WEBVTT

1
00:00:35.880 --> 00:00:37.660
Hey, everybody. Good afternoon,

2
00:00:38.665 --> 00:00:41.885
and welcome to another edition of Simplero live workshops.

3
00:00:42.985 --> 00:00:47.245
My name is Silas. I'll be hosting today. I recognize all of you. Thank you for coming.

4
00:00:47.945 --> 00:00:51.485
Today, we're gonna talk about something cool, interesting, a little bit different.

5
00:00:51.960 --> 00:00:54.460
Outside of the Simplero admin dashboard,

6
00:00:55.080 --> 00:00:58.140
we're gonna get into some social media strategy.

7
00:00:58.840 --> 00:01:02.860
So if you guys are ready to join me for that, I am going to kick it off.

8
00:01:03.240 --> 00:01:07.215
But I'm gonna just lay lay down a little bit of foundation and

9
00:01:08.414 --> 00:01:12.575
background about what we're gonna be talking about and doing today. This is recorded.

10
00:01:12.575 --> 00:01:15.795
So everybody who's watching this recording, thank you for joining later.

11
00:01:16.015 --> 00:01:17.774
I'm gonna be referencing some stuff.

12
00:01:17.774 --> 00:01:23.075
There'll also be some links in this recorded workshop on the website later.

13
00:01:23.240 --> 00:01:25.900
Things like the Canva download that I'm gonna share

14
00:01:26.280 --> 00:01:27.020
and possibly,

15
00:01:27.800 --> 00:01:33.980
the the Google Sheets or, sorry, the Google Slides presentation that I'm gonna do because it's gonna have some stuff in it too.

16
00:01:34.760 --> 00:01:36.940
But this is a part two

17
00:01:37.735 --> 00:01:38.295
to our,

18
00:01:38.695 --> 00:01:42.315
earlier workshop last month, the evergreen funnel

19
00:01:42.695 --> 00:01:43.994
sprint. So,

20
00:01:45.015 --> 00:01:50.220
technically, what I'm about to teach today can work with any opt in or lead magnet that you have.

21
00:01:50.860 --> 00:01:51.680
Excuse me.

22
00:01:52.300 --> 00:01:55.680
The point of this, though, was to stack these two together so new

23
00:01:55.980 --> 00:01:59.120
business owners, new to Simplero and new to coaching.

24
00:01:59.580 --> 00:02:06.080
People that don't have a full system built could use both of these workshops in tandem to build out their

25
00:02:06.515 --> 00:02:13.975
funnel with their core offer and then the social media feeder on top of it that just continues to drive people back to

26
00:02:14.435 --> 00:02:15.255
their content.

27
00:02:16.195 --> 00:02:17.655
So that's the plan for today.

28
00:02:18.995 --> 00:02:20.855
Let me, again, kind of

29
00:02:21.280 --> 00:02:22.880
reference what we had done previously.

30
00:02:22.880 --> 00:02:28.180
I'm gonna start to share my screen and go back to some of the things that we had talked about previously,

31
00:02:29.040 --> 00:02:30.740
like this particular

32
00:02:31.680 --> 00:02:32.900
funnel that we created.

33
00:02:33.005 --> 00:02:39.825
If you do not have this, anyone who's here or is recording, don't worry about or in the recording, don't worry about downloading this

34
00:02:40.125 --> 00:02:45.180
now. Like, you don't have this is not really a work along workshop because I'm gonna talk a lot.

35
00:02:45.659 --> 00:02:47.599
I'm gonna talk a lot and show a lot of things.

36
00:02:47.659 --> 00:02:53.739
It's gonna be better to kind of take this in, watch the recording later, follow along with the stuff that we give out.

37
00:02:53.739 --> 00:02:54.239
So

38
00:02:54.540 --> 00:02:59.739
don't stress if you don't have the DFI already downloaded, but the first thing we're gonna do is look at that DFI.

39
00:02:59.739 --> 00:03:04.935
It's under the marketing tab. And if I go to done for you campaigns, I'm gonna open it in a new tab.

40
00:03:06.995 --> 00:03:09.095
See. We got people keep coming in.

41
00:03:11.235 --> 00:03:15.975
Thanks for joining, guys. We're already started, but I'm gonna just keep heading. We got this

42
00:03:17.130 --> 00:03:17.630
purple

43
00:03:18.090 --> 00:03:20.190
green funnel. This is the thing that,

44
00:03:20.490 --> 00:03:21.550
like, sits

45
00:03:21.930 --> 00:03:23.550
behind this next step.

46
00:03:23.690 --> 00:03:31.130
But like I said previously, you can use any opt in, any landing page opt in that has your lead magnet or your freebie attached to it.

47
00:03:31.130 --> 00:03:34.344
It does not have to be this for this workshop today.

48
00:03:35.204 --> 00:03:38.265
Alright. So let's get into it. We are talking a social media,

49
00:03:38.644 --> 00:03:41.284
feeder system, and it requires two tools. Right?

50
00:03:41.284 --> 00:03:44.185
If you don't have them, I would consider getting them.

51
00:03:44.644 --> 00:03:48.190
This can be done with other things. But for today's workshops

52
00:03:48.650 --> 00:03:50.430
workshop, we're gonna be using Canva

53
00:03:50.730 --> 00:03:51.550
and Instagram.

54
00:03:52.250 --> 00:03:57.450
So if you don't have an Instagram account, you can probably copy a lot of this in Facebook if you have Facebook.

55
00:03:57.450 --> 00:03:59.550
But if you don't have Facebook or Instagram,

56
00:04:00.090 --> 00:04:02.405
that's kind of the bread and butter of social media right now.

57
00:04:02.405 --> 00:04:06.644
There's TikTok as well, which you could use some of these strategies, but they're not gonna carry over very well.

58
00:04:06.644 --> 00:04:15.465
So we're talking mostly Instagram, and then you could use Facebook for some of those too because they're all both owned by Meta and have kind of the same kind of post structure.

59
00:04:16.910 --> 00:04:21.410
So first things first, let's look at what we have here. This is my presentation.

60
00:04:21.470 --> 00:04:24.930
I'm gonna just start from the top, and we're gonna just talk about it.

61
00:04:24.990 --> 00:04:28.770
And as I start to reference things, I will bring us back to Canva,

62
00:04:29.164 --> 00:04:37.905
bring us back to our Instagram account that I created for this workshop, bring us back to our, demo account so we can kind of reference things inside of some Claro.

63
00:04:38.205 --> 00:04:41.245
And, again, they're gonna there's gonna be a q and a at the end for sure.

64
00:04:41.245 --> 00:04:47.750
And if you're completely lost throughout this and you need me to stop, make sure to, like, raise your hand or message in the chat.

65
00:04:47.750 --> 00:04:53.849
And if I still don't see you, just unmute and talk to me because I'll be blabbing away and might miss you.

66
00:04:54.389 --> 00:04:57.449
So here we go. So first things first, here's the presentation.

67
00:04:57.990 --> 00:04:59.289
Let's look at this guy.

68
00:05:00.355 --> 00:05:01.635
Social media funner,

69
00:05:02.115 --> 00:05:07.175
feeder system, LFG, if you know what that stands for. Let's flip and go.

70
00:05:07.715 --> 00:05:10.355
And what is the purpose of this workshop? Today is the part two.

71
00:05:10.355 --> 00:05:15.780
As I referenced before, we're building a simple social feeder system that routes people to your Simplero often.

72
00:05:15.860 --> 00:05:17.960
This is the follow-up to our green funnel workshop.

73
00:05:18.020 --> 00:05:22.600
If you haven't watched it, you can do that after this. Again, also, you can use any opt in.

74
00:05:22.740 --> 00:05:28.040
This is not about going viral. It's about building a repeatable loop that produces steady leads.

75
00:05:29.745 --> 00:05:31.685
But just make that very clear, guys.

76
00:05:31.745 --> 00:05:36.225
This is not, like, some hack to, like, get super viral and get in front of millions of people.

77
00:05:36.225 --> 00:05:42.065
Those don't work anyway, and you might be fighting your whole life to even make that happen no matter what any influencer says.

78
00:05:42.065 --> 00:05:44.490
So don't stress about that. Consistency is key.

79
00:05:45.370 --> 00:05:52.250
By the end, you're gonna have a weekly posting rhythm, a minimum viable set of wireframe templates to reuse, and a clear routing setup.

80
00:05:52.250 --> 00:05:55.710
So every post points to one destination.

81
00:05:56.090 --> 00:05:58.669
We want one clear call to action.

82
00:05:59.765 --> 00:06:04.425
Here's the system. Social content creates attention. Attention becomes clicks. Clicks becomes

83
00:06:04.805 --> 00:06:09.545
opt ins to your lead magnet or your sales page. Then your evergreen emails

84
00:06:09.925 --> 00:06:14.810
and offer do the selling. That's the other piece that we did, the evergreen funnel.

85
00:06:14.950 --> 00:06:19.670
It's got nurture emails in there. Your sales pages are set up to entice people to buy.

86
00:06:19.670 --> 00:06:24.141
We're using social media to drive them to your Simplero

87
00:06:25.135 --> 00:06:25.635
stuff.

88
00:06:26.175 --> 00:06:29.315
Social feeds the funnel, funnel closes. That's the goal.

89
00:06:30.335 --> 00:06:34.195
The rules. We're using three rules. One, call to action per asset.

90
00:06:34.735 --> 00:06:39.600
Three content lanes, which we'll talk about in a second. Three content lanes max,

91
00:06:40.000 --> 00:06:44.980
and consistent routing to the same opt in link. Clarity beats creativity. Right?

92
00:06:45.200 --> 00:06:49.120
So we don't have to get super wild and funky. Like we mentioned, we're not trying to go viral.

93
00:06:49.120 --> 00:06:53.700
We're just making things clear. Customers want clarity. They wanna know what you're selling.

94
00:06:55.365 --> 00:06:57.305
Here's the three lanes we're gonna talk about.

95
00:06:58.005 --> 00:07:00.665
These are what powers the whole system. The teach,

96
00:07:01.125 --> 00:07:03.765
teach lanes, this is the part that builds trust.

97
00:07:03.765 --> 00:07:07.865
All your content under the teach lane we're calling it builds trust.

98
00:07:08.300 --> 00:07:12.720
Proof content builds belief, and then relate builds connection.

99
00:07:13.100 --> 00:07:13.600
Teach,

100
00:07:14.060 --> 00:07:14.560
proof,

101
00:07:14.860 --> 00:07:15.600
and relate.

102
00:07:15.980 --> 00:07:20.880
Rotate these weekly so your audience gets value and confidence. If you'll notice your favorite,

103
00:07:21.265 --> 00:07:29.845
you know, social media accounts, ones that you, like, wanna see, wanna learn more from, and you can tell are doing really well because their businesses are successful

104
00:07:30.145 --> 00:07:35.845
and they have lots of followers, it's because of these things. Right? They do all of this stuff.

105
00:07:38.520 --> 00:07:40.520
Alright. So this is the weekly rhythm.

106
00:07:40.520 --> 00:07:48.139
The minimum viable weekly plan, two teach posts a week, one proof post, one relate post, and one direct call to action post.

107
00:07:48.599 --> 00:07:49.819
Stories stay light.

108
00:07:50.360 --> 00:07:51.159
Light meaning,

109
00:07:53.134 --> 00:07:54.914
kind of, behind the scenes,

110
00:07:55.294 --> 00:07:58.914
what you're doing day to day, family fun, all that stuff. Like, listen.

111
00:07:58.975 --> 00:08:02.115
Stories don't have to be about your business. They help also relate.

112
00:08:02.655 --> 00:08:05.634
Plus one call to action story sequence per week.

113
00:08:05.700 --> 00:08:09.480
So in your stories, you're also gonna add a CTA with this rhythm.

114
00:08:09.860 --> 00:08:13.480
Now, again, don't feel like you have to do this. This is just a suggestion.

115
00:08:15.060 --> 00:08:22.854
And then a route the routing map here is every asset, every post, we'll call it, routes to one place, your Simplero opt in or sales page.

116
00:08:22.854 --> 00:08:27.995
Whatever it is that you're getting them to do next, whether that's a get your lead magnet or buy.

117
00:08:28.455 --> 00:08:34.875
Posts say link in bio. Stories use the link sticker, and your pinned start here post

118
00:08:35.799 --> 00:08:42.139
post reinforces the same path. So on Instagram, you can pin a post. The the strategy here is to have

119
00:08:42.440 --> 00:08:47.175
a pinned start here post that will also point them to the link in bio.

120
00:08:47.334 --> 00:08:49.595
Getting them to click is the most important thing.

121
00:08:49.735 --> 00:08:52.774
Can't you can't post links in case you knew this or not.

122
00:08:52.774 --> 00:08:55.595
You can't post hyperlinks in a Instagram post.

123
00:08:56.135 --> 00:08:59.834
So you're always having to tell them or instruct them to click on the

124
00:09:00.149 --> 00:09:01.769
actual link in your biography,

125
00:09:02.389 --> 00:09:06.389
but you can also, in stories, post the link. So stories, you can post the link.

126
00:09:06.389 --> 00:09:10.329
Regular posts, you can't post the link. You're driving them back to your link in bio.

127
00:09:12.285 --> 00:09:18.065
Profile setup. Your profile is your home page. Right? Bio says who you help and the outcome.

128
00:09:18.204 --> 00:09:21.024
Link in bio goes to the opt in. Pins

129
00:09:21.725 --> 00:09:22.625
pinned posts

130
00:09:23.005 --> 00:09:28.340
recommended are start here. Your best teach post, your best proof post.

131
00:09:28.960 --> 00:09:34.160
That's it. Keep it that simple and clear. So, again, best teach and best oops.

132
00:09:34.160 --> 00:09:36.820
Best teach and best proof. Oops. You're back.

133
00:09:38.305 --> 00:09:38.885
Hold on a

134
00:09:42.065 --> 00:09:47.345
second. You're gonna find out via data and tracking what your best teach and best proof are. Right?

135
00:09:47.345 --> 00:09:48.305
And that might change.

136
00:09:48.305 --> 00:09:54.630
So what they're saying is what I'm saying is the pinned post at the top of your profile when people go to your Instagram

137
00:09:55.170 --> 00:09:57.350
account, they're gonna be the best stuff you got.

138
00:09:58.690 --> 00:10:01.990
This is important too. Brand setup shouldn't take more than ten minutes, basically.

139
00:10:02.290 --> 00:10:07.695
Two fonts, two to three colors, and one brand marker, meaning your logo, your icon,

140
00:10:08.315 --> 00:10:08.815
that.

141
00:10:09.275 --> 00:10:13.695
Don't overcomplicate it. Two to three colors, two fonts, one logo. That's it.

142
00:10:13.835 --> 00:10:17.775
And this is for your carousels, your stories, your posts, everything.

143
00:10:17.900 --> 00:10:19.760
You're designing for speed and consistency,

144
00:10:20.140 --> 00:10:21.200
not for awards.

145
00:10:22.940 --> 00:10:23.440
K.

146
00:10:23.900 --> 00:10:28.720
That's the first piece. I'm gonna go into what this content actually is, but

147
00:10:29.820 --> 00:10:32.080
let's just let's do this.

148
00:10:33.084 --> 00:10:37.185
Does anyone have any questions so far before I get way too far ahead?

149
00:10:37.485 --> 00:10:39.825
Like, anybody have things like, what's Instagram?

150
00:10:40.925 --> 00:10:45.185
For example, if you have any thoughts like that, let's get them out of the way first.

151
00:10:46.125 --> 00:10:47.505
And if not, we'll get jamming.

152
00:10:49.290 --> 00:10:49.790
Anybody?

153
00:10:51.050 --> 00:10:54.590
Awesome. You guys are all ready to go. You know what you're doing. Okay.

154
00:10:54.810 --> 00:10:57.790
So what I have done I'm gonna share my screen again.

155
00:10:59.130 --> 00:11:02.685
I have I'm gonna continue with the presentation, but we're gonna go back and forth.

156
00:11:02.765 --> 00:11:04.785
We have this Canva project

157
00:11:05.645 --> 00:11:07.745
that is called currently brand rules. But

158
00:11:08.445 --> 00:11:09.985
what I did is I created

159
00:11:11.404 --> 00:11:15.105
about I think how many pages we got here. 38 pages

160
00:11:15.965 --> 00:11:16.465
of

161
00:11:17.459 --> 00:11:18.519
content templates.

162
00:11:18.899 --> 00:11:22.199
Now these aren't full filled in with imagery

163
00:11:22.500 --> 00:11:26.360
or colors or anything. It's basically just structure and copy.

164
00:11:26.899 --> 00:11:29.300
And what I would like you guys to do, this is in the recording.

165
00:11:29.300 --> 00:11:35.245
I'm gonna share this file with you in a second. But you are going to take this file when I share it.

166
00:11:35.625 --> 00:11:39.964
Anyone with the link, copy the link. I'm gonna give it to y'all right now in the chat,

167
00:11:40.585 --> 00:11:41.805
and you can

168
00:11:43.620 --> 00:11:47.560
do this now with me if you'd like, and I'll try and go as slow as I can.

169
00:11:47.940 --> 00:11:51.960
But you should be able to grab this link. Anyone with the link can view.

170
00:11:52.580 --> 00:11:55.640
Right? So you're all in here viewing it. I can see it. That's great.

171
00:11:55.940 --> 00:11:59.400
What you're gonna wanna do, and I think I have this set up on my other

172
00:11:59.834 --> 00:12:00.334
account,

173
00:12:00.714 --> 00:12:05.454
is you're viewing it like this. This is my other Chrome account. This is my personal.

174
00:12:05.995 --> 00:12:07.134
What you can do

175
00:12:07.595 --> 00:12:12.654
is you can make a copy. So go to file and then make a copy,

176
00:12:13.035 --> 00:12:16.040
and and it's gonna literally, inside of your Canva,

177
00:12:16.500 --> 00:12:18.120
copy all of this stuff.

178
00:12:18.500 --> 00:12:19.560
And now it's yours.

179
00:12:20.020 --> 00:12:24.180
Right? So it's copy of brand rules. Now you can edit it. Do whatever you want to it.

180
00:12:24.180 --> 00:12:29.735
My suggestions would be use this as a reference or a Simplero. Have a couple windows open,

181
00:12:30.355 --> 00:12:33.475
and start copying content over from it. Right?

182
00:12:33.475 --> 00:12:36.995
Like, we're gonna talk about what the teach carousel has in it.

183
00:12:36.995 --> 00:12:41.095
Here's your slides for the teach carousel and what they should say. Just

184
00:12:41.560 --> 00:12:44.860
create a new project, couple windows open, bring it on over.

185
00:12:45.160 --> 00:12:49.000
You may know of a better, smoother, cooler way to do that. You're welcome to do that too.

186
00:12:49.000 --> 00:12:52.060
But I would say leave this content

187
00:12:52.600 --> 00:12:55.980
as a reference point that you can always go back to.

188
00:12:56.945 --> 00:12:59.205
It's kinda you know, it's big and janky.

189
00:12:59.265 --> 00:13:02.725
You can do things like this and look at things in different ways.

190
00:13:03.024 --> 00:13:09.205
If that's easier for you, you can change the view the view of this so you can reference things a little bit better.

191
00:13:09.345 --> 00:13:11.685
So whatever is easiest for you in your workflow.

192
00:13:12.480 --> 00:13:14.420
So let's do that there.

193
00:13:16.000 --> 00:13:17.200
That's the first piece.

194
00:13:17.200 --> 00:13:22.400
We're gonna go from there, and then we're gonna get back in here, and we're gonna go over these things.

195
00:13:22.400 --> 00:13:27.140
So the first piece was the teach carousel. We're just gonna talk about what it does.

196
00:13:27.755 --> 00:13:30.894
So if I were to look at this, we can go back to the slideshow.

197
00:13:32.475 --> 00:13:34.735
Teach content starts with a clear hook,

198
00:13:35.115 --> 00:13:38.334
either an outcome or a mistake. If you don't know what the hook is,

199
00:13:38.714 --> 00:13:43.375
I highly recommend you go check out hooks on YouTube. Just

200
00:13:43.890 --> 00:13:48.870
have someone teach you about hooks. They're super important. The point is it's gonna be a statement

201
00:13:49.410 --> 00:13:52.390
that gets people to ask a question or challenges a belief

202
00:13:52.930 --> 00:13:58.390
or makes them stop scrolling, basically. It needs to be something that they read, and they're like,

203
00:13:59.285 --> 00:14:00.105
Right? Otherwise,

204
00:14:00.485 --> 00:14:04.665
our brains are already programmed. You got about three seconds to gather someone's attention.

205
00:14:05.125 --> 00:14:07.945
So it's gotta start with a clear hook, outcome or mistake.

206
00:14:08.325 --> 00:14:12.700
Your goal is for the right person to instantly think I need that and save it. Right?

207
00:14:12.700 --> 00:14:15.440
So if we go back out of here and we go to our

208
00:14:16.300 --> 00:14:17.279
hook oops.

209
00:14:17.899 --> 00:14:20.640
No. Let's share this. K. Let's go down to

210
00:14:21.899 --> 00:14:22.959
our teach carousel.

211
00:14:23.980 --> 00:14:29.685
Stop doing blank if you want blank. Right? Stop doing the action if you want a better outcome.

212
00:14:30.385 --> 00:14:34.385
Subheading, do this instead. And then the small, it's always gonna say save this.

213
00:14:34.385 --> 00:14:37.205
You're giving them, like, a a small call to action.

214
00:14:38.145 --> 00:14:42.270
Now just caveat. These things this is just a suggestion. You got better ideas? That's fine.

215
00:14:42.270 --> 00:14:44.770
We're trying to make this as easy for you as you want. So

216
00:14:45.390 --> 00:14:51.410
there I also gave you a bunch of hooks you can use instead, but this is an example for a teach carousel.

217
00:14:51.815 --> 00:14:56.954
You're telling them to stop doing the action that they shouldn't be doing if they want the desired outcome.

218
00:14:57.654 --> 00:14:58.714
Now the next piece

219
00:15:01.015 --> 00:15:06.089
in this teach carousel is why this isn't working. Do this instead. Right?

220
00:15:06.089 --> 00:15:10.509
So don't say why this isn't working, but explain why it's not working. Do this instead.

221
00:15:10.730 --> 00:15:12.430
You got three to six bullets,

222
00:15:13.370 --> 00:15:19.069
and you're just gonna follow this pattern. You're doing blank, but you need blank, so blank happens.

223
00:15:19.209 --> 00:15:19.709
Right?

224
00:15:20.334 --> 00:15:23.475
And, again, there's a few guidelines here I should have gone over.

225
00:15:24.175 --> 00:15:24.915
Word caps.

226
00:15:25.615 --> 00:15:28.834
Hooks should have six to 10 words and bullets should be max

227
00:15:29.214 --> 00:15:30.515
six words each.

228
00:15:31.214 --> 00:15:35.795
Don't try and stuff too much in here. We wanna get them to their first wins,

229
00:15:36.370 --> 00:15:40.629
attract them. And if people see walls of text, they tend to run away.

230
00:15:41.329 --> 00:15:41.829
So

231
00:15:42.529 --> 00:15:45.350
slide two of the teach carousel and then slide three.

232
00:15:45.649 --> 00:15:48.709
Here's the steps that they would need to fix this thing.

233
00:15:49.545 --> 00:15:51.085
Right? Slide four,

234
00:15:51.865 --> 00:15:57.725
like, common mistakes that they make during the fix, and then finally, the call to action.

235
00:15:57.945 --> 00:16:00.605
You want my free. This is a super important

236
00:16:00.985 --> 00:16:03.165
get blank so you can blank without blank.

237
00:16:03.920 --> 00:16:08.260
Call to action is link in bio. Always trying to link people back.

238
00:16:08.880 --> 00:16:14.500
Now that's a carousel. If you never built one in Instagram, it is a row of images. Right?

239
00:16:14.720 --> 00:16:18.305
And within Canva, you build them, and they look like this. Let's see.

240
00:16:18.305 --> 00:16:22.885
Let's go see if we can find let me just use some player as an example. In case you guys are really,

241
00:16:23.345 --> 00:16:27.525
like, not even sure what I'm what I'm saying as far as, like, what is a carousel.

242
00:16:28.145 --> 00:16:32.680
Now I built one recently. This is it. This follows the same thing. Right?

243
00:16:32.680 --> 00:16:35.100
Your lead magnet isn't not working.

244
00:16:35.480 --> 00:16:35.980
Hook.

245
00:16:36.440 --> 00:16:38.060
It's just not being followed up.

246
00:16:39.240 --> 00:16:41.180
So these are what carousels look like.

247
00:16:41.800 --> 00:16:45.420
Right? You're telling a story. There's some sort of journey that they're following.

248
00:16:46.145 --> 00:16:46.965
That's carousel.

249
00:16:49.025 --> 00:16:52.805
So that is our teach carousel. Right?

250
00:16:53.825 --> 00:16:56.705
You guys are gonna reference this yourselves. I just don't wanna leave you with nothing.

251
00:16:56.705 --> 00:16:59.285
I wanna kinda talk to you about what each of these things mean.

252
00:17:00.020 --> 00:17:02.180
If we were to we already went through that.

253
00:17:02.180 --> 00:17:04.680
I'm gonna skip over this because we talked about each slide.

254
00:17:05.700 --> 00:17:09.780
Now next is the proof carousel. Right? So if we start here, look at this. Oops.

255
00:17:09.780 --> 00:17:11.160
That's what I wanted to do.

256
00:17:12.775 --> 00:17:16.155
Proof starts with the results then gives the context with the before.

257
00:17:16.694 --> 00:17:20.775
If you don't have big numbers, use clarity wins, speed wins, or confidence wins.

258
00:17:20.775 --> 00:17:26.474
Those still convert. Right? Proof. What proof do you have? Testimonials work really good for this.

259
00:17:26.779 --> 00:17:31.519
Right? Just show them why you know what you know to be true. Right?

260
00:17:32.220 --> 00:17:35.279
And then you can see it here, headline, result

261
00:17:35.980 --> 00:17:39.760
in time frame. Like, 50 pounds in six weeks

262
00:17:40.139 --> 00:17:42.159
for busy working moms.

263
00:17:42.695 --> 00:17:47.175
Here's what changed. Right? Like, they they ate less and moved more or whatever.

264
00:17:47.175 --> 00:17:52.075
Like, it's not a great great, example, but that's it. So

265
00:17:52.455 --> 00:17:55.680
that's the that's the that's how the proof carousel works. You're

266
00:17:56.880 --> 00:17:59.920
show the one to three changes that created the outcome then the after.

267
00:17:59.971 --> 00:18:04.160
Simplero changes are more persuasive than complex ones because people believe they can do them.

268
00:18:04.160 --> 00:18:05.460
It's a great tip too.

269
00:18:05.840 --> 00:18:06.660
Don't overcomplicate

270
00:18:06.960 --> 00:18:07.620
your system.

271
00:18:08.080 --> 00:18:12.884
Make it seventh grade readable and make it feel as simple and as clean as possible.

272
00:18:14.625 --> 00:18:19.044
Okay. So that's that. And I'm gonna just go through that again so you can see it here.

273
00:18:19.745 --> 00:18:22.404
We here's the proof carousel in your Canva

274
00:18:24.370 --> 00:18:26.870
kit that we've created. We just went through this.

275
00:18:27.409 --> 00:18:28.950
Look on this in your own time.

276
00:18:30.529 --> 00:18:31.750
Oh, here's the after.

277
00:18:32.450 --> 00:18:35.490
That's carousels, basically. And we're flying through this, guys.

278
00:18:35.490 --> 00:18:39.990
Again, it shouldn't be super complicated. We got two types of carousels. We got some single posts.

279
00:18:40.725 --> 00:18:42.425
That's the next piece we're gonna talk about.

280
00:18:43.125 --> 00:18:45.465
This is part of our content plan,

281
00:18:45.765 --> 00:18:48.425
single posts. And if we go back here,

282
00:18:48.965 --> 00:18:50.265
let's look at our slideshow.

283
00:18:52.890 --> 00:18:54.970
The four repeatable single posts are,

284
00:18:55.530 --> 00:18:59.550
lead magnet, CTA, quick tip, proof quote, and belief shift.

285
00:18:59.850 --> 00:19:04.845
These keep you posting even when you're busy. Carousells are harder to build. These are quick.

286
00:19:04.845 --> 00:19:08.225
They can be inserted, but these should not be ignored. Right?

287
00:19:08.525 --> 00:19:09.345
We can do,

288
00:19:10.125 --> 00:19:14.684
the signal, single post lead magnet CTA, like, very Simplero,

289
00:19:14.684 --> 00:19:15.184
free

290
00:19:15.645 --> 00:19:16.145
downloadable

291
00:19:17.405 --> 00:19:18.385
workout guide.

292
00:19:19.090 --> 00:19:22.870
Subheading is who is it for and then bullets. Quick tip. Right?

293
00:19:23.090 --> 00:19:27.509
The hook is important to try this today. You're gonna give them a tip about your stuff.

294
00:19:27.889 --> 00:19:30.149
Again, there's a CTA in it.

295
00:19:30.450 --> 00:19:32.149
Single post is a proof quote.

296
00:19:32.815 --> 00:19:34.735
Right? Which is a testimonial, basically.

297
00:19:34.735 --> 00:19:39.775
Like, what proof are you showing or what happened to Sally when this changed? Right?

298
00:19:39.775 --> 00:19:42.755
Quote block attribution, like, who's the name? What's the niche?

299
00:19:43.055 --> 00:19:49.280
The niche, context, this happened after blah. Like, this happened after she changed her diet.

300
00:19:49.740 --> 00:19:54.220
And then call to Calvin. Again, start here, link in bio. You'll see a pattern here.

301
00:19:54.220 --> 00:19:58.780
And then single post like a relate a relate post or belief shift. I used to think, then I realized.

302
00:19:58.780 --> 00:20:01.440
Now I do. Boom. Fill out the checklist.

303
00:20:02.595 --> 00:20:03.095
Cool.

304
00:20:03.635 --> 00:20:04.135
So

305
00:20:04.915 --> 00:20:06.615
carousels, single posts.

306
00:20:08.195 --> 00:20:09.575
The next piece is

307
00:20:09.955 --> 00:20:12.775
if we're going through our Canva project as well,

308
00:20:13.155 --> 00:20:14.294
we went through these.

309
00:20:14.620 --> 00:20:20.640
Let's talk about profile right routing first because I'm not sure if I have mixed these up in here.

310
00:20:24.299 --> 00:20:25.840
Yeah. So profile routing

311
00:20:26.299 --> 00:20:27.600
is gonna be on

312
00:20:27.934 --> 00:20:28.675
this Canva

313
00:20:29.535 --> 00:20:32.355
description, but this is important. This just kinda creates clarity.

314
00:20:32.815 --> 00:20:37.315
Right? You wanna get them to your profile. You wanna get them clicking on that link in the bio.

315
00:20:37.375 --> 00:20:41.315
So it's talking about what pin post you should have. You should always have a start here.

316
00:20:41.790 --> 00:20:44.930
Right? Pinned. Right? And then the bio

317
00:20:45.230 --> 00:20:46.130
copy prompts.

318
00:20:47.310 --> 00:20:51.870
This is super, super important, and we can actually do this together if you guys are are ready.

319
00:20:51.870 --> 00:20:58.024
I'll show you on this fake account I did. But bio copy, this has been studied a bunch.

320
00:20:58.245 --> 00:20:59.144
Your biography

321
00:21:00.325 --> 00:21:05.304
on your social media should be very quick and simple. I help blank get blank

322
00:21:05.845 --> 00:21:07.625
with my method or framework,

323
00:21:08.485 --> 00:21:08.985
free

324
00:21:10.230 --> 00:21:11.770
blank in the link below.

325
00:21:12.310 --> 00:21:13.530
Right? So I have

326
00:21:15.030 --> 00:21:19.210
this Simplero test profile right here, and I'm gonna show you how we do it on Instagram.

327
00:21:19.750 --> 00:21:22.970
I can go here, and I can say, I help

328
00:21:23.914 --> 00:21:24.414
coaches

329
00:21:24.715 --> 00:21:25.775
with burnout

330
00:21:26.875 --> 00:21:27.934
with my

331
00:21:28.794 --> 00:21:30.255
no sleep system.

332
00:21:31.835 --> 00:21:33.294
Let's see what else I'd say.

333
00:21:36.155 --> 00:21:37.534
Click the link

334
00:21:37.835 --> 00:21:38.575
for your

335
00:21:40.150 --> 00:21:40.650
sleeping

336
00:21:41.270 --> 00:21:41.770
bills.

337
00:21:43.190 --> 00:21:43.690
Right?

338
00:21:44.310 --> 00:21:48.230
Your link in bio should be that simple. You can elaborate more. Right?

339
00:21:48.230 --> 00:21:50.150
Obviously, you can make it a little bit longer.

340
00:21:50.150 --> 00:21:55.050
But it shouldn't be like, you know, NASA certified level seven, CrossFit level 15.

341
00:21:55.505 --> 00:21:57.045
Like, I do permaculture,

342
00:21:57.345 --> 00:22:00.645
and I have 17 sheep, and I like to sell T shirts online.

343
00:22:00.945 --> 00:22:02.065
People don't care about that.

344
00:22:02.065 --> 00:22:08.085
They want it to be very clear who you help, how you do it, and what they can do next. Right?

345
00:22:08.545 --> 00:22:09.285
And then,

346
00:22:10.549 --> 00:22:11.710
now that that's done

347
00:22:15.610 --> 00:22:16.429
let's go.

348
00:22:23.210 --> 00:22:25.230
Let's go in there. Oh, no.

349
00:22:26.465 --> 00:22:27.925
It's not moving for me.

350
00:22:32.545 --> 00:22:36.805
Okay. I don't know why that's not going anywhere, but we can keep going. So that's your biography.

351
00:22:37.025 --> 00:22:44.480
Consider changing it to something a little bit more aligned with what people wanna read if you already have one and it's wordy.

352
00:22:45.180 --> 00:22:45.680
Right?

353
00:22:46.300 --> 00:22:49.200
And then the next piece to this would be,

354
00:22:50.620 --> 00:22:54.640
so there's a copy bank in this Canva file,

355
00:22:55.015 --> 00:22:57.674
and this is the hooks that I was talking about.

356
00:22:57.815 --> 00:23:02.155
I got a bunch of hooks that you guys can just use for your carousels.

357
00:23:02.535 --> 00:23:04.075
Right? Read through these.

358
00:23:04.535 --> 00:23:06.794
Don't overthink them, and you can just

359
00:23:07.174 --> 00:23:12.289
copy and paste these into your carousels, your posts, your captions, all of that.

360
00:23:12.510 --> 00:23:15.250
Just fill them in with your own context. Right?

361
00:23:16.830 --> 00:23:19.789
And then here's some call to actions. Grab the free blah blah blah.

362
00:23:19.789 --> 00:23:21.409
Put the full checklist, template,

363
00:23:21.710 --> 00:23:22.210
download,

364
00:23:22.510 --> 00:23:23.330
start here.

365
00:23:23.815 --> 00:23:25.095
You don't even have to use these.

366
00:23:25.095 --> 00:23:29.115
I just added them in case people need to literally just copy paste stuff in.

367
00:23:30.055 --> 00:23:32.235
Let me just check the chat right here. Cool.

368
00:23:33.975 --> 00:23:35.675
And then here's some proof prompts,

369
00:23:36.140 --> 00:23:38.080
like, on for the proof posts.

370
00:23:40.300 --> 00:23:40.800
Cool.

371
00:23:41.180 --> 00:23:46.000
Yeah. That alright. Now let's talk about stories real quick. We're really burning with gas here.

372
00:23:46.140 --> 00:23:49.680
Appreciate you guys. I'm talking a lot. Hopefully, this is

373
00:23:49.985 --> 00:23:53.045
kind of making sense contextually and doesn't feel all over the place.

374
00:23:53.505 --> 00:23:57.845
But stories are another piece to this. And some of the story rules are

375
00:23:58.145 --> 00:24:02.085
big text, low clutter. You wanna make sure that they can read what you're saying.

376
00:24:02.545 --> 00:24:12.300
One idea per frame, and then a call to action only on the final frame unless there's, like, multiple calls to action that lead to the same place in a sequence.

377
00:24:12.300 --> 00:24:13.600
Right? So

378
00:24:14.380 --> 00:24:16.880
what that looks like is the first story

379
00:24:17.625 --> 00:24:18.125
page

380
00:24:18.585 --> 00:24:24.345
is the frame, the hook. Quick question. Are you still? That's why you're not getting blah.

381
00:24:24.345 --> 00:24:26.365
All of that is a hook. Like, hey.

382
00:24:26.825 --> 00:24:31.465
And the end customer, are you still overweight? That's why you're not getting dates or something.

383
00:24:31.465 --> 00:24:35.250
Right? Like, I'm not saying that's true or not true. But that's that's a look.

384
00:24:35.250 --> 00:24:36.550
Like, you're grabbing attention.

385
00:24:37.490 --> 00:24:40.310
Story sequence frame two would be try this instead

386
00:24:40.690 --> 00:24:45.350
and then offer some bullets. And then the last piece would be want the full guide?

387
00:24:45.570 --> 00:24:49.205
Tap the link here, and you can actually add a link in the story.

388
00:24:49.345 --> 00:24:52.325
And then send it free, and then there's your sticker for the link.

389
00:24:53.665 --> 00:24:54.725
And then there's another

390
00:24:55.185 --> 00:25:00.225
story proof frame you could use, one of the week, proof placeholder. Like, so this is Sally.

391
00:25:00.225 --> 00:25:01.765
She lost 37 pounds.

392
00:25:02.429 --> 00:25:05.330
Here's the proof. Start here. Link in bio.

393
00:25:06.590 --> 00:25:07.970
And that's it for stories.

394
00:25:08.669 --> 00:25:10.929
And then the final piece that, you know,

395
00:25:11.629 --> 00:25:15.795
should not be ignored like, I don't want you to think this isn't about reels because reels work a lot.

396
00:25:15.875 --> 00:25:20.515
Carousels are working really well right now, but reels work really well too, is we made a reel cover.

397
00:25:20.515 --> 00:25:23.415
Now if you're not familiar with reels let's go look at a reel.

398
00:25:23.795 --> 00:25:26.915
That's, you know, something like this. This is a reel.

399
00:25:26.915 --> 00:25:31.820
Like, there it's just video based content, basically. And you can actually make it images

400
00:25:32.440 --> 00:25:32.760
and,

401
00:25:34.280 --> 00:25:39.420
make it images and and, you know, add text and context to it, but reels are mostly

402
00:25:39.800 --> 00:25:44.505
held for, like, video stuff. Right? Like, this is just a reel. It's videos.

403
00:25:44.805 --> 00:25:46.825
And then you have a caption on the side.

404
00:25:47.125 --> 00:25:51.865
But the point of this is and this part of the project is to make sure that

405
00:25:52.165 --> 00:25:59.510
your reel has a cover because it either has to be an amazing image that's gonna gather attention, like something really strange or weird,

406
00:26:00.049 --> 00:26:06.549
or you can actually use an image cover for your reel and then make sure it has that awesome hook with the subtitle.

407
00:26:06.769 --> 00:26:11.765
And then, again, save this thing. That'll generate some curiosity, and people will go in there.

408
00:26:11.765 --> 00:26:17.145
And then the real end card should be always the call to action. Get the free link in bio.

409
00:26:18.245 --> 00:26:23.750
Cool. So that's the entirety of this Canva template system that we've created for you guys.

410
00:26:24.130 --> 00:26:24.950
Bring it in.

411
00:26:25.490 --> 00:26:26.790
Use it as a reference.

412
00:26:27.330 --> 00:26:27.830
Right?

413
00:26:29.250 --> 00:26:32.610
This we've talked about most of the things here. We've covered all of that.

414
00:26:32.610 --> 00:26:35.670
We can go through the slideshow and make sure I didn't miss anything. But,

415
00:26:36.135 --> 00:26:39.035
like, for example, reels don't need to have a complex strategy.

416
00:26:39.095 --> 00:26:42.795
Use a consistent cover and a consistent end card that points to the opt in.

417
00:26:44.215 --> 00:26:47.915
Always use that copy bank. You use your own copy bank, guys.

418
00:26:48.420 --> 00:26:53.400
Again, copy being the hooks and and all the the stuff that I've shared previously.

419
00:26:53.940 --> 00:26:57.640
I don't know if any of you are consistently using ChatChaPT,

420
00:26:57.940 --> 00:27:00.735
but just know that all of your competitors are.

421
00:27:00.815 --> 00:27:04.515
So don't be afraid to use some sort of AI to help you generate

422
00:27:04.975 --> 00:27:08.355
a copy bank for your posts. Asking about hooks,

423
00:27:08.655 --> 00:27:09.955
calls to action, everything,

424
00:27:10.415 --> 00:27:13.155
I would say build that, and then you can always pull from it.

425
00:27:14.070 --> 00:27:18.070
And then this is what I would like you to, you know, challenge yourself to do.

426
00:27:18.070 --> 00:27:21.770
In the next seven days, publish three assets or posts,

427
00:27:22.470 --> 00:27:24.730
run one call to action story sequence,

428
00:27:25.270 --> 00:27:32.185
keep your link in bio on the opt in, and then track main clicks and opt ins weekly, then double down on what drives clicks.

429
00:27:32.405 --> 00:27:35.765
So you're always gonna be wanting to look at your insights. Right?

430
00:27:35.765 --> 00:27:42.185
Like, I'll I'll peek behind the the window for, our insights because, of course, we're super transparent here and

431
00:27:42.500 --> 00:27:47.800
got nothing to hide. We'd just love to show you stuff. There's this view insights button on your

432
00:27:48.276 --> 00:27:53.400
Simplero page. Even non businesses have this now. Like, they just opened it up for regular accounts.

433
00:27:53.540 --> 00:27:57.705
So you should be able to see your insights, and you'll know what's doing well or not well.

434
00:27:58.184 --> 00:28:00.765
Things that went to non followers, I would suggest

435
00:28:01.945 --> 00:28:06.845
to make more of and boost. Right? Like, we build this live workshop post.

436
00:28:07.225 --> 00:28:08.684
It's for you guys. Right?

437
00:28:09.304 --> 00:28:10.765
The Instagram algorithm

438
00:28:11.225 --> 00:28:12.125
knew that

439
00:28:12.500 --> 00:28:19.000
people outside of our followership would not be interested to know that we have a live workshop coming up just for Simplero users.

440
00:28:19.220 --> 00:28:20.820
And they did a really good job at that.

441
00:28:20.820 --> 00:28:24.360
They only showed it to basically our followers, which is super interesting,

442
00:28:24.660 --> 00:28:27.880
but really good feedback and data. So always be looking at what posts

443
00:28:28.205 --> 00:28:32.785
do really well with non followers and get new eyes on it and do more of that.

444
00:28:34.205 --> 00:28:35.825
That's just a quick tip there.

445
00:28:36.765 --> 00:28:47.180
So last piece, though, if you had any confusion, what I would suggest you do is grab the link of your opt in or grab the link from your funnel, for example.

446
00:28:47.400 --> 00:28:49.400
And I wanna see if I can do this still.

447
00:28:49.400 --> 00:28:52.460
I don't know why it wasn't letting me before, but maybe it'll let me know.

448
00:28:53.195 --> 00:28:58.315
This I'm just gonna refresh it then. But what we wanna do is add the link.

449
00:28:58.315 --> 00:29:06.095
And maybe I can't do this because it's the desktop version, but you're just gonna add that link to your opt in to the link that they allow you to have,

450
00:29:07.180 --> 00:29:07.680
on

451
00:29:08.620 --> 00:29:12.320
Instagram. Right? It's not letting me mess with that profile.

452
00:29:12.780 --> 00:29:15.520
Can't read this for nothing if it's not gonna let me do that.

453
00:29:16.620 --> 00:29:20.495
Yep. Only available on mobile. Actually, sorry. Didn't even see that.

454
00:29:20.795 --> 00:29:22.975
So because we're not doing mobile,

455
00:29:23.275 --> 00:29:28.335
go ahead and do that on your own. Let me just see if I can hack this real quick if it'll let me.

456
00:29:29.915 --> 00:29:31.455
No. It looks like we're on mobile.

457
00:29:33.370 --> 00:29:33.870
Probably

458
00:29:34.809 --> 00:29:35.549
won't. Let's see.

459
00:29:42.250 --> 00:29:44.669
Yeah. It's not even gonna do that. I'm not even gonna try.

460
00:29:46.005 --> 00:29:46.505
K.

461
00:29:47.445 --> 00:29:47.945
Cool.

462
00:29:48.805 --> 00:29:53.305
But, yes, you wanna make sure that that link in bio is the thing that you're always using.

463
00:29:54.085 --> 00:29:58.665
So cool. I did a lot of talking, and I really appreciate you guys listening

464
00:29:59.350 --> 00:30:00.330
listening intently,

465
00:30:00.630 --> 00:30:02.010
and raising your hands.

466
00:30:02.789 --> 00:30:04.330
So let's get to it. So,

467
00:30:04.870 --> 00:30:06.649
Eva, how can I help you?

468
00:30:06.950 --> 00:30:11.750
Yeah. Hi. Thank you for all the information. I just, wanted to know. So you want me to,

469
00:30:12.995 --> 00:30:16.695
the link I should post where it says website should be

470
00:30:17.155 --> 00:30:18.775
to my opt opt in?

471
00:30:19.235 --> 00:30:21.655
Yes. Yep. It should be to your opt in.

472
00:30:22.355 --> 00:30:26.035
You can add multiple links now. You'll notice other people have multiple links.

473
00:30:26.035 --> 00:30:28.200
Like, you can add up to three, I believe.

474
00:30:28.600 --> 00:30:29.340
I would say

475
00:30:29.880 --> 00:30:34.539
drive them people are gonna click on the thing that's the easiest for them. Yeah.

476
00:30:35.000 --> 00:30:39.740
The good strategy is to just have your opt in because they're still gonna go Google you anyway.

477
00:30:39.960 --> 00:30:43.980
Right? If they're interested in you, they're gonna find out they're gonna find your main website.

478
00:30:44.375 --> 00:30:48.715
So the lead magnet should also tell enough about you to keep them intrigued. Right?

479
00:30:48.775 --> 00:30:53.915
The entirety of your profile, everything. So I would say focus on the opt in if anything. Yeah.

480
00:30:54.215 --> 00:30:55.195
Okay. Thanks.

481
00:30:55.735 --> 00:30:56.235
Cool.

482
00:30:58.230 --> 00:30:59.610
Any other questions, guys?

483
00:31:03.990 --> 00:31:06.250
Are you gonna share the slides? Because

484
00:31:06.950 --> 00:31:09.610
that would be super useful if you do. Yep.

485
00:31:10.165 --> 00:31:14.725
Yep. I'll share the the the presentation and then, yeah, of course, the Calvin stuff. Yep. For sure.

486
00:31:14.725 --> 00:31:15.385
Thank you.

487
00:31:15.925 --> 00:31:21.757
Yeah. Super, super helpful to see all that and to have that Calvin,

488
00:31:21.845 --> 00:31:22.345
info.

489
00:31:23.390 --> 00:31:23.890
And,

490
00:31:24.510 --> 00:31:27.090
yes, you were talking about the pinned post

491
00:31:27.470 --> 00:31:27.970
and

492
00:31:28.350 --> 00:31:33.380
best teaching proof post. I'm just wondering if you can revisit that a little because it Yeah.

493
00:31:33.630 --> 00:31:34.289
I click.

494
00:31:35.005 --> 00:31:39.245
For sure. And we don't even do this ourselves. Right? But this is the pinned post.

495
00:31:39.245 --> 00:31:40.784
You can see this little pin.

496
00:31:41.405 --> 00:31:46.465
Right? So what what we're suggesting is sharing your screen. Oh, yeah. Thank you.

497
00:31:47.405 --> 00:31:47.905
Awesome.

498
00:31:48.365 --> 00:31:48.865
Okay.

499
00:31:49.830 --> 00:31:50.809
So what I'm suggesting

500
00:31:51.110 --> 00:31:57.510
is you have three pins you can basically have, and the top left one should be your start here.

501
00:31:57.510 --> 00:32:03.429
Like, the thing that teaches them the most about what your call to action or opt in does. Right?

502
00:32:03.429 --> 00:32:07.435
Like, the thing you want them to do first should be on the top left.

503
00:32:07.495 --> 00:32:11.915
It should be either it can be a carousel, but it can just also be a single

504
00:32:12.295 --> 00:32:13.275
image post

505
00:32:13.655 --> 00:32:15.435
with a good caption. Right?

506
00:32:16.055 --> 00:32:16.795
So this

507
00:32:17.255 --> 00:32:17.880
is a

508
00:32:18.360 --> 00:32:22.680
carousel that we added. It's got a good caption. It's asking you guys to do stuff.

509
00:32:22.680 --> 00:32:27.420
Grab the link in the bio. Right? Exactly. The whole point of all of it right there.

510
00:32:27.720 --> 00:32:34.195
So that's what you should do at the top left. And then the other things should be, like, your best

511
00:32:34.655 --> 00:32:35.155
teach

512
00:32:35.775 --> 00:32:38.655
carousel or post that falls under that teach.

513
00:32:38.655 --> 00:32:43.775
Like so when people go click on the other pinned posts, you can teach them something. Right?

514
00:32:43.775 --> 00:32:47.430
And then your best proof post, like your testimonials

515
00:32:47.730 --> 00:32:48.230
or

516
00:32:48.610 --> 00:32:51.430
the the win that you created or the

517
00:32:51.810 --> 00:32:55.910
moment that you had, like, the proof that what you're saying is true.

518
00:32:56.450 --> 00:33:02.405
And if you don't have evidence of which ones are doing the best, just start with the first one you posted.

519
00:33:02.785 --> 00:33:08.645
The first carousel where you're teaching somebody something or the first reel where you're teaching somebody something, pin that guy.

520
00:33:08.705 --> 00:33:14.804
And then what I was saying was as you start to build a a bigger content library or maybe you already have tons of content,

521
00:33:15.340 --> 00:33:17.440
Always be looking at those insights

522
00:33:17.820 --> 00:33:22.220
and selecting the ones that are doing the best and put those at the top.

523
00:33:22.220 --> 00:33:24.400
They're doing the best for a reason. Right?

524
00:33:24.860 --> 00:33:27.440
Something about it sparked people's interest.

525
00:33:27.755 --> 00:33:30.235
I wouldn't even call it the Instagram algorithm anymore.

526
00:33:30.235 --> 00:33:35.435
It's so good that it literally delivers to your customers what they're looking for.

527
00:33:35.435 --> 00:33:40.575
It's not because of hashtags. It's not because of, you know, funny dancing bears.

528
00:33:40.635 --> 00:33:44.340
Sometimes it is that. But, like, the true customers that you want,

529
00:33:44.720 --> 00:33:48.799
Instagram has gotten really good at delivering your content to them. So look at your insights.

530
00:33:48.799 --> 00:33:54.740
Something about what you said or did caused more people to go or click on that post versus another post

531
00:33:55.144 --> 00:33:57.005
and constantly be, like, updating

532
00:33:57.465 --> 00:34:00.205
what you have pinned based on what's doing the best.

533
00:34:01.225 --> 00:34:04.684
Does that answer the question, Nadine? Yeah. It does.

534
00:34:05.304 --> 00:34:08.844
I also just wanna share about my own experience using ChatGPT

535
00:34:10.260 --> 00:34:10.760
for,

536
00:34:11.300 --> 00:34:11.800
creating

537
00:34:12.500 --> 00:34:15.800
content or, you know, some of the captions and stuff.

538
00:34:16.260 --> 00:34:19.880
And it in the the end result was is very helpful.

539
00:34:20.340 --> 00:34:24.425
I had to really tell it what the context was that I wanted.

540
00:34:24.425 --> 00:34:30.205
When I just said give me some social captions, it was, like, way off and left me, not my thumb.

541
00:34:30.425 --> 00:34:32.605
But as I put in a paragraph

542
00:34:33.145 --> 00:34:35.324
of, like, who I thought my demographics

543
00:34:35.625 --> 00:34:37.005
were and my tone,

544
00:34:37.460 --> 00:34:42.599
maybe gave me some example text. It got super good. I still always have to check them,

545
00:34:42.900 --> 00:34:43.400
but

546
00:34:43.779 --> 00:34:47.159
it is nail it's nailing it much more.

547
00:34:47.779 --> 00:34:48.599
100%.

548
00:34:48.819 --> 00:34:54.454
And to go a step further, what you could do literally, guys, is to say, here's my main website.

549
00:34:54.674 --> 00:34:57.815
Scan everything you know about me from my blogs.

550
00:34:58.115 --> 00:35:00.295
Here's my social media, all of that.

551
00:35:00.674 --> 00:35:03.894
Talk specifically to my key target marketer avatar,

552
00:35:04.275 --> 00:35:05.015
and it'll

553
00:35:05.315 --> 00:35:10.309
it'll get really good. It'll you'll get good stuff. You always gotta add it. But yeah. Right.

554
00:35:10.849 --> 00:35:11.349
Cool.

555
00:35:12.210 --> 00:35:16.869
I don't see any other hands up, so I'm gonna ask another question Please. About the CTAs

556
00:35:17.490 --> 00:35:21.089
for stories and posts. Are they Mhmm. Different? Or

557
00:35:21.675 --> 00:35:21.915
yeah.

558
00:35:21.915 --> 00:35:28.895
Just So so the the call to action can be worded differently, but it should always be going to the same place.

559
00:35:29.035 --> 00:35:32.255
Right? Like, the call to action should be click the link in the bio.

560
00:35:32.475 --> 00:35:36.115
Or in a story, it can go straight to that Simplero

561
00:35:37.109 --> 00:35:41.750
lead, you know, page. You can go straight to your opt in, whether that's Simplero or even WordPress.

562
00:35:41.750 --> 00:35:46.950
It doesn't matter. It just always go to the same place. The story can go directly to it.

563
00:35:46.950 --> 00:35:50.805
The post, they have to go to your profile and click the link in your bio.

564
00:35:52.005 --> 00:35:56.505
So yeah. And for those of us that offer, like, multiple

565
00:35:57.285 --> 00:35:57.785
things,

566
00:35:58.645 --> 00:36:00.905
it seems like the post should

567
00:36:01.605 --> 00:36:07.020
focus on I mean, we should focus on one thing, but then we can switch to another when we're promoting that?

568
00:36:07.020 --> 00:36:11.840
Or, like, what's the any good tips on Sure. Us that are scattered?

569
00:36:12.540 --> 00:36:13.040
Sure.

570
00:36:13.340 --> 00:36:18.300
Well, first and foremost, Calvin would say even, like, kill them all. Only use the best.

571
00:36:18.300 --> 00:36:24.285
But, obviously, that's not realistic. Right? I would say focus on the one that's performing

572
00:36:24.585 --> 00:36:25.244
the best

573
00:36:25.704 --> 00:36:27.565
for at least thirty days

574
00:36:28.025 --> 00:36:30.845
or something that's new and you wanna get in front of people.

575
00:36:31.224 --> 00:36:37.990
If you are constantly pushing them to different lead magnets, that creates confusion because people are watching you

576
00:36:38.530 --> 00:36:43.510
probably 30 times before they even click the link in your bio, to be honest. Like,

577
00:36:44.690 --> 00:36:49.305
supposedly, they need to be approached by you and your content 42 times before they convert.

578
00:36:49.545 --> 00:36:57.625
So maybe they've gone to your profile or, like, they saved a post of yours or they just remembered who you were or they followed you, but they're gonna need to see it multiple times.

579
00:36:57.625 --> 00:37:03.545
And if every time they're going to see you, it's a different lead magnet and may not even be talking to them.

580
00:37:03.545 --> 00:37:04.045
Right?

581
00:37:04.505 --> 00:37:06.640
So do with that as you will.

582
00:37:07.260 --> 00:37:14.780
The the goal as far as this training, though, is to, like, simplify it really well, and you also can't collect data if you're constantly changing it.

583
00:37:14.780 --> 00:37:18.165
So just keep that in mind. Okay. And what did you say Calvin would say?

584
00:37:18.165 --> 00:37:23.945
Kill them all except those Yeah. Basically, yeah. Like, one lead magnet, one core offer, $1,000,000.

585
00:37:24.645 --> 00:37:25.145
Right?

586
00:37:25.525 --> 00:37:29.645
Brutal. Brutal. Once you've done that, then you can add other things. But, like Yeah.

587
00:37:29.845 --> 00:37:37.519
Obviously, if things aren't working, you have to iterate, but you won't know what's working, what's not if there's constantly, like, new new stuff all the time.

588
00:37:38.460 --> 00:37:40.000
Thank you. Yeah.

589
00:37:41.900 --> 00:37:42.400
Cool.

590
00:37:43.180 --> 00:37:44.960
Anybody else? Any thoughts?

591
00:37:50.555 --> 00:37:51.055
Awesome.

592
00:37:51.355 --> 00:37:55.055
You guys are all ready to jam. I'm assuming you all have Instagrams.

593
00:37:55.115 --> 00:37:57.454
I've seen half of yours Instagrams probably.

594
00:37:58.315 --> 00:38:02.335
And it it everybody's doing great. There is no bad. Just consistency

595
00:38:02.635 --> 00:38:06.240
is best. That's it. That's the only way anything happens.

596
00:38:07.900 --> 00:38:09.200
I have a question for you.

597
00:38:09.500 --> 00:38:13.420
Hey. How are you doing? Good. How are you? I'm sorry. I had the video on earlier.

598
00:38:13.420 --> 00:38:17.579
I didn't I thought it was I thought I've been had the camera off the whole time. No worries.

599
00:38:17.579 --> 00:38:20.755
Thanks for thanks for doing this. I think the question would be,

600
00:38:21.355 --> 00:38:24.695
how is what you were showing us today different,

601
00:38:25.475 --> 00:38:26.455
if we're doing

602
00:38:26.755 --> 00:38:30.455
evergreen stuff than if we're not doing evergreen stuff?

603
00:38:31.539 --> 00:38:32.039
Okay.

604
00:38:33.059 --> 00:38:34.279
So the the evergreen

605
00:38:34.900 --> 00:38:39.640
side to it is like, I tried to kind of explain in the beginning, it's it's just a

606
00:38:40.579 --> 00:38:46.815
first step for people that that are just getting started and want to do that one core offer. Right?

607
00:38:46.815 --> 00:38:49.135
That would mean this thing is evergreen. Right?

608
00:38:49.135 --> 00:38:51.214
You know that you're not gonna change it for a long time.

609
00:38:51.214 --> 00:38:55.234
It's just gonna keep driving sales to that same thing. Okay. I would say that

610
00:38:55.535 --> 00:39:02.080
if you don't have an evergreen product or it's not something that you have set up yet, just try and drive them to

611
00:39:02.780 --> 00:39:03.840
a lead magnet

612
00:39:04.140 --> 00:39:05.600
or a sales page.

613
00:39:05.980 --> 00:39:07.280
Right? And then

614
00:39:08.060 --> 00:39:09.500
get data. Right? Get data.

615
00:39:09.500 --> 00:39:12.620
If that answers your question, I think I'm I think I'm understanding that correctly.

616
00:39:12.620 --> 00:39:14.355
Maybe I'm like Yeah. Yeah.

617
00:39:15.315 --> 00:39:17.415
Yeah. Don't worry about the evergreen terminology.

618
00:39:17.635 --> 00:39:21.655
Just if you got a product and you have a lead magnet to get people on a list

619
00:39:22.035 --> 00:39:25.015
to kind of nurture them to buy that product, that's the goal of this.

620
00:39:25.234 --> 00:39:26.855
Even if it's not a lead magnet,

621
00:39:27.240 --> 00:39:32.220
just give the link to your sales page or even your order form. Just give them

622
00:39:32.600 --> 00:39:35.260
an assignment. Right? Give them a call to action.

623
00:39:35.560 --> 00:39:36.700
And so this is this

624
00:39:37.080 --> 00:39:40.300
is a thing that's gonna be going up, and and we're probably talking about,

625
00:39:40.840 --> 00:39:41.580
paid ads?

626
00:39:42.440 --> 00:39:45.375
Nope. This is this is all organic. Right?

627
00:39:45.375 --> 00:39:50.515
This is just you being consistent and posting on your social media. Posting on your own page. Okay.

628
00:39:50.575 --> 00:39:51.715
Yeah. Yep.

629
00:39:52.015 --> 00:39:54.115
Paid ads is a whole another monster.

630
00:39:54.335 --> 00:39:59.750
Like, maybe we'll do a workshop on that someday, but paid ads are are are tough, and,

631
00:40:00.290 --> 00:40:04.130
like, we we even struggle with it. Every company right now struggles with it.

632
00:40:04.130 --> 00:40:08.850
Like, paid ads are are tough. This is low hanging fruit and what you need to be doing anyway.

633
00:40:08.850 --> 00:40:10.310
Like, god be making content.

634
00:40:10.770 --> 00:40:14.464
It it's free. Right? So once you build the machine,

635
00:40:14.765 --> 00:40:17.664
once you've shown Instagram and Meta that you're consistent,

636
00:40:18.045 --> 00:40:21.664
you will get put in front of strangers that you've never seen before.

637
00:40:22.125 --> 00:40:23.265
Cool. Cool.

638
00:40:23.645 --> 00:40:24.625
One more question.

639
00:40:25.164 --> 00:40:25.664
I,

640
00:40:26.285 --> 00:40:27.025
I do,

641
00:40:28.550 --> 00:40:29.690
one of one of

642
00:40:30.230 --> 00:40:34.410
the ways that I do I do is via piano improvisation.

643
00:40:34.950 --> 00:40:36.890
And so video is really

644
00:40:37.270 --> 00:40:42.715
vital for me. So I'm I'm getting that reels would be a big thing. I also would love to do YouTube.

645
00:40:42.715 --> 00:40:46.095
Do you have comments about what how to approach YouTube

646
00:40:46.555 --> 00:40:49.215
with all this? Yeah. Sure. Absolutely. So

647
00:40:49.515 --> 00:40:50.015
YouTube

648
00:40:50.475 --> 00:40:52.815
is great because they have the YouTube shorts,

649
00:40:53.260 --> 00:40:56.560
and then you got Reels. So if you're video heavy,

650
00:40:57.020 --> 00:40:58.320
same concepts apply.

651
00:40:58.620 --> 00:41:02.000
But the the key takeaway there would be make sure

652
00:41:02.300 --> 00:41:03.360
all of your Shorts

653
00:41:03.740 --> 00:41:05.920
and Reels, whether it's YouTube or Instagram,

654
00:41:06.460 --> 00:41:08.240
have a clear hook,

655
00:41:08.724 --> 00:41:14.405
like, even in the sales copy that goes on the side and even in, like, the cover photo. Right?

656
00:41:14.405 --> 00:41:15.545
Have the hook there.

657
00:41:16.005 --> 00:41:19.464
You're not gonna stop the scroll if it's just your face. Right?

658
00:41:19.525 --> 00:41:23.490
You'll notice all the successful people, like, you gotta snag them with something.

659
00:41:23.550 --> 00:41:28.130
So it shouldn't matter if it's reels versus carousels. If you're very video based, that's fine.

660
00:41:28.590 --> 00:41:30.370
Same things apply. Hook

661
00:41:30.670 --> 00:41:34.370
and then clear, you know, success story, call to action

662
00:41:34.805 --> 00:41:39.385
should be the same all the time. And then, yeah, as far as just YouTube in general,

663
00:41:39.845 --> 00:41:43.845
it's it's not meta, but they're gonna want the same things out of you.

664
00:41:43.845 --> 00:41:46.585
They're gonna want consistency, and they're gonna want value.

665
00:41:47.220 --> 00:41:49.540
Right? So just keep putting out stuff regularly.

666
00:41:49.540 --> 00:41:54.600
Make sure it's always valuable, and then you can also post links in YouTube. So

667
00:41:55.220 --> 00:41:56.680
it should be good. Yeah.

668
00:41:57.220 --> 00:41:57.720
Thanks.

669
00:41:58.020 --> 00:41:58.680
No problem.

670
00:41:59.915 --> 00:42:01.375
Can you speak to LinkedIn

671
00:42:02.155 --> 00:42:02.815
as well?

672
00:42:03.915 --> 00:42:04.974
Yeah. So LinkedIn,

673
00:42:05.355 --> 00:42:06.335
I'm not a professional,

674
00:42:06.635 --> 00:42:15.330
but just from what I've what I've heard about LinkedIn is LinkedIn is doing a lot to make sure that the smaller creators are getting in front of lots of of people.

675
00:42:15.330 --> 00:42:16.230
So, again,

676
00:42:16.770 --> 00:42:19.910
same things apply. Lots of consistency in your posts

677
00:42:20.450 --> 00:42:23.990
and then speaking to your audience and providing value. LinkedIn

678
00:42:24.370 --> 00:42:26.150
started doing this before

679
00:42:26.530 --> 00:42:29.625
Meta did. Meta was still letting, like, hashtags

680
00:42:29.925 --> 00:42:32.505
and, you know, viral stuff and trending

681
00:42:32.805 --> 00:42:33.945
music kind

682
00:42:34.405 --> 00:42:38.265
of get out in front of actual value value driven content.

683
00:42:38.565 --> 00:42:39.225
But LinkedIn

684
00:42:39.525 --> 00:42:43.880
started doing that a couple years ago before then, and people have really been able to grow

685
00:42:44.340 --> 00:42:45.000
their accounts

686
00:42:45.300 --> 00:42:51.640
and followership and then sales, of course, through LinkedIn. So I would say, yes. Post on LinkedIn,

687
00:42:52.500 --> 00:42:55.480
you know, video content and written content for sure.

688
00:42:56.255 --> 00:43:00.115
The the search is really good on LinkedIn. In other words, like, people

689
00:43:00.815 --> 00:43:03.635
can find your stuff easily. It doesn't get buried

690
00:43:04.015 --> 00:43:07.395
underneath all the, you know, big players, I guess.

691
00:43:09.560 --> 00:43:12.120
So it's not just providing post, though.

692
00:43:12.120 --> 00:43:16.220
It sounds like you're talking about the value piece, and that's

693
00:43:16.760 --> 00:43:21.480
That's in the post. Right? Like, all of this stuff should be valuable. Right?

694
00:43:21.480 --> 00:43:25.855
Like, everything you're doing should provide at least a piece a little bit of value.

695
00:43:25.855 --> 00:43:26.835
Like, if you'll notice

696
00:43:27.375 --> 00:43:30.515
this framework and the structure that we talked about here, like,

697
00:43:30.815 --> 00:43:31.315
everything

698
00:43:31.934 --> 00:43:33.615
does something for the end user.

699
00:43:33.615 --> 00:43:40.560
It's gonna it's gonna, you know, teach them something or challenge a belief that they had and that caused them to ask questions.

700
00:43:40.940 --> 00:43:42.080
It's never just like,

701
00:43:42.540 --> 00:43:44.400
here's how good Jimmy looks after,

702
00:43:44.700 --> 00:43:46.700
you know, not eating for twelve days.

703
00:43:46.700 --> 00:43:51.680
Like, where there's a why, there's a what, a when, a how to do it. Right? Like,

704
00:43:52.365 --> 00:43:56.205
always be providing value. The more value you provide, the more trust you build to.

705
00:43:56.205 --> 00:44:02.785
Like, I always reference Alex from Mosey, but he literally says, like, give away everything for free and sell the implementation.

706
00:44:03.485 --> 00:44:09.740
Now it doesn't work with all markets and all niches, but that's just a really good way to conceptualize this.

707
00:44:09.740 --> 00:44:10.240
Like,

708
00:44:10.780 --> 00:44:21.200
they're not you know, you can break down your super complex system into a bunch of different tiny posts and parts, and all that's gonna do is build trust.

709
00:44:21.555 --> 00:44:26.775
Right? They're not gonna go aggregate all of your secrets and then have your thing for free.

710
00:44:27.315 --> 00:44:30.615
Right? What you're doing is just giving, giving, giving, giving.

711
00:44:31.075 --> 00:44:33.974
When they're ready, you they almost feel obligated,

712
00:44:34.675 --> 00:44:35.815
if that makes sense.

713
00:44:38.819 --> 00:44:41.880
Can you speak to hashtags for a moment on all those platforms,

714
00:44:42.260 --> 00:44:43.799
like, the importance of them?

715
00:44:44.339 --> 00:44:45.140
Yeah. So,

716
00:44:45.460 --> 00:44:48.260
Instagram came out this year and literally said they're less important.

717
00:44:48.260 --> 00:44:51.880
They used to let you put 20 hashtags, and now the limit is five.

718
00:44:52.295 --> 00:45:00.315
And all hashtags really were meant to do is create a better way for the search engine itself to understand what your post was about.

719
00:45:01.015 --> 00:45:09.690
But now they're doing such a good language search that they'll just read the caption in your imagery and the the caption that you write with the post.

720
00:45:10.070 --> 00:45:13.829
So hashtags are less important, but they're still they still have value.

721
00:45:13.829 --> 00:45:18.070
I would say use them and make them clear about what you're trying to do.

722
00:45:18.070 --> 00:45:26.075
And I would say do less of the you know, people were trying to jump on different hashtags by grabbing ones that had millions of followers.

723
00:45:26.135 --> 00:45:27.674
That doesn't really work anymore.

724
00:45:27.734 --> 00:45:34.950
Like, if you were, you know, if your hashtag is, you know, hashtag viral post, it's not gonna make your post go viral.

725
00:45:35.349 --> 00:45:41.210
So I would say use hashtags that are relative to your niche, and what that's gonna do is it's gonna tell the platforms

726
00:45:41.750 --> 00:45:47.530
what you're truly about so it can better get you in front of your core key avatar.

727
00:45:49.825 --> 00:45:53.365
And sounds like caption like, be careful what you put in your caption.

728
00:45:54.945 --> 00:45:55.845
That's yeah.

729
00:45:56.465 --> 00:45:59.265
I mean, like, not just collaborate. Think think about it.

730
00:45:59.265 --> 00:46:04.085
Like, put some put some put some juju into it so that because that's what 100%.

731
00:46:04.550 --> 00:46:07.450
Yep. They're both avenues. If it's a real,

732
00:46:07.750 --> 00:46:10.970
like and you're doing a lot of visual stuff, every word you

733
00:46:11.430 --> 00:46:16.010
say is important, but also the caption that you provide with it is another opportunity

734
00:46:16.310 --> 00:46:21.445
to provide more value and tell Instagram and all the platforms who you are and what you're about. So

735
00:46:22.225 --> 00:46:24.645
take both extremely seriously. Yeah.

736
00:46:27.985 --> 00:46:28.485
Awesome.

737
00:46:30.880 --> 00:46:31.700
This is fun,

738
00:46:32.600 --> 00:46:33.100
guys.

739
00:46:34.000 --> 00:46:35.619
I love talking about this stuff.

740
00:46:35.840 --> 00:46:39.359
It's it's a moving target all the time, but I think it's just getting better and better.

741
00:46:39.359 --> 00:46:43.060
Like, in the beginning, it was just, like, easy to hack, and that made it kinda lame.

742
00:46:43.119 --> 00:46:45.765
But now, like, the platforms are getting really good.

743
00:46:45.765 --> 00:46:48.984
They're, like, getting you in front of your key customer because

744
00:46:49.285 --> 00:46:50.585
you are worth something

745
00:46:51.125 --> 00:46:53.285
to the customer and the meta.

746
00:46:53.285 --> 00:46:58.424
Like, if your content is good, their whole goal is to keep people on their app. Right?

747
00:46:58.724 --> 00:47:01.910
So if we can do both things at once, you're gonna grow.

748
00:47:02.770 --> 00:47:07.170
Keep people engaged with yourself. Keep people engaged with their app. So

749
00:47:07.730 --> 00:47:10.290
I appreciate that. I I'm I'm I'm,

750
00:47:11.250 --> 00:47:13.475
I'm really reluctant to to,

751
00:47:14.575 --> 00:47:16.655
sort of step out and and and,

752
00:47:17.135 --> 00:47:22.515
say anything about the the AI stuff, but my life has changed in the last month

753
00:47:22.895 --> 00:47:26.115
because I have figured out a way to really,

754
00:47:26.690 --> 00:47:28.230
use it to generate,

755
00:47:29.329 --> 00:47:32.150
content that feels really good for me to even read.

756
00:47:32.369 --> 00:47:39.349
And and, and so that's, that's a game changer in terms of being able to put stuff out consistently to all these different platforms

757
00:47:39.890 --> 00:47:45.895
and to do different versions for emails and different you know, the different platforms and to come up with

758
00:47:46.195 --> 00:47:52.855
good captions and just good headlines and just bam, there they are and just, you know, load them into those templates you're giving us.

759
00:47:53.235 --> 00:47:54.055
It's just a

760
00:47:54.950 --> 00:47:55.609
game changer.

761
00:47:57.029 --> 00:48:02.089
I I agree. It's really wild and, like, the the of course, like, there's you know, subconsciously,

762
00:48:02.390 --> 00:48:06.569
we should all be a little bit afraid because they're gonna be running us someday,

763
00:48:06.869 --> 00:48:07.369
probably.

764
00:48:07.990 --> 00:48:12.885
But until then, like, it all it's helping you do is become more valuable faster. Right?

765
00:48:12.885 --> 00:48:17.045
You have to think about it in that way. It's not necessarily doing the work for you.

766
00:48:17.045 --> 00:48:23.605
It's taking a lot of the grunt work out of the way and allowing you to provide value quicker to your customer.

767
00:48:23.605 --> 00:48:24.105
Right?

768
00:48:24.565 --> 00:48:27.010
So think about AI in that sense right now.

769
00:48:27.010 --> 00:48:30.050
I mean, if you don't wanna use it, that's totally fine and up to you as well.

770
00:48:30.050 --> 00:48:32.069
Just know that everyone is,

771
00:48:32.609 --> 00:48:35.990
and everyone that's successful is using it right now too,

772
00:48:36.369 --> 00:48:36.930
including us.

773
00:48:36.930 --> 00:48:43.795
Like, we have no problems with, you know, talking about it and using it, and we use it in copy and all kinds of stuff because it's just super helpful.

774
00:48:43.795 --> 00:48:48.855
It knows our voice because we have enough content out there, and it allows us to give more.

775
00:48:49.474 --> 00:48:51.335
Yeah. Yeah. It does.

776
00:48:53.120 --> 00:48:58.180
I'm I'm very reluctant to sound like an advocate because I, you know, I'm really concerned about the environmental

777
00:48:58.560 --> 00:49:02.420
stuff and, you know Sure. The the the challenges that it's gonna,

778
00:49:02.800 --> 00:49:03.940
you know, create,

779
00:49:04.560 --> 00:49:05.060
and

780
00:49:06.505 --> 00:49:08.765
it's profoundly helpful for a solopreneur.

781
00:49:09.865 --> 00:49:20.000
It just it's just a game changer for for, you know, all of us small folks who can't afford to have legions of minions doing our doing the stuff that needs to be done.

782
00:49:20.000 --> 00:49:20.320
So

783
00:49:20.800 --> 00:49:21.300
Yep.

784
00:49:21.760 --> 00:49:23.780
100%. I What are you gonna do?

785
00:49:24.320 --> 00:49:30.020
I I agree. And I think for me, the key is thinking of it as a brainstorming

786
00:49:30.560 --> 00:49:31.780
tool, a brainstorming

787
00:49:32.160 --> 00:49:32.660
partner,

788
00:49:33.215 --> 00:49:35.155
and making sure I don't elevate

789
00:49:35.935 --> 00:49:36.435
AI

790
00:49:36.815 --> 00:49:37.555
to something

791
00:49:38.495 --> 00:49:43.955
above or something more. It's Yeah. Right there as a tool and not anything

792
00:49:45.215 --> 00:49:49.800
greater. That's when it feels like it gets it starts messing

793
00:49:50.500 --> 00:49:51.640
with bigger things.

794
00:49:52.020 --> 00:49:52.520
Yeah.

795
00:49:53.220 --> 00:49:55.720
Just just always remember, it has no imagination.

796
00:49:56.100 --> 00:49:57.320
Right? It cannot

797
00:49:57.620 --> 00:50:01.000
create. It can only pull from what already exists.

798
00:50:01.835 --> 00:50:05.775
So that's something only you can do. Only humanity can do that.

799
00:50:07.194 --> 00:50:11.055
Big, really important point to make. Yep. Yeah. It's a good aggregator.

800
00:50:14.100 --> 00:50:17.880
Cool. Eva, did you have a question? I saw your hand go up, but maybe maybe you're

801
00:50:18.740 --> 00:50:22.840
No. I I just, wondered because now you're talking about AI and LinkedIn

802
00:50:23.140 --> 00:50:28.455
stuff, and I was really excited to hear the rest of your presentation. That's because Sure. Right?

803
00:50:28.455 --> 00:50:33.175
Oh, yeah. Sorry. I didn't mean to I should have closed better. The this is this is it.

804
00:50:33.175 --> 00:50:38.395
Like, this is all I really had to go through. Yeah. So we have the we have the Canva

805
00:50:38.935 --> 00:50:43.780
assets that I have, and then I'll send you guys as well the social media feeder system. Okay. Yes.

806
00:50:44.160 --> 00:50:48.900
Yep. And then the main goal, though, is just to start using the Canva templates to

807
00:50:49.680 --> 00:50:50.580
create content,

808
00:50:51.119 --> 00:50:52.420
get them on your Instagram.

809
00:50:52.880 --> 00:50:58.395
So then I I have a question because there must be some matrix in Simplero that I can see on,

810
00:50:59.415 --> 00:51:00.555
who comes from

811
00:51:01.015 --> 00:51:06.395
Facebook and Instagram or or how is that? I I need to Yeah. Definitely. Tools.

812
00:51:07.175 --> 00:51:10.430
Yep. So what there we have tons of guides and stuff on that.

813
00:51:10.430 --> 00:51:14.050
So I'll touch on it shortly, but what you can definitely do is add

814
00:51:14.350 --> 00:51:17.570
integration with Meta, and that's gonna give you

815
00:51:17.950 --> 00:51:21.730
all that pixel data. So what I I'm trying to move this guy out of the way. Sorry.

816
00:51:21.950 --> 00:51:24.845
The settings and then go to account integrations,

817
00:51:25.145 --> 00:51:25.965
and you

818
00:51:26.665 --> 00:51:29.805
can go down this is our we got too many in here.

819
00:51:29.945 --> 00:51:36.345
But you can do Google Tag Manager as well as Meta, and it'll add those pixels to all of your posts.

820
00:51:36.345 --> 00:51:41.890
And you'll be able to see where that traffic and those clicks came in at on the And will this just be added?

821
00:51:41.890 --> 00:51:46.770
I don't have to do anything more, or I've got it. No? Okay. That's As long as you set it up. Yep.

822
00:51:46.770 --> 00:51:51.250
You create the accounts with Meta and Google Tag Manager and give us the information we need. Yeah.

823
00:51:51.250 --> 00:51:53.350
I'll show you how to copy that. Data, though.

824
00:51:53.765 --> 00:51:58.345
Yeah. Yeah. Yeah. I need that. Yeah. Yep. Yeah. It's gonna ask for that pixel ID.

825
00:51:58.725 --> 00:51:59.225
Yeah.

826
00:51:59.845 --> 00:52:00.345
Okay.

827
00:52:01.045 --> 00:52:01.545
Yeah.

828
00:52:02.245 --> 00:52:04.745
Silenced And how does it look then? Where where

829
00:52:05.765 --> 00:52:07.865
how does it look, the back end?

830
00:52:08.380 --> 00:52:11.359
Let's see. To see how many came from. Yeah.

831
00:52:11.740 --> 00:52:12.240
Yeah.

832
00:52:12.300 --> 00:52:19.280
So if we go to let's see if I can maybe this is all just dummy data, so it's gonna be kind of hard to see

833
00:52:19.980 --> 00:52:21.359
see if this has anything.

834
00:52:26.704 --> 00:52:28.165
Actually, let's go back here.

835
00:52:31.105 --> 00:52:32.484
So we have this

836
00:52:36.130 --> 00:52:37.510
we have the stats here

837
00:52:37.970 --> 00:52:40.150
Mhmm. Yep. And the analytics here.

838
00:52:41.170 --> 00:52:44.230
Yeah. And then you're going to be able to see

839
00:52:44.849 --> 00:52:50.550
with this views where it came from, the UTM campaigns. Right? Like, you're gonna see

840
00:52:50.930 --> 00:52:55.165
on the thing itself, the source, things like that Mhmm. If you had the pixel integrated.

841
00:52:55.865 --> 00:52:57.405
What does UTM mean?

842
00:52:58.425 --> 00:53:00.285
I can't remember. Let's look.

843
00:53:01.225 --> 00:53:02.445
UTM. Oh, okay.

844
00:53:07.900 --> 00:53:09.280
Urchin tracking module.

845
00:53:09.660 --> 00:53:12.080
That's not the code. It's not a surprise thing here.

846
00:53:13.340 --> 00:53:15.680
That's a very, you know, obscure,

847
00:53:17.180 --> 00:53:19.119
naming convention. So yeah.

848
00:53:19.420 --> 00:53:23.585
Okay. That's what it means. Yep. And the more data that you give it, yep, you'll be good to go.

849
00:53:23.585 --> 00:53:25.125
Let's see where that came from.

850
00:53:26.145 --> 00:53:28.165
Okay. Thank you. No problem.

851
00:53:31.345 --> 00:53:32.484
Silas, I was

852
00:53:33.025 --> 00:53:38.326
looking for, oh, the way to add link best way to add LinkedIn to Simplero.

853
00:53:38.869 --> 00:53:40.329
I ended up, I think,

854
00:53:40.630 --> 00:53:44.250
putting it in Google tags manager. I don't know if it's

855
00:53:45.030 --> 00:53:47.450
quite working right or not. But

856
00:53:49.105 --> 00:53:54.225
That's a good question. Just wondering about some clarity on that from Yeah. Throw at some point.

857
00:53:54.225 --> 00:53:57.185
Let me, let me make a note of that. That's a good question.

858
00:53:57.185 --> 00:54:00.485
That's a that would be something that I'd like to answer more thoroughly.

859
00:54:00.545 --> 00:54:03.685
Like, what what do we do by LinkedIn? What's the best way?

860
00:54:12.860 --> 00:54:15.840
Because, yeah, maybe the workaround through tag manager

861
00:54:16.715 --> 00:54:19.675
might be helpful, but, like, I don't know if that's getting the right data.

862
00:54:19.675 --> 00:54:24.075
And as LinkedIn grows, I don't know why we couldn't create another integration.

863
00:54:24.075 --> 00:54:28.335
I don't work for the dev team. Like, my development skills are rudimentary

864
00:54:28.635 --> 00:54:30.849
still, but I feel like there's something there.

865
00:54:30.849 --> 00:54:37.030
Like, we And There's probably Would I need to go into tag manager to see if it came from LinkedIn, or could I look at the same

866
00:54:37.330 --> 00:54:41.030
analytics on the on a page that you were just showing us?

867
00:54:41.490 --> 00:54:46.835
Again, I'm not sure because I've never tested that. So if you added your LinkedIn URLs

868
00:54:47.215 --> 00:54:48.195
to tag manager

869
00:54:49.215 --> 00:54:51.555
some somehow and then they came through

870
00:54:51.935 --> 00:54:54.515
because tag managers integrated with Simplero Claro,

871
00:54:55.295 --> 00:54:58.435
I'm not sure, actually. I'll I'll take a look.

872
00:54:58.780 --> 00:54:59.020
Yeah.

873
00:54:59.020 --> 00:55:05.280
Maybe fool with it a little bit, and then I'll get, like, a real answer about best best practices for tracking LinkedIn clicks.

874
00:55:05.740 --> 00:55:08.800
And maybe there's something that I'm not aware of.

875
00:55:10.220 --> 00:55:12.080
Sorry. Let me just change.

876
00:55:18.675 --> 00:55:23.095
Anything else, guys? Let's see. Did I miss any questions? Now we're good there. Cool.

877
00:55:26.500 --> 00:55:28.680
Yeah. Sorry about that, Eva. Thanks for

878
00:55:29.220 --> 00:55:31.799
calling me out on that. I just wanted to be clear that

879
00:55:32.180 --> 00:55:37.720
yeah. We this is this is what we got for you. But so I sent that link in Zoom.

880
00:55:38.415 --> 00:55:41.555
I can do this as well. Let's just do this on the call.

881
00:55:42.095 --> 00:55:42.755
I'm gonna

882
00:55:43.375 --> 00:55:44.195
say that

883
00:55:44.815 --> 00:55:46.355
anyone with the link

884
00:55:48.175 --> 00:55:49.795
can have this guy,

885
00:55:51.290 --> 00:55:53.950
And then I will copy this link right now,

886
00:55:54.810 --> 00:55:56.750
and you guys can have

887
00:55:57.050 --> 00:56:00.830
the slideshow presentation too if there's any nuggets in there that you like.

888
00:56:01.450 --> 00:56:05.869
So a lot of again, a lot of it's repeated in just literally in these slides,

889
00:56:06.305 --> 00:56:10.885
but it'd be cool to have them both, and then you can you can go back and forth and

890
00:56:11.425 --> 00:56:13.125
read anything that you might have missed.

891
00:56:13.825 --> 00:56:18.305
But, yeah, both of these will also be later for you guys who are watching the recording.

892
00:56:18.305 --> 00:56:19.605
It'll be in the lesson.

893
00:56:22.530 --> 00:56:26.050
Cool. Well, if there's no more questions, it was wonderful having you.

894
00:56:26.050 --> 00:56:27.830
I appreciate all of you for coming

895
00:56:28.130 --> 00:56:28.630
to

896
00:56:29.570 --> 00:56:30.470
Skitt Social.

897
00:56:30.930 --> 00:56:31.830
Start posting.

898
00:56:32.627 --> 00:56:36.327
Thank you. Thanks, Silas. It's been great. Take care, everyone.

899
00:56:36.867 --> 00:56:38.167
Bye. Have a good evening.