WEBVTT 1 00:00:00.000 --> 00:00:01.300 Yeah. I'm 2 00:00:01.920 --> 00:00:04.400 I'm a fucking old dude. I've been around the block. 3 00:00:04.400 --> 00:00:07.279 I know this shit in and out like nobody's business. 4 00:00:07.279 --> 00:00:10.480 If you want to work with one of those young kids out there, that's awesome. 5 00:00:10.480 --> 00:00:11.780 There are many great people. 6 00:00:11.840 --> 00:00:17.975 If you want someone who knows this shit because he's done it, lived it, like, like, master photographer, own that, own the age. 7 00:00:17.975 --> 00:00:20.555 I think that's gonna really set you apart. 8 00:00:21.975 --> 00:00:22.715 Hello there. 9 00:00:23.255 --> 00:00:24.395 How are you doing, man? 10 00:00:25.175 --> 00:00:27.115 I'm doing good for a old guy. 11 00:00:28.930 --> 00:00:29.830 Yeah. It's amazing. 12 00:00:30.290 --> 00:00:32.070 Pretty good. I just spent 13 00:00:32.770 --> 00:00:36.790 two and a half hours this morning in the gym and then played eight holes of golf. 14 00:00:37.809 --> 00:00:40.230 Amazing. Two and a half hours in the gym? 15 00:00:40.535 --> 00:00:44.075 Yeah. I have this whole routine that I do. I do three times a week. 16 00:00:44.455 --> 00:00:48.075 Wow. I I go through a bunch of machines, and then I do cardio. 17 00:00:48.855 --> 00:00:53.815 Amazing. That's commitment. I love it. What's the best? Trying to stay alive. I'm 76. 18 00:00:53.815 --> 00:00:53.975 So 19 00:00:54.700 --> 00:00:55.200 Yeah. 20 00:00:56.219 --> 00:00:58.559 I'm stronger than half the guys in there. 21 00:00:59.660 --> 00:01:02.399 That's great. So So how are you doing? 22 00:01:02.860 --> 00:01:07.440 You didn't start training yesterday, I take it. You've been at Oh, no. I've I've actually 23 00:01:08.095 --> 00:01:10.354 done this my whole life on and off, but 24 00:01:10.975 --> 00:01:12.435 I I got some numbers 25 00:01:12.735 --> 00:01:18.115 about two months ago that my sugar was a little high. I was like, okay. Time to get serious. 26 00:01:18.735 --> 00:01:23.555 Nice. So I'm counting calories and drinking protein and working out. 27 00:01:24.070 --> 00:01:24.550 Cool. And, 28 00:01:25.910 --> 00:01:30.970 it's, you know what they say? They say, emotions, lotion. So I'm not getting as much, 29 00:01:32.310 --> 00:01:33.850 feeling of, you know, 30 00:01:34.390 --> 00:01:36.330 stiffness like I used to get. 31 00:01:36.665 --> 00:01:38.104 Okay. That's great. That's great. 32 00:01:38.104 --> 00:01:42.424 That's You know, when you drink the when you drink the if you do the protein shakes, is that what you're doing? 33 00:01:42.424 --> 00:01:44.365 I I have the protein shakes. 34 00:01:44.665 --> 00:01:46.925 It's not really it's it's the Here's the 35 00:01:47.625 --> 00:01:47.865 trick. 36 00:01:47.865 --> 00:01:53.120 You do the protein shake, you have to pour in some vodka because then it goes straight into your muscles faster. 37 00:01:53.660 --> 00:01:54.160 Yeah. 38 00:01:54.940 --> 00:01:57.280 Yeah. No. Don't don't do that. 39 00:01:57.660 --> 00:01:58.160 No. 40 00:01:58.540 --> 00:01:58.700 That 41 00:01:59.500 --> 00:02:02.560 well, so I admire everything you've done very much. 42 00:02:04.895 --> 00:02:08.595 I'm not as I'm not good with logic as much like you are, but, 43 00:02:09.055 --> 00:02:10.835 I've admired that you, 44 00:02:11.455 --> 00:02:14.595 have put together such a great business and that you're also now, 45 00:02:15.295 --> 00:02:18.275 committing yourself to helping people. And I think that's 46 00:02:18.900 --> 00:02:19.400 that's, 47 00:02:19.780 --> 00:02:22.580 very admirable of you. A lot of people wouldn't do that. 48 00:02:22.580 --> 00:02:25.480 A lot of people would get some money, and then you say, how would it? So, 49 00:02:27.300 --> 00:02:33.334 but anyway I found out a a long time ago that I'm I'm not motivated by money at all. I'm motivated 50 00:02:34.194 --> 00:02:39.095 by, you know, intimacy really to, like, by by, you know, being connecting with people. 51 00:02:39.635 --> 00:02:40.995 Well, you know what they say about money. 52 00:02:40.995 --> 00:02:45.174 They they say money is important to the degree that you have it or don't have it. So, 53 00:02:46.970 --> 00:02:48.910 I think if you don't have it, 54 00:02:50.490 --> 00:02:51.630 you're very motivated 55 00:02:52.410 --> 00:02:54.830 by it. But I think if when you get to the point 56 00:02:55.290 --> 00:02:58.910 where you don't really need it, then you need to find other other things. 57 00:02:59.565 --> 00:03:02.205 And, like, I love money. I'll gladly take more of it. 58 00:03:02.205 --> 00:03:05.485 I wanna buy a private jet so I can go wherever the hell I want, whenever I want. 59 00:03:05.485 --> 00:03:07.504 But, like, but it's but 60 00:03:08.285 --> 00:03:10.685 it doesn't motivate me to think about money. 61 00:03:10.685 --> 00:03:15.700 Like, oh, how do I make like, it doesn't it's not motivating. Zero energy in it for me. Well yeah. 62 00:03:15.840 --> 00:03:19.460 And and, you know, it's the same same thing. I mean, if you, 63 00:03:20.720 --> 00:03:25.060 if you do the right things, then you you attract the success without 64 00:03:25.360 --> 00:03:29.795 actually chasing. If you go after money just for money, you'll never get it. Yeah. So I believe. 65 00:03:29.795 --> 00:03:32.275 Yeah. Get it by doing the things that help people. 66 00:03:32.435 --> 00:03:36.755 Get it, and then you get your like, get something else where, like, you you're really like, the there's 67 00:03:37.315 --> 00:03:43.495 we're in Malibu now, and so when you drive from LA by Santa Monica out here, on the coast, there's the, 68 00:03:44.330 --> 00:03:46.510 it's not the Hearst. It's the 69 00:03:47.450 --> 00:03:49.709 the it's not the Hearst Castle. It's the there's, like, 70 00:03:50.170 --> 00:03:52.750 an estate. What is it? Rockefeller Estate or something? 71 00:03:53.690 --> 00:04:00.215 I forget whose it is, but but there's this estate, and the the owner is, like, one of the, you know, early, very, very rich people in America. 72 00:04:01.395 --> 00:04:05.815 But supposedly, he said he would give up his entire fortune for one marriage that worked. 73 00:04:05.955 --> 00:04:09.635 He was married four times and then never or, like, he was like, screw all the money. 74 00:04:09.635 --> 00:04:14.129 I just want marriage. I want just a one woman that I can be in relationship with. Right? 75 00:04:14.430 --> 00:04:14.930 Interesting. 76 00:04:15.550 --> 00:04:16.610 Yeah. Yeah. 77 00:04:16.829 --> 00:04:26.085 And, you know, if if somebody if if the women find out you got a lot of money, then you're never gonna get the right one because they're gonna be they're gonna be motivated by what you have. 78 00:04:26.164 --> 00:04:30.264 I've been married to the same woman for fifty years. We just had our fiftieth anniversary, 79 00:04:30.725 --> 00:04:33.785 and we both we both had zero when we met. 80 00:04:34.245 --> 00:04:36.425 Yeah. And, I mean, really nothing. 81 00:04:36.884 --> 00:04:37.705 And so 82 00:04:38.085 --> 00:04:40.345 I'm a five time millionaire now from 83 00:04:41.130 --> 00:04:44.110 from the from working and investing and doing things. So, 84 00:04:45.850 --> 00:04:48.509 you know, and I had a one one man business. 85 00:04:49.370 --> 00:04:54.350 It's nothing like you've done, but, I made the most of what I the opportunities I had. 86 00:04:54.685 --> 00:04:55.805 Yeah. So, 87 00:04:56.525 --> 00:05:04.145 now I'm doing the I well, since I retired, I sold the business when the pandemic came out because I didn't wanna be in front of people. 88 00:05:04.604 --> 00:05:05.085 So, 89 00:05:06.604 --> 00:05:07.264 I started, 90 00:05:07.965 --> 00:05:11.460 writing books. I've written five books, and now I'm I'm also, 91 00:05:11.940 --> 00:05:12.600 I do, 92 00:05:13.460 --> 00:05:15.060 YouTube channel, and I have, 93 00:05:15.860 --> 00:05:16.760 and I'm coaching. 94 00:05:17.380 --> 00:05:19.880 So the enigma here for me 95 00:05:20.260 --> 00:05:24.760 is, like, I really like to coach and help people because I have a ton of experience. 96 00:05:24.820 --> 00:05:28.514 And the people that learn from me have I've really created 97 00:05:29.294 --> 00:05:33.315 so much success for them. They don't really need me anymore, which I guess is the idea. 98 00:05:33.615 --> 00:05:38.755 But in the case, I try to pick up new people. So the problem that I've run into 99 00:05:39.900 --> 00:05:45.360 is that I had I have a Facebook group with, like, 10,000 people because I'm well known in my industry. 100 00:05:46.060 --> 00:05:51.520 And I was continually writing and picking up people through that, and then Facebook stopped 101 00:05:52.035 --> 00:05:53.975 sending my posts and things out. 102 00:05:54.515 --> 00:05:58.455 They've cut them way down, and I don't have all their email names. 103 00:05:58.835 --> 00:05:59.655 Mhmm. So, 104 00:06:01.075 --> 00:06:03.415 the problem is I'm having trouble regenerating 105 00:06:03.715 --> 00:06:04.215 new 106 00:06:04.590 --> 00:06:10.850 new clients because now I have to go I have a very specialized field, so I have to go out in the world 107 00:06:11.230 --> 00:06:12.690 where I'm basically unknown. 108 00:06:13.310 --> 00:06:17.325 And, of course, that's a jungle because there's so many people coaching and doing things. 109 00:06:17.325 --> 00:06:21.985 So I'm I'm considered an expert of the people that know me, but I can't get the word out as much. 110 00:06:22.445 --> 00:06:23.085 I get 111 00:06:23.565 --> 00:06:25.505 Yeah. So what that's kind of it. Yeah. 112 00:06:26.205 --> 00:06:29.505 Are you are you consistently getting new leads today? 113 00:06:30.680 --> 00:06:31.500 No. I mean, 114 00:06:32.120 --> 00:06:33.960 I write I I write a lot. 115 00:06:33.960 --> 00:06:38.620 I write almost every day on Facebook, but it it goes out to a very small amount of people. Yeah. 116 00:06:39.080 --> 00:06:43.340 Yeah. You get it. You can't really buy you can't really buy that in groups. 117 00:06:43.560 --> 00:06:45.100 They Facebook has stopped. 118 00:06:46.685 --> 00:06:49.105 They've stopped doing that probably because 119 00:06:49.565 --> 00:06:53.425 a lot of people complain with privacy. They sign up for groups, and then they get hammered. 120 00:06:53.725 --> 00:06:55.825 So I think that Facebook has decided 121 00:06:56.525 --> 00:07:00.305 that it's not in their best interest with groups, which most groups are not. 122 00:07:00.630 --> 00:07:04.970 Most all groups, you don't pay for a group, so they're not really making anything on that. 123 00:07:05.430 --> 00:07:05.930 Mhmm. 124 00:07:06.790 --> 00:07:07.290 So, 125 00:07:08.070 --> 00:07:09.430 it's just a difficult thing. 126 00:07:09.430 --> 00:07:13.030 So I'm writing books, and I'm selling some books, and I'm doing the YouTube channel. 127 00:07:13.030 --> 00:07:17.565 But it's a very, very small amount of people, not enough to to do that. So tell me. 128 00:07:17.565 --> 00:07:21.485 So, you said you started a very narrow audience. What is the audience? 129 00:07:21.485 --> 00:07:23.505 I mean, you're in photography. Right? 130 00:07:24.044 --> 00:07:27.264 Yeah. I'm a portrait artist. I was for many years, 131 00:07:27.645 --> 00:07:29.745 and and I've written books on it. And 132 00:07:30.205 --> 00:07:32.340 and, the The audience you're trying to reach is 133 00:07:33.060 --> 00:07:37.880 is who? Well, I'm trying to reach out in the world of people that are interested in 134 00:07:38.580 --> 00:07:44.040 in learning to become full time professionals for the most part because I know how to do that. 135 00:07:44.340 --> 00:07:51.885 So are these people who are thinking about becoming photographers or people who are already photographers and they're thinking about making their their full time professional career? 136 00:07:51.885 --> 00:07:55.665 Or they're already professionals, but they're just not doing that great. Like, where are they at? 137 00:07:56.045 --> 00:08:02.510 So that's sort of like saying, I'm going to fish for for bass, but lots of other fish were biting and catching 138 00:08:02.890 --> 00:08:04.270 in between catching bass. 139 00:08:04.810 --> 00:08:06.750 So you can't really 140 00:08:07.850 --> 00:08:08.350 locate 141 00:08:08.810 --> 00:08:10.110 you you have to 142 00:08:10.490 --> 00:08:14.305 have, like, go through lots of people to to come upon those pipe. 143 00:08:14.765 --> 00:08:19.505 But but if you could pick, like, who is your dream client? Who would you most wanna work with? 144 00:08:20.525 --> 00:08:24.225 Well, I I I I most wanna work with people who 145 00:08:26.240 --> 00:08:28.260 who who will follow what I teach. 146 00:08:28.800 --> 00:08:30.240 But, I mean, they have to, 147 00:08:30.960 --> 00:08:36.980 you know, they have to be committed to to the journey and and and follow the the information. 148 00:08:37.120 --> 00:08:41.460 And there's there's no magic pill out there. Yeah. So tell me about one of your favorite clients. 149 00:08:42.345 --> 00:08:43.245 Well, I have 150 00:08:43.705 --> 00:08:44.845 strangely enough, 151 00:08:46.985 --> 00:08:50.605 my favorite one of my favorite clients right now is a is a woman 152 00:08:51.385 --> 00:08:52.985 who is married to, 153 00:08:54.570 --> 00:08:55.870 a man in a cloth. 154 00:08:56.410 --> 00:08:57.450 What do you call him? 155 00:08:58.170 --> 00:08:59.310 Not a priest, but, 156 00:08:59.850 --> 00:09:04.030 a deacon or something in the in the church. But she's she's in her 157 00:09:04.730 --> 00:09:09.550 mid thirties. She's got four she's got three children. She's pregnant with another one. 158 00:09:10.685 --> 00:09:11.665 And this woman 159 00:09:12.445 --> 00:09:20.785 has she's been with me for, like, three years, has gone from, like, very little nothing to, like, she just opened her own studio now, and she's 160 00:09:21.165 --> 00:09:26.320 she's making really good money, and she's got a good brand, and she's got a good website. 161 00:09:27.180 --> 00:09:35.120 And, you know, and she's learned how to to attract clients and how to sell to them and and all the other myriad of things that happen. 162 00:09:35.580 --> 00:09:36.560 And I really 163 00:09:37.275 --> 00:09:37.775 am, 164 00:09:39.275 --> 00:09:40.815 impressed by her, 165 00:09:42.315 --> 00:09:48.555 her eyes are on the goal, and she, you know, she just keeps fighting and get and making things happen. 166 00:09:48.555 --> 00:09:51.695 So Mhmm. That, you know, that's the whole thing. When you're coaching, 167 00:09:52.270 --> 00:09:56.270 You you know, you get a lot of people want, but how bad do they want the things they say they want? 168 00:09:56.270 --> 00:09:57.570 That's what you find out. 169 00:09:58.830 --> 00:10:02.510 And so what was true about her when she started working with you? 170 00:10:02.510 --> 00:10:05.250 Like, where was she at in her business, and what was her goal? 171 00:10:06.275 --> 00:10:08.215 Well, she was kind of working. 172 00:10:08.995 --> 00:10:13.255 She had she was working as a photographer, but she didn't have much business. 173 00:10:13.315 --> 00:10:16.375 And she was, you know, in her home with her raising her kids, 174 00:10:17.155 --> 00:10:21.460 and she was, not really making much money at it. Mhmm. 175 00:10:21.600 --> 00:10:28.260 She want her her idea what she wants is she wants to be able to send all of her kids to a good school and college. 176 00:10:28.880 --> 00:10:29.380 And 177 00:10:30.240 --> 00:10:34.480 and, you know, because her husband doesn't make a lot of money, and she wants that's what her goal is. 178 00:10:34.480 --> 00:10:37.665 And my goal for her is to achieve those things, 179 00:10:38.125 --> 00:10:43.504 and she can eventually make her her become a millionaire, and she's well on her way. So, 180 00:10:44.365 --> 00:10:48.064 so yeah. And and what is your your 181 00:10:48.420 --> 00:10:53.000 plan or your process for getting her from where she was to becoming a millionaire? 182 00:10:54.740 --> 00:10:57.080 Well, I you know, the whole thing, 183 00:10:58.339 --> 00:11:04.055 and you can relate to this because I ask people, you know, I don't I don't like to shove something down someone's throat. 184 00:11:04.055 --> 00:11:08.555 You tell me here's the things that I can do. You tell me what you want, 185 00:11:09.095 --> 00:11:11.595 and I'll build you a plan. And then you can 186 00:11:12.055 --> 00:11:16.475 tell me if you want to if this works for what you want to achieve. 187 00:11:16.580 --> 00:11:22.040 Because there's people that wanna achieve things that they that they can achieve for, for a number of reasons. 188 00:11:22.660 --> 00:11:24.760 So it's usually because 189 00:11:25.860 --> 00:11:29.935 they, they're not really willing to take the risks. There's always risks. 190 00:11:29.935 --> 00:11:34.655 There's never So what were what were some of the what were some of the steps that you took her through? 191 00:11:34.655 --> 00:11:38.895 It was, like, clarifying who you you're she wants to work with and, like No. 192 00:11:38.895 --> 00:11:42.035 I mean, she her work I got her work to look better. 193 00:11:42.380 --> 00:11:47.040 Okay? Great. Yeah. And that's one thing. So there's the technical side of training 194 00:11:47.420 --> 00:11:47.819 and Yep. 195 00:11:47.980 --> 00:11:54.779 Getting posing and going through her work and each time looking at her portraits, telling how what she didn't write, what she didn't do wrong, how to make them better. 196 00:11:54.779 --> 00:11:57.440 So that's one aspect. Then there's the other aspect 197 00:11:58.065 --> 00:12:02.725 of building your website and creating it correctly and then building the brand. 198 00:12:03.185 --> 00:12:05.045 And the next thing is the marketing. 199 00:12:05.745 --> 00:12:07.765 How are you gonna go out there 200 00:12:08.225 --> 00:12:14.790 and and and find your target market and and get your message out there and get people to come to you. 201 00:12:14.810 --> 00:12:19.310 And that's that's are you doing how how are you helping or how is she doing that? 202 00:12:20.010 --> 00:12:21.450 Well, what I did for her 203 00:12:22.410 --> 00:12:22.810 okay. 204 00:12:22.810 --> 00:12:27.855 So you don't know a lot about this business, but I can tell you that photographer's a dime a dozen. 205 00:12:28.095 --> 00:12:28.834 There's probably 206 00:12:29.535 --> 00:12:33.795 there's probably on around your block, there's probably 15 people that are doing photography. 207 00:12:33.855 --> 00:12:37.954 So there it's really easy to get into. It's not like you gotta go to medical school. 208 00:12:38.014 --> 00:12:40.834 You can buy a camera, pick up a so so, basically, 209 00:12:41.480 --> 00:12:45.320 you have to build the brand and everything like that. It's sort of like like anything. 210 00:12:45.320 --> 00:12:49.000 I mean, you can get a Rolex. You can get a Timex. They both keep time. Right? 211 00:12:49.000 --> 00:12:50.540 Why don't people buy a Rolex? 212 00:12:50.600 --> 00:12:54.300 Because of the brand and what it appeals to the people who like Rolexes. 213 00:12:54.360 --> 00:13:05.725 So you have to create the kind of product of the people that like you know, they don't wanna put a JCPenney's portrait in their living room even though they can afford it because they spent thousands of dollars on their living room furniture. 214 00:13:05.945 --> 00:13:09.005 So they want a beautiful portrait, and they wanna know that the person 215 00:13:09.519 --> 00:13:10.180 is credible. 216 00:13:10.640 --> 00:13:15.860 So that's the brand part of it, but you still the biggest thing once you've filled all these pieces, 217 00:13:16.560 --> 00:13:18.500 the biggest thing is to get 218 00:13:19.839 --> 00:13:23.380 clients. Right? You can't sell to the air. You gotta have people coming in the door. 219 00:13:23.600 --> 00:13:30.524 So what we have to do is we do a lot of this call call alliance there's two things actually called alliance marketing. 220 00:13:30.524 --> 00:13:33.425 And alliance marketing would be like, for example, 221 00:13:35.165 --> 00:13:36.305 like, let's say 222 00:13:38.360 --> 00:13:39.100 your business, 223 00:13:39.800 --> 00:13:41.020 you had the top 224 00:13:41.800 --> 00:13:42.620 50 clients, 225 00:13:43.560 --> 00:13:48.060 and you had a a photographer that was world class. And you say, 226 00:13:48.760 --> 00:13:50.380 I am gonna gift you 227 00:13:50.775 --> 00:13:53.115 a free portrait with this photographer 228 00:13:54.055 --> 00:13:56.315 because you've been a great client. And 229 00:13:56.695 --> 00:14:03.915 and the client and the photographer will go in there, and it'll give them, say, a small portrait that's valued at 1,000, $2,000 or something. 230 00:14:04.200 --> 00:14:10.620 And, of course, if that's the target client, once they see the portrait, they're going to, in some cases, usually, 231 00:14:11.240 --> 00:14:13.820 about 50% if they're the right people, 232 00:14:14.360 --> 00:14:15.260 will upgrade 233 00:14:16.774 --> 00:14:19.574 to the larger size, and that's where you make your money. 234 00:14:19.574 --> 00:14:22.954 So you'll get 10 people and five people will be sneakers, 235 00:14:23.255 --> 00:14:24.795 and five people will 236 00:14:25.175 --> 00:14:26.875 will go way beyond with 237 00:14:28.400 --> 00:14:33.140 because you because you you check the boxes that makes them feel they're not getting 238 00:14:33.600 --> 00:14:35.760 cheeky, you're not getting ripped off. 239 00:14:35.760 --> 00:14:39.680 So And then they bring in their family, and then they want more purchase and blah blah blah. Yeah. 240 00:14:39.680 --> 00:14:43.380 Sometimes it's sometimes it's that. Sometimes it's the children. Sometimes it's grandparents. 241 00:14:43.520 --> 00:14:48.365 It you know, it's it really runs the gamut. But the idea is the idea here, 242 00:14:49.545 --> 00:14:51.085 Calvin, is to fill your 243 00:14:51.625 --> 00:14:54.765 your appointment book. Okay? You wanna fill your appointment book. 244 00:14:55.385 --> 00:14:57.165 And and and so, 245 00:14:57.480 --> 00:15:00.459 I mean, with these people. Now you've got to 246 00:15:01.320 --> 00:15:01.820 control 247 00:15:04.440 --> 00:15:07.260 your product. You have to you can't be doing everything. 248 00:15:07.640 --> 00:15:08.300 You know? 249 00:15:08.680 --> 00:15:13.020 So you have to so the the idea of this is if you become 250 00:15:13.775 --> 00:15:14.275 professionally 251 00:15:14.975 --> 00:15:21.075 adequate in your studio. That means if I can do your portrait or you or your family in one hour. 252 00:15:21.935 --> 00:15:24.035 Okay? So I can do it in one hour, 253 00:15:24.495 --> 00:15:26.815 and then you come back and then you have your ordering session. 254 00:15:26.815 --> 00:15:30.070 So if you're a stinker, I've only given you an hour of my time. 255 00:15:30.450 --> 00:15:34.690 Mhmm. Right? And I maybe I get some samples out of it or something. I don't care. 256 00:15:34.690 --> 00:15:39.089 But I haven't invested. I haven't gone to your home and got in my car and dragged all my equipment. 257 00:15:39.089 --> 00:15:39.670 You understand? 258 00:15:40.445 --> 00:15:47.665 So that's why you can do five or six portraits in a day or, say, if you only wanna work three or four days a week, 259 00:15:48.125 --> 00:15:49.105 12 or 15 260 00:15:49.405 --> 00:15:54.285 people at the at that, say, upper end, maybe 10, and you get a $5,000 261 00:15:54.285 --> 00:15:54.785 average. 262 00:15:55.500 --> 00:15:56.000 Okay? 263 00:15:56.380 --> 00:16:01.920 So if you're an individual like her Okay. I get it. I get it. Thousand a month. 264 00:16:02.540 --> 00:16:05.280 Yeah. That's awesome. I love it. So okay. So, 265 00:16:06.940 --> 00:16:11.405 so this is very clear for me. Like, the the who you're targeting, who you're who you are, 266 00:16:12.685 --> 00:16:14.065 your dream client is 267 00:16:14.445 --> 00:16:17.185 and the value that you provide. Right? And then and, like, 268 00:16:17.805 --> 00:16:19.345 so what I'm thinking is 269 00:16:20.765 --> 00:16:23.820 first, your brand, just like you would for your clients. Right? 270 00:16:23.900 --> 00:16:26.640 We gotta make sure that your brand is is 271 00:16:27.260 --> 00:16:31.840 right, and I'm sure you've thought a lot about your brand and that you're very intentional with your brand, of course. 272 00:16:33.260 --> 00:16:36.720 How are you positioning yourself, like, branding wise? Like, what is your, 273 00:16:37.904 --> 00:16:41.845 what's unique about you compared to other coaches in this business? 274 00:16:42.545 --> 00:16:45.125 Well, it it oh, what is the well, 275 00:16:45.985 --> 00:16:48.725 I've I've been very successful. I'm a master photographer. 276 00:16:49.709 --> 00:16:53.329 I've won lots of awards. I've I've taken photographs of famous people. 277 00:16:55.070 --> 00:16:59.730 I've done a lot. I I I have a lot of credentials. Okay? And I've 278 00:17:00.110 --> 00:17:06.454 and I'm a proven entity because I'm a master of I have a master's degree in it from professional photographers of America. 279 00:17:06.454 --> 00:17:06.954 So 280 00:17:07.255 --> 00:17:11.095 I'm very you you couldn't you could look at and I've written books and everything. 281 00:17:11.095 --> 00:17:15.194 So it's there's no doubt that I'm really the real thing, 282 00:17:15.575 --> 00:17:19.434 and I am the real thing, and I've been successful. And I can prove through 283 00:17:20.040 --> 00:17:21.560 my, the things that, 284 00:17:22.520 --> 00:17:23.420 deep testimonials 285 00:17:23.800 --> 00:17:25.260 that I've helped other people. 286 00:17:25.560 --> 00:17:28.540 So now that's the matter and I'm not that expensive 287 00:17:29.240 --> 00:17:30.940 relatively speaking because 288 00:17:31.480 --> 00:17:33.020 I'm not really trying to 289 00:17:33.765 --> 00:17:36.905 charge launch. You know, I charge enough, but it's not crazy. 290 00:17:37.285 --> 00:17:40.825 Yeah. So what I'm thinking is, like, most of the other 291 00:17:41.285 --> 00:17:43.925 like, do you know do you have do you know other photography coaches? 292 00:17:43.925 --> 00:17:48.085 Do you have a sense of, like, the marketing of it? Yeah. Yeah. Some some of them are really good. 293 00:17:48.085 --> 00:17:49.145 Some of them are good gigs. 294 00:17:49.980 --> 00:17:51.280 Some of them what? Sorry. 295 00:17:51.660 --> 00:17:55.740 Some of them have some amazing gigs. So some of them are just hardcore business people. 296 00:17:55.740 --> 00:17:56.800 I'm not really 297 00:17:57.340 --> 00:17:59.920 Yeah. I'm not as hardcore as a lot of them are. 298 00:18:00.300 --> 00:18:02.160 Yeah. So so are you 299 00:18:03.554 --> 00:18:07.255 younger or older than the typical photography coach? Oh, I will. 300 00:18:07.955 --> 00:18:10.294 I I guess I'm older now. Yeah. 301 00:18:10.595 --> 00:18:14.615 I far. You know, that's that is some somewhat of a stigma. I agree. 302 00:18:15.120 --> 00:18:18.980 You know? No. No. No. No. That's my whole point is, like, that's a selling point. 303 00:18:19.760 --> 00:18:23.780 Well, you know, I used to get asked to lecture at big conventions and things. 304 00:18:24.160 --> 00:18:28.660 Yeah. And now they don't ask me because I want younger people. They don't want I get it. 305 00:18:28.774 --> 00:18:32.315 That's your that's your uniqueness. Right? That's your point of uniqueness. 306 00:18:32.855 --> 00:18:38.154 Like, someone who's like, I want, like, a 30 year old, 40 year old, whatever, like, they're not your people. 307 00:18:38.455 --> 00:18:42.100 So you wanna speak. You wanna own it and be like, Yeah. I'm 308 00:18:42.720 --> 00:18:45.200 I'm a fucking old dude. I've been around the block. 309 00:18:45.200 --> 00:18:49.300 I know this shit in and out, like, nobody's business because you freaking do. 310 00:18:49.600 --> 00:18:52.100 Like, you own your age as a quality. 311 00:18:52.880 --> 00:18:57.075 Like, if you hey. If you want to work with one of those young kids out there, that's awesome. 312 00:18:57.075 --> 00:18:58.455 There are many great people. 313 00:18:58.515 --> 00:19:03.395 If you want someone who knows a shit because he's done it, lived it, like, master photographer, I've written it. 314 00:19:03.395 --> 00:19:08.615 Like like, own that. Own the age. I think that's gonna really set you apart. 315 00:19:09.830 --> 00:19:10.710 Yeah. Well, the 316 00:19:11.350 --> 00:19:12.650 like, here's the thing. 317 00:19:13.350 --> 00:19:16.250 When I had I wanna go back to this Facebook thing. 318 00:19:16.630 --> 00:19:20.230 I I I built this tremendous group, 10,000 photographers. Right? They all signed up. 319 00:19:20.230 --> 00:19:24.010 I didn't sign them up. Mhmm. And when I could reach them, 320 00:19:24.645 --> 00:19:28.725 I would I would easily get, like, some Zooms, and I would talk with them. 321 00:19:28.725 --> 00:19:33.385 And then I do five Zooms, and then three would hire me, okay, at least to try it. 322 00:19:33.765 --> 00:19:34.005 And, 323 00:19:34.965 --> 00:19:40.800 so now I don't have an app I don't have a vehicle to reach people anymore, and that's the issue. 324 00:19:40.800 --> 00:19:42.020 It isn't my message. 325 00:19:42.720 --> 00:19:45.040 No. I get it. I get it. I totally get it. 326 00:19:45.040 --> 00:19:52.160 And I'm just doing the same process that you're doing for your clients is, like, let's talk about, like, who are you looking to help? 327 00:19:52.160 --> 00:19:55.535 How are you helping them? How are you positioning yourself? 328 00:19:55.535 --> 00:19:58.275 And then we can get to how do we reach those people. Right? 329 00:19:59.135 --> 00:20:03.935 So I'm just taking you kind of through the same process that you would probably take one of your clients through. 330 00:20:03.935 --> 00:20:04.435 Right? 331 00:20:05.535 --> 00:20:06.035 So, 332 00:20:07.190 --> 00:20:15.210 because I think so what I'm looking at is, like, well, we can look at is there a technical thing that we can do on the Facebooks, and I'm not, like, a super expert there, 333 00:20:15.590 --> 00:20:19.990 that would make things better in some way? Maybe, like I don't know if you have a group owner. 334 00:20:19.990 --> 00:20:21.770 Can you run ads that target 335 00:20:22.205 --> 00:20:26.705 members of the group or people like it or That's where it gets that's where it gets slimy. 336 00:20:26.765 --> 00:20:33.025 So you have you have to do it through a different way. And the way I was doing it, I I write 337 00:20:33.485 --> 00:20:33.985 articles, 338 00:20:34.570 --> 00:20:37.930 no selling, just information. And then, hey. 339 00:20:37.930 --> 00:20:41.150 If you wanna talk about your business, thirty minute call. 340 00:20:41.530 --> 00:20:43.950 You know? Yeah. It was done that way. 341 00:20:44.490 --> 00:20:45.230 This industry, 342 00:20:45.930 --> 00:20:49.230 you know, if you get out there with a with a seven page, 343 00:20:49.885 --> 00:20:52.945 landing page with all this, it's not really 344 00:20:53.485 --> 00:20:54.945 the kind of thing that's 345 00:20:55.325 --> 00:20:59.425 this design for. It doesn't really doesn't really work that way. 346 00:20:59.885 --> 00:21:03.665 So your the messaging was good before. It's not effective 347 00:21:04.125 --> 00:21:04.625 now. 348 00:21:05.380 --> 00:21:05.880 Yeah. 349 00:21:07.140 --> 00:21:12.280 Well, so the reason I talk about brand is, like, if we're gonna reach a cold audience, 350 00:21:12.820 --> 00:21:13.480 we gotta 351 00:21:14.179 --> 00:21:16.600 be clear on who are who 352 00:21:16.900 --> 00:21:18.919 who you are and what sets you apart. 353 00:21:19.299 --> 00:21:19.799 Right? 354 00:21:20.325 --> 00:21:22.804 And your age is gonna be part of that because your 355 00:21:23.765 --> 00:21:26.904 it speaks to your level level of experience. And I'm I'm 356 00:21:27.365 --> 00:21:31.044 okay with that. I'm not I'm not saying that is not really the deal breaker here. 357 00:21:31.044 --> 00:21:34.904 The deal breaker here is just the sheer messaging that I can't get out now 358 00:21:35.284 --> 00:21:40.330 because because it's changed, and that's it. If I could get my word out, it would in this world. 359 00:21:40.330 --> 00:21:42.429 Right? Like, you know, email, 360 00:21:42.730 --> 00:21:45.530 open rates, like, people read their email less and less. 361 00:21:45.530 --> 00:21:51.785 They get get bombarded with things on Facebook or they just moved on from Facebook to TikTok or that's always gonna change. 362 00:21:51.785 --> 00:21:55.805 And we so as a business owners, we just have to adapt with that reality. And so 363 00:21:56.265 --> 00:22:02.905 maybe that Facebook group lived its like, serves its purpose, and now it's basically dead from a business perspective, and that's fine. 364 00:22:02.905 --> 00:22:06.110 Or maybe there is some way to revive it. Again, that's not my expertise. 365 00:22:06.490 --> 00:22:09.950 So what I'm looking at is how can how can we get you cold, 366 00:22:10.409 --> 00:22:11.610 like, fresh clients? 367 00:22:11.610 --> 00:22:18.435 How can we set up a a machine that generates leads and turns them from cold to warm to wanna join your program? 368 00:22:18.595 --> 00:22:21.795 Okay. I just if I can tell you what I what happened to me. 369 00:22:21.795 --> 00:22:28.455 So that's what I that's where I was, and I so I started a YouTube channel, and that's like a snail crawling up a mountain. 370 00:22:28.915 --> 00:22:31.470 So I'm up to, like, a 198 371 00:22:31.470 --> 00:22:35.470 people in, like, two years since, like, like, it's a very tiny audience. 372 00:22:35.470 --> 00:22:39.730 I don't really even know who they are. So there's one way, and then I've written these books, 373 00:22:40.270 --> 00:22:40.830 which makes me 374 00:22:41.550 --> 00:22:45.284 if, you know, a $100 a month or $50 a month. They're good books. 375 00:22:45.284 --> 00:22:49.524 They're great books, but it's not really I put in the books the things. 376 00:22:49.524 --> 00:22:51.304 So I've tried those two things. 377 00:22:51.764 --> 00:22:52.164 Yeah. 378 00:22:52.164 --> 00:22:56.725 But, again, like, you write a book, but then if you don't get anybody to read it, then, like, what's the point? 379 00:22:56.725 --> 00:22:57.060 Right? 380 00:22:58.740 --> 00:23:01.480 Facebook, nobody reads it. What's the point? So so, 381 00:23:02.820 --> 00:23:03.880 the simple model 382 00:23:04.900 --> 00:23:07.560 that I think could work very well is you you 383 00:23:07.940 --> 00:23:09.000 you make a, 384 00:23:09.685 --> 00:23:14.585 like, an an a paid offer that's, like, somewhere less than a $100 385 00:23:15.685 --> 00:23:16.185 that 386 00:23:16.965 --> 00:23:18.745 is a mini course 387 00:23:19.685 --> 00:23:23.580 where you teach something, and we can we'll talk about that in a minute. 388 00:23:23.820 --> 00:23:26.720 But then and then you can start running ads to that, 389 00:23:27.500 --> 00:23:29.840 and that can be made profitable 390 00:23:30.299 --> 00:23:34.700 so that you're running ads, you sell a $100 thing, and that's, like Yeah. 391 00:23:34.779 --> 00:23:36.700 Break even or even profitable right there. 392 00:23:36.700 --> 00:23:42.215 And then every single person who bought that course is a potential coaching client and the next step. 393 00:23:42.215 --> 00:23:46.875 Like, in the course, you're just like, hey. And if you want my help implementing this, you know, 394 00:23:47.255 --> 00:23:51.675 click here and let's talk. Yeah. Some of the challenges there. Okay. So I have a course that I did, 395 00:23:52.799 --> 00:23:53.779 Alliance Marketing, 396 00:23:54.400 --> 00:24:01.140 and I paid a lot of money to to get it help people help me get it done and everything, and it's a a really good course. 397 00:24:01.600 --> 00:24:02.100 And 398 00:24:02.720 --> 00:24:04.400 through the Facebook group and they were 399 00:24:05.385 --> 00:24:07.165 when it was effective, I sold 400 00:24:07.945 --> 00:24:08.825 $10,000 401 00:24:08.825 --> 00:24:09.645 of the course. 402 00:24:10.185 --> 00:24:11.965 And how much was it per per? 403 00:24:12.905 --> 00:24:14.665 The course is, like, $2.97 404 00:24:14.665 --> 00:24:18.045 for the course sheet. Actually, not a million dollars. And 405 00:24:18.400 --> 00:24:23.700 every every year, I have one person might offer it. So so I've done that. 406 00:24:24.320 --> 00:24:27.140 There's there's so many courses out there that people, 407 00:24:28.160 --> 00:24:32.420 you know, it's the same thing with AI. There's just so much of everything. So the key is, 408 00:24:33.235 --> 00:24:35.414 in my mind, from my experience, 409 00:24:36.434 --> 00:24:39.335 you need to have constant contact with people 410 00:24:39.715 --> 00:24:43.654 for them to trust you. And people generally do not want to just 411 00:24:45.169 --> 00:24:49.570 buy something from someone they don't know because they're just They do all the time. No. 412 00:24:49.570 --> 00:24:51.990 They do that all the time. Maybe I'm not good at 413 00:24:52.370 --> 00:24:57.090 it then. Yeah. That's fine. We're all like, we're this is just the process of figuring it out. 414 00:24:57.090 --> 00:25:04.085 So what you wanna do so what what I would say is, like, make a course that's like a impulse buy, like snackable, $50. 415 00:25:04.145 --> 00:25:08.885 You know? Something something that's very easy that solves a micro problem. 416 00:25:09.345 --> 00:25:11.365 Not a big problem. A micro problem. 417 00:25:11.745 --> 00:25:17.070 And then on the back end of that is, like, my coaching, or you can make other courses after that. 418 00:25:17.070 --> 00:25:22.510 But it's, like, literally, the course is, like, total of of, like, two hours. It's mini. It's tiny. 419 00:25:22.510 --> 00:25:23.170 It's small, 420 00:25:23.470 --> 00:25:27.675 but it solves a very specific problem that people are like, yeah. I wanna solve that problem. 421 00:25:27.915 --> 00:25:32.395 So the question that we need to address is, what is the what is the first problem? 422 00:25:32.395 --> 00:25:34.655 Like, this lady that your your favorite client, 423 00:25:34.955 --> 00:25:37.835 what's a small problem that she had that was her first problem? 424 00:25:37.835 --> 00:25:40.795 Maybe it's a skills issue, a photography skills issue. 425 00:25:40.795 --> 00:25:44.440 Is this, like, something that you can teach photographers there that that 426 00:25:44.820 --> 00:25:46.840 most people don't know that makes a big difference? 427 00:25:48.100 --> 00:25:50.200 Well, that's that's an interesting thing because, 428 00:25:51.059 --> 00:25:56.919 because of the type of field it is, it's and sort of like a Calvin, it's sort of like a chain. Okay? 429 00:25:57.675 --> 00:25:58.175 And 430 00:25:59.355 --> 00:26:05.295 if a chain breaks breaks where? The weakest link. Right? Yeah. So there are so unless 431 00:26:05.675 --> 00:26:07.375 I can teach one of the links, 432 00:26:08.635 --> 00:26:12.320 but if the the rest of them are not I get it. No. I get it. 433 00:26:12.600 --> 00:26:16.700 It's not gonna really that be so what I'm saying is there isn't, like, one thing 434 00:26:17.400 --> 00:26:23.880 that I can think of immediately that's gonna make a make a difference unless they have a certain problem or something that I know of. 435 00:26:23.880 --> 00:26:31.465 So The way you think about it, right, is, like, every time you solve a problem, there's a new problem that that that be that appears. 436 00:26:32.725 --> 00:26:36.105 Like, you know, you teach someone to lose weight, now they're like, 437 00:26:36.580 --> 00:26:37.960 now they need new clothes. 438 00:26:38.340 --> 00:26:39.240 Or, like, 439 00:26:39.540 --> 00:26:40.040 you 440 00:26:40.500 --> 00:26:47.380 you like, someone's thinking about selling their house, you do can maybe, like, an evaluation or a cleanup for sale, and then, like, oh, now they need it listed. 441 00:26:47.380 --> 00:26:50.580 Now they, like, now they sold sold it. Now they need someone to do whatever. 442 00:26:50.580 --> 00:26:55.125 Like, you know, there's always a series of problems that happen. So we can do one of two things. 443 00:26:55.125 --> 00:27:01.225 One is, like, add find one problem that, of course, not everybody has, but that's a very common problem 444 00:27:01.605 --> 00:27:02.585 for the perfect 445 00:27:03.045 --> 00:27:05.785 dream client that you wanna work with that they have this problem. 446 00:27:06.030 --> 00:27:13.250 And so now if you solve it and you solve it very quickly and they can just consume it right away to to max three hours or something, 447 00:27:13.550 --> 00:27:17.630 they get value. Now they like you. They paid you money, and they saw, oh my god. 448 00:27:17.630 --> 00:27:21.394 That was super valuable. I'm so glad I learned this. I like this guy. Hey. 449 00:27:21.394 --> 00:27:24.054 If you would might like my help, you know, 450 00:27:24.755 --> 00:27:34.455 taking your business to a million dollars a year, like, this is what I do and then some some, like for example, this lady and that lady and then, you know, click here and apply or something. 451 00:27:34.720 --> 00:27:37.380 That model works great. The trick is 452 00:27:37.840 --> 00:27:42.660 pick a and you can have 10 of these, but just to begin with, pick one that most people 453 00:27:43.040 --> 00:27:45.700 have a, say, problem that would be a good lead in. 454 00:27:45.760 --> 00:27:49.965 The other way is that you you give people the map. So you're saying, hey. 455 00:27:49.965 --> 00:27:51.585 You wanna be a successful photographer. 456 00:27:52.125 --> 00:27:56.125 Here's the process. Like, you need you gotta up your skills, and here's, like, four things. 457 00:27:56.125 --> 00:28:00.764 You don't get too much of the how because it's gonna take too much time, but you gotta get your lighting right. 458 00:28:00.764 --> 00:28:05.070 You gotta get your blah blah blah, your the. These are the things you gotta do right skills wise. 459 00:28:05.070 --> 00:28:10.190 Then you gotta get your brand right because their photographers are a dime a dozen, and you gotta stand out. 460 00:28:10.190 --> 00:28:16.850 You gotta so you gotta figure out what's unique about like, whatever you do branding and just kinda distill it down to something you can teach in twenty minutes. 461 00:28:17.305 --> 00:28:27.145 And then, like, you gotta do so you kind of lay out your your your process, your plan there, and then you're like so that alone is super valuable for people because they don't think about this stuff. 462 00:28:27.145 --> 00:28:30.525 Right? So now they're oh, now they have a map. Okay. That's what I need to do. Great. 463 00:28:31.110 --> 00:28:35.610 Value. And if you'd like my help implementing all this, this is what I do all day in my coaching. 464 00:28:35.670 --> 00:28:37.130 Right? So you see 465 00:28:37.510 --> 00:28:41.290 that, like, it's you're selling something something that has value immediately, 466 00:28:41.750 --> 00:28:45.050 and then it leads naturally into wanting to work with you. 467 00:28:45.985 --> 00:28:48.645 Yeah. So one of the things that I did 468 00:28:49.505 --> 00:28:53.684 I like, so there's a lot of these kinds of things on this YouTube channel. 469 00:28:54.145 --> 00:28:56.965 This book I wrote on on posing is fantastic 470 00:28:57.905 --> 00:29:00.485 and teaches everything about posing and everything. So 471 00:29:00.910 --> 00:29:01.730 those things, 472 00:29:04.350 --> 00:29:08.750 people need. Like, the book on book on posing that I did. Mhmm. 473 00:29:08.750 --> 00:29:12.110 Like, anybody who wants to like, I could teach you. 474 00:29:12.110 --> 00:29:14.750 You could get this book and learn how to do opposing, really. 475 00:29:14.750 --> 00:29:18.955 It's not like it's not sign it's not like, you know, coding. 476 00:29:19.815 --> 00:29:21.115 So it can be fun. 477 00:29:22.855 --> 00:29:24.554 So, yeah, I got this book. 478 00:29:25.415 --> 00:29:28.315 Maybe something with with that, 479 00:29:28.775 --> 00:29:30.635 but still the question remains. 480 00:29:33.250 --> 00:29:35.030 How do we get it out to everybody? 481 00:29:35.410 --> 00:29:42.130 Ads. Ads. That's the thing. So we need something that we can run ads to and make money on it. Right? 482 00:29:42.130 --> 00:29:45.250 That's that's the idea. And it needs to be short and stackable. Right? 483 00:29:45.250 --> 00:29:47.055 So people don't wanna read a whole book. 484 00:29:47.135 --> 00:29:49.635 Some people do, but most people don't wanna read a whole book. 485 00:29:49.695 --> 00:29:52.995 They don't want to know everything about posing. You just give them, like, 486 00:29:53.855 --> 00:29:57.775 five things that they can do tomorrow to make their shoot better. So they're like, oh my god. 487 00:29:57.775 --> 00:30:00.435 This guy, Jeff, is a genius. Like, that's amazing. 488 00:30:00.910 --> 00:30:03.250 Right? And that's just like those YouTube thing. 489 00:30:03.310 --> 00:30:07.890 If you look at my YouTube channel, it was one of those just like a little vignette of what you're saying. 490 00:30:08.350 --> 00:30:10.830 Right. So the problem with the YouTube again is distribution. 491 00:30:10.830 --> 00:30:12.555 If you don't run ads to it, nobody's gonna 492 00:30:14.635 --> 00:30:16.555 see it, and it takes forever to figure out the algorithm of the organic thing. 493 00:30:16.555 --> 00:30:18.895 You got the hooks and the thumbnails and the like, 494 00:30:19.195 --> 00:30:24.255 there's and then you just gotta keep doing it forever. It takes forever. Right? So if you so 495 00:30:24.555 --> 00:30:25.055 organic's 496 00:30:25.840 --> 00:30:28.240 awesome, but it just takes a massive investment. 497 00:30:28.240 --> 00:30:31.460 And, like, there are so many people who are great like, really 498 00:30:32.480 --> 00:30:36.259 know their shit that you're also competing with. This is always just gonna take time. 499 00:30:36.720 --> 00:30:37.220 So 500 00:30:37.695 --> 00:30:38.434 having something 501 00:30:38.894 --> 00:30:41.315 that's cheap, that's an impulse buy 502 00:30:42.015 --> 00:30:46.755 that you can run ads to and actually make money, like, that's that's the fastest, 503 00:30:47.294 --> 00:30:51.794 simplest way to do this. Okay. So you're about that is that ads allow you to test things. 504 00:30:52.095 --> 00:30:57.120 You'll be like, okay. I'm gonna spend $30 on this. Did did this copy work? Do people click the link? 505 00:30:57.120 --> 00:31:00.260 Alright. People click the link, but they don't buy. Let me pause, 506 00:31:00.640 --> 00:31:06.095 like, rework the the the page that I take them to, and then, you know, start again. You know? 507 00:31:06.095 --> 00:31:11.535 So it whereas organic, you post and post and post and then maybe you're doing it wrong, but you you have no idea. 508 00:31:11.535 --> 00:31:15.855 Like, what what what is what needs to happen? Right? Do I just need to keep doing what I'm doing? 509 00:31:15.855 --> 00:31:19.795 Do I need to tweak this? Blah blah blah. It's hard. And so the next question for you 510 00:31:23.000 --> 00:31:26.920 is since you your strong point is building your kind of business that you did. Right? 511 00:31:26.920 --> 00:31:33.580 And now you through this business you built, you learned all these other things because you're doing websites and things connecting with people. 512 00:31:33.720 --> 00:31:37.915 So somebody like me comes to you and says, that's not my strong point. So 513 00:31:38.695 --> 00:31:39.675 who could I 514 00:31:40.135 --> 00:31:42.475 who is the person who is the thing? 515 00:31:43.255 --> 00:31:50.535 Because I don't wanna spend I don't wanna do all my time doing what you said and not doing it correctly, like this page and this thing. 516 00:31:50.535 --> 00:31:53.490 And and Yeah. There's somebody out there 517 00:31:55.070 --> 00:31:56.610 that I could pay 518 00:31:57.470 --> 00:31:57.630 to 519 00:31:58.750 --> 00:32:03.390 you know, I say, here, I have all this. Let's build this page. How do I market it? 520 00:32:03.390 --> 00:32:04.610 You know what I'm saying? 521 00:32:04.955 --> 00:32:09.855 Yeah. Because I'm I'm that's not my strong point, obviously. Totally totally get it. Yeah. 522 00:32:10.875 --> 00:32:12.815 I don't really have an answer for you on that. 523 00:32:15.995 --> 00:32:19.615 Yeah. I don't really have an answer for you on that. You really tell photographers? 524 00:32:20.280 --> 00:32:24.300 Yeah. You wanna be the best, then you study from the very best. 525 00:32:24.760 --> 00:32:25.260 Yes. 526 00:32:25.800 --> 00:32:26.300 Right? 527 00:32:26.440 --> 00:32:30.680 That's your that's your And because you're never gonna get better than the person you studied under. 528 00:32:30.680 --> 00:32:34.300 And and even if you would pay what you have to, do what you have to do, 529 00:32:35.075 --> 00:32:37.415 but that's your that's the way you start. 530 00:32:37.955 --> 00:32:44.215 And and so let's if I can apply that analogy to myself, if I want to do this thing, is it 531 00:32:44.595 --> 00:32:49.975 am I real I'm gonna make 8,000,000 mistakes trying to do this myself. Is there somebody out there 532 00:32:50.590 --> 00:32:52.770 who can because I have the 533 00:32:53.070 --> 00:32:56.850 I have all the other things you talked about. I have the information. 534 00:32:57.230 --> 00:33:02.210 I have what photographers want. I have all those things. I just don't have the product, 535 00:33:03.390 --> 00:33:05.010 the page, and the marketing. 536 00:33:05.845 --> 00:33:06.345 Yeah. 537 00:33:08.725 --> 00:33:13.305 I get it. I you get it. I know. Yeah. I mean, I love Simplero. 538 00:33:13.365 --> 00:33:18.025 I've got that's how I got involved with you with this course because the woman who made my course 539 00:33:18.460 --> 00:33:22.780 insists that I use it because that's who she used. And so I've been with you ever since. 540 00:33:22.780 --> 00:33:23.760 But now I have 541 00:33:24.140 --> 00:33:27.920 my website there. I have my coaches site. I got my, 542 00:33:28.300 --> 00:33:29.280 author site. 543 00:33:29.580 --> 00:33:36.185 But now I'm down to, like, one's one company one student that have no more so I'm I'm paying 544 00:33:36.725 --> 00:33:38.025 over $2,000 545 00:33:38.165 --> 00:33:41.225 to be with you, but I'm not making I can't can't 546 00:33:41.765 --> 00:33:42.265 generate 547 00:33:42.725 --> 00:33:46.005 work out. Do you have do you have email list? You have some email list. 548 00:33:46.005 --> 00:33:49.850 I have a thousand, and I send out these things every week, these letters. 549 00:33:50.150 --> 00:33:51.910 Yeah. So start there. Right? 550 00:33:51.910 --> 00:33:56.550 So, like, I would say, like, craft the super simple course, and don't you can do the course. 551 00:33:56.550 --> 00:34:01.210 That's you don't overthink that. Just be yourself. You don't need it fancily produced. 552 00:34:01.270 --> 00:34:04.225 You're just like, you're Jeff. You're you're the man. 553 00:34:04.365 --> 00:34:08.125 Like, you know your shit like nobody's business. You've been doing this your entire life. 554 00:34:08.125 --> 00:34:09.185 Lean into that, 555 00:34:09.565 --> 00:34:13.885 and then just share what you're sharing. Tell stories as you're doing it. Like, hey. 556 00:34:13.885 --> 00:34:18.364 When I, you know, took photos of this famous person, I used this pose, and here's why I used it. 557 00:34:18.364 --> 00:34:22.679 Like, you know, you know, you know, humble brag a little bit while you're doing it 558 00:34:22.980 --> 00:34:23.960 in that course. 559 00:34:25.139 --> 00:34:26.020 Just record it. 560 00:34:26.020 --> 00:34:32.295 Like, you're just being you for speaking to a friend, speaking to a fellow photographer, and, like, you love hey. 561 00:34:32.295 --> 00:34:35.275 I'm an older dude now. I just love seeing young photographers 562 00:34:35.574 --> 00:34:42.295 flourish, and they don't have to go all through all the difficult and challenges and struggles that I went through because, like, I really figured this out. 563 00:34:42.295 --> 00:34:48.480 And here, like, you know, you just with people like that. I get that. But back to No. No. No. Hey. 564 00:34:48.480 --> 00:34:52.320 Hang on. Hang on. Figure that out. It's the other part that I'm starting. I get it. I get it. 565 00:34:52.320 --> 00:34:57.060 I'm getting there. So I just want you to not overthink the course part. Just 566 00:34:57.360 --> 00:34:58.340 make it simple. 567 00:34:58.965 --> 00:35:02.805 Short lessons, like ten, fifteen minutes, two minutes, five minutes, whatever. 568 00:35:02.805 --> 00:35:05.625 Make it super easy to consume and snackable. Just 569 00:35:06.725 --> 00:35:07.225 yeah. 570 00:35:07.685 --> 00:35:08.585 Record it 571 00:35:09.125 --> 00:35:11.925 like you're talking to a friend. You can always augment it. 572 00:35:11.925 --> 00:35:16.340 You can always add things based on questions, blah blah. So, like, do this tomorrow. 573 00:35:16.340 --> 00:35:20.420 You can do this tomorrow and have it done. Okay? Then you put it up for sale. 574 00:35:20.420 --> 00:35:23.140 It's, you know, $50 or $33 575 00:35:23.140 --> 00:35:25.640 instead of I don't care. Some some small number. 576 00:35:26.340 --> 00:35:31.945 And then you start you just send that to your email list and your Facebook first. 577 00:35:32.485 --> 00:35:37.045 And you can even before you record it, you can start pre prelaunching and just be, like, preselling. 578 00:35:37.045 --> 00:35:40.505 Be like, hey. I'm doing this thing. Here's here's what it is, 579 00:35:41.430 --> 00:35:42.569 and and, 580 00:35:43.030 --> 00:35:45.690 like, go here to buy it right now before it's done. 581 00:35:46.710 --> 00:35:47.609 Because then 582 00:35:47.990 --> 00:35:53.930 you have like, that alone like, if you have a thousand people on your list and you still have the Facebook group and they get some distribution, 583 00:35:54.470 --> 00:35:56.970 like, you're gonna get something from there. 584 00:35:57.535 --> 00:35:59.715 And from that alone, you're gonna get some clients. 585 00:36:00.015 --> 00:36:02.835 And now you have a course that's validated that you know 586 00:36:03.135 --> 00:36:08.515 sells and works and people want, and then you can that that that's the thing you wanna run ads to. 587 00:36:10.290 --> 00:36:12.710 Yeah. I I kinda I kinda get that. 588 00:36:12.930 --> 00:36:16.710 I think the reason that, like I said, I made a course and I put, like, 589 00:36:17.090 --> 00:36:21.110 a million hours in the recording it and all that stuff. So I made a course, 590 00:36:21.490 --> 00:36:27.935 and it went out and it's been sold and it's fine. So I have a course already ready to go. Yeah. And, 591 00:36:28.955 --> 00:36:32.555 it's just And I'm saying it's not the right course. It's probably not the right course. 592 00:36:32.555 --> 00:36:34.680 It's too specialized to high grade. So Yeah. 593 00:36:34.839 --> 00:36:40.619 I'm not I I do agree with that, and I knew that when I was making it, but I was already in this photographer. 594 00:36:40.839 --> 00:36:41.820 In any case 595 00:36:42.520 --> 00:36:47.660 okay. So I I let's say I do that, and I put something together. Okay? 596 00:36:48.119 --> 00:36:48.619 And 597 00:36:49.025 --> 00:36:50.885 I still need to make the 598 00:36:52.625 --> 00:36:56.625 the sales page of the thing. Like, you you said that's the thing that gets people to do things. 599 00:36:56.625 --> 00:36:57.685 So I still need 600 00:36:58.225 --> 00:36:58.725 some 601 00:37:00.465 --> 00:37:06.190 I mean, I guess I could get AI to write that for me, chat GTP because it's freaking amazing. 602 00:37:06.890 --> 00:37:07.390 Mhmm. 603 00:37:08.570 --> 00:37:11.950 Maybe that's a better way to go than hire somebody. I don't know. 604 00:37:12.330 --> 00:37:12.830 Yeah. 605 00:37:13.370 --> 00:37:14.030 You know? 606 00:37:14.525 --> 00:37:17.425 Yeah. I I like that. I mean, I I'm, 607 00:37:17.885 --> 00:37:22.685 I don't wanna I'm not being negative, Neli, about it. I just I just tried so many things lately. 608 00:37:22.685 --> 00:37:23.885 I'm a little beat down by 609 00:37:24.605 --> 00:37:27.920 Believe believe me. I get that. I've been there. Yeah. Yeah. Yeah. 610 00:37:27.920 --> 00:37:33.380 So and I and I'm I'm older, and I don't, like, I don't need it as much, and I play golf, and I travel. 611 00:37:33.440 --> 00:37:37.060 I go to I go to The Caribbean for seven weeks every winter. 612 00:37:37.440 --> 00:37:37.940 So, 613 00:37:39.245 --> 00:37:40.705 so I'm not, like, 614 00:37:41.005 --> 00:37:41.505 needy, 615 00:37:42.045 --> 00:37:45.825 but I I'm trying to look for something to become more relevant 616 00:37:46.365 --> 00:37:50.225 and, you know, to stay with with Simplera and all. 617 00:37:50.605 --> 00:37:53.450 So, you know, I got no problems with you guys at all. 618 00:37:53.450 --> 00:38:01.609 So it's the problem I have is, like, where am I going from here since I've since it looks like my coaching is pretty much dead. 619 00:38:01.609 --> 00:38:02.750 And I tell you what, 620 00:38:03.290 --> 00:38:04.010 I'm not too 621 00:38:04.655 --> 00:38:07.234 I like I'm more motivated by 622 00:38:07.615 --> 00:38:16.275 the course thing now than because I got so much it's taken so much of my energy to handhold these individuals because my my coaching isn't like, 623 00:38:17.210 --> 00:38:21.309 it's one on one. So I have to remember where everything's going on with all these businesses. 624 00:38:22.010 --> 00:38:23.950 Mhmm. That that is challenging. 625 00:38:24.650 --> 00:38:29.210 Mhmm. And people can tell, like, you don't remember everything they told you. 626 00:38:29.210 --> 00:38:33.995 So I I don't know that I wanna do this one on one coaching anymore. Maybe group coaching. 627 00:38:34.055 --> 00:38:34.875 I don't know. 628 00:38:35.335 --> 00:38:41.815 But, I mean, for me, like, I I have a coaching program and and, like, I don't always remember all the details, but I don't pretend like I do. 629 00:38:41.815 --> 00:38:47.570 It's like, hey. Remind me again. I forgot what what where we're at or, like I bet. I mean 630 00:38:48.770 --> 00:38:49.510 You can't. 631 00:38:49.810 --> 00:38:56.010 I I'm just so impressed that you're even sitting here talking to me, you know, is that I mean, it says a lot about you. 632 00:38:56.010 --> 00:38:58.935 I know that you're not look. You're not here to hear that, but 633 00:38:59.495 --> 00:39:03.355 I that just it's just entered my mind, you know. I'm thinking to myself, 634 00:39:03.815 --> 00:39:08.775 this guy is really he's got everything going and here he's talking to me about my business. 635 00:39:08.775 --> 00:39:09.835 It's pretty impressive. 636 00:39:10.295 --> 00:39:11.415 Good, man. I appreciate you. 637 00:39:11.415 --> 00:39:15.700 You sent me a book and we've been we've chatted many times, and, yeah, I really appreciate you. 638 00:39:15.700 --> 00:39:19.799 Oh, yeah. Because I always think that I because I know so much about business. 639 00:39:20.020 --> 00:39:22.200 I believe there's no business I can't help 640 00:39:22.740 --> 00:39:23.799 somebody with because 641 00:39:24.339 --> 00:39:27.559 business in general and marketing and all that is what I'm good at. 642 00:39:27.855 --> 00:39:30.415 But what I'm not good at is writing these pages and things. 643 00:39:30.415 --> 00:39:35.155 I'm just really good at looking at a business and and giving people ideas about where to go next. 644 00:39:35.455 --> 00:39:35.955 Yeah. 645 00:39:36.335 --> 00:39:40.275 This I've may I've really had so much to say. I should show you some of the testimonies. 646 00:39:40.335 --> 00:39:42.355 They're incredible. I've helped so many people. 647 00:39:42.650 --> 00:39:47.950 But you get to a certain point where people you teach, you know, you teach them to go on their own, not to stay with you forever. 648 00:39:48.490 --> 00:39:50.970 Yeah. For sure. And so and that's what I've done, but, 649 00:39:52.170 --> 00:39:54.730 I'm just surprised that you've done that. And and, 650 00:39:55.755 --> 00:39:57.595 and so that says a lot about you. 651 00:39:57.595 --> 00:40:01.694 So you may you're making a difference out there, Calvin, even though you made that happen. 652 00:40:02.555 --> 00:40:02.875 And, 653 00:40:03.355 --> 00:40:04.654 so I will do that. 654 00:40:07.355 --> 00:40:09.694 I'll I'll think about making a course and 655 00:40:10.329 --> 00:40:15.390 and just have fun with it. Have to figure it out. With it. You're just doing it for to to serve 656 00:40:15.690 --> 00:40:16.589 fellow photographers. 657 00:40:17.450 --> 00:40:20.349 I like writing the books even though they're selling. 658 00:40:20.490 --> 00:40:23.470 I mean, I don't have I mean, they were up there in the top 659 00:40:24.185 --> 00:40:29.305 top they were the number one for a while, ma'am. They're always in the top 50 or something. My books 660 00:40:29.625 --> 00:40:34.845 but they're so specialized. It doesn't mean that much. Yeah. But because the information is good. 661 00:40:35.065 --> 00:40:40.710 Okay. I know you're busy. I've taken a lot of your time. Go here too of, my time. So yeah. Yeah. 662 00:40:40.710 --> 00:40:42.390 That's right. Thank you so much. 663 00:40:42.790 --> 00:40:44.650 If there's any way that I could 664 00:40:45.110 --> 00:40:50.230 ever if you wanna ever talk about business or anything, I'm, I have a lot of experience. 665 00:40:50.230 --> 00:40:54.250 I'm happy to to do it to help you out if there's any way I can. 666 00:40:54.575 --> 00:40:58.675 Appreciate it very much. I want anything else offering that. Okay? Thank 667 00:40:58.975 --> 00:41:04.015 you. I appreciate it. Well, I I will I will I have your your your, email, of course. 668 00:41:04.015 --> 00:41:05.715 So if I do something, 669 00:41:06.255 --> 00:41:11.940 I'll let you know what it is. Truly. That was it. Alright, Kel. Thank you again. Fantastic. 670 00:41:12.320 --> 00:41:15.780 Great to see you. Thank you. Stay stay well. Okay? 671 00:41:16.240 --> 00:41:20.820 I will. Alright. For sure. Have fun. Alright. Yes. I am doing my best. 672 00:41:21.280 --> 00:41:24.065 I love it. Believe me. You'll turn around one day. 673 00:41:24.065 --> 00:41:26.484 You're gonna be my age, and you're gonna be like, what the hell happened? 674 00:41:27.664 --> 00:41:28.325 Yeah. Yeah. 675 00:41:29.105 --> 00:41:30.404 But just keep going. 676 00:41:30.961 --> 00:41:32.421 Yeah. Game in town. 677 00:41:33.601 --> 00:41:39.381 What else what else we gonna do? Yeah. K. Bye bye. Alright. Thank you so much, Jeff. You're awesome. 678 00:41:39.441 --> 00:41:40.181 Thank you.