What's up? Calvin Corelli here, founder and CEO of Simplero.
Here to teach you information marketing fundamentals to help you crush your information
marketing business
the simple and easy way. Now today, I wanna talk about,
how do you actually make the sale? There's only like a handful of different ways to do it roughly.
You can you can write a sales page with a bunch of copy, like features and benefits and, like, what the course if it's a course gonna be about, the program and process and
objections, and that kind of stuff.
And we can we can they're they're models for how you how you construct those, and we have some templates
that will help you construct a killer
sales page.
Alternatively, you can do what's called a video sales letter. So, basically, a video.
It can be a presentation.
It can be you actually talking to someone like this, or it can be you just voicing over some slides so you don't need to have your face on there.
But in a video sales letter, where you're basically taking people through a sales process, it's similar
in in content to a you you all have have the same things in that video
as you do on a, written page, but it can work really, really well more effectively in some cases where you're just walking through, like, you're making people actually sit down and listen to it versus, like, scanning and and just jumping around the page and and looking for stuff.
Right? So that's number 2. Number 3
would be a webinar. So you actually get people on the live call.
And so, again, here you have a presentation that you structure
about, you know, with your webinar where where, you know, you make an offer and you you offer give some value, you over come some rejections via some storytelling just like we did in the nurture sequence for your lead magnet.
And then we make a pitch and offer at the end,
and then they're they're, like, gonna buy that. Right? That's the webinar.
Another so these generally work well for, like,
very depending on the price point. Right? So if you're just selling an ebook,
then probably just the sales page with just copy on it is great.
If you're doing something in sort of the $2,000
up to the $2,000
range,
then either a sales page or a VSL tends to work great,
or a webinar.
If you're doing something that's $3,000 or more, then those typically don't convert as well, meaning
fewer people buy
per per person who sees it or shows up for a webinar.
And so at that point, we oftentimes wanna get on a sales call.
So you actually get on the phone with people
and you you you
do a sales Calvin there there are people who can teach you all about how to do
great,
sales calls.
My my philosophy on is, like, don't overthink it. If the value that you provide is is great,
and, like, the offer is great and you know that you can do it, like, usually just talking to them and and helping them make like, visualize again
the result and and knowing that you can deliver it for them. So then that's usually,
does it a lot.
But, obviously, like, I'm not saying don't don't study sales because it's a whole it's a whole damn thing.
Right? It's the sales. So
those are sort of the the basics,
basic ways that you can that you can sell people on stuff. Another another
version would be
an actual in person event
that, obviously, you need to sell that first even, like, it might be free of charge, but still you need to get people in those seats.
And then at the event, you're selling from stage. So that would be another,
conversion mechanism.
But now we're getting sort of out of the of the online world on the of the online realm, obviously.
So figure out what works what makes sense for you
in terms of what your personal affinities and proclivities are. Right?
Do you like to be on a webinar presentation? Do you like to speak on video?
Or do you, like, really like to write? Or how do how does it work for you?
And as well as what you learned about your customers and how they like to buy.
And then you put together a conversion mechanism.
I'm not gonna go into the details of what needs to go there.
We can we can get to that at some other in some other medium, but,
you know, for now, you just wanna figure out how you're gonna convert these people. Alright?
Cool. That's it for now. I appreciate you watching.
Thank you so much, and I'll be back in the future. Alright. Bye bye.