WEBVTT

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Let's go.

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Okay.

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So thank you for joining Managing the Metrics, which is how to use numbers to coach, to train, and to build a high performing team.

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So

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consider that

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performance metrics are not important

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because of what they measure.

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But they're important because of what they tell us to pay attention to and they tell us what to do.

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So the numbers don't lie.

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They tell us the story of the team, of the culture,

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of leadership.

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And in this session, we're going to move from reporting numbers

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to managing through those numbers. That's what we're gonna look at today.

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So I'm gonna go over a few things that were promised in the newsletter, and then we're gonna open it up for conversation.

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Okay. So I'm gonna put some things up on the screen,

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some other sheets or examples of things as we go as well.

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And, of course, you're gonna get the recording of this. So

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so, Ellie, since you're here, what is it about

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metrics performance metrics and the numbers

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that is of most interest to you?

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In regards to what? Like, I I like to look at, like, conversion and who's converting

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however many number of people,

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and I like average ticket.

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Great.

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Okay. Good. Thank you. We'll talk about those. Yeah. So,

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the first key is where to look at is to interpret the key performance metrics that tell you

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what your team needs, and we're gonna break those down.

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So most managers have access to performance metrics either throughout the day.

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They may keep them open on their desktop.

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You may look at them once a day.

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Like, what are your what is your particular

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relationship

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to how frequently you look at the numbers and what numbers you look you said what numbers you look at, especially close ratio and average sale.

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Mhmm. I tend to look at those once a week. I send out an email to staff.

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I guess I should say protection is one of them too.

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But usually, I look at those once a week on Mondays when I'm kinda doing my office work.

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Throughout the day, typically, I'm looking at just kind of where our store sales are at.

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I'm not really looking at anything individual.

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Okay.

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And I can appreciate that just that way.

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So in addition to I look at at goal as the primary metric.

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Right?

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In addition to that, traffic close ratio, average sale, and then revenue per opportunity,

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I would look at as the the big the big four.

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And then from there, I would start to look at performance metrics like sketching,

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and appointments

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to see what's happening with those as

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as,

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tools

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to enhance the interaction

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and as results and outcomes of the interaction.

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And then,

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as you said, key product or category performance,

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looking at, say, protection,

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mattresses,

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and financing. And I know that financing,

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is a little different across the board, but it's still one of my most important metrics.

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So

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I look at them, and you might look at them against

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last year, against goal, against the previous month

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to see sort of where you are

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for that. Now

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I would also look at them against the industry and Trackwell AI and I are you on that?

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Mhmm. So Trackwell AI, which is the door counter for a lot of people that that that,

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that's able to sort of

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synthesize

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the information from the door and other

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CRM kind of information like contacts and appointments and,

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it does texting, I think, as well.

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Trackwell AI puts out monthly

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national averages

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so that I know that for May,

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like, the national

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number of ups is 11

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a day.

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The national,

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written business each day.

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What the national amount of time is that people spend with an up.

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What the national close ratio and average sales are for both mattresses

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and furniture.

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And I really like that

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to look at that as

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you know, when someone says, well, they're our top performer, and I say, well, what are they writing?

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And they're like, well, they wrote 45,000 last month. And I'm thinking, yikes.

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That's like king or queen of a two foot hill, you know, with that. And so,

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you know, especially when you look at it against the the national averages.

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So I like those so that we can see where do we stack up nationally

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against everyone, large and small.

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So let's look at the top four. Let's look at

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traffic. So we'll start with traffic.

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So it's steadily been declining for the last five years, and there's nothing to tell us that that's gonna be any different.

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And it's been declining between 811%

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for most stores.

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How much traffic you need

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depends on

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on

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what you do with it. So what your close ratio I'm with you on that, Allie.

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What your close ratio is and what your average sale is.

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So that when salespeople say or designers say, we don't have enough traffic, my question is, well, what are you doing with what you've got?

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Like, what's your current close ratio and average sale?

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Because you may need not you may not need more traffic.

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You need to close more of the traffic that you've got.

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Higher end stores can get away with less traffic because they can do more project work, which leads to higher close ratios and average sale than say an Ashley or prom or Bob's or a promotional store might do.

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And then

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we need to watch this in terms of marketing effectiveness,

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how many people who are coming in return versus

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new opportunities,

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and

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how much time do we have for downtime

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or low traffic time for

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appointments

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and for training and coaching opportunities.

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Right? So

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if you and when we look at

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staffing the store,

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how many people do we need for when we're open and for when high traffic times are?

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And it's surprising to me how some people don't really know when their high traffic times are.

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But if you just put your store into Google, it will tell you.

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If you don't know, it will tell you.

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So right. So it's like it's just such a great number.

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So do you know,

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do you know how many people

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each of your

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salespeople and designers

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need to see

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every month

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for them to make their goal?

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No. I've not picked up. Mm-mm.

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So it's

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it's a good number for us to have because we really need to give them that.

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Like, some of it, we we gotta let them create, but some of it, we really need to give them.

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I look at stores that do that do,

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house calls, you know, that do do a lot of appointments that they can go anywhere from 60 to 75.

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That's how low you can go with them.

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But you really have to cultivate projects

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because they are big ticket and they take more time.

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What I look at from 75 to, say, a 100

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is stores that are still,

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special order stores

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that

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they probably do more special order than they do selling off the floor.

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And then you could go over a 100

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to a 125

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per person with a like an Ashley store.

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Right?

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So when we look at it so when salespeople say they they're always gonna say, I don't have enough traffic, but

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depending on what they're doing with the traffic that they're getting.

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But we need to know how many do we actually need so that we can give them a shot

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to make their goal. We have to provide something like that.

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Okay.

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Next, close ratio and conversion.

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This is like the batting average, and I think that this is probably I'm with you.

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This is the critical number.

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And,

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this is this number is often offset

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by what the average sale is

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so that I can look at stores that I work with that are very small stores. Some are high close ratio.

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Some are not. But when they have a $5,000

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average sale,

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they can afford to not

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close everyone because of that.

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Right? But

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but

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close ratio is a is the is the fundamental

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performance indicator because it is

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it's what you do with what you get.

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And we're gonna get to revenue per opportunity, which I think is even better. But,

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what's your close ratio for your store now?

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It's lower.

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Nick, is what is it? Like a are we running it, like, a 25

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Yeah. Because 25%?

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I don't know if you remember. Our store I'm in Cascades. We have two storefronts,

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so it's a little trickier to count

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the number of ups because our two stores are separate.

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We have it twice. So

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a lot of our ups get counted twice,

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but I would say it's around 25%.

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So if it's 25 to so do you do you count it or you

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We have

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because of how our store is laid out,

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we will have salespeople

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on one side that are counting a customer as an up.

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The customer, if they don't get brought over by that salesperson, will go over to the other side and be counted again as a new up.

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Right.

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Okay.

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So that it's consistent is probably what's best. Mhmm. Right. Okay.

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Let's look at average sales. So average sale is the easiest number to

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the challenge is is it doesn't matter what you increase it to unless you close it. Mhmm. Right?

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So high end stores tend to have a higher average sale because of the product,

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which makes performance look better, but it's really not about performance as much as it is about product mix.

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Mhmm. Right? So

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so when we look at both of those together, close ratio and average sale is how we get revenue per opportunity, which is

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revenue per opportunity, dollars per up, sales per guest, performance index. It's all the same.

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And

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and it's do you use that number?

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Yes.

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We use that typically.

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I I don't know. I don't

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I'm not such a numbers person.

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But, yes, we look at, like, what their average ticket is to make sure that, you know, they're making us money.

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Right.

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So it's more on, like, an individual

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level.

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Our store tends to have a higher

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average ticket anyway just because we do a lot more custom

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sales here.

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So I don't know what what to do with it really beyond that.

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Okay. Good. So

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when we look at revenue per opportunity dollars per up,

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the the thing I I love most about this is that

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since it's a combination of both close ratio and average sale, it tells you

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what

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every customer is worth

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based on who waits on them.

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So if someone has a revenue per opportunity of, say, $7.50

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and someone else has a revenue of, opportunity of twelve fifty, I would much rather the $12.50 because they're gonna close more of them and they're gonna close for bigger tickets.

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Right? And

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and

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unlike

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most most revenue per opportunity, if you drill down to close ratio and average sale, you're gonna see with the strength and where the deficit actually resides

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so that you know in terms of training, where do you wanna lean into,

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What's the number that needs a boost?

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And

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when we look at it, there are really only actually four things

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that increase

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both close ratio

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and average sale. You wanna take a guess at what those are?

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I don't know.

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Okay. So just Tori, do you wanna guess?

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Relationships,

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maybe?

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Oh, it's a little bit it's a little bit more

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more

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finite than that.

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So what what increases

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what actions or tools increase

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both increase both close ratio

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and average sale? As an example,

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protection

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increases average sale, but it does not increase close ratio.

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Ratio. Thoughts, Tori?

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No. I'm sorry.

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That's okay. That's why you're here.

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So the the four things that increase it are the not in any order, but there are they all matter.

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Sketching

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increases both close ratio and average sale. You close more people and you close for bigger tickets.

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Appointments

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of any kind, on the phone, be back appointments, house call appointments,

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or virtual appointments. You increase your close ratio and you increase your average sale.

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So house call appointments

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are four times your average sale. 90% close ratio at the first presentation is what it should be

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and what it is when you follow the system.

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Feedback appointment, 67%

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close ratio.

255
00:14:11.495 --> 00:14:14.235
On the phone, if you close them on the phone, that's a 100.

256
00:14:14.920 --> 00:14:19.880
Because if you're only doing close ratio by traffic count, then start making more appointments on the phone.

257
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If they're gonna go home and measure, say, great.

258
00:14:21.640 --> 00:14:25.080
Let me give you a call at 06:00 after you've measured. We can do it over the phone.

259
00:14:25.080 --> 00:14:27.400
You don't have to come back. That's a 100%

260
00:14:27.400 --> 00:14:29.580
close ratio. One traffic unit,

261
00:14:30.335 --> 00:14:34.435
unless you count it by contacts, and even if you count it by contacts, it's 50%.

262
00:14:36.975 --> 00:14:41.075
Got it? So we've got sketching. We've got appointments. Financing

263
00:14:41.855 --> 00:14:45.420
financing increases both close ratio and average sale.

264
00:14:45.579 --> 00:14:51.200
And it's a whole thing all by itself just like protection is that you've got people that aren't selling,

265
00:14:51.579 --> 00:14:55.260
using protection. They don't see it as a value and all the blah blah blah blah blah.

266
00:14:55.260 --> 00:14:56.880
It's like you gotta use financing.

267
00:14:57.339 --> 00:15:02.195
Financing is not just for people that can't afford furniture if they didn't use it ever ever.

268
00:15:02.975 --> 00:15:04.675
And lastly is mattresses.

269
00:15:05.455 --> 00:15:09.875
Because mattress average sale is above the national average for furniture,

270
00:15:10.815 --> 00:15:13.075
and it's an 80% close ratio.

271
00:15:14.790 --> 00:15:18.090
So if we look at it and say, I wanna improve

272
00:15:18.550 --> 00:15:19.770
revenue per opportunity

273
00:15:20.310 --> 00:15:24.890
and I wanna improve both close ratio and average sale, then it's like, shoot.

274
00:15:25.590 --> 00:15:27.370
I am I'm not going to

275
00:15:28.485 --> 00:15:33.785
focus on everything, but I am gonna focus on the things that drive those numbers up.

276
00:15:36.245 --> 00:15:37.065
Got it?

277
00:15:37.525 --> 00:15:38.025
Okay.

278
00:15:39.525 --> 00:15:40.425
Alright. So

279
00:15:40.920 --> 00:15:44.380
what drive those numbers up? So let's just do that for a second.

280
00:15:45.480 --> 00:15:49.020
If you wanted to increase close ratio as a sales manager,

281
00:15:49.720 --> 00:15:52.380
what are your actions and what are the salespeople's

282
00:15:53.175 --> 00:15:56.875
actions? What actions because actions are the only things that produce results.

283
00:15:57.335 --> 00:15:59.755
What actions will increase close ratio?

284
00:16:03.255 --> 00:16:03.915
I mean,

285
00:16:04.980 --> 00:16:07.640
in our store, at least, we've been

286
00:16:08.980 --> 00:16:15.640
like, when they do their fabric checkouts and whatnot, we have, like, a line on there that gives the appointment date and time.

287
00:16:16.260 --> 00:16:18.040
So we're trying to

288
00:16:20.605 --> 00:16:26.445
have them buy into the appointments being important. Oh, Yoda said do or do not. There is no try.

289
00:16:26.445 --> 00:16:27.185
Right? Yeah.

290
00:16:27.245 --> 00:16:33.245
So lean into that because it's like fabric samples do not leave the store without an appointment to return.

291
00:16:33.245 --> 00:16:34.625
Like, never, never, never.

292
00:16:35.130 --> 00:16:41.230
And, like, and you could charge for them or or say or not charge for them and let them know you don't charge for them.

293
00:16:41.290 --> 00:16:45.790
But if they without an appointment, they are gonna shop with that sample

294
00:16:46.410 --> 00:16:48.714
Yep. And you lost control.

295
00:16:48.714 --> 00:16:52.654
That's why mechanic don't let their tools out of the garage for a good reason.

296
00:16:53.115 --> 00:16:58.415
Yep. Right? And I know so, again but it's a good thing to look at because

297
00:16:59.580 --> 00:17:00.480
speaking to

298
00:17:01.340 --> 00:17:05.359
performance indicators, because that's what they indicate, we have to look a little bit further,

299
00:17:05.740 --> 00:17:08.240
is that are they just using a sample

300
00:17:08.859 --> 00:17:09.840
as a hook,

301
00:17:10.540 --> 00:17:15.040
but it's still, you know, probability to close is, like, 30%,

302
00:17:15.335 --> 00:17:19.595
but they're using it as a hook? Or is it really something that they're that interested

303
00:17:20.295 --> 00:17:21.255
to take a sample home?

304
00:17:21.255 --> 00:17:24.954
And if they're that interested to take a sample home, they're that interested to make an appointment.

305
00:17:25.095 --> 00:17:28.875
The sample becomes their homework that tethers them to that salesperson.

306
00:17:31.470 --> 00:17:32.850
Yeah. Lean into it.

307
00:17:33.950 --> 00:17:37.650
Yeah. I was gonna say the homework is important too and setting intentional

308
00:17:38.190 --> 00:17:39.790
follow-up steps for,

309
00:17:40.270 --> 00:17:42.290
what what's to come next in our timeline.

310
00:17:42.750 --> 00:17:43.730
Without a doubt.

311
00:17:44.265 --> 00:17:45.485
Without a doubt. Absolutely.

312
00:17:45.945 --> 00:17:49.885
So close ratio things are so that would be one.

313
00:17:50.185 --> 00:17:54.265
Right? So letting samples go out so that we can bring it back and close it. Right?

314
00:17:54.265 --> 00:17:56.285
Appointments again. If you make appointments,

315
00:17:56.825 --> 00:18:01.659
you're gonna close it because it increases the serious nature of what we're doing.

316
00:18:06.200 --> 00:18:08.220
Other actions that increase close ratio.

317
00:18:15.165 --> 00:18:17.425
Think following up on quotes within

318
00:18:17.965 --> 00:18:23.265
twenty four hours. I would say that too. Following up on quotes within twenty four hours. And

319
00:18:24.150 --> 00:18:29.930
next in line with that, be prepared to follow-up five times and alter the method of communication.

320
00:18:30.710 --> 00:18:31.210
Mhmm.

321
00:18:31.590 --> 00:18:34.650
Right? But if they're not if they're not gonna do five follow ups,

322
00:18:34.950 --> 00:18:38.250
one is it doesn't matter. You gotta be able to do five.

323
00:18:38.945 --> 00:18:41.285
There was a team I was with the other day, and

324
00:18:41.745 --> 00:18:45.445
the they had worked with the customer. It was a quote, didn't schedule an appointment.

325
00:18:45.985 --> 00:18:48.565
They called them and left four messages.

326
00:18:48.865 --> 00:18:49.685
Four messages.

327
00:18:50.065 --> 00:18:51.845
And the manager said to her,

328
00:18:52.145 --> 00:18:53.125
send him a text.

329
00:18:53.910 --> 00:18:58.010
Bang. Customer called, texted right back. I thought, oh my gosh.

330
00:18:58.390 --> 00:19:00.570
How long is it gonna take us to learn this lesson?

331
00:19:00.710 --> 00:19:04.170
So I would say a couple of things when it comes to increasing close ratio.

332
00:19:04.710 --> 00:19:10.755
Ask for the sale. I know. It's such a duh. But we need to watch for ask for the sale and

333
00:19:11.215 --> 00:19:14.595
get really good at two things, asking discovery questions

334
00:19:14.975 --> 00:19:18.515
and handling objections. They're the flip side of the same hand

335
00:19:19.590 --> 00:19:21.050
because they're the same content.

336
00:19:21.590 --> 00:19:23.370
One is used early in the process.

337
00:19:23.670 --> 00:19:24.650
The other is,

338
00:19:25.270 --> 00:19:28.809
the other is later. If you haven't asked it, it's gonna come up as an objection.

339
00:19:29.590 --> 00:19:32.390
Right? And I'm doing, I think I have 03:00 today.

340
00:19:32.390 --> 00:19:36.105
I'm doing an entire thing just on asking discovery questions.

341
00:19:36.105 --> 00:19:39.405
So if you have anyone who needs to come, sit them in front of the screen.

342
00:19:39.785 --> 00:19:42.445
Okay. What's so in addition to protection,

343
00:19:42.985 --> 00:19:46.285
what else will increase close what else will increase average sale?

344
00:19:49.850 --> 00:19:51.470
How do we get that number up?

345
00:19:59.610 --> 00:20:01.950
Building trust to get more of the project?

346
00:20:02.825 --> 00:20:04.205
I would say that's true.

347
00:20:04.985 --> 00:20:06.925
Building trust to get more of the project.

348
00:20:07.945 --> 00:20:09.245
I think that we have,

349
00:20:10.105 --> 00:20:11.245
excuse me, a phenomenon

350
00:20:11.785 --> 00:20:19.220
in our industry that does we have a few things that we have a lot of things that we say that don't help us because they're limiting beliefs.

351
00:20:19.760 --> 00:20:21.220
And one of them is calling

352
00:20:21.600 --> 00:20:26.880
all this stuff behind me as calling them add ons. It's like it's not an add on.

353
00:20:26.880 --> 00:20:28.660
It's how you complete the room.

354
00:20:29.200 --> 00:20:35.335
So as this I would take on as a mantra, we do complete work. Complete work means it's accurate.

355
00:20:35.335 --> 00:20:39.915
Complete work means we're sketching. Complete work means we're asking all the things we need to ask.

356
00:20:40.055 --> 00:20:43.355
Complete work means we're following up. We do complete

357
00:20:43.815 --> 00:20:47.995
work. And complete work includes accessorizing a space.

358
00:20:49.490 --> 00:20:53.970
Right? Especially and I would lean into, because I know this is not happening.

359
00:20:53.970 --> 00:20:55.670
I did a four part series

360
00:20:56.050 --> 00:21:00.690
for the team in Los Angeles over the last couple of weeks all about house calls.

361
00:21:00.690 --> 00:21:03.270
I have a house call seminar, and we broke it into

362
00:21:03.915 --> 00:21:05.915
one hour meetings or something. And so

363
00:21:07.275 --> 00:21:15.855
and I had people that write, but they're, like, 1 and a half, $2,000,000 writers, but they were the only ones on the call that did accessory house calls.

364
00:21:15.915 --> 00:21:17.295
No one else did it.

365
00:21:17.800 --> 00:21:20.300
No one else. And this is a high end

366
00:21:21.240 --> 00:21:26.140
chain of stores. It's like, wow. How do you not do accessory house calls? Anyway,

367
00:21:26.760 --> 00:21:27.900
there's that. So

368
00:21:28.280 --> 00:21:31.500
making accessories part of doing complete work,

369
00:21:31.955 --> 00:21:37.415
making the rug part of every upholstery sale, making the rug part of every dining room sale.

370
00:21:37.795 --> 00:21:44.855
We used to call them overs and unders, like and for us as managers to be looking at the ticket and say, what are the overs and unders?

371
00:21:44.990 --> 00:21:48.130
Looking at their sketches, what's the overs and unders that you're recommending?

372
00:21:48.750 --> 00:21:49.970
One thing you recommended.

373
00:21:50.590 --> 00:21:53.170
Don't ever write one thing on a ticket either.

374
00:21:53.630 --> 00:21:56.210
Like that. Like, how do we get them thinking,

375
00:21:57.415 --> 00:21:59.015
complete the room, give them

376
00:21:59.575 --> 00:22:08.055
when customers buy a sofa, they expect that a sofa going into a room with existing furniture is going to transform that room, and it never will.

377
00:22:08.055 --> 00:22:15.760
And they're not completely happy, which is why you have salespeople that don't wanna make after delivery phone calls because they say, I don't wanna open an a can of worms.

378
00:22:15.900 --> 00:22:17.840
Another phrase we need to get rid of.

379
00:22:18.540 --> 00:22:19.040
Right?

380
00:22:19.500 --> 00:22:21.020
And so but think about it.

381
00:22:21.020 --> 00:22:25.635
That that is an opportunity that they're not looking at it the way that creates an opportunity.

382
00:22:26.495 --> 00:22:29.295
Okay. I'm all worked up about accessory house calls now.

383
00:22:29.295 --> 00:22:34.275
But that because it's so it's like that's what makes the room beautiful. It's stunning.

384
00:22:34.655 --> 00:22:36.515
And that's what we're looking for, stunning.

385
00:22:37.055 --> 00:22:38.195
Okay. So

386
00:22:38.929 --> 00:22:41.510
I'm gonna give you some other stuff in terms of the metrics.

387
00:22:42.210 --> 00:22:43.030
I recommend

388
00:22:43.490 --> 00:22:44.630
creating quarterly

389
00:22:45.010 --> 00:22:45.510
training

390
00:22:47.490 --> 00:22:48.309
based on

391
00:22:48.690 --> 00:22:50.950
performance improvements that you're looking for.

392
00:22:51.355 --> 00:22:56.174
So number one, establish a revenue goal for the year and a target. For instance,

393
00:22:56.715 --> 00:22:57.995
the example is is,

394
00:22:58.475 --> 00:22:59.674
4,500,000

395
00:22:59.674 --> 00:23:05.115
is the revenue goal, increased close ratio from 25 to 35% by the end of the year.

396
00:23:05.115 --> 00:23:06.575
So, like, pick a target.

397
00:23:08.030 --> 00:23:10.590
And then I would break the I'm gonna show you some things.

398
00:23:10.590 --> 00:23:13.730
I would break the twelve months into quarters and months

399
00:23:15.309 --> 00:23:16.210
with seasonal

400
00:23:16.990 --> 00:23:18.370
I'm gonna share my screen.

401
00:23:18.910 --> 00:23:19.650
With seasonal

402
00:23:23.005 --> 00:23:23.505
numbers.

403
00:23:23.965 --> 00:23:25.345
So if you look here,

404
00:23:26.125 --> 00:23:26.945
we've got

405
00:23:27.645 --> 00:23:28.865
the yearly goal

406
00:23:29.325 --> 00:23:30.945
is 7.2,

407
00:23:31.405 --> 00:23:35.985
but every month is broken in with a three to five year history is broken into

408
00:23:36.390 --> 00:23:39.990
what percentage each month has to 100%.

409
00:23:39.990 --> 00:23:44.410
You gotta fudge it a little bit. And then to the quarters. So you'll notice that

410
00:23:44.790 --> 00:23:46.630
q one is a 31%

411
00:23:46.630 --> 00:23:48.790
quarter. Q two is a 21%

412
00:23:48.790 --> 00:23:52.805
quarter. So that when you start to create your goals for the year,

413
00:23:53.265 --> 00:23:57.605
make the numbers not just one number every month, but make the numbers reflect

414
00:23:58.065 --> 00:23:58.805
the seasonality

415
00:23:59.585 --> 00:24:00.245
of that

416
00:24:00.945 --> 00:24:01.445
target.

417
00:24:02.545 --> 00:24:04.325
Next, let me show you another one.

418
00:24:08.029 --> 00:24:10.370
Then this is for you, for the managers.

419
00:24:10.830 --> 00:24:12.610
Next, you wanna break your

420
00:24:13.309 --> 00:24:13.809
goal

421
00:24:14.429 --> 00:24:18.769
into again, for this one, direct the team that's the manager.

422
00:24:19.195 --> 00:24:27.295
Direct the team to write six hundred thousand twenty twenty six, increase revenue per opportunity from eight ninety six to nine to a thousand.

423
00:24:27.675 --> 00:24:32.015
And then the strategy is to use four channels of performance improvement

424
00:24:32.360 --> 00:24:34.780
for achieving goal, sketching, protection,

425
00:24:35.240 --> 00:24:36.620
mattresses, and appointments.

426
00:24:37.160 --> 00:24:39.020
And then the manager actions,

427
00:24:39.560 --> 00:24:45.740
current performance is at 18, target is 50 for sketching, and then what the quarterly milestones are

428
00:24:46.184 --> 00:24:48.924
to achieve 50 by q four.

429
00:24:49.465 --> 00:24:53.404
And that's true across the board, and then the sales manager actions

430
00:24:54.105 --> 00:24:55.725
that would go along with

431
00:24:56.585 --> 00:25:00.365
having those numbers be achieved. Not what the salespeople are doing,

432
00:25:00.780 --> 00:25:02.720
but what the managers are doing.

433
00:25:06.700 --> 00:25:07.440
Got that?

434
00:25:08.700 --> 00:25:09.200
Okay.

435
00:25:09.980 --> 00:25:14.880
And then the last one I want to show you is also about you,

436
00:25:15.420 --> 00:25:16.240
which is,

437
00:25:16.675 --> 00:25:17.175
whoops,

438
00:25:18.195 --> 00:25:18.935
which is

439
00:25:20.835 --> 00:25:23.335
how am I gonna organize my time

440
00:25:24.115 --> 00:25:24.615
every

441
00:25:25.235 --> 00:25:26.295
every month

442
00:25:26.995 --> 00:25:31.919
to hit that target? So this one is about sketching. Increased close whoops. Sorry about that.

443
00:25:31.919 --> 00:25:34.980
Increased close ratio to 30 per 32%.

444
00:25:35.360 --> 00:25:38.899
And then this is when the sales meetings are gonna be on on Wednesdays.

445
00:25:40.399 --> 00:25:46.500
And they're all about sketching and about making appointments, handling objections, because this is about increasing close ratio

446
00:25:46.835 --> 00:25:55.015
and where the meetings and the huddles are gonna be as well as what contest are gonna run for that particular month that reflect what the targets are.

447
00:25:55.235 --> 00:25:57.495
So everything works together.

448
00:25:58.595 --> 00:26:01.095
Everything works together, but it's gonna start

449
00:26:01.770 --> 00:26:02.910
with the manager.

450
00:26:03.610 --> 00:26:04.110
Because

451
00:26:04.730 --> 00:26:05.230
performance

452
00:26:06.010 --> 00:26:06.510
performance

453
00:26:10.810 --> 00:26:14.350
metrics are actually indicators. They indicate something

454
00:26:15.435 --> 00:26:18.335
I'm gonna stop sharing now. They indicate something

455
00:26:19.355 --> 00:26:22.815
that we need to pay a little bit more attention to, and that

456
00:26:23.195 --> 00:26:23.695
requires

457
00:26:24.075 --> 00:26:24.575
observation.

458
00:26:25.435 --> 00:26:28.415
And I don't know what it's like for you, but

459
00:26:30.029 --> 00:26:30.529
observations

460
00:26:32.269 --> 00:26:37.470
and and data go hand in hand. So that if someone's got a 26%

461
00:26:37.470 --> 00:26:38.289
close ratio,

462
00:26:39.230 --> 00:26:40.850
the team is at,

463
00:26:42.794 --> 00:26:43.615
let's say

464
00:26:43.995 --> 00:26:46.335
let's say the standard is 28,

465
00:26:46.715 --> 00:26:49.774
performers are at 20 performers at 26,

466
00:26:49.914 --> 00:26:51.534
the goal is 32,

467
00:26:52.235 --> 00:26:57.695
then this is probably a training and a coaching thing based on what the team's performing at

468
00:26:58.050 --> 00:26:59.030
and what the,

469
00:27:01.170 --> 00:27:01.990
what the

470
00:27:02.770 --> 00:27:04.710
individual is performing at.

471
00:27:05.890 --> 00:27:06.390
So

472
00:27:07.410 --> 00:27:09.590
I recommend three to five observations

473
00:27:10.210 --> 00:27:11.030
per person.

474
00:27:11.810 --> 00:27:13.590
And I'm gonna show you

475
00:27:14.905 --> 00:27:18.125
And, Ally, you've seen this before. I don't know that Tory has, but

476
00:27:18.425 --> 00:27:23.885
so this is my seller to schedule a checklist, which as you can see is a checklist. Oops.

477
00:27:24.025 --> 00:27:25.965
I'm not sharing the screen. Sorry.

478
00:27:28.090 --> 00:27:29.870
Which you can see is a checklist.

479
00:27:30.409 --> 00:27:33.230
And so every step so if you were to observe

480
00:27:34.970 --> 00:27:35.629
the salesperson

481
00:27:36.730 --> 00:27:38.990
from start from the time they greet someone

482
00:27:39.450 --> 00:27:42.669
until they walk them to the door when the interaction is over,

483
00:27:43.135 --> 00:27:45.395
you get to watch all of their actions

484
00:27:45.855 --> 00:27:46.355
from

485
00:27:46.735 --> 00:27:47.475
the connection,

486
00:27:48.095 --> 00:27:49.475
the discovery questions,

487
00:27:49.934 --> 00:27:50.914
sales presentation,

488
00:27:51.535 --> 00:27:52.595
handling objections,

489
00:27:53.215 --> 00:27:54.195
getting the sale,

490
00:27:54.895 --> 00:27:56.115
all the way through.

491
00:27:56.509 --> 00:27:59.250
And just to begin to find

492
00:27:59.870 --> 00:28:01.889
consistent, inconsistent actions,

493
00:28:02.509 --> 00:28:05.250
all of which contribute to increasing performance.

494
00:28:05.710 --> 00:28:08.370
All of it. But without us observing them,

495
00:28:09.465 --> 00:28:12.605
the data is not enough. We tend to go into data

496
00:28:16.184 --> 00:28:17.725
and make something up.

497
00:28:18.184 --> 00:28:22.045
And then when we observe them without some sort of objective format

498
00:28:22.519 --> 00:28:23.899
to manage our observations,

499
00:28:24.519 --> 00:28:27.019
we're gonna observe them to look for evidence

500
00:28:27.799 --> 00:28:34.059
to what we already believe versus a more scientific method, which is let me find out what's happening

501
00:28:34.600 --> 00:28:37.500
and then let me test it against some other

502
00:28:37.965 --> 00:28:38.865
similar actions

503
00:28:39.725 --> 00:28:41.345
and see what's really happening.

504
00:28:41.965 --> 00:28:43.745
Right? Because it's easy to say

505
00:28:44.125 --> 00:28:47.485
someone's not closing enough. They should be asking for the sale more often.

506
00:28:47.485 --> 00:28:49.025
It's like, well, that's probably true.

507
00:28:49.405 --> 00:28:54.059
But it's likely that they're probably not asking enough discovery questions and they're not sketching enough

508
00:28:54.760 --> 00:28:55.740
just as much.

509
00:28:56.600 --> 00:28:58.059
Okay? Makes sense?

510
00:28:59.080 --> 00:29:03.179
Alright. So what questions do you have so far about the metrics?

511
00:29:03.559 --> 00:29:04.860
The four big metrics,

512
00:29:05.255 --> 00:29:08.075
the ones that contribute to them like sketching and appointments,

513
00:29:08.935 --> 00:29:11.355
and and as well as other,

514
00:29:12.455 --> 00:29:13.515
tools like

515
00:29:13.815 --> 00:29:14.315
met,

516
00:29:14.935 --> 00:29:15.435
protection,

517
00:29:16.535 --> 00:29:17.035
mattresses,

518
00:29:17.335 --> 00:29:17.835
financing.

519
00:29:18.375 --> 00:29:21.710
What questions do you have as any of those toward performance?

520
00:29:22.809 --> 00:29:24.990
I have a general question just about,

521
00:29:26.090 --> 00:29:29.390
the breaking it down your goals. I actually did that after

522
00:29:30.809 --> 00:29:33.230
one of your videos a few months ago.

523
00:29:35.095 --> 00:29:37.035
One of the things you said that is

524
00:29:37.895 --> 00:29:42.315
you don't wanna miss a quarter because if you miss a quarter, you won't catch up. Well,

525
00:29:42.775 --> 00:29:44.155
we miss our first quarter.

526
00:29:44.615 --> 00:29:46.235
So how can I

527
00:29:47.095 --> 00:29:48.795
what would be the best way

528
00:29:49.175 --> 00:29:50.155
to work on

529
00:29:51.150 --> 00:29:52.270
making that up?

530
00:29:52.270 --> 00:29:57.330
Like, how do I incorporate that into the goals going forward for the rest of the year?

531
00:29:58.190 --> 00:30:01.890
Well, I would so thank you for that question. So, personally,

532
00:30:02.190 --> 00:30:05.090
I wouldn't let it I wouldn't let the deficit

533
00:30:06.125 --> 00:30:07.425
exceed the next quarter.

534
00:30:07.965 --> 00:30:09.665
I would wanna make it up then.

535
00:30:09.965 --> 00:30:15.405
And then to look at your strong performers to help you to do that. Okay. Right?

536
00:30:15.405 --> 00:30:19.505
It's not when you wanna make up a deficit, it's not a time to put in

537
00:30:20.429 --> 00:30:23.490
the brand new people or the lowest performers to do that.

538
00:30:23.870 --> 00:30:25.330
Right? And so

539
00:30:25.789 --> 00:30:26.610
you might

540
00:30:27.309 --> 00:30:28.130
play with

541
00:30:28.750 --> 00:30:32.210
like, I'm a big fan of not using first in first up rotation

542
00:30:33.105 --> 00:30:34.485
for but rather

543
00:30:34.785 --> 00:30:35.845
having rotation

544
00:30:36.465 --> 00:30:37.525
be the earned

545
00:30:38.145 --> 00:30:38.645
position

546
00:30:39.345 --> 00:30:44.565
such that if you've got the highest close ratio, I want you to take the first person that comes in the door.

547
00:30:45.105 --> 00:30:47.365
So the so I would reward rotation

548
00:30:48.799 --> 00:30:49.700
I would reward

549
00:30:50.159 --> 00:30:50.659
rotation

550
00:30:51.120 --> 00:30:53.220
by based on what their close ratio is.

551
00:30:54.880 --> 00:30:57.600
Okay. That's interesting. We've never done that here.

552
00:30:57.600 --> 00:31:01.700
But most people don't because it doesn't seem fair and met most people,

553
00:31:02.385 --> 00:31:06.225
owners and managers, think that rotation has something to do with fairness.

554
00:31:06.225 --> 00:31:08.005
It has nothing to do with fairness.

555
00:31:08.705 --> 00:31:13.665
Rotation's only function is to make sure that the person who's up is really up.

556
00:31:13.665 --> 00:31:15.425
But I don't even think that we have

557
00:31:17.090 --> 00:31:17.590
so

558
00:31:17.890 --> 00:31:20.530
up is like a verb, a noun. It's, you know, all that.

559
00:31:20.530 --> 00:31:26.710
And so when you're up, are you really up to close the person that comes in, or are you somewhere in the vicinity?

560
00:31:29.265 --> 00:31:35.685
So I don't think that we honor being up at the level that's gonna produce the outcome that we're looking for.

561
00:31:36.225 --> 00:31:39.345
But I would do that. I would have people rotate it that way.

562
00:31:39.345 --> 00:31:40.965
There's a team I work with in the Midwest,

563
00:31:41.425 --> 00:31:46.179
and they do not only did they do that, but if you've had two days off,

564
00:31:46.559 --> 00:31:48.260
you're not in the first three.

565
00:31:49.200 --> 00:31:54.260
If you've been off for two days, you're not in the first three because you're probably your head's not in the game.

566
00:31:55.735 --> 00:31:58.395
Right? So they know that their early mornings,

567
00:31:58.774 --> 00:32:00.294
they close more in the morning.

568
00:32:00.294 --> 00:32:05.355
So they want people in the morning in rotation up who are gonna close those people.

569
00:32:05.414 --> 00:32:09.575
I know it's it's ballsy to do, but they have a 57%

570
00:32:09.575 --> 00:32:10.395
close ratio.

571
00:32:12.080 --> 00:32:14.660
And it's real because they have an actual person

572
00:32:15.040 --> 00:32:15.860
doing it.

573
00:32:19.760 --> 00:32:22.740
I love that stuff so much because it breaks all the rules.

574
00:32:23.404 --> 00:32:27.565
All this all the foolish rules that we just do because we've always done them that. Alright.

575
00:32:27.565 --> 00:32:28.705
Did that answer your question?

576
00:32:29.885 --> 00:32:30.705
Okay. Good.

577
00:32:31.005 --> 00:32:33.245
Alright. So I wanna show another thing.

578
00:32:33.245 --> 00:32:35.904
So I'm gonna get rid of this, but I wanna show something else.

579
00:32:38.030 --> 00:32:40.929
And that is I'm gonna put this is a spreadsheet

580
00:32:41.230 --> 00:32:42.049
for performance.

581
00:32:43.070 --> 00:32:44.130
Alright? So,

582
00:32:46.669 --> 00:32:49.650
I would say training comes first and then coaching.

583
00:32:50.085 --> 00:32:54.325
So when we look at this team and I like this and I of course, this I made this up.

584
00:32:54.325 --> 00:32:55.784
But I like this spreadsheet

585
00:32:56.725 --> 00:32:57.225
because,

586
00:33:00.725 --> 00:33:06.320
of all that it contains starting with the number of people they saw, the number of sales, close ratio, total

587
00:33:06.780 --> 00:33:07.280
sales,

588
00:33:07.740 --> 00:33:08.240
average,

589
00:33:08.860 --> 00:33:11.039
revenue per guest, number of hours

590
00:33:11.500 --> 00:33:14.080
worked, and how much per hour that they're generating.

591
00:33:16.139 --> 00:33:17.200
The number of sketches,

592
00:33:17.580 --> 00:33:20.080
percentage of sketches to total that they've seen,

593
00:33:21.164 --> 00:33:22.705
protection total numbers,

594
00:33:23.085 --> 00:33:25.264
protection percentage to total volume,

595
00:33:25.884 --> 00:33:26.945
number of appointments,

596
00:33:27.325 --> 00:33:29.585
percentage of appointments to people seen,

597
00:33:30.284 --> 00:33:38.580
volume in mattresses, percentage of mattresses to their total business, and then percentage of finance percentage of of their business that was financed.

598
00:33:39.200 --> 00:33:41.860
I like this because it's got everything in it that we need.

599
00:33:42.080 --> 00:33:46.259
The other thing I like about it is that if you go down to here, twelve and thirteen,

600
00:33:46.799 --> 00:33:49.539
it's got what the goal is for that metric

601
00:33:49.945 --> 00:33:52.365
and what the standard is for that metric.

602
00:33:52.905 --> 00:33:58.605
So in this case, the standard is this team is the standard is 90. So their marketing

603
00:33:59.465 --> 00:34:04.890
is intended that every one of their sales associates is gonna see 90 people at least a month.

604
00:34:04.970 --> 00:34:06.750
That's what they want them to do.

605
00:34:07.450 --> 00:34:13.230
The goal is to do a 110 because they think that there's a little more in there, but you can't do less than 90.

606
00:34:14.090 --> 00:34:18.590
And I wanna say something because this came up with, a a client the other day.

607
00:34:20.435 --> 00:34:23.735
When we set standards, we have to have a goal.

608
00:34:24.275 --> 00:34:25.715
Because I was working with the team.

609
00:34:25.715 --> 00:34:29.495
They've got outside it's an it's a trade show, and they've got outside salespeople.

610
00:34:29.955 --> 00:34:33.094
And he said, well, the standard is that you've gotta make

611
00:34:33.659 --> 00:34:34.880
make eight outside

612
00:34:35.260 --> 00:34:38.480
appointments every week. I said, yeah. But what's the goal?

613
00:34:39.339 --> 00:34:42.000
He said, well, what do you mean? He said, well, you know, the expectation

614
00:34:42.300 --> 00:34:44.480
is and it's like, yeah. But that's the expectation,

615
00:34:44.859 --> 00:34:46.159
which is the standard.

616
00:34:47.335 --> 00:34:52.555
So I get that the expectation should be eight, but the goal should be 12 to 15.

617
00:34:53.415 --> 00:34:56.395
Right? That when we set a standard with them as a metric,

618
00:34:56.695 --> 00:35:00.395
we wanna make sure that we have a goal. Same thing here. We've got a standard.

619
00:35:00.455 --> 00:35:03.500
You can't meet in rotation unless you hit 20%

620
00:35:03.880 --> 00:35:06.300
close ratio, but the goal is 38.

621
00:35:06.680 --> 00:35:08.220
Average sale, 2,000

622
00:35:08.600 --> 00:35:11.180
for standard goal of of 3,000.

623
00:35:11.400 --> 00:35:15.820
So that when we start to look at the bottom here and get a real sense

624
00:35:16.445 --> 00:35:23.345
for the standards and the goals, and then we look up into the totals, because the totals tell a lot.

625
00:35:24.125 --> 00:35:26.385
When we look at the totals and say,

626
00:35:26.845 --> 00:35:27.985
is the team

627
00:35:28.445 --> 00:35:28.945
performing

628
00:35:29.645 --> 00:35:33.859
above the standard and near the goal? Have they exceeded the goal?

629
00:35:34.799 --> 00:35:36.900
So again, if we look at,

630
00:35:37.839 --> 00:35:40.480
close ratio, they're 33%

631
00:35:40.480 --> 00:35:43.780
which is closer to the goal than it is to the standard. Yay.

632
00:35:44.555 --> 00:35:47.055
Same thing with average sale, $26.80.

633
00:35:47.195 --> 00:35:47.935
It's like

634
00:35:48.315 --> 00:35:51.375
just it's a little closer to the goal than it is the standard.

635
00:35:53.835 --> 00:35:54.715
$8.96

636
00:35:54.715 --> 00:35:57.375
for revenue per opportunity, again, same.

637
00:35:59.190 --> 00:36:02.970
But when we start to look over here at the behaviors

638
00:36:04.310 --> 00:36:05.210
that impact

639
00:36:05.590 --> 00:36:08.090
the right side that impacts the left side,

640
00:36:08.630 --> 00:36:09.690
because we have

641
00:36:10.070 --> 00:36:10.970
a performance

642
00:36:11.495 --> 00:36:13.595
standard for per for protection

643
00:36:14.215 --> 00:36:15.255
of 4%,

644
00:36:15.255 --> 00:36:19.035
a goal of seven, but they're as a team, they're at four.

645
00:36:20.055 --> 00:36:21.115
We have a performance

646
00:36:21.575 --> 00:36:22.715
standard for appointments

647
00:36:23.495 --> 00:36:27.330
at ten with a goal of 20, and they're at 17.

648
00:36:27.790 --> 00:36:32.130
Same thing with mattresses. So so we look at it. It's like, wait a second.

649
00:36:32.190 --> 00:36:34.130
I think we need if we're performing

650
00:36:34.830 --> 00:36:37.650
at 4%, which is just at standard,

651
00:36:40.645 --> 00:36:43.224
And then we need to be doing more training with protection.

652
00:36:43.765 --> 00:36:47.224
More training, more coaching, more practice, more role plays.

653
00:36:47.845 --> 00:36:50.885
Right? Same thing with sketches. 25%

654
00:36:50.885 --> 00:36:54.170
is the standard. 60 is the goal. They're at 34.

655
00:36:54.170 --> 00:36:58.670
We need to work on sketches more. So when we see the gross numbers,

656
00:36:59.050 --> 00:37:02.349
that indicates what the training needs to be for the team.

657
00:37:02.650 --> 00:37:05.230
But when we look at the individual performance,

658
00:37:05.785 --> 00:37:09.085
that's gonna tell us where they need coaching, especially if

659
00:37:09.465 --> 00:37:12.525
you've got if we look over here with close ratio,

660
00:37:13.865 --> 00:37:15.085
standard is 20,

661
00:37:15.785 --> 00:37:20.365
goal is 38, the team's at 33, but we look up at Pat who's at 17.

662
00:37:22.560 --> 00:37:23.620
Like, Pat needs

663
00:37:24.160 --> 00:37:25.540
she Pat needs coaching.

664
00:37:25.840 --> 00:37:30.980
Because the team doesn't need another training session on close ratio, but Pat certainly needs training.

665
00:37:31.360 --> 00:37:33.060
She needs additional help.

666
00:37:33.360 --> 00:37:36.500
And that would also go same thing with Quinn

667
00:37:37.075 --> 00:37:38.135
over here with

668
00:37:38.515 --> 00:37:42.855
he's just under it, but he or she is just under 2,000.

669
00:37:43.635 --> 00:37:47.015
But that's the standard. And standard, not hitting standard,

670
00:37:47.475 --> 00:37:50.375
should be sort of automatic coaching opportunity.

671
00:37:51.660 --> 00:37:53.520
So my question to you is,

672
00:37:54.300 --> 00:37:55.119
when you

673
00:37:55.420 --> 00:37:58.160
when you how do you look at the performance

674
00:37:58.460 --> 00:38:00.000
of your entire team

675
00:38:00.460 --> 00:38:01.520
and the individuals

676
00:38:01.980 --> 00:38:02.880
on your team

677
00:38:03.180 --> 00:38:06.079
so that you know, is this a training issue

678
00:38:06.525 --> 00:38:08.065
or is this a coaching issue?

679
00:38:14.845 --> 00:38:20.785
I don't have anything like this with, like, the sketches and and whatnot all in one spot.

680
00:38:21.300 --> 00:38:26.760
I think this is something that would be really helpful, and I do think it was probably a a coaching

681
00:38:27.700 --> 00:38:29.160
concern in our store.

682
00:38:32.340 --> 00:38:35.960
But I like that this is super organized to show, like,

683
00:38:36.725 --> 00:38:41.785
improving this is going to improve this, and it's just kind of like a trickle down effect. Exactly.

684
00:38:42.245 --> 00:38:47.625
And I I think it's it the organization of all of these statistics in one spot

685
00:38:48.085 --> 00:38:49.225
is is what,

686
00:38:50.250 --> 00:38:53.230
at least, what I'm struggling with as far as Yes. Goes.

687
00:38:54.010 --> 00:38:55.950
So what system are you using?

688
00:38:57.050 --> 00:39:01.790
I mean, we get reports through our profit systems and whatnot from notifications

689
00:39:02.090 --> 00:39:02.750
and whatnot.

690
00:39:04.025 --> 00:39:08.185
That gets sent to us. We get, you know, last hundred twenty days. We get monthly results.

691
00:39:08.185 --> 00:39:09.405
We get daily results,

692
00:39:09.865 --> 00:39:12.445
but it's all in different places. We have

693
00:39:12.745 --> 00:39:14.445
our own personal store

694
00:39:14.985 --> 00:39:17.485
protection information that's in another spreadsheet.

695
00:39:17.785 --> 00:39:18.525
We've got

696
00:39:20.079 --> 00:39:24.339
financing in another so it's just it's not all consolidated in one place.

697
00:39:26.559 --> 00:39:27.859
Yeah. And I know that

698
00:39:28.240 --> 00:39:29.460
that profit is

699
00:39:29.760 --> 00:39:31.220
is better at

700
00:39:31.520 --> 00:39:33.380
putting more information in

701
00:39:33.684 --> 00:39:37.944
and that there's more in the system that is often programmed to be used.

702
00:39:38.325 --> 00:39:42.424
So you might look and see how it could it be better than it is

703
00:39:43.125 --> 00:39:45.625
just within that system to give you

704
00:39:46.005 --> 00:39:47.865
a real clear data

705
00:39:48.325 --> 00:39:49.145
like this?

706
00:39:50.060 --> 00:39:51.340
So I think it I think you're right.

707
00:39:51.340 --> 00:39:57.520
It makes a difference that if we have to pull a lot of reports together to get a picture, it just makes it more cumbersome.

708
00:39:58.140 --> 00:39:58.640
Mhmm.

709
00:39:59.180 --> 00:39:59.680
Yeah.

710
00:40:00.300 --> 00:40:02.480
Tory, anything you wanna add to this?

711
00:40:03.585 --> 00:40:04.465
I'm so sorry.

712
00:40:04.465 --> 00:40:10.484
I just took a client phone call that I had to take, so I kinda missed out what you guys were talking about.

713
00:40:10.785 --> 00:40:13.365
Okay. That's great. We're just talking about

714
00:40:13.665 --> 00:40:20.270
having a a spreadsheet with the data on it so that you can have a snapshot of where things are.

715
00:40:20.569 --> 00:40:22.349
If you're I know tools to

716
00:40:22.890 --> 00:40:27.470
tools to win, tools to be first. They they have a good spreadsheet.

717
00:40:28.755 --> 00:40:30.535
I know Prophet has a good spreadsheet,

718
00:40:31.154 --> 00:40:34.055
and those are two of the ones that get probably used the most.

719
00:40:35.075 --> 00:40:37.815
Oh, it is Well, Ashey, I work with Tory.

720
00:40:39.875 --> 00:40:40.615
We actually

721
00:40:41.394 --> 00:40:42.934
this will be more of, like,

722
00:40:43.474 --> 00:40:43.974
gen,

723
00:40:45.069 --> 00:40:46.290
so, like, our managers'

724
00:40:47.790 --> 00:40:50.530
kinda responsibility to go through all of these.

725
00:40:51.630 --> 00:40:53.170
We don't really have

726
00:40:54.109 --> 00:40:55.410
a tool for,

727
00:40:55.869 --> 00:40:58.210
like, hours spent with clients.

728
00:40:59.015 --> 00:41:00.795
Are you with decorative materials?

729
00:41:01.175 --> 00:41:06.475
Correct. Yes. So but what you do have, though, is you I you used to use HubSpot.

730
00:41:08.215 --> 00:41:11.675
We no longer use HubSpot. We use a new integrated,

731
00:41:12.455 --> 00:41:12.955
system.

732
00:41:13.839 --> 00:41:17.780
But and that it that it does account for, like

733
00:41:19.200 --> 00:41:22.099
this will be a little bit more of, like, our outreach.

734
00:41:22.400 --> 00:41:28.099
In our positions, it will be more of, like, how many hours we are, but it's not really related at like,

735
00:41:28.615 --> 00:41:30.715
so related to, like,

736
00:41:31.655 --> 00:41:32.395
like, linear

737
00:41:32.775 --> 00:41:33.275
to

738
00:41:34.215 --> 00:41:39.595
this amount of hours equals this amount of, like, profit or, like, money spent,

739
00:41:40.135 --> 00:41:42.235
but or time spent to

740
00:41:42.560 --> 00:41:44.420
to what the client is purchasing.

741
00:41:45.119 --> 00:41:46.740
Yes. But we do have

742
00:41:47.200 --> 00:41:49.460
a system in terms of, like, the tiers

743
00:41:49.920 --> 00:41:50.900
of how we

744
00:41:53.600 --> 00:41:55.140
classify our clients

745
00:41:55.600 --> 00:41:56.740
for outreach.

746
00:41:57.105 --> 00:41:57.765
So in

747
00:41:58.145 --> 00:42:00.085
other words, the clients that are already,

748
00:42:01.345 --> 00:42:11.025
loyal to us, we have into, like, a first category, and then we have, like, a second category that is the people that we are trying to get to that one, number one category.

749
00:42:11.025 --> 00:42:14.440
And then we have a third that is a little bit more of, like,

750
00:42:16.819 --> 00:42:21.079
we try to you know? So it's it's like the strategies of how much

751
00:42:21.540 --> 00:42:22.440
time we spend,

752
00:42:23.460 --> 00:42:30.275
doing outreach to those people. Yes. But we're still learning on Yeah. Terms of, like, what not what

753
00:42:31.135 --> 00:42:36.915
our time spent in the showroom or time spent in actual appointments, what that translate into,

754
00:42:40.095 --> 00:42:43.170
how much they spend and how profitable those clients are.

755
00:42:43.410 --> 00:42:48.530
So, sure, right now, this is good information for us to see how you how you do it and, like, see examples.

756
00:42:48.530 --> 00:42:50.630
But at this point, we're not really kinda

757
00:42:51.809 --> 00:42:52.869
quite yet there.

758
00:42:53.329 --> 00:42:56.290
Yes. And I would say and this is for Jen as well.

759
00:42:56.290 --> 00:43:00.165
So feel free to when you get the link for this, feel free to share it with Jen that Yeah.

760
00:43:00.165 --> 00:43:03.865
I would say that what we wanna be looking at is we wanna look at,

761
00:43:04.885 --> 00:43:05.385
again,

762
00:43:05.845 --> 00:43:10.425
there's classifying our accounts. So there are trade showroom primarily in in Colorado.

763
00:43:10.885 --> 00:43:11.385
And,

764
00:43:12.645 --> 00:43:13.865
you wanna look at

765
00:43:17.420 --> 00:43:18.320
what are

766
00:43:19.180 --> 00:43:20.240
quote to close,

767
00:43:20.780 --> 00:43:23.840
like, visit to quote, quote to close,

768
00:43:24.460 --> 00:43:24.960
time,

769
00:43:25.340 --> 00:43:27.520
and ratio are. How much time

770
00:43:27.984 --> 00:43:33.125
so that you could that's a metric to reduce. I wanna reduce from quote to close time.

771
00:43:33.585 --> 00:43:34.565
It might be

772
00:43:35.185 --> 00:43:39.825
forty five days. Let's get it to forty, then let's get it to thirty eight. Right?

773
00:43:39.825 --> 00:43:43.525
That as well as average sales. So those are two

774
00:43:43.930 --> 00:43:44.910
that you can

775
00:43:45.290 --> 00:43:48.030
that would have a direct relationship to account

776
00:43:48.890 --> 00:43:49.390
development

777
00:43:50.330 --> 00:43:51.070
and outreach.

778
00:43:52.810 --> 00:43:54.190
So thank you for that.

779
00:43:54.490 --> 00:43:55.710
Okay. So

780
00:43:58.815 --> 00:44:03.315
so last thing that we wanna look at is and I'm gonna stop sharing this again.

781
00:44:03.615 --> 00:44:06.035
So last thing that we wanna look at is

782
00:44:07.295 --> 00:44:10.335
what the what the numbers actually mean. So

783
00:44:11.340 --> 00:44:14.800
and this is for really for the sales managers because

784
00:44:17.260 --> 00:44:19.040
the reality is is that

785
00:44:20.460 --> 00:44:21.120
the performance

786
00:44:21.420 --> 00:44:22.960
metrics are as much

787
00:44:23.340 --> 00:44:26.235
a measure of the sales manager's performance

788
00:44:26.615 --> 00:44:28.155
as they are of the salespeople's

789
00:44:28.535 --> 00:44:29.035
performance.

790
00:44:32.135 --> 00:44:32.635
Right?

791
00:44:33.095 --> 00:44:33.915
So that,

792
00:44:35.255 --> 00:44:35.905
it's a

793
00:44:37.310 --> 00:44:41.570
when you look at the store goal as your goal versus the store goal

794
00:44:42.430 --> 00:44:44.190
so the store goal is four fifty.

795
00:44:44.190 --> 00:44:47.570
It's like, well, that's true, but that means your goal is four fifty.

796
00:44:48.030 --> 00:44:51.490
Your goal is to make sure that the team hits four fifty.

797
00:44:52.905 --> 00:44:57.485
Right? Their goal is to hit their, you know, one twenty five.

798
00:44:58.025 --> 00:45:01.965
But yours is that the store makes its goal. So the same

799
00:45:04.105 --> 00:45:08.349
belief that the sales team is a reflection of the sales manager

800
00:45:09.130 --> 00:45:10.109
follows through

801
00:45:10.410 --> 00:45:11.470
with the metrics.

802
00:45:12.329 --> 00:45:16.829
So that I there are certain metrics that I look at that are usually

803
00:45:17.130 --> 00:45:18.430
collapsed to salespeople

804
00:45:19.049 --> 00:45:20.670
that I look at as,

805
00:45:21.995 --> 00:45:25.375
manager metrics. Like, I look at sketching as a manager metric.

806
00:45:25.515 --> 00:45:28.575
I look at perform at protection as a manager metric.

807
00:45:29.435 --> 00:45:34.095
That if a when a manager understands the value in terms of

808
00:45:35.289 --> 00:45:36.089
close ratio

809
00:45:37.690 --> 00:45:39.230
well, I'll add to that,

810
00:45:39.769 --> 00:45:41.710
mattresses to that in retail.

811
00:45:43.450 --> 00:45:44.829
When I look at protection,

812
00:45:45.690 --> 00:45:46.190
sketching,

813
00:45:46.890 --> 00:45:47.390
and

814
00:45:49.185 --> 00:45:50.405
what did I just say,

815
00:45:50.945 --> 00:45:53.605
appointments, I think I said. That the that

816
00:45:57.265 --> 00:45:58.485
mattresses. That

817
00:45:59.505 --> 00:46:01.765
what the sales manager is doing

818
00:46:02.385 --> 00:46:03.125
in that

819
00:46:05.300 --> 00:46:05.800
training,

820
00:46:06.580 --> 00:46:07.080
coaching,

821
00:46:07.619 --> 00:46:08.520
active engagement

822
00:46:08.820 --> 00:46:12.840
on the floor, helping overcome objections, helping them to close,

823
00:46:14.260 --> 00:46:17.720
identifying the salespeople who are poor in those categories

824
00:46:18.180 --> 00:46:23.025
and really helping them to close them, and what are the actions associated with doing that,

825
00:46:23.325 --> 00:46:25.245
that's what makes those numbers go up.

826
00:46:25.245 --> 00:46:29.505
Those numbers go up don't go up because of peer pressure from the salespeople.

827
00:46:30.285 --> 00:46:34.785
Those numbers go up as a direct result of the sales manager's interaction.

828
00:46:35.700 --> 00:46:36.440
Direct result.

829
00:46:36.660 --> 00:46:43.960
So that if you're at 3% protection right now and you wanna be at seven by the end of the year, that's absolutely and utterly doable.

830
00:46:44.500 --> 00:46:52.215
When you look at what is what's the strategy and what are the actions that the sales manager has to take between now and the end of the year

831
00:46:52.595 --> 00:46:54.135
to make those numbers move.

832
00:46:54.995 --> 00:46:58.695
And there aren't a million things, but there are several things

833
00:46:59.075 --> 00:46:59.575
that

834
00:47:00.275 --> 00:47:01.555
to make protection go up.

835
00:47:01.555 --> 00:47:06.780
And the reason protection is a real sales manager number is that sales managers are often

836
00:47:07.400 --> 00:47:08.700
bonus on profit

837
00:47:09.400 --> 00:47:10.859
areas like protection,

838
00:47:11.400 --> 00:47:14.700
and the salespeople aren't. They're given what they're given.

839
00:47:15.079 --> 00:47:16.220
But that shows

840
00:47:17.025 --> 00:47:25.684
where sales manager selling skills for that particular area are to either help them close it or help them sell it to begin with, and to handle the objections that they get.

841
00:47:26.305 --> 00:47:31.924
And to put that front and center knowing that in some some retail stores,

842
00:47:33.160 --> 00:47:38.860
protection and mattresses are where they're keeping that store alive because of the profitability of those two categories.

843
00:47:39.480 --> 00:47:39.980
So

844
00:47:40.520 --> 00:47:43.580
I encourage you to look at your own areas.

845
00:47:45.115 --> 00:47:46.955
What are the areas that I'm really good at?

846
00:47:46.955 --> 00:47:50.415
I might some sales managers are really great at having enthusiastic

847
00:47:50.795 --> 00:47:52.015
sales manager meetings,

848
00:47:52.955 --> 00:47:55.855
sales meetings, but they're, you know, the number's not so much.

849
00:47:56.315 --> 00:47:59.930
Or maybe not so good on one on ones. They're not they don't love them as much.

850
00:47:59.930 --> 00:48:01.549
They like the bigger group meetings.

851
00:48:01.849 --> 00:48:04.670
Or some sales managers might be good at

852
00:48:04.970 --> 00:48:09.309
creating a team that really gets along well, but that team's not hitting their targets.

853
00:48:09.930 --> 00:48:15.115
So when you look at your own performance and say, what do I what do I need to develop

854
00:48:15.495 --> 00:48:18.155
in my in my sales manager ability?

855
00:48:19.095 --> 00:48:23.275
That as I look at the rest of the year, what do I what do I need to work on?

856
00:48:23.815 --> 00:48:29.010
And just start making a note of that. Like, because that's what that's how it

857
00:48:29.390 --> 00:48:32.050
works. So this is a quarterly meeting,

858
00:48:32.350 --> 00:48:32.850
and

859
00:48:33.470 --> 00:48:36.510
it's usually right before my next cohort starts.

860
00:48:36.510 --> 00:48:41.470
I have a sales manager, a seller to schedule it, sales manager training program that starts in July.

861
00:48:41.470 --> 00:48:42.610
The cohort starts

862
00:48:43.105 --> 00:48:44.885
July 7 at one eastern.

863
00:48:46.305 --> 00:48:51.365
And I also do this individually as individual coaching meetings as well with sales managers.

864
00:48:51.825 --> 00:48:53.125
But take a look at

865
00:48:53.425 --> 00:48:56.965
your performance and your team's performance and and ask yourself,

866
00:48:57.700 --> 00:49:00.040
if I'm good at helping people sell mattresses,

867
00:49:00.660 --> 00:49:03.800
what is it that makes me good at selling helping them sell mattresses

868
00:49:04.180 --> 00:49:06.280
that I could use to help them sell protection?

869
00:49:06.900 --> 00:49:08.440
Or I don't really know

870
00:49:08.820 --> 00:49:12.205
what I'm best at, but I do know what their numbers are.

871
00:49:12.205 --> 00:49:15.905
So what am I doing that's that's helping those numbers to be what they are?

872
00:49:16.205 --> 00:49:19.505
And if you need any help on that, you know, you've got my contact information.

873
00:49:19.885 --> 00:49:24.385
Reach out. If anyone has any questions now about that, when you look at your own performance,

874
00:49:24.960 --> 00:49:28.900
do you think I'm good at this, but I could be better at this?

875
00:49:31.680 --> 00:49:33.460
Would you take a stab at that, Ally?

876
00:49:36.400 --> 00:49:37.940
Honestly, I have no idea.

877
00:49:38.800 --> 00:49:39.540
Oh, okay.

878
00:49:41.545 --> 00:49:46.525
Well, you said earlier. You said about the the numbers, that the numbers are not really

879
00:49:47.465 --> 00:49:50.045
an area that you're as strong in as others.

880
00:49:50.905 --> 00:49:53.245
Yeah. I think that's true. I mean, I'm

881
00:49:53.660 --> 00:49:59.900
organized, so I think building some sort of spreadsheet or something that I could have them consolidated would be something that I could do.

882
00:49:59.900 --> 00:50:00.400
But,

883
00:50:01.740 --> 00:50:03.840
yeah, other than that, I don't really know.

884
00:50:04.300 --> 00:50:07.440
Well, some of yours this this is actually a good one because

885
00:50:08.005 --> 00:50:12.265
some of yours like, that one is an example of relationship to the numbers,

886
00:50:12.645 --> 00:50:16.345
given that you have to pull numbers from from different places.

887
00:50:17.045 --> 00:50:17.445
That's

888
00:50:17.925 --> 00:50:24.800
I would say my at first blush, I would say that's more of a systemic issue than it is a personal issue.

889
00:50:25.900 --> 00:50:31.359
Right? And when I look at the the sales managers that have been through the program,

890
00:50:32.140 --> 00:50:36.400
the thing that I find is the most common area for most sales managers

891
00:50:36.885 --> 00:50:37.865
is organization

892
00:50:38.805 --> 00:50:39.305
and

893
00:50:40.565 --> 00:50:42.665
bringing structure to what they do

894
00:50:43.205 --> 00:50:43.945
so that

895
00:50:45.205 --> 00:50:49.385
they don't leave at the end of the day just being tired and spent,

896
00:50:49.880 --> 00:50:55.500
but they leave at the end of the day having accomplished the things that matter most and have really productive days.

897
00:50:55.880 --> 00:50:57.580
And their teams are making goal,

898
00:50:58.120 --> 00:50:59.900
right, which I think is, like, critical.

899
00:51:00.440 --> 00:51:03.500
A lot of sales managers are pulled in a lot of directions

900
00:51:04.200 --> 00:51:06.725
because their jobs are not well defined

901
00:51:07.425 --> 00:51:07.925
about

902
00:51:08.305 --> 00:51:09.925
revenue producing roles

903
00:51:10.385 --> 00:51:10.885
versus

904
00:51:11.345 --> 00:51:13.045
senior customer service people.

905
00:51:14.225 --> 00:51:20.085
And you get pulled in stuff that's already in the drawer instead of helping put more money in the drawer today.

906
00:51:23.220 --> 00:51:23.720
Okay.

907
00:51:24.100 --> 00:51:24.600
Okay.

908
00:51:24.740 --> 00:51:29.800
So as we start to wrap this up, are there any other questions, anything we didn't cover about the metrics

909
00:51:30.420 --> 00:51:40.795
or using the metrics and understanding them and what contributes to raising them so that you can move forward and build a high performing team of your own.

910
00:51:43.735 --> 00:51:50.075
Do you have a system that you use that works well for you to keep track of sketching?

911
00:51:54.840 --> 00:51:58.859
I would say I would say here's I'll say what not to do.

912
00:51:59.960 --> 00:52:02.700
I would say don't have sketches turned in

913
00:52:04.325 --> 00:52:07.224
because then we have the tail wagging the dog.

914
00:52:08.244 --> 00:52:08.744
Right?

915
00:52:09.125 --> 00:52:11.704
But I would say you could do contests.

916
00:52:11.765 --> 00:52:16.770
You could keep a running total on the I would do contests about it so that you've gotta keep a running total.

917
00:52:16.930 --> 00:52:24.790
The other thing I would do is in all one on ones, you have to bring your appointment book and you have to bring your sketches to all one on one meetings.

918
00:52:24.930 --> 00:52:31.030
And that you can spread the sketches out on the desk and look at the sketches standing up and say,

919
00:52:31.585 --> 00:52:32.645
what's in common?

920
00:52:33.025 --> 00:52:37.205
What are some things I'm consistently doing and what are some things I'm not doing?

921
00:52:38.465 --> 00:52:41.285
Right? So let that be in the personal coaching.

922
00:52:41.985 --> 00:52:45.045
That's what I would do. And then keep, if you're out

923
00:52:46.329 --> 00:52:50.190
handing sketch paper to people who are not sketching when they were the customer,

924
00:52:50.569 --> 00:52:53.150
start making notes of that so that you have

925
00:52:53.770 --> 00:52:55.790
you have what you're counting on the board,

926
00:52:56.170 --> 00:52:56.910
you have

927
00:52:57.210 --> 00:53:01.230
what you're seeing in one on ones, and then you have what you're seeing on the floor.

928
00:53:02.515 --> 00:53:06.775
But if you've got any traffic counter, your traffic counter should be able to count your sketches.

929
00:53:08.835 --> 00:53:11.575
And then you'd then let technology do it.

930
00:53:13.980 --> 00:53:14.480
Okay.

931
00:53:15.020 --> 00:53:15.520
Okay.

932
00:53:15.980 --> 00:53:20.240
So that's it. If there are any questions about any of this or about the program

933
00:53:20.619 --> 00:53:22.160
or one on one coaching,

934
00:53:22.460 --> 00:53:27.360
please reach out to me. Laura, thank you so much for being here. Laura is my trusted

935
00:53:27.740 --> 00:53:28.240
associate.

936
00:53:28.805 --> 00:53:31.145
And, so thank you. Thank you. And

937
00:53:31.525 --> 00:53:32.425
so look,

938
00:53:32.725 --> 00:53:35.625
June is make the first half of the year.

939
00:53:35.845 --> 00:53:40.345
So whatever the gap is that you need to fill, you have a 100% of the month left.

940
00:53:40.485 --> 00:53:45.319
So go make gold for June and make gold for the first half of twenty twenty six.

941
00:53:45.380 --> 00:53:49.319
And if you have any salespeople that you wanna have hop on the call at 03:00,

942
00:53:49.460 --> 00:53:54.760
we've got one on asking discovery questions. So I hope to see you or your team members then.

943
00:53:54.819 --> 00:53:55.960
Alright. Thanks, everyone.

944
00:53:56.500 --> 00:53:58.200
Thank you. Bye. Thank you.

