What's up? My name is Calvin Corelli. I am the founder and CEO of Simplero.
I got started in the information business way back in 2,008.
So I've been around the block a little bit. I started Simplero in 2,009.
So I've seen a lot of what people are doing, what works, what doesn't work in the information marketing business.
And so with this series, what I want to do is I wanna give you
the best information that I have, the best guidance that I can
to make sure that you get off on a very solid path to success with your
information business.
So even if you're a seasoned information business pro,
I think you're you're gonna find a lot of value.
But if you're someone who's just starting out, this is totally
for you. Alright?
The reason I say that even if you're seasoned, you're gonna find a lot of value is that most people,
they screw up on the fundamentals. Right?
They get excited about the shiny new object and the the the latest
technique and fad and whatnot,
and they just forget the fund fundamentals.
Business is ultimately about executing super well on the fundamentals.
What is that? It means knowing who your customer are,
customer is, what their pain points are,
what the value that you offer is, and then delivering
exceptionally well on that promise, delivering an outstanding product and an incredible
service, and then just asking for repeat business and for referrals.
If you do that really well, you will be successful.
Okay?
Today, I wanna say, what do you what are you gonna start with? What's the first product
that you want to offer?
A lot of people get this wrong.
A lot of people, they wanna do an ebook,
or something cheap
to just get started because they feel like it's easier to sell something
at a lower cost than at a higher cost.
And the reality is that
it ain't.
It's not that much easier to sell at a lower price point than a higher price point.
In a lot of cases, it can actually be easier to sell at a higher price point. Why?
A,
you can deliver more value.
B,
you
are targeting people who have more money to to spend to invest.
And
c, because
psychologically,
we think that if we're paying more for something, it must be better.
Okay? So where I would suggest that you start is actually, I won't suggest that.
I'm gonna implore you to start here. Ask yourself this question. What is the biggest result
that you can provide
for people who have the money to pay you?
What is the biggest result
that you can generate, that you can consistently deliver for people who have money to pay you?
Another mistake that a lot of people make is that they start with customers who have no money.
I really wanna help these people. They have no money and now you're struggling in business.
That's not a good way to do business. Right? You wanna help people who have money to pay you.
Do you wanna serve those people who don't have money as well? That's great.
Serve a lot of people who have a lot of money and then you can do pro bono work for the people who can't pay you.
Right? So
what's the biggest pain, the biggest desire, the biggest value driver for your ideal
customer
that you can deliver on?
And then start there and start at a relatively high price point, whether that's $2,000
or $5,000
or $10,000
or maybe down to $1,000,
but make sure that you're charging real money for this.
And also, you're on the hook to deliver that result.
So you wanna have a guarantee there that says if you don't, if people are unhappy or not,
they can ask for their money back. Right?
But you're setting yourself up to actually really deliver on the promise.
That's important because you wanna make sure that you deliver.
Otherwise, you don't have a sustainable business.
Okay?
So
think about who is your ideal
customer.
We talk about customer
avatar, the ideal avatar, the ideal customer, all sort of interchangeably.
There's a lot of exercises that you can do about that. Right?
Like, what what magazines do they read? Does anybody read magazines these days?
Like, what what books do they read? Who else do they follow on social media?
All those kinds of things.
Those are great questions to ask yourself about your ideal customer avatar.
I've always found that that was kind of like a little bit of some guesswork on my part.
Like, what I mean, where do I find the answers to these things?
So what I have always preferred to do instead is think of one specific person
that is my ideal avatar,
a real person with a name that I happen to actually know.
And I can ask that person, like, what do you read?
Would you like to how do you like to to live your life? Where do you hang out?
Where do you what our interests are? What's your financial situation? Whatnot?
You can ask them these questions, but focus
on one actual specific person. That to me
makes it a lot
more tangible.
Okay? So that's my approach. So think of that person,
make sure it's someone that has money to pay you and that has a pain that you can solve for, that you can alleviate or result they can that they want that you can generate.
And then figure out what that what that is. What is that result?
You can, like, absolutely talk to this person, right, and ask them the magic wand question.
If you could maybe wave a magic wand,
what would the ideal outcome look like?
We can provide you with some, like, some questions that you can ask people about this kind of stuff to get at it, but I think you probably have a pretty good idea.
Right?
So if you're someone who teaches ukulele playing, then, like, making them, like, really, really good at playing the ukulele is pretty simple.
If you're a stress coach, then making you know, getting people to be rid of stress, then the question is, who is the person who is
most
interested in alleviating their stress and who has a lot of money to pay for it. Right? Who whose,
value in life will be dramatically increased in an in in a monetary sense
if, you can alleviate that because they're they're gonna be willing to pay you a significant amount of money.
Right?
So,
that is
where you wanna start with your business is is start with the highest value that you can provide for someone who has
money to pay you. Don't start at the low end because you think it's easier.
Start at the high end.
Another good reason why is money comes flowing into you. Right?
It's a lot more fun to do business when you have money coming in because then you can hire people.
You can pay for your tools and the software and and all the these services, and you can get freelancers, and you can get help.
You can get our concierge service. You can you can you have,
you know, money, resources to work with.
It's a lot more fun than if you're trying to sort of, like, build it all up from the bottom up.
So go for the most juice and go straight
there. Alright.
Thank you. That's it for now.