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Who you are cannot be trapped.

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It's only when we buy into

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the limitation, to the lies, to the illusion

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that we feel trapped.

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You are abundance itself.

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You are freedom itself. You are power.

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Alright.

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Welcome to Recode Your Mind with Calvin Corelli, the podcast where we help you recode your freaking mind and your business and whatever else needs recoding because that's what we do here.

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We recode shit. So today, I'm,

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joined by Norm Norman who is

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a network spinal chiropractor

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and, alchemist

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of sorts. And,

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and let's see what we can do with your

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with your mind, with your business,

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and make things better.

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Tell me, like, tell me, Norm,

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just give give everybody, like, a quick rundown of

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your background, why you're here, what what what are your challenges, and where you wanna go.

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Awesome. Excellent. Well, thanks for having me.

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And so, yeah, my background is I am, my profession is a chiropractor.

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I'm a holistic chiropractor and energy worker as well. And,

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yeah, and I've studied a lot with Donald Epstein in the network spinal arena. And,

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lately

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with the company,

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program too, and that's where I first connected with Calvin.

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And that's been truly expanding, really energizing.

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And,

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and so that's opening up a lot of new doors and lots of new energy as well, and I feel my being expanding a lot.

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And, and then at the same time, professionally,

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I feel ongoing constriction,

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through my

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college of chiropractors and the regulations and the restrictions that they put on me.

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And I'm feeling,

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you know, somewhat intimidated by that and, you know, wanting to see what possibilities I can create for myself business wise

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beyond being a registered chiropractor, which has been kind of my lifeboat, my safety boat, and

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95,

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98% of my income for the last five or ten years. So Mhmm.

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So what are the things that you wanna do that you are currently being prevented from doing as a chiropractor?

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Right.

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Well, there's a few things. One is,

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our

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our business has created a lifestyle

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app that's,

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integrated 12

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stages steps of of holistic health.

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And so it's quite foundational in work.

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And so that's something I'd like to develop. We just have it as a physical

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calendar at this point. I've said for years, it'd be brilliant to have,

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digital,

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for this.

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I'd love to look at integrating that with AI. I think AI coaching around health and lifestyle

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could really work, could be really personalized.

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My college, I don't they would have to look through all that. My god.

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I'd be so concerned about what I say every day if I, you know, if I took this more on a global level.

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And then, also, just my energetic work, I'd love to lead more kinda group experiences,

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more quantum energetic in nature.

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Again,

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you know, a lot of the topics there wouldn't fit underneath the chiropractic kinda umbrella.

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And, unfortunately,

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the when you're a registered chiropractor, it's kinda like if you're that, you kinda have to play under those rules.

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They don't give you a lot of room to have, you know, side projects or side hustle or an alter ego that isn't

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ruled under those,

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circumstances.

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Got it. So it's kinda like if you're if you're Daniel Craig and you're playing James Bond, like,

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there's a contract that says how you need to behave twenty four seven.

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Like, you can't go unruly and get into a bar fight or something like

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that. Yes. This is true. Exactly. Exactly.

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And along with it, it comes some with some obligations too. Like,

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the latest rules are talking about how I need to, inform them of my vaccine status and even my childhood vaccines and all sorts of crazy stuff.

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So yeah.

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Meaning that that if you if it turns out you took the COVID vaxx, you're gonna get get kicked out of the chiropractic college?

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Or Right. Or if I don't. Yeah. Or the opposite.

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Yeah. The other way. So I was was that way. But yeah. Wait. What?

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I thought chiropractors were about, like, natural

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100%,

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man.

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But, unfortunately, in Canada, we really we've moved towards socialized health, right, which looks like the government now is our our regulatory college.

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It's no longer a group of chiropractors. It's actually the government.

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And they get to a point, the people in in the on the board to rule over us, and it's actually like provincial

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bills that now,

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are are policies. So and reading through those bills, it's just like, oh my god.

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And so I'm kinda, like, of two minds. One is, like, you know, just ignore it, don't look at it,

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bank on government inefficiency,

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which is a high probability.

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Whereas, like, you know, when I start reading it and then if I was to follow this stuff, it's like,

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man. It's yeah. Not so keen on it.

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So what's the alternative

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if you step out of that world?

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Are you afraid to do what you want?

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For the most part, yeah.

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I mean, there would be some restrictions that I couldn't then, you know, be a chiropractor at that point, which, you know, what is registered as a chiropractor?

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You know, I can't do structural adjustments, which I don't do anyways. I don't diagnose.

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That's not a big thing. I can't diagnose. I couldn't bill insurance plans.

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So those are things that I'd be giving up.

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But other than that, you know, I'd have to kinda rebrand myself as, like, an energetic healer or quantum healer or something of that nature

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Mhmm.

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Which I mean, a network spinal is is doesn't require chiropractors. Right? Yeah. So I can use that.

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Yeah. I mean, I could. If there's a bit of a gray line there.

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So

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there are chiropractors

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who have done that before in the past, and some of them had had issues and kind of been, you know,

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attacked for that and some haven't. So,

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yeah, that's my concern.

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You know, truth be told, I have had history going through chiropractic college where I was on the wrong side of I was offering chiropractic network spinal in the,

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clinic, and they didn't like that.

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And it ended up being a a two year legal battle for me with my college and delayed my graduation by two years.

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So I have a previous wound around that, and I have a high sensitivity around being persecuted.

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And so,

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that that's a real that's a real fear for me. So

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Got it. I'm getting introduced here.

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Well, just reframe that. I'm looking forward to being persecuted.

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Oh my.

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That's hot.

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I'm looking forward to being persecuted.

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Okay? Yeah. I could try that on.

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Yeah. And I mean, the the point of saying that is

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if we have

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reservations

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about anything, if we have resistance towards anything in our lives,

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it's just because there's a mind bug there.

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There's a story that says, like, you know, I'm not gonna be okay or I'm not safe or, like, you know, whatever.

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There's some like, the resistance is all in the mind.

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And so

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if there's resistance towards the past, like, this shouldn't have happened, that's resistance.

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If there's resistance towards the future, like, oh my god. If this happens,

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then, like, it means I've done something wrong. It means I'm bad. It means I'm not enough.

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It means I'm there's something wrong with me. It means I'm not gonna be okay. I'm not safe.

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Like, whatever meaning you're assigned to it is all lies.

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Right.

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Because who you are is pure soul, pure spirit,

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pure consciousness.

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Thank you for that.

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Yep.

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And looking back, I've been able to reframe

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what happened to me through chiropractic college, and I see the gift of it.

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It was really a potent period of growth for me, and I can look back with gratitude.

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Looking forward to doing that again, I I that

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that's a little bit different, though, but I can definitely,

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work with that.

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It would be a growth opportunity for sure, and I I definitely get where where you're going with this.

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Yeah.

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If it were to happen, it would just mean

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that you have an experience, and then you can if you don't resist it, if you just deal with

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whatever mind bugs it brings up, then there's no problem.

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Yep.

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Yep. You know, as we sit in that, it definitely brings up a lot of financial fear for sure. Mhmm.

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Yeah. So

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lawyers are expensive.

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Yeah.

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Lawyers are expansive.

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Expensive?

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Mhmm.

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Yeah.

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Yeah.

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It's not expensive.

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That's a judgment.

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Right? What's expensive? What's cheap? I don't know.

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It's all relative. Jeff Bezos

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rented this house down here at Pointe Dume for $600,000

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a month. Is that expensive?

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I don't know.

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Yeah.

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Cheap for him. But

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Yep. Roger that. So

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so it's all it's all relative. It's all a judgment, and so

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I like to think of it as it's expansive. It's asking me to expand.

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Right.

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There's

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infinite there's no scarcity in the universe.

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Like, at at a soul level, at a core level of who you are, there's no scarcity.

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Mhmm. You are

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abundance itself.

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You are freedom itself. You are power.

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So feeling

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powerless

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versus this chiropractic callers that you feel you feel like you're trapped, you're constrained in what you can do, like, who you are cannot be trapped.

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It's only when we buy into

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the limitation, to the lies, to the illusion

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that we feel trapped.

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Doesn't mean you have to stay, in the chiropractic college. Right?

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Like, it just means that that, like,

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they can't

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you can't who you are cannot be trapped,

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cannot be constrained, cannot be contained.

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Fabulous. Yep.

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My mind can trap me, though. For sure.

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Yeah.

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For sure. But by some

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I get that. Yep. Yeah.

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But but the power of that is realizing that it's something that you are doing to you. Mhmm.

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It's not something that circumstances or other people are doing to you.

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Right.

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Yep. That's a mind flip. That's great. That's an upgrade.

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Yeah.

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And, I mean, what happens for all of us?

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Like, I talk about the mind bugs, and there's, you know, 10 or so.

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And there are these very core fundamental

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patterns of thought of mind that are wired into every one of ours of ours's minds, which is, you know, I'm not enough.

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I'm bad or wrong in some way.

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I'm not safe,

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I don't have enough,

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I'm not gonna be okay,

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I don't belong,

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like, they're they're all in that realm. I'm powerless, I'm trapped,

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and they're all

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things that we tend to

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believe and then we make it about the circumstance.

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Mhmm.

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And then we think, oh, if only I,

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like,

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learn to win friends and influence people,

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then I'll feel like I belong.

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Right? Then, I feel like I'm worthy of people's attention.

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Or, if only I make enough money,

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then I feel safe, then I'll feel secure,

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or then I'll feel worthy, or then I'll feel good enough.

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Then I'll feel like I'm gonna be okay.

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But it's all a lie. It's all an illusion

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because everything you're seeking is who you already are.

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And so the circumstance has nothing to do with it. It's

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how can I be that today?

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How can I right? And the way that you be that today is by recognizing what's in the way,

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which is all the mind bugs

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that are in the way. And so it's constantly looking for what are those thoughts

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or those stories. What is that identity, that way that I see myself

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that is opposite of my true nature?

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And then spot them

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and just let them go. Spot them, release them, spot them, release them.

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And the more you do that, the more you just come home to you who you are.

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So it's not like we're seeking

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financial security. We're seeking abundance.

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You can't. It doesn't work because the person the the part of you that's seeking

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is the part of you that that is the resistance, the obstacle to it. Right.

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Yeah. Mhmm.

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Mhmm.

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So let's say you step out of the chiropractic college

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and

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go just out on your own doing your thing. What would you do?

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Yeah. It really free me up to be more of a creator.

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Mhmm. So I'd like to create some online,

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offerings.

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00:13:25.230 --> 00:13:26.690
Yeah. That would be scalable.

244
00:13:27.550 --> 00:13:28.850
Yeah. And

245
00:13:29.470 --> 00:13:38.850
and I see it to be quite disruptive too, you know, and offering something to the marketplace that would be, you know, quite affordable to a traditional,

246
00:13:39.895 --> 00:13:41.595
realm of wellness coaching.

247
00:13:42.775 --> 00:13:46.795
It would also open me up to do more energetic

248
00:13:47.255 --> 00:13:48.475
group healing,

249
00:13:49.095 --> 00:13:51.675
work, quantum work in in group.

250
00:13:53.139 --> 00:13:55.720
Yeah. I just kinda you know, I've

251
00:13:56.420 --> 00:14:00.360
really, I see that my life has transitioned more into being like a manager.

252
00:14:00.420 --> 00:14:02.680
And when I'm at my best, I'm a creator.

253
00:14:03.060 --> 00:14:03.560
Mhmm.

254
00:14:04.339 --> 00:14:10.014
Man, I can come up with five great ideas a day of creating small that's of value.

255
00:14:10.394 --> 00:14:10.894
And,

256
00:14:11.274 --> 00:14:16.415
you know, that's really wanna where I wanna transition my life is more in the creative realm.

257
00:14:17.115 --> 00:14:20.815
So what are the who who do you wanna serve? What do you wanna help them with?

258
00:14:21.490 --> 00:14:25.590
Say that again? Who do you wanna serve, and what do you wanna help them with? Yeah.

259
00:14:26.050 --> 00:14:28.150
People who are open to any,

260
00:14:29.970 --> 00:14:32.790
next level of health energetic

261
00:14:34.225 --> 00:14:34.725
transformation,

262
00:14:36.625 --> 00:14:44.005
people who know that the traditional tier one model of health care is has its flaws and and are looking for something more.

263
00:14:44.225 --> 00:14:48.645
People who are wanting to take responsibility for their own health and make change,

264
00:14:49.980 --> 00:14:51.200
or looking for,

265
00:14:52.060 --> 00:14:55.840
you know, an an expanded more quantum perspective of life.

266
00:14:56.620 --> 00:14:59.680
Is it mostly mostly health concerns that people have

267
00:15:00.380 --> 00:15:02.505
that you wanna work serve or you wanna work it?

268
00:15:02.665 --> 00:15:08.905
Well, you know, and the the truth is is that's probably the old me talking and the language of old me.

269
00:15:09.385 --> 00:15:17.485
You know, and and the more I understand the energetics in the quantum realm is the health stuff is really just the symptom of a larger

270
00:15:18.029 --> 00:15:19.630
phenomenon. Right? And,

271
00:15:20.829 --> 00:15:21.490
Yeah. So

272
00:15:22.029 --> 00:15:22.850
I think it's

273
00:15:24.029 --> 00:15:25.889
so language for that is,

274
00:15:26.190 --> 00:15:29.170
you know, helping people access a greater energetic

275
00:15:29.550 --> 00:15:30.050
potential,

276
00:15:31.135 --> 00:15:32.275
expression of themselves.

277
00:15:32.895 --> 00:15:35.875
And I think that's beyond just health for sure. Mhmm.

278
00:15:36.415 --> 00:15:39.235
Yeah. Yeah. The way I think of it, it's really

279
00:15:40.575 --> 00:15:42.995
life comes down to how much light

280
00:15:44.070 --> 00:15:46.890
are you allowing into your into your system,

281
00:15:47.270 --> 00:15:48.950
into your being. Right?

282
00:15:48.950 --> 00:15:52.310
Or you can think of it as, like, energy and information, but, like, it's what is that?

283
00:15:52.310 --> 00:15:58.730
It's like photons. Right? So how much light light are you allowing to come into your being?

284
00:15:59.725 --> 00:16:01.105
And that's gonna impact

285
00:16:01.405 --> 00:16:06.305
your health, your relationships, your business, your income, your your, like,

286
00:16:06.845 --> 00:16:07.985
everything in your life.

287
00:16:08.925 --> 00:16:12.240
True. Yeah. But what we do is we block it. Right?

288
00:16:12.700 --> 00:16:17.100
We block those like, oh, no. No. No. Woah. Too much light. No. No. No. No. Gotta stay here.

289
00:16:17.100 --> 00:16:20.480
Gotta stay at this level. I gotta stay small. Right? That's what we all do.

290
00:16:20.700 --> 00:16:25.840
And it's it's all the mind bugs. It's like that's what comes in as that layer of clouds between

291
00:16:26.495 --> 00:16:29.235
the light that you are, which is spirit,

292
00:16:30.175 --> 00:16:31.955
and what you allow into your life.

293
00:16:33.295 --> 00:16:33.795
Mhmm.

294
00:16:34.334 --> 00:16:34.834
Mhmm.

295
00:16:35.295 --> 00:16:40.834
And so light that I allow in and also light that I express as well. For sure. Yeah.

296
00:16:41.135 --> 00:16:41.635
Yeah.

297
00:16:42.060 --> 00:16:46.400
Yeah. Awesome. It's gonna naturally flow through through yeah.

298
00:16:47.260 --> 00:16:51.120
Yeah. So are there a particular group of people

299
00:16:51.580 --> 00:16:56.160
that you feel like you have affinity for, a relationship with, that you're like these people?

300
00:16:56.645 --> 00:17:00.905
It just fires me the up to work with these people. They're just

301
00:17:01.365 --> 00:17:06.345
so exciting to be with, to work with. Yeah. And it's peep people who are open to energy

302
00:17:06.645 --> 00:17:07.625
and quantum.

303
00:17:08.484 --> 00:17:08.984
Mhmm.

304
00:17:09.710 --> 00:17:13.230
Yeah. And, you know, it's like either people are open to that or they're not.

305
00:17:13.230 --> 00:17:16.930
And I see it in my practice now and those who are open to

306
00:17:17.310 --> 00:17:20.930
something beyond what we've the illusion that we've been led to,

307
00:17:21.755 --> 00:17:23.454
tricks that we've been plugged into.

308
00:17:23.835 --> 00:17:27.454
And so I won't you know, I'm I'm really into people who are beyond that.

309
00:17:27.914 --> 00:17:28.414
Mhmm.

310
00:17:28.955 --> 00:17:32.654
That's super cool. And what about are there any sort of specific

311
00:17:33.980 --> 00:17:37.600
like, what kind of profession are they in? What kind of age group? Are they

312
00:17:37.980 --> 00:17:40.220
younger, older? Are they men? Are they women? Are they

313
00:17:40.940 --> 00:17:41.440
Yeah.

314
00:17:42.220 --> 00:17:42.720
Multibinery,

315
00:17:43.340 --> 00:17:45.600
whatever gender neutral, dolphinarians,

316
00:17:46.060 --> 00:17:46.800
like, whatever.

317
00:17:47.785 --> 00:17:49.165
No. They tend to be women,

318
00:17:49.625 --> 00:17:51.245
middle age, later age.

319
00:17:51.785 --> 00:17:56.765
Yeah, more spiritual in nature for sure. People who are looking for something

320
00:17:57.385 --> 00:17:58.365
new and different,

321
00:17:58.665 --> 00:17:59.405
an alternate

322
00:17:59.865 --> 00:18:01.405
model of of living.

323
00:18:01.820 --> 00:18:02.720
Are they moms?

324
00:18:04.700 --> 00:18:05.679
Yeah. Moms.

325
00:18:06.220 --> 00:18:07.360
Some of them grandmas.

326
00:18:07.740 --> 00:18:08.720
Yeah. Mhmm.

327
00:18:09.340 --> 00:18:09.840
And

328
00:18:10.220 --> 00:18:10.720
professionals

329
00:18:11.100 --> 00:18:12.960
or stay at home or entrepreneurs?

330
00:18:13.260 --> 00:18:13.500
Or

331
00:18:14.475 --> 00:18:16.095
Yeah. I would say more entrepreneurs,

332
00:18:16.555 --> 00:18:17.375
free thinkers.

333
00:18:17.915 --> 00:18:18.415
Yeah.

334
00:18:19.035 --> 00:18:19.535
Mhmm.

335
00:18:19.915 --> 00:18:20.415
Okay.

336
00:18:22.555 --> 00:18:24.495
So what I'm looking for is, like,

337
00:18:25.355 --> 00:18:26.555
for for

338
00:18:26.875 --> 00:18:28.575
to create a thriving business.

339
00:18:29.720 --> 00:18:31.820
Right? What we want is we want a

340
00:18:33.000 --> 00:18:33.980
fairly clear

341
00:18:35.080 --> 00:18:35.580
target,

342
00:18:36.360 --> 00:18:38.060
you know, dream client

343
00:18:38.520 --> 00:18:39.900
Yeah. Who has

344
00:18:41.000 --> 00:18:45.755
money to pay. If you wanna make good money, you wanna work with people who have money.

345
00:18:45.975 --> 00:18:48.395
It just makes sense. Right? When I was a kid,

346
00:18:48.934 --> 00:18:53.735
I remember sitting in the back seat of the car and my parents were talking about how they had to pay tax.

347
00:18:53.735 --> 00:18:55.255
And I was like, what is this tax thing?

348
00:18:55.255 --> 00:18:59.670
And, like, what is money that you have to pay to the to the states, to the government? I'm like,

349
00:19:00.050 --> 00:19:04.610
oh, that's cool. How does that work? Like, like, how do I can I be the state?

350
00:19:04.610 --> 00:19:06.550
Like, I wanna be the state when I grow up.

351
00:19:06.930 --> 00:19:07.330
It's like

352
00:19:08.475 --> 00:19:14.315
and it's like, in the old days, this the joke was, like, if you want, like, why do people rob banks?

353
00:19:14.315 --> 00:19:16.815
Because that's where the money is. Right?

354
00:19:17.195 --> 00:19:19.695
Now the reality is why do people go into politics?

355
00:19:20.155 --> 00:19:21.950
Because because that's where the fucking money is.

356
00:19:22.330 --> 00:19:22.830
Right?

357
00:19:23.290 --> 00:19:25.950
We're being robbed and won like fucking crazy.

358
00:19:26.490 --> 00:19:30.590
But the the oldest to say, like, if you wanna make money, go where the fucking money is.

359
00:19:30.890 --> 00:19:35.175
Like, a lot of people get lost because they they they have the savior syndrome.

360
00:19:35.175 --> 00:19:37.515
They really wanna help people who are suffering and struggling,

361
00:19:38.055 --> 00:19:40.215
which is great. I can empathize with that.

362
00:19:40.215 --> 00:19:45.434
But if those people ain't got money, then it's gonna be a fucking miserable life for you.

363
00:19:45.860 --> 00:19:50.200
And as they say as they say, the best thing you can do for poor people is to not be one of them.

364
00:19:50.260 --> 00:19:50.760
Yeah.

365
00:19:51.700 --> 00:19:54.280
So yeah. So who are the people that you

366
00:19:55.540 --> 00:19:58.360
know, that you resonate with, that that

367
00:19:59.284 --> 00:20:04.105
that have money that have the other thing we're looking for is they have a pain

368
00:20:04.804 --> 00:20:07.465
that is very valuable for them to resolve.

369
00:20:08.005 --> 00:20:08.505
Right.

370
00:20:09.205 --> 00:20:12.424
Right. So it's it's kinda acute. It's like they're hungry

371
00:20:13.205 --> 00:20:14.184
for change.

372
00:20:15.090 --> 00:20:20.070
So what comes to mind for you as, like, your dream client? Yeah. Working with other healers.

373
00:20:20.770 --> 00:20:21.830
Okay. Professionals.

374
00:20:23.169 --> 00:20:24.230
Professional healers.

375
00:20:24.530 --> 00:20:25.030
Yep.

376
00:20:25.490 --> 00:20:25.990
Okay.

377
00:20:26.370 --> 00:20:29.510
Yep. And that's part of, you know, what I've been building,

378
00:20:30.115 --> 00:20:33.975
out is, what we call Chiron Healing School, Healing Academy.

379
00:20:34.434 --> 00:20:38.934
And it's for people who are professional healers who are wanting to expand themselves.

380
00:20:39.875 --> 00:20:45.090
And, it's into an integrated model, so it's not just for chiropractors or energy workers.

381
00:20:45.090 --> 00:20:46.790
It's working for with everybody

382
00:20:47.330 --> 00:20:49.990
Mhmm. Who fits into an integrated model.

383
00:20:50.450 --> 00:20:50.950
Okay.

384
00:20:51.490 --> 00:20:54.230
Cool. Cool. And so what do you help them with exactly?

385
00:20:55.090 --> 00:20:55.590
Yep.

386
00:20:56.835 --> 00:20:58.455
So I help them

387
00:20:58.915 --> 00:21:03.655
tap into their innate gifts. I think that's the number one thing.

388
00:21:04.115 --> 00:21:04.615
Mhmm.

389
00:21:05.235 --> 00:21:05.735
Yep.

390
00:21:06.035 --> 00:21:10.169
My stand is that we all are innate healers. We all have innate gifts. Gifts.

391
00:21:10.169 --> 00:21:15.950
And, or we can kinda get to that zone of genius as far as what our uniqueness is,

392
00:21:16.570 --> 00:21:19.690
the more valuable we are that we can bring to the market.

393
00:21:19.690 --> 00:21:25.395
And so that's what I wanna help people tap into is is their zone of genius and and what their unique

394
00:21:26.115 --> 00:21:28.295
gifts are. Totally. Yeah. That makes sense.

395
00:21:28.355 --> 00:21:33.095
And do you then help them also with, like, the business side of things or just that?

396
00:21:34.435 --> 00:21:36.375
A bit of it's business, branding,

397
00:21:36.755 --> 00:21:39.255
kinda developing them themselves around that.

398
00:21:39.540 --> 00:21:45.140
I think the real central tenant, though, is helping them really discover that and and k.

399
00:21:45.220 --> 00:21:46.440
Get to know it. Yeah.

400
00:21:46.820 --> 00:21:49.880
Cool. And what's that worth to this person?

401
00:21:50.500 --> 00:21:51.240
Should I?

402
00:21:53.445 --> 00:21:54.505
Yeah. Priceless.

403
00:21:55.205 --> 00:21:57.065
I know it's, for me, priceless.

404
00:21:57.605 --> 00:21:58.105
Yeah.

405
00:21:59.045 --> 00:22:01.685
A few years ago, we took a group of 20 year olds.

406
00:22:01.685 --> 00:22:06.325
They're 21, 22 who identified themselves as being gifted healers. And,

407
00:22:06.805 --> 00:22:07.500
you know, we

408
00:22:07.900 --> 00:22:16.540
expedited their healing journey by, like, ten years, and they didn't have to go to chiropractic school and be beat up and come out with $300,000

409
00:22:16.540 --> 00:22:21.260
of debt. Right? And Mhmm. I think that's available in today's world is just to,

410
00:22:22.655 --> 00:22:25.075
not go through and not have to go through the

411
00:22:25.534 --> 00:22:26.034
traditional

412
00:22:26.495 --> 00:22:34.115
educational system and rack up points of of traditional debt student debt that there's just so much access to information

413
00:22:34.575 --> 00:22:35.855
online now. And,

414
00:22:36.590 --> 00:22:40.190
and people are also coming out more plugged in and ready to,

415
00:22:40.750 --> 00:22:41.250
access

416
00:22:41.950 --> 00:22:44.370
more kind of their innate their natural,

417
00:22:45.070 --> 00:22:45.570
guests.

418
00:22:46.350 --> 00:22:48.290
I thought education was free in Canada.

419
00:22:51.485 --> 00:22:53.265
Right? Just like health care.

420
00:22:53.645 --> 00:22:54.625
Yeah. No.

421
00:22:55.165 --> 00:22:56.705
University is not free.

422
00:22:57.165 --> 00:22:58.705
Certainly not private schools.

423
00:22:59.165 --> 00:23:01.325
Yeah. I graduated $200,000

424
00:23:01.325 --> 00:23:07.020
debt. That was, twenty two years ago. So what is that now? That's a lot of money for sure.

425
00:23:07.720 --> 00:23:08.460
Got it.

426
00:23:08.760 --> 00:23:10.440
So okay. That makes sense.

427
00:23:10.840 --> 00:23:16.299
Yeah. So if you were to put a dollar amount on it, like, what is it worth to that person?

428
00:23:18.005 --> 00:23:20.985
I mean, if we really deliver on it, a $100?

429
00:23:21.685 --> 00:23:22.905
Mhmm. Yeah.

430
00:23:23.685 --> 00:23:27.125
Do you have plans to really deliver on it, or you're just gonna have us deliver on it?

431
00:23:27.125 --> 00:23:30.745
What's your what's your strategy? I wanna really deliver on it.

432
00:23:31.685 --> 00:23:35.220
Thanks for calling me for it. No. We're gonna probably deliver on it.

433
00:23:36.320 --> 00:23:36.820
Absolutely.

434
00:23:38.480 --> 00:23:40.660
Great. Yeah. A $100. So,

435
00:23:41.840 --> 00:23:48.125
and so we're we're targeting I mean, the the problem with the 20 year olds is that, like, they might not have that kind of cash.

436
00:23:48.125 --> 00:23:49.025
Right. But,

437
00:23:49.805 --> 00:23:54.305
if we're targeting people who are a little bit further along who's making who are making money, it might make sense.

438
00:23:55.725 --> 00:23:56.225
Yep.

439
00:23:57.005 --> 00:23:57.505
Yeah.

440
00:23:58.300 --> 00:24:02.300
And it doesn't have to be a $100 all at once, and it doesn't have to be a $100, obviously. Right?

441
00:24:02.300 --> 00:24:04.880
But it could be, like, how long is this process for you guys?

442
00:24:05.180 --> 00:24:06.940
Yeah. I wanna chunk it down for sure.

443
00:24:06.940 --> 00:24:12.295
I want it to be a choose your own adventure as well, so it's some chunks and modules that they can access and work with.

444
00:24:12.295 --> 00:24:15.735
But when you work with these people, the twenty twenty, 20 year olds,

445
00:24:16.535 --> 00:24:17.755
how long was that process?

446
00:24:18.055 --> 00:24:22.635
Yeah. I worked with them for a year. For a year. Okay. Yeah. Alright. Awesome.

447
00:24:23.095 --> 00:24:23.595
So

448
00:24:24.720 --> 00:24:27.540
yeah. And even even if you just charge, you know,

449
00:24:28.000 --> 00:24:33.040
if it's worth a $100, it's probably, honestly, worth more, but let's just take that number.

450
00:24:33.040 --> 00:24:33.860
If you just,

451
00:24:34.640 --> 00:24:37.140
quote, unquote, only charge 10% of that,

452
00:24:37.545 --> 00:24:40.365
still still, like, that that's a business.

453
00:24:40.825 --> 00:24:41.725
Well, it is.

454
00:24:41.785 --> 00:24:47.965
And with today's systems, I see that we could deliver something amazing and have it scalable

455
00:24:48.425 --> 00:24:53.940
that we serve a whole bunch of people. It's not one to one anymore. Right? Right. No. Absolutely.

456
00:24:54.160 --> 00:24:56.400
What I was offering before was one to one.

457
00:24:56.400 --> 00:25:00.020
And so but I think we could even do it better in a scalable,

458
00:25:01.280 --> 00:25:01.780
online,

459
00:25:02.960 --> 00:25:03.680
system. Mhmm.

460
00:25:03.680 --> 00:25:08.025
There's a lot of collaboration where they get to learn off each other and really For sure.

461
00:25:08.265 --> 00:25:13.245
Build it that way. So Yeah. I mean, I learned more from from you and Kate and

462
00:25:13.705 --> 00:25:17.165
and other people in the pod than from from Donnie in many cases. Right?

463
00:25:18.585 --> 00:25:19.085
Yeah.

464
00:25:19.545 --> 00:25:20.445
I hear you.

465
00:25:20.910 --> 00:25:24.930
Yeah. Yeah. For sure. There's some stickiness there, you know, around,

466
00:25:25.390 --> 00:25:29.970
you know, Donnie's material. It's, you know, TM. It's trademarked to to Donnie.

467
00:25:30.350 --> 00:25:35.485
And there's a lot of what Donnie teaches that's universal that he's gathered from. Yeah. Yeah.

468
00:25:35.545 --> 00:25:43.465
But my point is that that in this in this program so for the listeners here, right, we're part of this program called The Alchemy with Donnie Epstein.

469
00:25:43.465 --> 00:25:45.005
My point is that Donnie teaches,

470
00:25:45.465 --> 00:25:50.100
but then he teams people up in these pods and, like, that ends up being super valuable.

471
00:25:50.100 --> 00:25:53.480
And that's not something that Donnie has to do. Right? So it's a very scalable format

472
00:25:53.940 --> 00:25:57.060
where where there's so much value there in the group format.

473
00:25:57.060 --> 00:26:02.025
Most people have still have this mindset that one on one is better than group, but it's not.

474
00:26:02.105 --> 00:26:06.285
Like, group group in in many cases are is much better

475
00:26:06.745 --> 00:26:10.845
than one on one. Because you get so much more from it. Right? Yeah. So

476
00:26:11.705 --> 00:26:14.765
so I think that's awesome. Like, let's do it.

477
00:26:14.870 --> 00:26:18.570
And what I'm seeing is it really wants to be inside out where it's, like,

478
00:26:18.950 --> 00:26:21.370
not me laying on a whole bunch more information,

479
00:26:21.910 --> 00:26:27.825
but just the opportunity for them to tap in and bring it forward the who they are and their information.

480
00:26:27.825 --> 00:26:34.385
And then with the groups, then it becomes, like, super valuable because they're talking it down with their their mates in the group.

481
00:26:34.385 --> 00:26:38.164
Right? And Exactly. I don't have to be involved with all that for sure.

482
00:26:38.705 --> 00:26:41.284
And the the whole point, right, is that, like,

483
00:26:41.899 --> 00:26:42.399
don't

484
00:26:43.659 --> 00:26:47.279
stop drowning your inner voice out with all these outside voices

485
00:26:47.820 --> 00:26:50.080
and actually start connecting inside. Right?

486
00:26:50.539 --> 00:26:51.820
Totally. Well, that's it.

487
00:26:51.820 --> 00:26:56.685
Like, most students go to school and they go in with wild ambition and a pure heart

488
00:26:57.645 --> 00:27:00.705
and really gifted and sensitive and intuitive.

489
00:27:01.325 --> 00:27:03.965
And then ten years later, they're drowning in debt.

490
00:27:03.965 --> 00:27:07.745
They've been feared into, you know, worried about hurting people and

491
00:27:08.125 --> 00:27:10.225
litigation lawyers and everything else.

492
00:27:10.450 --> 00:27:15.030
And it's like they've really drifted away from their core essence. Right? I see it time again.

493
00:27:15.810 --> 00:27:20.950
Mhmm. Yeah. It's crazy. Yeah. And what you're talking about before with being sued by your

494
00:27:21.410 --> 00:27:24.230
chiropractic callers or or what that was, and and

495
00:27:24.605 --> 00:27:26.625
my my friends in Copenhagen

496
00:27:26.925 --> 00:27:28.865
have created this body SDS,

497
00:27:29.645 --> 00:27:32.945
body therapy system, which I'd love to introduce you to at some point.

498
00:27:33.325 --> 00:27:36.545
But whenever I go, I always have sessions. It's just it's incredible.

499
00:27:37.610 --> 00:27:48.910
I feel like the combination of that with the the mind kinda mind work that I do and with the kind of energy work that you and and Donnie do do, like, I think that's that's such a powerful trifecta.

500
00:27:50.330 --> 00:27:52.590
But the point I wanted to make is that

501
00:27:53.035 --> 00:27:58.255
part of what they do there's a whole body process on a massage table and and working through the body.

502
00:27:58.395 --> 00:28:01.455
But then as part of the process, they also do some adjustments,

503
00:28:02.075 --> 00:28:04.655
like, of the spine or of the neck and and whatnot.

504
00:28:05.450 --> 00:28:11.050
But they got sued by the Danish government for doing that because they're not chiropractors, so they're not allowed to.

505
00:28:11.050 --> 00:28:18.730
But they do it way better than most chiropractors because they want they work through the whole foggy body, so the body's ready for it when it happens.

506
00:28:18.730 --> 00:28:23.505
Whereas you go to a chiropractor and just like, crack, and then, like, woah. Shit. You know?

507
00:28:24.285 --> 00:28:32.365
So, anyway but the government sues you anyway because, like, the whole system is set up to make you sick and miserable and then profit off of you.

508
00:28:32.365 --> 00:28:36.065
Like, we don't want you make so make you so sick you die.

509
00:28:36.460 --> 00:28:39.760
Right. But we just wanna have you chronically sick and need,

510
00:28:40.060 --> 00:28:43.820
you know, something to manage it, and then we can, like, leech off of you for life.

511
00:28:43.820 --> 00:28:46.080
That's the whole goal. That's the game of this. That's

512
00:28:46.460 --> 00:28:50.315
how the system works. But yeah. So anyway so,

513
00:28:50.935 --> 00:28:52.315
yeah. I I love the

514
00:28:52.935 --> 00:28:56.395
the helping healers connect with more with who they are,

515
00:28:56.935 --> 00:28:59.195
group program, price it at, like,

516
00:28:59.655 --> 00:29:03.435
10 k, 20 k, whatever, something something in that realm probably.

517
00:29:04.669 --> 00:29:06.049
And you can always do

518
00:29:06.669 --> 00:29:14.210
I think that's a great place to start it, and then you can definitely, later on, layer in especially as you master this yourself,

519
00:29:14.510 --> 00:29:25.035
you can layer in the business piece as well for them where they learn to do this in a more leveraged way, in a more, you know, systematic way, and and, like, actually build a business up around it.

520
00:29:25.035 --> 00:29:27.455
And the advantage to that is is that,

521
00:29:27.755 --> 00:29:28.475
like, selling

522
00:29:29.570 --> 00:29:32.710
The good thing selling money at a discount is always easy.

523
00:29:33.250 --> 00:29:33.750
Right?

524
00:29:34.050 --> 00:29:38.530
Your you buy this, it's gonna make you more money than you pay for it, than you invest in it.

525
00:29:38.530 --> 00:29:40.790
That's a relatively easy sell.

526
00:29:41.330 --> 00:29:42.310
But it's also,

527
00:29:43.735 --> 00:29:48.875
what's nice about what you are doing is that it's something that people can justify as a business

528
00:29:49.335 --> 00:29:49.835
investment,

529
00:29:50.534 --> 00:29:52.395
but they're doing it for themselves.

530
00:29:52.934 --> 00:29:55.434
Right. Like, they want this for themselves.

531
00:29:55.730 --> 00:29:58.470
They also wanna use it in business, but they want it for themselves.

532
00:29:58.770 --> 00:30:01.730
So there's that pull. There's that desire. It's not like, oh, shit.

533
00:30:01.730 --> 00:30:04.930
I need a project management certification. Like, snooze. Snooze. Right?

534
00:30:04.930 --> 00:30:06.210
Like, they actually want this.

535
00:30:06.210 --> 00:30:11.325
They desire this, but they can justify this as business investment, which is a really, really great place to be.

536
00:30:11.565 --> 00:30:15.885
I agree. Yeah. Yeah. I love doing Donnie's work just for that reason. Right?

537
00:30:16.044 --> 00:30:22.465
It's a business write off. I'm growing as a business, but my main reason for signing up is

538
00:30:22.924 --> 00:30:23.664
this one.

539
00:30:25.080 --> 00:30:25.580
Alright.

540
00:30:26.200 --> 00:30:26.700
Exactly.

541
00:30:27.000 --> 00:30:27.500
Yeah.

542
00:30:27.880 --> 00:30:31.580
Cool. So where are you gonna get where are you gonna get leads for this thing?

543
00:30:32.040 --> 00:30:33.980
Well, we have a few people already,

544
00:30:34.440 --> 00:30:35.740
you know, through the practice.

545
00:30:36.355 --> 00:30:39.715
Mhmm. The last time I offered Chiron, that was,

546
00:30:40.274 --> 00:30:41.414
2016.

547
00:30:41.955 --> 00:30:42.855
It was amazing

548
00:30:43.235 --> 00:30:43.735
how

549
00:30:44.195 --> 00:30:49.575
the field just brought folks to me. Like Mhmm. I was connected to a woman from The States

550
00:30:49.875 --> 00:30:55.550
who got word of what I was offering. She phoned, and she relocated to Canada to come study.

551
00:30:56.330 --> 00:30:57.470
Okay. That's amazing.

552
00:30:58.090 --> 00:31:03.630
And so, you know, I think that I gotta get really clear on what I'm signaling, what I'm sending out.

553
00:31:03.930 --> 00:31:06.030
Mhmm. And then from there,

554
00:31:06.410 --> 00:31:07.630
that's number one.

555
00:31:07.875 --> 00:31:16.215
And then the other one, you know, the kind of wide net that I see is what I'd started off talking about, which is more of the wellness,

556
00:31:17.475 --> 00:31:17.975
foundational,

557
00:31:18.915 --> 00:31:19.415
work.

558
00:31:19.795 --> 00:31:23.309
We call it my inner guru, which is around tapping into,

559
00:31:24.169 --> 00:31:25.710
our guru within,

560
00:31:26.090 --> 00:31:28.350
doctor Innate, the greatest doctor within.

561
00:31:28.809 --> 00:31:35.630
Mhmm. And, and so that is something that could be a wide net that we send out onto the Mhmm. Nets.

562
00:31:36.925 --> 00:31:40.465
You know, I can offer that. There'd be lots of free offerings there,

563
00:31:41.005 --> 00:31:41.505
and,

564
00:31:42.285 --> 00:31:47.505
and then there can be some very affordable options too. So that's called a wide net grab net.

565
00:31:47.965 --> 00:31:49.245
Mhmm. And then And we're

566
00:31:49.805 --> 00:31:50.305
so

567
00:31:51.220 --> 00:31:55.480
people are coming to through to you through word-of-mouth and through sort of the energetic field.

568
00:31:55.860 --> 00:31:58.600
Is that what I'm hearing? And the Internet.

569
00:31:59.460 --> 00:32:01.800
And so tell me more about the Internet part.

570
00:32:04.085 --> 00:32:04.905
Well, currently,

571
00:32:05.285 --> 00:32:06.185
I have been

572
00:32:06.565 --> 00:32:15.705
dwarfed with that, because I've been living under the false pretense of of being restricted by my college, and, and now I'm looking forward to being persecuted.

573
00:32:17.285 --> 00:32:17.535
And,

574
00:32:19.190 --> 00:32:22.650
so, you know, I think there's lots of opportunity for me to offer,

575
00:32:23.430 --> 00:32:26.490
short webinars and videos and whatnot to help,

576
00:32:26.950 --> 00:32:31.690
you know, move people in the direction of what we're talking about and build the brand and kinda what I'm offering.

577
00:32:32.230 --> 00:32:32.730
Yeah.

578
00:32:33.215 --> 00:32:36.735
So that hasn't been built out, but there is a lot of content. My god.

579
00:32:36.735 --> 00:32:44.195
It's been I've been twenty two years in practice, and I have so many different handouts and checklists and whatnot that I can offer people.

580
00:32:44.735 --> 00:32:48.915
We've kept that more internally for our practice members, but it's something that I can definitely

581
00:32:49.350 --> 00:32:51.929
digitize and offer more out there.

582
00:32:52.390 --> 00:32:53.690
Mhmm. Yeah.

583
00:32:54.070 --> 00:32:58.970
But it's certainly that's a a hurdle I see is is building the community, of course,

584
00:33:00.790 --> 00:33:01.690
or it's opportunity.

585
00:33:02.565 --> 00:33:05.544
Say more more about that, like, the hurdles to build a community?

586
00:33:05.845 --> 00:33:06.904
Yes. Saying

587
00:33:07.284 --> 00:33:08.885
that's something I gotta build.

588
00:33:08.885 --> 00:33:15.225
I gotta work on for sure to make this The community of people who are who are prime candidates for this program?

589
00:33:15.365 --> 00:33:15.865
Yeah.

590
00:33:17.039 --> 00:33:18.179
Got it. Yeah.

591
00:33:19.440 --> 00:33:19.940
Yeah.

592
00:33:21.840 --> 00:33:25.140
Yeah. So the the the mechanism to have, like,

593
00:33:25.600 --> 00:33:26.740
a thriving business

594
00:33:27.120 --> 00:33:28.659
is that you have a

595
00:33:29.039 --> 00:33:30.419
a clear offer

596
00:33:31.445 --> 00:33:34.825
that people want and that's scalable, so we've looked at that.

597
00:33:35.125 --> 00:33:37.465
And then it's do we have a predictable

598
00:33:38.725 --> 00:33:41.145
engine for generating new customers?

599
00:33:43.150 --> 00:33:43.650
Right.

600
00:33:44.270 --> 00:33:45.809
So that's that involves

601
00:33:46.270 --> 00:33:47.490
some source of traffic

602
00:33:48.670 --> 00:33:49.410
of attention

603
00:33:49.950 --> 00:33:51.890
and some enrollment mechanism.

604
00:33:52.429 --> 00:33:54.050
Right. So you mentioned a webinar.

605
00:33:54.510 --> 00:33:56.929
A webinar can be how you enroll people.

606
00:33:57.304 --> 00:34:00.285
It can be a webinar to book a sales call

607
00:34:00.745 --> 00:34:04.845
to sell people there. It can be a webinar or or, like, workshop or something,

608
00:34:06.424 --> 00:34:12.100
to a like, raise your hand if you're interested to send people to a doc where they can read about the things.

609
00:34:12.100 --> 00:34:13.400
We call them offer docs.

610
00:34:14.179 --> 00:34:14.760
And then,

611
00:34:15.060 --> 00:34:18.520
like, the the work the workshop or the webinar can be freed or can be paid,

612
00:34:18.900 --> 00:34:19.400
whichever.

613
00:34:19.940 --> 00:34:23.800
And then there is, like, where are we getting traffic for this? And,

614
00:34:24.260 --> 00:34:29.495
you know, you can run ads. You can do affiliates referrals. You can do SEO organic

615
00:34:30.835 --> 00:34:31.735
organic social,

616
00:34:32.035 --> 00:34:34.375
you know, content social media content.

617
00:34:36.770 --> 00:34:40.310
But, basically I do have some strategic partners too. You know?

618
00:34:40.369 --> 00:34:44.310
The, wellness calendar that I was speaking up about the like,

619
00:34:44.849 --> 00:34:47.909
that would be great in many chiropractors' offices.

620
00:34:48.864 --> 00:34:52.885
And that's something that we could we could even brand it to their office as well.

621
00:34:53.745 --> 00:34:58.165
You know, it's like a a patient gift that they bring to their clientele, and most chiropractors

622
00:34:58.545 --> 00:35:00.245
really aren't great about educating

623
00:35:00.545 --> 00:35:01.525
their people

624
00:35:01.825 --> 00:35:02.645
about holistic

625
00:35:02.945 --> 00:35:03.445
living.

626
00:35:03.800 --> 00:35:12.540
And so this would be a really affordable and you're talking earlier about, you know, the easiest way to sell is to show them how they're gonna make money off the the deal.

627
00:35:13.000 --> 00:35:16.619
And for a chiropractor, their retention is their number one

628
00:35:17.375 --> 00:35:20.515
value generator. Right? The longer people stay around. So,

629
00:35:20.815 --> 00:35:22.275
you know, selling a chiropractor

630
00:35:22.575 --> 00:35:26.994
a a calendar for, you know, $8 is, like, a pretty decent,

631
00:35:27.615 --> 00:35:29.474
investment for most of them.

632
00:35:29.980 --> 00:35:36.640
So that, again, is kind of the wide net that I see that I can approach many different chiropractors as well to bring this to their patients.

633
00:35:37.660 --> 00:35:39.660
And would the clients for your your

634
00:35:40.300 --> 00:35:42.960
do you call it Chiron? Would those clients be

635
00:35:43.385 --> 00:35:45.625
the chiropractors or the chiropractors clients?

636
00:35:45.625 --> 00:35:48.585
Or, like, what like, how does this help the other thing? Yeah.

637
00:35:48.585 --> 00:35:54.925
So the first step is the minor guru, which is the calendar and the wellness piece.

638
00:35:55.700 --> 00:36:00.040
And that the chiropractors can bring to all their patients, to all their their community.

639
00:36:00.580 --> 00:36:05.960
And from there, the add on is whether they wanna study with me directly more directly,

640
00:36:06.420 --> 00:36:07.480
which is Chiron

641
00:36:08.100 --> 00:36:08.500
and,

642
00:36:08.900 --> 00:36:11.000
developing their their healing skills.

643
00:36:11.625 --> 00:36:16.185
And the they that would wanna study there, is that the chiropractor or is it the chiropractor's clients?

644
00:36:16.185 --> 00:36:17.005
It'd be either.

645
00:36:17.865 --> 00:36:18.365
Okay.

646
00:36:18.505 --> 00:36:30.560
And so by having the calendar out of the chiropractor's office, the idea is that that, like, is both connecting you with the chiropractor and making them aware of Chiron, and as well as, like, that's a tool that they use with their clients.

647
00:36:30.560 --> 00:36:34.580
And then there's, like, some mention of this. Is that kind of the idea? Yes. Exactly.

648
00:36:35.200 --> 00:36:36.340
Got it. Yeah.

649
00:36:37.285 --> 00:36:37.365
Yeah.

650
00:36:37.365 --> 00:36:46.645
And then the Chiro the calendar, I mean, that's kind of the base, and then there's can be different tiers, different add ons that they can the patients could could choose to take on.

651
00:36:46.645 --> 00:36:55.940
You know, Chiro is kinda like the premier program, really, and there's a few other steps below that that, you know, I've kinda dreamed up and we can work with.

652
00:36:56.319 --> 00:36:57.779
What does the calendar do exactly?

653
00:36:59.200 --> 00:37:00.019
So it's,

654
00:37:00.400 --> 00:37:02.099
12 different holistic,

655
00:37:03.839 --> 00:37:04.339
wellness

656
00:37:04.905 --> 00:37:06.685
practices. So it's foundational.

657
00:37:06.985 --> 00:37:12.925
We start with helping people discover their values, their purpose, and passions in life, and then they need

658
00:37:13.545 --> 00:37:15.725
to to link to their wellness

659
00:37:16.025 --> 00:37:18.125
practices of exercise, nutrition,

660
00:37:19.310 --> 00:37:21.730
you know, basics breath, those things.

661
00:37:22.190 --> 00:37:26.370
So the idea is that I'm a client, at a chiropractor, and then the chiropractor

662
00:37:26.750 --> 00:37:28.610
says, hey. By the way, I have this

663
00:37:29.150 --> 00:37:30.750
additional thing that I can sell you.

664
00:37:30.750 --> 00:37:35.845
And, like, he bought it for $8, but he maybe sells it to them for a $100 or $50 or

665
00:37:36.145 --> 00:37:36.645
something.

666
00:37:37.345 --> 00:37:43.285
And then it's, like, a physical thing that they take home with them and read and implement and then they get better.

667
00:37:44.890 --> 00:37:48.510
They become better clients for him because now they value the work

668
00:37:48.810 --> 00:37:49.310
more.

669
00:37:49.690 --> 00:37:55.845
It's a simple calendar, and it's all I'm wanting to build also a digital app with it as well.

670
00:37:56.244 --> 00:37:57.045
Mhmm. And,

671
00:37:57.605 --> 00:38:01.845
and they could sell it to their patient or they could give it to their patient too.

672
00:38:01.845 --> 00:38:03.545
And I can offer a webinar,

673
00:38:04.005 --> 00:38:08.825
which, you know, for $8, I'm thinking this is gonna increase their retention,

674
00:38:09.125 --> 00:38:10.825
you know, quite a bit. So,

675
00:38:11.180 --> 00:38:13.980
a dollar investment on each patient is not a whole bunch.

676
00:38:13.980 --> 00:38:16.860
But is it are they selling it to the patient, or are they giving it to the patient?

677
00:38:16.860 --> 00:38:17.840
They could do either.

678
00:38:18.220 --> 00:38:19.440
Yeah. Yeah.

679
00:38:20.460 --> 00:38:23.500
And what would they typically do? Or would you would you advise them to do?

680
00:38:23.500 --> 00:38:26.240
I would lead them lean them towards giving it to the patient.

681
00:38:26.545 --> 00:38:27.045
Okay.

682
00:38:27.745 --> 00:38:31.605
Yeah. And being all for retention and then For retention.

683
00:38:32.065 --> 00:38:38.885
Community builder, building a tribe, it would really help the office kinda create a a community, a tribe type.

684
00:38:39.819 --> 00:38:42.240
And would the office be concerned with,

685
00:38:42.780 --> 00:38:47.599
like, you kinda branding yourself in there and then, like, fishing in in their pond?

686
00:38:49.740 --> 00:38:50.559
I don't know.

687
00:38:51.615 --> 00:38:57.795
I mean, I it depends how much of, like, the wellness breath work type of stuff they have in their office.

688
00:38:57.935 --> 00:39:00.255
Most chiropractors don't have that. Right.

689
00:39:00.255 --> 00:39:06.590
It's And you could and you could offer them, like, a a commission on the on the people that come in that way.

690
00:39:06.590 --> 00:39:10.590
So that's just 100%. Be complete an extra revenue stream for them. Totally. Yeah.

691
00:39:10.590 --> 00:39:12.930
We could absolutely do a commission for them.

692
00:39:13.390 --> 00:39:19.730
And then you could also give it for free to the chiropractors to give to their clients, and then they make money on the commission, and that's and you make money on the upsells.

693
00:39:20.405 --> 00:39:22.825
This is true. Yep. Yeah. Yeah.

694
00:39:23.365 --> 00:39:25.925
Yeah. There's lots of ways of building it out.

695
00:39:25.925 --> 00:39:33.204
You know, the physical calendar is the most expensive, but, you know, once a digital piece is built, then it's pretty easy to affordable to see.

696
00:39:33.285 --> 00:39:38.250
Like, if you think of it as, like, the have you heard the the concept of CAC?

697
00:39:40.070 --> 00:39:44.490
Go ahead. Nope. C I c? It's the customer acquisition cost.

698
00:39:45.030 --> 00:39:45.530
Like,

699
00:39:45.845 --> 00:39:48.025
what is the cost to acquire a customer?

700
00:39:48.325 --> 00:39:51.305
And for example, if you run if you run ads,

701
00:39:51.605 --> 00:39:52.744
right, there's, like,

702
00:39:53.605 --> 00:39:55.785
you didn't spend up a certain amount of dollars

703
00:39:56.164 --> 00:39:58.664
on ads for every customer that you get.

704
00:39:58.964 --> 00:40:00.380
Yeah. And, like,

705
00:40:01.079 --> 00:40:04.279
typically, a business customer costs you $1,500.

706
00:40:04.279 --> 00:40:07.400
That's just what it costs to acquire business customers. So that's, like, alright.

707
00:40:07.400 --> 00:40:09.720
So now we gotta make more than $1,500

708
00:40:09.720 --> 00:40:12.460
from them in lifetime value, ideally, like,

709
00:40:12.995 --> 00:40:16.375
soon so we can reinvest that money back into ads, but but

710
00:40:16.755 --> 00:40:17.655
that's the CAC.

711
00:40:18.035 --> 00:40:19.255
Then some years ago,

712
00:40:20.595 --> 00:40:24.295
this phrase started being said, which was real estate is the new CAC.

713
00:40:24.915 --> 00:40:30.750
And and so it's like as, you know, ad costs went up, companies like Warby Parker,

714
00:40:31.369 --> 00:40:32.990
the that makes eyeglasses,

715
00:40:33.850 --> 00:40:35.230
they would, you know,

716
00:40:35.850 --> 00:40:39.950
open up stores in various cities and downtown areas.

717
00:40:40.330 --> 00:40:41.175
And it's like,

718
00:40:41.655 --> 00:40:45.035
that costs money to build that real estate, but that's their CAC.

719
00:40:45.415 --> 00:40:48.615
Right? Like, that's their customer acquisition cost is that real estate to buy the customers.

720
00:40:48.615 --> 00:40:56.475
And, actually, it ends up turns out that, like, buying customers that way, acquiring customers that way is actually cheaper than ads in in many cases.

721
00:40:56.670 --> 00:40:59.569
Right. It's like real estate is the new CAC. So in your case,

722
00:41:00.190 --> 00:41:02.369
the printed calendar is the new CAC.

723
00:41:02.750 --> 00:41:08.609
Mhmm. Right? Yep. I mean and it's a matter of testing how the how the math works out. Right?

724
00:41:08.750 --> 00:41:11.069
But that could, like, if it costs you

725
00:41:12.095 --> 00:41:13.855
you're saying you could sell it for $8?

726
00:41:13.855 --> 00:41:17.154
So it costs you, like, a little less than $8 to print or whatever?

727
00:41:17.295 --> 00:41:21.154
And, like, as you print more, those numbers go down. Right? And so,

728
00:41:21.535 --> 00:41:23.315
like, paying $8

729
00:41:23.375 --> 00:41:24.194
to acquire

730
00:41:24.620 --> 00:41:25.820
a customer is really cheap.

731
00:41:25.820 --> 00:41:32.080
Like, now you're not gonna get one customer for each calendar that you send out, but if you get one in 10 and you pay

732
00:41:32.460 --> 00:41:36.620
$80 to acquire a customer, even one in 20, you pay pay a $160

733
00:41:36.620 --> 00:41:38.000
to acquire. That's still cheap.

734
00:41:38.555 --> 00:41:42.635
Right? So that's the kind of math to to run on this. Yep.

735
00:41:42.635 --> 00:41:45.055
And you just test different things and see how it works.

736
00:41:45.435 --> 00:41:46.475
Yep. Yep.

737
00:41:46.475 --> 00:41:50.575
And I do think there's a lot of chiropractors out there who would see this as an opportunity.

738
00:41:51.119 --> 00:41:53.220
Right? They're busy with their own

739
00:41:54.079 --> 00:41:56.660
business. They're like, oh, shit. I should do a workshop.

740
00:41:56.799 --> 00:42:02.180
I should educate my people on healthy living. Mhmm. And very few get around to it. Right.

741
00:42:02.559 --> 00:42:06.579
And so, you know, it's gonna be a chance for them to really build their own

742
00:42:06.885 --> 00:42:11.445
within their office. So Yeah. And if they get if they make, like, a 20%

743
00:42:11.445 --> 00:42:18.085
commission on sales that come in that way or maybe even 50%, that does like, we can we can or you could do a 100%.

744
00:42:18.085 --> 00:42:18.965
Like so

745
00:42:19.830 --> 00:42:21.130
but if they make a commission

746
00:42:21.830 --> 00:42:28.890
and you educate them on how to educate their people on how to sign up, like, how to do this thing, why they should sign up for the paid version of this thing,

747
00:42:29.270 --> 00:42:30.890
like, yeah, it becomes, like,

748
00:42:32.070 --> 00:42:38.705
becomes a nice second income stream for them, and I bet a lot of chiropractors, as much as they love their job, they wouldn't mind

749
00:42:39.565 --> 00:42:41.745
decoupling their income from

750
00:42:42.445 --> 00:42:43.665
the work with clients,

751
00:42:44.045 --> 00:42:48.840
you know, just a little bit. You know? Yeah. As long as we make it super simple turnkey,

752
00:42:49.540 --> 00:42:51.800
you know Right. It's in a whole bunch for them.

753
00:42:52.500 --> 00:42:57.140
Yeah. And even the front desk staff could help, you know, improve. Exactly. Good point. Yeah.

754
00:42:57.140 --> 00:42:58.955
For sure. Because, like,

755
00:42:59.335 --> 00:43:08.875
if you're working as a chiropractor and I know chiropractors are really good at seeing multiple patients at the same time and they go back and forth and they can, like, serve, like, 20 people an hour or something.

756
00:43:09.255 --> 00:43:10.795
But there's still that

757
00:43:11.095 --> 00:43:13.595
constraint on their time. Right? If they want

758
00:43:14.030 --> 00:43:18.530
to make more money, they have to up raise their rates which, you know,

759
00:43:19.630 --> 00:43:20.690
is always viable,

760
00:43:20.990 --> 00:43:25.730
but even still, there's, like, it's just time and more hours. So you can decouple

761
00:43:26.525 --> 00:43:27.825
time from income

762
00:43:28.205 --> 00:43:33.345
that's huge for them. It's huge. Yeah. And that's something to educate them on as well.

763
00:43:33.725 --> 00:43:34.225
Right?

764
00:43:34.845 --> 00:43:35.345
So,

765
00:43:35.805 --> 00:43:42.819
yeah. I dig that. And so the reason I said, like, commission, 10%, 20, 50%, a 100%, a 150%.

766
00:43:43.279 --> 00:43:44.579
So if you have

767
00:43:45.119 --> 00:43:45.619
like,

768
00:43:45.920 --> 00:43:48.180
when you structure your offers,

769
00:43:48.799 --> 00:43:54.180
so the calendar is the first offer and it might be a free offer. It's like a lead magnet. Right?

770
00:43:54.755 --> 00:43:57.815
And then there's a maybe there's, like, a $100

771
00:43:58.355 --> 00:44:00.455
offer that people buy after that,

772
00:44:00.995 --> 00:44:02.055
and you find

773
00:44:02.835 --> 00:44:05.655
that someone who buys that $100 thing,

774
00:44:06.400 --> 00:44:07.140
of them,

775
00:44:07.760 --> 00:44:11.840
on average, they end up spending another thousand dollars with you. Right?

776
00:44:11.840 --> 00:44:16.980
If that's the math that you that you suss out. Now, if you pay, you say, hey,

777
00:44:17.680 --> 00:44:24.145
chiropractor, if you can get people to buy this $100 thing, I'll pay you not only all the $100

778
00:44:24.445 --> 00:44:26.225
I'll pay you $200

779
00:44:26.365 --> 00:44:29.505
for each one that you get to pay, spend $100

780
00:44:30.525 --> 00:44:34.859
because I know that they'll turn into you know, a thousand dollar client.

781
00:44:34.859 --> 00:44:40.000
Now I spent, you know, $200 in CAC plus the $8 for the calendar or whatever.

782
00:44:40.700 --> 00:44:41.819
So $208

783
00:44:41.819 --> 00:44:45.839
in CAC for a client that's worth a thousand, that's pretty good. Yep.

784
00:44:46.140 --> 00:44:47.040
Yep. So

785
00:44:48.185 --> 00:44:52.285
these are the kinds of things that we can do to scale, the ones we have the offers

786
00:44:53.625 --> 00:44:54.285
that work.

787
00:44:54.665 --> 00:44:55.165
Mhmm.

788
00:44:55.465 --> 00:44:55.965
Mhmm.

789
00:44:56.665 --> 00:44:57.165
K.

790
00:44:58.425 --> 00:45:04.010
And the offer is, like, the calendar, or is the offer is, like, how we're offering the calendar?

791
00:45:04.630 --> 00:45:08.569
Yeah. So the offer is, like, every every piece is an offer. Right? So

792
00:45:08.869 --> 00:45:09.369
so

793
00:45:09.910 --> 00:45:11.609
it's like a bundle of stuff

794
00:45:12.549 --> 00:45:14.410
around the thing. So think about, like,

795
00:45:15.515 --> 00:45:17.135
when you pitch your calendar

796
00:45:17.675 --> 00:45:18.655
to the chiropractor,

797
00:45:19.195 --> 00:45:20.335
that's an offer.

798
00:45:20.955 --> 00:45:25.455
Right. You're making the chiropractor an offer that says, hey, buy this for $8

799
00:45:25.915 --> 00:45:28.575
or buy this, like, I'll send it to you for free

800
00:45:29.049 --> 00:45:31.069
and here's what you gotta do in return,

801
00:45:31.369 --> 00:45:34.349
and here's what you get. Like, all of this is an offer.

802
00:45:34.809 --> 00:45:36.349
Like, I'm gonna give you

803
00:45:36.730 --> 00:45:40.190
a 100 calendars. I'm gonna give you training on how to set,

804
00:45:41.049 --> 00:45:47.545
sell them, and then I'm gonna give you, you know, $200 for every person who ends up buying this $100 thing.

805
00:45:47.925 --> 00:45:51.545
Like, all of that is an offer that you're making to the chiropractor.

806
00:45:51.845 --> 00:45:55.225
Right. And then you can say yes or no, and you can throw bonuses in there.

807
00:45:55.285 --> 00:45:59.050
Like, I will like, whatever. I'll also do this or, like, whatever. Right?

808
00:45:59.270 --> 00:46:02.170
And then the $100 thing, if you do something like that

809
00:46:02.630 --> 00:46:05.369
to the end to the end user and client there,

810
00:46:06.310 --> 00:46:11.055
the $100 thing, that's an offer. Like, the calendar itself is an offer. Hey.

811
00:46:11.055 --> 00:46:15.155
Take this calendar for free and go, like, implement it. Like

812
00:46:15.695 --> 00:46:18.515
like, that's an offer. It's free. Right?

813
00:46:18.734 --> 00:46:25.930
And then in the calendar pitches the next offer, which is the $100 thing or whatever you end up doing, and then, like, here's what you're gonna get.

814
00:46:25.930 --> 00:46:27.710
It's gonna cost you a $100

815
00:46:28.170 --> 00:46:33.950
or, like, now or maybe, like, 0 today and then a $100 in thirty days if you like it. Like,

816
00:46:34.330 --> 00:46:38.510
that so offer is basically the it's a combination of, like, a promise

817
00:46:40.275 --> 00:46:42.454
and, like, what you what you get,

818
00:46:43.315 --> 00:46:44.615
and then there can be,

819
00:46:46.355 --> 00:46:47.415
payment plans,

820
00:46:47.875 --> 00:46:51.575
like zero today, 100 later, or, like, commission, whatever,

821
00:46:51.954 --> 00:46:57.040
like, 10,000 now or pay a thousand dollars a month for twelve months, like, whatever, and then guarantees.

822
00:46:58.700 --> 00:47:02.080
Like, hey. If you don't get x result by this time,

823
00:47:02.460 --> 00:47:08.615
we will double your money back, or if you don't get the result, we'll work with you for three months until you do

824
00:47:08.995 --> 00:47:10.135
or, like, whatever.

825
00:47:10.435 --> 00:47:17.575
Like, if you do all the things we say and you still don't get the result, blah blah blah, like, we'll give you money back and buy you a taco,

826
00:47:18.435 --> 00:47:18.935
whatever.

827
00:47:19.930 --> 00:47:21.230
And then there's there's

828
00:47:22.490 --> 00:47:22.990
bonuses,

829
00:47:23.930 --> 00:47:33.710
which are just a way to pull out parts of what you're giving them, but you position it as a free bonus that you get when you buy the thing and it's very compelling for people.

830
00:47:33.825 --> 00:47:37.045
Yeah. It's like you highlight this thing, and bonuses are great

831
00:47:37.665 --> 00:47:39.105
for addressing objections.

832
00:47:39.105 --> 00:47:44.484
So if you have a a thing, like, you have your calendar and then you have a $100 offer that goes a little bit deeper,

833
00:47:44.945 --> 00:47:45.445
and

834
00:47:46.190 --> 00:47:54.670
and then one of the objections that people have is, like, I don't have the time to do this, then you create a create a bonus that's around how to shave off five hours of your week or something like that.

835
00:47:54.670 --> 00:47:57.650
Mhmm. Right? Or how to do this in a way that doesn't take any time.

836
00:47:57.710 --> 00:48:01.994
So you hear what objections people have, then you can create bonuses that address those objections.

837
00:48:02.775 --> 00:48:04.875
Mhmm. So then that takes that away.

838
00:48:05.175 --> 00:48:05.835
And then,

839
00:48:06.775 --> 00:48:10.474
there's scarcity and there's urgency. So scarcity is, like, only

840
00:48:10.775 --> 00:48:15.435
like like, if you do your Chiron, we can only have so many people in this,

841
00:48:15.880 --> 00:48:17.980
or the first 10 get blah blah.

842
00:48:18.280 --> 00:48:19.980
Right? Or, like

843
00:48:20.280 --> 00:48:24.140
like, the first 10 get a lower price and then price goes up, or this bonus

844
00:48:24.760 --> 00:48:28.780
for the first 10 or something. And then there's urgency, which is

845
00:48:29.295 --> 00:48:33.694
by this date, the price goes up. By this date, this happens. This bonus goes away.

846
00:48:33.694 --> 00:48:39.234
Like, we, like, we start the cohort or the group or whatever, and you can't join. Right? So

847
00:48:39.694 --> 00:48:42.755
those are those are all components that go into

848
00:48:43.454 --> 00:48:44.194
an offer.

849
00:48:45.270 --> 00:48:47.450
At the core of it, though, is is

850
00:48:48.470 --> 00:48:50.170
what's called the Value Equation,

851
00:48:50.550 --> 00:48:52.330
which is it's like the

852
00:48:52.790 --> 00:48:54.410
what is the dream outcome

853
00:48:55.190 --> 00:48:56.890
that you're processing them?

854
00:48:58.495 --> 00:48:59.395
What is the

855
00:48:59.775 --> 00:49:00.275
perceived

856
00:49:00.575 --> 00:49:01.875
likelihood of success?

857
00:49:02.095 --> 00:49:06.355
In their mind, what is the perceived likelihood that they're gonna get this result?

858
00:49:08.015 --> 00:49:13.110
Those are like, you multiply those together. If you give them numbers, you multiply those. Like,

859
00:49:13.670 --> 00:49:17.590
ah, this would be amazing, and there's, like, a 50% likelihood I would get it. Like, okay. Great.

860
00:49:17.590 --> 00:49:22.250
That's the that's the top line. The bottom line is, how long is it gonna take me?

861
00:49:22.790 --> 00:49:25.910
Oh, crap. I'm gonna it's gonna be two years. It's gonna be, like, a whole year.

862
00:49:25.910 --> 00:49:28.330
It's gonna be, like, you know, whatever. And then

863
00:49:28.685 --> 00:49:33.484
the second is effort and sacrifice. How much effort am I gonna have to put towards this?

864
00:49:33.484 --> 00:49:35.265
How much am I gonna need to sacrifice?

865
00:49:35.965 --> 00:49:42.329
So these are kind of the core parameters of the offer that you tweak in order to make it really, like, a no brainer.

866
00:49:42.390 --> 00:49:45.930
Right? Like, the more the more compelling the dream outcome is and

867
00:49:46.390 --> 00:49:50.570
their perceived likelihood that they're gonna achieve this, like, the higher that is together,

868
00:49:51.589 --> 00:49:57.125
with the like, the faster they can get it and with no no effort or sacrifice,

869
00:49:57.985 --> 00:50:00.725
the more compelling the offer is. This is why

870
00:50:01.025 --> 00:50:01.765
big pharma

871
00:50:02.705 --> 00:50:05.045
is very successful. Right? Because, like,

872
00:50:05.345 --> 00:50:07.470
dream outcome, the headache goes the fuck away.

873
00:50:08.349 --> 00:50:12.369
Perceived likelihood of success, yeah. I take the fucking bill. It goes away. Great.

874
00:50:12.910 --> 00:50:13.470
You know,

875
00:50:14.349 --> 00:50:15.170
time delay,

876
00:50:15.869 --> 00:50:20.830
ten minutes, twenty minutes, whatever. Right? Effort and sacrifice, I need to pop a fucking bill.

877
00:50:20.830 --> 00:50:22.050
I can do this. Right?

878
00:50:22.485 --> 00:50:25.065
So you see how they are very compelling offers.

879
00:50:25.525 --> 00:50:30.505
Now there there are downsides to those offers. Right? They're not addressing the real issue,

880
00:50:31.205 --> 00:50:31.705
but

881
00:50:32.245 --> 00:50:33.465
this is human nature.

882
00:50:33.925 --> 00:50:39.990
And so the more we can we can align our offer with with that formula, the more compelling it's gonna be.

883
00:50:39.990 --> 00:50:47.210
And then, like, the bonuses and the scarcity and the urgency and the payment plans and the guarantees, like, all kinda are enhancers of the offer.

884
00:50:47.350 --> 00:50:51.610
And so what we're doing is we're we're stringing together a sequence of offers

885
00:50:52.965 --> 00:50:56.585
that lead people to where we want them to go, which in this case is Chiron.

886
00:50:57.045 --> 00:51:03.465
And so it's like you kinda reverse engineer the process of, like, what is the first thing that we're gonna we're gonna that they want there?

887
00:51:04.245 --> 00:51:07.065
And then each offer solves one problem

888
00:51:07.730 --> 00:51:13.029
that then creates another problem that your next offer solves. Mhmm. And then you just keep going.

889
00:51:13.410 --> 00:51:13.910
Mhmm.

890
00:51:14.529 --> 00:51:16.470
Roger that. Yep. Yeah.

891
00:51:17.730 --> 00:51:21.750
Great. So it's like, I wanna I wanna sell my house. Great. Like,

892
00:51:24.474 --> 00:51:25.275
like, I don't know.

893
00:51:25.275 --> 00:51:29.515
Maybe you do, like, a free evaluation or, like, maybe you, like, use, like, great.

894
00:51:29.515 --> 00:51:34.474
We we we help you take great photos of your house. Great. Okay. Now I have the photos.

895
00:51:34.474 --> 00:51:36.555
Like, now what? Like, now I need to list it somewhere.

896
00:51:36.555 --> 00:51:45.990
Like, you know, so it's like there's always you solve one thing, and there's, like, another thing that that becomes the next problem, and then so that's the process of engineering that sequence so that,

897
00:51:47.410 --> 00:51:52.869
yeah, there's always the next problem that we that we solve, and it that ultimately leads to where we wanna take people.

898
00:51:53.305 --> 00:51:53.805
Right.

899
00:51:54.185 --> 00:51:55.385
Got it. Okay.

900
00:51:55.385 --> 00:52:01.705
Well, that's, you know, similar to how my brain was kinda seeing this of, like, wide net and then kinda stagnant.

901
00:52:01.705 --> 00:52:02.205
Yeah.

902
00:52:03.865 --> 00:52:06.045
You have a whole bunch more background

903
00:52:07.065 --> 00:52:11.260
information on this than I do. I'm just a a simple chiropractor. But

904
00:52:13.080 --> 00:52:17.260
Nothing simple about you, my friend. But, yeah, I hear what you're saying. Uh-huh. Excellent.

905
00:52:17.400 --> 00:52:23.180
Okay, man. That sounds great. I got a ton out of the call today, and you probably have more for me.

906
00:52:23.664 --> 00:52:24.164
Amazing.

907
00:52:24.704 --> 00:52:27.765
Yeah. But I think it's a good place to to to wrap.

908
00:52:28.944 --> 00:52:32.305
Yeah. So what are the what are the things that you take with you today?

909
00:52:32.305 --> 00:52:35.525
What are what are the next steps that you're gonna that you're gonna focus on?

910
00:52:37.010 --> 00:52:45.910
I have started to, and I'm gonna do this a bit more, is send put together a package of, like, what I'm offering and send it out to a couple of chiropractors,

911
00:52:46.690 --> 00:52:50.470
that I know who might be interested in this and just get some feedback

912
00:52:51.065 --> 00:52:55.545
about whether they see value in this or not. Mhmm. I'm gonna map out a little bit more.

913
00:52:55.545 --> 00:52:59.385
And I've been building it kinda from the wide net to the big one.

914
00:52:59.385 --> 00:53:02.905
I wanna work from the big one backwards as you say.

915
00:53:02.905 --> 00:53:07.900
Like, this is where I want to end end, and then what are the steps that,

916
00:53:08.359 --> 00:53:10.859
can work from there? And I look at,

917
00:53:11.240 --> 00:53:15.180
been around, like, every piece leads them to the next problem.

918
00:53:15.240 --> 00:53:21.265
And so I'm chunking that down of what the problems of each step is. Yeah. Yeah.

919
00:53:21.565 --> 00:53:23.025
And we want that path

920
00:53:23.885 --> 00:53:25.905
we want the path to be as short as possible.

921
00:53:26.365 --> 00:53:29.425
And the advantage of working backwards is that you can see, well,

922
00:53:29.725 --> 00:53:32.385
that it tends to be shorter and more direct that way

923
00:53:32.780 --> 00:53:38.640
versus when we're work working forwards, we tend to invent a bunch of things that that we should do or we could do.

924
00:53:38.700 --> 00:53:42.300
Right. Right. Really the goal is to get as many people into Chiron as possible.

925
00:53:42.300 --> 00:53:43.839
Like, what is the least

926
00:53:44.460 --> 00:53:45.440
what is the simplest

927
00:53:46.255 --> 00:53:50.355
system? What is the least amount of stuff that we can build to get there? Mhmm. Mhmm.

928
00:53:50.494 --> 00:53:52.435
Oh, that's great. Okay. Yeah.

929
00:53:53.135 --> 00:53:54.355
Because we can always

930
00:53:54.655 --> 00:53:57.795
over overload with so many different things. Right?

931
00:53:58.095 --> 00:54:01.155
Yeah. And yeah. So the question is, like, really,

932
00:54:02.070 --> 00:54:06.970
do you already have enough people in your network to start the Chiron as a group program?

933
00:54:08.630 --> 00:54:11.050
You know, in early stage, yes.

934
00:54:11.590 --> 00:54:12.090
Yeah.

935
00:54:12.470 --> 00:54:18.045
Yeah. You know, we'd have I have 10 people on a sign up sheet at this point. Yeah. You know?

936
00:54:18.045 --> 00:54:20.945
And if I announced it, I'd probably I'd have a few more.

937
00:54:21.485 --> 00:54:24.785
Depending on price point, you know, that wouldn't be a 100,000. But,

938
00:54:25.965 --> 00:54:27.450
you know, a thousand per month,

939
00:54:28.570 --> 00:54:32.329
yeah, we probably have five people say yes at this point, you know, and Mhmm.

940
00:54:32.410 --> 00:54:36.089
They grow it from there. But, I mean, it's a starting point for sure. Yeah.

941
00:54:36.089 --> 00:54:38.190
I mean, that is a starting point. That works.

942
00:54:38.490 --> 00:54:38.990
Alright.

943
00:54:40.925 --> 00:54:42.545
Because if you do it as an evergreen

944
00:54:43.244 --> 00:54:45.025
open enrollment group program,

945
00:54:45.405 --> 00:54:48.625
which is my favorite way to do it, so people can join anytime.

946
00:54:49.005 --> 00:54:49.405
Yeah.

947
00:54:49.405 --> 00:54:55.265
Maybe there's some kind of onboarding process, and they just come into the group, and then you work with them there, and they can stay forever,

948
00:54:56.330 --> 00:55:00.030
and they can join anytime, that's a really powerful structure.

949
00:55:00.650 --> 00:55:07.690
Then would they if it's evergreen, do they need to join a group that's at the same time sequence as them or just see value?

950
00:55:07.690 --> 00:55:11.550
It depends on your content and how you structure it. Right? You'd you can,

951
00:55:12.305 --> 00:55:14.785
but you can also like, maybe you don't. I don't know.

952
00:55:14.785 --> 00:55:17.765
Like, it's it depends on the content, what you're teaching. Right?

953
00:55:17.905 --> 00:55:21.925
And you can definitely give people, like, when they join the first

954
00:55:22.705 --> 00:55:31.100
three weeks or whatever, there's a series of of of videos or of like a foundational content that they have to go through on their own before they're led into the group.

955
00:55:31.100 --> 00:55:34.560
You could do it that way. So then everybody's kind of up to speed and then they come in.

956
00:55:35.180 --> 00:55:40.560
Or maybe you pair them up with a buddy who's already there, who's like helps them through that process.

957
00:55:40.605 --> 00:55:42.845
I don't know. Like, you can be creative with that. Right?

958
00:55:44.205 --> 00:55:44.845
But when you

959
00:55:45.725 --> 00:55:49.025
like, alchemy that we're in was like I heard about Donnie

960
00:55:50.125 --> 00:55:51.105
two years ago

961
00:55:51.484 --> 00:55:53.984
and then alchemy had just started

962
00:55:54.490 --> 00:55:55.630
right before that.

963
00:55:55.930 --> 00:55:57.630
Then I waited all the way until

964
00:55:57.930 --> 00:56:00.170
whenever that was this summer in order to be able to join.

965
00:56:00.170 --> 00:56:04.650
That's like a year and a half worth of revenue that Donnie didn't get. Yeah. I get that.

966
00:56:04.650 --> 00:56:09.305
It's nevergreen. It would just be so much smoother. You can just be Exactly. People into it.

967
00:56:09.305 --> 00:56:14.045
Totally. And a lot of people like, I might have gone I might have gotten cold on it. Right?

968
00:56:14.265 --> 00:56:18.825
I was, like, very hot back then, but then, like, I don't know. Then I was like, alright. Fuck it.

969
00:56:18.825 --> 00:56:19.805
Let me just do it.

970
00:56:22.490 --> 00:56:25.230
I mean, the advantage of the way that Donnie is doing it is that

971
00:56:25.530 --> 00:56:30.410
then it's like, well, if I don't join now, then, like, I don't know when it's gonna be open again.

972
00:56:30.410 --> 00:56:34.190
Right? So that's the that works in the opposite way. That's the urgency piece.

973
00:56:34.730 --> 00:56:40.975
Like, oh, I gotta sign up now or the doors close. So, you know, there are pros and cons,

974
00:56:41.595 --> 00:56:43.295
but I like you can manufacture,

975
00:56:44.795 --> 00:56:48.715
like, urgency in different ways by just having a special offer, a special prize.

976
00:56:48.715 --> 00:56:55.720
Like, you can do different things to you can just, the ideal scenario is that you cap how many people you let in each month,

977
00:56:56.660 --> 00:56:59.560
and then you just you fill those slots and you close

978
00:57:00.500 --> 00:57:03.300
till next month. And then you have another another number of slots.

979
00:57:03.300 --> 00:57:05.560
Like, that's a simple way to do to do

980
00:57:05.955 --> 00:57:10.935
the scarcity and the urgency to get people to move because those always help get people to move.

981
00:57:12.035 --> 00:57:23.200
But then you can still have this open enrollment where you people can join anytime, which, you know, makes it easier for, like, event It's it's an advantage for you because then, like, you're not like, oh, shit.

982
00:57:23.200 --> 00:57:23.700
Like,

983
00:57:24.559 --> 00:57:31.119
do do a cohort and then, like, I only got, like, five people, and now I get I'm stuck with these five people for, like, for a year or whatever it is.

984
00:57:31.119 --> 00:57:34.815
Right? Like, I need to make it make a second group. It was like, no. No. We have one group.

985
00:57:34.815 --> 00:57:36.994
Everybody's in that group. I I like that.

986
00:57:37.295 --> 00:57:37.795
Mhmm.

987
00:57:38.655 --> 00:57:42.595
Yeah. So I'm just like, it might it might make sense to start in that end

988
00:57:43.454 --> 00:57:45.315
by getting that group

989
00:57:45.615 --> 00:57:46.994
launched up and going,

990
00:57:47.460 --> 00:57:48.440
and then you

991
00:57:49.619 --> 00:57:53.720
you have something that you can constantly test enrollment into.

992
00:57:54.339 --> 00:57:54.839
Right.

993
00:57:55.220 --> 00:57:55.720
But

994
00:57:56.339 --> 00:58:02.119
it's like and then it's like, if the Chiron is really if that's the target and the it's really about

995
00:58:02.664 --> 00:58:04.444
developing their own personal

996
00:58:05.224 --> 00:58:08.684
healing connection with their own inner healer and expressing that,

997
00:58:09.144 --> 00:58:14.365
then what is it that we need to do in the calendar that really speaks to those people?

998
00:58:15.385 --> 00:58:15.885
Right.

999
00:58:17.360 --> 00:58:20.580
It's in the calendar. It's a very inside out calendar,

1000
00:58:20.960 --> 00:58:21.440
and,

1001
00:58:22.160 --> 00:58:27.040
you know, and it does talk about purpose and and, you know, helps people get clear on that.

1002
00:58:27.040 --> 00:58:32.655
But I could definitely go back to the calendar and look at it from the lens of where I wanna take them for sure.

1003
00:58:32.655 --> 00:58:33.155
Exactly.

1004
00:58:33.935 --> 00:58:35.475
Yeah. Yeah. And do it.

1005
00:58:36.335 --> 00:58:42.195
Yeah. I was like, I could see how, like, for everybody, right, we are our own best healer.

1006
00:58:42.655 --> 00:58:45.315
Mhmm. Right. And for the chiro,

1007
00:58:45.960 --> 00:58:48.700
he wants clients that are partners in that journey.

1008
00:58:49.000 --> 00:58:53.020
Yep. The Chiro has skills that they don't have, obviously, for themselves,

1009
00:58:53.640 --> 00:58:54.760
but we want clients.

1010
00:58:54.760 --> 00:59:00.619
We want patients that are active participants in healing, so awakening that in people, like, you are

1011
00:59:01.045 --> 00:59:01.865
you are

1012
00:59:02.165 --> 00:59:04.025
the healer. You are a healer.

1013
00:59:04.645 --> 00:59:09.285
Then speaking to like some people are called to do this with others to serve other people in this way.

1014
00:59:09.285 --> 00:59:11.705
You just mention that. You just talk about that.

1015
00:59:12.245 --> 00:59:15.525
That's part of what we do in Chiron, but that's not what we're here for, blah blah blah.

1016
00:59:15.525 --> 00:59:17.270
You just mention it like, in

1017
00:59:17.650 --> 00:59:20.610
passing, people are gonna look it up. People are gonna find out.

1018
00:59:20.610 --> 00:59:25.330
Like, there are people are gonna be some people are gonna be interested in that. Yep. Yep. Awesome.

1019
00:59:25.330 --> 00:59:31.095
It's very natural when you do the healing for yourself or you wanna help other people. Like, it's so

1020
00:59:31.395 --> 00:59:32.855
innate in all of us. Right?

1021
00:59:33.315 --> 00:59:33.795
So

1022
00:59:34.275 --> 00:59:35.815
yeah. That's true.

1023
00:59:36.355 --> 00:59:37.575
Yeah. Yeah.

1024
00:59:39.315 --> 00:59:39.815
Awesome.

1025
00:59:41.795 --> 00:59:44.375
Okay. I got a ton of value out of this, dude.

1026
00:59:44.675 --> 00:59:45.415
Cool, man.

1027
00:59:45.900 --> 00:59:46.720
Glad to hear

1028
00:59:47.579 --> 00:59:49.339
that. Alright. Give me a post it on,

1029
00:59:50.140 --> 00:59:51.520
what are you gonna do with it?

1030
00:59:52.140 --> 00:59:55.200
Yeah. I'll do that. And keep the focus. So,

1031
00:59:57.099 --> 00:59:58.799
what I'd advise you to do is,

1032
01:00:02.105 --> 01:00:03.165
starting today,

1033
01:00:04.505 --> 01:00:06.765
set aside like, make out

1034
01:00:08.744 --> 01:00:10.425
map out the next 100.

1035
01:00:10.425 --> 01:00:15.145
Not map out, but, like, be like or maybe you start January 1 because you wanna take a Christmas break.

1036
01:00:15.145 --> 01:00:18.760
I don't. Like, I'm like, this is to me, this is separation season.

1037
01:00:18.900 --> 01:00:23.060
This is where everybody else takes a takes a break and takes the gas off. Like, I'm going all in.

1038
01:00:23.060 --> 01:00:27.960
Like, I'm enjoying the fact that I'm I'm not there gonna be there's not gonna be as much distraction.

1039
01:00:28.500 --> 01:00:30.360
Right. But whatever you do,

1040
01:00:31.325 --> 01:00:33.105
start the clock at a hundred days.

1041
01:00:33.885 --> 01:00:36.704
A hundred days where you spend at least a hundred minutes

1042
01:00:37.164 --> 01:00:37.904
every day.

1043
01:00:38.924 --> 01:00:40.144
Holidays, weekends,

1044
01:00:40.605 --> 01:00:41.885
sick days, doesn't matter.

1045
01:00:41.885 --> 01:00:46.545
A hundred minutes every day, Sundays a week for a hundred days working on this.

1046
01:00:46.950 --> 01:00:50.790
Wow. Love it. Okay. I can end NT up.

1047
01:00:50.790 --> 01:00:57.210
It's perfect timing because April 1 is my renewal date for my chiropractic board. Big o. Yeah.

1048
01:00:57.830 --> 01:00:58.330
Yeah.

1049
01:00:58.710 --> 01:00:59.210
Awesome.

1050
01:00:59.865 --> 01:01:02.405
Cool. So build this up and

1051
01:01:03.425 --> 01:01:07.325
yeah. Start by launching the group, like, new year, new group.

1052
01:01:07.625 --> 01:01:08.605
It's great energy.

1053
01:01:09.145 --> 01:01:09.885
And then

1054
01:01:10.345 --> 01:01:11.565
work on the

1055
01:01:12.345 --> 01:01:13.245
on the acquisition.

1056
01:01:14.529 --> 01:01:15.029
Right.

1057
01:01:15.650 --> 01:01:16.150
Yep.

1058
01:01:16.690 --> 01:01:17.750
Okay. Thanks

1059
01:01:18.849 --> 01:01:23.269
for that. Dude, you have a way of calling me forward. I appreciate it. Yeah.

1060
01:01:24.450 --> 01:01:25.349
Thank you, man.

1061
01:01:25.970 --> 01:01:27.269
Yeah. That was hot.

1062
01:01:27.775 --> 01:01:33.635
Alright. Appreciate it very much, Norm. I'll see you I'll see you next time in one of the calls.

1063
01:01:33.855 --> 01:01:39.235
Yep. In the New Year. Have a great will be a holiday for you. Separation season.

1064
01:01:39.695 --> 01:01:41.555
Yes. Awesome. I love it.

1065
01:01:42.175 --> 01:01:43.465
Alright. Okay.

1066
01:01:43.765 --> 01:01:45.475
Brother. Take care. Yeah. I appreciate it. Bye.