WEBVTT 1 00:00:00.719 --> 00:00:02.778 I'm excited to tell you about this course. 2 00:00:03.198 --> 00:00:05.617 It's 1 that I think many of you 3 00:00:05.997 --> 00:00:06.497 need 4 00:00:07.374 --> 00:00:09.394 But whether or not you want it 5 00:00:09.893 --> 00:00:11.033 is another question. 6 00:00:11.332 --> 00:00:15.469 And I would actually be really curious as I talk through this whether or not you want it, 7 00:00:15.869 --> 00:00:21.147 and whether you understand that you need it or not. Okay? I'd look forward to your comments on this. 8 00:00:21.147 --> 00:00:25.704 So what is it? Well, it's a course about how to get more clients. 9 00:00:26.604 --> 00:00:27.104 Specifically, 10 00:00:27.763 --> 00:00:29.222 the course is called authentic 11 00:00:29.562 --> 00:00:30.062 outreach, 12 00:00:31.041 --> 00:00:31.541 joyful 13 00:00:32.161 --> 00:00:33.620 and honest methods 14 00:00:34.309 --> 00:00:36.489 to keep your client roster full. 15 00:00:38.148 --> 00:00:40.287 So that's the name of the course. 16 00:00:40.786 --> 00:00:47.273 And I can say this because I've had a full client roster since 2016, 17 00:00:47.812 --> 00:00:49.871 all the way from then until now. 18 00:00:50.189 --> 00:00:52.169 The waiting list has just kept growing. 19 00:00:52.588 --> 00:00:57.366 And it's been full client roster year by year. So I'm really grateful for that. 20 00:00:57.704 --> 00:00:58.204 And 21 00:00:58.904 --> 00:01:02.462 I am here to teach you my best strategies for it. 22 00:01:02.462 --> 00:01:06.760 And not only that, I'm really excited to form a community of practitioners 23 00:01:07.379 --> 00:01:08.839 For those who join the course, 24 00:01:09.298 --> 00:01:10.838 it's a community of practitioners 25 00:01:11.657 --> 00:01:13.197 to continue improving 26 00:01:13.856 --> 00:01:15.716 on how we do our 27 00:01:16.094 --> 00:01:18.013 authentic outreach so that it 28 00:01:19.053 --> 00:01:22.971 number 1 is a very effective for actually getting people interested in our work. 29 00:01:22.971 --> 00:01:27.268 And number 2, it feels good as we do it. We actually enjoy it. 30 00:01:27.608 --> 00:01:33.784 So this is where I what I mean when I say a lot of you need it but not necessarily want it. 31 00:01:34.344 --> 00:01:34.844 Because, 32 00:01:35.983 --> 00:01:39.202 first of all, getting more clients, getting enough clients, 33 00:01:40.181 --> 00:01:42.600 I don't think it's natural to a lot of us. 34 00:01:43.089 --> 00:01:50.185 If you're watching this, you probably are among the many of us who would love to have more clients probably don't have a waiting list. 35 00:01:50.824 --> 00:01:53.523 Or if we sometimes have a waiting list, it's not consistently 36 00:01:53.943 --> 00:01:54.842 a waiting list. 37 00:01:55.502 --> 00:01:57.041 We're shy about selling 38 00:01:58.559 --> 00:02:01.458 You know, it's just not something we enjoy doing. 39 00:02:01.917 --> 00:02:07.833 In large part, why are we why do we retreat? And avoid selling. Why do we why do we do that? 40 00:02:08.013 --> 00:02:09.193 Why do we because 41 00:02:09.732 --> 00:02:14.898 if we if we don't sell, have you noticed that you don't get any clients if you don't sell. 42 00:02:15.238 --> 00:02:19.936 You probably don't have enough clients because you don't know how to sell. But we retreat from 43 00:02:20.276 --> 00:02:21.575 the idea of selling 44 00:02:22.344 --> 00:02:24.643 because we see how so many other 45 00:02:25.503 --> 00:02:26.682 marketers or 46 00:02:27.542 --> 00:02:29.361 aggressive people do it. 47 00:02:29.901 --> 00:02:31.120 And it feels 48 00:02:32.059 --> 00:02:35.278 ungraced full to us, maybe a little cheesy 49 00:02:35.898 --> 00:02:37.477 and sometimes quite manipulative 50 00:02:38.376 --> 00:02:40.254 also that we may experience it. 51 00:02:40.814 --> 00:02:43.273 And so because we have experienced 52 00:02:44.133 --> 00:02:44.633 the 53 00:02:45.932 --> 00:02:46.432 unskilled 54 00:02:46.971 --> 00:02:47.471 ways 55 00:02:47.851 --> 00:02:49.430 that many people sell, 56 00:02:50.449 --> 00:02:50.949 we 57 00:02:51.369 --> 00:02:53.468 avoid it and we 58 00:02:54.127 --> 00:02:56.107 get attached to a fantasy 59 00:02:58.194 --> 00:03:01.932 that you build it and they will come. Have you heard that phrase? 60 00:03:02.352 --> 00:03:04.571 Just build it and they will come. 61 00:03:05.609 --> 00:03:06.109 Really? 62 00:03:06.848 --> 00:03:08.988 Have you noticed that they don't come 63 00:03:09.567 --> 00:03:10.827 after you've built it? 64 00:03:11.646 --> 00:03:12.146 Right? 65 00:03:13.614 --> 00:03:15.514 And sometimes we 66 00:03:16.573 --> 00:03:18.032 continue this fantasy. 67 00:03:18.612 --> 00:03:23.349 We try to be productive. So we say, well, George talks a lot about creating content. 68 00:03:23.888 --> 00:03:25.787 So I'm just gonna create content 69 00:03:26.527 --> 00:03:28.946 with the trust that if I just create content, 70 00:03:29.374 --> 00:03:36.791 then people will see how good I am, how smart I am, or how helpful I am, and how much of a match it is I am for them, and they'll just 71 00:03:37.279 --> 00:03:40.778 inquire to to hire me as a, you know, as a service provider. 72 00:03:42.237 --> 00:03:46.644 Have you noticed that just because you those of you who are consistent in creating content. 73 00:03:46.644 --> 00:03:47.144 Congratulations. 74 00:03:47.884 --> 00:03:53.141 That's a wonderful first step, but have you noticed that even when you do so, you still might not have enough clients. 75 00:03:53.429 --> 00:03:58.487 You're wondering, George, I thought you just create content and get, no, that's not how it works. 76 00:03:58.627 --> 00:04:00.694 I'm sorry if I didn't clarify that to you. 77 00:04:01.054 --> 00:04:04.533 Well, I've I've never said you create content and you'll get all the clients you want. 78 00:04:04.533 --> 00:04:09.150 I please find where I say that because I'd get I I need to edit. I don't think I've ever said that. 79 00:04:09.749 --> 00:04:12.648 What I always say is that creating content 80 00:04:13.667 --> 00:04:15.966 is this then diagram between 81 00:04:16.314 --> 00:04:22.012 public journaling and exploration of your skills and your passions and values and your voice. 82 00:04:22.271 --> 00:04:24.919 On the 1 hand and service humanity on the other hand. 83 00:04:24.919 --> 00:04:28.417 I always talk about that then diagram of what creating content is about. 84 00:04:28.557 --> 00:04:33.015 And so creating content, what it does is it brings you a greater reach 85 00:04:34.274 --> 00:04:35.814 It brings you greater reach 86 00:04:36.153 --> 00:04:38.092 in having more people 87 00:04:38.672 --> 00:04:42.810 willing to give you attention now because attention is the greatest asset. 88 00:04:43.059 --> 00:04:46.758 That anyone can give you, essentially their time and their attention. 89 00:04:47.337 --> 00:04:51.755 Right? Because once you have someone's time attention and their time, essentially, 90 00:04:52.444 --> 00:04:52.944 then 91 00:04:54.323 --> 00:04:56.263 you can invite them into 92 00:04:57.002 --> 00:04:58.462 your service, your product, 93 00:04:58.841 --> 00:04:59.341 program, 94 00:04:59.721 --> 00:05:01.020 event, etcetera. 95 00:05:01.459 --> 00:05:05.038 Without their attention, you It's not even possible to sell. 96 00:05:05.418 --> 00:05:05.918 But 97 00:05:06.257 --> 00:05:07.077 with attention, 98 00:05:07.696 --> 00:05:09.476 then you have the opportunity 99 00:05:10.314 --> 00:05:11.014 to actually 100 00:05:11.354 --> 00:05:14.772 sell. I'm gonna put selling quotes. I know it's gonna trigger a lot of you. 101 00:05:14.992 --> 00:05:17.731 I I invite you to use your self regulation practices 102 00:05:18.111 --> 00:05:19.770 whenever you hear the word selling. 103 00:05:20.239 --> 00:05:21.419 Sales cell. 104 00:05:22.119 --> 00:05:23.178 Take a deep breath. 105 00:05:24.357 --> 00:05:25.817 All I mean is 106 00:05:27.436 --> 00:05:28.935 the authentic invitation 107 00:05:29.824 --> 00:05:31.004 into our work. 108 00:05:31.464 --> 00:05:33.763 But creating content doesn't get you clients. 109 00:05:34.102 --> 00:05:35.802 Let's be real clear about that. 110 00:05:36.141 --> 00:05:37.281 It gets you attention. 111 00:05:38.060 --> 00:05:42.917 And then with the attention, you can then decide how am I gonna invite them into my work. 112 00:05:42.977 --> 00:05:45.076 So that's what this upcoming course is about. 113 00:05:45.724 --> 00:05:46.664 How do you 114 00:05:47.124 --> 00:05:47.624 consistently 115 00:05:48.043 --> 00:05:48.543 invite 116 00:05:49.243 --> 00:05:51.702 the people whose attention you have 117 00:05:52.241 --> 00:05:53.341 into your work? 118 00:05:54.069 --> 00:05:56.888 Right? That's why I'm excited about because I think a lot of you 119 00:05:57.628 --> 00:05:58.807 are now 120 00:05:59.347 --> 00:06:01.326 in the process of creating consistently. 121 00:06:01.625 --> 00:06:04.414 Now you're in the process getting more reach or 1 more thing. 122 00:06:04.414 --> 00:06:08.112 Creating content, especially authentic content. If it's authentic, 123 00:06:08.771 --> 00:06:12.838 the way I talk talk about how to create content. And if it's consistent. 124 00:06:13.498 --> 00:06:15.397 If it's authentic and if it's consistent, 125 00:06:15.817 --> 00:06:17.116 then you create trust. 126 00:06:17.844 --> 00:06:22.262 Not only do you create reach, you get more people, but you also create trust 127 00:06:22.762 --> 00:06:23.622 that the people 128 00:06:26.219 --> 00:06:28.977 are willing to listen to you. Right? 129 00:06:28.977 --> 00:06:32.216 They're they're they're willing to believe you so you create trust. 130 00:06:32.216 --> 00:06:35.993 But now the question is, what do you do with that attention and that trust? 131 00:06:36.653 --> 00:06:39.911 You invite them the right people anyway into your work. 132 00:06:40.749 --> 00:06:41.249 So 133 00:06:41.789 --> 00:06:45.127 this next course is all about. So so again, 134 00:06:45.507 --> 00:06:46.646 do you need clients? 135 00:06:46.986 --> 00:06:48.246 Would you like more clients? 136 00:06:48.904 --> 00:06:50.724 Would you like a waiting list of clients? 137 00:06:52.103 --> 00:06:52.843 If yes, 138 00:06:53.302 --> 00:06:55.801 then that's what I designed this next course. 139 00:06:56.299 --> 00:06:57.359 To be about, to 140 00:06:58.498 --> 00:06:59.758 specific strategies 141 00:07:00.257 --> 00:07:01.197 and the plan, 142 00:07:02.336 --> 00:07:06.084 not just in a very general sense of, oh, overall business strategies, 143 00:07:06.664 --> 00:07:11.761 but specific things you're gonna be doing on a regular basis to actually generate 144 00:07:12.809 --> 00:07:16.668 people interested in your work and inquiring to say, how can I hire you? 145 00:07:17.007 --> 00:07:22.025 How can I join your service? How can I join your program or hire you as a service provider? 146 00:07:22.434 --> 00:07:24.953 So if that if you need clients, this is my course for you. 147 00:07:24.953 --> 00:07:30.870 This is the 1 course that I recommend to everybody who needs clients that would like to learn from me. 148 00:07:30.870 --> 00:07:32.459 So What are we gonna do in this course? 149 00:07:32.459 --> 00:07:35.738 Let me go ahead and explain what this course is going to cover. 150 00:07:36.477 --> 00:07:37.217 The first 151 00:07:37.716 --> 00:07:39.256 part of the course, very important. 152 00:07:39.835 --> 00:07:40.655 We shift 153 00:07:41.044 --> 00:07:41.864 our mindset 154 00:07:42.324 --> 00:07:44.423 and our heart set about 155 00:07:45.442 --> 00:07:45.942 selling. 156 00:07:46.642 --> 00:07:48.261 I put that in quotes because 157 00:07:49.579 --> 00:07:52.118 Many of you are not comfortable with that idea, 158 00:07:52.698 --> 00:07:55.716 and we're gonna shift our mindset about selling. 159 00:07:57.034 --> 00:07:58.853 So by the end of the first part, 160 00:07:59.273 --> 00:08:01.212 you'll you'll have a different relationship 161 00:08:02.112 --> 00:08:02.612 whenever 162 00:08:03.471 --> 00:08:05.819 you Think about this idea of getting clients 163 00:08:06.398 --> 00:08:08.937 selling. You'll actually this is my aim. 164 00:08:09.676 --> 00:08:11.954 By the end of the first part, you actually 165 00:08:12.414 --> 00:08:13.194 look forward 166 00:08:14.253 --> 00:08:17.392 to selling. Can you believe it? Can you actually believe 167 00:08:17.731 --> 00:08:21.998 looking forward to the process of selling because you can see yourself enjoying 168 00:08:22.778 --> 00:08:25.476 the process of connecting with your heart 169 00:08:26.514 --> 00:08:27.374 and serving 170 00:08:27.714 --> 00:08:28.413 the other 171 00:08:29.153 --> 00:08:30.053 without attachment 172 00:08:31.232 --> 00:08:33.571 and doing it from your own values 173 00:08:34.030 --> 00:08:35.250 and your own style. 174 00:08:36.209 --> 00:08:39.268 I'm not gonna give you templates to copy paste. 175 00:08:39.927 --> 00:08:40.247 Sure. 176 00:08:40.247 --> 00:08:49.213 You're gonna get some suggested ideas that you can then modify to your own voice But it's so important and that's what I'm gonna teach you in this course how to generate 177 00:08:49.552 --> 00:08:50.292 your own 178 00:08:50.792 --> 00:08:53.651 sales messages, your own way of inviting 179 00:08:54.629 --> 00:08:57.748 people with whom you have attention into your work. 180 00:08:57.748 --> 00:09:03.245 So part 1, how to shift our mind and heart in regards to getting clients 181 00:09:03.744 --> 00:09:08.062 getting more than enough clients and doing the process of selling. Very important. 182 00:09:08.062 --> 00:09:09.602 They'll just shift your perspective 183 00:09:10.101 --> 00:09:14.889 going forward. It's gonna be very valuable just as as the process of doing that. 184 00:09:14.909 --> 00:09:20.406 And then the second part, we're gonna talk about the several effective ways that I use 185 00:09:20.925 --> 00:09:23.983 that I help my clients use on a regular basis 186 00:09:24.683 --> 00:09:28.670 to generate clients' interest, to get people interested in your work. 187 00:09:29.229 --> 00:09:33.008 So we will talk about how do you how do you announce your work 188 00:09:33.347 --> 00:09:38.773 to your people, to your network, to the people that you have that are giving you their attention. 189 00:09:38.773 --> 00:09:43.551 How do you announce it? How do you announce it regularly? How do you do it in a way that's gentle? 190 00:09:44.389 --> 00:09:45.609 That's service oriented, 191 00:09:46.308 --> 00:09:47.208 that's unattached, 192 00:09:48.347 --> 00:09:52.126 that is your own style and values. And you also you're gonna see 193 00:09:52.644 --> 00:09:56.023 other people in this course doing it from their own style. 194 00:09:56.882 --> 00:10:00.101 And with the diversity of different styles and voices, 195 00:10:01.169 --> 00:10:04.728 you'll come to see the possibilities of what your voice and your style can be. 196 00:10:04.728 --> 00:10:07.267 I think it's really helpful to actually see these examples 197 00:10:07.726 --> 00:10:08.666 side by side. 198 00:10:08.944 --> 00:10:15.661 And so again, I like I said in the beginning, I think I'm I part of what I'm why I'm excited about this is not only because I think a lot of you need it. 199 00:10:15.661 --> 00:10:21.048 So I'm excited to actually get walkie through the process step by step, you know, together and are 5 weeks together. 200 00:10:21.547 --> 00:10:25.766 But number 2, I'm excited to have this ongoing community of practitioners 201 00:10:27.084 --> 00:10:29.184 This is not just a 5 week course. 202 00:10:29.523 --> 00:10:33.581 It's an ongoing community of practitioners. I mean, in terms of the discussions, 203 00:10:34.329 --> 00:10:37.208 We'll just keep going as people join the course in the future. 204 00:10:37.208 --> 00:10:41.406 They will keep commenting on the course lessons, and you can always keep returning and commenting. 205 00:10:41.406 --> 00:10:45.434 And I will be seeing them. I'll be engaging with them. And others will be engaging with them. 206 00:10:45.434 --> 00:10:46.653 So it'll be an ongoing 207 00:10:47.113 --> 00:10:47.613 discussion 208 00:10:48.392 --> 00:10:50.172 as you see people improve 209 00:10:50.591 --> 00:10:51.371 their ways 210 00:10:52.030 --> 00:10:52.170 of 211 00:10:52.889 --> 00:10:54.968 quote unquote, selling or getting clients. Okay. 212 00:10:54.968 --> 00:10:57.227 So we'll talk about how to announce it to your network. 213 00:10:57.807 --> 00:11:00.346 We'll talk about how to invite referrals. 214 00:11:01.584 --> 00:11:05.602 So you actually have a plan and a and a very clear step by step 215 00:11:05.982 --> 00:11:08.681 method to invite people your 216 00:11:09.639 --> 00:11:13.457 the support of people in your life and in your business to give you referrals. 217 00:11:13.957 --> 00:11:17.574 Your past clients, current clients, your friends, colleagues, etcetera. Okay? 218 00:11:17.574 --> 00:11:20.912 So how do I invite referrals? Number 3, how do you collaborate 219 00:11:21.732 --> 00:11:22.871 with other colleagues? 220 00:11:23.579 --> 00:11:24.719 To give you clients. 221 00:11:25.498 --> 00:11:31.636 So we'll talk very clearly about that and not only will we talk about it, we'll actually practice it 222 00:11:32.024 --> 00:11:33.764 with 1 another in the course. 223 00:11:34.743 --> 00:11:35.863 Now there's no requirement. 224 00:11:35.863 --> 00:11:40.529 You don't have to do anything for anyone, but it's actually the opportunity will be there. 225 00:11:40.569 --> 00:11:45.267 For you to connect with others, for you to step forward and say yes, I would like to practice 226 00:11:45.647 --> 00:11:50.145 with with you all on this. So you'll you'll you'll get the chance to practice collaborating 227 00:11:50.634 --> 00:11:53.733 in order to get new clients. So I'm excited. 228 00:11:55.072 --> 00:11:59.130 Yeah. The the people you probably know the people I attract to me 229 00:11:59.549 --> 00:12:00.449 tend to be 230 00:12:00.909 --> 00:12:03.808 more heart based, more values based, more spiritual. 231 00:12:04.067 --> 00:12:07.686 I think you'll enjoy the people that are in this course. Okay. And number 4, 232 00:12:08.424 --> 00:12:11.723 We will talk about how to do what I call 233 00:12:12.302 --> 00:12:12.802 an 234 00:12:13.862 --> 00:12:19.028 FTA webinar. Let me explain this. FTA stands for free to attend. 235 00:12:19.448 --> 00:12:24.266 Now, you might say, well, George, why are you saying free to attend? Why not just say free webinar? 236 00:12:24.614 --> 00:12:26.434 It's because it's not a free webinar. 237 00:12:27.093 --> 00:12:29.272 It's a free to attend the webinar, 238 00:12:29.812 --> 00:12:32.791 but it has a paid recording for those who 239 00:12:33.109 --> 00:12:37.128 want to buy who cannot attend and want to buy the recording later. 240 00:12:37.547 --> 00:12:40.646 Let me say that again. Instead of doing free webinars, 241 00:12:41.744 --> 00:12:44.023 you announce it as a 3 to a 10. 242 00:12:44.023 --> 00:12:48.141 So people who can, you know, you you do it at a time that's convenient for you. 243 00:12:48.141 --> 00:12:50.640 It's just a single hour, maybe 90 minutes. 244 00:12:50.920 --> 00:13:03.492 At a time that's convenient for you, you don't have to bend over backwards for anybody else, a time that's convenient for you, and then you announce it, people show up if they want it for free or they can buy it later at a relatively low cost. 245 00:13:03.492 --> 00:13:05.951 We can talk about the pricing in the course as well. 246 00:13:06.459 --> 00:13:11.397 This is such I've done this for years, and I've had clients do this very successfully. 247 00:13:11.617 --> 00:13:13.036 It is such a great way 248 00:13:13.376 --> 00:13:15.035 to generate client interest. 249 00:13:15.585 --> 00:13:19.203 Because of people who are interested in the topics that you talk about will show up. 250 00:13:19.503 --> 00:13:21.642 You'll you'll teach a useful webinar, 251 00:13:21.981 --> 00:13:31.207 and then you'll mention your service at the end for people who want as a service, as an act of convenience, as as an act of how do you go deeper with this, 252 00:13:31.666 --> 00:13:33.974 right, at the end? You'll talk about your service. 253 00:13:33.974 --> 00:13:36.433 Anyway, so we'll talk about the strategy of FDA webinar. 254 00:13:36.773 --> 00:13:41.630 How do you do it? How do you talk about your service at the end, of course? 255 00:13:42.349 --> 00:13:45.648 And so we'll talk about these different ways of generating 256 00:13:46.587 --> 00:13:49.846 interest in your service and your program. Okay? 257 00:13:50.186 --> 00:13:53.114 And then next, The next part is 258 00:13:53.573 --> 00:13:55.872 once you get people inquiring with you, 259 00:13:56.652 --> 00:13:58.431 how do you actually talk to them? 260 00:13:58.940 --> 00:14:00.839 So we'll talk about how to do an authentic 261 00:14:01.538 --> 00:14:04.077 discovery call, authentic exploratory 262 00:14:04.537 --> 00:14:06.436 call with potential clients. 263 00:14:07.424 --> 00:14:10.203 This is the way I do it is very different. You 264 00:14:11.182 --> 00:14:14.921 you know, if you've ever learned how to do discovery calls, you probably get a script. 265 00:14:15.010 --> 00:14:17.069 Usually, they give you some kind of a script. 266 00:14:17.688 --> 00:14:18.188 And 267 00:14:18.728 --> 00:14:21.587 you know if you've tried the script, it sounds fake. 268 00:14:21.966 --> 00:14:24.925 It doesn't sound like you will I can't be because it's a script. 269 00:14:25.045 --> 00:14:34.939 And you're, like, trying to move people through certain emotions and you're trying to make sure you ask certain questions that are gonna make them think a certain way about you know, you and your service. 270 00:14:35.838 --> 00:14:39.077 That all because I've done it. I've I've been very good at it in the past. 271 00:14:39.077 --> 00:14:41.336 And like, no, this is this does not feel right. 272 00:14:41.735 --> 00:14:46.033 And I'm not building the kind of relationship I want with my prospective clients. 273 00:14:46.372 --> 00:14:50.109 So I came up with a different way of doing it. A much more authentic way. 274 00:14:50.109 --> 00:14:54.347 It's the way I use I've used it since for years since, you know, 20 275 00:14:55.186 --> 00:14:58.165 I I started pioneering this in 20 14, 20 15. 276 00:14:58.855 --> 00:15:03.692 And then it's gone really well since then. So authentic to discovery college. 277 00:15:03.692 --> 00:15:05.112 You'll learn how to do it. 278 00:15:05.451 --> 00:15:06.431 You'll get practice 279 00:15:06.870 --> 00:15:08.069 with others in this course. 280 00:15:08.069 --> 00:15:15.286 Like I said, I think that's 1 of the most exciting parts for me of this course is not only gonna learn stuff, you're gonna have other people to practice with. 281 00:15:15.495 --> 00:15:17.034 Authentic discovery calls. 282 00:15:17.454 --> 00:15:19.273 Okay? And then finally, 283 00:15:19.892 --> 00:15:22.431 at the by the end of the course, you will emerge 284 00:15:22.811 --> 00:15:23.671 with a consistent 285 00:15:24.490 --> 00:15:24.990 plan 286 00:15:25.959 --> 00:15:30.097 for doing these kinds of client getting activities going forward. 287 00:15:30.957 --> 00:15:31.457 Again, 288 00:15:32.236 --> 00:15:34.895 let me let me just be really really clear about this. 289 00:15:35.335 --> 00:15:35.835 Just 290 00:15:36.214 --> 00:15:39.513 posting content is probably not gonna get you enough clients. 291 00:15:40.572 --> 00:15:42.070 Have you noticed? Right? 292 00:15:42.829 --> 00:15:48.807 Just doing content, running ads to distribute your content, probably not gonna get you enough clients. 293 00:15:49.026 --> 00:15:50.966 You'll have to be doing other activities. 294 00:15:51.935 --> 00:15:56.353 I call them enrollment or I'm gonna introduce a term here. A lot of you don't understand. 295 00:15:56.932 --> 00:15:58.552 The term is gentle launches. 296 00:15:59.699 --> 00:16:04.557 Don't worry if you don't understand it. That's just my lingo. A gentle launch is these activities 297 00:16:05.097 --> 00:16:08.135 of announcing your your 1 to 1 client services. 298 00:16:08.135 --> 00:16:10.944 This is I'm talking about getting private clients here. 299 00:16:10.944 --> 00:16:15.242 I'm not talking about filling a large course or a retreat or whatever. 300 00:16:15.301 --> 00:16:20.189 You could actually use what I teach you in this course to fill a small group program. 301 00:16:20.529 --> 00:16:23.308 So if you wanna do a mastermind or a small group program 302 00:16:23.727 --> 00:16:29.664 of up to 12, let's say 12 members in your in your group, you you this course is for you as well. 303 00:16:29.763 --> 00:16:36.021 But this course is not for you if you're trying to fill an online course of 30, 50, a hundred people. 304 00:16:36.110 --> 00:16:38.649 I have a separate course for that called course launches. 305 00:16:39.428 --> 00:16:45.006 This course is about doing gentle launches to get 1 to 1 individual private clients. 306 00:16:45.455 --> 00:16:48.933 So you can have a full roster of how many clients do you want, by the way. 307 00:16:48.933 --> 00:16:52.391 Do you want 10 clients a week? Do you want 20 clients a week? 308 00:16:53.129 --> 00:16:57.587 20 clients a month, whatever you whatever it is, that's the purpose of this course, 309 00:16:58.087 --> 00:17:00.266 a step by step consistent plan. 310 00:17:00.765 --> 00:17:03.584 For filling the client roster and having a waiting list. 311 00:17:04.163 --> 00:17:09.490 So that you can once you have a waiting list, refer clients to other people in this course Right? 312 00:17:09.490 --> 00:17:13.488 And other people in this course will have a waiting list and they'll refer clients to you as well. 313 00:17:13.488 --> 00:17:18.555 So we'll learn how to how to do all these things so we can generate a full client roster and a waiting list 314 00:17:19.474 --> 00:17:22.133 Now, I I have to be clear, while I'm not promising, 315 00:17:22.513 --> 00:17:28.389 of course, you know, as you if you if you know my content, you know, I I don't think it's ethical to promise results. 316 00:17:29.048 --> 00:17:30.867 Anyone who's promising you results, 317 00:17:31.207 --> 00:17:34.825 they're lying to you, frankly, because how do they know what you're gonna do with it? Right? 318 00:17:34.825 --> 00:17:39.062 How to know what you're gonna do with the advice that they give you or the plan that they give you? 319 00:17:39.062 --> 00:17:43.039 Nobody can control you. You have free will. You get to do whatever you and you do it. 320 00:17:43.039 --> 00:17:45.219 Everybody does it at a different level of skillfulness. 321 00:17:45.638 --> 00:17:49.496 Of course, we'll talk in this course about how to become more skillful at this stuff. So 322 00:17:51.364 --> 00:17:56.262 what I can promise you is that by the end of this course, you'll be far clearer 323 00:17:56.961 --> 00:17:59.980 about a consistent plan for getting enough clients. 324 00:18:00.370 --> 00:18:01.709 Not just posting content. 325 00:18:02.569 --> 00:18:03.868 Not just posting content. 326 00:18:04.008 --> 00:18:10.344 Market research is good, but we're we're gonna talk beyond market research to actually announce our services consistently, 327 00:18:10.764 --> 00:18:11.624 getting referrals, 328 00:18:12.003 --> 00:18:19.429 doing FTA webinars, if you choose to do so, how to collaborate with others, colleagues and friends, to get you enough clients. 329 00:18:19.429 --> 00:18:23.248 So we'll talk about these kinds of things. And here's my final promise. 330 00:18:23.787 --> 00:18:26.206 You won't have to do anything in this course. 331 00:18:26.715 --> 00:18:28.334 That isn't aligned 332 00:18:28.714 --> 00:18:29.654 with your values 333 00:18:30.113 --> 00:18:31.093 and your style. 334 00:18:31.712 --> 00:18:37.778 This course is called authentic outreach. It has to ultimately be feel authentic and enjoyable 335 00:18:38.118 --> 00:18:40.975 to you. So that's a big part of 336 00:18:41.335 --> 00:18:45.033 a big sort of framing of this course throughout the whole thing, 337 00:18:45.453 --> 00:18:46.552 you're gonna continue 338 00:18:47.532 --> 00:18:49.031 describing or customizing 339 00:18:50.230 --> 00:18:51.989 and we'll we'll have discussions around this. 340 00:18:51.989 --> 00:18:56.047 How do you customize these things to your voice, to your style, to your personality, 341 00:18:56.747 --> 00:18:58.886 to the way that you relate to your audience? 342 00:18:59.215 --> 00:19:00.654 So I hope that this is clear. 343 00:19:00.654 --> 00:19:05.672 I am really excited to walk these things through with you and watch you 344 00:19:06.052 --> 00:19:06.552 grow 345 00:19:06.891 --> 00:19:10.539 and blossom with applying these things to get enough clients. 346 00:19:10.599 --> 00:19:15.337 I'm excited to have you see the others in the course and see if you wanna collaborate and practice 347 00:19:15.717 --> 00:19:19.055 with them as well. So if this sounds like something you 348 00:19:19.465 --> 00:19:21.324 both need and want, 349 00:19:21.984 --> 00:19:23.483 then I hope you'll join us. 350 00:19:23.823 --> 00:19:29.130 The link should be in the notes of the video, whether above or below, depending on where you're watching this. 351 00:19:29.330 --> 00:19:33.668 But if you're if you're trying to find it, it's george cal dot com 352 00:19:34.807 --> 00:19:35.507 slash outreach. 353 00:19:36.366 --> 00:19:37.666 George cal dot com 354 00:19:38.085 --> 00:19:39.384 slash outreach. 355 00:19:41.243 --> 00:19:44.902 So maybe I'll see you there. Thank you so much for watching. If you have any questions, 356 00:19:45.281 --> 00:19:46.541 go ahead and comment below. 357 00:19:47.223 --> 00:19:47.723 Thanks.