we would do that, great point. Right? 499 00:29:47.530 --> 00:29:49.930 They're not gonna want just maybe this little wall of text. 500 00:29:49.930 --> 00:29:55.690 They might want this beautiful, sexy landing page that you built out with all of their, you know, questions being answered. 501 00:29:55.690 --> 00:29:58.990 You're you're hitting all the yeses and the noes, and then they're ready to buy. 502 00:29:59.195 --> 00:30:01.595 Now if we do that, this is what we gotta do. 503 00:30:01.595 --> 00:30:07.115 So let's go back to upsell one, this product right here, and we're gonna go to upselling. 504 00:30:07.115 --> 00:30:08.735 And what I'm gonna do is I'm gonna, 505 00:30:09.835 --> 00:30:12.895 edit this thing. I gotta make you guys smaller. 506 00:30:14.000 --> 00:30:18.820 And we're gonna go back and edit this this product as upsell. We're gonna edit this. 507 00:30:21.280 --> 00:30:23.780 And, actually, we don't even have to edit it here, but 508 00:30:24.320 --> 00:30:26.340 let's just get rid of this copy. 509 00:30:26.914 --> 00:30:31.554 We don't need to, but I'm just gonna do this to to not make it confusing because we're not even gonna use it. 510 00:30:31.554 --> 00:30:34.855 Right? We can save it. It doesn't make a difference here. 511 00:30:35.955 --> 00:30:40.375 But what we need for this page is for it to have its own 512 00:30:40.919 --> 00:30:43.019 sales page or landing page URL. 513 00:30:43.639 --> 00:30:47.740 Right? So, for example, you would go to landing pages and forms, 514 00:30:49.159 --> 00:30:49.659 and 515 00:30:50.120 --> 00:30:54.519 we would build out, for the sake of the time here, let's see how far I can go. 516 00:30:54.519 --> 00:30:57.975 But we could do, like, a, I guess, we could do bourbon dark. 517 00:30:59.955 --> 00:31:01.415 Just call it upsell workshop. 518 00:31:02.275 --> 00:31:07.175 So you don't build it in the in the funnels thing because I like that because it's sort of visually. 519 00:31:07.795 --> 00:31:10.560 Yeah. I mean, you could build it in funnels too. But, again, like, 520 00:31:11.360 --> 00:31:13.380 the funnel in Simplero definition 521 00:31:13.840 --> 00:31:14.980 is opt in, 522 00:31:15.520 --> 00:31:16.420 sales page, 523 00:31:16.960 --> 00:31:17.460 offer, 524 00:31:17.840 --> 00:31:20.420 that type of thing. This is all happening 525 00:31:20.800 --> 00:31:21.300 after 526 00:31:21.600 --> 00:31:22.100 the 527 00:31:22.560 --> 00:31:23.280 the the, 528 00:31:23.995 --> 00:31:27.934 quarter form. Right? Like, the last step of your Simplero funnel. Right? 529 00:31:28.075 --> 00:31:32.075 This is starting to happen then. Right? So it's just a standalone landing page. 530 00:31:32.075 --> 00:31:36.075 You could think about it like that. Again, you can pull these into funnels and do stuff with it. 531 00:31:36.075 --> 00:31:39.090 But just for the sake of this situation, that would probably be easiest. 532 00:31:39.090 --> 00:31:41.429 Like, you already got their credit card. They paid. 533 00:31:41.730 --> 00:31:46.950 They're gonna get this this upsell page. But I'm just I'm just creating this so you can see, like, 534 00:31:47.330 --> 00:31:47.990 we're gonna 535 00:31:48.370 --> 00:31:49.429 give it the 536 00:31:50.684 --> 00:31:56.865 this is the page. We needed a we needed a URL. So let's let's grab this first. And now we have this. 537 00:31:57.245 --> 00:32:02.865 This is our URL. And what we're gonna do is we're gonna go back to our main product. 538 00:32:03.325 --> 00:32:03.825 Again, 539 00:32:04.279 --> 00:32:06.940 the upsell one, we took away that sales copy. 540 00:32:07.399 --> 00:32:10.700 Right? And I'm gonna delete all this too just so we cannot be confused. 541 00:32:10.760 --> 00:32:12.860 We're gonna delete this whole decision tree, 542 00:32:14.679 --> 00:32:16.860 and we're gonna add upsell one. 543 00:32:17.639 --> 00:32:18.139 So 544 00:32:19.035 --> 00:32:20.255 let's go here. 545 00:32:24.715 --> 00:32:25.855 Add your first upsell. 546 00:32:26.555 --> 00:32:28.255 We're going back to upsell one. 547 00:32:28.715 --> 00:32:32.415 There is no copy. So let's see what happens when I hit this. Boom. 548 00:32:32.700 --> 00:32:35.360 Error prohibited this upsell from being saved. There were problems. 549 00:32:35.580 --> 00:32:42.059 The sales page URL, that's simple text with the headline and and and then the the sales copy does not have any. 550 00:32:42.059 --> 00:32:44.080 So you're gonna have to add an external page. 551 00:32:44.380 --> 00:32:49.075 So we're gonna give it this external page, and that's step one. So you've kind of built this page. 552 00:32:49.455 --> 00:32:54.894 And then if you read this here, external page URL, soft percent of headline, you can use external page built in to do that. 553 00:32:54.894 --> 00:32:55.715 Okay. Cool. 554 00:32:56.095 --> 00:32:59.315 Yes and no links given after you hit save. 555 00:32:59.700 --> 00:33:03.159 So, again, it still allows you to create that decision tree, 556 00:33:03.700 --> 00:33:05.399 but with your own page. 557 00:33:06.020 --> 00:33:07.399 So on this 558 00:33:08.899 --> 00:33:09.720 where's our 559 00:33:10.179 --> 00:33:11.320 where did I put that? 560 00:33:12.020 --> 00:33:15.705 Maybe I got rid of it. Hold on. I'll find it again, but here we go. Okay. 561 00:33:16.165 --> 00:33:20.965 So here, I am now given links that I can add to buttons. Like, this is just a button. 562 00:33:20.965 --> 00:33:22.905 It needs to have an input of some kind. 563 00:33:23.205 --> 00:33:24.325 It's gonna go to 564 00:33:25.090 --> 00:33:29.190 not opt in, not do any of these things. We're gonna go to a link, 565 00:33:29.570 --> 00:33:31.590 and it's that yes or no link 566 00:33:31.970 --> 00:33:32.870 that's here. 567 00:33:33.170 --> 00:33:36.790 So we're gonna go yes. Hopefully, I can make this make sense. 568 00:33:37.570 --> 00:33:42.605 Here we go. Here's that link. We're going to that link, and I'm gonna actually give it, 569 00:33:43.785 --> 00:33:44.845 yes, I'll 570 00:33:45.465 --> 00:33:45.965 buy. 571 00:33:46.665 --> 00:33:48.585 So that's the label on that button. 572 00:33:48.585 --> 00:33:53.385 We're gonna add another button so you guys can see what no looks like too just to try and make this make the most sense. 573 00:33:53.385 --> 00:33:55.165 I'll publish that change real quick, 574 00:33:56.860 --> 00:33:58.799 and then we can go 575 00:34:00.620 --> 00:34:02.080 I'm gonna do this. Duplicate. 576 00:34:03.340 --> 00:34:04.639 We'll call this guy. 577 00:34:07.980 --> 00:34:08.480 No. 578 00:34:10.364 --> 00:34:10.864 Cool. 579 00:34:12.764 --> 00:34:17.985 And then we're here's a go to. It already has that same URL. I'm gonna have to copy this. No. 580 00:34:19.245 --> 00:34:19.745 And 581 00:34:20.764 --> 00:34:21.264 boom. 582 00:34:21.965 --> 00:34:22.465 Publish. 583 00:34:24.609 --> 00:34:31.109 So you've just added a custom sales page to this decision tree flow. Again, it's ugly. 584 00:34:31.170 --> 00:34:36.150 Contextually, this doesn't really make any sense, but the more important part is those buttons. 585 00:34:36.425 --> 00:34:40.045 You now have the yes and no that the default page had. 586 00:34:40.585 --> 00:34:47.005 And if they click yes, it's going to charge our credit card just like the default buttons would have on that super ugly 587 00:34:47.304 --> 00:34:48.869 kind of decision tree flow. 588 00:34:48.869 --> 00:34:54.089 What's the so when you push that, what's the what page will it get up, after after pushing the button? 589 00:34:54.549 --> 00:34:57.289 It'll either go into the next upsell, 590 00:34:57.910 --> 00:34:58.410 right, 591 00:34:59.029 --> 00:35:00.650 or into the downsell 592 00:35:01.029 --> 00:35:06.704 that you either provided as a custom URL like we just did or, you know, the the defaulted one. 593 00:35:06.704 --> 00:35:10.515 So it's essentially the same thing that we just saw, but just not Simplero 594 00:35:11.184 --> 00:35:12.165 system pages, 595 00:35:12.865 --> 00:35:14.484 your own landing pages. 596 00:35:14.944 --> 00:35:17.045 Got it. Right? And and a quick question. 597 00:35:18.620 --> 00:35:21.740 The the page that you copied. Right? It was an internal, 598 00:35:23.020 --> 00:35:28.220 page. Right? I always I always rename that mine. So it's company name slash name. 599 00:35:28.220 --> 00:35:31.725 That's the same thing. Right? I can rename it, and then then it works the same way. Okay. Good. 600 00:35:31.885 --> 00:35:32.205 Absolutely. 601 00:35:32.205 --> 00:35:39.245 It'll take any URL you give it as far as, like, what what the actual upsell itself is pulling from. 602 00:35:39.245 --> 00:35:44.005 Right? External sales page is this. It could be custom domain. Anything you want. Right? Like Yeah. 603 00:35:44.125 --> 00:35:48.400 We're just redirecting them. And then the main part is, like, these yes or no buttons. 604 00:35:48.859 --> 00:35:53.153 And I'm gonna say this. I'm 99% sure. You don't even have to build that in some Simplero. 605 00:35:53.500 --> 00:35:57.599 If you're doing this in WordPress or using Wix or some other builder, 606 00:35:58.105 --> 00:36:00.605 all we're looking for is the the links. Right? 607 00:36:00.985 --> 00:36:05.805 So we can because this yes tells our payment process or something. This no tells 608 00:36:06.185 --> 00:36:06.685 our 609 00:36:07.145 --> 00:36:10.205 software to direct you somewhere else. Right? So 610 00:36:11.250 --> 00:36:12.950 it'll work just like that. Yeah. 611 00:36:14.770 --> 00:36:18.150 Is that helpful? Hopefully, that wasn't too complicated. I mean, it's 612 00:36:18.450 --> 00:36:19.650 you you're on the right track. 613 00:36:19.650 --> 00:36:23.750 That makes complete sense, and I think that you can do it exactly how you were thinking for sure. 614 00:36:29.025 --> 00:36:33.045 Cool. Very cool. Super good sense. Super good sense. And I think it's a powerful, 615 00:36:33.505 --> 00:36:36.725 powerful tool. And after reading Alex and Moses' book, 616 00:36:37.790 --> 00:36:41.570 there's some value in this. The worst thing that can happen is that you don't sell anything. 617 00:36:41.710 --> 00:36:44.050 So, so that's what he says in the book. Right? 618 00:36:44.510 --> 00:36:47.869 Right. Exactly. Like, make the offer. Right? They'll decide. Right? 619 00:36:47.869 --> 00:36:52.545 Like, if you didn't give it to him there, then you completely lost that opportunity in the first place. 620 00:36:52.845 --> 00:36:53.585 Makes sense. 621 00:36:54.365 --> 00:36:55.505 Yeah. Love it. 622 00:36:57.805 --> 00:37:01.805 Cool. That's kind of it, guys. That's, like, the limit of this. And that's a good thing too. 623 00:37:01.805 --> 00:37:04.550 Like, there's a lot of pieces, but it's not super complex. 624 00:37:04.610 --> 00:37:07.810 It's just making sure that you have that decision tree mapped out in your mind. 625 00:37:07.810 --> 00:37:09.670 Like, what is it gonna look like essentially? 626 00:37:10.210 --> 00:37:13.510 And then putting pen to pad and making it a reality in Simplero. 627 00:37:13.890 --> 00:37:15.570 Right? There's a big picture behind it. 628 00:37:15.570 --> 00:37:20.484 Like, what's the psychology of the of the customer, but then you're just building building it inside of Simplero. 629 00:37:20.704 --> 00:37:22.325 And don't forget the trunk of salt. 630 00:37:23.105 --> 00:37:25.905 May maybe just a quick, question. So I'm, 631 00:37:26.625 --> 00:37:31.050 did the so so when you buy, whether you're down upsell or downsell. Right? Mhmm. 632 00:37:31.050 --> 00:37:32.990 You need a thank you page at some point. 633 00:37:33.450 --> 00:37:39.070 Right. What what does that fit in, just to I think that's that's, that's my only Yeah. Question. 634 00:37:39.290 --> 00:37:39.790 Absolutely. 635 00:37:40.410 --> 00:37:44.724 So the thank you page is gonna be based off of the main product. Right? 636 00:37:44.724 --> 00:37:47.685 It's gonna bring them to that thank you page from the main product. 637 00:37:47.685 --> 00:37:51.125 And, again, that can also be a custom thank you page. Right? 638 00:37:51.125 --> 00:37:53.185 That can be the defaulted one from Simplero, 639 00:37:54.005 --> 00:37:57.545 or they can be, like, the thank you page. I can't remember where that is actually. 640 00:37:57.740 --> 00:37:59.260 Gotta try and grab my editor. 641 00:37:59.260 --> 00:38:04.059 So so, basically, if I use funnels, right, I have the main offer, and then I have the thank you page. 642 00:38:04.059 --> 00:38:06.539 And then I'll do the stuff that we talked about here, 643 00:38:07.420 --> 00:38:08.319 like this. 644 00:38:08.859 --> 00:38:12.079 Mhmm. Absolutely. Yep. Yep. Makes sense. 645 00:38:13.205 --> 00:38:14.825 Yeah. That's on that content 646 00:38:18.085 --> 00:38:18.985 tab. Cool. 647 00:38:20.005 --> 00:38:23.545 Anything else? Anything else we can brainstorm, talk about? 648 00:38:26.810 --> 00:38:28.250 No. Do do you have any more 649 00:38:28.810 --> 00:38:30.010 are there any sort of, 650 00:38:30.970 --> 00:38:35.150 internal Simplero course on on best practice within upsell and downsell? 651 00:38:35.850 --> 00:38:38.570 Adding further insights more than Alex O'Moses, 652 00:38:38.890 --> 00:38:39.790 money frameworks. 653 00:38:41.025 --> 00:38:41.525 Sure. 654 00:38:42.224 --> 00:38:48.165 No. But let's do it. That's my job here. I'm the customer success guy. I wanna make stuff for you. 655 00:38:48.224 --> 00:38:51.345 Right? So, like, if we wanna do this is what I also 656 00:38:52.065 --> 00:38:57.950 our next drive, we've been doing these workshops that are based on, you know, elements and feature sets in Simplero, but 657 00:38:58.410 --> 00:39:00.270 we really wanna expand into, like 658 00:39:00.810 --> 00:39:04.110 these funnels work really well. Let's build that together. Like, this 659 00:39:04.490 --> 00:39:11.045 automation setup works really well for retargeting or, like like Anne said, like, follow-up and offering stuff. 660 00:39:11.045 --> 00:39:13.785 Like, we wanna build out cool marketing, 661 00:39:14.244 --> 00:39:14.905 you know, 662 00:39:15.285 --> 00:39:17.765 contextual feature sets based on the software too. 663 00:39:17.765 --> 00:39:22.326 So any ideas you have too, please post them in the community, email me Silas at Simplero. 664 00:39:22.484 --> 00:39:27.400 I'll build it for you, and we'll do a workshop on it. So, yeah, great idea, man. 665 00:39:27.400 --> 00:39:31.880 I would love to do that. Like, put some beef behind it. Like, this is a true setup. 666 00:39:31.880 --> 00:39:33.420 This worked really well for, 667 00:39:33.799 --> 00:39:36.859 you know, George or one of our, you know, 668 00:39:37.724 --> 00:39:41.325 high revenue earning members is also the plan. Like, get those guys on board. 669 00:39:41.325 --> 00:39:44.865 What are they building? Let's show you guys how they did it. Yeah. Right? 670 00:39:45.484 --> 00:39:47.424 Yeah. I think that's super interesting because, 671 00:39:49.130 --> 00:39:53.450 you know, doing this right, having some best price to practice examples within, given errors. 672 00:39:53.450 --> 00:39:57.450 I mean, I mean, I'm within a I'm a I'm a coach for project managers. Right? Mhmm. 673 00:39:57.450 --> 00:39:58.750 Talk a lot about leadership, 674 00:39:59.690 --> 00:40:00.190 toolbox, 675 00:40:00.890 --> 00:40:03.135 communication, and stuff like that. Right? Sure. 676 00:40:03.135 --> 00:40:08.035 So I have my idea how how to do the upsell and and downsell, but it but it's always good to get inspiration 677 00:40:08.335 --> 00:40:08.835 within 678 00:40:09.295 --> 00:40:14.495 well, overall, but also within some some different areas, really. So Other domains. Yeah. 679 00:40:14.495 --> 00:40:14.995 Absolutely. 680 00:40:18.059 --> 00:40:18.559 Love 681 00:40:18.980 --> 00:40:19.480 it. 682 00:40:19.900 --> 00:40:22.299 Yeah. We're gonna we're gonna tap Lina someday. 683 00:40:22.299 --> 00:40:25.519 She's kind of crushing it right now, but I'll just leave it at that. 684 00:40:26.779 --> 00:40:27.900 For me, it's like 685 00:40:29.305 --> 00:40:30.605 I see the opportunities, 686 00:40:30.905 --> 00:40:31.405 but 687 00:40:31.705 --> 00:40:36.845 I think here in Norway, it's this is more like the American way of selling. 688 00:40:36.905 --> 00:40:40.845 So for me, it's just like I feel I'm pushing my customers. 689 00:40:42.210 --> 00:40:45.090 But right now, I only have one main offer. 690 00:40:45.090 --> 00:40:51.430 So but I think it's good for me to join these workshops just to see how much we can do. 691 00:40:51.570 --> 00:40:54.485 So maybe one day, I have a product I can up sell. 692 00:40:54.485 --> 00:40:59.865 So I think and if I know the opportunity, I can think, oh, maybe I can add that on my 693 00:41:00.405 --> 00:41:01.705 order form. So 694 00:41:02.165 --> 00:41:03.545 so it's very helpful. 695 00:41:04.005 --> 00:41:04.085 Sure. 696 00:41:04.085 --> 00:41:09.900 I think, Lina, it's more like the same in in in Denmark as well, but I think it's getting more and more more and more no normal. 697 00:41:09.900 --> 00:41:14.160 There's, there's a girl in Denmark. She has a lot of success, Katerina Busrope, 698 00:41:14.780 --> 00:41:17.740 and she's basically selling a mini course. That's the entry point. 699 00:41:17.740 --> 00:41:20.859 That's the main product sign as I should talk about. Right? Mhmm. Main product. 700 00:41:20.859 --> 00:41:24.665 And it's, it's dirt cheap. It's, 225 701 00:41:24.665 --> 00:41:26.685 Danish krona normally. So that's, like, 702 00:41:28.585 --> 00:41:32.765 $30 or something. Right? Yeah. And, that pays the marketing, 703 00:41:33.865 --> 00:41:35.325 the the marketing spend. 704 00:41:35.385 --> 00:41:42.880 And then she does an upsell, then she does an upsell not an upsell, the auto bump as we talked about, and then she does an an upsell. 705 00:41:43.500 --> 00:41:46.220 And, she has extremely success, within this. 706 00:41:46.220 --> 00:41:51.020 I think it's getting more and more normal in in Denmark at least, to to do to do this kind of way. 707 00:41:51.020 --> 00:41:55.115 As long as you sort of position it as helpful of once a customer, 708 00:41:55.495 --> 00:41:58.715 then then it's not pushy in my view, so to speak. 709 00:41:59.095 --> 00:42:02.795 Yeah. Yeah. I love it. There's a certain aesthetic. Right? Like, 710 00:42:03.735 --> 00:42:05.115 there is the ClickFunnels 711 00:42:05.575 --> 00:42:08.550 American style just blast you with a bunch of, like, 712 00:42:09.510 --> 00:42:14.550 fun, junky sales copy that seems to convert. I don't know why, but it works. 713 00:42:14.550 --> 00:42:23.025 But, like, there's also, you know, an argument to be made that, like, your style could be flowy and soft and sensitive and just giving the information and allowing them to decide. 714 00:42:23.265 --> 00:42:25.525 Right? Like, there's no problem with that. 715 00:42:26.785 --> 00:42:27.105 Exactly. 716 00:42:27.105 --> 00:42:32.164 And I think the way Simplero put it up, it it's nicely it's not like ClickFunnels where things are blinking and 717 00:42:32.704 --> 00:42:38.085 the CTAs are sort of, moving and stuff. It's it's it's nice. It's a nice, sort of static 718 00:42:39.770 --> 00:42:40.990 look. I like it. 719 00:42:41.290 --> 00:42:42.670 Sure. Thank you. 720 00:42:43.130 --> 00:42:43.630 Awesome. 721 00:42:44.090 --> 00:42:44.590 Yeah. 722 00:42:45.290 --> 00:42:49.450 Yeah. We're excited. We love watching you guys grow and and growing with you. 723 00:42:49.450 --> 00:42:51.805 So these these features are all 724 00:42:52.105 --> 00:42:54.184 always developing too based on your feedback. 725 00:42:54.184 --> 00:42:58.684 So let's let's build some stuff and make it better and and and see how it works. 726 00:42:59.704 --> 00:43:01.565 Yeah. And I think these calls are 727 00:43:01.944 --> 00:43:02.345 just, 728 00:43:03.144 --> 00:43:04.025 making us, 729 00:43:04.585 --> 00:43:06.820 conscious of what you have because 730 00:43:07.200 --> 00:43:14.160 I think it's so many things in Simplero I don't know. And they know I need it, but probably I do. 731 00:43:14.160 --> 00:43:18.900 So Right. I think it's very good when you have, like, workshops like this. 732 00:43:19.385 --> 00:43:22.905 Thank you. I love it. Yeah. We're gonna keep going. We're gonna keep going. 733 00:43:22.905 --> 00:43:33.325 I just think as well too on your business journey, as you come up with new thoughts and ideas and or things that you see, like, from, like, an Alex or a Mozy or whoever your marketing, you know, mentor, 734 00:43:33.970 --> 00:43:37.430 whether you know them or not. Just think, like, could I do that in Simplero? 735 00:43:37.650 --> 00:43:42.710 Because the answer is probably yes. Right? Like, we Calvin's got his finger on the pulse constantly. 736 00:43:42.770 --> 00:43:46.545 He pays for so much coaching himself. He knows what everyone's doing. 737 00:43:46.865 --> 00:43:51.605 And if he loves something, he's gonna add it to some Simplero, and it'll probably exist for you already. 738 00:43:51.744 --> 00:43:52.244 So 739 00:43:52.944 --> 00:43:55.125 just think about it in that in that way. 740 00:43:55.505 --> 00:43:56.005 Fantastic. 741 00:43:56.785 --> 00:43:57.285 Cool. 742 00:43:58.865 --> 00:44:00.724 Thanks, guys. What do you think, Anne? 743 00:44:02.400 --> 00:44:03.140 Love it? 744 00:44:03.599 --> 00:44:06.339 I just love it. So, Quintin, thanks for sharing us on us. 745 00:44:06.799 --> 00:44:07.700 Yeah. Awesome. 746 00:44:07.760 --> 00:44:14.020 And, also, I'm also from Norway, so, I recognize what Lena is saying about all this pushy stuff. 747 00:44:14.345 --> 00:44:18.904 But I have been, become very much better on pushing things. I see that it, 748 00:44:19.704 --> 00:44:21.805 it works out. People are yeah. 749 00:44:22.105 --> 00:44:25.724 If you have something good to to to offer, people buy. 750 00:44:26.265 --> 00:44:26.765 Yep. 751 00:44:27.224 --> 00:44:29.310 It's value. It's it's just value. 752 00:44:29.630 --> 00:44:32.030 Yeah. And, you know, strategies as well too. 753 00:44:32.030 --> 00:44:36.270 Like, this whole upsell idea, like, they may already know what your bigger offer is. 754 00:44:36.270 --> 00:44:40.370 They may know the price already. They probably have gone on your website and clicked around. 755 00:44:40.830 --> 00:44:45.974 This is an opportunity for you to offer it at a heavy discount as a thank you for, you know, allowing, 756 00:44:46.915 --> 00:44:48.835 you know, for stepping into your world. Right? 757 00:44:48.835 --> 00:44:53.734 Like and especially if it's a digital product or something that you can offer one to many. 758 00:44:53.954 --> 00:44:58.050 Like, you're still going to have a pretty high profit margin even if you deeply discount, 759 00:44:59.650 --> 00:45:01.110 like, your bigger thing. Right? 760 00:45:01.410 --> 00:45:02.790 For some for some niches. 761 00:45:02.850 --> 00:45:07.510 Obviously, if it requires a lot of labor, like, one on one coaching, it may not work like that. But 762 00:45:10.050 --> 00:45:11.670 Yeah. Great. Thank you. 763 00:45:12.525 --> 00:45:13.265 Thanks, guys. 764 00:45:13.724 --> 00:45:17.345 Fantastic. Thanks a lot, Silas, for for sharing this. Very interesting. 765 00:45:17.805 --> 00:45:22.045 No problem. I appreciate your time, everybody. And you'll get the recording because you showed up. 766 00:45:22.045 --> 00:45:24.865 Awesome. Thank you for doing that. I love the contribution. 767 00:45:25.964 --> 00:45:29.012 Awesome. Yeah. Bye. Bye. Good day. 768 00:45:29.392 --> 00:45:30.612 Bye. Bye bye. 769 00:45:31.232 --> 00:45:31.732 Bye.