WEBVTT

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Instagram wants people to stay on the platform longer, and the way they do that is by giving them content that they actually wanna watch.

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So the more that you're creating content that

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people wanna watch and that are targeted to specific people, it's gonna do whatever the fuck it can to to match you with those people.

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Hey, Hey, everybody. I'm here with Divine Francine, the amazing hormone body,

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women's health coach.

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What do you call it? Fitness, wealth? What do you call health well, wealth.

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Fitness, health what do you call it? So women's whole body transformation

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through the past.

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See, you're much better than I am.

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I'm super glad to have you here. And,

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let's dive in. Like, we're tell me where you're at in your business and where you wanna be.

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What's what's most frustrating to you right now?

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What were you like what what's your dream business work life like?

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Those are a lot of loaded questions and big answers. Okay. Yes.

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So where I am now in my business, I've had my business

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online fully since 2019.

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And

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right now, it is to the point where I have

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three different offers.

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I have different platforms

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for each offer.

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And

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the most frustrating thing is

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consistent

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client

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acquisition

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to feed the I have it set up as an ascension

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ladder.

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Mhmm. So getting people into the

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base level.

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Mhmm. Whereas

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I really want people to come into all different levels.

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Mhmm.

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So it's like my marketing

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to feed there, and I feel that

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but but I want women for this level because this is my favorite piece, and I want one for this one because that's the highest ticket.

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So it's it's

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frustrating because it's the one.

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It's the the structure of the business and also the ability to put women in the different places,

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if that makes sense. So my messaging is kind of like, how does your business look?

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Mhmm. Mhmm. Okay.

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So let's dive a little bit into that.

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So what are the what are the offers and what are the you said they're each different platforms.

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So tell me about that.

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So Magnetic Foundation is my foundational

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offer, and that is basically, it takes a woman that has been disciplined, but she's overriding herself, and we create safety within the discipline.

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So it's regulation

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regulated discipline, basically.

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Mhmm. So the main platform for that I use is Trainerize,

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which is rebranded

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as my app.

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And then I use GoHighLevel

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for

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a piece of the course that we have in the community.

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Mhmm.

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And then Magnetic Body is the next level of that where women start to become their own structure

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and learn their body, learn the rhythm of their body.

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So they're taking the hands off of the structure that I built. Right?

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And they're becoming the program.

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Mhmm. So for that, I'm only using

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the,

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the course inside of

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GoHighLevel,

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and then we're doing Marco Polo

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for our communication.

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Okay. I don't know what my what is Marco Polo? Oh, yeah. So Marco Polo is just an app. It's like a,

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it's like a video chat app where,

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like, I would leave you a, basically, a video

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message.

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Mhmm. You watch it, and then you respond back.

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Got it. Okay. I think yeah. I may have come across that a while ago. Okay. Cool.

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Got it. Yeah. And then the third level

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And then my third level, the devotion method, so that's one on one,

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coaching. So it's a private coaching experience.

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And with that one, it's basically just her and I and then Marco Polo.

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Mhmm.

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And so I'm wanting to

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add some more things to that. And at the same time, I know my

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my

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thing, like, my mental

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piece has always been, oh, I need to give more, which

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I know I don't

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Mhmm. Because what I'm giving is

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above and beyond. And at the same time, like, but I'm charging so much, and there's no course.

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There's no this. There's no you know?

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Mhmm. Yeah. Got it. Yeah. So what are what are the price points for each of these?

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So magnetic foundation

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is 5 k.

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Mhmm. Magnetic body is 8 k, and then,

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the devotion method is 12.

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For?

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Magnetic,

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the the time length. Mhmm. Foundation is five months, body is 4, and

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devotion is 6.

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Mhmm.

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Got

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it. Got it. So

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wait.

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So magnetic body and devotion method are the same same monthly?

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The same amount of time? No.

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So if is 8 k for four months and devotion method is 12 k for six months, that comes out to 2 k $2 a month for both of them.

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So is it

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It does.

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Yeah.

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Okay.

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Gotcha. Okay. So devotion should be higher?

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Maybe. Yeah.

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Yeah. Yeah.

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Yeah. Okay. And where are most of you people coming in now at the lower level?

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Mhmm.

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Mhmm. So lower but mhmm.

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So let me take that back. So lower level so

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foundation

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is a,

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container that's been innovated that had existing clients in there. Right?

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So I elevated it, changed the structure, added to it,

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rebranded it.

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Magnetic body was just launched this year. This is the first cohort.

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Mhmm. So I had so I guess I had the most clients come into that one. So I had four into that one,

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and devotion

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is also just new. So the the beginning of this year, I just went through a full rebrand.

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I looked my business before because it wasn't in alignment with this identity I was teaching from old identity.

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Understood. Yeah. Totally get it. Okay.

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And what's the avatar?

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Is it the same avatar for for for all three offers, just a different place in their journey, or what's the who's the who are who's each one for?

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So different place in their journey. So

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my main

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ideal client is a former fitness competitor.

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Mhmm.

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Body competitions, fitness competitions, athlete,

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a woman of high capacity that has basically built her identity on her body, and her body now is not responding.

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And she's doing all of the things right. She's still very disciplined.

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She is more disciplined than she's ever been.

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Right? And nothing's working.

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Mhmm.

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I see. And and what's your mechanism there?

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How to get her out of it? Mhmm.

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So nervous system, number one. Mhmm. She's not regulated.

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Her body is responding to years of the discipline, so it's creating safety within the body that starts with the nervous system.

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Mhmm. And then physiology.

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So we're going into hormones. We're going into metabolism.

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All like hormone replacement, or is it just, like No. Through

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Yeah. So through nourishment, nutrition,

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nutrition, lifestyle.

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I don't use any outside supplements or, like, everything is through the body using food, using, you know, basically, things that the earth created.

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Right? Amazing. Yeah.

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And then,

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identity.

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So it's also the internal piece.

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Mhmm. So

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the thorough line through it is the devotion.

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Right? So women have been coming from this discipline, punishment,

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breaking down my body to now we're supporting the body. We're listening to her,

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and we're moving through with love, love, and commitment.

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So just using that as the I don't know how deep into this you are, but frequency.

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Right? Changing the energetic landscape of the body. Mhmm. Right?

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And with that trust, causes the body to respond and change.

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So that starts the devotion feedback loop.

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Mhmm. So as she stops self abandoning

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and she starts to choose herself and trust herself,

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then her true identity now is starting to come out. Mhmm.

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Yeah.

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Right? Because she's not saying no, or she's not saying yes when she means no.

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She's not staying

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in careers,

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relationships that are not aligned.

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Right?

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So all of that is now coming up.

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Cool. Yeah. I'm tracking. Makes perfect sense. Cool. I love that. Yeah.

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I mean, my like, the way I look at at it is, like, everything is downstream from energy.

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Right? Everything in the body is downstream from energy.

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Mhmm.

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Yeah.

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Everything in life is downstream from energy.

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Yeah.

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Yeah. Cool. So,

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what what got you into this?

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My body.

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Mhmm.

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Really everything that I've I've done has been a

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from an experience from going through some

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dark shit with myself

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Mhmm. And coming out the other end.

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Mhmm. And so I have the ability or the skill, the gift of taking, okay, what was this?

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Let me put this into a process.

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Mhmm. And teach it to other women. And it's I mean, my body,

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something I say all the time, my body is my oracle. Right? She's taught me everything that I know.

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And so that has been the innovation

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of my business

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from, you know, the basics of let's just do macros and lift heavy weights.

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Mhmm. Right? It's perimenopause,

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working through that, navigating, and now the nervous system, identity,

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devotion,

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you know, the devotion piece for me started when I got divorced three years ago.

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Oh. And so that's been a journey of mine. And,

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yeah.

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Mhmm. So that's how I got here.

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So you're a fitness competitor, athlete yourself?

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Yeah.

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Mhmm. What got you into that?

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CrossFit.

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Mhmm.

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Yeah.

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I was

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twenty twenty seven when I found CrossFit. And then prior to that, I just

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I mean, I did hair. I was great at what I did, and I wanted to change my body.

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And I was going to the gym. I didn't know what to do. I got my personal training certification.

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Then my dad found CrossFit.

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We went and got certified, ended up opening up a gym.

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And that, like, when I found CrossFit, I fell in love with fitness because it was fun, and it was something that I was good at.

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Mhmm. And it was changing my body.

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Mhmm. So I was like,

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Okay.

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So CrossFit competitions

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And to prove myself when I opened my CrossFit gym, I did,

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a bikini competition.

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Right? I'll do I'll do all I'll do my own nutrition. I'll do my own training.

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Right? And so I placed,

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and that started that spiral of disordered eating, good food, bad food.

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Mhmm. Got it. Yeah.

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Did did you say that your dad discovered CrossFit?

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Mhmm.

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Mhmm.

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Yeah.

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Well, discovered it for us. Right.

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For us, meaning for him and you and for for the whole family? Or Yeah. Yeah. For him and I.

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Okay. Yeah.

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And where do you have siblings?

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I do. I have a younger sister.

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Okay. She wasn't into it?

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Her and her wife,

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cleaned the gym for us. They came to some classes, but they were you know?

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We were, like, hardcore. My mom too, she was my head coach.

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So, yeah, she was involved, but not to the extent that we were.

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Got it. And then you guys your family you opened a family gym,

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CrossFit gym.

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Yep. Yep. My dad and I, and then I ended up buying them out four years into it.

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In the fourth year. Mhmm.

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Cool. That sounds like a fun family adventure.

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Oh, yeah. Yeah. Yeah. I'm grateful I had that time with my dad.

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Most people don't have that with their I mean, with either of their parents, both my parents.

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We're super close.

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Yeah. Yeah. It's so funny. It was, like, ten years ago, I went I'm from Denmark,

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and my dad and I spent a week on the on the coast over here in California driving down the coast.

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It was a dream of his to do, and we spent a week doing that.

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And I realized it's the only week that we've ever spent together, just an eye Oh. Ever. Ever. Cool.

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Because my mom was around. My brother was around. Other people are doing it's like,

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it's never happened before since

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Yeah. Yeah. Wow.

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Yeah. That's pretty big.

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Yeah. It is. Those moments are are they matter. It's important to do. Mhmm. Yeah. So cool.

252
00:13:33.950 --> 00:13:37.490
It's beautiful beautiful that you had that. Yeah. Thank you. So

253
00:13:38.110 --> 00:13:44.565
so, yeah, what's in your business, what's working, and and what do you feel is not quite working? So

254
00:13:45.825 --> 00:13:49.825
I I've I've been I follow you on the on Instagram. I see you're posting. You're active there.

255
00:13:49.825 --> 00:13:53.525
You do clearly have some things that are that are working there. Mhmm.

256
00:13:53.665 --> 00:13:57.025
Is that are you getting the the people that you want from there? Or

257
00:14:00.000 --> 00:14:01.060
Yes and no.

258
00:14:02.320 --> 00:14:07.060
I mean, the majority of my clients are from social media or Mhmm. Referrals.

259
00:14:08.160 --> 00:14:11.460
And so I would say that it's working.

260
00:14:12.375 --> 00:14:13.675
Could it be working better?

261
00:14:14.055 --> 00:14:14.875
For sure.

262
00:14:15.255 --> 00:14:17.115
Absolutely. 1000%.

263
00:14:19.655 --> 00:14:23.355
My the product that I deliver, the transformation that I facilitate,

264
00:14:23.895 --> 00:14:25.595
that absolutely works.

265
00:14:25.895 --> 00:14:26.395
Mhmm.

266
00:14:28.260 --> 00:14:29.160
What is

267
00:14:29.460 --> 00:14:30.520
not working

268
00:14:30.980 --> 00:14:33.240
or, like, isn't even there is,

269
00:14:35.380 --> 00:14:36.840
like, any type of

270
00:14:37.940 --> 00:14:43.005
like, at one point, I was doing, like, lead magnets and collecting emails, and I just

271
00:14:44.125 --> 00:14:48.225
have not been doing that at all. It's like going into my CRM. I'm like,

272
00:14:49.085 --> 00:14:52.865
I had an assistant for a while, and then I it was just not

273
00:14:54.925 --> 00:14:59.810
happening the way you know, like, things were falling through the cracks and not being done correctly and deadline.

274
00:14:59.810 --> 00:15:00.930
I was like, you know what? I'm gonna do

275
00:15:01.730 --> 00:15:05.990
so when I rebranded, I was like, let me just do all of the things myself.

276
00:15:06.850 --> 00:15:09.750
And so that's also not working.

277
00:15:12.165 --> 00:15:14.505
Because I shouldn't be doing all of the things myself.

278
00:15:15.045 --> 00:15:15.545
Yeah.

279
00:15:15.925 --> 00:15:18.425
Yeah. So you're all the things being, like,

280
00:15:19.205 --> 00:15:23.385
posting, editing, all the social media as well, and then, like, all the

281
00:15:24.140 --> 00:15:27.680
CRM stuff and courses and action access and

282
00:15:28.060 --> 00:15:29.200
products and all that?

283
00:15:29.740 --> 00:15:32.080
Yeah. Yeah. Like, I'm doing all of it. So

284
00:15:32.620 --> 00:15:36.320
what I would love to just do is the content

285
00:15:37.135 --> 00:15:42.515
be the one on one with the clients, with the prospective clients, you know, the enrollment calls,

286
00:15:43.935 --> 00:15:47.154
in the DMs. I'm totally fine with that because, again, the energy.

287
00:15:47.455 --> 00:15:51.235
Right? I would like my energy to be there and with those people.

288
00:15:51.720 --> 00:15:54.139
But, yeah, as far as CRM goes with

289
00:15:54.519 --> 00:15:55.899
building landing pages

290
00:15:56.360 --> 00:15:57.259
and emails

291
00:15:57.879 --> 00:15:58.379
and

292
00:15:59.240 --> 00:16:04.379
building courses and checking that are like yeah. I don't wanna do all that stuff.

293
00:16:06.355 --> 00:16:07.495
Totally get it.

294
00:16:08.835 --> 00:16:09.335
Okay.

295
00:16:12.275 --> 00:16:12.775
So

296
00:16:15.635 --> 00:16:16.135
Instagram

297
00:16:16.880 --> 00:16:17.779
leads clients,

298
00:16:18.800 --> 00:16:20.260
so, yeah, when you

299
00:16:20.800 --> 00:16:22.180
when you were doing

300
00:16:23.040 --> 00:16:27.840
the lead magnets, do you were you what were you doing that was working, or was nothing working?

301
00:16:27.840 --> 00:16:32.340
Like, was it getting leads, but then things broke down, or was it, like, it wasn't attracting people?

302
00:16:32.665 --> 00:16:34.205
Yeah. I feel like it was

303
00:16:37.145 --> 00:16:40.765
so I would get the I would get the leads. Right? I would get the email address,

304
00:16:41.465 --> 00:16:43.885
and then it would just and then it was just ghost.

305
00:16:44.425 --> 00:16:45.805
Mhmm. Right? Follow-up ghost.

306
00:16:46.665 --> 00:16:47.165
Mhmm.

307
00:16:47.649 --> 00:16:48.149
So

308
00:16:48.690 --> 00:16:53.170
what I think may have been the problem so at that time, I was working with a different,

309
00:16:53.649 --> 00:16:54.550
mentor company.

310
00:16:55.730 --> 00:16:56.230
And

311
00:16:57.010 --> 00:16:58.149
so the the

312
00:16:58.690 --> 00:17:00.709
boosted post that I had on Instagram

313
00:17:01.089 --> 00:17:01.589
was

314
00:17:02.095 --> 00:17:03.235
me dry brushing

315
00:17:03.615 --> 00:17:07.714
in a bathing suit, right, which is gonna pull people in because my body.

316
00:17:08.015 --> 00:17:10.355
And at the same time, looking back,

317
00:17:10.895 --> 00:17:13.954
I didn't even know what dry brushing was

318
00:17:14.730 --> 00:17:15.869
until recently.

319
00:17:17.130 --> 00:17:21.869
Right? And I didn't know that it supported hormones. Most people don't know that.

320
00:17:22.250 --> 00:17:23.390
Mhmm. So

321
00:17:24.569 --> 00:17:31.985
am I really pulling in people that are having challenge with their hormones, or I'm pulling in people because they're like, oh, look at this girl in this bikini.

322
00:17:31.985 --> 00:17:35.605
She's got an amazing body. Let me just Okay. What's her thing?

323
00:17:36.144 --> 00:17:37.684
Right. Right? And then they're like,

324
00:17:38.304 --> 00:17:39.845
I'm gonna brush my body

325
00:17:41.270 --> 00:17:42.490
for hormones.

326
00:17:42.950 --> 00:17:46.010
Like, is this really gonna help me? And so ghost.

327
00:17:46.789 --> 00:17:49.529
Mhmm. Right? Yeah. That's what I think.

328
00:17:49.990 --> 00:17:52.809
Yeah. Yeah. Yeah. Are you getting followers on Instagram?

329
00:17:53.815 --> 00:17:54.555
New followers?

330
00:17:55.415 --> 00:18:01.195
And I turned my boosted post off, and it's, like Mhmm. Like a sprinkle throughout the week.

331
00:18:01.255 --> 00:18:05.915
A few Yeah. Maybe, like Yeah. Five to ten, ten at the very most.

332
00:18:06.310 --> 00:18:10.490
Mhmm. Yeah. Where I was getting with the boosted post, we were, like,

333
00:18:12.390 --> 00:18:13.530
it was, like, twelve

334
00:18:13.910 --> 00:18:14.890
twelve a day

335
00:18:15.590 --> 00:18:16.810
Mhmm. At least.

336
00:18:17.430 --> 00:18:19.610
Yeah. Okay. No. It makes sense.

337
00:18:20.955 --> 00:18:21.455
Yeah.

338
00:18:21.674 --> 00:18:26.895
I mean, so just looking taking a quick look at your Instagram, I think there's an opportunity here to be

339
00:18:27.275 --> 00:18:31.215
way more specific based on the avatar that you're you're telling me about. Right?

340
00:18:34.750 --> 00:18:36.370
Like, some of these headlines,

341
00:18:39.549 --> 00:18:41.789
you're doing every everything right. That's why it's not working.

342
00:18:41.789 --> 00:18:46.510
It's a it's a interesting hook, but there's but it's not very specific. Right? You're not listening.

343
00:18:46.510 --> 00:18:51.504
That's the problem. It's like, who is it doesn't tell me anything about, like, oh, I'm a fitness.

344
00:18:51.644 --> 00:18:52.304
You know,

345
00:18:53.245 --> 00:18:56.945
former fit fitness, we I forgot what you the word you used.

346
00:18:57.725 --> 00:18:59.585
Athlete, fitness competitor

347
00:18:59.965 --> 00:19:02.630
Yeah. Athlete, and, like, you know,

348
00:19:03.090 --> 00:19:06.470
it doesn't it doesn't call out that person. Right?

349
00:19:06.850 --> 00:19:12.310
Yeah. This one, if you ever competed, this is for you. Doesn't say, tell me what I'm competing in.

350
00:19:12.690 --> 00:19:17.095
Yeah. Starvation justice wellness could that's a it's a very broad topic. Right?

351
00:19:17.095 --> 00:19:18.315
Like, a lot of people,

352
00:19:19.015 --> 00:19:22.295
would relate to that. But, again, it's not calling out that specific avatar.

353
00:19:22.295 --> 00:19:23.355
So I think that's definitely,

354
00:19:24.135 --> 00:19:24.795
in general,

355
00:19:26.135 --> 00:19:35.770
like, going very granular with exactly what this avatar is feeling at 1AM or 2AM when they wake up in the middle of the night, what are they actually thinking?

356
00:19:35.910 --> 00:19:37.290
Right? Mhmm. Like,

357
00:19:38.870 --> 00:19:44.815
the more you can go granular with that, the more people are gonna the right person is gonna respond to that.

358
00:19:45.435 --> 00:19:48.015
Okay. Yeah. That makes total sense.

359
00:19:48.475 --> 00:19:49.295
Mhmm. Yeah.

360
00:19:50.395 --> 00:19:51.275
So it was like

361
00:19:56.860 --> 00:19:58.799
whenever we talk about, like, the more

362
00:19:59.419 --> 00:20:04.720
the general things, like and we all everybody has this tendency. Right? We talk talk in the general

363
00:20:05.419 --> 00:20:08.059
because we'll well, it's different for this person and that person.

364
00:20:08.059 --> 00:20:09.760
Everybody has a little bit differently.

365
00:20:09.885 --> 00:20:15.805
But the more specific we actually go with it, the more it hooks people in even if their particular situation is a little bit different.

366
00:20:15.805 --> 00:20:19.665
So I think that's the it's probably the biggest opportunity there,

367
00:20:20.685 --> 00:20:21.585
that I see,

368
00:20:22.960 --> 00:20:24.800
without, like, clicking in and and watching.

369
00:20:24.800 --> 00:20:27.860
I've seen some of your things, but but without clicking in here and watching.

370
00:20:28.320 --> 00:20:32.820
I think you're doing a great job of, like, just showing yourself and and kinda being real.

371
00:20:33.440 --> 00:20:34.580
In general to

372
00:20:37.755 --> 00:20:38.255
the

373
00:20:38.955 --> 00:20:41.055
three core p types of content.

374
00:20:41.115 --> 00:20:45.295
One is, like, the authority that that just demonstrates that you know what you're talking about.

375
00:20:46.155 --> 00:20:51.210
One is the problem awareness where you're helping people understand, oh, the reason why you're not

376
00:20:51.529 --> 00:20:56.350
where you wanna be is this thing that you didn't realize you need it, which I think you're also doing.

377
00:20:56.730 --> 00:21:02.890
And then, like, just the human side where you're just being goofy or just being you or just review let letting letting people see you.

378
00:21:02.890 --> 00:21:04.830
Like Yeah. Combine those.

379
00:21:05.385 --> 00:21:08.045
Yeah. When you combine those, like, that's that's

380
00:21:08.425 --> 00:21:11.725
that's what kinda does the trick, and then it's figuring out the exact

381
00:21:12.185 --> 00:21:15.065
format that works for you. Some people like to be very structured.

382
00:21:15.065 --> 00:21:19.670
Some people like to be more yappy. Some people like like, you know, be more in response.

383
00:21:19.670 --> 00:21:21.930
Some people, it works really great to do,

384
00:21:22.310 --> 00:21:26.250
like, live interactions that get repurposed. Other people, it works great to

385
00:21:26.870 --> 00:21:28.390
just record straight to camera.

386
00:21:28.390 --> 00:21:31.370
Like, it's different it's different for different people what's gonna work.

387
00:21:31.670 --> 00:21:33.210
Okay. Yeah. Yeah.

388
00:21:34.205 --> 00:21:35.745
Yeah. And I I, like,

389
00:21:36.125 --> 00:21:41.425
I find that I dip in and out of that. Like, I'll I'll make things about my life.

390
00:21:41.885 --> 00:21:43.025
Right? And then

391
00:21:43.645 --> 00:21:44.305
I won't.

392
00:21:44.685 --> 00:21:48.610
It's like, I'll do it for a few weeks, and then I won't. Because I'm like, oh, it's the weekend.

393
00:21:48.610 --> 00:21:49.830
I don't wanna do anything.

394
00:21:50.530 --> 00:21:52.070
I've been doing that all week.

395
00:21:52.450 --> 00:21:52.950
Right.

396
00:21:54.130 --> 00:21:57.750
But yeah. Yeah. Yeah. And like you said, getting into the flow

397
00:21:58.210 --> 00:21:58.710
also.

398
00:21:59.305 --> 00:22:02.365
Yeah. Yeah. What's your process for generating the content?

399
00:22:05.145 --> 00:22:05.545
Well

400
00:22:06.185 --> 00:22:06.685
so

401
00:22:09.065 --> 00:22:09.885
I have,

402
00:22:10.585 --> 00:22:11.965
a few different AIs.

403
00:22:12.740 --> 00:22:18.040
Mhmm. And so I'll use them. And then based on, like, what I'm doing so

404
00:22:18.740 --> 00:22:19.560
my avatar,

405
00:22:20.180 --> 00:22:24.580
my ideal client, like, that was also just a, like, a re

406
00:22:25.315 --> 00:22:26.135
like, refinement

407
00:22:26.515 --> 00:22:28.215
over the last, like,

408
00:22:30.275 --> 00:22:31.335
not even month.

409
00:22:32.515 --> 00:22:38.195
So when you had said you're not calling anyone out, I was scrolling through this morning and looking at my hooks, and I'm like, okay.

410
00:22:38.195 --> 00:22:41.210
These are repeatable. I'm like, and this one says competitive.

411
00:22:41.210 --> 00:22:44.409
Basically, everything you just said, I'm like, alright. I gotta start calling her out.

412
00:22:44.409 --> 00:22:46.750
I don't wanna stick me. Yeah. And

413
00:22:47.129 --> 00:22:49.149
I also have, like, an uncomfortability

414
00:22:50.090 --> 00:22:51.870
about that. And I'm,

415
00:22:53.945 --> 00:22:59.325
like, picking at that to figure out what that is so I can, get past that. But any accountability.

416
00:23:00.505 --> 00:23:01.005
So

417
00:23:02.265 --> 00:23:04.125
I think because it's so

418
00:23:05.145 --> 00:23:06.525
a former fitness competitor.

419
00:23:07.145 --> 00:23:07.645
Right?

420
00:23:08.260 --> 00:23:09.799
Mhmm. And then I'm like,

421
00:23:10.900 --> 00:23:11.400
okay.

422
00:23:11.860 --> 00:23:12.360
But

423
00:23:12.820 --> 00:23:13.320
also,

424
00:23:13.700 --> 00:23:15.000
like, ex athlete

425
00:23:15.780 --> 00:23:20.520
because it's kinda the same thing. Right? She's been doing those things. I'm like, but also,

426
00:23:21.315 --> 00:23:25.475
like, what about, like, women that speak on stages because their body matters.

427
00:23:25.475 --> 00:23:29.815
Like, that's their confidence. And I'm like, so if I if I just do former

428
00:23:30.274 --> 00:23:31.894
competitor fitness competitor,

429
00:23:34.355 --> 00:23:35.654
how do I find them?

430
00:23:37.550 --> 00:23:38.850
Because I've never been

431
00:23:39.150 --> 00:23:39.650
that

432
00:23:40.110 --> 00:23:40.610
specific

433
00:23:41.390 --> 00:23:43.650
Mhmm. With my ideal client before.

434
00:23:44.110 --> 00:23:47.250
So prior to this, it was, you know, perimenopause, menopause,

435
00:23:47.550 --> 00:23:48.690
if you're over 40.

436
00:23:49.255 --> 00:23:49.495
You know?

437
00:23:49.495 --> 00:23:56.475
Before that, it was, like, you know, midlife women that have been in the diet, you know, hamster wheel cycle, whatever.

438
00:23:56.934 --> 00:23:58.955
I've now ever been, like, former

439
00:23:59.255 --> 00:24:00.235
fitness competitor.

440
00:24:02.130 --> 00:24:05.590
So my brain is kinda like, if you do that, you're pigeonholing yourself

441
00:24:06.130 --> 00:24:08.070
Yeah. Which I know isn't true.

442
00:24:08.530 --> 00:24:09.030
Yeah.

443
00:24:09.650 --> 00:24:11.670
How many people are there on the planet?

444
00:24:12.450 --> 00:24:16.710
I know. I don't well, I don't know how many people have led a fucking lot.

445
00:24:17.255 --> 00:24:18.555
Ballpark 8,000,000,000?

446
00:24:19.095 --> 00:24:24.315
Okay. Yeah. Well, a lot of them don't have money to invest, so we can cut those out. But yeah. I

447
00:24:25.495 --> 00:24:29.275
mean right. There's no. I get it. Totally totally common. Right?

448
00:24:29.575 --> 00:24:32.155
How how many women are there who have been

449
00:24:32.710 --> 00:24:33.530
fitness competitors

450
00:24:33.910 --> 00:24:35.050
and or athletes?

451
00:24:36.870 --> 00:24:37.610
A ton.

452
00:24:38.070 --> 00:24:38.730
A ton.

453
00:24:39.430 --> 00:24:40.970
Just in The US and Canada.

454
00:24:41.350 --> 00:24:44.730
Probably a freaking ton. Mhmm. Yeah. Yep. Yeah.

455
00:24:45.270 --> 00:24:45.770
And,

456
00:24:46.985 --> 00:24:49.085
if they're at that level, they're probably

457
00:24:50.345 --> 00:24:54.745
very used to investing in their own training, whatever it is. Right? Mhmm.

458
00:24:54.745 --> 00:25:00.365
Diet, supplements, gyms, trainers, all that stuff. Mhmm. So they're they're they're

459
00:25:01.225 --> 00:25:02.365
used to investing.

460
00:25:03.280 --> 00:25:07.140
Mhmm. So yeah. Yeah. How many do you need to have a great business?

461
00:25:08.320 --> 00:25:09.140
Not a lot.

462
00:25:10.000 --> 00:25:12.580
Mhmm. What? Like, a 120,

463
00:25:12.960 --> 00:25:13.620
500?

464
00:25:14.560 --> 00:25:16.054
All of that. Isn't it?

465
00:25:16.595 --> 00:25:20.294
Alright. Twenty, fifty, 70 as long as they continue to keep coming.

466
00:25:20.674 --> 00:25:23.975
Right. Exactly. Right? So, yeah, don't eat that many.

467
00:25:24.835 --> 00:25:28.960
And so it's way more likely that you're gonna find them if you speak to them. Right?

468
00:25:29.340 --> 00:25:31.200
Yeah. Yeah. And the the other thing is, like,

469
00:25:32.780 --> 00:25:36.780
when you're specific, even if it's not that like, someone who's like, hey.

470
00:25:36.780 --> 00:25:38.640
I'm not a Formus Fitness competitor,

471
00:25:39.020 --> 00:25:43.040
but I can relate to everything that you're talking about, they're still gonna relate to it.

472
00:25:43.515 --> 00:25:47.275
Okay. Do you know what I'm saying? So it's less about, like, well, you can do both. Right?

473
00:25:47.275 --> 00:25:48.955
You can call them out and say, hey.

474
00:25:48.955 --> 00:25:55.055
You've been, like, a hardcore fitness competitor, and everything that used to work to train your body just isn't working anymore.

475
00:25:55.195 --> 00:25:56.655
Here's why. Right?

476
00:25:57.480 --> 00:26:00.920
Like, that should be your hook, like, over and over again, basically. Right?

477
00:26:00.920 --> 00:26:04.280
Like, that's the thing with social media. We post the same shit over and over again.

478
00:26:04.280 --> 00:26:14.895
Like, once you figure out the the things, the angles, the formats, the things that work for you, you you're gonna say the same shit over and over again, the same like, just slightly different ways, which I'm sure is this fucking same thing you do in your coaching.

479
00:26:14.895 --> 00:26:20.275
Right? Right. Right. Right. Yeah. Like, it's just we only have so many things to sell or or to say.

480
00:26:20.335 --> 00:26:21.475
Mhmm. So

481
00:26:21.855 --> 00:26:26.515
but when you make it make it that specific, someone who's like, well, I haven't been, like, a fitness competitor,

482
00:26:27.160 --> 00:26:27.820
but I

483
00:26:28.120 --> 00:26:31.960
have used my body in that way where I've been very disciplined and very driven.

484
00:26:31.960 --> 00:26:35.560
I could just feel like things are shifting. It's not working for me anymore.

485
00:26:35.560 --> 00:26:39.260
Let me talk to this divine lady because she seems to be on to something.

486
00:26:39.400 --> 00:26:42.060
Like, they're still gonna respond to it. Right?

487
00:26:42.394 --> 00:26:44.975
Yeah. Okay. So yeah. Yeah.

488
00:26:45.754 --> 00:26:48.975
Hell yeah. You're right. Thank you for saying that. Yeah.

489
00:26:50.715 --> 00:26:54.095
And it's like it takes a moment to train the algorithm in

490
00:26:54.520 --> 00:26:57.020
finding your pocket of people. And if you're transitioning,

491
00:26:57.400 --> 00:27:02.460
right, it's gonna take a few months for it to to rejigger to find your your pool of people.

492
00:27:02.760 --> 00:27:06.375
But the more you stick with it, the more it's gonna happen. You know?

493
00:27:06.775 --> 00:27:11.675
Okay. I didn't know. I didn't know that. Yeah. Like, the other reason start to find them for me.

494
00:27:11.895 --> 00:27:16.235
What was that? I didn't know that it would start to find them for me if I'm not doing something.

495
00:27:16.855 --> 00:27:20.850
Yeah. So Instagram wants people to stay on the platform longer.

496
00:27:21.410 --> 00:27:25.809
Right? And the way they do that is by giving them content that they actually wanna watch.

497
00:27:25.809 --> 00:27:28.309
So the more that you're creating content that

498
00:27:28.690 --> 00:27:30.630
people wanna watch and that, like,

499
00:27:31.250 --> 00:27:36.789
that are targeted to specific people, it's gonna it's gonna do whatever the fuck it can to to match you with those people.

500
00:27:36.825 --> 00:27:40.745
It's all through the content. It's all through the content speaking to those people.

501
00:27:40.745 --> 00:27:42.764
And then over time, it's like, oh, these people

502
00:27:43.705 --> 00:27:48.205
these people resonate with this. Like, let's show more of of her stuff to that to these people.

503
00:27:48.264 --> 00:27:52.524
Like, basically, the way that reels work. Right? So carousel posts are different.

504
00:27:53.920 --> 00:27:57.220
Image posts are different. Like but reels

505
00:27:57.760 --> 00:28:00.820
are the ones that are shown primarily to non followers.

506
00:28:01.440 --> 00:28:04.980
Okay. And so it'll when you post the reel, it'll be shown

507
00:28:05.705 --> 00:28:07.325
to some part of your followers

508
00:28:07.705 --> 00:28:11.245
and then, like, two thirds, three quarters non followers, typically.

509
00:28:12.345 --> 00:28:16.365
There's also trial reels, which are shown exclusively to non followers.

510
00:28:16.985 --> 00:28:17.725
Right? So

511
00:28:18.900 --> 00:28:20.600
only non followers see those.

512
00:28:22.100 --> 00:28:27.720
But the way it works is that it's gonna send that video, that reel, and it's gonna show them show it to, like,

513
00:28:28.100 --> 00:28:28.760
you know,

514
00:28:29.220 --> 00:28:31.635
a 100 people, a couple 100 people or something.

515
00:28:31.795 --> 00:28:36.055
And if they're watching it, then it's gonna keep distributing it to more people.

516
00:28:36.595 --> 00:28:45.740
But if those first that first group of people are mostly swiping and not watching it, then it's gonna be like, not that good, and then it's not gonna show it wider.

517
00:28:45.880 --> 00:28:48.300
So that's the game. Like, so we first we gotta

518
00:28:48.600 --> 00:28:55.100
get the the hook and the opening right so that the person that you're speaking to is just like, I can't not watch this thing.

519
00:28:55.160 --> 00:28:59.020
Like, I have to know what's next. And so that's all about, like, hook curiosity.

520
00:29:00.015 --> 00:29:06.755
And then, like, the second sentence is, like, not just a hook, but really the second sentence is the one that kinda deepens the stakes.

521
00:29:06.815 --> 00:29:08.195
This is costing you

522
00:29:08.895 --> 00:29:13.795
time, money, like, emotional pain, whatever. Like, what is what are the stakes here?

523
00:29:13.960 --> 00:29:16.760
That gets people more invested. Now they're more likely to work through.

524
00:29:16.760 --> 00:29:22.060
There's a whole thing of, like, you know, hooking people, rehooking people, all that kind of stuff

525
00:29:22.360 --> 00:29:26.220
that you can start studying. But, essentially, like,

526
00:29:27.565 --> 00:29:36.545
the whole content balance is all about, like, well, here's frameworks and techniques and, like, the hooks and, like, all that stuff and formats, and here's, like, my expression.

527
00:29:36.845 --> 00:29:41.265
And so we don't wanna lose your voice, your authentic voice in in the frameworks,

528
00:29:41.690 --> 00:29:45.470
But we also wanna give it a little bit of structure so that it it it gets

529
00:29:45.770 --> 00:29:48.670
you know, it works with the algorithm. So that's kind of the game.

530
00:29:48.730 --> 00:29:52.910
It's like the classic masculine feminine dance. Right? Right. Right. Feminine,

531
00:29:53.290 --> 00:30:02.535
you know, is the radiance and then, like, the content, the the the voice, but we need to give it that structure that gives it the the the the direction so it can flow.

532
00:30:02.535 --> 00:30:08.615
There is a The river and the river banks. Right? Yeah. Yeah. That's the whole game. Yeah. Okay.

533
00:30:08.615 --> 00:30:09.515
That makes sense.

534
00:30:10.140 --> 00:30:11.760
Yeah. I would say play with that.

535
00:30:13.020 --> 00:30:17.580
So what's tell me more about, like, the the frustration that you're in right now with your business.

536
00:30:17.580 --> 00:30:18.960
What's what's frustrating?

537
00:30:20.140 --> 00:30:20.960
What's challenging?

538
00:30:28.095 --> 00:30:29.794
I guess the most frustrating

539
00:30:30.335 --> 00:30:31.955
piece is that I don't

540
00:30:32.815 --> 00:30:33.315
have

541
00:30:35.135 --> 00:30:35.635
a

542
00:30:37.422 --> 00:30:40.130
what are the words that I wanna use for this? A predictable

543
00:30:40.669 --> 00:30:41.970
I don't have predictable

544
00:30:42.429 --> 00:30:42.929
outcome

545
00:30:43.390 --> 00:30:43.890
consistently.

546
00:30:44.590 --> 00:30:46.929
Mhmm. Like, predictable baseline.

547
00:30:47.630 --> 00:30:49.490
Mhmm. Right? It's like

548
00:30:50.054 --> 00:30:52.715
when the month resets, I'm like, oh, okay.

549
00:30:53.335 --> 00:30:53.835
Alright.

550
00:30:54.695 --> 00:30:55.195
Mhmm.

551
00:30:56.054 --> 00:30:57.514
How long has that been the case?

552
00:31:01.495 --> 00:31:01.995
So

553
00:31:02.840 --> 00:31:04.860
I've had feast or famine

554
00:31:05.640 --> 00:31:06.140
for

555
00:31:08.520 --> 00:31:09.020
probably

556
00:31:09.320 --> 00:31:10.460
a couple years.

557
00:31:10.760 --> 00:31:17.260
However, the famine has not been as famine y as it was, you know, years ago.

558
00:31:20.195 --> 00:31:22.455
Mhmm. But the end of last year was was,

559
00:31:23.154 --> 00:31:23.975
pretty rough.

560
00:31:24.515 --> 00:31:29.015
Mhmm. But prior to that, I had I like, I doubled my business the year before that.

561
00:31:30.275 --> 00:31:33.960
I was on track to do that last year, and then the last quarter was like

562
00:31:35.080 --> 00:31:36.140
What do you think happened?

563
00:31:37.000 --> 00:31:37.500
So

564
00:31:37.960 --> 00:31:39.500
I believe that it was

565
00:31:39.960 --> 00:31:41.260
so some universal

566
00:31:41.640 --> 00:31:43.340
things happening and also

567
00:31:43.640 --> 00:31:44.140
my

568
00:31:44.680 --> 00:31:49.005
my mindset and my frequency. So I got I got served with a,

569
00:31:49.804 --> 00:31:55.085
a lawsuit case from years ago. And basically, this company wants to,

570
00:31:55.485 --> 00:31:56.544
take all my money

571
00:31:57.164 --> 00:31:58.625
Mhmm. That I have saved.

572
00:31:59.085 --> 00:32:01.024
Mhmm. So I was like, oh,

573
00:32:01.340 --> 00:32:06.560
just in, like, super lack, super just and everything just went through.

574
00:32:07.100 --> 00:32:07.600
Mhmm.

575
00:32:09.100 --> 00:32:12.000
Okay. And so that's coming to a close.

576
00:32:14.425 --> 00:32:15.245
When was it over?

577
00:32:15.945 --> 00:32:16.445
So,

578
00:32:18.505 --> 00:32:20.505
years ago in 2020,

579
00:32:20.505 --> 00:32:22.045
I worked for a company

580
00:32:24.025 --> 00:32:24.525
that,

581
00:32:25.545 --> 00:32:27.325
we did merchant cash advances,

582
00:32:29.040 --> 00:32:31.200
and I was a manager for the company.

583
00:32:31.200 --> 00:32:34.660
I worked for them for six months, and it turned out to be a Ponzi scheme.

584
00:32:36.240 --> 00:32:36.740
Mhmm.

585
00:32:37.120 --> 00:32:39.460
And so the the receivership

586
00:32:40.160 --> 00:32:45.445
of that, that's they served all all of the people working for the company, and they're like, hey.

587
00:32:45.445 --> 00:32:49.945
Yeah. We you have these companies, and we want all of this money back.

588
00:32:50.005 --> 00:32:53.145
So you you were there for six months. You had no idea?

589
00:32:54.539 --> 00:32:55.039
No.

590
00:32:55.659 --> 00:33:02.399
So they they did a really good job. No. So now I will clarify this. Now looking back

591
00:33:03.100 --> 00:33:03.600
Mhmm.

592
00:33:04.139 --> 00:33:06.000
Being the woman that I am now,

593
00:33:06.515 --> 00:33:09.095
right, and knowing energy and different things

594
00:33:09.475 --> 00:33:14.055
now, what I didn't know then, looking back, I was like, wow. Okay. There was a sign.

595
00:33:14.195 --> 00:33:16.455
There was a sign. There was a sign.

596
00:33:17.635 --> 00:33:21.175
But the company did a really great job, and we had all different certifications for merchant

597
00:33:27.910 --> 00:33:30.810
signs, and what do you think you what made you overlook them?

598
00:33:32.710 --> 00:33:33.210
So

599
00:33:33.910 --> 00:33:35.670
one of the signs was

600
00:33:37.875 --> 00:33:38.535
so the

601
00:33:39.075 --> 00:33:39.975
the office

602
00:33:40.595 --> 00:33:42.295
was in a town called Campano

603
00:33:42.595 --> 00:33:43.495
here, and

604
00:33:45.395 --> 00:33:46.055
the insides

605
00:33:46.435 --> 00:33:49.895
of the office were very beautiful. But the office

606
00:33:50.320 --> 00:33:54.660
itself, like the parking lot, the all of the buildings were so

607
00:33:55.200 --> 00:33:55.700
ghetto.

608
00:33:56.320 --> 00:33:56.820
Mhmm.

609
00:33:57.440 --> 00:33:57.940
And

610
00:33:58.720 --> 00:34:00.800
so there were different teams. Right?

611
00:34:00.800 --> 00:34:03.550
Managers could have different teams, and that was it was mostly all family, her family.

612
00:34:03.550 --> 00:34:04.180
And some of the teams, like,

613
00:34:05.465 --> 00:34:06.045
her family.

614
00:34:07.065 --> 00:34:08.685
And some of the teams,

615
00:34:08.985 --> 00:34:12.925
like, there were people in like, they had dreadlocks,

616
00:34:13.545 --> 00:34:15.864
like, straight up gold grills, just like

617
00:34:20.190 --> 00:34:24.050
and the people that they would be bringing in to invest, I'm like

618
00:34:24.429 --> 00:34:24.630
Mhmm.

619
00:34:24.829 --> 00:34:30.609
If I saw these people and I was walking down the road by myself at night, like, I would be reaching for something.

620
00:34:31.310 --> 00:34:31.810
Mhmm.

621
00:34:32.989 --> 00:34:34.184
Right? Go ahead.

622
00:34:34.645 --> 00:34:38.184
So definite sign. Right? And I and at that time, I just was like,

623
00:34:38.724 --> 00:34:42.885
not my business. Right? Not my circus. Not my monkey. Like, that's not my team.

624
00:34:42.885 --> 00:34:46.105
I have no idea about them. Like, I'm not I'm being judgy.

625
00:34:47.079 --> 00:34:47.579
Mhmm.

626
00:34:48.199 --> 00:34:50.059
So, yeah, definite sign.

627
00:34:50.760 --> 00:34:52.460
I see. Yeah. What's your

628
00:34:53.960 --> 00:34:57.180
what's your relationship like with the masculine and the feminine?

629
00:34:58.440 --> 00:34:58.940
Currently?

630
00:34:59.559 --> 00:35:00.059
Mhmm.

631
00:35:00.565 --> 00:35:03.945
Like men and women or No. Masculine and feminine.

632
00:35:05.365 --> 00:35:06.265
Within myself?

633
00:35:07.125 --> 00:35:10.265
In general, like, the energy of the masculine, the energy of the feminine.

634
00:35:12.440 --> 00:35:14.540
I think I have a pretty good relationship

635
00:35:14.840 --> 00:35:17.660
with the both of them, whereas

636
00:35:18.760 --> 00:35:20.220
I used to be more

637
00:35:20.760 --> 00:35:21.900
on the masculine

638
00:35:22.360 --> 00:35:25.340
and be in my masculine and also just

639
00:35:26.280 --> 00:35:28.060
kind of gravitate to that.

640
00:35:28.494 --> 00:35:28.994
Mhmm.

641
00:35:29.695 --> 00:35:33.635
And now for me, I feel like I balance the both of them pretty well.

642
00:35:33.935 --> 00:35:34.335
Mhmm.

643
00:35:34.974 --> 00:35:38.655
And also in life too. Like, I have a lot of feminine circles.

644
00:35:38.655 --> 00:35:43.155
I also have men that are feminine, but I have men that are super masculine, women that are masculine.

645
00:35:43.890 --> 00:35:45.269
Right? But I kind of,

646
00:35:46.130 --> 00:35:50.549
just follow what is kind of taking me where what I need, when.

647
00:35:51.010 --> 00:35:55.269
Mhmm. When did you decide to lean heavily on the masculine side?

648
00:35:56.625 --> 00:35:57.845
Well, I didn't

649
00:35:58.385 --> 00:35:58.885
decide

650
00:35:59.185 --> 00:36:00.645
to do that, like, knowingly.

651
00:36:01.185 --> 00:36:02.245
So that started

652
00:36:02.865 --> 00:36:04.245
that started when,

653
00:36:05.345 --> 00:36:11.690
when I had the gym, when I bought my dad out, and I was just doing everything. I was

654
00:36:11.990 --> 00:36:12.970
all masculine

655
00:36:13.270 --> 00:36:14.010
all the time.

656
00:36:14.390 --> 00:36:16.650
Mhmm. Were you closer to your dad or your mom?

657
00:36:17.270 --> 00:36:19.770
My mom. Your mom? Yeah.

658
00:36:20.630 --> 00:36:21.130
Yeah.

659
00:36:23.085 --> 00:36:26.865
Yeah. But, like, yeah, in my marriage, like, I was very masculine also.

660
00:36:26.925 --> 00:36:32.225
Like, I was I had all the decisions, did all the things, asked for all the things.

661
00:36:32.925 --> 00:36:34.625
You know? And, I mean,

662
00:36:34.925 --> 00:36:40.150
my business too, really everything. So, like, I was creating. I was doing. I was executing.

663
00:36:40.450 --> 00:36:42.069
There was no, like,

664
00:36:42.450 --> 00:36:44.789
soft. There was no flow. There was no

665
00:36:45.650 --> 00:36:46.470
yeah. Right.

666
00:36:46.849 --> 00:36:49.250
Yeah. Yeah. Because from from what I

667
00:36:49.985 --> 00:36:50.485
like

668
00:36:50.865 --> 00:36:52.385
from what you're telling me, right?

669
00:36:52.385 --> 00:36:56.885
Like, basically, what you're helping your clients with is that masculine to feminine journey

670
00:36:57.345 --> 00:36:58.805
transition. Right. From having

671
00:36:59.265 --> 00:37:00.165
that overreliance

672
00:37:00.465 --> 00:37:04.225
on the masculine for discipline and drive and structure and all those things.

673
00:37:04.225 --> 00:37:07.890
So like and like kind of like it from a from a self critical

674
00:37:08.590 --> 00:37:11.250
place place of, like, judgment and, like, you know,

675
00:37:13.390 --> 00:37:15.730
even, like, in a in a sense, punishment

676
00:37:16.430 --> 00:37:18.290
of Yeah. Yourself right to

677
00:37:18.785 --> 00:37:21.605
to operating from love and from from

678
00:37:21.905 --> 00:37:22.405
appreciation

679
00:37:22.705 --> 00:37:27.665
and from, like, more of that feminine energy. That's that's what I'm hearing. Yeah. Absolutely.

680
00:37:27.665 --> 00:37:31.425
Yeah. Connection with the body and actually listening to what she's

681
00:37:32.145 --> 00:37:33.380
Mhmm. Yeah.

682
00:37:33.839 --> 00:37:40.960
It's like you have your masculine where you become your own structure, but then you also tap into your own rhythm, and that's where your flow is.

683
00:37:40.960 --> 00:37:43.299
That's where your feminine is. Yeah.

684
00:37:43.760 --> 00:37:47.625
Yeah. And so so what I'm where I'm curious, like, what I'm picking up on is just, like,

685
00:37:48.105 --> 00:37:51.325
and this is gonna be no surprise to you, but, like, but there's still,

686
00:37:51.705 --> 00:37:55.065
like, there's still that like, a lot of the masculine energy in you.

687
00:37:55.065 --> 00:37:58.025
Like, the masculine energy is super strong. It will always be, and that's amazing.

688
00:37:58.025 --> 00:37:59.645
It's a it's a it's a great gift.

689
00:38:00.105 --> 00:38:02.845
But what I'm sensing is that that there's still

690
00:38:04.080 --> 00:38:09.300
the path forward for you here is not more of the masculine. It's more of the feminine. Right?

691
00:38:09.440 --> 00:38:13.540
So continuing that journey to soften into that feminine side of you,

692
00:38:14.000 --> 00:38:17.060
like, which is also the receptivity and and all of that.

693
00:38:17.440 --> 00:38:18.180
And so,

694
00:38:18.585 --> 00:38:19.325
yeah, it's

695
00:38:21.065 --> 00:38:21.965
like what I'm

696
00:38:22.505 --> 00:38:23.565
and we haven't talked

697
00:38:24.505 --> 00:38:26.365
we haven't gone gone super deep

698
00:38:26.665 --> 00:38:27.565
there, but, like,

699
00:38:28.665 --> 00:38:29.325
it's like

700
00:38:30.185 --> 00:38:33.405
we all so the way I look at it, it's like we all get born into

701
00:38:33.849 --> 00:38:34.589
an environment

702
00:38:35.369 --> 00:38:36.829
that we basically curated

703
00:38:37.450 --> 00:38:38.750
for our own benefit.

704
00:38:39.369 --> 00:38:40.109
So we

705
00:38:41.210 --> 00:38:42.030
we orchestrate

706
00:38:42.650 --> 00:38:43.310
the environment

707
00:38:43.770 --> 00:38:44.510
so that

708
00:38:45.290 --> 00:38:45.950
we will

709
00:38:47.394 --> 00:38:51.015
get to experience certain mind bugs, as I call them,

710
00:38:51.474 --> 00:38:52.855
so that we can then

711
00:38:53.394 --> 00:38:55.815
feel what it's like to live under those.

712
00:38:56.355 --> 00:39:00.135
And then we the opportunities to transcend them and realize that

713
00:39:00.595 --> 00:39:04.440
we're free or basically upgrade from operating from ego

714
00:39:04.900 --> 00:39:07.700
to operating from soul. And that's kind of game of life.

715
00:39:07.700 --> 00:39:12.420
And business becomes another venue for that just like relationships are, but that's the whole game.

716
00:39:12.420 --> 00:39:15.915
Like, fuck the business. Fuck the money. Like, they don't know that shit matters.

717
00:39:15.915 --> 00:39:26.265
The only thing that really matters is that journey. Yeah. I see you smiling. I agree. Yeah.

718
00:39:26.380 --> 00:39:28.727
Totally agree. Yeah. Cool.

719
00:39:29.458 --> 00:39:30.574
And so,

720
00:39:30.930 --> 00:39:36.849
Yeah. What do you, like, what do you think were those some of those, like, core

721
00:39:38.050 --> 00:39:40.630
well, like, yeah. If you if you would,

722
00:39:42.609 --> 00:39:44.390
what what was it like at home?

723
00:39:44.955 --> 00:39:46.815
Who do you who did you have to be?

724
00:39:47.355 --> 00:39:51.695
What was it it like growing up for for young young divine?

725
00:39:54.875 --> 00:39:55.775
You know what

726
00:39:56.635 --> 00:40:00.210
is really funny is that no one has ever asked me who I had to

727
00:40:01.890 --> 00:40:02.210
be.

728
00:40:02.210 --> 00:40:08.450
And, I mean, I'm I'm in tons of circles, medicine circles, and, like, all of that stuff where we go and deepen it.

729
00:40:08.450 --> 00:40:11.190
No one has ever asked me that specific question, so thank you.

730
00:40:13.974 --> 00:40:15.355
So I had to

731
00:40:24.935 --> 00:40:25.185
be

732
00:40:31.030 --> 00:40:33.690
I kinda just had to, like, do

733
00:40:33.990 --> 00:40:36.490
what I I just had to check the boxes.

734
00:40:37.110 --> 00:40:39.930
I had to do what I was supposed to do.

735
00:40:40.390 --> 00:40:40.890
Mhmm.

736
00:40:41.415 --> 00:40:41.915
And

737
00:40:42.615 --> 00:40:45.355
I didn't really go over and above

738
00:40:46.135 --> 00:40:50.315
for anything because it was like, alright. Well, let me just be good enough

739
00:40:50.935 --> 00:40:52.555
Mhmm. To do these things

740
00:40:53.015 --> 00:40:53.515
Mhmm.

741
00:40:54.500 --> 00:40:56.200
And do them in a way that was

742
00:40:57.540 --> 00:40:58.040
accepted.

743
00:41:01.859 --> 00:41:06.260
Yeah. I just kinda tried to do what I had to do to stay out of the

744
00:41:07.665 --> 00:41:09.845
right. But I also really didn't I didn't

745
00:41:10.225 --> 00:41:13.605
like myself very much as I, you know, got older.

746
00:41:15.185 --> 00:41:17.205
What was the thing you had to stay out of?

747
00:41:20.450 --> 00:41:21.349
Out of trouble.

748
00:41:22.049 --> 00:41:22.549
Mhmm.

749
00:41:22.849 --> 00:41:23.910
What kind of trouble?

750
00:41:24.289 --> 00:41:28.950
From whom? Out of trouble from my parents. Like, I just didn't wanna hear any shit

751
00:41:29.329 --> 00:41:33.910
or anything. And what's funny is that I pretty much was getting into trouble frequently.

752
00:41:35.305 --> 00:41:37.785
I got to a point where I was like, I don't even care if I'm in trouble.

753
00:41:37.785 --> 00:41:41.945
I'm gonna do things to get in trouble to piss you off. What would then give me an example.

754
00:41:41.945 --> 00:41:44.925
Like, what would would look getting trouble look like?

755
00:41:46.985 --> 00:41:47.885
Getting grounded.

756
00:41:49.200 --> 00:41:50.820
Over what? The big thing.

757
00:41:52.400 --> 00:41:53.300
Over what?

758
00:41:55.200 --> 00:41:57.220
Things in school, getting detention,

759
00:41:59.680 --> 00:42:00.820
coming home late,

760
00:42:03.255 --> 00:42:03.755
talking

761
00:42:06.775 --> 00:42:08.155
back, not doing chores.

762
00:42:11.575 --> 00:42:12.075
Yeah.

763
00:42:13.095 --> 00:42:15.660
Yeah. Thank you thank you so much for your

764
00:42:16.299 --> 00:42:20.960
honesty and vulnerability. I appreciate it. Yeah. I haven't thought about that in a long time.

765
00:42:21.339 --> 00:42:22.940
Yeah. It tracks. So,

766
00:42:24.940 --> 00:42:27.200
what I'm hearing is, like, the the

767
00:42:30.115 --> 00:42:32.214
first of all, like, the moment I asked that question,

768
00:42:32.755 --> 00:42:38.115
you kinda leaned back and you started playing with your with your earring here, and you started smiling away.

769
00:42:38.115 --> 00:42:40.320
Like, for the first time, I saw the little girl in you,

770
00:42:42.400 --> 00:42:46.740
which is she's adorable. She's so beautiful and so sweet. Thank you.

771
00:42:47.040 --> 00:42:47.540
Yeah.

772
00:42:48.800 --> 00:42:51.060
And so what I'm hearing is is

773
00:42:51.760 --> 00:42:52.740
a lot of

774
00:42:53.440 --> 00:42:53.940
like,

775
00:42:54.725 --> 00:42:55.225
there's

776
00:42:55.765 --> 00:42:57.465
rules. Right? There's there's expectations,

777
00:42:57.765 --> 00:42:59.225
and there's right and wrong.

778
00:42:59.925 --> 00:43:03.065
And we have to be on the right side of that. Right?

779
00:43:03.365 --> 00:43:06.905
Mhmm. Does that track? Yeah. Oh, yeah. For sure. Yeah.

780
00:43:08.325 --> 00:43:09.785
Which tracks with, like,

781
00:43:10.420 --> 00:43:15.000
the whole discipline side of things, all of that stuff, right, that you had to do through through that journey.

782
00:43:15.060 --> 00:43:15.560
Mhmm.

783
00:43:17.060 --> 00:43:21.000
And it's like that, of course, is completely opposed to a little girl.

784
00:43:22.180 --> 00:43:25.184
It's the complete opposite of our nature is to

785
00:43:25.484 --> 00:43:25.984
have

786
00:43:26.444 --> 00:43:30.865
rules and standards and all the shit that exactly. Right? It's the complete opposite of that.

787
00:43:31.244 --> 00:43:34.605
So and it would make sense that you would start hating yourself. Right?

788
00:43:34.605 --> 00:43:39.109
Because you're like, oh, shit. Clearly, who I am is wrong. I need to police this motherfucker

789
00:43:39.970 --> 00:43:41.430
so I don't get in trouble.

790
00:43:43.010 --> 00:43:43.990
Yeah. Yeah.

791
00:43:46.450 --> 00:43:48.069
So recognize that

792
00:43:48.849 --> 00:43:49.349
that

793
00:43:54.265 --> 00:43:56.845
Well, let me ask you this. To what extent is, like, that

794
00:43:57.225 --> 00:44:02.285
is that desire to do it do it right, how much is that still running you?

795
00:44:07.790 --> 00:44:10.290
I don't think it's a desire to do it right.

796
00:44:10.750 --> 00:44:12.050
I think it's more of

797
00:44:15.550 --> 00:44:16.210
a desire

798
00:44:16.830 --> 00:44:17.570
to not

799
00:44:18.750 --> 00:44:19.250
fail,

800
00:44:20.105 --> 00:44:20.924
but my my

801
00:44:21.385 --> 00:44:21.885
failure

802
00:44:22.265 --> 00:44:22.765
is,

803
00:44:23.385 --> 00:44:25.484
I think, different than most people's failure.

804
00:44:25.944 --> 00:44:29.404
What is your failing failure? So, like, my failure is, like,

805
00:44:30.505 --> 00:44:33.404
if I have to, like, live on a budget, I'm failing.

806
00:44:34.539 --> 00:44:38.880
Mhmm. Right? If I'm not taking in over 10 k, I'm failing.

807
00:44:39.660 --> 00:44:41.359
Mhmm. If I'm not,

808
00:44:41.660 --> 00:44:49.359
right, if I'm not going on three vacations a year, I'm fail if I'm not able to do these things, if I'm not able to live this luxurious life,

809
00:44:50.355 --> 00:44:51.095
of failing.

810
00:44:51.715 --> 00:44:53.175
That sounds like a lot of pressure.

811
00:44:57.395 --> 00:45:02.215
It didn't it didn't sound like pressure until you just said it. Then I just felt it like, oh.

812
00:45:02.995 --> 00:45:03.815
Yeah. Right?

813
00:45:04.195 --> 00:45:04.695
Mhmm.

814
00:45:05.520 --> 00:45:08.820
Yeah. Where did where did those those rules come from?

815
00:45:17.815 --> 00:45:18.315
So

816
00:45:19.495 --> 00:45:20.555
the money rule

817
00:45:23.495 --> 00:45:24.635
is created by

818
00:45:25.975 --> 00:45:27.195
me. The multiple

819
00:45:27.575 --> 00:45:28.795
vacation rule

820
00:45:29.255 --> 00:45:30.075
was from

821
00:45:30.535 --> 00:45:31.595
when I was married

822
00:45:31.910 --> 00:45:33.850
because that was oh, wow.

823
00:45:35.270 --> 00:45:38.890
Rich is doing really well. You guys are going on three vacations a year.

824
00:45:39.270 --> 00:45:40.330
Who would say that?

825
00:45:42.070 --> 00:45:45.610
People would say that. Friends would say that. Family would say that

826
00:45:46.595 --> 00:45:47.655
when we would travel.

827
00:45:49.875 --> 00:45:51.255
Yeah. And then the

828
00:45:51.795 --> 00:45:56.535
yeah. So the rest of them are I believe they're self imposed

829
00:45:56.835 --> 00:46:00.775
and or self imposed because when I would do certain things,

830
00:46:01.950 --> 00:46:03.730
people would say, oh, wow.

831
00:46:04.430 --> 00:46:07.010
Mhmm. Right? And I'm like, oh, okay.

832
00:46:08.830 --> 00:46:10.290
Mhmm. Gotta hold that.

833
00:46:11.150 --> 00:46:15.410
Right? If we're not doing that, then then we're not doing okay.

834
00:46:16.030 --> 00:46:16.530
Mhmm.

835
00:46:16.895 --> 00:46:17.395
Yeah.

836
00:46:17.935 --> 00:46:20.035
And so if you're not doing okay,

837
00:46:21.135 --> 00:46:22.355
what does that mean?

838
00:46:28.815 --> 00:46:29.555
For me

839
00:46:30.095 --> 00:46:31.714
or for them? For you.

840
00:46:33.270 --> 00:46:35.050
Going back to on budget,

841
00:46:35.590 --> 00:46:37.130
having to, like,

842
00:46:37.910 --> 00:46:41.850
be very conscious about, like, okay. Like, where am I spending my money?

843
00:46:42.470 --> 00:46:42.970
Mhmm.

844
00:46:43.510 --> 00:46:46.735
Can't spend extra money, and I've not ever had to do that.

845
00:46:47.595 --> 00:46:51.775
Right. And the kind of person that has to do that, what, is a failure?

846
00:46:53.195 --> 00:46:58.415
No. And so that's the thing is that I don't think that they're a failure.

847
00:46:59.829 --> 00:47:03.130
Okay. So I'll use my ex boyfriend for an example.

848
00:47:03.750 --> 00:47:04.250
Mhmm.

849
00:47:05.430 --> 00:47:07.450
There are so many times where he's like,

850
00:47:08.550 --> 00:47:13.210
I have, like, a couple $100 in my bank account, and I'm like, what the fuck?

851
00:47:14.545 --> 00:47:15.285
I'm like,

852
00:47:16.065 --> 00:47:18.565
like, I just can't fathom how that's possible

853
00:47:19.265 --> 00:47:21.365
Mhmm. Because I've not ever done that.

854
00:47:21.745 --> 00:47:23.185
Mhmm. But that those

855
00:47:23.585 --> 00:47:25.285
what's that? Because you're disciplined.

856
00:47:25.585 --> 00:47:28.225
Because I'm disciplined, and I was brought up. Right?

857
00:47:28.225 --> 00:47:30.720
You have to work hard and you have to save your money.

858
00:47:31.099 --> 00:47:34.720
Mhmm. Right? I'm like, okay. So, like, work hard and save my money.

859
00:47:34.779 --> 00:47:37.759
But I've always put money in the savings account. And so,

860
00:47:38.220 --> 00:47:48.395
yeah, I'd I was just like, oh, and at no point was I ever thinking, like, you're a failure, and I understand it's because of upbringing and and comfortability

861
00:47:49.655 --> 00:47:53.195
Mhmm. And also the standard that you set for yourself and a baseline

862
00:47:55.340 --> 00:47:56.320
and a work ethic.

863
00:47:58.860 --> 00:47:59.600
But yeah.

864
00:48:00.460 --> 00:48:00.960
Mhmm.

865
00:48:02.380 --> 00:48:04.320
Yeah. But so when you said that, like,

866
00:48:05.660 --> 00:48:09.435
if you don't make make a certain amount of money and at least 10 k a month, then you're a failure.

867
00:48:09.435 --> 00:48:13.275
If you don't take three vacations a year, you're a failure. Like, in whose eyes? To whom?

868
00:48:13.275 --> 00:48:16.575
Like, who who decides that, and what does that mean to be a failure?

869
00:48:18.395 --> 00:48:20.175
Yeah. So I guess that's in my eyes.

870
00:48:20.660 --> 00:48:22.840
Mhmm. And that's But who's looking at you?

871
00:48:23.780 --> 00:48:24.280
Me.

872
00:48:24.820 --> 00:48:25.560
Just you?

873
00:48:26.420 --> 00:48:29.140
But you also mentioned that, like, when you oh, Rachel must be doing well.

874
00:48:29.140 --> 00:48:32.280
You're going through vacations. Like, you like to impress people. Yeah.

875
00:48:33.375 --> 00:48:35.295
You like that. Like to impress people? Yeah.

876
00:48:35.295 --> 00:48:39.075
It sounded like you liked their attention or you like that that mirroring back.

877
00:48:43.055 --> 00:48:44.835
I don't dislike it.

878
00:48:45.295 --> 00:48:47.235
Right. I don't seek it.

879
00:48:47.855 --> 00:48:48.355
Mhmm.

880
00:48:49.820 --> 00:48:53.680
But so that's also been a thing as well too is that

881
00:48:53.980 --> 00:48:55.760
with some people, I'm not comfortable

882
00:48:56.460 --> 00:48:57.840
with them seeing

883
00:48:58.460 --> 00:48:59.200
my lifestyle.

884
00:49:00.140 --> 00:49:00.640
Mhmm.

885
00:49:00.995 --> 00:49:03.175
And then other people, I'm like, oh, yeah.

886
00:49:03.475 --> 00:49:06.515
Right? Like, oh, I made $32,000

887
00:49:06.515 --> 00:49:07.655
this month. Great.

888
00:49:07.955 --> 00:49:08.755
Right? Or I just

889
00:49:09.875 --> 00:49:11.255
other people, I'm like, oh.

890
00:49:11.795 --> 00:49:13.815
Yeah. No. I totally get that. Yeah.

891
00:49:20.299 --> 00:49:24.160
So I'm hearing I'm hearing several several tracks here. Right? Like, obviously,

892
00:49:24.460 --> 00:49:31.725
the as we talked about, like, the the the good girl having to do it right, having to check the boxes and do everything right.

893
00:49:35.305 --> 00:49:36.845
I'm picking up on, like

894
00:49:39.785 --> 00:49:40.605
like, some

895
00:49:41.480 --> 00:49:43.020
not enough? Like,

896
00:49:43.559 --> 00:49:45.579
did you feel like you're enough for your parents?

897
00:49:46.119 --> 00:49:48.059
Did you feel like you're important to your parents?

898
00:49:49.160 --> 00:49:49.660
So

899
00:49:50.440 --> 00:49:52.140
yeah. So yes. And

900
00:49:53.079 --> 00:49:56.140
I also had a core wound of abandonment.

901
00:49:56.785 --> 00:49:57.285
Mhmm.

902
00:49:57.985 --> 00:49:59.525
Tell me about that. From

903
00:49:59.905 --> 00:50:02.165
so I'm five years older than my sister.

904
00:50:02.545 --> 00:50:07.685
Mhmm. And so when I was five, my parents told me that they were pregnant. I was gonna be a sister.

905
00:50:07.985 --> 00:50:12.900
And at that time, I created a story in my mind that I was good enough, so they had to have another baby.

906
00:50:13.280 --> 00:50:13.780
Mhmm.

907
00:50:14.080 --> 00:50:15.860
K? I see. So

908
00:50:16.320 --> 00:50:20.020
looking back at every single relationship I've had in my life

909
00:50:20.880 --> 00:50:21.540
up until,

910
00:50:23.714 --> 00:50:24.535
last year.

911
00:50:25.075 --> 00:50:31.414
Mhmm. Every relationship that ended ended because the person chose somebody else over me.

912
00:50:31.875 --> 00:50:34.375
Mhmm. Romantic, friendship, business.

913
00:50:34.994 --> 00:50:36.934
Mhmm. And then they would come back,

914
00:50:37.550 --> 00:50:40.050
and I'd be like, oh, I'm loving and I'm forgiving.

915
00:50:40.430 --> 00:50:44.690
Sure. Come back to prove that I was worth it. Good enough.

916
00:50:45.310 --> 00:50:47.810
And, of course, I could never prove it because

917
00:50:48.270 --> 00:50:49.810
they were you know?

918
00:50:50.270 --> 00:50:52.290
And I was attracting from that core wound.

919
00:50:53.995 --> 00:50:56.175
So there was that my entire life.

920
00:50:56.475 --> 00:50:57.215
So yes.

921
00:50:57.755 --> 00:50:58.255
Yeah.

922
00:50:59.275 --> 00:50:59.775
Got

923
00:51:01.915 --> 00:51:04.715
it. And how so how would you what would be the words you use about that?

924
00:51:04.715 --> 00:51:08.150
Like, you're not enough for them, or you're just not enough as you are?

925
00:51:08.150 --> 00:51:12.710
Or or I just wasn't I wasn't good enough. I always had to prove

926
00:51:13.190 --> 00:51:15.050
Mhmm. That I was good enough

927
00:51:15.430 --> 00:51:21.300
for them. Right? They left. They chose someone or something else over me Mhmm. Because

928
00:51:22.095 --> 00:51:23.795
I wasn't I wasn't good enough.

929
00:51:24.095 --> 00:51:24.595
Yeah.

930
00:51:24.895 --> 00:51:25.395
Yeah.

931
00:51:26.815 --> 00:51:27.315
Yeah.

932
00:51:27.615 --> 00:51:28.115
Alright.

933
00:51:29.615 --> 00:51:30.835
So yeah. So

934
00:51:31.615 --> 00:51:32.435
that's basically

935
00:51:33.295 --> 00:51:43.460
the the it sounds like that's the cocktail here of, you know, have to have to do it alright, have to do everything right, and check all the boxes, and, like,

936
00:51:44.080 --> 00:51:45.300
not good enough. So

937
00:51:46.240 --> 00:51:46.900
the the

938
00:51:49.055 --> 00:51:57.935
the thing about not good enough the thing about all of these is that when you just really just think about it, you realize how nonsensical it is.

939
00:51:57.935 --> 00:51:58.755
Right? Like,

940
00:51:59.215 --> 00:52:00.515
not good enough

941
00:52:01.440 --> 00:52:02.180
to whom?

942
00:52:02.960 --> 00:52:04.420
Like, who gets to decide?

943
00:52:05.520 --> 00:52:08.579
What does it even mean? Right? All it's it's it's nonsense.

944
00:52:09.200 --> 00:52:13.220
Like, you can't be anything other than who you are and what you are.

945
00:52:14.320 --> 00:52:14.820
So,

946
00:52:16.194 --> 00:52:17.815
like, when that pops in,

947
00:52:18.275 --> 00:52:23.015
it's just noticing, oh, shit. I'm playing that game again. Like, I'm playing the

948
00:52:23.474 --> 00:52:25.175
not good enough record again.

949
00:52:26.035 --> 00:52:31.255
Let's remember that that's a fucking lie, but it's gonna pop in from time to time. Right? Yeah.

950
00:52:31.850 --> 00:52:34.510
Well yeah. And so, like, so with that,

951
00:52:34.890 --> 00:52:38.090
that was like, I realized that I had that poor wound. Right?

952
00:52:38.090 --> 00:52:42.510
I was with work, and I was like, oh, shit. Like, wow. Okay. This is here.

953
00:52:43.130 --> 00:52:43.870
And so

954
00:52:44.785 --> 00:52:45.765
the whole devotion

955
00:52:46.385 --> 00:52:46.885
journey,

956
00:52:47.505 --> 00:52:49.045
right, 2025,

957
00:52:49.185 --> 00:52:54.485
I broke all of these cycles. I'm like, how like, why this year? Like, how did that happen?

958
00:52:54.865 --> 00:52:58.885
And it's like, oh, well, because I actually love myself enough that I'm choosing me.

959
00:52:59.490 --> 00:52:59.570
Right?

960
00:52:59.570 --> 00:53:04.130
These people that are here and they're and whatever, there's no like, oh, I'm not good enough.

961
00:53:04.130 --> 00:53:05.170
It's like, oh, you don't

962
00:53:05.970 --> 00:53:06.470
bye.

963
00:53:06.770 --> 00:53:10.310
Mhmm. You know, like, I don't care anymore. I don't so I don't I don't

964
00:53:10.610 --> 00:53:11.670
have that anymore.

965
00:53:12.055 --> 00:53:13.675
Mhmm. I feel that I am,

966
00:53:14.135 --> 00:53:19.035
like, fully sovereign. Like, I am just connected and going, and

967
00:53:19.415 --> 00:53:20.775
you align. Great. You don't

968
00:53:21.655 --> 00:53:22.395
I decline.

969
00:53:22.935 --> 00:53:23.435
Yeah.

970
00:53:24.215 --> 00:53:24.715
Yeah.

971
00:53:26.190 --> 00:53:26.690
Great.

972
00:53:28.349 --> 00:53:35.329
And then as you know, it's just getting that deeper and deeper into your nervous system, into your body to where it becomes, like,

973
00:53:36.589 --> 00:53:42.925
from the head into the whole into the whole being of, like, really, really owning or really claiming that.

974
00:53:42.925 --> 00:53:43.425
And

975
00:53:43.964 --> 00:53:47.025
I think the the the main prescription for me, which is, like,

976
00:53:48.285 --> 00:53:49.345
go fuck up.

977
00:53:51.165 --> 00:53:53.184
Go fuck up? Go fuck up.

978
00:53:54.050 --> 00:53:55.670
Go fuck some shit up. Like,

979
00:53:56.130 --> 00:53:56.869
that whole

980
00:53:57.170 --> 00:54:03.670
checking the boxes, having to do like, follow the rules or, like, do it right, all that shit needs to go.

981
00:54:04.130 --> 00:54:04.630
Mhmm.

982
00:54:05.490 --> 00:54:05.990
Mhmm.

983
00:54:07.330 --> 00:54:08.550
That version of you?

984
00:54:09.954 --> 00:54:10.454
Screw

985
00:54:11.355 --> 00:54:11.855
it.

986
00:54:12.755 --> 00:54:13.734
Make a mess.

987
00:54:16.355 --> 00:54:19.954
I'm like, where can I make a mess? What can I do? I'm like, oh, I'm following up. I'm like, okay.

988
00:54:19.954 --> 00:54:22.135
I gotta do these things. Right. Exactly.

989
00:54:22.435 --> 00:54:22.935
Yeah.

990
00:54:23.930 --> 00:54:25.550
Right. It's, like, really celebrating.

991
00:54:26.330 --> 00:54:26.990
Like, just

992
00:54:28.010 --> 00:54:30.030
try shit. Right? Don't

993
00:54:30.410 --> 00:54:32.830
your whole thing is so structured. Right?

994
00:54:33.130 --> 00:54:36.110
Magnetic foundation, magnetic body, the devotion method.

995
00:54:36.250 --> 00:54:40.325
Even, like, the way that you use your hands is, like, it's very you know,

996
00:54:41.105 --> 00:54:42.645
you move in these kinds

997
00:54:43.665 --> 00:54:48.964
of patterns. There's nothing wrong with that. But the opportunity for you is to really,

998
00:54:49.345 --> 00:54:49.845
like,

999
00:54:50.305 --> 00:54:54.305
go even deeper into the feminine and even deeper into, like, fucking making a mess.

1000
00:54:54.305 --> 00:54:57.790
Like, one of my mentors, Donnie Epstein, he likes to say like the purpose

1001
00:54:58.410 --> 00:55:00.670
of the feminist is to mess with the masculine.

1002
00:55:01.610 --> 00:55:03.010
Right? It's to like

1003
00:55:03.450 --> 00:55:08.970
masculine is there, focus doing deep work, and then feminine just goes and like doesn't give a fuck and just messes with it.

1004
00:55:08.970 --> 00:55:13.135
That's that's the job. So it's like, make a fucking mess. Like,

1005
00:55:13.595 --> 00:55:19.615
let let that girl, like, that girl that that I saw there when you're thinking, like, who you had to be,

1006
00:55:20.075 --> 00:55:23.375
right? She hasn't she's forgotten how to be that girl

1007
00:55:24.075 --> 00:55:24.895
for good reason.

1008
00:55:25.590 --> 00:55:29.290
Mhmm. But I think that's the that's where you're gonna find your fucking breakthrough.

1009
00:55:29.990 --> 00:55:33.050
Because then then people start to really feel you,

1010
00:55:33.590 --> 00:55:35.130
and they resonate with that.

1011
00:55:35.430 --> 00:55:39.605
And then you you're gonna impact people even deeper. You're already doing amazing.

1012
00:55:39.605 --> 00:55:42.425
You're already like, you've done so much work. You've, like, you've

1013
00:55:42.805 --> 00:55:44.185
conquered so much.

1014
00:55:44.565 --> 00:55:48.105
It's just, like, deepening and really connecting with her

1015
00:55:49.365 --> 00:55:49.865
from,

1016
00:55:50.510 --> 00:55:52.770
like, who she is behind that whole,

1017
00:55:53.309 --> 00:55:53.809
like,

1018
00:55:54.589 --> 00:55:55.089
like,

1019
00:55:55.950 --> 00:56:01.010
that whole I have to check all the boxes and play by the rules, and I have to I'm, like, I'm

1020
00:56:01.470 --> 00:56:05.890
not important. What I'm hearing in that whole money and vacation and stuff story is also

1021
00:56:06.255 --> 00:56:08.815
a desire to feel significant. I'm somebody.

1022
00:56:08.815 --> 00:56:15.694
Like, I go on vacations and I make money and all that stuff, which is also the flip side of that is like, oh, I don't wanna outshine people.

1023
00:56:15.694 --> 00:56:19.710
Right? I wanna be like, so I don't tell to these people, but these people I will say.

1024
00:56:19.950 --> 00:56:24.670
But underneath that is like a a a a mind bug that says I'm I don't matter.

1025
00:56:24.670 --> 00:56:27.089
I'm not important as I am, so therefore I need

1026
00:56:27.390 --> 00:56:30.030
to need to dress it up or, like, you know, that's a good feeling.

1027
00:56:30.030 --> 00:56:32.910
And, again, there's nothing wrong with this. There's no judgment.

1028
00:56:32.910 --> 00:56:35.170
It's just noticing that, oh, it's actually

1029
00:56:35.765 --> 00:56:38.665
this little little young girl who who needs me.

1030
00:56:42.805 --> 00:56:45.625
Mhmm. Because she's fucking amazing, and she has the key to

1031
00:56:46.005 --> 00:56:51.305
Oh, yes. To your next level. She's cool as fuck. And she also likes really pretty things. So

1032
00:56:52.029 --> 00:56:55.009
that would be at every level. That's also why I like money.

1033
00:56:55.470 --> 00:56:59.250
Oh, yeah. No. And for sure. And there's nothing wrong with that. And,

1034
00:57:00.589 --> 00:57:06.185
like, it can it's really helpful to just one of my clients in Recode is, like, her big fear

1035
00:57:07.125 --> 00:57:11.845
is, like, having like, being so broke she had to live in a van by the river.

1036
00:57:11.845 --> 00:57:15.465
Like, that's the picture. That's the story in her head. Yeah. I'm like,

1037
00:57:15.845 --> 00:57:21.340
so fucking what? Like, if you and your husband and your your she has grown kids now. If you

1038
00:57:21.720 --> 00:57:27.740
actually arrived at that place and you had to move into a fucking van by the river, it would be the it would be the experience of a lifetime.

1039
00:57:27.800 --> 00:57:28.160
Like Yeah.

1040
00:57:28.360 --> 00:57:35.740
Like, wherever long long it takes you to be there, and it would just bring you together and and and feel love in a way that you've never fucking experienced.

1041
00:57:35.800 --> 00:57:39.655
Like, plus you would probably like, most entrepreneurs who go through bankruptcy

1042
00:57:40.035 --> 00:57:43.315
have a completely changed relationship with some money because they realize, oh, shit.

1043
00:57:43.315 --> 00:57:46.935
This thing that I've always been so worried about because everybody's fucking worried about money

1044
00:57:47.235 --> 00:57:51.575
is not that scary. You go through it, and then it's fine. Right? Yeah. So, like, really

1045
00:57:52.569 --> 00:57:54.809
getting coming to terms with that, like, fuck that.

1046
00:57:54.809 --> 00:57:58.329
What if you so what if you don't have any of the money of any of that beautiful shiny shit?

1047
00:57:58.329 --> 00:58:01.549
You'll be fine. Yeah. Well and I think that that's

1048
00:58:02.010 --> 00:58:04.650
part of the purpose of why I'm going through what I'm going through.

1049
00:58:04.650 --> 00:58:08.030
It's like a complete financial reset. Like, they're taking

1050
00:58:09.105 --> 00:58:11.045
everything that I have saved.

1051
00:58:11.665 --> 00:58:16.065
Mhmm. And, like And that should be it. Right? And that's scary as fuck. I'm like, oh, fuck.

1052
00:58:16.065 --> 00:58:19.445
I'm like, oh, it's fine. Like, so you get to create

1053
00:58:19.905 --> 00:58:20.405
now

1054
00:58:21.105 --> 00:58:22.725
from your own structure.

1055
00:58:23.345 --> 00:58:25.920
Mhmm. Right? Yeah. You're safe within yourself.

1056
00:58:27.020 --> 00:58:30.560
Yeah. And the you that's safe within yourself is your soul.

1057
00:58:30.940 --> 00:58:31.440
Mhmm.

1058
00:58:31.900 --> 00:58:35.660
Because the human you will never be safe in this world is just not how it works.

1059
00:58:35.660 --> 00:58:39.315
And money will not get you safety and relationships will not get you safety.

1060
00:58:39.315 --> 00:58:42.375
Like, nothing will get you safe on, at a human level.

1061
00:58:42.835 --> 00:58:46.695
But at a soul level, you can recognize that you're held by life.

1062
00:58:47.155 --> 00:58:49.255
Mhmm. You don't need fucking anything.

1063
00:58:50.355 --> 00:58:50.855
Mhmm.

1064
00:58:51.315 --> 00:58:51.815
Yeah.

1065
00:58:53.410 --> 00:58:57.190
And then just getting that from the head into the body. Right. Right.

1066
00:58:58.370 --> 00:58:58.870
Yep.

1067
00:58:59.250 --> 00:59:03.410
Yeah. No. I don't. I have the calls with the lawyer, and I'm like, okay. You know, we're breathing.

1068
00:59:03.410 --> 00:59:04.150
We're fine.

1069
00:59:05.895 --> 00:59:07.595
Same. Yeah. I had a

1070
00:59:09.015 --> 00:59:11.595
few last year, I had an energy healing,

1071
00:59:14.215 --> 00:59:17.675
with a lady remote. And then, like, at the end, she's like,

1072
00:59:18.300 --> 00:59:22.860
you know, I don't want I don't know what this means, but I've just learned over the years to just say it.

1073
00:59:22.860 --> 00:59:24.320
And so I'm seeing

1074
00:59:25.260 --> 00:59:26.960
I'm seeing something with a lawsuit.

1075
00:59:28.300 --> 00:59:31.340
And is that anything? I was like, I don't know anything about lawsuit.

1076
00:59:31.340 --> 00:59:35.895
I'm like, that doesn't sound super fun, but, like, I'm like, yeah. I don't know what it means.

1077
00:59:36.115 --> 00:59:38.714
Literally, the next day, I was living in New York at the time.

1078
00:59:38.714 --> 00:59:40.775
I was coming home from the city on the subway,

1079
00:59:41.155 --> 00:59:41.714
walking home.

1080
00:59:41.714 --> 00:59:49.370
I was living living in a dormant building that has this, like, app feature where you could see packages, and I see that there's aesthetics envelope waiting for me.

1081
00:59:49.370 --> 00:59:51.150
And I start to get a little nervous here.

1082
00:59:51.530 --> 00:59:55.870
I come in there, and I get it, and I open it. It's a fucking letter from a lawyer

1083
00:59:56.730 --> 00:59:57.710
saying you have

1084
00:59:58.010 --> 00:59:59.310
violated this California

1085
00:59:59.850 --> 01:00:03.310
trap and trace law, and you can be liable for I think it's, like,

1086
01:00:03.665 --> 01:00:04.965
$5,000

1087
01:00:05.105 --> 01:00:05.605
per

1088
01:00:06.065 --> 01:00:10.325
per click per per page view on your website from anyone in California

1089
01:00:10.625 --> 01:00:12.705
for, like, however long back. And I'm like

1090
01:00:13.505 --> 01:00:18.050
and also, like, class action lawsuit blah blah blah. I'm like, this sounds real fucking fun.

1091
01:00:20.350 --> 01:00:24.050
So I got a little nervous. You ended up settling for a very manageable

1092
01:00:24.990 --> 01:00:25.490
amount,

1093
01:00:25.870 --> 01:00:28.610
but also it was like classic lawyer

1094
01:00:28.910 --> 01:00:33.375
bullshit. Like, they're they found a loophole, and now they're just milking it. They're so busy

1095
01:00:33.675 --> 01:00:36.095
making money with this that it took them months

1096
01:00:36.475 --> 01:00:42.015
to even get around to receiving the money after we disagreed on a settlement because they're just too busy,

1097
01:00:42.395 --> 01:00:43.135
you know

1098
01:00:43.755 --> 01:00:45.295
Yeah. Plundering people.

1099
01:00:46.900 --> 01:00:49.560
So, yeah, I get it. And then, yeah, absolutely.

1100
01:00:49.620 --> 01:00:56.900
Like, the gift is like, I'm praying for you to to land it in a way where you're not gonna be have to lose anything, but I don't know what the details are.

1101
01:00:56.900 --> 01:00:59.720
But the gift is like, yeah, recognize that

1102
01:01:00.545 --> 01:01:01.365
you don't need

1103
01:01:01.905 --> 01:01:06.725
that to feel safe and to feel worthy, to feel good enough, to feel any of those things

1104
01:01:07.185 --> 01:01:09.125
because you're already fucking brilliant.

1105
01:01:09.905 --> 01:01:10.405
Yeah.

1106
01:01:10.945 --> 01:01:11.765
Yeah. Thank

1107
01:01:12.225 --> 01:01:13.045
you. I know.

1108
01:01:17.779 --> 01:01:20.279
Yeah. Yeah, she's very precious.

1109
01:01:23.140 --> 01:01:25.559
Mhmm. Yeah. Yeah, she's a good time.

1110
01:01:26.015 --> 01:01:26.515
Yeah.

1111
01:01:28.655 --> 01:01:33.395
Yeah. I really believe the more the more time you spend with her, just in in a play

1112
01:01:34.255 --> 01:01:34.755
and

1113
01:01:35.135 --> 01:01:35.635
and

1114
01:01:35.935 --> 01:01:37.155
no fucking rules.

1115
01:01:38.095 --> 01:01:39.795
Yeah. She can't do anything wrong.

1116
01:01:40.255 --> 01:01:40.755
Yeah.

1117
01:01:41.130 --> 01:01:43.710
Yeah. The more everything's gonna start to click.

1118
01:01:44.329 --> 01:01:44.829
Yeah.

1119
01:01:45.450 --> 01:01:45.950
Yeah.

1120
01:01:46.329 --> 01:01:51.710
And and, really, I feel like my business is is where I have all my rules.

1121
01:01:52.490 --> 01:01:53.549
Mhmm. Yeah.

1122
01:01:54.675 --> 01:01:58.275
Exactly. And it's a whole it's a whole other energy that's gonna build this.

1123
01:01:58.275 --> 01:02:00.855
And you I know you know this, but that's it's just

1124
01:02:01.555 --> 01:02:02.055
it's

1125
01:02:02.835 --> 01:02:04.455
it's that girl who's gonna

1126
01:02:05.235 --> 01:02:07.815
not be the adult, but she's gonna be the the

1127
01:02:08.115 --> 01:02:08.855
the energy

1128
01:02:09.490 --> 01:02:11.590
that infuses this this business. Right?

1129
01:02:12.770 --> 01:02:14.710
And especially because guess what?

1130
01:02:15.410 --> 01:02:17.270
Probably every one of your clients

1131
01:02:19.330 --> 01:02:20.630
have a version of this.

1132
01:02:22.105 --> 01:02:23.485
Oh, I'm sure. Absolutely.

1133
01:02:24.025 --> 01:02:29.645
Right? Mhmm. So the more that that girl shows up your in your content, imagine what's gonna happen.

1134
01:02:30.265 --> 01:02:30.765
Right?

1135
01:02:31.225 --> 01:02:31.725
Mhmm.

1136
01:02:32.105 --> 01:02:36.125
Then they can really feel you. And they're like, oh, this girl's onto something.

1137
01:02:36.825 --> 01:02:37.325
Like,

1138
01:02:38.000 --> 01:02:40.240
this is fun. This this sparks something in me.

1139
01:02:40.240 --> 01:02:44.579
This speaks to something in me where I was like, oh, I can feel this part of me that I've suppressed.

1140
01:02:45.599 --> 01:02:48.339
But she's in there long and come out, and that's what it's really about.

1141
01:02:48.960 --> 01:02:51.460
Like, that's the real transformation that you help them with.

1142
01:02:57.815 --> 01:02:59.995
I never looked at it from that

1143
01:03:01.415 --> 01:03:01.915
angle,

1144
01:03:02.535 --> 01:03:03.755
the little girl transformation.

1145
01:03:06.190 --> 01:03:08.850
Well yeah. No. Well, that tracks also

1146
01:03:10.030 --> 01:03:14.290
because it's right? With the rules and identity, that's part of what I teach.

1147
01:03:14.590 --> 01:03:15.650
Mhmm. It's like

1148
01:03:16.110 --> 01:03:18.675
we're told who to be, how to be successful,

1149
01:03:19.875 --> 01:03:22.055
and you're just abandoning yourself

1150
01:03:22.355 --> 01:03:25.155
every day to fit into the structure that someone else

1151
01:03:25.955 --> 01:03:26.455
Mhmm.

1152
01:03:27.235 --> 01:03:27.735
Yeah.

1153
01:03:28.035 --> 01:03:30.935
Mhmm. Exactly. Yeah. Thank you for that.

1154
01:03:31.359 --> 01:03:33.540
And that might become part of your language too.

1155
01:03:34.079 --> 01:03:38.500
Mhmm. Right? As a little girl, you're probably taught or told to

1156
01:03:38.800 --> 01:03:43.440
be this way, be that way. Whatever. Tell your own story. Yeah. Oh, no. That yeah.

1157
01:03:43.440 --> 01:03:47.675
That's already told. I actually just wrote a chapter for a book, and that's part of it.

1158
01:03:48.135 --> 01:03:49.355
Yeah. Yeah. And

1159
01:03:49.655 --> 01:03:52.775
as you start talking with your clients about this, which you might already be doing. Right?

1160
01:03:52.775 --> 01:03:55.515
Like, get their stories of, like, how did how did she,

1161
01:03:56.455 --> 01:04:00.135
as a five year old, as a seven year old, as a whatever it is, learn, oh, shit.

1162
01:04:00.135 --> 01:04:03.050
I have to be this way or I won't be loved. Like, I mean, every

1163
01:04:03.430 --> 01:04:05.290
kid, every child makes this unconscious

1164
01:04:05.830 --> 01:04:07.850
bargain with their parents that says,

1165
01:04:08.390 --> 01:04:14.330
like, I will be who I think you want me to be, so you'll take care of me. Like and, like,

1166
01:04:15.190 --> 01:04:16.570
if you and

1167
01:04:16.985 --> 01:04:23.725
what we ended up doing in life is to a large extent of compensation for those core mind box that we get installed, that we install

1168
01:04:24.185 --> 01:04:27.485
unconsciously as kids. And then, you know, the journey is to,

1169
01:04:27.865 --> 01:04:29.165
to transcend them.

1170
01:04:29.945 --> 01:04:30.445
So

1171
01:04:31.230 --> 01:04:32.210
tell their stories

1172
01:04:32.830 --> 01:04:33.890
too. Oh, I love that.

1173
01:04:34.190 --> 01:04:34.690
Mhmm.

1174
01:04:35.150 --> 01:04:36.050
I will definitely

1175
01:04:36.350 --> 01:04:38.369
I will definitely ask them that question.

1176
01:04:38.750 --> 01:04:41.810
Mhmm. Like, so many other questions I ask them, they're like, what the fuck?

1177
01:04:42.030 --> 01:04:46.450
That they're gonna be like, oh my god. More. They were talking about my little girl now.

1178
01:04:48.935 --> 01:04:53.415
Amazing. Thank you so much, Davina. This is Dwayne, this is super fun. Mhmm. Thank you.

1179
01:04:53.415 --> 01:04:57.735
It was amazing. Wasn't sure what to expect, but it was great. Thank you. Know.

1180
01:04:57.735 --> 01:04:59.942
I never know what to expect either. But

1181
01:05:00.775 --> 01:05:08.470
So give me let me take just, like, yeah, tell me, like, one, two, or three things that you that you take with you from this conversation.

1182
01:05:13.805 --> 01:05:15.965
Who I was being, who I had to be

1183
01:05:16.285 --> 01:05:17.585
Mhmm. When I was little,

1184
01:05:19.885 --> 01:05:22.385
and bringing my little girl into my content,

1185
01:05:23.485 --> 01:05:24.545
that fun playfulness.

1186
01:05:25.405 --> 01:05:25.905
Mhmm.

1187
01:05:27.085 --> 01:05:27.585
And,

1188
01:05:28.380 --> 01:05:32.640
like, fuck fuck the rules. Like, fuck around. Fuck up.

1189
01:05:33.420 --> 01:05:33.920
Yeah.

1190
01:05:36.460 --> 01:05:38.799
Mhmm. Yeah. I like that for you.

1191
01:05:39.660 --> 01:05:41.235
I like that for me too. Thanks.

1192
01:05:45.955 --> 01:05:50.615
Sweet. Well, thank you so much. It was a real pleasure to be with you. Mhmm. Thank you.