00:13:19 Barbara Baron: lesli did you get my questions this morning? 00:14:09 Rickelle Tallent: @lesli I didn’t email you but can I ask a couple of questions about the program before we hang up today? 00:17:20 Barbara Baron: I like Health Profs is great! I am on Alignable, free version and get more solicitors than clients, I am sure if I delved into my local community I may be able to connect 00:18:07 Lindsay Henley: I have gotten more then 75% of my referrals through healthprofs! My website itself is not SEO at all YET, it's on my list, but healthprofs.com has amplified my business presence online in just a short period. 00:18:48 Barbara Baron: Thank you Lesli 00:18:56 Chris: Wow @lindsay. I haven’t had that much success using Healthprofs. Good for you! 00:19:18 Lindsay Henley: Lesli what do you know about getting SPAM increase by putting all your information in these types of directories? 00:19:41 Barbara Baron: @Lindsay, me too, 75% + from Health Profs 00:20:35 Deanna: On the ADA website you need to let them know that you want to be listed. I thought it was automatic, but then went looking for other RDs in my area and didn't find myself. 00:20:43 Rickelle Tallent: @lesli how do you feel about local directories that typically charge an annual fee? 00:22:25 Rickelle Tallent: I have my phone number on business cards but don’t think I want it on websites or listings. I think most people have email or social media (at least in my target market) 00:25:02 Chris: Why do you think people don’t do well on Healthprofs? 00:25:37 Chris: I changed my directory listing based on your advice, but not getting any calls. 00:26:26 Lindsay Henley: I put all the suggestions you gave us for our website and pretty much copied that exact lingo into my healthprofs profile. 00:28:14 Barbara Baron: any advice where to find a reasonably priced copywriter? Would you recommend Upworks 00:29:31 Rickelle Tallent: Since we’re talking about images, do you think it’s worth the money in the beginning to hire a branding expert and get good branding photos done? 00:30:53 Rickelle Tallent: I guess more like professional photos that help express your style/brand and the color scheme for website and social media 00:31:57 Kerry Mitchell: @rickelle I was on a marketing call the other day they said look at what your target likes what other brands do they like, is it men or women, children, also the fonts could follow that 00:32:50 Olga Ivanov: Speaking of websites, I have a little announcement… 00:41:16 Olga Ivanov: It might help ppl who still don’t have one. 00:46:17 Barbara Baron: I have discovery call /strategy session on my website. No dollar valueShould I remove it? And only offer it in conversation> 00:46:41 Emily Luxford: @lesli - alignable (directory) is offering a special opportunity for professionals in my area where we can post a lead magnet. Would the strategy session be a good option or should I provide an e-book instead? 00:48:54 Barbara Baron: @Lesli. should you have a dollar value for strategy session if you have this option on our website? 00:53:56 Chris: Is it important to get an email sequence? Is that something you wish you would have done when starting a business? 01:01:20 Chris: Versus a website? 01:15:15 Lesli Bitel: The Copy Word 01:15:55 Barbara Baron: https://www.thecopyword.com/ 01:16:04 Rickelle Tallent: Would this be similar to a VA or does the copy writer do all of the writing? 01:19:41 Lindsay Henley: Where is the email sequence? extra resources? 01:19:54 Lindsay Henley: I am now on building email list and then actually sending an email :) 01:21:17 Lindsay Henley: Found it under extra resources "nurture sequence" thanks lesli! 01:21:29 Rickelle Tallent: build email list before website? Just want to make sure I have that correctly! 01:25:17 Rickelle Tallent: thanks Olga! Would love to see your website and have your email! 01:25:17 Deanna: thanks Olga! 01:25:48 Olga Ivanov: olga.v.ivanov@gmail.com 01:25:51 Olga Ivanov: http://www.zestnutrition.net/ 01:26:05 Rickelle Tallent: I spent $2500 and it’s just sitting there not getting used :( 01:26:16 Olga Ivanov: this is what he created for me 01:26:33 Olga Ivanov: ruslan.v.ivanov@gmail.com 01:27:01 Olga Ivanov: thet’s his email, just say in the subject re: website 01:27:15 Christine: thank you,Olga 01:27:26 Olga Ivanov: Sure:) 01:35:46 Rickelle Tallent: And now there are reels! 01:36:49 Barbara Baron: I understand IGstories get seen more is that true? 01:37:41 Rickelle Tallent: @barbara stories do seem to be very popular. 01:38:44 Barbara Baron: @Rickelle TY -- that is what my son tells me :) :) 01:40:26 Rickelle Tallent: @barbara quick and easy for the very short attention spans! Reels have become very popular, too 01:42:14 Rickelle Tallent: @lesli 2 questions: 01:42:44 Rickelle Tallent: the handle and the first line of the bio are searchable? 01:43:04 Rickelle Tallent: what about having your business name as your handle? 01:47:52 Deanna: Should this be separate from a personal Instagram? I have an Instagram account that I use rarely. Should I start a new one or just switch the focus to business on the one that I have? 01:49:26 Rickelle Tallent: Could you list a few autoimmune disorders in the first line so that you pop up when people search them? ie: hashimotos, celiac, etc. (whatever your top few may be) 01:49:31 Lindsay Henley: I have private account for personal use and a business account that I just started in June that is public 01:49:37 Barbara Baron: For @Emily Can you start with Restore Gut Health 01:49:38 Christine: what if Emily added " healthiest" before Living with autoimmune (?) 01:50:09 Deanna: are there different accounts that are called business or personal? 01:50:39 Emily Luxford: @everyone - thank you for all of your suggestions! 01:51:19 Rickelle Tallent: @deanna you have to create a business Facebook account to create a business IG account. The good thing about the business account is it can be public. But if you don’t use it much personally then you could just have one public account that you use for business 01:52:01 Rickelle Tallent: @deanna, also you can see more on IG if it’s a business account (Insights) 01:53:04 Rickelle Tallent: @emily maybe instead of “autoimmunity” list a couple specific conditions? 01:54:18 Chris: Maybe add “relieve, gas and bloating” 01:54:24 Rickelle Tallent: @emily you could also remove the last sentence if you need more room and then every month or so do a post where you introduce yourself and talk about how your a functional RD living with autoimmune disease (bio more about them and results than you). Happy to brainstorm later if you’d like! 01:54:35 Rickelle Tallent: you’re 01:54:41 Deanna: Thanks Rickelle! It sounds like you are recommending a business Instagram account. I have a business fb account already. 01:55:58 Rickelle Tallent: @deanna you’re welcome. If you’re going to use it then I definitely recommend a business account. But it’s super time consuming so I guess if it’s worth it or not depends on your demographic and what you already have going! 01:56:18 Barbara Baron: @Rickelle thanks for that info , didn't know you need Fb biz page for IG biz and thanks Deanna for asking Q 01:57:13 Rickelle Tallent: @barbara you’re welcome! 01:58:18 Deanna: I'm totally taking notes on your comments Rickelle! 02:01:52 Rickelle Tallent: I think the RD that coaches for group programs recommends or uses Thinkific but I’ve never checked it out 02:09:54 Rickelle Tallent: could you use “questionnaire” rather than “application”? 02:10:49 Christine: great to meet you all 02:10:53 Christine: bye bye 02:10:54 Barbara Baron: Thank you! Is there a contact list with everyone 02:10:55 Chris: Thanks!