WEBVTT

1
00:00:00.080 --> 00:00:03.860
Can't threaten me with money. I'm the source of money. Dude, I'm the I'm abundance itself.

2
00:00:05.759 --> 00:00:06.259
Hey.

3
00:00:07.040 --> 00:00:10.179
Hey. How's it going? It's going amazing. How are you doing?

4
00:00:10.800 --> 00:00:16.065
Good. Thank you so much for taking the time to do this with me. Yeah. Totally. I'm super pumped.

5
00:00:16.065 --> 00:00:16.725
I'm excited.

6
00:00:17.745 --> 00:00:19.525
Yeah. Me too. Yeah.

7
00:00:20.705 --> 00:00:21.605
So cool.

8
00:00:23.265 --> 00:00:27.685
Yeah. Tell me. What's going on? How can I help you? How can I support you? How can I serve you?

9
00:00:29.260 --> 00:00:29.760
Thanks.

10
00:00:30.779 --> 00:00:34.480
You know, I did a lot of preparing for our time together today,

11
00:00:35.100 --> 00:00:43.695
so that I came with some, like, really clear ideas of where I think I have bugs in my mind that I offered you, like, crap.

12
00:00:43.695 --> 00:00:45.395
I know. Oh, shit.

13
00:00:49.055 --> 00:00:56.815
And I've started to heard you speak with other people about them, but I just thought we could, maybe go over them a little bit more in-depth if that sounds good to you.

14
00:00:56.815 --> 00:00:57.315
Yeah.

15
00:00:57.630 --> 00:00:58.030
Yeah.

16
00:00:58.030 --> 00:01:02.430
I mean, I'm I'm happy to hear if you have something prepared, but usually where I start is, like, what are you struggling with?

17
00:01:02.430 --> 00:01:03.329
What's your challenge?

18
00:01:05.069 --> 00:01:05.570
Sales.

19
00:01:06.030 --> 00:01:08.110
Sales. Absolutely. Like, yep.

20
00:01:08.110 --> 00:01:14.655
In the whole online world, like, I think I have a pretty fair idea of content and of marketing.

21
00:01:15.035 --> 00:01:18.175
Although, I do understand that, like, as things develop,

22
00:01:18.555 --> 00:01:19.455
they could become,

23
00:01:19.835 --> 00:01:23.055
you know, more robust in the systems in place.

24
00:01:23.515 --> 00:01:25.775
But sales is really hard for me. Mhmm.

25
00:01:26.075 --> 00:01:27.535
What's hard about it? You know,

26
00:01:29.520 --> 00:01:33.140
something that I was actually listening to you speak on,

27
00:01:33.680 --> 00:01:36.720
in another episode, which is persuasion reluctance Mhmm.

28
00:01:36.800 --> 00:01:43.025
Where, like, very clearly, I wanna just say, like, here's my offer and then, like, walk away and have everything be magical.

29
00:01:43.244 --> 00:01:49.104
Like, in my mind, when I started this, my idea was, like, I should be able to build a web page and, like,

30
00:01:50.765 --> 00:01:52.305
that's it. Magic.

31
00:01:52.365 --> 00:01:58.570
Like, people can find it and people can know what I'm offering and be inspired and and, you know, one and done.

32
00:01:58.570 --> 00:02:00.270
Set it and forget it. Yeah.

33
00:02:01.610 --> 00:02:03.310
And, yeah, how's that working?

34
00:02:04.170 --> 00:02:04.990
Not well.

35
00:02:06.010 --> 00:02:07.550
Not not super great,

36
00:02:08.490 --> 00:02:12.185
which is how I've sorta, like, delved deeper into,

37
00:02:13.205 --> 00:02:14.185
sort of the, like,

38
00:02:14.645 --> 00:02:20.805
you know, the process and the systems in place to get to that point and, like, move past that point.

39
00:02:20.805 --> 00:02:21.125
Yeah.

40
00:02:21.605 --> 00:02:25.625
Which, you know, the getting to the point, the content and the marketing and the driving traffic

41
00:02:26.660 --> 00:02:28.840
is what I've started to feel,

42
00:02:30.900 --> 00:02:33.720
more confident doing. But then, like, you know, the closing

43
00:02:34.020 --> 00:02:34.840
side of it,

44
00:02:35.220 --> 00:02:38.740
is still, like, a little bit difficult. I love your dog, by the way.

45
00:02:38.740 --> 00:02:48.935
I was just snapping my fingers at my dogs that are in the background jumping around because they know I'm on a call, and they always get so excited in the first few minutes when I start talking to someone.

46
00:02:50.115 --> 00:02:51.015
It's so cute.

47
00:02:52.115 --> 00:02:53.575
Yeah. She agrees.

48
00:02:54.890 --> 00:02:58.110
So how you I do do you do sales calls? Is that how you do it?

49
00:02:59.770 --> 00:03:00.590
Sort of.

50
00:03:01.610 --> 00:03:08.110
I don't have a great process, but usually, direct conversations is where my best sales come from.

51
00:03:08.170 --> 00:03:08.670
Mhmm.

52
00:03:09.575 --> 00:03:16.875
And, historically, that's been in person, which is why sales calls feel the most familiar to me when I start to move into, like, an online

53
00:03:17.254 --> 00:03:20.235
space. Got it. And what do you think the bug is?

54
00:03:23.269 --> 00:03:27.689
Yeah. The the clearest one that came out for me was,

55
00:03:28.310 --> 00:03:32.489
having to deal with social anxiety and just meeting new people.

56
00:03:33.030 --> 00:03:36.319
Once I have, like, a rapport with someone, it's really easy to,

57
00:03:37.305 --> 00:03:38.285
have conversations

58
00:03:38.825 --> 00:03:42.364
and, like, be a little less guarded in my like,

59
00:03:42.745 --> 00:03:44.825
yeah, in my conversations with them. Mhmm.

60
00:03:45.625 --> 00:03:49.724
But the meeting new people can be really hard. And when it's at a distance,

61
00:03:50.950 --> 00:03:52.630
you know, you don't quite get that, like,

62
00:03:53.350 --> 00:03:53.850
interpersonal

63
00:03:54.230 --> 00:03:54.730
dynamics.

64
00:03:55.350 --> 00:03:56.650
I get that. Yeah.

65
00:03:57.110 --> 00:04:00.810
So tell me more about the social anxiety. What's that about?

66
00:04:03.045 --> 00:04:04.105
Just not knowing

67
00:04:04.405 --> 00:04:06.745
what people's expectations are. Mhmm.

68
00:04:07.605 --> 00:04:12.505
You know? Yeah. And what is what is people's expectations have to do with you?

69
00:04:13.845 --> 00:04:14.345
That's

70
00:04:15.125 --> 00:04:16.745
that's part of it. Yep.

71
00:04:21.490 --> 00:04:23.830
Yeah. What do they have to do with you?

72
00:04:26.370 --> 00:04:29.830
I guess, like, it's a time component. Right? Like, if

73
00:04:30.315 --> 00:04:34.255
someone was coming expecting something different than what I'm offering, then, like,

74
00:04:34.955 --> 00:04:36.395
you know, there's a

75
00:04:37.595 --> 00:04:42.335
like, an honoring of of their space that they're taking up and their time that they're taking up as well,

76
00:04:43.035 --> 00:04:44.895
as my own, you know, where,

77
00:04:47.070 --> 00:04:47.730
I guess,

78
00:04:48.030 --> 00:04:49.410
like, clarity and messaging

79
00:04:50.110 --> 00:04:55.890
is important to me. You know? It's like making sure that you're arriving to that time together.

80
00:04:57.310 --> 00:04:57.810
Right.

81
00:04:58.985 --> 00:04:59.485
Prepared.

82
00:04:59.865 --> 00:05:02.125
You know? No. Sure. And on the same page.

83
00:05:02.585 --> 00:05:07.225
Sure. But, I mean, that's why you were there to have a conversation and see if it's a fit. Right?

84
00:05:07.225 --> 00:05:10.505
So, I mean, that's why you're both there. They want something. They have some pain.

85
00:05:10.505 --> 00:05:14.940
They wanna get away from them as of some some outcome they want. That's why they're there.

86
00:05:15.240 --> 00:05:19.580
You have something that you want to do for people, and you wanna get paid doing it. And

87
00:05:19.960 --> 00:05:24.620
we're trying to see if there's a match. So Mhmm. Yeah. But so

88
00:05:27.315 --> 00:05:29.575
tell me about, like, how else does the

89
00:05:31.155 --> 00:05:33.415
this thing that other people's expectations

90
00:05:34.995 --> 00:05:37.975
is it is it you feel like you have to match

91
00:05:38.515 --> 00:05:42.935
other people's expectations if they expect you to be a certain way or something you have to be like that?

92
00:05:43.870 --> 00:05:46.930
Probably. Yeah. Yeah. That's probably, like, the most close.

93
00:05:47.150 --> 00:05:49.169
When did you learn that you have to be that way?

94
00:05:50.190 --> 00:05:54.449
Really young because, you know, perfectionism is a high characteristic

95
00:05:54.990 --> 00:05:55.650
on my

96
00:05:56.155 --> 00:05:57.935
list of traits. Mhmm.

97
00:05:58.475 --> 00:06:00.574
But yeah. So definitely, like, younger.

98
00:06:01.035 --> 00:06:03.854
What's is there what situation comes to mind?

99
00:06:06.794 --> 00:06:09.854
Something your mom did or said or your dad or someone?

100
00:06:12.180 --> 00:06:12.680
No.

101
00:06:12.980 --> 00:06:17.720
I don't think so. Just like in interactions with people in general is,

102
00:06:18.980 --> 00:06:23.460
you know, there's a way that people want to be talked to and so on.

103
00:06:24.020 --> 00:06:28.095
So I'm not sure if it was necessarily, like, one person in particular,

104
00:06:28.395 --> 00:06:31.555
but just, like, in learning at a very young age Mhmm.

105
00:06:31.675 --> 00:06:36.975
And being, like, socially aware of the people around me and watching Mhmm. Interactions

106
00:06:37.515 --> 00:06:38.175
Got it.

107
00:06:39.035 --> 00:06:42.669
In group settings, especially group settings. Mhmm. Yeah.

108
00:06:46.970 --> 00:06:50.030
Mhmm. Yeah. I get it. So, like, in the group, it's like,

109
00:06:50.650 --> 00:06:53.470
how do I need to be so that I fit in?

110
00:06:54.169 --> 00:06:54.669
Mhmm.

111
00:06:55.290 --> 00:06:55.790
Yeah.

112
00:06:56.570 --> 00:06:57.710
Mhmm. Yeah.

113
00:06:58.385 --> 00:06:59.685
Makes sense. Yeah.

114
00:07:00.065 --> 00:07:01.765
So let me tell you a fun story.

115
00:07:03.025 --> 00:07:08.645
Last week, I sent out an email. You might have received it. That was like it was like

116
00:07:09.105 --> 00:07:13.660
something about, like, saying fuck it and, like, buying a Cybertruck and so you read that? Yeah.

117
00:07:13.660 --> 00:07:14.480
What do you think?

118
00:07:15.100 --> 00:07:18.240
You smiled. I didn't read it, but I love the story. Yeah.

119
00:07:18.780 --> 00:07:22.480
So so I wrote that email, and then I got, like, one person who was, like,

120
00:07:23.180 --> 00:07:23.980
really upset.

121
00:07:23.980 --> 00:07:33.555
Like, oh, to me, a Cybertruck means that you hate women and minorities and democracy and all these things, and, like, I just want mine, and I'm an insecure alpha male that blah blah blah.

122
00:07:33.555 --> 00:07:38.694
All this stuff. I'm like, wow. Okay. That's what happens to you. Right? It's a fucking car.

123
00:07:40.034 --> 00:07:40.534
Another,

124
00:07:40.914 --> 00:07:44.694
like, three I think five other people wrote and said, like, something like,

125
00:07:45.560 --> 00:07:51.180
never ever use vulgarity in your email subject lines again, or I will take my business elsewhere.

126
00:07:51.320 --> 00:07:51.980
Like, this

127
00:07:52.920 --> 00:07:56.060
is unprofessional, inappropriate, blah blah blah. And

128
00:07:57.000 --> 00:08:00.335
it was like, literally, there's six emails from people who got sent.

129
00:08:00.335 --> 00:08:02.815
Five about five about the fuck, one about the cyber truck.

130
00:08:02.815 --> 00:08:04.655
Another wrote me and said she loved this story.

131
00:08:04.655 --> 00:08:09.795
And, like, even though she wasn't a fan of the cyber truck, she she thought it was, like, bold and courageous and and

132
00:08:10.895 --> 00:08:12.275
and, you know, wonderful.

133
00:08:13.330 --> 00:08:13.830
Yeah.

134
00:08:14.370 --> 00:08:23.990
What was funny is, like, every single one of the the five fucks and the Cybertruck that hated the lady that hated the Cybertruck was they're like, I'm gonna take my money elsewhere.

135
00:08:24.290 --> 00:08:28.310
I'm gonna take my business elsewhere. So they're trying to threaten me with money.

136
00:08:29.175 --> 00:08:30.395
Mhmm. And I'm like,

137
00:08:30.935 --> 00:08:34.774
dude, I'm the I'm abundance itself. I'm the source of money. You can't threaten me with money.

138
00:08:34.774 --> 00:08:41.820
Like, one of my favorite was one of the guy the guy who's, like, never ever used, like, was, like, had paid me a total of $90.

139
00:08:41.820 --> 00:08:46.880
I'm like, dude, you think that paying me $90 gives you the right to say what tell me what I can and can't say?

140
00:08:46.940 --> 00:08:49.280
The point is the point of this story is to

141
00:08:50.060 --> 00:08:51.040
realize, like,

142
00:08:53.020 --> 00:08:55.440
there is we all come into this world

143
00:08:56.540 --> 00:08:56.860
with,

144
00:08:57.805 --> 00:08:58.845
making a say a a

145
00:09:00.445 --> 00:09:02.945
an unconscious contract with our caretakers

146
00:09:03.325 --> 00:09:03.825
saying,

147
00:09:04.445 --> 00:09:09.265
I will be who I think you want me to be so that you will keep me safe.

148
00:09:10.445 --> 00:09:11.085
Mhmm. Right?

149
00:09:11.085 --> 00:09:18.690
We all do this Unconsciously, like, we know that on our own, we can't survive, so I will be who I think you want me to be so

150
00:09:19.390 --> 00:09:20.290
I can be safe.

151
00:09:21.070 --> 00:09:23.490
And then some of us come in with

152
00:09:23.950 --> 00:09:26.690
the mind bug of I am not safe

153
00:09:28.305 --> 00:09:28.805
or,

154
00:09:29.185 --> 00:09:30.885
like, I don't have enough

155
00:09:31.505 --> 00:09:34.245
or I'm bad. There's something wrong with me

156
00:09:34.625 --> 00:09:36.325
or I'm not gonna be okay

157
00:09:37.025 --> 00:09:38.645
or I did something wrong

158
00:09:39.345 --> 00:09:42.405
or I don't belong. Like, those are some of the big ones.

159
00:09:43.660 --> 00:09:47.280
And so now it's like, oh, crap. If I say the wrong thing,

160
00:09:47.900 --> 00:09:51.820
then they'll kick me out and I won't belong. Or Mhmm. Then I'm not safe.

161
00:09:51.820 --> 00:09:54.960
Like, it's not safe to just be me and express me.

162
00:09:55.274 --> 00:09:55.774
Or,

163
00:09:57.115 --> 00:10:03.935
like, if I say the wrong thing, then they're gonna reject me, and so I gotta monitor myself all the time to not say

164
00:10:04.315 --> 00:10:05.295
the wrong thing.

165
00:10:05.675 --> 00:10:10.014
Or if I say the wrong thing, I might reveal that I'm really a bad person inside.

166
00:10:10.110 --> 00:10:14.190
I didn't know that, but, like, apparently, now that I said this, it's obvious.

167
00:10:14.190 --> 00:10:20.690
Like or if I say the wrong thing, they're not gonna buy my my my product, and therefore, I'm not gonna be okay.

168
00:10:20.750 --> 00:10:27.425
Or, like so you see how, like, it becomes this prison where we have to monitor what we say all the time, and it's really exhausting.

169
00:10:28.365 --> 00:10:29.264
Does that resonate?

170
00:10:30.204 --> 00:10:30.704
Definitely.

171
00:10:31.084 --> 00:10:35.345
Yeah. Yeah. A large part of that. Mhmm. Yeah. What hits the most for you?

172
00:10:36.730 --> 00:10:38.350
The belonging and the rejection

173
00:10:38.730 --> 00:10:39.230
specifically

174
00:10:39.610 --> 00:10:40.110
because

175
00:10:40.570 --> 00:10:47.870
I recognized probably a few years ago that I truly believed deep down that, like, I could do something so terrible

176
00:10:48.404 --> 00:10:50.105
that, like, no one would like me

177
00:10:50.805 --> 00:10:54.745
in, like, general. Right? That I would just be, like, unlikable, unlovable,

178
00:10:55.125 --> 00:10:56.964
everyone I've ever met type of a thing. And,

179
00:10:58.005 --> 00:11:00.904
you know, unpacking that over time has, like,

180
00:11:01.845 --> 00:11:09.880
helped me be better at caring less about, you know, what I say and monitoring and censoring, like, how I present myself to the world.

181
00:11:10.900 --> 00:11:13.320
But, yeah, I mean, that has been there for

182
00:11:13.700 --> 00:11:15.400
for longer than I can even

183
00:11:15.860 --> 00:11:16.360
Yeah.

184
00:11:16.695 --> 00:11:20.875
Define a time for it. You know? So probably since birth, like you're saying. Yeah.

185
00:11:21.335 --> 00:11:29.415
Is there so as a kid, is there a moment where the, like, the feeling like you don't belong or you could say something so terrible that you would you wouldn't

186
00:11:30.215 --> 00:11:33.610
is there a moment that that comes up where that was happened?

187
00:11:34.550 --> 00:11:38.970
Not really. I think it's more from, like, a high drive of, like, competition.

188
00:11:39.270 --> 00:11:41.450
It's, like, always seeking the validation

189
00:11:41.910 --> 00:11:42.410
of,

190
00:11:43.750 --> 00:11:45.690
like, being successful in

191
00:11:46.005 --> 00:11:50.105
sports or in, you know, competitions in general or just in the, like,

192
00:11:51.365 --> 00:11:53.285
like, rankings of life, so to speak.

193
00:11:53.285 --> 00:11:57.925
Like, always making sure that you're, like, well with on the passing side of it Mhmm.

194
00:11:58.005 --> 00:12:00.025
Of never, like, really being able to

195
00:12:00.600 --> 00:12:02.200
fail even. I mean

196
00:12:02.920 --> 00:12:03.740
Yeah. Yeah.

197
00:12:05.959 --> 00:12:06.200
Yeah.

198
00:12:06.760 --> 00:12:09.579
I get that. I mean, it makes sense. Yeah. And, like,

199
00:12:09.959 --> 00:12:11.740
it's the whole like, what does it mean

200
00:12:12.200 --> 00:12:12.940
to fail?

201
00:12:14.065 --> 00:12:16.725
Mhmm. What does it mean? You do something,

202
00:12:17.425 --> 00:12:22.465
something happens. You know? Is it a failure or success? Like, I don't know. Right?

203
00:12:22.465 --> 00:12:25.905
It's just what happens happens, and then we deal with that. Like, there is no

204
00:12:28.610 --> 00:12:29.270
it's like

205
00:12:29.650 --> 00:12:32.070
we we think that we have to

206
00:12:32.529 --> 00:12:33.029
manage

207
00:12:33.330 --> 00:12:33.830
life,

208
00:12:35.170 --> 00:12:39.590
but life just lifes. It just does the thing. It's not like

209
00:12:39.970 --> 00:12:43.029
if you look back at anything that you did in the past

210
00:12:43.944 --> 00:12:45.004
and you really

211
00:12:45.305 --> 00:12:48.285
think about it, you realize you couldn't have done anything different.

212
00:12:49.384 --> 00:12:51.324
Mhmm. In that moment, in that situation,

213
00:12:53.065 --> 00:12:57.644
like, maybe you have a had a diff a few different choices, but whatever you ended up choosing

214
00:12:58.410 --> 00:13:01.630
was the best choice that you need knew how to make

215
00:13:02.410 --> 00:13:04.029
given who you were at the time.

216
00:13:04.410 --> 00:13:07.230
And you literally couldn't have done anything different. So

217
00:13:07.930 --> 00:13:11.225
going forward, that's the case too. You can't you can't do anything different.

218
00:13:11.225 --> 00:13:15.005
There's a whole question, do we even have free will? Like, is that I don't know.

219
00:13:15.145 --> 00:13:16.825
Like, I don't know for sure that we do.

220
00:13:16.825 --> 00:13:20.845
Like, you know, there's all these studies that show that you can actually measure

221
00:13:22.105 --> 00:13:29.519
people's choices in their brain patterns, in their in their, like, physio physiology, like, before they actually make the choice.

222
00:13:29.519 --> 00:13:34.560
Like, you know, when they show images, like, the body reacts before the image is even on the screen.

223
00:13:34.560 --> 00:13:39.220
Like, there's, like, does time even exist? Like, you know, like, there's all these questions

224
00:13:39.524 --> 00:13:42.904
that that, like, we just live under the assumption that we

225
00:13:43.444 --> 00:13:49.464
can like, what is that we can do right or wrong or or good or bad or succeed or fail or it you know?

226
00:13:50.165 --> 00:13:54.200
I don't know that that's true. Right? We can just we just

227
00:13:54.580 --> 00:13:54.660
are.

228
00:13:56.100 --> 00:13:58.360
And so specifically around belonging,

229
00:14:00.580 --> 00:14:04.200
I relate to that a lot as well. And what I realized is, like,

230
00:14:04.900 --> 00:14:06.360
you can't not belong.

231
00:14:08.500 --> 00:14:13.135
You're here on this planet, which means you fucking belong. Period. End of the story.

232
00:14:15.115 --> 00:14:18.095
And now there might be people, individuals who have whatever

233
00:14:18.875 --> 00:14:20.895
shit they have going on, and they're like,

234
00:14:21.275 --> 00:14:24.590
yeah. This Sasha person, like, I don't like her. Whatever.

235
00:14:24.890 --> 00:14:28.830
This lady who hated my email at the Cybertruck, yeah, fine.

236
00:14:28.890 --> 00:14:33.870
Like, the guys who who was, like, hated me using throwing the f bomb in an email. Like,

237
00:14:34.570 --> 00:14:36.670
I don't care. Doesn't mean that I don't belong.

238
00:14:37.925 --> 00:14:41.925
You know? They get to they can be here. They cannot be here. I don't care. They get to self select.

239
00:14:41.925 --> 00:14:42.665
But, like,

240
00:14:43.524 --> 00:14:45.225
I belong. You belong

241
00:14:45.845 --> 00:14:47.705
in this world, on this planet,

242
00:14:48.084 --> 00:14:49.845
at this time because you fucking exist.

243
00:14:49.845 --> 00:14:55.270
The moment you were born, the world was not complete without you in it. That's a fact.

244
00:14:56.130 --> 00:14:58.630
And so humans do what humans do.

245
00:14:59.490 --> 00:15:03.510
Byron Katie has this thing she says where where she's like when she's

246
00:15:03.890 --> 00:15:07.110
speaking to an audience of, like, 1,500 people, she's like, everyone

247
00:15:08.665 --> 00:15:09.565
in this audience

248
00:15:10.105 --> 00:15:10.925
loves me.

249
00:15:11.785 --> 00:15:15.084
It's just not it's just that not everybody has realized it

250
00:15:16.345 --> 00:15:17.725
yet. Right? Because

251
00:15:18.425 --> 00:15:20.524
at the core of it, we're just pure love.

252
00:15:20.740 --> 00:15:25.720
And so if they're rejecting you or if they're, like, criticizing you or, like, whatever,

253
00:15:26.660 --> 00:15:28.840
it's just their stuff that's

254
00:15:29.220 --> 00:15:32.920
hiding the love that they are. The truth is they love you. You love them. Like,

255
00:15:33.545 --> 00:15:34.845
doesn't mean you gotta play,

256
00:15:35.225 --> 00:15:36.745
you know, every game together.

257
00:15:36.745 --> 00:15:40.285
It doesn't mean that you have to have to, like they have to buy your program or anything.

258
00:15:41.144 --> 00:15:42.365
Right. Yeah.

259
00:15:44.024 --> 00:15:45.644
What's landing? Yeah. Super insightful.

260
00:15:47.340 --> 00:15:48.880
What was that? What's landing?

261
00:15:51.340 --> 00:15:53.360
I mean, I guess the whole message, honestly.

262
00:15:54.780 --> 00:15:55.600
It's a really

263
00:15:56.220 --> 00:15:58.000
different way of looking at it. You

264
00:15:58.380 --> 00:15:58.880
know,

265
00:15:59.660 --> 00:16:02.000
it's arguably a better way because,

266
00:16:02.495 --> 00:16:07.235
you know, it it takes away sort of that, like, that fear and anxiety part of it of, like

267
00:16:08.415 --> 00:16:09.475
yeah. Yeah.

268
00:16:10.095 --> 00:16:13.315
Everyone belonging and everyone really wanting to be

269
00:16:13.855 --> 00:16:15.154
loving. Yeah.

270
00:16:15.695 --> 00:16:16.195
Yeah.

271
00:16:20.100 --> 00:16:20.600
And

272
00:16:21.220 --> 00:16:23.399
the funny thing is, like, when we're trying to

273
00:16:24.980 --> 00:16:28.600
be a certain way and behave a certain way in order to be accepted,

274
00:16:29.380 --> 00:16:30.405
whoever gets,

275
00:16:30.885 --> 00:16:32.905
you know, accepted or rejected

276
00:16:33.445 --> 00:16:34.585
isn't really you.

277
00:16:35.045 --> 00:16:36.105
You know what I'm saying?

278
00:16:36.485 --> 00:16:44.725
The only chance you have of, like, actually being accepted as you is to just show up as you, and then the people who like you are gonna like you, and the people who don't like you are gonna not like you.

279
00:16:44.725 --> 00:16:45.225
And

280
00:16:45.680 --> 00:16:48.019
as long as you like you and you accept

281
00:16:48.640 --> 00:16:51.680
you, like, what's the problem? Let them do what they want.

282
00:16:51.680 --> 00:16:56.420
Like, the only reason we're ever worried about anyone else's judgment is when we agree with them.

283
00:16:57.200 --> 00:16:57.700
Yeah.

284
00:16:58.640 --> 00:17:00.545
That's a good point. Yep.

285
00:17:01.085 --> 00:17:01.585
Yeah.

286
00:17:03.005 --> 00:17:05.184
Uh-huh. Yeah. So let's start there.

287
00:17:06.045 --> 00:17:07.665
You know, just start with

288
00:17:09.405 --> 00:17:13.665
it's like we we get born into this world, and everybody who sees a newborn child

289
00:17:14.050 --> 00:17:17.490
looks at that child and just their heart melts. Right? They're just like, oh my god.

290
00:17:17.490 --> 00:17:20.550
This is just the most beautiful, precious little thing in the world.

291
00:17:21.650 --> 00:17:25.109
And people looked at you that way. And then at some point,

292
00:17:26.210 --> 00:17:29.110
we decide that, maybe we're not that precious anymore.

293
00:17:29.924 --> 00:17:30.664
After all.

294
00:17:32.085 --> 00:17:32.745
You know?

295
00:17:33.684 --> 00:17:34.005
But it

296
00:17:34.804 --> 00:17:36.105
you're still the same precious

297
00:17:37.044 --> 00:17:37.544
precious

298
00:17:38.164 --> 00:17:38.664
being.

299
00:17:40.005 --> 00:17:41.784
Nothing changed other than,

300
00:17:42.490 --> 00:17:44.429
you know, what you think and believe.

301
00:17:45.289 --> 00:17:45.789
Mhmm.

302
00:17:48.169 --> 00:17:50.270
Yeah. I like that. Yeah.

303
00:17:56.015 --> 00:17:56.835
So, yeah.

304
00:17:57.934 --> 00:17:58.755
Really feel

305
00:17:59.294 --> 00:18:01.235
what comes up when you just tune into

306
00:18:02.575 --> 00:18:06.914
you today or you a minute ago or you as a little girl and just like

307
00:18:07.695 --> 00:18:09.235
love on that person.

308
00:18:13.630 --> 00:18:16.450
She's so sweet. She's so playful. She's so smart.

309
00:18:17.790 --> 00:18:20.770
Mhmm. She really gives a fuck. She really cares.

310
00:18:21.630 --> 00:18:22.130
Mhmm.

311
00:18:23.294 --> 00:18:24.434
She's tuned in.

312
00:18:25.135 --> 00:18:26.835
She's got this connection with horses.

313
00:18:28.095 --> 00:18:29.715
Probably with people too, really.

314
00:18:30.735 --> 00:18:31.875
A little. Sometimes.

315
00:18:32.654 --> 00:18:33.154
Right?

316
00:18:34.095 --> 00:18:35.075
Mhmm. Yeah.

317
00:18:35.730 --> 00:18:37.030
What a marvelous being.

318
00:18:39.170 --> 00:18:39.990
What a miracle.

319
00:18:43.090 --> 00:18:43.590
Mhmm.

320
00:18:45.250 --> 00:18:45.750
Yeah.

321
00:18:49.250 --> 00:18:50.835
What do you notice when you just

322
00:18:51.955 --> 00:18:52.695
hold yourself

323
00:18:54.254 --> 00:18:54.754
in

324
00:18:56.315 --> 00:18:56.815
that

325
00:18:58.375 --> 00:18:58.875
light?

326
00:19:00.434 --> 00:19:01.174
Like, determination

327
00:19:01.875 --> 00:19:05.895
and, like, a recommitment to everything that I want to

328
00:19:06.520 --> 00:19:07.820
be doing. Yeah.

329
00:19:09.080 --> 00:19:13.180
You know, which is something else I'm trying to be conscious of is, like, this idea of,

330
00:19:14.760 --> 00:19:17.500
like, changing the way I speak about things.

331
00:19:18.120 --> 00:19:22.105
Because, like, I talk a lot about, like, what I want to be doing. Mhmm.

332
00:19:22.805 --> 00:19:23.945
But in, like, reality,

333
00:19:25.365 --> 00:19:27.225
trying to, like, call that in closer,

334
00:19:27.605 --> 00:19:29.545
it should be, like, what I am doing.

335
00:19:31.860 --> 00:19:32.360
So

336
00:19:32.980 --> 00:19:34.600
Tell me about more about that.

337
00:19:37.860 --> 00:19:40.520
Well, like, sort of treating it like an affirmation.

338
00:19:40.580 --> 00:19:43.460
So it's, like, not something in the future that I'm going to be doing.

339
00:19:43.460 --> 00:19:45.720
It's something that's already here now and present,

340
00:19:46.765 --> 00:19:49.345
and just, you know, trying to take more ownership over,

341
00:19:51.325 --> 00:19:55.685
you know, everything I'm creating. Mhmm. Instead of saying, like, oh, it's ethereal and, like Right.

342
00:19:55.965 --> 00:19:58.845
You know, it's that thing that's coming in the next chapter.

343
00:19:58.845 --> 00:20:03.340
Like, just saying, like, it's created and it's here and it's going to continue to Right.

344
00:20:03.460 --> 00:20:08.659
Like, grow and expand. And Yeah. Yeah. And so what is what what is it that you want?

345
00:20:08.659 --> 00:20:09.379
What is it that you're

346
00:20:11.460 --> 00:20:13.559
that you already are or have?

347
00:20:19.575 --> 00:20:20.315
I think

348
00:20:22.535 --> 00:20:24.555
it has a lot to do with,

349
00:20:25.015 --> 00:20:27.195
like, connection Mhmm. And building,

350
00:20:28.240 --> 00:20:33.220
you know, a community of people Mhmm. Who are like minded and want to grow.

351
00:20:35.600 --> 00:20:36.820
Yeah. Mhmm.

352
00:20:37.760 --> 00:20:38.260
Mhmm.

353
00:20:38.640 --> 00:20:39.140
Yeah.

354
00:20:40.480 --> 00:20:40.980
And

355
00:20:44.655 --> 00:20:46.435
and what are you getting out of it?

356
00:20:51.135 --> 00:20:51.875
Like stability

357
00:20:52.175 --> 00:20:52.675
and

358
00:20:53.615 --> 00:20:54.115
community.

359
00:20:56.740 --> 00:20:57.880
Mhmm. Yeah.

360
00:20:58.260 --> 00:20:59.720
Safety and growth.

361
00:21:00.179 --> 00:21:01.880
Yeah. Safety in what way?

362
00:21:07.460 --> 00:21:10.679
Safety and the ability to be able to take more risks,

363
00:21:11.235 --> 00:21:13.815
you know, where it's worrying less about,

364
00:21:15.075 --> 00:21:15.895
like, scarcity

365
00:21:16.275 --> 00:21:17.255
or struggle,

366
00:21:18.195 --> 00:21:21.095
and being able to kinda turn that into,

367
00:21:24.460 --> 00:21:24.960
yeah,

368
00:21:25.580 --> 00:21:26.960
like, taking more risks

369
00:21:27.340 --> 00:21:31.280
and being more adventurous and creative and sort of, like, unbridled,

370
00:21:31.740 --> 00:21:36.160
I guess, is sort of a succinct way to say it. Is it, like, a financial safety or

371
00:21:36.700 --> 00:21:37.760
something else emotional?

372
00:21:39.565 --> 00:21:42.865
I I mean, probably financial is, like, the biggest

373
00:21:43.325 --> 00:21:44.945
aspect of that. Yeah.

374
00:21:45.965 --> 00:21:50.305
Or at least part of the foundation of safety. You know? Yeah. Yeah.

375
00:21:50.765 --> 00:21:51.825
Yeah. Mhmm.

376
00:21:54.150 --> 00:21:55.210
Cool. Yeah.

377
00:21:55.669 --> 00:21:56.169
So

378
00:21:56.950 --> 00:21:58.650
what's getting in the way of that?

379
00:22:02.870 --> 00:22:03.370
Well,

380
00:22:04.470 --> 00:22:06.090
I think a couple of things.

381
00:22:07.845 --> 00:22:12.165
Like, some of my biggest struggles is sort of what we already touched on,

382
00:22:12.565 --> 00:22:15.305
with, like, this the fear of failure,

383
00:22:16.965 --> 00:22:17.465
which,

384
00:22:18.370 --> 00:22:23.510
you know, I'm trying to learn to develop those skills a little bit better of, like, being able to fail,

385
00:22:25.409 --> 00:22:27.190
just because it hasn't happened

386
00:22:27.490 --> 00:22:28.230
very often.

387
00:22:28.850 --> 00:22:36.315
And when it has happened, like, I don't have any of the coping skills to, like, pick up the pieces afterwards or, like, move on and be okay with that.

388
00:22:37.015 --> 00:22:38.315
So tell me about failure.

389
00:22:40.455 --> 00:22:43.755
What's a failure? About failure? Yeah. What is a failure you've experienced?

390
00:22:53.950 --> 00:22:55.010
Like, in work,

391
00:22:55.630 --> 00:22:56.530
I would say

392
00:22:57.674 --> 00:23:01.615
just feeling like there has been at least one job where

393
00:23:02.554 --> 00:23:04.654
as hard as I tried, the,

394
00:23:05.115 --> 00:23:07.995
like, the fit was never going to be there. Right?

395
00:23:08.794 --> 00:23:10.335
Like, it wasn't good for me,

396
00:23:12.120 --> 00:23:16.140
but I really wanted it. And so I, like, applied myself

397
00:23:17.640 --> 00:23:21.640
to the greatest extent possible, but, like, the end result still was the same Mhmm.

398
00:23:21.800 --> 00:23:24.380
Where, like, it just was sort of a

399
00:23:25.155 --> 00:23:27.895
a less than ideal outcome that, you know,

400
00:23:28.195 --> 00:23:32.375
set me back in my career and led to burnout. And,

401
00:23:34.595 --> 00:23:38.295
yeah. Mhmm. Like, I think there were a lot of different ways that

402
00:23:38.659 --> 00:23:41.880
I could have chose to leave sooner Mhmm. But I didn't.

403
00:23:43.779 --> 00:23:46.580
And, like, that just resulted in sort of a,

404
00:23:50.019 --> 00:23:54.795
a slower pace in life than I had hoped for, I think is probably the best way to say it.

405
00:23:54.795 --> 00:24:03.355
Like, I don't wanna say that it totally knocked me off track with where I thought my life plan was going, but it significantly impacted it.

406
00:24:03.355 --> 00:24:04.175
Mhmm. So

407
00:24:04.640 --> 00:24:06.820
yeah. So what was the failure in that?

408
00:24:08.560 --> 00:24:10.340
That I should've made different choices.

409
00:24:10.800 --> 00:24:11.300
Okay.

410
00:24:12.320 --> 00:24:14.740
Yeah. Could you have made any different choices?

411
00:24:16.320 --> 00:24:17.860
Did I? Could you have?

412
00:24:18.465 --> 00:24:22.645
Could I have? I mean, I tell myself I could have, but,

413
00:24:24.145 --> 00:24:26.725
hindsight is always twenty twenty. Yeah.

414
00:24:27.745 --> 00:24:29.765
Mhmm. What choice would you have made different?

415
00:24:30.145 --> 00:24:32.165
What's one choice you would have made different?

416
00:24:36.890 --> 00:24:37.870
Yeah. I think

417
00:24:38.970 --> 00:24:40.190
I I don't know.

418
00:24:40.970 --> 00:24:41.870
I don't know.

419
00:24:42.570 --> 00:24:44.590
I play that what if game a lot.

420
00:24:45.365 --> 00:24:50.185
And, you know, it's, like, really easy to convince myself that, like, I could have left the company sooner.

421
00:24:52.245 --> 00:24:55.305
Although, like, I know why I chose to stay.

422
00:24:56.645 --> 00:24:57.865
Yeah. And,

423
00:24:58.950 --> 00:25:02.570
like, I couldn't advocate it for myself to a greater extent. Although

424
00:25:02.950 --> 00:25:08.649
even that, the more times that I, like, think that over, like, I already was advocating for myself, and,

425
00:25:08.950 --> 00:25:11.769
you know, it didn't result in a change. Right?

426
00:25:12.325 --> 00:25:13.765
So I I don't know.

427
00:25:13.765 --> 00:25:20.325
I think that's, like, maybe a hard thing to answer because sort of like what you were just saying is, like, I'm not sure I had other choices.

428
00:25:20.325 --> 00:25:21.465
I just like to

429
00:25:22.245 --> 00:25:25.260
try to convince myself I had other choices. You know?

430
00:25:25.260 --> 00:25:29.040
And what do you get out of of convincing yourself that you had other choices?

431
00:25:30.140 --> 00:25:31.360
Not a whole lot.

432
00:25:32.300 --> 00:25:33.600
Not a whole lot. Just,

433
00:25:34.220 --> 00:25:34.720
unconfidence

434
00:25:35.020 --> 00:25:36.240
and feeling,

435
00:25:36.700 --> 00:25:40.125
you know, uncertain. Right. Yeah. So you beat yourself up.

436
00:25:40.765 --> 00:25:41.825
Yeah. Yeah.

437
00:25:42.605 --> 00:25:43.745
Welcome to the club.

438
00:25:44.285 --> 00:25:45.985
Yeah. Right? Yeah.

439
00:25:46.685 --> 00:25:48.065
But it's like it's it's

440
00:25:49.965 --> 00:25:54.460
it doesn't do anything because you couldn't have done anything different because you didn't, And Yeah.

441
00:25:54.580 --> 00:25:55.960
That's it. End of story.

442
00:25:56.900 --> 00:25:57.400
Mhmm.

443
00:25:58.500 --> 00:26:02.200
And a a good exercise can go be to go back and look

444
00:26:02.740 --> 00:26:07.080
at each of the moments, everything that happened in your past or everything related to this

445
00:26:07.525 --> 00:26:12.645
work story and just choose it over and over again, like, over again. Like, choose it one more time.

446
00:26:12.645 --> 00:26:14.745
It's like, no. I choose to stay

447
00:26:15.285 --> 00:26:16.985
in this company for this long.

448
00:26:18.245 --> 00:26:22.870
Just completely like, not just accept it, but actively choose it. No. Yeah. That was my path.

449
00:26:22.870 --> 00:26:26.250
That was my path in life, and this is it brought me to this poor point.

450
00:26:26.630 --> 00:26:27.590
And since Mhmm.

451
00:26:27.990 --> 00:26:31.289
This moment is perfect and there's nothing wrong in this moment,

452
00:26:31.924 --> 00:26:32.664
that's awesome.

453
00:26:32.965 --> 00:26:38.184
You know, that's where we get get into like the resistance to what is, the resistance to the present moment

454
00:26:38.725 --> 00:26:44.184
as well which we can look at too. But Yeah. But yeah. Like, there is no there's no failure.

455
00:26:44.900 --> 00:26:49.720
There is no doing wrong, but there is a a an addiction to beating yourself up.

456
00:26:50.500 --> 00:26:51.000
Mhmm.

457
00:26:52.580 --> 00:26:53.080
Mhmm.

458
00:26:54.020 --> 00:27:00.179
And that's something, again, no fault of yours and no like, you couldn't have done anything different, but now you have a choice.

459
00:27:00.179 --> 00:27:02.495
Do you wanna keep doing that, or do you wanna do something different?

460
00:27:03.355 --> 00:27:03.855
Yeah.

461
00:27:04.475 --> 00:27:04.975
Mhmm.

462
00:27:06.715 --> 00:27:07.215
Mhmm.

463
00:27:08.475 --> 00:27:09.215
Makes sense.

464
00:27:09.674 --> 00:27:10.174
Yeah.

465
00:27:10.554 --> 00:27:11.774
Do you know Marie Kondo?

466
00:27:12.075 --> 00:27:13.294
Do you know who she is?

467
00:27:13.650 --> 00:27:14.530
She's like No.

468
00:27:14.610 --> 00:27:22.470
This Japanese lady that teaches people how to organize and clean their house and throw things away, and she has, like, a Netflix show and and whatnot.

469
00:27:23.330 --> 00:27:25.570
Wrote a book. She was, like, super popular. I don't know.

470
00:27:25.570 --> 00:27:29.110
Maybe, like, maybe, like, into eight, ten years ago or something. Pretty cool. It's a great book.

471
00:27:29.355 --> 00:27:37.455
But one of the things I love is, like, she has this thing where she looks at the stuff in your house and she's like, if it doesn't spark joy, throw it away.

472
00:27:38.155 --> 00:27:40.095
Yeah. If it doesn't spark joy,

473
00:27:40.554 --> 00:27:41.455
throw it away.

474
00:27:43.010 --> 00:27:46.870
I would say apply that not just to the stuff in your house,

475
00:27:47.330 --> 00:27:49.030
apply it to your thoughts as well.

476
00:27:50.450 --> 00:27:53.925
Mhmm. Mhmm. If a thought doesn't spark joy, throw it the fuck away.

477
00:27:56.405 --> 00:27:57.305
Mhmm. Mhmm.

478
00:27:58.565 --> 00:27:59.705
Don't need that shit.

479
00:28:00.325 --> 00:28:00.825
Yeah.

480
00:28:02.405 --> 00:28:02.805
What do you

481
00:28:03.845 --> 00:28:04.345
what

482
00:28:07.539 --> 00:28:09.639
what makes you beat yourself up?

483
00:28:15.860 --> 00:28:17.379
There's a positive payoff.

484
00:28:17.379 --> 00:28:21.000
Is are you like, you said in the beginning, you're a perfectionist, which is also,

485
00:28:22.065 --> 00:28:23.284
you know,

486
00:28:23.745 --> 00:28:24.145
just,

487
00:28:24.625 --> 00:28:25.605
like, it's a

488
00:28:29.024 --> 00:28:34.325
a a polite way to say that, like, you feel not good enough or something like that. Right?

489
00:28:35.510 --> 00:28:40.950
Mhmm. Mhmm. Mhmm. Like, it's it's just another form of insecurity. It's like but it's like, yeah.

490
00:28:40.950 --> 00:28:45.210
I'm a perfectionist. It's like it kinda feels a little better than just saying I'm insecure.

491
00:28:48.149 --> 00:28:49.455
But, yeah, what's the

492
00:28:50.815 --> 00:28:55.075
I can say for me, like, I had this thing that where, like, I felt

493
00:28:55.534 --> 00:29:00.195
not enough and not good enough. But if I punish myself enough for my

494
00:29:00.495 --> 00:29:05.470
supposed wrongdoings, then, hopefully, I'll get my shit together and and, like, start to be enough.

495
00:29:05.470 --> 00:29:09.169
Like, that was a pattern that ran me for a long time. I don't know if that resonates.

496
00:29:11.710 --> 00:29:12.210
Yeah.

497
00:29:12.669 --> 00:29:15.809
I honestly think it has a little to do with, like,

498
00:29:16.804 --> 00:29:24.585
the positive payout is, like, I get to continue to hide, and I get to continue to be at this starting point of, like, oh, well,

499
00:29:24.885 --> 00:29:29.865
like, I'm not good enough yet, so I don't actually have to start on this really big There we go.

500
00:29:30.164 --> 00:29:31.290
Endeavor. And,

501
00:29:32.730 --> 00:29:37.390
you know, I'm allowing myself to, like, stay small and not Yeah.

502
00:29:38.250 --> 00:29:40.430
Not continue to reach and grow. Mhmm.

503
00:29:40.490 --> 00:29:45.070
You get to stay a victim and and not take responsibility for your life.

504
00:29:45.805 --> 00:29:48.385
Mhmm. Yeah. Mhmm. I've been there.

505
00:29:49.245 --> 00:29:50.465
Mhmm. Yeah.

506
00:29:51.965 --> 00:29:53.345
Yeah. That's a big one.

507
00:29:54.605 --> 00:29:55.745
Yeah. Yeah.

508
00:29:58.605 --> 00:30:00.945
So how long do you wanna keep doing that?

509
00:30:01.830 --> 00:30:03.370
I mean, probably, like,

510
00:30:04.789 --> 00:30:05.850
a second ago.

511
00:30:07.669 --> 00:30:08.169
Alright.

512
00:30:10.309 --> 00:30:15.210
Yeah. Probably, like, not any farther. Alright. Fair enough. Yeah. I mean, it's fine.

513
00:30:16.375 --> 00:30:16.875
When

514
00:30:17.495 --> 00:30:17.975
when,

515
00:30:18.855 --> 00:30:23.015
my wife and I she's my wife is fifteen years younger than me. And Mhmm.

516
00:30:23.095 --> 00:30:26.315
We started working with this guy. You may have heard of Gay Hendricks,

517
00:30:27.414 --> 00:30:30.315
back that was, like, twelve, thirteen years ago or something.

518
00:30:30.970 --> 00:30:34.190
And he called me out on on, you know,

519
00:30:34.730 --> 00:30:36.110
on my victim shit.

520
00:30:36.649 --> 00:30:40.909
And then he was, like, he put me on an on a victim diet. Like, no more victim.

521
00:30:41.370 --> 00:30:44.615
But then since Nomi was fifteen years younger than me, he was like, yeah.

522
00:30:44.615 --> 00:30:47.355
You can keep doing the victim thing for another fifteen years

523
00:30:47.735 --> 00:30:52.455
before I get after you. But yeah. So if you want if you wanna take a few more years, that's fine.

524
00:30:52.455 --> 00:30:56.289
But we can also do the, you know, two minutes ago version.

525
00:30:57.070 --> 00:30:59.490
Uh-huh. Yeah. I mean, I don't think it's serving.

526
00:31:00.510 --> 00:31:04.370
I don't like it's serving. No. No. Probably not.

527
00:31:05.070 --> 00:31:09.570
No. Neither you nor the people that you're here to serve. Like, it yeah. It serves anybody.

528
00:31:10.144 --> 00:31:12.004
Yeah. Mhmm. Cool. Yeah.

529
00:31:12.304 --> 00:31:13.125
I love that.

530
00:31:13.664 --> 00:31:13.985
Yeah.

531
00:31:13.985 --> 00:31:20.404
Something I'm trying to be really mindful of is to, like, give myself the grace that, like, every day is a new day,

532
00:31:21.825 --> 00:31:24.164
you know, which just feels like really good wisdom,

533
00:31:25.470 --> 00:31:35.070
that, like, regardless of how things have been going over the last year or two or, you know, in whatever situation or context, like, you know, you get to start you get to start over every day.

534
00:31:35.070 --> 00:31:40.290
Totally. Mhmm. Absolutely. Yeah. Yeah. Mhmm. You're a new person every day, every moment.

535
00:31:40.985 --> 00:31:41.485
Yeah.

536
00:31:42.105 --> 00:31:44.125
And you get to like, the past

537
00:31:45.225 --> 00:31:49.405
has no power over you other than the power that you give it in this moment. Mhmm.

538
00:31:50.265 --> 00:31:51.405
Yeah. Yeah.

539
00:31:52.505 --> 00:31:54.045
Mhmm. I love that. That's amazing.

540
00:31:54.880 --> 00:31:55.380
Mhmm.

541
00:31:56.080 --> 00:31:56.580
So

542
00:31:57.840 --> 00:31:59.460
what about the sales?

543
00:32:02.960 --> 00:32:03.460
Yep.

544
00:32:04.400 --> 00:32:05.780
What's different now? If

545
00:32:06.640 --> 00:32:07.520
Yeah. Go ahead. Go ahead.

546
00:32:07.520 --> 00:32:11.514
I I asked what's different now, but you just go ahead if you wanna, if if you have something.

547
00:32:11.735 --> 00:32:13.514
Oh, you know, I actually

548
00:32:14.294 --> 00:32:15.195
think that

549
00:32:16.934 --> 00:32:21.414
I I want to continue to invest in the work around of, like, affiliate marketing

550
00:32:21.735 --> 00:32:22.235
Mhmm.

551
00:32:22.865 --> 00:32:23.365
Because,

552
00:32:24.289 --> 00:32:27.350
you know, just be great if other people were selling for me. Mhmm.

553
00:32:28.929 --> 00:32:33.429
Maybe one day I'll get better at it, but, currently, it's not a strong suit. Right.

554
00:32:33.730 --> 00:32:34.230
Mhmm.

555
00:32:34.610 --> 00:32:37.184
Yeah. That's cool. I don't I hate sales calls.

556
00:32:37.184 --> 00:32:40.965
I think most people hate getting on sales calls, so I like the offer doc model

557
00:32:41.345 --> 00:32:42.485
where you just Mhmm.

558
00:32:42.705 --> 00:32:48.304
Like, chat with people over email or DMs or whatnot, and then you send them to a doc, and then they can make up their minds.

559
00:32:48.304 --> 00:32:52.680
And if they wanna join, they'll join. Like Mhmm. I like that model because I don't wanna

560
00:32:53.700 --> 00:32:55.220
yeah. I don't enjoy sales calls.

561
00:32:55.220 --> 00:32:59.060
I was like like, it doesn't make sense for my schedule to use my time of sales calls.

562
00:32:59.060 --> 00:33:02.920
It doesn't make sense for me to hire salespeople and build this. Like, it's just too complicated.

563
00:33:03.060 --> 00:33:05.560
No. No. Get people on doc.

564
00:33:06.395 --> 00:33:10.955
What's the promise that you have when you work with people or horses or what you do?

565
00:33:10.955 --> 00:33:12.575
Like, what do you do? What's the promise?

566
00:33:13.595 --> 00:33:14.635
Yeah. So,

567
00:33:15.034 --> 00:33:17.775
everything online is working with equestrians.

568
00:33:19.010 --> 00:33:23.590
And And equestrians are the humans that have a dog not a dog, a horse. Right?

569
00:33:24.130 --> 00:33:29.830
Yes. Yeah. Yeah. So it's kinda like an all inclusive word to feed all horse people.

570
00:33:31.325 --> 00:33:37.265
So not discipline specific, but specifically working with equestrians who want to live more deeply in the lifestyle.

571
00:33:37.565 --> 00:33:43.105
Mhmm. So most of them have horses of their own or, you know, have access to a horse regularly.

572
00:33:43.565 --> 00:33:45.905
Mhmm. And so there's, like, a component to

573
00:33:46.480 --> 00:33:47.860
horsemanship in there,

574
00:33:48.480 --> 00:33:49.380
but specifically

575
00:33:49.759 --> 00:33:51.460
for equestrians who want

576
00:33:52.399 --> 00:33:52.980
to incorporate,

577
00:33:53.519 --> 00:33:58.340
you know, their love for the sport into all aspects of their life. Uh-huh. What does that mean?

578
00:34:00.434 --> 00:34:03.015
You know, anything from, like, healthy living

579
00:34:03.395 --> 00:34:03.895
to,

580
00:34:04.674 --> 00:34:12.835
like, mentally preparing for working with horses and, like, what horses can teach us in our interactions with the world around us.

581
00:34:12.835 --> 00:34:13.335
Mhmm.

582
00:34:14.195 --> 00:34:14.695
Yeah.

583
00:34:15.395 --> 00:34:17.869
So what is that? So just being, like, more in touch.

584
00:34:18.250 --> 00:34:18.750
Okay.

585
00:34:19.050 --> 00:34:21.469
And if they're more in touch, what can they do?

586
00:34:25.050 --> 00:34:29.869
Well, it's specifically for people who might not have a lot of time,

587
00:34:32.215 --> 00:34:33.835
but want to be able to

588
00:34:34.135 --> 00:34:35.915
show up to the barn authentically

589
00:34:36.534 --> 00:34:37.755
and maximize,

590
00:34:38.295 --> 00:34:39.114
like, their

591
00:34:39.415 --> 00:34:41.195
time spent with their horse,

592
00:34:41.895 --> 00:34:43.034
and, like, maintaining,

593
00:34:43.655 --> 00:34:45.114
like, joy and,

594
00:34:47.719 --> 00:34:51.020
yeah, like, joy of being with the animals, which

595
00:34:51.320 --> 00:34:55.820
a lot of equestrians can lose sight of in the hustle and bustle of,

596
00:34:56.199 --> 00:34:57.180
you know, life.

597
00:34:59.365 --> 00:35:02.345
Lots of people with families and careers

598
00:35:03.285 --> 00:35:07.465
that it it's it's easy to get to a place where

599
00:35:08.005 --> 00:35:10.165
the horse just becomes a chore. Right?

600
00:35:10.165 --> 00:35:14.820
And it stops being that thing that is your passion and lights your fire. And so,

601
00:35:16.320 --> 00:35:20.260
you know, living more in touch with the lifestyle kinda allows you

602
00:35:21.600 --> 00:35:27.220
to progress without having to give all of your time over to it. Got it.

603
00:35:28.025 --> 00:35:28.525
Okay.

604
00:35:28.905 --> 00:35:35.225
So they're probably they they were they had more time at one point, and then they, like, were doing a lot with them.

605
00:35:35.225 --> 00:35:36.845
Then they get, like,

606
00:35:37.385 --> 00:35:40.425
kids and family and, like, corporate job or whatever.

607
00:35:40.425 --> 00:35:49.569
And now they have to kinda fit that in and, like, and how do I fit that in in a way where it doesn't compete and take away from the things, but it actually adds ends up adding to the whole?

608
00:35:49.569 --> 00:35:50.130
Is that kinda

609
00:35:51.329 --> 00:35:54.770
Yes. Yeah. Yep. That's most of the people that I work with.

610
00:35:54.770 --> 00:35:58.075
They fit into that kind of, you know, midlife,

611
00:35:58.375 --> 00:36:01.595
lots of things going on, but they don't want to lose

612
00:36:01.974 --> 00:36:03.515
sight of the fact that

613
00:36:04.135 --> 00:36:05.194
it's been their

614
00:36:05.575 --> 00:36:09.930
their love, you know, in their life for for so long. Mhmm. Yeah. And so

615
00:36:10.230 --> 00:36:11.370
if you're into horses,

616
00:36:11.910 --> 00:36:14.010
then, like, it's not a cheap sport. Right?

617
00:36:14.710 --> 00:36:18.570
No. So I'm assuming and they have, like, have busy lives. It sounds like,

618
00:36:19.190 --> 00:36:20.810
you know, on the scale of

619
00:36:21.190 --> 00:36:26.185
more time than money or more money than time, they're more in the more money than time category.

620
00:36:26.725 --> 00:36:27.225
Right?

621
00:36:27.925 --> 00:36:31.945
So someone who has more money than time, do they wanna get on the sales call?

622
00:36:33.605 --> 00:36:35.145
Probably not. Probably not.

623
00:36:35.605 --> 00:36:37.225
Right? Yeah. Yeah.

624
00:36:38.060 --> 00:36:44.640
So let's not do that. Let's just skip the sales calls. So, yeah, right, I'm an offer doc, like and

625
00:36:45.820 --> 00:36:50.000
just So what does that look like? Because I actually haven't heard of this yet. And Yeah.

626
00:36:52.744 --> 00:36:53.644
So the the enrollment

627
00:36:53.944 --> 00:36:54.444
process

628
00:36:54.825 --> 00:36:58.845
can take Mhmm. Many forms. Right? Sales calls is one. People

629
00:36:59.305 --> 00:37:00.204
sell on webinars.

630
00:37:00.825 --> 00:37:06.570
You can write just the sales page, like, on a on a landing page or a funnel or something.

631
00:37:08.070 --> 00:37:12.330
You can do, like, a live in person event as your way of selling.

632
00:37:13.990 --> 00:37:18.555
What else? There's, like, a handful of different ways that you can enroll people into your programs.

633
00:37:19.115 --> 00:37:21.694
The offer doc is the one where

634
00:37:22.395 --> 00:37:31.295
it's kinda like you take what you would write on a sales letter on a page, but instead of doing it on a on a fancy designed page, you just write it in a Google Doc.

635
00:37:31.970 --> 00:37:34.309
Mhmm. Mhmm. And it does something psychological

636
00:37:35.089 --> 00:37:35.589
where,

637
00:37:35.890 --> 00:37:37.670
like, it doesn't feel as salesy.

638
00:37:38.690 --> 00:37:43.569
Mhmm. It doesn't feel like, it doesn't give that that, like, Internet marketing bro marketing vibe.

639
00:37:43.569 --> 00:37:47.735
It's just like, yeah. Here's the like, here's the deal. It feels more fluid too.

640
00:37:47.735 --> 00:37:50.295
You can, like, edit it. And when people have questions, you're out of thing.

641
00:37:50.295 --> 00:37:53.275
Like, you can do that in what languages as well, of course. But, like, it just

642
00:37:53.575 --> 00:37:55.275
feels a little more bit more

643
00:37:55.655 --> 00:37:56.155
connected

644
00:37:56.535 --> 00:37:57.375
in a way. It's like Yeah.

645
00:37:57.495 --> 00:38:07.010
If you and I having a chat and then all of a sudden, I throw, like, a landing page with, like, image graphics and designs, like, it's like, oh, it feels a little incongruent from the conversation, the connection we're just having.

646
00:38:07.010 --> 00:38:10.609
So it's like, yeah. Like, here, I wrote up some details about how the program works.

647
00:38:10.609 --> 00:38:15.349
Here, check it out. And usually Yeah. The way to do it effectively so,

648
00:38:16.065 --> 00:38:18.244
you know, the more involved

649
00:38:18.625 --> 00:38:19.765
the enrollment process,

650
00:38:20.464 --> 00:38:23.905
the more persuasive it's gonna be. Like, there are people

651
00:38:24.865 --> 00:38:27.045
if you can get people on a sales call,

652
00:38:27.505 --> 00:38:28.885
you can you can

653
00:38:29.780 --> 00:38:34.520
you can sell more people than you can with a landing page or an offer doc.

654
00:38:34.900 --> 00:38:37.240
But there are also people who won't get on the sales call.

655
00:38:37.380 --> 00:38:43.640
If you wanna like, if you do if you have, like, four days of people at a live event in person,

656
00:38:44.305 --> 00:38:48.565
then you can close a lot of people. Right? Because but the sales process is more involved.

657
00:38:48.705 --> 00:38:53.605
But what we wanna do is if you wanna do the offer doc version, which I love and I think you should do,

658
00:38:54.225 --> 00:39:02.079
then what you wanna have is that your marketing, the communication that happens before they get to the offer doc, already makes them want it.

659
00:39:02.079 --> 00:39:05.280
So that's warming them up and setting them up to want your thing.

660
00:39:05.280 --> 00:39:09.725
So now the offer doc doesn't need to do a lot of selling. It's just, here's what you're gonna get.

661
00:39:09.725 --> 00:39:11.645
Here's the promise. Like, here's what you're gonna get.

662
00:39:11.645 --> 00:39:17.105
Here's what it's gonna do for you, and here's how to how to join. Like, it becomes very practical,

663
00:39:18.045 --> 00:39:19.585
what you put in the offer doc.

664
00:39:19.885 --> 00:39:20.945
Yeah. Gotcha.

665
00:39:21.245 --> 00:39:24.130
But then That's that's great. So the marketing

666
00:39:24.990 --> 00:39:28.690
the communication before speaks to their heart and their desire,

667
00:39:29.310 --> 00:39:37.425
and then the offer doc speaks to their mind and just communicates to the logical buyer of, like, here are the like, check the boxes kind of thing.

668
00:39:37.425 --> 00:39:40.725
Like, here's the things you need to know that's practical, and then, like, let's go.

669
00:39:40.865 --> 00:39:44.885
And a lot of people are gonna, are just gonna buy that way. Like, people buy,

670
00:39:45.745 --> 00:39:47.765
you know, $30,000

671
00:39:48.065 --> 00:39:53.460
things, $60 thousand things off of of OfferDocs all the time. No sales call. No nothing.

672
00:39:54.720 --> 00:39:55.220
So,

673
00:39:58.319 --> 00:40:02.420
how in-depth does an OfferDoc get? Or is that, like, pretty,

674
00:40:03.680 --> 00:40:06.165
like, specific to the person creating it?

675
00:40:06.325 --> 00:40:11.145
Like, is it normally, like, a one page doc, a multi page doc? Yeah. It's like a a few pages.

676
00:40:11.925 --> 00:40:12.425
Okay.

677
00:40:13.605 --> 00:40:14.665
I can share

678
00:40:18.005 --> 00:40:19.225
one of mine.

679
00:40:21.119 --> 00:40:24.559
This is for Recode, and I by the way, I think you should totally join Recode.

680
00:40:24.559 --> 00:40:27.539
I think you'd freaking love it. I think it'd be it'd be amazing.

681
00:40:27.680 --> 00:40:31.299
I think it'd be a great great addition to the group. But, like, this is for Recode.

682
00:40:32.079 --> 00:40:34.740
Total group, like, this many spots available.

683
00:40:35.175 --> 00:40:36.715
Here's what I'm doing in October.

684
00:40:38.935 --> 00:40:42.135
And so it's like, what is the outcome? What's the big promise? Right?

685
00:40:42.135 --> 00:40:44.635
Double your revenue, half your hours, build team your trust.

686
00:40:46.535 --> 00:40:53.030
And I'll vary the promise a little bit based on if I'm running a campaign that's focused on team, I'll put team in there.

687
00:40:53.030 --> 00:40:53.850
If it's I'm

688
00:40:54.150 --> 00:40:57.850
doing a campaign that's focused on, like, something else, I'll, like like

689
00:40:58.710 --> 00:41:00.310
like, I'm doing right now, you

690
00:41:01.270 --> 00:41:05.635
I'm doing the campaign for the one page empire. So then I'd adjust this to say, hey.

691
00:41:05.635 --> 00:41:08.194
Let's install your one page empire. Right?

692
00:41:08.194 --> 00:41:11.335
Like, this is gonna help you build out your one page empire.

693
00:41:11.635 --> 00:41:12.135
So,

694
00:41:13.714 --> 00:41:14.855
yeah. And then, like,

695
00:41:15.954 --> 00:41:21.420
phase one, some quick wins and clarity in the first couple of months, and then stack and scale for the additional

696
00:41:21.960 --> 00:41:23.980
next months. And, here's the investment,

697
00:41:24.920 --> 00:41:25.420
and

698
00:41:25.880 --> 00:41:29.319
step one, two, three. Like, email me. I'm in. So it's, like, very low key.

699
00:41:29.319 --> 00:41:32.535
I don't I don't give people the link to sign up here.

700
00:41:33.095 --> 00:41:33.755
I just,

701
00:41:35.015 --> 00:41:36.474
get them to say I'm

702
00:41:36.934 --> 00:41:37.855
in. And then Mhmm.

703
00:41:38.135 --> 00:41:42.615
When they're in, we I send them the the payment link, and then they enroll, and then they're in.

704
00:41:42.615 --> 00:41:43.674
So yeah.

705
00:41:43.974 --> 00:41:46.315
Yeah. Awesome. It's very simple.

706
00:41:47.015 --> 00:41:48.155
Mhmm. Yeah.

707
00:41:49.190 --> 00:41:53.609
And it's Cool. Thanks for sharing. Of course. Yeah. And it's all about getting

708
00:41:54.950 --> 00:41:56.970
like, if the desire is there already,

709
00:41:57.750 --> 00:42:02.805
like, the Mhmm. The offer doc just closes the deal. Like, okay. That's what I'm gonna get. Alright.

710
00:42:02.805 --> 00:42:06.345
Here's how it works. You know? Yeah. Yeah. Cool.

711
00:42:06.805 --> 00:42:07.705
Yeah. Yeah.

712
00:42:09.125 --> 00:42:11.225
So where are you getting leads today?

713
00:42:13.365 --> 00:42:14.745
Social media, mostly.

714
00:42:15.880 --> 00:42:16.700
Yeah. Organic

715
00:42:17.400 --> 00:42:19.820
or paid? What's that? Organic or paid?

716
00:42:20.920 --> 00:42:25.020
Organic. Yeah. How's that working? Are you getting good traction there?

717
00:42:25.880 --> 00:42:26.380
Yes.

718
00:42:27.080 --> 00:42:29.980
But I definitely struggle with the closing process.

719
00:42:31.335 --> 00:42:36.235
It happens, but it kinda happens because they really want it. They're, like, a super hot lead. Mhmm.

720
00:42:37.175 --> 00:42:42.075
But something like this might actually be easier for a lot of them. Like, I can think of several,

721
00:42:42.930 --> 00:42:45.430
people that, like, are right on the edge

722
00:42:45.730 --> 00:42:51.010
that just haven't quite committed yet, that this would be, like, a really easy addition to kinda bring them in.

723
00:42:51.010 --> 00:42:51.510
Yeah.

724
00:42:51.810 --> 00:42:52.869
Yeah. Mhmm.

725
00:42:53.329 --> 00:42:53.829
Cool.

726
00:42:54.130 --> 00:42:55.829
Yeah. So so,

727
00:42:56.715 --> 00:43:01.295
usually, what I like is, like, DM me or email me something, and then, like

728
00:43:01.755 --> 00:43:07.995
like, I'll send an email reply with Recode or reply with the team or whatever, and then I'll sell send the link to the doc and just like, hey.

729
00:43:07.995 --> 00:43:11.869
Let me know if you're in or you have any questions. It's very, very simple conversation.

730
00:43:12.490 --> 00:43:16.170
And the same on social media, you can be like, DM me and I'll send you the link.

731
00:43:16.170 --> 00:43:19.470
So I'd always send the link in private, not just post a link.

732
00:43:19.770 --> 00:43:23.849
Right? So we send it over DM and then I can follow-up and be like, hey. What do you think?

733
00:43:23.849 --> 00:43:27.115
And, like, a lot of people are gonna ghost you. That's fine. Like, people are

734
00:43:28.474 --> 00:43:31.835
Yeah. People are just yeah. I don't know what it is. Like, I'm like, hey.

735
00:43:31.835 --> 00:43:35.835
You've emailed me, and I read write flat back, and now you're, like, ghosting. What the hell?

736
00:43:35.835 --> 00:43:37.375
But, anyway, people Mhmm.

737
00:43:39.115 --> 00:43:40.025
But yeah.

738
00:43:42.850 --> 00:43:44.710
Yeah. So and you can also

739
00:43:45.330 --> 00:43:45.830
do,

740
00:43:47.890 --> 00:43:51.110
lead magnets or what I call gateway offers,

741
00:43:51.570 --> 00:43:53.350
as a way to get people in.

742
00:43:54.165 --> 00:43:55.385
So I'm doing the

743
00:43:55.765 --> 00:43:57.225
the one page empire

744
00:43:58.325 --> 00:44:04.745
now as a gateway offer. So it's priced at a $100, 50 doll 50% off during the the

745
00:44:05.365 --> 00:44:05.865
launch,

746
00:44:06.885 --> 00:44:07.705
phase now.

747
00:44:09.300 --> 00:44:09.800
Then

748
00:44:10.180 --> 00:44:16.680
that is designed to naturally like, what do you need once you've mapped out your business model, kinda like a little bit what we're doing here

749
00:44:17.300 --> 00:44:19.940
Mhmm. But a little bit more in-depth. Once we've mapped out, okay.

750
00:44:19.940 --> 00:44:22.280
Here's what we're gonna do for content and lead generation.

751
00:44:22.500 --> 00:44:25.865
Here's Here's how we're gonna do in the enrollment. Here's what the offer is gonna look like.

752
00:44:25.865 --> 00:44:28.425
You know? Once we mapped all this out, what do you need next?

753
00:44:28.425 --> 00:44:33.645
Well, you need a platform software to to implement it in. That's some player. So, like, hey.

754
00:44:33.705 --> 00:44:34.845
How about, like,

755
00:44:35.289 --> 00:44:36.029
some player?

756
00:44:36.329 --> 00:44:37.150
Right? And then

757
00:44:37.450 --> 00:44:42.250
and what else do you need? Well, maybe you want my support, my coaching on building it.

758
00:44:42.250 --> 00:44:45.769
Hey, that's Recode. Right? So it's designed to be the perfect entry point.

759
00:44:45.769 --> 00:44:49.235
It solves the first problem. Like, what should my business even look like? Great.

760
00:44:49.235 --> 00:44:52.515
Now I know what it should look like. Now I need to build the motherfucking thing. Right?

761
00:44:52.515 --> 00:44:54.775
So so it's designed to be the perfect entryway.

762
00:44:55.075 --> 00:44:58.855
And now what I can do is I can start running ads to the OnePage empire

763
00:44:59.475 --> 00:45:05.190
and just sell that with ads, and then that leads into the other things. Right? So Yeah.

764
00:45:05.550 --> 00:45:09.650
That's the idea. And so, yeah, your content, you can you can

765
00:45:10.110 --> 00:45:15.330
make offers for, like, micro courses or a little workshop that is paid or something to just

766
00:45:15.710 --> 00:45:19.664
get people in. Because going from I don't know. What's your what is your main offer?

767
00:45:19.664 --> 00:45:20.724
What's the price point?

768
00:45:25.184 --> 00:45:26.964
6,000 a year. Yeah.

769
00:45:27.424 --> 00:45:30.600
Going from cold to 6,000 is a little bit much.

770
00:45:30.680 --> 00:45:34.300
But if we get them to buy something cheap at less than a $100,

771
00:45:35.000 --> 00:45:35.320
they are

772
00:45:36.040 --> 00:45:40.360
I forget. One of my friends has done have done some crunched some numbers on that.

773
00:45:40.360 --> 00:45:46.595
There's something like 56 times more likely to buy your your more expensive thing if they bought your cheap thing first.

774
00:45:47.375 --> 00:45:47.875
Yeah.

775
00:45:48.575 --> 00:45:51.155
Yeah. So I have a few of those in place.

776
00:45:51.455 --> 00:45:56.035
I have, like, a free question and answer every week just to see if I can, like, grab

777
00:45:56.655 --> 00:45:59.070
Mhmm. You know, a greater pool of leads,

778
00:45:59.630 --> 00:46:00.370
and then

779
00:46:00.830 --> 00:46:03.250
some paid coaching calls a week. Mhmm.

780
00:46:03.630 --> 00:46:07.970
And those two have been currently my most, like, successful.

781
00:46:09.390 --> 00:46:13.415
And then I want to, like, be able to expand that to also offering,

782
00:46:13.795 --> 00:46:17.815
like, group coaching or a la carte from the annual program.

783
00:46:18.115 --> 00:46:21.895
Right. Like, parse some of that out for people to take advantage of

784
00:46:23.475 --> 00:46:24.695
as, like, an entry

785
00:46:25.110 --> 00:46:27.370
as an entry point to the program.

786
00:46:27.750 --> 00:46:32.090
Yeah. That's cool. And do the one on one coaching usually lead into your main program?

787
00:46:33.590 --> 00:46:36.070
I haven't had anyone sign up yet. Okay. So,

788
00:46:36.390 --> 00:46:41.565
I do, like, one on one calls for other freelance skills that I have, but I haven't had any

789
00:46:41.865 --> 00:46:42.925
sign up for

790
00:46:43.545 --> 00:46:44.765
the program specifically.

791
00:46:45.225 --> 00:46:48.585
Got it. And the 6,006

792
00:46:48.585 --> 00:46:51.245
k program, is that a group program

793
00:46:52.745 --> 00:46:54.205
or a one on one? It

794
00:46:54.810 --> 00:46:59.950
it would be more one on one, but it gives access to all of the group calls as well. Got it. Okay.

795
00:47:00.570 --> 00:47:02.270
Got it. Understood. Yeah.

796
00:47:02.810 --> 00:47:03.790
Yeah. Mhmm.

797
00:47:06.010 --> 00:47:11.135
Yeah. So what else what else can I how else can I help or be of service?

798
00:47:16.635 --> 00:47:20.640
You know, the final thing that I sorta had coming into this

799
00:47:21.519 --> 00:47:22.019
today,

800
00:47:22.640 --> 00:47:27.059
was I haven't quite wrapped my head completely around this idea

801
00:47:27.359 --> 00:47:28.019
of, like,

802
00:47:30.960 --> 00:47:33.940
I don't even know, like, speaking it into existence

803
00:47:34.240 --> 00:47:35.539
or Mhmm.

804
00:47:35.895 --> 00:47:38.775
Maybe that's not even the right way to, like, think about it.

805
00:47:39.255 --> 00:47:41.915
But, like, in my mind, there's sort of this, like,

806
00:47:43.095 --> 00:47:44.715
for lack of a better word,

807
00:47:45.175 --> 00:47:47.435
delusional aspect to being like,

808
00:47:47.735 --> 00:47:48.235
oh,

809
00:47:48.540 --> 00:47:49.040
like,

810
00:47:49.340 --> 00:47:55.760
I am abundance. Right? Mhmm. And I don't know, like, quite how to, like, reframe this idea.

811
00:47:56.380 --> 00:48:01.760
Like, another way of looking at it is, like, from a financial standpoint, which everyone can kinda understand,

812
00:48:02.060 --> 00:48:06.855
is, like, I have wealth or I am wealthy or or so on. Because, like, those

813
00:48:08.295 --> 00:48:09.194
it's not necessarily

814
00:48:10.855 --> 00:48:15.255
a a way I would describe myself, but it's a way that I want to describe myself.

815
00:48:15.255 --> 00:48:17.595
And, like, I struggle to kinda, like,

816
00:48:18.260 --> 00:48:23.480
change the way I'm thinking about these things. Does that make sense? I get it. Yeah. So Yeah.

817
00:48:26.180 --> 00:48:29.000
The you that you think you are is not the real you.

818
00:48:29.859 --> 00:48:30.359
Mhmm.

819
00:48:31.035 --> 00:48:33.855
Right? That's that's the core of the issue.

820
00:48:34.234 --> 00:48:35.055
Like, we

821
00:48:36.234 --> 00:48:39.934
go around thinking that we are a separate self.

822
00:48:40.875 --> 00:48:42.974
Mhmm. That we are this person

823
00:48:43.370 --> 00:48:47.310
that has this age and this body with this name, and that's who we are.

824
00:48:47.850 --> 00:48:51.310
No. That's not who we are. That's just our avatar in this world.

825
00:48:51.930 --> 00:48:57.530
It's like you're playing a a virtual reality game and you're, like or first person shooter game or whatever.

826
00:48:57.530 --> 00:49:01.765
Like, you have some avatar there that you're controlling, but that's not you.

827
00:49:03.424 --> 00:49:05.285
So the real you is

828
00:49:05.904 --> 00:49:07.684
pure consciousness, pure awareness.

829
00:49:08.704 --> 00:49:09.204
Mhmm.

830
00:49:10.224 --> 00:49:10.885
And that

831
00:49:11.664 --> 00:49:13.684
you is abundance itself.

832
00:49:15.160 --> 00:49:15.900
It is

833
00:49:16.760 --> 00:49:19.500
freedom itself. It is love itself. It is

834
00:49:19.800 --> 00:49:20.300
timeless.

835
00:49:21.320 --> 00:49:22.300
It is boundless.

836
00:49:23.080 --> 00:49:23.980
It is limitless.

837
00:49:24.920 --> 00:49:28.380
It is one with all that is. That's you.

838
00:49:30.255 --> 00:49:32.194
That's who you really are.

839
00:49:32.654 --> 00:49:35.555
It's just we get confused and we get lost in this

840
00:49:35.855 --> 00:49:37.394
three d world, the Matrix.

841
00:49:38.015 --> 00:49:47.750
And then we think that that avatar avatar that, like, that limit itself that we identify with, that that's the person that it's up to that person to fix this, it can't.

842
00:49:48.530 --> 00:49:52.310
It's up to that person to create wealth or abundance, like it can't.

843
00:49:53.410 --> 00:49:53.910
Yeah.

844
00:49:54.770 --> 00:50:01.075
So that's basically what's it, what's between who you think you are and who you really are is the mind books.

845
00:50:01.855 --> 00:50:02.595
So it's like,

846
00:50:02.975 --> 00:50:07.635
yeah. I'm not enough. I'm, I'm bad. I'm wrong. I'm, I'm not worthy.

847
00:50:07.935 --> 00:50:12.849
I'm, I did something wrong. I'm not gonna be okay. There's not enough for me. Like, all of these,

848
00:50:13.230 --> 00:50:15.170
like, that's what's standing in the way.

849
00:50:15.309 --> 00:50:21.809
And every time you catch yourself going down one of these paths and the way you notice is that you get tense, you get unhappy.

850
00:50:21.950 --> 00:50:25.805
Right? Like, every time you do, it's just what's what is the

851
00:50:26.185 --> 00:50:29.964
it's not even a thought or belief. That's the thing about mind bugs. They're not really

852
00:50:30.425 --> 00:50:32.685
a thought, a conscious thought that you have.

853
00:50:33.145 --> 00:50:35.405
They're just the way that you look at the world.

854
00:50:36.905 --> 00:50:39.869
Mhmm. It's not that you think, oh, fuck, I did something wrong.

855
00:50:39.869 --> 00:50:45.250
It's that you look at the world through a lens of I did something wrong, and now you start to look for evidence of that.

856
00:50:46.589 --> 00:50:47.089
Yeah.

857
00:50:47.549 --> 00:50:48.049
So

858
00:50:48.510 --> 00:50:49.250
it's just

859
00:50:49.710 --> 00:50:53.309
removing those layers and then the real you reveals itself, right?

860
00:50:53.309 --> 00:50:56.165
That's why you're like, I can't create abundance.

861
00:50:56.625 --> 00:51:01.845
It doesn't make any sense because the me that's trying to create abundance is the precise thing that's in the way of abundance

862
00:51:02.305 --> 00:51:06.565
because abundance is by nature. I can just remove the things that are in the way to reveal

863
00:51:07.859 --> 00:51:08.520
the abundance.

864
00:51:09.539 --> 00:51:10.039
Yeah.

865
00:51:11.619 --> 00:51:12.119
Mhmm.

866
00:51:13.619 --> 00:51:16.599
And so usually when we use affirmations like I'm wealthy,

867
00:51:16.900 --> 00:51:21.480
it's the limit itself trying to convince itself, but, like, the limit itself is what needs to

868
00:51:21.859 --> 00:51:22.359
die

869
00:51:23.035 --> 00:51:26.335
to get there. Mhmm. Right. Gotcha.

870
00:51:27.675 --> 00:51:28.175
Yeah.

871
00:51:28.955 --> 00:51:29.455
Yeah.

872
00:51:30.875 --> 00:51:33.375
Because the mind is so powerful when we believe

873
00:51:33.755 --> 00:51:34.255
these

874
00:51:34.715 --> 00:51:35.855
concepts that

875
00:51:36.600 --> 00:51:41.660
there is not enough or there is something wrong with me or I did something wrong, whatever,

876
00:51:42.200 --> 00:51:44.860
that becomes our reality. That becomes our world,

877
00:51:45.480 --> 00:51:50.380
and that becomes the prison that we live within. We can never break free of that because it's

878
00:51:50.760 --> 00:51:51.740
it's created

879
00:51:52.185 --> 00:51:56.925
with our own mind. The we can break free of it, but only by recognizing that we created it.

880
00:51:57.305 --> 00:52:01.785
And we can we can recognize the lie that it's built on.

881
00:52:01.785 --> 00:52:04.205
But as long as we believe it, we're stuck there.

882
00:52:05.220 --> 00:52:11.880
And so that's what we get into this thing where we're working on the thing for freaking ever and, like, nothing changes because, like,

883
00:52:12.180 --> 00:52:13.780
it's like, we're in prison.

884
00:52:13.780 --> 00:52:18.260
You're in prison and you're trying to, like, get out of the fucking prison, but you're in prison and you made the prison.

885
00:52:18.260 --> 00:52:23.224
So it's like we gotta first see, oh, shit. I created this thing, this prison here. Alright. Alright.

886
00:52:23.224 --> 00:52:24.925
Oh, I see how I built it. Yeah.

887
00:52:25.305 --> 00:52:30.505
Did something wrong. I'm bad. Like, not enough. Like, oh, cool. Yeah. And then we can pick Mhmm.

888
00:52:30.585 --> 00:52:31.805
Pull it apart and then

889
00:52:32.425 --> 00:52:34.980
yeah. We're free. Yeah. Wow.

890
00:52:35.859 --> 00:52:38.200
Thanks. Yeah. That was super helpful.

891
00:52:38.660 --> 00:52:42.680
And what's so cool about it is is once you start to look at life that way,

892
00:52:43.220 --> 00:52:48.100
every time you're upset or triggered or scared or sad or whatever, you're just like, okay.

893
00:52:48.100 --> 00:52:49.160
What's the mind bug?

894
00:52:50.705 --> 00:52:54.725
What must I believe about myself or the world in order to feel this way?

895
00:52:55.505 --> 00:52:56.005
Right.

896
00:52:59.585 --> 00:53:00.965
Pretty cool. Yeah.

897
00:53:01.825 --> 00:53:02.885
Mhmm. Yeah.

898
00:53:04.225 --> 00:53:04.725
Yeah.

899
00:53:06.020 --> 00:53:12.119
When there's no like, Byron Katie has a saying, like, aside from what you're thinking and believing, how are you doing?

900
00:53:14.180 --> 00:53:14.680
Right?

901
00:53:16.500 --> 00:53:18.359
Aside from how you're thinking and believing,

902
00:53:19.345 --> 00:53:21.285
do you have any problems? Of course you don't.

903
00:53:22.785 --> 00:53:23.285
Yeah.

904
00:53:23.825 --> 00:53:27.205
The the real you outside of the thinking mind

905
00:53:27.905 --> 00:53:28.885
has no problems.

906
00:53:29.985 --> 00:53:31.605
If there's no you, there's no problem.

907
00:53:34.460 --> 00:53:36.960
Doesn't matter what happens in the world. As long as you

908
00:53:37.340 --> 00:53:38.560
believe that anything

909
00:53:39.420 --> 00:53:44.960
in your in your external circumstances have to change in order for you to feel okay, you're a victim.

910
00:53:45.195 --> 00:53:45.695
Mhmm.

911
00:53:49.195 --> 00:53:52.255
Nothing has to change in the outer world for you to feel great,

912
00:53:52.555 --> 00:53:54.015
for you to feel amazing. Mhmm.

913
00:53:58.795 --> 00:54:00.895
Mhmm. Thank you. Yeah.

914
00:54:03.730 --> 00:54:04.230
So

915
00:54:05.250 --> 00:54:06.390
to answer your question,

916
00:54:08.609 --> 00:54:10.630
what I do is I feel

917
00:54:12.049 --> 00:54:19.045
like, I I picture myself or it doesn't have to be like some some people are like, you have to visualize and you have to visualize and, like, an eight k and that kind of stuff.

918
00:54:19.045 --> 00:54:19.605
I don't

919
00:54:20.165 --> 00:54:22.665
it's not my approach. My approach is just, like,

920
00:54:23.684 --> 00:54:27.605
feel it and imagine it, and then it's like, who who

921
00:54:28.005 --> 00:54:29.224
how is that person

922
00:54:31.130 --> 00:54:32.190
organizing himself?

923
00:54:32.650 --> 00:54:35.630
Let me give you an example. So one of the things I want I was I was in

924
00:54:36.250 --> 00:54:39.310
I was I was in Denver over the weekend for an event,

925
00:54:40.810 --> 00:54:42.510
and I brought home

926
00:54:43.395 --> 00:54:47.795
two of these guys. It's like a Swiss thing. It's called a MacME 13

927
00:54:47.795 --> 00:54:48.115
towers.

928
00:54:48.115 --> 00:54:53.875
Like, it's got some, like, enter earth material or something in there that's, like, really good energy.

929
00:54:53.875 --> 00:54:55.495
I like them, so I use them.

930
00:54:56.400 --> 00:54:58.400
I have the one next to my bed. I have one next to my computer.

931
00:54:58.400 --> 00:55:04.000
I'm gonna have one in my because I have two Teslas, and so I'm gonna put them in there for the to help with the EMF and stuff.

932
00:55:04.000 --> 00:55:07.140
There are all kinds of science behind them on on cellular

933
00:55:07.440 --> 00:55:10.244
whatever. Anyway, I come to board the plane.

934
00:55:10.244 --> 00:55:13.704
I go through TSA, and I have one of these in my in my carry on.

935
00:55:14.645 --> 00:55:18.244
And they are like, what the what is this? They they flag it. They see it.

936
00:55:18.244 --> 00:55:20.265
It's it start to take it apart,

937
00:55:21.170 --> 00:55:26.470
and they have to wait for, like, a an explosives expert to come and try to test it. And,

938
00:55:27.490 --> 00:55:31.730
and it it it doesn't really come apart. They managed to peel off the top. This one doesn't come off.

939
00:55:31.730 --> 00:55:33.570
I don't know why the other one came off the top.

940
00:55:33.570 --> 00:55:37.225
But but and then, like, there's this piece inside that, like, doesn't open.

941
00:55:37.225 --> 00:55:40.105
They're like, we're gonna have to take it apart and open it and see blah blah blah.

942
00:55:40.105 --> 00:55:42.365
We don't ended up taking forty five minutes

943
00:55:44.265 --> 00:55:47.865
before I finally gave up, and I was like, alright. Screw it. You guys keep it.

944
00:55:47.865 --> 00:55:54.780
I'm just gonna board my plane because otherwise, I would've had to stay the night and, like, I could FedEx the next morning, blah blah blah, all that stuff.

945
00:55:54.839 --> 00:55:55.580
So, anyway,

946
00:55:56.200 --> 00:55:58.619
the point is I want my own jet.

947
00:55:59.720 --> 00:56:03.420
Right? Yeah. I am tired of flying commercial. It fucking sucks.

948
00:56:03.960 --> 00:56:07.339
So annoying. I want my own jet. So that's my big thing. Mhmm.

949
00:56:07.720 --> 00:56:11.395
So then I'm like, what is like, what do I,

950
00:56:13.135 --> 00:56:18.755
who that person who's already flying the jet because that person already exists in a different timeline.

951
00:56:19.855 --> 00:56:24.860
Space and time are not realities within which we live. They are modes in which we think.

952
00:56:24.860 --> 00:56:26.720
That's actually an Einstein quote.

953
00:56:27.180 --> 00:56:28.720
Time and space doesn't exist

954
00:56:29.340 --> 00:56:30.160
other than

955
00:56:30.700 --> 00:56:34.320
in in how the world looks to us through this mechanism.

956
00:56:34.860 --> 00:56:35.840
It's not a reality.

957
00:56:36.305 --> 00:56:40.725
So that person, that version of me that has his own jet already exists.

958
00:56:41.265 --> 00:56:46.725
So I just tune into him and, like, how does he behave? How does he feel? Well, how is this energetic

959
00:56:48.305 --> 00:56:51.365
status? Right? How do what is the energy around him? Like,

960
00:56:51.849 --> 00:56:53.310
what is his thought process?

961
00:56:53.690 --> 00:56:57.869
And I tap I tune into that and I I align myself. Like, I be

962
00:56:58.250 --> 00:56:59.230
in that energy.

963
00:57:00.250 --> 00:57:00.750
Mhmm.

964
00:57:01.450 --> 00:57:04.190
And I recognize that he's as true as as

965
00:57:04.569 --> 00:57:06.030
this person right here.

966
00:57:06.810 --> 00:57:07.310
Mhmm.

967
00:57:10.125 --> 00:57:13.985
And the more I can vibrate like him, the more the jet's mine

968
00:57:15.485 --> 00:57:18.385
because everything is energy, frequency, and vibration.

969
00:57:21.970 --> 00:57:22.470
Everything.

970
00:57:27.810 --> 00:57:31.270
You don't have your jet yet? I thought you got it already. I know.

971
00:57:31.570 --> 00:57:34.710
I have. I do have it already. You have. Just not in this timeline.

972
00:57:38.535 --> 00:57:39.675
Yeah. Of grading.

973
00:57:40.295 --> 00:57:40.795
Yeah.

974
00:57:42.855 --> 00:57:43.355
Yeah.

975
00:57:43.895 --> 00:57:45.735
And that's the thing too. Like, not being

976
00:57:49.520 --> 00:57:53.859
as long as we're operating of an energy of wanting to get away from something,

977
00:57:55.440 --> 00:57:59.220
we're that's that's not a good energy to operate from.

978
00:57:59.920 --> 00:58:00.980
Right? So it's like

979
00:58:01.515 --> 00:58:02.015
it's

980
00:58:04.875 --> 00:58:08.255
if if nothing ever changes in your financial circumstances

981
00:58:08.714 --> 00:58:09.214
or

982
00:58:09.835 --> 00:58:11.214
with your health or relationships

983
00:58:11.515 --> 00:58:12.255
or, like,

984
00:58:12.635 --> 00:58:17.050
your business, the number of clients you have, blah, blah, If nothing ever changes,

985
00:58:18.390 --> 00:58:19.530
if you have any

986
00:58:19.990 --> 00:58:21.370
concern about that,

987
00:58:22.950 --> 00:58:25.770
that's that's something that we need to look at.

988
00:58:26.390 --> 00:58:28.650
Right? It's like if you're like, oh, shit. That means

989
00:58:29.525 --> 00:58:33.285
I never made it. I'm not good enough. I'm not worthy. There's some like, whatever.

990
00:58:33.285 --> 00:58:41.225
Or, like, I'm not gonna be okay or, like, I might as well die or, like, we all have a version of that that we're like, for me, it was like,

991
00:58:42.260 --> 00:58:43.880
I was so scared of being

992
00:58:44.660 --> 00:58:45.160
a

993
00:58:45.940 --> 00:58:53.000
failure or a nobody or just not worthy of of existing, of being here in the planet that if I didn't,

994
00:58:53.780 --> 00:58:59.234
like, grow my business to a certain level, I I it was like death to me.

995
00:58:59.775 --> 00:59:04.835
And you can't you can't sustainable build sustainably build anything from that energy.

996
00:59:06.015 --> 00:59:07.075
Yeah. Right?

997
00:59:07.375 --> 00:59:09.315
So I was like, we gotta we gotta

998
00:59:10.859 --> 00:59:14.880
face our worst fear, our worst nightmare, our worst terror,

999
00:59:15.260 --> 00:59:19.279
and recognize that we're okay. Aside from what you're thinking and believing,

1000
00:59:19.740 --> 00:59:20.480
you're okay.

1001
00:59:21.500 --> 00:59:22.000
Mhmm.

1002
00:59:22.940 --> 00:59:23.680
It's okay.

1003
00:59:25.665 --> 00:59:29.285
So we let go of the resistance to the present moment.

1004
00:59:31.185 --> 00:59:36.165
So we can be with the pain that we're trying to run away from and realize is not that bad. Right?

1005
00:59:36.305 --> 00:59:40.085
Pain is one thing. Suffering is the resisting of the pain.

1006
00:59:40.610 --> 00:59:42.390
We can just be with that pain. Yeah.

1007
00:59:43.730 --> 00:59:46.310
It it loses its power. Now we can go create

1008
00:59:47.010 --> 00:59:50.130
towards something that we want, not away from something that we don't want.

1009
00:59:50.130 --> 00:59:52.870
It's a very different energy that you're operating from.

1010
00:59:53.545 --> 00:59:54.045
Mhmm.

1011
00:59:59.065 --> 00:59:59.565
Yeah.

1012
01:00:01.424 --> 01:00:01.924
Yeah.

1013
01:00:03.785 --> 01:00:04.285
Cool.

1014
01:00:05.385 --> 01:00:06.605
Yeah. Yeah.

1015
01:00:07.590 --> 01:00:09.030
Do you know that what that is for you?

1016
01:00:09.030 --> 01:00:12.070
Like, what is the thing that you're like, oh, this has to change? Or

1017
01:00:13.910 --> 01:00:14.410
Presently?

1018
01:00:14.790 --> 01:00:15.290
Mhmm.

1019
01:00:27.025 --> 01:00:29.765
I'm not sure. Mhmm. I'm kinda, like,

1020
01:00:30.464 --> 01:00:32.885
content with where I am. That's great.

1021
01:00:33.744 --> 01:00:34.244
Yeah.

1022
01:00:34.625 --> 01:00:38.990
So I think more than anything, it's more of, like, sparking that, like,

1023
01:00:39.290 --> 01:00:39.790
wanting

1024
01:00:40.090 --> 01:00:45.390
or, starting to spark the action of heading in the direction that I want to be in. Yeah.

1025
01:00:46.090 --> 01:00:46.590
Yeah.

1026
01:00:48.330 --> 01:00:50.030
Good. Cool. Yeah.

1027
01:00:50.475 --> 01:00:52.315
So I call it I call it jet energy.

1028
01:00:52.315 --> 01:00:58.575
Like, be in the energy of already having the jet, whatever that is for you, and, like, operate from that from that energy.

1029
01:00:58.635 --> 01:01:00.175
Mhmm. As much as you can.

1030
01:01:00.475 --> 01:01:02.575
Yeah. Yeah. Do it.

1031
01:01:03.035 --> 01:01:04.015
Becomes inevitable.

1032
01:01:05.180 --> 01:01:10.000
I will. Cool. Sweet. This is super fun. I'm so glad we we met and we did this.

1033
01:01:10.860 --> 01:01:11.680
Yeah. What's

1034
01:01:12.220 --> 01:01:12.880
if you,

1035
01:01:13.180 --> 01:01:15.120
like, summarize or just, like,

1036
01:01:17.180 --> 01:01:18.240
kinda, like, what

1037
01:01:18.825 --> 01:01:19.325
what's

1038
01:01:19.705 --> 01:01:24.045
one or two or three things that stands out to you the most that you really take with you from this conversation?

1039
01:01:28.185 --> 01:01:29.885
The big one is definitely

1040
01:01:31.545 --> 01:01:32.045
being,

1041
01:01:33.819 --> 01:01:34.720
like, in alignment

1042
01:01:35.660 --> 01:01:38.000
with my higher self and, like, understanding

1043
01:01:38.380 --> 01:01:41.579
that the prison I live in is something that I built. Mhmm.

1044
01:01:42.380 --> 01:01:43.680
That was a great one.

1045
01:01:46.220 --> 01:01:46.720
Yeah.

1046
01:01:48.025 --> 01:01:49.165
Yeah. Cool.

1047
01:01:50.025 --> 01:01:50.525
Mhmm.

1048
01:01:51.225 --> 01:01:51.725
Amazing.

1049
01:01:52.185 --> 01:01:55.905
Well, thank you so much. I appreciate you doing this Yeah. Taking the time Yeah.

1050
01:01:56.105 --> 01:02:00.825
To be here together. I appreciate you as well. Yeah. Thank you. Cool. Let me know how things go.

1051
01:02:00.825 --> 01:02:04.849
Send me an email in a week or two and, like, just let me know where you're at and what's going on.

1052
01:02:05.390 --> 01:02:07.150
I will. And I'm going to put,

1053
01:02:07.790 --> 01:02:08.690
the recoding

1054
01:02:10.589 --> 01:02:11.089
class

1055
01:02:11.470 --> 01:02:16.930
on my radar. Perfect. I'll circle back around and check that out in a little bit. Alright. Awesome.

1056
01:02:17.055 --> 01:02:20.434
I'd love to I'd love to work with you. I think you've got something amazing.

1057
01:02:21.295 --> 01:02:22.994
Be fun to see it really blossom.

1058
01:02:24.815 --> 01:02:28.699
Awesome. Well, Well, thank you so much again, and, have a great rest of your day. Thank you.

1059
01:02:28.699 --> 01:02:29.359
You too.

1060
01:02:29.738 --> 01:02:31.278
Bye. Bye. Bye.

