WEBVTT

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Okay. So

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happy Wednesday.

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I'm so glad that we're talking about this.

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So today is a lot about just browsing.

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And,

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when

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I looked at the newsletter or the email that you might have gotten today,

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that was that said,

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you don't have a traffic problem. You have a conversion problem.

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And

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and then I went to I proceeded to read the rest of it that was because I get my emails too.

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And and I thought and in the email, it said

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about conversation. And I what I found was kinda wild was

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my first reaction when I saw the newsletter was, you don't have a traffic problem.

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You have a conversation problem.

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And I thought, how fitting is that? Even though I read it incorrectly,

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how fitting is that that that's what we're talking about today?

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Because that's really what it is. It's that we have

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we have a conversation problem

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as the the inability

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to connect early in the process

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and

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get things moving in the right direction.

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So for those of you who are on here for the first time, welcome, delighted to have you.

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For those of you who are back again, thank you for returning.

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And as we've done in the past, this is this information today

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is related to

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if you're following or you're getting the newsletter, it's that. It's related to that.

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And so I'm gonna go through

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some of the,

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key points of what was in the blogs, and then I'm gonna open this up for

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conversation

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so that I can hear about what some of your struggles are with just browsing or greetings or effective greetings and getting things started right.

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And then I welcome others to talk about what's working for them so that I'm certainly not the only person on this call with some answers.

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Alright.

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So starting out, let's start with

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before the before the customer even

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comes in. So the first thing we wanna do is we wanna get our head in the game.

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Get our head in the game. And I know that and I know I have a lot of retail people on this call.

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So in retail, we call and we call what up means is

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up either means your position that you're up next.

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Up is another noun, which is the person coming in is an up.

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But I think one of the things that we don't really do

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is think of up as a verb. Think of up as where we need to be

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when someone comes in. Like, you need to be up.

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Up as in enthusiastic.

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Up as in ready. Up as in your heads in the game. Up as anything that you've done in the past

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is completed. That's it's complete. You are up. You are focused.

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You are intentional

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to give the neck that person that walks in the door your very best

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engagement,

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and that's what we're looking to do. So clear your head, get to neutral,

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think about what you wanna accomplish, think about who you are gonna create them to be for you, because that's, like, we're they're kind of a reflection of us.

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So create them as someone who's dying to be here, really wants to engage, all of that.

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So that's how you end up greeting them. So

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and I know we have some trade showroom people on this call too. So consider this,

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that whether it's retail or trade, when you're up, like, get up. Get up, stand up, be up.

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Have up be a direction

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as well as a noun

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so that the person that's coming in really gets the very best. As a sales manager,

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you wanna start watching that position, the up position, the post position.

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You wanna start watching that position to see,

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is that person really ready

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for whatever is gonna happen next? Are they looking to give it

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their all

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as the person who's up? Alright. So that's the first one.

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If you're up, get up, have your head in the game.

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Next, if you're up,

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when you're up and and someone walks in the showroom, again, whether it's trade or

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or retail,

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when you're up when you watch them,

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observe them, get a sense of them,

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Get a sense of how they're coming in. Are they happy to be here?

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Do they seem a little confused, frustrated,

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exhausted,

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overwhelmed?

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Do they do they get a sense that they don't belong here and they're still questioning that?

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Like, get a sense of them.

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Like, take a moment, take a beat, take a breath, and just get a sense of them and their energy.

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And in that same thing, excuse me, create again, create them

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as the person you want them to be. There's there's someone who's interested to be here.

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They're happy to be here. They they have something that they wanna accomplish.

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Like, create

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all of that.

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And

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as a manager,

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you wanna look at,

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is this something that you're practicing

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with your team members? I find that this is the two questions that I get asked

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the most are, how do I ask for the sale more

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without being pushy?

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And what do I do with just browsers?

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Seriously, in the decades that I've been doing this. So this problem has not gone away.

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It's not gone away.

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And having a reception at the at the front of the showroom, that's helpful because they can be the the sort of warm up act.

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But we've not gotten good at this, and it's an area that I'm I'm not sure if we practice enough.

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Okay. Number three.

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Take a look at

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when you are

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in when you're gonna approach that customer,

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what are you gonna ask them? Are you prepared with opening statements? Are you prepared with,

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engaging

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questions?

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What are you gonna say to them? And rather than go back to what you always say,

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try

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to imagine what they might want you to say to them and then ask that.

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Really? What what are you going to

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what are you gonna do with this? Where are you gonna be?

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If your if your up desk

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is

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right near the door,

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do you wanna greet them there, or do you wanna move?

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If you're going to greet them, are you gonna greet them in motion

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in as you're walking by and saying hello, welcome and glad glad to see you. Keep walking.

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Go do something. Come back.

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What are you gonna say to them? Do you have an opening question?

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Do you have an opening question that has anything to do with right now the World Cup is still going on?

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God knows we can talk about that. Someone's wearing a shirt.

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Or or is it the weather?

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Or

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I'm in Massachusetts. It is overcast because of smoke from Canada.

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Like, that's something to talk about.

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Or talk about what traffic was like. Something.

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What are you going to say to them

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instead of what we always say to them? Because what we overlook is

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that what we say to them contributes to them saying I'm just browsing.

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So if we're asking them any version of

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how may I help you?

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What brought you in today? They are going to say, I'm just browsing. I'm just looking.

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That's what they're gonna do.

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So unless we're asking something very different from what they're expecting

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or what they experienced at the last place they've been, if you're the second one, then we need to come up with something more,

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more

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clever,

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more playful, more interesting.

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So

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I know that there are people that play with this.

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There's a team that I worked with in Denver, and one of the things that they did is that they practiced

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stopping. They had a a,

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not a corridor, but a a walkway that to go to the front door.

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And they would stop and ask a question from a distance

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and then not move

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until that person answered them, and it would ask another question and then would move.

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I don't know that we experiment enough with this. And there are so many things that we can try,

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but I don't think that we are. I think that we keep trying

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this a different version of the same thing

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and then wonder why it's not getting any

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traction

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because it's not any different.

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So, personally, I'm I'm fond of

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what I call over the shoulder greetings that you are it's it's sort of a two step greeting

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depending on who they are, of course. But you say hello as you're going somewhere,

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as you're going to fluff upholstery or going to check a tag or it looks like you're busy and you're working.

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But you're gracious and you're welcome in. It's great to see you. Thanks for being here.

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And then go do something and then come back. They don't even have a chance to say I'm just browsing.

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But it breaks that up, or you could have a warm up back. If you're up,

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you could set send Mary Belle first. Say Mary Belle, just walk by and say hi.

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I'm gonna greet them in a minute, but you be the person that they say I'm just browsing to, and I'm gonna get it.

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Try different things.

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Try different things.

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And the same thing's not gonna work for any everyone, and we're not looking for one way.

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We are looking for a variety

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of of,

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effective

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openings,

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effective questions,

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effective statements,

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effective,

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types of engagement.

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And I think the first thing is,

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and some of you have heard this before that I quote

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Lou Holtz with

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when people need love and understanding the most is when they deserve it the least.

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And if we have people who are coming in afraid that they don't belong there,

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don't know if this is the right place,

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is this too expensive,

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and their fear

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is

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or insecurity

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shows up as reticence and resistance,

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that doesn't mean they're not in the right place, and it doesn't mean that they're mean or awful.

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All it means is they're afraid of you.

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And that is such a hard concept for us to wrap our head around because you think, I'm a nice person.

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How is anybody afraid of me? It's like, well, because they're afraid of the environment.

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And especially

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as your store has higher price points, they are afraid that they don't belong here. And it doesn't

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register for us because we're not equating those two things, but they are. And so

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to be

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compassionate,

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playful,

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empathetic,

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dial up those skills

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because that's it's that your

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your energy greets them before you do. If you see them as an interruption,

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it shows, and they see it that way too. If you are indifferent

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or if you were busy doing something else or if you don't think they belong there or if you get a peek at their car when they pulled in and you think, this is what I've been waiting two hours for.

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So if you think that they're killing time and wasting yours and don't think it shows,

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it shows.

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This is the most important thing that we can do. You can't close what you don't open.

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And this is this is our social skill stuff, which is sensitive.

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And it's difficult for someone to say,

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I feel awkward with strangers. It's like, okay, then let's work on that.

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But it's the fact if you feel awkward with strangers.

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Now those of you who were who, I've worked with before who are familiar with DISC,

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if you're compliant,

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you are awkward with strangers because you'd rather avoid them. And I don't mean that in a bad way.

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I mean that in a

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that's how it goes, is that

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high steady,

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high compliant, are more comfortable

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with with

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waiting to be greeted and waiting for interactions to occur then initiating them.

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If you're a dominant

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or,

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you are a an influencer,

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you're gonna be really comfortable

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initiating a a a connection.

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So

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I don't know. I think that you ought to just consider it.

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Consider that this is something that needs a little bit more practice

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than what we're probably giving it.

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Okay.

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So

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have some opening questions. So let me give you some

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to play with. Like,

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rather than having them say,

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you can ask, are we welcoming you in or welcoming you back?

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Is this I which is not the same thing as have you been in before.

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So just look at some of the questions that you're asking

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as well as start to build a

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start to build a repertoire

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of responses for when they do say I'm just browsing.

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Because I have found that

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and I don't think this is too strong a percentage,

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that you can cut

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your

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resistance

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or just browsing

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and nothing comes from it by half, 50%.

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If you have a question

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or a statement to respond to, just browsing that is other than,

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okay. Look around. I'll catch up with you in a few minutes. I know you're gonna have some questions.

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Because that's what happens.

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That's what happens. So when we go back and reapproach,

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we had a kinda lame initial approach, and you're gonna have a lame reapproach because you're gonna go back and say, do you have any questions?

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And they're gonna say

247
00:13:47.950 --> 00:13:48.450
no.

248
00:13:49.310 --> 00:13:49.810
So

249
00:13:50.110 --> 00:13:53.630
when they say I'm just browsing, it's like this is the perfect place to start.

250
00:13:53.630 --> 00:13:55.090
Thanks for starting with us.

251
00:13:55.265 --> 00:13:58.725
Or they say I'm just looking and you say if you're looking, you're probably gonna find something.

252
00:13:58.785 --> 00:14:04.245
So how can I help you to do that? Or if they say I'm just looking or I'm just browsing, wonderful.

253
00:14:04.705 --> 00:14:06.965
To add to what you have or to replace something?

254
00:14:07.370 --> 00:14:11.949
Or for what room today? Are you looking for yourself or someone you love? Like, that's five.

255
00:14:12.329 --> 00:14:15.550
So to come up with some ways of asking a question

256
00:14:16.410 --> 00:14:18.029
when they say I'm just browsing

257
00:14:18.490 --> 00:14:22.990
so that you can at least spark something else for which room today?

258
00:14:24.305 --> 00:14:27.845
Like, what is what's the question you're going to ask

259
00:14:29.025 --> 00:14:31.205
to keep the conversation moving?

260
00:14:31.265 --> 00:14:35.605
You may still let them go, but you're gonna let them go a little bit differently.

261
00:14:36.560 --> 00:14:38.020
Truly, a little bit differently

262
00:14:38.560 --> 00:14:39.300
than that.

263
00:14:39.760 --> 00:14:40.260
So,

264
00:14:42.640 --> 00:14:43.140
so

265
00:14:44.080 --> 00:14:47.540
if you do let them go, I would recommend that

266
00:14:48.160 --> 00:14:49.380
if you go back,

267
00:14:50.024 --> 00:14:52.045
rather than saying, do you have any questions,

268
00:14:52.985 --> 00:14:56.045
ask them, what's the first question you have for me today?

269
00:14:56.425 --> 00:14:59.644
Similar to when someone says they need to think about it as an objection

270
00:15:00.024 --> 00:15:04.410
to ask them, what's the what's the one thing you wanna think about most?

271
00:15:04.470 --> 00:15:07.050
So when we ask people to isolate something,

272
00:15:07.590 --> 00:15:09.370
it will spark more of a conversation

273
00:15:09.750 --> 00:15:12.330
than if you leave your question open and vague.

274
00:15:12.710 --> 00:15:13.770
So, again,

275
00:15:14.105 --> 00:15:16.685
these are things to practice. And for sales managers,

276
00:15:17.065 --> 00:15:18.765
I really encourage you to practice.

277
00:15:19.465 --> 00:15:20.685
Ask your sales

278
00:15:21.065 --> 00:15:22.845
people, your associates, your designers,

279
00:15:23.225 --> 00:15:29.165
what is the most uncomfortable customer you get? Then have them be that and you be someone

280
00:15:30.060 --> 00:15:35.200
who who opens that, that that's the greeting that you get. And what are you gonna do with it?

281
00:15:35.260 --> 00:15:35.820
Play with it.

282
00:15:35.820 --> 00:15:40.800
You don't have to be right, but you're always gonna learn something if you just play with this stuff.

283
00:15:41.580 --> 00:15:43.840
Okay. And the last one is

284
00:15:44.735 --> 00:15:48.975
let's say that you get through. Let's say that you they say, I'm just browsing.

285
00:15:48.975 --> 00:15:53.795
You say for yourself as someone you love, and they say, oh, it's for myself, but I am expecting

286
00:15:54.334 --> 00:15:56.195
my spouse to be in shortly.

287
00:15:56.815 --> 00:16:02.350
You know, they're finishing up a golf match, and they're gonna meet me shortly so that we can work on this together.

288
00:16:02.350 --> 00:16:04.610
And you say, okay. Can we something.

289
00:16:04.990 --> 00:16:09.389
Can we get you started? What's the room we're starting with? We can have them catch up with us.

290
00:16:09.389 --> 00:16:11.889
But you just move into it. Or

291
00:16:12.675 --> 00:16:17.555
you say, great, like, where are they playing golf, and do you play golf too? You could start that.

292
00:16:17.555 --> 00:16:19.015
Start a a chatter.

293
00:16:19.635 --> 00:16:23.095
Everything we're talking about here, honestly, are social skills.

294
00:16:24.115 --> 00:16:27.255
And I know that for the influencers on the call,

295
00:16:27.770 --> 00:16:31.070
this is not an area that's a difficulty for you because

296
00:16:31.690 --> 00:16:36.430
high influencers in DISC, high influencers, they they they've never been a stranger.

297
00:16:36.570 --> 00:16:39.310
They can find a way to talk to anyone

298
00:16:39.845 --> 00:16:42.825
because they are hell bent on finding commonalities,

299
00:16:43.525 --> 00:16:47.545
finding something that is gonna bridge the divide between us

300
00:16:47.925 --> 00:16:51.225
and have a stranger become at least an acquaintance.

301
00:16:51.845 --> 00:16:52.345
So

302
00:16:53.260 --> 00:16:57.360
with high influence, high steady in the DISC profile,

303
00:16:59.100 --> 00:17:00.959
what does happen is

304
00:17:01.260 --> 00:17:03.200
how do you stop the chatter

305
00:17:03.980 --> 00:17:05.119
and move this

306
00:17:05.420 --> 00:17:06.640
to a business conversation?

307
00:17:07.484 --> 00:17:10.625
And for that, we have what I call pivot questions.

308
00:17:11.085 --> 00:17:14.625
So with that, let's say that you're talking about well, let's say you're talking about golf.

309
00:17:15.165 --> 00:17:19.984
You talk about golf and, you know, different things about golf and just golf.

310
00:17:20.525 --> 00:17:21.940
And to say

311
00:17:22.720 --> 00:17:23.220
something

312
00:17:23.680 --> 00:17:25.380
on the order of,

313
00:17:27.520 --> 00:17:31.360
I could talk about golf with you all day, and you're so enthusiastic about it.

314
00:17:31.360 --> 00:17:34.100
It makes me wanna get out and play today. However,

315
00:17:34.400 --> 00:17:36.740
I know that you came in for something special.

316
00:17:37.065 --> 00:17:37.565
So

317
00:17:38.024 --> 00:17:41.565
where can I direct you to today? Or what are we gonna work on

318
00:17:41.865 --> 00:17:43.485
while you're here today?

319
00:17:44.585 --> 00:17:45.085
That.

320
00:17:45.705 --> 00:17:46.205
So

321
00:17:46.825 --> 00:17:49.565
we need those questions that are gonna move us

322
00:17:50.184 --> 00:17:51.565
from social chatter

323
00:17:51.960 --> 00:17:53.260
to a business conversation.

324
00:17:53.640 --> 00:17:54.140
Or,

325
00:17:55.240 --> 00:17:59.899
what I'm the in the in my bridge questions, what can I help you accomplish today,

326
00:18:00.200 --> 00:18:02.539
is a way of pivoting from chatter

327
00:18:03.559 --> 00:18:07.745
to a business conversation? And, again, this is one of those delicate social

328
00:18:08.125 --> 00:18:08.625
skills

329
00:18:09.405 --> 00:18:10.065
that that

330
00:18:10.445 --> 00:18:12.145
if you have kept the greeting

331
00:18:12.845 --> 00:18:13.345
light,

332
00:18:14.125 --> 00:18:15.425
forget about furniture.

333
00:18:15.805 --> 00:18:18.865
This is a person. We're selling people furniture.

334
00:18:19.950 --> 00:18:20.990
This is a person.

335
00:18:20.990 --> 00:18:26.929
So just be interested in them because that's what we most wanna communicate in the in the beginning,

336
00:18:27.230 --> 00:18:28.610
is that we're interested

337
00:18:29.070 --> 00:18:29.730
in them.

338
00:18:30.510 --> 00:18:32.049
And anything that

339
00:18:33.265 --> 00:18:35.365
anything that smacks of indifference

340
00:18:35.905 --> 00:18:38.005
or they don't belong there or,

341
00:18:40.785 --> 00:18:42.565
the the you're not the right person,

342
00:18:43.025 --> 00:18:44.885
anything that it just is

343
00:18:45.265 --> 00:18:47.205
it just it it leaks through

344
00:18:48.240 --> 00:18:48.740
everything,

345
00:18:49.040 --> 00:18:53.540
and that's what they experience. And I don't think that that's what anybody wants. So so,

346
00:18:55.520 --> 00:18:56.020
questions.

347
00:18:56.800 --> 00:19:00.020
This is it's broad. I'm sure that you've got some examples,

348
00:19:00.320 --> 00:19:05.395
and then this is I'm gonna open it up to questions and answers now to anyone

349
00:19:05.855 --> 00:19:06.595
who has

350
00:19:06.975 --> 00:19:08.035
questions about

351
00:19:09.855 --> 00:19:13.955
what to do, what to say, how to say it, with whom to say it, any of that.

352
00:19:15.320 --> 00:19:17.820
So who wants who would like to go first?

353
00:19:30.785 --> 00:19:34.005
I can start us off. Thank you. Yeah.

354
00:19:35.185 --> 00:19:39.925
So I'd say I resonate or our team probably resonates with a lot of what you're saying.

355
00:19:40.625 --> 00:19:41.125
We

356
00:19:41.825 --> 00:19:43.525
probably have the most high

357
00:19:45.120 --> 00:19:47.780
eye of the DISC, you know, the very successful team.

358
00:19:48.720 --> 00:19:52.820
So they're very comfortable talking to people. I would say, do you have any more suggestions

359
00:19:53.200 --> 00:19:55.140
on turning it less from

360
00:19:55.760 --> 00:19:58.340
chatting into more of a business conversation?

361
00:19:58.640 --> 00:20:00.100
We're not good at the close.

362
00:20:01.415 --> 00:20:04.635
You so are they good at switching it from

363
00:20:06.294 --> 00:20:08.695
where do they so what are you noticing with them?

364
00:20:08.695 --> 00:20:12.395
Do they get caught in the conversation and they don't know how to

365
00:20:12.934 --> 00:20:13.995
move it along?

366
00:20:14.455 --> 00:20:16.235
Are they enjoying it too much?

367
00:20:16.620 --> 00:20:17.820
Are they talking about them?

368
00:20:17.820 --> 00:20:24.720
If they well, one of the dangers we have as as wonderful as influencers are is the talk about themselves conversation

369
00:20:25.180 --> 00:20:27.840
so that they see when the client says,

370
00:20:30.155 --> 00:20:34.655
talks about golf, they start talking about their golf game. And I know that initially,

371
00:20:35.115 --> 00:20:37.375
they sometimes see this as

372
00:20:37.835 --> 00:20:39.375
a way to create connection,

373
00:20:39.915 --> 00:20:42.015
but they keep talking about themselves.

374
00:20:42.555 --> 00:20:44.175
So some of it might be,

375
00:20:44.850 --> 00:20:47.670
what's the content of the conversation? Are they

376
00:20:48.370 --> 00:20:51.110
are they asking more questions of

377
00:20:51.970 --> 00:20:52.790
the customer

378
00:20:53.570 --> 00:20:54.070
about

379
00:20:56.049 --> 00:21:01.515
golf for themselves and what their experience is? Or are they taking this as an opportunity

380
00:21:01.975 --> 00:21:08.555
to talk about their golf game and what they like about golf and their outfits when they play golf, any of that stuff?

381
00:21:10.215 --> 00:21:11.195
What are you noticing?

382
00:21:12.530 --> 00:21:15.090
Well, I guess I overhyped them,

383
00:21:15.650 --> 00:21:16.790
because they

384
00:21:17.730 --> 00:21:24.230
so a lot of times, they're taking just browsing too seriously, but then if they are following up, it's more trying to get in socially.

385
00:21:24.290 --> 00:21:26.549
Like, they think that's their way back in.

386
00:21:27.195 --> 00:21:30.095
So maybe getting distracted on that and not

387
00:21:30.395 --> 00:21:33.695
turning it back into what are we trying to get accomplished today

388
00:21:34.075 --> 00:21:35.615
Yes. While looking.

389
00:21:36.794 --> 00:21:38.554
Well, I would say that would be,

390
00:21:39.355 --> 00:21:40.895
maybe to help them.

391
00:21:44.220 --> 00:21:45.279
That's a good question.

392
00:21:45.580 --> 00:21:48.559
Maybe to help them notice where in the conversation

393
00:21:49.500 --> 00:21:52.320
they need to convert this from social chatter

394
00:21:52.940 --> 00:21:53.679
to business.

395
00:21:54.514 --> 00:21:55.014
And

396
00:21:55.394 --> 00:21:57.335
I would say that,

397
00:22:00.595 --> 00:22:01.414
if you

398
00:22:03.154 --> 00:22:04.115
they're good at

399
00:22:06.740 --> 00:22:09.480
if they're high influencers, they're good at gauging

400
00:22:09.860 --> 00:22:12.520
the sort of spirit and energy in the conversation.

401
00:22:13.300 --> 00:22:14.440
So I would probably,

402
00:22:15.300 --> 00:22:16.360
wherever possible,

403
00:22:16.660 --> 00:22:18.120
ask them to determine

404
00:22:18.660 --> 00:22:20.840
when they think that conversation

405
00:22:21.220 --> 00:22:22.280
needs to move.

406
00:22:22.795 --> 00:22:24.095
And so that they can,

407
00:22:26.075 --> 00:22:27.855
they can heighten their sensitivity

408
00:22:28.635 --> 00:22:31.855
to where that either dip is a little bit of a low.

409
00:22:32.155 --> 00:22:33.855
They notice the client starts

410
00:22:34.235 --> 00:22:39.450
looking elsewhere instead of looking at them. Like, what are the clues that they would need

411
00:22:39.830 --> 00:22:43.050
to know that the chatter has exhausted itself,

412
00:22:44.550 --> 00:22:47.210
and we need to move this to why they came in?

413
00:22:48.150 --> 00:22:48.650
Yeah.

414
00:22:49.190 --> 00:22:49.690
So

415
00:22:49.990 --> 00:22:51.450
or you can time it.

416
00:22:52.865 --> 00:22:54.725
Like, you probably have about

417
00:22:56.144 --> 00:22:58.485
if you're five minutes into Chatter,

418
00:22:59.105 --> 00:23:00.164
that's that's

419
00:23:00.784 --> 00:23:01.605
far enough.

420
00:23:02.544 --> 00:23:03.044
Right.

421
00:23:06.610 --> 00:23:07.590
Yeah. Thank you.

422
00:23:08.450 --> 00:23:11.250
And thank you for going first. Who would like to go next?

423
00:23:11.250 --> 00:23:19.410
I have a unfortunately, we have a lot of Lauren, no last name, so I can't see who's who because of how it got registered or something.

424
00:23:19.410 --> 00:23:19.910
So,

425
00:23:21.515 --> 00:23:22.015
yes.

426
00:23:25.915 --> 00:23:31.054
So what's the struggle what's the biggest struggle that so I'm gonna ask sales managers.

427
00:23:31.755 --> 00:23:32.815
What's the biggest

428
00:23:33.195 --> 00:23:34.975
struggle where do you notice

429
00:23:36.390 --> 00:23:37.130
with your

430
00:23:37.510 --> 00:23:38.010
associates

431
00:23:38.870 --> 00:23:39.370
that

432
00:23:42.870 --> 00:23:43.930
where do you notice

433
00:23:45.190 --> 00:23:48.250
that it's not going well? Is it at the front?

434
00:23:48.945 --> 00:23:51.524
Is it further along that they've tried to reapproach?

435
00:23:52.225 --> 00:23:53.445
Where are you noticing

436
00:23:53.985 --> 00:23:55.365
the breakdown occurs

437
00:23:55.745 --> 00:23:57.684
that they cannot get in?

438
00:24:10.280 --> 00:24:11.420
Erica Olsen?

439
00:24:14.455 --> 00:24:17.755
You may be off off screen, but I see you're here.

440
00:24:19.575 --> 00:24:20.475
Or Jesse.

441
00:24:27.760 --> 00:24:29.780
I was hoping Erica would jump in.

442
00:24:31.040 --> 00:24:32.180
Of course you were.

443
00:24:33.680 --> 00:24:35.700
I think it it might depend

444
00:24:36.160 --> 00:24:38.260
differ for us between our two locations.

445
00:24:38.960 --> 00:24:40.340
Okay. But I think

446
00:24:40.835 --> 00:24:42.695
I see it often where it's,

447
00:24:43.075 --> 00:24:47.095
you know, right after somebody comes through the door or after that initial greeting

448
00:24:47.635 --> 00:24:48.135
and,

449
00:24:48.835 --> 00:24:53.335
you know, they put up that wall right away, and sometimes we don't know how to get around it.

450
00:24:56.350 --> 00:24:59.389
So what is tell could you be a little bit more specific?

451
00:24:59.389 --> 00:25:05.330
What are they what is happening now that have you well, my first question is and this is to all sales managers.

452
00:25:05.870 --> 00:25:06.929
Are you watching

453
00:25:07.789 --> 00:25:09.889
the are you watching your sales associates

454
00:25:10.590 --> 00:25:11.090
from

455
00:25:12.055 --> 00:25:14.875
when the car pulls into the parking lot

456
00:25:15.575 --> 00:25:18.635
and watching what they do as we've talked about,

457
00:25:19.015 --> 00:25:19.995
how they prepare,

458
00:25:21.015 --> 00:25:21.755
what they,

459
00:25:23.575 --> 00:25:24.315
what they

460
00:25:26.260 --> 00:25:27.160
do physically,

461
00:25:28.020 --> 00:25:29.480
where they put themselves,

462
00:25:30.580 --> 00:25:31.400
what they

463
00:25:32.820 --> 00:25:34.840
what their first question is,

464
00:25:35.540 --> 00:25:37.960
what the customer says, what they respond.

465
00:25:38.500 --> 00:25:40.040
Are you able to watch

466
00:25:40.905 --> 00:25:41.405
from

467
00:25:42.265 --> 00:25:44.045
as they walk in the door

468
00:25:45.145 --> 00:25:46.605
all the way to that point?

469
00:25:50.265 --> 00:25:54.845
I don't do a great job of watching the whole process, but I think you made a great point about

470
00:25:55.540 --> 00:25:57.880
being prepared before they walk through the door

471
00:25:58.980 --> 00:26:01.640
and having something unique to say to them, a greeting.

472
00:26:02.180 --> 00:26:07.060
Because I think often, it's very easy just to say, hi. Welcome in. What are you looking for?

473
00:26:07.060 --> 00:26:10.600
Instead of trying to find something personal. And sometimes

474
00:26:11.195 --> 00:26:16.335
the customer's just browsing, and they browse through quicker than we can even reapproach. So

475
00:26:16.875 --> 00:26:18.175
there's just no connection.

476
00:26:19.035 --> 00:26:20.715
Well, I think that's true.

477
00:26:20.715 --> 00:26:25.295
And I think that well, first of all and I think that there's a direct correlation

478
00:26:26.460 --> 00:26:26.960
between

479
00:26:27.340 --> 00:26:28.080
top producers

480
00:26:28.940 --> 00:26:31.440
and what they think people are here to do.

481
00:26:31.740 --> 00:26:34.000
Mhmm. Right? I think top producers

482
00:26:34.620 --> 00:26:36.799
do not believe that customers are browsing.

483
00:26:37.580 --> 00:26:42.445
Top producers think these people would have plenty of other it is summer, and it's hot.

484
00:26:42.585 --> 00:26:45.725
If there's a beach nearby, they could be at it or at the pool.

485
00:26:46.025 --> 00:26:48.845
If they and furniture is a delayable purchase.

486
00:26:48.985 --> 00:26:53.565
So if we think that they're here for any other reason than something serious,

487
00:26:54.240 --> 00:26:55.700
That's how it all starts.

488
00:26:56.160 --> 00:26:56.660
Truly.

489
00:26:57.120 --> 00:27:00.660
The are they think they are killing time and wasting mine.

490
00:27:01.840 --> 00:27:04.740
And when we think that and don't think it shows,

491
00:27:05.040 --> 00:27:05.860
it shows.

492
00:27:06.475 --> 00:27:06.975
So

493
00:27:07.674 --> 00:27:10.075
are they like, oh my gosh. Are they prepared?

494
00:27:10.075 --> 00:27:13.034
Like, I wonder if this is gonna be a sale or an appointment today.

495
00:27:13.034 --> 00:27:18.254
I wonder I wonder what room this is gonna be for. Like, they're not thinking that way. They're doing

496
00:27:19.370 --> 00:27:19.850
something else.

497
00:27:19.850 --> 00:27:24.029
The customer comes in, and in their mind, they're that customer is now an interruption

498
00:27:25.450 --> 00:27:29.789
from from could be Facebook for all we know. Right? But they're interrupting

499
00:27:30.570 --> 00:27:31.320
them, and

500
00:27:31.865 --> 00:27:34.525
and we, again, don't think it shows. They're not prepared

501
00:27:34.985 --> 00:27:36.925
to make a great greeting.

502
00:27:37.305 --> 00:27:38.365
They're not prepared

503
00:27:38.825 --> 00:27:44.685
to welcome that person in so that they feel as as they feel the gratitude

504
00:27:45.225 --> 00:27:48.980
that we are so happy that they're here. That is not happening.

505
00:27:49.440 --> 00:27:50.960
Sure. That's a great point. Right?

506
00:27:50.960 --> 00:28:02.340
And if we actually took that on in leadership, if we took that on and said, we want our customers, when they walk in the door, to feel loved and appreciated, and we are so happy that they're here.

507
00:28:02.434 --> 00:28:05.335
And we took that on, even did it for one week

508
00:28:05.715 --> 00:28:09.095
and really watched that, really, really dialed into that.

509
00:28:09.395 --> 00:28:12.215
I I assert we would have a really different,

510
00:28:14.755 --> 00:28:17.575
engagement. We would have a way different conversion rate.

511
00:28:18.019 --> 00:28:21.480
It would be different, but we are not doing it collectively

512
00:28:22.659 --> 00:28:23.159
collectively.

513
00:28:24.019 --> 00:28:27.879
Mhmm. So Yeah. That's a great point. You know, and it it's certainly

514
00:28:28.500 --> 00:28:31.159
and, Jesse, I know that you and Erica and,

515
00:28:31.855 --> 00:28:35.475
and I had talked about this on another in another call,

516
00:28:36.015 --> 00:28:36.755
and that,

517
00:28:38.015 --> 00:28:41.154
Jesse and Erica were in the last sales management program.

518
00:28:41.615 --> 00:28:42.115
And

519
00:28:43.215 --> 00:28:46.034
I just don't know that we take on

520
00:28:47.700 --> 00:28:52.440
the the whole breeding and what we're gonna do with it as a as a level of practice

521
00:28:52.900 --> 00:28:54.360
in a way that really matters.

522
00:28:55.220 --> 00:28:56.440
Right? And that,

523
00:28:58.020 --> 00:29:00.600
how are we practicing so that we're practicing

524
00:29:02.794 --> 00:29:04.575
let's say that if

525
00:29:04.955 --> 00:29:05.455
salesperson

526
00:29:05.755 --> 00:29:09.695
is up, customer walks in the door, that you watch them

527
00:29:10.075 --> 00:29:11.135
and the salesperson

528
00:29:11.674 --> 00:29:13.534
actually matches their pace

529
00:29:13.995 --> 00:29:15.054
to that customer.

530
00:29:16.080 --> 00:29:18.340
Right? That if the customer is moving slowly,

531
00:29:18.640 --> 00:29:21.059
they move slowly. That you wanna match

532
00:29:21.440 --> 00:29:24.740
what the energy is that they've come in with with yours.

533
00:29:25.360 --> 00:29:26.340
I know that

534
00:29:27.679 --> 00:29:28.500
we love

535
00:29:29.085 --> 00:29:29.825
how enthusiastic

536
00:29:30.445 --> 00:29:35.025
influencers can be, but that actually can be a lot for someone who's a compliant

537
00:29:35.405 --> 00:29:41.985
to be met with that level of you, you know, Cocker Spaniel puppy energy that is so we're so happy to see you here.

538
00:29:42.205 --> 00:29:44.705
So we wanna measure that in a way that

539
00:29:46.820 --> 00:29:48.759
is just more in keeping with

540
00:29:49.059 --> 00:29:50.039
what we have.

541
00:29:52.899 --> 00:29:55.080
Right? Sounds good. Thank you.

542
00:29:55.380 --> 00:29:58.919
Well, thank you for that. Okay. Anyone else?

543
00:29:59.955 --> 00:30:04.535
Who wants to be next? And anyone from trade showrooms as well because

544
00:30:05.315 --> 00:30:07.335
that's a little different. And it's

545
00:30:07.794 --> 00:30:09.495
it's funny that I watch

546
00:30:10.595 --> 00:30:11.655
people in,

547
00:30:14.340 --> 00:30:16.600
trade show rooms who have been in retail

548
00:30:16.980 --> 00:30:18.040
and successful

549
00:30:18.580 --> 00:30:19.800
as retail salespeople

550
00:30:20.580 --> 00:30:21.480
who have

551
00:30:22.260 --> 00:30:23.480
better skills

552
00:30:24.020 --> 00:30:27.000
in trade show rooms than people who have not.

553
00:30:27.645 --> 00:30:30.065
Because they've been in that world of

554
00:30:30.845 --> 00:30:32.865
creating an incoming stranger

555
00:30:33.405 --> 00:30:35.585
and making a connection with them.

556
00:30:36.925 --> 00:30:37.425
And

557
00:30:38.045 --> 00:30:42.785
I think that that's something to and does anyone up against I see that Tim's on the call.

558
00:30:44.660 --> 00:30:45.240
That anyone

559
00:30:45.860 --> 00:30:49.320
experienced that as trade showrooms. What do you expect

560
00:30:49.700 --> 00:30:53.240
when you have a dedicated customer base of designers

561
00:30:53.700 --> 00:30:55.880
who you either know or don't know?

562
00:30:57.255 --> 00:30:58.315
What's the protocol

563
00:30:59.095 --> 00:30:59.915
for incoming

564
00:31:00.455 --> 00:31:02.315
opportunities in a trade showroom?

565
00:31:03.415 --> 00:31:08.795
And, Tim, you may be the only one that I can actually identify here. But what do you notice, Tim?

566
00:31:19.360 --> 00:31:20.660
He may be otherwise engaged.

567
00:31:21.520 --> 00:31:22.020
Okay.

568
00:31:22.320 --> 00:31:22.820
So

569
00:31:28.185 --> 00:31:28.685
Hi.

570
00:31:29.545 --> 00:31:31.325
Hi. My name is Kiana.

571
00:31:31.865 --> 00:31:33.405
Hi, Kiana. So much.

572
00:31:34.105 --> 00:31:35.565
I have a question.

573
00:31:37.570 --> 00:31:39.270
So one of my main,

574
00:31:40.450 --> 00:31:42.470
like, I would say, is that

575
00:31:43.330 --> 00:31:46.310
I start greeting them with what I think

576
00:31:46.770 --> 00:31:47.830
is a neutral,

577
00:31:49.010 --> 00:31:51.804
comment. Like, it's a beautiful weather out there.

578
00:31:51.804 --> 00:31:55.265
Like, how how did you enjoy your commute getting here?

579
00:31:55.804 --> 00:31:56.544
And then

580
00:31:56.845 --> 00:31:59.585
they go back as to say, for example,

581
00:31:59.885 --> 00:32:01.345
oh, I hate the sun.

582
00:32:01.965 --> 00:32:05.245
It's too warm, and the commute was traffic. Like

583
00:32:05.920 --> 00:32:08.420
and then how do you bounce back from that?

584
00:32:09.040 --> 00:32:09.940
Ask a question.

585
00:32:11.280 --> 00:32:16.660
So ask a question. When they say it's too hot or I hate the sun, say tell me what you prefer.

586
00:32:17.040 --> 00:32:20.340
Or they say I hate traffic. It's like, how do you avoid it?

587
00:32:21.434 --> 00:32:22.414
Oh, I see.

588
00:32:23.595 --> 00:32:27.135
Right? And So And what what have to solve the problem.

589
00:32:27.595 --> 00:32:29.375
Right? That's not the problem.

590
00:32:29.755 --> 00:32:32.335
Right? All we wanna do is keep the Volley

591
00:32:32.635 --> 00:32:33.135
going.

592
00:32:34.580 --> 00:32:35.080
Okay.

593
00:32:35.460 --> 00:32:42.520
And so my next question, this is something that I had experienced with, and it was very awkward to me was that,

594
00:32:43.460 --> 00:32:49.000
clients come in, and they're kinda running away from anyone who think

595
00:32:49.445 --> 00:32:51.145
is going to approach them.

596
00:32:51.525 --> 00:32:55.865
And then when you get to say hi, they're like, we're just browsing,

597
00:32:56.325 --> 00:32:57.865
and and they continue

598
00:32:58.165 --> 00:32:59.705
running away from you.

599
00:33:00.805 --> 00:33:04.985
When would you accept the defeat that this person is

600
00:33:05.360 --> 00:33:11.780
actually browsing and has just does not want to engage with you, or when do you just keep pushing?

601
00:33:12.320 --> 00:33:14.660
Well, it it depends on how playful

602
00:33:15.360 --> 00:33:16.980
and persistent you are.

603
00:33:17.520 --> 00:33:17.760
Like

604
00:33:19.395 --> 00:33:21.255
and this will sound odd

605
00:33:22.755 --> 00:33:23.255
literally,

606
00:33:24.035 --> 00:33:24.535
but,

607
00:33:24.835 --> 00:33:29.475
you know, it could be one of those, alright. The per we're gonna race to the back of the store.

608
00:33:29.475 --> 00:33:34.215
It's about a 100 feet. The person that gets there first is gonna buy lunch today.

609
00:33:34.595 --> 00:33:37.690
Or, like, how can we be playful with that?

610
00:33:37.690 --> 00:33:41.130
Like, I know you're you're running as fast as you can to get away with me.

611
00:33:41.130 --> 00:33:45.630
If you just let me tell you where where some things are, I will let you keep running. Like

612
00:33:46.090 --> 00:33:50.830
but I say that but I say that with a caveat, and the caveat is this.

613
00:33:52.065 --> 00:33:53.684
You can't be playful

614
00:33:54.304 --> 00:33:55.365
if you're angry.

615
00:33:55.985 --> 00:33:58.245
You can't be playful if you're resentful.

616
00:33:58.865 --> 00:34:01.125
You can only be playful if you're playful

617
00:34:01.985 --> 00:34:06.405
and looking to actually enjoy them and have fun and aren't making them wrong

618
00:34:07.090 --> 00:34:08.310
for avoiding you.

619
00:34:09.489 --> 00:34:09.969
Right?

620
00:34:09.969 --> 00:34:14.929
That you're playful about it, and you're not taking it seriously, and you're not in your head like, what a jerk.

621
00:34:14.929 --> 00:34:17.730
How did I get this one? Two hours, I haven't had enough.

622
00:34:17.730 --> 00:34:22.665
Like, any of that stuff that's going on in our head that we don't think shows, it does show.

623
00:34:23.545 --> 00:34:27.145
Yes. Yes. But it's like, oh my gosh. How can you avoid me this long?

624
00:34:27.145 --> 00:34:31.165
I'm not that I'm not that diff like, whatever. Like, how can you make this

625
00:34:31.625 --> 00:34:37.324
fun and interesting? Because there I guarantee you get somebody on your on your team

626
00:34:37.779 --> 00:34:41.880
who does not have a problem with ops, does not have a problem with them,

627
00:34:42.179 --> 00:34:43.480
gets through everybody.

628
00:34:43.940 --> 00:34:47.960
And you gotta watch what they do because they have a highly flexible,

629
00:34:49.935 --> 00:34:51.715
highly open and approachable

630
00:34:52.255 --> 00:34:53.795
way about them

631
00:34:54.415 --> 00:34:57.715
that is not that people don't resist. They are literally

632
00:34:58.655 --> 00:34:59.155
irresistible.

633
00:35:00.255 --> 00:35:00.575
Yes.

634
00:35:00.575 --> 00:35:07.190
But if you consider that it's a practiced way of being, like, little children can be like that, but they're not all irresistible.

635
00:35:08.210 --> 00:35:09.430
Right? Yes.

636
00:35:09.890 --> 00:35:14.710
And and but it's a practiced way of being. So it's it it is practice being playful,

637
00:35:16.610 --> 00:35:17.110
generate,

638
00:35:17.505 --> 00:35:19.265
being grateful that they're here.

639
00:35:19.265 --> 00:35:23.505
Like, really be present to being grateful that these people are here.

640
00:35:23.505 --> 00:35:25.684
You get to work in a beautiful showroom.

641
00:35:25.984 --> 00:35:29.904
You get to sell home furnishings to help people have beautiful homes.

642
00:35:29.904 --> 00:35:32.885
Like, be present to your own stuff that's wonderful.

643
00:35:33.800 --> 00:35:37.820
Yes. Instead of, oh my god. It's been two hours and this is it? Like, seriously?

644
00:35:38.360 --> 00:35:40.700
What's what are they doing with those marketing dollars?

645
00:35:40.840 --> 00:35:44.780
Like, it's like, that's what's going on in their heads, and that's who greets them.

646
00:35:46.065 --> 00:35:47.765
Yes. That's very true.

647
00:35:48.464 --> 00:35:48.964
Right.

648
00:35:49.345 --> 00:35:50.805
Yes. Thank you so much.

649
00:35:51.105 --> 00:35:51.845
You're welcome.

650
00:35:52.065 --> 00:35:57.605
Now there's a there's a there's a company that many of you have heard about, retail company called Bob's Discount Furniture.

651
00:35:58.145 --> 00:35:58.645
And

652
00:35:59.105 --> 00:36:00.005
years ago,

653
00:36:00.840 --> 00:36:03.180
Bob's Discount Furniture came up with a

654
00:36:03.800 --> 00:36:04.700
an opening

655
00:36:06.120 --> 00:36:07.020
in the greeting.

656
00:36:07.160 --> 00:36:11.900
And if you know of them, they're, like, they're they're popping up everywhere across the country.

657
00:36:12.440 --> 00:36:15.980
They it is as you see it. There's no special order.

658
00:36:17.095 --> 00:36:18.075
So Bob's knows

659
00:36:18.855 --> 00:36:24.695
that you have one shot with this person because if they leave here, there's nothing new to call them about.

660
00:36:24.695 --> 00:36:27.575
There's nothing that just came in or there's it's it.

661
00:36:27.575 --> 00:36:32.630
What they see is if they don't find it the way it is now, that's it. So

662
00:36:33.170 --> 00:36:34.309
which doesn't mean

663
00:36:34.770 --> 00:36:36.069
anything other than that.

664
00:36:36.369 --> 00:36:36.869
So

665
00:36:37.250 --> 00:36:40.950
what they were doing, what they tried to do was to say,

666
00:36:42.849 --> 00:36:47.109
can I help you find something right away, or do you want a couple of minutes to yourself?

667
00:36:47.945 --> 00:36:50.205
Which is a wonderful, wonderful opening,

668
00:36:50.985 --> 00:36:53.305
except that they weren't doing both.

669
00:36:53.305 --> 00:36:58.205
They weren't doing it as the sales team was not doing it as an either or conversation.

670
00:36:58.665 --> 00:37:01.245
They were saying, do you want a couple of minutes to yourself?

671
00:37:01.670 --> 00:37:04.010
Now as a high dominant in the disc profile,

672
00:37:04.390 --> 00:37:06.730
I would say, like, get me somebody else,

673
00:37:07.190 --> 00:37:08.250
maybe on the inside.

674
00:37:08.870 --> 00:37:09.370
But

675
00:37:09.670 --> 00:37:13.350
there are people that aren't gonna respond to that, that they don't want a couple of minutes.

676
00:37:13.350 --> 00:37:16.170
They are like, you know, tap, tap, tap. Let's go.

677
00:37:16.655 --> 00:37:20.035
And so it didn't work because the salespeople

678
00:37:20.575 --> 00:37:28.275
use the part of the question that they were most comfortable with rather than asking it as a as a question that makes the customer comfortable.

679
00:37:28.734 --> 00:37:32.195
But there are and again, for those of you familiar with DISC,

680
00:37:32.580 --> 00:37:39.080
there are openings if you identify someone as a high dominant, I they always look like they're on a mission because

681
00:37:39.460 --> 00:37:40.920
they're always on a mission.

682
00:37:41.220 --> 00:37:47.000
So you can say to them, because they walk in, look right at you, don't smile, and say, where are the sectionals?

683
00:37:47.655 --> 00:37:49.035
Where where are the mattresses?

684
00:37:49.895 --> 00:37:53.655
Like, they and that's how it's gonna go. It's like, alright. You're on a mission. Follow me.

685
00:37:53.655 --> 00:37:56.635
Let's go. Like, that's the kind of response that they want.

686
00:37:56.935 --> 00:38:01.680
Whereas an influencer's gonna come in. You hear them before you see them. They're all excited.

687
00:38:01.680 --> 00:38:03.780
It's like, oh my god. This is so gorgeous.

688
00:38:04.320 --> 00:38:05.060
Like that.

689
00:38:05.680 --> 00:38:08.160
Esteadies are gonna come in, and they're

690
00:38:08.720 --> 00:38:09.540
they may

691
00:38:09.840 --> 00:38:13.300
say hi to you from a distance. They're often with someone else,

692
00:38:14.025 --> 00:38:16.605
but they don't initiate in a conversation.

693
00:38:17.625 --> 00:38:23.964
And compliance are not gonna look at you and are much more apt to say, give me a few minutes and browse unattended.

694
00:38:24.345 --> 00:38:25.484
So when we understand

695
00:38:25.785 --> 00:38:26.285
how

696
00:38:26.900 --> 00:38:30.440
by style and wiring they're apt to act,

697
00:38:30.980 --> 00:38:31.960
then we can

698
00:38:32.260 --> 00:38:32.760
amend

699
00:38:33.460 --> 00:38:34.280
and adjust

700
00:38:35.060 --> 00:38:35.880
our greeting

701
00:38:36.260 --> 00:38:37.320
to be like that.

702
00:38:37.620 --> 00:38:39.720
So between getting to neutral,

703
00:38:40.535 --> 00:38:41.035
voice

704
00:38:41.495 --> 00:38:44.715
match, body match, identifying and adapting to disc,

705
00:38:45.015 --> 00:38:47.755
just that alone, you've got a shot

706
00:38:48.375 --> 00:38:49.195
at creating

707
00:38:49.735 --> 00:38:51.675
a greeting that that customer

708
00:38:52.455 --> 00:38:53.195
will appreciate.

709
00:38:55.359 --> 00:38:58.180
But it takes some work on our part to do that.

710
00:39:00.960 --> 00:39:03.140
Okay. What are the questions you have?

711
00:39:08.815 --> 00:39:11.475
How about those people that come in on the phone?

712
00:39:14.895 --> 00:39:17.395
I think we have a special place for them.

713
00:39:18.095 --> 00:39:20.675
You know, they come in on the phone and I don't know

714
00:39:22.820 --> 00:39:24.440
what we think. But

715
00:39:26.660 --> 00:39:29.640
I did an exercise with a team in Florida once,

716
00:39:31.140 --> 00:39:32.680
and it was just on this topic.

717
00:39:33.300 --> 00:39:35.160
And I asked them

718
00:39:35.765 --> 00:39:38.185
because there were a lot of complaints about the customers.

719
00:39:38.485 --> 00:39:43.445
So I said, alright. So up on a flip chart, I started to make a list. And I said, alright.

720
00:39:43.445 --> 00:39:44.585
Let's just list

721
00:39:45.205 --> 00:39:46.345
all of the things

722
00:39:46.645 --> 00:39:47.545
that the customer

723
00:39:48.005 --> 00:39:51.145
should. And I put that up on the should be doing

724
00:39:52.140 --> 00:39:53.440
when they walk in the door.

725
00:39:54.220 --> 00:39:56.960
Like, what are the shoulds that the customer should be doing?

726
00:39:57.260 --> 00:39:59.839
And we listed, and we filled a page.

727
00:40:00.220 --> 00:40:03.680
They should say hello. They should look at me. They shouldn't turn around.

728
00:40:03.915 --> 00:40:08.735
They should hang up their phone. They should. They should. They should. Like, we filled a page.

729
00:40:09.755 --> 00:40:10.895
We filled a page.

730
00:40:11.835 --> 00:40:12.335
And

731
00:40:13.195 --> 00:40:14.175
consider that

732
00:40:14.955 --> 00:40:17.295
should always precedes a resentment.

733
00:40:17.960 --> 00:40:21.019
When we say should, there's some resentment sure to follow.

734
00:40:21.640 --> 00:40:24.619
So when we looked at all of the shoulds that

735
00:40:25.000 --> 00:40:26.140
that customer

736
00:40:26.680 --> 00:40:28.140
should be demonstrating,

737
00:40:28.920 --> 00:40:30.619
doing when they walk in,

738
00:40:31.240 --> 00:40:33.500
there was so little room,

739
00:40:34.055 --> 00:40:37.115
so little room for humanity or anything.

740
00:40:37.495 --> 00:40:39.835
That customer had to be perfect.

741
00:40:41.255 --> 00:40:45.275
When the fact of the matter is, the only thing that should happen

742
00:40:45.735 --> 00:40:48.795
is that we should be grateful that the door opened,

743
00:40:49.790 --> 00:40:50.690
and that's it.

744
00:40:51.950 --> 00:40:55.890
Right? The rest is the work up to us. Our ineffectiveness

745
00:40:56.750 --> 00:40:59.650
with the customer isn't reflective of them.

746
00:41:00.109 --> 00:41:01.250
They are reflective

747
00:41:01.550 --> 00:41:02.290
of us.

748
00:41:05.285 --> 00:41:05.785
Right?

749
00:41:06.164 --> 00:41:08.825
So if we're a little grumpy or impatient

750
00:41:09.285 --> 00:41:12.505
and we're noticing that everybody today is grumpy or impatient,

751
00:41:13.125 --> 00:41:18.825
it's not that everyone today is grumpy or impatient. It's that that's the energy that greeted them,

752
00:41:19.299 --> 00:41:21.240
and that's what they reacted to.

753
00:41:22.900 --> 00:41:24.200
And if if

754
00:41:24.900 --> 00:41:26.200
if we are

755
00:41:27.299 --> 00:41:29.240
a high steady, let's say,

756
00:41:29.779 --> 00:41:31.640
and we think for a greeting

757
00:41:32.099 --> 00:41:33.000
to be effective,

758
00:41:33.700 --> 00:41:34.200
then

759
00:41:34.674 --> 00:41:38.595
we really have to have talked to each other. We need to know about their children. We need to

760
00:41:39.394 --> 00:41:42.214
then we have an unreal unrealistic

761
00:41:42.835 --> 00:41:43.335
expectation

762
00:41:44.035 --> 00:41:45.575
of how much of a connection

763
00:41:45.954 --> 00:41:47.494
we should have with this customer.

764
00:41:47.795 --> 00:41:49.494
We don't need that much of a connection.

765
00:41:50.840 --> 00:41:54.380
Consider that they need to barely tolerate us

766
00:41:55.320 --> 00:41:56.780
at the end of a greeting.

767
00:41:57.080 --> 00:42:02.380
They need to just allow us to start asking them questions. They don't have to like us.

768
00:42:03.995 --> 00:42:08.095
They don't have to like us. They just have to allow us to ask them some questions.

769
00:42:08.635 --> 00:42:14.495
Asking questions, sketching the room, spending time with them, that's what's gonna build the connection.

770
00:42:15.195 --> 00:42:17.730
But it's kinda like getting married on the first date.

771
00:42:17.890 --> 00:42:20.869
That's not what we should expect the greeting to be.

772
00:42:22.290 --> 00:42:25.910
What we need to do is we need to work more at the greeting

773
00:42:26.369 --> 00:42:27.510
to create more

774
00:42:28.850 --> 00:42:29.350
comfort

775
00:42:29.730 --> 00:42:31.109
that they walk into

776
00:42:31.575 --> 00:42:33.675
and comfort that we express

777
00:42:34.375 --> 00:42:38.075
so that they're comfortable with us. That's what we need to do.

778
00:42:38.535 --> 00:42:40.234
They're doing whatever they're doing.

779
00:42:41.734 --> 00:42:42.474
But what

780
00:42:43.175 --> 00:42:43.675
contributes

781
00:42:44.055 --> 00:42:44.555
to

782
00:42:45.110 --> 00:42:47.770
a customer saying I'm just browsing is

783
00:42:48.390 --> 00:42:52.090
that whatever preceded us, whether it's another store

784
00:42:52.950 --> 00:42:56.550
or a fight with their spouse or something before they walked in the door.

785
00:42:56.550 --> 00:42:58.970
Like, it it has absolutely nothing to do with us.

786
00:42:59.744 --> 00:43:00.244
Right?

787
00:43:01.505 --> 00:43:03.204
Or it it

788
00:43:03.505 --> 00:43:04.484
it's a response

789
00:43:04.865 --> 00:43:08.565
to how may I help you or what brings you in today?

790
00:43:09.105 --> 00:43:09.605
Because

791
00:43:10.144 --> 00:43:12.884
I I have done exercises with teams

792
00:43:13.184 --> 00:43:14.404
just on this.

793
00:43:14.780 --> 00:43:22.000
And the and the exercise is to practice asking different questions at the door and we'll

794
00:43:22.460 --> 00:43:23.280
pair up

795
00:43:24.220 --> 00:43:29.855
and customer walks in and the salesperson says, how may I help you today? It's like, wait a minute.

796
00:43:29.855 --> 00:43:31.714
Stop action. We're practicing

797
00:43:32.494 --> 00:43:33.635
doing something different

798
00:43:33.935 --> 00:43:34.675
right now.

799
00:43:36.015 --> 00:43:37.474
And the and the

800
00:43:37.775 --> 00:43:38.275
the

801
00:43:38.815 --> 00:43:43.850
habit of saying, how may I help you and what brings you in today is so strong

802
00:43:44.230 --> 00:43:46.170
that they can't couldn't stop themselves.

803
00:43:48.150 --> 00:43:49.770
So notice when that happens.

804
00:43:51.350 --> 00:43:52.890
Right? Notice when that happens.

805
00:43:53.990 --> 00:43:54.490
Okay.

806
00:43:55.885 --> 00:43:58.225
Does anyone have some opening questions

807
00:43:58.845 --> 00:44:00.785
that you have found to be effective

808
00:44:01.485 --> 00:44:01.985
or

809
00:44:02.285 --> 00:44:04.785
places to stand or sit

810
00:44:05.485 --> 00:44:05.985
or

811
00:44:06.845 --> 00:44:09.985
that you have found in a variety of situations

812
00:44:10.950 --> 00:44:12.410
tends to work well.

813
00:44:12.710 --> 00:44:15.050
And if we have any salespeople on the call,

814
00:44:15.510 --> 00:44:17.750
we'd love to hear from you on that too. But any

815
00:44:18.470 --> 00:44:21.210
anything that you've tried that you have found to be

816
00:44:23.775 --> 00:44:24.674
an effective

817
00:44:25.855 --> 00:44:28.275
opening statement or opening question

818
00:44:30.815 --> 00:44:32.434
that you wanna share with the group?

819
00:44:45.920 --> 00:44:49.540
Okay. Or a response to I'm just browsing. How about that?

820
00:44:52.475 --> 00:44:52.975
No?

821
00:44:55.195 --> 00:44:55.695
Okay.

822
00:44:56.395 --> 00:44:56.895
So

823
00:45:00.155 --> 00:45:04.895
I encourage you then to take a look at for those of you who are salespeople on the call,

824
00:45:05.355 --> 00:45:06.495
I encourage you

825
00:45:06.990 --> 00:45:07.490
to

826
00:45:07.950 --> 00:45:08.450
either

827
00:45:09.470 --> 00:45:10.369
get a buddy

828
00:45:11.150 --> 00:45:13.170
who can watch you greet the customer.

829
00:45:13.630 --> 00:45:16.369
Like, if they're behind if they're behind you in rotation,

830
00:45:20.204 --> 00:45:21.984
then have them observe

831
00:45:22.444 --> 00:45:22.944
you

832
00:45:23.484 --> 00:45:26.845
and watch what you do that's unknown to you. You have blinders on.

833
00:45:26.845 --> 00:45:31.345
It's just it's in your blind spot. You don't even see or know that this is happening.

834
00:45:31.484 --> 00:45:33.345
And for them to really observe

835
00:45:34.000 --> 00:45:39.060
where you greeted them, what you said, what the customer said, what your action was, they may even

836
00:45:39.600 --> 00:45:42.980
sit in a place that they can really get a a good view of this.

837
00:45:43.120 --> 00:45:45.620
But I encourage you as salespeople to be,

838
00:45:47.365 --> 00:45:48.665
to be inquisitive

839
00:45:49.605 --> 00:45:54.105
about your own performance and to put your performance at the end of your arm

840
00:45:54.565 --> 00:45:59.625
instead of defending it with that's just the way I do it. And, like, let that go.

841
00:46:00.600 --> 00:46:01.100
Because

842
00:46:01.880 --> 00:46:05.740
the biggest things that DISC provides are behavioral flexibility

843
00:46:06.360 --> 00:46:07.820
and emotional objectivity

844
00:46:08.440 --> 00:46:13.484
that we can when we can understand ourselves and our wiring as a DISC person

845
00:46:13.945 --> 00:46:16.365
and then understand how to how to,

846
00:46:16.744 --> 00:46:19.325
identify and adapt what other people are,

847
00:46:19.865 --> 00:46:21.565
it gives us a lot of,

848
00:46:23.865 --> 00:46:24.365
information

849
00:46:25.839 --> 00:46:26.339
to

850
00:46:27.119 --> 00:46:27.359
have

851
00:46:28.000 --> 00:46:30.420
to to speed it up, slow it down,

852
00:46:30.720 --> 00:46:33.060
be more energetic, be more subdued,

853
00:46:34.240 --> 00:46:36.099
that that really is gonna resonate

854
00:46:36.560 --> 00:46:37.460
with the customer.

855
00:46:38.234 --> 00:46:44.015
And so that's one, is to have someone observe you and tell you what they're seeing.

856
00:46:44.474 --> 00:46:49.134
Two is to start to build some opening questions and some behavioral flexibility

857
00:46:49.835 --> 00:46:52.494
around how you greet people and where you greet them.

858
00:46:53.400 --> 00:46:58.059
Right? And what you say is and have have a variety of opening statements and questions

859
00:46:58.440 --> 00:47:00.700
so that you can use them and see if they work.

860
00:47:01.079 --> 00:47:04.700
And then the third thing is salespeople. I would say you wanna cultivate,

861
00:47:05.079 --> 00:47:06.619
say, three to five responses

862
00:47:07.005 --> 00:47:08.464
in the form of a question

863
00:47:09.005 --> 00:47:12.704
that when someone says I'm just browsing, you have as a response.

864
00:47:13.085 --> 00:47:15.025
So those three things as salespeople

865
00:47:15.724 --> 00:47:19.744
have someone observe you, and you observe other people so that you can do the same for them.

866
00:47:19.980 --> 00:47:26.720
Come up with some opening questions and statements, and also come up with three to five responses when someone says I'm just browsing

867
00:47:27.020 --> 00:47:29.280
and see if that gets you more distance.

868
00:47:29.580 --> 00:47:33.440
And put a put a time frame on it. Say I'm gonna do this for three days

869
00:47:34.185 --> 00:47:38.765
as an experiment and see what I do. Because when sometimes when we take things on as an experiment,

870
00:47:39.225 --> 00:47:41.085
it gives us a little bit more,

871
00:47:42.985 --> 00:47:45.005
less resistance and more openness

872
00:47:45.465 --> 00:47:46.205
is one.

873
00:47:49.290 --> 00:47:52.270
Oh, thank you, whoever said this. Being oh, it's Erica.

874
00:47:52.570 --> 00:47:55.710
Being busy is our best way of connecting. Our visual team

875
00:47:56.170 --> 00:48:00.590
I just lost that. Our visual team gets a lot of questions for in all locations.

876
00:48:00.730 --> 00:48:03.150
That's absolutely right. That's why one of my favorite

877
00:48:03.684 --> 00:48:11.684
greetings is either over the shoulder or if you're up, go sit near the front door with your thank you notes and then look up when they come in and say, oh, hi.

878
00:48:11.684 --> 00:48:15.065
Welcome in. Come on in. We're just doing some stuff here or that.

879
00:48:15.285 --> 00:48:17.464
Like, having them interrupt you intentionally.

880
00:48:18.309 --> 00:48:19.609
Alright. That's for salespeople.

881
00:48:20.230 --> 00:48:21.049
For managers,

882
00:48:21.670 --> 00:48:23.369
you wanna start looking at

883
00:48:24.630 --> 00:48:25.770
what's really happening.

884
00:48:26.549 --> 00:48:31.475
You and as the same way that I mentioned for someone to observe a salesperson,

885
00:48:32.015 --> 00:48:37.075
the manager should do the same. Is that salesperson in position? Is their head in the game?

886
00:48:37.375 --> 00:48:38.275
Are they prepared?

887
00:48:38.575 --> 00:48:40.515
Are they expecting to do something

888
00:48:40.815 --> 00:48:43.395
and produce an outcome with this opportunity?

889
00:48:43.935 --> 00:48:44.915
Are they happy?

890
00:48:45.350 --> 00:48:46.250
Are they grateful?

891
00:48:46.710 --> 00:48:50.330
Are they have they shaken off whatever is in the way?

892
00:48:50.630 --> 00:48:55.770
Do five we should probably do five jumping jacks before someone walks in the door.

893
00:48:55.990 --> 00:48:57.930
There's a team that I work with in Milwaukee,

894
00:48:58.415 --> 00:49:02.835
and one of the things that they do is you don't get in rotation if you're not up.

895
00:49:03.855 --> 00:49:04.655
You just don't.

896
00:49:04.655 --> 00:49:09.875
Like, you go to the bottom rotation till you get up and are ready to work with someone, which I think is lovely, actually.

897
00:49:10.255 --> 00:49:11.155
So managers

898
00:49:12.000 --> 00:49:14.980
practice this with your people, with your team.

899
00:49:15.120 --> 00:49:22.740
Either do it in short skill drills for them, bring it into the huddle, do it as a meeting, slice it up into lots of different things

900
00:49:23.120 --> 00:49:26.260
so that and if someone's struggling, if someone has

901
00:49:27.225 --> 00:49:28.285
two ops

902
00:49:28.825 --> 00:49:31.965
and hasn't gotten anywhere, they should not get another one

903
00:49:32.905 --> 00:49:37.485
because they're gonna do the same thing. So unless you interrupt what they are doing,

904
00:49:38.265 --> 00:49:42.960
they really have they're not in a good place to take another one because they're gonna do the same thing.

905
00:49:43.920 --> 00:49:44.420
Right?

906
00:49:44.880 --> 00:49:48.660
So you want your the sales manager needs to monitor that.

907
00:49:48.720 --> 00:49:51.780
I mean, it would be great if salespeople thought, I've had three strikeouts.

908
00:49:52.240 --> 00:49:53.780
I should not be in rotation.

909
00:49:54.240 --> 00:49:56.020
But most aren't gonna do that.

910
00:49:56.505 --> 00:49:57.005
Right?

911
00:49:57.305 --> 00:49:58.765
So you want this

912
00:49:59.144 --> 00:50:00.684
you could have a breakthrough

913
00:50:01.224 --> 00:50:02.285
as a team

914
00:50:02.664 --> 00:50:09.244
in this one area, but it is absolutely gonna take a village to do it, and everyone's gonna be uncomfortable.

915
00:50:09.944 --> 00:50:11.325
But consider that

916
00:50:11.670 --> 00:50:12.170
Discomfort

917
00:50:12.790 --> 00:50:15.849
is how you know you're practicing something different.

918
00:50:16.230 --> 00:50:17.930
Discomfort is the measure

919
00:50:18.630 --> 00:50:21.290
of progress. It's not something to avoid.

920
00:50:22.550 --> 00:50:24.010
Right? And so that

921
00:50:24.425 --> 00:50:28.205
you can either be uncomfortable learning new ways or you can be uncomfortable

922
00:50:28.585 --> 00:50:32.765
having five straight ups and nothing happened. Like, pick which discomfort you want,

923
00:50:33.385 --> 00:50:35.005
but one of them's gonna win.

924
00:50:35.305 --> 00:50:37.645
Okay. So any other questions?

925
00:50:38.505 --> 00:50:39.405
How does your,

926
00:50:40.740 --> 00:50:44.440
how does who aren't up? How does your handle associates who aren't up?

927
00:50:44.980 --> 00:50:48.180
If you're if you're not up, then you need to get up.

928
00:50:48.180 --> 00:50:52.280
They either have a conversation, go talk to the sales manager, literally,

929
00:50:52.615 --> 00:50:56.215
jumping jacks. Like, Tony Robbins would say that. Like, do jumping jacks.

930
00:50:56.215 --> 00:50:58.475
So do something that's gonna give you a physical

931
00:50:58.775 --> 00:51:01.995
state change so that your head's not in the same game.

932
00:51:02.775 --> 00:51:05.035
Right? But if you're not ready

933
00:51:06.400 --> 00:51:12.100
or if you're still drinking your coffee and you're up, it's like, nope. You're gonna skip this one.

934
00:51:12.160 --> 00:51:14.340
The person who's ready is gonna take it.

935
00:51:15.600 --> 00:51:19.140
And their their close ratio is 50%.

936
00:51:21.065 --> 00:51:21.724
Just saying.

937
00:51:22.664 --> 00:51:24.285
When you take this seriously

938
00:51:24.825 --> 00:51:29.644
and look to make an impact and a difference in this step in the process,

939
00:51:30.265 --> 00:51:33.005
everything else will change. I promise you.

940
00:51:33.065 --> 00:51:38.400
And I really encourage you to learn more about DISC and how that impacts

941
00:51:38.700 --> 00:51:39.200
everything,

942
00:51:39.980 --> 00:51:41.760
especially behavioral flexibility

943
00:51:42.140 --> 00:51:43.440
and emotional objectivity.

944
00:51:44.380 --> 00:51:45.600
Right? So that

945
00:51:45.900 --> 00:51:46.800
you can be

946
00:51:47.340 --> 00:51:50.720
open to everyone that walks in the door and grateful that they're here.

947
00:51:52.435 --> 00:51:54.055
Okay. Any other questions?

948
00:51:56.435 --> 00:51:58.375
Alright. Well, thank you. So

949
00:51:58.755 --> 00:52:02.295
speaking of DISC, for the next two, August and September,

950
00:52:02.835 --> 00:52:04.695
this is gonna be about DISC.

951
00:52:05.190 --> 00:52:11.450
So the August meeting is gonna be how do what it means to you to understand your DISC profile.

952
00:52:12.230 --> 00:52:14.730
And then the September meeting is gonna be

953
00:52:15.030 --> 00:52:21.075
identifying others and how to adapt to other people. So it's two meetings on disc. One is about you.

954
00:52:21.135 --> 00:52:25.454
The other is about them. So I really encourage I'm gonna be talking about those in the,

955
00:52:26.255 --> 00:52:31.714
in the blogs for each month, but I really encourage you to to start to play with that

956
00:52:32.255 --> 00:52:33.555
as a way of

957
00:52:34.390 --> 00:52:37.850
managing your and coaching your sales team and as a way for salespeople

958
00:52:38.710 --> 00:52:40.490
of being behaviorally flexible

959
00:52:40.869 --> 00:52:42.330
with all of their opportunities.

960
00:52:43.030 --> 00:52:47.515
And, of course, I'm here if you have any questions, so reach out. So thank you. Thank you.

961
00:52:47.515 --> 00:52:48.955
Thank you for being on the call.

962
00:52:48.955 --> 00:52:53.375
You still have sixteen days left in July to make goals, so go do that.

963
00:52:53.755 --> 00:52:54.255
And

964
00:52:54.875 --> 00:52:57.055
I'll talk to y'all soon. Thanks, everyone.

965
00:52:58.155 --> 00:52:58.895
Thank you.

966
00:52:59.675 --> 00:53:01.295
Bye, Marybelle. Bye.

