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Inside every man is a hairy monster that can't be controlled.

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We get screwed up by our mothers unintentionally,

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but they screw us up.

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You can charge more, and the way that you justify charging more is by having a bigger transformation.

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Your model is you're selling your time. A model that makes more money is you sell the outcome.

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As a boy, right, like, how did how did you become so nice is what I'm trying to figure out.

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I don't know. It's a great question. Welcome, my friends, to the show.

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We're gonna look at Nathan's business today, see what comes up, how we can make his him make way more money, have more fun, and, live his freaking purpose.

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Let's see what comes up. Welcome to the show, Dan Nathan.

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Yeah, man. Thanks for having me. Yeah. So Nathan is my personal trainer.

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So we're gonna meet in a few hours down at the gym, and he's gonna make me lift some heavy shit

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so that I can get stronger and

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and, more muscular.

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So I'm trying.

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Tell me about your business. Say, what what what does it look like today?

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How many clients do you have? How do you work with people?

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And, like, you wanna share it just not just with me, but also for like, I know some things, but, obviously, but, people who are watching are not gonna know.

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So where are you at, and where do you wanna be in your business?

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Yeah. So I am, like you said, personal training,

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and I've been doing it for the past,

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I guess, ten or eleven years. And probably half of that

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time gap the past five years, I've been able to do it full time and not have to have any other

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side things or supplementary

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type of, work.

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Curious. When you did have side things, what were you what were you doing?

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Yeah. So so, initially,

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this is kind of how I got into the fitness space was

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working the front desk at the gym. Mhmm.

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And so there was a time when I was doing that and training clients at the same time. Mhmm.

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And there was a lot of overlap

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in that regard.

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And so, yeah, about five,

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yeah, five years ago, five or six years ago, I stopped doing that.

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And then there was also a time when I was so from 2017 to 2013, I was a high school strength and conditioning coach here at Malibu High School.

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And that was that was supplemental for sure, and I enjoyed that. But,

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having one on one clients is

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was was the goal, and as soon as I didn't have to show up to this school and

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and,

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also too, it it just stopped being fun, but it became it made more sense to have that time available to do one on one training.

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Mhmm. So I did that high school strength and conditioning job for seven years.

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And then so, yeah, as it is now, I have a

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more or less, like, what the industry would identify as, like, a full load of clients. I've I have

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right now,

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during the week, I have 12 clients who I'm seeing regularly,

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and there's a role that I've You're cheating on me?

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Oh, man. It is it's out of control.

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Yeah. You're

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stupid. Plates. There's men. There's a few women.

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Oh my god. Maybe it. At the same time?

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Sometimes.

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If that's what they want, I give them what they want.

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Alright. So, yes, 12 clients.

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Yeah. And there's there's other ones that are, like, on the Rolodex.

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When they travel, they're here or people I I just know over the years who

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who have less consistent schedules, but a dozen people that are consistent.

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Two of them are remote.

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I guess,

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four four or five four are in home, and then the rest are at the gym where I meet them.

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And in total, it ends up being

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$20.25

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to 30 hours of work per week in terms

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of meeting people and doing the training session.

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Aside from that, I probably spend, I mean, not a lot of time, maybe each week an hour total programming the workouts

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and doing stuff to prep for those training sessions.

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Mhmm. And, I I think it's been at that level

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for the past,

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I guess, three years

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Mhmm. To where I've had had this this pace going.

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And and, you know, over the years, I've I've upped my rates. I I think,

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two two years ago, I I did a significant jump in my in increasing my rates because I I I felt like it was justifiable.

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And,

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by industry standards, I was kind of behind in in how much I was charging.

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And and I felt like I was also offering a service that was worth the the rate.

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I wasn't just picking a number because I wanna throw more money my way.

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But it felt reasonable. It felt the right right thing. I think it was still, like,

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a,

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like, a practical and real number to put towards the services they offer.

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And, yeah, and I guess now we're at the point where

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my

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man hours is in terms of, like, how many hours I can physically be in a place and and also the energy I can I can put towards that is it's it's more or less maxed out, and there's days where where,

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you know, so I'll probably I'll probably have five or six sessions a day, but there's times when I have

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eight or nine?

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And so I'm just kinda going nonstop, and I have to really make sure I have enough time when there's those days for myself to rest, even like to eat, and then to work out on my own and just, like, have my own life also with that.

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Mhmm. Yeah. So, yeah, I think that's the And you have to train yourself as well

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to to keep, you know, be

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be in shape so people take you seriously as a trainer.

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That's really fun. Yeah.

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You gotta go to the beach and go for a swim and, like, tan and all that stuff. Hard work. Yeah, man.

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And then Tan is half the work. I mean, even even fat looks good when it's tan.

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So you you gotta look the part by the beach.

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You gotta make sure that you, you you know, engage with it.

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Yeah. But yeah.

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And and because I I enjoy working out on my own too, so I wanna have that in my life.

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Aside from my health benefits, it's mentally engaging. It's like, you know, some people like to golf

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or whatever the heck they like to do.

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So that that's my thing, and, I'm pretty committed to it at this point in time.

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Yeah. So You don't play 18 holes. You play 50 reps per set.

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That's right. You know. Yes. I know.

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Yeah. Okay. So Yeah. So where do you wanna be?

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Yeah. So that's the question.

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And and you you kinda randomly asked me the other day, you know, as how it brought us here.

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You you just kinda said out of the blue, do you wanna expand your business? I was like, yeah.

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I really do. And so where do I wanna be? I would like to have,

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a life that would be more conducive

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for

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not even for the life that I have now because it fits well. Like, I'm not married.

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I don't have many kids.

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But I do perceive and hope for a future where I have those things. And I think right now,

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aside from how much more money I would like to make to have that work, I think the time and the avail and the availability of myself to support family

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and and things like that,

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that's kind of what I'm thinking about now, how I expand upon that.

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Of course, like, having a home, which goes along with the money side of things.

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But as far as where I'm at, I think the ultimate goal because I I'm 32 now, so I wouldn't

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I don't wanna say be disappointed, but I think if I could have my choice, I wouldn't necessarily want to be face to face in front of clients working hourly by the time I'm,

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you know, 35,

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40

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or later down the line. So I think that'd be the bigger goal is to depart from the hourly in person

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obligations. Mhmm.

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And then, of course, expanding, making more money in whatever however that looks.

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Mhmm.

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So fewer clients that you work face to face with or or zero clients that you work work with in person?

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Yeah. Good question. I I think if it made sense, I, like, I do like personal training.

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That's why I'm in it, and that's why I still do it.

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So if it made sense to where I could fit in and did have the luxury to where I could still train, I guess, a few people.

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And I guess to make to have training be the main and the only thing, to to make it be a supplemental thing where it's more of, like, I get to do it because I like to, and I only take on a few people.

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I guess, to your point, yeah, that'd be the answer. Few people.

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Yeah. Yeah. Okay.

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Cool. So, yeah, what are your thoughts on

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on, like,

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achieving that on scaling your business in that way?

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What what have you tried, or have you tried anything? How what what have you done so far? Yeah.

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So I really haven't tried anything

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especially to any success.

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I think for the longest time,

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I've struggled with the idea of, like, even exiting the fitness industry as a whole, like, doing other things.

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Mhmm.

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But,

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and even then, it's like, I I don't know where I would go. I don't know. I don't think

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I would do very well working for definitely not a corporate entity or even at this point in time.

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Like, I don't even know if I could work for anyone else. Like, I can't I can't live a life

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professionally that's not my own and and decided by myself. Right. You're unemployable.

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I'm unemployable completely.

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And this is you know, I haven't really had a proper employer ever.

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I've never clocked in necessarily.

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Like, the the little jobs I've had, aside from training, have been pretty loose and and unregulated

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in in a lot of ways.

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So,

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so, yeah, I think I've I think probably within the past

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three to six months, I've I've decided, like, yeah, I I'm probably I I'm not gonna exit the fitness industry,

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for reasons because I don't know what else I would do, and there's and I'd have to essentially start over from scratch and something I've I've had spent my whole adult life in.

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I have a degree in kinesiology, all these things. I have a lot of

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knowledge and opinions and things that I like about it. Mhmm.

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So I I think that, honestly and that seems, like, so minimal and, like, no tangible progress has been made.

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But the fact that I settled in on alright.

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Like, I'm just I think fitness is where it's gonna be for me. It's where I'm at.

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And then the fact that I kind of submitted to that idea is that's as far as I'm at.

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That's where I'm at right now.

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That's a recent thing, though.

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Yeah. Okay.

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So,

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what

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of all the people that you've worked with, what's the profile of your dream client,

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your favorite clients? And it's okay if it's not me.

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I gotta be a fan of Well well, no. You you do fit in into the archetype of

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the majority of type of people I train with and that do tend to be the most enjoyable.

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It's it's business owners, people who are

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established in their career years or decades down the line,

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but even not just established, but, like, very, very successful and,

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yeah, just kinda kings of the industry, I guess, is is what you could say, whatever that looks like.

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And and so that's it. People that

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that

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are for sure local to the area and and like you, how you enjoy being where you're at, don't have to

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travel and have an inconsistent and changing schedule.

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So for me as a as a trainer, that's amazing when someone is here all the time.

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We have the same times on the same days every week

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because then I can plot my life around that. But then that's also,

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like, a key thing for a successful,

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exercise program is that you just have that system locked in because it it's like brushing your teeth.

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You know, if if you decide you wanna brush your teeth today but not tomorrow and maybe the next day, well, eventually, your your teeth are gonna start falling at your face.

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Actually, you know, exercise is a little different

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to where you're not just, like, keeping health, but you can have a you can be in a place where you're above average.

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You're not just staying healthy, but you're, like, thriving and, of course, like, adding years to your life.

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So it's more than preservative. It can be, like, an addition

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into that.

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So just continuing with the metaphor, it's like your teeth are growing and growing and growing, and you they get larger and larger.

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Is that what you're saying?

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Could be.

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If that's if that's what you're saying, someone have giant horse teeth. Yeah. Okay.

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Okay. Sweet. So what would you say is the like, what is the real

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transformation

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that you deliver for people? Right? Is it just, okay.

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They get stronger, fitter, or is it more than that?

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Yeah. I think,

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so as you you can probably attest this at this point in time. Like, my

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training bias and the style at which I I, train people, it's very traditional.

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It's it's strength training for one. So we're just gonna lift weights. We'll do body weight,

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and and then we're gonna do this set and take a lot of rest, recover, and then we're gonna do it again.

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Mhmm.

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And so there ends up being a lot more, like, hanging out time spent than even actually training, but that's that's largely, again, to my bias, that's a a proper strength training program.

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So

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I think what I've seen over the years,

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just

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the, decade

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plus I've been in it, is there you know, it's very trendy. There's a lot of trends in fitness, and

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I guess recently, it's been,

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I don't know, like, hit, like, high intensity training, like, a lot of jumping around, moving, doing this, and keeping nonstop.

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Mhmm. And other things in between that.

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There's, like, boxing, and there's, you know, soul cycling, all these things that kinda come and gone.

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But it's trained people to think that,

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that you have to be dead tired, like, in a pile of your own of your own, like, bodily fluids on the ground for it to be a successful workout,

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and that and that you have to be moving the entire time, all these things, you know, that kinda go along with that to where I've kind of, like I've stayed in

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and stuck with the identity of, like, no traditional strength training is, like, what's good.

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It it always has worked and it still does.

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We don't have to, like, create this, like, new novel thing or, like, jump on a trend.

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I'm not gonna have someone do

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any random movements or sets of movements, which I can't explain to you why we're doing it

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or or the fact that I have done it also, and I can verify to the the the feeling that you're going through between the sets and the reps and and the effectiveness of it.

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So I think that's what it is.

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It's like I'm I I stick with stuff that like, how we train, you've probably done all, if not most, of these things before.

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There's nothing new. And it's gonna be the same. There's probably,

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I don't know, 10, maybe 15 different movements we do.

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And you and I, we train four or five times a week.

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It's like, man, it can get pretty old and it can get pretty redundant, especially

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in in a successful workout program as you are doing those same things over and over and you're getting better at them And you're reaping the benefits of, like, not just putting more weights on the bar and more reps that you're doing, but there should be a physical representation of that as well.

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So I think that's what I offer is I actually offer nothing new.

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But the best thing in this industry is that there's nothing new, and we shouldn't have to find the next best thing

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because it doesn't exist. And

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I see trainers who kind of have their clients do random

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things here and there.

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And,

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and it can be an attractive thing.

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I get it because it it it would maybe even help a trainer feel more secure if they're charging a premium rate.

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Well, they wanna offer a premium thing. Like, what's what's gonna make sense?

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They're paying all this money. Well, they should have something that's worth it.

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You wanna stand out. But I actually stand out by doing nothing different

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than has been done. So that that's that's my thoughts of, like, what I offer.

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Do you see an impact on people's lives that go beyond the gym, beyond and by beyond the body changes?

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Totally. I think,

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I I can just speak to the people I interact with,

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just developing, like, personal relationship with you and I.

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We've come to know each other pretty well just over the past,

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I don't know, six or seven months, whatever it's been.

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And,

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and it can be,

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depending on the person I'm engaging with I'll I'll even say this goes both ways.

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It's not just them benefiting or me benefiting, but it's like a therapy session, a lot of sharing of heart and things of life that goes on.

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And because like I said, these an hour training session, like, if you add up the amount of time you're spent actually exercising,

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it it's probably, I don't know, fifteen or twenty minutes that you're actually moving, and then it's spaced out.

249
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The rest of the time, we're just, like, hanging out.

250
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Mhmm. So we we might as well make most of that time and, like, get to know each other.

251
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So so I think, yeah, beyond that, like, personal relationships. And so it it it can be

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I I there's one guy, not not you, one guy, Trey, in particular who he does state to me the benefits of, like, our time, and it centers him for the rest of his day.

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Big business guy, and he's got meetings and things done. And

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to when he can just have, like, time for himself, if there's anything on his mind, we just, like, like, talk.

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We have a we have a pretty, pretty, good, relationship with each other.

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And, it and it's not necessarily complaining, but we just, like, talk about stuff because I think a lot of times even internalizing things without it being spoken and addressed to someone or a trusted ear.

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Can you keep it in you and it grows, it festers, and who knows what else it becomes? So Mhmm.

258
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I think that's it.

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Just the, just the openness and the relationships, however that is expressed with within me and the other people I train.

260
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Mhmm.

261
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Yeah. Okay. So

262
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model wise,

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where where this business could go,

264
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is I mean, you can you can

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charge more,

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right, and still do the same

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thing. You can

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you can

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and and the way that you justify charging more is by having a a

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bigger transformation.

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Right?

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Creating more value for people. So it's like,

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maybe it's like, well, I'm not we're not gonna just gonna train, but I'm gonna, you know,

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control

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or or, like, figure out your diet, everything that you eat. I mean, you even gotta, like,

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coordinate some chef that comes and cooks all the meals and brings them to your house, and and we're tracking you every day.

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And what are your numbers look like? And what does your sleep look like?

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And, like, constantly monitoring, adjusting, whatever.

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So, like, you're offering a higher level service that does more

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to really deliver the outcome. So right now, you're you're in

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your model is you're selling your time. Right? The model

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a model that makes more money is you sell the outcome.

283
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So Mhmm. Like, what is the specific target that you have? Where do you wanna be body wise? Whatever.

284
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Like, you know, body metrics, where do you wanna be? By which time, okay. Here's the prescription.

285
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Here's what we're gonna do.

286
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I'm gonna monitor every step of the way to deliver that result on by that date. Right?

287
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Like, that's that's kinda

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the way that you can charge more.

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And then maybe it's like, you don't have to show up every day, but you're still coordinating their training.

290
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So you're like, okay. Today, you're gonna train this. Tomorrow, you're gonna train that.

291
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You're gonna eat like this. You're gonna eat like that.

292
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Let's check-in, monitor, and see how you're doing. Like,

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every morning, you, like, get on the scale. Buy the scale. Every money get on that.

294
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Hook it up with me so I can see the numbers in real time, whatever.

295
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Like, that kinda that kind of approach.

296
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That's one way to go.

297
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How does that how does that is that something you're interested in, or you're like, no.

298
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Actually, I'm good.

299
00:19:14.925 --> 00:19:15.725
Yeah. I don't know.

300
00:19:15.725 --> 00:19:20.790
That that doesn't, like, jump off the pages to me necessarily, but I I think that is a logical progression.

301
00:19:20.790 --> 00:19:24.330
I just yeah. I I probably couldn't envision myself doing that necessarily.

302
00:19:26.150 --> 00:19:27.850
But I I found a lot of people

303
00:19:30.630 --> 00:19:36.010
the I I think that'd be maybe half the clients I train right now would commit to that.

304
00:19:37.375 --> 00:19:44.195
So, yeah, again, you're you're talking about, like, added an added rate to that, so there'd be some potential increase in that.

305
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But,

306
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yeah, I don't know. Not not a huge appeal, admittedly.

307
00:19:50.880 --> 00:19:52.100
No. No. And

308
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what's what is it? Is it, like, the

309
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tell me about what's what's it what's not appealing or what is appealing about it just for so I'm not trying to push this on you in any way.

310
00:20:01.920 --> 00:20:04.340
I'm just trying to, like, understand your preferences. Yeah.

311
00:20:04.665 --> 00:20:10.205
Yeah. I think probably, like, micromanaging people's lives. I actually do like the fact that

312
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my place

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in my clients' lives is hopefully mentally invasive,

314
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meaning that it's not a dread or a chore, and it doesn't become,

315
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like, an obligation. But, hopefully, it's a luxury and a thing that's, like, fun.

316
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If that that's the service I would say I offer to do is, like Mhmm.

317
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We're gonna hopefully make it fun.

318
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Like, we talked about yesterday about we're talking about super sets.

319
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I'm like, well, I told you my whole thing about it.

320
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I'm like, well, if you wanna do supersets, we could because if you enjoyed that, I think

321
00:20:37.035 --> 00:20:42.575
that's a big benefit is little things here and there that we can tweak that are still productive towards the overall cause.

322
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If it's fun for you, then let's do it.

323
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So I think that that'd be my initial thought. Just off of the client base over here and the people I

324
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know,

325
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personally,

326
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I'm not sure there'd be a lot of,

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joy over that and

328
00:21:01.435 --> 00:21:02.335
compliance. Them.

329
00:21:02.715 --> 00:21:06.895
For for them, probably. And for me for me, mainly, that's to answer your question.

330
00:21:06.955 --> 00:21:13.055
I don't know if I would enjoy it, but then I think on their side, the joy would be expressed through a potential lack of compliance.

331
00:21:13.595 --> 00:21:14.095
Mhmm.

332
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And,

333
00:21:15.515 --> 00:21:16.015
yeah.

334
00:21:16.510 --> 00:21:19.650
Mhmm. I think I think I think that'd be that'd be it for me.

335
00:21:21.150 --> 00:21:21.650
Yeah.

336
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Mhmm.

337
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And,

338
00:21:25.230 --> 00:21:30.530
the other approach is another model is, like, more just more online training. Right? More

339
00:21:31.125 --> 00:21:34.185
remote online. You can have a group program where you just

340
00:21:34.645 --> 00:21:36.185
tell people what to do,

341
00:21:36.725 --> 00:21:41.065
you know, week by week, and then they you track them or, like, they report back, whatever.

342
00:21:41.125 --> 00:21:42.645
And, again, that can be, like, the training.

343
00:21:42.645 --> 00:21:47.700
It can be training and diet, training diet mindset, whatever. Mhmm. Like, is that

344
00:21:48.160 --> 00:21:51.560
do is that appealing to you? Do you have enough of,

345
00:21:52.000 --> 00:21:52.500
like,

346
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of a method there to package something?

347
00:21:56.000 --> 00:22:01.030
Like because that's where we kinda get into the territory where there has to be something new for people to bite Yeah.

348
00:22:01.280 --> 00:22:02.100
Kinda thing.

349
00:22:02.855 --> 00:22:07.835
I think so. I I do for sure like the idea of of having a more expansive remote,

350
00:22:08.855 --> 00:22:10.295
portfolio, whatever that looks like.

351
00:22:10.295 --> 00:22:15.515
And even if it transferred to entirely online, I think that'd be amazing. And then the reach is also

352
00:22:15.895 --> 00:22:18.540
beyond the limits of this neighborhood back here.

353
00:22:18.940 --> 00:22:19.440
Mhmm.

354
00:22:19.740 --> 00:22:33.760
I I I think that's probably what I would be gearing towards because I also want to I would love the next step to be something that doesn't have a ceiling that I wouldn't have to really not that we're scrapping everything I'm doing now or talking about doing that, but have to

355
00:22:34.165 --> 00:22:38.745
kind of establish a new kind of framework of of what the job is.

356
00:22:39.045 --> 00:22:41.385
Mhmm. So to me, that sounds very cool,

357
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having an online thing.

358
00:22:43.285 --> 00:22:47.705
But I'll tell you, when when you're saying that, something something kinda popped in my mind and I've kind of

359
00:22:48.540 --> 00:22:50.160
thought about a little bit is,

360
00:22:51.660 --> 00:22:55.280
kind of what we're saying, like, just thinking about my,

361
00:22:56.860 --> 00:22:59.440
journey into being a trainer and to work and

362
00:22:59.820 --> 00:23:00.225
make,

363
00:23:00.625 --> 00:23:05.205
you know, objectively good money doing this and and I can support myself

364
00:23:05.745 --> 00:23:09.105
is I'm I'm kind of interested in, like, educating other trainers.

365
00:23:09.105 --> 00:23:11.605
Like, how does someone even get into all this? Because,

366
00:23:11.905 --> 00:23:13.505
like I said, I went to school for all this.

367
00:23:13.505 --> 00:23:21.850
They teach you all this stuff, what the book says, the data, but you're never told, like, how do you actually get face to face in front of a person to where you can actually

368
00:23:22.230 --> 00:23:23.030
use this stuff?

369
00:23:23.030 --> 00:23:28.970
And then once you're there, like, how does it practically unfold to where you structure things and deliver it to a person?

370
00:23:29.270 --> 00:23:32.784
Mhmm. You know what I mean? That's kinda something because I've talked to other trainers.

371
00:23:32.784 --> 00:23:36.865
I was just talking to this girl I know, like, last week, and she was in another state.

372
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She's just getting in training. She had a bunch of questions, and I sent her, like, big response.

373
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She was like, how much do I charge? All this and that.

374
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Things that no one really knows unless you're in it.

375
00:23:46.059 --> 00:23:54.640
I think before I even started training, like, when I was working in the front desk at the gym, I got to see a lot of that and just, like, get in little by little and kinda understand it just by observation.

376
00:23:55.020 --> 00:23:59.580
That's almost like the business, like, the backside of things that no one ever thinks about until you're in it.

377
00:23:59.580 --> 00:24:01.045
And you're like, what? Well, what do I do now?

378
00:24:01.045 --> 00:24:05.205
Like, I'm here, and I wanna do it, but I don't know what to do. Okay. You know? That's cool.

379
00:24:05.205 --> 00:24:06.325
That's I love that.

380
00:24:06.325 --> 00:24:12.540
So, yeah, what are what are some of the things that you've learned, or what are some of the things that she she was asking that you could help with it with?

381
00:24:12.620 --> 00:24:17.760
Yeah. Just like pricing. So the the girl that was talking to me the other day, she lives in

382
00:24:18.380 --> 00:24:20.400
I think she's in Pennsylvania right now.

383
00:24:21.100 --> 00:24:21.600
And,

384
00:24:23.820 --> 00:24:27.120
yeah. And and the first thing I told her, she she said that which was important,

385
00:24:27.500 --> 00:24:28.515
but I was like, you know,

386
00:24:28.995 --> 00:24:32.775
if it was a perfect world, then you could have your own choice. Like,

387
00:24:33.795 --> 00:24:36.135
training, if you were in an affluent

388
00:24:36.675 --> 00:24:38.775
area, that's the best because that's where

389
00:24:39.155 --> 00:24:42.195
your service is probably gonna be more sought after and more valued.

390
00:24:42.195 --> 00:24:46.450
And then where there's where there's a need and money to be spent, there's money to be made.

391
00:24:46.670 --> 00:24:52.929
So that's the first thing I would tell anybody that, like, go be in a place like I mean, Malibu is great, of course.

392
00:24:53.150 --> 00:25:00.085
Los Angeles as a whole, Southern California, where we got sunshine all the time, and there is infinite amount of pressure to be fit.

393
00:25:00.385 --> 00:25:03.445
You know? And if you're not fit, it's like, well, what's wrong with you?

394
00:25:03.665 --> 00:25:08.165
So things like that just for this where fitness is like a standard of culture and there's money put towards it.

395
00:25:08.225 --> 00:25:11.525
That's a huge thing I tell anybody. If if someone's in, like, I don't know,

396
00:25:12.840 --> 00:25:17.420
like, what Wichita, Kansas, I'm like, I don't know if that's the best place to do it.

397
00:25:17.560 --> 00:25:25.400
If you're there and that's where you're gonna be, like, if you can make it happen, but I think a clear path of, like, starting off is, like, being in the right place for that.

398
00:25:25.400 --> 00:25:29.445
You know what I mean? So I told her that, but, like, she she's there. She's where where she is.

399
00:25:29.445 --> 00:25:32.184
And, like, yeah, I don't really know what they charge there, but

400
00:25:32.725 --> 00:25:35.144
don't undersell yourself because there's also,

401
00:25:35.845 --> 00:25:42.264
I think, an inherent assumption of, like, if someone sees a price tag attached to something, again, assuming the the

402
00:25:42.700 --> 00:25:48.800
hourly service wage is like, how I told you, I kind of picked a rate for myself that felt like is justifiable,

403
00:25:49.180 --> 00:25:53.440
and I can provide something that's along along the lines of what someone would expect.

404
00:25:53.980 --> 00:25:56.620
I told her not to sell herself short even if she's just starting.

405
00:25:56.620 --> 00:25:58.605
Like, you probably have to take all the clients you

406
00:25:58.985 --> 00:26:02.445
can get, but don't give give a $20

407
00:26:02.505 --> 00:26:03.885
discount or whatever,

408
00:26:05.625 --> 00:26:07.485
just because just because you can.

409
00:26:07.705 --> 00:26:11.225
Because the truth is, like, as as she we'll keep using her as an example.

410
00:26:11.225 --> 00:26:13.680
As she continues to grow and expand herself, like,

411
00:26:14.160 --> 00:26:14.660
she'll

412
00:26:15.200 --> 00:26:20.880
there might be a point where you kind of like, man, I wish I wouldn't have given that person that discount because now I gotta have this conversation with them to where, hey.

413
00:26:20.880 --> 00:26:24.820
Like, can we get you back to the brought brought up to, like, the normal pricing?

414
00:26:25.120 --> 00:26:27.380
Could be a bit awkward, maybe not. But,

415
00:26:28.205 --> 00:26:33.005
that's one thing too. It's just, like, have a good standard of pricing that you're gonna stay at.

416
00:26:33.005 --> 00:26:37.345
And just like, you know, if if you go to the store and you buy a gallon of milk,

417
00:26:37.645 --> 00:26:42.930
you know, we don't we don't haggle with the cashier. Like, hey. This is $6, but how about 4?

418
00:26:43.390 --> 00:26:46.130
You know? You just buy it. That is what it is. But because we have

419
00:26:46.510 --> 00:26:50.290
a human in front of us and and there there's a lot of things that

420
00:26:50.670 --> 00:26:53.150
if you if you can bargain for price, you will.

421
00:26:53.150 --> 00:26:57.075
But I think that's a big thing that I try to do is to stay firm on my pricing.

422
00:26:57.075 --> 00:27:01.174
And then too, like, I've never had this happen, but I could see a situation where

423
00:27:01.475 --> 00:27:01.975
maybe,

424
00:27:02.434 --> 00:27:10.034
say, if I had clients who know each other and they somehow start talking about how much they each pay and one's paying far less than the other, like, that could be kinda weird too.

425
00:27:10.034 --> 00:27:13.610
And that that's a problem I I always would want to and have avoided

426
00:27:14.310 --> 00:27:14.550
Mhmm.

427
00:27:14.630 --> 00:27:18.810
For for all the reasons of who knows what that ends up being, just weird, awkward, or whatever.

428
00:27:19.110 --> 00:27:21.290
Mhmm. So How do you get your first clients?

429
00:27:23.030 --> 00:27:23.750
Good question.

430
00:27:23.750 --> 00:27:29.225
So I think I think what I did just so happened to be amazing just by being at the front desk because

431
00:27:30.005 --> 00:27:34.905
that job is checking people in. It's saying hi. You end up knowing everyone by name.

432
00:27:35.445 --> 00:27:37.065
And with that, there's

433
00:27:37.679 --> 00:27:40.960
passing interactions that just happen so you develop personal relationships.

434
00:27:40.960 --> 00:27:43.299
So the answer is personal relationship. But how do you do that?

435
00:27:43.360 --> 00:27:46.960
Just by being in, again, in the right place, not just in the city, but in this setting.

436
00:27:46.960 --> 00:27:49.200
Like, if you wanna work in fitness, you gotta be in it.

437
00:27:49.200 --> 00:27:53.765
You can't just show up randomly one day and say, hi. I'm a guy you've never seen.

438
00:27:53.765 --> 00:27:58.485
Come work out with me. People are like, well Right. Why? Why would I? So that's the one thing.

439
00:27:58.485 --> 00:27:59.785
And and I think too,

440
00:28:01.525 --> 00:28:06.345
and and not that I I did the perfect path ever, but I think the things I did without even

441
00:28:08.390 --> 00:28:12.090
thinking about it worked for me, like, when I was coaching and working at the high school.

442
00:28:13.270 --> 00:28:15.270
Because I because I wanted to work with youth athletes.

443
00:28:15.270 --> 00:28:19.770
I thought that was gonna be my lane long term as I work with youth athletes and youth athletes only.

444
00:28:20.630 --> 00:28:28.075
So I end up training a lot of those kids on the side, like, like, the football players or the whatever kids that I would train at their school, after school with their sports teams.

445
00:28:28.215 --> 00:28:29.915
I would train them on the side.

446
00:28:30.135 --> 00:28:36.220
And so, like, I kinda got in with the kids that way, getting some clients, and then but then, like, their parents, I got to know them because I knew the kids.

447
00:28:36.220 --> 00:28:41.100
And I started training, like, their moms and their mom's friends, and that was actually a huge expansive thing.

448
00:28:41.100 --> 00:28:45.280
It was just, like, getting in where people knew me and they got used to seeing me and,

449
00:28:46.150 --> 00:28:50.255
just trusted me, of course, too. Trust is a part of the personal relationship.

450
00:28:50.875 --> 00:28:54.975
Mhmm. Yeah. And then I would say too kinda what you said, like, you gotta look the part.

451
00:28:55.275 --> 00:28:57.295
Like, being fit is one thing, but then,

452
00:28:57.835 --> 00:29:00.269
you know, it it's a huge part of it's vanity. People,

453
00:29:02.029 --> 00:29:12.350
you know, I I don't know of a ton of people in in Malibu where we are that actually are in it for health, which is interesting because everyone's kind of is healthy, and everyone wants to lose five or 10 or pound five or 10 pounds or whatever.

454
00:29:12.350 --> 00:29:13.649
But no no one's, like,

455
00:29:13.985 --> 00:29:14.485
prediabetic

456
00:29:14.865 --> 00:29:18.225
or or whatever. I I've actually never had someone in that position before.

457
00:29:18.225 --> 00:29:20.885
So it's just like, wanna look better and wanna optimize.

458
00:29:20.945 --> 00:29:25.205
So I think for myself, I'm like, well, you know, just like you said, like, I I'm gonna stay fit because

459
00:29:25.585 --> 00:29:28.465
it benefits me as a billboard. I wanna do it, and I like to do it.

460
00:29:28.465 --> 00:29:30.100
But then, too, like, I'm gonna dress a certain way.

461
00:29:30.100 --> 00:29:33.620
I'm gonna at least have like one or two cohesive colors that flow.

462
00:29:33.620 --> 00:29:37.159
It'll just be a very simple palette, but like it looks clean and it'll look presentable,

463
00:29:37.700 --> 00:29:44.235
not just show up with like whatever, like wrinkled shirt or assortment of stuff, dirty shoes.

464
00:29:44.235 --> 00:29:46.735
You know you know, my my white shoes, I keep them clean.

465
00:29:47.195 --> 00:29:50.255
Right. Like, just, like, just, like, let clean and, like, put together.

466
00:29:50.715 --> 00:29:51.035
Mhmm.

467
00:29:51.035 --> 00:29:56.735
People see that, and I've got a lot of my wife that you you're gonna fire me as a client if I didn't get my

468
00:29:57.035 --> 00:29:58.550
shoes washed. My

469
00:29:58.930 --> 00:30:02.470
shoes washed. She's like, really? I'm like, yeah. For real.

470
00:30:03.010 --> 00:30:05.590
Oh, totally for real. So So you washed them?

471
00:30:07.010 --> 00:30:08.390
Not yet. No.

472
00:30:08.610 --> 00:30:13.110
I hope you'll I hope you'll work with me for a few more few more days to be able to get it done.

473
00:30:13.330 --> 00:30:13.990
Oh, yeah.

474
00:30:14.425 --> 00:30:19.625
Yeah. Yeah. Yeah. No. I get it. Yeah. I I remember, like, when I first got there, I asked,

475
00:30:20.185 --> 00:30:23.645
Liam at the front desk if he knew a trainer. He's like, yeah. Me.

476
00:30:25.865 --> 00:30:26.365
Mhmm.

477
00:30:26.779 --> 00:30:30.080
So yeah. That's an that's an advantage too. He he can he can do that, and,

478
00:30:30.700 --> 00:30:33.100
like, I I think I did the same thing when I was working on the desk.

479
00:30:33.100 --> 00:30:35.440
Like, you're the first one, the first face people see.

480
00:30:35.820 --> 00:30:37.740
Mhmm. But but I don't know if all trainers

481
00:30:38.220 --> 00:30:40.815
if I wanted a trainer that also works the front desk.

482
00:30:40.815 --> 00:30:51.375
You know, like like I said, how I was doing that for a while too is also productive to where I cut that tie so I show people that I'm not having to do other things because I don't have enough clients or I can't do it full time.

483
00:30:51.375 --> 00:30:52.355
You know? Mhmm.

484
00:30:52.815 --> 00:30:53.394
Mhmm. Yeah.

485
00:30:53.934 --> 00:30:54.434
Totally.

486
00:30:54.960 --> 00:30:58.340
You will still flip the switch for the fan from time to time. But

487
00:31:00.080 --> 00:31:04.159
Yeah. Yeah. Yeah. Yeah. I'll I'll do things like that. Okay. Cool.

488
00:31:04.159 --> 00:31:06.179
So it sounds like there's some energy there,

489
00:31:07.200 --> 00:31:11.205
on just, like, the building of the business. So it's, like, your whole

490
00:31:12.225 --> 00:31:14.325
angle is, like, tried and true,

491
00:31:14.945 --> 00:31:16.165
simple, effective.

492
00:31:16.545 --> 00:31:18.625
Like, that's what I'm that's the vibe I'm getting from you.

493
00:31:18.625 --> 00:31:21.285
Like, with the training, with how to build a business, like,

494
00:31:21.640 --> 00:31:25.179
get out there, go where people where the clients are, where people

495
00:31:25.559 --> 00:31:27.179
spend money on this kind of stuff,

496
00:31:27.480 --> 00:31:31.340
build your way up, you know, build the relationships. Like, you're not like a

497
00:31:31.799 --> 00:31:37.795
post selfies on Instagram and build a big huge Instagram following following type of type of person.

498
00:31:37.795 --> 00:31:40.115
That was never what you did. Is that right? Never.

499
00:31:40.115 --> 00:31:42.275
I don't even I don't even have Instagram at this point in time.

500
00:31:42.275 --> 00:31:46.615
And when I did have it, I was just stalking and creeping around on people I was never posting.

501
00:31:47.075 --> 00:31:49.955
And and I've I've never used it for my,

502
00:31:50.810 --> 00:31:52.270
self or business promotion

503
00:31:52.890 --> 00:31:55.130
because I'm just I'm just not good at social media.

504
00:31:55.130 --> 00:31:59.470
I know I could learn, but I don't have that, like, inherently as a skill set or as something, like, in me.

505
00:31:59.770 --> 00:32:03.470
But, two, it's it's interesting you interesting you say that because there's a a guy who started training,

506
00:32:04.615 --> 00:32:06.794
maybe around the same time we started training, actually.

507
00:32:07.095 --> 00:32:15.174
He his assistant reached out to me, and and they kinda did this, like, like, loose but long form, like, investigation of me, which was kind of funny.

508
00:32:15.174 --> 00:32:18.310
I've never had as intensive as they were, like, asking questions.

509
00:32:18.310 --> 00:32:20.490
Like, some they wanted me to send a personal bio.

510
00:32:21.430 --> 00:32:25.110
And then they asked and I still hadn't, like, talked to the guy at this point in time, but the assistant is like, yes.

511
00:32:25.110 --> 00:32:29.370
Send a bio. Send us a link to your LinkedIn and to your Instagram. Like, why don't I have LinkedIn?

512
00:32:29.670 --> 00:32:33.005
I have Instagram, but I haven't posted on it in, like, two years.

513
00:32:33.785 --> 00:32:39.805
So I I sent a bio, which I think is the selling point because a lot of we've already been talking about.

514
00:32:40.105 --> 00:32:41.465
And then I'm like, yeah, I don't have LinkedIn.

515
00:32:41.465 --> 00:32:44.665
I sent it to Instagram with with you know, there's nothing on there.

516
00:32:44.665 --> 00:32:49.350
But the the guy who I eventually got talking to, I've been training since then. He's like, yeah.

517
00:32:49.350 --> 00:32:50.730
We we're talking one day.

518
00:32:51.110 --> 00:32:52.790
Maybe, like, just a few weeks ago. He's like, yeah.

519
00:32:52.790 --> 00:32:58.970
Actually, I was I was, looking at you and another guy, and I liked that you were more low key, that there was, like, not this

520
00:32:59.284 --> 00:33:00.485
whole, like, big thing about me.

521
00:33:00.485 --> 00:33:08.105
Because the other guy is more promoting of himself for sure, but then he'll post, like, clients working out on his page, which, you know, that works.

522
00:33:08.404 --> 00:33:09.945
And for some people, it's great.

523
00:33:10.325 --> 00:33:15.840
But it actually was a net positive for me, and I think that is actually a lot of the vibe in Malibu too.

524
00:33:15.840 --> 00:33:19.220
I think that's probably a a good question also just depending on where you are.

525
00:33:19.520 --> 00:33:22.480
It's like, what is the community value? Because people move move to Malibu.

526
00:33:22.480 --> 00:33:25.845
It's great, but they also are here because it's quiet, and they'd rather not be seen.

527
00:33:26.085 --> 00:33:37.705
A lot of people are like that because it's that especially if someone's, like, in a in a entertainment industry, like, you go here so you can blend in and just be, like, who you were thirty years ago when no one knew your face or heard your name.

528
00:33:38.020 --> 00:33:40.520
Mhmm. So I think that I offer that, like, the anonymity,

529
00:33:41.299 --> 00:33:46.580
an anonymous factor of myself, and then I don't care who anyone is or isn't at the same time. Yeah.

530
00:33:46.580 --> 00:33:51.720
So so, yeah, I think it can very well be done without anyone having to do a ton of social media stuff.

531
00:33:51.940 --> 00:33:58.175
The question then, though, is is if you wanna go that direction with your business of teaching other people how to start, like, how do you find those clients?

532
00:33:58.175 --> 00:34:02.995
Right? Yeah. Yeah. So I would have to do exactly what I said I don't do. Right? Yeah.

533
00:34:03.135 --> 00:34:06.195
Have to reach and find them. Totally. Yeah. Yeah.

534
00:34:06.620 --> 00:34:08.880
Yeah. So I guess that that would be the big roadblock

535
00:34:09.500 --> 00:34:12.960
in in that way, or or the next hurdle is to establish a,

536
00:34:14.860 --> 00:34:17.840
you know, an online identity and format with that.

537
00:34:18.219 --> 00:34:18.719
Mhmm.

538
00:34:19.020 --> 00:34:19.520
Yeah.

539
00:34:20.295 --> 00:34:21.355
So Yeah.

540
00:34:21.734 --> 00:34:24.635
And, like, the the but then the content is gonna

541
00:34:24.935 --> 00:34:25.594
be different

542
00:34:25.895 --> 00:34:26.395
from

543
00:34:27.335 --> 00:34:30.315
like, it's not you selling yourself as a trainer.

544
00:34:31.094 --> 00:34:32.795
It's you showing your lifestyle

545
00:34:33.670 --> 00:34:34.489
as a trainer.

546
00:34:34.790 --> 00:34:39.050
Right? Here's all the things I didn't do to become a successful personal trainer.

547
00:34:39.510 --> 00:34:41.449
Mhmm. Here's what I don't do.

548
00:34:41.750 --> 00:34:45.850
Here's like Mhmm. I don't follow fads. I don't do anything fucking fancy.

549
00:34:46.230 --> 00:34:47.050
Every day

550
00:34:47.424 --> 00:34:53.184
for my lunch break, I go to the beach and hang out and tan and have my lunch and jump in the ocean.

551
00:34:53.184 --> 00:34:59.365
Like, it's that kind of thing that you wanna post. Right? Mhmm. Yeah. Totally. That's all true.

552
00:34:59.744 --> 00:35:01.684
Yeah. Right. As you know.

553
00:35:02.920 --> 00:35:04.940
So it's and I think that's

554
00:35:05.560 --> 00:35:07.180
like, you become the anti

555
00:35:07.800 --> 00:35:08.300
like,

556
00:35:09.160 --> 00:35:12.200
the the the Zach where everybody zigs, you know

557
00:35:12.680 --> 00:35:13.180
Mhmm.

558
00:35:13.560 --> 00:35:15.500
Of, like, the model. Whereas, like,

559
00:35:17.934 --> 00:35:19.635
yeah, you don't need to post

560
00:35:20.494 --> 00:35:21.555
crazy, like,

561
00:35:21.855 --> 00:35:26.115
gym workout selfies, blah blah blah to get a full roster of clients.

562
00:35:26.655 --> 00:35:30.414
Right? You don't even need to be in fucking Instagram at all to get a full roster of clients.

563
00:35:30.414 --> 00:35:31.635
Here's how I did it.

564
00:35:32.330 --> 00:35:32.990
You know?

565
00:35:33.290 --> 00:35:34.430
Yeah. Absolutely.

566
00:35:35.210 --> 00:35:38.350
Yeah. Yeah. I I think that that's that's it too. It's just,

567
00:35:39.370 --> 00:35:43.690
because because all that all those things and stuff we're talking about, let's just, like, me being me.

568
00:35:43.690 --> 00:35:45.070
I think everyone has

569
00:35:45.395 --> 00:35:48.375
a version of of themselves, which they probably have even found,

570
00:35:48.994 --> 00:35:50.775
and they might be afraid to be.

571
00:35:51.075 --> 00:35:52.295
But it's all the while

572
00:35:52.675 --> 00:35:56.935
inhibiting their ability to be authentically productive in their professional workspace.

573
00:35:57.714 --> 00:36:02.980
Because I I think that was a huge thing for me is, like, the people I work with and and who I am, like, this is it.

574
00:36:02.980 --> 00:36:04.920
There's there's no face. There's no front.

575
00:36:05.060 --> 00:36:08.119
But it's so easy also that way too because I don't have to,

576
00:36:09.300 --> 00:36:14.339
you know, razzle dazzle myself up. I'm not this I'm definitely not a type a type of guy.

577
00:36:14.339 --> 00:36:18.665
Like, I could live a life where I I spoke 10 words an entire day and be totally fine.

578
00:36:18.885 --> 00:36:25.045
But there's probably an assumption of, like, you have to be this, you know, this, like, encourage or allow it, all this kind of stuff.

579
00:36:25.045 --> 00:36:26.665
And, again, you know I'm not that.

580
00:36:26.960 --> 00:36:30.079
But you're gonna attract the type of people who don't want that, don't care for that.

581
00:36:30.079 --> 00:36:39.140
Like, there is an an an audience and a client base for everybody if they just decide to to be themselves and find their their bias and their philosophy

582
00:36:39.705 --> 00:36:42.845
of how they go about training or whatever it is. Yeah.

583
00:36:43.545 --> 00:36:49.165
So speaking about that, like, where where did Nathan learn that he had to be a nice a nice boy?

584
00:36:50.985 --> 00:36:54.925
It's my parents, man. I was raised well. Mhmm. I was raised really well.

585
00:36:55.560 --> 00:37:00.620
And and that's a fortunate thing. Like, I've really had no significant life adversity

586
00:37:01.560 --> 00:37:03.900
and, just establishing good reputation

587
00:37:05.000 --> 00:37:06.940
over the years. And and,

588
00:37:07.320 --> 00:37:13.935
you know, even before I was working as a trainer, like, I I've been in Malibu for since I was 14, so

589
00:37:14.395 --> 00:37:16.255
most of my life at this point in time.

590
00:37:16.635 --> 00:37:17.135
Mhmm.

591
00:37:17.755 --> 00:37:21.055
But, you know, I I guess, fundamentally, what what carries

592
00:37:21.355 --> 00:37:22.495
being nice or

593
00:37:23.450 --> 00:37:25.630
the things beyond beyond just being likable

594
00:37:26.010 --> 00:37:28.030
is, like, my faith. Like, being

595
00:37:28.490 --> 00:37:29.210
being a,

596
00:37:30.410 --> 00:37:34.830
having, like, my Christian faith be the fundamental basis of my life and something I

597
00:37:35.370 --> 00:37:37.150
I live my convictions by,

598
00:37:37.635 --> 00:37:41.955
especially when you don't want to because anyone can be nice to the people that you like or they're nice to you.

599
00:37:41.955 --> 00:37:45.875
But what about everyone else who maybe you don't know yet or you don't care for?

600
00:37:45.875 --> 00:37:47.255
Can you at least be, like,

601
00:37:47.715 --> 00:37:48.215
objectively,

602
00:37:49.235 --> 00:37:53.020
optimistic of them or even of of your your very circumstances?

603
00:37:53.240 --> 00:37:57.240
Like, can I be optimistic about this conversation we're having that's gonna lead to something?

604
00:37:57.240 --> 00:38:03.740
Can I can I believe that I have the ability to ability to actually execute something beyond what I've been doing the past ten years?

605
00:38:04.325 --> 00:38:08.905
You got in trouble at some point. Right? I forgot the details. I is that something you're

606
00:38:09.285 --> 00:38:12.425
open to sharing here? Yeah. We can talk about that. I don't mind.

607
00:38:14.005 --> 00:38:16.825
Yeah. So in 2013, I was 19 years old,

608
00:38:17.300 --> 00:38:20.359
and I I got arrested for, drunk driving.

609
00:38:20.660 --> 00:38:26.119
Mhmm. And so that's short I mean, it's not a long story, but basically, I was racing a friend on

610
00:38:26.660 --> 00:38:27.800
Pacific Coast Highway

611
00:38:28.260 --> 00:38:33.205
Mhmm. Close close to the gym. I've I've told you this, but just as a this kind of thing recap.

612
00:38:33.365 --> 00:38:36.825
Makes you very popular next door, I'm sure. Yeah.

613
00:38:36.964 --> 00:38:41.065
Luckily, there is no next door at that point in time, but for sure, man.

614
00:38:41.365 --> 00:38:45.205
I'm glad I got out at early earlier than I than I needed to.

615
00:38:45.205 --> 00:38:47.120
But but, yeah, so I was racing a friend.

616
00:38:47.120 --> 00:38:54.160
I was going super fast, and it was, like, midnight, and I had, like, one beer in my system as, you know, as an underage drinker, so it doesn't really matter how much I had.

617
00:38:54.160 --> 00:38:57.380
And I'm losing control of my car crashing, and I hit a telephone pole.

618
00:38:58.160 --> 00:39:01.335
And so someone called the cops. Cops show up, and they're like, oh my god.

619
00:39:01.335 --> 00:39:03.735
They're like, what happened? I'm like, I don't know. I just lost control.

620
00:39:03.735 --> 00:39:05.835
And they, you know, they discover that I had,

621
00:39:06.535 --> 00:39:10.215
an a trace amount of alcohol in my system, but, nonetheless, it was more than enough.

622
00:39:10.215 --> 00:39:12.540
So, yeah, when I was 19, I got a DUI.

623
00:39:12.540 --> 00:39:16.800
But I can also it's been expunged, so my record says the case is dismissed.

624
00:39:17.420 --> 00:39:19.760
So, officially, I don't know what you're talking about.

625
00:39:21.660 --> 00:39:22.880
But, yeah, that happened.

626
00:39:23.420 --> 00:39:27.494
So the what I'm getting at is there there's a, like, there's a

627
00:39:29.255 --> 00:39:31.835
I think we do we speak about iron iron John?

628
00:39:33.734 --> 00:39:36.075
I don't think so. Doesn't ring any ring any bells.

629
00:39:37.095 --> 00:39:41.340
No. Alright. One of my one of my favorite books, iron John, is this

630
00:39:43.260 --> 00:39:43.760
It's

631
00:39:44.300 --> 00:39:51.100
a book by Robert Bly and Robert Bly is an American poet. But Iron John is really a fairy tale.

632
00:39:51.100 --> 00:39:56.375
I forget if it's from the Grimm brothers or wherever the original fairy tale comes from.

633
00:39:56.375 --> 00:39:57.835
But the story goes like

634
00:39:58.214 --> 00:39:58.714
this.

635
00:39:59.895 --> 00:40:01.675
There's a king kingdom

636
00:40:02.055 --> 00:40:02.555
somewhere

637
00:40:02.934 --> 00:40:04.855
in the middle of nowhere. Who knows where where?

638
00:40:04.855 --> 00:40:07.175
As always in fairy tales, we don't know where it is.

639
00:40:07.175 --> 00:40:12.369
There's a kingdom, and then there's this young prince or young man who comes in, knocks on the door,

640
00:40:13.069 --> 00:40:14.849
and is, like, looking for adventure.

641
00:40:14.990 --> 00:40:19.490
He's like, do you guys have something dangerous and adventurous for me? And

642
00:40:20.349 --> 00:40:20.849
people

643
00:40:21.365 --> 00:40:24.744
bring him to the king, and the king is like, yes. Actually, we do.

644
00:40:25.125 --> 00:40:27.625
There's this place outside of this little

645
00:40:28.244 --> 00:40:28.744
kingdom

646
00:40:29.285 --> 00:40:29.785
where,

647
00:40:30.724 --> 00:40:33.865
whenever I send my soldiers out there, they never come back.

648
00:40:34.550 --> 00:40:39.290
And the young man is like, that sounds awesome. Let me go. So he go he takes his little dog,

649
00:40:39.830 --> 00:40:43.750
and he walks out there to the area, tries to tries to find the area.

650
00:40:43.750 --> 00:40:46.010
And then, like, as he's walking there,

651
00:40:46.390 --> 00:40:47.145
there's, like,

652
00:40:47.545 --> 00:40:49.885
hand this thing comes up out of a lake

653
00:40:50.185 --> 00:40:51.485
and grabs the dog

654
00:40:51.865 --> 00:40:55.405
and pulls it into the lake. And the the young man is like,

655
00:40:56.025 --> 00:40:57.165
I think I found it.

656
00:40:57.545 --> 00:41:01.085
And so then he gathers a group of soldiers

657
00:41:01.710 --> 00:41:03.890
to go out to this lake together.

658
00:41:05.550 --> 00:41:06.050
And

659
00:41:06.750 --> 00:41:10.130
I may mess up some details, but, basically, they go out to this lake together

660
00:41:10.430 --> 00:41:11.250
with buckets,

661
00:41:11.790 --> 00:41:13.890
and then they start emptying the lakes

662
00:41:14.205 --> 00:41:15.665
one bucket at a time.

663
00:41:15.965 --> 00:41:20.225
And what is revealed at the bottom at this of this lake is this hairy,

664
00:41:20.765 --> 00:41:22.545
hairy man, hairy monster,

665
00:41:23.165 --> 00:41:24.705
and his name is Iron John.

666
00:41:25.245 --> 00:41:25.985
Mhmm. Yeah.

667
00:41:26.365 --> 00:41:28.880
So and they put him in chains

668
00:41:30.540 --> 00:41:32.240
and bring him back into

669
00:41:32.619 --> 00:41:35.359
the kingdom to into behind the walls.

670
00:41:35.660 --> 00:41:37.839
And the king puts this

671
00:41:38.220 --> 00:41:38.720
hat.

672
00:41:39.035 --> 00:41:42.655
They they put him in in in a jail cell. They put him put him in prison.

673
00:41:43.035 --> 00:41:46.735
So he's down there in this prison cell, stays there for forever

674
00:41:47.675 --> 00:41:48.735
for a long time.

675
00:41:49.115 --> 00:41:53.055
Big hairy monster, Iron John. And then one day, the king's

676
00:41:53.380 --> 00:41:55.960
little son comes down in front of that

677
00:41:56.740 --> 00:41:58.680
jail cell, and he plays with this little

678
00:41:59.540 --> 00:42:00.040
ball.

679
00:42:00.500 --> 00:42:01.800
This little ball he's playing,

680
00:42:02.180 --> 00:42:03.960
and then the ball rolls in

681
00:42:04.340 --> 00:42:09.565
to the cage where Iron John is. And the ball says, hey, Iron John. Can I have my ball back?

682
00:42:10.185 --> 00:42:11.484
And Iron John says,

683
00:42:12.105 --> 00:42:12.605
yes.

684
00:42:13.385 --> 00:42:14.525
But not until

685
00:42:15.705 --> 00:42:16.205
you

686
00:42:17.145 --> 00:42:21.244
open the gate. If not until you let me out of out of this prison.

687
00:42:21.660 --> 00:42:25.200
And the boy is like, oh, shutters runs away. Mhmm.

688
00:42:25.819 --> 00:42:28.079
At some point later, he's now a teenager,

689
00:42:29.260 --> 00:42:30.460
and he misses his ball.

690
00:42:30.460 --> 00:42:35.385
And so he comes back down in the in the basement to Iron John and says, hey, Iron John.

691
00:42:35.385 --> 00:42:37.405
Can I have my ball back now? And Iron John

692
00:42:37.705 --> 00:42:38.205
says,

693
00:42:38.585 --> 00:42:44.125
yes. But not until you let me out of this cage. And he's like, oh, shit. And he runs away again.

694
00:42:44.265 --> 00:42:46.365
And so sometime later, he is, like,

695
00:42:46.880 --> 00:42:49.220
32. He's got a good business going.

696
00:42:49.600 --> 00:42:51.140
He's got his life set.

697
00:42:52.480 --> 00:42:53.220
And then

698
00:42:53.760 --> 00:42:57.220
he goes down there one more time and and says, Iron John,

699
00:42:57.600 --> 00:43:02.355
can I have my ball back? I really want that ball. I miss my ball. And Iron John, she's like,

700
00:43:02.895 --> 00:43:04.915
sure. As soon as you let me out of this cage.

701
00:43:05.375 --> 00:43:06.595
Right? Well,

702
00:43:07.535 --> 00:43:11.315
where do I find the key? How do how would I get you out of this cage?

703
00:43:11.859 --> 00:43:15.560
And the Iron John says, the key is under your mother's pillow.

704
00:43:17.460 --> 00:43:18.280
And so

705
00:43:20.020 --> 00:43:21.480
that's where the story ends.

706
00:43:22.260 --> 00:43:22.760
Wow.

707
00:43:23.460 --> 00:43:24.599
So the story ends.

708
00:43:24.900 --> 00:43:26.740
But the but the the

709
00:43:27.725 --> 00:43:30.305
it's a metaphor for being a man.

710
00:43:31.165 --> 00:43:36.145
It's a metaphor for being a man. So inside every man is a hairy monster

711
00:43:37.245 --> 00:43:38.545
that can't be controlled.

712
00:43:41.010 --> 00:43:43.030
And it's where aggression lies.

713
00:43:43.810 --> 00:43:44.630
It's where,

714
00:43:46.210 --> 00:43:46.950
our sexuality

715
00:43:47.250 --> 00:43:51.030
lies. It's where where anger lies. It's where that uncontrollable

716
00:43:51.490 --> 00:43:52.710
side of us lies.

717
00:43:54.690 --> 00:43:55.190
And

718
00:43:57.235 --> 00:43:59.415
the ball is our creativity,

719
00:43:59.955 --> 00:44:02.855
our our, like, our joy, our playfulness,

720
00:44:03.315 --> 00:44:03.815
etcetera.

721
00:44:04.435 --> 00:44:04.935
And

722
00:44:05.315 --> 00:44:07.655
the metaphor here is that that

723
00:44:08.570 --> 00:44:10.990
side of us, the Iron John side of us

724
00:44:11.530 --> 00:44:12.350
is scary.

725
00:44:13.930 --> 00:44:14.430
It's

726
00:44:14.890 --> 00:44:15.390
not

727
00:44:15.850 --> 00:44:16.350
polite.

728
00:44:16.810 --> 00:44:18.030
It's not nice.

729
00:44:18.650 --> 00:44:21.150
It's not, you know, it's not really

730
00:44:21.684 --> 00:44:25.625
where people get uncomfortable around it. We get uncomfortable with that side of ourselves.

731
00:44:25.845 --> 00:44:27.065
Other people get uncomfortable

732
00:44:27.765 --> 00:44:28.825
with that side.

733
00:44:30.005 --> 00:44:30.744
And so

734
00:44:31.125 --> 00:44:36.330
we become nice guys by packing that away, by putting it behind lock. But

735
00:44:36.650 --> 00:44:39.230
the ball representing our our youthful

736
00:44:39.850 --> 00:44:43.230
joy, creativity, playfulness, all that stuff gets locked away

737
00:44:43.690 --> 00:44:44.750
along with the ball,

738
00:44:46.170 --> 00:44:48.750
along with Iron John, along with the monster. Mhmm.

739
00:44:49.050 --> 00:44:51.390
And at some point in our lives,

740
00:44:52.325 --> 00:44:55.464
that starts to call to us to be like, hey.

741
00:44:55.765 --> 00:44:58.904
Like, this is where guys hit this midlife crisis.

742
00:44:59.285 --> 00:45:00.644
They're like, fuck.

743
00:45:00.644 --> 00:45:04.964
Like, I've done everything right, but, like, it's like, what something's missing.

744
00:45:04.964 --> 00:45:05.684
What the fuck is it?

745
00:45:05.684 --> 00:45:11.850
Well, what's missing is a part of you that you disowned as a little boy because you're like, this is too much.

746
00:45:11.850 --> 00:45:12.990
Like, I

747
00:45:13.290 --> 00:45:18.670
destroy things. I, like, say things that hurt people. I do things that are scary.

748
00:45:19.130 --> 00:45:19.870
And so

749
00:45:20.435 --> 00:45:21.975
this is also what happens

750
00:45:22.595 --> 00:45:24.435
in, like, in relationship. Right?

751
00:45:24.435 --> 00:45:31.095
If you've heard, like, alpha males and beta males and, like, you know, all the girls wanna when they fuck all the alphas

752
00:45:31.395 --> 00:45:31.795
out there.

753
00:45:31.795 --> 00:45:36.430
And then when they're when they're done fucking all the alphas, they'll settle with a beta male.

754
00:45:36.569 --> 00:45:42.010
And then but then they're not really maybe emotionally satisfied or sexually satisfied in that relationship.

755
00:45:42.010 --> 00:45:44.829
And then they go cheat or they divorce or they whatever

756
00:45:45.130 --> 00:45:46.109
later or

757
00:45:46.569 --> 00:45:52.565
they get a a a guy who still has some alpha in him, but then they domesticate the fuck out of that guy.

758
00:45:52.565 --> 00:45:56.405
They're like, no. You gotta put the toilet seat down. You gotta help with the chores.

759
00:45:56.405 --> 00:45:59.704
You gotta do blah blah blah. And the more that that

760
00:46:00.244 --> 00:46:05.820
we comply with that, the more they lose their interest in us, the more the polarity is gone.

761
00:46:07.020 --> 00:46:11.440
And and so the reason why the the key is under your mom's pillow

762
00:46:11.820 --> 00:46:16.700
oh, and here's the here's the kicker. You can't ask your mom for the pillow. Or for sure sorry.

763
00:46:16.700 --> 00:46:21.305
For the key. You can't ask your mom for the key. You have to steal it from under your mom's pillow.

764
00:46:21.525 --> 00:46:24.105
It's because, like, this is part of the dynamic between

765
00:46:24.725 --> 00:46:26.105
boys and their mothers.

766
00:46:26.805 --> 00:46:28.725
Like, is that that we

767
00:46:30.805 --> 00:46:32.565
that side of us is

768
00:46:33.540 --> 00:46:34.840
usually ends up being,

769
00:46:39.140 --> 00:46:40.440
we learn to kinda

770
00:46:40.740 --> 00:46:42.440
pack that away a little bit

771
00:46:42.820 --> 00:46:46.120
with our with our moms. And moms aren't guys,

772
00:46:46.420 --> 00:46:50.865
so they can't initiate us into manhood. You You know, only a man can.

773
00:46:51.085 --> 00:46:58.445
But we pack that away, but we can't so we so in order for her to take care of us and all that stuff, but we can't ask her for the key.

774
00:46:58.445 --> 00:46:59.425
We have to

775
00:46:59.885 --> 00:47:04.385
take it. We have to take that part of ourselves back without needing her permission.

776
00:47:05.240 --> 00:47:07.880
Right? Mhmm. And that goes for other women in our lives.

777
00:47:07.880 --> 00:47:13.559
We can't wait for their permission to do this because it's about us fully owning who we are.

778
00:47:13.559 --> 00:47:17.579
And so the reason I bring all of this up is that you're a very nice guy. Right?

779
00:47:17.720 --> 00:47:22.625
But there's there's an Iron John in there that you haven't really made friends with yet.

780
00:47:23.005 --> 00:47:27.185
I think you're gonna find that as you as you explore that more,

781
00:47:27.725 --> 00:47:28.225
your,

782
00:47:29.085 --> 00:47:37.110
everything in your life opens up, like your business, the work that you do with clients, how you show up with clients, how you

783
00:47:37.570 --> 00:47:38.390
how you,

784
00:47:39.170 --> 00:47:42.310
are able to communicate about what you do or to attract clients,

785
00:47:42.850 --> 00:47:52.404
the impact that you have on them, whether we talk about the the other trainers in their work or you we talk about the the clients that you have that you work with out with yourself.

786
00:47:53.345 --> 00:47:53.845
And

787
00:47:54.305 --> 00:47:57.984
as well, I know, like, you talked about starting a family and all that stuff. Right?

788
00:47:57.984 --> 00:48:00.884
It's like, it's gonna help there as well.

789
00:48:01.184 --> 00:48:02.305
And so it's it's

790
00:48:03.020 --> 00:48:05.359
yeah. What comes up when I share all this?

791
00:48:08.700 --> 00:48:14.079
Yeah. I mean, it's pretty relatable, like, how we talked about the other day.

792
00:48:16.845 --> 00:48:19.665
I I described it one way, and you you said, oh, extended adolescence

793
00:48:20.285 --> 00:48:25.905
is what you said. Mhmm. And so to me, that's what that called back to, and for sure, I completely

794
00:48:26.365 --> 00:48:27.345
agree with that.

795
00:48:28.445 --> 00:48:31.840
I I I think past few years, I I've made a lot of

796
00:48:32.380 --> 00:48:35.840
massive leaps toward maturity just, like, on an emotional level.

797
00:48:35.980 --> 00:48:38.880
But then it's like there needs to be an outward expression of that because,

798
00:48:39.820 --> 00:48:44.640
I I still feel like I'm living the adolescent life, which I kind of have stumbled to and have

799
00:48:45.575 --> 00:48:47.994
kinda gained just by chance instead of

800
00:48:48.375 --> 00:48:51.755
putting putting myself towards something where I intentionally build

801
00:48:52.135 --> 00:48:52.875
and overcome

802
00:48:53.575 --> 00:48:54.474
known resistance

803
00:48:55.095 --> 00:48:57.035
rather than just having this this,

804
00:48:57.579 --> 00:48:59.599
you know, nice but easy path.

805
00:49:00.140 --> 00:49:00.640
Mhmm.

806
00:49:01.420 --> 00:49:07.280
So that that's what kinda makes makes me think of is that there there's an external expression needing to be made.

807
00:49:11.495 --> 00:49:14.315
Sorry. Someone's calling me. Again, assuming that there's

808
00:49:14.855 --> 00:49:17.835
the capacity for that to actually equate to something.

809
00:49:19.015 --> 00:49:21.435
And I I I said this is one recently.

810
00:49:21.990 --> 00:49:23.510
My my birthday was October.

811
00:49:23.510 --> 00:49:27.350
In October, I was with some friends out at dinner, and they're like, what do you want for the next year?

812
00:49:27.350 --> 00:49:29.130
And I was like, oh, I don't know. Like,

813
00:49:29.590 --> 00:49:31.850
but I I thought beyond that. I'm like, I would like,

814
00:49:32.950 --> 00:49:33.690
this year

815
00:49:33.990 --> 00:49:35.850
and the years beyond to look

816
00:49:36.555 --> 00:49:37.055
more

817
00:49:37.835 --> 00:49:42.635
like adulthood than the past, whatever, sixteen years have been. We'll just say that.

818
00:49:42.635 --> 00:49:52.175
Because I because I feel like there hasn't there's been no steps and increments, but I would like for a leaping, bounding effect of an adult, like like you said, an Iron

819
00:49:52.850 --> 00:49:57.910
John I almost said, Iron John. That's his name? Iron John. Yeah. An iron an iron John kinda thing.

820
00:49:58.130 --> 00:50:00.390
Like Yeah. To build something and to have something

821
00:50:00.770 --> 00:50:04.390
beyond what just came to me because I was in the right place

822
00:50:04.850 --> 00:50:06.950
Mhmm. Just doing what I was doing.

823
00:50:07.365 --> 00:50:07.865
Yeah.

824
00:50:09.925 --> 00:50:10.425
Yeah.

825
00:50:12.725 --> 00:50:16.985
Yeah. Good morning. So one of my my lenses is the is the

826
00:50:17.365 --> 00:50:18.825
is the mind bug,

827
00:50:20.800 --> 00:50:21.300
lens,

828
00:50:21.839 --> 00:50:25.220
which is, like, what so what happens is that we come into this world,

829
00:50:26.720 --> 00:50:30.480
and we orchestrate our upbringing to install certain mind bugs.

830
00:50:30.480 --> 00:50:35.060
And when I look at you, like, the the nice guy part of you is

831
00:50:36.005 --> 00:50:36.905
is, like, around

832
00:50:37.365 --> 00:50:38.185
not doing

833
00:50:38.565 --> 00:50:39.845
not doing something wrong.

834
00:50:41.765 --> 00:50:44.105
Like, is that does that resonate with you?

835
00:50:45.125 --> 00:50:46.425
Like, having, like

836
00:50:46.805 --> 00:50:47.545
go ahead.

837
00:50:48.080 --> 00:50:49.440
I was gonna say, what do you mean by that?

838
00:50:49.440 --> 00:50:56.660
By, Well, I mean so, like, as a boy, right, like, how did how did you become so nice is what I'm trying to figure out.

839
00:50:56.800 --> 00:50:59.940
Like, what happened for you that be made you so nice?

840
00:51:02.375 --> 00:51:03.995
I don't know. It's a great question.

841
00:51:05.815 --> 00:51:06.875
Like And then

842
00:51:08.535 --> 00:51:10.315
go ahead. Yeah. Go ahead.

843
00:51:10.615 --> 00:51:14.790
I was saying, I I don't know. Like, I've there's never been anything that that

844
00:51:15.190 --> 00:51:18.970
has caused me to, like, dig in and grit my teeth

845
00:51:19.350 --> 00:51:20.090
and to

846
00:51:20.550 --> 00:51:23.690
to, like, impose wrath upon something or someone.

847
00:51:24.150 --> 00:51:27.270
Right. Because I I said this already once, but, like, I've had an easy life.

848
00:51:27.270 --> 00:51:30.765
Like, great family, and these things are all good. Like, it does it says it's not a problem.

849
00:51:30.845 --> 00:51:34.785
But it hasn't created something else to come out to be used productively.

850
00:51:35.325 --> 00:51:41.005
So, like, I I didn't have any, like, school bullies. I played sports and was decent enough to work.

851
00:51:41.005 --> 00:51:43.345
I played all the time, and and I

852
00:51:43.650 --> 00:51:47.490
people are always, like, really nice to me and, like Mhmm. I don't know. It was super easy.

853
00:51:47.490 --> 00:51:52.630
Just and and growing up in Malibu, it's like there's there's no real struggle

854
00:51:53.329 --> 00:51:55.430
even if you're just, like, a kid on

855
00:51:55.745 --> 00:51:58.405
on the coasting side of things, it's just

856
00:51:59.105 --> 00:52:01.845
very easy. So I think the fact that there's

857
00:52:02.305 --> 00:52:07.525
there's been nothing to provoke me along the way Mhmm. That's that's probably why.

858
00:52:08.330 --> 00:52:09.070
Could be. Yeah.

859
00:52:10.010 --> 00:52:13.150
Yeah. Alright. Well, we're we're out of time here. So,

860
00:52:13.850 --> 00:52:14.590
or we're

861
00:52:14.970 --> 00:52:18.910
soon to be out of time, so we're we're not gonna be able to explore that too much. But,

862
00:52:19.610 --> 00:52:26.195
yeah, I would, like go study, go study, read Iron John, go study some some some Robert why

863
00:52:26.575 --> 00:52:27.395
he's really,

864
00:52:27.775 --> 00:52:29.135
he's taught me so much.

865
00:52:29.135 --> 00:52:33.135
And it's really fascinating because we're so screwed up around this in our society.

866
00:52:33.135 --> 00:52:36.340
Like, he tells us in in the book, he tells about a society

867
00:52:37.120 --> 00:52:37.620
where

868
00:52:38.160 --> 00:52:39.620
past a certain age,

869
00:52:40.400 --> 00:52:43.460
boys are not allowed to communicate with their mothers, period.

870
00:52:44.480 --> 00:52:49.545
Like, not even have eye contact. Every every communication has to go through the sister

871
00:52:50.165 --> 00:52:50.665
or

872
00:52:51.045 --> 00:52:54.185
the father or someone else. And it's and and

873
00:52:54.645 --> 00:52:56.745
according to him, that culture

874
00:52:57.445 --> 00:52:57.945
has

875
00:52:59.040 --> 00:53:00.340
has the best

876
00:53:00.800 --> 00:53:04.580
marriages, the best relationships, the best relationship between the sexes,

877
00:53:05.280 --> 00:53:05.780
and,

878
00:53:08.320 --> 00:53:11.300
the greatest level of respect between men and women.

879
00:53:11.840 --> 00:53:13.155
Mhmm. They had just, like,

880
00:53:13.635 --> 00:53:15.335
amazing. They're amazing together.

881
00:53:15.475 --> 00:53:18.775
And it's like, we get screwed up by our mothers, not unintentionally.

882
00:53:19.475 --> 00:53:20.435
But they screw us up.

883
00:53:20.435 --> 00:53:26.215
And like just little things like the fact that they will like your mom is gonna fondle your private parts

884
00:53:27.060 --> 00:53:31.380
as a little baby because, of course, she is because you're she's gonna wash you and all that stuff.

885
00:53:31.380 --> 00:53:34.520
Right? But there's something about that that becomes, like,

886
00:53:34.820 --> 00:53:40.040
just becomes a little weird in in some ways and, like, just messes with our relationship,

887
00:53:41.460 --> 00:53:41.960
with

888
00:53:42.705 --> 00:53:44.805
ourselves and masculinity and with women.

889
00:53:45.345 --> 00:53:46.405
And, traditionally,

890
00:53:47.425 --> 00:53:50.485
at some point, at some age, like, 11, 12, whatever,

891
00:53:50.785 --> 00:53:57.930
like, the the fathers, the men would take us away from the village and take us away on a quest for a week, of like, oh, not us.

892
00:53:57.930 --> 00:54:01.230
But like the boys, right? We'd be taken away and be be initiated

893
00:54:01.530 --> 00:54:03.710
that initiation process into manhood

894
00:54:04.410 --> 00:54:05.150
is missing

895
00:54:05.450 --> 00:54:12.605
in society today. And it's like men are scared of what makes us of the masculine. We're scared of

896
00:54:12.985 --> 00:54:13.485
the

897
00:54:14.105 --> 00:54:16.685
the fucking the anger, the drive, the or the

898
00:54:17.465 --> 00:54:20.745
gunfire, like, we're so scared of that. And especially in a Christian culture.

899
00:54:20.745 --> 00:54:24.650
It's like very that's like, no. We're very nice. We're very kind.

900
00:54:24.650 --> 00:54:26.510
We're very sweet, very understanding.

901
00:54:27.210 --> 00:54:28.109
Whereas women

902
00:54:28.490 --> 00:54:32.890
are scared of surrender. They wanna be like men. Right? They wanna be like, I'm a power woman.

903
00:54:32.890 --> 00:54:36.410
I can do it. I can build a business. I can have a career. I can do everything.

904
00:54:36.410 --> 00:54:39.214
I wanna build a strong body and, like, have

905
00:54:39.674 --> 00:54:43.035
six pack and abs and the brr, all, like, all and stuff.

906
00:54:43.035 --> 00:54:46.315
What they're scared of and society will reward them for that. Right?

907
00:54:46.315 --> 00:54:51.060
They'll reward me like, oh my god. Yeah. You go girl. That's amazing. Yes. You all the stuff.

908
00:54:51.540 --> 00:54:52.040
Mhmm.

909
00:54:52.100 --> 00:54:57.940
They'll be maybe childless and and and partnerless and whatnot, but they're but society cheers them on.

910
00:54:57.940 --> 00:54:59.480
But they're scared of surrender,

911
00:55:00.180 --> 00:55:01.640
of just, like, opening,

912
00:55:02.100 --> 00:55:03.560
like, heart open

913
00:55:04.155 --> 00:55:06.575
adventure surrender, everything, like, flowing,

914
00:55:06.955 --> 00:55:07.855
everything feminine.

915
00:55:08.155 --> 00:55:10.415
Us guys, we're, like, rewarded for being

916
00:55:10.715 --> 00:55:15.515
emotional and sweet and nice and domesticated and, like, oh my god. Yeah. Oh, my man.

917
00:55:15.515 --> 00:55:18.335
He's so he's so emotionally available blah blah blah.

918
00:55:18.980 --> 00:55:25.319
But what's needed is that we it's great that we can do that, and we need to be anchored in our fucking balls.

919
00:55:25.460 --> 00:55:26.599
You know? Mhmm.

920
00:55:26.660 --> 00:55:33.015
And this is where society is totally screwed up, and Robert Bly is someone who's, like, really dug deep into that.

921
00:55:33.015 --> 00:55:38.315
There's another book called no more mister nice guy, which is also worth worth a read, which is fantastic.

922
00:55:39.015 --> 00:55:41.835
So Yeah. I'll strike that out. Yeah.

923
00:55:42.375 --> 00:55:44.075
Mhmm. It's that, my friend.

924
00:55:45.894 --> 00:55:48.394
I think the for sure, the the

925
00:55:48.950 --> 00:55:51.930
teaching other people how to do what you're doing

926
00:55:52.870 --> 00:55:53.610
that like,

927
00:55:53.990 --> 00:55:56.550
opposite the trend kind of way is powerful.

928
00:55:56.550 --> 00:56:01.370
And I think when you when you start to really embrace what I'm talking about here with the Iron John thing,

929
00:56:01.670 --> 00:56:03.690
that's that's the unlock for everything,

930
00:56:04.185 --> 00:56:05.405
Business, relationships,

931
00:56:05.705 --> 00:56:07.725
family, all of it. Mhmm.

932
00:56:08.105 --> 00:56:08.605
Cool.

933
00:56:09.065 --> 00:56:09.805
That's great.

934
00:56:10.505 --> 00:56:13.885
I will, I want to see that. Appreciate you sharing that with me.

935
00:56:14.345 --> 00:56:17.165
Cool, man. Alright. What do you take with you today?

936
00:56:19.460 --> 00:56:20.920
I'm gonna do that reading.

937
00:56:21.220 --> 00:56:26.420
And, even just the stuff that I said, which was already in there, putting that out there is Mhmm.

938
00:56:26.660 --> 00:56:27.160
Is,

939
00:56:27.700 --> 00:56:28.680
very eye opening.

940
00:56:29.140 --> 00:56:29.700
You know?

941
00:56:29.700 --> 00:56:34.335
I think that that's good direction in what we talked about, like training the trainers or whatever you wanna call it.

942
00:56:34.955 --> 00:56:38.974
And I obviously had a lot to say about it, so it seems like that's that's the direction to go towards.

943
00:56:39.515 --> 00:56:40.015
Alright.

944
00:56:40.635 --> 00:56:41.776
Cool, man. Yeah.