Sounds good.
- Hello, everyone. My name is Calin Carelli. This is Karen Nola. I'm here with Carrie
who volunteered to have a chat about her business and how she uses Oclaro
and all that kind of stuff. So
- Carrie, welcome, and thanks for for doing this. - Thank you so much for having me calvin. - Alright.
So
Yeah. Tell us a little bit about about who you are and what you do, what your business is about.
- Sure. Well, I'm a holistic psychotherapist
in Central Florida.
And I found that while I love my clinical work, my heart started calling me to something larger, which is to develop a coaching academy for therapists and healers all over the world so they can build their profitable and rewarding practices.
So my work is in a bit of a transition right now, but it's been
really exciting and Cimlero has come in
so handy for this as well.
- Excellent. Well, I'm glad to hear that.
So it sounds like you're you're in that boat that I know a lot of people too.
Like, you come from this place of a successful practice in your case, psychotherapy.
It could be coaching, acupuncture.
It could be all kinds of things. And now
you wanna transition to something. And so part of it, as you said, to, you know, something
- something bigger was that the word that used? Or - -- - Mhmm.
- --
- I know there's also for many
AAA financial anchor just like, you know, you're selling your time in sessions.
It just becomes a grind at some point. I don't know if that's a case for you.
Yes. Yeah. So
so doing some products on the side will will or like in combination with will help
offset that. So you can get back into the joy of of doing your your practice again.
Is that actually your goal? Or do you wanna keep doing your your your own private active
or would you like to transition to an entirely
product based business? Do you know?
- For right now, I really enjoy the clinical work of small caseload.
To me being in the trenches and doing the healing work, it keeps me really present to my own healing, and it also keeps me present to what the therapists and other healers I'm working with are going through in their practices.
And right now, that feels really important to me.
So I don't know what the universe has in store as we move forward, but for now, I'm really enjoying that balance between between the 2 worlds.
- Yeah. Yeah. Actually, yeah. That's something that that I find.
That's something that I hear a lot too from from others. Is is this
Like having
doing the the the intimate work with with clients 1 on 1
also really helps you inform
some of the the products that you make. I don't know if that again.
Again, if that's the case for you, but typically, there's a nice back and forth there.
- Absolutely. Yeah.
I mean, I've written a couple of books and I have I do workshops and and different things.
So those are those are great supplements
and always just getting to hear from my clients and staying connected to the healing world is is a huge part of that for me.
I feel like at my heart and soul, that's that's such a huge aspect of who I am. But
And in the same sense, I don't really find that my business coach self is much different than my healer self.
Because to me, it's really about being present with who we are from the inside out and learning how we can bring that into our business.
Right? So
I don't know that I feel terribly different even though I might be working in a different capacity.
I always try to bring
- all of my tools and and whole self to the table to be able to be of service. - Right.
So what's the what's the format for the work that you do around practice building?
What does that look like?
- Sure. Well, I have a 6 module e course that people can go through.
It's self paced, basically guiding them through what I call
you know, my model of practice building from the inside out.
So I find that a lot of people start with the logistics.
They wanna get excited about finding their space and who they're gonna rent from and with and and getting their pretty furniture.
But the reality is if you don't have any clients and you're not aligned with the clarity of your vision, those things are kind of irrelevant.
So I kind of help people build from their clarity of vision to their authentic marketing formula and then getting the logistics in place.
So kind of from the ground up and my e course takes them through that process.
And then if they'd like more support, I do have
what I call the designer ideal practice coaching academy where I walk alongside them in the module step by step.
Helping them to build their practice with some more support.
Great.
And so
- What how how did you how did you come across some plural?
- Well, I crossed some plural's path in Marie Forleo's b school.
And started hearing other people talking about it as a resource.
And honestly, I found myself really sabotaging the growth of my business because
I kept saying, oh, I don't have a tool to do that. Oh, I'm not that tech savvy.
I don't know how to do that. Oh, I don't have that much money to invest right now. I can't do that.
And so when I came across Simparo
and realized there's, you know, a trial and I could start small and grow from there, it just it didn't make sense anymore to keep that fear keeping me small, and I had no more excuses or justifications
to not move forward. It just was like, Harry, this is a no brainer here. So we we gotta do this.
- Actually, that's that's really great to hear. I love that.
Yeah. It's something that I find
a lot of people do is, like, I mean, we're all scared of of growing. Right?
We're all scared of of doing something new, stepping into a bigger version of ourselves.
And so it's it's like whatever excuse is out there that's really convenient is something that we're gonna be really tempted to hold on to.
And I find
technology
- tends to be 1 or not for me, obviously. But but - -- - Sure. -- for a lot of people, I find - -- For us.
- -- - I have a lot of other great excuses. But yeah.
Technology is a really convenient 1. Mhmm.
- You know, - a lot of people to use. And yeah. So we really wanna
we really wanna eliminate that as as as as an excuse.
- For people. - Absolutely.
- Yeah. - It's it's really helped me and it was 1 of those times when I just kind of took the leap and
and it's worked. It's been such a such a blessing. I find that the vibration of Simparo,
the the energy and the vibration that you guys and your team put into it, it just it it bounces off my business and and back and forth.
So it just makes sense to to partner with another business that is coming from the same mindset and heart space
that I was. And I've really found that to be true with with your program.
- I love that. I love that. Thank you so much. I mean, that's exactly what we what we intend to do.
I remember
an interview
or
So a while ago with Steve Jobs talking about creating products that had the spirit of enlightenment
- about - them -- Yes. - And even though you might not, as a consumer, necessarily
and
consciously
realize that, still affects you and it's still there and it's still real.
So that'll make me really happy to hear.
- I I can feel it.
And I gotta tell you just before we got online here, I was setting up I'm doing a webinar coming up, and I was setting up 1 of my
my funnels and my back end in Simparo. And I accidentally,
not really,
clicked something. And I get this beautiful quote, never seen it before.
This beautiful landscape and it's talking about boundaries.
And I was like, you know, damn it spirit.
If I'm not working on that right now, like literally having to call a couple people and set some boundaries and take care of myself and my body was talking to me earlier with some tension and I asked like, what is this about?
And then I forgot about it. Jumped on Simpler,
quote unquote, accidentally clicked that button and found that inspiration.
So that's the kind of stuff.
That you don't find in big business, you know, with people who are all about making the money rather than really partnering with their people.
- So I wanna thank you. I didn't even get to tell you that yet. - So -- Alright. - -- I appreciated that.
- Thank you. I'm
really excited to hear that too. Something we put in
about a month ago, I think.
- Okay. So it is new. Because I was like, have I missed this? - Yeah.
And I haven't really done much to talk about it because I I like that it's a little bit, you know, secret and you you kinda discover it.
But it's all my my own photos that's in there. It's all my
my quotes actually are, you know, not obviously things I came up with in the sense I learned all this stuff from all other places.
Right? But It was beautiful. Yeah. Fun.
Great.
Yeah. So so what
like, what was the experience like to start out like, from nothing,
getting started with some plural and and,
you know, to actually having products out there, customers
- coming in, money coming in and all that. - Yeah.
It it was amazing.
Like, I didn't even know there was this this prosperity on the table for me truthfully, you know, having always exchanged
my time for money. There was always the ceiling.
There's only so much of me and and so many hours I have in the day to see.
And I've always for the last close to 8 or 9 years, I've had a very full practice.
So I was kind of reaching these ceilings and that was frustrating. So
finding Simparo and being able to have these sales coming in while I'm sleeping, it it was genius to know that I was
serving these people that I might not even know who they are, but I'm getting these emails that they're purchasing my products, and I I hope benefiting from them.
It was amazing.
And just, you know, I'm not always about the numbers, but I think it just speaks to see, the more money I have, the more service I can I can be of?
And to me as I am more abundant, it it to me is a sign of how many people I've helped and supported.
So I love that. And just in the last probably 3 or 4 months. I've made an additional 25000
dollars in revenue. And I know that that is as a result of of diving into Simparo
and launching these new
products and programs that I didn't have a way to to do before in my business.
- Beautiful.
Beautiful.
So
were you was this, like,
when you started at started with some player, was that, like,
you had no kind of online product business experience at that time? Had you yeah.
How long had you thought about it? Had you kinda studied that world for a while?
Or was it all pretty new?
- It was relatively new. I mean, I had played around with a couple of different
things, but
I because they were difficult to use, I kept letting that be an excuse to not move forward or to not actually launch.
It was like a complete failure to launch was like an excitement, and I thought I had an idea, and then it would be like, you know.
But like I said, once I found Simparo, I just couldn't
the excuses. It was so easy to use. I couldn't trick myself out of making it happen.
And every time I would email you freaking out and I get something right back.
And I was like, oh, gosh. Alright. Mhmm.
But it was, like, exciting on the 1 hand, but terrifying on the other because the universe was, like, no.
Damn customer service, you know.
So so basically, yeah, I was the first serious try that I that I gave my business, and I had been thinking about it probably for 6 months to a year really seriously
and really looking for something
that I knew would work. Mhmm.
Yeah.
- Yeah.
Yeah. I know. I know. Like the
this
we we had a conversation a a few months back around this concept of turning pro.
- Like, when you - -- - Mhmm.
-- like, it's it's great with this gestation gestation period, but then you get to this point where you're like, okay.
Gonna do it.
I'm gonna be as professional about it as I am and have been about my practice for the past, you know, 09:10 years.
- Right? - Mhmm. - And - Yes.
I felt like I was in labor for far too long, and it was like, we need to get this baby out of here, like, yesterday.
So To me, Simpara was almost a midwife. It helped me to burst my products into the world. I mean,
- truthfully. - I'm gonna I'm gonna have to write that down.
We're working on a new marketing site these days. So
- I love it. Testimonials
- live in action. - Yeah. Yeah. I got 1 just spontaneously yesterday
through the support from someone else who said,
who just signed up to up for Simparo and has, like, sounds like a similar experience.
And she's, like, tried all kinds of other
member sites and solutions out there, and they were super frustrating.
And now she's really excited about her business again, and some clearer and some clearer call stuff.
So I'm like, yay.
- Yes. Isn't that what it's about? You know, you're not you're you're doing it to to help people.
And another thing I love is, like, our our Facebook community, our Simplera Facebook community, where you're constantly asking for our feedback, not doing what you wanna do,
I'm sure there are some of that, but asking us, you know, what do you need in your business?
And what can I put on the priority list as we continue to grow? And develop new solutions.
And to me, I I've never
had a relationship with another product software program where I felt such a part of the growth
of the
of the product.
- So that's been really special to me. - Yeah.
I I really I mean, that's so much part of what I love is to to get to know you
and your business, what you're doing, and and, you know, our customers, in general, like, knowing
who who
who you are and how how we serve serve you in in this
feeling of cocreating the product together. Mhmm.
So, yeah, I have tons of ideas, but it's it's in you know, when you start using it and you have feedback and, you know, bounces back and forth and we talk about it and then then, you know, things take shape in a different form.
- That's the fun part. - Mhmm. Mhmm.
- Yeah. Yeah.
So, yeah, in terms what what has been your your
the biggest breakthrough that you've had
ingo in transitioning to a product based business so far.
- I think the freedom and flexibility
in my in my lifestyle
just knowing that I can be of service while without the hustle.
Because isn't that what it's about?
You know, I'm sitting here telling my clients about self care and living life from your heart and doing what you want.
And
I I love my work, and that's a great part of it, but the transition into product based service
has helped me to be more free
in actually living my life. And
while work is my passion and I do love it, I wanna play too.
And the way that I had my business set up before in service based,
it wasn't allowing for that. And I didn't even realize how
kinda cramped up I had gotten in that until I had that freedom.
Like, I'm just getting back from a month out in an oceanfront condo in San Diego.
That my product based business gave me the flexibility
to enjoy, to afford,
and to enjoy. And
Yeah. I came back refreshed and ready and more ideas and
motivation and
inspiration.
- So all of it I think goes hand in hand. That's been huge for me. - Yeah.
So you're experiencing
location to dependents for the first time.
Yes. Many years. Yeah.
- Yeah. - It
can be it can be where you are. And this and this I imagine also, like, this decoupling
- of of time and money. Right? Yeah. That is not you don't have to run faster - --
- Mhmm. -- - to, you know,
to make more money
or
or, like, I mean, you can always double your prices. You know what I mean?
But but there's still this limit
and that as other consequences in terms of who you can serve and and
- all that stuff. So yeah. - Exactly.
- Yeah. - Yeah.
Sweet.
What's what's your
what will you say to someone else in the in a situation like you've been in who has a practice, acupuncture,
coaching, psychotherapy,
whatever it may be.
And he's interested and he's curious about transitioning to something that involves products.
- Yeah.
I say feel the fear and do it anyway. Mhmm.
You know, I I think that's what really stops us is this story that we we can't do it or we don't know how to do it or we weren't trained in doing it.
And I think a lot of times with the the licensed governing
professions like therapy,
like,
you know, to puncture, natural path, you know, all of these different things.
I love that your your puppy is getting involved in our Yeah.
He's very excited about what we're talking about.
You know, we are governed, and I think we're we're scared to to take the leap into some different directions.
And who are our role models to do that?
So I say connect with other people who've gone before you and who are doing it and know that,
you know,
even though it's scary, there are tools that can support you and and there's a lot of freedom on the other side of that.
And you can
Most healers
are in the business because they wanna be of service in a really big way. And
we're limited.
Let's face it when we're doing service based business.
So
to really step into our full potential, I think considering even adding a component
of product based business
is
is huge.
- There's no show actually, also, like, you know,
I find having a pro is it like, your situation is a little
because what your products are not really
geared to the same audience as your as your practice. Right? You I don't know who you're
who's your
who's the typical customer for your for your or your ideal customer for your practice?
- I specialize in complex trauma healing.
- So I work with survivors of trauma. - Well, yes. And so your your
product business, you have 2, actually,
Right? So the the practice building product business is for psychotherapists
and other
holistic
entrepreneurs.
- Right? - Yes.
- So there is separate audiences.
If they you know, another strategy is that if they're the same audience that that having the product helps put you up as, like, as an an as an expert and an authority.
So so having product out there actually helps build your practice.
- Exactly. They kinda go hand in hand. Yeah. Definitely. - Yeah.
Is that something that you cover in your in your practice building
curriculum?
- We talk about it a little more in the coaching program, but I really like to work with people who who want
a a practice and they're having a hard time kind of getting it up and running.
So they they need to get clarity around their niche market.
They need to get clarity around their money story and why it is that they're not making profits and they're running a a for profit business, but it's really like they're volunteering because they don't have you know, the money that they need to live their life.
So that's kind of more my market.
I think there's some great teachers out there who are helping people who already have full practice this is take it to the next level with products and services.
And, yeah, like I said, we I do talk to people about that when we're doing our coaching.
But the e course is really more about people who are kind of just launching or who launched a while back, but are having trouble really getting the consistent flow of clients in their office.
- That makes sense. And so your third
market is with with your business partner, Lloyd. Mhmm.
Can you talk about that?
- Sure. Yeah.
We have a business called Go Depot, GetLighter, and Lloyd's a holistic health coach and spiritual teacher and author.
And with my psychotherapy
background, we kind of
it came together initially to teach people about holistic weight loss from the inside out.
But what we found was it was about so much more than that as as many of you listening, I'm sure, no.
And
so that's turned into doing healing retreats. And we also have a product.
We have a 4 week weight loss from the inside out program where we talk about the more spiritual and holistic aspects of weight loss and kinda what the body's holding on to, what the body's story is and how we can do some simple exercises to make those shifts and and release that.
- Great. And when did you start doing that work?
- We started doing that
probably in April of last year, so about a year,
a year in a couple months.
We've done several live events, some in Atlanta,
some
in here in the beach in Florida,
And we generally do 2 week long retreats a year
with the the clients from that business. And
wanting to grow that as well.
Really, who the people who tend to be drawn to our work are other therapists and healers who wanna do their own work so they can be really clear and present when they're showing up for their clients.
So it's been fun to work with entrepreneurs
in both senses in the business side and also in the in the healing and wellness side because, I mean, I believe we can only take our clients as far as we've gone ourselves.
And so if we stop our own process,
we sabotage our businesses. And I I find that a lot of the time that's why entrepreneurs,
especially in the healing realm, aren't
aren't
making the progress that they want because they're they're stuck around their feelings of worthiness or they have some kind of story about their value or lack their
and I love combining those things because I I think when we can show up
for ourselves in that way,
we we show up for the world in that way as well.
- And that's a really good point actually. So, I mean, so if you're if you're someone who's who's
I was gonna say stuck, but not necessarily but, yeah, stuck in a in a in a in a selling your in a practice service business,
And you're and, like, really, the next leap for you is to grow beyond that.
Like, you're you've done, like, you're doing that.
But you're not doing it.
Then,
right, your
your your capacity really to serve your people
in that role diminishes because there's because there's work that you're not doing.
- Exactly. You know what I'm saying? Yeah. - Oh, for sure.
And I tell people, you know, if you say you want to do something and it's not happening, you've got to meet the part of you that doesn't wanna do it or it's scared.
Because there's some incongruence there.
Because in my experience, when we want to do something, we do it.
We find the way we ask the questions, we figure it out, we we allow it to reveal it self to us.
So anytime I'm stuck, it's because I haven't met the part of me that's afraid or that has some kind of story that I can't do it.
And when I give attention,
to that aspect of myself,
tremendous
openings and change have always happened.
And I love to watch that happen in the the people that I coach and support as well. Mhmm.
- So what do would you be willing to share, like, what what has been some of the stories that part from the technology part that we talked about already.
What have been some of the stories that have been going around inside your head?
- Stories in terms of my own my own growth? - Yeah. In terms of what what
kept you from, what held you back from doing, what you're doing now?
- Yeah.
The biggest thing was hiding behind my my therapy license because when we're trained, we're trained to be a blank slate.
We're trained to have boundaries and to not talk about our own story. So
I really use that as an excuse to not bring my full self into the world.
To not because I I was scared of of what would people think
that I do things really outside of the box.
What would people think if they knew that I sensed energy
and and did did healing or made recommendations for people's business from a very intuitive standpoint.
What would people
think if they knew that I am not a traditional business coach, and I don't just talk about do this for your marketing plan and write this on your website.
What if they knew I was helping them bust open their their money story and
the fact that they,
you know, learned when they were young that if they have too much money, they're greedy.
You know, this these are where I think the biggest things was about worth. It was about fear.
It was about not believing that I was good enough or worthy of having my voice be heard in a larger sense.
And my license was a really convenient way to keep me stuck and to keep me small. So
- yeah. - It's very right too, like, a licenses such as, like, olds.
Really, it's, you know, it's out there. It's a
it's like an authority or Yeah.
- Yeah. And in a lot of ways, Exactly.
In a lot of ways, it's been wonderful and I don't regret having gone down that path, but now it's an and that's like, what do I add to that now?
And I went halfway through a doctoral program and had to really get honest with myself that the only reason I was doing that was because my ego said that you need to have this title for people to believe that you're credible, for people to think that you're worthy of being paid
abundance to to give them relief and support. And so halfway through, I just I left.
I just said, you know, this isn't for me, and
A lot of people really questioned that in my life and wondered what is that about? And
there is a part of me that feels like quitting is is unacceptable.
But what I've come to know is giving myself permission to stop when something no longer feels right.
Is is the way that I wanna live my life and the way that I would
invite my clients to engage with themselves as well. So
trying to be more congruent and more
more rigorously honest with myself at at every turn. Mhmm.
- So was that so when you said that that you were, you
know, what would people think that you're disbusting people's, you know, money myths open all that stuff, was that
who are who are you mostly worried about?
Was that the clients or your peers or your teachers or, like, who would come around and say these things?
I
think it.
- Well, I mean, I do I believe that the world is a mirror.
So what I know is that really afraid of a part of me that still believes that popping up in my mind.
So that's that's my truth at the core. But
externally, I mean, I was afraid of my clients.
Learning things about me that,
you know, that I have a story they're not supposed to know because I'm holding space for their healing.
I had a story that my professors at a very traditional
academic institution
would
you know,
think I was ridiculous,
colleagues, you know, I feel like mental health is definitely growing, but it is a lot more traditional
in a sense
research based empirically validated
evidence and data
to back up what we're doing. And I don't do most a lot of that.
And that's fine in behind closed doors in my therapy practice because my clients enjoy that and they're making progress, but it's just between me and them.
If I'm gonna come out of the closet and start writing books about this stuff and creating products and courses that are going all over the world, like I had my last webinar launch, someone from Australia bought my course, and I thought, oh my goodness, that was huge.
I mean, nobody from Australia knew I even existed before that. Yeah.
So that's the kind of, you
know, the kind of fears that we're getting in my way.
- That's great. Thanks for sharing.
So let's to wrap this up,
what would you that you're parting advice
to someone
Well, we are ready to talk about transitioning, so
feel the fear and do it anyway.
What would your party advice to someone who's considering is in Clara?
Is there is there, you know, midwife for this process? What would your advice to them be?
- Yeah, try it out.
You know, give yourself permission to step outside of your comfort zone if if technology is new to you.
You know, let Calvin and his team support you and seeing if this makes sense
for for your business.
I think until we try it, it's hard to it's hard to know.
People told me a lot of things before I started, and there was a lot of great feedback about it, but I had no idea
the the value and the blessing it was in my business until I just took the leap and started playing around with it.
And and realizing what its potential
really was for me.
- Great. And, yeah, as you find out, we were kind of fairly approachable
folks too.
- Incredibly approachable. Yes. I I've never
you keep amazing me.
With every response you give, whether it's a customized video do a a problem I'm having or, you know, just signing it peace and love.
You know, it feels very personal,
very very accessible, and
- I love it. - Thank you.
So how can people learn more about you and what you do?
- Sure. I would love for people to come on over to my web site. It's brand new.
I'm really excited about it. It's carrie nolah dot com.
That's KERIN0LA
dot com. Got a video blog with practice building tips each week.
I've got a space where you can apply to chat with me for some support and strategizing
in your practice and and how you wanna build it.
And I've got a webinar coming up on July first on 5 innocent mistakes that a lot of therapists and healers accidentally make that keep their practices from being full and and consistent with their ideal clients.
- So would love to to meet you there if that makes sense too. - Sweet. You have a newsletter also.
People can sign up for
- I do. Yep. I've got a great a great newsletter.
And right now, my my free gift on my website is an audio with the 3 secrets
that always kept my phone ringing and my couch full for a decade.
- So it's my exciting giveaway right now. - Excellent.
And your is that where people would find out about your work with Lloyd as well?
- No. Our website is go deeper getlighter dot com. And we've been a little quiet there for now.
Lloyd's just
got a a spot blogging for Huffington Post on a regular basis. And,
yes, he took a leap and reached out Arianna Huffington. She wrote him back personally, and
Semlero is supporting him in his business to
send out his
mailings that his list has exploded obviously since getting onto the Huffington Post and
mind body green.
So there's not a lot of new content over there at go deeper get lighter dot com, but you can definitely check out our our stuff and
- and reach us through there. - Excellent. I think I'll I'll be talking to to Lloyd next week or so.
So Wonderful. That's wonderful.
- Well, thank you so much, Carrie, for doing this. Really appreciate it. - You're so welcome.
- It's wonderful. - Thank you. - With you.
- You too. - Alright. Thank you very much. - Take care. Mhmm. Bye bye.