WEBVTT 1 00:00:01.519 --> 00:00:06.976 Hello, everyone. My name is Calvin Carelli from Saint Clair. I am here with a wonderful Rachel Cook. 2 00:00:08.094 --> 00:00:09.874 Who is the yogi Pronor 3 00:00:10.733 --> 00:00:11.993 and a simpler customer. 4 00:00:12.692 --> 00:00:16.510 Rachel tell us about yourself and and why you're the yogi Pronor. 5 00:00:17.759 --> 00:00:19.798 - Thanks for having me first. 6 00:00:19.798 --> 00:00:25.016 I'm really excited to chat with you and share a little bit about why I love Simclaro with everybody. 7 00:00:26.234 --> 00:00:28.793 But I started the yoga printer in 2008 8 00:00:28.793 --> 00:00:31.052 because I left a very crystal 9 00:00:31.551 --> 00:00:32.051 Hello? 10 00:00:34.270 --> 00:00:37.448 - I guess, he hasn't heard something. This might puppy out there. 11 00:00:37.868 --> 00:00:42.606 - Sorry. Go ahead. - It's all good. So I I did a lot of small business consulting 12 00:00:43.145 --> 00:00:47.633 in a more corporate setting for a very long time and realized that they weren't my people. 13 00:00:47.852 --> 00:00:55.638 They weren't my people in that the businesses that these people were running were very focused on the bottom line really without regard to the impact to their communities, 14 00:00:57.417 --> 00:00:58.677 the world, and 15 00:00:59.416 --> 00:01:01.595 that didn't sit very well with me. So 16 00:01:02.034 --> 00:01:06.173 I kind of stumbled into the yoga business world 17 00:01:07.152 --> 00:01:08.012 because my 18 00:01:08.431 --> 00:01:09.531 my yoga teacher 19 00:01:09.939 --> 00:01:14.977 realized the work that I was doing with other small businesses and said, well, can you come help me turn my studio around? 20 00:01:14.977 --> 00:01:18.835 It's really kind of struggling and I'm not sure what I'm doing wrong. 21 00:01:19.434 --> 00:01:27.331 And so it only took me a little bit of time to figure out, okay, here are the few little tweaks that make a big impact in your business, and we turned our studio around. 22 00:01:27.510 --> 00:01:29.140 And that was in 2008. 23 00:01:29.179 --> 00:01:33.797 She handed me the name Yogi Printer. I started working with yoga studio host, and 24 00:01:34.177 --> 00:01:37.196 that's kind of how things got started. But fast forward, 25 00:01:37.804 --> 00:01:39.304 now we're in 20 14. 26 00:01:39.923 --> 00:01:44.821 At this point, I work with very few yoga studios because it's a business model that 27 00:01:45.241 --> 00:01:46.940 is limited in their impact. 28 00:01:47.289 --> 00:01:50.548 In the world. And honestly, it's it's not the most 29 00:01:50.928 --> 00:01:54.266 - lifestyle friendly business model for most people. - Yeah. 30 00:01:55.184 --> 00:01:58.243 - And as a mom, I realize more people 31 00:01:58.623 --> 00:01:59.602 want to have 32 00:02:00.102 --> 00:02:05.619 the ability to create a business they love, doing work they love that makes a difference and that changes people's lives, 33 00:02:06.159 --> 00:02:10.716 but they want to have their own life too, and that was really important. Yeah. 34 00:02:10.716 --> 00:02:14.403 So that's what I'm to these days. You know, I don't just serve yogis. Basically, 35 00:02:14.863 --> 00:02:19.321 if you are a yogi hardened entrepreneur, if you're a a life coach, a health coach, 36 00:02:19.849 --> 00:02:21.229 natural pathic doctor, 37 00:02:22.768 --> 00:02:26.986 you know, a physical therapist. I mean, just anybody who's kind of in the healing, helping, 38 00:02:27.446 --> 00:02:28.345 or conscious 39 00:02:28.805 --> 00:02:29.305 space 40 00:02:30.214 --> 00:02:34.552 I hope those people really fall in love with creating a business 41 00:02:35.252 --> 00:02:38.390 that loves them back, that allows them to have the whole lifestyle 42 00:02:39.189 --> 00:02:44.207 to help them, you know, keep their tank full and keep doing the great work they're doing in the world. 43 00:02:44.747 --> 00:02:45.666 - That sounds wonderful. 44 00:02:45.666 --> 00:02:49.504 And what are some of the things that you teach people when you when you teach this? 45 00:02:49.923 --> 00:02:52.062 - You know, it's interesting because this is a specific 46 00:02:52.442 --> 00:02:55.341 demographic that traditionally has kind of pushed away 47 00:02:56.119 --> 00:02:58.179 business slash marketing stuff 48 00:02:58.718 --> 00:02:59.778 because traditionally, 49 00:03:00.277 --> 00:03:06.943 these things are taught very much from a, you know, bottom line perspective Like, the things that you should do are the things that are gonna make the most money, 50 00:03:08.042 --> 00:03:10.581 and my people don't jive with that very well. 51 00:03:10.761 --> 00:03:20.046 So what I teach is how how to use more education based marketing or community centered kind of like grass roots types of marketing. 52 00:03:20.594 --> 00:03:21.774 To build a community 53 00:03:22.234 --> 00:03:22.734 around 54 00:03:23.153 --> 00:03:24.093 what you're doing. 55 00:03:24.592 --> 00:03:29.909 And that's kind of the foundation of everything. And once they have that, then they can create 56 00:03:30.608 --> 00:03:34.466 really more leveraged programs or products or offerings 57 00:03:35.074 --> 00:03:38.293 that allow them to serve more people in a more sustainable 58 00:03:38.912 --> 00:03:39.412 way. 59 00:03:41.351 --> 00:03:41.851 - Yeah. 60 00:03:42.579 --> 00:03:43.079 So 61 00:03:44.698 --> 00:03:46.537 tell us a little bit, where are you where are you at? 62 00:03:46.537 --> 00:03:50.096 You started 6 years ago, you said, where are you at in your business now? 63 00:03:50.096 --> 00:03:55.143 Like, how long have you been able to make a living? I mean, primarily from this and where you Yeah. 64 00:03:56.442 --> 00:04:00.381 - I've I've pretty much always made a living from this. My husband's a public school teacher. 65 00:04:00.400 --> 00:04:01.789 So when I first started. 66 00:04:02.689 --> 00:04:08.266 It was like a year or 2 of pretty much living on his income, which isn't very much. 67 00:04:08.954 --> 00:04:21.668 And then reinvesting everything I was making back into my business to try to, you know, pay for all the things you need when you're first getting started, the website, and you know, some extra training and, you know, soft wither, etcetera. 68 00:04:22.327 --> 00:04:27.545 - And when I first started, I was traveling and actually going to people up and down the - east coast. 69 00:04:28.274 --> 00:04:30.174 So when to the yoga studios? 70 00:04:30.633 --> 00:04:30.913 - Yeah. 71 00:04:30.913 --> 00:04:39.369 To yoga studios and wellness centers, like all up and down between Washington DC and Atlanta, I would just hop in the car and drive and like, teacher workshop and work with them. 72 00:04:39.369 --> 00:04:42.507 And if they ran a teacher training, I would teach a workshop for them. 73 00:04:43.726 --> 00:04:44.226 So, 74 00:04:44.606 --> 00:04:47.994 you know, I call that not really my period of, like, making it of money. 75 00:04:47.994 --> 00:04:51.093 It was more like really getting to know my people. Like, really 76 00:04:51.712 --> 00:04:56.130 being in their business with them and and hearing from them and seeing what was going on, 77 00:04:56.829 --> 00:05:02.527 1 thing that I I know from working with small businesses for, like, over 12 years at this point 78 00:05:02.946 --> 00:05:10.452 is that people will tell you 1 thing But when you really, like, get under the hood of their business, you start to see, like, 79 00:05:11.192 --> 00:05:15.419 a whole another, like, series and levels of things that are really going on. 80 00:05:15.779 --> 00:05:20.637 So I was really, you know, digging in and trying to figure out, okay, why are they really struggling? 81 00:05:20.897 --> 00:05:21.397 And, 82 00:05:21.736 --> 00:05:23.876 you know, it came down too. They didn't understand 83 00:05:24.504 --> 00:05:26.764 revenue models. They didn't understand, 84 00:05:27.103 --> 00:05:30.562 you know, how to correctly price or package or put together 85 00:05:30.941 --> 00:05:31.681 their offerings. 86 00:05:32.869 --> 00:05:37.807 Or they were so focused on cutting prices because they were worried about, like, the group on 87 00:05:38.306 --> 00:05:39.126 stuff happening. 88 00:05:40.334 --> 00:05:43.273 They didn't know what else to do, how to position themselves differently. 89 00:05:43.892 --> 00:05:50.598 So I started seeing, like, they're all saying, well, we don't have enough clients and I go in and I'm saying, well, really, you have the traffic. 90 00:05:51.098 --> 00:05:56.995 You just don't have it priced or packaged correctly, and you're not taking care of the people who are walking in the door. 91 00:05:57.104 --> 00:06:02.122 And they're walking out the back. Mhmm. So it was it wasn't about, like, overhauling everything. 92 00:06:02.142 --> 00:06:05.729 It was more like, okay. Here are some things that if we take care of it. Now. 93 00:06:05.729 --> 00:06:08.808 - It'll nip it in the bud. And I see that - It's a center. 94 00:06:08.808 --> 00:06:17.423 It sounds like you I mean, that whole driving around meeting with with yoga studios and and and and wellness centers was huge and, you know, a great, great investment on your part. 95 00:06:17.423 --> 00:06:20.362 And, like, really understanding your likelihood is so key 96 00:06:21.239 --> 00:06:24.998 And also, you sound you sound like a little bit of a Gordon Ramsey in in for a 97 00:06:27.396 --> 00:06:32.144 - Yeah. Like, instead of those shows where they go in and, like, fix the bar or fix the restaurant. 98 00:06:32.164 --> 00:06:37.041 - I'm like, fix the yoga studio. - Yeah. Maybe with a little less cursing and swearing. - Yeah. 99 00:06:37.041 --> 00:06:39.300 And a whole lot more like, it'll be okay. 100 00:06:41.429 --> 00:06:44.088 But, you know, it really gave me so much information 101 00:06:44.627 --> 00:06:45.127 because 102 00:06:45.747 --> 00:06:52.413 what I see a lot of people doing when they wanna go, especially in the online space, they don't really know their clients that well. 103 00:06:52.413 --> 00:06:56.552 Mhmm. They think they do. Like, they might have even had a few surface level conversations, 104 00:06:57.091 --> 00:07:01.628 but they haven't, like, sat in their business and watched 105 00:07:02.128 --> 00:07:06.844 from a lot of angles to see what's happening. They haven't seen how the customer experience works. 106 00:07:06.844 --> 00:07:08.723 They haven't seen what happens with the money. 107 00:07:08.723 --> 00:07:13.381 They haven't seen, you know, how their actual promotions and all these pieces are put together. 108 00:07:13.839 --> 00:07:20.017 And when you have that much knowledge about a business, suddenly you see things that they're just so entrenched, 109 00:07:20.396 --> 00:07:21.524 they can't see it. 110 00:07:22.084 --> 00:07:28.821 And I think that was probably the most helpful thing for me because then when I shifted instead of going and being physically with them, 111 00:07:29.809 --> 00:07:33.467 I realized, of course, then I became a mom and didn't wanna drive around anymore. 112 00:07:33.687 --> 00:07:39.933 So I was like, I'm gonna take everything I've learned over the past, like, 2 years of of going into these businesses 113 00:07:40.713 --> 00:07:49.488 and start taking it online and and creating a program to help kind of distill this information so they have the best practices and they know how to apply these things 114 00:07:50.228 --> 00:07:51.607 right out the gate. Mhmm. 115 00:07:51.867 --> 00:07:59.403 And that was kind of my shift of focus, like my pivot in the tech world from, you know, being kind of an on the ground -- Mhmm. 116 00:07:59.462 --> 00:08:04.660 - -- - very, like, hands on consultant to more of a teacher. Right. And that's kind of where I am now. 117 00:08:04.660 --> 00:08:08.168 You know, I've I was I happy to transition to make? 118 00:08:09.467 --> 00:08:11.966 Not for me because I am comfortable with technology. 119 00:08:12.826 --> 00:08:13.645 And I think 120 00:08:14.024 --> 00:08:15.444 That helped me a lot. 121 00:08:16.423 --> 00:08:17.363 And I've also 122 00:08:17.782 --> 00:08:19.002 taught in the past. 123 00:08:19.102 --> 00:08:23.729 So I've taught when I was in my NBA program, I taught several college level courses. 124 00:08:24.708 --> 00:08:27.407 I'm used to putting together a curriculum. I'm used to 125 00:08:27.947 --> 00:08:29.926 working with lots of different learning styles. 126 00:08:30.494 --> 00:08:36.331 So I kind of just I was 1 of those people who I I had so much information at my disposal now. 127 00:08:36.331 --> 00:08:42.697 I just was like, I'm gonna create this online program to kind of teach everything I know about designing a business to be profitable and sustainable. 128 00:08:43.557 --> 00:08:45.986 And I literally sat down and 129 00:08:46.504 --> 00:08:49.803 you know, in 12 weeks had written this huge program. 130 00:08:51.022 --> 00:08:54.980 And then I turned around and, you know, spent another 12 weeks filling it up. 131 00:08:54.980 --> 00:08:57.659 And it was the start of me going completely online. 132 00:08:59.277 --> 00:09:04.754 - Sweet. Cool. Yeah. - So and that's where I've been ever since is is more online. - Yeah. 133 00:09:04.834 --> 00:09:08.813 And then and then transitioning to other types of businesses. Mhmm. 134 00:09:09.312 --> 00:09:09.812 Yeah. 135 00:09:10.392 --> 00:09:12.811 Was that a difficult transition to make, that 1? 136 00:09:14.189 --> 00:09:16.128 - Transitioning to other types of businesses? 137 00:09:16.628 --> 00:09:19.526 - Like No. You know, it's just gradually, naturally, organically, 138 00:09:19.866 --> 00:09:20.366 or 139 00:09:20.744 --> 00:09:26.362 - So it's funny because even though I called my business the Yogi Printer, and I started very specifically talking to Yogis, 140 00:09:28.119 --> 00:09:32.657 by the second round of my program, which is called conscious business design, 141 00:09:33.037 --> 00:09:37.655 I started seeing other people coming in. I started seeing life coaches and health coaches. 142 00:09:38.104 --> 00:09:44.561 And yogis who had not just yoga, but they were like yoga and massage or yoga and this. 143 00:09:44.759 --> 00:09:47.758 And that's pretty common in this, like, whole healing and helping world. 144 00:09:47.758 --> 00:09:50.937 Like, they've got lots of modalities they can pull out of their bag of tricks. 145 00:09:52.324 --> 00:09:56.642 And they were just kind of coming to me, and they were like, I did what you're doing. 146 00:09:56.642 --> 00:10:00.740 So is it okay if I take your program? And I was like, yeah, I think you'll totally 147 00:10:01.339 --> 00:10:02.599 get a lot out of it. 148 00:10:02.739 --> 00:10:09.196 And so at this point, only about 40 percent of the people who work with me are, like, strictly yoga businesses. 149 00:10:10.504 --> 00:10:12.483 Most of the rest of them are, 150 00:10:12.903 --> 00:10:13.603 you know, 151 00:10:13.982 --> 00:10:15.522 life, health, wellness, 152 00:10:16.461 --> 00:10:21.398 types of coaches. I've gotten some creative people who are attracted to what I do. Mhmm. 153 00:10:21.898 --> 00:10:23.837 And then, basically, as long as they're service 154 00:10:24.377 --> 00:10:25.796 types of people, then 155 00:10:26.434 --> 00:10:30.972 - they'll pretty much jive with what I'm doing. - Yeah. And they have the yogi mindset, perhaps. 156 00:10:31.232 --> 00:10:31.951 So -- Yeah. 157 00:10:31.951 --> 00:10:39.697 -- this is a very interesting point actually with with mean, a lot of people are really afraid of niching down because they're afraid of of limiting their their reach. 158 00:10:39.697 --> 00:10:49.431 And kinda what you're seeing is is similar to what I've seen too is, like, once your when your niches, if you're really specific, you can actually end up attracting others who are outside of that niche. 159 00:10:49.431 --> 00:10:51.050 But but because of your 160 00:10:51.439 --> 00:10:51.939 specificity 161 00:10:52.359 --> 00:10:54.738 in your marketing. They understand what it's about. 162 00:10:55.237 --> 00:10:56.917 - Right? And I relate it to, like 163 00:10:57.756 --> 00:10:59.016 well, I've got 2 examples. 164 00:10:59.115 --> 00:11:04.753 Like, when Facebook first rolled out, Facebook was only available to college students at very select group of colleges. 165 00:11:04.972 --> 00:11:13.217 And then they gradually started adding more people in and adding more people in but their core message and their core, like, this is what we do, didn't change. 166 00:11:13.217 --> 00:11:18.684 They just kind of gradually, like, opened, like, kinda like a flower, just allowing more people to come in. 167 00:11:18.924 --> 00:11:25.361 But if they wouldn't have started with just a few colleges, they never would have gained traction because everybody would have been like, what is this? 168 00:11:25.361 --> 00:11:26.701 Like, we don't know 169 00:11:27.120 --> 00:11:28.220 why this is important. 170 00:11:29.379 --> 00:11:33.437 - And the same thing with even, like, big huge blogs, like, Huffington Post - -- Mhmm. 171 00:11:33.437 --> 00:11:36.755 - -- - that started as a political blog. - Right. Yeah. - And 172 00:11:37.454 --> 00:11:43.512 - it was that just that for a long time - -- Mhmm. -- - before they started adding in, like, lifestyle 173 00:11:43.891 --> 00:11:49.367 and you know, fashion, and now they've got, like, all sorts of teen and finance, like, every topic imaginable. 174 00:11:49.867 --> 00:11:51.926 - But if they would impress - it with books, 175 00:11:52.324 --> 00:11:52.844 - Yeah. Yeah. 176 00:11:52.844 --> 00:11:58.001 And it's like all of them everybody sees the end result, and they think that's what they should start with. 177 00:11:58.001 --> 00:12:01.709 - Mhmm. - And when I see people try to start. They're a business like that. 178 00:12:01.709 --> 00:12:03.928 They're like, I'm gonna do all of these things. 179 00:12:04.187 --> 00:12:11.434 Usually, they end up just like sputtering out because they can't gain any traction and nobody really gets what they're trying to do. 180 00:12:11.613 --> 00:12:13.713 So you need kind of like something 181 00:12:14.212 --> 00:12:18.071 to help you really lock in and and make sense to your people. 182 00:12:18.619 --> 00:12:27.404 And once you have kind of a critical mass of people who are following you and dig what you're up to, they're gonna start telling their friends and that's when you'll start to branch out. 183 00:12:27.484 --> 00:12:31.183 But I feel like, yeah, niching down and being specific. 184 00:12:31.882 --> 00:12:33.841 And it could just be for a year or 2. 185 00:12:33.841 --> 00:12:41.117 It could be I mean, in my point, I've not strayed from calling my business the yogi entrepreneur because it continues to attract the right people. 186 00:12:41.117 --> 00:12:41.617 Yeah. 187 00:12:42.156 --> 00:12:46.984 - It works. So it's so cool. It's been helpful for sure. - So tell me a little bit about 188 00:12:47.963 --> 00:12:52.701 Simclaro because I'm really curious about that whole story. I know that you were using 189 00:12:53.479 --> 00:12:56.498 office auto pilot or on to port as it's called now 190 00:12:56.837 --> 00:12:59.217 before that. How long have you been using that? 191 00:13:00.196 --> 00:13:02.935 - I've used office auto pilot for about 2 years. 192 00:13:03.594 --> 00:13:09.012 And, actually, I have, like, 3 different stops to get to even some office autopilot and then Simclaro. 193 00:13:09.151 --> 00:13:11.610 - Oh. - At first, when I created my program, 194 00:13:12.279 --> 00:13:15.818 and I was gonna create an online program. I used Kajabi, which is 195 00:13:16.317 --> 00:13:18.217 more of like a marketing funnel 196 00:13:18.596 --> 00:13:20.764 type of thing. They help you do all the landing pages. 197 00:13:20.764 --> 00:13:27.420 And I was doing, like, the classic Internet marketing launch, the 3 free training videos, and then the sales page, and then 198 00:13:27.809 --> 00:13:29.109 you know, here's the program. 199 00:13:29.848 --> 00:13:31.407 And that was my first experience. 200 00:13:31.407 --> 00:13:36.064 I was like, I don't have a lot of money to hire a designer or coder or whatever, and I just did it all myself, 201 00:13:36.404 --> 00:13:39.662 filmed my videos like this talking to my computer, 202 00:13:40.722 --> 00:13:42.381 and that's how I hosted everything. 203 00:13:42.809 --> 00:13:45.548 But I started to run into problems with that because 204 00:13:46.048 --> 00:13:50.546 it's really geared towards having 1 single program in the interface. 205 00:13:51.304 --> 00:13:55.762 And I wanted to create other programs. I had like spin off programs I was creating, 206 00:13:56.182 --> 00:13:57.042 and I didn't 207 00:13:57.381 --> 00:14:00.880 like having to give my people like 3 or 4 logins. 208 00:14:01.169 --> 00:14:04.208 That they had to go to multiple sites in order to get access. 209 00:14:04.208 --> 00:14:07.427 - I was like, can I just have everything in 1 place? - Mhmm. - So 210 00:14:07.846 --> 00:14:09.764 that they can go from there. 211 00:14:11.143 --> 00:14:19.269 So I started hunting around for something else and started playing around with, like, the different membership plugins 212 00:14:19.848 --> 00:14:22.427 that you can get for, like, a couple hundred dollars. 213 00:14:23.087 --> 00:14:25.386 But then I ended up having press plugins. 214 00:14:26.014 --> 00:14:30.372 Yeah. WordPress plugins. I don't even remember the 1 I had. It might have it wasn't wish list. 215 00:14:30.372 --> 00:14:31.552 It might have been, like, 216 00:14:32.011 --> 00:14:33.511 another similar 1 217 00:14:34.209 --> 00:14:39.027 But it was in a relatively inexpensive plugin, and then I had to set it up with my PayPal. 218 00:14:39.607 --> 00:14:40.107 And 219 00:14:41.164 --> 00:14:45.502 then I had to set it up with, like, 4 other things. And so there were, like, 6 softwares I needed 220 00:14:46.002 --> 00:14:48.421 - to launch and run a program. - Mhmm. 221 00:14:49.080 --> 00:14:50.460 - And none of them had support 222 00:14:50.999 --> 00:14:52.259 So each time 223 00:14:52.678 --> 00:15:01.924 1 thing got updated, like, if WordPress came out with a new version and then suddenly a plug in didn't work and suddenly nothing worked and I had no idea what's going on I had to find a developer. 224 00:15:01.984 --> 00:15:06.242 I didn't have a developer. So I was, like, at the mercy of this person, I didn't know. 225 00:15:07.301 --> 00:15:14.057 And it just became, like, this series of unfortunate events, like, there was always something wrong, and we were always putting out fires. 226 00:15:14.356 --> 00:15:21.332 So at that point, I was like, I need something that's like an all in 1 solution that's integrated because I wanted something integrated. 227 00:15:21.392 --> 00:15:24.410 So I wasn't, you know, trying to make all these pieces work. 228 00:15:25.179 --> 00:15:27.518 And that's when I learned about office auto pilot. 229 00:15:28.257 --> 00:15:30.216 And III 230 00:15:30.216 --> 00:15:34.013 actually spent, like, a few months looking between Office AutoPilot and Infusionsoft. 231 00:15:34.193 --> 00:15:40.129 And everybody I heard that did Infusionsoft hated it because it was too complicated and you needed, like, a whole team to manage it. 232 00:15:40.209 --> 00:15:45.227 I did not have a team. I had like me and my virtual assistant. And I was like, okay. Well, 233 00:15:46.126 --> 00:15:51.753 this seems like the better 1. So I went with office auto pilot. And I guess at the time, 234 00:15:52.652 --> 00:15:57.590 maybe they weren't as well known when I first got on, they definitely did some helping me 235 00:15:57.929 --> 00:15:58.909 get set up, 236 00:15:59.688 --> 00:16:00.588 which was helpful. 237 00:16:01.128 --> 00:16:01.628 But 238 00:16:02.287 --> 00:16:04.466 the challenge I ended up having with them 239 00:16:05.064 --> 00:16:07.923 long term was it was still a WordPress plugin 240 00:16:08.462 --> 00:16:10.722 for a WordPress membership site 241 00:16:11.461 --> 00:16:16.078 - that was kind of clunky and not very easy to use without the help of a developer. - Alright. 242 00:16:16.257 --> 00:16:20.855 So they have their own plugin for WordPress. Right? They Yeah. They have a membership site. 243 00:16:20.855 --> 00:16:24.523 So your membership sites are still on work, Chris, but all the payment and and 244 00:16:25.543 --> 00:16:28.901 - email stuff happens in office auto pilot. Is that right? - Yeah. Yeah. 245 00:16:28.901 --> 00:16:30.280 So they have their own membership 246 00:16:30.620 --> 00:16:31.120 plugin 247 00:16:31.619 --> 00:16:33.279 and then they have their whole, 248 00:16:33.618 --> 00:16:34.798 you know, huge, 249 00:16:35.537 --> 00:16:36.397 very complex, 250 00:16:36.857 --> 00:16:38.556 you know, email marketing system. 251 00:16:38.744 --> 00:16:42.302 Which I definitely see the value in, but I honestly never figured it out. 252 00:16:42.302 --> 00:16:51.067 Like, it was just when I I've tried to figure some of the out and we didn't get much beyond, like, auto responders and, you know, multiple targeted lists. 253 00:16:51.067 --> 00:16:51.567 Mhmm. 254 00:16:52.746 --> 00:16:53.246 And 255 00:16:53.574 --> 00:16:58.592 you know, after 2 years of it and it's not cheap, it's like 300 dollars a month, I 256 00:17:00.171 --> 00:17:04.388 wasn't actively looking for anything because I didn't know if there's anything better. 257 00:17:04.527 --> 00:17:17.200 And I had spent so much money getting it set up and then fixing it when the plug in wouldn't work or having somebody go in and we had to custom code a lot of the membership site stuff to work the way I wanted because it didn't 258 00:17:17.669 --> 00:17:20.448 really work with their plugin as well as we had hoped. 259 00:17:21.827 --> 00:17:30.273 But it just became like I always needed an on I needed to pay for my own support on top of what I was paying office auto pilot, and that was getting very frustrating. 260 00:17:31.852 --> 00:17:34.751 I think they also started just growing very quickly. 261 00:17:35.449 --> 00:17:35.949 And 262 00:17:36.569 --> 00:17:40.667 this is a challenge I I guess for any tech company. When you start growing really quickly, 263 00:17:41.686 --> 00:17:45.783 if you don't have, like, the manpower to offer the same level of support, 264 00:17:46.683 --> 00:17:50.661 then somebody's gonna get left out and it's usually your customers. Mhmm. 265 00:17:50.829 --> 00:17:55.187 And I think that's kinda what happened was we started having some serious problems with their support team. 266 00:17:55.187 --> 00:17:56.966 Like, we just couldn't get emails answered. 267 00:17:57.386 --> 00:18:02.023 Like, they would we'd put an email in and wouldn't hear back for days. 268 00:18:02.282 --> 00:18:05.561 And then they would be like, oh, we finally got to your email. 269 00:18:05.561 --> 00:18:07.549 Now we're gonna put it into our support desk. 270 00:18:09.069 --> 00:18:14.806 So it it became very frustrating for me and my team, but we didn't know there was anything better. 271 00:18:15.124 --> 00:18:16.704 And then I heard about Simparo 272 00:18:17.203 --> 00:18:20.742 in a couple of different ways. 1 through my friend Lauren Fitch, you know, 273 00:18:21.401 --> 00:18:23.499 who was like, hey, you should check this out. 274 00:18:23.539 --> 00:18:27.438 And then I started seeing it in some other Facebook groups I'm a part of. 275 00:18:27.857 --> 00:18:32.544 And so I checked it out. I started looking at it and I was like, Is this too good to be true? 276 00:18:32.544 --> 00:18:34.123 Because it looks pretty simple 277 00:18:34.822 --> 00:18:35.562 and straightforward, 278 00:18:36.142 --> 00:18:48.415 which I appreciated, but I was a little nervous because at this point, it's kind of like when you dunk a lot of money into something, you're nervous to move away from it because what if the new solution doesn't work and then you can't get back on the old thing as easily? 279 00:18:49.664 --> 00:18:57.800 But then you offered, like, hey, just go in there, set it up, take, like, a month or whatever, set it up, and you don't have to pay anything for the free month. 280 00:18:58.169 --> 00:19:02.007 And I did that. And it took me no time to get my membership site set up. 281 00:19:02.007 --> 00:19:07.643 It took me, like, no time to upload all this all my videos and I've got insane amount of content 282 00:19:08.543 --> 00:19:11.681 in my membership site. It was so easy to put together. And 283 00:19:12.929 --> 00:19:15.528 I was just sold. I was like, this is so great and easy. 284 00:19:15.528 --> 00:19:21.225 And I remember I was emailing, like, a few questions in as I was, you know, tinkering around with that. 285 00:19:21.634 --> 00:19:27.372 And I was getting responses back, like, first of all, that day, but often, like, within a few hours. 286 00:19:27.911 --> 00:19:30.190 And that was awesome. I was just, like, holy crap. 287 00:19:30.190 --> 00:19:39.594 This guy just gets customer service and knows that we wanna, you know, turn things around because we're just, you know, micro businesses where every minute counts for us. 288 00:19:40.034 --> 00:19:44.132 - Yeah. Yeah. I mean, that's I mean, that's 1 of the things that that I really 289 00:19:45.471 --> 00:19:54.996 strive to do is to like, I know if you're if you're taking the time to actually write us, you know, in in the support is because there's something that's blocking you and you wanna move forward. 290 00:19:54.996 --> 00:19:56.855 Right? So we don't wanna keep you waiting 291 00:19:57.324 --> 00:19:59.064 longer than the necessary. 292 00:19:59.163 --> 00:20:11.357 So we try to get back to you, like, right away if if possible, but in the online practice, it's not always possible for us, but But, yeah, we like I love that, like, when I can get get back to people with a response, like, that same minute. 293 00:20:11.656 --> 00:20:13.234 Yeah. That's the best. 294 00:20:13.754 --> 00:20:20.759 - Well, and that's been I mean, I know that as you continue to grow, it'll be now a matter of, like, getting the right people who can continue that. 295 00:20:21.119 --> 00:20:24.618 But it's definitely been huge for me and I tell everybody about that. 296 00:20:24.717 --> 00:20:29.055 But the other thing that I, like, honestly, completely blew me away was 297 00:20:29.704 --> 00:20:35.642 you know, as I'm moving things over, so anybody who's been in the back end of, like, office auto pilot or Infusionsoft, 298 00:20:36.581 --> 00:20:39.169 they have all these complex, like, tagging 299 00:20:39.829 --> 00:20:40.748 systems in place. 300 00:20:40.748 --> 00:20:46.154 So you can set things up so that if somebody buys this, then this happens, and this happens, and they do this and that. 301 00:20:46.474 --> 00:20:52.052 And I remembered I wanted to have it set up so there's somebody opts into, like, a specific list for 302 00:20:52.431 --> 00:20:55.130 something like my free fired up and focus challenge. 303 00:20:55.449 --> 00:21:01.286 That they would also automatically be added to my main, like, home newsletter list. Sure. 304 00:21:01.286 --> 00:21:09.072 But it wouldn't trigger that welcome mess so that they wouldn't end up on, like, 2 lists plus 2 auto responder sequences going out at the same time. 305 00:21:09.072 --> 00:21:10.931 - Oh, right. - And at the time, 306 00:21:11.351 --> 00:21:13.819 it wasn't clear that the was available. 307 00:21:13.819 --> 00:21:17.557 And so I remember I emailed in, and I was like, hey, I wanna do this. 308 00:21:17.577 --> 00:21:21.116 But can I turn off the auto responder for the main list? 309 00:21:21.735 --> 00:21:22.515 And, like, 310 00:21:23.014 --> 00:21:26.093 in no time, you'd email back and you're like, hey, done. Here it is. 311 00:21:26.093 --> 00:21:29.811 And you had already, like, upgraded it. And that's happened several times. 312 00:21:29.811 --> 00:21:32.728 Like, I've I've emailed in saying, hey, I'd like to have this. 313 00:21:33.228 --> 00:21:40.094 And if it hadn't happened, like, there have been several times where I don't know how you do it, but you just, like, the next day or, like, here it is. 314 00:21:41.214 --> 00:21:49.470 But often, it'll it'll it's like on a list, and I know that you're working on it, whereas there were things with the office auto pilot that I had asked them for. 315 00:21:50.069 --> 00:21:50.569 And 316 00:21:50.989 --> 00:21:52.268 it was just like crickets. 317 00:21:52.268 --> 00:21:57.486 Like, I had I I don't know if they ever released the ability to offer a coupon code for anything because 318 00:21:57.825 --> 00:22:02.123 they told me for 2 years, they were trying to do that, and we never saw it come. Mhmm. 319 00:22:03.182 --> 00:22:03.682 So, 320 00:22:04.061 --> 00:22:05.940 yeah, that was a huge, like, 321 00:22:06.739 --> 00:22:12.256 amazing amazing thing that I could email in and ask, like, hey, is this available? Can we do this? 322 00:22:12.256 --> 00:22:19.901 - And you if you didn't have it ready, you'd say, hello, I'm gonna add this to the list or, you know, we'll put that on the longer term list, but you let me know - -- Mhmm. 323 00:22:19.901 --> 00:22:24.368 - -- - and cut me in the loop. And if it was simple, you were just like, oh, that's easy. Yes. Here. 324 00:22:24.828 --> 00:22:25.768 - Yeah. Yeah. 325 00:22:26.547 --> 00:22:26.787 Yeah. 326 00:22:26.787 --> 00:22:32.303 That gives me something that we love is is like co creating the product with with with people like yourself. 327 00:22:32.603 --> 00:22:35.941 It's that's what makes it fun for us when we can't. 328 00:22:37.219 --> 00:22:38.299 - So that's been amazing. 329 00:22:38.299 --> 00:22:44.316 And I just tell everybody I know who's wanting to go the route of creating online programs or 330 00:22:44.624 --> 00:22:49.502 information product type of things that this has been the easiest platform I've ever used. 331 00:22:49.502 --> 00:22:50.202 And definitely, 332 00:22:52.260 --> 00:22:59.096 it's definitely more of a partnership than just a software solution, which I really, really appreciate because I know you care about my business. 333 00:22:59.096 --> 00:23:00.995 And every time I've reached out for 334 00:23:01.564 --> 00:23:03.704 any sort of help or questions 335 00:23:04.443 --> 00:23:09.400 you and your team have been there and that's something that I just don't see in the software space very much. 336 00:23:09.400 --> 00:23:14.228 - Right. I think, actually, part of it too is that is that we care about like, we attract 337 00:23:14.567 --> 00:23:15.827 customers like yourself 338 00:23:16.366 --> 00:23:19.305 who are out in the world to make a difference. 339 00:23:19.625 --> 00:23:23.923 You know, you reach and turn other people who are, you know, hard based entrepreneurs. 340 00:23:24.222 --> 00:23:29.279 So so, I mean, that's why we're in this. We're in this to raise consciousness. On the planet. 341 00:23:29.279 --> 00:23:33.937 We're in this to better, you know -- Yeah. -- spread love, you know, 342 00:23:34.637 --> 00:23:37.216 through multiple links, if you will. So so 343 00:23:38.034 --> 00:23:44.052 that's why it really matters to us to serve and support you and your work because we know that your work is important. 344 00:23:45.769 --> 00:23:47.708 - Right? If it's - Well, it is very appreciated. 345 00:23:48.808 --> 00:23:49.827 It's very appreciated. 346 00:23:50.487 --> 00:23:52.706 Especially as someone who I mean, 347 00:23:53.254 --> 00:23:56.973 I I run a small business. I have a very tiny team. 348 00:23:56.973 --> 00:24:01.820 I mean, I have a team now, but when I first started all this stuff, it was me figuring it out on my own. 349 00:24:02.020 --> 00:24:03.519 And I'm pretty tech savvy, 350 00:24:04.378 --> 00:24:08.517 but I had a lot of people who are clients of mine who were struggling 351 00:24:08.896 --> 00:24:11.515 trying to make all the pieces work. Like, 352 00:24:12.084 --> 00:24:16.582 they just couldn't do it without shelling out a ton of money for somebody to do it for them. 353 00:24:16.762 --> 00:24:19.101 So knowing that there's something that's so 354 00:24:19.749 --> 00:24:21.529 really intuitive to use 355 00:24:22.028 --> 00:24:25.507 is great. And this is the only, like, solution I send people anymore. 356 00:24:25.507 --> 00:24:27.246 I'm just, like, skip all the plugins, 357 00:24:27.684 --> 00:24:31.263 and all the need for designers and developers like just go here. 358 00:24:31.882 --> 00:24:32.382 - Sweet. 359 00:24:32.762 --> 00:24:37.559 And so you were you were able to do everything that you that you needed for your business with some player? 360 00:24:38.599 --> 00:24:40.618 - Yes. We've so we had the entire 361 00:24:41.677 --> 00:24:45.456 membership site set up with all of our programs inside of it. 362 00:24:46.654 --> 00:24:48.033 I've got all my email 363 00:24:48.733 --> 00:24:56.149 marketing set up, all of the auto responses for certain things, especially I have a lot of And probably a lot of people in my situation, 364 00:24:56.488 --> 00:25:01.706 you create these, like, free programs or free, like, webinars or free trainings or whatever. 365 00:25:02.664 --> 00:25:07.422 And that was so easy to set up because it's like very linear how you put it together. 366 00:25:07.422 --> 00:25:13.109 It's literally like create this and then create this and you just kinda check off the list and then add all your auto responders. 367 00:25:14.568 --> 00:25:17.986 But, yeah, it's done everything and managed my affiliates. 368 00:25:18.594 --> 00:25:23.092 Which I don't have very many. They are, you know, small but might be. 369 00:25:23.632 --> 00:25:26.851 But it manages everything that we really need really seamlessly. 370 00:25:28.289 --> 00:25:30.348 - Great. Yeah. Great. And the 371 00:25:31.927 --> 00:25:32.707 the the transition 372 00:25:33.407 --> 00:25:38.324 of, like, moving your your content, your customers, your contact all that set on the launch report. 373 00:25:38.324 --> 00:25:41.302 Was that difficult? Or was that easier? How did that go? 374 00:25:42.721 --> 00:25:44.149 - Maybe it's because I'm kind of 375 00:25:44.749 --> 00:25:52.126 an organizer by default. I it took me probably less than half an hour to move all my lists over from 376 00:25:52.624 --> 00:25:53.124 entrepreneur 377 00:25:54.144 --> 00:25:59.799 to Simparo. I just literally just downloaded the file and then uploaded them to this specific list 378 00:26:00.399 --> 00:26:06.656 And I let go of a lot of the tagging stuff because I'm just I didn't have a lot of complicated tagging stuff. 379 00:26:07.144 --> 00:26:08.724 So that wasn't a big deal. 380 00:26:09.823 --> 00:26:15.419 But that took literally hardly any time, including adding all the auto responders and things like that. 381 00:26:16.819 --> 00:26:20.217 It took a little more time to set up my membership site just because I have 382 00:26:21.097 --> 00:26:21.696 I mean, it's 383 00:26:22.496 --> 00:26:27.104 I have a 6 module program with, like, 4 to 6 videos per module. 384 00:26:27.104 --> 00:26:31.821 I mean, it's a lot of content, but it zipped up so fast. Like, it it uploaded really fast. 385 00:26:31.821 --> 00:26:32.720 It can, like, 386 00:26:33.319 --> 00:26:35.778 whatever converted really quickly. And 387 00:26:36.518 --> 00:26:38.157 I think we got the whole thing set up. 388 00:26:38.157 --> 00:26:42.554 Our entire all of our programs is actually set up in in less than a day or 2. 389 00:26:43.554 --> 00:26:45.533 Which was great. With no developer, 390 00:26:46.033 --> 00:26:46.773 no designer, 391 00:26:47.352 --> 00:26:51.450 a couple questions to you guys saying, like, hey, what's the best way to do this and this? 392 00:26:51.679 --> 00:26:54.218 And you guys, you know, responded to us really quickly. 393 00:26:54.238 --> 00:27:03.402 So we were I actually and I had a couple people tell me I was kind of crazy to do this, but I I heard about you in December, and I started playing around with it in December. 394 00:27:03.502 --> 00:27:07.840 And I was getting ready to launch my program conscious business design in January. 395 00:27:08.929 --> 00:27:14.206 And so by the, like, the end of the first week kind of playing around with it, I was like, this is what I wanna do. 396 00:27:14.206 --> 00:27:18.145 And everybody was like, don't move systems right before I launch. Just don't do it. 397 00:27:18.394 --> 00:27:22.832 But I did, and the launch was great. The launch went off, like, without a hitch. 398 00:27:22.832 --> 00:27:25.851 We over doubled our enrollment over last year. 399 00:27:26.349 --> 00:27:28.249 And everything was seamless. 400 00:27:28.348 --> 00:27:33.926 Like, I think maybe 2 hiccups because we had to kinda go through the process ourselves. 401 00:27:34.644 --> 00:27:36.903 Before we opened, like, the cart for everything. 402 00:27:37.203 --> 00:27:42.700 But even things as far as, like, being able to set up a time when the cart closed 403 00:27:43.299 --> 00:27:46.278 so that it automatically said, sorry, we're sold out. 404 00:27:46.418 --> 00:27:52.035 Whereas before, I had to wait and stay up until midnight to manually take off a button. 405 00:27:52.414 --> 00:27:52.914 Yeah. 406 00:27:53.414 --> 00:27:55.233 Those things were very much depreciated 407 00:27:55.773 --> 00:27:59.671 as a mom with 3 little kids under the age of 4. So 408 00:28:00.290 --> 00:28:04.798 I was like, yes, it closes at midnight, and I don't have to be there. 409 00:28:05.857 --> 00:28:08.436 And things like, if I wanted to offer 410 00:28:09.064 --> 00:28:15.581 you know, extended payment plan options and have that go away after a period, but it automatically replaced the normal 1. 411 00:28:15.581 --> 00:28:16.881 Like, I didn't have to manually 412 00:28:17.219 --> 00:28:20.298 - pull around with a lot of stuff -- Mhmm. - -- - which was really great. 413 00:28:20.298 --> 00:28:23.487 So there's just a lot of pieces in it that make it easier to 414 00:28:25.284 --> 00:28:30.881 you know, put these things in place without having to be, like, on top of it the whole time you're doing a launch. 415 00:28:30.881 --> 00:28:34.049 - Right. Right. - Which is great. - I think I think that's actually a good point. 416 00:28:34.049 --> 00:28:41.805 I I'm not sure I've thought about it in exactly this way before, but, like, because I haven't used anything but some Clara for many years myself. 417 00:28:41.805 --> 00:28:42.864 Obviously, but 418 00:28:43.204 --> 00:28:44.543 but, like, it it's 419 00:28:45.763 --> 00:28:50.900 Simclara is designed for this type of business, this type of of launch of marketing specifically. 420 00:28:51.240 --> 00:28:56.537 So And it, like, it it pretty much handles everything for you unless you -- Yeah. 421 00:28:56.537 --> 00:28:59.236 -- wanna do it your own particular way for something. 422 00:28:59.236 --> 00:29:03.273 So So, yeah, it's it's it's actually it's kind of a safer thing to 423 00:29:03.652 --> 00:29:04.552 switch to 424 00:29:05.331 --> 00:29:08.630 mid launcher right before launch than than most things would be. 425 00:29:09.169 --> 00:29:14.427 - And defaults are there in place and they work - for you. Exactly. - Yeah. - Exactly. And that was 426 00:29:15.126 --> 00:29:16.306 really great. And 427 00:29:16.684 --> 00:29:23.261 it was great to be able to have my team be able to spend their time focused on answering questions 428 00:29:23.721 --> 00:29:24.381 and literally 429 00:29:24.719 --> 00:29:28.737 having the time to pick up the phone and talk to somebody who's interested in our program 430 00:29:29.077 --> 00:29:32.504 - as opposed to doing, like, tech support. - Alright. Yes. 431 00:29:32.504 --> 00:29:36.782 - Which is what had happened every other launch. It was always like, something's down. 432 00:29:36.782 --> 00:29:41.248 Something's not working. This integration's messed up. Like, button disappeared. What happened? 433 00:29:41.248 --> 00:29:45.986 And and this, you know, this whole now I've been on it since so December, 434 00:29:46.894 --> 00:29:51.392 and it's June the end of June now. And we've never had a problem with, like, checkouts 435 00:29:51.892 --> 00:29:54.630 or, you know, even the automated billing 436 00:29:54.979 --> 00:29:57.998 the integration with Stripe has been amazing. It's so simple. 437 00:29:58.298 --> 00:30:05.413 If someone payment doesn't go through, like, we don't have to manually do anything and automatically tries it and reminds them and -- Mhmm. 438 00:30:05.413 --> 00:30:10.539 - -- - you know, that's such a huge help for us because it just takes it all off our plate. 439 00:30:10.739 --> 00:30:20.734 - So maybe we need to implement a feature that says automatically make the server crash at 10PM, so I can write that email out that says, oh my god, the server refreshed. 440 00:30:20.734 --> 00:30:21.234 Do 441 00:30:21.574 --> 00:30:23.713 - you know what I'm saying? - No. No. No. No. 442 00:30:23.732 --> 00:30:27.389 And that has happened to me, like, at least in 3 launches in the past, 443 00:30:27.909 --> 00:30:34.206 something went wrong. And I was literally, like, last summer when I had a launch for my program, 444 00:30:35.434 --> 00:30:39.532 I don't know if it was mercury, retrograde, or what, but like everything was down. 445 00:30:39.752 --> 00:30:44.449 Office autopilot was down. Our main server was down. Like, everything was down. 446 00:30:44.569 --> 00:30:46.908 The week that our cart was set to close. 447 00:30:47.448 --> 00:30:51.126 And I had people emailing us and they were just like, what the heck is going? 448 00:30:51.126 --> 00:30:56.143 Can I sign up for this still? Did it close already? And I was like, it's open. Oh my god. 449 00:30:57.322 --> 00:31:01.700 But we and that's kind of part of technology, I guess, like stuff happens. 450 00:31:02.239 --> 00:31:07.257 But it's never like, we've never had any problems with that. And even things like just downtime, 451 00:31:08.996 --> 00:31:12.793 we started seeing a lot of that with office autopilot, like, their servers would go offline. 452 00:31:12.793 --> 00:31:18.531 And what's funny is that somehow they don't know that I haven't left because I still get text messages when they're servers down. 453 00:31:19.419 --> 00:31:22.598 And at least a couple times a month, I'm getting text messages. 454 00:31:22.617 --> 00:31:26.795 I think Sinclair has been down for, like, all of 5 minutes at some point for me. Mhmm. 455 00:31:26.975 --> 00:31:31.102 And it's never cause an inconvenience. And you've always updated us. 456 00:31:31.102 --> 00:31:34.281 You've always sent out something saying like, hey, we're doing this upgrade. 457 00:31:35.259 --> 00:31:36.799 Things might be going on. 458 00:31:37.898 --> 00:31:42.516 We didn't I didn't have that before. So it's a very big just 459 00:31:42.904 --> 00:31:47.602 I guess, difference in mindset for how you're approaching, you know, working with us as 460 00:31:48.461 --> 00:31:51.400 as partners as opposed to like the whole 461 00:31:51.859 --> 00:31:54.798 Well, we're not gonna tell them unless we really have to 462 00:31:55.417 --> 00:31:57.037 - type a bang. - Yeah. 463 00:31:57.416 --> 00:31:57.916 Yeah. 464 00:31:58.576 --> 00:32:00.133 Yeah. Yeah. We're 465 00:32:00.853 --> 00:32:05.591 we started publishing our our up times as, like, status that's in their dot com recently. 466 00:32:05.691 --> 00:32:07.630 And, like, every time it dips below 467 00:32:08.369 --> 00:32:10.668 99.9 468 00:32:10.968 --> 00:32:12.627 something. I'd like, oh, 469 00:32:13.167 --> 00:32:15.626 I hate it. I wanna keep it up all the time. 470 00:32:16.204 --> 00:32:21.102 But, yeah, it does happen. It does happen every once in a while that things go go bad. But yeah. 471 00:32:21.401 --> 00:32:22.861 I like it. Keep me posted. 472 00:32:23.449 --> 00:32:27.927 - Yeah. And I'm and being as long as I know what's going on, that makes me feel better. 473 00:32:27.927 --> 00:32:30.506 Because then, like, if if something was going on with simplero, 474 00:32:31.084 --> 00:32:36.422 because you send us out, like, a message and you're also active on the Facebook group that you have, 475 00:32:36.801 --> 00:32:38.501 like, I know what's going on. 476 00:32:38.599 --> 00:32:44.596 And it's not like I'm paying to send like Facebook ads to a thing that people can't check out on, you know. 477 00:32:44.596 --> 00:32:47.075 And that's been frustrating in the past. 478 00:32:47.075 --> 00:32:51.313 It's like not knowing until somebody emails me saying, hey, I can't buy this thing. 479 00:32:51.313 --> 00:32:52.772 And I'm like, what? 480 00:32:53.711 --> 00:32:54.211 - Yes. 481 00:32:55.271 --> 00:32:56.131 Alright. So 482 00:32:58.799 --> 00:32:59.299 Great. 483 00:33:00.118 --> 00:33:02.058 I know that you were spending 484 00:33:03.517 --> 00:33:07.634 you mentioned something about saving money on on, like, assistance or outsourcing 485 00:33:08.013 --> 00:33:13.071 - by switching to some platform. Is that can you tell me about that? - Yeah. You know, it's so funny. 486 00:33:14.289 --> 00:33:15.629 I think a lot of people 487 00:33:16.248 --> 00:33:21.794 think that when you get into a a software solution that's like an all in 1 solution, that means you're not gonna need a team. 488 00:33:21.874 --> 00:33:30.889 Well, I found when I was with Office AutoPilot, I had to have, like, a developer on standby every time a plugin got updated or WordPress got updated or our theme got updated. 489 00:33:30.889 --> 00:33:34.347 We had to have someone go in there and make sure everything worked correctly. 490 00:33:35.326 --> 00:33:37.905 So I basically was paying my web guy 491 00:33:38.354 --> 00:33:43.911 on top of office auto pilot. So told and my VA who is managing any other tech stuff. 492 00:33:43.911 --> 00:33:49.938 So probably shelling out, like, a thousand bucks or more a month just to make sure all of that stuff worked. 493 00:33:50.757 --> 00:33:51.557 And that was 494 00:33:52.276 --> 00:33:55.295 yeah. That's a big chunk of change for a small business. 495 00:33:58.153 --> 00:33:59.373 And moving to Sombrero, 496 00:34:00.112 --> 00:34:04.210 I don't have a tech guy. It's you. Thanks, Calvin. 497 00:34:05.309 --> 00:34:06.729 You're my tech guy now. 498 00:34:07.308 --> 00:34:12.206 And I did move I did move all my hosting for my WordPress sites over to WP Engine, 499 00:34:12.585 --> 00:34:13.925 which is a more expensive 500 00:34:15.144 --> 00:34:19.562 word press. But it's word press only, and they have their own team of experts. 501 00:34:19.982 --> 00:34:23.029 - Yeah. Yeah. - Isn't it? They're great. - And they're amazing. 502 00:34:23.049 --> 00:34:25.987 And so I what I basically learned is, you know, 503 00:34:26.927 --> 00:34:34.601 it's really easy to to like, mess around with the software stuff and, like, try to figure out how can I get the least expensive thing here? 504 00:34:34.781 --> 00:34:43.317 And you think it's gonna save you money until the shit hits the fan and you you know, need it working right now, and then you're spending, like, out the Wazoo for developers. 505 00:34:44.896 --> 00:34:50.483 And especially, I guess, as things have gotten more There's a lot of security stuff going on in the WordPress world. 506 00:34:50.983 --> 00:34:57.529 And so having a WordPress based membership site at this point became a challenge because I needed security on it. 507 00:34:57.649 --> 00:34:58.149 Yeah. 508 00:34:58.569 --> 00:35:03.806 - We ended up having some crazy stuff where, like, some malware got injected into a site. - Oh, yeah. 509 00:35:03.806 --> 00:35:06.385 - Right. - And then it affected to Every other site 510 00:35:06.794 --> 00:35:07.574 on my 511 00:35:08.034 --> 00:35:09.933 plan. And so I was just like, 512 00:35:10.273 --> 00:35:11.472 oh god. What do I do? 513 00:35:11.472 --> 00:35:16.210 So moving it all over to WPEngine, it's like a hundred bucks a month, but so worth it. 514 00:35:16.589 --> 00:35:19.328 And then having my membership site separate, 515 00:35:20.067 --> 00:35:22.986 it just, in my mind, gives me, like, a little bit extra security. 516 00:35:22.986 --> 00:35:29.282 Like, I don't have to worry about the word press viruses or whatever, ever getting, like, into my clients' computers. 517 00:35:31.221 --> 00:35:35.028 And as far as tech support now. I don't have to have a developer unless 518 00:35:35.568 --> 00:35:40.465 I'm like doing a new design thing and I want something to be pretty, you know. 519 00:35:41.074 --> 00:35:42.154 - So is that correct? 520 00:35:42.154 --> 00:35:48.109 Are you were you are you saying that you that Simparo actually saves you about a thousand bucks a month in excess costs? 521 00:35:48.709 --> 00:35:51.048 - Yeah. - Yeah. Wow. Yeah. For sure. 522 00:35:51.907 --> 00:35:59.203 And even though well, I actually ended up paying an advance for, like, the whole year, which was another little discount for going ahead and paying in advance. 523 00:36:00.581 --> 00:36:02.841 And I had some people ask because I believe 524 00:36:03.579 --> 00:36:07.997 there's like a a small percentage that comes out too based on sales that we do. 525 00:36:08.337 --> 00:36:15.603 But I was like, you know, I when I ran the numbers, I was like, if I do exactly the same business I did last year, I would still 526 00:36:15.983 --> 00:36:18.042 come out ahead using Cimclaro. 527 00:36:18.821 --> 00:36:19.321 Well, 528 00:36:19.821 --> 00:36:26.726 I've already done, you know, almost 2 times the business I did last year so far in June using Cimclaro. 529 00:36:27.564 --> 00:36:35.740 And when I look at the growth in the numbers, plus the decrease in, you know, how much it's cost me just to keep things up and running, just the support. 530 00:36:36.249 --> 00:36:37.089 It's been amazing. 531 00:36:37.089 --> 00:36:41.107 Actually, we just bought a house because for the first time, I'm not, like, selling out random 532 00:36:41.606 --> 00:36:42.506 money everywhere. 533 00:36:43.454 --> 00:36:49.291 Yeah, we're saving a a good amount of money on the tech and maintenance and and security side of things these days. 534 00:36:49.291 --> 00:36:49.791 Wow. 535 00:36:50.370 --> 00:36:50.870 - Great. 536 00:36:51.189 --> 00:36:54.848 Congratulations on the house and that makes you really happy and proud. 537 00:36:54.907 --> 00:37:02.043 So and then, like, it lets you focus more of your time on your business rather than project management and hiring, like, all that stuff. 538 00:37:02.543 --> 00:37:04.522 - Yeah. Yeah. Exactly. Exactly. 539 00:37:05.022 --> 00:37:05.722 - So cool. 540 00:37:06.181 --> 00:37:06.921 Yeah. So 541 00:37:09.869 --> 00:37:10.848 what would be 542 00:37:13.667 --> 00:37:14.167 your 543 00:37:14.946 --> 00:37:16.885 that it really goes without saying, but, like, 544 00:37:17.254 --> 00:37:19.373 what would you who would you recommend Sinclair for? 545 00:37:19.373 --> 00:37:23.591 Or what would be your recommendation to some friend who comes out to you and says, hey, should I 546 00:37:24.091 --> 00:37:24.831 view Sinclair? 547 00:37:26.189 --> 00:37:26.549 - Yeah. 548 00:37:26.549 --> 00:37:34.165 I would say if you're at the stage in your business where you want to offer any sort of online program or 549 00:37:34.565 --> 00:37:36.943 products information product type of thing. 550 00:37:37.283 --> 00:37:41.361 Don't even fool around with anything else out there. Just go straight to supplier. 551 00:37:41.361 --> 00:37:44.919 Like, if you wanna have a membership site, or you wanna have an online course, 552 00:37:46.418 --> 00:37:51.036 this is the only platform I recommend to anybody who's who's ready to take that step. 553 00:37:52.114 --> 00:37:52.814 For sure. 554 00:37:53.154 --> 00:37:53.654 - Great. 555 00:37:54.393 --> 00:37:56.612 Listen to that everybody. Rachel's smart. 556 00:37:59.511 --> 00:38:00.810 And and what's the 557 00:38:01.729 --> 00:38:08.066 if you had to, like, really distill it down, like, what's the number 1 thing that makes you most happy about being on Simparro? 558 00:38:10.424 --> 00:38:10.744 - The 559 00:38:11.463 --> 00:38:12.983 oh, god. There's so many. 560 00:38:12.983 --> 00:38:17.521 I would just have to say having, you know, being able to know I can reach out to you guys. Right. 561 00:38:17.790 --> 00:38:21.828 And and knowing that and experiencing that over and over and over again. 562 00:38:21.828 --> 00:38:26.765 It's not like some random flu that the 1 time I emailed do happen to, like, respond immediately. 563 00:38:27.285 --> 00:38:29.704 It happens over and over and over again. And 564 00:38:30.683 --> 00:38:37.058 just that level of communication, like, you you even post on Monday mornings at like, hey, I'll be on Skype if anyone has questions. 565 00:38:38.078 --> 00:38:40.377 Like, who does that? Nobody does that anymore. 566 00:38:40.996 --> 00:38:42.336 So I think for people 567 00:38:42.835 --> 00:38:44.494 who wanna feel like 568 00:38:45.153 --> 00:38:45.653 technology 569 00:38:45.993 --> 00:38:51.251 is is something they can kind of put in this place and know that it's gonna be taken care of with them. 570 00:38:51.789 --> 00:38:56.088 That's a huge relief that they're not, like, gonna have to figure it out on their own. 571 00:38:57.826 --> 00:39:02.524 - Awesome. Alright. So tell people how they can how can they hear more about you and your programs? 572 00:39:02.524 --> 00:39:06.702 - Or can they sign up for your your do you have a newsletter? I assume you do. - Yes. 573 00:39:06.881 --> 00:39:11.299 So the best way to hear from me is to head over to the yogi premier dot com. 574 00:39:11.758 --> 00:39:12.258 And 575 00:39:12.838 --> 00:39:14.337 right now, I have 576 00:39:14.796 --> 00:39:19.013 actually a free 28 day challenge. It's called the fired up and focused challenge. 577 00:39:19.013 --> 00:39:21.672 It's all about, you know, boosting your productivity 578 00:39:22.051 --> 00:39:25.590 and starting to do the right things faster in your business. 579 00:39:25.639 --> 00:39:28.778 So that you can start living the life you really wanna live. 580 00:39:28.918 --> 00:39:31.856 And that's at the yogi pinner dot com slash challenge. 581 00:39:32.356 --> 00:39:32.556 - Yeah. 582 00:39:32.556 --> 00:39:38.263 - It's a that's a like, people sign up and then it runs for 28 days when they sign up and they - Yeah. 583 00:39:38.263 --> 00:39:39.882 And you'll see the magic of Simparo. 584 00:39:39.982 --> 00:39:45.809 It's all automated, so it's always going, and I don't have to stress about it breaking or not working. 585 00:39:46.668 --> 00:39:49.707 - Sweet. That's so cool. - Yeah. - Alright. Well, thank you very much. 586 00:39:49.707 --> 00:39:53.086 I'm gonna make sure to put these links under the video here. 587 00:39:53.454 --> 00:39:59.032 Great. Thank you very much for for being here with me today and for being in my life. 588 00:39:59.931 --> 00:40:01.830 - Thank you so much. Alright. 589 00:40:02.196 --> 00:40:04.855 - Alright. Take care, Rachel. Thanks a lot. - Bye.