I'm excited to tell you about this course.
It's 1 that I think many of you
need
But whether or not you want it
is another question.
And I would actually be really curious as I talk through this whether or not you want it,
and whether you understand that you need it or not. Okay? I'd look forward to your comments on this.
So what is it? Well, it's a course about how to get more clients.
Specifically,
the course is called authentic
outreach,
joyful
and honest methods
to keep your client roster full.
So that's the name of the course.
And I can say this because I've had a full client roster since 2016,
all the way from then until now.
The waiting list has just kept growing.
And it's been full client roster year by year. So I'm really grateful for that.
And
I am here to teach you my best strategies for it.
And not only that, I'm really excited to form a community of practitioners
For those who join the course,
it's a community of practitioners
to continue improving
on how we do our
authentic outreach so that it
number 1 is a very effective for actually getting people interested in our work.
And number 2, it feels good as we do it. We actually enjoy it.
So this is where I what I mean when I say a lot of you need it but not necessarily want it.
Because,
first of all, getting more clients, getting enough clients,
I don't think it's natural to a lot of us.
If you're watching this, you probably are among the many of us who would love to have more clients probably don't have a waiting list.
Or if we sometimes have a waiting list, it's not consistently
a waiting list.
We're shy about selling
You know, it's just not something we enjoy doing.
In large part, why are we why do we retreat? And avoid selling. Why do we why do we do that?
Why do we because
if we if we don't sell, have you noticed that you don't get any clients if you don't sell.
You probably don't have enough clients because you don't know how to sell. But we retreat from
the idea of selling
because we see how so many other
marketers or
aggressive people do it.
And it feels
ungraced full to us, maybe a little cheesy
and sometimes quite manipulative
also that we may experience it.
And so because we have experienced
the
unskilled
ways
that many people sell,
we
avoid it and we
get attached to a fantasy
that you build it and they will come. Have you heard that phrase?
Just build it and they will come.
Really?
Have you noticed that they don't come
after you've built it?
Right?
And sometimes we
continue this fantasy.
We try to be productive. So we say, well, George talks a lot about creating content.
So I'm just gonna create content
with the trust that if I just create content,
then people will see how good I am, how smart I am, or how helpful I am, and how much of a match it is I am for them, and they'll just
inquire to to hire me as a, you know, as a service provider.
Have you noticed that just because you those of you who are consistent in creating content.
Congratulations.
That's a wonderful first step, but have you noticed that even when you do so, you still might not have enough clients.
You're wondering, George, I thought you just create content and get, no, that's not how it works.
I'm sorry if I didn't clarify that to you.
Well, I've I've never said you create content and you'll get all the clients you want.
I please find where I say that because I'd get I I need to edit. I don't think I've ever said that.
What I always say is that creating content
is this then diagram between
public journaling and exploration of your skills and your passions and values and your voice.
On the 1 hand and service humanity on the other hand.
I always talk about that then diagram of what creating content is about.
And so creating content, what it does is it brings you a greater reach
It brings you greater reach
in having more people
willing to give you attention now because attention is the greatest asset.
That anyone can give you, essentially their time and their attention.
Right? Because once you have someone's time attention and their time, essentially,
then
you can invite them into
your service, your product,
program,
event, etcetera.
Without their attention, you It's not even possible to sell.
But
with attention,
then you have the opportunity
to actually
sell. I'm gonna put selling quotes. I know it's gonna trigger a lot of you.
I I invite you to use your self regulation practices
whenever you hear the word selling.
Sales cell.
Take a deep breath.
All I mean is
the authentic invitation
into our work.
But creating content doesn't get you clients.
Let's be real clear about that.
It gets you attention.
And then with the attention, you can then decide how am I gonna invite them into my work.
So that's what this upcoming course is about.
How do you
consistently
invite
the people whose attention you have
into your work?
Right? That's why I'm excited about because I think a lot of you
are now
in the process of creating consistently.
Now you're in the process getting more reach or 1 more thing.
Creating content, especially authentic content. If it's authentic,
the way I talk talk about how to create content. And if it's consistent.
If it's authentic and if it's consistent,
then you create trust.
Not only do you create reach, you get more people, but you also create trust
that the people
are willing to listen to you. Right?
They're they're they're willing to believe you so you create trust.
But now the question is, what do you do with that attention and that trust?
You invite them the right people anyway into your work.
So
this next course is all about. So so again,
do you need clients?
Would you like more clients?
Would you like a waiting list of clients?
If yes,
then that's what I designed this next course.
To be about, to
specific strategies
and the plan,
not just in a very general sense of, oh, overall business strategies,
but specific things you're gonna be doing on a regular basis to actually generate
people interested in your work and inquiring to say, how can I hire you?
How can I join your service? How can I join your program or hire you as a service provider?
So if that if you need clients, this is my course for you.
This is the 1 course that I recommend to everybody who needs clients that would like to learn from me.
So What are we gonna do in this course?
Let me go ahead and explain what this course is going to cover.
The first
part of the course, very important.
We shift
our mindset
and our heart set about
selling.
I put that in quotes because
Many of you are not comfortable with that idea,
and we're gonna shift our mindset about selling.
So by the end of the first part,
you'll you'll have a different relationship
whenever
you Think about this idea of getting clients
selling. You'll actually this is my aim.
By the end of the first part, you actually
look forward
to selling. Can you believe it? Can you actually believe
looking forward to the process of selling because you can see yourself enjoying
the process of connecting with your heart
and serving
the other
without attachment
and doing it from your own values
and your own style.
I'm not gonna give you templates to copy paste.
Sure.
You're gonna get some suggested ideas that you can then modify to your own voice But it's so important and that's what I'm gonna teach you in this course how to generate
your own
sales messages, your own way of inviting
people with whom you have attention into your work.
So part 1, how to shift our mind and heart in regards to getting clients
getting more than enough clients and doing the process of selling. Very important.
They'll just shift your perspective
going forward. It's gonna be very valuable just as as the process of doing that.
And then the second part, we're gonna talk about the several effective ways that I use
that I help my clients use on a regular basis
to generate clients' interest, to get people interested in your work.
So we will talk about how do you how do you announce your work
to your people, to your network, to the people that you have that are giving you their attention.
How do you announce it? How do you announce it regularly? How do you do it in a way that's gentle?
That's service oriented,
that's unattached,
that is your own style and values. And you also you're gonna see
other people in this course doing it from their own style.
And with the diversity of different styles and voices,
you'll come to see the possibilities of what your voice and your style can be.
I think it's really helpful to actually see these examples
side by side.
And so again, I like I said in the beginning, I think I'm I part of what I'm why I'm excited about this is not only because I think a lot of you need it.
So I'm excited to actually get walkie through the process step by step, you know, together and are 5 weeks together.
But number 2, I'm excited to have this ongoing community of practitioners
This is not just a 5 week course.
It's an ongoing community of practitioners. I mean, in terms of the discussions,
We'll just keep going as people join the course in the future.
They will keep commenting on the course lessons, and you can always keep returning and commenting.
And I will be seeing them. I'll be engaging with them. And others will be engaging with them.
So it'll be an ongoing
discussion
as you see people improve
their ways
of
quote unquote, selling or getting clients. Okay.
So we'll talk about how to announce it to your network.
We'll talk about how to invite referrals.
So you actually have a plan and a and a very clear step by step
method to invite people your
the support of people in your life and in your business to give you referrals.
Your past clients, current clients, your friends, colleagues, etcetera. Okay?
So how do I invite referrals? Number 3, how do you collaborate
with other colleagues?
To give you clients.
So we'll talk very clearly about that and not only will we talk about it, we'll actually practice it
with 1 another in the course.
Now there's no requirement.
You don't have to do anything for anyone, but it's actually the opportunity will be there.
For you to connect with others, for you to step forward and say yes, I would like to practice
with with you all on this. So you'll you'll you'll get the chance to practice collaborating
in order to get new clients. So I'm excited.
Yeah. The the people you probably know the people I attract to me
tend to be
more heart based, more values based, more spiritual.
I think you'll enjoy the people that are in this course. Okay. And number 4,
We will talk about how to do what I call
an
FTA webinar. Let me explain this. FTA stands for free to attend.
Now, you might say, well, George, why are you saying free to attend? Why not just say free webinar?
It's because it's not a free webinar.
It's a free to attend the webinar,
but it has a paid recording for those who
want to buy who cannot attend and want to buy the recording later.
Let me say that again. Instead of doing free webinars,
you announce it as a 3 to a 10.
So people who can, you know, you you do it at a time that's convenient for you.
It's just a single hour, maybe 90 minutes.
At a time that's convenient for you, you don't have to bend over backwards for anybody else, a time that's convenient for you, and then you announce it, people show up if they want it for free or they can buy it later at a relatively low cost.
We can talk about the pricing in the course as well.
This is such I've done this for years, and I've had clients do this very successfully.
It is such a great way
to generate client interest.
Because of people who are interested in the topics that you talk about will show up.
You'll you'll teach a useful webinar,
and then you'll mention your service at the end for people who want as a service, as an act of convenience, as as an act of how do you go deeper with this,
right, at the end? You'll talk about your service.
Anyway, so we'll talk about the strategy of FDA webinar.
How do you do it? How do you talk about your service at the end, of course?
And so we'll talk about these different ways of generating
interest in your service and your program. Okay?
And then next, The next part is
once you get people inquiring with you,
how do you actually talk to them?
So we'll talk about how to do an authentic
discovery call, authentic exploratory
call with potential clients.
This is the way I do it is very different. You
you know, if you've ever learned how to do discovery calls, you probably get a script.
Usually, they give you some kind of a script.
And
you know if you've tried the script, it sounds fake.
It doesn't sound like you will I can't be because it's a script.
And you're, like, trying to move people through certain emotions and you're trying to make sure you ask certain questions that are gonna make them think a certain way about you know, you and your service.
That all because I've done it. I've I've been very good at it in the past.
And like, no, this is this does not feel right.
And I'm not building the kind of relationship I want with my prospective clients.
So I came up with a different way of doing it. A much more authentic way.
It's the way I use I've used it since for years since, you know, 20
I I started pioneering this in 20 14, 20 15.
And then it's gone really well since then. So authentic to discovery college.
You'll learn how to do it.
You'll get practice
with others in this course.
Like I said, I think that's 1 of the most exciting parts for me of this course is not only gonna learn stuff, you're gonna have other people to practice with.
Authentic discovery calls.
Okay? And then finally,
at the by the end of the course, you will emerge
with a consistent
plan
for doing these kinds of client getting activities going forward.
Again,
let me let me just be really really clear about this.
Just
posting content is probably not gonna get you enough clients.
Have you noticed? Right?
Just doing content, running ads to distribute your content, probably not gonna get you enough clients.
You'll have to be doing other activities.
I call them enrollment or I'm gonna introduce a term here. A lot of you don't understand.
The term is gentle launches.
Don't worry if you don't understand it. That's just my lingo. A gentle launch is these activities
of announcing your your 1 to 1 client services.
This is I'm talking about getting private clients here.
I'm not talking about filling a large course or a retreat or whatever.
You could actually use what I teach you in this course to fill a small group program.
So if you wanna do a mastermind or a small group program
of up to 12, let's say 12 members in your in your group, you you this course is for you as well.
But this course is not for you if you're trying to fill an online course of 30, 50, a hundred people.
I have a separate course for that called course launches.
This course is about doing gentle launches to get 1 to 1 individual private clients.
So you can have a full roster of how many clients do you want, by the way.
Do you want 10 clients a week? Do you want 20 clients a week?
20 clients a month, whatever you whatever it is, that's the purpose of this course,
a step by step consistent plan.
For filling the client roster and having a waiting list.
So that you can once you have a waiting list, refer clients to other people in this course Right?
And other people in this course will have a waiting list and they'll refer clients to you as well.
So we'll learn how to how to do all these things so we can generate a full client roster and a waiting list
Now, I I have to be clear, while I'm not promising,
of course, you know, as you if you if you know my content, you know, I I don't think it's ethical to promise results.
Anyone who's promising you results,
they're lying to you, frankly, because how do they know what you're gonna do with it? Right?
How to know what you're gonna do with the advice that they give you or the plan that they give you?
Nobody can control you. You have free will. You get to do whatever you and you do it.
Everybody does it at a different level of skillfulness.
Of course, we'll talk in this course about how to become more skillful at this stuff. So
what I can promise you is that by the end of this course, you'll be far clearer
about a consistent plan for getting enough clients.
Not just posting content.
Market research is good, but we're we're gonna talk beyond market research to actually announce our services consistently,
getting referrals,
doing FTA webinars, if you choose to do so, how to collaborate with others, colleagues and friends, to get you enough clients.
So we'll talk about these kinds of things. And here's my final promise.
You won't have to do anything in this course.
That isn't aligned
with your values
and your style.
This course is called authentic outreach. It has to ultimately be feel authentic and enjoyable
to you. So that's a big part of
a big sort of framing of this course throughout the whole thing,
you're gonna continue
describing or customizing
and we'll we'll have discussions around this.
How do you customize these things to your voice, to your style, to your personality,
to the way that you relate to your audience?
So I hope that this is clear.
I am really excited to walk these things through with you and watch you
grow
and blossom with applying these things to get enough clients.
I'm excited to have you see the others in the course and see if you wanna collaborate and practice
with them as well. So if this sounds like something you
both need and want,
then I hope you'll join us.
The link should be in the notes of the video, whether above or below, depending on where you're watching this.
But if you're if you're trying to find it, it's george cal dot com
slash outreach.
George cal dot com
slash outreach.
So maybe I'll see you there. Thank you so much for watching. If you have any questions,
go ahead and comment below.
Thanks.