WEBVTT 1 00:00:11.679 --> 00:00:13.620 Good morning, folks. How's it going? 2 00:00:18.545 --> 00:00:19.605 Can you hear me? 3 00:00:22.065 --> 00:00:27.025 I can hear you. It's going good. Thank you. Perfect. I'm glad it's good. 4 00:00:27.025 --> 00:00:29.765 I always worry that, like, I get on these calls and, like, 5 00:00:30.320 --> 00:00:36.820 either my Zoom is gonna glitch and the video is all over or the audio is gonna be off or, you know, whatever, but 6 00:00:37.520 --> 00:00:39.300 that's, like, one of my fears. 7 00:00:42.965 --> 00:00:46.885 We'll give it a few minutes and wait and see who else joins. 8 00:00:46.885 --> 00:00:51.545 We had 30 people registered, which I was pretty surprised, but that's kinda cool to see. 9 00:00:52.965 --> 00:00:54.425 So I will wait for 10 00:00:54.770 --> 00:00:57.190 see if any more folks are gonna end up joining. 11 00:00:57.250 --> 00:01:00.149 Usually, we have quite a few that come in about five minutes, 12 00:01:01.170 --> 00:01:02.390 late. So, 13 00:01:03.730 --> 00:01:05.670 hopefully, you all brought a notepad, 14 00:01:05.970 --> 00:01:10.914 lots of coffee, or whatever caffeinated beverage, if you use caffeine, you have. 15 00:01:12.975 --> 00:01:16.674 And, of course, questions. I'll leave plenty of room of questions at the end. 16 00:01:17.375 --> 00:01:21.395 I did try to be very put together and very prepared this time, so 17 00:01:21.774 --> 00:01:28.770 I, like, have lots of notes and everything because I know email can get really confusing and complicated very quickly. 18 00:01:28.770 --> 00:01:29.270 So, 19 00:01:29.729 --> 00:01:31.670 hopefully, this workshop can help 20 00:01:33.170 --> 00:01:35.030 simplify it enough 21 00:01:36.185 --> 00:01:39.165 when it comes to emails and domains and everything. 22 00:01:40.985 --> 00:01:43.165 There we have another person already coming. 23 00:01:46.905 --> 00:01:49.405 And then, of course, if you end up not, 24 00:01:50.340 --> 00:01:52.280 like, if you feel like you're missing something 25 00:01:52.980 --> 00:01:57.960 or, there was a note that I had talked about, the recording will be available afterwards. 26 00:01:58.340 --> 00:01:58.840 So 27 00:01:59.540 --> 00:02:02.280 it will be imported into our help site, 28 00:02:02.820 --> 00:02:04.760 with the rest of our other workshops, 29 00:02:05.125 --> 00:02:07.545 and then I'll make sure to send you guys a, 30 00:02:08.164 --> 00:02:13.305 the recording as well. I'm gonna try and put together a little checklist for you guys, but also 31 00:02:13.605 --> 00:02:15.065 if you guys want the slide, 32 00:02:15.845 --> 00:02:18.930 because I did put a put together a slideshow for this as well. 33 00:02:19.170 --> 00:02:22.390 I can send that if you guys wanna leave a chat at the end. 34 00:02:23.810 --> 00:02:27.109 And then yeah. So it looks like we have few more people coming in. 35 00:02:32.785 --> 00:02:35.525 Any pre questions before we get started? 36 00:02:38.865 --> 00:02:39.765 Yes, Yvonne? 37 00:02:40.465 --> 00:02:42.245 So is this email 38 00:02:43.265 --> 00:02:43.765 our 39 00:02:44.750 --> 00:02:48.769 email that we use to send out, like, newsletters 40 00:02:49.069 --> 00:02:50.609 in my instance, 41 00:02:51.069 --> 00:02:52.849 or do we have an email 42 00:02:54.430 --> 00:02:56.290 at Simplero dot com? 43 00:02:57.084 --> 00:03:00.545 No. So this would be your email, like, your custom 44 00:03:01.005 --> 00:03:06.625 email. Right? If you don't have a verified sender domain and you don't have a verified, 45 00:03:07.325 --> 00:03:09.025 like, custom domain for sending, 46 00:03:09.325 --> 00:03:11.985 then it does end up sending out as, like, 47 00:03:12.440 --> 00:03:15.819 your, like, handle@semplaromail.com, 48 00:03:16.120 --> 00:03:17.340 which is to protect, 49 00:03:17.640 --> 00:03:19.900 you know, bounce rates and things like that. 50 00:03:20.280 --> 00:03:20.780 Okay. 51 00:03:21.080 --> 00:03:23.819 Yeah. So But we're gonna be talking about 52 00:03:24.120 --> 00:03:25.819 the email that we use 53 00:03:27.165 --> 00:03:27.665 professionally 54 00:03:29.245 --> 00:03:30.605 through Simplero. 55 00:03:30.605 --> 00:03:33.665 Yes. Yeah. Through Simplera. Yep. Thanks. Thanks. 56 00:03:34.285 --> 00:03:37.265 Absolutely. So I will pull up my little slideshow 57 00:03:37.965 --> 00:03:38.705 real quick, 58 00:03:40.390 --> 00:03:42.410 and I gotta escape quick. 59 00:03:44.710 --> 00:03:46.970 And we're just gonna share my screen. 60 00:03:54.885 --> 00:03:55.385 Alright. 61 00:03:56.165 --> 00:03:56.665 So 62 00:03:57.605 --> 00:04:02.165 this workshop is called inbox ready to get your email set up right. 63 00:04:02.165 --> 00:04:04.265 This is intended to help you get, 64 00:04:04.805 --> 00:04:08.265 your custom email domain and email address, like, 65 00:04:08.700 --> 00:04:10.800 prepared to be able to send through Simplero Plural. 66 00:04:13.660 --> 00:04:18.640 So what everything that we plan on covering today is why it matters, why it's important, 67 00:04:19.420 --> 00:04:24.160 what the authentication looks like, and kind of the different pieces that go with that, 68 00:04:24.675 --> 00:04:30.215 what DNS setup is, how to kinda keep your list healthy, sending habits, kind of, 69 00:04:30.835 --> 00:04:32.435 also, like, warming up. 70 00:04:32.675 --> 00:04:38.100 Warming up is gonna be more relevant if you're, like, switching platforms or you've gone through a break, things like that. 71 00:04:38.100 --> 00:04:39.880 And I will try to go through that, 72 00:04:40.260 --> 00:04:44.520 in more depth later. And then also some quick tips to kind of encourage, 73 00:04:45.220 --> 00:04:47.639 like, inbox placement, encourage things, 74 00:04:48.100 --> 00:04:51.160 so that your emails are able to be received and, like, 75 00:04:51.485 --> 00:04:55.105 actually read. Right? Because that's what we all want. We want your emails to be read 76 00:04:55.485 --> 00:04:57.665 as well as received. Simplero 77 00:04:57.965 --> 00:05:02.544 is like the sending platform. So we wanna make sure that your emails send. Right? 78 00:05:02.605 --> 00:05:05.665 They on our end, we wanna make sure that things are getting delivered, 79 00:05:05.980 --> 00:05:07.820 but then we also wanna make sure that your, 80 00:05:08.700 --> 00:05:10.080 emails are actually deliverable. 81 00:05:10.860 --> 00:05:14.220 So that means that they're able to receive in the inbox. 82 00:05:14.220 --> 00:05:16.880 They're able to get, like, received by the receiver. 83 00:05:17.660 --> 00:05:30.495 I am going to also just kinda give, like, a quick disclaimer that this is going to be, you know, email placement and and all of the things that come with email really depends on a variety of different pieces of it, and that's why we're gonna try and cover 84 00:05:30.955 --> 00:05:32.414 as much of it as possible. 85 00:05:32.875 --> 00:05:35.775 I'm not gonna promise that everything that I say is 86 00:05:36.160 --> 00:05:37.120 100% 87 00:05:37.120 --> 00:05:40.100 a guarantee or 100%, like, the magic. Right? 88 00:05:40.320 --> 00:05:45.680 But it's all of the different, like, tips and tricks and things that can kind of help you make sure that your emails are being received. 89 00:05:45.680 --> 00:05:46.180 Right? 90 00:05:47.680 --> 00:05:54.305 The main goal out of all of this, and I actually presented this workshop to our team, is to make the DNS side, 91 00:05:55.405 --> 00:05:56.625 easier to understand, 92 00:05:57.085 --> 00:06:02.545 easier to find where to check if something is wrong, but also to kind of have 93 00:06:02.925 --> 00:06:05.005 an idea of where all of the different pieces are. 94 00:06:05.005 --> 00:06:09.480 Because as soon as you start saying things like DNS, SPF, CKIM, 95 00:06:09.780 --> 00:06:14.680 DMARC, all of those. Right? It all sounds like gibberish or alphabet soup is kind of what I say. 96 00:06:15.140 --> 00:06:18.920 So my goal is kind of just a way to get these in a more plain, 97 00:06:19.380 --> 00:06:21.240 easy to understand language. 98 00:06:23.225 --> 00:06:29.805 So I just wanna make sure that I'm gonna try and make this as human and understandable as possible and that, you know, 99 00:06:30.665 --> 00:06:34.925 I'm not like a wizard in all of this. I do understand it enough to be, 100 00:06:36.199 --> 00:06:37.400 cause myself trouble. Right? 101 00:06:37.400 --> 00:06:42.380 But enough to make sure that things are set up properly and kind of know what to look for when you are working on things. 102 00:06:45.080 --> 00:06:46.460 So why deliverability 103 00:06:46.919 --> 00:06:51.100 matters. So inbox providers are trying to protect their users from spam 104 00:06:51.615 --> 00:06:55.695 and suspicious message messages. Right? Nobody wants to receive spam. 105 00:06:55.695 --> 00:07:00.595 Nobody wants to get, you know, spoofers or, you know, access to their content. 106 00:07:01.295 --> 00:07:05.670 But unfortunately, in the world that we live in, there are a lot of nasty people who do that. 107 00:07:05.990 --> 00:07:11.770 So a lot of inbox providers have added in safeguards to protect their users from those things. 108 00:07:13.670 --> 00:07:17.450 That's where we end up having to worry about making sure things are authenticated. 109 00:07:17.895 --> 00:07:21.354 So they look at different things like, you know, where should the email go? 110 00:07:21.495 --> 00:07:25.194 And some of those things are, like, making sure that the email is authenticated 111 00:07:25.574 --> 00:07:29.754 in terms of where it's going to be placed. And some are also, like, behavioral, 112 00:07:30.150 --> 00:07:34.570 like how people are interacting with your emails, if they're replying, unsubscribing, things like that. 113 00:07:35.030 --> 00:07:39.770 Now open rates, I'm sure a lot of you look at open rates when you're looking at your emails that are delivered. 114 00:07:40.390 --> 00:07:43.050 In today's society, in today's world and technology, 115 00:07:43.525 --> 00:07:46.104 they're not always going to be fully accurate, 116 00:07:46.405 --> 00:07:48.645 but they do give you a good general signal. 117 00:07:48.645 --> 00:07:51.865 And the reason they're not always perfect is because of the fact 118 00:07:52.724 --> 00:07:53.865 that inbox providers 119 00:07:54.324 --> 00:07:56.505 often do it's like a 120 00:07:57.360 --> 00:08:00.660 two screen software. So it's like they have two different, 121 00:08:01.360 --> 00:08:06.260 ways of protecting things. So we don't always get the signal that emails are being opened. 122 00:08:06.560 --> 00:08:09.060 There's also places, like, if you use Apple, 123 00:08:10.095 --> 00:08:14.675 they have, like, the privacy. So if you have Apple and you're using the Apple opening things, 124 00:08:15.055 --> 00:08:16.355 their privacy protections 125 00:08:16.735 --> 00:08:19.955 prevent us from necessarily knowing if somebody opens that. 126 00:08:20.255 --> 00:08:20.755 However, 127 00:08:21.215 --> 00:08:24.595 when someone clicks, when someone replies, when they do those things, 128 00:08:25.319 --> 00:08:31.659 it's such a great signal to know that they are obviously opening it and they're all they're seeing it and they're interacting with it. 129 00:08:32.440 --> 00:08:37.419 And, you know, because if they're clicking it and they're going to your page and and they're replying to you, obviously, 130 00:08:38.045 --> 00:08:38.945 they saw it. Right? 131 00:08:40.684 --> 00:08:48.865 So the four different ways that when you look at your where your, inbox or email is gonna land is gonna be obviously, the first step is being delivered. 132 00:08:50.045 --> 00:08:52.865 We can be told that, hey. This email was delivered, 133 00:08:53.480 --> 00:08:58.300 and that means that the receiver, the person that you are trying to send it to, 134 00:08:58.920 --> 00:09:00.380 their inbox provider 135 00:09:00.920 --> 00:09:02.540 has accepted that, 136 00:09:02.920 --> 00:09:07.820 but it doesn't necessarily mean that that person has received it in their own inbox. 137 00:09:08.445 --> 00:09:13.025 So their platform that they use, whether that's Microsoft, Google, whatever, 138 00:09:13.485 --> 00:09:17.645 they've accepted the email. They haven't bounced it. They haven't done anything with it. 139 00:09:17.645 --> 00:09:20.225 They just they've at least received it. 140 00:09:20.649 --> 00:09:24.730 Now we want it to end up in the inbox. So that's the inbox is where everybody wants to see. 141 00:09:24.730 --> 00:09:28.270 That's where you're gonna see your email. That is the goal. 142 00:09:29.370 --> 00:09:32.110 Sometimes it ends up in spam or promotions. 143 00:09:33.464 --> 00:09:35.704 Promotions, I think, is more of a Google thing. 144 00:09:36.745 --> 00:09:42.024 Outlook might do it as well, but I mostly see it in Google. And that means that it was delivered. 145 00:09:42.024 --> 00:09:47.644 It was actually received by the user, but it might be a little more hidden versus if it was in the inbox. 146 00:09:48.029 --> 00:09:51.550 And some people don't necessarily notice that it lands in there. 147 00:09:51.550 --> 00:09:54.829 Sometimes it's like, well, you know, I was viewing it in my inbox. 148 00:09:54.829 --> 00:09:56.610 I thought it was gonna be there and it's not. 149 00:09:56.910 --> 00:10:02.209 And then bounced is the one that we really wanna watch, which means that the receiving 150 00:10:03.435 --> 00:10:03.935 platform 151 00:10:04.715 --> 00:10:07.615 decided that it was not safe for whatever reason. 152 00:10:08.155 --> 00:10:11.355 They weren't gonna deliver it, and it could be for a variety of reasons. 153 00:10:11.355 --> 00:10:15.515 And I can cover that here in a little bit, but that's what we don't want to do. 154 00:10:15.515 --> 00:10:18.495 We don't want things to be balanced. And by having that 155 00:10:18.830 --> 00:10:22.610 verified email address, that can really help in terms of preventing 156 00:10:23.390 --> 00:10:25.230 bounce rates on your end. Right? 157 00:10:25.230 --> 00:10:30.290 There's still things that we can't control, you know, if somebody has a bad email address or what have you. 158 00:10:30.910 --> 00:10:31.410 But 159 00:10:32.024 --> 00:10:32.764 inbox providers, 160 00:10:33.144 --> 00:10:36.845 when they're receiving these emails, essentially look at the email and say, 161 00:10:37.384 --> 00:10:41.485 is this person sending this email? Are they trustworthy? Are they consistent? 162 00:10:41.704 --> 00:10:44.125 Are do we want this email? Right? 163 00:10:45.610 --> 00:10:48.350 And so that's where let me get in my notes. 164 00:10:49.050 --> 00:10:51.790 We want to make sure that we go into authentication. 165 00:10:53.290 --> 00:10:57.950 So that's where all of the alphabet soup comes in, and that is the 166 00:11:00.855 --> 00:11:03.355 that is where we have our SPF, our DKIM, 167 00:11:03.815 --> 00:11:04.634 and DMARC. 168 00:11:05.014 --> 00:11:12.714 So this is what tells those inbox providers whether or not this email is safe, whether or not you are a trustworthy sender. 169 00:11:12.840 --> 00:11:18.340 So the SPF is giving permission to send. So when you are using your email through Simplero, 170 00:11:19.000 --> 00:11:22.840 when you update your SPF to say, you know, semplaro.com 171 00:11:22.840 --> 00:11:23.900 in it, it's saying 172 00:11:24.280 --> 00:11:25.980 this service, this platform 173 00:11:26.495 --> 00:11:27.954 is allowed to send emails 174 00:11:28.255 --> 00:11:29.795 on behalf of my domain. 175 00:11:30.334 --> 00:11:33.590 This means that whether you're sending through Google, Simplero, 176 00:11:34.014 --> 00:11:34.514 wherever, 177 00:11:35.375 --> 00:11:38.195 whatever is in the SPF record for your domain 178 00:11:38.574 --> 00:11:39.235 are approved. 179 00:11:39.615 --> 00:11:42.680 And this is helpful in terms of preventing spoofing. 180 00:11:43.140 --> 00:11:47.640 Like, all of these authentications are are really, really helpful to help protect your domain 181 00:11:48.100 --> 00:11:50.760 from spoofing. So if somebody tries to spoof it, 182 00:11:51.220 --> 00:11:52.760 tries to pretend they're you, 183 00:11:53.220 --> 00:11:53.720 these 184 00:11:54.339 --> 00:11:57.000 having these things verified helps protect 185 00:11:57.605 --> 00:12:00.985 you, making sure that your emails are delivered but spoofers are not. 186 00:12:01.605 --> 00:12:02.105 DKIM, 187 00:12:03.204 --> 00:12:06.425 that one is authentication. So it just adds like a signature, 188 00:12:07.444 --> 00:12:14.450 inside of, like, the code of the email just saying that it wasn't changed in any way that, you know, this was the original one, 189 00:12:15.150 --> 00:12:17.730 and that this is actually what you tried to send. 190 00:12:18.030 --> 00:12:23.925 And then DMARC, this tells them what to do if your DKIM or SPF fail. 191 00:12:24.165 --> 00:12:28.904 So if your SPF, say, is out of alignment or your DKIM is out of alignment, 192 00:12:29.205 --> 00:12:30.584 but the other one is verified, 193 00:12:30.964 --> 00:12:36.840 this tells them what to do, whether that is to kind of quarantine it and, like, review it. 194 00:12:37.000 --> 00:12:39.740 You know, sometimes they hold it and wait to deliver 195 00:12:40.120 --> 00:12:42.220 it or if it's going to bounce 196 00:12:42.600 --> 00:12:44.680 or if it's just gonna try and, 197 00:12:45.880 --> 00:12:48.060 you know, send anyways, which isn't guaranteed. 198 00:12:48.360 --> 00:12:53.315 But DMARC is one that you wanna make sure that you do have set up because of the fact that it sends 199 00:12:53.775 --> 00:12:56.755 that signal of, like, what to do if things are not right. 200 00:12:56.895 --> 00:13:01.395 So all three of these really work together. They they work in, 201 00:13:02.095 --> 00:13:02.595 like, 202 00:13:03.455 --> 00:13:04.830 in unison so that 203 00:13:05.310 --> 00:13:07.170 everything can still look authentic. 204 00:13:07.310 --> 00:13:13.010 And even if one is not in alignment, like, typically, it's a simple fix, 205 00:13:13.790 --> 00:13:18.210 and then the other ones can help, you know, sometimes make sure it still gets through. 206 00:13:19.965 --> 00:13:25.745 Now these don't magically mean, like, oh, well, if you have all of these verified, it's gonna land in the inbox, 207 00:13:26.125 --> 00:13:34.305 but they are a super, super important part of, you know, those inbox providers looking at the emails that you send and making sure that they look legitimate. 208 00:13:36.660 --> 00:13:37.720 The next part 209 00:13:38.180 --> 00:13:42.440 is DNS setup. So now this is where the complicated part gets. 210 00:13:43.060 --> 00:13:46.680 After we get past the alphabet soup of all the different parts, 211 00:13:47.485 --> 00:13:50.385 the next part is actually getting things set up. So 212 00:13:51.005 --> 00:13:53.425 you have a couple different ways of how you wanna do it, 213 00:13:54.045 --> 00:13:57.345 and how everything kind of works together is you have your domain. 214 00:13:57.805 --> 00:14:01.665 That is your custom domain that you pay for, that you have rights. Right? 215 00:14:01.880 --> 00:14:12.620 And typically, you have a hosting platform of some sort, and that is to make sure that you have the rights to that domain, whether that's GoDaddy, you know, CloudFlare. 216 00:14:13.800 --> 00:14:15.980 I'm trying to think of the other ones that I've seen. 217 00:14:16.635 --> 00:14:18.655 All kinds of different ones. 1.com. 218 00:14:18.715 --> 00:14:28.175 And then you have name servers which can sometimes be they're often the same as what your hosting site is but they can be different. 219 00:14:28.715 --> 00:14:31.535 Name servers are where you can update your records. 220 00:14:32.610 --> 00:14:33.350 DNS records, 221 00:14:33.650 --> 00:14:40.950 all of our alphabet soup that we just covered, d or call your DNS records, and that are those are the things that you want to update. 222 00:14:41.330 --> 00:14:51.725 Now having all of that set up properly and having your DNS records correct is where it builds up that email trust and tells those inbox providers that you are a trustworthy sender. 223 00:14:52.345 --> 00:14:52.845 Now 224 00:14:53.385 --> 00:14:58.605 when you have your domain inside of Simplero, you have two different ways that you can verify your domain. 225 00:14:59.145 --> 00:14:59.645 One 226 00:15:00.140 --> 00:15:02.060 is keeping your domain wherever it is. 227 00:15:02.060 --> 00:15:07.360 Now if you need help looking for your name server, there's a really great tool called Name Server Lookup 228 00:15:07.740 --> 00:15:13.600 that you can find exactly where that name server is in case it's not the same as where your domain registrar 229 00:15:14.060 --> 00:15:14.560 is. 230 00:15:15.525 --> 00:15:21.145 But that would essentially be copying the records from Simplero and putting them into your domain registrar. 231 00:15:21.605 --> 00:15:25.865 The second one is updating your name servers to be inside of Zemplero. 232 00:15:26.885 --> 00:15:29.465 Now you either one of these is great. 233 00:15:30.230 --> 00:15:32.250 There's no wrong way. 234 00:15:32.709 --> 00:15:35.690 However, let me show you real fast. 235 00:15:36.230 --> 00:15:38.810 When you go into an account, for example, 236 00:15:39.750 --> 00:15:45.645 now if you decide to go the manual way of, like, updating your records inside of your domain host, 237 00:15:46.125 --> 00:15:47.985 you would go to your settings here 238 00:15:48.605 --> 00:15:51.025 and then you would go down to the marketing column 239 00:15:51.645 --> 00:15:53.505 and then down to email settings. 240 00:15:54.125 --> 00:15:55.745 Now in your email settings, 241 00:15:56.045 --> 00:15:58.465 this is where you're going to add your custom domain 242 00:15:58.770 --> 00:16:02.870 and your any emails that you were gonna send under that custom domain. 243 00:16:03.170 --> 00:16:06.850 Now a cool update that we had when we, switched over from, 244 00:16:07.890 --> 00:16:11.910 SendGrid is that once you verify your sending domain, 245 00:16:12.745 --> 00:16:16.824 any email address underneath of that domain is automatically verified as well. 246 00:16:16.824 --> 00:16:20.845 You don't have to send a verification to that email address as well. 247 00:16:21.064 --> 00:16:25.004 It's automatically verified as long as the domain is verified. 248 00:16:26.060 --> 00:16:28.640 Once you add that domain like I have here, 249 00:16:29.020 --> 00:16:30.240 obviously not a realistic 250 00:16:31.500 --> 00:16:32.000 domain, 251 00:16:32.380 --> 00:16:37.920 but you would end up seeing that your domain is here and then you have all of your different records here. 252 00:16:38.415 --> 00:16:42.915 You can set up your DMARC, so the DMARC is gonna be populated here automatically. 253 00:16:43.855 --> 00:16:44.355 Some 254 00:16:44.735 --> 00:16:50.755 hosting platforms already have your DMARC, and that's okay too, and we can kind of pull that in as well. 255 00:16:51.055 --> 00:16:53.715 But you would end up copying each of these records 256 00:16:54.440 --> 00:16:57.900 over into your domain host. So you would copy the name, 257 00:16:58.600 --> 00:17:02.140 and that would be let me pull up just a test, 258 00:17:04.280 --> 00:17:07.099 domain real fast just so I can kinda show you 259 00:17:08.984 --> 00:17:11.244 where or how it would kind of, like, function. 260 00:17:19.625 --> 00:17:20.025 Okay. 261 00:17:20.025 --> 00:17:25.480 So this obviously is not the same domain, but it's just to give you an example of how you would add those records. 262 00:17:25.940 --> 00:17:27.720 But inside your email settings, 263 00:17:28.260 --> 00:17:30.520 we would copy this name here. 264 00:17:31.140 --> 00:17:33.880 We'd go back here and add 265 00:17:35.065 --> 00:17:35.885 a record. 266 00:17:37.145 --> 00:17:37.645 Nope. 267 00:17:38.745 --> 00:17:39.645 We've gotta verify. 268 00:17:41.785 --> 00:17:42.605 There we go. 269 00:17:43.865 --> 00:17:45.085 Add your name here. 270 00:17:45.625 --> 00:17:46.825 You would select your type. 271 00:17:46.825 --> 00:17:53.230 So we're gonna do c name, and then the alias data data is going to be this set value here 272 00:17:53.769 --> 00:17:58.110 and you would just copy that over. So you would do that for each of these. 273 00:17:58.490 --> 00:18:05.145 Now the only ones that you have to be conscious of, so all of your c names, they will be added in as individual ones. 274 00:18:06.085 --> 00:18:06.825 The two 275 00:18:07.205 --> 00:18:09.305 other ones, the SPF and the DMARC, 276 00:18:09.765 --> 00:18:12.600 those need to be combined with whatever you have. 277 00:18:12.840 --> 00:18:17.580 So if you already have an SPF record, if you already have a domain or a DMARC, 278 00:18:17.960 --> 00:18:22.620 they need to be combined. You cannot have two. So if you have an existing, 279 00:18:23.400 --> 00:18:26.059 SPF record, you would just copy this part here. 280 00:18:26.775 --> 00:18:27.675 So the include 281 00:18:28.393 --> 00:18:28.873 Calvin 282 00:18:29.495 --> 00:18:31.595 _spf.semplaro.com 283 00:18:31.895 --> 00:18:37.435 and add that into your SPF. So it would just be copying and pasting it right into this part, 284 00:18:37.815 --> 00:18:42.340 and then your DMARC, you would just make sure that you are matching them. 285 00:18:42.340 --> 00:18:44.840 So whatever your demarc is here, 286 00:18:46.179 --> 00:18:48.040 so it's gonna have like this RUA. 287 00:18:48.660 --> 00:18:53.320 This is often the part that you would end up, you know, pacing into your demarc if you need it, 288 00:18:53.775 --> 00:18:56.835 but then also making sure that these things all kind of line up. 289 00:18:56.895 --> 00:19:01.295 Now if your DMARC is a little different that's completely okay. 290 00:19:01.295 --> 00:19:04.595 This can custom like this will still accept it, 291 00:19:05.375 --> 00:19:06.915 if your domain is different. 292 00:19:07.570 --> 00:19:10.630 Now this is if you want to manually copy all of those records. 293 00:19:11.330 --> 00:19:14.790 The other way you can do is if you go to settings 294 00:19:15.570 --> 00:19:18.550 and then underneath account and then down to domains. 295 00:19:18.850 --> 00:19:25.092 Now domains is the new feature that we've added and that is to allow you to have your name servers here inside of Simplero. 296 00:19:26.034 --> 00:19:28.294 Having your name servers here essentially 297 00:19:28.595 --> 00:19:35.414 is just making it so you can customize and update your d your, DNS records inside of Simplero directly. 298 00:19:36.520 --> 00:19:42.780 It's really nice because then you don't have to go and log in to another place and all of that other stuff, but also 299 00:19:43.400 --> 00:19:44.940 our team can help with that. 300 00:19:45.400 --> 00:19:47.260 Myself, I'm on the DNS team, 301 00:19:47.640 --> 00:19:51.740 and we have a few other members that are on that team as well that can help you 302 00:19:52.065 --> 00:19:55.764 verify your domain. We can help you make sure that things are set up properly. 303 00:19:56.144 --> 00:19:58.565 If something is, you know, a little wonky 304 00:19:59.105 --> 00:20:03.505 on this and it's not verifying properly, we can go on the back end. We can adjust it. 305 00:20:03.505 --> 00:20:06.644 We can manage that and make sure that things are set up properly. 306 00:20:07.159 --> 00:20:11.260 So that way you're not having to navigate, you know, between a help with 307 00:20:11.640 --> 00:20:16.919 GoDaddy or what have you and then a help with Simplero and trying to figure out, you know, why is my email not sending? 308 00:20:16.919 --> 00:20:18.140 Why is it, you know, bouncing? 309 00:20:18.679 --> 00:20:20.380 All of the different things. So 310 00:20:20.995 --> 00:20:22.375 those are the two different ways. 311 00:20:22.755 --> 00:20:31.414 If you end up doing the name server route and having it here, it is super important that you copy your records from your existing 312 00:20:31.955 --> 00:20:33.015 DNS setup 313 00:20:33.475 --> 00:20:34.774 into here 314 00:20:35.400 --> 00:20:40.460 before fully switching over. And that is just to make sure that nothing breaks along the way, 315 00:20:40.920 --> 00:20:43.980 especially if you have, like, MX records or things like that. 316 00:20:44.520 --> 00:20:45.020 GoDaddy, 317 00:20:45.400 --> 00:20:51.775 especially, is really great about, like, hiding all of the records that you have on your account the second you switch name servers. 318 00:20:53.035 --> 00:20:58.495 So getting them set up ahead of time, getting them put into the domains area before fully switching the name servers 319 00:20:58.955 --> 00:21:00.415 is super, super important. 320 00:21:01.275 --> 00:21:05.080 But it is also super easy to update those name servers. 321 00:21:06.340 --> 00:21:08.680 Once again, we have somebody joining real quick. 322 00:21:09.060 --> 00:21:14.760 We have the records here. So you would just end up copying these little, name server records here, 323 00:21:15.140 --> 00:21:17.240 and you would go into, like, your 324 00:21:18.025 --> 00:21:18.845 domain host, 325 00:21:19.145 --> 00:21:21.085 go into your name servers, 326 00:21:21.705 --> 00:21:25.725 and select use custom name servers and just add them in here. 327 00:21:26.184 --> 00:21:27.885 So it's just a copy and paste. 328 00:21:28.345 --> 00:21:33.804 Super, super easy. And you would just do that with each of these different records here. 329 00:21:36.480 --> 00:21:37.380 Let's see. 330 00:21:38.480 --> 00:21:42.340 So the big thing I would say that is important when it comes to the records themselves, 331 00:21:42.720 --> 00:21:44.419 you don't need to have them memorized. 332 00:21:44.480 --> 00:21:49.155 You don't need to have them completely perfect because you have the easy copy and paste. 333 00:21:49.635 --> 00:21:53.495 And when you do the domain side, when you have your name servers in Zemplero, 334 00:21:54.035 --> 00:21:56.535 all of your necessary records for 335 00:21:56.835 --> 00:22:02.135 email sending or if you add it as a URL for your site, they automatically populate. 336 00:22:02.299 --> 00:22:06.080 So that's one less step you have to worry about when trying to use that domain 337 00:22:06.460 --> 00:22:07.349 inside of Simplero 338 00:22:07.900 --> 00:22:09.600 because it's already gonna show. 339 00:22:09.740 --> 00:22:16.559 And if there's an error, it will show here, like, you know, not configured properly or what have you. 340 00:22:19.804 --> 00:22:30.304 Like, I I was gonna say also that when you are trying to find where your name servers are let me just pull up the name server lookup, and I will share this afterwards as well. 341 00:22:33.630 --> 00:22:35.570 I have it saved as a bookmark. 342 00:22:37.150 --> 00:22:37.970 There we go. 343 00:22:39.230 --> 00:22:45.250 So if you just go to dnschecker.orgbackslashns-lookup.php, 344 00:22:45.950 --> 00:22:48.050 this is where you can paste in your domain. 345 00:22:48.184 --> 00:22:55.804 You can search for it and it will populate where your names name servers are right here, and that's gonna tell you where to update things. 346 00:22:56.265 --> 00:23:01.485 Sometimes it looks a little confusing, so if you ever have questions, don't hesitate to reach out. 347 00:23:01.544 --> 00:23:03.965 You can also do a registrar lookup. 348 00:23:05.600 --> 00:23:08.659 I usually just Google registrar lookup, and then it's underneath 349 00:23:09.600 --> 00:23:10.419 who is. 350 00:23:11.600 --> 00:23:17.039 So the or I can. I'm sorry. I Calvin then you would end up adding your domain here. 351 00:23:17.039 --> 00:23:23.755 So this is going to tell you where the host is at, who your registrar is, all of the all of the jazz as well. 352 00:23:24.135 --> 00:23:25.275 And that's more 353 00:23:25.575 --> 00:23:26.875 relevant if you're 354 00:23:27.335 --> 00:23:37.850 maybe if you already have all of the different moving pieces of, like, a name server and a domain host being in two different locations, and you're not sure which one is where you're supposed to update the DNS records. 355 00:23:38.390 --> 00:23:43.530 So this is super, super helpful in terms of being able to navigate all of those pieces, 356 00:23:43.830 --> 00:23:44.330 especially 357 00:23:45.274 --> 00:23:47.330 if you wanna move your name servers to Simplero. 358 00:23:47.674 --> 00:23:51.294 So if you decide, like, I want the name servers inside of Simplero, 359 00:23:51.914 --> 00:23:52.414 then 360 00:23:52.875 --> 00:23:55.134 knowing where your registrar is is super helpful. 361 00:23:57.115 --> 00:23:59.615 Trying to make sure I don't miss anything super important. 362 00:24:01.500 --> 00:24:03.920 The next thing I was going to cover 363 00:24:05.500 --> 00:24:06.000 is 364 00:24:06.460 --> 00:24:09.840 list health and why this matters because this also impacts 365 00:24:10.220 --> 00:24:11.680 your emails and deliverability 366 00:24:11.980 --> 00:24:16.080 and all of that jazz. Now the things that you really wanna look for are your bounces. 367 00:24:16.595 --> 00:24:20.455 So you have your soft bounces and then you have your hard balances. 368 00:24:21.635 --> 00:24:22.135 Bounces, 369 00:24:22.595 --> 00:24:25.655 that are hard are gonna be ones that are, you know, 370 00:24:26.675 --> 00:24:30.215 any email addresses that are no longer valid or 371 00:24:30.710 --> 00:24:34.090 any email addresses that have, like, a misspelling. Right? 372 00:24:34.150 --> 00:24:39.450 I'm sure all of you have seen, like, a a g mail dot co or something like that or, 373 00:24:40.550 --> 00:24:41.850 a g mail dot, 374 00:24:43.815 --> 00:24:44.535 whatever. Right? 375 00:24:44.535 --> 00:24:49.595 We've all seen, you know, a silly little typo, and I know I'm guilty of doing it as well, of, 376 00:24:50.375 --> 00:24:50.875 misspelling 377 00:24:51.175 --> 00:24:52.554 your email as you're typing 378 00:24:52.934 --> 00:24:57.679 and then it ends up bouncing. So, obviously, the the system's gonna stop sending to those folks. 379 00:24:57.679 --> 00:24:59.200 They're not relevant to you, 380 00:24:59.679 --> 00:25:05.779 in terms of being able to continue sending unless you know who the person is and you can custom or update that record. 381 00:25:06.639 --> 00:25:08.055 And then you have your soft bounces. 382 00:25:08.295 --> 00:25:12.555 So a soft bounce would be something that's temporary, whether that is 383 00:25:12.935 --> 00:25:14.315 the inbox is full 384 00:25:14.775 --> 00:25:16.395 or maybe your, 385 00:25:16.935 --> 00:25:22.920 domain is out of alignment or maybe it just timed out and the server didn't accept it, fast enough. 386 00:25:23.480 --> 00:25:29.180 Those are just temporary. It's not anything that we will block from sending in the future. 387 00:25:29.640 --> 00:25:32.300 However, if you have three of those, 388 00:25:32.760 --> 00:25:34.380 then they become a hard bounce. 389 00:25:34.840 --> 00:25:36.860 Once somebody becomes a hard bounce, 390 00:25:37.414 --> 00:25:40.475 we have, like, a bounce icon on the contact record, 391 00:25:40.855 --> 00:25:45.034 and we don't send to those folks unless you reset that bounce status. 392 00:25:47.575 --> 00:25:49.434 The next one is stale contacts. 393 00:25:49.860 --> 00:25:53.559 So this one is super relevant if you have taken a break from 394 00:25:53.940 --> 00:25:56.520 sending. If you, you know, haven't sent in, say, 395 00:25:56.980 --> 00:26:03.465 three, six, eight months, right, people haven't heard from you in a while and you decide that you're gonna start sending emails again. 396 00:26:04.025 --> 00:26:07.965 Those are folks that will be, you know, less likely to get your, 397 00:26:08.505 --> 00:26:11.725 email in their inbox but also less likely to be engaged. 398 00:26:12.985 --> 00:26:14.125 Unengaged subscribers, 399 00:26:14.825 --> 00:26:19.164 those are those folks that are, like, you know, not opening your emails, not clicking, not replying, 400 00:26:19.880 --> 00:26:20.940 but that can also 401 00:26:21.480 --> 00:26:26.059 really impact the engagement signals that the inbox providers are receiving. 402 00:26:26.759 --> 00:26:30.380 And then the next one is, you know, the cold contacts. So, you know, 403 00:26:30.759 --> 00:26:34.059 sending to, like, massive emails, large emails 404 00:26:34.414 --> 00:26:36.595 to, you know, tens of thousands of folks, 405 00:26:37.215 --> 00:26:42.355 that maybe haven't really been really engaged with your emails or they're not replying or what have you. 406 00:26:42.654 --> 00:26:44.195 That can also seem like 407 00:26:44.495 --> 00:26:46.674 a a red flag to inbox providers. 408 00:26:47.550 --> 00:26:48.850 Now on the other side, 409 00:26:49.550 --> 00:26:54.530 the things that are helpful to kind of consider in in terms of keeping your list healthy 410 00:26:54.830 --> 00:26:56.370 is reviewing those bounces. 411 00:26:56.990 --> 00:26:59.630 So we do actually just have a 412 00:27:00.270 --> 00:27:01.010 let me 413 00:27:01.310 --> 00:27:02.290 go down here. 414 00:27:04.165 --> 00:27:10.665 Inside of your domain or inside of your account here, we've recently added the recent bounced emails feature. 415 00:27:11.445 --> 00:27:17.305 So this allows you to look in here and it actually tells you what kind of email bounce it is, whether it's soft, 416 00:27:17.670 --> 00:27:18.170 hard, 417 00:27:18.550 --> 00:27:23.130 all of that. It tells you what kind of email was the one that bounced, the email address, 418 00:27:23.430 --> 00:27:26.730 how long ago, content, and it also tells you what the, 419 00:27:27.590 --> 00:27:33.575 the bounce message was. So like I said, this is a general one. So this says that 420 00:27:34.355 --> 00:27:36.775 the email address doesn't exist. Right? 421 00:27:37.315 --> 00:27:40.215 This one was a time out, so that just means that 422 00:27:40.595 --> 00:27:45.335 the the server did not allow for it to get to the user in enough time. 423 00:27:45.929 --> 00:27:48.429 So reviewing these and looking at them, 424 00:27:49.049 --> 00:27:55.710 and kind of working through them and deciding whether or not you want to delete them or if you want to archive them 425 00:27:56.010 --> 00:27:57.070 is super helpful. 426 00:27:58.010 --> 00:27:59.309 If you delete them, 427 00:27:59.905 --> 00:28:01.285 and go down here 428 00:28:03.825 --> 00:28:05.365 maybe I'm missing delete. 429 00:28:05.985 --> 00:28:07.684 Maybe it's not showing here. 430 00:28:08.465 --> 00:28:09.585 Alright. Never mind. 431 00:28:09.985 --> 00:28:13.045 I guess it's not on this table, so we'll go here to the contacts, 432 00:28:13.830 --> 00:28:17.610 And then we'll add a filter, and we're gonna do email bounced. 433 00:28:19.909 --> 00:28:22.250 And none are showing here. That's great. 434 00:28:23.909 --> 00:28:32.785 Typically, what you would do is then you can go here to, like, the little checkbox to the left, and then you would select your actions and you could do delete contact. 435 00:28:33.645 --> 00:28:36.544 When you delete that contact, it does end up being anonymized 436 00:28:36.845 --> 00:28:38.304 after sixty days. 437 00:28:38.765 --> 00:28:43.345 If you archive them, which is my personal favorite in terms of cleaning up your contacts, 438 00:28:43.910 --> 00:28:46.330 then it ends up in a folder 439 00:28:46.789 --> 00:28:49.610 up here. So you would just go to your three dots here, 440 00:28:50.070 --> 00:28:54.010 select archived contacts, and then you would see those contacts here. 441 00:28:54.230 --> 00:28:58.809 That way you still have the contact information, you have all of the contact record activity, 442 00:28:59.705 --> 00:29:09.405 but they're still on the account so that if, say, they come back and they update their email or what have you, all of this is still here, all of their purchases, everything. 443 00:29:10.185 --> 00:29:13.885 So I personally like it just because it also retains that activity, 444 00:29:14.185 --> 00:29:18.340 and I think the activity is such a cool part of the contact records. 445 00:29:19.440 --> 00:29:19.940 But 446 00:29:20.640 --> 00:29:22.820 also, like, it's easy to find them again. 447 00:29:23.520 --> 00:29:28.715 Versus if you were to delete them and, you know, later, say you come back in ninety days and you're like, wait. 448 00:29:28.715 --> 00:29:30.654 I accidentally deleted this person. I didn't 449 00:29:30.955 --> 00:29:33.695 mean it. It's like searching for a needle in a haystack, and 450 00:29:34.315 --> 00:29:36.895 that is not always fun to look for that needle. 451 00:29:38.715 --> 00:29:41.375 The next one is checking your list settings. 452 00:29:41.990 --> 00:29:44.010 So going into your contacts here, 453 00:29:44.470 --> 00:29:45.850 going into your list, 454 00:29:46.470 --> 00:29:48.250 and then we'll just go here. 455 00:29:49.670 --> 00:29:52.170 Once you go into your configure tab, 456 00:29:52.550 --> 00:29:55.450 there is the option for your anti bot settings. 457 00:29:55.905 --> 00:29:57.845 So having it on suspicious 458 00:29:58.225 --> 00:30:00.405 sign ups, which is the default, is super helpful. 459 00:30:01.185 --> 00:30:02.965 With today's spam and 460 00:30:03.505 --> 00:30:08.405 bots, sometimes they find a way around that. So doing it on all sign ups can also be helpful 461 00:30:09.000 --> 00:30:14.120 For real people, you know, sometimes it's a little bit of an extra step, but you can do that. 462 00:30:14.120 --> 00:30:18.140 And then we also have that option for the enable double opt in. 463 00:30:18.440 --> 00:30:23.775 So enabling the double opt in means, you know, they're gonna have to confirm that they wanna be on your list, especially 464 00:30:25.215 --> 00:30:28.435 sign up, which can also kind of help prevent some of 465 00:30:28.975 --> 00:30:29.635 those spam 466 00:30:30.095 --> 00:30:32.275 emails that are gonna clog up your, 467 00:30:33.455 --> 00:30:34.515 your own broadcast, 468 00:30:35.055 --> 00:30:37.075 which can also Simplero that deliverability. 469 00:30:38.660 --> 00:30:40.840 The next one is that unengaged. So 470 00:30:41.460 --> 00:30:46.919 if you don't use this feature or you're not aware of it, underneath the settings icon here, 471 00:30:47.780 --> 00:30:53.000 underneath the contacts, there is unengaged contacts. And so underneath that, 472 00:30:53.425 --> 00:30:55.605 you can decide how many days 473 00:30:56.065 --> 00:31:00.565 of not opening your email are these folks going to be considered unengaged. 474 00:31:01.105 --> 00:31:02.085 When they're unengaged, 475 00:31:02.785 --> 00:31:07.125 then the default is to not send to them when you're sending an email broadcast 476 00:31:07.600 --> 00:31:11.779 unless you decide you wanna send to them anyways. You can always do that as well. But 477 00:31:12.559 --> 00:31:20.980 you can decide, like, depending on how often you're emailing, you know, how long do I wanna wait until I, you know, put these people as unengaged. 478 00:31:21.835 --> 00:31:24.815 One thing that's really great is that you can also add a trigger 479 00:31:25.755 --> 00:31:27.535 that once they become unengaged, 480 00:31:28.475 --> 00:31:34.175 you can then start an automation, which can be really great in terms of trying to get them reengaged 481 00:31:34.795 --> 00:31:37.730 before automatically archiving them. And 482 00:31:38.190 --> 00:31:41.570 having that automation set up connected to your unengaged contacts 483 00:31:42.030 --> 00:31:46.850 can really help you make sure that your list stays clean, make sure that your contact count stays 484 00:31:47.230 --> 00:31:55.165 within a a rate that you are comfortable with, and you're not having to pay for those contacts that aren't engaging or not, you know, receiving your emails. 485 00:31:55.465 --> 00:32:01.325 But ultimately, like, the the good thing is just making sure that you're sending to people who are going to receive those emails. 486 00:32:03.065 --> 00:32:07.325 And then the next one would be, like, making sure that if you are switching the platform 487 00:32:07.850 --> 00:32:10.110 or if you had a sending break, 488 00:32:11.370 --> 00:32:12.590 working your way through, 489 00:32:13.450 --> 00:32:14.170 sending to them. 490 00:32:14.170 --> 00:32:20.430 Like, starting with the folks that you know are going to open your emails, that you know is are gonna click your emails. 491 00:32:20.705 --> 00:32:24.325 You know, if one email broadcast has, you know, 20 people who 492 00:32:24.625 --> 00:32:25.365 clicked it, 493 00:32:25.665 --> 00:32:37.420 right, maybe I've seen folks put them on a separate list called, like, engaged or something like that so that you know to kind of target those folks and, like, send to them so you know that they're going to interact with that. 494 00:32:37.560 --> 00:32:41.820 And the reason I say that is because once people are interacting with those emails, 495 00:32:42.360 --> 00:32:47.500 then it helps make sure that it's telling those inbox providers that, hey. 496 00:32:47.880 --> 00:32:49.580 This is a trustworthy sender. 497 00:32:50.235 --> 00:32:55.055 Hey. They send emails that I'm interested in. They send good emails. Right? It's gonna help that 498 00:32:55.434 --> 00:32:56.495 wonky algorithm 499 00:32:57.195 --> 00:33:00.495 tell the inbox providers that you have good emails. 500 00:33:05.049 --> 00:33:05.870 Let's see. 501 00:33:06.809 --> 00:33:09.950 Next one is the the sending habits that support trust. 502 00:33:10.649 --> 00:33:11.149 So 503 00:33:11.769 --> 00:33:15.210 like I said, the the technical side, we want our email to be verified. 504 00:33:15.210 --> 00:33:18.909 We want it to make sure that we have all of the important pieces to it. 505 00:33:19.370 --> 00:33:24.025 But like I said, the inbox providers also look at how people are responding to your emails. 506 00:33:24.485 --> 00:33:28.825 So we want to make sure that those emails feel expected. So in a consistent rhythm, 507 00:33:29.525 --> 00:33:31.945 you know, you're making sure that you are sending 508 00:33:32.960 --> 00:33:36.500 once a week or once every two weeks. Right? Something that feels 509 00:33:37.040 --> 00:33:37.540 normal 510 00:33:37.920 --> 00:33:39.060 and not just, 511 00:33:39.600 --> 00:33:43.780 I'm gonna send one email now and then four months from now I'm gonna send another one. Right? 512 00:33:44.320 --> 00:33:46.480 Then it's gonna be kind of like, well, that's not 513 00:33:47.395 --> 00:33:49.495 people aren't gonna expect your emails in. Right? 514 00:33:50.035 --> 00:33:53.875 Useful, so you wanna make sure that your emails are feeling like they're useful to people. 515 00:33:53.875 --> 00:33:55.495 Make sure that it is something, 516 00:33:56.355 --> 00:34:01.870 that makes people want to read it and that there's not, like, too many links. Right? 517 00:34:02.330 --> 00:34:04.430 Having too many links or having, 518 00:34:04.970 --> 00:34:07.150 like, too many images I've seen, 519 00:34:08.010 --> 00:34:09.949 in the email body or 520 00:34:10.250 --> 00:34:11.310 loads of emojis, 521 00:34:11.610 --> 00:34:13.469 which is a wild one I've seen, 522 00:34:14.445 --> 00:34:15.425 inbox providers 523 00:34:15.725 --> 00:34:16.545 block four, 524 00:34:17.965 --> 00:34:18.465 they 525 00:34:19.085 --> 00:34:20.625 having all of that content 526 00:34:21.085 --> 00:34:25.505 makes it harder for people to actually get the message that you have inside the email. 527 00:34:25.645 --> 00:34:33.110 So you wanna make sure that you obviously are putting in the images and and the different content that you want and link appropriate links, 528 00:34:33.730 --> 00:34:37.989 but not making sure or making sure it's not too overloaded. 529 00:34:38.770 --> 00:34:40.514 You also wanna make sure that it's relevant. 530 00:34:41.394 --> 00:34:46.934 Make sure that when you are sending the email, like, personalizing it, we have so many personalization keys 531 00:34:47.315 --> 00:34:50.855 in the email broadcast options so you can send through first name. 532 00:34:51.074 --> 00:34:55.815 But make it so it feels like whoever is receiving it is for them. 533 00:34:56.250 --> 00:34:56.750 That 534 00:34:57.050 --> 00:34:57.550 they 535 00:34:57.930 --> 00:35:05.770 like you're you're speaking to them in a sense and getting them interested and making them feel like it matters and that's just gonna help them feel like, oh, I wanna read this. 536 00:35:05.770 --> 00:35:06.270 Right? 537 00:35:06.330 --> 00:35:12.105 We all wanna feel like, you know, when somebody sends me an email it's personal and and they're reaching out to me personally. 538 00:35:12.105 --> 00:35:12.605 So, 539 00:35:13.465 --> 00:35:14.765 you know, using that 540 00:35:15.305 --> 00:35:17.805 logic towards other folks can help increase 541 00:35:18.105 --> 00:35:21.725 the likelihood of somebody wanting to engage with your emails or, 542 00:35:22.265 --> 00:35:26.605 wanting to click reply. Asking questions, you know, asking people to 543 00:35:27.140 --> 00:35:29.720 reply and say, like, you know, hey, 544 00:35:30.020 --> 00:35:31.080 what's your favorite, 545 00:35:31.620 --> 00:35:36.120 I don't know, childhood memory or something like that. Whatever is relevant for the email. 546 00:35:37.220 --> 00:35:44.365 Asking people to reply, asking people to do something can also help in in terms of encouraging them to reply to your email. 547 00:35:45.465 --> 00:35:46.605 Like I said, the 548 00:35:46.985 --> 00:35:53.085 all of the email sending, inbox placement, all of that, it's all about making sure that we're getting those inbox providers to 549 00:35:53.610 --> 00:35:56.510 trust that you have safe emails and that you 550 00:35:57.450 --> 00:35:58.590 are sending authentically. 551 00:36:00.730 --> 00:36:05.070 The next one is the warming up domain. So like I said, this is more so relevant 552 00:36:05.450 --> 00:36:08.190 when you have a brand new sending domain 553 00:36:08.675 --> 00:36:09.974 or switching platforms 554 00:36:10.355 --> 00:36:13.415 or starting to send emails again after a long break. 555 00:36:14.275 --> 00:36:18.275 So this is just a simple timeline, and there's no magic number. 556 00:36:18.275 --> 00:36:21.255 And I think that's an important part to kind of note on is 557 00:36:21.600 --> 00:36:26.580 there's no magic number of, like, you know, send to a 100 or send to 200 or what have you. 558 00:36:27.040 --> 00:36:31.380 Just start with the people that you know are most engaged. People maybe you know personally, 559 00:36:32.240 --> 00:36:42.625 just folks that you know are going to interact with those emails, and then slowly start adding more folks and making sure to watch those, like, bounces, your open rates, your replies, 560 00:36:43.085 --> 00:36:46.705 and just keeping track of those so that you can keep it continuing 561 00:36:47.005 --> 00:36:47.505 to 562 00:36:48.045 --> 00:36:50.225 grow and increase that reputation 563 00:36:50.925 --> 00:36:52.545 with those inbox providers. 564 00:36:53.319 --> 00:36:58.059 And just each week slowly building up and building up and building up. And 565 00:36:58.520 --> 00:36:59.900 this is one thing that, 566 00:37:00.839 --> 00:37:02.539 I think some folks don't necessarily 567 00:37:03.079 --> 00:37:07.115 think about when first starting on the on the platform is that, 568 00:37:07.495 --> 00:37:11.355 you know, I'm not ready to send emails. Right? Like, I think we've all been there. 569 00:37:11.655 --> 00:37:15.975 Oh, I'm just opening my account. I just wanna get situated. I don't wanna send emails just yet. 570 00:37:15.975 --> 00:37:18.315 But warming that email up, 571 00:37:18.650 --> 00:37:22.430 warming up that email domain as you start building out can be super beneficial 572 00:37:22.970 --> 00:37:26.350 even if it's two twenty family and friends. Right? 573 00:37:27.050 --> 00:37:28.030 It just helps 574 00:37:28.650 --> 00:37:31.230 create a good reputation for that domain, 575 00:37:31.775 --> 00:37:35.215 because once you get a bad domain, it is very hard to get back from it. 576 00:37:35.215 --> 00:37:38.915 So we wanna make sure that you're starting off on a good 577 00:37:39.295 --> 00:37:39.795 foot. 578 00:37:41.935 --> 00:37:45.555 Another thing is making sure that you're not just 579 00:37:46.119 --> 00:37:49.820 sending a huge email right off the go, not sending to 200 580 00:37:50.280 --> 00:37:54.920 or not sending to, like, 20,000 people out of the blue. Right? And you've never warmed it up. 581 00:37:54.920 --> 00:37:58.460 So warming up that domain, like I said, Calvin help with good reputation. 582 00:38:00.105 --> 00:38:03.325 And then the other thing I wanted to touch on are those quick wins, 583 00:38:03.865 --> 00:38:07.405 that can also help better, like, inbox placement. Now it's not 584 00:38:07.785 --> 00:38:10.285 exact. I think that's one thing to kind of, like, 585 00:38:10.985 --> 00:38:13.725 be focused on is this isn't like a 586 00:38:14.440 --> 00:38:18.460 guarantee or a magic wand, but these are things that can help 587 00:38:18.760 --> 00:38:19.820 ensure inbox 588 00:38:20.440 --> 00:38:22.140 help encourage inbox placement, 589 00:38:23.240 --> 00:38:24.600 because it's complicated. Right? 590 00:38:24.600 --> 00:38:27.960 I'm everything I've shared so far, I'm sure you guys are all like, wow. 591 00:38:27.960 --> 00:38:33.435 There's so many pieces to it. I know as I've been here and as I've learned my as I've grown 592 00:38:33.735 --> 00:38:35.195 to understand these pieces, 593 00:38:36.215 --> 00:38:41.035 it gets more and more complicated. I just it blows my mind. But these pieces can help you 594 00:38:41.415 --> 00:38:44.555 in terms of supporting better placement. So 595 00:38:45.240 --> 00:38:51.820 asking your members to save you as a contact, you know, tell them like, hey, I will be sending from this email address. 596 00:38:51.880 --> 00:38:54.140 Please save it as a contact in your email, 597 00:38:54.440 --> 00:38:54.940 provider. 598 00:38:55.960 --> 00:38:58.060 Marking it as important so that 599 00:38:58.360 --> 00:39:00.620 that tells the inbox provider, like, hey, 600 00:39:00.975 --> 00:39:03.875 This person wants to receive emails from this address. 601 00:39:04.735 --> 00:39:07.635 Encouraging replies. Like I said, asking real questions, 602 00:39:08.175 --> 00:39:11.555 replying to people, continuing conversation when they get back. 603 00:39:12.415 --> 00:39:15.395 Making sure that your email is easy to read and 604 00:39:15.750 --> 00:39:18.650 easy to act on if you want them to act on it. 605 00:39:19.670 --> 00:39:22.010 Encourage them that if they see your email 606 00:39:22.390 --> 00:39:24.330 marked as spam or in the promotions, 607 00:39:24.790 --> 00:39:25.930 moving it over 608 00:39:26.310 --> 00:39:30.090 to the inbox. That helps to what they call whitelist it, 609 00:39:30.725 --> 00:39:32.825 and make it so that it's another 610 00:39:33.205 --> 00:39:34.585 kind of key to 611 00:39:34.965 --> 00:39:40.825 the inbox providers that you want to receive those emails, that it's not spam, it's trustworthy, it's not suspicious. 612 00:39:41.525 --> 00:39:45.465 And then also making sure that before you do maybe a big, 613 00:39:45.970 --> 00:39:54.070 you know, launch or something like that, that you're checking those things like your domain, your list health, making sure that you're going through your bounces, you're unengaged, 614 00:39:55.090 --> 00:39:57.910 you know, trying to reengage folks before this. 615 00:39:58.610 --> 00:40:01.430 And just sending things out ahead of time, 616 00:40:01.755 --> 00:40:05.295 and making sure that things are consistent can really help as well. 617 00:40:05.595 --> 00:40:07.375 There are different tools like, 618 00:40:07.755 --> 00:40:12.974 Mail Tester that can help, like, identify issues as well. We do have our spam thing. 619 00:40:13.434 --> 00:40:18.210 We're happy to have a look if where there's anything that looks like concern, especially with domains. 620 00:40:19.150 --> 00:40:21.410 You can also do your Google postmaster. 621 00:40:22.910 --> 00:40:26.530 The postmark will send you a DMARC report, like, weekly 622 00:40:26.910 --> 00:40:30.370 to help you make sure that everything is staying in alignment as well. 623 00:40:32.185 --> 00:40:35.005 And then just to do a quick recap 624 00:40:35.865 --> 00:40:39.945 of everything that we've covered, because I know it's not a lot. Right? 625 00:40:39.945 --> 00:40:44.340 We haven't covered that much at all. We could probably go on for another hour. Right? Just kidding. 626 00:40:44.340 --> 00:40:45.960 I wouldn't do that to you guys. 627 00:40:47.220 --> 00:40:49.320 But the the biggest thing is just that 628 00:40:49.780 --> 00:40:53.780 email sending is not just, you know, a magic wand, a flip of a switch. 629 00:40:53.780 --> 00:40:55.842 It's there's the different pieces to it that is the domain verification. 630 00:40:55.842 --> 00:40:56.180 You're making sure your DNS is set up in the right place, 631 00:41:02.185 --> 00:41:07.085 that your SPF and DKIM and DMARC are set up to support proper sending, 632 00:41:07.785 --> 00:41:15.107 knowing where to set up your DNS at, whether your name servers are with your registrar or if you wanna move it over to Simplero. 633 00:41:16.930 --> 00:41:18.950 You wanna make sure that you are 634 00:41:19.329 --> 00:41:23.750 keeping your list healthy, obviously, watching for those bounces, the low engagement, 635 00:41:24.770 --> 00:41:27.349 making sure that you are consistently sending, 636 00:41:28.445 --> 00:41:35.265 and then also making sure that you are starting small if you need to. So if you are needing to start 637 00:41:35.725 --> 00:41:37.105 preparing for a new launch, 638 00:41:37.405 --> 00:41:38.305 start small. 639 00:41:39.005 --> 00:41:40.205 I know a lot of you, 640 00:41:40.685 --> 00:41:44.500 will have your launches right when you have a brand new product, a brand new offering. 641 00:41:44.880 --> 00:41:46.420 Make sure that you are sending 642 00:41:47.040 --> 00:41:50.900 up to that point. Right? Make sure that you are warming things up ahead of time. 643 00:41:51.680 --> 00:41:56.900 So that way, like I said, it's gonna help build that email trust and ensure that 644 00:41:57.575 --> 00:41:59.755 your emails are gonna land where they want. 645 00:42:01.095 --> 00:42:07.115 So that was kind of all I had. I know I've done a lot of talking. A lot of it was more so 646 00:42:07.575 --> 00:42:09.994 the PowerPoint side of it, because, 647 00:42:11.010 --> 00:42:14.950 honestly, on the on the on the DNS side, it's just the records. Right? 648 00:42:15.570 --> 00:42:18.390 And those parts are definitely absolutely important. 649 00:42:19.410 --> 00:42:20.290 But on the 650 00:42:21.650 --> 00:42:25.730 as I said, all of the the inbox placement, all of the email sending, all of that is 651 00:42:26.745 --> 00:42:27.565 it's a science. 652 00:42:28.505 --> 00:42:29.005 And 653 00:42:29.465 --> 00:42:33.165 I don't think any of us are scientists. If you are, I commend you. Right? 654 00:42:33.545 --> 00:42:39.565 And we all have our specialties, but in the world of technology, in the world of emails, it's forever changing. 655 00:42:39.625 --> 00:42:40.365 And so, 656 00:42:41.340 --> 00:42:48.640 hopefully, this helps give you guys a little bit of a better understanding, a little bit more guidance to kinda support email sending moving forward. 657 00:42:49.900 --> 00:42:50.720 Any questions? 658 00:42:51.180 --> 00:42:52.240 Any anything 659 00:42:52.700 --> 00:42:55.520 that feels unclear? Anything that you're unsure of? Yes, Marlene? 660 00:42:57.844 --> 00:43:01.305 So back to the transferring servers and all of that. 661 00:43:01.684 --> 00:43:03.224 Like, for example, I have 662 00:43:03.684 --> 00:43:07.625 one of my domain names is well, several are set up under in HostGator, 663 00:43:08.165 --> 00:43:13.090 and I that's my that's where I get my name servers and everything are 664 00:43:13.470 --> 00:43:14.610 Mhmm. With HostGator. 665 00:43:15.230 --> 00:43:17.090 Okay. And then I also 666 00:43:17.390 --> 00:43:19.170 download those onto 667 00:43:19.630 --> 00:43:21.650 an email client on my 668 00:43:22.030 --> 00:43:27.415 computer so that it all gets well, I don't have to go out to HostGator to access the email. 669 00:43:28.275 --> 00:43:30.535 Right. So I'm and I use the 670 00:43:31.075 --> 00:43:34.775 well, I'll just take marilyn evers dot com, for example. So I use that 671 00:43:35.075 --> 00:43:36.375 at my office in 672 00:43:36.915 --> 00:43:43.160 talking to my clients and for things that come from my website, which is still on Shopify. 673 00:43:44.100 --> 00:43:44.600 K. 674 00:43:44.980 --> 00:43:47.000 So if I were to transfer 675 00:43:47.380 --> 00:43:49.993 all of my DNS and all that over to Simplero, 676 00:43:50.900 --> 00:43:53.320 how does that change all of that? 677 00:43:54.425 --> 00:43:57.640 So the biggest thing is that you're gonna manage your records inside of Simplero. 678 00:43:59.705 --> 00:44:02.525 I believe I just dealt with this with somebody else with HostGator. 679 00:44:03.625 --> 00:44:05.645 If HostGator is where you're purchasing 680 00:44:05.945 --> 00:44:16.200 rights to your domain, you still need to keep it for the rights of the domain and the ability to point the name servers elsewhere, but you don't need it in terms of DNS management. 681 00:44:16.740 --> 00:44:19.944 So you would be able to update your records inside of Simplero 682 00:44:20.500 --> 00:44:21.000 instead. 683 00:44:21.940 --> 00:44:22.440 Okay. 684 00:44:22.775 --> 00:44:23.595 And so 685 00:44:23.895 --> 00:44:25.355 and then in terms of, 686 00:44:26.535 --> 00:44:28.375 volume of email, how does that 687 00:44:29.575 --> 00:44:30.695 what is the 688 00:44:31.015 --> 00:44:34.715 what are the fees for that? What kind of volume are we allowed to have, etcetera? 689 00:44:36.080 --> 00:44:43.140 Right now, the platform supports unlimited emails. So you can right now, the the only additional 690 00:44:44.640 --> 00:44:45.860 cost per se 691 00:44:47.680 --> 00:44:48.420 would be 692 00:44:49.335 --> 00:44:50.715 if you had more 693 00:44:51.095 --> 00:44:56.315 contacts than what is included in your plan. We don't charge for emails right now. We don't charge, 694 00:44:56.855 --> 00:44:59.275 you don't have, like, a limit or anything like that. 695 00:44:59.895 --> 00:45:01.515 We just kind of watch 696 00:45:03.160 --> 00:45:08.060 domains and and things like that. If you have a high bounce rate, we're gonna reach out to you. 697 00:45:08.360 --> 00:45:12.140 We will flag it for you and we will send you a message and say, hey. 698 00:45:12.600 --> 00:45:18.245 I just wanted to let you know that I noticed that this email had 20% bounce rate, which is obviously very bad. 699 00:45:18.245 --> 00:45:19.625 It's not or not good. 700 00:45:19.925 --> 00:45:22.025 Bad's a bad word. It's not good, 701 00:45:22.405 --> 00:45:24.505 because you wanna keep you wanna try 702 00:45:24.885 --> 00:45:28.885 to keep your email bounce rate as an average below 703 00:45:29.605 --> 00:45:30.665 I think it's, like, 704 00:45:31.190 --> 00:45:34.010 point five or 5% or something like that. 705 00:45:34.710 --> 00:45:36.330 But you wanna keep it lower. 706 00:45:37.030 --> 00:45:40.870 So when you have that higher bounce rate, we're gonna reach out to you and we're gonna flag it. 707 00:45:40.870 --> 00:45:43.370 If we're not reaching out to you about your bounce rate, 708 00:45:43.725 --> 00:45:45.965 good chances are it's it's not something to be, 709 00:45:46.685 --> 00:45:50.385 concerned about just yet, but you can always ask us questions. But 710 00:45:50.845 --> 00:45:55.905 we don't charge you you don't have a limit for your sending for emails right now. 711 00:45:56.045 --> 00:45:57.265 Just for the contacts? 712 00:45:57.645 --> 00:45:58.865 Just contacts. Yep. 713 00:45:59.450 --> 00:46:00.089 And then, 714 00:46:00.410 --> 00:46:05.069 so so I'm still not gonna point this. So if I transferred it all over to Simplero, 715 00:46:05.609 --> 00:46:09.150 can I still then send that to the email client, 716 00:46:10.250 --> 00:46:11.950 like, you know, Outlook or 717 00:46:12.305 --> 00:46:14.885 or Thunderbird or whatever onto my computer 718 00:46:15.185 --> 00:46:18.865 or not? Yeah. That well, because they're the ones that are managing it. Right? 719 00:46:18.865 --> 00:46:22.005 They're if they're providing you with the email service 720 00:46:22.865 --> 00:46:27.285 to be able to have an inbox because we don't provide an inbox right now. 721 00:46:28.690 --> 00:46:29.190 Yeah, 722 00:46:29.570 --> 00:46:34.230 down the road, we were are gonna build out the possibility of a domain host. 723 00:46:34.610 --> 00:46:37.970 So you would be able to do all domain related things, but that is 724 00:46:38.450 --> 00:46:40.310 Okay. A large project. 725 00:46:41.454 --> 00:46:46.435 So my right now, like, HostGator, I have a my I have an inbox on HostGator. 726 00:46:46.974 --> 00:46:47.474 Yeah. 727 00:46:48.494 --> 00:46:50.734 Yeah. So you would keep your inbox from them. 728 00:46:50.734 --> 00:46:53.555 It was just a matter of, like, controlling the records. 729 00:46:54.700 --> 00:46:55.200 Okay. 730 00:46:57.100 --> 00:47:00.000 I might need more help on that later, but I'll send 731 00:47:00.380 --> 00:47:01.840 I'll send you a message. 732 00:47:02.620 --> 00:47:07.360 Yeah. You can always submit a support ticket. Like I said, we have multiple people on our DNS team. 733 00:47:07.985 --> 00:47:11.365 Okay. Alright. Thanks a lot. Yeah. You're very welcome. 734 00:47:11.665 --> 00:47:15.445 Appreciate it. You're very welcome. Any other questions? 735 00:47:21.300 --> 00:47:25.320 I know I covered a lot, so it's okay if anything doesn't feel clear, 736 00:47:26.180 --> 00:47:31.460 or if there's anything I can clarify or what have you. Like I said, we we have our DNS team. 737 00:47:31.460 --> 00:47:33.800 We're happy to help you with that. We can help you 738 00:47:34.135 --> 00:47:35.035 update your records, 739 00:47:35.895 --> 00:47:38.635 and we can help you update name servers if needed. 740 00:47:38.935 --> 00:47:39.435 But, 741 00:47:40.215 --> 00:47:42.235 today, I was kind of hoping to mostly 742 00:47:43.335 --> 00:47:50.510 clear up what tends to be kind of confusing about DNS records and domains and kind of make it a little clearer for 743 00:47:51.130 --> 00:47:53.790 for people who who speak humanly. Right? 744 00:47:54.329 --> 00:47:56.190 Lucinda, I see you. Yeah. 745 00:47:58.595 --> 00:48:01.335 It's really kind of confusing to me, 746 00:48:01.875 --> 00:48:02.775 and but 747 00:48:03.075 --> 00:48:04.135 here's one question. 748 00:48:05.075 --> 00:48:05.714 I have, 749 00:48:06.115 --> 00:48:10.375 you know, I I bought my domain name through Network Solutions. 750 00:48:10.680 --> 00:48:11.180 Mhmm. 751 00:48:11.720 --> 00:48:14.540 And now I am hosting my website 752 00:48:15.319 --> 00:48:15.980 at Revel. 753 00:48:17.480 --> 00:48:18.528 And Simplero, 754 00:48:19.640 --> 00:48:21.980 whom I've been with you guys for a long time, 755 00:48:22.520 --> 00:48:26.055 you require that I put these DNS records 756 00:48:27.635 --> 00:48:28.375 with you. 757 00:48:29.635 --> 00:48:30.935 How does that work? 758 00:48:30.995 --> 00:48:38.855 Do I go to network solutions and get DNS records from there, or do I go to Revel and get them from there? 759 00:48:40.569 --> 00:48:42.809 So you don't have to have the 760 00:48:43.770 --> 00:48:48.910 like, you don't have to have your name services, which I think you're thinking of in terms of the DNS records. 761 00:48:49.210 --> 00:48:49.710 Yes. 762 00:48:50.250 --> 00:48:54.750 They don't your name servers don't have to be pointed at Simplero. It's just another approach. 763 00:48:55.765 --> 00:49:02.025 And if you do that, you would want to copy the records that you have within name, probably network solutions, 764 00:49:04.245 --> 00:49:11.559 which probably already has the records that are necessary to use Rebol as well, but you would just copy those in underneath that domains, 765 00:49:12.420 --> 00:49:12.920 feature, 766 00:49:13.539 --> 00:49:18.440 and then you would update the name server on network solutions because the network solutions is 767 00:49:18.740 --> 00:49:20.835 it sounds like your registrar. So 768 00:49:21.155 --> 00:49:25.974 the the place that would control where your name servers are and things like that. Mhmm. 769 00:49:26.115 --> 00:49:30.375 So I do have a webmaster who helps me with this type of technical issue. 770 00:49:30.755 --> 00:49:34.055 However, what's been happening is that, now there's this 771 00:49:34.770 --> 00:49:36.150 two factor verification 772 00:49:36.690 --> 00:49:42.070 problem so that my webmaster can't simply go in and do her job. She has to 773 00:49:42.690 --> 00:49:47.510 be, available to a phone call to indicate that she is legitimately 774 00:49:48.050 --> 00:49:48.950 going in there, 775 00:49:49.250 --> 00:49:51.015 and it's a big kerfuffle. 776 00:49:52.275 --> 00:49:54.615 Are you meaning in terms of your Simplero account? 777 00:49:54.915 --> 00:49:56.855 Well, that's been an issue as well. 778 00:49:57.235 --> 00:49:58.035 Yeah. I've been 779 00:49:59.475 --> 00:50:00.215 I'm sorry? 780 00:50:00.675 --> 00:50:05.310 Well, I I can't use just a webmaster and say, please go ahead and do this. 781 00:50:05.550 --> 00:50:09.330 She can't do it because she can't get in there because she doesn't get the, 782 00:50:09.830 --> 00:50:10.690 the, phone 783 00:50:11.150 --> 00:50:11.650 message 784 00:50:12.030 --> 00:50:13.650 that she can follow-up on. 785 00:50:14.270 --> 00:50:15.930 And can Simplero 786 00:50:15.950 --> 00:50:19.170 help me? Can I say to Simplero, please go ahead and do this? 787 00:50:19.965 --> 00:50:24.545 Yeah. Yeah. If you submit a support ticket, with the team and ask them to update your, 788 00:50:25.165 --> 00:50:27.665 DNS records, we can absolutely help you with that. 789 00:50:27.805 --> 00:50:32.145 If you have somebody who is working on your account for you, 790 00:50:32.605 --> 00:50:34.145 and, like, doing different things, 791 00:50:34.760 --> 00:50:36.380 I would greatly encourage 792 00:50:37.079 --> 00:50:38.619 adding them as an administrator 793 00:50:38.920 --> 00:50:39.819 on your account 794 00:50:40.280 --> 00:50:42.619 versus On a Simplero account. Yes. 795 00:50:43.400 --> 00:50:44.380 So I could 796 00:50:44.680 --> 00:50:45.980 list my webmaster 797 00:50:46.680 --> 00:50:47.720 as part of my team 798 00:50:48.545 --> 00:50:50.645 Yes. At my Simplero account. 799 00:50:51.425 --> 00:50:54.005 Right. And how how do I do that? 800 00:50:55.505 --> 00:50:57.845 Let me share my screen real fast. 801 00:51:05.210 --> 00:51:09.310 And the reason I say that is just because there's obviously two factor authentication 802 00:51:09.610 --> 00:51:10.430 for admins, 803 00:51:11.450 --> 00:51:12.590 but also it's 804 00:51:13.050 --> 00:51:14.750 better in terms of, 805 00:51:15.050 --> 00:51:16.110 you know, if something 806 00:51:17.085 --> 00:51:22.385 goes wrong or, you know, something changed or whatever, being able to identify exactly who did it. 807 00:51:22.845 --> 00:51:24.545 Because if somebody's logging in underneath 808 00:51:24.845 --> 00:51:25.345 Lucinda's 809 00:51:25.724 --> 00:51:28.145 login and it's not actually Lucinda and 810 00:51:28.445 --> 00:51:30.625 what have you, like, it makes it harder to identify 811 00:51:31.329 --> 00:51:36.309 who what really happened. Right? So if you go to settings here and then go down to administrators, 812 00:51:37.569 --> 00:51:39.510 this is where you can add an administrator. 813 00:51:40.049 --> 00:51:41.670 And you can add their email, 814 00:51:42.049 --> 00:51:48.845 the you can you know, if they have an existing Simplero ID, you can generate the Simplero ID and username for them. 815 00:51:49.165 --> 00:51:52.625 I would personally encourage it if it's somebody who doesn't have one existing. 816 00:51:53.245 --> 00:51:58.545 That way, they can just easily log in, but they can always customize and and change that later if they choose. 817 00:51:58.925 --> 00:52:01.670 And then you can select what kind of role they have. 818 00:52:02.130 --> 00:52:02.630 So 819 00:52:03.010 --> 00:52:05.990 if you want them to be just an admin, basic admin, 820 00:52:06.369 --> 00:52:09.109 co owner, what have you, you can change the different, 821 00:52:10.530 --> 00:52:13.270 admin privileges, but this also helps, 822 00:52:13.595 --> 00:52:18.095 you know, restrict some of the content inside of your account to not just be accessible to anybody, 823 00:52:19.194 --> 00:52:23.194 especially if you wanna hide, like, your financial data or something like that. 824 00:52:23.194 --> 00:52:26.414 On a practical level, my first step is to go to settings. 825 00:52:26.880 --> 00:52:27.779 And then secondly, 826 00:52:28.319 --> 00:52:29.779 I will find administrators. 827 00:52:30.880 --> 00:52:33.299 Mhmm. And I will go to administrators 828 00:52:33.760 --> 00:52:36.660 and be given the option of listing my webmaster's 829 00:52:37.039 --> 00:52:38.500 name and email, 830 00:52:39.200 --> 00:52:40.500 just as a simple 831 00:52:41.045 --> 00:52:45.705 administrator, the first of that list. Is that correct? So at least I put her Yes, ma'am. 832 00:52:45.845 --> 00:52:46.825 On your scope, 833 00:52:47.365 --> 00:52:50.185 and then I'll I'll go from there. Okay. 834 00:52:50.645 --> 00:52:53.340 Then she can log in whenever whenever she wants. Right? 835 00:52:53.340 --> 00:52:56.980 And you don't have to worry about navigating the two factor authentication. Right? 836 00:52:57.260 --> 00:52:59.120 Is exactly what I want. 837 00:52:59.420 --> 00:53:02.880 You just put it in a nutshell. I want her to be able to contact 838 00:53:03.624 --> 00:53:06.255 Simplero and do what I'm not able to do. 839 00:53:06.815 --> 00:53:10.115 Yes. Yeah. Okay. Having that admin is gonna be super helpful. 840 00:53:10.575 --> 00:53:14.674 Okay. That was the crucial detail. Okay. I'll act on that and then follow-up. 841 00:53:14.974 --> 00:53:16.914 Thank you. Thank you. Very welcome. 842 00:53:17.694 --> 00:53:21.634 Marilyn, I think I saw that you had a question. Did you have another question? 843 00:53:24.220 --> 00:53:28.400 I I think part of it got answered in Lucinda's question, so that's great. 844 00:53:29.180 --> 00:53:30.240 I think I'm good. 845 00:53:30.619 --> 00:53:32.160 K. Thank you, Lucinda. 846 00:53:34.059 --> 00:53:36.700 Well, I will get the recording sent out to you guys. 847 00:53:37.325 --> 00:53:39.665 If you guys want, I can send that, 848 00:53:40.045 --> 00:53:41.905 PowerPoint copy as well. 849 00:53:42.525 --> 00:53:48.785 And then if you guys have any questions, if anything comes up, please feel free to reach out, and we're happy to help. 850 00:53:48.845 --> 00:53:51.105 I will see you guys all later. Have a great day.