Hey there. It's Calvin Corelli, founder and CEO of Simplero, here to teach you information
marketing fundamentals to set you up for success in your info
business.
Today,
we're gonna talk about how you validate your idea. Right? So you have an idea of who your ideal
avatar is
and what you can offer them that's gonna be super appealing to them. Now you wanna talk to them.
Right?
Get them on Zoom, get them on a phone call, or get them in a live interactive situation somehow where you can ask them a bunch of questions.
And,
we can give you a series of questions that you can ask them. But, basically,
you wanna hear to them
from them, like, what are their biggest pain points? So
think of, like, what is my pain right now
and what is my fear that might happen in the future? Right?
What is my want right now and what is my aspiration for where I wanna go in the future. Right?
So we're talking about the pain, the away from,
both in the present
and in the future, and then we're talking about the pleasure, the work we wanna get to, the the the go to towards
both now and in the future. Alright? Does that make sense? So that's really key to understand that.
Throughout this process, you wanna record this and you wanna make sure that you take notes
about the specific language that they use. What are the phrases in their heads?
Why? Because
those are the words that you wanna use in your marketing.
When you can articulate a problem
that people have better than they can themselves
in your marketing, then they're automatically
gonna trust you. And when you can
speak their sort of inner dialogue
out loud and they weren't even conscious that this was the dialogue,
then they believe you.
They know they believe they trust you, and they believe that you can solve their problems.
Okay? And so and the way that you get that is you just listen. Listen. Listen.
Listen to that what they're actually speaking when you ask questions. Right?
It's because then what's unconscious is gonna be come out of their mouths and then that's what you capture and that's what you use.
Right?
You wanna check,
like, if, like, if if what you have in mind for your offer for the result that you can generate to them is something that they value or is there something they value more?
Like, what would make it even more valuable?
You wanna figure out what are all the objections that they they might have.
Oh, but that can never work. It would be too much effort on my part or, well, I'm special.
I can't do it or, like, I would need a lot of resources or, like, whatever those objections are,
capture all of them because you want to be able to overcome them later
in your marketing, in your sales process. Okay?
Ask them about
where where they hang out. Right? Where are they on Facebook or Instagram or TikTok?
Who do they follow on these platforms?
Are they listening to podcasts?
Do they listen to, like, Joe Rogan or do they listen to Amy Porterfield or, like, who are they listening to?
Because then then you know where to target them, right, where to find them.
Like, you can try to get on those podcasts or you can try to sponsor those podcasts or you can run ads on those on those accounts or you can try to get some of those people
signed up as affiliate partners, which we're gonna talk about,
in a little bit. Okay? So figure out where they hang out so that you know where you can reach them.
And then also ask them how do they like being sold to?
How do they like and how are they actually being sold to? Right?
Like, do they like, one thing is what you like, the other thing is what we actually do.
So so it's it's both both are interesting.
Obviously, figuring out what they actually do is interesting too, but not if it leaves them with a bad taste in their mouth.
Right? So
what have they bought and how do they buy those things and what made it compelling to them?
What was the process like? Was it an Instagram ad? Was it a webinar?
Was it, you know,
a friend recommended it? Was it an email? What was it that got them?
What was it about the messaging or the tone of the style or the sales conversation or whatever?
What was it that got them. Right? Try to figure out how they like being sold.
We all love buying shit. We all love it. We love buying stuff. We do it all the time. Right?
So it's figuring out how to make it really nice and and and pleasurable for people to buy the stuff that you want to sell them.
Just be honest. Ask them, how do you like to be sold to? How do you like the to buy things? Right?
So this is the first order of business is, like, talk to these people,
get to know the lay of the land, how they feel, and already you might be starting to make some sales.
Right? That's a good outcome if you start to actually make some sales on this thing.
And they're like, damn yeah. Hell hell yeah. I I totally want this thing. This is amazing. Right?
So have
at least 5 of these conversations if you can.
10 is probably better, but beyond that, you're you're probably not gonna need that that much.
You know, you can kinda see when you start to get diminishing returns,
then it's time to stop and say, I got what I need. Right?
But then, like, keep all that stuff fresh in your mind because then we're gonna use everything that you've just learned to create your
sales collateral your your your sales page and your emails and all that, all the good stuff. Right?
So keep it top of mind. Alright. That's it for now. I will see you very shortly.
Bye bye.