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Hey, everybody.

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Welcome to this special workshop edition.

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Today, we're going over

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deals and pipelines.

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Hey. How's it going, Mads? Hey, Sandy, Benny, Kathy. What's going on, gang?

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Welcome.

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So if you've never been to one of these before, they're a bit different than our regular implementation

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calls. We are going to solely focus on one feature set, and that is the deals and pipelines feature.

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Now this is gonna be recorded. So any of you watching it in the future, hello to you all.

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A quick caveat.

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This particular feature is only for Skyrocket

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plans.

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That doesn't mean you shouldn't stick around and kinda see how it works if you got the time, but I just wanted to let everyone know that.

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So if you're trying to follow along

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and you're running into issues, that's probably why.

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But, also, this may be not something that you want to follow along with necessarily and maybe something you'd rather do later because this is going to be kind of intense.

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Cool, Mads. No problem. This is this is not your typical

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kind of feature set workshop. This is literally building a sales pipeline.

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And the goal of this is to create a sales pipeline that you can specifically

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track,

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like, opt in to book sales calls to sales conversion.

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Right? But the overarching goal is to show you guys the feature deals and pipelines

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so you can copy what I did if that fits your business niche, or if not, use the feature for what your use case is.

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It's a sales, you know, pipeline

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visualization

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Calvin system. So

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we're gonna get into it. I will probably pause a few times and see if there's any questions.

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I'll keep checking the chat.

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So I'll do that as well.

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But just know we're gonna do a bigger q and a at the end if you guys have questions about what we're doing, but I'm mostly gonna be talking and working

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and playing through and building out the system. And, hopefully, you learn something too.

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Like, even if it's not deals and pipelines, you can kind of you'll learn how some of these things connect to each other.

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So

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without further ado,

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let's get rolling. I'm gonna start here by sharing my screen.

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And here we are.

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There's Zoom. Close that. Move you guys. Get everything out of the way.

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We are inside of our Simplero

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support

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site. Right? This is just our test dummy site.

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This is where we just test all kinds of stuff, and this is the perfect place to do this. So

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first things first, I'm gonna go find

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the pipelines feature, and it is up here on this gear icon.

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And I'm gonna go under the account and then go to pipelines.

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Now I will make a new one today for this particular workshop. We're just gonna call it pipe

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one workshop.

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That's what we're gonna label most of these things. We're gonna create a new label too.

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Labels are good. It's a way where you guys can

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organize pieces together, like your automation, your product, your funnel,

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pipeline, your, you know, list,

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all kinds of things can be labeled. So we're gonna start here. We'll give it a label.

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We'll call it pipeline

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workshop.

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Yo.

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It's my favorite color.

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So and this is going to be a deal. You can use

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this system

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as a ticket support system as well if you wanted to. Right? Like, this Kanban system

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is also used for your support tickets, but we're gonna use it for a deal.

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Got the label.

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Cool. We're gonna create

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it. So now it's built.

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And the first thing I'm gonna do is I am going to add all of the particular stages

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for this pipeline.

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And I have a bunch of them, but we're going to do them 1 x 1.

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And

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first stage we're gonna do is we're gonna call it lead.

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So we have a lead coming in.

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So go in there. I'm gonna check

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the settings.

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I'm gonna you can give them different colors if you like to add colors and track stuff.

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Let's just do that anyway. Start left to right. It's a nice little pink here. Tool tip,

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sales lead. This should give me a little bit of an idea.

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Open. This is the status. It's an open lead. It's not won. It's not lost. It's not abandoned.

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It's open.

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Haven't bought yet.

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Win probability. Now this is going to be up to you. You get to decide whatever this means.

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I'm just gonna add 10% in here.

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So 10% of the like, there may be data down the road where you can adjust this.

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Like, if I know I'm getting into sales lead, then, you know, stuff you

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So that's how that's gonna work there. And oops. Let me just close this.

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And then automations, there is no automations

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that are gonna be affected yet once they start this particular thing.

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So we'll go ahead and save the changes.

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Alright.

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Sandy, great question. I'll just do that right now. Diagrams that show the past to follow.

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Big picture first before you drill down the instructions.

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Great idea. I would love to start doing a bunch of cool swim lanes.

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So maybe we can I'll bring that back to the team, and there'll be, like, a library of them that we can put on the community site or something.

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That's a good idea.

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Alright. And then I saw Trina came. Good to see you. Long time. Good to see you.

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We're just getting going. So I've I've kinda went over,

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how to start the pipeline, and we're just starting to now add the stages to the pipeline.

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So first one is lead. We're gonna add another state

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add a stage. And the next one, we are going to call

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call booked.

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Because, again, the goal of this is to get them on a sales call. That's this particular

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pipeline use case. We'll just keep going adding these colors. They're nice.

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They're not mean.

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So

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call booked through scheduling link.

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Status open.

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Win probability.

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Let's go 20%.

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They booked a call. They they made it through my opt in. They booked a call.

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So that's this pipeline stage.

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Let's keep going here. We're gonna keep adding them.

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This one is for call rescheduled.

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Cool. So this is if they reschedule a call, it's just gonna you're gonna see it inside,

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you know, this pipeline that they rescheduled.

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Let's do the same with the tooltip.

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Still open.

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Bring that probability.

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Keeping that at 20. Why not? Okay. Pipeline stage there.

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And we're gonna keep jamming. We got another one called call canceled.

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Alright.

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This isn't a problem

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necessarily,

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but this means that they tried to book a call with you, and they canceled the call.

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So we're bringing this back down to 10%. Sure. It's still open. It's not a completely lost thing.

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There's things that we can do later, and I'll show you what that means.

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So create that pipeline stage there.

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And then the next one is gonna be

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sold,

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so that's cool. We they they bought it. Right? We won.

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And we'll just make this a bright green. Just make that green. They we won.

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We got the made the deal.

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Cool.

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So you can also do move here when match your purchase is made.

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This will automatically look for the purchase,

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based on, you know, what's in there.

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But I I'm gonna do it with the trigger later, so don't worry about it right now.

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And we'll create a pipeline

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stage there.

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Cool. Now we got some other stuff that we're gonna add just so we can keep it in the Calvin.

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We want all of this here. One's gonna be called not a good fit.

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Make that reddish.

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Make that a red color. So that's a it's a lost

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deal,

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and we'll just give this not a good fit.

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Booked.

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Got on a Calvin. Got on a call. Turned.

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Out. It would not be it.

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So that's after you had a call with them, you realize they're just not the right avatar, not the right person for your business.

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So we'll go ahead and do that.

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And then

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didn't buy.

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There's a reason for this.

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We'll just go here.

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Didn't

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buy.

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And we're doing this

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This is not bad. We'll just call it an orange.

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They didn't

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buy during the call.

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So it's still open. Probability is pretty low that you're gonna win that one.

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But they got on a call with you. They booked with you. You guys had a wonderful conversation.

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They were a fit, but you couldn't get them to pull a trigger on the call.

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We'll just create that pipeline stage there.

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And then the last one that we're gonna add is

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not

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interested.

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So that's also gonna be, like, correct.

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So

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they aren't interested.

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Cool. That's also lost.

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Now we have the the pipeline built. Right? It's this the stages are set.

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Now we there's no deals, so we're not gonna be able to view those deals yet.

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So if I go here, there's no deals at all.

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So I can create a deal, and I'm gonna do that just so you guys can see the data.

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So I'm gonna assign it to myself.

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You can assign this to different sales agents if you have multiple admins or people inside of your account.

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And I'm gonna call this contact. I'll create a new contact just for

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s as in s as in silos.

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Workshop test.

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I'm gonna do

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come on.

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I probably used this before..com.

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So I'm creating a new lead in here just so you have data. You guys can see what it looks like.

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I'm putting in the initial stage as lead.

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Right? And then the product, this is where that other thing came into play, like, which product.

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So we'll just do create deal.

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No products yet.

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And there you go. Now

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this is our Calvin. It's all built and set up, and you can see

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all the stages.

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And now we are gonna create some things that will automate a process throughout this. So

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here's this person. I can get some information about this guy.

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This is my lead, and I can see it here in my Canva.

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So that's pipeline.

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So the next thing that we're gonna do is we're gonna create the list for this campaign.

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You don't have to create a new list. You can add triggers to a current list, but just for,

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all intents and purposes,

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we are going to create a new list for this pipeline.

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So I'm gonna just try and open up new tabs here.

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It's gonna get kinda full, but at least I won't have to click around too much if I do this correctly.

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But we're gonna go to lists, and I'm gonna create a new list. I'm gonna call it

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pipeline

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workshop.

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Let people in.

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Spelled correctly.

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So there's my list.

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Actually, I'm gonna do this.

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Make it all the same.

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Okay. So I'm gonna take double opt in opt in off right away. Just get rid of that thing.

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So

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this is gonna be our list

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for this particular campaign.

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And one of the most important pieces of this list, and you'll see later, we gotta give them their freebie.

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We gotta give them their opt in. So I can do that right away. So I'm gonna grab this list,

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and

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I am going to go to the automation tab, which is new and cool and beautiful.

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If you take a look at this, it's maybe something you haven't seen yet. Maybe you've clicked here.

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Maybe you're using auto responses. We just cleaned this up a bit.

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But I'm going to just send an email. Right?

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You can make this a full blown nurture sequence if you want with five or six or seven emails

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followed by wait steps, which I highly recommend you do after the sign up.

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Just, you know, one of the key marketing

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tactics.

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But we'll just go ahead and send an email and just so you guys can kind of grasp what I'm trying to do here.

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So post list sign up, make it come to me.

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Subject here is your freebie.

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Here's your freebie.

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And now there's two places to do this, but, you know, you can just attach to an email.

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I'm not gonna even do that just but you would know that if you had a PDF or a link to an event or anything, you would add it to this email somewhere here.

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So that's gonna go out right away.

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This is our list. It's built. The next thing we're gonna do is we're gonna add some triggers.

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Let's see. We're going to

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go back to the summary.

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Hold on one second. So

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just wanna make sure this is correct.

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So content,

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good to go.

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Alright. The subscription.

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Cool. And then we are gonna go add some triggers to this.

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So the first thing we're gonna do is if the subscription is activated, we are going

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to create a deal in the pipeline.

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And we're going to make this

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once I find this pipeline, pipeline workshop right here,

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I'm going to click on that,

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and then

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I am going to

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deal name. We can give them their first name.

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00:15:16.690 --> 00:15:20.209
It's something that you should probably do or full name. So that's just gonna

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when they come in, it's gonna pull that name that they used for their opt in and make a deal with that name.

246
00:15:26.655 --> 00:15:28.815
And you don't have to add a description at all, but you can.

247
00:15:28.815 --> 00:15:33.315
I'll just put some data in here so you guys can see where it shows up, and that's the trigger.

248
00:15:33.750 --> 00:15:37.990
So as soon as they subscribe, we're gonna create a deal on the pipeline, pipeline workshop.

249
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It's gonna go into that first

250
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stage.

251
00:15:41.830 --> 00:15:46.815
And then we're also gonna do something here just for fun. This is always kinda good to do.

252
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You might use it later, but we're gonna go subscription activated,

253
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and we're gonna create a trigger

254
00:15:53.375 --> 00:15:55.795
or or a tag. I'm sorry. So we'll add a tag,

255
00:15:57.295 --> 00:15:58.755
and we will go

256
00:15:59.455 --> 00:16:01.555
create a new one right from here.

257
00:16:02.019 --> 00:16:03.000
We'll call it

258
00:16:03.540 --> 00:16:04.040
pipeline

259
00:16:06.100 --> 00:16:06.600
workshop.

260
00:16:11.140 --> 00:16:13.000
Let's actually do this. Enter.

261
00:16:17.075 --> 00:16:19.735
So now we got our list set up. We got a couple triggers.

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00:16:20.675 --> 00:16:22.855
It didn't save. Hold on a second.

263
00:16:24.995 --> 00:16:26.295
It hit save at the bottom.

264
00:16:33.980 --> 00:16:38.300
So when they activate, they get this tag. When they deactivate, it automatically pulls that tag.

265
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When subscription is activated,

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we go ahead and add them to the pipeline workshop,

267
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pipeline.

268
00:16:46.884 --> 00:16:49.704
Alright. So added the freebie and the auto response. We did that already.

269
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Now

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00:16:50.964 --> 00:16:55.365
this is the whole point. They enter this. They get tagged. They get entered into the pipeline.

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00:16:55.365 --> 00:16:58.024
They're on your list. Right? Just a Simplero list.

272
00:16:58.980 --> 00:17:08.440
Again, if you have this as your main list, like your newsletter, that may not be a great idea because there might be multiple channels where they're entering into that newsletter list.

273
00:17:08.579 --> 00:17:12.359
This is specifically for different campaigns. And remember, you can always

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00:17:12.664 --> 00:17:18.265
add someone to this very specific pipeline list and also at the same time trigger to add them to your newsletter.

275
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Just a quick tip. Just so you can keep all the data in one place.

276
00:17:22.744 --> 00:17:23.944
Alright. Next thing.

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00:17:23.944 --> 00:17:28.500
The next piece of this is the scheduling link that's going to work with this pipeline.

278
00:17:28.500 --> 00:17:30.040
So they're getting on your list.

279
00:17:30.260 --> 00:17:34.500
We're gonna show you later, but we're gonna try and entice them to book a sales call.

280
00:17:34.500 --> 00:17:37.480
So next things we're gonna do is we're gonna actually create

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00:17:37.940 --> 00:17:40.280
that scheduling link. So this

282
00:17:40.820 --> 00:17:41.800
and new tab.

283
00:17:45.275 --> 00:17:48.975
Alright. So I'm actually gonna can I delete that from here? Nope.

284
00:17:49.115 --> 00:17:52.575
So that was my old one that I was testing with, but I'll just create a new one.

285
00:17:52.795 --> 00:17:54.095
Try not to get confused.

286
00:17:55.115 --> 00:17:56.095
We'll call it

287
00:18:00.690 --> 00:18:02.070
just like everything else.

288
00:18:02.530 --> 00:18:03.030
Test.

289
00:18:04.370 --> 00:18:09.090
Again, if you wanna learn all about scheduling links, we have a workshop for that.

290
00:18:09.090 --> 00:18:10.309
I'm not gonna cover

291
00:18:10.745 --> 00:18:14.505
these in-depth today, but, it is a piece of what we're doing.

292
00:18:14.505 --> 00:18:18.285
So just know that you can get supported by checking out that other workshop.

293
00:18:19.625 --> 00:18:22.125
Just gonna leave it standard. Duration twenty five minutes.

294
00:18:22.505 --> 00:18:26.280
Like, you can mess with this later as well. You don't have to worry about it right now.

295
00:18:26.520 --> 00:18:27.980
But let's go there.

296
00:18:29.720 --> 00:18:31.340
And then this link is for me.

297
00:18:31.800 --> 00:18:33.260
So we're inside here.

298
00:18:37.720 --> 00:18:38.220
Cool.

299
00:18:38.535 --> 00:18:41.275
So here's my here's my workshop.

300
00:18:41.575 --> 00:18:46.535
I'm only gonna do one thing. I'm gonna make it so they can't book miles in the future.

301
00:18:46.535 --> 00:18:48.555
This kinda helps keep everything tight,

302
00:18:49.655 --> 00:18:53.035
and you'll see why later. But we will go to

303
00:18:55.830 --> 00:18:59.850
on far in the future, someone can book, and we'll just call it seven days.

304
00:19:01.830 --> 00:19:03.129
Let's save these changes.

305
00:19:03.669 --> 00:19:05.690
And here is my scheduling link.

306
00:19:06.405 --> 00:19:11.465
Now I am gonna add some triggers to this link. So I'm gonna go back

307
00:19:11.845 --> 00:19:18.505
to my scheduling links, and I am going to this is the one we just made, the pipeline workshop, and I'm gonna add some triggers.

308
00:19:19.110 --> 00:19:20.730
So when the event is scheduled,

309
00:19:21.590 --> 00:19:22.570
I'm going to

310
00:19:23.510 --> 00:19:26.490
create a deal in a pipe or move to a deal in a pipeline stage.

311
00:19:28.390 --> 00:19:31.370
And the stage inside of pipeline workshop

312
00:19:31.670 --> 00:19:32.170
is

313
00:19:33.585 --> 00:19:34.325
call booked.

314
00:19:35.505 --> 00:19:40.325
So event is scheduled. The stage that they enter into the pipeline is they booked the call.

315
00:19:41.345 --> 00:19:42.885
So we'll create that trigger,

316
00:19:44.784 --> 00:19:46.565
and then we'll do another one.

317
00:19:49.110 --> 00:19:50.330
Event is scheduled.

318
00:19:50.870 --> 00:19:53.610
Sorry. We're gonna go rescheduled. Event is rescheduled.

319
00:19:53.910 --> 00:19:55.130
We are going to

320
00:19:55.430 --> 00:19:56.890
search for pipeline again,

321
00:19:57.350 --> 00:19:59.290
move to a deal on a pipeline stage,

322
00:20:01.030 --> 00:20:02.570
and pipeline workshop,

323
00:20:03.544 --> 00:20:04.684
and call reschedule.

324
00:20:04.745 --> 00:20:08.905
This is just so you can see, like, where this lead is and what's happening at a glance. Right?

325
00:20:08.905 --> 00:20:11.725
It's the trigger is gonna move them around based on their action.

326
00:20:12.745 --> 00:20:15.005
And then the last one we're gonna do is

327
00:20:19.039 --> 00:20:19.940
event is canceled.

328
00:20:21.440 --> 00:20:23.220
You guessed it. Pipeline stage.

329
00:20:25.760 --> 00:20:28.179
And we're gonna go pipeline workshop

330
00:20:30.794 --> 00:20:32.015
and call cancel.

331
00:20:35.755 --> 00:20:36.335
Cool. Awesome.

332
00:20:36.875 --> 00:20:37.595
That's done.

333
00:20:37.595 --> 00:20:41.755
I'm actually gonna delete this so I don't get confused later, but this is the other one I was using.

334
00:20:41.755 --> 00:20:42.975
Delete that old link.

335
00:20:45.210 --> 00:20:48.590
So pipeline workshop, here we go. This is what's happening here.

336
00:20:49.530 --> 00:20:54.830
And what we want to do with this now, this is the next step. We've created the scheduling link.

337
00:20:55.049 --> 00:20:56.270
We are going to

338
00:20:56.730 --> 00:21:01.925
create the product. Right? So we got the list. We got the pipeline. We got the scheduling link.

339
00:21:01.925 --> 00:21:05.605
The next is gonna be the product. You can use an existing product. Right?

340
00:21:05.605 --> 00:21:09.865
It doesn't have to be a new one, but we're just gonna make one just for this particular

341
00:21:10.165 --> 00:21:12.505
call. So I'm gonna go into sales, products,

342
00:21:13.605 --> 00:21:15.145
open this in a new tab,

343
00:21:16.710 --> 00:21:17.770
and create this

344
00:21:18.950 --> 00:21:20.570
product. Now we're gonna call it

345
00:21:21.510 --> 00:21:22.010
pipeline

346
00:21:23.030 --> 00:21:23.530
workshop,

347
00:21:25.430 --> 00:21:26.410
and that's it.

348
00:21:27.670 --> 00:21:28.815
That's all I I really need to do.

349
00:21:28.815 --> 00:21:32.275
I'm not worried about categories or facets or anything like that right now,

350
00:21:32.655 --> 00:21:34.434
and I can create this product.

351
00:21:36.735 --> 00:21:40.275
Now that's here, I'm gonna give it a couple prices, and you'll see why.

352
00:21:40.735 --> 00:21:41.794
New single payment.

353
00:21:42.174 --> 00:21:43.395
Really simple stuff.

354
00:21:44.320 --> 00:21:46.880
We're just gonna make it published. $99

355
00:21:46.880 --> 00:21:48.740
is fine. We'll just leave it there.

356
00:21:50.400 --> 00:21:53.780
And then I'm also going to let me turn that on.

357
00:21:54.560 --> 00:21:58.340
I am going to add another price, and we're gonna call it secret.

358
00:21:58.934 --> 00:21:59.835
Secret price,

359
00:22:00.375 --> 00:22:01.195
$50.

360
00:22:02.774 --> 00:22:03.995
50% off.

361
00:22:06.615 --> 00:22:07.514
Save changes.

362
00:22:09.255 --> 00:22:11.755
And there we go. Got a couple of prices on this product.

363
00:22:13.040 --> 00:22:17.140
And the next thing we're gonna do is we're gonna add a trigger to this particular product.

364
00:22:18.960 --> 00:22:20.020
And this trigger

365
00:22:20.960 --> 00:22:22.100
is going to

366
00:22:23.120 --> 00:22:24.020
just been activated.

367
00:22:24.080 --> 00:22:31.345
You can use a couple of these, first time only, purchase exceeded, all kinds of things that can be true at the same time.

368
00:22:31.645 --> 00:22:36.065
We could do participant activated is fine or first time only. I'll just do this one.

369
00:22:36.765 --> 00:22:38.545
And what we're gonna do is

370
00:22:39.889 --> 00:22:45.169
move to a deal to a pipeline stage. And what we're gonna do, obviously, is now

371
00:22:45.649 --> 00:22:48.710
this is what we want everyone to do they bought.

372
00:22:49.330 --> 00:22:49.830
Cool.

373
00:22:50.850 --> 00:22:51.830
So that's it.

374
00:22:52.255 --> 00:22:55.475
That's the product. I think that's all we needed to do there.

375
00:22:59.775 --> 00:23:00.275
Awesome.

376
00:23:01.294 --> 00:23:04.270
So there's a secret price here, and we'll talk about it in a little bit.

377
00:23:04.270 --> 00:23:08.370
But it's may just I'll give you a I'll foreshadow it a little bit. We're gonna create an automation

378
00:23:08.830 --> 00:23:11.330
for people that didn't buy right away

379
00:23:11.630 --> 00:23:13.410
either after the call or

380
00:23:14.590 --> 00:23:15.309
or not.

381
00:23:15.309 --> 00:23:20.235
Like, they just didn't purchase, and we're gonna send them a deal, like, with the with the secret price

382
00:23:20.615 --> 00:23:23.035
via an automation based on the pipeline stage.

383
00:23:24.615 --> 00:23:25.515
Next piece.

384
00:23:25.815 --> 00:23:28.475
Now we're gonna build a funnel. And, again,

385
00:23:28.775 --> 00:23:33.710
I'm gonna just slam through the stuff. Funnels are a big deal, and there's a lot to them.

386
00:23:33.710 --> 00:23:34.929
There or there can

387
00:23:35.230 --> 00:23:41.890
be. But a lot of what's inside funnels is just, you know, editing landing pages and stuff. So don't

388
00:23:42.350 --> 00:23:43.890
stress too much about it.

389
00:23:44.525 --> 00:23:49.885
Again, right now, I'm just gonna bring in templates and not change any of the sales copy.

390
00:23:49.885 --> 00:23:51.664
Just focus on the things that are important.

391
00:23:51.965 --> 00:23:53.985
So try and focus on the key pieces,

392
00:23:54.765 --> 00:23:59.340
to what I'm doing here. So first thing we do, we're gonna do a funnel. We're gonna call it pipeline

393
00:24:00.920 --> 00:24:01.420
workshop,

394
00:24:05.640 --> 00:24:10.220
and it's gonna have three parts. It's gonna have an opt in. It's gonna have a thank you page.

395
00:24:10.924 --> 00:24:17.105
And on that thank you page, it's going to push it to the final step in the funnel, which is a scheduling link.

396
00:24:17.164 --> 00:24:20.945
So the whole purpose is to opt them into your list and give them your freebie.

397
00:24:21.485 --> 00:24:28.490
And then after they've opted in, if they make it to that next step, it's gonna give them a thank you page thanking them for opting in.

398
00:24:28.870 --> 00:24:32.650
And, also, the goal is to give them more information about your business,

399
00:24:33.110 --> 00:24:36.070
entice them to say it up, like, buy with some sales copy.

400
00:24:36.070 --> 00:24:43.035
You could even add a, you know, a video a sales video in there and a button to book a call with you.

401
00:24:43.035 --> 00:24:47.455
That's the two main pieces for this funnel, and then the final piece is the call itself.

402
00:24:48.475 --> 00:24:50.895
So first thing we're gonna do is we're gonna add that page,

403
00:24:52.890 --> 00:24:56.910
and we're gonna go to I think we're gonna do yeah. We're gonna do bourbon lights.

404
00:25:04.945 --> 00:25:09.605
Oh, opt in. That's what I wanted. Urban light opt in. I'm going to select it, and I'm gonna just say

405
00:25:16.545 --> 00:25:17.685
complete that step.

406
00:25:20.480 --> 00:25:21.779
Gonna add another page.

407
00:25:25.279 --> 00:25:27.940
We're gonna call it the thank you page, and we'll do the bourbon

408
00:25:28.639 --> 00:25:30.580
light thank you page. Select.

409
00:25:41.805 --> 00:25:49.630
I'm I'm literally naming these landing pages so I can reference them later too, guys, just so you understand, like, what it is that I'm doing and the reason behind it.

410
00:25:49.630 --> 00:25:53.410
I'm gonna check this chat real quick. I see we got some new questions.

411
00:25:55.390 --> 00:25:56.290
Kathy says

412
00:25:57.150 --> 00:25:59.150
good time to stop, guys. I appreciate you.

413
00:25:59.950 --> 00:26:03.855
Kathy says, I'm not clear. Is this the general process you expect to follow?

414
00:26:04.335 --> 00:26:07.075
There are a million ways to skin a cat, but

415
00:26:07.455 --> 00:26:10.915
you can always use our workshops as a general process.

416
00:26:11.054 --> 00:26:15.315
This very specific thing that we're doing with this pipeline flow,

417
00:26:16.095 --> 00:26:18.995
you could build this and copy this, or you could take

418
00:26:19.429 --> 00:26:20.890
pieces from it and

419
00:26:21.350 --> 00:26:23.130
bring it into your specific,

420
00:26:23.590 --> 00:26:26.809
you know, marketing campaign or sales flow. So

421
00:26:27.350 --> 00:26:28.890
there there is

422
00:26:29.429 --> 00:26:34.215
lots of different ways, and people attack things in from different places for sure.

423
00:26:34.215 --> 00:26:41.034
My goal is to just give you a way and help clear up what this whole deals and pipelines feature does.

424
00:26:44.135 --> 00:26:49.950
So this is, like, Pipedrive, HubSpot, and some platform. Correct? Yes, Mads. Very similar for sure.

425
00:26:50.570 --> 00:26:51.630
Yep. And

426
00:26:52.330 --> 00:26:54.590
out of the American outline. Cool. Yep.

427
00:26:55.929 --> 00:26:56.429
Awesome.

428
00:26:58.250 --> 00:27:01.850
Oh, thanks. Thanks. I appreciate that, Penny. Okay. Super interesting. Thanks a lot.

429
00:27:01.850 --> 00:27:07.105
Mads had to leave. Cool. Enjoy, Matt. We'll see you in the future. Okay. So back to this.

430
00:27:07.105 --> 00:27:09.345
We got the opt in, the thank you.

431
00:27:09.345 --> 00:27:12.885
We're gonna add one more step, and we're gonna do that scheduling link.

432
00:27:13.745 --> 00:27:18.830
Now I'm going to pick the one I just made, the pipeline workshop scheduling link. So there it is.

433
00:27:19.130 --> 00:27:22.669
Now gotta go into these pages and edit them a little bit.

434
00:27:22.890 --> 00:27:25.950
So I'm gonna start with the opt in, and we're gonna edit that page.

435
00:27:27.370 --> 00:27:30.190
Most important piece is the opt in part.

436
00:27:30.785 --> 00:27:34.804
This particular landing page has no inputs. It's a clue, guys.

437
00:27:35.745 --> 00:27:36.485
This button

438
00:27:37.105 --> 00:27:38.725
is going to open

439
00:27:39.025 --> 00:27:45.105
the pop up. Right? So this button, its action is open page pop up. This is a template.

440
00:27:45.105 --> 00:27:46.110
We created it.

441
00:27:46.590 --> 00:27:48.370
You can use it to your advantage.

442
00:27:48.910 --> 00:27:54.530
But what it does is opens a pop up. And inside this pop up is where they're going to see

443
00:27:55.070 --> 00:27:57.570
their inputs so they can sign up for your list.

444
00:27:58.030 --> 00:28:02.595
So this is the pop up they're gonna get. This landing page again can be shared

445
00:28:03.135 --> 00:28:05.075
anywhere, social media, emails,

446
00:28:05.455 --> 00:28:06.514
anything you want.

447
00:28:06.815 --> 00:28:09.075
So I'm gonna go to this button here.

448
00:28:09.615 --> 00:28:10.894
This is the important piece.

449
00:28:10.894 --> 00:28:16.350
The first thing it's gonna do or what it's going to do is it is going to opt in,

450
00:28:16.809 --> 00:28:21.390
and we're gonna opt into the list we've already created, this pipeline workshop list.

451
00:28:22.090 --> 00:28:24.490
So that's it right there. I'm gonna save those changes.

452
00:28:24.490 --> 00:28:29.369
That's literally all I'm doing with this page. I'm not changing sales copy. I'm not doing anything.

453
00:28:29.369 --> 00:28:32.927
You guys would definitely need to do that, just to be clear.

454
00:28:32.927 --> 00:28:37.078
So if someone comes to this landing page, they opt in to your list.

455
00:28:37.078 --> 00:28:41.789
It's gonna take them to the next step and then drop your email with the freebie

456
00:28:42.169 --> 00:28:43.950
into their email behind the scenes.

457
00:28:45.850 --> 00:28:46.830
Go back here.

458
00:28:47.289 --> 00:28:50.510
Let's go to this thank you page so we can see what to do here.

459
00:28:53.335 --> 00:28:58.375
Now, again, we have sales pages that may fit this idea better that have more spaces for content.

460
00:28:58.375 --> 00:29:05.495
I just didn't want to clutter your brain with a bunch of sections and, you know, columns and rows and just stuff.

461
00:29:05.495 --> 00:29:05.995
Right?

462
00:29:06.320 --> 00:29:09.620
This is a thank you, and it also says thank you for purchasing.

463
00:29:10.320 --> 00:29:13.920
They didn't purchase. They opted in. So you Calvin change all of this copy.

464
00:29:13.920 --> 00:29:16.179
Again, this is not anything that you need to

465
00:29:16.640 --> 00:29:22.925
set and forget. You definitely wanna go in and make this your own, but it's just a template outline.

466
00:29:23.865 --> 00:29:25.645
So there's one button here.

467
00:29:26.185 --> 00:29:29.405
We're gonna add something else too just so you guys can see it. But

468
00:29:29.705 --> 00:29:33.549
this is the button that says view Calvin, and what it's doing is opting in again.

469
00:29:33.549 --> 00:29:38.370
You don't have to do that. What we're gonna do is we are going to go to next funnel step.

470
00:29:38.990 --> 00:29:41.330
So it's literally gonna take them to the next step.

471
00:29:41.710 --> 00:29:48.355
Now what you may want to do, and we can do this. You should do this anyway on your thank you pages.

472
00:29:48.355 --> 00:29:52.595
You should give people a place to immediately purchase your thing. They opted in.

473
00:29:52.595 --> 00:29:56.855
They wanted the freebie. They're a warm lead at that moment even though it was like a click.

474
00:29:57.315 --> 00:30:01.395
So they learned enough about you. They saw your Instagram post 27,000

475
00:30:01.395 --> 00:30:02.730
times. They finally said, okay.

476
00:30:02.730 --> 00:30:09.950
I really need that diet guide or that dumbbell weight lifting guide or whatever it is that you're giving them as a freebie.

477
00:30:10.010 --> 00:30:12.590
They finally decided they're gonna give you their email.

478
00:30:12.810 --> 00:30:17.485
Now is the time to possibly try and sell to them too. So that's a tangent, but it's a quick tip.

479
00:30:17.785 --> 00:30:23.645
So what we're gonna do is we're gonna just add can add a row below here. We'll do one column.

480
00:30:25.065 --> 00:30:27.645
And inside this row, we're gonna add a

481
00:30:28.185 --> 00:30:29.005
order form.

482
00:30:32.800 --> 00:30:36.480
And, again, strategy here is they've already said yes.

483
00:30:36.480 --> 00:30:40.960
Give them a place to buy or a place to learn more. Do both. This is gonna look ugly.

484
00:30:40.960 --> 00:30:46.065
You don't have to do it like this, but I'm just trying to help you guys understand the strategy here.

485
00:30:46.925 --> 00:30:51.265
So there's a order form. It's cool. It's here. Awesome. It's just loading.

486
00:30:52.125 --> 00:30:52.865
This button

487
00:30:53.165 --> 00:30:55.745
is going to the next pipeline step.

488
00:30:56.070 --> 00:30:59.909
So they come to your thank you page. They're gonna have a chance to book a call with you.

489
00:30:59.909 --> 00:31:03.529
Or if they're warm enough, they might just buy from you right then and there.

490
00:31:03.669 --> 00:31:05.130
That's the whole purpose of this.

491
00:31:06.390 --> 00:31:08.330
So we're gonna go ahead and publish that,

492
00:31:08.815 --> 00:31:12.355
make sure I'm not missing anything, check back my notes a little bit.

493
00:31:16.095 --> 00:31:17.155
Yep. Cool.

494
00:31:19.055 --> 00:31:20.115
Edited that.

495
00:31:21.135 --> 00:31:21.635
Sweet.

496
00:31:25.539 --> 00:31:26.039
Awesome.

497
00:31:28.020 --> 00:31:28.520
Cool.

498
00:31:29.220 --> 00:31:32.820
So we're almost there. Right? We got our funnel. We got our product. We got our list.

499
00:31:32.820 --> 00:31:34.360
We got our pipeline. We got

500
00:31:34.900 --> 00:31:36.360
everything except for

501
00:31:36.775 --> 00:31:40.155
this automation that we're gonna do, just the main follow-up automation.

502
00:31:40.295 --> 00:31:46.475
So we're gonna go ahead and build that right now, and then we're gonna test all of it just to kinda see a little bit how it flows.

503
00:31:47.335 --> 00:31:52.220
So I'm gonna I'm gonna go back to this here just so you can see the the funnel

504
00:31:52.679 --> 00:31:53.740
itself. So we got

505
00:31:54.040 --> 00:31:54.700
the pipeline.

506
00:31:55.559 --> 00:32:00.299
This is our list. We got our scheduling link. We got our product.

507
00:32:01.240 --> 00:32:03.740
All of it's here, and now here is our funnel.

508
00:32:04.225 --> 00:32:05.445
Let's close this calendar.

509
00:32:05.904 --> 00:32:10.164
So next piece, we are going to add the automation. So we'll go here,

510
00:32:10.544 --> 00:32:13.605
and we'll go here. Open, make it a new tab.

511
00:32:15.424 --> 00:32:16.784
So I'm gonna create an automation.

512
00:32:16.784 --> 00:32:19.764
We're gonna add triggers to it later, but we're gonna make it flexible.

513
00:32:20.110 --> 00:32:21.169
We need to do that.

514
00:32:22.029 --> 00:32:22.529
Pipeline

515
00:32:23.389 --> 00:32:23.889
workshop.

516
00:32:25.549 --> 00:32:29.649
Let's that's actually because there was one made automatically. We'll call it pipeline,

517
00:32:32.110 --> 00:32:33.090
cold lead.

518
00:32:34.054 --> 00:32:40.215
When we created our prod or our list, it made an automation automatically called pipeline workshop is the way I titled it.

519
00:32:40.215 --> 00:32:44.775
So that automation is just to deliver the email. We're gonna give this a different name.

520
00:32:44.775 --> 00:32:45.835
So create automation.

521
00:32:48.740 --> 00:32:50.760
Now the goal of this is to

522
00:32:51.220 --> 00:32:54.600
entice people to buy that didn't buy during your call

523
00:32:55.140 --> 00:32:58.920
or didn't buy later. So this is what we wanna do.

524
00:32:59.460 --> 00:33:00.120
They canceled.

525
00:33:00.420 --> 00:33:04.565
Right? Like, if they canceled that call, they're just dust or they didn't buy on the call.

526
00:33:04.565 --> 00:33:05.625
That's the two purposes.

527
00:33:06.245 --> 00:33:06.745
So

528
00:33:07.045 --> 00:33:08.825
what we're gonna do is we're gonna wait

529
00:33:09.765 --> 00:33:10.805
at a wait step.

530
00:33:10.805 --> 00:33:16.105
So if either of those actions happened, they canceled your call, we're gonna wait two weeks.

531
00:33:16.789 --> 00:33:17.289
They

532
00:33:17.669 --> 00:33:21.909
were on your Calvin they didn't buy. We're gonna wait a certain amount of time.

533
00:33:21.909 --> 00:33:27.850
That's why we gave that seven day minimum for them to book just so we can catch them while they're still top of mind.

534
00:33:28.885 --> 00:33:32.905
You guys can adjust this to anything that makes sense for your business. So

535
00:33:33.845 --> 00:33:35.304
we'll go custom

536
00:33:37.044 --> 00:33:38.105
fifteen days.

537
00:33:39.684 --> 00:33:40.905
Create a wait step.

538
00:33:41.840 --> 00:33:44.180
Again, this is super basic. You can do this

539
00:33:44.800 --> 00:33:49.060
way more, you know, in-depth. You can add way more wait steps, way more emails,

540
00:33:49.680 --> 00:33:54.660
a full blown nurture sequence here if you wanted to. But just for this, I'm going to.

541
00:34:07.085 --> 00:34:08.145
Are you sure

542
00:34:09.405 --> 00:34:10.625
you didn't wanna buy?

543
00:34:12.690 --> 00:34:13.190
Boom.

544
00:34:16.770 --> 00:34:21.190
Boom. And this is where we would drop that secret price. So I can go back to my product

545
00:34:21.650 --> 00:34:25.349
where I got that thing in. I can grab that link if I wanted to,

546
00:34:26.005 --> 00:34:27.545
and I can just go boom.

547
00:34:27.925 --> 00:34:30.344
Obviously, put it behind the button, make it look cool,

548
00:34:30.804 --> 00:34:35.445
or put it behind a hyperlink of some kind. Don't just throw them that link unless it's your jam.

549
00:34:35.445 --> 00:34:38.264
That's fine too. But we'll just save these changes,

550
00:34:39.179 --> 00:34:44.000
and this is going to go out after certain things happen. So we're gonna add one of the triggers.

551
00:34:45.099 --> 00:34:46.880
So let's see here.

552
00:34:55.074 --> 00:34:57.655
Cool. So I'll just see let's see here.

553
00:34:58.355 --> 00:35:00.915
We can actually do both of these from the pipeline itself.

554
00:35:00.915 --> 00:35:05.015
I think that's probably a better place to do it. So if we go to the pipeline,

555
00:35:06.915 --> 00:35:07.815
go back here,

556
00:35:08.470 --> 00:35:09.290
and we go

557
00:35:10.230 --> 00:35:14.330
to didn't buy. Remember, they got on a call with you, and they didn't buy.

558
00:35:14.710 --> 00:35:16.730
So let's go back out here.

559
00:35:17.270 --> 00:35:18.650
We'll see the list.

560
00:35:19.430 --> 00:35:22.410
Actually, I don't wanna see the deals. I wanna see the pipeline itself.

561
00:35:23.465 --> 00:35:28.365
Here. So here's the pipeline. And if we go didn't buy, we're gonna start that automation.

562
00:35:29.065 --> 00:35:31.325
Pipeline stage entered. They didn't buy.

563
00:35:32.185 --> 00:35:33.325
We're going to

564
00:35:36.450 --> 00:35:37.350
start automation

565
00:35:39.090 --> 00:35:41.270
and cold lead, that guy right there.

566
00:35:41.970 --> 00:35:42.950
Create that trigger,

567
00:35:43.570 --> 00:35:45.430
and then we'll do one more.

568
00:35:45.810 --> 00:35:46.870
We will go to,

569
00:35:47.970 --> 00:35:48.870
call canceled.

570
00:35:52.405 --> 00:35:53.865
Got one stage entered.

571
00:35:58.085 --> 00:35:58.984
Start animation.

572
00:36:11.780 --> 00:36:16.360
Cool. Got it. So here, we are adding that. Let's just go back to our automation.

573
00:36:16.980 --> 00:36:18.360
Where did I put that guy?

574
00:36:20.705 --> 00:36:24.485
I didn't see the page. Let's see here. There it is. Okay.

575
00:36:25.665 --> 00:36:26.885
So refresh that.

576
00:36:27.505 --> 00:36:32.325
And there we go. So we got a couple triggers for this automation. And there's one key piece

577
00:36:32.850 --> 00:36:37.590
that I didn't add and make sure you do this. You don't wanna enter them into this automation

578
00:36:38.050 --> 00:36:38.630
and then

579
00:36:38.930 --> 00:36:43.350
send them the secret link if they bought for some reason within those fifteen days.

580
00:36:43.730 --> 00:36:48.644
So we're gonna go here and edit this step, and we're gonna do a conditional statement.

581
00:36:49.265 --> 00:36:51.125
Right? Only if contact

582
00:36:54.144 --> 00:36:55.924
not purchased product,

583
00:36:57.025 --> 00:36:58.244
and we're gonna go

584
00:36:59.105 --> 00:37:00.085
pipeline workshop.

585
00:37:02.300 --> 00:37:03.119
There it is.

586
00:37:05.660 --> 00:37:08.880
So that gang right there, this is what we need to make sure we do.

587
00:37:09.420 --> 00:37:12.400
This is how we're gonna do it. If they already purchased

588
00:37:12.700 --> 00:37:15.660
that product, you definitely don't want to send them this email.

589
00:37:15.660 --> 00:37:22.214
So So this conditional statement's gonna look at their contract record and make sure that they didn't purchase the product and still send me this email.

590
00:37:24.035 --> 00:37:24.535
Alright.

591
00:37:26.595 --> 00:37:27.335
Got that.

592
00:37:28.160 --> 00:37:32.740
And then we're gonna do one more thing to this automation. We're gonna do another wait step

593
00:37:35.360 --> 00:37:36.980
just to give more time,

594
00:37:38.560 --> 00:37:39.780
and we can do

595
00:37:40.585 --> 00:37:41.405
custom again.

596
00:37:41.785 --> 00:37:46.765
Another fifteen days is fine. So, basically, a month after they enter your world or book the call,

597
00:37:47.465 --> 00:37:49.805
can you create that step? It's just a wait.

598
00:37:50.345 --> 00:37:54.125
And then the last thing we're gonna do is another action.

599
00:37:56.790 --> 00:38:00.150
Hold on. I'll get you to one second, Ryan, after I add this action.

600
00:38:00.150 --> 00:38:02.010
So what we're gonna do is we are going

601
00:38:03.270 --> 00:38:05.210
to move them to another stage in the pipeline.

602
00:38:06.630 --> 00:38:07.130
And

603
00:38:07.430 --> 00:38:07.930
finally,

604
00:38:09.395 --> 00:38:09.895
automatically

605
00:38:10.835 --> 00:38:11.335
automagically,

606
00:38:12.275 --> 00:38:16.214
without you guys doing anything, we're gonna decide that this person

607
00:38:16.835 --> 00:38:17.815
is not interested.

608
00:38:18.994 --> 00:38:23.575
Right? Not not a good fit. Not didn't buy. Like, just they're not interested at all.

609
00:38:23.875 --> 00:38:24.375
So

610
00:38:25.210 --> 00:38:29.630
didn't buy is for post call. Not interested means you've exhausted all efforts.

611
00:38:29.690 --> 00:38:32.350
They're just not interested in your product. So

612
00:38:32.890 --> 00:38:33.710
that's that.

613
00:38:34.250 --> 00:38:36.110
Go ahead, Ryan. What's happening, man?

614
00:38:36.650 --> 00:38:37.290
Yeah. So,

615
00:38:37.850 --> 00:38:39.705
good question. I normally don't,

616
00:38:40.185 --> 00:38:40.905
do the,

617
00:38:41.785 --> 00:38:42.285
step,

618
00:38:43.225 --> 00:38:46.205
triggers and then add a like, an email,

619
00:38:47.145 --> 00:38:47.965
if condition

620
00:38:48.265 --> 00:38:52.265
because that if condition takes care of the filters, if that makes sense.

621
00:38:52.265 --> 00:38:54.285
So, like, in in this instance,

622
00:38:54.970 --> 00:38:56.590
there's no reason to handpick

623
00:38:57.290 --> 00:38:58.570
if Calvin,

624
00:38:58.570 --> 00:39:04.170
canceled or if they didn't buy and then give a thing and then filter out by the, they didn't buy thing.

625
00:39:04.170 --> 00:39:06.190
You could just dump everybody in there

626
00:39:06.730 --> 00:39:10.685
at the very beginning. Don't care which condition they're in, and then it just filters them out.

627
00:39:10.685 --> 00:39:12.125
If they bought, they don't get it.

628
00:39:12.125 --> 00:39:16.605
If they didn't, there are there everybody's in there and then they get it because they didn't buy.

629
00:39:16.605 --> 00:39:21.665
There's no reason that you're filtering them out with the individual triggers and then kinda going back to the filter.

630
00:39:21.805 --> 00:39:24.700
And to me, that that makes the the the triggers

631
00:39:25.079 --> 00:39:26.940
moot unless I'm missing something.

632
00:39:27.400 --> 00:39:31.339
The triggers I think you came a little bit late, but the triggers aren't just for the automation.

633
00:39:31.799 --> 00:39:35.180
Right? Like, they're for the pipeline itself too.

634
00:39:35.480 --> 00:39:37.420
You're talking about the automation triggers?

635
00:39:37.835 --> 00:39:39.674
Oh, right. Right. Yeah. Right. Yeah. Right there.

636
00:39:39.674 --> 00:39:43.934
Like, why why are you picking those to start the automation? Just send everybody

637
00:39:44.555 --> 00:39:50.075
in there, and then they either get the email or they don't based on whether, at that point, they've purchased at that point or not.

638
00:39:50.075 --> 00:39:51.934
It doesn't if they've already bought,

639
00:39:52.960 --> 00:39:54.800
they they won't get it because they've already bought.

640
00:39:54.800 --> 00:40:00.560
It it there's no reason to segment out the bought from not bought or couldn't schedule. It depends.

641
00:40:00.560 --> 00:40:03.920
Like, if they're just a regular lead, you you have a good point.

642
00:40:03.920 --> 00:40:07.485
If you wanna just throw every lead in here, that's fine and give them a secret price.

643
00:40:07.965 --> 00:40:14.625
The point I'm trying to make is if, like, they made the next step to try and book a call with you or you got on a call with them.

644
00:40:14.685 --> 00:40:17.725
That's the whole point. It's not just because they opted into your list.

645
00:40:17.725 --> 00:40:23.119
So the it's just a decision. So that makes sense too. Like Okay. So, I I get it.

646
00:40:23.119 --> 00:40:24.819
So you're saying the people that,

647
00:40:25.520 --> 00:40:28.180
show us the tickets coming to speak with us Yeah.

648
00:40:29.119 --> 00:40:31.220
And then David, you get the secret price?

649
00:40:31.520 --> 00:40:36.165
Yeah. Yeah. Yeah. Yep. Exactly. I got I I got it. Okay. They're a little bit level warmer.

650
00:40:36.545 --> 00:40:37.505
Cool. Cool. Yeah.

651
00:40:37.505 --> 00:40:46.484
So they're, like, kind of a warm lead, not necessarily just I mean, everybody's warm if they've opted in, but they're warmer than just someone who just got your freebie and dusted you.

652
00:40:46.704 --> 00:40:50.244
So Got it. Okay. Because in theory, you'd probably give that discount

653
00:40:50.600 --> 00:40:54.440
on the call or something if it looked like they're gonna walk away without buying. Right? Yeah.

654
00:40:54.440 --> 00:40:55.020
Yeah. Exactly.

655
00:40:55.560 --> 00:40:56.540
Good point.

656
00:40:57.800 --> 00:40:59.640
Cool. Alright. So we can

657
00:41:00.120 --> 00:41:04.625
this is it. This is the crux of it, guys. Now so what I wanted to do is test it a bit. Right?

658
00:41:04.625 --> 00:41:08.385
We'll just test it, and we can watch the people move through the pipeline stages.

659
00:41:08.385 --> 00:41:09.845
So let's just go to deals.

660
00:41:10.464 --> 00:41:13.125
And what I'm gonna do is I am going to,

661
00:41:15.905 --> 00:41:16.805
take this funnel

662
00:41:17.849 --> 00:41:22.670
and create a link. And I am going to go into an incognito window,

663
00:41:23.210 --> 00:41:28.430
and we're gonna just work through it. And we're gonna watch the person move through the funnel.

664
00:41:29.255 --> 00:41:33.275
So here's the first step. Again, this opt in page is means nothing.

665
00:41:33.655 --> 00:41:37.355
Don't focus too much on it. We'll just do I'm gonna make a new new guy.

666
00:41:37.735 --> 00:41:38.555
So pipe

667
00:41:38.935 --> 00:41:39.435
workshop

668
00:41:40.455 --> 00:41:41.435
and then do

669
00:41:43.640 --> 00:41:46.220
pipe workshop. Making a new contact.

670
00:41:46.360 --> 00:41:51.000
You can make millions of them with this trick if you didn't know it. And then sign up for my list.

671
00:41:51.000 --> 00:41:56.940
Make sure GDPR and opting in stuff. Can you see that check mark? Okay. Send me the freebie.

672
00:41:58.455 --> 00:42:00.235
Cool. So freebie's already going.

673
00:42:00.695 --> 00:42:04.295
Right? It's already going to their inbox. They're already on your list. They opted in.

674
00:42:04.295 --> 00:42:08.235
They got your thing. This is the next thing they're gonna see. Make sure it is

675
00:42:08.775 --> 00:42:09.975
important to you.

676
00:42:09.975 --> 00:42:13.835
Make sure that you're talking about your business, doing whatever you can to encourage.

677
00:42:14.650 --> 00:42:19.130
They might buy here. They might not, but we'll just go view Calvin.

678
00:42:19.130 --> 00:42:20.570
And, of course, we'll just

679
00:42:22.250 --> 00:42:25.390
that's not what the button means, but what we're gonna do is book a call.

680
00:42:25.610 --> 00:42:29.464
So first things first, so let's go back, and we should be able to see

681
00:42:30.325 --> 00:42:31.305
that we have

682
00:42:32.164 --> 00:42:36.984
this guy, Silas pipe workshop. He just was dumped into our

683
00:42:37.285 --> 00:42:37.785
pipeline

684
00:42:38.085 --> 00:42:38.825
just automatically

685
00:42:39.525 --> 00:42:41.545
because he signed up. So

686
00:42:41.990 --> 00:42:45.289
next, we're gonna book a call. Silas is gonna book a call with Silas.

687
00:42:45.990 --> 00:42:49.530
Let's see how that works out. We're gonna go ahead and schedule that guy there.

688
00:42:53.510 --> 00:42:54.010
Cool.

689
00:42:55.109 --> 00:42:56.970
Alright. So there's that.

690
00:42:58.905 --> 00:43:00.285
Let's go back and check.

691
00:43:00.985 --> 00:43:02.445
Let's refresh that guy.

692
00:43:03.145 --> 00:43:04.445
Call booked. Awesome.

693
00:43:05.305 --> 00:43:08.605
Now let's say we have the call. Let's test that automation.

694
00:43:08.905 --> 00:43:09.725
Right? So

695
00:43:10.410 --> 00:43:14.109
not a good fit. Not what I wanna do necessarily, but let's go,

696
00:43:15.049 --> 00:43:16.190
like, didn't buy.

697
00:43:16.809 --> 00:43:21.690
And let's just test that guy. So that's something you're gonna have to manually do. Right?

698
00:43:21.690 --> 00:43:25.585
You're gonna have to manually move them to the didn't buy side.

699
00:43:25.645 --> 00:43:28.704
Post call, you're gonna know immediately that it didn't work out,

700
00:43:29.005 --> 00:43:34.365
and we will go that way. Let's see if we can do it in one screen grab. I don't wanna hit sold.

701
00:43:34.365 --> 00:43:36.944
I'm gonna have to do this manually. So let's see here.

702
00:43:38.609 --> 00:43:39.430
Select action.

703
00:43:39.809 --> 00:43:43.010
Move to a pipeline stage. You can have it auto move, though. Right?

704
00:43:43.010 --> 00:43:50.710
If if as soon as you have the call, if it wasn't rebooked, they just auto moves them that they didn't buy after the call if they didn't purchase, can they?

705
00:43:51.305 --> 00:43:56.605
Yeah. You could have a like, you could create a wait step post call or something like didn't buy.

706
00:43:56.745 --> 00:43:59.245
You could definitely automate that for sure.

707
00:44:00.585 --> 00:44:04.365
Just wanted to keep this as basic as we could could for

708
00:44:04.825 --> 00:44:05.565
for the

709
00:44:06.320 --> 00:44:07.140
the folks.

710
00:44:08.640 --> 00:44:09.140
Okay.

711
00:44:09.520 --> 00:44:10.020
So,

712
00:44:10.480 --> 00:44:12.420
who's that? Oh, he's there.

713
00:44:13.119 --> 00:44:14.500
Cool. He's in.

714
00:44:15.200 --> 00:44:17.060
Awesome. Now this particular

715
00:44:17.440 --> 00:44:17.940
guy,

716
00:44:18.845 --> 00:44:20.464
if I wanted to go back

717
00:44:21.164 --> 00:44:24.065
and let's see if I can go back in this role.

718
00:44:24.444 --> 00:44:24.944
I'm

719
00:44:26.204 --> 00:44:26.944
going to

720
00:44:27.885 --> 00:44:28.385
buy

721
00:44:29.005 --> 00:44:29.505
actually,

722
00:44:30.045 --> 00:44:34.650
I think I can't buy with our fake credit card. Yeah. Maybe they can. Hold on. Except

723
00:44:44.150 --> 00:44:45.370
for everything.

724
00:44:48.335 --> 00:44:51.474
Yeah. It's not oh, region code. Nice. I missed that.

725
00:44:52.015 --> 00:44:53.474
Let's go Western Cape.

726
00:44:56.974 --> 00:45:00.255
I'm gonna have to enter this again. This may not work, guys. I'm in incognito tech.

727
00:45:00.255 --> 00:45:03.470
I can't remember how this fake Stripe card works that we have.

728
00:45:04.490 --> 00:45:09.150
Remember, it's tied to the order form or tied to the actual click. It could be some of the browser.

729
00:45:17.285 --> 00:45:18.664
Sweet. It worked.

730
00:45:21.045 --> 00:45:21.545
Alright.

731
00:45:21.924 --> 00:45:26.424
So it brought me to that next step. But so let's go back here, and we'll look at our pipeline

732
00:45:27.365 --> 00:45:29.145
and give that a refresh.

733
00:45:31.340 --> 00:45:33.280
And what do you know? He's sold.

734
00:45:34.380 --> 00:45:34.880
So

735
00:45:36.940 --> 00:45:37.440
voila.

736
00:45:39.340 --> 00:45:41.440
That's it. That's how it works.

737
00:45:41.580 --> 00:45:45.680
I know that was a lot and very long winded, but this is going to track

738
00:45:46.175 --> 00:45:48.515
your people through their life cycle

739
00:45:48.895 --> 00:45:52.435
of opting in, booking a sales call, and then purchasing.

740
00:45:52.975 --> 00:45:57.395
I'm not gonna wait fifteen days to show you how the email automation goes out.

741
00:45:57.775 --> 00:45:59.555
Just we're not gonna do that. But

742
00:46:00.095 --> 00:46:04.420
this is a basic kind of primer as fast as we could go through

743
00:46:04.720 --> 00:46:05.780
to help you understand,

744
00:46:06.720 --> 00:46:08.900
how to do the stuff. Right?

745
00:46:09.280 --> 00:46:11.859
So let me just go back to Beatrice. She had a question.

746
00:46:12.240 --> 00:46:15.825
Scheduling link, I would imagine the button would say schedule strategy session. Not yes.

747
00:46:15.825 --> 00:46:18.885
So if you missed that earlier part, I didn't edit anything

748
00:46:19.345 --> 00:46:23.685
in those particular landing page templates. You will have to edit all of them

749
00:46:24.225 --> 00:46:29.390
for context. Right? The point was to just kind of show you what the things can do.

750
00:46:29.390 --> 00:46:35.730
But, yes, you would definitely wanna edit that scheduling link button to say something about booking a call.

751
00:46:37.390 --> 00:46:37.890
Okay.

752
00:46:38.190 --> 00:46:40.289
Cool. Go ahead, Ryan. What's happening?

753
00:46:40.750 --> 00:46:41.250
Thoughts.

754
00:46:43.525 --> 00:46:45.845
Oh, sorry. I didn't realize I had my hand raised.

755
00:46:45.845 --> 00:46:48.165
I didn't really have anything, but I'll talk real quick.

756
00:46:48.885 --> 00:46:50.505
The one thing I'd add in here,

757
00:46:51.125 --> 00:46:52.005
this is really

758
00:46:52.645 --> 00:46:57.385
these sales pipelines are really built for sales Calvin people, you know, for that have a

759
00:46:57.880 --> 00:47:01.420
a a one line a script or whatever. So I guess what I'd

760
00:47:01.720 --> 00:47:10.365
often not toss out to people is that the the sole thing almost on these is is kinda inconsequential, I think, on these a lot of times because you may have a bunch of different products.

761
00:47:10.365 --> 00:47:14.285
You may have a bunch of different courses, different things, whatever. So if it's sold, sold what.

762
00:47:14.285 --> 00:47:17.645
Right? Or it could have been a small product. You'd want them to upgrade to a bigger product.

763
00:47:17.645 --> 00:47:19.665
So I think a lot of times on these

764
00:47:20.125 --> 00:47:25.490
is that it's it's more of the automation piece of them if they didn't,

765
00:47:26.110 --> 00:47:29.970
book a time or you didn't get the chance to to talk to them or whatever.

766
00:47:30.110 --> 00:47:33.310
I mean, what's automated on those earlier steps or whatever?

767
00:47:33.470 --> 00:47:36.674
Because it could be a myriad of of sales pieces. Right?

768
00:47:36.674 --> 00:47:42.155
It could be a a bunch of automations for different products or if you're new to wanting to buy one of them or all of them.

769
00:47:42.155 --> 00:47:46.255
You know? So Yeah. That's a great point. Yeah. And, to Ryan's point,

770
00:47:46.555 --> 00:47:49.454
again, you guys can use this Kanban, this pipeline,

771
00:47:50.075 --> 00:47:56.970
for anything you want. Like, it can do all kinds of stuff for your particular sales use case. Right?

772
00:47:57.270 --> 00:48:00.869
Works really good for calls, but it could work really good for all types of flows.

773
00:48:00.869 --> 00:48:04.410
What it doesn't really work all that great for is, like, very low ticket,

774
00:48:04.785 --> 00:48:09.045
you know, order form then purchase type of stuff. Like, that's basically inconsequential.

775
00:48:09.984 --> 00:48:11.105
I wouldn't worry about it for that.

776
00:48:11.105 --> 00:48:16.405
But if like, as your system, you know, has more complexity and people go through kind of

777
00:48:16.785 --> 00:48:18.480
the big f funnel.

778
00:48:19.100 --> 00:48:20.480
Right? Not like the Simplero

779
00:48:20.860 --> 00:48:29.520
feature set that we call funnels, but, like, your entire sales funnel itself, this would be a good way to kind of track that life cycle and people that go through it.

780
00:48:31.115 --> 00:48:33.515
Beatrice, could you have a yeah. Please. Yeah.

781
00:48:33.515 --> 00:48:38.315
I think you're already answering the question, but I wasn't there at the beginning of the call.

782
00:48:38.315 --> 00:48:40.895
So can you just remind me where to find the deals?

783
00:48:41.675 --> 00:48:44.550
Yeah. For sure. Yep. We hid them in a silly place.

784
00:48:45.430 --> 00:48:47.210
They're under this settings,

785
00:48:47.670 --> 00:48:50.410
and then you can go to account and then pipelines.

786
00:48:51.350 --> 00:48:52.810
They're here. Right?

787
00:48:52.870 --> 00:48:57.350
And then that's where you're gonna build the pipeline, and then you have to add the deals. Okay.

788
00:48:57.350 --> 00:48:59.690
So this is this is not new. Right?

789
00:49:00.225 --> 00:49:02.725
Not new. Definitely not new. Extremely

790
00:49:03.105 --> 00:49:03.605
underutilized.

791
00:49:04.145 --> 00:49:09.265
I will say that. Yep. And it's also for Skyrocket members only. Right? Yeah.

792
00:49:09.265 --> 00:49:11.925
Just to be completely clear about that. Yeah. Okay.

793
00:49:12.225 --> 00:49:12.725
Yeah.

794
00:49:13.859 --> 00:49:17.000
Cool. Thank you. Thank you. Thanks for coming.

795
00:49:18.819 --> 00:49:21.559
Alright, team. What else? Anybody got anything else?

796
00:49:22.500 --> 00:49:25.880
Did you learn something today, I hope? Sandy, what do you think?

797
00:49:26.214 --> 00:49:26.714
Crazy.

798
00:49:27.255 --> 00:49:28.954
Right? Ziplaro does all these things.

799
00:49:29.974 --> 00:49:30.714
I've been

800
00:49:31.175 --> 00:49:32.714
a member and a paid

801
00:49:33.015 --> 00:49:34.555
supporter of Ziplaro for

802
00:49:35.015 --> 00:49:35.994
over ten years.

803
00:49:36.295 --> 00:49:36.775
Amazing.

804
00:49:36.775 --> 00:49:41.560
Watching it, the growth is phenomenal, and I finally have a client where I can start to utilize this.

805
00:49:41.560 --> 00:49:44.140
So I'm happy it's here, and it's complex.

806
00:49:45.720 --> 00:49:46.940
Great. There's a lot.

807
00:49:47.640 --> 00:49:48.460
Love it.

808
00:49:48.920 --> 00:49:49.740
Love it.

809
00:49:51.025 --> 00:49:54.225
Alright. Anything else from anybody before we we shut her down?

810
00:49:54.225 --> 00:49:57.445
Again, this will get watched hopefully by thousands

811
00:49:58.145 --> 00:50:03.285
of people post call. Everyone was super busy this evening, I'm sure, which is totally fine.

812
00:50:03.505 --> 00:50:05.605
But thank you for joining me today.

813
00:50:06.290 --> 00:50:09.589
And then one more piece, if you know anyone

814
00:50:10.210 --> 00:50:16.310
that's just like you, tell them about Simplero, please, because we love having you, and we would love to have more of you.

815
00:50:16.369 --> 00:50:17.250
I did this morning.

816
00:50:17.250 --> 00:50:23.055
I was at the networking event, and I was like, we were talking about CRMs, and I was, like, listening to what they were saying.

817
00:50:23.055 --> 00:50:25.795
And at some point, I said, well, I have an all in one solution.

818
00:50:26.895 --> 00:50:27.395
Nice.

819
00:50:28.015 --> 00:50:29.215
Love the address. Hey.

820
00:50:29.215 --> 00:50:35.970
If you ever wanna become a partner, you let me know, and we'll we'll make you an affiliate too if that ever became something that was interesting for you.

821
00:50:36.109 --> 00:50:38.069
Yeah. I have a link. I'm with you. Oh, great.

822
00:50:38.190 --> 00:50:43.330
Share it with my clients who use Kajabi, and they find Kajabi very frustrating to use.

823
00:50:43.630 --> 00:50:46.050
I've heard that. I've heard that before. Yeah.

824
00:50:46.425 --> 00:50:49.085
And for the users of Kajabi, it's,

825
00:50:49.865 --> 00:50:50.925
from what I've seen,

826
00:50:51.305 --> 00:50:55.245
it's a little tougher as well. Your platform seems to be better.

827
00:50:55.705 --> 00:50:57.739
We're trying. You you can tell.

828
00:50:57.739 --> 00:51:01.850
Calvin is just, like, on the warpath just trying to simplify as much as possible.

829
00:51:01.850 --> 00:51:06.670
So Actually, can I ask a question real quick? Please. You say stylus or silas?

830
00:51:07.050 --> 00:51:11.150
It's stylus. The rest of the world says silas. You can call me whatever you want.

831
00:51:12.810 --> 00:51:15.115
So the so the person I was talking to,

832
00:51:15.655 --> 00:51:16.234
is actually

833
00:51:16.535 --> 00:51:18.155
a more like a product

834
00:51:19.175 --> 00:51:19.675
entrepreneur.

835
00:51:20.055 --> 00:51:22.075
She like, she's she's doing painting.

836
00:51:22.775 --> 00:51:23.255
Mhmm.

837
00:51:23.655 --> 00:51:27.415
Does that do you have a lot of people who have actual physical

838
00:51:27.910 --> 00:51:33.450
Because this is more service oriented and Sure. Like, coaches and stuff. But does that work also for

839
00:51:34.550 --> 00:51:35.050
actual

840
00:51:35.350 --> 00:51:35.850
items?

841
00:51:36.390 --> 00:51:40.790
It Calvin. But the one caveat is we don't handle inventory well. Yeah.

842
00:51:40.790 --> 00:51:42.870
Like, it's that's the main issue. Right?

843
00:51:42.870 --> 00:51:51.385
Like, you can create with the higher tiered plans unlimited products, but you have to handle, like, all of the the post sale Calvin, like Yeah.

844
00:51:51.505 --> 00:51:54.065
Of the mailing. I told her that. Yeah. Yeah. That makes sense.

845
00:51:54.065 --> 00:52:07.270
So, I mean, we have lots of artists that use it, but they use it to, like, market their business and create side, you know, niche, you know, specific stuff that goes along with the physical art and then a lot of them that do, like, art courses too.

846
00:52:07.330 --> 00:52:11.205
But they can still do CRM. I mean, they can they have the whole yeah. Okay. Cool.

847
00:52:11.205 --> 00:52:15.805
And you can even sell physical art. You just kinda have to, like, you know, keep track.

848
00:52:15.805 --> 00:52:18.625
Because you Calvin say only one is I would say not inventory.

849
00:52:19.005 --> 00:52:20.285
It has inventory there.

850
00:52:20.285 --> 00:52:25.165
You're talking about fulfillment or, like, shipping cost based on size and and drop shipping.

851
00:52:25.165 --> 00:52:25.905
Email us.

852
00:52:26.530 --> 00:52:27.030
Yep.

853
00:52:27.730 --> 00:52:30.150
Yep. Thank you. Awesome. Cool.

854
00:52:31.010 --> 00:52:36.050
Awesome, guys. Well, I appreciate all of you, and I hope you have a wonderful rest of your day.

855
00:52:36.050 --> 00:52:37.910
Thank you. You too. You too, Silas.

856
00:52:38.210 --> 00:52:41.750
Thanks. Thanks, Ryan. Thanks, everybody. Thanks for coming. Bye. Bye.

