Alright. My name is Calvin Corelli.
I am the founder and CEO of Simplero, here to teach you information
marketing fundamentals so that you can have an incredibly
successful
info business very simply.
And today I'm gonna talk about,
how to generate leads
specifically using a lead magnet. But before we do that, let's talk a little bit about
the flow. Right? So
we're taking customers through a journey. Some people call this the customer
value journey.
And the first thing that needs to happen is that they need to be aware of you. Right?
They need to become aware of you. Some so you got you go out and you find them somewhere,
and we can talk about traffic sources,
and where where where,
you know, where you find those people, essentially.
And then they they're gonna engage with your content.
Then at some point, they're gonna give you their contact information.
They're gonna give you permission
to contact them via email or it could be via, like, a chatbot or something else like that.
But they give you permission to contact them
when you want to. That's really critical and this is where your lead magnet comes in.
Then the next thing that happens is that they buy something from you, they convert
to becoming a customer.
Yay.
Now
that that means we've now separated
buyers
from non buyers.
There are people who are gonna be freeloaders who are just gonna always be interested in consuming your free content.
They're never gonna buy anything.
Once someone has bought something,
they're a buyer and they're likely to wanna buy something else. Okay.
So now we can we know we can take them from buyer
to, like, hopefully, then then we're gonna deliver and over deliver so that they get really, really excited.
And then we're gonna
send them through our funnels. Right? So we can offer
more and more expensive products. So
remember how in the beginning I was saying start with the biggest result that you can provide for people who have money to pay you.
Right? So all of this kinda comes in at a later stage.
Right? So initially, you wanna have just that one product that costs, like, $2,000
or $5,000 or maybe $1,000, whatever it is. And don't don't worry about lower priced products.
We'll add those later.
But what we do want to do is we want to generate prospects. We wanna generate leads.
So keep that in mind. But, basically, we take them through this journey
from from awareness to engagement to to,
subscription to, you know,
offering their contact information to
converting, buying stuff, to getting really excited about your stuff, to then ascending through your different offers, to then, like, sharing with your friends about it, to then maybe becoming an actual affiliate partner,
a promotion partner for you on a on a more systematic ongoing basis. Okay? So that's the basic
customer
journey that we're taking people through.
The lead magnet
the lead magnet is there
to to accomplish the step of getting people to give you their contact information, their email address, typically.
And so a lead magnet is designed for that specific purpose. It's not just any old piece of content.
So if you've never heard the term lead magnet before,
what it is, it's
it's basically you saying, hey, I'll give you this if you give me your contact information and the permission to contact you.
Right? I'll give you this PDF
or this video or a call or an audio or
something, usually digital piece of content. Right?
If you will just give me your contact information so that I can follow-up with you.
That's the lead magnet.
And so
the ideal lead magnet
solves a pain
or frustration
that your ideal customer have
has. Sorry.
It's almost a pain point that your ideal customer has
and only your ideal customer.
Right? Part of this whole game is that we want to repel people who are not ideal customers.
Right?
We wanna repel people who are never gonna be happy with us, And that can be in terms of they don't have the finances or it can just be in terms of, like, being a a kind of person that we don't enjoy working with.
So it's helpful to put a lot of your personality out there because then you get, like, the people who really jive with you and you don't get all the people who don't jive with you.
Right? So it's okay. Like, we wanna repel as much as we wanna attract.
And it's kind of the more you do one, the more you end up doing the other.
You can't really like, if you're if you're for everybody, you're just bland and and everybody gets bored, right, really quickly.
So put put that out there,
get,
you know, get really clear on who you're for and who you are and what you stand for.
And so you put that,
the the lead magnet is is, again, the frustration that your ideal customer has that only your ideal customer has.
And if you wanna, like, take it up even more and more higher notch and do, like, a ninja move on it, then you have Sami of the remember how we talked about the away from and towards
kinda model?
Maybe there's something that you can give them in your lead magnet that drives them up to that point where they're perfectly ready for what it is that you have to offer.
Right?
So
that would be a a perfect lead magnet. So,
for example, like in our case with Simplero, we offer a all in one integrated platform for information marketing businesses.
So we simplify your life as the as this business owner.
We make it a lot easier to get off the ground and and keep growing your business because you don't need to worry about all the tech hassles and, like, mastering
7 different tools and all of that garbage. Right? So,
what would be an ideal lead magnet is might be something that
helps people if we're looking at people who are starting out, it's something that really helps people give a a complete blueprint, a clear blueprint of their company and their business, how they wanna launch it and how they wanna start it so that now they're ready to just jump on to Sami Claro and build it all out, and they're gonna be super successful.
Right? That could be a killer lead magnet for us.
Another one could be if we wanna track people who are frustrated with, like, 7, 8 different tools,
and now they want to,
we wanna capture them to help them get, you know, move their stuff on on to Sami Plaro.
Well, we could do one that talks about,
helps them get an overview of everything that they have and and and get an idea of how they could start to simplify all of this and a process for moving it.
They that would be sort of after a bonus of how to move it into,
effectively move it into an all in one Simplero
as the integrated platform. Right? You wanna do that, you know, kinda carefully.
People are scared about that process of moving even though it's it's pretty straightforward and we got people who can handle it.
It's still something that's that's just emotionally it's it's uncomfortable. It's scary.
It's it's people
aren't familiar with that. Right?
So something that really addresses the pain point around having all these different tools
and helps them,
get clarity around that. Without pitching them on the product, we're just saying, hey.
Let's help you solve that process,
the that pain.
And by the way, if you wanna use Sami flare for this, here's how you go about doing that. Right?
So those are examples of lead magnets that we could do for our business.
So think through for your business
what would be the perfect lead magnet for you. And so let's talk really briefly about format.
Right? The easiest, simplest,
lead magnets are
short PDFs.
Right? Like, 5 pages with, like, one key
step on each page or one key sort of insight on each page, and then a page in the beginning that just introduces you and build some authority and some credibility,
and a page at the end that guides people to the next step. Right?
You always, always, always, always wanna have a clear
next step for people to take. What is the call to action here that you want them to take? Okay?
And so
a checklist works really, really well, just basically, like, one page or a checklist with, again, like, a a cover page and, like, Calvin authority credibility page and then a call to action page at the end.
Keep it super duper simple. Right? Like, you know, like,
people
wanna give it away so much value and they give a whole ebook away and nobody has time to read that.
Right?
So if you take just one page from the appendix of your ebook that happens to be a checklist and you give that away, you're gonna see way way better result
from your lead magnet than if you did
a big, you know, the whole ebook. It's crazy, but that's how it is. We're all we're all busy.
We don't have time. We just want that pain solved. We just want that hit, right,
of something that adds value to our lives quickly.
Now next, we're gonna talk about traffic sources, how to generate traffic for your lead magnet, and then we're gonna talk about what happens after the lead magnet.
So that's coming up in a the next video. Thank you so much for watching. I appreciate you very much.
Be well. Bye.