Hi, everybody.
I'm excited to tell you about the SoulGen
content
creation
program.
So what is this? It is a place to support you, an online community,
and a training program.
To support you in creating
content
consistently
and how to repurpose
your best content
and to share it with social media so that
you can grow an audience for your authentic business.
So if you have watched any of my videos,
maybe you've heard this idea. And not only do I believe the idea, I actually
do it myself,
which is 1 of the most important
habits
to build in your business.
If you want an authentic business, which is to have a business doing what you love, sharing what you love, 1 of the most important habits.
And I think the first
real habit or a set of skills to develop
is
consistent
and authentic
content creation.
And I've noticed over the years as I've coached hundreds of clients and thousands of students
that
That's 1 of the hardest thing to do.
People say, oh, I get it, George.
I know that to build a an audience true fans and therefore have plenty of people who would love
to hire me for my services
and to buy my products and things. I know that I need to show up consistently
with authentic content,
but it's so hard to do it. Many reasons why it's hard. Maybe you are a caretape maybe you
have, you know, personal situations where it's hard to show up consistently.
But even if you have a perfectly quiet and calm life, it's still difficult to show up consistently
because
Creating
by definition
means bringing into the world something that has not been there before.
And with that comes all the risk of
what if people don't like it? What if I sound stupid? What if I don't
appear as intelligent or credible as I'd like people to believe that I am?
Or that I believe that I am.
What if this thing doesn't go anywhere? What if nobody cares?
Why bother creating?
And so so much of the journey of becoming a consistent and authentic creator, which is what builds you a true fan audience and allows you your marketing to be easier and easier over the years.
Let me say that again. There's a long chain, but this is this is the sort of the how it works.
You become a consistent and authentic creator. Step 1,
which is a lot. Step 2, you are growing, therefore, I mean, it's not like
once you start it, then you begin
growing your true fan audience, the people who resonate naturally
with your energy signature.
Yeah.
Everything you say, whether you are making a video or you are writing words or you're recording a podcast or you're simply
taking photos and and showing them on social. Everything you put up there
actually transmits
what I call your energy signature into the world.
The more you post, the more you transmit your energy signature,
the more your energy signature reaches people,
some of whom are going to resonate
with that energy signature.
And the people who resonate with that deeply,
they don't know even know why.
It's something about your face, something about your voice, you don't have to be a pretty or handsome person, but there's some, I believe also, there's some kind of soul group connection or something.
But If you don't believe in that, there's at least some personality compatibility that happens.
Again, it's not about how pretty or handsome you are.
It's not about how
beautiful your voice sounds or how wonderful you wonderfully you write.
There's something about the the combination of who you are and the experience in the background you have that somehow there's like it's like a key to a doorway.
It's like it matches perfectly
what some people in the world
need at this time in their life.
And so the more you show up with your energy signature,
the more
Basically, your so group members find you. It's almost like we we came into this life
agreeing. Now again, play with me here. We don't believe this at least played with the analogy.
Imagine that we all
agreed before we incontinate it into this life, into this earth, before we, you know, souls in an infinite
field, and we say, alright, let's play a game of hide and seek.
The the 10000 of us, right, a part of the soul group or whatever,
are all gonna incontinate into different places in the world.
We're giving them a show up in different times. You'll be born
30 years after me and
or they will be born 12 years before me or whatever.
We're gonna be born at different times, different places, but we're gonna be born at a time where there's something called the Internet.
And
through the Internet,
we're gonna play the hide and game hide and seek.
Somehow, your purpose in this light part of your purpose is to learn how to find your authentic voice and to express it
as powerfully as you possibly can.
So
that
is the soul gym
that we're coming into here.
You're exercising
your soul
and expressing it in a way that sends out pings
to
the Internet
to find your 10000 Seoul group members.
Now, again, that's an analogy. Whether that's literally true or not, it's up to your your
your spiritual worldview. But
I think it works, whether spiritually or even practically and strategically for business, this is an analogy that actually I find to be true.
The more you are willing to show up with your authentic voice,
experiment and explore with that publicly.
Share your story, share the challenges you've gone through, share the results or the solutions you've come across.
You've developed or you've come across that have helped you to overcome your challenges and to help your friends, your clients overcome theirs.
The more you do that, the more your so group members
find you because that was
part of why you incarcerated here is to practice and exercise that.
Because without exercising it, you're not fulfilling your souls calling
in this life.
And to exercise it means you are fulfilling your souls calling, which is then you get rewarded
by having your soul group members find you because you all agreed to play hide and seek and now you get to find each other.
So
That's what I've been doing now, creating authentic, consistent content since 20 14.
I didn't know about this. I started my business 2009.
I didn't know about the power of creating authentic
content consistently until 20 14.
I'm so glad I finally figured out, okay, if I really want my marketing be easier and easier in the future.
I've got to not only keep launching and try to sell and persuade people to buy, that's what I did in my first 5 years.
So so much stress
and drama,
hard work, ups and downs of business.
I have to try to get clients and and then 20 14 some like, well, it was really 20 12.
It really kinda began my consciousness.
I feel like started to shift in some way and by 24 I'm like, oh, I'm gonna dedicate myself.
It took me 2 years. Then I'm gonna dedicate myself to consistently creating.
And
once I started doing that, it took me 2 years to figure out how to how to do this. And by 20 16,
I I looked around and I was very interested to find out that I haven't had to do any outreach for clients
for a little while.
I don't I can't pinpoint exactly when it started, but I know I started content in 20 14 and by 26 team.
By the end of 20 16, I no longer had to reach out to get clients.
But but at that time, I was still doing I was still working with 1 to 1 clients, individual clients.
No longer had to do that because all of them were coming to me through my content and
had a waiting list by the end of 20 16. So it took me 2 years.
Don't know how long it'll take you until you have a waiting list and no longer need to do outreach at all for your 1 to 1 clients.
I still do outreach for my courses because that's a little different.
But once 1 client's kind of a eternal waiting list at this point, gratefully. Because why?
Because I've continued
creating and repurposing, creating repurposing,
since 20 14 and the audience is on continue growing and my
my cat agrees because she's been here for the whole time. Right? Seeing seeing my whole journey.
So that's what that's what you're hearing.
So I let me so now that you know a little bit more about the
the business urgency,
but also the sole importance
of creating
authentic content consistently
Let me now tell you about the Seoul Gym content creation program.
I created this program
because
no matter how much I tried to teach my clients and students,
no matter how much I yelled at you, please create content consistently,
authentically,
alert practice it. It's gonna be uncomfortable,
but
you have to practice it. Otherwise, you won't get stronger and more confident and more comfortable.
All that. No matter how much I yelled at you.
You're like, I know I know I know I know. It was just me nagging at you every week to to do it.
It's
I found it to be more or less, not useless but it was way too long. Sure. I might nag it.
You might need to take me 10 years of nagging at you for you to find and get going.
I said, you know, I there's gotta be a better way.
So
along with several of my dear
clients and students,
we created this Soul Jam content creation
community and program
to support everybody
and finally getting going on at least
weekly
consistent
creation.
That is, to my opinion, a minimum.
Yes. Let me say that again.
A good minimum
for how often your audience sees you.
By the way, your audience right now, it just might be your 30 Facebook friends.
Maybe that's where you start and that's your audience.
Okay? Because I bet you, most of you here have more than 30 Facebook friends. Right? Okay.
That's where you start. You don't have a Facebook business page yet. Don't worry.
You don't have a maybe you have LinkedIn. You have 10 connections on LinkedIn.
That's where you start to. You don't have an email list that maybe you do, maybe you don't.
But you start with whoever
already,
you have their attention.
Whoever it is. You're 30 Facebook friends. Okay.
A minimum
is once a week.
Really, it's a minimum. Not once a month.
Not
every now and then when I get inspired,
again, 1 thing you're gonna learn in Soul Jam, just like
a physical gym. Right?
Typically people don't go to the physical gym consistently because they feel like working out today.
The people who go consistently
go because they know that once they show up and begin,
then they generate
the feeling like it.
Well, I mean, another example, I didn't feel like starting this very video.
Just like if you watch any of my videos,
Have you noticed the beginnings of it are not as powerful as the middle and the end?
Have you noticed
because the beginning, I didn't feel like being there.
Look look, watch all of my videos and you'll know I mean,
you know, except for the short the shorter ones I make after I make my longer 1.
So So watch my videos out there about 20 minutes long. Go to my YouTube or Facebook. Notice.
Beginning of it, I'm kind of like still getting into it and then I'm like make fake it till you make it a little bit in the beginning, not I'm not faking it.
Right? Well, George authentic content has but I'm
I'm faking it in the way that I believe
that I can generate
low.
I believe I can generate
wanting to to to to be here. I have a heart of service.
I know that.
And I believe I can express that sometime in this next 20 minutes is what I'm I'm I I trust.
So that's why
anyway, that that's something you're gonna practice, practice, practice until it becomes very normal for you.
Oh, yeah. I know. I know the first 15 minutes I write. I'm not gonna feel like writing.
I'm not gonna think I'm smart enough. I have any ideas. I don't think this is gonna come together.
That's normal.
That's what you get to practice in the sole gym,
just like you might practice at a regular gym. Like, I don't feel like being here.
But let me go ahead and get going on the treadmill. Let me go ahead and push some weights.
Oh, you know what? I think I can I can feel that I'm gonna get stronger by doing this?
Same thing with the surgeon. You're gonna feel oh my god. I'm gonna get more creative.
I could I I'm gonna feel you're going to feel
the ability
to generate
creativity
on demand.
And once you start feeling that,
you start feeling like you can do anything in the world.
It's really that powerful, like, oh my gosh. I can I can create anything at any time?
No matter how how much is going on in my life. Okay?
So let me tell you about the soldiering program.
And the way I wanna tell you about the program, actually,
is using
the words of the program members themselves. I feel like that's the most
effective and true way of telling you about it.
So let me go ahead and share my screen so that you can actually see
the words of the members
themselves. So you can see here, thank you, Susan. Or writing this, just wrote this 2 days ago,
I feel safe in soldier.
What I mean and by the way, Susan gave me gave me all all the people I'm sharing gave me permission to quote them.
Okay? What I mean is I feel safe to post whatever kind of content is on my mind.
Whether or not directly would link to my business because you got to practice authentic creating
without an agenda
of trying to build your business, you know.
But let's set that aside for later when you at least feel powerful and safe to create.
I feel safe trying out new ways of writing, expressing, talking about vulnerable topics.
I feel the community, this community, to Soul Jim, has got my back.
And will continue to stand behind me as I grow my business.
I have met so many like minded beautiful humans here. Thank you. Susan, for being 1 of them. Next,
Eutah wrote, Solgium is like an anchor, an advisor, a reminder that's okay to go forward in my business step by step.
Safe Harbor for sharing content ideas for minutes to slow down,
for empowerment and inspiration,
in a community of awesome and heart centered people around the globe. And,
you know,
Utah gave me permission to do to share this well.
And Utah says, I love the great and lovely support of my soldier and helper, Heather, Tovin.
So that's 1 of the things that you're going to discover in this course in Belgium is you get assigned
a Belgium helper
who is there to encourage you on a weekly basis. If you wish to, you can ask them
often to encourage you.
But they're there to encourage you on a on a weekly or monthly basis to create again, consistently again.
They're they'll be there to notice your post and to
comment on them, etcetera. So
So so that's Utah. And then Heather,
1 of our Belgium helpers. Thank you.
It says, I love reading a variety of posts to get to know about the person sharing.
Enjoy the different categories.
Depending on my mood, I can take in a variety of topics that I feel reading about.
Let me go and show you the categories that we have in SoulGen. Okay?
We have, well, besides staff announcements in miscellaneous, a lot of people post in miscellaneous because
they they haven't decided how to categorize it yet. That's okay. You can do that.
But we we talk about animals and pets, art and creativity, authentic business and marketing, of course, career and work purpose, cultural societal issues, death and working with grief,
education, and teaching,
family of origin issues. I'm reading them because they this is actually an alphabetical order.
So health and well-being,
joyful productivity and habits,
leadership,
money and wealth,
parenting and birth we actually would love some more content there.
Personal growth,
relationships and communication,
spirituality,
and spiritual growth. Spirituality and business.
And then, of course, you can post questions about content creation, personal growth, etcetera.
We actually do a lot more and A in our sol gym trainings,
then then here in the form that here in the form people are practicing, creating on a consistent basis.
So what else does Heather say? I like the connections I've made.
I like jumping on the surgeon calls when I can. So At this point, let me tell you about our calls.
We have calls, and let me just go ahead and go to, whoops,
dot com, SoulGen. That's how you find the program information.
Did I type this incorrectly? Yes, I did. I didn't spell my name correctly here. Alright.
So be sure to spell my name correctly. It's dot com slash solgium.
And let me go ahead and share with you
when the calls are.
So the calls happen every week
30 minutes for each of the 2 major time zones.
So there's America's daytime and Europe every Tuesday at 08:30AM Pacific, which is 11:30AM
eastern and 04:30PM
GMT.
Okay? And then for the America's evening time zone, which is also Australia and Asia,
it's a Tuesday, so Tuesday is a 05:30PM
Pacific, which is 08:30PM
eastern, which is basically daytime in Singapore and
Australia and and and and other parts of Asia and Australia. So
Now what what do we do during those 30 minutes? Let me let me tell you what we do.
We let's see here.
Okay. So what we do during those 30 minutes is in the first 10 minutes,
I give you a chunk, a little chunk, digestible chunk.
Of content creation
and content repurposing
training. So we're we're walking through
what's called the authentic content flow course.
Which let me quickly
summarize for you here. Right? The authentic content flow is my flagship
course, online course, about how
to create
authentic
and
relevant resonant content that build you a true fan audience.
So you're going to learn how to
unlock your creative potential
by doing consistent authentic expression. Get over those blocks
of creativity.
Oh, I don't have enough time.
My life is very chaotic.
Really so much of that is actually
your brain being so genius and brilliant.
At avoiding creative discomfort.
Okay?
Because your brain is so genius, it will give you all kinds of
It'll emphasize.
It'll emphasize
that you don't feel so well today. It'll emphasize that your kids need your help
that your kids are way more important than your content creation.
Obviously, they are, but your brain will emphasize that even when it's time to create.
Your brain will emphasize that your your parents are way more important for you to take care of than your creation.
Yes, that's true.
Yet your brain will emphasize it especially at the time that you have set aside to create your stuff.
Because creative discomfort is real and your brain throws up all kinds of resistance.
So we're gonna talk talk about that.
We're gonna talk about the vulnerability hangover when you post. Have you ever felt that?
I feel that all the time. When I post something, I'm like, oh my god. Okay. It's out there now.
Right? What's gonna happen? We're gonna talk about that. We're gonna deal with that.
We're gonna deal with dissolving perfectionism. Because have you ever said,
I just need to research a little bit more.
About this topic
before I can write about it, before I can share about or I just need to edit this more before I can post it.
You'll you'll you'll learn in our program.
How to practice the speed of what I call stage 1 content so that you'll see yourself that, oh, now I really understand perfectionism.
And how to work with it properly. Okay?
We'll learn we'll talk about how to organize content ideas We'll learn the 3 stages of content and you'll customize it to your own process because each of us will customize it differently.
You're gonna learn capture categorizing calendar and how to create your own process of doing so so that you show up consistently.
Right?
You'll learn how to organize your content ideas, of course, You'll also choose the best format for your stage 1 content.
Is it gonna be writing or is it gonna be live videos or is it gonna be podcast?
We'll talk about that and you will choose your own best format because everyone's gonna you'll notice, we'll choose a little differently.
You're gonna plan your rhythm of stage 1, 2, and 3 content.
We're all gonna do it together you're gonna plan your rhythm and actually use it in our soul gym.
You're gonna clarify your whole process of brainstorming ideas all the way to publishing I have a process.
I'm gonna teach you.
Obviously, you're gonna probably have a different process because we all have a different way of brainstorming and actually
journaling publicly, all, you know, all the way to repurposing and getting our best content and sharing it again.
So you're gonna learn how to generate the best ideas.
I have a whole catalog of top performing content ideas that I reveal.
In this program,
SoulGen and, you know, it's technically a big deal in my authentic content flow course, which you get as part of the SoulGen program.
You're gonna learn how to use that catalog for inspiration on a regular basis
and how to balance this is really important.
Free versus paid content.
Most of you watching this, my guess, is you don't have enough distinction
between what content you put out there for free versus what content you sell.
Most of you put out way too much free con not not you don't put out enough free content, actually most of you.
But when you do, you talk too much about how to do this, how to do that.
No. Now free content is more about inspiration
context
setting,
philosophy,
background,
and
inspiration
that gets people maybe very, very big overview of the map of the territory, but not how to get from point a to point b in specific ways.
Anyway, we'll talk about that in this program as well and you'll you'll kind of finally like have a clear separation and be able to do the the kinds about free content that I think is much more effective at building a true fan audience.
We will, of course, learn how to oh, you'll experiment with how to create content from massive to miniature meeting.
There are some really big ideas that you'll learn to practice creating, even a a short post, and
any, tiny ideas, you'll learn to create even a longer post.
So we'll experiment with this because it's important to learn how to do this.
You will track your content for for greater impact because without tracking,
you can't really do stage 2 content.
Stage 2 content is where you take the best of your stage 1 and then edit it and then re share it to
other platforms that allow you to really grow your audience.
My audience has really grown because of my stage
2 content, not because of my stage 1. So you'll learn how to do that as well.
Like I mentioned, stage 2 content is built to a true fan audience, stage 3 content.
Makes you money.
So we'll talk about that in the program.
Finally, we'll talk about growing your reach
with a customized content distribution plan. I'm gonna give you 20 options.
You're gonna choose maybe 2 or 3 of those 20 options to create your content distribution plans.
It actually had your content reach a lot more of the right people.
The last thing I'm gonna offer you in this short video or not so short video rather, is that you as part of SoulGen
you get access
to my joyful
productivity
course. Yes. This is 1 of my favorite courses to teach. It's 1 of my students favorite courses too.
So this is part of Soul Gym. You get this as a part of it. Okay? You get
Joyfully Productivity is a suite of skills such as well-being practices
at a creation,
how to do morning review,
how to plan your week. Okay?
How to do time logging for more awareness,
how to unwind
throughout the day, and and how to actually structure your quick breaks,
throughout the day, capture a categorized calendar that's similar to what you're gonna get in search in.
How to organize your your information, all of your
your business
information
by deliverables.
Obviously, you learn how to do that in the program.
How how to create what's what I call a hat manual, because in your business, you wear multiple hats,
you know, and how to how to have a structured
written out process for each of these. I used to have manuals multiple times a day.
Many of my students have started doing that. It helps them feel a lot more organized.
So you'll you'll learn how to start start a work ritual, how to work lightly,
how to transition and switch context in your work.
How to manage overwhelm,
how to create healthy boundaries.
You'll learn some things about, you know, browser shortcuts and and things like that.
Digital decluttering, basically.
Truly deep work. What does that mean? How to follow your calendar?
Because you have a wonderful calendar. You wanna follow it, how to actually do that
in a step by step way, in a gentle way, how to do end update processing,
have inbox 0, IT to this because I've been using inbox 0 for years now.
How do how do organize your to do list?
Because I've been, you know, expertly doing that, practicing productivity for over a decade, etcetera.
So anyway, lots of things in the soldier program
I think I think let me end by showing you maybe 1 more
testimonial.
Soldier has given me enough practice was showing up at a certain time to write.
Now I'm able to write at a regular time, which I never thought was true before.
Thank you, Christine, for that. Well, there are even more testimonials.
You'll find them on the SoulGen program page below or above this video wherever you're watching this.
Thank you so much for considering joining us.
And I hope, you know, if you have any questions, please go ahead and comment below. And
perhaps I'll see you in the Seoul gym.
Thanks so much.