WEBVTT

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Hey, everybody.

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Welcome.

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Welcome. Welcome.

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They're gonna keep filing in.

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I held the doors closed for a couple minutes just to make sure we got everybody here at once, but, inevitably, there'll be some latecomers.

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But thank you all for joining. This is gonna be awesome. So

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I'm gonna go ahead and get started. Without further ado, my name is Silas.

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I work for the customer success team.

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I've seen many of your faces around the block, and I appreciate you joining me this evening, afternoon.

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We're gonna talk about an evergreen

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funnel.

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So those of you OGs in the marketing game, been around for a while, this may be

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simple for you to understand.

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Those of you who are just getting started on your businesses and learning about this world of, like, Internet marketing and content delivery.

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This might be new, but the goal is to just get everybody on the same page and have you walk away with something that's usable, tangible, and connected.

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Right?

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So the goal of this call is to make it relatively short because because this is supposed to be simple.

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Now that's to be told. We're gonna go through this.

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I'm gonna have a q and a at the end, and you guys can ask me any questions you want about the things that I just described.

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I may try and check up on you guys as we're moving and check the chat

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if any questions do come up. So

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feel free to, like, raise your hand or throw stuff in the chat, and I'll try and, like, be conscious of it and watch it.

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Yeah. This is what we're gonna do.

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We're doing a evergreen funnel sprint, it's called, because we're gonna jam it out.

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We're not gonna go through every single setting of every object,

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but we are going to talk about it and it's,

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like, and it's all of its

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cumulative pieces and talk about how they work together. So welcome. Thanks for joining me.

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First things first, let's talk about definitions.

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A funnel. Right? A funnel is

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any type of activity

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where you are drawing in

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customers,

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they come to the top of this thing,

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this inanimate object that's shaped like a funnel,

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you that's their first connection with you. Right?

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And that could be via a newsletter or an opt in or a Instagram post even.

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Just anytime that they first approach you to learn about your business. That's the top of funnel.

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And as they slowly work through that funnel, they become more and more likely to buy.

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And that's kind of what we're trying to achieve here with this funnel sprint. Now

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we have built this

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DFY that has a Simplero, quote, unquote, funnel, but also a list, a bunch of emails, and automation, and a product.

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K?

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So we have a Simplero definition of a funnel, which is a feature set inside of your Simplero admin dashboard, but that's not necessarily

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the agreed upon definition of a funnel. So I don't want those to get confused.

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The funnel in Simplero is just like the visual aspects of the funnel.

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The opt in pages, landing pages, scheduling links if you got them,

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you know, all the pieces you can add that you can visually point to in Simplero.

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That's what the funnel's gonna be doing. So

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funnel sprints, definitions of a funnel are out of the way.

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Let's get into this thing. So first things first, though, our amazing friend, Stuart, here.

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Hey, Stuart. I see you, buddy. He pointed out that a lot of you,

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especially the new people with your new accounts, may not have gotten,

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the ability to download that DFY right away because I sent you an email giving you a heads up.

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It's okay if you didn't read the email at all. It's fine.

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We're gonna download it together, but you may not even have done for you campaigns listed inside of your Simplero,

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admin dashboard. So I'm gonna show you first, I'm sharing my screen now,

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how you guys can go ahead and find that. And for most of you, if you're not seeing

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done for you campaigns here,

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it's because you need to go to more and click on the more button.

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And then once you're inside of more,

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you can then

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click the toggle on done for you campaigns. It's gonna be under this marketing section.

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I already have it open, so it's not here. Or sorry. Sorry. It's right there.

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So you're gonna open that toggle, and then it's now gonna be here under your main marketing tab.

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So that's what you need to do first. I want everyone to do this. Right? We're using this d f y

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for this workshop, and I'm gonna show you how to add it to your account.

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So go ahead and click on done for your campaigns.

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I'm gonna open up another tab in a in a account that I don't have this preloaded on.

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This is just our test account.

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And I'm going to the dashboard. I'm gonna go to marketing.

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I'm gonna click on eschat overloads.

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Done for your campaigns.

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And then here it is. It's listed here, this evergreen funnel. You're gonna see something similar.

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It's just gonna be a library of available. You You probably don't have it installed.

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So you're gonna click on install,

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and then it's gonna ask you a couple questions.

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It's gonna ask you to oh, I gotta keep letting some people in here real quick.

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It's gonna ask you

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to connect it to an existing product.

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You should probably say no if you don't know what you're doing yet.

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So I would say don't do anything there. Right?

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Someday, this will make sense, and maybe you do connect it to an existing product because the pieces inside of this funnel are connected to each other, but also a little bit interchangeable.

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The next piece is gonna be a label name.

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So that's just a label you're gonna give us to find the objects later, how you can reference them because they're gonna be all over your dashboard.

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Think of a label as like a folder, basically.

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So give it a label that makes sense contextually.

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You could just call it evergreen funnel if you want to, and then give it your favorite color.

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Of course, mine is orange.

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It is the only color, but you're welcome to choose whatever color you want.

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And then the prefix is going to just add a little prefix to the front of all of these objects inside of your Simplero dashboard so you will understand what they are and reference them.

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So, again, you could just say, like, evergreen funnel or e g or something that will help you remember what it is.

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And you're gonna fill that out and then go ahead and hit install.

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Now as soon as you do that, all those pieces are just gonna show up. So

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do that. Let me know. If you have any questions about that, just make sure that that's been

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completed first.

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Okay.

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So if you set up a demo product, I can show you how to connect it to it later instead of the one that we have currently.

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So, like, if if you already had a product, that's fine.

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If you have a product in mind, like your core offer, that's fine too. There's gonna be a lot of work

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after this call. Right?

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Like, I want all the pieces in place for you guys, but I I can't help you, like,

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edit your about sections on your landing pages or, you know, do the the sales copy in your nurture sequence emails for you.

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I'm gonna give you some clues and tips on the best practices for those things, but, again, like, there's gonna be some work after this call.

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So once you got it installed,

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we'll go ahead and get started. Make sure you did this, and then, you know, hit me in the chat.

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Raise your hand if you are having trouble.

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But then we are going to go ahead and take a look at what we got.

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So a good way to reference this stuff, what I I like to do is go ahead

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and go to I'm gonna move some of these windows.

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Make sure I can

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see everything better real quick.

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Okay. You guys are over there.

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Seven two. Alright. So

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you can go to your gear icon and then labels,

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and then search for that label.

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I Calvin this workshop test.

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So after I install that d f y, it labeled all of those objects workshop test one, and now I can see what they are.

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Now if I click on these objects,

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this seven number here, this is everything that came with it. Now for the sake of this,

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workshop, what I did is I just right clicked on all of them and said open in a new tab.

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So I got them all here, and I can look at them.

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So you can go ahead and do that if you like. Just open the things there.

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You don't have to open the landing pages if you don't want to. They exist inside of the funnel.

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So there's a bit of redundancy there.

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If you got them open, you can edit them from the funnel as well.

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We can open them while we're in the funnel.

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But just make sure you got some of this stuff open and you can navigate to it.

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Or just leave this labels thing open. And as we work through

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everything, you can just reference back to labels and find the thing.

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So where we wanna start first is the funnel. Okay?

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So I think I have it here it is. Yep. It's my first tab. So I got the funnel open.

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It's here, and we're just gonna talk about what it is real quick.

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This is

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the opt in funnel for basically any type

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of online product. Right?

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It could be a scheduling link call, one on one calls with you, could be a course, could be a downloadable PDF, doesn't matter.

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Right?

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We're not talking about someone that just goes to your website and clicks on your sales page and buys from you.

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That's not the context of this call. This call is presale.

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They're learning about you getting into the top of your funnel.

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So, inevitably, there's gonna be some sort of opt in. Right?

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They're opting into being a part of your world. You're gathering an email

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so you can then market to them later. Right?

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So this is what this funnel will handle. The first piece of this funnel is the opt in.

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Now I used this,

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it's called talent. It's this theme that we have.

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You can totally change everything on here, but the helpful part about it is it's gonna just give you some sections that are built out for you to give you some context about what you could or

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have or not have, right, in your opt in, in your thank you page, and then in, finally, your sales page.

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So let's take a look at these pieces first.

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Again, we're not gonna edit them necessarily today, but I will show you that they're connected.

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Right?

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So

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let's take a look at the opt in piece first, and then I'll show you how these things all work together.

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So I'm gonna grab this page here, and I can go and edit it

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and then take a look at it.

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This is just the your regular old opt in, and it actually probably has more than you need if you if you wanted to delete some stuff or make it different contextually for you.

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So we got a little title here. It's a hero,

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like, straight up call to action right away. You can use that button.

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You can get rid of it if it if you're not ready to to ask them to do something yet.

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But, like, you know, it's a place for images and a place for you to give, like, a nice, beautiful

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call to action title

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for your freebie or your opt in or your newsletter sign up. Right?

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And then is this for me?

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You can go ahead and handle some objections real quick with this little three

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three column stack,

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and then maybe throw in a

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some sort of testimonial

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and then some more information about your thing, your newsletter, your one on one discovery call, whatever it is, and then give me the freebie.

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Now the calls to action, these buttons

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are the most important piece of this.

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When you click on these buttons,

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you're going to see what they do. Right? And the action for this button

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is open page pop up.

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That's all this thing can do right now.

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You don't have any inputs on this page, so you can't get like, you can't gather an email or give them anything

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unless there's an input somewhere. A lot of people get tripped up on this.

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They're like, I have a button for them to sign up, but it doesn't do anything.

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It's because it hasn't been connected yet to an input value.

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So these two buttons on this page just open up our pop up.

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So that queued me in when I clicked on the button, open page pop up.

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I'm gonna go ahead and take a look at the pop up.

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So the button for the pop up is here on your top navigation,

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toggle pop up, and here we go. This is where they input their name, their email address,

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and then they can have GDPR consent.

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If you want that active on your account, again, you can remove that if you'd like.

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I'll show you in a second. This is more important for people in the Eurozone.

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I think it's legally required. You're supposed to require them to agree,

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get GDPR consent from them.

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But if I go to this button right here,

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I can see that it now does something else.

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This button

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opts in

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to a list.

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Now this list

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is our list that we have attached

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to our,

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DFY.

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It connected it automatically.

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So you don't have to worry about, is it the right list? Is it the wrong list? We did it already.

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It's already connected to the list that we gave you in the DFOI. It's a part of your funnel.

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Now this doesn't have to be your main list.

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I can show you later how you can also subscribe them to your main newsletter

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or your house list or whatever you wanna call it.

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This is just the list attached to this evergreen funnel.

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And to in my opinion, I'm very bullish on lists. It's a good way where you can organize

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how this particular marketing campaign works. Right?

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You're gonna see all the people that came through this particular funnel.

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You can gather some data on it, see, you know, does it how does it work compared to your other funnels, things like that.

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So that's the opt in page.

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And when they have opted in, when they're done, we're gonna move on now, they're gonna make it to the next

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piece. Right? So I'm gonna go back. I'm gonna click right here. So, like, you can see this this,

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breadcrumb. Like, this is the funnel we were in.

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And the next step after opt in is a thank you page.

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Right? So thank you for opting in to my newsletter.

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Thank you for showing interest in downloading my, you know, meal guide.

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Thank you for signing up for my scheduling link Calvin.

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Whatever it is, there's gonna be a thank you page afterwards.

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So we're gonna go ahead and look at this guy now.

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I got some questions here. Chat.

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Make sure.

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Thanks, Ryan. Awesome.

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So Tish said real quick, is the opt in page what we should direct our Facebook ads to?

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Yes.

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Ryan answered, and yes. Yep. That's great. Lead ads, then you they already have the info.

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Like, there is a way to gather that stuff just using Facebook's built in opt in process.

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But, also, this is really good for the link in bio on your Instagram,

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on your main website page.

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Like, there's you can add that opt in link, which begins their funnel experience

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anywhere. Right? The URL is to a landing page that is an opt in. You can share that landing page URL

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anywhere that you want to market. So that's a good that's a great question.

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K. We're on a thank you page now. So, again, thank you for signing up.

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It's time to control your business. Again, change this. Make it say whatever you want.

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It says welcome to our course. It doesn't have to be a course.

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Change all of this to make it contextual, but at least you got the stuff here if you wanna use this particular

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design.

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And then this next piece, this button already

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this might sound very blunt and forward. I'm ready to get started now.

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If I click on this button, it's going to take them

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to the sales page, the next funnel step.

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We'll talk about that page in a second, but it's gonna take them to the final sales page.

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Right? So this is the thank you page.

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And if you scroll down again, we got more room for our testimonials.

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You can you can delete them from that first opt in and now have them on this thank you page if you if that makes sense contextually for your business.

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So, Ryan, good point. We still have to connect it. So I wanna show you. Yep.

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I'll show you how I'll show you how we can add that. So,

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and then

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meet your herbalist, whatever this means. Like, this is just how

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this was built. Learn more about my product.

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That's cool. So it's a thank you page and then just a little bit more

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information about you enticing them to take that next step and learn more. Right?

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Learn more about my product. You you already got my newsletter.

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We're hot. They're interested.

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They're still gonna keep clicking around.

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You're gonna now talk about your core offer in this thank you page first.

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Just give them a little teaser.

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And then if they click any of these buttons, they're going to the next step in the funnel.

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Cool?

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So the next piece to that

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is going to be

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the sales page.

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So after they get that, they're gonna go finally go to this last page.

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And if we edit that, we can see what's going on here.

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Come on now.

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Let's go now.

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So this is the last sales page. Again, a lot of repeat stuff. This hero is kind of a repeat.

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It's totally fine. This sales page

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is gonna be a part of your product later too.

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So people may just come to the sales page someday and skip the whole opt in process.

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I don't know why it's scrolling like that. Sorry.

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Not even me. Okay. So

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that's what this is for. This is the final step in this visual funnel

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where they can now buy our product, and this is gonna literally take them to the order form of your product.

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Click on this button.

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This thing is stick too long.

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I just made this label, say whatever you want. You can change everything.

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Here is the product. It's connected directly to it.

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They're gonna go to the order form for that product.

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But the cool part about this page is there's a lot more room for stuff.

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So I like this particularly.

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This is a video sales letter space,

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So you can literally talk to them on camera about what they can expect.

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Right? So you can

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okay. So let's see. We got some questions.

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Free master class in there. Yes. Right?

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Like, this video sales page could be a free master class if you wanted to, if that made sense to you.

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Can you copy preexisting sales page content to place here? Absolutely.

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Right?

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Like, you can even make global blocks and just copy them in, or you can have two tabs open and just copying text over if you already have stuff that you like.

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Or you could literally move

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if you feel comfortable with this, you could duplicate your previous landing pages

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into this funnel and then delete the ones that we have as long as everything's connected.

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I want you guys to experiment with stuff like this, like, because this is how some player works.

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It's very plug and play. But, yes, you can you can definitely use this structure and then

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Frankenstein it all you want with pieces that you already have.

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But, again, this is for this workshop, and the context of this call is for, like, beginners that don't even have this setup.

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I can't tell you how many audit calls and kickoff calls and just,

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implementation calls I get on with people, and they're they're missing this key piece. Right?

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They have a website. They have a sales page on their website.

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They might have a social media, and that's that's it. Like,

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how come I'm not getting sales? Right?

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You need to build structure like this in order to get people onto lists.

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We're gonna talk about the nurture sequence in a second, but also to take them down this journey once they've opted into your freebie to learn more about you.

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Like, you got their attention now. So I think that this is

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really important. Right?

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Let me just make sure.

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No funnels. Cool. Tish, that's great.

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00:21:13.730 --> 00:21:17.730
Hopefully, this is a good introduction and helps you understand that they're not scary. Right?

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This it's not a necessarily complicated

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00:21:21.755 --> 00:21:22.155
definition. Right?

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00:21:22.155 --> 00:21:26.335
Like, it's just the funnel can be a million different things, but the whole goal is to just bring people in

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and slowly wash them out or get them to buy. Right?

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So that's what this will achieve

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in the moment. Right?

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00:21:33.880 --> 00:21:37.820
So here's we're talking, like, as soon as they opt in, they're gonna go through these steps.

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Soon as they've opted in, they're gonna get a thank you page.

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And if they're interested in what you have to say in the thank you page, they're gonna buy.

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Then everything's done. Great. Like, that that happened quickly.

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Where does opting into your freebie come into the process?

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Breeze, let me start at the beginning so you can say, hey, Matt. Appreciate you coming in.

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I it's it's great to see you.

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Breeze, to answer your question, that's a great question.

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We'll go back to the beginning real quick just to make this ultra clear.

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The the opt in

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00:22:06.910 --> 00:22:07.890
to the list

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in this opt in page is what delivers the freebie.

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So we're still talking about just the funnel pages.

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They're connected to lists and automations currently, and then we're gonna dig into those pieces next, and I'll keep back referencing

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the landing pages. So

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this is this is that. Right? This is just the

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the opt in stuff.

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00:22:30.470 --> 00:22:36.970
The the visual representation of the funnel, you could literally get people to sell or to buy, sorry, just by delivering

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the link to your opt in page. Like,

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00:22:40.390 --> 00:22:41.830
forget list, forget all of it.

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If you do this really well and they really love what you have to say, they're already

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buying. Now let's say they don't do that. What they did do, though, is they opted into

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00:22:52.285 --> 00:22:53.905
your Evergreen funnel

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00:22:54.205 --> 00:23:00.145
opt in. So what would happen next in that is it's gonna go to your list. Right? So your list

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is right here,

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and you can see that you have a sign up form connected to it.

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We're gonna connect an automation to it, and then we can also just check this out here.

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I'm not sure why the funnel didn't go to it now, but,

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the the sign up form is directly connected. So I don't know why it didn't do that.

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But the sign up form at least knows that this is where it's happening.

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The the sign up form is connected to the product. You guys will see that in a second.

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But if we talk about this right now, like, this is the list.

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And if you wanna define that again, make sure to just go back to your labels.

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Right?

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00:23:34.290 --> 00:23:39.510
Okay. Tish, this this funnel is geared to move people into a freebie first

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and then bring them to the product. That's the whole goal of the funnel.

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The funnel itself will always start with something, some sort of educational product,

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00:23:48.605 --> 00:23:50.705
a lead magnet, they call it. Right?

353
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People

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will go to your Instagram and just click away.

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00:23:55.880 --> 00:23:58.440
That's top of funnel, but they didn't do anything.

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They didn't take any action towards getting to know you or buying your thing better.

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You have to give them something usually in exchange for that.

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And it could just be your newsletter, but this is geared towards moving customers to your freebie or newsletter sign up or whatever you wanna call it, the thing that you're exchanging them for their email,

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if that makes sense.

360
00:24:22.440 --> 00:24:28.700
Cool. So they've opted into your first step. Right? So now we're gonna go to the list itself.

361
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So you have this list,

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and everyone that opts in is gonna be dumped onto this list.

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Now let's talk about the most important pieces of that. There's this content tab here.

364
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Right? And in the content tab is the lead magnet content.

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We make it really easy for you if you're delivering something like a PDF,

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a prerecorded

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00:24:48.440 --> 00:24:53.740
webinar, a a podcast, or other media files. You can add it right here as a file.

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Just straight there.

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And what will happen is as soon as they click opt in in the background, Simplicio's gonna send them an email with that thing.

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And say, cool. You signed up for

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Breeze's list.

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Here's the thing that she promised you, and that just happens in the background the whole time.

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Hold on. Yeah. We'll we'll get to that, Ryan.

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00:25:15.750 --> 00:25:18.490
Let me let me work through this, and we can definitely get to that.

375
00:25:18.870 --> 00:25:24.009
So inside of here is gonna be the lead magnet content that they're gonna be get that they're gonna receive.

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Again, I'm not gonna talk about all of these settings because they may not make sense to you contextually, and I don't wanna confuse you.

377
00:25:31.605 --> 00:25:34.024
Let's make sure this is extremely beginner friendly.

378
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This list is just a, you know, funnel list. You could give them, technically,

379
00:25:39.140 --> 00:25:39.640
access

380
00:25:40.020 --> 00:25:44.180
to, a course, like a freebie course. You can do it here. There's a few more steps there, though.

381
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You gotta make sure that, you know, the course is set up correctly as far as the way it's tripped to them,

382
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free, not free, all of those things.

383
00:25:51.705 --> 00:25:57.565
But, you know, for all intents and purposes, it's just gonna be, you know, your newsletter or a

384
00:25:57.865 --> 00:26:00.284
file of some kind. So there's that.

385
00:26:00.745 --> 00:26:03.485
The sign up form was here. It's connected to our

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funnel.

387
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I do wanna touch on the configure tab real quick because

388
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this configure tab here

389
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is gonna have something interesting. This is called enable double opt in. Now depending on what you,

390
00:26:18.935 --> 00:26:22.075
like hold on. Let me get somebody else try to come in here. Let me

391
00:26:23.175 --> 00:26:23.835
submit down.

392
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Make sure that you know what this means and does. So if you have double opt in

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enabled,

394
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when they go to sign up,

395
00:26:33.070 --> 00:26:33.810
they are

396
00:26:34.190 --> 00:26:36.050
gonna not necessarily

397
00:26:36.590 --> 00:26:38.690
be added to your list immediately.

398
00:26:39.070 --> 00:26:42.110
They need to actually say that they want to be added to your list.

399
00:26:42.110 --> 00:26:44.450
Supposedly, they're gonna send them another email

400
00:26:44.830 --> 00:26:49.285
to their inbox, and they're gonna have to click yes. Right? So they won't get the freebie.

401
00:26:49.285 --> 00:26:52.185
They won't do they won't collect the $10,000

402
00:26:52.245 --> 00:26:53.545
until they go ahead

403
00:26:53.845 --> 00:26:58.665
and click on that email that we send them automatically if you have enabled double opt in on.

404
00:26:59.125 --> 00:27:03.660
Now sometimes people do this because they may get, like, a bunch of spam sign ups.

405
00:27:03.820 --> 00:27:05.520
It it can be a problem.

406
00:27:05.900 --> 00:27:07.840
I see most people have it off

407
00:27:08.220 --> 00:27:19.274
because a lot of the times, your people who are signing up, especially if you're just trying to catch them on the fly, they won't go back and enable the double opt in, and they'll just never be opted into your list correctly.

408
00:27:19.495 --> 00:27:21.835
So that's a call you gotta make for sure.

409
00:27:22.375 --> 00:27:24.154
So go ahead and think about that there.

410
00:27:24.695 --> 00:27:25.355
And then

411
00:27:27.894 --> 00:27:34.170
and, so, Emma, that's a great question. I don't have actual data. I just have, you know,

412
00:27:34.950 --> 00:27:36.410
the context that I see

413
00:27:36.790 --> 00:27:38.470
here at work. Right?

414
00:27:38.470 --> 00:27:46.250
Like, I'm I am not digging I'm sure ChatChaPT would definitely be able to give us some real life data on what's better or worse to do there.

415
00:27:46.445 --> 00:27:47.825
I would say that

416
00:27:48.445 --> 00:27:53.665
if you're not getting spam sign ups, I would just leave it off. That's just my professional opinion.

417
00:27:54.445 --> 00:27:54.945
So

418
00:27:55.245 --> 00:27:55.885
that's there.

419
00:27:55.885 --> 00:28:00.625
And then if you do leave it on, some people miss this part too, customize the confirmation email.

420
00:28:00.750 --> 00:28:05.570
We are going to say something, and it's gonna be cheeky, maybe not. Like, this is here.

421
00:28:06.110 --> 00:28:08.290
You can just edit it. Right?

422
00:28:08.430 --> 00:28:12.690
You can edit it and say whatever you want, and you should probably do that.

423
00:28:12.830 --> 00:28:15.090
So if you have it on, go ahead and edit it.

424
00:28:15.675 --> 00:28:19.115
So that's that. You don't really need to worry about these advanced settings right now.

425
00:28:19.115 --> 00:28:20.495
We're just trying to be simple.

426
00:28:21.595 --> 00:28:24.575
So that's the list. Right? They opt in to your

427
00:28:24.955 --> 00:28:28.560
opt in page on the funnel. They get dropped onto your list. We deliver the freebie.

428
00:28:28.640 --> 00:28:30.420
This is all happening in the background.

429
00:28:31.040 --> 00:28:33.780
Now the next piece is super important. There's an automation

430
00:28:34.080 --> 00:28:35.220
that came with

431
00:28:36.000 --> 00:28:36.500
this,

432
00:28:37.040 --> 00:28:42.100
DFY, and we're gonna just connect it real quick. We're gonna add an existing automation to this,

433
00:28:42.585 --> 00:28:45.085
and it's gonna be right here. It's already there.

434
00:28:46.745 --> 00:28:51.785
Cool. So this automation will now be referenced here inside of the list, but make sure you do that.

435
00:28:51.785 --> 00:28:52.665
Click on automation.

436
00:28:52.665 --> 00:28:57.325
Go to the drop down and look for the list that's part of this DFI that you just downloaded.

437
00:28:57.945 --> 00:29:01.590
And And this is what's gonna happen when they downloaded your freebie.

438
00:29:02.210 --> 00:29:06.070
They made it to your thank you page. They might have even made it to your sales page,

439
00:29:06.450 --> 00:29:07.670
but they didn't buy.

440
00:29:07.970 --> 00:29:10.050
Right? They made it all the way through the process.

441
00:29:10.050 --> 00:29:15.145
They weren't ready to purchase yet for whatever reason. Right? They still had dinner cooking.

442
00:29:15.685 --> 00:29:19.225
They don't have the money right now. You haven't handled their objections correctly.

443
00:29:19.445 --> 00:29:21.065
Whatever it is, they didn't buy.

444
00:29:21.685 --> 00:29:26.585
This is going to start to kick off. Right? So it is a automation

445
00:29:27.720 --> 00:29:28.300
with one,

446
00:29:29.000 --> 00:29:30.440
two, 34,

447
00:29:30.440 --> 00:29:30.940
5.

448
00:29:31.880 --> 00:29:35.660
We got six emails here followed by wait steps.

449
00:29:36.760 --> 00:29:43.100
Now I don't know about you guys, but I've opted into lots of stuff in exchange for my my email, things that I found useful.

450
00:29:43.715 --> 00:29:44.615
And what

451
00:29:44.995 --> 00:29:48.775
the experience I had was for the people that marketed to me correctly,

452
00:29:49.235 --> 00:29:55.895
and I Calvin see exactly what they're doing because I work in this world, but it still doesn't mean I I I wouldn't buy because I know what they're doing.

453
00:29:56.355 --> 00:29:58.535
They are nurturing me post

454
00:29:58.980 --> 00:30:04.840
sign up. And this is the low hanging fruit I see most newbies not taking advantage of.

455
00:30:04.900 --> 00:30:07.800
You're getting them on a list, and then it just goes dead.

456
00:30:08.260 --> 00:30:11.940
There's no reason to do that. That you have something to sell.

457
00:30:11.940 --> 00:30:13.875
Now is the time to tell them about it.

458
00:30:14.355 --> 00:30:19.735
And we have six emails, and we're gonna go through each of them just quickly, but they all have a purpose.

459
00:30:20.195 --> 00:30:23.735
And this subject line is a hint to that purpose.

460
00:30:24.035 --> 00:30:25.895
This one's called the welcome to.

461
00:30:25.955 --> 00:30:29.140
Now, again, you're gonna wanna, like, adjust the names of the stuff.

462
00:30:29.140 --> 00:30:31.000
You can definitely edit the emails.

463
00:30:31.060 --> 00:30:34.420
You can do all the stuff that you need to do to make them make sense for you.

464
00:30:34.420 --> 00:30:37.080
But if you click on this little pencil icon here,

465
00:30:39.460 --> 00:30:43.255
this is what's happening. Right? It's coming from Jenny. It's sending from Jenny.

466
00:30:43.255 --> 00:30:44.775
This is just our demo account.

467
00:30:44.775 --> 00:30:48.715
You can add a reply to email, so it can go to a different email on the way back.

468
00:30:49.335 --> 00:30:51.675
You can change the subject line. Right?

469
00:30:51.975 --> 00:30:54.715
But the context here is welcome to

470
00:30:55.410 --> 00:30:59.250
the new life, the weight loss, the whatever it is.

471
00:30:59.250 --> 00:31:03.670
Like, the goal for this email is to introduce them to what you're all about.

472
00:31:03.890 --> 00:31:06.790
So that's what you're gonna wanna do with this email. So

473
00:31:07.090 --> 00:31:09.270
as I wrote in here, I gave you

474
00:31:09.995 --> 00:31:11.535
an intro, just a hello.

475
00:31:11.835 --> 00:31:13.135
This is a interpolation

476
00:31:13.435 --> 00:31:20.255
key that will grab their first name that they gave you when they opted in, and then you are gonna build this body.

477
00:31:20.715 --> 00:31:24.735
Right? And, again, hot tips. Use AI for this if you'd like.

478
00:31:25.890 --> 00:31:27.750
Feed AI your sales page.

479
00:31:28.130 --> 00:31:32.290
Feed AI, like, what you need to do. I'm also very bullish on this.

480
00:31:32.290 --> 00:31:37.030
Some people may love it or hate it, but it'll save you lots of time. I'm not seeing copy paste, but

481
00:31:37.654 --> 00:31:38.554
tell tell

482
00:31:39.414 --> 00:31:41.835
or Claude's or whatever what you're trying to do.

483
00:31:42.054 --> 00:31:46.075
Tell them to write you a welcome to your newsletter, welcome to your world

484
00:31:46.615 --> 00:31:52.475
blurb, and a big promise based on what you say you're gonna do on your sales pages if you don't have the content.

485
00:31:52.850 --> 00:31:55.430
Or if you do have the content, you're writing it. Right?

486
00:31:55.810 --> 00:31:57.110
So go ahead and

487
00:31:57.570 --> 00:32:02.310
write a welcome and a big promise to what they're gonna receive if they were to

488
00:32:02.930 --> 00:32:05.830
buy the thing or be a part of your world, etcetera.

489
00:32:06.635 --> 00:32:10.095
And then what I left the space here. Again, you can delete all of this stuff.

490
00:32:10.235 --> 00:32:15.835
You can learn more about the offer, and this is where you can put the sales page that we just talked about in the funnel.

491
00:32:15.835 --> 00:32:17.375
Just give them a link to that.

492
00:32:18.315 --> 00:32:23.820
There's a place for a direct link to buy my product. Down here is called the super signature. Right?

493
00:32:23.820 --> 00:32:26.480
So this PS, you could say something like,

494
00:32:26.860 --> 00:32:28.960
you know, learn more about offer best.

495
00:32:34.934 --> 00:32:38.855
And then so you've closed the message, and then these work really well.

496
00:32:38.855 --> 00:32:44.315
This PS here, they always read it. You can give them more stuff. You Calvin add more freebie links,

497
00:32:44.615 --> 00:32:49.595
add more newsletter sign up stuff, direct links to work with you or buy your product.

498
00:32:50.040 --> 00:32:55.020
So that's email one. That's it in a nutshell. You got some work to do, but that's email one.

499
00:32:56.520 --> 00:32:57.020
Linda.

500
00:32:58.360 --> 00:32:58.860
So

501
00:33:01.320 --> 00:33:05.660
so add existing emails. Yes. You could edit this step completely.

502
00:33:08.945 --> 00:33:12.625
Yeah. Cool. And Linda said, where did you where did this nurture sequence come from?

503
00:33:12.625 --> 00:33:14.645
I didn't see an option to add it here.

504
00:33:14.865 --> 00:33:20.340
So this is all a part of the automation, and the part that that you may have missed is on the list itself.

505
00:33:20.720 --> 00:33:30.100
Click on this automations tab because they're not linked yet, and then you're gonna add this automation from the work from the from the the drop down list.

506
00:33:30.800 --> 00:33:33.060
Yeah. Thanks, Ryan. You're the man.

507
00:33:35.015 --> 00:33:36.294
So, yeah, exactly that.

508
00:33:36.294 --> 00:33:40.215
If you're not seeing any of this under this automations tab, it's just gotta link them together.

509
00:33:40.215 --> 00:33:42.794
So this nurture sequence is is part of the automation.

510
00:33:43.975 --> 00:33:46.395
So what happens after you send this message?

511
00:33:46.750 --> 00:33:49.890
Now we have a conditional that says not purchased.

512
00:33:52.190 --> 00:33:55.570
Okay. Sam says just I'll address that real quick. Auto response.

513
00:33:56.110 --> 00:33:58.529
This is like an auto response on

514
00:33:59.085 --> 00:34:03.085
gasoline. Right? Like, we just poured some fire on it and blew this thing up.

515
00:34:03.085 --> 00:34:05.424
Auto responses can do the same thing.

516
00:34:05.804 --> 00:34:08.605
You can continue to use those if you're comfortable with them.

517
00:34:08.605 --> 00:34:11.105
In my opinion, automations just have more,

518
00:34:12.130 --> 00:34:14.630
functionality. Right? Like, it's just a different way

519
00:34:15.170 --> 00:34:18.369
to deliver the same kind of, you know, nurture sequence.

520
00:34:18.369 --> 00:34:24.290
Autoresponse is where kind of the older way to do that, and then Calvin added the ability to add automation to lists and use them.

521
00:34:24.290 --> 00:34:28.655
So now we can do all kinds of different stuff. We can have custom wait steps.

522
00:34:29.275 --> 00:34:31.995
Yeah. Are you saying one is so I can go straight in the automation? Yep.

523
00:34:31.995 --> 00:34:33.675
But I gave you an automation too. Right?

524
00:34:33.675 --> 00:34:38.175
So if you wanna use mine, you totally can, or you can add whatever automation you want to it.

525
00:34:39.675 --> 00:34:40.175
Cool.

526
00:34:41.170 --> 00:34:44.469
So that was that was email one. And then now

527
00:34:44.770 --> 00:34:47.750
we were talking about, like, what this is. This is a conditional statement.

528
00:34:48.370 --> 00:34:51.510
If not purchased evergreen funnel product, meaning,

529
00:34:51.969 --> 00:34:54.949
did they buy your product or not after they made it through

530
00:34:55.330 --> 00:34:58.424
your funnel flow? And this is gonna be on every email.

531
00:34:58.424 --> 00:35:04.585
And all that this is gonna do, just I'm gonna explain it right now, and it's gonna stop them from receiving the rest of the email.

532
00:35:04.585 --> 00:35:08.184
So automation is just gonna stop because they don't need the rest of it.

533
00:35:08.184 --> 00:35:10.290
They already purchased your funnel product. Right?

534
00:35:10.290 --> 00:35:14.550
We don't wanna inundate them with the the beautiful long sales copy if they've already bought.

535
00:35:15.010 --> 00:35:16.050
So that's that.

536
00:35:16.610 --> 00:35:23.590
We're gonna send them this right away, the big promise, and then we're gonna wait a day, and then we're gonna go to the next email.

537
00:35:24.405 --> 00:35:28.505
It's gonna send it out a day after that. Exactly. You don't have to do anything.

538
00:35:28.805 --> 00:35:31.385
All you're doing is making sure that this email

539
00:35:31.685 --> 00:35:36.825
makes sense. Right? So how Calvin went from a to b. That's gonna be the context of this email.

540
00:35:36.885 --> 00:35:41.500
And you're just gonna tell a story, Story or a case study. Nice, cool, little intro.

541
00:35:41.720 --> 00:35:46.520
Tell a story or a case study about who you helped and why, and leave it at that.

542
00:35:46.520 --> 00:35:51.660
Learn more about my offer. Here's the super signature just like before, and then boom. Done.

543
00:35:51.720 --> 00:35:52.620
Bob's your uncle

544
00:35:53.240 --> 00:35:58.275
on to day three. Right? So this is gonna be a super important email, part of your nurture sequence.

545
00:35:59.775 --> 00:36:01.235
We look at the third email.

546
00:36:01.775 --> 00:36:04.675
Oops. Didn't mean to do that one. Let's just click on

547
00:36:05.695 --> 00:36:07.875
this guy. So +1, 23.

548
00:36:08.790 --> 00:36:09.770
This one

549
00:36:11.350 --> 00:36:11.850
is

550
00:36:12.150 --> 00:36:13.270
a quick win. Right?

551
00:36:13.270 --> 00:36:20.330
Like, just pull something from your bag of tricks, whether it's, you know, they're trying to figure out how to totally nail their diet or

552
00:36:20.710 --> 00:36:25.545
stop doing that thing that they know they shouldn't do. Whatever it is, teach a quick win.

553
00:36:25.545 --> 00:36:29.485
This is starts to help establish you as a as the pro. Right?

554
00:36:29.705 --> 00:36:33.965
Teaches them that you understand and know what you're talking about. That's what this email is for.

555
00:36:34.185 --> 00:36:36.605
Again, just reminding them at the end of that email.

556
00:36:37.920 --> 00:36:41.780
And then if we go to number four, I get it's waiting a day between all these.

557
00:36:41.920 --> 00:36:43.300
If we go to number four,

558
00:36:44.560 --> 00:36:46.880
now we're gonna introduce the offer. Right?

559
00:36:46.880 --> 00:36:50.400
The offer that's in your sales page, but maybe they saw it or didn't see it.

560
00:36:50.400 --> 00:36:52.245
This is gonna be the second time they hear about it.

561
00:36:52.245 --> 00:36:55.705
They might have saw your video sales letter that's in your funnel on your sales page.

562
00:36:55.925 --> 00:36:58.885
They thought, wow. This is really awesome, but I'm not ready yet.

563
00:36:58.885 --> 00:37:05.465
So they've had three days worth of emails from you talking about how amazing your promise is, a really cool case study,

564
00:37:06.005 --> 00:37:09.250
and then you're gonna introduce this offer to them. This is what's happening.

565
00:37:09.390 --> 00:37:13.470
So this is where you talk about what you're selling. You can link them back to your sales page.

566
00:37:13.470 --> 00:37:15.970
Whatever you wanna do, that's what goes in this email.

567
00:37:18.190 --> 00:37:19.730
Emma, that's a great question.

568
00:37:21.425 --> 00:37:25.045
Yes. I would just say yes. For all intents and purposes,

569
00:37:25.745 --> 00:37:28.725
it's based on, you know, the psychology of buying.

570
00:37:29.505 --> 00:37:33.585
This is proven to work. Right? Like, this is what people are doing.

571
00:37:33.585 --> 00:37:37.890
You'll start to notice this framework when you start to opt in to stuff. So,

572
00:37:39.470 --> 00:37:41.470
Brian says real quick, if you're

573
00:37:41.870 --> 00:37:43.630
for your own do you make your own done for your campaign?

574
00:37:43.630 --> 00:37:47.490
Is it pass through list automations or that's simply because you didn't connect before making the campaign?

575
00:37:48.565 --> 00:37:53.685
I did connect it, but I did this a couple of times. So it may have gotten missed the second time.

576
00:37:53.685 --> 00:37:58.165
That's a great question. So I can test it for you after the call, and I'll let you know.

577
00:37:58.165 --> 00:38:00.745
We can did did I literally just miss it?

578
00:38:01.285 --> 00:38:04.165
It was really easy to connect it to just so you all understand.

579
00:38:04.165 --> 00:38:08.380
Like, we just did the drop down and clicked it. But, yeah, Ryan's got a good point.

580
00:38:09.099 --> 00:38:13.259
I actually can't remember because I've done this, like, seven times before I actually started this.

581
00:38:13.259 --> 00:38:14.960
I've played with this a ton.

582
00:38:16.059 --> 00:38:16.559
So

583
00:38:18.135 --> 00:38:20.695
so I like also what Ryan said. Oh, Emma, yes.

584
00:38:20.695 --> 00:38:23.995
We'll have access to the recording so we can work through it on your own time. Absolutely.

585
00:38:24.135 --> 00:38:26.155
This recording is gonna go into our

586
00:38:26.775 --> 00:38:27.975
into our stuff, and,

587
00:38:28.695 --> 00:38:30.715
you'll be able to reference it later.

588
00:38:31.095 --> 00:38:31.595
So

589
00:38:32.799 --> 00:38:33.299
cool.

590
00:38:33.920 --> 00:38:35.619
So this next piece,

591
00:38:35.920 --> 00:38:39.059
this this next email, is this is this right for you?

592
00:38:40.079 --> 00:38:44.980
Again, we've already told them about the product. We're gonna overcome some objections.

593
00:38:45.520 --> 00:38:49.325
Right? Like, you can reference back to stories. Again, stories are great.

594
00:38:49.325 --> 00:38:52.545
Talk about people that had the same objection that they might have had.

595
00:38:53.724 --> 00:38:57.005
Handle it here. Right? You're doing the selling for you.

596
00:38:57.005 --> 00:39:00.444
You don't need if you do this correctly, you don't need to jump on a call with them.

597
00:39:00.444 --> 00:39:04.230
You don't need anything. By the time they're done, all their objections have been handled.

598
00:39:04.230 --> 00:39:05.670
They know what your product's about.

599
00:39:05.670 --> 00:39:09.530
They've seen enough of their testimonials and stories, and they're gonna be ready to buy soon.

600
00:39:09.830 --> 00:39:10.810
So there's that.

601
00:39:11.350 --> 00:39:13.190
Sorry, Sam. That's that was,

602
00:39:13.590 --> 00:39:14.710
someone at my house. So

603
00:39:16.415 --> 00:39:20.195
cool. So we close that. And then this last email,

604
00:39:21.695 --> 00:39:23.635
we're going right here.

605
00:39:24.335 --> 00:39:25.875
And then it's just the last chance.

606
00:39:26.494 --> 00:39:29.349
Just a clear reminder and call to action. Right?

607
00:39:29.349 --> 00:39:31.990
Last reminder, maybe you have a deal attached to this. Right?

608
00:39:31.990 --> 00:39:37.609
Like, you can add a coupon code or tell them there's a discount, make it really spicy, make it a, irresistible

609
00:39:37.910 --> 00:39:40.810
offer, but this is gonna be the last reminder and a clear

610
00:39:41.190 --> 00:39:42.089
call to action.

611
00:39:42.425 --> 00:39:46.925
That's the end of the nurture sequence. Right? Your goal in this six email sequence is to

612
00:39:47.545 --> 00:39:51.965
use your sales copy in the best way possible. They've already opted in to your freebie.

613
00:39:52.025 --> 00:39:55.484
They've probably seen your thank you page and your sales page already.

614
00:39:55.610 --> 00:39:59.530
They've seen a video sales letter if you add it. They know more about you.

615
00:39:59.530 --> 00:40:04.990
And through the six emails, you've walked them down a path to truly understand who you are and what you do.

616
00:40:05.530 --> 00:40:10.184
So that's that. Right? That's the list. And that's that's it in a nutshell. You have the funnel.

617
00:40:10.184 --> 00:40:14.905
You got the automation. You got the list. And then there is this product that we added.

618
00:40:14.905 --> 00:40:18.605
So here's so if I go back to this automation, if I refresh it, we're now gonna see

619
00:40:20.265 --> 00:40:20.924
the trigger.

620
00:40:26.240 --> 00:40:30.420
Come on. It seems so slow. Okay. So here's I'll just look at the product real quick.

621
00:40:30.560 --> 00:40:33.360
So this product can be interchangeable with any of your products.

622
00:40:33.360 --> 00:40:36.880
I just threw it in here in case you didn't have a product that you had. See, here we go.

623
00:40:36.880 --> 00:40:37.700
Now we're connected.

624
00:40:38.285 --> 00:40:39.345
So you can totally,

625
00:40:39.725 --> 00:40:43.265
you know, use this product or insert your own product.

626
00:40:44.845 --> 00:40:48.605
Demo how to take a draft and add it to that sequence. Yeah. We can do that in one second.

627
00:40:48.605 --> 00:40:49.345
No problem.

628
00:40:51.690 --> 00:40:54.650
Yes, Susan. So this is a yeah. That's a great question, guys.

629
00:40:54.650 --> 00:40:58.810
You probably all have stuff like this already built. You can definitely do that.

630
00:40:58.810 --> 00:41:04.430
So I'll show you real quick how to do that. And it it's actually gonna be like it's it'll be easy

631
00:41:04.810 --> 00:41:09.464
as easy as, like, adding a step in between somewhere, and then you can delete this.

632
00:41:09.464 --> 00:41:12.045
I wouldn't try and necessarily edit this. You could

633
00:41:12.425 --> 00:41:13.805
add another step here,

634
00:41:14.585 --> 00:41:20.190
and then what you're gonna do is send email from library, for example. I think Ryan referenced that.

635
00:41:20.270 --> 00:41:26.050
You bring up your library emails, and then what you would go ahead and do is just delete this

636
00:41:26.430 --> 00:41:29.010
step, right, and put it in place of that step.

637
00:41:30.349 --> 00:41:31.650
Still click on my freebie.

638
00:41:33.464 --> 00:41:35.484
Phone. Copy the folder to the funnel.

639
00:41:38.505 --> 00:41:39.005
Yeah.

640
00:41:39.305 --> 00:41:40.765
Sorry. I missed this thread.

641
00:41:41.224 --> 00:41:45.884
I think I'm gonna do is maybe open it up for a QA so we can we can talk about this stuff as well.

642
00:41:49.290 --> 00:41:53.070
Cool. Nadine's got a quick question that's kind of a good higher level question. Like,

643
00:41:53.370 --> 00:41:57.870
the strategy beginning the funnel with a newsletter opt in versus a sales page, etcetera.

644
00:41:58.650 --> 00:41:59.150
So,

645
00:41:59.930 --> 00:42:03.310
technically, if you're starting a funnel with a sales page,

646
00:42:03.905 --> 00:42:05.445
there's not much room

647
00:42:05.825 --> 00:42:08.405
to make it through the funnel, in my opinion.

648
00:42:08.625 --> 00:42:16.145
The sales page has to be really good, and more than likely, they found that sales page through something else, whether that was an Instagram post or something.

649
00:42:16.145 --> 00:42:18.545
And in that case, the definition of a funnel would be pretty short.

650
00:42:18.545 --> 00:42:20.500
They went Instagram post to your sales

651
00:42:20.880 --> 00:42:23.859
page. The goal of starting it this way is to

652
00:42:24.720 --> 00:42:27.700
give them something, right, in exchange for something.

653
00:42:27.839 --> 00:42:30.740
They've already raised their hand and showed that they're interested.

654
00:42:31.119 --> 00:42:32.339
And then you're

655
00:42:32.945 --> 00:42:36.785
you're slowly massaging them into finally buying your main product.

656
00:42:36.785 --> 00:42:44.005
Some people are ready right away, but this is to catch the people in that net that aren't quite ready to purchase or still have more questions.

657
00:42:44.145 --> 00:42:48.005
Right? So I would say beginning a funnel with any type of,

658
00:42:48.630 --> 00:42:54.309
you know, freebie, whether it be a newsletter or a lead magnet in your opt in is is gonna be the way to go.

659
00:42:54.309 --> 00:42:56.730
You should always have it available. Right?

660
00:42:56.789 --> 00:43:00.329
Your sales page, you can send to anybody when they ask you questions about your thing.

661
00:43:00.390 --> 00:43:02.924
This the goal of this, the reason it's called Evergreen

662
00:43:03.224 --> 00:43:11.065
is it because it should sit somewhere all the time, whether that's in a meta ad or your link in bio on Instagram or in your Facebook bio.

663
00:43:11.065 --> 00:43:12.204
Like, this thing,

664
00:43:12.505 --> 00:43:13.005
this

665
00:43:13.704 --> 00:43:15.724
get my list today or

666
00:43:16.150 --> 00:43:21.050
get download my free PDF today should just live somewhere all the time. Right?

667
00:43:21.350 --> 00:43:27.590
And what will happen is they're obviously gonna get that freebie and then learn more about your product without you touching anything.

668
00:43:27.590 --> 00:43:30.010
Right? That's why it's evergreen. That's why it's a phone.

669
00:43:30.595 --> 00:43:32.535
So, hopefully, that that helps a little bit.

670
00:43:35.395 --> 00:43:36.695
Answer that. Yeah.

671
00:43:37.555 --> 00:43:39.555
How do you add those leads to another list?

672
00:43:39.555 --> 00:43:43.710
So if they get to the free, would they they also go on my newsletter list? Great question.

673
00:43:43.710 --> 00:43:45.490
That's something we can handle right now.

674
00:43:45.950 --> 00:43:50.210
So what we're gonna do is we are going to add a trigger

675
00:43:51.230 --> 00:43:52.610
to the list itself.

676
00:43:53.790 --> 00:43:54.290
So

677
00:43:54.750 --> 00:43:56.690
let's go to the content tab.

678
00:43:56.994 --> 00:43:59.015
So you're gonna go list and then content.

679
00:44:00.195 --> 00:44:03.015
And then what we're gonna do is go down here to triggers.

680
00:44:04.835 --> 00:44:07.974
And then what you're gonna say is subscription activated.

681
00:44:08.355 --> 00:44:10.214
Right? So they activated their subscription.

682
00:44:10.940 --> 00:44:14.940
When they did that, they more than likely gave you GDPR consent. Right?

683
00:44:14.940 --> 00:44:17.840
Like, they they have decided that they will

684
00:44:18.140 --> 00:44:23.200
opt into your thing. You can subscribe them to another list. Right?

685
00:44:23.775 --> 00:44:25.714
So what you're gonna do is just

686
00:44:26.174 --> 00:44:29.395
click on the subscribe to another list, and then you can

687
00:44:30.335 --> 00:44:33.555
choose whichever list that you you want them to be

688
00:44:33.934 --> 00:44:35.954
on like, added to or whatever.

689
00:44:36.450 --> 00:44:41.890
You can do lots of stuff too that you can add to, you know, another automation, all kinds of stuff.

690
00:44:41.890 --> 00:44:44.710
But here it is right here. So subscribe to your list.

691
00:44:45.330 --> 00:44:48.070
And then what you would grab is your main newsletter,

692
00:44:49.305 --> 00:44:52.765
and then you're gonna see your house list. But this is Jenny Bernal's MegaFit newsletter.

693
00:44:53.385 --> 00:44:57.964
And something that also might be important for this is skipping the welcome.

694
00:44:58.345 --> 00:44:58.845
Meaning,

695
00:44:59.145 --> 00:45:03.180
when they sign up for your newsletter, they may also get a welcome sequence. Right?

696
00:45:03.420 --> 00:45:05.579
You can skip that. So they're not getting it twice.

697
00:45:05.579 --> 00:45:08.240
You could skip auto responses, all of that stuff.

698
00:45:09.180 --> 00:45:11.740
Right? So you can create that trigger if you want.

699
00:45:11.740 --> 00:45:15.280
And then when they sign up for that one list, they get added to this other list.

700
00:45:16.140 --> 00:45:17.359
So there's that there.

701
00:45:21.535 --> 00:45:22.275
Let's see.

702
00:45:26.975 --> 00:45:28.415
Yes. So Ryan's correct.

703
00:45:28.415 --> 00:45:34.520
Like, the the thank you page that we talked about, it's gonna take precedence over, like, just the system thank you page.

704
00:45:34.740 --> 00:45:35.240
That

705
00:45:35.620 --> 00:45:36.520
that content

706
00:45:36.980 --> 00:45:42.680
is just gonna go to their email inbox, and then the thank you page in the funnel is gonna be the next thing that they see.

707
00:45:44.835 --> 00:45:45.335
Yeah.

708
00:45:48.195 --> 00:45:48.695
Okay.

709
00:45:51.155 --> 00:45:55.494
Wondering if I could still click on my freebie, which I've set up as a product, and see

710
00:45:55.955 --> 00:45:59.815
new downloads from the funnel if I copy the file directly to the funnel.

711
00:46:01.050 --> 00:46:02.350
There's gonna be a,

712
00:46:03.050 --> 00:46:06.170
an a conversion rate on the funnel. Maybe this will answer your question.

713
00:46:06.170 --> 00:46:11.050
Like, you're gonna be able to see the stats for what's going on in each of these pages.

714
00:46:11.050 --> 00:46:14.590
They all have their own stats once you start getting people in there.

715
00:46:14.650 --> 00:46:17.275
Like, there's gonna be opt in stuff. There's gonna be new stuff.

716
00:46:17.275 --> 00:46:22.635
This opt in stat right here is literally, did they say yes to your opt in? Right?

717
00:46:22.635 --> 00:46:25.455
So that can be a marker for whether or not they,

718
00:46:26.075 --> 00:46:29.135
you know, downloaded your product versus your freebie or whatever.

719
00:46:29.160 --> 00:46:31.819
Like, that that could be a way that you could gather that data.

720
00:46:33.960 --> 00:46:37.240
Products can be the content for a list. That's what that's what we talked about.

721
00:46:37.240 --> 00:46:40.859
You can give access or give, you know, a free

722
00:46:41.240 --> 00:46:46.194
thing. Like, sorry. Let me make that clear. You're right. Like, you can't give

723
00:46:46.654 --> 00:46:50.035
a technical product as a freebie for a list. Like,

724
00:46:50.494 --> 00:46:56.355
that's not possible. You can link them to a free to an order form that is a free purchase.

725
00:46:56.630 --> 00:47:00.890
For sure, you can definitely do that. But as far as, you know, Simplero

726
00:47:01.190 --> 00:47:07.610
definition of a product, there's not a way to deliver a Simplero product as the freebie for a list.

727
00:47:07.670 --> 00:47:09.210
Hopefully, that makes sense.

728
00:47:11.765 --> 00:47:12.265
Okay.

729
00:47:13.365 --> 00:47:16.805
At what point is the product linked up? It's linked. Let me just show that for you again.

730
00:47:16.805 --> 00:47:21.465
You can see it's on here already, but the product is linked to that sales page. Right?

731
00:47:21.685 --> 00:47:26.150
And then you're also talking about it in your funnel. So let me just grab that again.

732
00:47:26.150 --> 00:47:29.530
Or not your funnel, your automation. Right? We we talked about that quickly.

733
00:47:29.910 --> 00:47:40.845
So every step of your automation, all those emails, you're going to put in a button or a hyperlink or something that's driving them to either your sales page or the order form for your

734
00:47:46.925 --> 00:47:49.984
link inside of your nurture sequence email to buy your product.

735
00:47:52.205 --> 00:47:55.185
You have multiple landing pages or opt ins that start this funnel.

736
00:47:56.090 --> 00:47:56.910
This particular

737
00:47:57.210 --> 00:47:58.830
funnel, you can test

738
00:47:59.290 --> 00:48:03.310
different landing pages or opt ins that lead into the funnel.

739
00:48:03.690 --> 00:48:06.630
But, no, the when we're talking, like, Simplero

740
00:48:06.890 --> 00:48:08.670
funnel, this piece right here,

741
00:48:09.305 --> 00:48:14.125
you can't have multiple ways to start in. What you could do is duplicate

742
00:48:15.145 --> 00:48:19.165
this funnel, and then you could show them competing against each other. Right?

743
00:48:19.465 --> 00:48:23.330
So you could have different landing pages start this process,

744
00:48:23.710 --> 00:48:27.170
have it be the same process, and then have, like, competing

745
00:48:28.350 --> 00:48:31.570
funnels, I guess, would be a way to say that, if that makes sense, Athena.

746
00:48:35.595 --> 00:48:43.375
So for best marketing purposes, just remove any evergreen courses that are open for enrollment anytime on our website, often replaced with a funnel set up instead.

747
00:48:46.075 --> 00:48:48.735
Let me think about what that means technically. So,

748
00:48:52.690 --> 00:48:58.850
if you have, like, free content on your Desiree, you're welcome to unmute and and clarify for me.

749
00:48:58.850 --> 00:49:03.350
But if you have any kind of, like, free course content on your site and you're giving them

750
00:49:03.885 --> 00:49:08.065
access without gathering any type of email, I would a 100%

751
00:49:08.205 --> 00:49:11.345
say still make it free, but gather the data

752
00:49:11.805 --> 00:49:13.425
first. Right? So yes.

753
00:49:14.605 --> 00:49:16.865
Oh. Go ahead. Yeah. Go ahead. Thanks, Silas.

754
00:49:17.690 --> 00:49:19.550
So I have some art classes

755
00:49:19.850 --> 00:49:22.270
online that are, like, different price points,

756
00:49:22.570 --> 00:49:24.590
and it's open for enrollment anytime

757
00:49:24.970 --> 00:49:28.350
anybody wants to purchase it. But I'm not getting any sales

758
00:49:28.730 --> 00:49:29.550
from them.

759
00:49:29.930 --> 00:49:30.430
So

760
00:49:31.210 --> 00:49:32.990
should I, set up a freebie

761
00:49:33.565 --> 00:49:34.865
and then hide the

762
00:49:35.165 --> 00:49:36.385
enrollment registration

763
00:49:37.085 --> 00:49:40.785
and do the freebie leading up to the registration? That was my question.

764
00:49:41.165 --> 00:49:44.625
I don't know if that makes any sense. No. No. It does. Yeah. So if it's open enrollment,

765
00:49:45.005 --> 00:49:47.665
like, just pretend you're a customer for a second.

766
00:49:48.230 --> 00:49:52.650
Depending on where they found you, they may not see that it's, like, open enrollment.

767
00:49:52.869 --> 00:49:56.869
They what they did is they wanted your freebie because they really love your art.

768
00:49:56.869 --> 00:50:03.369
So they decided in that moment to get your freebie, and then the sales process took them to the enrollment for your course.

769
00:50:03.750 --> 00:50:07.905
Because because you're saying the course is still paid. Right? Like, the the thing is still paid.

770
00:50:08.285 --> 00:50:10.785
Yeah. I would say that doesn't necessarily

771
00:50:11.485 --> 00:50:13.985
necessitate you turning off that open enrollment.

772
00:50:14.045 --> 00:50:16.860
I'm just saying, like, they can just get there from different places.

773
00:50:17.100 --> 00:50:19.100
They'll either go straight to your sales page and say, yeah.

774
00:50:19.100 --> 00:50:24.220
I wanna buy, or they'll go through this, you know, freebie process and then buy.

775
00:50:24.220 --> 00:50:28.700
The cool part about the freebie is now you have their name and email, so they show interest. Right?

776
00:50:28.700 --> 00:50:34.725
As opposed to someone that just happens upon your sales page, you don't know who they were ever because they didn't give you anything.

777
00:50:35.345 --> 00:50:36.405
Does that make sense?

778
00:50:37.825 --> 00:50:40.085
Yep. Thank you. Cool. No problem.

779
00:50:41.265 --> 00:50:43.445
Nadine says, of course, as a freebie.

780
00:50:44.305 --> 00:50:47.445
Yes. You can definitely do a course as a freebie.

781
00:50:47.960 --> 00:50:54.299
But like we talked about, if if you wanna be very careful, you need to make sure let me just find this list again.

782
00:50:54.759 --> 00:50:57.099
If you're going to go to this,

783
00:50:57.880 --> 00:51:01.180
content tab, this is where you would get access to that course.

784
00:51:01.559 --> 00:51:03.500
So just make sure it's dripped

785
00:51:04.015 --> 00:51:06.815
and that the access is given obviously via the list. Right?

786
00:51:06.815 --> 00:51:10.355
You don't wanna build this course and just make everything published because then anybody

787
00:51:10.735 --> 00:51:16.175
could happen upon it. So you can get just like a product, products and lists grant access to things.

788
00:51:16.175 --> 00:51:20.400
So, yes, you could definitely give a course as a freebie. Happens all the time.

789
00:51:22.380 --> 00:51:24.380
And I said, god, I think I'm going back over that.

790
00:51:24.380 --> 00:51:27.440
Tissue, I think I have my freebie set up incorrectly as a product.

791
00:51:27.500 --> 00:51:31.155
Can you send me a tutorial on how to set up a freebie for easy access after

792
00:51:33.155 --> 00:51:35.895
after this call? Yep. Let me just I'm gonna open a tab and just take some follow-up note stuff

793
00:51:36.595 --> 00:51:39.495
so questions like this don't slip through the cracks.

794
00:51:40.755 --> 00:51:41.255
And

795
00:51:42.435 --> 00:51:45.175
we're going to just make a note real quick.

796
00:51:59.415 --> 00:52:07.355
So to not overcomplicate things, like, it may be more Simplero than you're you're making it sound like, to convert that product to a freebie.

797
00:52:07.975 --> 00:52:11.760
Just don't you have that say that that thing as a product. It's a thing.

798
00:52:11.920 --> 00:52:17.200
Whatever it is, whether it's a download, whether it's a, you know, a course access, whatever.

799
00:52:17.200 --> 00:52:22.340
What you're basically gonna do is instead of having it be under the product tab's content

800
00:52:23.200 --> 00:52:24.420
if we go there quickly,

801
00:52:25.120 --> 00:52:25.860
this guy,

802
00:52:27.305 --> 00:52:30.985
they both have the same tab. Right? The list and the product have the same tab.

803
00:52:30.985 --> 00:52:34.205
It's not gonna go under the product's content. You're just gonna

804
00:52:34.505 --> 00:52:37.705
ignore this product. People don't know it exists and you're not referencing it.

805
00:52:37.705 --> 00:52:41.485
It can stay here or you can delete it. And then take whatever you had here

806
00:52:42.480 --> 00:52:46.100
and just do the same thing inside of that list. Right?

807
00:52:46.480 --> 00:52:48.400
So that's that's what I would have to say about that.

808
00:52:48.400 --> 00:52:54.820
It's it's probably less complicated than you're thinking it is, but I'll definitely send you a follow-up showing you exactly what you can do.

809
00:52:59.165 --> 00:52:59.665
Cool.

810
00:53:02.925 --> 00:53:05.105
Seeing how can you replace replicate the file?

811
00:53:05.725 --> 00:53:07.425
This is changed first week. Yep.

812
00:53:09.245 --> 00:53:09.745
Silas

813
00:53:10.520 --> 00:53:12.859
Yes. Last week. Please.

814
00:53:13.720 --> 00:53:19.740
The I'm just looking at this list set up that you've been showing and how we can add all of these things in here.

815
00:53:20.520 --> 00:53:23.660
Mhmm. Lead magnet and the content and everything.

816
00:53:24.200 --> 00:53:26.845
Yeah. What if we already have

817
00:53:27.224 --> 00:53:32.665
a a lead magnet set up on our site, it's not quite set up like this. Right?

818
00:53:32.665 --> 00:53:37.565
I mean, stuff is more scattered around than being condensed in this one place.

819
00:53:38.220 --> 00:53:43.440
Sure. It depends. Right? And it didn't like, it depends on on how you you started

820
00:53:43.980 --> 00:53:45.680
it back in the day. Right? Like,

821
00:53:46.140 --> 00:53:49.500
a lot of people won't have all of these pieces together.

822
00:53:49.500 --> 00:53:56.295
They'll just have, you know, a singular opt in to a list with a freebie, right, which is may maybe what you have.

823
00:53:56.515 --> 00:53:58.615
All we did is, on top of that,

824
00:53:58.915 --> 00:54:01.495
build a sequence of landing pages

825
00:54:01.875 --> 00:54:03.655
and a sequence of auto responses

826
00:54:04.195 --> 00:54:06.695
to keep them better and longer engaged.

827
00:54:07.780 --> 00:54:10.040
Right? So if we wanna think about first principles,

828
00:54:10.580 --> 00:54:12.120
I built this as a DFY.

829
00:54:12.260 --> 00:54:16.680
You could easily just layer this on top of the list that you already have, right,

830
00:54:17.300 --> 00:54:21.675
if that makes sense or answers your question. Well, not I mean, like, I'm I I love

831
00:54:22.135 --> 00:54:24.714
where where I'm going is I love the organization

832
00:54:25.095 --> 00:54:25.575
of this.

833
00:54:25.575 --> 00:54:32.155
This is so appealing to, like, you know, come back six months from now and be able to understand where everything is.

834
00:54:32.490 --> 00:54:35.070
So I'm kind of thinking of things that are older

835
00:54:35.690 --> 00:54:36.089
Yeah.

836
00:54:36.490 --> 00:54:39.530
And transitioning them to something like this. Or Sure.

837
00:54:39.610 --> 00:54:43.790
Or do they already look like this, or we have to move it over and recreate it?

838
00:54:44.250 --> 00:54:48.015
So the thing that I sent you guys today, like, you're gonna have to

839
00:54:48.494 --> 00:54:52.575
to put your spin on it. Right? Like, the emails, you're gonna have to put in the copy.

840
00:54:52.575 --> 00:54:56.515
The landing pages, you're gonna have to make them look, you know, on brand.

841
00:54:56.815 --> 00:54:59.714
But, like, if if when you're ready to add that

842
00:55:00.270 --> 00:55:09.570
that first opt in URL to your web page, it that's as simple as just telling that button on your website to go somewhere else, right, if that makes sense.

843
00:55:09.790 --> 00:55:12.465
Like, you could take what we what we have today,

844
00:55:13.025 --> 00:55:25.500
build it out in the background, leave your other one live, and as soon as you're ready to have this funnel sequence now be the entry gate to your world and your free stuff, you just change what the button does on your website that's already there.

845
00:55:25.900 --> 00:55:28.400
Am I understanding that a little bit better? Yeah. Yeah. Definitely.

846
00:55:28.460 --> 00:55:30.800
And then we can just duplicate this

847
00:55:31.500 --> 00:55:32.000
sample,

848
00:55:33.260 --> 00:55:35.820
as many times as we want. As many times we want.

849
00:55:35.820 --> 00:55:38.400
You can keep downloading DFIs and give them different

850
00:55:38.755 --> 00:55:39.315
label names.

851
00:55:39.315 --> 00:55:44.295
Like, you could download this again and just give it a different name and have it do a different thing.

852
00:55:44.435 --> 00:55:48.615
Right? Have different email copy, a different freebie, like, all of that stuff. Yeah.

853
00:55:48.915 --> 00:55:49.415
Yep.

854
00:55:49.955 --> 00:55:50.755
And that's the goal.

855
00:55:50.755 --> 00:55:55.780
Hopefully, this is just, inspiration on, like, what's possible too because now you can see, oh, cool.

856
00:55:55.780 --> 00:55:57.000
All these things are connected.

857
00:55:57.300 --> 00:56:02.740
Instead of me trying to connect to myself first, I can now play detective work and just click, oh, okay.

858
00:56:02.740 --> 00:56:06.020
That's connected to that because of this. Like, these pieces are here.

859
00:56:06.020 --> 00:56:09.400
They're all referenced to be the lit. Like, that type of thing. Right? So

860
00:56:10.615 --> 00:56:12.795
that's that's hopefully helpful for you guys.

861
00:56:15.575 --> 00:56:16.075
Awesome.

862
00:56:17.095 --> 00:56:17.595
Okay.

863
00:56:18.535 --> 00:56:19.035
So

864
00:56:19.495 --> 00:56:24.420
Laura has a great question. New to Simplero, are landing pages considered sites within Simplero? No.

865
00:56:24.660 --> 00:56:25.319
By definition,

866
00:56:25.859 --> 00:56:28.920
you have sites, which is a full blown website.

867
00:56:29.220 --> 00:56:34.200
You have your main website, which we consider, like, your marketing site, and this is, like,

868
00:56:34.500 --> 00:56:35.880
where most of the,

869
00:56:36.740 --> 00:56:38.760
you know, background pages, catalog,

870
00:56:39.525 --> 00:56:42.343
technical sales pages, they're connected to your main website in Simplero.

871
00:56:42.724 --> 00:56:45.684
This content type tab, you can make other sites.

872
00:56:45.684 --> 00:56:48.984
It says right here private communities, courses, content sites.

873
00:56:49.444 --> 00:56:54.825
That's these sites. And then landing pages are just another thing. They're a page.

874
00:56:55.250 --> 00:57:02.450
They can be converted into site pages, but, like, by definition, a landing page is something that can sit on its own URL.

875
00:57:02.450 --> 00:57:06.150
They can sit on the slug of your main website, but they're not usually in the navigation

876
00:57:06.530 --> 00:57:11.945
for a site. They're just the sales page that lives by itself that does cool things.

877
00:57:12.885 --> 00:57:15.465
So there's that, if that helps answer your question.

878
00:57:16.085 --> 00:57:16.985
Yep. And Ryan

879
00:57:17.445 --> 00:57:19.865
Ryan's great. He's got great definitions for that.

880
00:57:22.325 --> 00:57:22.825
Cool.

881
00:57:23.765 --> 00:57:25.945
Thank you. Gotta go. Good to see you, Laura.

882
00:57:26.540 --> 00:57:27.359
Back to basics.

883
00:57:27.660 --> 00:57:30.560
I'm very there's gonna be a section on my main web page.

884
00:57:30.700 --> 00:57:34.160
Right now, I have a pop up to offer my freebie. So, yes, Linda.

885
00:57:34.619 --> 00:57:38.535
Like I had mentioned to Nadine, you already have let's see. You already got your website.

886
00:57:38.535 --> 00:57:44.694
It's already there and ready to go. This button on your web page can literally just start this flow.

887
00:57:44.694 --> 00:57:48.934
Right? You're just gonna give it the link to that that first step in the funnel. Right?

888
00:57:48.934 --> 00:57:52.694
You can give it the link to that page. Right? You can give it this link right here.

889
00:57:52.694 --> 00:57:56.869
Copy link to funnel. It's gonna throw them into this first piece.

890
00:57:57.410 --> 00:58:00.390
And then all you're doing is switching what that button does,

891
00:58:01.410 --> 00:58:02.230
if that helps.

892
00:58:02.930 --> 00:58:03.430
Yeah.

893
00:58:04.450 --> 00:58:04.950
Cool.

894
00:58:07.825 --> 00:58:09.185
Oh, it's maybe I didn't understand that.

895
00:58:09.185 --> 00:58:12.625
Ryan's got another like, he answered that a little bit better. Can be very Simplero.

896
00:58:12.625 --> 00:58:16.325
This one will be a section on my main web page. Maybe I didn't understand that correctly.

897
00:58:17.825 --> 00:58:23.420
So both can be true. Right? Like, so that your current offer can change to this.

898
00:58:23.420 --> 00:58:25.680
This cannot be a section on your

899
00:58:25.980 --> 00:58:30.000
page. But inside that section that exists on your page, it opens the pop up.

900
00:58:30.220 --> 00:58:33.680
The pop ups direction could go into this funnel.

901
00:58:35.435 --> 00:58:36.815
Thank you. Wonderful content.

902
00:58:37.515 --> 00:58:42.075
Really help you grow. I'm super excited, Tish. I wanna know I wanna know everything, guys.

903
00:58:42.075 --> 00:58:46.255
You gotta tell me when things start to click and become successful because

904
00:58:46.875 --> 00:58:48.975
that's what makes all of this important.

905
00:58:50.120 --> 00:58:54.820
I'm sure you know about the stats. Emma Emma, I'm gonna make a note of that. Let's let's do you.

906
00:58:55.359 --> 00:59:01.140
Silas, if you were giving a course as a freebie, where would it go in this nurture sequence

907
00:59:01.599 --> 00:59:02.980
or a nurture sequence?

908
00:59:03.595 --> 00:59:07.835
Sure. So that's gonna add another layer, but it's fine. Let's talk about that quick.

909
00:59:07.835 --> 00:59:10.955
So if you're gonna give a course as a freebie I'm just gonna find my list here.

910
00:59:10.955 --> 00:59:13.855
I don't remember which tab. Here is this

911
00:59:15.035 --> 00:59:19.375
list. We're going to the content tab. Now courses sit on sites.

912
00:59:19.650 --> 00:59:21.910
So what you're gonna do is add a site,

913
00:59:22.369 --> 00:59:26.470
and then you're going to let's choose the membership site. We'll just throw it on here.

914
00:59:26.530 --> 00:59:29.349
And then you're going to add a course. Right?

915
00:59:29.650 --> 00:59:35.765
Like so this particular list is gonna give them access to the mindset to mastery course just like that.

916
00:59:35.765 --> 00:59:39.145
And then you're gonna need to make sure inside the mindset to mastery course

917
00:59:39.525 --> 00:59:43.685
that, you know, all the settings are correctly like, so this is dripped, which is cool.

918
00:59:43.685 --> 00:59:44.964
The course itself is dripped.

919
00:59:44.964 --> 00:59:49.200
The only way they're getting access is via that list or or if they buy a product.

920
00:59:49.340 --> 00:59:54.220
And then, yeah, if you guys are familiar with dripping, like, you're gonna have to set all of this stuff.

921
00:59:54.220 --> 01:00:00.960
But the only people that are gonna get it are ones that were given access via something, a trigger or a list sign up or a product.

922
01:00:01.505 --> 01:00:05.125
Does that help, Nadine? Like, it's literally that simple. It's the same as a product.

923
01:00:05.345 --> 01:00:06.645
If you got a free

924
01:00:07.105 --> 01:00:07.605
course,

925
01:00:07.905 --> 01:00:09.685
make sure that, first of all,

926
01:00:09.985 --> 01:00:15.720
the site that they're the course is on doesn't have other paid content that you haven't

927
01:00:16.020 --> 01:00:17.000
dripped properly.

928
01:00:17.300 --> 01:00:19.000
That's my only warning. Right?

929
01:00:19.380 --> 01:00:21.140
Because they gotta get access to the site first.

930
01:00:21.140 --> 01:00:28.920
So if it's a free course, make sure the other paid courses are dripped correctly so they're not also seeing those because they're gonna have access to the site.

931
01:00:29.405 --> 01:00:30.224
That all

932
01:00:30.605 --> 01:00:32.385
makes sense. And then in

933
01:00:32.685 --> 01:00:37.665
in their actually landing on the course, is that something that's gonna come in an email?

934
01:00:38.045 --> 01:00:40.785
We're not really sending them to the course

935
01:00:41.085 --> 01:00:43.484
through Right. To the funnel. Right? It's

936
01:00:44.500 --> 01:00:50.420
same thing. Yeah. So we're gonna send them a system email no matter what when they opt in.

937
01:00:50.420 --> 01:00:55.240
And it's gonna say, here's your username. Here's your password. Here's access to your course.

938
01:00:55.380 --> 01:00:59.835
Just always gonna happen. If you promise something, we make sure that you fulfill that promise.

939
01:00:59.835 --> 01:01:01.535
You don't even have a choice about it.

940
01:01:01.915 --> 01:01:06.475
So in your thank you page, you could say something like, access to the course has been sent.

941
01:01:06.475 --> 01:01:11.195
Thanks for sign up. Make sure to check your emails. Right? So I would do that too.

942
01:01:11.195 --> 01:01:13.295
Like, it's definitely something that I would Thank you.

943
01:01:13.835 --> 01:01:14.335
Yeah.

944
01:01:15.290 --> 01:01:15.790
Okay.

945
01:01:20.330 --> 01:01:25.230
No problem. Hey, Ryan. Do you wanna jump on and and help me understand that a little bit better? So

946
01:01:25.770 --> 01:01:31.195
the content lives that they would access later if they're overriding the thank you page where the normal content is.

947
01:01:31.195 --> 01:01:33.055
Yeah. So the lowest level.

948
01:01:33.915 --> 01:01:38.235
In the in the, the funnel and I'd I learned this, the hard way.

949
01:01:38.235 --> 01:01:47.490
If you if you set up on the list, like, a a thank you you page with the custom content or they normally get their content right after they sign up for the list, like, here's your PDF.

950
01:01:47.950 --> 01:01:49.730
If you're you're setting up on the

951
01:01:50.270 --> 01:01:58.464
the funnel and you set up a custom thank you page, but you have some content in that list that they signed up for, they're not gonna see that thank you page.

952
01:01:58.605 --> 01:02:00.845
They're gonna see that custom thank you page that you made.

953
01:02:00.845 --> 01:02:09.664
So the the only way that they're gonna get that content is if they go to their dashboard or they go down to that, you know, that sidebar tab that that shows the more content that they have

954
01:02:10.250 --> 01:02:11.150
access to.

955
01:02:11.690 --> 01:02:13.869
Yep. And that's a that's a great point. So

956
01:02:14.170 --> 01:02:18.490
this list itself can have its own thank you page for sure.

957
01:02:18.490 --> 01:02:24.569
And then within that thank you page, you can definitely add custom stuff. Well, it's not there.

958
01:02:24.569 --> 01:02:31.745
So and, yeah, what Ryan is saying is it's not even gonna look at that thank you page that's that's given to them when they sign up.

959
01:02:32.045 --> 01:02:36.365
I always figure what this thing is. Where is that thing here? You you had it in the right place.

960
01:02:36.365 --> 01:02:38.705
Your own content. Oh, yeah. Okay.

961
01:02:39.270 --> 01:02:40.170
Hi, Diana.

962
01:02:40.470 --> 01:02:40.970
Hey.

963
01:02:42.070 --> 01:02:43.930
Just checking in. Cool.

964
01:02:44.550 --> 01:02:48.950
So yeah. So it'll override that and definitely just go into It's right there.

965
01:02:48.950 --> 01:02:50.970
You have to turn on yeah. Yep.

966
01:02:51.350 --> 01:02:54.330
So if you have access given here

967
01:02:54.645 --> 01:02:59.945
other than, you know, the access that Simplero will provide, it will skip that and just go to the the next step in the funnel.

968
01:03:00.165 --> 01:03:01.305
Right. But that doesn't

969
01:03:01.605 --> 01:03:04.885
the the funnel, though, override that? So it that I guess that's my point.

970
01:03:04.885 --> 01:03:09.945
Like, if you have that set up on on a list, like, if they're using one already and they have some

971
01:03:10.320 --> 01:03:14.340
custom info or content in there and they use this list in the funnel,

972
01:03:15.200 --> 01:03:19.780
then the funnel thank you page that they go to week after they click is going to override

973
01:03:20.320 --> 01:03:21.620
the original list,

974
01:03:22.560 --> 01:03:23.540
thank you page.

975
01:03:24.215 --> 01:03:27.895
I'm not is I don't know. Like, you're so you have experienced that?

976
01:03:27.895 --> 01:03:32.615
Let's you're saying, like, if this list is also used somewhere else outside of a funnel. Yeah.

977
01:03:32.615 --> 01:03:37.195
It'll use this thank you page. But because you have it in a funnel, the funnel overrides this.

978
01:03:37.335 --> 01:03:38.555
And I don't think people

979
01:03:38.855 --> 01:03:40.440
realize that sometimes.

980
01:03:41.220 --> 01:03:46.680
Really, ideally, you would use two different lists if you have a if you're using a funnel.

981
01:03:47.140 --> 01:03:50.660
You could just Yeah. We were talking about people potentially using lists that they already have.

982
01:03:50.660 --> 01:03:53.140
I just wanna make sure that they're aware of that. Right.

983
01:03:53.140 --> 01:03:57.885
If whatever have been there is gonna get overwritten if there is it in a funnel. And then

984
01:03:58.345 --> 01:04:00.684
the the second half of that, though, is that

985
01:04:01.224 --> 01:04:10.444
if if you do give content, like, PDFs with that that list and you're pushing them to a thank you page on the funnel, they're not gonna get that normal thank you page with the PDF anymore.

986
01:04:10.720 --> 01:04:14.560
And so the only way they can get to that is if they know where that's at in their dashboard.

987
01:04:14.560 --> 01:04:26.455
So I just wanted to let me know if you could show the, you know, the dashboard where they would go see all of the PDFs that they've been given access to based on the list that they've signed up for or whatever, where where they would have to go to get it.

988
01:04:26.455 --> 01:04:28.855
Does that make sense? The dashboard still? Yeah.

989
01:04:28.855 --> 01:04:32.315
But I don't know if there's any PDF in your example there. But

990
01:04:33.015 --> 01:04:35.095
Probably not. I mean, I didn't add any.

991
01:04:35.095 --> 01:04:39.110
But, like, the the point of it all is, like, this is a very particular funnel.

992
01:04:39.110 --> 01:04:41.210
That's why it should probably live on its own list.

993
01:04:41.510 --> 01:04:47.130
And then anything that you do say you're gonna deliver is gonna go to their email as well. Right?

994
01:04:47.350 --> 01:04:54.505
It will it will live inside their dashboard, but, like, we're gonna link them to that content no matter what in a follow-up email.

995
01:04:54.505 --> 01:04:54.744
Yeah.

996
01:04:54.744 --> 01:05:00.984
So you'd have to put that in your in your emails because they're not gonna see the thank you page with that PDF link like they normally would.

997
01:05:00.984 --> 01:05:02.670
I just wanna make sure everybody was clear.

998
01:05:03.069 --> 01:05:03.950
Yeah. Yeah.

999
01:05:03.950 --> 01:05:12.349
Because we were talking about adding stuff, you know, freebie content or whatever into that content for the list, but they're never gonna see the page with the link to the PDF.

1000
01:05:12.349 --> 01:05:17.265
So you either have to add it to the email or direct them to the dashboard where that content would be at.

1001
01:05:17.265 --> 01:05:18.545
So Sure. Yeah.

1002
01:05:18.545 --> 01:05:26.565
But, like, I guess, I get what you're saying totally, but, like, I'm always gonna go check my email, like, after that because that's usually

1003
01:05:27.025 --> 01:05:30.160
the behavior pattern is, like, it's gonna get sent to me as well.

1004
01:05:30.160 --> 01:05:33.700
I'm not just gonna only be able to access it post list sign up.

1005
01:05:34.240 --> 01:05:36.500
Right? Like, the things come in here somewhere.

1006
01:05:37.840 --> 01:05:42.560
So Yeah. That's good to it's good to have it in multiple places and queue people as well.

1007
01:05:42.560 --> 01:05:48.454
Like, let in your thank you page, in the funnel itself, make sure you're telling them what's happening.

1008
01:05:48.454 --> 01:05:54.795
Like, make sure to check your email for access to your PDF or, you know, we're gonna send you course access.

1009
01:05:55.015 --> 01:05:56.634
Make sure you check your email.

1010
01:05:57.095 --> 01:05:57.595
Right?

1011
01:05:59.400 --> 01:06:03.740
I'm assuming it's also good on our part to send tell people

1012
01:06:04.280 --> 01:06:11.800
that they're gonna get things in their emails because then they're going and opening our emails, and that's gonna build a higher A 100%.

1013
01:06:12.040 --> 01:06:16.285
Open rate. 100%. So it's a good way to get them over. Opening those emails. Yeah.

1014
01:06:16.505 --> 01:06:19.165
So there's an advantage built in there too for sure.

1015
01:06:20.905 --> 01:06:21.405
Cool.

1016
01:06:23.065 --> 01:06:25.625
Alright, guys. Any other questions? I appreciate you.

1017
01:06:25.625 --> 01:06:29.960
Let's keep let's keep the ball rolling if you got them. Again, this is gonna be recorded.

1018
01:06:29.960 --> 01:06:32.940
It's gonna live on our help guide somewhere eventually.

1019
01:06:33.240 --> 01:06:36.700
It's later this week. You'll all get a recording after this call.

1020
01:06:37.160 --> 01:06:37.660
The

1021
01:06:38.415 --> 01:06:43.695
evergreen funnel will live forever in entirety inside of your admin dashboard.

1022
01:06:43.695 --> 01:06:47.875
You just gotta go find it under marketing and then done for your campaigns. And

1023
01:06:48.815 --> 01:06:51.155
thanks for coming. Any other questions?

1024
01:06:52.150 --> 01:06:57.050
I got a little bit more time if you need it. I did have one more question, Silas.

1025
01:06:57.110 --> 01:07:01.290
This came up in the, I think the the request thing about being able to,

1026
01:07:02.630 --> 01:07:03.990
because we import those,

1027
01:07:05.195 --> 01:07:08.175
those done for you campaigns or whatever. There's no

1028
01:07:08.715 --> 01:07:12.815
unimport or delete all of the stuff for the done for you campaigns.

1029
01:07:13.115 --> 01:07:16.235
You have to individually delete them all. So I think that was a request.

1030
01:07:16.235 --> 01:07:23.780
Like, if we can import them all in one fell swoop, can we delete them all just to clean up and get rid of that that campaign in one fell swoop too?

1031
01:07:23.780 --> 01:07:27.080
Yep. We're working on It's a good point. Yeah.

1032
01:07:28.100 --> 01:07:28.820
I dealt with that.

1033
01:07:28.820 --> 01:07:32.840
I was trying to, like, set up for this workshop and having to delete a bunch of stuff that I built.

1034
01:07:33.140 --> 01:07:33.780
But yes. Yeah.

1035
01:07:33.780 --> 01:07:41.385
So I know you can individually delete all the the the, individual things if and this is just kind of a until you guys get that delete thing or whatever.

1036
01:07:41.385 --> 01:07:51.005
If you delete something that has triggers or, like, stuff that you add after the fact like, let's say I add a bunch of triggers like you were just doing for the done for you campaign and you add those triggers in there.

1037
01:07:51.065 --> 01:07:51.885
If you delete,

1038
01:07:53.040 --> 01:07:55.060
all all those seven components manually,

1039
01:07:55.680 --> 01:07:59.360
in there, but they're linked to the triggers, are the triggers still stuck there too?

1040
01:07:59.360 --> 01:08:05.120
They're just kind of floating, you know, hanging chads there because it the or are those also deleted too?

1041
01:08:05.120 --> 01:08:06.260
Because the only

1042
01:08:06.705 --> 01:08:09.845
instance that that trigger was linked to was the automation

1043
01:08:10.305 --> 01:08:11.765
for this thing that you deleted.

1044
01:08:12.625 --> 01:08:15.105
You have a similar question? Question. I do I totally get it.

1045
01:08:15.105 --> 01:08:18.465
I would just have to test that because I haven't played with that very specific.

1046
01:08:18.465 --> 01:08:21.285
The triggers will still live in your account under triggers.

1047
01:08:21.600 --> 01:08:26.100
You would have to delete them or delete them first and then delete the list.

1048
01:08:26.560 --> 01:08:27.520
Yeah. Okay.

1049
01:08:27.520 --> 01:08:32.820
So that would be my the reason I'm asking for that is I know you guys are probably working on that delete the stuff.

1050
01:08:33.120 --> 01:08:40.655
Maybe if you, when you guys are doing that, maybe add an option of you also wanna delete all the stuff that was linked to this.

1051
01:08:40.795 --> 01:08:44.535
You know what I mean? So then we can clean up all the little tidbits types. Yeah.

1052
01:08:44.535 --> 01:08:46.335
Calvin working on it with the team.

1053
01:08:47.035 --> 01:08:47.535
Okay.

1054
01:08:48.955 --> 01:08:51.535
Silas, at the very beginning, when you were

1055
01:08:52.090 --> 01:09:00.830
showing us how we could go to a label and, like, bring up everything with that label, I didn't really see I wasn't able to replicate that on my own.

1056
01:09:01.210 --> 01:09:11.285
So it should be there because you had to label them in the d f y I should find the label, but then I couldn't tell how to click on the label or get everything to come up with that label.

1057
01:09:11.825 --> 01:09:15.045
So, if you can still see my screen, I am there,

1058
01:09:15.345 --> 01:09:20.545
almost there to my labels. It's low it's loading. It hasn't quite loaded yet. There we go.

1059
01:09:20.545 --> 01:09:25.469
Now I can see it. So make sure you search it by like, you may have lots of labels for one.

1060
01:09:25.469 --> 01:09:29.790
Like, make sure you're searching it so you get that label to come up that you just referenced. Yeah.

1061
01:09:29.790 --> 01:09:31.409
And then it's this objects

1062
01:09:31.790 --> 01:09:36.625
for the column here. Perfect. That's the one. Click on that, and then boom. Here's all the pieces.

1063
01:09:36.625 --> 01:09:38.485
Yeah. Yay. Thank you.

1064
01:09:38.865 --> 01:09:39.604
No problem.

1065
01:09:41.825 --> 01:09:42.325
Cool.

1066
01:09:43.345 --> 01:09:45.125
Alright. I think we got it.

1067
01:09:47.370 --> 01:09:51.389
Randy? Yes. You can watch it again. Those kids, man, I tell you.

1068
01:09:52.090 --> 01:09:53.949
How do we ever get anything done?

1069
01:09:55.210 --> 01:09:55.710
Alright.

1070
01:09:56.650 --> 01:09:57.870
Anything else, guys?

1071
01:09:59.515 --> 01:10:01.135
Thumbs up if it was helpful.

1072
01:10:02.235 --> 01:10:02.975
Love it.

1073
01:10:03.515 --> 01:10:06.335
Cool. Just gratitude, guys. Thank you.

1074
01:10:06.715 --> 01:10:10.795
Yeah. Thank you. I really appreciate you, Nadine. It's always wonderful having all of you. Hey.

1075
01:10:10.795 --> 01:10:14.350
Real quick. Hey, sir. This is Oh, I'm sorry. Yeah. Yeah. Right. No.

1076
01:10:14.670 --> 01:10:18.850
I know you're showing this pop up. Can you show how to get to it from the,

1077
01:10:19.870 --> 01:10:23.950
the other way, like, through the the campaign so you can actually see the things to delete these?

1078
01:10:23.950 --> 01:10:27.090
Because I was bringing up how to delete them, but you can't delete them from that,

1079
01:10:28.065 --> 01:10:29.125
that view. So

1080
01:10:29.505 --> 01:10:31.045
You're saying go to the campaigns.

1081
01:10:31.505 --> 01:10:35.605
Yeah. Yeah. And then just, click on the number there for the,

1082
01:10:36.865 --> 01:10:42.030
you know, the you get the kinda same view, I guess, once it loads in. Yeah. Hold on.

1083
01:10:42.030 --> 01:10:43.650
It's just taking a little while.

1084
01:10:45.470 --> 01:10:47.090
Yeah. Yeah. Yeah. Yeah. K.

1085
01:10:47.950 --> 01:10:53.890
So you're saying, like, inside of here No. The up there on the install. Yeah. And then Yeah.

1086
01:10:54.430 --> 01:10:55.250
At the top.

1087
01:10:56.235 --> 01:10:57.915
Yep. And then this guy right here.

1088
01:10:57.915 --> 01:11:03.195
And then click on that, and then you'll be then you you get the same kind of view, but then you'll be able to delete all the components.

1089
01:11:03.195 --> 01:11:04.195
So I in case Yeah.

1090
01:11:04.315 --> 01:11:10.635
Because we brought up how to delete them, then you can kinda manually delete them from there and before we get the universal delete thing.

1091
01:11:10.635 --> 01:11:11.135
But

1092
01:11:11.500 --> 01:11:14.560
Perfect. Yeah. Thanks for thanks for referencing that. That's a great point.

1093
01:11:14.780 --> 01:11:19.040
You know, I usually just search the label, open them, and delete them, but you can this is way faster.

1094
01:11:19.099 --> 01:11:19.599
Definitely.

1095
01:11:20.219 --> 01:11:25.679
I always wanna look at the piece before I delete it, though, for some reason just in case there's a trigger I missed or something.

1096
01:11:26.225 --> 01:11:26.885
But cool.

1097
01:11:27.345 --> 01:11:33.125
Alright, guys. My last ask for you is we absolutely love having people like you. We appreciate you.

1098
01:11:33.425 --> 01:11:36.965
You are the type of people that we want inside of Simplero. So

1099
01:11:37.745 --> 01:11:39.605
if you could, if it makes sense contextually

1100
01:11:40.385 --> 01:11:41.685
in your conversations, tell

1101
01:11:42.120 --> 01:11:45.480
tell a friend about us. Sorry, I would say. Bring someone in.

1102
01:11:45.480 --> 01:11:48.280
We'll onboard them just like we did yourself.

1103
01:11:48.280 --> 01:11:52.700
We'll make sure that they're educated and ready to just explode their businesses online.

1104
01:11:53.240 --> 01:11:55.180
So if you know a friend, let us know,

1105
01:11:55.560 --> 01:11:57.180
and have a wonderful day.

1106
01:11:58.665 --> 01:11:59.405
Thank you.

1107
01:11:59.865 --> 01:12:00.685
Bye, guys.

1108
01:12:01.465 --> 01:12:02.445
Let's talk soon.

1109
01:12:04.985 --> 01:12:05.805
Thank you.

1110
01:12:06.265 --> 01:12:07.706
Thank you. Bye.

