Hey. It's Calvin Corelli, founder and CEO of Simplero,
here to teach you information marketing fundamentals.
And today, we're gonna talk about
this idea that it something I Calvin it away from towards framework,
which is basically,
like, everything that you teach people. Right? Information
businesses, we're here to teach people stuff. Right?
We're t here to teach people how to get from a to b, how to get from a situation
that they're not loving, that they wanna change to a situation that they're loving, that they're happy with.
Right? That's all this is. We're delivering some sort of transformation here from something
that we don't like to something that we do like.
And that process is gonna have some steps along the way. Right?
So figure out what those major component major steps are that people are gonna take.
3 to steps, 5 steps, 8 steps, whatever they are.
Each of them you can break down further into into more nuance, more detailed steps. That's fine.
But keep keep sort of an an idea of the high level steps
that you are gonna take people through. It's very helpful to have this frame of reference for you
so that you can, you know, structure all of your your education, you can structure
your,
your social media content, your your freebie content, your email content, all that stuff around this framework of where they're going away from and where they're going towards.
Okay?
What you also wanna be clear on is is what is the prerequisite in order for people to be helpable
by you. Right? What what needs to be true about a prospect
before you can help them? Maybe they need to have a certain level of revenue.
Maybe they need to have
a certain level of coachability.
Maybe they had need to have, you know, means to pay you.
Maybe they need to have maybe there's some other prerequisites.
And so in that case,
a, you wanna be really clear about that so that you know who you're targeting, who you're not, and you can absolutely communicate that in your marketing.
But also,
what you can do now with your free content is you can help move them up towards that line. Right?
You can move them up to that point where you can really help them. Right?
So if you do that in your free content,
then you're generating customers,
you know, a a source of of leads
for your offerings. So
that is really, really smart. It's not really complicated, guys.
It's just, like, where are they today? Where is it that they wanna go to?
And what is the process that you take them through? So take some time now. Write that down.
Map it out.
You can do, you know, 3 to 8 steps and then you can do sub steps under those as well if you wanna get into more detail.
But map that out is really, really helpful stuff. Okay?
Alright. Appreciate you and, I will see you in the next one. Thank you so much.